<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-us/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-us/profession/advertising/rss/1000/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don't miss out on anything happening in your profession!]]></description><language>en-us</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Thu, 04 Jun 2026 14:30:00 +0200</lastBuildDate><item><title><![CDATA[Apple ad shows people shaking off ‘chrome trackers’ with Safari]]></title><description><![CDATA[The work aims to highlight the browser&rsquo;s privacy features.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/apple-ad-shows-people-shaking-off-chrome-trackers-with-safari/</link><pubDate>Thu, 04 Jun 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/apple-ad-shows-people-shaking-off-chrome-trackers-with-safari/</guid></item><item><title><![CDATA[Apple ad shows people shaking off attached ‘trackers’ with Safari]]></title><description><![CDATA[The work aims to highlight the browser&rsquo;s privacy features.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/apple-ad-shows-people-shaking-off-attached-trackers-with-safari/</link><pubDate>Thu, 04 Jun 2026 14:12:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/apple-ad-shows-people-shaking-off-attached-trackers-with-safari/</guid></item><item><title><![CDATA[M&amp;C Saatchi UK launches social communications practice]]></title><description><![CDATA[M&amp;C Saatchi Social House will be led by head of social Katy Ball, who joins from Hope &amp; Glory PR.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mampc-saatchi-uk-launches-social-communications-practice/</link><pubDate>Thu, 04 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mampc-saatchi-uk-launches-social-communications-practice/</guid></item><item><title><![CDATA[Lebara calls creative review]]></title><description><![CDATA[Double W Worldwide is the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lebara-calls-creative-review/</link><pubDate>Thu, 04 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lebara-calls-creative-review/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Saatchis, Publicis, Leo, PHD, St Luke&rsquo;s, C4, Innocent, Dept, Uber and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchis-publicis-leo-phd-st-lukersquos-c4-innocent-dept-uber-and-more/</link><pubDate>Thu, 04 Jun 2026 12:31:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchis-publicis-leo-phd-st-lukersquos-c4-innocent-dept-uber-and-more/</guid></item><item><title><![CDATA['There's a likelihood of annoying them': how will users respond to ads on ChatGPT?]]></title><description><![CDATA[As ChatGPT trials ads on the platform, media execs weigh in on the likelihood of success.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/theres-a-likelihood-of-annoying-them-how-will-users-respond-to-ads-on-chatgpt/</link><pubDate>Thu, 04 Jun 2026 12:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/theres-a-likelihood-of-annoying-them-how-will-users-respond-to-ads-on-chatgpt/</guid></item><item><title><![CDATA[WPP and Publicis go head-to-head in Coca-Cola media, data and tech review]]></title><description><![CDATA[Global review follows shift from traditional media planning to agentic tools.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/</link><pubDate>Thu, 04 Jun 2026 10:25:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/</guid></item><item><title><![CDATA[Lidl goes shopping for new media agencies across Europe]]></title><description><![CDATA[Review affects all "big five" holding companies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lidl-goes-shopping-for-new-media-agencies-across-europe/</link><pubDate>Wed, 03 Jun 2026 17:10:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lidl-goes-shopping-for-new-media-agencies-across-europe/</guid></item><item><title><![CDATA[Tesco campaign highlights provenance of Finest range]]></title><description><![CDATA[BBH London created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tesco-campaign-highlights-provenance-of-finest-range/</link><pubDate>Wed, 03 Jun 2026 16:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tesco-campaign-highlights-provenance-of-finest-range/</guid></item><item><title><![CDATA[Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more]]></title><description><![CDATA[Brands like Deliveroo and Sky celebrate Sir David Attenborough's 100th birthday, Lidl has a "sexy" collaboration with Liberty X and actor Tom Holland shares his Nando's order.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/social-highlights-from-lidl-deliveroo-nandos-bt-loreal-and-more/</link><pubDate>Wed, 03 Jun 2026 15:20:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/social-highlights-from-lidl-deliveroo-nandos-bt-loreal-and-more/</guid></item><item><title><![CDATA[McDonald&rsquo;s taps Beckham, Henry and Yamal for World Cup 'cup' campaign]]></title><description><![CDATA[The fast-food giant is using the 2026 tournament to demonstrate the ubiquity of its restaurants.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonaldrsquos-taps-beckham-henry-and-yamal-for-world-cup-cup-campaign/</link><pubDate>Wed, 03 Jun 2026 14:09:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonaldrsquos-taps-beckham-henry-and-yamal-for-world-cup-cup-campaign/</guid></item><item><title><![CDATA[Saatchis hires Patrick Silla as associate creative director and Matthew Tassell and Dan Kenny as senior creatives]]></title><description><![CDATA[The arrivals have spent time at Beyond and TBWA\London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/saatchis-hires-patrick-silla-as-associate-creative-director-and-matthew-tassell-and-dan-kenny-as-senior-creatives/</link><pubDate>Wed, 03 Jun 2026 12:37:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/saatchis-hires-patrick-silla-as-associate-creative-director-and-matthew-tassell-and-dan-kenny-as-senior-creatives/</guid></item><item><title><![CDATA[Not Normal Group makes six roles redundant]]></title><description><![CDATA[Changes come as part of a restructure at the agency group.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/not-normal-group-makes-six-roles-redundant/</link><pubDate>Wed, 03 Jun 2026 12:37:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/not-normal-group-makes-six-roles-redundant/</guid></item><item><title><![CDATA[Third of UK digital adspend to be AI-driven by 2030 – IAB report]]></title><description><![CDATA[With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/third-of-uk-digital-adspend-to-be-ai-driven-by-2030-iab-report/</link><pubDate>Wed, 03 Jun 2026 12:20:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/third-of-uk-digital-adspend-to-be-ai-driven-by-2030-iab-report/</guid></item><item><title><![CDATA[CMA forces Google to offer 'fairer' AI search deal to publishers in UK]]></title><description><![CDATA[In a world first, publishers will be able to opt out of their content being used to power AI features in Google search and the company must provide clear links in results.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cma-forces-google-to-offer-fairer-ai-search-deal-to-publishers-in-uk/</link><pubDate>Wed, 03 Jun 2026 12:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cma-forces-google-to-offer-fairer-ai-search-deal-to-publishers-in-uk/</guid></item><item><title><![CDATA[Uber Advertising hires EMEA sales boss from Asos Media Group]]></title><description><![CDATA[Head of EMEA sales role was left vacant by Paul Wright in February.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uber-advertising-hires-emea-sales-boss-from-asos-media-group/</link><pubDate>Wed, 03 Jun 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uber-advertising-hires-emea-sales-boss-from-asos-media-group/</guid></item><item><title><![CDATA[Alan Young and Julian Vizard depart St Luke's]]></title><description><![CDATA[The two founding members have worked at the creative shop for over 30 years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/alan-young-and-julian-vizard-depart-st-lukes/</link><pubDate>Wed, 03 Jun 2026 11:48:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/alan-young-and-julian-vizard-depart-st-lukes/</guid></item><item><title><![CDATA[Prime Video&amp;#8217;s NASCAR Coverage Is Driving Sales Results for Sponsors]]></title><description><![CDATA[Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/prime-videoamp8217s-nascar-coverage-is-driving-sales-results-for-sponsors/</link><pubDate>Wed, 03 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/prime-videoamp8217s-nascar-coverage-is-driving-sales-results-for-sponsors/</guid></item><item><title><![CDATA[InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying]]></title><description><![CDATA[InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/inmobi-scope3-debut-sell-side-agent-for-autonomous-media-buying/</link><pubDate>Wed, 03 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/inmobi-scope3-debut-sell-side-agent-for-autonomous-media-buying/</guid></item><item><title><![CDATA[How a Scrapped Idea Kicked Off McDonald&amp;#8217;s Biggest-Ever World Cup Push]]></title><description><![CDATA[Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-a-scrapped-idea-kicked-off-mcdonaldamp8217s-biggest-ever-world-cup-push/</link><pubDate>Wed, 03 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-a-scrapped-idea-kicked-off-mcdonaldamp8217s-biggest-ever-world-cup-push/</guid></item><item><title><![CDATA[UK advertising exports hit £19.4bn with international campaign planned]]></title><description><![CDATA[UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uk-advertising-exports-hit-194bn-with-international-campaign-planned/</link><pubDate>Wed, 03 Jun 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uk-advertising-exports-hit-194bn-with-international-campaign-planned/</guid></item><item><title><![CDATA[Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65]]></title><description><![CDATA[He rose from account manager to CEO at hotshop that made its name with Tango ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/robin-azis-former-boss-of-agency-of-decade-hhcl-dies-at-65/</link><pubDate>Tue, 02 Jun 2026 18:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/robin-azis-former-boss-of-agency-of-decade-hhcl-dies-at-65/</guid></item><item><title><![CDATA[OpenAI Needs Two CMOs Because It Has a Problem Marketing Can&amp;#8217;t Solve]]></title><description><![CDATA[OpenAI&rsquo;s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-needs-two-cmos-because-it-has-a-problem-marketing-canamp8217t-solve/</link><pubDate>Tue, 02 Jun 2026 16:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-needs-two-cmos-because-it-has-a-problem-marketing-canamp8217t-solve/</guid></item><item><title><![CDATA[Innocent Drinks marketing director Kirsty Hunter departs]]></title><description><![CDATA[She will be succeeded by Sam Grant.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/innocent-drinks-marketing-director-kirsty-hunter-departs/</link><pubDate>Tue, 02 Jun 2026 16:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/innocent-drinks-marketing-director-kirsty-hunter-departs/</guid></item><item><title><![CDATA[Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle]]></title><description><![CDATA[Lucky Generals created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-celebrates-scotland-fans-with-football-anthem-featuring-susan-boyle/</link><pubDate>Tue, 02 Jun 2026 16:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-celebrates-scotland-fans-with-football-anthem-featuring-susan-boyle/</guid></item><item><title><![CDATA[Former 60 Minutes Producer Defends Scott Pelley Amid Reported Clash With New EP]]></title><description><![CDATA[Bill Owens backs Pelley after his fiery comments about CBS News management.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-60-minutes-producer-defends-scott-pelley-amid-reported-clash-with-new-ep/</link><pubDate>Tue, 02 Jun 2026 15:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-60-minutes-producer-defends-scott-pelley-amid-reported-clash-with-new-ep/</guid></item><item><title><![CDATA[Publicis Groupe hires Javier Campopiano as CCO for Leo Constellation Americas and Iberia]]></title><description><![CDATA[Javier Campopiano will report into Agathe Bousquet and Marco Venturelli, global co-chief executives of Leo Constellation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-hires-javier-campopiano-as-cco-for-leo-constellation-americas-and-iberia/</link><pubDate>Tue, 02 Jun 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-hires-javier-campopiano-as-cco-for-leo-constellation-americas-and-iberia/</guid></item><item><title><![CDATA[Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time]]></title><description><![CDATA[Revenue from sponsorships increased 23% year over year]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-mcdonalds-microsoft-and-tiktok-are-sponsoring-tribeca-x-for-the-first-time/</link><pubDate>Tue, 02 Jun 2026 14:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-mcdonalds-microsoft-and-tiktok-are-sponsoring-tribeca-x-for-the-first-time/</guid></item><item><title><![CDATA[Publicis shop leads first global creative rankings of 2026]]></title><description><![CDATA[Meanwhile, reviews in the UK have resulted in brands such as Morrisons, KP Snacks and Samsung switching agencies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-shop-leads-first-global-creative-rankings-of-2026/</link><pubDate>Tue, 02 Jun 2026 13:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-shop-leads-first-global-creative-rankings-of-2026/</guid></item><item><title><![CDATA[Wacl award winner Adele Lewis Bridgeman launches talent strategy consultancy]]></title><description><![CDATA[The business aims to help agencies and brands meet challenges of AI and economic uncertainty.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wacl-award-winner-adele-lewis-bridgeman-launches-talent-strategy-consultancy/</link><pubDate>Tue, 02 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wacl-award-winner-adele-lewis-bridgeman-launches-talent-strategy-consultancy/</guid></item><item><title><![CDATA[Postcode Lottery and Strava campaign turns exercise into charitable donations]]></title><description><![CDATA[Leo UK developed the creative campaign supporting the initiative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/postcode-lottery-and-strava-campaign-turns-exercise-into-charitable-donations/</link><pubDate>Tue, 02 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/postcode-lottery-and-strava-campaign-turns-exercise-into-charitable-donations/</guid></item><item><title><![CDATA[Channel 4 hires ex-Spotify sales lead Wade Jastremski]]></title><description><![CDATA[The strategy lead role is a new position within Channel 4 Sales.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4-hires-ex-spotify-sales-lead-wade-jastremski/</link><pubDate>Tue, 02 Jun 2026 12:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4-hires-ex-spotify-sales-lead-wade-jastremski/</guid></item><item><title><![CDATA[ANA&amp;#8217;s Bob Liodice on Media Transparency, AI, and the Future of Marketing]]></title><description><![CDATA[The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anaamp8217s-bob-liodice-on-media-transparency-ai-and-the-future-of-marketing/</link><pubDate>Tue, 02 Jun 2026 12:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anaamp8217s-bob-liodice-on-media-transparency-ai-and-the-future-of-marketing/</guid></item><item><title><![CDATA[From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture]]></title><description><![CDATA[Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/from-the-pantry-to-game-day-how-kraft-heinz-keeps-iconic-brands-at-the-center-of-culture/</link><pubDate>Tue, 02 Jun 2026 12:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/from-the-pantry-to-game-day-how-kraft-heinz-keeps-iconic-brands-at-the-center-of-culture/</guid></item><item><title><![CDATA[Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants]]></title><description><![CDATA[The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/global-agency-groups-report-card-q1-wpp-revenue-decline-continues-as-publicis-calls-out-wall-street-sycophants/</link><pubDate>Tue, 02 Jun 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/global-agency-groups-report-card-q1-wpp-revenue-decline-continues-as-publicis-calls-out-wall-street-sycophants/</guid></item><item><title><![CDATA[Havas Bets on a Record Label to Reshape Brand-Music Partnerships]]></title><description><![CDATA[Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-bets-on-a-record-label-to-reshape-brand-music-partnerships/</link><pubDate>Tue, 02 Jun 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-bets-on-a-record-label-to-reshape-brand-music-partnerships/</guid></item><item><title><![CDATA[After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy]]></title><description><![CDATA[Droga5&rsquo;s Brad Filice joins the independent agency after a nine-month search]]></description><link>https://www.newslocker.com/en-us/profession/advertising/after-100-plus-interviews-mojo-supermarket-finally-finds-its-head-of-strategy/</link><pubDate>Tue, 02 Jun 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/after-100-plus-interviews-mojo-supermarket-finally-finds-its-head-of-strategy/</guid></item><item><title><![CDATA[Should an agency be judged by its diversity?]]></title><description><![CDATA[The Campaign Podcast questions how far up the agenda diversity is for agencies and clients, and whether businesses should be assessed on this basis.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/should-an-agency-be-judged-by-its-diversity/</link><pubDate>Tue, 02 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/should-an-agency-be-judged-by-its-diversity/</guid></item><item><title><![CDATA[Dept hires former Droga5 CSO Dylan Williams]]></title><description><![CDATA[Williams also led strategy at Publicis and Mother.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dept-hires-former-droga5-cso-dylan-williams/</link><pubDate>Tue, 02 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dept-hires-former-droga5-cso-dylan-williams/</guid></item><item><title><![CDATA[Tinder breaks up with 'hellos' in its European campaign]]></title><description><![CDATA[The work promotes the launch of Tinder's Astrology Mode and a redesigned Music Mode.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tinder-breaks-up-with-hellos-in-its-european-campaign/</link><pubDate>Mon, 01 Jun 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tinder-breaks-up-with-hellos-in-its-european-campaign/</guid></item><item><title><![CDATA[Hawkstone Farmers’ Choir wins Britain’s Got Talent as final draws 4.5m viewers]]></title><description><![CDATA[Biggest peak for ITV in 2026 outside sports fixtures and Coronation Street and Emmerdale&rsquo;s crossover.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hawkstone-farmers-choir-wins-britains-got-talent-as-final-draws-45m-viewers/</link><pubDate>Mon, 01 Jun 2026 14:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hawkstone-farmers-choir-wins-britains-got-talent-as-final-draws-45m-viewers/</guid></item><item><title><![CDATA[Wonderhood Design wins project for beauty brand Vieve]]></title><description><![CDATA[The appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wonderhood-design-wins-project-for-beauty-brand-vieve/</link><pubDate>Mon, 01 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wonderhood-design-wins-project-for-beauty-brand-vieve/</guid></item><item><title><![CDATA[OpenAI UK ads trial: four holdcos invited to spend more than £1m]]></title><description><![CDATA[Trial will begin in the coming days.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-uk-ads-trial-four-holdcos-invited-to-spend-more-than-1m/</link><pubDate>Mon, 01 Jun 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-uk-ads-trial-four-holdcos-invited-to-spend-more-than-1m/</guid></item><item><title><![CDATA[Carat hires Jellyfish's Laura Crichton as client MD]]></title><description><![CDATA[Appointment follows Flora Kong's move to Dentsu X.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/carat-hires-jellyfishs-laura-crichton-as-client-md/</link><pubDate>Mon, 01 Jun 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/carat-hires-jellyfishs-laura-crichton-as-client-md/</guid></item><item><title><![CDATA[Hearts &amp; Science appoints chief investment officer]]></title><description><![CDATA[Tom Cornell departed Hearts &amp; Science at the end of 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hearts-amp-science-appoints-chief-investment-officer/</link><pubDate>Mon, 01 Jun 2026 12:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hearts-amp-science-appoints-chief-investment-officer/</guid></item><item><title><![CDATA[$3.6bn and counting: who has won the biggest holdco pitches of 2026 so far?]]></title><description><![CDATA[Jaguar Land Rover, Netflix, Heineken and more have all been in play this year &mdash; but which holdcos have come out on top?]]></description><link>https://www.newslocker.com/en-us/profession/advertising/36bn-and-counting-who-has-won-the-biggest-holdco-pitches-of-2026-so-far/</link><pubDate>Mon, 01 Jun 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/36bn-and-counting-who-has-won-the-biggest-holdco-pitches-of-2026-so-far/</guid></item><item><title><![CDATA[Sky Bet ad shows nation gone football mad]]></title><description><![CDATA[Anomaly made the campaign to celebrate the Fifa World Cup 2026, with punditry pair Roy Keane and Micah Richards.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sky-bet-ad-shows-nation-gone-football-mad/</link><pubDate>Sun, 31 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sky-bet-ad-shows-nation-gone-football-mad/</guid></item><item><title><![CDATA[ITV stars go head-to-head in World Cup sweepstake]]></title><description><![CDATA[ITV Creative created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-stars-go-head-to-head-in-world-cup-sweepstake/</link><pubDate>Sun, 24 May 2026 01:17:46 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-stars-go-head-to-head-in-world-cup-sweepstake/</guid></item><item><title><![CDATA[Publicis and LiveRamp hit back after rivals claim M&amp;A deal will harm &lsquo;neutrality&rsquo;]]></title><description><![CDATA[Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-and-liveramp-hit-back-after-rivals-claim-mampa-deal-will-harm-lsquoneutralityrsquo/</link><pubDate>Fri, 22 May 2026 18:48:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-and-liveramp-hit-back-after-rivals-claim-mampa-deal-will-harm-lsquoneutralityrsquo/</guid></item><item><title><![CDATA[Marketers may replace agencies over weak AI use, Ingenuity Pulse report finds]]></title><description><![CDATA[The report found 80% of marketers would consider replacing a partner that is failing to use AI effectively.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-may-replace-agencies-over-weak-ai-use-ingenuity-pulse-report-finds/</link><pubDate>Fri, 22 May 2026 14:10:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-may-replace-agencies-over-weak-ai-use-ingenuity-pulse-report-finds/</guid></item><item><title><![CDATA[Momentum appoints Grace Wright as head of growth for Europe]]></title><description><![CDATA[She joins from Imagination.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/momentum-appoints-grace-wright-as-head-of-growth-for-europe/</link><pubDate>Fri, 22 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/momentum-appoints-grace-wright-as-head-of-growth-for-europe/</guid></item><item><title><![CDATA[Higgidy targets pie-eyed football fans with pop-up]]></title><description><![CDATA[The activation takes place on 17 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/higgidy-targets-pie-eyed-football-fans-with-pop-up/</link><pubDate>Fri, 22 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/higgidy-targets-pie-eyed-football-fans-with-pop-up/</guid></item><item><title><![CDATA[Subway brings ‘Subtopia games’ to Bournemouth 7s]]></title><description><![CDATA[Circle Agency created the activations.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/subway-brings-subtopia-games-to-bournemouth-7s/</link><pubDate>Fri, 22 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/subway-brings-subtopia-games-to-bournemouth-7s/</guid></item><item><title><![CDATA[Estrella Damm partners Wavey Garms for Gala activation]]></title><description><![CDATA[Gala Festival is taking place from 22 to 24 May at Peckham Rye Park.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/estrella-damm-partners-wavey-garms-for-gala-activation/</link><pubDate>Fri, 22 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/estrella-damm-partners-wavey-garms-for-gala-activation/</guid></item><item><title><![CDATA[Channel 4’s former head of streaming joins Global]]></title><description><![CDATA[Fatima Dowlet was made redundant as part of Channel 4's restructure in July of last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4s-former-head-of-streaming-joins-global/</link><pubDate>Fri, 22 May 2026 12:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4s-former-head-of-streaming-joins-global/</guid></item><item><title><![CDATA[Twinings and Uncommon Creative Studio part ways]]></title><description><![CDATA[Uncommon won the creative account in 2021.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/twinings-and-uncommon-creative-studio-part-ways/</link><pubDate>Fri, 22 May 2026 12:25:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/twinings-and-uncommon-creative-studio-part-ways/</guid></item><item><title><![CDATA[TUI pulls Married at First Sight sponsorship following Panorama allegations]]></title><description><![CDATA[Loss of sponsorship confirmed by Channel 4.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tui-pulls-married-at-first-sight-sponsorship-following-panorama-allegations/</link><pubDate>Fri, 22 May 2026 12:25:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tui-pulls-married-at-first-sight-sponsorship-following-panorama-allegations/</guid></item><item><title><![CDATA[PepsiCo on how a media shake-up boosted OOH]]></title><description><![CDATA[Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand&rsquo;s outdoor media strategy at Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pepsico-on-how-a-media-shake-up-boosted-ooh/</link><pubDate>Fri, 22 May 2026 12:25:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pepsico-on-how-a-media-shake-up-boosted-ooh/</guid></item><item><title><![CDATA[ITV unveils sweepstake-inspired World Cup teaser ad]]></title><description><![CDATA[ITV Creative made the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-unveils-sweepstake-inspired-world-cup-teaser-ad/</link><pubDate>Fri, 22 May 2026 12:25:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-unveils-sweepstake-inspired-world-cup-teaser-ad/</guid></item><item><title><![CDATA[Bauer’s Thomas Garry wins Media360 Challenge 2026]]></title><description><![CDATA[Four contestants pitched to make the case for a different medium.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bauers-thomas-garry-wins-media360-challenge-2026/</link><pubDate>Fri, 22 May 2026 11:59:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bauers-thomas-garry-wins-media360-challenge-2026/</guid></item><item><title><![CDATA[Bisto reviews creative account]]></title><description><![CDATA[Premier Foods-owned brand is running the pitch without an intermediary.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bisto-reviews-creative-account/</link><pubDate>Fri, 22 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bisto-reviews-creative-account/</guid></item><item><title><![CDATA[Bisto launches creative review]]></title><description><![CDATA[Premier Foods-owned brand is running the pitch without an intermediary.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bisto-launches-creative-review/</link><pubDate>Fri, 22 May 2026 07:31:14 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bisto-launches-creative-review/</guid></item><item><title><![CDATA[Campaign Audio Advertising Awards 2026: winners revealed]]></title><description><![CDATA[Acast, Global, Goodstuff and iProspect were among the big winners at this evening's ceremony.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-audio-advertising-awards-2026-winners-revealed/</link><pubDate>Thu, 21 May 2026 22:27:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-audio-advertising-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[Nike Football teases World Cup campaign with star-studded Polaroids]]></title><description><![CDATA[The Polaroids feature the likes of Cristiano Ronaldo and Kim Kardashian.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nike-football-teases-world-cup-campaign-with-star-studded-polaroids/</link><pubDate>Thu, 21 May 2026 18:31:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nike-football-teases-world-cup-campaign-with-star-studded-polaroids/</guid></item><item><title><![CDATA[Pitch Update: Honda, Just Eat, Jaguar Land Rover, Carlsberg, Philips, Jacob's Creek and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-honda-just-eat-jaguar-land-rover-carlsberg-philips-jacobs-creek-and-more/</link><pubDate>Thu, 21 May 2026 16:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-honda-just-eat-jaguar-land-rover-carlsberg-philips-jacobs-creek-and-more/</guid></item><item><title><![CDATA[How Just Eat and British Heart Foundation manage brand risk in influencer marketing]]></title><description><![CDATA[Brands were speaking on a panel regarding how brands balance traditional and new media at Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-just-eat-and-british-heart-foundation-manage-brand-risk-in-influencer-marketing/</link><pubDate>Thu, 21 May 2026 15:28:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-just-eat-and-british-heart-foundation-manage-brand-risk-in-influencer-marketing/</guid></item><item><title><![CDATA[Deliveroo hires Evelyn Lopez Mendoza as head of marketing]]></title><description><![CDATA[Evelyn Lopez Mendoza will replace Caroline Harris.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/deliveroo-hires-evelyn-lopez-mendoza-as-head-of-marketing/</link><pubDate>Thu, 21 May 2026 15:28:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/deliveroo-hires-evelyn-lopez-mendoza-as-head-of-marketing/</guid></item><item><title><![CDATA[Hiscox brings 'The most disastrous campaign ever' to TV]]></title><description><![CDATA[Work was created by Uncommon Creative Studio]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hiscox-brings-the-most-disastrous-campaign-ever-to-tv/</link><pubDate>Thu, 21 May 2026 14:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hiscox-brings-the-most-disastrous-campaign-ever-to-tv/</guid></item><item><title><![CDATA[Kopparberg brings the sunshine with music video-inspired ad]]></title><description><![CDATA[Neverland created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/kopparberg-brings-the-sunshine-with-music-video-inspired-ad/</link><pubDate>Thu, 21 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/kopparberg-brings-the-sunshine-with-music-video-inspired-ad/</guid></item><item><title><![CDATA[Dominic West finds nation in suspiciously good spirits in Nationwide ad]]></title><description><![CDATA[Mother created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dominic-west-finds-nation-in-suspiciously-good-spirits-in-nationwide-ad/</link><pubDate>Thu, 21 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dominic-west-finds-nation-in-suspiciously-good-spirits-in-nationwide-ad/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Omnicom, AMV BBDO, Croud, BBH, Monzo, iProspect, NCA and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-omnicom-amv-bbdo-croud-bbh-monzo-iprospect-nca-and-more/</link><pubDate>Thu, 21 May 2026 12:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-omnicom-amv-bbdo-croud-bbh-monzo-iprospect-nca-and-more/</guid></item><item><title><![CDATA[Newsworks relaunches 'Back don't block' as advertisers' blocklists exceed 34,000 words]]></title><description><![CDATA[The trade body's latest research found that advertisers are blocking ads from appearing next to articles which include words such as &ldquo;injured&rdquo;, &ldquo;strike&rdquo;, &ldquo;shoot&rdquo;, and &ldquo;attack&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/newsworks-relaunches-back-dont-block-as-advertisers-blocklists-exceed-34000-words/</link><pubDate>Thu, 21 May 2026 12:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/newsworks-relaunches-back-dont-block-as-advertisers-blocklists-exceed-34000-words/</guid></item><item><title><![CDATA[Morrisons renews Clarkson’s Farm sponsorship for second year]]></title><description><![CDATA[The partnership will see Morrisons feature across Series 5 with a new campaign spanning Prime Video, Fire TV, Amazon, and social channels.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/morrisons-renews-clarksons-farm-sponsorship-for-second-year/</link><pubDate>Thu, 21 May 2026 12:19:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/morrisons-renews-clarksons-farm-sponsorship-for-second-year/</guid></item><item><title><![CDATA['Injured' and 'strike' among the words on advertiser blocklists as World Cup approaches]]></title><description><![CDATA[Advertisers are blocking as many as 34,000 words from appearing next to their ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/injured-and-strike-among-the-words-on-advertiser-blocklists-as-world-cup-approaches/</link><pubDate>Thu, 21 May 2026 12:19:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/injured-and-strike-among-the-words-on-advertiser-blocklists-as-world-cup-approaches/</guid></item><item><title><![CDATA[D&amp;AD: UK triumphs in yellow Pencils but black to be awarded in September]]></title><description><![CDATA[Isle of Any, Mother and BBC Creative among 25 UK yellow Pencil winners.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dampad-uk-triumphs-in-yellow-pencils-but-black-to-be-awarded-in-september/</link><pubDate>Thu, 21 May 2026 12:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dampad-uk-triumphs-in-yellow-pencils-but-black-to-be-awarded-in-september/</guid></item><item><title><![CDATA[Omnicom hit by 43% vote against John Wren’s $70m pay deal]]></title><description><![CDATA[Majority of shareholders backed new pay policy for CEO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-hit-by-43-vote-against-john-wrens-70m-pay-deal/</link><pubDate>Thu, 21 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-hit-by-43-vote-against-john-wrens-70m-pay-deal/</guid></item><item><title><![CDATA[Google’s UK agency lead for WPP Jo Baker departs]]></title><description><![CDATA[She leaves the tech giant after 15 years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/googles-uk-agency-lead-for-wpp-jo-baker-departs/</link><pubDate>Thu, 21 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/googles-uk-agency-lead-for-wpp-jo-baker-departs/</guid></item><item><title><![CDATA[Channel 4 ad revenues decline 2% despite digital growth]]></title><description><![CDATA[Annual report released in same week as BBC Panorama reveals rape allegations from cast members of Married at First Sight UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4-ad-revenues-decline-2-despite-digital-growth/</link><pubDate>Thu, 21 May 2026 11:58:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4-ad-revenues-decline-2-despite-digital-growth/</guid></item><item><title><![CDATA[Alastair Campbell on combative politics, social media and who will lead the UK]]></title><description><![CDATA[The co-host of The Rest Is Politics spoke at Campaign Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/alastair-campbell-on-combative-politics-social-media-and-who-will-lead-the-uk/</link><pubDate>Thu, 21 May 2026 11:58:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/alastair-campbell-on-combative-politics-social-media-and-who-will-lead-the-uk/</guid></item><item><title><![CDATA[The $15 Trillion Audience Marketers Still Treat Like an Afterthought]]></title><description><![CDATA[Why older influencers are crushing Gen Z creators in brand trust.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-15-trillion-audience-marketers-still-treat-like-an-afterthought/</link><pubDate>Thu, 21 May 2026 11:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-15-trillion-audience-marketers-still-treat-like-an-afterthought/</guid></item><item><title><![CDATA[Philips picks AMV BBDO to handle creative account for beauty products]]></title><description><![CDATA[Remit covers the brand's haircare and hair removal devices.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/philips-picks-amv-bbdo-to-handle-creative-account-for-beauty-products/</link><pubDate>Thu, 21 May 2026 11:14:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/philips-picks-amv-bbdo-to-handle-creative-account-for-beauty-products/</guid></item><item><title><![CDATA[Tesco makes cooking accessible in C4 diversity award film]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tesco-makes-cooking-accessible-in-c4-diversity-award-film/</link><pubDate>Thu, 21 May 2026 09:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tesco-makes-cooking-accessible-in-c4-diversity-award-film/</guid></item><item><title><![CDATA[Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift]]></title><description><![CDATA[The architect of the holdco&rsquo;s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-carla-serrano-warns-women-could-pay-the-price-amid-ai-shift/</link><pubDate>Thu, 21 May 2026 08:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-carla-serrano-warns-women-could-pay-the-price-amid-ai-shift/</guid></item><item><title><![CDATA[Campaign Best Places to Work 2019-26: the ever-present agencies]]></title><description><![CDATA[Five adland workplaces have consistently made Campaign's Best Places to Work list.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-best-places-to-work-2019-26-the-ever-present-agencies/</link><pubDate>Thu, 21 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-best-places-to-work-2019-26-the-ever-present-agencies/</guid></item><item><title><![CDATA[Vox Media’s Unsold Brands Field Penske Interest and Executive Departures]]></title><description><![CDATA[As the portfolio is parceled up, a key revenue leader plots his exit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vox-medias-unsold-brands-field-penske-interest-and-executive-departures/</link><pubDate>Wed, 20 May 2026 21:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vox-medias-unsold-brands-field-penske-interest-and-executive-departures/</guid></item><item><title><![CDATA[&amp;#8216;Switzerland Is No Longer Neutral&amp;#8217;: LiveRamp Faces Risk of Client Pullback Under Publicis]]></title><description><![CDATA[Observers say agencies won't want to share client and proprietary data with a competitor]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amp8216switzerland-is-no-longer-neutralamp8217-liveramp-faces-risk-of-client-pullback-under-publicis/</link><pubDate>Wed, 20 May 2026 18:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amp8216switzerland-is-no-longer-neutralamp8217-liveramp-faces-risk-of-client-pullback-under-publicis/</guid></item><item><title><![CDATA[What Should Hollywood Learn From Kane Parsons?]]></title><description><![CDATA[The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-should-hollywood-learn-from-kane-parsons/</link><pubDate>Wed, 20 May 2026 17:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-should-hollywood-learn-from-kane-parsons/</guid></item><item><title><![CDATA[Cannes Lions retires Creative Company of the Year Award]]></title><description><![CDATA[WPP won the overall prize in 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-retires-creative-company-of-the-year-award/</link><pubDate>Wed, 20 May 2026 17:09:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-retires-creative-company-of-the-year-award/</guid></item><item><title><![CDATA[LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI]]></title><description><![CDATA[Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/liveramps-data-gives-publicis-a-new-way-into-commerce-media-and-agentic-ai/</link><pubDate>Wed, 20 May 2026 16:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/liveramps-data-gives-publicis-a-new-way-into-commerce-media-and-agentic-ai/</guid></item><item><title><![CDATA[Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025]]></title><description><![CDATA[Omnicom CEO John Wren earned nearly $70 million in 2025&mdash;more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicoms-john-wren-made-more-than-double-all-other-advertising-holdco-ceos-combined-in-2025/</link><pubDate>Wed, 20 May 2026 15:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicoms-john-wren-made-more-than-double-all-other-advertising-holdco-ceos-combined-in-2025/</guid></item><item><title><![CDATA[Seabrook Crisps' first work by Quiet Storm puts 'Northern soul' into talking potato]]></title><description><![CDATA[Campaign draws upon brand's Northern heritage.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/seabrook-crisps-first-work-by-quiet-storm-puts-northern-soul-into-talking-potato/</link><pubDate>Wed, 20 May 2026 15:26:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/seabrook-crisps-first-work-by-quiet-storm-puts-northern-soul-into-talking-potato/</guid></item><item><title><![CDATA[Rude Health launches first work by Ark Agency]]></title><description><![CDATA[Campaign is backed by a &pound;1m investment from the brand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rude-health-launches-first-work-by-ark-agency/</link><pubDate>Wed, 20 May 2026 15:26:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rude-health-launches-first-work-by-ark-agency/</guid></item><item><title><![CDATA[Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’]]></title><description><![CDATA[Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they&rsquo;re watching videos on YouTube, browsing on Search, or querying the Gemini app. [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/google-challenges-amazon-with-new-native-checkout-rolls-out-ai-ad-explainers/</link><pubDate>Wed, 20 May 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/google-challenges-amazon-with-new-native-checkout-rolls-out-ai-ad-explainers/</guid></item><item><title><![CDATA[Apple&amp;#8217;s Eddy Cue Is Cannes Lions 2026 Entertainment Person of the Year]]></title><description><![CDATA[Under his leadership, Apple TV has emerged as a crown jewel for the company.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/appleamp8217s-eddy-cue-is-cannes-lions-2026-entertainment-person-of-the-year/</link><pubDate>Wed, 20 May 2026 13:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/appleamp8217s-eddy-cue-is-cannes-lions-2026-entertainment-person-of-the-year/</guid></item><item><title><![CDATA[Jacob’s Creek assigns global creative account to Special London]]></title><description><![CDATA[Agency also won global creative duties for fellow Vinarchy brand Hardys in March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jacobs-creek-assigns-global-creative-account-to-special-london/</link><pubDate>Wed, 20 May 2026 12:51:19 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jacobs-creek-assigns-global-creative-account-to-special-london/</guid></item><item><title><![CDATA[Media Bounty and PR agency ​​Big Little Ldn acquired by Factotum]]></title><description><![CDATA[Deal includes network-wide commitment not to work with clients in &ldquo;unethical&rdquo; categories such as fossil fuels and gambling.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/media-bounty-and-pr-agency-big-little-ldn-acquired-by-factotum/</link><pubDate>Wed, 20 May 2026 12:38:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/media-bounty-and-pr-agency-big-little-ldn-acquired-by-factotum/</guid></item><item><title><![CDATA[James Murdoch to Acquire New York Magazine, Vox Media Podcast Network, and Vox]]></title><description><![CDATA[Vox Media will be split in two: CEO Jim Bankoff will lead the newly acquired titles, while president Ryan Pauley will oversee the remaining titles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/james-murdoch-to-acquire-new-york-magazine-vox-media-podcast-network-and-vox/</link><pubDate>Wed, 20 May 2026 12:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/james-murdoch-to-acquire-new-york-magazine-vox-media-podcast-network-and-vox/</guid></item><item><title><![CDATA[Guardian ads chief: Brands need to embrace cultural turbulence]]></title><description><![CDATA[Imogen Fox, The Guardian&rsquo;s global chief advertising officer, spoke at Campaign&rsquo;s Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/guardian-ads-chief-brands-need-to-embrace-cultural-turbulence/</link><pubDate>Wed, 20 May 2026 11:55:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/guardian-ads-chief-brands-need-to-embrace-cultural-turbulence/</guid></item><item><title><![CDATA['If you ask us to make an AI ad, we will inherently fail': Particle6 on AI in production]]></title><description><![CDATA[Sarina Da Costa Gomez spoke as part of a panel discussion at Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/if-you-ask-us-to-make-an-ai-ad-we-will-inherently-fail-particle6-on-ai-in-production/</link><pubDate>Wed, 20 May 2026 11:25:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/if-you-ask-us-to-make-an-ai-ad-we-will-inherently-fail-particle6-on-ai-in-production/</guid></item><item><title><![CDATA[Google rolls out 'biggest upgrade' to search in 25 years]]></title><description><![CDATA[Google's update will see the search box transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/google-rolls-out-biggest-upgrade-to-search-in-25-years/</link><pubDate>Wed, 20 May 2026 11:25:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/google-rolls-out-biggest-upgrade-to-search-in-25-years/</guid></item><item><title><![CDATA[Monzo names first CMO]]></title><description><![CDATA[AJ Coyne joined the digital bank in January 2024.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/monzo-names-first-cmo/</link><pubDate>Wed, 20 May 2026 10:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/monzo-names-first-cmo/</guid></item><item><title><![CDATA[Monzo appoints first CMO]]></title><description><![CDATA[AJ Coyne joined the digital bank in January 2024.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/monzo-appoints-first-cmo/</link><pubDate>Wed, 20 May 2026 10:18:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/monzo-appoints-first-cmo/</guid></item><item><title><![CDATA[Leagas Delaney UK group CEO Gareth Davies exits]]></title><description><![CDATA[Davies joined Leagas Delaney in 2020.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/leagas-delaney-uk-group-ceo-gareth-davies-exits/</link><pubDate>Tue, 19 May 2026 18:14:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/leagas-delaney-uk-group-ceo-gareth-davies-exits/</guid></item><item><title><![CDATA[Grace Dent on landing the Masterchef job, AI and what she eats at home]]></title><description><![CDATA[Food critic and Masterchef presenter spoke at Campaign Media 360.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/grace-dent-on-landing-the-masterchef-job-ai-and-what-she-eats-at-home/</link><pubDate>Tue, 19 May 2026 16:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/grace-dent-on-landing-the-masterchef-job-ai-and-what-she-eats-at-home/</guid></item><item><title><![CDATA[Walkers hosts TikTok gameshow to crown new flavour]]></title><description><![CDATA[Dept and PepsiCo created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/walkers-hosts-tiktok-gameshow-to-crown-new-flavour/</link><pubDate>Tue, 19 May 2026 15:17:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/walkers-hosts-tiktok-gameshow-to-crown-new-flavour/</guid></item><item><title><![CDATA[DoorDash appoints Amazon EU Prime and marketing chief Tim Castree as CMO]]></title><description><![CDATA[Former Amazon marketing leader succeeds Kofi Amoo-Gottfried, who steps down after seven years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/doordash-appoints-amazon-eu-prime-and-marketing-chief-tim-castree-as-cmo/</link><pubDate>Tue, 19 May 2026 15:17:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/doordash-appoints-amazon-eu-prime-and-marketing-chief-tim-castree-as-cmo/</guid></item><item><title><![CDATA[Cadbury partners Declan Rice, Lauren James and Virgil van Dijk for prize giveaways]]></title><description><![CDATA[Campaign is part of the brand's generosity platform.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cadbury-partners-declan-rice-lauren-james-and-virgil-van-dijk-for-prize-giveaways/</link><pubDate>Tue, 19 May 2026 15:17:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cadbury-partners-declan-rice-lauren-james-and-virgil-van-dijk-for-prize-giveaways/</guid></item><item><title><![CDATA[ISBA's Origin CEO Tom George departs]]></title><description><![CDATA[George had been in the role since 2022.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/isbas-origin-ceo-tom-george-departs/</link><pubDate>Tue, 19 May 2026 13:31:15 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/isbas-origin-ceo-tom-george-departs/</guid></item><item><title><![CDATA[Former Spark Foundry UK chief reveals new role]]></title><description><![CDATA[Emil Bielski left Spark Foundry in June 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-spark-foundry-uk-chief-reveals-new-role/</link><pubDate>Tue, 19 May 2026 13:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-spark-foundry-uk-chief-reveals-new-role/</guid></item><item><title><![CDATA[Entries open for Digital Cinema Media Awards 2026]]></title><description><![CDATA[Awards run in partnership with Campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/entries-open-for-digital-cinema-media-awards-2026/</link><pubDate>Tue, 19 May 2026 12:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/entries-open-for-digital-cinema-media-awards-2026/</guid></item><item><title><![CDATA[Carlsberg picks Fold7 to lead brand’s Uefa sponsorship advertising]]></title><description><![CDATA[Appointment follows a five-way pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/carlsberg-picks-fold7-to-lead-brands-uefa-sponsorship-advertising/</link><pubDate>Tue, 19 May 2026 12:03:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/carlsberg-picks-fold7-to-lead-brands-uefa-sponsorship-advertising/</guid></item><item><title><![CDATA[Jaguar Land Rover appoints WPP: inside the new model]]></title><description><![CDATA[Car retailer confirms appointment of WPP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jaguar-land-rover-appoints-wpp-inside-the-new-model/</link><pubDate>Tue, 19 May 2026 11:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jaguar-land-rover-appoints-wpp-inside-the-new-model/</guid></item><item><title><![CDATA[Omnicom takes the crown in May global holding company media rankings]]></title><description><![CDATA[Meanwhile, Horizon Media maintains lead in individual agency rankings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-takes-the-crown-in-may-global-holding-company-media-rankings/</link><pubDate>Tue, 19 May 2026 10:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-takes-the-crown-in-may-global-holding-company-media-rankings/</guid></item><item><title><![CDATA[Is adland in danger of undervaluing mentoring?]]></title><description><![CDATA[The Campaign Podcast asks what happens if mentoring is forgotten, with guest Fiona Cameron, vice-president at Bloom.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/is-adland-in-danger-of-undervaluing-mentoring/</link><pubDate>Tue, 19 May 2026 07:59:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/is-adland-in-danger-of-undervaluing-mentoring/</guid></item><item><title><![CDATA[McCain campaign by Adam &amp; Eve\TBWA celebrates &lsquo;dads and lads&rsquo;]]></title><description><![CDATA[Campaign speaks to Adam &amp; Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mccain-campaign-by-adam-amp-evetbwa-celebrates-lsquodads-and-ladsrsquo/</link><pubDate>Tue, 19 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mccain-campaign-by-adam-amp-evetbwa-celebrates-lsquodads-and-ladsrsquo/</guid></item><item><title><![CDATA[McCain campaign by Adam &amp; Eve\TBWA celebrates having a laugh with &lsquo;dads and lads&rsquo;]]></title><description><![CDATA[Campaign speaks to Adam &amp; Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mccain-campaign-by-adam-amp-evetbwa-celebrates-having-a-laugh-with-lsquodads-and-ladsrsquo/</link><pubDate>Tue, 19 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mccain-campaign-by-adam-amp-evetbwa-celebrates-having-a-laugh-with-lsquodads-and-ladsrsquo/</guid></item><item><title><![CDATA[Javier Campopiano to leave Omnicom Advertising]]></title><description><![CDATA[Global CCO spent three years at McCann Worldgroup and McCann.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/javier-campopiano-to-leave-omnicom-advertising/</link><pubDate>Mon, 18 May 2026 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/javier-campopiano-to-leave-omnicom-advertising/</guid></item><item><title><![CDATA[Honda Europe appoints EssenceMediacom to £52m media account]]></title><description><![CDATA[Omnicom's UM London was the incumbent, having won the account when it was part of IPG in 2021.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/honda-europe-appoints-essencemediacom-to-52m-media-account-2/</link><pubDate>Mon, 18 May 2026 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/honda-europe-appoints-essencemediacom-to-52m-media-account-2/</guid></item><item><title><![CDATA[Honda Europe appoints EssenceMediacom to $52m media account]]></title><description><![CDATA[Omnicom's UM London was the incumbent, having won the account when it was part of IPG in 2021.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/honda-europe-appoints-essencemediacom-to-52m-media-account/</link><pubDate>Mon, 18 May 2026 16:39:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/honda-europe-appoints-essencemediacom-to-52m-media-account/</guid></item><item><title><![CDATA[Ancestry ad encourages exploration of unknown family history]]></title><description><![CDATA[Joan London made the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ancestry-ad-encourages-exploration-of-unknown-family-history/</link><pubDate>Mon, 18 May 2026 15:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ancestry-ad-encourages-exploration-of-unknown-family-history/</guid></item><item><title><![CDATA[Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling]]></title><description><![CDATA[Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amazon-cut-affiliate-commissions-up-to-50-for-some-publishers-leaving-them-reeling/</link><pubDate>Mon, 18 May 2026 15:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amazon-cut-affiliate-commissions-up-to-50-for-some-publishers-leaving-them-reeling/</guid></item><item><title><![CDATA[Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches]]></title><description><![CDATA[From Liverpool to Hong Kong, consumers lined up for days to buy a &pound;300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles &ndash; especially when it's luxury.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-the-swatch-x-audemars-piguet-royal-pop-could-be-the-labubu-of-watches/</link><pubDate>Mon, 18 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-the-swatch-x-audemars-piguet-royal-pop-could-be-the-labubu-of-watches/</guid></item><item><title><![CDATA[Crown Estate seeks marketing agencies in £9.7m RFP]]></title><description><![CDATA[The Crown Estate has issued a B2B brief for marketing and comms agencies to support its workplace, retail, and food and beverage portfolio.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/crown-estate-seeks-marketing-agencies-in-97m-rfp/</link><pubDate>Mon, 18 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/crown-estate-seeks-marketing-agencies-in-97m-rfp/</guid></item><item><title><![CDATA[War Child appoints BigSmall for strategic brand refresh]]></title><description><![CDATA[Agency appointed following a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/war-child-appoints-bigsmall-for-strategic-brand-refresh/</link><pubDate>Mon, 18 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/war-child-appoints-bigsmall-for-strategic-brand-refresh/</guid></item><item><title><![CDATA[Nagmeh Taheri leaves Omnicom Media]]></title><description><![CDATA[Chief growth officer to leave the network following Omnicom's acquisition of Interpublic Group.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nagmeh-taheri-leaves-omnicom-media/</link><pubDate>Mon, 18 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nagmeh-taheri-leaves-omnicom-media/</guid></item><item><title><![CDATA[Croud names Callum McCahon as chief strategy officer]]></title><description><![CDATA[Role works across Born Social and Croud in EMEA and the US.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/croud-names-callum-mccahon-as-chief-strategy-officer/</link><pubDate>Mon, 18 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/croud-names-callum-mccahon-as-chief-strategy-officer/</guid></item><item><title><![CDATA[Two networks vie for Just Eat global media account]]></title><description><![CDATA[After initially taking part, Publicis Media agency Spark Foundry is no longer involved in the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/two-networks-vie-for-just-eat-global-media-account/</link><pubDate>Mon, 18 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/two-networks-vie-for-just-eat-global-media-account/</guid></item><item><title><![CDATA[DoorDash Brings On Ex-Amazon Exec as New CMO]]></title><description><![CDATA[Tim Castree takes over the role from Kofi Amoo-Gottfried]]></description><link>https://www.newslocker.com/en-us/profession/advertising/doordash-brings-on-ex-amazon-exec-as-new-cmo/</link><pubDate>Mon, 18 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/doordash-brings-on-ex-amazon-exec-as-new-cmo/</guid></item><item><title><![CDATA[Two networks vie for Just Eat’s global media]]></title><description><![CDATA[After initially taking part, Publicis Media agency Spark Foundry is no longer involved in the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/two-networks-vie-for-just-eats-global-media/</link><pubDate>Mon, 18 May 2026 11:46:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/two-networks-vie-for-just-eats-global-media/</guid></item><item><title><![CDATA[Revealed: Campaign Best Places to Work 2026]]></title><description><![CDATA[The 100 top workplaces across adland.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/revealed-campaign-best-places-to-work-2026/</link><pubDate>Mon, 18 May 2026 10:45:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/revealed-campaign-best-places-to-work-2026/</guid></item><item><title><![CDATA[EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover]]></title><description><![CDATA[Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-omnicom-advertising-creative-lead-javier-campopiano-exits-months-after-ipg-takeover/</link><pubDate>Mon, 18 May 2026 10:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-omnicom-advertising-creative-lead-javier-campopiano-exits-months-after-ipg-takeover/</guid></item><item><title><![CDATA[Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup]]></title><description><![CDATA[Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/visa-recruits-jason-sudeikis-to-score-big-at-the-2026-world-cup/</link><pubDate>Mon, 18 May 2026 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/visa-recruits-jason-sudeikis-to-score-big-at-the-2026-world-cup/</guid></item><item><title><![CDATA[Oscar Mayer&amp;#8217;s Wienie 500 Goes Bigger After 500K Sales Bump]]></title><description><![CDATA[Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/oscar-mayeramp8217s-wienie-500-goes-bigger-after-500k-sales-bump/</link><pubDate>Mon, 18 May 2026 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/oscar-mayeramp8217s-wienie-500-goes-bigger-after-500k-sales-bump/</guid></item><item><title><![CDATA[Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out]]></title><description><![CDATA[As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-from-adobe-and-whirlpool-share-what-they-wish-they-knew-starting-out/</link><pubDate>Mon, 18 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-from-adobe-and-whirlpool-share-what-they-wish-they-knew-starting-out/</guid></item><item><title><![CDATA[5 Controversies Cannes Lions Would Rather Forget]]></title><description><![CDATA[After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time]]></description><link>https://www.newslocker.com/en-us/profession/advertising/5-controversies-cannes-lions-would-rather-forget/</link><pubDate>Mon, 18 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/5-controversies-cannes-lions-would-rather-forget/</guid></item><item><title><![CDATA[AMV BBDO appoints Andre Sallowicz as executive creative director]]></title><description><![CDATA[He leads global creative across the agency&rsquo;s Mars Petcare portfolio.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amv-bbdo-appoints-andre-sallowicz-as-executive-creative-director/</link><pubDate>Mon, 18 May 2026 07:59:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amv-bbdo-appoints-andre-sallowicz-as-executive-creative-director/</guid></item><item><title><![CDATA[Publicis buys LiveRamp for $2.2bn as it ramps up M&amp;A]]></title><description><![CDATA[French agency group says US adtech firm is expert in &ldquo;data collaboration&rdquo; for clients, which is a growth area in age of AI because it can help to build &ldquo;smarter agents&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-buys-liveramp-for-22bn-as-it-ramps-up-mampa/</link><pubDate>Sun, 17 May 2026 18:48:30 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-buys-liveramp-for-22bn-as-it-ramps-up-mampa/</guid></item><item><title><![CDATA[Publicis to Acquire LiveRamp for $2.2 Billion]]></title><description><![CDATA[The data collaboration platform will remain agnostic under new owner]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-to-acquire-liveramp-for-22-billion/</link><pubDate>Sun, 17 May 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-to-acquire-liveramp-for-22-billion/</guid></item><item><title><![CDATA[F&amp;F campaign celebrates messy side of summer travel]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fampf-campaign-celebrates-messy-side-of-summer-travel/</link><pubDate>Sat, 16 May 2026 01:38:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fampf-campaign-celebrates-messy-side-of-summer-travel/</guid></item><item><title><![CDATA[Feral pokes fun at government’s ‘lack of vision’ with Westminster stunt]]></title><description><![CDATA[Out-of-home activation follows Feral founder Richard Huntington writing that lack of vision is present in boardrooms across the country.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/feral-pokes-fun-at-governments-lack-of-vision-with-westminster-stunt/</link><pubDate>Fri, 15 May 2026 17:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/feral-pokes-fun-at-governments-lack-of-vision-with-westminster-stunt/</guid></item><item><title><![CDATA[Week of May 4 Cable News Ratings: CNN Only Network With Growth]]></title><description><![CDATA[Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-cable-news-ratings-cnn-only-network-with-growth/</link><pubDate>Fri, 15 May 2026 14:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-cable-news-ratings-cnn-only-network-with-growth/</guid></item><item><title><![CDATA[Ovo marketing director Alice Tendler reveals new role]]></title><description><![CDATA[She spent three years at the energy company.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ovo-marketing-director-alice-tendler-reveals-new-role/</link><pubDate>Fri, 15 May 2026 14:24:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ovo-marketing-director-alice-tendler-reveals-new-role/</guid></item><item><title><![CDATA[Ticker: CBS News&amp;#8217; Charles Forelle Asserts Network&amp;#8217;s Editorial Independence]]></title><description><![CDATA[And CNN reveals its 2026-27 CNN Originals programming slate.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-cbs-newsamp8217-charles-forelle-asserts-networkamp8217s-editorial-independence/</link><pubDate>Fri, 15 May 2026 13:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-cbs-newsamp8217-charles-forelle-asserts-networkamp8217s-editorial-independence/</guid></item><item><title><![CDATA[Fortnum &amp; Mason opens &lsquo;Biscuitorium&rsquo; in flagship London store]]></title><description><![CDATA[Design Bridge and Partners and Design Theory created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fortnum-amp-mason-opens-lsquobiscuitoriumrsquo-in-flagship-london-store/</link><pubDate>Fri, 15 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fortnum-amp-mason-opens-lsquobiscuitoriumrsquo-in-flagship-london-store/</guid></item><item><title><![CDATA[Steaks are high at This one-day tattoo parlour]]></title><description><![CDATA[Ivor Henry and Good Company created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/steaks-are-high-at-this-one-day-tattoo-parlour/</link><pubDate>Fri, 15 May 2026 13:18:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/steaks-are-high-at-this-one-day-tattoo-parlour/</guid></item><item><title><![CDATA[NSPCC campaign uses horror images to depict online threats]]></title><description><![CDATA[House of Oddities created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nspcc-campaign-uses-horror-images-to-depict-online-threats/</link><pubDate>Fri, 15 May 2026 13:18:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nspcc-campaign-uses-horror-images-to-depict-online-threats/</guid></item><item><title><![CDATA[Disaronno channels 1990s clubs for Tia Maria House Party]]></title><description><![CDATA[Sense has created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/disaronno-channels-1990s-clubs-for-tia-maria-house-party/</link><pubDate>Fri, 15 May 2026 13:18:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/disaronno-channels-1990s-clubs-for-tia-maria-house-party/</guid></item><item><title><![CDATA[Clothing brand Vollebak opens ‘Spaceshop’ in London]]></title><description><![CDATA[The &lsquo;Spaceshop&rsquo; will be open to the public on 15 and 16 May at Space House.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/clothing-brand-vollebak-opens-spaceshop-in-london/</link><pubDate>Fri, 15 May 2026 13:18:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/clothing-brand-vollebak-opens-spaceshop-in-london/</guid></item><item><title><![CDATA[Digitas UK hires first head of intelligent creative from T&amp;P]]></title><description><![CDATA[New role for the agency will lead AI-enabled creativity.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/digitas-uk-hires-first-head-of-intelligent-creative-from-tampp/</link><pubDate>Fri, 15 May 2026 13:06:30 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/digitas-uk-hires-first-head-of-intelligent-creative-from-tampp/</guid></item><item><title><![CDATA[Netflix ad tools could see 'agentic AIs talking to each other']]></title><description><![CDATA[Campaign speaks to Ed Couchman, Netflix&rsquo;s UK director of advertising, about AI tools released at its Upfront this week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-ad-tools-could-see-agentic-ais-talking-to-each-other/</link><pubDate>Fri, 15 May 2026 12:27:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-ad-tools-could-see-agentic-ais-talking-to-each-other/</guid></item><item><title><![CDATA[Dentsu returns to growth in Q1 as EMEA improves and Japan offsets APAC weakness]]></title><description><![CDATA[While Japan remains the high-performing bedrock of the business, a recovering EMEA offsets declines in the Americas and APAC.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dentsu-returns-to-growth-in-q1-as-emea-improves-and-japan-offsets-apac-weakness/</link><pubDate>Fri, 15 May 2026 12:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dentsu-returns-to-growth-in-q1-as-emea-improves-and-japan-offsets-apac-weakness/</guid></item><item><title><![CDATA[Race for Honda's &pound;52.3m media account down to two]]></title><description><![CDATA[The incumbent on the account is UM London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/race-for-hondas-pound523m-media-account-down-to-two/</link><pubDate>Fri, 15 May 2026 12:01:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/race-for-hondas-pound523m-media-account-down-to-two/</guid></item><item><title><![CDATA[One Quarter of North American Agencies Have Shifted to Fixed-Fee Pricing]]></title><description><![CDATA[A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI]]></description><link>https://www.newslocker.com/en-us/profession/advertising/one-quarter-of-north-american-agencies-have-shifted-to-fixed-fee-pricing/</link><pubDate>Fri, 15 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/one-quarter-of-north-american-agencies-have-shifted-to-fixed-fee-pricing/</guid></item><item><title><![CDATA[Week of May 4 Morning News Ratings: Today Extends Lead]]></title><description><![CDATA[CBS Mornings finished the week with gains in both categories.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-morning-news-ratings-today-extends-lead/</link><pubDate>Fri, 15 May 2026 10:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-morning-news-ratings-today-extends-lead/</guid></item><item><title><![CDATA[Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More]]></title><description><![CDATA[A weekly roundup of the biggest U.S. and global brand leadership appointments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-movehires-at-gap-saucony-fanatics-and-more/</link><pubDate>Fri, 15 May 2026 10:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-movehires-at-gap-saucony-fanatics-and-more/</guid></item><item><title><![CDATA[Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge]]></title><description><![CDATA[Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-10-campaigns-that-caught-our-eye-from-dove-to-hinge/</link><pubDate>Fri, 15 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-10-campaigns-that-caught-our-eye-from-dove-to-hinge/</guid></item><item><title><![CDATA[7 New Things at Cannes Lions 2026]]></title><description><![CDATA[Stricter entry rules, a new AI award, PMG takes over WPP&rsquo;s beach space, and more]]></description><link>https://www.newslocker.com/en-us/profession/advertising/7-new-things-at-cannes-lions-2026/</link><pubDate>Fri, 15 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/7-new-things-at-cannes-lions-2026/</guid></item><item><title><![CDATA[ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend]]></title><description><![CDATA[Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-commerce-advantage-retail-media-is-about-to-take-even-more-tv-ad-spend/</link><pubDate>Thu, 14 May 2026 19:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-commerce-advantage-retail-media-is-about-to-take-even-more-tv-ad-spend/</guid></item><item><title><![CDATA[Week of May 4 Evening News Ratings: Broadcasts Decline]]></title><description><![CDATA[The demo gap between ABC World News Tonight and NBC Nightly News remained tight.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-evening-news-ratings-broadcasts-decline/</link><pubDate>Thu, 14 May 2026 18:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-may-4-evening-news-ratings-broadcasts-decline/</guid></item><item><title><![CDATA[Purpose and Practice: Transforming Health Brands for the Modern Consumer]]></title><description><![CDATA[How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/purpose-and-practice-transforming-health-brands-for-the-modern-consumer/</link><pubDate>Thu, 14 May 2026 18:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/purpose-and-practice-transforming-health-brands-for-the-modern-consumer/</guid></item><item><title><![CDATA[Pitch Update: Peroni, Deliveroo, TfL, Heineken, Allwyn, Luton Airport Express, Virgin Media O2, The Economist and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-peroni-deliveroo-tfl-heineken-allwyn-luton-airport-express-virgin-media-o2-the-economist-and-more/</link><pubDate>Thu, 14 May 2026 15:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-peroni-deliveroo-tfl-heineken-allwyn-luton-airport-express-virgin-media-o2-the-economist-and-more/</guid></item><item><title><![CDATA[Pitch Update: Peroni, Deliveroo, TfL, Heineken, Allwyn, Luton Airport Express, Virgin Media O2 and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-peroni-deliveroo-tfl-heineken-allwyn-luton-airport-express-virgin-media-o2-and-more/</link><pubDate>Thu, 14 May 2026 15:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-peroni-deliveroo-tfl-heineken-allwyn-luton-airport-express-virgin-media-o2-and-more/</guid></item><item><title><![CDATA[Coral taps into 1980s nostalgia for 'Rewards grabber' game]]></title><description><![CDATA[The work is part of the brand&rsquo;s &ldquo;We&rsquo;re here for it platform&rdquo; by Wonderhood Studios.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coral-taps-into-1980s-nostalgia-for-rewards-grabber-game/</link><pubDate>Thu, 14 May 2026 15:26:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coral-taps-into-1980s-nostalgia-for-rewards-grabber-game/</guid></item><item><title><![CDATA[Hinge homes in on couples’ dating struggles before meeting via the app]]></title><description><![CDATA[Campaign was created by Hinge Creative and Birthday.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hinge-homes-in-on-couples-dating-struggles-before-meeting-via-the-app/</link><pubDate>Thu, 14 May 2026 14:59:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hinge-homes-in-on-couples-dating-struggles-before-meeting-via-the-app/</guid></item><item><title><![CDATA[Ford chases adrenaline with 'Ready set Ford' brand platform]]></title><description><![CDATA[The campaign comprises three films created by Wieden &amp; Kennedy London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ford-chases-adrenaline-with-ready-set-ford-brand-platform/</link><pubDate>Thu, 14 May 2026 14:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ford-chases-adrenaline-with-ready-set-ford-brand-platform/</guid></item><item><title><![CDATA[LBC sees record quarter amid geopolitical unrest]]></title><description><![CDATA[The LBC brand reached 3.6 million weekly listeners in Q1 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lbc-sees-record-quarter-amid-geopolitical-unrest/</link><pubDate>Thu, 14 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lbc-sees-record-quarter-amid-geopolitical-unrest/</guid></item><item><title><![CDATA[BBH Studios promotes Sophie FitzGerald to head of Black Sheep Studios]]></title><description><![CDATA[FitzGerald has been executive producer at BBH's production arm for four years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bbh-studios-promotes-sophie-fitzgerald-to-head-of-black-sheep-studios/</link><pubDate>Thu, 14 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bbh-studios-promotes-sophie-fitzgerald-to-head-of-black-sheep-studios/</guid></item><item><title><![CDATA[Allwyn appoints VaynerMedia to global social creative and production account]]></title><description><![CDATA[EMEA agency won the account in a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/allwyn-appoints-vaynermedia-to-global-social-creative-and-production-account/</link><pubDate>Thu, 14 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/allwyn-appoints-vaynermedia-to-global-social-creative-and-production-account/</guid></item><item><title><![CDATA[Media as ‘a growth engine’ to dominate agenda at Media 360 on 19-20 May]]></title><description><![CDATA[Allwyn, L&rsquo;Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there&rsquo;s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK political turmoil.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/media-as-a-growth-engine-to-dominate-agenda-at-media-360-on-19-20-may/</link><pubDate>Thu, 14 May 2026 12:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/media-as-a-growth-engine-to-dominate-agenda-at-media-360-on-19-20-may/</guid></item><item><title><![CDATA[World Cup windfall: ITV ad revenue set for 4% growth in H1 2026]]></title><description><![CDATA[Chief executive Carolyn McCall said ITV is expecting &ldquo;significant demand from advertisers&rdquo; around the men&rsquo;s Fifa World Cup.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/world-cup-windfall-itv-ad-revenue-set-for-4-growth-in-h1-2026/</link><pubDate>Thu, 14 May 2026 12:18:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/world-cup-windfall-itv-ad-revenue-set-for-4-growth-in-h1-2026/</guid></item><item><title><![CDATA[Ditching the 'war room' and turfing the walls &ndash; inside PHD&rsquo;s new-business team]]></title><description><![CDATA[Former managing director Sarah Nugent and head of new business Sam Connor reveal secrets of their pitching process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ditching-the-war-room-and-turfing-the-walls-ndash-inside-phdrsquos-new-business-team/</link><pubDate>Thu, 14 May 2026 12:18:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ditching-the-war-room-and-turfing-the-walls-ndash-inside-phdrsquos-new-business-team/</guid></item><item><title><![CDATA[Movers &amp; Shakers: BBH, Dentsu, WPP, Havas, Droga5, MSQ, Jellyfish, Pinterest and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-bbh-dentsu-wpp-havas-droga5-msq-jellyfish-pinterest-and-more/</link><pubDate>Thu, 14 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-bbh-dentsu-wpp-havas-droga5-msq-jellyfish-pinterest-and-more/</guid></item><item><title><![CDATA[Netflix reveals major AI ad overhaul at Upfront 2026]]></title><description><![CDATA[The streamer claims 44% of its ad viewers can&rsquo;t be reached on linear TV or other platforms, as it looks to turn fandom into a precision marketing machine via its AI-powered Netflix Ads Suite.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-reveals-major-ai-ad-overhaul-at-upfront-2026/</link><pubDate>Thu, 14 May 2026 11:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-reveals-major-ai-ad-overhaul-at-upfront-2026/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Dentsu, MSQ, Havas Play, Jellyfish, WPP, Droga5, BBH, Pinterest and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-dentsu-msq-havas-play-jellyfish-wpp-droga5-bbh-pinterest-and-more/</link><pubDate>Thu, 14 May 2026 11:49:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-dentsu-msq-havas-play-jellyfish-wpp-droga5-bbh-pinterest-and-more/</guid></item><item><title><![CDATA[IProspect appoints UK president]]></title><description><![CDATA[IProspect gets new UK leader following James Bailey's promotion.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iprospect-appoints-uk-president/</link><pubDate>Thu, 14 May 2026 11:19:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iprospect-appoints-uk-president/</guid></item><item><title><![CDATA[Why has adland’s gender pay gap got worse?]]></title><description><![CDATA[Industry figures respond as adland bucks national downwards trend.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-has-adlands-gender-pay-gap-got-worse/</link><pubDate>Thu, 14 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-has-adlands-gender-pay-gap-got-worse/</guid></item><item><title><![CDATA[McCann Birmingham wins FSA creative account]]></title><description><![CDATA[McCann Birmingham will be responsible for creative communications across England, Wales and Northern Ireland.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mccann-birmingham-wins-fsa-creative-account/</link><pubDate>Thu, 14 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mccann-birmingham-wins-fsa-creative-account/</guid></item><item><title><![CDATA[Andrex tackles taboos around childbirth poo in final FCB ad]]></title><description><![CDATA[Work rests on insight that 75% of women have a fear of pooing during labour but don't care about it afterwards.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/andrex-tackles-taboos-around-childbirth-poo-in-final-fcb-ad/</link><pubDate>Wed, 13 May 2026 18:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/andrex-tackles-taboos-around-childbirth-poo-in-final-fcb-ad/</guid></item><item><title><![CDATA[TikTok announces new AI ad formats and additions to TikTok One]]></title><description><![CDATA[Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in TikTok search results.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tiktok-announces-new-ai-ad-formats-and-additions-to-tiktok-one/</link><pubDate>Wed, 13 May 2026 15:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tiktok-announces-new-ai-ad-formats-and-additions-to-tiktok-one/</guid></item><item><title><![CDATA[Pinterest’s UK and Southern Europe VP departs]]></title><description><![CDATA[She initially joined Pinterest in June 2024 as UK managing director.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pinterests-uk-and-southern-europe-vp-departs/</link><pubDate>Wed, 13 May 2026 15:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pinterests-uk-and-southern-europe-vp-departs/</guid></item><item><title><![CDATA[Deliveroo VP of marketing Caroline Harris to depart]]></title><description><![CDATA[Harris joined Deliveroo in 2020.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/deliveroo-vp-of-marketing-caroline-harris-to-depart/</link><pubDate>Wed, 13 May 2026 15:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/deliveroo-vp-of-marketing-caroline-harris-to-depart/</guid></item><item><title><![CDATA[Bodypaint, mascots and 'The hand of God' spoofed in Lynx&rsquo;s World Cup ads]]></title><description><![CDATA[Five new films by Lola Madrid show the lengths fans go to support their teams.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bodypaint-mascots-and-the-hand-of-god-spoofed-in-lynxrsquos-world-cup-ads/</link><pubDate>Wed, 13 May 2026 14:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bodypaint-mascots-and-the-hand-of-god-spoofed-in-lynxrsquos-world-cup-ads/</guid></item><item><title><![CDATA[Bodypaint, mascots and 'The hand of God' spoofed in Lynx World Cup ads]]></title><description><![CDATA[Five new films by Lola Madrid show the lengths fans go to support their teams.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bodypaint-mascots-and-the-hand-of-god-spoofed-in-lynx-world-cup-ads/</link><pubDate>Wed, 13 May 2026 14:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bodypaint-mascots-and-the-hand-of-god-spoofed-in-lynx-world-cup-ads/</guid></item><item><title><![CDATA[MS NOW Reveals New Show Names Ahead of Debuts]]></title><description><![CDATA[The new weekday programs debut Monday, June 15.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ms-now-reveals-new-show-names-ahead-of-debuts/</link><pubDate>Wed, 13 May 2026 14:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ms-now-reveals-new-show-names-ahead-of-debuts/</guid></item><item><title><![CDATA[Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads]]></title><description><![CDATA[At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ahead-of-paramount-mega-merger-wbd-bets-on-agentic-ads/</link><pubDate>Wed, 13 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ahead-of-paramount-mega-merger-wbd-bets-on-agentic-ads/</guid></item><item><title><![CDATA[Stephen Maher steps into group role at MSQ as vice chair]]></title><description><![CDATA[James Middlehurst has also been appointed managing director of global growth at MSQ.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stephen-maher-steps-into-group-role-at-msq-as-vice-chair/</link><pubDate>Wed, 13 May 2026 12:55:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stephen-maher-steps-into-group-role-at-msq-as-vice-chair/</guid></item><item><title><![CDATA[Landor appoints Interbrand's Emma Ellis as London MD]]></title><description><![CDATA[She has been handed the task of leading on brand-led growth and business performance.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/landor-appoints-interbrands-emma-ellis-as-london-md/</link><pubDate>Wed, 13 May 2026 12:55:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/landor-appoints-interbrands-emma-ellis-as-london-md/</guid></item><item><title><![CDATA[Jeep Wrangler Marks 85 Years With Muscle From Captain America]]></title><description><![CDATA[The campaign coincides with both brands' 85th anniversaries and America's 250th birthday]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jeep-wrangler-marks-85-years-with-muscle-from-captain-america/</link><pubDate>Wed, 13 May 2026 12:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jeep-wrangler-marks-85-years-with-muscle-from-captain-america/</guid></item><item><title><![CDATA[Giffgaff co-founder launches strategy house]]></title><description><![CDATA[We Are Thought has been built to create lasting brand value supported by measurable outcomes.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/giffgaff-co-founder-launches-strategy-house/</link><pubDate>Wed, 13 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/giffgaff-co-founder-launches-strategy-house/</guid></item><item><title><![CDATA[Twelve new shops enter May EMEA agency league]]></title><description><![CDATA[Meanwhile, Omnicom dethrones WPP in holding company rankings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/twelve-new-shops-enter-may-emea-agency-league/</link><pubDate>Wed, 13 May 2026 11:51:48 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/twelve-new-shops-enter-may-emea-agency-league/</guid></item><item><title><![CDATA[i-Media hires WPP’s Nick Slaymaker]]></title><description><![CDATA[Slaymaker moves from WPP Media, where he was deputy head of global media trading.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/i-media-hires-wpps-nick-slaymaker/</link><pubDate>Wed, 13 May 2026 11:51:48 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/i-media-hires-wpps-nick-slaymaker/</guid></item><item><title><![CDATA[Giffgaff co-founder launches new strategy house]]></title><description><![CDATA[We Are Thought is built to create lasting brand value supported by measurable outcomes.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/giffgaff-co-founder-launches-new-strategy-house/</link><pubDate>Wed, 13 May 2026 11:51:48 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/giffgaff-co-founder-launches-new-strategy-house/</guid></item><item><title><![CDATA[TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads]]></title><description><![CDATA[TikTok is investing more aggressively in AI ads infrastructure&mdash;while entrenching its walled garden effect.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tiktok-builds-for-the-ai-future-welcoming-third-party-agents-for-ads/</link><pubDate>Wed, 13 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tiktok-builds-for-the-ai-future-welcoming-third-party-agents-for-ads/</guid></item><item><title><![CDATA[ITV names winner of 2026 ITV Head First Award]]></title><description><![CDATA[The five finalists were Carwow, Kwik Fit, The Quentin Blake Centre for Illustration, Miracle-Gro and Starbucks.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-names-winner-of-2026-itv-head-first-award/</link><pubDate>Wed, 13 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-names-winner-of-2026-itv-head-first-award/</guid></item><item><title><![CDATA[Tate Modern appoints Ace of Hearts for Frida Kahlo campaign]]></title><description><![CDATA[The exhibition at the London gallery featuring Kahlo's work will open on 25 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tate-modern-appoints-ace-of-hearts-for-frida-kahlo-campaign/</link><pubDate>Wed, 13 May 2026 07:21:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tate-modern-appoints-ace-of-hearts-for-frida-kahlo-campaign/</guid></item><item><title><![CDATA[Former Atomic chairman Nick Fox launches new business]]></title><description><![CDATA[Fox &amp; Friends incorporated a week after Atomic London went into administration.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-atomic-chairman-nick-fox-launches-new-business/</link><pubDate>Wed, 13 May 2026 07:21:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-atomic-chairman-nick-fox-launches-new-business/</guid></item><item><title><![CDATA[With Breeze Airways Partnership, Archer Roose Turns to Travel to Build Its Brand]]></title><description><![CDATA[Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand]]></description><link>https://www.newslocker.com/en-us/profession/advertising/with-breeze-airways-partnership-archer-roose-turns-to-travel-to-build-its-brand/</link><pubDate>Wed, 13 May 2026 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/with-breeze-airways-partnership-archer-roose-turns-to-travel-to-build-its-brand/</guid></item><item><title><![CDATA[Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch]]></title><description><![CDATA[Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/disney-makes-super-bowl-and-live-events-the-mvp-of-its-upfront-pitch/</link><pubDate>Tue, 12 May 2026 20:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/disney-makes-super-bowl-and-live-events-the-mvp-of-its-upfront-pitch/</guid></item><item><title><![CDATA[YouTube’s Brandcast Puts Creator Partnerships Front and Center]]></title><description><![CDATA[Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/youtubes-brandcast-puts-creator-partnerships-front-and-center/</link><pubDate>Tue, 12 May 2026 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/youtubes-brandcast-puts-creator-partnerships-front-and-center/</guid></item><item><title><![CDATA[Why Some Brands Chose Stagecoach Over Coachella This Year]]></title><description><![CDATA[Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-some-brands-chose-stagecoach-over-coachella-this-year/</link><pubDate>Tue, 12 May 2026 18:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-some-brands-chose-stagecoach-over-coachella-this-year/</guid></item><item><title><![CDATA[Cheil UK's Rikke Wichmann-Bruun lands new role]]></title><description><![CDATA[She was previously chief executive of MRM UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cheil-uks-rikke-wichmann-bruun-lands-new-role/</link><pubDate>Tue, 12 May 2026 18:19:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cheil-uks-rikke-wichmann-bruun-lands-new-role/</guid></item><item><title><![CDATA[Gold House Turns Its Gala Into a Brand Partnership Playbook]]></title><description><![CDATA[Gold Gala featured activations and experiences from brands that share Gold House&rsquo;s mission.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/gold-house-turns-its-gala-into-a-brand-partnership-playbook/</link><pubDate>Tue, 12 May 2026 17:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/gold-house-turns-its-gala-into-a-brand-partnership-playbook/</guid></item><item><title><![CDATA[Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice]]></title><description><![CDATA[Coca-Cola is the marketing masterclass we should have been studying all along.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coca-cola-is-so-good-at-marketing-everyone-forgot-to-notice/</link><pubDate>Tue, 12 May 2026 17:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coca-cola-is-so-good-at-marketing-everyone-forgot-to-notice/</guid></item><item><title><![CDATA[World Cup 2026 round-up: Betway, Coca-Cola, Adidas, Lynx and more]]></title><description><![CDATA[Tournament kicks off on 11 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/world-cup-2026-round-up-betway-coca-cola-adidas-lynx-and-more/</link><pubDate>Tue, 12 May 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/world-cup-2026-round-up-betway-coca-cola-adidas-lynx-and-more/</guid></item><item><title><![CDATA[World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more]]></title><description><![CDATA[Tournament kicks off on 11 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/world-cup-2026-round-up-adidas-coca-cola-samsung-and-more/</link><pubDate>Tue, 12 May 2026 15:17:30 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/world-cup-2026-round-up-adidas-coca-cola-samsung-and-more/</guid></item><item><title><![CDATA[TikTok to launch paid, ad-free tier in UK]]></title><description><![CDATA[TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tiktok-to-launch-paid-ad-free-tier-in-uk/</link><pubDate>Tue, 12 May 2026 13:21:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tiktok-to-launch-paid-ad-free-tier-in-uk/</guid></item><item><title><![CDATA[Havas Play UK makes three senior appointments in ‘culture-first’ bid]]></title><description><![CDATA[Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency&rsquo;s ambition to create culture-first work following a trio of senior appointments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-play-uk-makes-three-senior-appointments-in-culture-first-bid/</link><pubDate>Tue, 12 May 2026 13:21:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-play-uk-makes-three-senior-appointments-in-culture-first-bid/</guid></item><item><title><![CDATA[Are micro-dramas the future of film ads?]]></title><description><![CDATA[Creatives are "approaching storytelling from the wrong angle&rdquo;, according to Christine Jones, founder of SirenXYZ.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/are-micro-dramas-the-future-of-film-ads/</link><pubDate>Tue, 12 May 2026 13:21:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/are-micro-dramas-the-future-of-film-ads/</guid></item><item><title><![CDATA[Former ITV exec Jayesh Rajdev reveals new role]]></title><description><![CDATA[Rajdev departed ITV at the end of 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-itv-exec-jayesh-rajdev-reveals-new-role/</link><pubDate>Tue, 12 May 2026 12:55:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-itv-exec-jayesh-rajdev-reveals-new-role/</guid></item><item><title><![CDATA[Dentsu promotes Annette Male amid EMEA job cuts]]></title><description><![CDATA[Several EMEA executives are leaving the business as part of the shake-up, including EMEA chief executive Andr&eacute; Andrade.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dentsu-promotes-annette-male-amid-emea-job-cuts/</link><pubDate>Tue, 12 May 2026 12:18:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dentsu-promotes-annette-male-amid-emea-job-cuts/</guid></item><item><title><![CDATA[WPP wins Amstel and Moretti creative in Heineken review]]></title><description><![CDATA[Stagwell wins Desperados.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-wins-amstel-and-moretti-creative-in-heineken-review/</link><pubDate>Tue, 12 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-wins-amstel-and-moretti-creative-in-heineken-review/</guid></item><item><title><![CDATA[What’s wrong with being a holding company?]]></title><description><![CDATA[The Campaign Podcast discusses why some of the biggest agency networks no longer identify as holding companies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/whats-wrong-with-being-a-holding-company/</link><pubDate>Tue, 12 May 2026 07:29:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/whats-wrong-with-being-a-holding-company/</guid></item><item><title><![CDATA[Revealed: which agencies won Heineken brands?]]></title><description><![CDATA[Heineken consolidated its global creative account with three holding companies following a review.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/revealed-which-agencies-won-heineken-brands/</link><pubDate>Tue, 12 May 2026 07:29:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/revealed-which-agencies-won-heineken-brands/</guid></item><item><title><![CDATA[NBCU Kicks Off Upfront Week With Sports, AI, and a &amp;#8216;Fast&amp;#8217; Vin Diesel Surprise]]></title><description><![CDATA[NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nbcu-kicks-off-upfront-week-with-sports-ai-and-a-amp8216fastamp8217-vin-diesel-surprise/</link><pubDate>Mon, 11 May 2026 16:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nbcu-kicks-off-upfront-week-with-sports-ai-and-a-amp8216fastamp8217-vin-diesel-surprise/</guid></item><item><title><![CDATA[Ladbrokes head of brand departs]]></title><description><![CDATA[Anna Kochanska worked on Ladbrokes&rsquo; brand platform &ldquo;That&rsquo;s ladisfaction&rdquo;, which was made by Atomic London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ladbrokes-head-of-brand-departs/</link><pubDate>Mon, 11 May 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ladbrokes-head-of-brand-departs/</guid></item><item><title><![CDATA[AEG serves up campaign shot through lasagne dish]]></title><description><![CDATA[Publicis London created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aeg-serves-up-campaign-shot-through-lasagne-dish/</link><pubDate>Mon, 11 May 2026 15:54:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aeg-serves-up-campaign-shot-through-lasagne-dish/</guid></item><item><title><![CDATA[EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset]]></title><description><![CDATA[Michael Houston will take on an advisory role after more than two decades with the holding company.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-wpp-us-president-to-step-down-amid-strategy-reset/</link><pubDate>Mon, 11 May 2026 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-wpp-us-president-to-step-down-amid-strategy-reset/</guid></item><item><title><![CDATA[Peroni reviews global creative account as “agency landscape has evolved”]]></title><description><![CDATA[Four agencies have been shortlisted for the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/peroni-reviews-global-creative-account-as-agency-landscape-has-evolved/</link><pubDate>Mon, 11 May 2026 15:29:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/peroni-reviews-global-creative-account-as-agency-landscape-has-evolved/</guid></item><item><title><![CDATA[Entain European marketing director departs]]></title><description><![CDATA[Anna Kochanska worked on Ladbrokes&rsquo; brand platform &ldquo;That&rsquo;s ladisfaction&rdquo;, which was made by Atomic London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/entain-european-marketing-director-departs/</link><pubDate>Mon, 11 May 2026 15:29:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/entain-european-marketing-director-departs/</guid></item><item><title><![CDATA[Corona's summer campaign urges people to embrace the great outdoors]]></title><description><![CDATA[The work is by Wieden &amp; Kennedy Amsterdam.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coronas-summer-campaign-urges-people-to-embrace-the-great-outdoors/</link><pubDate>Mon, 11 May 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coronas-summer-campaign-urges-people-to-embrace-the-great-outdoors/</guid></item><item><title><![CDATA[The Ordinary spotlights excessive beauty pricing with immersive store]]></title><description><![CDATA[Uncommon Creative Studio created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-ordinary-spotlights-excessive-beauty-pricing-with-immersive-store/</link><pubDate>Mon, 11 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-ordinary-spotlights-excessive-beauty-pricing-with-immersive-store/</guid></item><item><title><![CDATA[Brands Are Already Losing the World Cup]]></title><description><![CDATA[U.S. brands have a unique opportunity, but many are wasting it.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brands-are-already-losing-the-world-cup/</link><pubDate>Mon, 11 May 2026 12:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brands-are-already-losing-the-world-cup/</guid></item><item><title><![CDATA[We Are Social fills EMEA strategy and growth roles in ongoing reshuffle]]></title><description><![CDATA[Strategy and growth appointments reflect the agency&rsquo;s regional restructure under EMEA boss Jim Coleman.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/we-are-social-fills-emea-strategy-and-growth-roles-in-ongoing-reshuffle/</link><pubDate>Mon, 11 May 2026 12:27:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/we-are-social-fills-emea-strategy-and-growth-roles-in-ongoing-reshuffle/</guid></item><item><title><![CDATA[The Economist picks Exposure for upcoming brand campaign]]></title><description><![CDATA[The new work launches later this year in the UK and US.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-economist-picks-exposure-for-upcoming-brand-campaign/</link><pubDate>Mon, 11 May 2026 12:27:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-economist-picks-exposure-for-upcoming-brand-campaign/</guid></item><item><title><![CDATA[Netflix&amp;#8217;s Bold New Pitch to Advertisers: &amp;#8216;We Can Compete With Anyone&amp;#8217;]]></title><description><![CDATA[Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflixamp8217s-bold-new-pitch-to-advertisers-amp8216we-can-compete-with-anyoneamp8217/</link><pubDate>Mon, 11 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflixamp8217s-bold-new-pitch-to-advertisers-amp8216we-can-compete-with-anyoneamp8217/</guid></item><item><title><![CDATA[Jellyfish appoints Stephanie Parry as UK managing director]]></title><description><![CDATA[Appointment follows departure of former MD Nick Fettiplace.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jellyfish-appoints-stephanie-parry-as-uk-managing-director/</link><pubDate>Mon, 11 May 2026 11:56:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jellyfish-appoints-stephanie-parry-as-uk-managing-director/</guid></item><item><title><![CDATA[Gender pay gap widens in adland as it shrinks across other sectors]]></title><description><![CDATA[Wacl says widening gap shows "we're still falling short when it comes to progress on gender equality".]]></description><link>https://www.newslocker.com/en-us/profession/advertising/gender-pay-gap-widens-in-adland-as-it-shrinks-across-other-sectors/</link><pubDate>Mon, 11 May 2026 11:56:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/gender-pay-gap-widens-in-adland-as-it-shrinks-across-other-sectors/</guid></item><item><title><![CDATA[Prime Video Ads Can Now Change Based on What Viewers Already Saw]]></title><description><![CDATA[Amazon is expanding its creative tools for advertisers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/prime-video-ads-can-now-change-based-on-what-viewers-already-saw/</link><pubDate>Mon, 11 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/prime-video-ads-can-now-change-based-on-what-viewers-already-saw/</guid></item><item><title><![CDATA[Seth Matlins Launches Marketing Podcast With Vox Media]]></title><description><![CDATA[The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/seth-matlins-launches-marketing-podcast-with-vox-media/</link><pubDate>Mon, 11 May 2026 10:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/seth-matlins-launches-marketing-podcast-with-vox-media/</guid></item><item><title><![CDATA[Dove Men&rsquo;s World Cup Debut Turns Soccer&amp;#8217;s Unofficial Anthem Into a Skincare Pitch]]></title><description><![CDATA[The White Stripes' 'Seven Nation Army' gets a Unilever makeover.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dove-menrsquos-world-cup-debut-turns-socceramp8217s-unofficial-anthem-into-a-skincare-pitch/</link><pubDate>Mon, 11 May 2026 09:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dove-menrsquos-world-cup-debut-turns-socceramp8217s-unofficial-anthem-into-a-skincare-pitch/</guid></item><item><title><![CDATA[Xbox&amp;#8217;s Nostalgic Green Logo Signals a Return to Its Roots]]></title><description><![CDATA[We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming]]></description><link>https://www.newslocker.com/en-us/profession/advertising/xboxamp8217s-nostalgic-green-logo-signals-a-return-to-its-roots/</link><pubDate>Mon, 11 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/xboxamp8217s-nostalgic-green-logo-signals-a-return-to-its-roots/</guid></item><item><title><![CDATA[TelevisaUnivision&amp;#8217;s New Ads Chief &amp;#8216;Energized&amp;#8217; After Planning Upfront in Just Weeks]]></title><description><![CDATA[John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/televisaunivisionamp8217s-new-ads-chief-amp8216energizedamp8217-after-planning-upfront-in-just-weeks/</link><pubDate>Mon, 11 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/televisaunivisionamp8217s-new-ads-chief-amp8216energizedamp8217-after-planning-upfront-in-just-weeks/</guid></item><item><title><![CDATA[Week of April 27 Evening News Ratings: Nightly News and CBS Evening News Grow]]></title><description><![CDATA[Nightly News narrowed the gap with ABC World News Tonight in the Adults 25-54 demo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-27-evening-news-ratings-nightly-news-and-cbs-evening-news-grow/</link><pubDate>Fri, 08 May 2026 19:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-27-evening-news-ratings-nightly-news-and-cbs-evening-news-grow/</guid></item><item><title><![CDATA[Week of April 27 Morning News Ratings: Numbers Tighten Between Today and GMA]]></title><description><![CDATA[All three networks grew in total viewers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-27-morning-news-ratings-numbers-tighten-between-today-and-gma/</link><pubDate>Fri, 08 May 2026 18:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-27-morning-news-ratings-numbers-tighten-between-today-and-gma/</guid></item><item><title><![CDATA[Ticker: Fox News Debuts New Promo Campaign Celebrating America&amp;#8217;s 250th Birthday]]></title><description><![CDATA[Fox Business Network is also celebrating the milestone.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-fox-news-debuts-new-promo-campaign-celebrating-americaamp8217s-250th-birthday/</link><pubDate>Fri, 08 May 2026 18:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-fox-news-debuts-new-promo-campaign-celebrating-americaamp8217s-250th-birthday/</guid></item><item><title><![CDATA[How Keisha Taylor Starr Turned ION Into a Women&amp;#8217;s Sports Powerhouse in 24 Months]]></title><description><![CDATA[The Scripps Networks leader on balancing creative ambition with financial rigor as a CMO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-keisha-taylor-starr-turned-ion-into-a-womenamp8217s-sports-powerhouse-in-24-months/</link><pubDate>Fri, 08 May 2026 18:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-keisha-taylor-starr-turned-ion-into-a-womenamp8217s-sports-powerhouse-in-24-months/</guid></item><item><title><![CDATA[WPP wins vote on CEO pay hike despite 25% opposition]]></title><description><![CDATA[WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-wins-vote-on-ceo-pay-hike-despite-25-opposition/</link><pubDate>Fri, 08 May 2026 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-wins-vote-on-ceo-pay-hike-despite-25-opposition/</guid></item><item><title><![CDATA[Cathay Pacific creates OOH campaign using ethical AI platform Artfair by Bria]]></title><description><![CDATA[Publicis London created the campaign, partnering with Artfair by Bria, which is designed to credit and reward artists.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cathay-pacific-creates-ooh-campaign-using-ethical-ai-platform-artfair-by-bria/</link><pubDate>Fri, 08 May 2026 17:27:46 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cathay-pacific-creates-ooh-campaign-using-ethical-ai-platform-artfair-by-bria/</guid></item><item><title><![CDATA[Heineken concludes global media, creative and production review]]></title><description><![CDATA[Review is part of Heineken&rsquo;s ambition to create a &ldquo;more streamlined, effective and future-fit agency model&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/heineken-concludes-global-media-creative-and-production-review/</link><pubDate>Fri, 08 May 2026 17:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/heineken-concludes-global-media-creative-and-production-review/</guid></item><item><title><![CDATA[Amazon Data Will Be Available on Netflix Inventory in the UK May 18]]></title><description><![CDATA[The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amazon-data-will-be-available-on-netflix-inventory-in-the-uk-may-18/</link><pubDate>Fri, 08 May 2026 15:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amazon-data-will-be-available-on-netflix-inventory-in-the-uk-may-18/</guid></item><item><title><![CDATA[Gwyneth Paltrow discusses how ‘not giving a f*ck’ led Goop’s marketing strategy]]></title><description><![CDATA[The Oscar-winning actress and Goop CEO took the stage as Meltwater Summit&rsquo;s keynote speaker.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/gwyneth-paltrow-discusses-how-not-giving-a-fck-led-goops-marketing-strategy/</link><pubDate>Fri, 08 May 2026 15:20:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/gwyneth-paltrow-discusses-how-not-giving-a-fck-led-goops-marketing-strategy/</guid></item><item><title><![CDATA[Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More]]></title><description><![CDATA[A weekly roundup of the biggest U.S. and global brand leadership appointments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-exits-at-gm-old-navy-canva-and-more/</link><pubDate>Fri, 08 May 2026 13:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-exits-at-gm-old-navy-canva-and-more/</guid></item><item><title><![CDATA[The Brain Tumour Charity presents immersive dining experience with Bicep]]></title><description><![CDATA[VCCP Blue created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-brain-tumour-charity-presents-immersive-dining-experience-with-bicep/</link><pubDate>Fri, 08 May 2026 13:23:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-brain-tumour-charity-presents-immersive-dining-experience-with-bicep/</guid></item><item><title><![CDATA[Kikkoman goes back to the sauce for Tokyo-themed event]]></title><description><![CDATA[Noah created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/kikkoman-goes-back-to-the-sauce-for-tokyo-themed-event/</link><pubDate>Fri, 08 May 2026 13:23:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/kikkoman-goes-back-to-the-sauce-for-tokyo-themed-event/</guid></item><item><title><![CDATA[Deliveroo launches $117m global media review]]></title><description><![CDATA[The review also includes American brand Doordash, worth $350m in billings, and Wolt, worth $46m.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/deliveroo-launches-117m-global-media-review/</link><pubDate>Fri, 08 May 2026 12:41:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/deliveroo-launches-117m-global-media-review/</guid></item><item><title><![CDATA[The New York Times Grew Digital Ad Revenue 32% in Q1. Here&amp;#8217;s How to Copy It]]></title><description><![CDATA[The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-new-york-times-grew-digital-ad-revenue-32-in-q1-hereamp8217s-how-to-copy-it/</link><pubDate>Fri, 08 May 2026 12:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-new-york-times-grew-digital-ad-revenue-32-in-q1-hereamp8217s-how-to-copy-it/</guid></item><item><title><![CDATA[Droga5 London hires Juliana Paracencio as executive creative director]]></title><description><![CDATA[Paracencio joins the Accenture Song-owned agency from VML.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/droga5-london-hires-juliana-paracencio-as-executive-creative-director/</link><pubDate>Fri, 08 May 2026 12:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/droga5-london-hires-juliana-paracencio-as-executive-creative-director/</guid></item><item><title><![CDATA[Craft Media London appoints first MD]]></title><description><![CDATA[Winner of Wacl Talent Awards and Young Cannes Lions appointed managing director.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/craft-media-london-appoints-first-md/</link><pubDate>Fri, 08 May 2026 12:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/craft-media-london-appoints-first-md/</guid></item><item><title><![CDATA[WPP Shareholders Approve CEO Cindy Rose’s Potential $14.8M Pay Package]]></title><description><![CDATA[The package significantly exceeds predecessor Mark Read&rsquo;s salary and bonus compensation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-shareholders-approve-ceo-cindy-roses-potential-148m-pay-package/</link><pubDate>Fri, 08 May 2026 11:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-shareholders-approve-ceo-cindy-roses-potential-148m-pay-package/</guid></item><item><title><![CDATA[ChatGPT Ads to launch in UK]]></title><description><![CDATA[An upcoming expansion of the ongoing pilot will make the ad format available to UK advertisers for the first time.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/chatgpt-ads-to-launch-in-uk/</link><pubDate>Fri, 08 May 2026 11:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/chatgpt-ads-to-launch-in-uk/</guid></item><item><title><![CDATA[Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape]]></title><description><![CDATA[Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year&rsquo;s program]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adcolor-marks-20-years-with-a-new-program-for-a-changed-dei-landscape/</link><pubDate>Fri, 08 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adcolor-marks-20-years-with-a-new-program-for-a-changed-dei-landscape/</guid></item><item><title><![CDATA[WPP Media’s Toby Jenner and Ogilvy’s Philip Heimann land new roles]]></title><description><![CDATA[Roles confirmed in an internal memo obtained by Campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-medias-toby-jenner-and-ogilvys-philip-heimann-land-new-roles/</link><pubDate>Fri, 08 May 2026 10:50:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-medias-toby-jenner-and-ogilvys-philip-heimann-land-new-roles/</guid></item><item><title><![CDATA[Ads of the Week: 12 Campaigns That Caught Our Eye, From Adidas to Canva]]></title><description><![CDATA[Adidas, Jameson, Canva, Liquid Death, and more are behind the week's standout ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-adidas-to-canva/</link><pubDate>Fri, 08 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-adidas-to-canva/</guid></item><item><title><![CDATA[Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing]]></title><description><![CDATA[Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk&rsquo;s slowest revenue growth since the Covid-19-era ad downturn in 2020.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/trade-desk-growth-slows-to-lowest-rate-since-covid-publicis-talks-ongoing/</link><pubDate>Thu, 07 May 2026 19:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/trade-desk-growth-slows-to-lowest-rate-since-covid-publicis-talks-ongoing/</guid></item><item><title><![CDATA[Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job]]></title><description><![CDATA[She&rsquo;ll lead the tech-powered preventive healthcare company's national expansion.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cadillac-vet-melissa-grady-dias-is-the-latest-cmo-to-land-a-ceo-job/</link><pubDate>Thu, 07 May 2026 19:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cadillac-vet-melissa-grady-dias-is-the-latest-cmo-to-land-a-ceo-job/</guid></item><item><title><![CDATA[Why Chasing Vanity Metrics Is Killing Your Social Strategy]]></title><description><![CDATA[Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-chasing-vanity-metrics-is-killing-your-social-strategy/</link><pubDate>Thu, 07 May 2026 18:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-chasing-vanity-metrics-is-killing-your-social-strategy/</guid></item><item><title><![CDATA[BBH promotes Felipe Serradourada Guimaraes to chief creative officer]]></title><description><![CDATA[Role heads 48 people across London and Dublin.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bbh-promotes-felipe-serradourada-guimaraes-to-chief-creative-officer/</link><pubDate>Thu, 07 May 2026 18:16:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bbh-promotes-felipe-serradourada-guimaraes-to-chief-creative-officer/</guid></item><item><title><![CDATA[EXCLUSIVE: The Trade Desk&amp;#8217;s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI]]></title><description><![CDATA[Jacobson will remain on The Trade Desk&rsquo;s board as the company searches for her successor.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-the-trade-deskamp8217s-chief-strategy-officer-samantha-jacobson-is-heading-to-openai/</link><pubDate>Thu, 07 May 2026 17:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-the-trade-deskamp8217s-chief-strategy-officer-samantha-jacobson-is-heading-to-openai/</guid></item><item><title><![CDATA[Pitch Update: Coca-Cola, Five Guys, Cadbury Ice Cream, Heineken, Ikea, North Face and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-coca-cola-five-guys-cadbury-ice-cream-heineken-ikea-north-face-and-more/</link><pubDate>Thu, 07 May 2026 17:11:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-coca-cola-five-guys-cadbury-ice-cream-heineken-ikea-north-face-and-more/</guid></item><item><title><![CDATA[What Publishers Can Learn From Penguin Random House&amp;#8217;s $1 Million In-House Media Experiment]]></title><description><![CDATA[The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-publishers-can-learn-from-penguin-random-houseamp8217s-1-million-in-house-media-experiment/</link><pubDate>Thu, 07 May 2026 17:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-publishers-can-learn-from-penguin-random-houseamp8217s-1-million-in-house-media-experiment/</guid></item><item><title><![CDATA[Getting an Ad Into Disney&amp;#8217;s Super Bowl Takes More Than a Big Check]]></title><description><![CDATA[Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/getting-an-ad-into-disneyamp8217s-super-bowl-takes-more-than-a-big-check/</link><pubDate>Thu, 07 May 2026 17:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/getting-an-ad-into-disneyamp8217s-super-bowl-takes-more-than-a-big-check/</guid></item><item><title><![CDATA[Red Bull event celebrates London’s electronic music scene]]></title><description><![CDATA[Red Bull Midsummer will take place in London on 20 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/red-bull-event-celebrates-londons-electronic-music-scene/</link><pubDate>Thu, 07 May 2026 15:13:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/red-bull-event-celebrates-londons-electronic-music-scene/</guid></item><item><title><![CDATA[WPP Brand &amp; Design adds Emma Beckmann and Ann Higgins to global leadership]]></title><description><![CDATA[The two roles, both of which are new, are based in London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-brand-amp-design-adds-emma-beckmann-and-ann-higgins-to-global-leadership/</link><pubDate>Thu, 07 May 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-brand-amp-design-adds-emma-beckmann-and-ann-higgins-to-global-leadership/</guid></item><item><title><![CDATA[BT shines a light on its role in “brilliant things” in debut work by Uncommon]]></title><description><![CDATA[Campaign speaks to Cilesta Van Doorn, chief brand and marketing officer at BT Group; Helen Whetton, BT brand and marketing communications director; and Lucy Jameson, co-founder of Uncommon Creative Studio, about the revival of BT.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bt-shines-a-light-on-its-role-in-brilliant-things-in-debut-work-by-uncommon/</link><pubDate>Thu, 07 May 2026 14:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bt-shines-a-light-on-its-role-in-brilliant-things-in-debut-work-by-uncommon/</guid></item><item><title><![CDATA[CNN Readies for America&amp;#8217;s 250th Birthday With This Land Docuseries]]></title><description><![CDATA[Over six episodes, the CNN original series charts the growth of the United States into the country it is today.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cnn-readies-for-americaamp8217s-250th-birthday-with-this-land-docuseries/</link><pubDate>Thu, 07 May 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cnn-readies-for-americaamp8217s-250th-birthday-with-this-land-docuseries/</guid></item><item><title><![CDATA[Adidas drops World Cup film starring Timothée Chalamet]]></title><description><![CDATA[Lola USA created the film.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adidas-drops-world-cup-film-starring-timothe-chalamet/</link><pubDate>Thu, 07 May 2026 13:40:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adidas-drops-world-cup-film-starring-timothe-chalamet/</guid></item><item><title><![CDATA[Five Guys UK hires Spin as retained social agency]]></title><description><![CDATA[Social shop was appointed without a pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/five-guys-uk-hires-spin-as-retained-social-agency/</link><pubDate>Thu, 07 May 2026 13:10:44 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/five-guys-uk-hires-spin-as-retained-social-agency/</guid></item><item><title><![CDATA[Rightmove ad gives home-buying the green light]]></title><description><![CDATA[Neverland created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rightmove-ad-gives-home-buying-the-green-light/</link><pubDate>Thu, 07 May 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rightmove-ad-gives-home-buying-the-green-light/</guid></item><item><title><![CDATA[Boost keeps it simple in debut work by Lucky Generals]]></title><description><![CDATA[The out of home and social campaign will run across the UK and Republic of Ireland.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/boost-keeps-it-simple-in-debut-work-by-lucky-generals/</link><pubDate>Thu, 07 May 2026 12:41:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/boost-keeps-it-simple-in-debut-work-by-lucky-generals/</guid></item><item><title><![CDATA[Arthur Sadoun to earn potential €10.5m package after 20% salary hike]]></title><description><![CDATA[Salary rise follows Publicis&rsquo; finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/arthur-sadoun-to-earn-potential-105m-package-after-20-salary-hike/</link><pubDate>Thu, 07 May 2026 12:41:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/arthur-sadoun-to-earn-potential-105m-package-after-20-salary-hike/</guid></item><item><title><![CDATA[Google set to sponsor ITV’s World Cup coverage]]></title><description><![CDATA[Campaign understands that it is the biggest sponsorship ITV has ever secured.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/google-set-to-sponsor-itvs-world-cup-coverage/</link><pubDate>Thu, 07 May 2026 12:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/google-set-to-sponsor-itvs-world-cup-coverage/</guid></item><item><title><![CDATA[4Creative puts socks and eggs in its logo in brand refresh]]></title><description><![CDATA[The work includes a new logo, visual language and website.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/4creative-puts-socks-and-eggs-in-its-logo-in-brand-refresh/</link><pubDate>Thu, 07 May 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/4creative-puts-socks-and-eggs-in-its-logo-in-brand-refresh/</guid></item><item><title><![CDATA[Jellyfish UK MD Nick Fettiplace steps down]]></title><description><![CDATA[Fettiplace has been at Jellyfish for 14 years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jellyfish-uk-md-nick-fettiplace-steps-down/</link><pubDate>Thu, 07 May 2026 12:15:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jellyfish-uk-md-nick-fettiplace-steps-down/</guid></item><item><title><![CDATA[Thierry Henry can't stop watching himself in new Samsung ad]]></title><description><![CDATA[With the World Cup six weeks out, Samsung and BBH deploy Thierry Henry and a television.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/thierry-henry-cant-stop-watching-himself-in-new-samsung-ad/</link><pubDate>Thu, 07 May 2026 12:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/thierry-henry-cant-stop-watching-himself-in-new-samsung-ad/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP, Mediaplus, Pinterest, McDonald's, Omnicom, McCann, TikTok and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-mediaplus-pinterest-mcdonalds-omnicom-mccann-tiktok-and-more/</link><pubDate>Thu, 07 May 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-mediaplus-pinterest-mcdonalds-omnicom-mccann-tiktok-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Mediaplus UK, Pinterest, McDonald's, Omni, McCann Manchester, SocialChain and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-mediaplus-uk-pinterest-mcdonalds-omni-mccann-manchester-socialchain-and-more/</link><pubDate>Thu, 07 May 2026 11:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-mediaplus-uk-pinterest-mcdonalds-omni-mccann-manchester-socialchain-and-more/</guid></item><item><title><![CDATA[Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push]]></title><description><![CDATA[Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers&nbsp; and agencies]]></description><link>https://www.newslocker.com/en-us/profession/advertising/permutive-recruits-former-ipg-mediabrands-ceo-to-board-in-buy-side-push/</link><pubDate>Thu, 07 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/permutive-recruits-former-ipg-mediabrands-ceo-to-board-in-buy-side-push/</guid></item><item><title><![CDATA[OpenAI Aggressively Expands Ads Pilot to More Countries]]></title><description><![CDATA[Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-aggressively-expands-ads-pilot-to-more-countries/</link><pubDate>Thu, 07 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-aggressively-expands-ads-pilot-to-more-countries/</guid></item><item><title><![CDATA[Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market]]></title><description><![CDATA[Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amazon-bets-ai-can-rewrite-the-upfront-playbook-in-a-fragmented-tv-market/</link><pubDate>Thu, 07 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amazon-bets-ai-can-rewrite-the-upfront-playbook-in-a-fragmented-tv-market/</guid></item><item><title><![CDATA[ISBA names Mark Given as president]]></title><description><![CDATA[He replaces Pete Markey, who resigned due to personal reasons in November.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/isba-names-mark-given-as-president/</link><pubDate>Thu, 07 May 2026 01:33:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/isba-names-mark-given-as-president/</guid></item><item><title><![CDATA["Big tech" Q1 results: Meta leads on growth as layoffs loom and AI begins to pay off for Google]]></title><description><![CDATA[Meta continues to lean on advertising and automation to enhance growth, while Amazon&rsquo;s revenue figures reach new heights.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/big-tech-q1-results-meta-leads-on-growth-as-layoffs-loom-and-ai-begins-to-pay-off-for-google/</link><pubDate>Wed, 06 May 2026 16:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/big-tech-q1-results-meta-leads-on-growth-as-layoffs-loom-and-ai-begins-to-pay-off-for-google/</guid></item><item><title><![CDATA[TikTok’s global executive creative director Tom Skinner departs]]></title><description><![CDATA[Tom Skinner was at BBH before spending six years at the social platform.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tiktoks-global-executive-creative-director-tom-skinner-departs/</link><pubDate>Wed, 06 May 2026 14:23:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tiktoks-global-executive-creative-director-tom-skinner-departs/</guid></item><item><title><![CDATA[AB InBev wins Cannes Lions creative marketer of the year award for third time]]></title><description><![CDATA[Award aims to honour brand that has developed a reputation for creative marketing.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ab-inbev-wins-cannes-lions-creative-marketer-of-the-year-award-for-third-time/</link><pubDate>Wed, 06 May 2026 14:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ab-inbev-wins-cannes-lions-creative-marketer-of-the-year-award-for-third-time/</guid></item><item><title><![CDATA[Frubes picks lead creative agency]]></title><description><![CDATA[Appointment made through a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/frubes-picks-lead-creative-agency/</link><pubDate>Wed, 06 May 2026 12:53:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/frubes-picks-lead-creative-agency/</guid></item><item><title><![CDATA[Disney+ film shows boy growing up with the brand]]></title><description><![CDATA[It was created by VCCP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/disney-film-shows-boy-growing-up-with-the-brand/</link><pubDate>Wed, 06 May 2026 12:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/disney-film-shows-boy-growing-up-with-the-brand/</guid></item><item><title><![CDATA[The North Face and Vans owner reviews EMEA media account]]></title><description><![CDATA[PHD is the incumbent on North Face.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-north-face-and-vans-owner-reviews-emea-media-account/</link><pubDate>Wed, 06 May 2026 12:17:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-north-face-and-vans-owner-reviews-emea-media-account/</guid></item><item><title><![CDATA[Campaign launches Media Week Awards 2026]]></title><description><![CDATA[Media Week Awards 2026 is now open for entries.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-launches-media-week-awards-2026/</link><pubDate>Wed, 06 May 2026 11:50:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-launches-media-week-awards-2026/</guid></item><item><title><![CDATA[VML, PHD EMEA, Digitas and McCann in top five for biggest gender pay gaps in 2025]]></title><description><![CDATA[Largest pay gap across adland was 32.1%, according to government data.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vml-phd-emea-digitas-and-mccann-in-top-five-for-biggest-gender-pay-gaps-in-2025/</link><pubDate>Wed, 06 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vml-phd-emea-digitas-and-mccann-in-top-five-for-biggest-gender-pay-gaps-in-2025/</guid></item><item><title><![CDATA[VML, PHD, Digitas and McCann in top five for biggest gender pay gaps in 2025]]></title><description><![CDATA[Largest pay gap across adland was 32.1%, according to government data.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vml-phd-digitas-and-mccann-in-top-five-for-biggest-gender-pay-gaps-in-2025/</link><pubDate>Wed, 06 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vml-phd-digitas-and-mccann-in-top-five-for-biggest-gender-pay-gaps-in-2025/</guid></item><item><title><![CDATA[How I AI: Tech Recipes CEO Brian Chap Built a &amp;#8216;True Decision Engine&amp;#8217;]]></title><description><![CDATA[Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-i-ai-tech-recipes-ceo-brian-chap-built-a-amp8216true-decision-engineamp8217/</link><pubDate>Wed, 06 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-i-ai-tech-recipes-ceo-brian-chap-built-a-amp8216true-decision-engineamp8217/</guid></item><item><title><![CDATA[Exverus by Brainlabs&amp;#8217; Aaron Silva Is the Good Cook Behind Big Evil Barbecue]]></title><description><![CDATA[The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exverus-by-brainlabsamp8217-aaron-silva-is-the-good-cook-behind-big-evil-barbecue/</link><pubDate>Wed, 06 May 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exverus-by-brainlabsamp8217-aaron-silva-is-the-good-cook-behind-big-evil-barbecue/</guid></item><item><title><![CDATA[Pinterest poaches sales chief Greg Owens from X]]></title><description><![CDATA[Owens joins to lead the international sales team after a decade at X.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pinterest-poaches-sales-chief-greg-owens-from-x/</link><pubDate>Wed, 06 May 2026 07:46:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pinterest-poaches-sales-chief-greg-owens-from-x/</guid></item><item><title><![CDATA[Jameson Teams Up With J Balvin and KidSuper for Soccer&amp;#8217;s Big Year]]></title><description><![CDATA[Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jameson-teams-up-with-j-balvin-and-kidsuper-for-socceramp8217s-big-year/</link><pubDate>Wed, 06 May 2026 06:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jameson-teams-up-with-j-balvin-and-kidsuper-for-socceramp8217s-big-year/</guid></item><item><title><![CDATA[Starbucks Chilled Coffee becomes sidekick for people’s individuality in brand platform]]></title><description><![CDATA[AMV BBDO made the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/starbucks-chilled-coffee-becomes-sidekick-for-peoples-individuality-in-brand-platform/</link><pubDate>Wed, 06 May 2026 01:09:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/starbucks-chilled-coffee-becomes-sidekick-for-peoples-individuality-in-brand-platform/</guid></item><item><title><![CDATA[M&amp;S adds Amelia Dimoldenberg to &ldquo;Love that&rdquo; campaign]]></title><description><![CDATA[Brand said its chief compliments officer, Gillian Anderson, is taking &ldquo;a well-earned summer break&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mamps-adds-amelia-dimoldenberg-to-ldquolove-thatrdquo-campaign/</link><pubDate>Wed, 06 May 2026 01:09:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mamps-adds-amelia-dimoldenberg-to-ldquolove-thatrdquo-campaign/</guid></item><item><title><![CDATA[OpenAI Opens ChatGPT Ads to Self-Service Platform]]></title><description><![CDATA[OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-opens-chatgpt-ads-to-self-service-platform/</link><pubDate>Tue, 05 May 2026 19:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-opens-chatgpt-ads-to-self-service-platform/</guid></item><item><title><![CDATA[From Devices to Daily Life: Samsung&amp;#8217;s AI Living Push]]></title><description><![CDATA[Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/from-devices-to-daily-life-samsungamp8217s-ai-living-push/</link><pubDate>Tue, 05 May 2026 17:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/from-devices-to-daily-life-samsungamp8217s-ai-living-push/</guid></item><item><title><![CDATA[Chief Growth Officer Norm de Greve to Leave General Motors]]></title><description><![CDATA[The marketing exec's departure comes at a dynamic time for the automaker]]></description><link>https://www.newslocker.com/en-us/profession/advertising/chief-growth-officer-norm-de-greve-to-leave-general-motors/</link><pubDate>Tue, 05 May 2026 17:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/chief-growth-officer-norm-de-greve-to-leave-general-motors/</guid></item><item><title><![CDATA[Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories]]></title><description><![CDATA[Plus, empowering teams to act with conviction, even without perfect data.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campbells-risa-cretella-on-reinventing-iconic-brands-and-winning-in-commoditized-categories/</link><pubDate>Tue, 05 May 2026 15:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campbells-risa-cretella-on-reinventing-iconic-brands-and-winning-in-commoditized-categories/</guid></item><item><title><![CDATA[5 Things CEO-Ready CMOs Know That Others Don&amp;#8217;t]]></title><description><![CDATA[This is the first in a two-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/5-things-ceo-ready-cmos-know-that-others-donamp8217t/</link><pubDate>Tue, 05 May 2026 15:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/5-things-ceo-ready-cmos-know-that-others-donamp8217t/</guid></item><item><title><![CDATA[Tombola campaign brings the street-party vibe]]></title><description><![CDATA[Meanwhile made the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tombola-campaign-brings-the-street-party-vibe/</link><pubDate>Tue, 05 May 2026 15:38:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tombola-campaign-brings-the-street-party-vibe/</guid></item><item><title><![CDATA[Inside WBD&amp;#8217;s New Pitch to Advertisers Amid Paramount Shakeup]]></title><description><![CDATA[WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/inside-wbdamp8217s-new-pitch-to-advertisers-amid-paramount-shakeup/</link><pubDate>Tue, 05 May 2026 15:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/inside-wbdamp8217s-new-pitch-to-advertisers-amid-paramount-shakeup/</guid></item><item><title><![CDATA[Trans+ History Week campaign spotlights trans+ community voices]]></title><description><![CDATA[Uncharted Studio created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/trans-history-week-campaign-spotlights-trans-community-voices/</link><pubDate>Tue, 05 May 2026 13:49:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/trans-history-week-campaign-spotlights-trans-community-voices/</guid></item><item><title><![CDATA[Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign]]></title><description><![CDATA[Coca-Cola works with several agencies outside WPP Open X &ndash; the holding company&rsquo;s bespoke marketing solution.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coca-cola-hires-ajaz-ahmed-start-up-for-christmas-campaign/</link><pubDate>Tue, 05 May 2026 13:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coca-cola-hires-ajaz-ahmed-start-up-for-christmas-campaign/</guid></item><item><title><![CDATA[Coca-Cola hires non-WPP start-up agency for Christmas campaign]]></title><description><![CDATA[Coca-Cola works with several agencies outside WPP Open X &ndash; the holding company&rsquo;s bespoke marketing solution.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coca-cola-hires-non-wpp-start-up-agency-for-christmas-campaign/</link><pubDate>Tue, 05 May 2026 13:25:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coca-cola-hires-non-wpp-start-up-agency-for-christmas-campaign/</guid></item><item><title><![CDATA[Airwallex captures a firework of ideas in launch film for brand platform]]></title><description><![CDATA[Uncommon Creative Studio created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/airwallex-captures-a-firework-of-ideas-in-launch-film-for-brand-platform/</link><pubDate>Tue, 05 May 2026 13:00:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/airwallex-captures-a-firework-of-ideas-in-launch-film-for-brand-platform/</guid></item><item><title><![CDATA[Vodafone media lead departs following Three merger]]></title><description><![CDATA[Daniel Mogridge leaves the brand after eight years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vodafone-media-lead-departs-following-three-merger/</link><pubDate>Tue, 05 May 2026 12:15:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vodafone-media-lead-departs-following-three-merger/</guid></item><item><title><![CDATA[Duncan Painter quits Omnicom for tech CEO role]]></title><description><![CDATA[Chief executive of Omni leaves less than three years after sale of Flywheel.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/duncan-painter-quits-omnicom-for-tech-ceo-role/</link><pubDate>Tue, 05 May 2026 12:15:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/duncan-painter-quits-omnicom-for-tech-ceo-role/</guid></item><item><title><![CDATA[McDonald’s UK and Ireland appoints Tim Kenward as CMO]]></title><description><![CDATA[Kenward has been promoted from senior marketing director, international operated markets business unit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-uk-and-ireland-appoints-tim-kenward-as-cmo/</link><pubDate>Tue, 05 May 2026 11:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-uk-and-ireland-appoints-tim-kenward-as-cmo/</guid></item><item><title><![CDATA[Women’s Super League Football reviews media account]]></title><description><![CDATA[Creativebrief is assisting with the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/womens-super-league-football-reviews-media-account/</link><pubDate>Tue, 05 May 2026 11:44:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/womens-super-league-football-reviews-media-account/</guid></item><item><title><![CDATA[Maintaining Brand Safety and Integrity in the AI Slop Era]]></title><description><![CDATA[This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What&rsquo;s a brand that&rsquo;s spending money and time to capture attention to do? During an [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/maintaining-brand-safety-and-integrity-in-the-ai-slop-era/</link><pubDate>Tue, 05 May 2026 11:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/maintaining-brand-safety-and-integrity-in-the-ai-slop-era/</guid></item><item><title><![CDATA[McDonald&rsquo;s UK &amp; Ireland appoints Tim Kenward as CMO]]></title><description><![CDATA[Kenward has been promoted from senior marketing director, international operated markets business unit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonaldrsquos-uk-amp-ireland-appoints-tim-kenward-as-cmo/</link><pubDate>Tue, 05 May 2026 11:24:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonaldrsquos-uk-amp-ireland-appoints-tim-kenward-as-cmo/</guid></item><item><title><![CDATA[“Lazy” brands are fuelling “insane” prices for creators]]></title><description><![CDATA[Some creators are still quoting &ldquo;absolutely wild&rdquo; prices to work with them, and &ldquo;lazy&rdquo; brands are enabling the trend, NatWest&rsquo;s head of content marketing and distribution told the Influencer360 conference.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lazy-brands-are-fuelling-insane-prices-for-creators/</link><pubDate>Tue, 05 May 2026 11:24:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lazy-brands-are-fuelling-insane-prices-for-creators/</guid></item><item><title><![CDATA[Is adland at the dawn of the post-holding company era?]]></title><description><![CDATA[OUT NOW: Campaign Red&rsquo;s latest market report &ldquo;The Great Reboot&rdquo;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/is-adland-at-the-dawn-of-the-post-holding-company-era/</link><pubDate>Tue, 05 May 2026 10:40:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/is-adland-at-the-dawn-of-the-post-holding-company-era/</guid></item><item><title><![CDATA[What do the ITV, Warner Bros and Telegraph deals mean for advertisers?]]></title><description><![CDATA[The Campaign Podcast discusses how the major media mergers could alter the ad landscape.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-do-the-itv-warner-bros-and-telegraph-deals-mean-for-advertisers/</link><pubDate>Tue, 05 May 2026 07:26:29 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-do-the-itv-warner-bros-and-telegraph-deals-mean-for-advertisers/</guid></item><item><title><![CDATA[The Guardian revisits 1986 "Points of view" spot for global brand platform]]></title><description><![CDATA[Lucky Generals created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-guardian-revisits-1986-points-of-view-spot-for-global-brand-platform/</link><pubDate>Tue, 05 May 2026 07:26:29 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-guardian-revisits-1986-points-of-view-spot-for-global-brand-platform/</guid></item><item><title><![CDATA[Anchor gets "absolutely buttered" in first work by Havas London]]></title><description><![CDATA[Havas London won the creative account last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anchor-gets-absolutely-buttered-in-first-work-by-havas-london/</link><pubDate>Tue, 05 May 2026 01:14:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anchor-gets-absolutely-buttered-in-first-work-by-havas-london/</guid></item><item><title><![CDATA[Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNight]]></title><description><![CDATA[Newsmax announces a new podcast featuring Greta Van Susteren.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-testy-exchange-takes-place-between-scott-jennings-and-adam-mockler-on-cnn-newsnight/</link><pubDate>Fri, 01 May 2026 18:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-testy-exchange-takes-place-between-scott-jennings-and-adam-mockler-on-cnn-newsnight/</guid></item><item><title><![CDATA[The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity]]></title><description><![CDATA[Why today's chief executives must lead as marketers first.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-marketing-ceo-why-leadership-now-starts-with-knowing-your-brand-identity/</link><pubDate>Fri, 01 May 2026 18:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-marketing-ceo-why-leadership-now-starts-with-knowing-your-brand-identity/</guid></item><item><title><![CDATA[Campaign’s most-read articles: April 2026]]></title><description><![CDATA[Media pitches proved popular.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaigns-most-read-articles-april-2026/</link><pubDate>Fri, 01 May 2026 18:16:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaigns-most-read-articles-april-2026/</guid></item><item><title><![CDATA[AI Is Bringing Retail Media Closer to the Sale]]></title><description><![CDATA[This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ai-is-bringing-retail-media-closer-to-the-sale/</link><pubDate>Fri, 01 May 2026 17:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ai-is-bringing-retail-media-closer-to-the-sale/</guid></item><item><title><![CDATA[What It Takes to Grow a CPG Challenger Brand]]></title><description><![CDATA[This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle&mdash;even more so for a challenger brand. But with enough grit and determination, [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-it-takes-to-grow-a-cpg-challenger-brand/</link><pubDate>Fri, 01 May 2026 17:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-it-takes-to-grow-a-cpg-challenger-brand/</guid></item><item><title><![CDATA[For Creator-Led Campaigns, Authenticity Starts Before the Shoot]]></title><description><![CDATA[This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch. [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/for-creator-led-campaigns-authenticity-starts-before-the-shoot/</link><pubDate>Fri, 01 May 2026 17:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/for-creator-led-campaigns-authenticity-starts-before-the-shoot/</guid></item><item><title><![CDATA[Why Audio Is a Trusted Anchor in a Digital World]]></title><description><![CDATA[This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-audio-is-a-trusted-anchor-in-a-digital-world/</link><pubDate>Fri, 01 May 2026 17:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-audio-is-a-trusted-anchor-in-a-digital-world/</guid></item><item><title><![CDATA[How Generative AI Will Impact Marketers and Consumers]]></title><description><![CDATA[This post was created in partnership with InMobi Generative AI is developing at a rapid pace, and marketers must understand how it will engage consumers to leverage its power. During [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-generative-ai-will-impact-marketers-and-consumers/</link><pubDate>Fri, 01 May 2026 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-generative-ai-will-impact-marketers-and-consumers/</guid></item><item><title><![CDATA[AI Answer Engines Pose Challenges and Opportunities for Brands]]></title><description><![CDATA[This post was created in partnership with Brandwatch AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwatch, ADWEEK [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ai-answer-engines-pose-challenges-and-opportunities-for-brands/</link><pubDate>Fri, 01 May 2026 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ai-answer-engines-pose-challenges-and-opportunities-for-brands/</guid></item><item><title><![CDATA[Possible’s Aggressive Sponsorship Push: $50K Minimums and 2027 Contracts Due Today]]></title><description><![CDATA[The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/possibles-aggressive-sponsorship-push-50k-minimums-and-2027-contracts-due-today/</link><pubDate>Fri, 01 May 2026 17:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/possibles-aggressive-sponsorship-push-50k-minimums-and-2027-contracts-due-today/</guid></item><item><title><![CDATA[Possible Squeezed Sponsors for 2027, Before 2026 Even Ended]]></title><description><![CDATA[The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/possible-squeezed-sponsors-for-2027-before-2026-even-ended/</link><pubDate>Fri, 01 May 2026 17:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/possible-squeezed-sponsors-for-2027-before-2026-even-ended/</guid></item><item><title><![CDATA[The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General]]></title><description><![CDATA[The adtech firm&rsquo;s offerings compete with Criteo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-is-selling-onsite-retail-media-ads-for-dollar-general/</link><pubDate>Fri, 01 May 2026 17:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-is-selling-onsite-retail-media-ads-for-dollar-general/</guid></item><item><title><![CDATA[Pinterest ad shows girls going from doom-scrolling to dancing]]></title><description><![CDATA[Spot is second iteration of 'How did they do it?' campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pinterest-ad-shows-girls-going-from-doom-scrolling-to-dancing/</link><pubDate>Fri, 01 May 2026 14:41:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pinterest-ad-shows-girls-going-from-doom-scrolling-to-dancing/</guid></item><item><title><![CDATA[The Jolly Hog's launch of Marmite and Colman&rsquo;s range goes out with a banger]]></title><description><![CDATA[The one-day event will take place in Clapham, London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-jolly-hogs-launch-of-marmite-and-colmanrsquos-range-goes-out-with-a-banger/</link><pubDate>Fri, 01 May 2026 13:51:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-jolly-hogs-launch-of-marmite-and-colmanrsquos-range-goes-out-with-a-banger/</guid></item><item><title><![CDATA[Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden]]></title><description><![CDATA[Seen Presents, McCann and Joy! Collective created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/peroni-nastro-azzurro-brings-italian-renaissance-to-covent-garden/</link><pubDate>Fri, 01 May 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/peroni-nastro-azzurro-brings-italian-renaissance-to-covent-garden/</guid></item><item><title><![CDATA[Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”]]></title><description><![CDATA[Rees spoke at the annual IPA Talent and Diversity Conference this week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/xavier-rees-adland-leaders-have-responsibility-to-speak-up-for-inclusivity/</link><pubDate>Fri, 01 May 2026 12:53:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/xavier-rees-adland-leaders-have-responsibility-to-speak-up-for-inclusivity/</guid></item><item><title><![CDATA[In pictures: Campaign Media Awards 2026]]></title><description><![CDATA[See all the best pics from last night's ceremony.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/in-pictures-campaign-media-awards-2026/</link><pubDate>Fri, 01 May 2026 12:53:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/in-pictures-campaign-media-awards-2026/</guid></item><item><title><![CDATA[“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report]]></title><description><![CDATA[Revamped report includes addressable TV and social media as standalone channels.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-fragmentation-of-media-is-clear-adland-reacts-to-aawarc-expenditure-report/</link><pubDate>Fri, 01 May 2026 12:16:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-fragmentation-of-media-is-clear-adland-reacts-to-aawarc-expenditure-report/</guid></item><item><title><![CDATA[Mediaplus UK overhauls leadership and appoints new managing directors]]></title><description><![CDATA[New structure follows the introduction of Serviceplan's integrated model last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mediaplus-uk-overhauls-leadership-and-appoints-new-managing-directors/</link><pubDate>Fri, 01 May 2026 12:16:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mediaplus-uk-overhauls-leadership-and-appoints-new-managing-directors/</guid></item><item><title><![CDATA[Campaign Media Awards 2026: winners revealed]]></title><description><![CDATA[EssenceMediacom, OMD, Bountiful Cow and Wavemaker were among the big winners at the Campaign Media Awards 2026, which took place this evening (30 April) at the London Hilton Park Lane hotel.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-media-awards-2026-winners-revealed/</link><pubDate>Fri, 01 May 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-media-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[Splendid Communications wins Cadbury Ice Cream social media account]]></title><description><![CDATA[The appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/splendid-communications-wins-cadbury-ice-cream-social-media-account/</link><pubDate>Thu, 30 Apr 2026 19:11:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/splendid-communications-wins-cadbury-ice-cream-social-media-account/</guid></item><item><title><![CDATA[Thatchers Cider music tour for students isn't all hot air]]></title><description><![CDATA[Raptor created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/thatchers-cider-music-tour-for-students-isnt-all-hot-air/</link><pubDate>Thu, 30 Apr 2026 18:26:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/thatchers-cider-music-tour-for-students-isnt-all-hot-air/</guid></item><item><title><![CDATA[Pitch Update: Ikea, B&amp;Q, Jaguar Land Rover, Coca-Cola, Persil, Hitachi, Lola's, Rude Health and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-bampq-jaguar-land-rover-coca-cola-persil-hitachi-lolas-rude-health-and-more/</link><pubDate>Thu, 30 Apr 2026 16:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-bampq-jaguar-land-rover-coca-cola-persil-hitachi-lolas-rude-health-and-more/</guid></item><item><title><![CDATA[X kicks off global overhaul of ad platform]]></title><description><![CDATA[Rebuild follows a period of challenges between X and advertisers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/x-kicks-off-global-overhaul-of-ad-platform/</link><pubDate>Thu, 30 Apr 2026 15:48:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/x-kicks-off-global-overhaul-of-ad-platform/</guid></item><item><title><![CDATA[Safestyle explores home improvement drama with 1960s parody]]></title><description><![CDATA[The Gate created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/safestyle-explores-home-improvement-drama-with-1960s-parody/</link><pubDate>Thu, 30 Apr 2026 15:24:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/safestyle-explores-home-improvement-drama-with-1960s-parody/</guid></item><item><title><![CDATA[McDonald’s UK swaps Dexter Fletcher voiceover for Stephen Graham]]></title><description><![CDATA[Graham&rsquo;s voice will feature across McDonald&rsquo;s UK advertising in a bid to create a stronger relationship with younger audiences.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-uk-swaps-dexter-fletcher-voiceover-for-stephen-graham/</link><pubDate>Thu, 30 Apr 2026 14:26:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-uk-swaps-dexter-fletcher-voiceover-for-stephen-graham/</guid></item><item><title><![CDATA[Rude Health picks Ark Agency for creative and strategy account]]></title><description><![CDATA[The win follows a four-way pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rude-health-picks-ark-agency-for-creative-and-strategy-account/</link><pubDate>Thu, 30 Apr 2026 12:44:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rude-health-picks-ark-agency-for-creative-and-strategy-account/</guid></item><item><title><![CDATA[B&amp;Q and Screwfix owner launches &pound;91m media review]]></title><description><![CDATA[Dentsu X is currently the incumbent on the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bampq-and-screwfix-owner-launches-pound91m-media-review/</link><pubDate>Thu, 30 Apr 2026 12:44:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bampq-and-screwfix-owner-launches-pound91m-media-review/</guid></item><item><title><![CDATA[Campaign Agency of the Year Awards UK names additional Creative Leaders of the Year]]></title><description><![CDATA[Chris Birch and Jonny Parker are the joint chief creative officers at VCCP London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-agency-of-the-year-awards-uk-names-additional-creative-leaders-of-the-year/</link><pubDate>Thu, 30 Apr 2026 12:16:48 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-agency-of-the-year-awards-uk-names-additional-creative-leaders-of-the-year/</guid></item><item><title><![CDATA[Chivas Regal creates board game with F1 driver Charles Leclerc]]></title><description><![CDATA[The work is designed to push a limited-edition whisky.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/chivas-regal-creates-board-game-with-f1-driver-charles-leclerc/</link><pubDate>Thu, 30 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/chivas-regal-creates-board-game-with-f1-driver-charles-leclerc/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP Creative, Born Social, Ogilvy, We Are Social, Reach, Unbound and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-creative-born-social-ogilvy-we-are-social-reach-unbound-and-more/</link><pubDate>Thu, 30 Apr 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-creative-born-social-ogilvy-we-are-social-reach-unbound-and-more/</guid></item><item><title><![CDATA[Brand Film Awards 2026: winners revealed]]></title><description><![CDATA[The winners of the Brand Film Awards 2026 were announced last night (29 April) as part of a live event and cinematic showcase at the Ham Yard Hotel in central London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-2026-winners-revealed/</link><pubDate>Thu, 30 Apr 2026 09:05:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[Iran war: agency groups flag “uncertainty” and “drag” on revenue]]></title><description><![CDATA[Holdcos address financial impact of conflict in the Middle East.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iran-war-agency-groups-flag-uncertainty-and-drag-on-revenue-2/</link><pubDate>Thu, 30 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iran-war-agency-groups-flag-uncertainty-and-drag-on-revenue-2/</guid></item><item><title><![CDATA[Iran war: agency groups flag ‘uncertainty’ and ‘drag’ on revenue]]></title><description><![CDATA[Holdcos address financial impact of conflict in the Middle East.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iran-war-agency-groups-flag-uncertainty-and-drag-on-revenue/</link><pubDate>Thu, 30 Apr 2026 07:16:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iran-war-agency-groups-flag-uncertainty-and-drag-on-revenue/</guid></item><item><title><![CDATA[AA/Warc: adspend forecast for 2026 drops amid methodology shake-up]]></title><description><![CDATA[Adspend increased 6.4% in 2025, reaching &pound;46.7bn.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aawarc-adspend-forecast-for-2026-drops-amid-methodology-shake-up/</link><pubDate>Thu, 30 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aawarc-adspend-forecast-for-2026-drops-amid-methodology-shake-up/</guid></item><item><title><![CDATA[Vue unveils “love letter to cinema” shot by Taika Waititi]]></title><description><![CDATA[Campaign speaks to Alicia Iveson, co-founder and chief executive at Hijinks, and Marc Allenby, co-founder and chief creative officer at Hijinks, about the making of "Feel it forever".]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vue-unveils-love-letter-to-cinema-shot-by-taika-waititi-2/</link><pubDate>Thu, 30 Apr 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vue-unveils-love-letter-to-cinema-shot-by-taika-waititi-2/</guid></item><item><title><![CDATA[Vue unveils 'love letter to cinema' shot by Taika Waititi]]></title><description><![CDATA[Campaign speaks to Alicia Iveson, co-founder and chief executive at Hijinks, and Marc Allenby, co-founder and chief creative officer at Hijinks, about the making of "Feel it forever".]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vue-unveils-love-letter-to-cinema-shot-by-taika-waititi/</link><pubDate>Thu, 30 Apr 2026 01:23:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vue-unveils-love-letter-to-cinema-shot-by-taika-waititi/</guid></item><item><title><![CDATA[AA/Warc: adspend forecast for 2026 downgraded]]></title><description><![CDATA[Adspend increased 6.4% in 2025, reaching &pound;46.7bn.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aawarc-adspend-forecast-for-2026-downgraded/</link><pubDate>Thu, 30 Apr 2026 01:23:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aawarc-adspend-forecast-for-2026-downgraded/</guid></item><item><title><![CDATA[Santander gets Ant and Dec moving in first campaign by Publicis]]></title><description><![CDATA[Santander appointed Publicis to its global media and creative account in January 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/santander-gets-ant-and-dec-moving-in-first-campaign-by-publicis/</link><pubDate>Wed, 29 Apr 2026 15:18:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/santander-gets-ant-and-dec-moving-in-first-campaign-by-publicis/</guid></item><item><title><![CDATA[Coach partners Selfridges with playground experience]]></title><description><![CDATA[StudioXAG created the installation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coach-partners-selfridges-with-playground-experience/</link><pubDate>Wed, 29 Apr 2026 15:18:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coach-partners-selfridges-with-playground-experience/</guid></item><item><title><![CDATA[Why a creative is seeking Cannes gold after using AI to 'hug' late mum]]></title><description><![CDATA[Roman Jonsson,head of creation at Hamburg agency Faktor 3. has made it to the final round of the $1m competition. For selfless reasons and against a sad backdrop, his hope is now for Cannes success.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-a-creative-is-seeking-cannes-gold-after-using-ai-to-hug-late-mum/</link><pubDate>Wed, 29 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-a-creative-is-seeking-cannes-gold-after-using-ai-to-hug-late-mum/</guid></item><item><title><![CDATA[Neverland wins IG creative account]]></title><description><![CDATA[The win follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/neverland-wins-ig-creative-account/</link><pubDate>Wed, 29 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/neverland-wins-ig-creative-account/</guid></item><item><title><![CDATA[Luma Dream Brief: why a German creative is asking the Cannes Lions jury for gold]]></title><description><![CDATA[Roman Jonsson,head of creation at Hamburg agency Faktor 3. has made it to the final round of the $1m competition. For selfless reasons and against a sad backdrop, his hope is now for Cannes success.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/luma-dream-brief-why-a-german-creative-is-asking-the-cannes-lions-jury-for-gold/</link><pubDate>Wed, 29 Apr 2026 12:50:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/luma-dream-brief-why-a-german-creative-is-asking-the-cannes-lions-jury-for-gold/</guid></item><item><title><![CDATA[Jaguar Land Rover completes "period of exclusivity" with WPP]]></title><description><![CDATA[Official appointment of WPP edges closer.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jaguar-land-rover-completes-period-of-exclusivity-with-wpp/</link><pubDate>Wed, 29 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jaguar-land-rover-completes-period-of-exclusivity-with-wpp/</guid></item><item><title><![CDATA[Advertisers set to double down on audio spend]]></title><description><![CDATA[Research was based on responses from 1000 agencies and advertisers across Europe.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/advertisers-set-to-double-down-on-audio-spend/</link><pubDate>Wed, 29 Apr 2026 12:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/advertisers-set-to-double-down-on-audio-spend/</guid></item><item><title><![CDATA[New agencies storm indie media league pushing out three frontrunners]]></title><description><![CDATA[Horizon Media pushes PMG off the podium positions.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/new-agencies-storm-indie-media-league-pushing-out-three-frontrunners/</link><pubDate>Wed, 29 Apr 2026 11:59:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/new-agencies-storm-indie-media-league-pushing-out-three-frontrunners/</guid></item><item><title><![CDATA[AI turns CMOs into chief growth officers: Forrester]]></title><description><![CDATA[Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ai-turns-cmos-into-chief-growth-officers-forrester/</link><pubDate>Wed, 29 Apr 2026 11:20:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ai-turns-cmos-into-chief-growth-officers-forrester/</guid></item><item><title><![CDATA[Telemundo Heads Into Upfront With Some of the &amp;#8216;Largest Investments in Spanish-Language History&amp;#8217; for World Cup]]></title><description><![CDATA[Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/telemundo-heads-into-upfront-with-some-of-the-amp8216largest-investments-in-spanish-language-historyamp8217-for-world-cup/</link><pubDate>Wed, 29 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/telemundo-heads-into-upfront-with-some-of-the-amp8216largest-investments-in-spanish-language-historyamp8217-for-world-cup/</guid></item><item><title><![CDATA[Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People  ]]></title><description><![CDATA[This article is part of ADWEEK&rsquo;s Marketing Vanguard program and was written in collaboration with one of its members. There&rsquo;s&nbsp;a disconnect between how rural America is portrayed and&nbsp;the reality of [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-are-misrepresentingrural-americaand-overlooking-46millionpeople/</link><pubDate>Wed, 29 Apr 2026 10:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-are-misrepresentingrural-americaand-overlooking-46millionpeople/</guid></item><item><title><![CDATA[Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction]]></title><description><![CDATA[This article is part of ADWEEK&rsquo;s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household&#8209;name [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/legacy-brands-dont-need-a-rebrandthey-need-a-reintroduction/</link><pubDate>Wed, 29 Apr 2026 10:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/legacy-brands-dont-need-a-rebrandthey-need-a-reintroduction/</guid></item><item><title><![CDATA[Omnicom revenue grew 3.9% in Q1 after IPG acquisition]]></title><description><![CDATA[Business in the US contributed to 61.4% of Omnicom&rsquo;s core operations revenue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-revenue-grew-39-in-q1-after-ipg-acquisition/</link><pubDate>Wed, 29 Apr 2026 08:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-revenue-grew-39-in-q1-after-ipg-acquisition/</guid></item><item><title><![CDATA[Supergoop Partners With Target and the PGA as It Chases Mass Appeal]]></title><description><![CDATA[The brand hires January Digital to handle its media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/supergoop-partners-with-target-and-the-pga-as-it-chases-mass-appeal/</link><pubDate>Wed, 29 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/supergoop-partners-with-target-and-the-pga-as-it-chases-mass-appeal/</guid></item><item><title><![CDATA[Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking]]></title><description><![CDATA[A new series of events lets brands get to know dozens of creators at once.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dhar-mann-bets-on-speed-dating-to-fix-creator-brand-matchmaking/</link><pubDate>Wed, 29 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dhar-mann-bets-on-speed-dating-to-fix-creator-brand-matchmaking/</guid></item><item><title><![CDATA[Omnicom Q1 earnings climb 12% following IPG acquisition]]></title><description><![CDATA[Business in the US contributed to 61.4% of Omnicom&rsquo;s core operations revenue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-q1-earnings-climb-12-following-ipg-acquisition/</link><pubDate>Wed, 29 Apr 2026 07:56:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-q1-earnings-climb-12-following-ipg-acquisition/</guid></item><item><title><![CDATA[The Trade Desk&amp;#8217;s Jeff Green Tells Agencies &amp;#8216;We Want to Help&amp;#8217; After Months of Tension]]></title><description><![CDATA[The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-trade-deskamp8217s-jeff-green-tells-agencies-amp8216we-want-to-helpamp8217-after-months-of-tension/</link><pubDate>Tue, 28 Apr 2026 20:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-trade-deskamp8217s-jeff-green-tells-agencies-amp8216we-want-to-helpamp8217-after-months-of-tension/</guid></item><item><title><![CDATA[Omnicom Focuses Investors on &amp;#8216;Core Operations&amp;#8217; in Q1 as It Plans to Offload Agencies]]></title><description><![CDATA[The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-focuses-investors-on-amp8216core-operationsamp8217-in-q1-as-it-plans-to-offload-agencies/</link><pubDate>Tue, 28 Apr 2026 20:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-focuses-investors-on-amp8216core-operationsamp8217-in-q1-as-it-plans-to-offload-agencies/</guid></item><item><title><![CDATA[FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke]]></title><description><![CDATA[The FCC directed eight of Disney&rsquo;s owned-and-operated television stations to file their broadcast license renewals early.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fcc-orders-early-renewals-for-abc-tv-licenses-following-scrutiny-over-kimmel-joke/</link><pubDate>Tue, 28 Apr 2026 19:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fcc-orders-early-renewals-for-abc-tv-licenses-following-scrutiny-over-kimmel-joke/</guid></item><item><title><![CDATA[Henkel appoints WPP to global creative account]]></title><description><![CDATA[Omnicom was the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/henkel-appoints-wpp-to-global-creative-account/</link><pubDate>Tue, 28 Apr 2026 18:49:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/henkel-appoints-wpp-to-global-creative-account/</guid></item><item><title><![CDATA[The Funnel Is Dead: Now What?]]></title><description><![CDATA[Conversations with Sephora, SmartCommerce, Liquid Death, and more.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-funnel-is-dead-now-what/</link><pubDate>Tue, 28 Apr 2026 18:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-funnel-is-dead-now-what/</guid></item><item><title><![CDATA[Mastercard Is Building for a World Where AI Makes the Decisions]]></title><description><![CDATA[Plus, how experiential marketing builds brand equity that traditional advertising no longer can.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mastercard-is-building-for-a-world-where-ai-makes-the-decisions/</link><pubDate>Tue, 28 Apr 2026 18:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mastercard-is-building-for-a-world-where-ai-makes-the-decisions/</guid></item><item><title><![CDATA[Q1 expected to be “worst quarter” for WPP’s new business in 2026]]></title><description><![CDATA[Chief financial officer Joanne Wilson says WPP &ldquo;encouraged by the level of activity&rdquo; in new business so far this year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/q1-expected-to-be-worst-quarter-for-wpps-new-business-in-2026/</link><pubDate>Tue, 28 Apr 2026 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/q1-expected-to-be-worst-quarter-for-wpps-new-business-in-2026/</guid></item><item><title><![CDATA[Müller Frijj campaign uses unexpected sounds to cause a moo-ha]]></title><description><![CDATA[Campaign was created by VCCP Blue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mller-frijj-campaign-uses-unexpected-sounds-to-cause-a-moo-ha/</link><pubDate>Tue, 28 Apr 2026 15:58:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mller-frijj-campaign-uses-unexpected-sounds-to-cause-a-moo-ha/</guid></item><item><title><![CDATA[Müller Frijj campaign replaces expected sounds with moos]]></title><description><![CDATA[Campaign was created by VCCP Blue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mller-frijj-campaign-replaces-expected-sounds-with-moos/</link><pubDate>Tue, 28 Apr 2026 15:18:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mller-frijj-campaign-replaces-expected-sounds-with-moos/</guid></item><item><title><![CDATA[How advanced are adland's AV measurement initiatives?]]></title><description><![CDATA[Media planners highlighted that none of the tools available are &ldquo;[delivering] the cross-platform deduplication that modern campaigns require&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-advanced-are-adlands-av-measurement-initiatives/</link><pubDate>Tue, 28 Apr 2026 13:23:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-advanced-are-adlands-av-measurement-initiatives/</guid></item><item><title><![CDATA[Campaign subscribers offered 25% discount on D&amp;AD Festival tickets]]></title><description><![CDATA[Festival takes place on 19 and 20 May.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-subscribers-offered-25-discount-on-dampad-festival-tickets/</link><pubDate>Tue, 28 Apr 2026 13:23:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-subscribers-offered-25-discount-on-dampad-festival-tickets/</guid></item><item><title><![CDATA[Sid McGrath and Tom Drew launch creative and strategy service]]></title><description><![CDATA[The business, described as &ldquo;deliberately not an agency&rdquo; has three founding clients.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sid-mcgrath-and-tom-drew-launch-creative-and-strategy-service/</link><pubDate>Tue, 28 Apr 2026 12:50:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sid-mcgrath-and-tom-drew-launch-creative-and-strategy-service/</guid></item><item><title><![CDATA[Manchester designers accuse Uncommon and London Museum of plagiarism]]></title><description><![CDATA[The designer duo have argued that The London Museum&rsquo;s pigeon logo, created by Uncommon Creative Studio, bears similarities to their own &ldquo;Coo pigeon&rdquo; design.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/manchester-designers-accuse-uncommon-and-london-museum-of-plagiarism/</link><pubDate>Tue, 28 Apr 2026 12:50:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/manchester-designers-accuse-uncommon-and-london-museum-of-plagiarism/</guid></item><item><title><![CDATA[IPA reveals iList 2026]]></title><description><![CDATA[A 30-strong collection of industry &ldquo;gamechangers&rdquo; was revealed at the IPA's annual Talent and Diversity Conference.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ipa-reveals-ilist-2026/</link><pubDate>Tue, 28 Apr 2026 12:50:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ipa-reveals-ilist-2026/</guid></item><item><title><![CDATA[Campaign subscribers get 25% discount on D&amp;AD Festival tickets]]></title><description><![CDATA[Festival takes place on 19 and 20 May.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-subscribers-get-25-discount-on-dampad-festival-tickets/</link><pubDate>Tue, 28 Apr 2026 12:50:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-subscribers-get-25-discount-on-dampad-festival-tickets/</guid></item><item><title><![CDATA[Last chance to enter Campaign 40 Over 40 2026]]></title><description><![CDATA[The final deadline is 30 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/last-chance-to-enter-campaign-40-over-40-2026/</link><pubDate>Tue, 28 Apr 2026 12:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/last-chance-to-enter-campaign-40-over-40-2026/</guid></item><item><title><![CDATA[WPP reports 6.7% revenue decline in Q1 2026]]></title><description><![CDATA[The decline is in line with the network&rsquo;s expectations.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-reports-67-revenue-decline-in-q1-2026/</link><pubDate>Tue, 28 Apr 2026 10:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-reports-67-revenue-decline-in-q1-2026/</guid></item><item><title><![CDATA[WPP Creative names VML's Ewen Sturgeon as EMEA chief executive]]></title><description><![CDATA[Role combines VML, Ogilvy and other agency EMEA duties.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-creative-names-vmls-ewen-sturgeon-as-emea-chief-executive/</link><pubDate>Tue, 28 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-creative-names-vmls-ewen-sturgeon-as-emea-chief-executive/</guid></item><item><title><![CDATA[Does sports marketing need “disrupting”?]]></title><description><![CDATA[The Campaign Podcast discusses the comments made by Publicis Groupe's chief executive Arthur Sadoun on the fragmentation of the sports marketing sector.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/does-sports-marketing-need-disrupting/</link><pubDate>Tue, 28 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/does-sports-marketing-need-disrupting/</guid></item><item><title><![CDATA[Fridge Raiders ad shows disastrous polar expedition saved by meat snack]]></title><description><![CDATA[Joint created the campaign, which is its first major one for the brand since being appointed last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fridge-raiders-ad-shows-disastrous-polar-expedition-saved-by-meat-snack/</link><pubDate>Mon, 27 Apr 2026 15:39:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fridge-raiders-ad-shows-disastrous-polar-expedition-saved-by-meat-snack/</guid></item><item><title><![CDATA[Coca-Cola appoints Whalar for first work starring Cole Palmer]]></title><description><![CDATA[Whalar produces first work launching Cole Palmer as brand ambassador]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coca-cola-appoints-whalar-for-first-work-starring-cole-palmer/</link><pubDate>Mon, 27 Apr 2026 15:39:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coca-cola-appoints-whalar-for-first-work-starring-cole-palmer/</guid></item><item><title><![CDATA[New Balance celebrates running communities with London Marathon experience]]></title><description><![CDATA[Exposure created the activation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/new-balance-celebrates-running-communities-with-london-marathon-experience/</link><pubDate>Mon, 27 Apr 2026 13:45:44 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/new-balance-celebrates-running-communities-with-london-marathon-experience/</guid></item><item><title><![CDATA[Campaign Tech Awards 2026: shortlist revealed]]></title><description><![CDATA[Winners will be announced on Thursday 4 June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-tech-awards-2026-shortlist-revealed/</link><pubDate>Mon, 27 Apr 2026 13:25:48 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-tech-awards-2026-shortlist-revealed/</guid></item><item><title><![CDATA[Tesco campaign marks free fruit and veg initiative with generous giant]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tesco-campaign-marks-free-fruit-and-veg-initiative-with-generous-giant/</link><pubDate>Mon, 27 Apr 2026 12:57:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tesco-campaign-marks-free-fruit-and-veg-initiative-with-generous-giant/</guid></item><item><title><![CDATA[KitKat heist: how VML turned real crime into meme gold]]></title><description><![CDATA[After a KitKat truck was stolen just before Easter, the agency behind the ensuing &lsquo;KitKat heist&rsquo; shared how it owned the narrative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/kitkat-heist-how-vml-turned-real-crime-into-meme-gold/</link><pubDate>Mon, 27 Apr 2026 12:18:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/kitkat-heist-how-vml-turned-real-crime-into-meme-gold/</guid></item><item><title><![CDATA[Brands report higher satisfaction with indies than holdco rivals]]></title><description><![CDATA[TRR data seen by Campaign reveals divide in client satisfaction.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brands-report-higher-satisfaction-with-indies-than-holdco-rivals/</link><pubDate>Mon, 27 Apr 2026 12:18:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brands-report-higher-satisfaction-with-indies-than-holdco-rivals/</guid></item><item><title><![CDATA[Born Social CEO Ben Tyson steps down]]></title><description><![CDATA[Tyson will remain a board advisor to Croud, owner of Born Social.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/born-social-ceo-ben-tyson-steps-down/</link><pubDate>Mon, 27 Apr 2026 12:18:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/born-social-ceo-ben-tyson-steps-down/</guid></item><item><title><![CDATA[Ocean Outdoor rejects Lovehoney ads for Lesbian Visibility Week]]></title><description><![CDATA[Campaign was created by John Doe.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ocean-outdoor-rejects-lovehoney-ads-for-lesbian-visibility-week/</link><pubDate>Mon, 27 Apr 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ocean-outdoor-rejects-lovehoney-ads-for-lesbian-visibility-week/</guid></item><item><title><![CDATA[What is the impact of the widening gap between junior and executive pay?]]></title><description><![CDATA[Campaign&rsquo;s analysis of IPA Census salary data found senior-level salaries at agencies increased to a much larger degree than those for junior roles last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-is-the-impact-of-the-widening-gap-between-junior-and-executive-pay/</link><pubDate>Mon, 27 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-is-the-impact-of-the-widening-gap-between-junior-and-executive-pay/</guid></item><item><title><![CDATA[Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo]]></title><description><![CDATA[NBC News and CBS News finish the week with growth in the Adults 25-54 demo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-13-evening-news-ratings-nbc-and-cbs-grow-in-demo/</link><pubDate>Fri, 24 Apr 2026 18:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-13-evening-news-ratings-nbc-and-cbs-grow-in-demo/</guid></item><item><title><![CDATA[Ticker: Cable Networks Offer Live Coverage of the WHCD]]></title><description><![CDATA[NBC News&rsquo; Jenna Bush Hager recently interviewed four former U.S. presidents.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-cable-networks-offer-live-coverage-of-the-whcd/</link><pubDate>Fri, 24 Apr 2026 17:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-cable-networks-offer-live-coverage-of-the-whcd/</guid></item><item><title><![CDATA[Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow]]></title><description><![CDATA[The Hoda Kotb and Savannah Guthrie reunion kept NBC News&rsquo; Today at No. 1.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-13-morning-news-ratings-cbs-has-only-morning-show-to-grow/</link><pubDate>Fri, 24 Apr 2026 16:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-13-morning-news-ratings-cbs-has-only-morning-show-to-grow/</guid></item><item><title><![CDATA[HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions]]></title><description><![CDATA[HP TV+ wants to capitalize on laptop-based viewing.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hp-quietly-launched-a-streaming-app-to-grow-its-advertising-ambitions/</link><pubDate>Fri, 24 Apr 2026 15:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hp-quietly-launched-a-streaming-app-to-grow-its-advertising-ambitions/</guid></item><item><title><![CDATA[&amp;#8216;It Existed Before Fox News Channel&amp;#8217;: Inside the 30th Anniversary of Fox News Sunday]]></title><description><![CDATA[Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amp8216it-existed-before-fox-news-channelamp8217-inside-the-30th-anniversary-of-fox-news-sunday/</link><pubDate>Fri, 24 Apr 2026 14:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amp8216it-existed-before-fox-news-channelamp8217-inside-the-30th-anniversary-of-fox-news-sunday/</guid></item><item><title><![CDATA[Airwallex and Arsenal explore football and finance in Spike Lee short film]]></title><description><![CDATA[Uncommon Creative Studio created the film.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/airwallex-and-arsenal-explore-football-and-finance-in-spike-lee-short-film/</link><pubDate>Fri, 24 Apr 2026 14:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/airwallex-and-arsenal-explore-football-and-finance-in-spike-lee-short-film/</guid></item><item><title><![CDATA[Netflix to double ads business, introduce vertical video and lose chairman]]></title><description><![CDATA[The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-to-double-ads-business-introduce-vertical-video-and-lose-chairman/</link><pubDate>Fri, 24 Apr 2026 13:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-to-double-ads-business-introduce-vertical-video-and-lose-chairman/</guid></item><item><title><![CDATA[Manchester Village Pride appoints N2O as brand experience agency]]></title><description><![CDATA[This will be the first time brands have been able to host experiential activations at Gay Village in Manchester during Pride.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/manchester-village-pride-appoints-n2o-as-brand-experience-agency/</link><pubDate>Fri, 24 Apr 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/manchester-village-pride-appoints-n2o-as-brand-experience-agency/</guid></item><item><title><![CDATA[Campaign Experience Awards: Big players should “remember to lift as they climb”]]></title><description><![CDATA[The awards took place in London last week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-big-players-should-remember-to-lift-as-they-climb/</link><pubDate>Fri, 24 Apr 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-big-players-should-remember-to-lift-as-they-climb/</guid></item><item><title><![CDATA[Ogilvy EMEA CEO Patou Nuytemans exits]]></title><description><![CDATA[Role will not be replaced.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ogilvy-emea-ceo-patou-nuytemans-exits/</link><pubDate>Fri, 24 Apr 2026 13:11:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ogilvy-emea-ceo-patou-nuytemans-exits/</guid></item><item><title><![CDATA[Lola serves up creative account to Kitchen Soho]]></title><description><![CDATA[The appointment comes as Lola's plans to expand its store footprint across the North of England.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lola-serves-up-creative-account-to-kitchen-soho/</link><pubDate>Fri, 24 Apr 2026 12:50:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lola-serves-up-creative-account-to-kitchen-soho/</guid></item><item><title><![CDATA[Hitachi selects BBH London for global campaign]]></title><description><![CDATA[Appointment was made through a competitive pitch process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hitachi-selects-bbh-london-for-global-campaign/</link><pubDate>Fri, 24 Apr 2026 12:50:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hitachi-selects-bbh-london-for-global-campaign/</guid></item><item><title><![CDATA[Immediate Media suffers 15% drop in advertisers after LHF rules]]></title><description><![CDATA[The owner of Good Food and Olive launched an experiential arm to combat decline in adspend.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/immediate-media-suffers-15-drop-in-advertisers-after-lhf-rules/</link><pubDate>Fri, 24 Apr 2026 12:09:50 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/immediate-media-suffers-15-drop-in-advertisers-after-lhf-rules/</guid></item><item><title><![CDATA[Campaign shortlisted 12 times across industry awards]]></title><description><![CDATA[The PPA Awards, BSME Talent Awards and AOP Digital Publishing Awards have shortlisted Campaign in various categories.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-shortlisted-12-times-across-industry-awards/</link><pubDate>Fri, 24 Apr 2026 12:09:50 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-shortlisted-12-times-across-industry-awards/</guid></item><item><title><![CDATA[BetVictor invests in biggest AV campaign to date]]></title><description><![CDATA[Campaign is Bountiful Cow&rsquo;s first for BetVictor after winning the media account for BVGroup in late 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/betvictor-invests-in-biggest-av-campaign-to-date/</link><pubDate>Fri, 24 Apr 2026 12:09:50 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/betvictor-invests-in-biggest-av-campaign-to-date/</guid></item><item><title><![CDATA[What to Expect from Possible 2026: Eden Roc Expansion, Invite-Only Programming, A-Listers, and More]]></title><description><![CDATA[Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as it blazes ahead in its mission to become marketing&rsquo;s answer to Davos.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-to-expect-from-possible-2026-eden-roc-expansion-invite-only-programming-a-listers-and-more/</link><pubDate>Fri, 24 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-to-expect-from-possible-2026-eden-roc-expansion-invite-only-programming-a-listers-and-more/</guid></item><item><title><![CDATA[Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea]]></title><description><![CDATA[Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week's notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-marc-jacobs-to-ikea/</link><pubDate>Fri, 24 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-marc-jacobs-to-ikea/</guid></item><item><title><![CDATA[Luton Airport Express issues brief to creative roster amid Atomic fallout]]></title><description><![CDATA[The roster includes Leith, McCann Birmingham, Meanwhile and Motel.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/luton-airport-express-issues-brief-to-creative-roster-amid-atomic-fallout/</link><pubDate>Fri, 24 Apr 2026 07:22:46 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/luton-airport-express-issues-brief-to-creative-roster-amid-atomic-fallout/</guid></item><item><title><![CDATA[Finding New Relevance for a Legacy Brand: Victoria Lozano&amp;#8217;s Crayola Journey]]></title><description><![CDATA[Building new business strategies while maintaining emotional resonance.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/finding-new-relevance-for-a-legacy-brand-victoria-lozanoamp8217s-crayola-journey/</link><pubDate>Thu, 23 Apr 2026 17:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/finding-new-relevance-for-a-legacy-brand-victoria-lozanoamp8217s-crayola-journey/</guid></item><item><title><![CDATA[ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate]]></title><description><![CDATA[Big marketing chief shakeups last month signal clues about how the role is evolving]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-brand-advantage-cmo-guard-change-reveals-the-new-growth-mandate/</link><pubDate>Thu, 23 Apr 2026 17:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-brand-advantage-cmo-guard-change-reveals-the-new-growth-mandate/</guid></item><item><title><![CDATA[Pitch Update: Adidas, Netflix, Aviva, Bentley, Diet Coke, Radox, Clipper Teas, Back Market and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-adidas-netflix-aviva-bentley-diet-coke-radox-clipper-teas-back-market-and-more/</link><pubDate>Thu, 23 Apr 2026 15:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-adidas-netflix-aviva-bentley-diet-coke-radox-clipper-teas-back-market-and-more/</guid></item><item><title><![CDATA[Battersea campaign spotlights “hidden cost” of cute pets]]></title><description><![CDATA[New Commercial Arts created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/battersea-campaign-spotlights-hidden-cost-of-cute-pets/</link><pubDate>Thu, 23 Apr 2026 15:28:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/battersea-campaign-spotlights-hidden-cost-of-cute-pets/</guid></item><item><title><![CDATA[Aviva switches £95m UK media to OMD UK]]></title><description><![CDATA[Winning shop appointed after a pitch between four rivals.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aviva-switches-95m-uk-media-to-omd-uk/</link><pubDate>Thu, 23 Apr 2026 15:28:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aviva-switches-95m-uk-media-to-omd-uk/</guid></item><item><title><![CDATA[Columbia dumps a year’s worth of rain on hikers to test its sportswear]]></title><description><![CDATA[New Adam &amp; Eve\TBWA spots extend the brand&rsquo;s platform with extreme tests of its summer technologies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/columbia-dumps-a-years-worth-of-rain-on-hikers-to-test-its-sportswear/</link><pubDate>Thu, 23 Apr 2026 15:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/columbia-dumps-a-years-worth-of-rain-on-hikers-to-test-its-sportswear/</guid></item><item><title><![CDATA[Marie Curie highlights care crisis with runner statue made from daffodils]]></title><description><![CDATA[&ldquo;The daffodil runner&rdquo; is part of Marie Curie's partnership with the 2026 TCS London Marathon.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marie-curie-highlights-care-crisis-with-runner-statue-made-from-daffodils/</link><pubDate>Thu, 23 Apr 2026 14:02:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marie-curie-highlights-care-crisis-with-runner-statue-made-from-daffodils/</guid></item><item><title><![CDATA[Campaign Media Company of the Year Awards 2026: winners revealed]]></title><description><![CDATA[DMG Media, Pinterest and Sky Media were among the big winners at the inaugural Campaign Media Company Awards 2026, announced today (28 April).]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-media-company-of-the-year-awards-2026-winners-revealed/</link><pubDate>Thu, 23 Apr 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-media-company-of-the-year-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[Former Droga5 London head of strategy Toto Ellis dies]]></title><description><![CDATA[Ellis began his career at TBWA, before moving to Droga5 and latterly PR agency Here Be Dragons.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-droga5-london-head-of-strategy-toto-ellis-dies/</link><pubDate>Thu, 23 Apr 2026 12:44:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-droga5-london-head-of-strategy-toto-ellis-dies/</guid></item><item><title><![CDATA[Diet Coke awards UK and EMEA account to Ogilvy UK]]></title><description><![CDATA[The agency won the business as part of WPP's dedicated Coca-Cola Company shop Open X.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/diet-coke-awards-uk-and-emea-account-to-ogilvy-uk/</link><pubDate>Thu, 23 Apr 2026 12:44:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/diet-coke-awards-uk-and-emea-account-to-ogilvy-uk/</guid></item><item><title><![CDATA[Autoglass OOH campaign exposes hidden dangers of cracked windscreens]]></title><description><![CDATA[McCann Birmingham made the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/autoglass-ooh-campaign-exposes-hidden-dangers-of-cracked-windscreens/</link><pubDate>Thu, 23 Apr 2026 12:44:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/autoglass-ooh-campaign-exposes-hidden-dangers-of-cracked-windscreens/</guid></item><item><title><![CDATA[Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes]]></title><description><![CDATA[Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-the-good-noticings-podcast-hosts-are-betting-on-positivity-over-hot-takes/</link><pubDate>Thu, 23 Apr 2026 11:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-the-good-noticings-podcast-hosts-are-betting-on-positivity-over-hot-takes/</guid></item><item><title><![CDATA[MPs support campaign to reform political advertising]]></title><description><![CDATA[Meeting to tackle disinformation in UK elections tables key reforms for political advertising.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mps-support-campaign-to-reform-political-advertising/</link><pubDate>Thu, 23 Apr 2026 11:42:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mps-support-campaign-to-reform-political-advertising/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Saatchi &amp; Saatchi, C4, Bicycle, Grey, EssenceMediacom, Patagonia and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchi-amp-saatchi-c4-bicycle-grey-essencemediacom-patagonia-and-more/</link><pubDate>Thu, 23 Apr 2026 11:42:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchi-amp-saatchi-c4-bicycle-grey-essencemediacom-patagonia-and-more/</guid></item><item><title><![CDATA[Fox Just Gave Its Ad Portfolio a Massive AI Upgrade]]></title><description><![CDATA[The company launches Fox AdStudio to simplify AI insights across its properties.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fox-just-gave-its-ad-portfolio-a-massive-ai-upgrade/</link><pubDate>Thu, 23 Apr 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fox-just-gave-its-ad-portfolio-a-massive-ai-upgrade/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Saatchi &amp; Saatchi, Channel 4, Bicycle, Grey, Patagonia, Uncovered and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchi-amp-saatchi-channel-4-bicycle-grey-patagonia-uncovered-and-more/</link><pubDate>Thu, 23 Apr 2026 11:10:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-saatchi-amp-saatchi-channel-4-bicycle-grey-patagonia-uncovered-and-more/</guid></item><item><title><![CDATA[Powerade Wants to Fuel All Athletes Ahead of the World Cup]]></title><description><![CDATA[Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/powerade-wants-to-fuel-all-athletes-ahead-of-the-world-cup/</link><pubDate>Thu, 23 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/powerade-wants-to-fuel-all-athletes-ahead-of-the-world-cup/</guid></item><item><title><![CDATA[Godiva&amp;#8217;s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh]]></title><description><![CDATA[Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial]]></description><link>https://www.newslocker.com/en-us/profession/advertising/godivaamp8217s-cmo-reveals-how-to-pull-off-a-100th-anniversary-while-staying-fresh/</link><pubDate>Thu, 23 Apr 2026 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/godivaamp8217s-cmo-reveals-how-to-pull-off-a-100th-anniversary-while-staying-fresh/</guid></item><item><title><![CDATA[Everyone&amp;#8217;s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back]]></title><description><![CDATA[Enhanced productivity leads to happier and healthier work environments, and more free time outside of work]]></description><link>https://www.newslocker.com/en-us/profession/advertising/everyoneamp8217s-panicking-about-ai-but-smart-agencies-will-use-it-to-give-employees-their-lives-back/</link><pubDate>Thu, 23 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/everyoneamp8217s-panicking-about-ai-but-smart-agencies-will-use-it-to-give-employees-their-lives-back/</guid></item><item><title><![CDATA[Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam&amp;#8217;s Club]]></title><description><![CDATA[The warehouse retailer is expanding its experiential offerings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/advertisers-can-now-buy-in-store-audio-and-fuel-pump-ads-at-samamp8217s-club/</link><pubDate>Thu, 23 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/advertisers-can-now-buy-in-store-audio-and-fuel-pump-ads-at-samamp8217s-club/</guid></item><item><title><![CDATA[AAR: VCCP, Uncommon and VML top 2025 new-business ranking]]></title><description><![CDATA[VCCP's pitch conversion rate drops from 87% to 83%.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aar-vccp-uncommon-and-vml-top-2025-new-business-ranking/</link><pubDate>Thu, 23 Apr 2026 07:20:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aar-vccp-uncommon-and-vml-top-2025-new-business-ranking/</guid></item><item><title><![CDATA[Netflix picks winner of EMEA media review]]></title><description><![CDATA[Netflix selects network following pitches from Dentsu, Omnicom and WPP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-picks-winner-of-emea-media-review/</link><pubDate>Wed, 22 Apr 2026 17:15:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-picks-winner-of-emea-media-review/</guid></item><item><title><![CDATA[WPP integrates Google Earth AI into WPP Open]]></title><description><![CDATA[Integration follows $400m Google Cloud partnership announced in October.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-integrates-google-earth-ai-into-wpp-open/</link><pubDate>Wed, 22 Apr 2026 15:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-integrates-google-earth-ai-into-wpp-open/</guid></item><item><title><![CDATA[&lsquo;If the world only remembers our World Cup sponsorship, we've failed&rsquo;: Lenovo&rsquo;s Fifa play]]></title><description><![CDATA[Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it&rsquo;s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lsquoif-the-world-only-remembers-our-world-cup-sponsorship-weve-failedrsquo-lenovorsquos-fifa-play/</link><pubDate>Wed, 22 Apr 2026 14:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lsquoif-the-world-only-remembers-our-world-cup-sponsorship-weve-failedrsquo-lenovorsquos-fifa-play/</guid></item><item><title><![CDATA[Saatchi &amp; Saatchi hires four senior creatives]]></title><description><![CDATA[The creatives join from VCCP, Uncommon Creative Studio and ITV Creative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/saatchi-amp-saatchi-hires-four-senior-creatives/</link><pubDate>Wed, 22 Apr 2026 12:55:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/saatchi-amp-saatchi-hires-four-senior-creatives/</guid></item><item><title><![CDATA[Ecologi, Giffgaff and MG OMD launch nature restoration initiative for brands and agencies]]></title><description><![CDATA[Movement aims to turn media spend into UK nature recovery.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ecologi-giffgaff-and-mg-omd-launch-nature-restoration-initiative-for-brands-and-agencies/</link><pubDate>Wed, 22 Apr 2026 12:55:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ecologi-giffgaff-and-mg-omd-launch-nature-restoration-initiative-for-brands-and-agencies/</guid></item><item><title><![CDATA[Darren Bailes and Kate Stanners to co-chair Campaign Big Awards 2026]]></title><description><![CDATA[The awards scheme is open for entries.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/darren-bailes-and-kate-stanners-to-co-chair-campaign-big-awards-2026/</link><pubDate>Wed, 22 Apr 2026 12:55:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/darren-bailes-and-kate-stanners-to-co-chair-campaign-big-awards-2026/</guid></item><item><title><![CDATA[The7stars and Bountiful Cow set up shop under one roof]]></title><description><![CDATA[After 10 years apart the agencies have become neighbours.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the7stars-and-bountiful-cow-set-up-shop-under-one-roof/</link><pubDate>Wed, 22 Apr 2026 12:24:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the7stars-and-bountiful-cow-set-up-shop-under-one-roof/</guid></item><item><title><![CDATA[Stagwell backs The Trade Desk's addition of AI agents to media planning and buying]]></title><description><![CDATA[Network&rsquo;s backing follows recent pushback from other holdcos.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stagwell-backs-the-trade-desks-addition-of-ai-agents-to-media-planning-and-buying/</link><pubDate>Wed, 22 Apr 2026 12:24:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stagwell-backs-the-trade-desks-addition-of-ai-agents-to-media-planning-and-buying/</guid></item><item><title><![CDATA[Brand Film Awards: last chance to book tickets]]></title><description><![CDATA[Tickets are selling fast for the Brand Film Awards 2026, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-last-chance-to-book-tickets/</link><pubDate>Wed, 22 Apr 2026 09:47:47 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-last-chance-to-book-tickets/</guid></item><item><title><![CDATA[Redundancy pay for former Atomic staff delayed by data problems]]></title><description><![CDATA[Ex employees initially told they were "not entitled" to redundancy and other payments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/redundancy-pay-for-former-atomic-staff-delayed-by-data-problems/</link><pubDate>Wed, 22 Apr 2026 07:16:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/redundancy-pay-for-former-atomic-staff-delayed-by-data-problems/</guid></item><item><title><![CDATA[AI lab behind Coca-Cola’s AI Christmas ad launches in the UK]]></title><description><![CDATA[Will be led by co-founder Johnny Rohrbach and UK managing director Daniel Lipman.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ai-lab-behind-coca-colas-ai-christmas-ad-launches-in-the-uk/</link><pubDate>Wed, 22 Apr 2026 07:16:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ai-lab-behind-coca-colas-ai-christmas-ad-launches-in-the-uk/</guid></item><item><title><![CDATA[Disney+ secures Waitrose, Volkswagen and PG Tips sponsorship for Rivals]]></title><description><![CDATA[The first part of the second series is set to premiere on 15 May.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/disney-secures-waitrose-volkswagen-and-pg-tips-sponsorship-for-rivals/</link><pubDate>Wed, 22 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/disney-secures-waitrose-volkswagen-and-pg-tips-sponsorship-for-rivals/</guid></item><item><title><![CDATA[Cannes Lions unveils 2026 festival programme, including debate hosted by Campaign]]></title><description><![CDATA[Live debate will cover whether creative taste can be objective.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-unveils-2026-festival-programme-including-debate-hosted-by-campaign/</link><pubDate>Tue, 21 Apr 2026 19:10:32 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-unveils-2026-festival-programme-including-debate-hosted-by-campaign/</guid></item><item><title><![CDATA[Tim Cook Grew Apple by Reducing Its Ambition]]></title><description><![CDATA[There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobscreated accounts for a lot of Tim Cook's &ldquo;success.&rdquo;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tim-cook-grew-apple-by-reducing-its-ambition/</link><pubDate>Tue, 21 Apr 2026 16:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tim-cook-grew-apple-by-reducing-its-ambition/</guid></item><item><title><![CDATA[Krispy Kreme unveils first UK and Ireland campaign in debut work by Ark Agency]]></title><description><![CDATA[Ark Agency won the Krispy Kreme creative account in January.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/krispy-kreme-unveils-first-uk-and-ireland-campaign-in-debut-work-by-ark-agency/</link><pubDate>Tue, 21 Apr 2026 15:13:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/krispy-kreme-unveils-first-uk-and-ireland-campaign-in-debut-work-by-ark-agency/</guid></item><item><title><![CDATA[EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI]]></title><description><![CDATA[The executive, who helped reconfigure Mars&rsquo; agency roster and implement AI-focused marketing frameworks, will depart in Q4.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-mars-petcares-cgo-najoh-tita-reid-is-exiting-to-pursue-career-in-ai/</link><pubDate>Tue, 21 Apr 2026 14:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-mars-petcares-cgo-najoh-tita-reid-is-exiting-to-pursue-career-in-ai/</guid></item><item><title><![CDATA[Every Brand Needs An Enemy]]></title><description><![CDATA[Every brand needs a competitor you choose to benchmark against and beat.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/every-brand-needs-an-enemy/</link><pubDate>Tue, 21 Apr 2026 13:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/every-brand-needs-an-enemy/</guid></item><item><title><![CDATA[The Power of Creator and Brand Collaboration Put to the Test]]></title><description><![CDATA[This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there&rsquo;s brand collaboration.&nbsp; [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-power-of-creator-and-brand-collaboration-put-to-the-test/</link><pubDate>Tue, 21 Apr 2026 13:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-power-of-creator-and-brand-collaboration-put-to-the-test/</guid></item><item><title><![CDATA[‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands]]></title><description><![CDATA[This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fastvertising-puts-real-time-cultural-moments-in-every-marketers-hands/</link><pubDate>Tue, 21 Apr 2026 13:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fastvertising-puts-real-time-cultural-moments-in-every-marketers-hands/</guid></item><item><title><![CDATA[Bringing Brands and Creators Together in the Participation Economy]]></title><description><![CDATA[This post was created in partnership with Sam&rsquo;s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bringing-brands-and-creators-together-in-the-participation-economy/</link><pubDate>Tue, 21 Apr 2026 13:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bringing-brands-and-creators-together-in-the-participation-economy/</guid></item><item><title><![CDATA[Burger King UK positions Whopper as ultimate post-race meal]]></title><description><![CDATA[&ldquo;Whopper of a finish&rdquo; follows &ldquo;Bundles of joy&rdquo;, which was launched in 2024.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/burger-king-uk-positions-whopper-as-ultimate-post-race-meal/</link><pubDate>Tue, 21 Apr 2026 13:15:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/burger-king-uk-positions-whopper-as-ultimate-post-race-meal/</guid></item><item><title><![CDATA[Clipper Teas selects Who Wot Why to develop global brand platform]]></title><description><![CDATA[Appointment follows a competitive pitch process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/clipper-teas-selects-who-wot-why-to-develop-global-brand-platform/</link><pubDate>Tue, 21 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/clipper-teas-selects-who-wot-why-to-develop-global-brand-platform/</guid></item><item><title><![CDATA[Clipper Teas picks Who Wot Why to develop global brand platform]]></title><description><![CDATA[Appointment follows a competitive pitch process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/clipper-teas-picks-who-wot-why-to-develop-global-brand-platform/</link><pubDate>Tue, 21 Apr 2026 12:48:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/clipper-teas-picks-who-wot-why-to-develop-global-brand-platform/</guid></item><item><title><![CDATA[5 Ways Apple’s Marketing Evolved in the Tim Cook Era]]></title><description><![CDATA[As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/5-ways-apples-marketing-evolved-in-the-tim-cook-era/</link><pubDate>Tue, 21 Apr 2026 12:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/5-ways-apples-marketing-evolved-in-the-tim-cook-era/</guid></item><item><title><![CDATA[Inside Paramount&amp;#8217;s 2026 Upfront Dinners&nbsp;]]></title><description><![CDATA[These are Paramount's first upfront dinners following its $8 billion merger with Skydance.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/inside-paramountamp8217s-2026-upfront-dinnersnbsp/</link><pubDate>Tue, 21 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/inside-paramountamp8217s-2026-upfront-dinnersnbsp/</guid></item><item><title><![CDATA[Beats and Jennie Are Back Together With an Unreleased Song and New Headphones]]></title><description><![CDATA[K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/beats-and-jennie-are-back-together-with-an-unreleased-song-and-new-headphones/</link><pubDate>Tue, 21 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/beats-and-jennie-are-back-together-with-an-unreleased-song-and-new-headphones/</guid></item><item><title><![CDATA[After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One]]></title><description><![CDATA[The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services]]></description><link>https://www.newslocker.com/en-us/profession/advertising/after-building-in-house-agencies-for-brands-jeffrey-gorder-is-back-leading-one/</link><pubDate>Tue, 21 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/after-building-in-house-agencies-for-brands-jeffrey-gorder-is-back-leading-one/</guid></item><item><title><![CDATA[Wise TV spots by Ace of Hearts dramatise unwise banking]]></title><description><![CDATA[The films follow an out-of-home campaign, which launched earlier this month.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wise-tv-spots-by-ace-of-hearts-dramatise-unwise-banking/</link><pubDate>Tue, 21 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wise-tv-spots-by-ace-of-hearts-dramatise-unwise-banking/</guid></item><item><title><![CDATA[Wise TV ads by Ace of Hearts dramatise unwise banking]]></title><description><![CDATA[The films follow an out-of-home campaign, which launched earlier this month.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wise-tv-ads-by-ace-of-hearts-dramatise-unwise-banking/</link><pubDate>Tue, 21 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wise-tv-ads-by-ace-of-hearts-dramatise-unwise-banking/</guid></item><item><title><![CDATA[Freemans picks Meanwhile to handle creative account]]></title><description><![CDATA[Agency has been handed the task of evolving the brand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/freemans-picks-meanwhile-to-handle-creative-account/</link><pubDate>Tue, 21 Apr 2026 07:27:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/freemans-picks-meanwhile-to-handle-creative-account/</guid></item><item><title><![CDATA[Does being in the office more increase productivity?]]></title><description><![CDATA[The Campaign Podcasts questions the reasons behind agencies' increased days in office, after Publicis follows WPP's four days a week in-office policy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/does-being-in-the-office-more-increase-productivity/</link><pubDate>Tue, 21 Apr 2026 07:27:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/does-being-in-the-office-more-increase-productivity/</guid></item><item><title><![CDATA[Cindy Rose brings in psychologist to boost WPP's culture]]></title><description><![CDATA[It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cindy-rose-brings-in-psychologist-to-boost-wpps-culture/</link><pubDate>Mon, 20 Apr 2026 18:25:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cindy-rose-brings-in-psychologist-to-boost-wpps-culture/</guid></item><item><title><![CDATA[Publicis Groupe UK buys Fabric Social]]></title><description><![CDATA[French agency group adds the shop to new PR, social and influence division.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-uk-buys-fabric-social/</link><pubDate>Mon, 20 Apr 2026 16:19:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-uk-buys-fabric-social/</guid></item><item><title><![CDATA[Bentley Motors gears up for creative review]]></title><description><![CDATA[Account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group&rsquo;s IPG-X.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bentley-motors-gears-up-for-creative-review/</link><pubDate>Mon, 20 Apr 2026 15:26:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bentley-motors-gears-up-for-creative-review/</guid></item><item><title><![CDATA[Pepsi seeks real rules of football in campaign starring David Beckham]]></title><description><![CDATA[Star-studded film features Sir David Beckham, Mohamed Salah, Vini Jr, Lauren James, Alexia Putellas, Florian Wirtz and a cameo by Gordon Ramsay.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pepsi-seeks-real-rules-of-football-in-campaign-starring-david-beckham/</link><pubDate>Mon, 20 Apr 2026 13:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pepsi-seeks-real-rules-of-football-in-campaign-starring-david-beckham/</guid></item><item><title><![CDATA[Müller campaign celebrates yoghurt rituals]]></title><description><![CDATA[VCCP created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mller-campaign-celebrates-yoghurt-rituals/</link><pubDate>Mon, 20 Apr 2026 13:31:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mller-campaign-celebrates-yoghurt-rituals/</guid></item><item><title><![CDATA[Cannes Lions to provide trained professionals to monitor safety at festival]]></title><description><![CDATA[Organisers have hired Good Night Out Campaign and X2 Consult.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-to-provide-trained-professionals-to-monitor-safety-at-festival/</link><pubDate>Mon, 20 Apr 2026 13:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cannes-lions-to-provide-trained-professionals-to-monitor-safety-at-festival/</guid></item><item><title><![CDATA[M&amp;C Saatchi Group revenues fell by 7.3% in 2025]]></title><description><![CDATA[M&amp;C Saatchi says revenue drop is due primarily to the US government shutdown, the US tariff fallout and &ldquo;a tough macroeconomic environment&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mampc-saatchi-group-revenues-fell-by-73-in-2025/</link><pubDate>Mon, 20 Apr 2026 12:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mampc-saatchi-group-revenues-fell-by-73-in-2025/</guid></item><item><title><![CDATA[Elvis hires Claire Prince as head of entertainment]]></title><description><![CDATA[Prince was formerly head of branded entertainment at EssenceMediacom.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/elvis-hires-claire-prince-as-head-of-entertainment/</link><pubDate>Mon, 20 Apr 2026 12:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/elvis-hires-claire-prince-as-head-of-entertainment/</guid></item><item><title><![CDATA[Bicycle London hires Ed Turner as first managing director]]></title><description><![CDATA[Chief executive Henry Daglish to focus more on growth and product development.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bicycle-london-hires-ed-turner-as-first-managing-director/</link><pubDate>Mon, 20 Apr 2026 12:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bicycle-london-hires-ed-turner-as-first-managing-director/</guid></item><item><title><![CDATA[Ahmed Omer joins Channel 4 Sales]]></title><description><![CDATA[New appointment aims to shape how Channel 4 Sales "shows up" in the market.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ahmed-omer-joins-channel-4-sales/</link><pubDate>Mon, 20 Apr 2026 12:42:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ahmed-omer-joins-channel-4-sales/</guid></item><item><title><![CDATA[Three networks pitching for global Adidas account]]></title><description><![CDATA[WPP&rsquo;s EssenceMediacom is the incumbent on the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/three-networks-pitching-for-global-adidas-account/</link><pubDate>Mon, 20 Apr 2026 12:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/three-networks-pitching-for-global-adidas-account/</guid></item><item><title><![CDATA[Campaign 40 Over 40 entry deadline nears]]></title><description><![CDATA[The second entry deadline is Thursday 23 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-40-over-40-entry-deadline-nears/</link><pubDate>Mon, 20 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-40-over-40-entry-deadline-nears/</guid></item><item><title><![CDATA[IPA hits back against claim agency production companies 'prioritise profit over work']]></title><description><![CDATA[IPA &ldquo;does not recognise the portrayal of agency production&rdquo; set out in open letter from independents.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ipa-hits-back-against-claim-agency-production-companies-prioritise-profit-over-work/</link><pubDate>Mon, 20 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ipa-hits-back-against-claim-agency-production-companies-prioritise-profit-over-work/</guid></item><item><title><![CDATA[C-suite salary increases far outstripped junior roles in 2025: IPA Census data analysis]]></title><description><![CDATA[Campaign has compared salary data across the 2024 and 2025 IPA Censuses.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/c-suite-salary-increases-far-outstripped-junior-roles-in-2025-ipa-census-data-analysis/</link><pubDate>Mon, 20 Apr 2026 07:23:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/c-suite-salary-increases-far-outstripped-junior-roles-in-2025-ipa-census-data-analysis/</guid></item><item><title><![CDATA[V&amp;A East marks new site opening with campaign starring East London&rsquo;s makers]]></title><description><![CDATA[The work was created by Portas.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vampa-east-marks-new-site-opening-with-campaign-starring-east-londonrsquos-makers/</link><pubDate>Fri, 17 Apr 2026 18:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vampa-east-marks-new-site-opening-with-campaign-starring-east-londonrsquos-makers/</guid></item><item><title><![CDATA[Ticker: Brian Williams Teams With Netflix for New Podcast Series]]></title><description><![CDATA[Christine Romans to get a two-hour show on NBC News Now.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-brian-williams-teams-with-netflix-for-new-podcast-series/</link><pubDate>Fri, 17 Apr 2026 18:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-brian-williams-teams-with-netflix-for-new-podcast-series/</guid></item><item><title><![CDATA[Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets]]></title><description><![CDATA[Artemis II and Iran coverage led to viewership for cable.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-cable-news-ratings-artemis-ii-coverage-lifts-cable-nets/</link><pubDate>Fri, 17 Apr 2026 16:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-cable-news-ratings-artemis-ii-coverage-lifts-cable-nets/</guid></item><item><title><![CDATA[BBH and charities partner to launch the School Food Project]]></title><description><![CDATA[BBH has developed the brand identity and a national campaign will follow in September.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bbh-and-charities-partner-to-launch-the-school-food-project/</link><pubDate>Fri, 17 Apr 2026 15:41:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bbh-and-charities-partner-to-launch-the-school-food-project/</guid></item><item><title><![CDATA[Week of April 6 Evening News Ratings: WNT Stays on Top]]></title><description><![CDATA[ABC News also led the way with coverage of Artemis II's return.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-evening-news-ratings-wnt-stays-on-top/</link><pubDate>Fri, 17 Apr 2026 15:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-evening-news-ratings-wnt-stays-on-top/</guid></item><item><title><![CDATA[Horizon takes top spot in April global media league pushing out Starcom]]></title><description><![CDATA[On the holding company side, WPP holds steady.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/horizon-takes-top-spot-in-april-global-media-league-pushing-out-starcom/</link><pubDate>Fri, 17 Apr 2026 15:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/horizon-takes-top-spot-in-april-global-media-league-pushing-out-starcom/</guid></item><item><title><![CDATA[The Next ANA CEO Will Have to Face Down The Threat of AI]]></title><description><![CDATA[Bob Liodice says his successor must be more than a "brand guy" to tackle the challenges facing today's marketers]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-next-ana-ceo-will-have-to-face-down-the-threat-of-ai/</link><pubDate>Fri, 17 Apr 2026 15:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-next-ana-ceo-will-have-to-face-down-the-threat-of-ai/</guid></item><item><title><![CDATA[Week of April 6 Morning News Ratings: Savannah Guthrie Returns]]></title><description><![CDATA[Today remained in the lead]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-morning-news-ratings-savannah-guthrie-returns/</link><pubDate>Fri, 17 Apr 2026 15:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-april-6-morning-news-ratings-savannah-guthrie-returns/</guid></item><item><title><![CDATA[Marketers on the Move: Hires and Promotions at E.l.f, SharkNinja, LA Galaxy, and More]]></title><description><![CDATA[A weekly roundup of the biggest U.S. and global brand leadership appointments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-promotions-at-elf-sharkninja-la-galaxy-and-more/</link><pubDate>Fri, 17 Apr 2026 14:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-promotions-at-elf-sharkninja-la-galaxy-and-more/</guid></item><item><title><![CDATA[Producers call on brands to back indies, claim holdcos prioritise agency profit]]></title><description><![CDATA[Open letter from Independent World Producers Alliance calls out networks for distorting competition.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/producers-call-on-brands-to-back-indies-claim-holdcos-prioritise-agency-profit/</link><pubDate>Fri, 17 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/producers-call-on-brands-to-back-indies-claim-holdcos-prioritise-agency-profit/</guid></item><item><title><![CDATA[Wilkinson Sword enlists boxer Anthony Joshua to promote its upgraded Quattro razor]]></title><description><![CDATA[The work was created by Buddy Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wilkinson-sword-enlists-boxer-anthony-joshua-to-promote-its-upgraded-quattro-razor/</link><pubDate>Fri, 17 Apr 2026 14:03:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wilkinson-sword-enlists-boxer-anthony-joshua-to-promote-its-upgraded-quattro-razor/</guid></item><item><title><![CDATA[Goop Kitchen Lands in New York With a Love Letter to the City’s Energy]]></title><description><![CDATA[As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/goop-kitchen-lands-in-new-york-with-a-love-letter-to-the-citys-energy/</link><pubDate>Fri, 17 Apr 2026 13:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/goop-kitchen-lands-in-new-york-with-a-love-letter-to-the-citys-energy/</guid></item><item><title><![CDATA[Anthropic Debuts Claude Design for Building Marketing Assets, Decks, and UIs]]></title><description><![CDATA[The AI lab is taking on design incumbents like Adobe and Figma with a new tool powered by its frontier model, Claude Opus 4.7]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anthropic-debuts-claude-design-for-building-marketing-assets-decks-and-uis/</link><pubDate>Fri, 17 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anthropic-debuts-claude-design-for-building-marketing-assets-decks-and-uis/</guid></item><item><title><![CDATA[Dove awards seven-figure influencer brief]]></title><description><![CDATA[Unilever-owned beauty brand Dove appoints creative comms agency to micro-influencer marketing brief after four-way competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dove-awards-seven-figure-influencer-brief/</link><pubDate>Fri, 17 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dove-awards-seven-figure-influencer-brief/</guid></item><item><title><![CDATA[What’s wrong with media planning?]]></title><description><![CDATA[The role has been "underfunded, rushed and reduced to frameworks rather than applying quality, human thinking", according to Pippa Glucklich.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/whats-wrong-with-media-planning/</link><pubDate>Fri, 17 Apr 2026 12:21:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/whats-wrong-with-media-planning/</guid></item><item><title><![CDATA[The Standard's Dan Locke to join The Independent in new tie-up]]></title><description><![CDATA[Independent Media completed deal to run digital operations of The Standard.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-standards-dan-locke-to-join-the-independent-in-new-tie-up/</link><pubDate>Fri, 17 Apr 2026 12:21:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-standards-dan-locke-to-join-the-independent-in-new-tie-up/</guid></item><item><title><![CDATA[Benoit Vatere&amp;#8217;s Case for Keeping Liquid Death Dangerous at Scale]]></title><description><![CDATA[Building the cult favorite beverage brand to $1 billion using mystique.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/benoit-vatereamp8217s-case-for-keeping-liquid-death-dangerous-at-scale/</link><pubDate>Fri, 17 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/benoit-vatereamp8217s-case-for-keeping-liquid-death-dangerous-at-scale/</guid></item><item><title><![CDATA[Ads of the Week: 9 Campaigns That Caught Our Eye, From American Eagle to Nespresso]]></title><description><![CDATA[American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-american-eagle-to-nespresso/</link><pubDate>Fri, 17 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-american-eagle-to-nespresso/</guid></item><item><title><![CDATA[Campaign and Marketing Week to co-host sessions as Campaign House returns to Cannes Lions]]></title><description><![CDATA[Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket&rsquo;s week of activities at the global advertising festival.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-and-marketing-week-to-co-host-sessions-as-campaign-house-returns-to-cannes-lions/</link><pubDate>Fri, 17 Apr 2026 07:59:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-and-marketing-week-to-co-host-sessions-as-campaign-house-returns-to-cannes-lions/</guid></item><item><title><![CDATA[David Tennant stars in Moneysupermarket campaign]]></title><description><![CDATA[New Commercial Arts created the ad.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/david-tennant-stars-in-moneysupermarket-campaign/</link><pubDate>Fri, 17 Apr 2026 01:54:31 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/david-tennant-stars-in-moneysupermarket-campaign/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Venue Experience]]></title><description><![CDATA[The winner in this category is "The Lighthouse: The First-Ever Creative Campus &amp; Studio Playground For The Creator Generation" by Whalar Group for The Lighthouse, part of Whalar Group.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-venue-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-venue-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: The Game Changer]]></title><description><![CDATA[The winner in this category is "Seat Salta Conmigo (Jump with Me)" by Experientia for Seat.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-the-game-changer/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-the-game-changer/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Staffing Agency of the Year]]></title><description><![CDATA[The winner in this category is Kru Live.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-staffing-agency-of-the-year/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-staffing-agency-of-the-year/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Production Experience]]></title><description><![CDATA[The winner in this category is "Space to Dream" by Amplify for Samsung.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-production-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-production-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Pop-Up Experience]]></title><description><![CDATA[The winner in this category is "The Book of Money" by BBH and Freuds for Monzo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-pop-up-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-pop-up-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Outstanding Creative Idea]]></title><description><![CDATA[The winner in this category is "Seat Salta Conmigo Jump with Me" by Experientia for Seat.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-outstanding-creative-idea/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-outstanding-creative-idea/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Outdoor Experience]]></title><description><![CDATA[The winner in this category is "KFC X Stranger Things - Hawkins Hotline" by Renaissance for KFC.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-outdoor-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-outdoor-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Integrated Marketing Campaign]]></title><description><![CDATA[The winner in this category is "Tena Men, Dry Manuary" by Zeal for Tena Men, Essity.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-integrated-marketing-campaign/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-integrated-marketing-campaign/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Global Brand Activation]]></title><description><![CDATA[The winner in this category is "Corona: Beach 100" by Wink for Ab InBev.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-global-brand-activation/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-global-brand-activation/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Food Experience]]></title><description><![CDATA[The winner in this category is "Bar Tender by Wingstop" by Factory360 for Wingstop &amp; Vayner Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-food-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-food-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Experiences for Good]]></title><description><![CDATA[The winner in this category is "Beyond Boundaries" George P. Johnson for DP World.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-experiences-for-good/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-experiences-for-good/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Exhibition Experience]]></title><description><![CDATA[The winner in this category is "From Code to Court- The World&rsquo;s First Live AI Sports Experience" by Sportradar.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-exhibition-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-exhibition-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Digital Experience]]></title><description><![CDATA[The winner in this category is "Space to Dream" by Amplify for Samsung.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-digital-experience/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-digital-experience/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Debut Event]]></title><description><![CDATA[The winner in this category is "The Lost Dimensions" by Bearded Kitten for Beavertown.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-debut-event/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-debut-event/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Creative Experience Agency]]></title><description><![CDATA[The winner in this category is Bearded Kitten.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-creative-experience-agency/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-creative-experience-agency/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Creative Event of the Year]]></title><description><![CDATA[The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-creative-event-of-the-year/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-creative-event-of-the-year/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Collaboration]]></title><description><![CDATA[The winner in this category is "KFC x Greggs" by Freuds for KFC.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-collaboration/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-collaboration/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Brand Experience B2C - Europe]]></title><description><![CDATA[The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-brand-experience-b2c-europe/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-brand-experience-b2c-europe/</guid></item><item><title><![CDATA[Campaign Experience Awards winners 2026: Brand Experience B2B - ROW]]></title><description><![CDATA[The winner in this category is "Canva Create: Uncharted" by Canva.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-brand-experience-b2b-row/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-winners-2026-brand-experience-b2b-row/</guid></item><item><title><![CDATA[Campaign Experience Awards 2026: winners revealed]]></title><description><![CDATA[Experientia and Bearded Kitten were among the big winners at the Campaign Experience Awards at the Park Hyatt, London River Thames.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-2026-winners-revealed/</link><pubDate>Thu, 16 Apr 2026 23:57:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[“This isn’t blind optimism, it’s hard-won experience”: IPA Bellwether adland reaction]]></title><description><![CDATA[Leaders at Beyond, Joint, Imagination and Omnicom react to Q1 2026's rebound.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/this-isnt-blind-optimism-its-hard-won-experience-ipa-bellwether-adland-reaction/</link><pubDate>Thu, 16 Apr 2026 18:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/this-isnt-blind-optimism-its-hard-won-experience-ipa-bellwether-adland-reaction/</guid></item><item><title><![CDATA['This isn&rsquo;t blind optimism, it&rsquo;s hard-won experience': IPA Bellwether adland reaction]]></title><description><![CDATA[Leaders at Beyond, Joint, Imagination and Omnicom react to Q1 2026's rebound.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/this-isnrsquot-blind-optimism-itrsquos-hard-won-experience-ipa-bellwether-adland-reaction/</link><pubDate>Thu, 16 Apr 2026 18:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/this-isnrsquot-blind-optimism-itrsquos-hard-won-experience-ipa-bellwether-adland-reaction/</guid></item><item><title><![CDATA[‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship]]></title><description><![CDATA[Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brands-cant-guide-culture-creators-and-marketers-on-ditching-skin-deep-allyship/</link><pubDate>Thu, 16 Apr 2026 17:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brands-cant-guide-culture-creators-and-marketers-on-ditching-skin-deep-allyship/</guid></item><item><title><![CDATA[What Dove, Netflix, and Nike Didn&amp;#8217;t Do on Reddit Is Why They&amp;#8217;re Winning]]></title><description><![CDATA[Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-dove-netflix-and-nike-didnamp8217t-do-on-reddit-is-why-theyamp8217re-winning/</link><pubDate>Thu, 16 Apr 2026 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-dove-netflix-and-nike-didnamp8217t-do-on-reddit-is-why-theyamp8217re-winning/</guid></item><item><title><![CDATA[EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand]]></title><description><![CDATA[The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-complex-is-scaling-its-food-festival-family-style-into-a-year-round-media-brand/</link><pubDate>Thu, 16 Apr 2026 16:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-complex-is-scaling-its-food-festival-family-style-into-a-year-round-media-brand/</guid></item><item><title><![CDATA[ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl]]></title><description><![CDATA[At Social Media Week, ESPN announces a new Creator Network initiative for the upcoming NFL and college football seasons.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/espn-reveals-football-focused-creator-program-ahead-of-2027-super-bowl/</link><pubDate>Thu, 16 Apr 2026 16:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/espn-reveals-football-focused-creator-program-ahead-of-2027-super-bowl/</guid></item><item><title><![CDATA[Bob Liodice Will Step Down as the ANA&amp;#8217;s CEO at the End of 2026]]></title><description><![CDATA[The end of a three-decade tenure at advertising's largest trade organization.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bob-liodice-will-step-down-as-the-anaamp8217s-ceo-at-the-end-of-2026/</link><pubDate>Thu, 16 Apr 2026 16:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bob-liodice-will-step-down-as-the-anaamp8217s-ceo-at-the-end-of-2026/</guid></item><item><title><![CDATA[Holland &amp; Barrett OOH campaign spells out what bodies need]]></title><description><![CDATA[Lucky Generals created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/holland-amp-barrett-ooh-campaign-spells-out-what-bodies-need/</link><pubDate>Thu, 16 Apr 2026 16:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/holland-amp-barrett-ooh-campaign-spells-out-what-bodies-need/</guid></item><item><title><![CDATA[How The Daily Show Is Outsmarting the Social Media Algorithm]]></title><description><![CDATA[The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-the-daily-show-is-outsmarting-the-social-media-algorithm/</link><pubDate>Thu, 16 Apr 2026 15:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-the-daily-show-is-outsmarting-the-social-media-algorithm/</guid></item><item><title><![CDATA[Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more]]></title><description><![CDATA[Campaign's weekly round-up of pitches, reviews and account wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-ibm-adidas-vax-brita-mr-porky-laneige-princes-and-more/</link><pubDate>Thu, 16 Apr 2026 15:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-ibm-adidas-vax-brita-mr-porky-laneige-princes-and-more/</guid></item><item><title><![CDATA[Why brands can’t afford to be silent in the sound-on era]]></title><description><![CDATA[&ldquo;If you don&rsquo;t have a sound-on strategy, your brand simply isn&rsquo;t being heard&rdquo;: Campaign and PMW delve into why audio has become a core pillar of effective omnichannel strategies, in conversation with Spotify, Amazon and Arla]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-brands-cant-afford-to-be-silent-in-the-sound-on-era/</link><pubDate>Thu, 16 Apr 2026 14:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-brands-cant-afford-to-be-silent-in-the-sound-on-era/</guid></item><item><title><![CDATA[How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand]]></title><description><![CDATA[Elias Weiss Friedman is expanding into new formats including YouTube.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-the-dogist-turned-his-passion-for-photographing-dogs-into-a-media-brand/</link><pubDate>Thu, 16 Apr 2026 14:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-the-dogist-turned-his-passion-for-photographing-dogs-into-a-media-brand/</guid></item><item><title><![CDATA[Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood]]></title><description><![CDATA[Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/liquid-death-and-pop-tarts-team-up-to-ruin-boring-adulthood/</link><pubDate>Thu, 16 Apr 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/liquid-death-and-pop-tarts-team-up-to-ruin-boring-adulthood/</guid></item><item><title><![CDATA[Why Dr Pepper Became Its Own Biggest Fan on Social]]></title><description><![CDATA[The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-dr-pepper-became-its-own-biggest-fan-on-social/</link><pubDate>Thu, 16 Apr 2026 13:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-dr-pepper-became-its-own-biggest-fan-on-social/</guid></item><item><title><![CDATA[BBH London hires strategy partner for health]]></title><description><![CDATA[New hire reports to agency&rsquo;s CSO Will Lion and deputy CSO Saskia Jones.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bbh-london-hires-strategy-partner-for-health/</link><pubDate>Thu, 16 Apr 2026 13:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bbh-london-hires-strategy-partner-for-health/</guid></item><item><title><![CDATA[Clare Chapman announces new role]]></title><description><![CDATA[Alongside Amanda Singleton, former account executive at Salesforce, Chapman has joined Brixton Finishing School.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/clare-chapman-announces-new-role/</link><pubDate>Thu, 16 Apr 2026 12:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/clare-chapman-announces-new-role/</guid></item><item><title><![CDATA[Renault showcases electric models at Oxford Street pop-up]]></title><description><![CDATA[Avantegarde created the activation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/renault-showcases-electric-models-at-oxford-street-pop-up/</link><pubDate>Thu, 16 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/renault-showcases-electric-models-at-oxford-street-pop-up/</guid></item><item><title><![CDATA[Average salary growth in creative industries drops to 1.7%]]></title><description><![CDATA[It is slowest growth since the pre-pandemic era and below the ONS UK private sector average of 3.4%.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/average-salary-growth-in-creative-industries-drops-to-17/</link><pubDate>Thu, 16 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/average-salary-growth-in-creative-industries-drops-to-17/</guid></item><item><title><![CDATA[Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.]]></title><description><![CDATA[The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jessica-yellin-built-news-not-noise-on-instagram-now-youtube-is-the-next-frontier/</link><pubDate>Thu, 16 Apr 2026 11:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jessica-yellin-built-news-not-noise-on-instagram-now-youtube-is-the-next-frontier/</guid></item><item><title><![CDATA[FTC settles alleged boycott and “unlawful collusion” between WPP, Publicis and Dentsu]]></title><description><![CDATA[Complaint alleged WPP, Publicis and Dentsu used trade associations to promote &ldquo;demonetisation of disfavoured political viewpoints&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ftc-settles-alleged-boycott-and-unlawful-collusion-between-wpp-publicis-and-dentsu/</link><pubDate>Thu, 16 Apr 2026 10:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ftc-settles-alleged-boycott-and-unlawful-collusion-between-wpp-publicis-and-dentsu/</guid></item><item><title><![CDATA[UK marketing budgets revised upwards despite geopolitical unrest]]></title><description><![CDATA[The author of the report said it was a recognition that advertisers' needed to "maintain competitive advantage as challenges persist".]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uk-marketing-budgets-revised-upwards-despite-geopolitical-unrest/</link><pubDate>Thu, 16 Apr 2026 01:23:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uk-marketing-budgets-revised-upwards-despite-geopolitical-unrest/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP, Uncommon, Omnicom, Neverland, Ogilvy, AA, McDonald&rsquo;s, BT and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-uncommon-omnicom-neverland-ogilvy-aa-mcdonaldrsquos-bt-and-more/</link><pubDate>Wed, 15 Apr 2026 18:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-uncommon-omnicom-neverland-ogilvy-aa-mcdonaldrsquos-bt-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP, Uncommon Creative Studio, mFuse, BT Group, AA, McDonald&rsquo;s and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-uncommon-creative-studio-mfuse-bt-group-aa-mcdonaldrsquos-and-more/</link><pubDate>Wed, 15 Apr 2026 18:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-uncommon-creative-studio-mfuse-bt-group-aa-mcdonaldrsquos-and-more/</guid></item><item><title><![CDATA[Adidas reviews £377m global media account]]></title><description><![CDATA[WPP Media&rsquo;s EssenceMediacom is the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adidas-reviews-377m-global-media-account/</link><pubDate>Wed, 15 Apr 2026 17:47:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adidas-reviews-377m-global-media-account/</guid></item><item><title><![CDATA[Anglian Home Improvements unveils brand refresh by The Gate]]></title><description><![CDATA[&ldquo;The nation&rsquo;s favourite&rdquo; celebrates the trust Anglian Home Improvements has earned over the past 60 years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anglian-home-improvements-unveils-brand-refresh-by-the-gate/</link><pubDate>Wed, 15 Apr 2026 15:18:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anglian-home-improvements-unveils-brand-refresh-by-the-gate/</guid></item><item><title><![CDATA[Mr Porky picks lead creative and media agency]]></title><description><![CDATA[Appointment follows two-way competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mr-porky-picks-lead-creative-and-media-agency/</link><pubDate>Wed, 15 Apr 2026 12:51:46 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mr-porky-picks-lead-creative-and-media-agency/</guid></item><item><title><![CDATA[Vax selects the7stars following six-agency pitch]]></title><description><![CDATA[Account was worth &pound;37m in 2025 according to COMvergence.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vax-selects-the7stars-following-six-agency-pitch/</link><pubDate>Wed, 15 Apr 2026 12:20:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vax-selects-the7stars-following-six-agency-pitch/</guid></item><item><title><![CDATA[Rob Gold named EMEA leader at B2B marketing company Trilliad]]></title><description><![CDATA[Gold was formerly president at Dentsu&rsquo;s B2B division.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rob-gold-named-emea-leader-at-b2b-marketing-company-trilliad/</link><pubDate>Wed, 15 Apr 2026 12:20:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rob-gold-named-emea-leader-at-b2b-marketing-company-trilliad/</guid></item><item><title><![CDATA[Malaysia Airlines appoints global digital creative agency]]></title><description><![CDATA[The global marketing remit spans 20 countries, including the UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/malaysia-airlines-appoints-global-digital-creative-agency/</link><pubDate>Wed, 15 Apr 2026 12:20:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/malaysia-airlines-appoints-global-digital-creative-agency/</guid></item><item><title><![CDATA[Pinterest turns to real life amid social media backlash]]></title><description><![CDATA[First campaign under new CMO Claudine Cheever was created in-house by Pinterest&rsquo;s House of Creative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pinterest-turns-to-real-life-amid-social-media-backlash/</link><pubDate>Wed, 15 Apr 2026 12:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pinterest-turns-to-real-life-amid-social-media-backlash/</guid></item><item><title><![CDATA[Havas grows 2.5% in Q1 as acquisitions make initial impact]]></title><description><![CDATA[Results show impact of multiple acquisitions, including Bearded Kitten in the UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-grows-25-in-q1-as-acquisitions-make-initial-impact/</link><pubDate>Wed, 15 Apr 2026 11:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-grows-25-in-q1-as-acquisitions-make-initial-impact/</guid></item><item><title><![CDATA[Havas grows 2.5% in Q1, shows first impact of acquisitions]]></title><description><![CDATA[Results show impact of multiple acquisitions, including Bearded Kitten in the UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-grows-25-in-q1-shows-first-impact-of-acquisitions/</link><pubDate>Wed, 15 Apr 2026 11:44:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-grows-25-in-q1-shows-first-impact-of-acquisitions/</guid></item><item><title><![CDATA[ASA bans first ads based on less-healthy food rules]]></title><description><![CDATA[Two ads for Lidl and Iceland were banned, while ads for On The Beach and German Doner Kebab were found to be compliant.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/asa-bans-first-ads-based-on-less-healthy-food-rules/</link><pubDate>Wed, 15 Apr 2026 01:10:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/asa-bans-first-ads-based-on-less-healthy-food-rules/</guid></item><item><title><![CDATA[AA appoints Charlie Rudd as vice-president and Natalie Bell as Front Foot chair]]></title><description><![CDATA[Charlie Rudd, chief executive of Publicis Groupe UK&rsquo;s Creative Practice, is the Advertising Association&rsquo;s first vice-president.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aa-appoints-charlie-rudd-as-vice-president-and-natalie-bell-as-front-foot-chair/</link><pubDate>Wed, 15 Apr 2026 01:10:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aa-appoints-charlie-rudd-as-vice-president-and-natalie-bell-as-front-foot-chair/</guid></item><item><title><![CDATA[Nespresso pop-up brings fans into Dua Lipa’s world with pickle and cola coffee]]></title><description><![CDATA[Event is inspired by a new ad with the singer, who is a brand ambassador.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nespresso-pop-up-brings-fans-into-dua-lipas-world-with-pickle-and-cola-coffee/</link><pubDate>Tue, 14 Apr 2026 14:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nespresso-pop-up-brings-fans-into-dua-lipas-world-with-pickle-and-cola-coffee/</guid></item><item><title><![CDATA[WPP appoints chief people officer as part of Elevate28 strategy]]></title><description><![CDATA[Appointments of Mark Taylor and Marie-Claire Barker feed into aim to create a collective culture at WPP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-appoints-chief-people-officer-as-part-of-elevate28-strategy/</link><pubDate>Tue, 14 Apr 2026 13:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-appoints-chief-people-officer-as-part-of-elevate28-strategy/</guid></item><item><title><![CDATA[Sparks appoints Sebastian Dreyfus as managing director EMEA]]></title><description><![CDATA[Dreyfus will report to Melissa Levy, president of Sparks.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sparks-appoints-sebastian-dreyfus-as-managing-director-emea/</link><pubDate>Tue, 14 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sparks-appoints-sebastian-dreyfus-as-managing-director-emea/</guid></item><item><title><![CDATA[Media Smart and AA roll out pre-local elections revamp of political ads awareness drive]]></title><description><![CDATA[Advertising Association and Media Smart seek to educate first-time voters.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/media-smart-and-aa-roll-out-pre-local-elections-revamp-of-political-ads-awareness-drive/</link><pubDate>Tue, 14 Apr 2026 12:25:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/media-smart-and-aa-roll-out-pre-local-elections-revamp-of-political-ads-awareness-drive/</guid></item><item><title><![CDATA[Brita appoints new UK media agency]]></title><description><![CDATA[Appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brita-appoints-new-uk-media-agency/</link><pubDate>Tue, 14 Apr 2026 12:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brita-appoints-new-uk-media-agency/</guid></item><item><title><![CDATA[Campaign In-House Agency Awards 2026 opens for entries]]></title><description><![CDATA[The first deadline is 21 May.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-in-house-agency-awards-2026-opens-for-entries/</link><pubDate>Tue, 14 Apr 2026 11:43:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-in-house-agency-awards-2026-opens-for-entries/</guid></item><item><title><![CDATA[Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”]]></title><description><![CDATA[The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-grows-45-in-q1-as-arthur-sadoun-pans-squeeze-to-please-wall-street/</link><pubDate>Tue, 14 Apr 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-grows-45-in-q1-as-arthur-sadoun-pans-squeeze-to-please-wall-street/</guid></item><item><title><![CDATA[How responsible are brands for online safety on social platforms?]]></title><description><![CDATA[The Campaign Podcast features a discussion on harmful social media content and urges brands to demand transparency.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-responsible-are-brands-for-online-safety-on-social-platforms/</link><pubDate>Tue, 14 Apr 2026 07:51:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-responsible-are-brands-for-online-safety-on-social-platforms/</guid></item><item><title><![CDATA[Publicis Groupe Grows for 20th Straight Quarter, But Momentum Slows]]></title><description><![CDATA[Conflict in the Middle East weighed on the Group&rsquo;s revenue growth.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-grows-for-20th-straight-quarter-but-momentum-slows/</link><pubDate>Tue, 14 Apr 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-grows-for-20th-straight-quarter-but-momentum-slows/</guid></item><item><title><![CDATA[JCPenney Brings Its Battle Against Fashion Elitism to Women&amp;#8217;s Basketball]]></title><description><![CDATA[JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jcpenney-brings-its-battle-against-fashion-elitism-to-womenamp8217s-basketball/</link><pubDate>Tue, 14 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jcpenney-brings-its-battle-against-fashion-elitism-to-womenamp8217s-basketball/</guid></item><item><title><![CDATA[Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World]]></title><description><![CDATA[Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nespressos-gen-z-glow-up-dua-lipa-iced-drinks-and-a-bold-new-visual-world/</link><pubDate>Tue, 14 Apr 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nespressos-gen-z-glow-up-dua-lipa-iced-drinks-and-a-bold-new-visual-world/</guid></item><item><title><![CDATA[Will more brands appoint agencies without a pitch?]]></title><description><![CDATA[Campaign understands Microsoft appointed Publicis without a pitch as part of a wider partnership &ndash; does this signify a growing trend among brands procuring agencies?]]></description><link>https://www.newslocker.com/en-us/profession/advertising/will-more-brands-appoint-agencies-without-a-pitch/</link><pubDate>Mon, 13 Apr 2026 18:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/will-more-brands-appoint-agencies-without-a-pitch/</guid></item><item><title><![CDATA[Meta is Quietly Becoming a Bigger Ad Business Than Google]]></title><description><![CDATA[According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google&rsquo;s $239.54 billion.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/meta-is-quietly-becoming-a-bigger-ad-business-than-google/</link><pubDate>Mon, 13 Apr 2026 17:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/meta-is-quietly-becoming-a-bigger-ad-business-than-google/</guid></item><item><title><![CDATA[Ticker: Fox News Media Partners With Kalshi]]></title><description><![CDATA[Fox News Media joins CNN and CNBC in partnering with Kalshi.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-fox-news-media-partners-with-kalshi/</link><pubDate>Mon, 13 Apr 2026 17:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-fox-news-media-partners-with-kalshi/</guid></item><item><title><![CDATA[BT Group launches internal marketing agency co-led by Al Mackie]]></title><description><![CDATA[Agency covers creative advertising, alongside branding and strategy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bt-group-launches-internal-marketing-agency-co-led-by-al-mackie/</link><pubDate>Mon, 13 Apr 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bt-group-launches-internal-marketing-agency-co-led-by-al-mackie/</guid></item><item><title><![CDATA[Feral and Chuckles Studios sign deal on in-house production]]></title><description><![CDATA[Agreement is for two years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/feral-and-chuckles-studios-sign-deal-on-in-house-production/</link><pubDate>Mon, 13 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/feral-and-chuckles-studios-sign-deal-on-in-house-production/</guid></item><item><title><![CDATA[Premier Inn hires SNL UK star for social campaign on sleep science]]></title><description><![CDATA[Al Nash features in the social films, which follow renewed brand positioning.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/premier-inn-hires-snl-uk-star-for-social-campaign-on-sleep-science/</link><pubDate>Mon, 13 Apr 2026 12:51:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/premier-inn-hires-snl-uk-star-for-social-campaign-on-sleep-science/</guid></item><item><title><![CDATA[Feral picks Chuckles Studios to handle in-house production]]></title><description><![CDATA[Appointment is for two years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/feral-picks-chuckles-studios-to-handle-in-house-production/</link><pubDate>Mon, 13 Apr 2026 12:51:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/feral-picks-chuckles-studios-to-handle-in-house-production/</guid></item><item><title><![CDATA[Papa Johns ad spotlights the development of its sourdough]]></title><description><![CDATA[It was created by Bicycle Studio.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/papa-johns-ad-spotlights-the-development-of-its-sourdough/</link><pubDate>Mon, 13 Apr 2026 11:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/papa-johns-ad-spotlights-the-development-of-its-sourdough/</guid></item><item><title><![CDATA[Papa Johns ad spotlights the development of is sourdough]]></title><description><![CDATA[It was created by Bicycle Studio.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/papa-johns-ad-spotlights-the-development-of-is-sourdough/</link><pubDate>Mon, 13 Apr 2026 11:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/papa-johns-ad-spotlights-the-development-of-is-sourdough/</guid></item><item><title><![CDATA[WPP hires advisors for potential Burson sale – report]]></title><description><![CDATA[WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-advisors-for-potential-burson-sale-report/</link><pubDate>Mon, 13 Apr 2026 10:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-advisors-for-potential-burson-sale-report/</guid></item><item><title><![CDATA[WPP hires advisors for potential Burson sale]]></title><description><![CDATA[WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-advisors-for-potential-burson-sale/</link><pubDate>Mon, 13 Apr 2026 10:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-advisors-for-potential-burson-sale/</guid></item><item><title><![CDATA[The Newest Character on Netflix&amp;#8217;s Running Point? Jake From State Farm]]></title><description><![CDATA[Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-newest-character-on-netflixamp8217s-running-point-jake-from-state-farm/</link><pubDate>Mon, 13 Apr 2026 10:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-newest-character-on-netflixamp8217s-running-point-jake-from-state-farm/</guid></item><item><title><![CDATA[The Cockroach of Marketing Concepts Will Never Die]]></title><description><![CDATA[The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-cockroach-of-marketing-concepts-will-never-die/</link><pubDate>Mon, 13 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-cockroach-of-marketing-concepts-will-never-die/</guid></item><item><title><![CDATA[Possible Grew Sponsor Revenue 55% and Scored a YouTube Distribution Deal]]></title><description><![CDATA[Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/possible-grew-sponsor-revenue-55-and-scored-a-youtube-distribution-deal/</link><pubDate>Mon, 13 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/possible-grew-sponsor-revenue-55-and-scored-a-youtube-distribution-deal/</guid></item><item><title><![CDATA[Audio Ads Are Coming to 6,000 More Dollar General Stores]]></title><description><![CDATA[Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/audio-ads-are-coming-to-6000-more-dollar-general-stores/</link><pubDate>Mon, 13 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/audio-ads-are-coming-to-6000-more-dollar-general-stores/</guid></item><item><title><![CDATA[ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend]]></title><description><![CDATA[The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-agencies-advantage-publicis-groupe-takes-a-major-shot-to-grab-sports-spend/</link><pubDate>Mon, 13 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-agencies-advantage-publicis-groupe-takes-a-major-shot-to-grab-sports-spend/</guid></item><item><title><![CDATA[Sue Higgs exits mFuse]]></title><description><![CDATA[Higgs was executive creative director at the agency.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sue-higgs-exits-mfuse/</link><pubDate>Fri, 10 Apr 2026 18:17:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sue-higgs-exits-mfuse/</guid></item><item><title><![CDATA[Revolving Door Roundup: CNN Names Alex MacCallum COO]]></title><description><![CDATA[CNN names new COO and other moves from around the news industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/revolving-door-roundup-cnn-names-alex-maccallum-coo/</link><pubDate>Fri, 10 Apr 2026 18:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/revolving-door-roundup-cnn-names-alex-maccallum-coo/</guid></item><item><title><![CDATA[Giffgaff, ITV, Paddy Power and Rightmove among top brands speaking at Media 360]]></title><description><![CDATA[Two-day conference includes sessions with broadcaster Grace Dent and Alastair Campbell from The Rest Is Politics.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/giffgaff-itv-paddy-power-and-rightmove-among-top-brands-speaking-at-media-360/</link><pubDate>Fri, 10 Apr 2026 17:38:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/giffgaff-itv-paddy-power-and-rightmove-among-top-brands-speaking-at-media-360/</guid></item><item><title><![CDATA[WPP hires chief transformation officer to drive Cindy Rose's Elevate28]]></title><description><![CDATA[She joins from The Est&eacute;e Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP&rsquo;s three-year growth plan.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-chief-transformation-officer-to-drive-cindy-roses-elevate28/</link><pubDate>Fri, 10 Apr 2026 16:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-hires-chief-transformation-officer-to-drive-cindy-roses-elevate28/</guid></item><item><title><![CDATA[Goodstuff jumps into April EMEA new-business rankings]]></title><description><![CDATA[Meanwhile, PHD maintains its number one spot.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/goodstuff-jumps-into-april-emea-new-business-rankings/</link><pubDate>Fri, 10 Apr 2026 16:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/goodstuff-jumps-into-april-emea-new-business-rankings/</guid></item><item><title><![CDATA[YouTuber Jesser Launches Parent Company, Preps Business Expansion]]></title><description><![CDATA[The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/youtuber-jesser-launches-parent-company-preps-business-expansion/</link><pubDate>Fri, 10 Apr 2026 15:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/youtuber-jesser-launches-parent-company-preps-business-expansion/</guid></item><item><title><![CDATA[Allwyn's podcast returns to ask celebrities what they would do with &pound;200m]]></title><description><![CDATA[The campaign is delivered by Hearts &amp; Science and the podcast is produced by Acast.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/allwyns-podcast-returns-to-ask-celebrities-what-they-would-do-with-pound200m/</link><pubDate>Fri, 10 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/allwyns-podcast-returns-to-ask-celebrities-what-they-would-do-with-pound200m/</guid></item><item><title><![CDATA[Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald&amp;#8217;s, and more]]></title><description><![CDATA[A weekly roundup of the biggest U.S. and global brand leadership appointments.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-exits-at-babylist-openai-mcdonaldamp8217s-and-more/</link><pubDate>Fri, 10 Apr 2026 13:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marketers-on-the-move-hires-and-exits-at-babylist-openai-mcdonaldamp8217s-and-more/</guid></item><item><title><![CDATA[Giffgaff hosts self-care experience in East London]]></title><description><![CDATA[Splendid Communications created the pop-up.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/giffgaff-hosts-self-care-experience-in-east-london/</link><pubDate>Fri, 10 Apr 2026 13:09:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/giffgaff-hosts-self-care-experience-in-east-london/</guid></item><item><title><![CDATA[Riviera Travel embarks on creative review]]></title><description><![CDATA[Kitchen worked on the account for six years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/riviera-travel-embarks-on-creative-review/</link><pubDate>Fri, 10 Apr 2026 12:31:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/riviera-travel-embarks-on-creative-review/</guid></item><item><title><![CDATA[Colart appoints The Kite Factory to media account]]></title><description><![CDATA[Appointment follows competitive pitch and brief covers the UK, France and North America.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/colart-appoints-the-kite-factory-to-media-account/</link><pubDate>Fri, 10 Apr 2026 12:31:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/colart-appoints-the-kite-factory-to-media-account/</guid></item><item><title><![CDATA[Meta removes ads from lawyers seeking users to sue its platforms]]></title><description><![CDATA[Tech company is disallowing lawyers to &ldquo;profit from [its] platforms while claiming they are harmful&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/meta-removes-ads-from-lawyers-seeking-users-to-sue-its-platforms/</link><pubDate>Fri, 10 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/meta-removes-ads-from-lawyers-seeking-users-to-sue-its-platforms/</guid></item><item><title><![CDATA[WPP Taps Est&eacute;e Lauder&amp;#8217;s Anne-Isabelle Choueiri as Chief Transformation Officer]]></title><description><![CDATA[She&rsquo;ll be central to the holdco's three-year turnaround plan.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-taps-esteacutee-lauderamp8217s-anne-isabelle-choueiri-as-chief-transformation-officer/</link><pubDate>Fri, 10 Apr 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-taps-esteacutee-lauderamp8217s-anne-isabelle-choueiri-as-chief-transformation-officer/</guid></item><item><title><![CDATA[Omnicom lands IBM's global media account]]></title><description><![CDATA[WPP Media, the incumbent, did not defend the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-lands-ibms-global-media-account/</link><pubDate>Fri, 10 Apr 2026 11:16:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-lands-ibms-global-media-account/</guid></item><item><title><![CDATA[Week of March 30 Cable News Ratings: Wednesday’s Live Events Lift Cable Networks]]></title><description><![CDATA[Fox News was the most-watched network during President Donald Trump&rsquo;s primetime address.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-30-cable-news-ratings-wednesdays-live-events-lift-cable-networks/</link><pubDate>Fri, 10 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-30-cable-news-ratings-wednesdays-live-events-lift-cable-networks/</guid></item><item><title><![CDATA[Stagwell Brings in Growth Chief to Step Up Push for Big Clients]]></title><description><![CDATA[Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stagwell-brings-in-growth-chief-to-step-up-push-for-big-clients/</link><pubDate>Fri, 10 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stagwell-brings-in-growth-chief-to-step-up-push-for-big-clients/</guid></item><item><title><![CDATA[Purpose Awards 2026: shortlist revealed]]></title><description><![CDATA[The shortlist for the Purpose Awards 2026, from PRWeek, Campaign and Third Sector, has been revealed.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/purpose-awards-2026-shortlist-revealed/</link><pubDate>Fri, 10 Apr 2026 10:18:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/purpose-awards-2026-shortlist-revealed/</guid></item><item><title><![CDATA[Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola]]></title><description><![CDATA[On, Coca-Cola, WNBA, Wise, AT&amp;;T, and more are behind the week's standout ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-on-to-coca-cola/</link><pubDate>Fri, 10 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-on-to-coca-cola/</guid></item><item><title><![CDATA[Uncommon hires Robyn D’Arcy as head of data and Steph Morrow as head of cultural strategy]]></title><description><![CDATA[Robyn D&rsquo;Arcy and Steph Morrow will report to Uncommon CSO Tobey Duncan and co-founder Lucy Jameson.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uncommon-hires-robyn-darcy-as-head-of-data-and-steph-morrow-as-head-of-cultural-strategy/</link><pubDate>Fri, 10 Apr 2026 07:29:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uncommon-hires-robyn-darcy-as-head-of-data-and-steph-morrow-as-head-of-cultural-strategy/</guid></item><item><title><![CDATA[AppLovin&amp;#8217;s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down]]></title><description><![CDATA[Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/applovinamp8217s-ceo-is-no-longer-board-chair-and-two-top-execs-are-stepping-down/</link><pubDate>Thu, 09 Apr 2026 19:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/applovinamp8217s-ceo-is-no-longer-board-chair-and-two-top-execs-are-stepping-down/</guid></item><item><title><![CDATA[Asahi Super Dry pop-up brings Tokyo’s streets to Manchester]]></title><description><![CDATA[The experience aims to blend football culture, fashion and fandom and will take place on 18 and 19 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/asahi-super-dry-pop-up-brings-tokyos-streets-to-manchester/</link><pubDate>Thu, 09 Apr 2026 18:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/asahi-super-dry-pop-up-brings-tokyos-streets-to-manchester/</guid></item><item><title><![CDATA[Build Your First AI Agent at Social Media Week]]></title><description><![CDATA[Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/build-your-first-ai-agent-at-social-media-week/</link><pubDate>Thu, 09 Apr 2026 17:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/build-your-first-ai-agent-at-social-media-week/</guid></item><item><title><![CDATA[EXCLUSIVE: Intuit Is Shutting Down Its Ad Network for Small Businesses]]></title><description><![CDATA[SMB MediaLabs launched in 2023.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-intuit-is-shutting-down-its-ad-network-for-small-businesses/</link><pubDate>Thu, 09 Apr 2026 17:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-intuit-is-shutting-down-its-ad-network-for-small-businesses/</guid></item><item><title><![CDATA[Greggs hires Zoe Harris as customer and marketing director]]></title><description><![CDATA[Harris replaces Hannah Squirrell, who has stepped down to retire.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/greggs-hires-zoe-harris-as-customer-and-marketing-director/</link><pubDate>Thu, 09 Apr 2026 16:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/greggs-hires-zoe-harris-as-customer-and-marketing-director/</guid></item><item><title><![CDATA[Pitch Update: Netflix, Microsoft, Volkswagen, Vodafone, Irn-Bru, Saga, Wingstop, IG and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-netflix-microsoft-volkswagen-vodafone-irn-bru-saga-wingstop-ig-and-more/</link><pubDate>Thu, 09 Apr 2026 15:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-netflix-microsoft-volkswagen-vodafone-irn-bru-saga-wingstop-ig-and-more/</guid></item><item><title><![CDATA[WhatsApp and Facebook team up with Arsenal to celebrate football group chats]]></title><description><![CDATA[Global partnership includes hero film and in-person and digital experiences for fans.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/whatsapp-and-facebook-team-up-with-arsenal-to-celebrate-football-group-chats/</link><pubDate>Thu, 09 Apr 2026 15:15:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/whatsapp-and-facebook-team-up-with-arsenal-to-celebrate-football-group-chats/</guid></item><item><title><![CDATA[Nurofen aims to turn the tables for women in the &ldquo;pain game"]]></title><description><![CDATA[Work was created by McCann London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nurofen-aims-to-turn-the-tables-for-women-in-the-ldquopain-game/</link><pubDate>Thu, 09 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nurofen-aims-to-turn-the-tables-for-women-in-the-ldquopain-game/</guid></item><item><title><![CDATA[Persil and Arsenal Women unveil OOH campaign to get girls playing outside]]></title><description><![CDATA[Research found that girls are withdrawing from unstructured play outside by eight years old.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/persil-and-arsenal-women-unveil-ooh-campaign-to-get-girls-playing-outside/</link><pubDate>Thu, 09 Apr 2026 14:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/persil-and-arsenal-women-unveil-ooh-campaign-to-get-girls-playing-outside/</guid></item><item><title><![CDATA[Staysure appoints Goodstuff to media account]]></title><description><![CDATA[Incumbent on the account was All Response Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/staysure-appoints-goodstuff-to-media-account/</link><pubDate>Thu, 09 Apr 2026 12:45:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/staysure-appoints-goodstuff-to-media-account/</guid></item><item><title><![CDATA[Saga sets sail on brand strategy review]]></title><description><![CDATA[Ingenuity+ is running the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/saga-sets-sail-on-brand-strategy-review/</link><pubDate>Thu, 09 Apr 2026 12:45:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/saga-sets-sail-on-brand-strategy-review/</guid></item><item><title><![CDATA[Martin Sorrell continues to fire shots]]></title><description><![CDATA[Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn&rsquo;t need to exist on a standalone basis.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/martin-sorrell-continues-to-fire-shots/</link><pubDate>Thu, 09 Apr 2026 11:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/martin-sorrell-continues-to-fire-shots/</guid></item><item><title><![CDATA[Holland &amp; Barrett gives the body a voice in first work by Lucky Generals]]></title><description><![CDATA[&ldquo;Back your body&rdquo; features a choir of singing body parts.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/holland-amp-barrett-gives-the-body-a-voice-in-first-work-by-lucky-generals/</link><pubDate>Thu, 09 Apr 2026 01:47:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/holland-amp-barrett-gives-the-body-a-voice-in-first-work-by-lucky-generals/</guid></item><item><title><![CDATA[Why Every Streaming Service Suddenly Wants a Podcast Strategy]]></title><description><![CDATA[According to some media executives, podcasts are the new day-time television.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-every-streaming-service-suddenly-wants-a-podcast-strategy/</link><pubDate>Wed, 08 Apr 2026 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-every-streaming-service-suddenly-wants-a-podcast-strategy/</guid></item><item><title><![CDATA[Here Are the Cable News Ratings for March 2026]]></title><description><![CDATA[Fox News and CNN experienced across-the-board gains for the month.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/here-are-the-cable-news-ratings-for-march-2026/</link><pubDate>Wed, 08 Apr 2026 19:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/here-are-the-cable-news-ratings-for-march-2026/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Publicis, WPP Media, M&amp;C Saatchi, Uncovered, Jungle Creations, OpenAI and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-publicis-wpp-media-mampc-saatchi-uncovered-jungle-creations-openai-and-more/</link><pubDate>Wed, 08 Apr 2026 18:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-publicis-wpp-media-mampc-saatchi-uncovered-jungle-creations-openai-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: Publicis Groupe, WPP Media, Jungle Creations, OpenAI, Uncovered and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-publicis-groupe-wpp-media-jungle-creations-openai-uncovered-and-more/</link><pubDate>Wed, 08 Apr 2026 18:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-publicis-groupe-wpp-media-jungle-creations-openai-uncovered-and-more/</guid></item><item><title><![CDATA[AMC Networks Is No More. Bow Before AMC Global Media.]]></title><description><![CDATA[AMC Networks officially changes its name to AMC Global Media ahead of upfront season.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amc-networks-is-no-more-bow-before-amc-global-media/</link><pubDate>Wed, 08 Apr 2026 18:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amc-networks-is-no-more-bow-before-amc-global-media/</guid></item><item><title><![CDATA[Marmite ads show ingredients' reaction to cooking with the spread]]></title><description><![CDATA[Adam &amp; Eve\TBWA created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/marmite-ads-show-ingredients-reaction-to-cooking-with-the-spread/</link><pubDate>Wed, 08 Apr 2026 18:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/marmite-ads-show-ingredients-reaction-to-cooking-with-the-spread/</guid></item><item><title><![CDATA[Coca-Cola World Cup spot explores emotional journey of football]]></title><description><![CDATA[&ldquo;Uncanned emotions&rdquo; was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/coca-cola-world-cup-spot-explores-emotional-journey-of-football/</link><pubDate>Wed, 08 Apr 2026 18:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/coca-cola-world-cup-spot-explores-emotional-journey-of-football/</guid></item><item><title><![CDATA[Always Alpha Acquires Tennis Management Firm Courtside Talent]]></title><description><![CDATA[This is the first acquisition for the women's sports-focused agency.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/always-alpha-acquires-tennis-management-firm-courtside-talent/</link><pubDate>Wed, 08 Apr 2026 15:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/always-alpha-acquires-tennis-management-firm-courtside-talent/</guid></item><item><title><![CDATA[Publicis wins Microsoft media account without a pitch as part of expanded partnership]]></title><description><![CDATA[Two companies &ldquo;will leverage each other&rsquo;s expertise to embed agentic AI&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-wins-microsoft-media-account-without-a-pitch-as-part-of-expanded-partnership/</link><pubDate>Wed, 08 Apr 2026 15:41:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-wins-microsoft-media-account-without-a-pitch-as-part-of-expanded-partnership/</guid></item><item><title><![CDATA[Three executives depart amid ‘changing of the guard’ at The Trade Desk]]></title><description><![CDATA[TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/three-executives-depart-amid-changing-of-the-guard-at-the-trade-desk/</link><pubDate>Wed, 08 Apr 2026 15:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/three-executives-depart-amid-changing-of-the-guard-at-the-trade-desk/</guid></item><item><title><![CDATA[Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte]]></title><description><![CDATA[Balancing brand and performance marketing.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/experiential-retail-as-a-loyalty-driver-at-a-heritage-brand-with-tecovas-ceo-david-lafitte/</link><pubDate>Wed, 08 Apr 2026 15:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/experiential-retail-as-a-loyalty-driver-at-a-heritage-brand-with-tecovas-ceo-david-lafitte/</guid></item><item><title><![CDATA[Netflix steps into the ring with Domino's and Sky Vegas for first UK live boxing broadcast]]></title><description><![CDATA[Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-steps-into-the-ring-with-dominos-and-sky-vegas-for-first-uk-live-boxing-broadcast/</link><pubDate>Wed, 08 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-steps-into-the-ring-with-dominos-and-sky-vegas-for-first-uk-live-boxing-broadcast/</guid></item><item><title><![CDATA[Netflix names sponsors for first UK live boxing broadcast]]></title><description><![CDATA[Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-names-sponsors-for-first-uk-live-boxing-broadcast/</link><pubDate>Wed, 08 Apr 2026 14:30:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-names-sponsors-for-first-uk-live-boxing-broadcast/</guid></item><item><title><![CDATA[Inch's animated ad shows an apple's journey from pip to sip]]></title><description><![CDATA[The campaign was created by Otherway.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/inchs-animated-ad-shows-an-apples-journey-from-pip-to-sip/</link><pubDate>Wed, 08 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/inchs-animated-ad-shows-an-apples-journey-from-pip-to-sip/</guid></item><item><title><![CDATA[Jeff Shell Reportedly Out as Paramount President]]></title><description><![CDATA[Shell was previously ousted from NBCUniversal in 2023.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jeff-shell-reportedly-out-as-paramount-president/</link><pubDate>Wed, 08 Apr 2026 14:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jeff-shell-reportedly-out-as-paramount-president/</guid></item><item><title><![CDATA[Uncovered expands creative department and launches art and design arm]]></title><description><![CDATA[New recruits will report to executive creative director Mitch Syrett.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uncovered-expands-creative-department-and-launches-art-and-design-arm/</link><pubDate>Wed, 08 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uncovered-expands-creative-department-and-launches-art-and-design-arm/</guid></item><item><title><![CDATA[KitKat outdoor ads put people taking breaks into logo]]></title><description><![CDATA[VML UK created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/kitkat-outdoor-ads-put-people-taking-breaks-into-logo/</link><pubDate>Wed, 08 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/kitkat-outdoor-ads-put-people-taking-breaks-into-logo/</guid></item><item><title><![CDATA[Irn-Bru Ice Cream flavour returns with social ads by Leith]]></title><description><![CDATA[Irn-Bru appointed Lucky Generals to creative account last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-ice-cream-flavour-returns-with-social-ads-by-leith/</link><pubDate>Wed, 08 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-ice-cream-flavour-returns-with-social-ads-by-leith/</guid></item><item><title><![CDATA[Havas CEO Yannick Bolloré earned £6m in 2025]]></title><description><![CDATA[The chief executive received a base salary of &pound;1.3m.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-ceo-yannick-bollor-earned-6m-in-2025/</link><pubDate>Wed, 08 Apr 2026 12:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-ceo-yannick-bollor-earned-6m-in-2025/</guid></item><item><title><![CDATA[Irn-Bru Ice Cream flavour returns with social ads starring Mr Softie]]></title><description><![CDATA[The work was created by Leith.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-ice-cream-flavour-returns-with-social-ads-starring-mr-softie/</link><pubDate>Wed, 08 Apr 2026 12:17:41 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-ice-cream-flavour-returns-with-social-ads-starring-mr-softie/</guid></item><item><title><![CDATA[MS NOW Names Executive Producers for 4 New Shows]]></title><description><![CDATA[MS NOW's new shows launch in June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ms-now-names-executive-producers-for-4-new-shows/</link><pubDate>Wed, 08 Apr 2026 12:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ms-now-names-executive-producers-for-4-new-shows/</guid></item><item><title><![CDATA[Pippa Glucklich, David Wilding and more assemble Media Planning Group]]></title><description><![CDATA[Group is launching in partnership with Account Planning Group.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pippa-glucklich-david-wilding-and-more-assemble-media-planning-group/</link><pubDate>Wed, 08 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pippa-glucklich-david-wilding-and-more-assemble-media-planning-group/</guid></item><item><title><![CDATA[The Publicis-Microsoft Deal is Bigger Than You Think]]></title><description><![CDATA[As well as winning Microsoft&rsquo;s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-publicis-microsoft-deal-is-bigger-than-you-think/</link><pubDate>Wed, 08 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-publicis-microsoft-deal-is-bigger-than-you-think/</guid></item><item><title><![CDATA[Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future]]></title><description><![CDATA[The independent PR agencies join forces as an integrated marketing shop with AI at the core]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lippe-taylor-and-twelvenote-rebrand-as-prompt-betting-on-ai-native-future/</link><pubDate>Wed, 08 Apr 2026 10:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lippe-taylor-and-twelvenote-rebrand-as-prompt-betting-on-ai-native-future/</guid></item><item><title><![CDATA[Ogilvy Taps Carol Reed to Serve as Its First Global Chief Innovation Officer]]></title><description><![CDATA[The ad industry veteran aims to unify AI, tech, and product innovation efforts across the Ogilvy network.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ogilvy-taps-carol-reed-to-serve-as-its-first-global-chief-innovation-officer/</link><pubDate>Wed, 08 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ogilvy-taps-carol-reed-to-serve-as-its-first-global-chief-innovation-officer/</guid></item><item><title><![CDATA[OpenAI CMO Kate Rouch steps down]]></title><description><![CDATA[Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-cmo-kate-rouch-steps-down/</link><pubDate>Tue, 07 Apr 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-cmo-kate-rouch-steps-down/</guid></item><item><title><![CDATA[Wise’s debut work by Ace of Hearts features OOH for parody banks]]></title><description><![CDATA[The campaign includes a Transport for London takeover.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wises-debut-work-by-ace-of-hearts-features-ooh-for-parody-banks/</link><pubDate>Tue, 07 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wises-debut-work-by-ace-of-hearts-features-ooh-for-parody-banks/</guid></item><item><title><![CDATA[Red Bull takes over Royal Albert Hall with esports tournament]]></title><description><![CDATA[We Are Collider created the event.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/red-bull-takes-over-royal-albert-hall-with-esports-tournament/</link><pubDate>Tue, 07 Apr 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/red-bull-takes-over-royal-albert-hall-with-esports-tournament/</guid></item><item><title><![CDATA[Volkswagen appoints global social media agency]]></title><description><![CDATA[New agency won car brand's business after a multi-stage pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/volkswagen-appoints-global-social-media-agency/</link><pubDate>Tue, 07 Apr 2026 14:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/volkswagen-appoints-global-social-media-agency/</guid></item><item><title><![CDATA[Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash]]></title><description><![CDATA[Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wireless-cancelled-drinks-brands-pull-sponsorship-after-kanye-west-backlash/</link><pubDate>Tue, 07 Apr 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wireless-cancelled-drinks-brands-pull-sponsorship-after-kanye-west-backlash/</guid></item><item><title><![CDATA[Pepsi, Diageo and AB InBev pull sponsorship of Wireless after Kanye West backlash]]></title><description><![CDATA[The drinks brands' decision follows widespread criticism of the London festival's booking of West.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pepsi-diageo-and-ab-inbev-pull-sponsorship-of-wireless-after-kanye-west-backlash/</link><pubDate>Tue, 07 Apr 2026 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pepsi-diageo-and-ab-inbev-pull-sponsorship-of-wireless-after-kanye-west-backlash/</guid></item><item><title><![CDATA[Jungle Creations hires chief executive from Kepler]]></title><description><![CDATA[Mallory Simmonds replaces Melissa Chapman, who left in February.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jungle-creations-hires-chief-executive-from-kepler/</link><pubDate>Tue, 07 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jungle-creations-hires-chief-executive-from-kepler/</guid></item><item><title><![CDATA[Macmillan Cancer Support campaign explores gaps in cancer care]]></title><description><![CDATA[AMV BBDO created the ad.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/macmillan-cancer-support-campaign-explores-gaps-in-cancer-care/</link><pubDate>Tue, 07 Apr 2026 12:49:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/macmillan-cancer-support-campaign-explores-gaps-in-cancer-care/</guid></item><item><title><![CDATA[Wingstop launches UK media review]]></title><description><![CDATA[Ingenuity+ is assisting with the process.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wingstop-launches-uk-media-review/</link><pubDate>Tue, 07 Apr 2026 12:14:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wingstop-launches-uk-media-review/</guid></item><item><title><![CDATA[Ocean Outdoor: entries open for 2026 Digital Creative Competition]]></title><description><![CDATA[TBWA\MCR won the Grand Prix last year for its work with charity Prost8.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ocean-outdoor-entries-open-for-2026-digital-creative-competition/</link><pubDate>Tue, 07 Apr 2026 12:14:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ocean-outdoor-entries-open-for-2026-digital-creative-competition/</guid></item><item><title><![CDATA[Pitch Update: Microsoft, BMW, Samsung, Vax, Savlon, Polestar, White Claw, Lovehoney and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-microsoft-bmw-samsung-vax-savlon-polestar-white-claw-lovehoney-and-more/</link><pubDate>Tue, 07 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-microsoft-bmw-samsung-vax-savlon-polestar-white-claw-lovehoney-and-more/</guid></item><item><title><![CDATA[Why are in-house teams taking top talent from agencies?]]></title><description><![CDATA[ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-are-in-house-teams-taking-top-talent-from-agencies/</link><pubDate>Tue, 07 Apr 2026 07:42:40 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-are-in-house-teams-taking-top-talent-from-agencies/</guid></item><item><title><![CDATA[This Is the First Quarter 2026 Cable News Ratings Report]]></title><description><![CDATA[All three cable networks had double-digit growth in total viewers and the Adults 25-54 demo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/this-is-the-first-quarter-2026-cable-news-ratings-report/</link><pubDate>Mon, 06 Apr 2026 18:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/this-is-the-first-quarter-2026-cable-news-ratings-report/</guid></item><item><title><![CDATA[Savannah Guthrie Returns to Today After 2 Month Absence]]></title><description><![CDATA['Here we go. Ready or not, let&rsquo;s do the news.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/savannah-guthrie-returns-to-today-after-2-month-absence/</link><pubDate>Mon, 06 Apr 2026 17:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/savannah-guthrie-returns-to-today-after-2-month-absence/</guid></item><item><title><![CDATA[Steamy Dating Site Ashley Madison Ditches Infidelity in Pursuit of Single Women]]></title><description><![CDATA[Formerly catered to people looking to engage in affairs, the dating site changes tact a decade after its high profile data breach]]></description><link>https://www.newslocker.com/en-us/profession/advertising/steamy-dating-site-ashley-madison-ditches-infidelity-in-pursuit-of-single-women/</link><pubDate>Mon, 06 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/steamy-dating-site-ashley-madison-ditches-infidelity-in-pursuit-of-single-women/</guid></item><item><title><![CDATA[Dollar Shave Club Launches Its First Products for Women by Removing the “Pink Pastel Garbage”]]></title><description><![CDATA[Dollar Shave Club, which has traditionally focused on men, is making its first foray into products developed specifically for women.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dollar-shave-club-launches-its-first-products-for-women-by-removing-the-pink-pastel-garbage/</link><pubDate>Mon, 06 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dollar-shave-club-launches-its-first-products-for-women-by-removing-the-pink-pastel-garbage/</guid></item><item><title><![CDATA[ADWEEK Creativity Advantage: Brand Entertainment Meets Its Moment]]></title><description><![CDATA[More brands are investing in original entertainment, but not all will succeed.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-creativity-advantage-brand-entertainment-meets-its-moment/</link><pubDate>Mon, 06 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-creativity-advantage-brand-entertainment-meets-its-moment/</guid></item><item><title><![CDATA[Ticker: ABC News Anchor Reportedly Exiting]]></title><description><![CDATA[CNN and ABC News lead the news outlets in Webby nominations.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-abc-news-anchor-reportedly-exiting/</link><pubDate>Fri, 03 Apr 2026 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-abc-news-anchor-reportedly-exiting/</guid></item><item><title><![CDATA[Here Are the 2026 Q1 Morning Show Ratings]]></title><description><![CDATA[Today was also the top show for the week of March 23.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/here-are-the-2026-q1-morning-show-ratings/</link><pubDate>Fri, 03 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/here-are-the-2026-q1-morning-show-ratings/</guid></item><item><title><![CDATA[CorePower Yoga Is Turning an Ancient Ritual Into a Modern Movement]]></title><description><![CDATA[Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/corepower-yoga-is-turning-an-ancient-ritual-into-a-modern-movement/</link><pubDate>Fri, 03 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/corepower-yoga-is-turning-an-ancient-ritual-into-a-modern-movement/</guid></item><item><title><![CDATA[Ads of the Week: 12 Campaigns That Caught Our Eye, From KFC to Pringles]]></title><description><![CDATA[KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-kfc-to-pringles/</link><pubDate>Fri, 03 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-12-campaigns-that-caught-our-eye-from-kfc-to-pringles/</guid></item><item><title><![CDATA[ADWEEK Commerce Advantage: Agentic Commerce Is the Hottest Buzzword That Nobody’s Figured Out]]></title><description><![CDATA[Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-commerce-advantage-agentic-commerce-is-the-hottest-buzzword-that-nobodys-figured-out/</link><pubDate>Thu, 02 Apr 2026 19:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-commerce-advantage-agentic-commerce-is-the-hottest-buzzword-that-nobodys-figured-out/</guid></item><item><title><![CDATA[Brands Beloved by People Risk Being Invisible to AI]]></title><description><![CDATA[The same qualities that drive successful brand turnarounds also drive AI visibility.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brands-beloved-by-people-risk-being-invisible-to-ai/</link><pubDate>Thu, 02 Apr 2026 19:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brands-beloved-by-people-risk-being-invisible-to-ai/</guid></item><item><title><![CDATA[Atomic London owed more than £5m when it went into administration]]></title><description><![CDATA[Creditors include the independent agency&rsquo;s employees&rsquo; pensions and HMRC.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/atomic-london-owed-more-than-5m-when-it-went-into-administration/</link><pubDate>Thu, 02 Apr 2026 19:00:21 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/atomic-london-owed-more-than-5m-when-it-went-into-administration/</guid></item><item><title><![CDATA[Microsoft appoints global media agency]]></title><description><![CDATA[UK portion of the account is worth an estimated &pound;34m.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/microsoft-appoints-global-media-agency/</link><pubDate>Thu, 02 Apr 2026 16:13:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/microsoft-appoints-global-media-agency/</guid></item><item><title><![CDATA[Chupa Chups OOH campaign masks up to highlight &ldquo;wrestling-free" packaging]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/chupa-chups-ooh-campaign-masks-up-to-highlight-ldquowrestling-free-packaging/</link><pubDate>Thu, 02 Apr 2026 15:46:38 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/chupa-chups-ooh-campaign-masks-up-to-highlight-ldquowrestling-free-packaging/</guid></item><item><title><![CDATA[Publicis Groupe acquires 160over90 to “disrupt” sport sector]]></title><description><![CDATA[Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network&rsquo;s &ldquo;next big bet&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-acquires-160over90-to-disrupt-sport-sector/</link><pubDate>Thu, 02 Apr 2026 14:50:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-acquires-160over90-to-disrupt-sport-sector/</guid></item><item><title><![CDATA[Sundial Media &amp;amp; Technology Group Names Amanda Butler As First CMO]]></title><description><![CDATA[The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sundial-media-ampamp-technology-group-names-amanda-butler-as-first-cmo/</link><pubDate>Thu, 02 Apr 2026 14:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sundial-media-ampamp-technology-group-names-amanda-butler-as-first-cmo/</guid></item><item><title><![CDATA[Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics]]></title><description><![CDATA[The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/complex-strikes-multiyear-sports-betting-prediction-market-partnership-with-fanatics/</link><pubDate>Thu, 02 Apr 2026 14:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/complex-strikes-multiyear-sports-betting-prediction-market-partnership-with-fanatics/</guid></item><item><title><![CDATA[TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront]]></title><description><![CDATA[The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/televisaunivision-and-nielsen-secure-measurement-deal-ahead-of-upfront/</link><pubDate>Thu, 02 Apr 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/televisaunivision-and-nielsen-secure-measurement-deal-ahead-of-upfront/</guid></item><item><title><![CDATA[Mark Anthony Brands International reviews global social and influencer account]]></title><description><![CDATA[Creativebrief is handling the review.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mark-anthony-brands-international-reviews-global-social-and-influencer-account/</link><pubDate>Thu, 02 Apr 2026 13:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mark-anthony-brands-international-reviews-global-social-and-influencer-account/</guid></item><item><title><![CDATA[Week of March 23 Cable News Ratings: Fox News Only Network to Grow Across the Board]]></title><description><![CDATA[March Madness action didn't interfere with Fox News' gains.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-23-cable-news-ratings-fox-news-only-network-to-grow-across-the-board/</link><pubDate>Thu, 02 Apr 2026 13:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-23-cable-news-ratings-fox-news-only-network-to-grow-across-the-board/</guid></item><item><title><![CDATA[Starling campaign spotlights small habits that make people “good with money”]]></title><description><![CDATA[The Sunshine Company created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/starling-campaign-spotlights-small-habits-that-make-people-good-with-money/</link><pubDate>Thu, 02 Apr 2026 13:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/starling-campaign-spotlights-small-habits-that-make-people-good-with-money/</guid></item><item><title><![CDATA[Loveholidays makes TV debut with ITV sponsorship]]></title><description><![CDATA[Campaign comprises idents using puns from classic film titles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/loveholidays-makes-tv-debut-with-itv-sponsorship/</link><pubDate>Thu, 02 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/loveholidays-makes-tv-debut-with-itv-sponsorship/</guid></item><item><title><![CDATA[WPP Media’s global chief strategy officer retires]]></title><description><![CDATA[Damian Blackden leaves ad industry after 37 years in media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-medias-global-chief-strategy-officer-retires/</link><pubDate>Thu, 02 Apr 2026 12:46:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-medias-global-chief-strategy-officer-retires/</guid></item><item><title><![CDATA[Ofcom research finds rise in concern over online risks versus benefits]]></title><description><![CDATA[Findings published following landmark trial on the harms of Meta and YouTube.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ofcom-research-finds-rise-in-concern-over-online-risks-versus-benefits/</link><pubDate>Thu, 02 Apr 2026 12:46:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ofcom-research-finds-rise-in-concern-over-online-risks-versus-benefits/</guid></item><item><title><![CDATA[Loveholidays makes TV debut with £1.5m ITV sponsorship]]></title><description><![CDATA[Campaign comprises idents using puns from classic film titles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/loveholidays-makes-tv-debut-with-15m-itv-sponsorship/</link><pubDate>Thu, 02 Apr 2026 12:46:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/loveholidays-makes-tv-debut-with-15m-itv-sponsorship/</guid></item><item><title><![CDATA[Movers &amp; Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-essencemediacom-monks-anomaly-neverland-dept-born-social-and-more/</link><pubDate>Thu, 02 Apr 2026 12:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-essencemediacom-monks-anomaly-neverland-dept-born-social-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: EssenceMediacom, Monks, Dept, Born Social, Anomaly, Serviceplan and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-essencemediacom-monks-dept-born-social-anomaly-serviceplan-and-more/</link><pubDate>Thu, 02 Apr 2026 12:13:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-essencemediacom-monks-dept-born-social-anomaly-serviceplan-and-more/</guid></item><item><title><![CDATA[UK media new-business rankings: final 2025 table]]></title><description><![CDATA[WPP Media, PHD and Publicis Groupe featured in the top three.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uk-media-new-business-rankings-final-2025-table/</link><pubDate>Thu, 02 Apr 2026 10:37:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uk-media-new-business-rankings-final-2025-table/</guid></item><item><title><![CDATA[UK creative new-business rankings: final 2025 table]]></title><description><![CDATA[VCCP, Lucky Generals and Omnicom Group featured in the top three.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/uk-creative-new-business-rankings-final-2025-table/</link><pubDate>Thu, 02 Apr 2026 10:37:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uk-creative-new-business-rankings-final-2025-table/</guid></item><item><title><![CDATA[The Feeding Frenzy Fueling Food Media M&amp;amp;A]]></title><description><![CDATA[Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-feeding-frenzy-fueling-food-media-mampampa/</link><pubDate>Wed, 01 Apr 2026 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-feeding-frenzy-fueling-food-media-mampampa/</guid></item><item><title><![CDATA[Is the future of production aligned with media rather than creative?]]></title><description><![CDATA[Campaign asks adland about production's place in advertising, after reporting Heineken&rsquo;s global review aligns production with media, rather than creative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/is-the-future-of-production-aligned-with-media-rather-than-creative/</link><pubDate>Wed, 01 Apr 2026 19:38:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/is-the-future-of-production-aligned-with-media-rather-than-creative/</guid></item><item><title><![CDATA[Social highlights from KitKat, Domino's, Ryanair, Pringles and more]]></title><description><![CDATA[KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald&rsquo;s burger review, and One Pound Fish Man returns to screens.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/social-highlights-from-kitkat-dominos-ryanair-pringles-and-more/</link><pubDate>Wed, 01 Apr 2026 15:27:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/social-highlights-from-kitkat-dominos-ryanair-pringles-and-more/</guid></item><item><title><![CDATA[Cornetto's summer campaign captures everyday moments of &ldquo;unwrapping&rdquo;]]></title><description><![CDATA[Lola Madrid created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cornettos-summer-campaign-captures-everyday-moments-of-ldquounwrappingrdquo/</link><pubDate>Wed, 01 Apr 2026 15:27:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cornettos-summer-campaign-captures-everyday-moments-of-ldquounwrappingrdquo/</guid></item><item><title><![CDATA[Real-Time AI Video Is Nvidia&amp;#8217;s New Pitch to Agencies&mdash;and It&amp;#8217;s Turning Creatives Into Curators]]></title><description><![CDATA[S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/real-time-ai-video-is-nvidiaamp8217s-new-pitch-to-agenciesmdashand-itamp8217s-turning-creatives-into-curators/</link><pubDate>Wed, 01 Apr 2026 15:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/real-time-ai-video-is-nvidiaamp8217s-new-pitch-to-agenciesmdashand-itamp8217s-turning-creatives-into-curators/</guid></item><item><title><![CDATA[We Are Social ECD leaves to join MSQ’s Smarts]]></title><description><![CDATA[New hire was poached by the MSQ agency.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/we-are-social-ecd-leaves-to-join-msqs-smarts/</link><pubDate>Wed, 01 Apr 2026 13:18:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/we-are-social-ecd-leaves-to-join-msqs-smarts/</guid></item><item><title><![CDATA[Neverland hires Bill Murphy as head of strategy]]></title><description><![CDATA[Bill Murphy previously worked at Neverland on a freelance basis.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/neverland-hires-bill-murphy-as-head-of-strategy/</link><pubDate>Wed, 01 Apr 2026 13:18:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/neverland-hires-bill-murphy-as-head-of-strategy/</guid></item><item><title><![CDATA[Decoding the class of ’26: the logic and craft behind the School Reports aesthetic]]></title><description><![CDATA[The conceptual breakthrough came from a bit of mathematical fate.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/decoding-the-class-of-26-the-logic-and-craft-behind-the-school-reports-aesthetic/</link><pubDate>Wed, 01 Apr 2026 13:18:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/decoding-the-class-of-26-the-logic-and-craft-behind-the-school-reports-aesthetic/</guid></item><item><title><![CDATA[What can the ad industry learn from psychologists?]]></title><description><![CDATA[WPP's chief executive, Cindy Rose, has brought in psychologist Dr Michael Gervais to boost the company's morale.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/what-can-the-ad-industry-learn-from-psychologists/</link><pubDate>Wed, 01 Apr 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/what-can-the-ad-industry-learn-from-psychologists/</guid></item><item><title><![CDATA[WPP launches AI editor for media clients’ YouTube ads]]></title><description><![CDATA[New tools co-developed with Google as part of WPP&rsquo;s $400m AI partnership with YouTube.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-launches-ai-editor-for-media-clients-youtube-ads/</link><pubDate>Wed, 01 Apr 2026 12:38:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-launches-ai-editor-for-media-clients-youtube-ads/</guid></item><item><title><![CDATA[Primark debuts fake premium fashion brand for immersive social experiment]]></title><description><![CDATA[Momentum created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/primark-debuts-fake-premium-fashion-brand-for-immersive-social-experiment/</link><pubDate>Wed, 01 Apr 2026 12:38:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/primark-debuts-fake-premium-fashion-brand-for-immersive-social-experiment/</guid></item><item><title><![CDATA[Entries open for Campaign Ad Net Zero Awards 2026]]></title><description><![CDATA[Release of new awards playbook aims to help entrants.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/entries-open-for-campaign-ad-net-zero-awards-2026/</link><pubDate>Wed, 01 Apr 2026 12:38:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/entries-open-for-campaign-ad-net-zero-awards-2026/</guid></item><item><title><![CDATA[Vax launches £37m media review]]></title><description><![CDATA[Campaign understands multiple agencies are pitching for the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vax-launches-37m-media-review/</link><pubDate>Wed, 01 Apr 2026 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vax-launches-37m-media-review/</guid></item><item><title><![CDATA[How Bayer Uses AI to Avoid Sending Customers to its Competition]]></title><description><![CDATA[As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who&rsquo;s watching to ensure its all working together to build brand [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-bayer-uses-ai-to-avoid-sending-customers-to-its-competition/</link><pubDate>Wed, 01 Apr 2026 12:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-bayer-uses-ai-to-avoid-sending-customers-to-its-competition/</guid></item><item><title><![CDATA[YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan]]></title><description><![CDATA[YouTube Brandcast 2026 takes placeon Wednesday, May 13.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/youtube-reveals-upfront-event-details-including-trevor-noah-and-chappell-roan/</link><pubDate>Wed, 01 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/youtube-reveals-upfront-event-details-including-trevor-noah-and-chappell-roan/</guid></item><item><title><![CDATA[Move Over, Sabrina Carpenter: Pringles Has a New Chip-Made Love Interest]]></title><description><![CDATA[Pringles' unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/move-over-sabrina-carpenter-pringles-has-a-new-chip-made-love-interest/</link><pubDate>Wed, 01 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/move-over-sabrina-carpenter-pringles-has-a-new-chip-made-love-interest/</guid></item><item><title><![CDATA[Campaign School Reports Tracker returns for 2026]]></title><description><![CDATA[The historical database shows how agencies have performed since 2011.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-school-reports-tracker-returns-for-2026/</link><pubDate>Wed, 01 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-school-reports-tracker-returns-for-2026/</guid></item><item><title><![CDATA[2026 NFL Draft Ad Looks to Smash Expectations With 2 Steelers Legends]]></title><description><![CDATA[Cam Heyward and Jerome Bettis star in 'Smash the Glass,' a new ad touting the 2026 Draft.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/2026-nfl-draft-ad-looks-to-smash-expectations-with-2-steelers-legends/</link><pubDate>Wed, 01 Apr 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/2026-nfl-draft-ad-looks-to-smash-expectations-with-2-steelers-legends/</guid></item><item><title><![CDATA[Why Unilever Gave Up Its Most Beloved Food Brands]]></title><description><![CDATA[Unilever&rsquo;s decision to combine its foods business with McCormick &amp; Company isn&rsquo;t a retreat from food, but a re-focus on areas where it can naturally make more money.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-unilever-gave-up-its-most-beloved-food-brands/</link><pubDate>Wed, 01 Apr 2026 10:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-unilever-gave-up-its-most-beloved-food-brands/</guid></item><item><title><![CDATA[1664 global campaign stars trio of Robert Pattinsons]]></title><description><![CDATA[Fold7 created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/1664-global-campaign-stars-trio-of-robert-pattinsons/</link><pubDate>Wed, 01 Apr 2026 09:51:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/1664-global-campaign-stars-trio-of-robert-pattinsons/</guid></item><item><title><![CDATA[The Job That Broke Gucci Also Built Hermès]]></title><description><![CDATA[In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-job-that-broke-gucci-also-built-herms/</link><pubDate>Wed, 01 Apr 2026 08:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-job-that-broke-gucci-also-built-herms/</guid></item><item><title><![CDATA[7 April Fools’ Day Brand Stunts That Almost Got Us]]></title><description><![CDATA[The best marketing pranks from Yahoo, Olipop, and more]]></description><link>https://www.newslocker.com/en-us/profession/advertising/7-april-fools-day-brand-stunts-that-almost-got-us/</link><pubDate>Wed, 01 Apr 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/7-april-fools-day-brand-stunts-that-almost-got-us/</guid></item><item><title><![CDATA[April Fool’s Day round-up: Tesco, Dyson, Warburtons, Terry’s Chocolate Orange and more]]></title><description><![CDATA[This years April Fool's work features giant eggs, chocolate-holding phone cases and a tinned pizza.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/april-fools-day-round-up-tesco-dyson-warburtons-terrys-chocolate-orange-and-more/</link><pubDate>Wed, 01 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/april-fools-day-round-up-tesco-dyson-warburtons-terrys-chocolate-orange-and-more/</guid></item><item><title><![CDATA[April Fool’s Day round-up: Heinz, Lego, Tesco, Terry’s Chocolate Orange, Dyson and more]]></title><description><![CDATA[This year's April Fool's work features edible mugs, chocolate-holding phone cases and a giant egg.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/april-fools-day-round-up-heinz-lego-tesco-terrys-chocolate-orange-dyson-and-more/</link><pubDate>Wed, 01 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/april-fools-day-round-up-heinz-lego-tesco-terrys-chocolate-orange-dyson-and-more/</guid></item><item><title><![CDATA[Saatchis New Creators' Showcase swaps Cannes for SXSW London after 35 years]]></title><description><![CDATA[Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/saatchis-new-creators-showcase-swaps-cannes-for-sxsw-london-after-35-years/</link><pubDate>Wed, 01 Apr 2026 01:31:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/saatchis-new-creators-showcase-swaps-cannes-for-sxsw-london-after-35-years/</guid></item><item><title><![CDATA[News Outlets Share Coverage Plans for Historic Artemis II Launch]]></title><description><![CDATA[The historic launch will take place from the Kennedy Space Center in Florida.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/news-outlets-share-coverage-plans-for-historic-artemis-ii-launch/</link><pubDate>Tue, 31 Mar 2026 19:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/news-outlets-share-coverage-plans-for-historic-artemis-ii-launch/</guid></item><item><title><![CDATA[International what day? Why one day for women isn’t enough]]></title><description><![CDATA[Imogen Tazzyman, ECD at McCann Manchester, explains why International Women&rsquo;s Day can&rsquo;t be a single-day gesture and how the Margot Collective is driving sustained change]]></description><link>https://www.newslocker.com/en-us/profession/advertising/international-what-day-why-one-day-for-women-isnt-enough/</link><pubDate>Tue, 31 Mar 2026 15:43:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/international-what-day-why-one-day-for-women-isnt-enough/</guid></item><item><title><![CDATA[Skoda UK and Chelsea FC Women save people from boring weekend plans]]></title><description><![CDATA[Leo UK created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/skoda-uk-and-chelsea-fc-women-save-people-from-boring-weekend-plans/</link><pubDate>Tue, 31 Mar 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/skoda-uk-and-chelsea-fc-women-save-people-from-boring-weekend-plans/</guid></item><item><title><![CDATA[Omnicom CEO John Wren earned $70m package in 2025]]></title><description><![CDATA[Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom&rsquo;s share price rises above a key threshold.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-ceo-john-wren-earned-70m-package-in-2025/</link><pubDate>Tue, 31 Mar 2026 13:06:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-ceo-john-wren-earned-70m-package-in-2025/</guid></item><item><title><![CDATA[Born Social appoints head of UK growth]]></title><description><![CDATA[Role will work with Croud&rsquo;s chief growth officer, James Wilde, on shared pitches.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/born-social-appoints-head-of-uk-growth/</link><pubDate>Tue, 31 Mar 2026 13:06:36 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/born-social-appoints-head-of-uk-growth/</guid></item><item><title><![CDATA[School Reports 2026: The most-read creative shops]]></title><description><![CDATA[Which creative agencies are readers most interested in this year?]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-the-most-read-creative-shops/</link><pubDate>Tue, 31 Mar 2026 12:40:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-the-most-read-creative-shops/</guid></item><item><title><![CDATA[DFS hosts nationwide sofa challenge for Britain’s Got Talent]]></title><description><![CDATA[N2O created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dfs-hosts-nationwide-sofa-challenge-for-britains-got-talent/</link><pubDate>Tue, 31 Mar 2026 12:40:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dfs-hosts-nationwide-sofa-challenge-for-britains-got-talent/</guid></item><item><title><![CDATA[School Reports 2026: The most-read media agencies]]></title><description><![CDATA[Which media agencies are readers most interested in this year?]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-the-most-read-media-agencies/</link><pubDate>Tue, 31 Mar 2026 12:11:37 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-the-most-read-media-agencies/</guid></item><item><title><![CDATA[Fandom-focused creative agency The Forge launches]]></title><description><![CDATA[The shop aims to help brands &ldquo;build relevance by understanding fandom as infrastructure, not subculture.&rdquo;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-creative-agency-the-forge-launches/</link><pubDate>Tue, 31 Mar 2026 11:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-creative-agency-the-forge-launches/</guid></item><item><title><![CDATA[Fandom-focused agency The Forge launches with former Jung von Matt Nerd GM and ECD Calvin Innes]]></title><description><![CDATA[Innes is joined by co-founders formerly from Jung von Matt Hamburg, Andre Price and Andrea Foth.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-agency-the-forge-launches-with-former-jung-von-matt-nerd-gm-and-ecd-calvin-innes/</link><pubDate>Tue, 31 Mar 2026 11:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-agency-the-forge-launches-with-former-jung-von-matt-nerd-gm-and-ecd-calvin-innes/</guid></item><item><title><![CDATA[Fandom-focused agency launches with former Jung von Matt Nerd GM and ECD Calvin Innes]]></title><description><![CDATA[Innes is joined by co-founders formerly from Jung von Matt Hamburg, Andre Price and Andrea Foth.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-agency-launches-with-former-jung-von-matt-nerd-gm-and-ecd-calvin-innes/</link><pubDate>Tue, 31 Mar 2026 11:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/fandom-focused-agency-launches-with-former-jung-von-matt-nerd-gm-and-ecd-calvin-innes/</guid></item><item><title><![CDATA[US shops dominate first indie league of 2026]]></title><description><![CDATA[Only one UK-based agency made the top 20.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/us-shops-dominate-first-indie-league-of-2026/</link><pubDate>Tue, 31 Mar 2026 11:50:42 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/us-shops-dominate-first-indie-league-of-2026/</guid></item><item><title><![CDATA[How can an agency score a 9 in Campaign’s School Reports?]]></title><description><![CDATA[Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-can-an-agency-score-a-9-in-campaigns-school-reports/</link><pubDate>Tue, 31 Mar 2026 07:53:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-can-an-agency-score-a-9-in-campaigns-school-reports/</guid></item><item><title><![CDATA[Missing People campaign highlights that tragedy is not entertainment]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/missing-people-campaign-highlights-that-tragedy-is-not-entertainment/</link><pubDate>Tue, 31 Mar 2026 01:29:35 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/missing-people-campaign-highlights-that-tragedy-is-not-entertainment/</guid></item><item><title><![CDATA[“Client-centricity is our new mantra”: new Dentsu CEO delivers first address to staff]]></title><description><![CDATA[Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/client-centricity-is-our-new-mantra-new-dentsu-ceo-delivers-first-address-to-staff/</link><pubDate>Mon, 30 Mar 2026 16:53:43 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/client-centricity-is-our-new-mantra-new-dentsu-ceo-delivers-first-address-to-staff/</guid></item><item><title><![CDATA[OpenAI’s ChatGPT Ads trial surpasses $100m in six weeks]]></title><description><![CDATA[The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openais-chatgpt-ads-trial-surpasses-100m-in-six-weeks/</link><pubDate>Mon, 30 Mar 2026 15:50:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openais-chatgpt-ads-trial-surpasses-100m-in-six-weeks/</guid></item><item><title><![CDATA[Monzo’s AJ Coyne: marketers should elevate brand building from “cost” to “investment”]]></title><description><![CDATA[Coyne spoke at Advertising Week Europe on 26 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/monzos-aj-coyne-marketers-should-elevate-brand-building-from-cost-to-investment/</link><pubDate>Mon, 30 Mar 2026 15:50:45 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/monzos-aj-coyne-marketers-should-elevate-brand-building-from-cost-to-investment/</guid></item><item><title><![CDATA[Serviceplan Group UK hires social team from Atomic London]]></title><description><![CDATA[The four appointments follow a &ldquo;growing client demand for social and creator expertise&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/serviceplan-group-uk-hires-social-team-from-atomic-london/</link><pubDate>Mon, 30 Mar 2026 13:21:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/serviceplan-group-uk-hires-social-team-from-atomic-london/</guid></item><item><title><![CDATA[Cadbury transforms press ads into packaging to help disguise Easter eggs]]></title><description><![CDATA[VCCP created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cadbury-transforms-press-ads-into-packaging-to-help-disguise-easter-eggs/</link><pubDate>Mon, 30 Mar 2026 13:21:33 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cadbury-transforms-press-ads-into-packaging-to-help-disguise-easter-eggs/</guid></item><item><title><![CDATA[X advertiser boycott lawsuit dismissed]]></title><description><![CDATA[The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/x-advertiser-boycott-lawsuit-dismissed/</link><pubDate>Mon, 30 Mar 2026 12:51:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/x-advertiser-boycott-lawsuit-dismissed/</guid></item><item><title><![CDATA[Morrisons TV ad for hot cross buns to air in LHF watershed]]></title><description><![CDATA[Campaign was created by Leo UK in partnership with Zenith UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/morrisons-tv-ad-for-hot-cross-buns-to-air-in-lhf-watershed/</link><pubDate>Mon, 30 Mar 2026 12:51:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/morrisons-tv-ad-for-hot-cross-buns-to-air-in-lhf-watershed/</guid></item><item><title><![CDATA[Covonia and Savlon owner Stada Thornton &amp; Ross kicks off UK media review]]></title><description><![CDATA[Stada Thornton &amp; Ross issues request for information.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/covonia-and-savlon-owner-stada-thornton-amp-ross-kicks-off-uk-media-review/</link><pubDate>Mon, 30 Mar 2026 12:51:39 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/covonia-and-savlon-owner-stada-thornton-amp-ross-kicks-off-uk-media-review/</guid></item><item><title><![CDATA[Samsung UK appoints strategic gaming partner]]></title><description><![CDATA[Appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/samsung-uk-appoints-strategic-gaming-partner/</link><pubDate>Mon, 30 Mar 2026 12:20:34 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/samsung-uk-appoints-strategic-gaming-partner/</guid></item><item><title><![CDATA[Peter Alexander Joins MS NOW as Daytime Anchor]]></title><description><![CDATA[Alexander was most recently at NBC News.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/peter-alexander-joins-ms-now-as-daytime-anchor/</link><pubDate>Mon, 30 Mar 2026 12:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/peter-alexander-joins-ms-now-as-daytime-anchor/</guid></item><item><title><![CDATA[Anomaly hires David Toussaint as first European head of comms strategy]]></title><description><![CDATA[David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anomaly-hires-david-toussaint-as-first-european-head-of-comms-strategy/</link><pubDate>Mon, 30 Mar 2026 12:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anomaly-hires-david-toussaint-as-first-european-head-of-comms-strategy/</guid></item><item><title><![CDATA[EXCLUSIVE: CourtAvenue Acquires GTX Solutions to Bolster Enterprise Data And AI Capabilities]]></title><description><![CDATA[The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-courtavenue-acquires-gtx-solutions-to-bolster-enterprise-data-and-ai-capabilities/</link><pubDate>Mon, 30 Mar 2026 11:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-courtavenue-acquires-gtx-solutions-to-bolster-enterprise-data-and-ai-capabilities/</guid></item><item><title><![CDATA[School Reports 2026: Which agencies improved their marks?]]></title><description><![CDATA[In total, 22 agencies improved their School Reports score this year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-which-agencies-improved-their-marks/</link><pubDate>Mon, 30 Mar 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-which-agencies-improved-their-marks/</guid></item><item><title><![CDATA[These 9 Shoptalk Conversations Are Shaping Commerce&amp;#8217;s Future]]></title><description><![CDATA[Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce&mdash;from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/these-9-shoptalk-conversations-are-shaping-commerceamp8217s-future/</link><pubDate>Sat, 28 Mar 2026 15:44:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/these-9-shoptalk-conversations-are-shaping-commerceamp8217s-future/</guid></item><item><title><![CDATA[Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Report]]></title><description><![CDATA[Rahel Solomon departs CNN, and Scott MacFarlane has a new home.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-versant-looking-to-acquire-voxs-podcast-division-according-to-report/</link><pubDate>Fri, 27 Mar 2026 19:34:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-versant-looking-to-acquire-voxs-podcast-division-according-to-report/</guid></item><item><title><![CDATA[State Street CMO John Brockelman&amp;#8217;s Unconventional Playbook for Financial Marketing Success]]></title><description><![CDATA[The man behind &ldquo;Fearless Girl&rdquo; shares how finance can inspire creativity.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/state-street-cmo-john-brockelmanamp8217s-unconventional-playbook-for-financial-marketing-success/</link><pubDate>Fri, 27 Mar 2026 18:53:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/state-street-cmo-john-brockelmanamp8217s-unconventional-playbook-for-financial-marketing-success/</guid></item><item><title><![CDATA[PayPal ads take good with the bad as Will Ferrell plays dual roles of angel and devil]]></title><description><![CDATA[Campaign was created by Leo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/paypal-ads-take-good-with-the-bad-as-will-ferrell-plays-dual-roles-of-angel-and-devil/</link><pubDate>Fri, 27 Mar 2026 16:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/paypal-ads-take-good-with-the-bad-as-will-ferrell-plays-dual-roles-of-angel-and-devil/</guid></item><item><title><![CDATA[Ian Russell challenges Instagram boss to “chat” at Cannes Lions]]></title><description><![CDATA[Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ian-russell-challenges-instagram-boss-to-chat-at-cannes-lions/</link><pubDate>Fri, 27 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ian-russell-challenges-instagram-boss-to-chat-at-cannes-lions/</guid></item><item><title><![CDATA[Former Atomic London staff complain to watchdog over missing pension payments]]></title><description><![CDATA[Atomic London went into administration earlier in March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-atomic-london-staff-complain-to-watchdog-over-missing-pension-payments/</link><pubDate>Fri, 27 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-atomic-london-staff-complain-to-watchdog-over-missing-pension-payments/</guid></item><item><title><![CDATA[Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Dies]]></title><description><![CDATA[Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bob-schmetterer-former-chairman-and-ceo-of-the-company-that-became-havas-worldwide-dies/</link><pubDate>Fri, 27 Mar 2026 14:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bob-schmetterer-former-chairman-and-ceo-of-the-company-that-became-havas-worldwide-dies/</guid></item><item><title><![CDATA[Loveholidays OOH campaign piggybacks on other brands]]></title><description><![CDATA[Ark Agency created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/loveholidays-ooh-campaign-piggybacks-on-other-brands/</link><pubDate>Fri, 27 Mar 2026 13:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/loveholidays-ooh-campaign-piggybacks-on-other-brands/</guid></item><item><title><![CDATA[Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructure]]></title><description><![CDATA[The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/angela-zepeda-xs-onetime-marketing-chief-out-amid-restructure/</link><pubDate>Fri, 27 Mar 2026 12:48:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/angela-zepeda-xs-onetime-marketing-chief-out-amid-restructure/</guid></item><item><title><![CDATA[Savannah Guthrie Returns to Today on April 6]]></title><description><![CDATA[Acknowledging how difficult the return will be, Guthrie says, 'I don&rsquo;t know if I&rsquo;ll belong anymore, but I would like to try.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/savannah-guthrie-returns-to-today-on-april-6/</link><pubDate>Fri, 27 Mar 2026 12:47:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/savannah-guthrie-returns-to-today-on-april-6/</guid></item><item><title><![CDATA[Melanoma Fund photo exhibition turns skin cancer into snowy peaks]]></title><description><![CDATA[Klick Health created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/melanoma-fund-photo-exhibition-turns-skin-cancer-into-snowy-peaks/</link><pubDate>Fri, 27 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/melanoma-fund-photo-exhibition-turns-skin-cancer-into-snowy-peaks/</guid></item><item><title><![CDATA[Costa Coffee tours giant iced matcha around UK]]></title><description><![CDATA[Circle Agency created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/costa-coffee-tours-giant-iced-matcha-around-uk/</link><pubDate>Fri, 27 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/costa-coffee-tours-giant-iced-matcha-around-uk/</guid></item><item><title><![CDATA[Costa Coffee embarks on tour of the UK with giant iced matcha cup]]></title><description><![CDATA[Circle Agency created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/costa-coffee-embarks-on-tour-of-the-uk-with-giant-iced-matcha-cup/</link><pubDate>Fri, 27 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/costa-coffee-embarks-on-tour-of-the-uk-with-giant-iced-matcha-cup/</guid></item><item><title><![CDATA[Spotify opens listening room in London for top 1% of fans]]></title><description><![CDATA[&ldquo;Spotify Listening Lounge&rdquo; is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-top-1-of-fans/</link><pubDate>Fri, 27 Mar 2026 12:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-top-1-of-fans/</guid></item><item><title><![CDATA[Spotify opens listening room in London for top 1% fans]]></title><description><![CDATA[&ldquo;Spotify Listening Lounge&rdquo; is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-top-1-fans/</link><pubDate>Fri, 27 Mar 2026 12:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-top-1-fans/</guid></item><item><title><![CDATA[Spotify opens listening room in London for premium users]]></title><description><![CDATA[&ldquo;Spotify Listening Lounge&rdquo; is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-premium-users/</link><pubDate>Fri, 27 Mar 2026 12:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/spotify-opens-listening-room-in-london-for-premium-users/</guid></item><item><title><![CDATA[School Reports: EssenceMediacom suffers biggest billings percentage drop in top 10 media shops]]></title><description><![CDATA[Just two agencies in Nielsen&rsquo;s top 10 reported year-on-year growth in billings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-essencemediacom-suffers-biggest-billings-percentage-drop-in-top-10-media-shops/</link><pubDate>Fri, 27 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-essencemediacom-suffers-biggest-billings-percentage-drop-in-top-10-media-shops/</guid></item><item><title><![CDATA[From Aerie to Equinox, Brands Are Leaning Into AI Fears]]></title><description><![CDATA[Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/from-aerie-to-equinox-brands-are-leaning-into-ai-fears/</link><pubDate>Fri, 27 Mar 2026 11:37:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/from-aerie-to-equinox-brands-are-leaning-into-ai-fears/</guid></item><item><title><![CDATA[As AI Fears Grow, Brands Are Virtue Signaling About The Tech]]></title><description><![CDATA[Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/as-ai-fears-grow-brands-are-virtue-signaling-about-the-tech/</link><pubDate>Fri, 27 Mar 2026 11:37:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/as-ai-fears-grow-brands-are-virtue-signaling-about-the-tech/</guid></item><item><title><![CDATA[School Reports 2026: VCCP ends year with highest billings among creative agencies]]></title><description><![CDATA[Lucky Generals also enters top 10 with a 90% rise in billings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-vccp-ends-year-with-highest-billings-among-creative-agencies/</link><pubDate>Fri, 27 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-vccp-ends-year-with-highest-billings-among-creative-agencies/</guid></item><item><title><![CDATA[BMW UK reviews £5m CRM and digital accounts]]></title><description><![CDATA[Review includes retailer marketing, websites and point of sale display.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bmw-uk-reviews-5m-crm-and-digital-accounts/</link><pubDate>Fri, 27 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bmw-uk-reviews-5m-crm-and-digital-accounts/</guid></item><item><title><![CDATA[Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos]]></title><description><![CDATA[This week's notable ads came from brands including Aerie, KFC, Peroni, and more.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-8-campaigns-that-caught-our-eye-from-aerie-to-cheetos/</link><pubDate>Fri, 27 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-8-campaigns-that-caught-our-eye-from-aerie-to-cheetos/</guid></item><item><title><![CDATA[E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop]]></title><description><![CDATA[There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/elf-beauty-says-ai-answer-engines-are-already-changing-how-people-shop/</link><pubDate>Thu, 26 Mar 2026 22:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/elf-beauty-says-ai-answer-engines-are-already-changing-how-people-shop/</guid></item><item><title><![CDATA[Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows]]></title><description><![CDATA[Uproxx TV pitches advertisers on CTV reach and 'super creators.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/uproxx-makes-play-for-tv-ad-spend-with-tiktok-ready-shows/</link><pubDate>Thu, 26 Mar 2026 20:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/uproxx-makes-play-for-tv-ad-spend-with-tiktok-ready-shows/</guid></item><item><title><![CDATA[Advertisers Say OpenAI Is Extending Its Ad Pilot Beyond April]]></title><description><![CDATA[The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/advertisers-say-openai-is-extending-its-ad-pilot-beyond-april/</link><pubDate>Thu, 26 Mar 2026 18:43:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/advertisers-say-openai-is-extending-its-ad-pilot-beyond-april/</guid></item><item><title><![CDATA[Pitch Update: Unilever, Boots, Netflix, IBM, Polestar, Onken, Lastminute.com and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-unilever-boots-netflix-ibm-polestar-onken-lastminutecom-and-more/</link><pubDate>Thu, 26 Mar 2026 16:23:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-unilever-boots-netflix-ibm-polestar-onken-lastminutecom-and-more/</guid></item><item><title><![CDATA[“Deeply concerning and frustrating”: adland reacts to government consultation on LHF ads]]></title><description><![CDATA[Consultation is open for 12 weeks (until 17 June).]]></description><link>https://www.newslocker.com/en-us/profession/advertising/deeply-concerning-and-frustrating-adland-reacts-to-government-consultation-on-lhf-ads/</link><pubDate>Thu, 26 Mar 2026 15:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/deeply-concerning-and-frustrating-adland-reacts-to-government-consultation-on-lhf-ads/</guid></item><item><title><![CDATA[Royal British Legion reviews creative agency relationships]]></title><description><![CDATA[Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney was the incumbent on the brand advertising account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/royal-british-legion-reviews-creative-agency-relationships/</link><pubDate>Thu, 26 Mar 2026 12:55:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/royal-british-legion-reviews-creative-agency-relationships/</guid></item><item><title><![CDATA[Agency of the Year winners "brave enough to show scars": John Lewis' Anna Braithwaite]]></title><description><![CDATA[Awards night took place in London last week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/agency-of-the-year-winners-brave-enough-to-show-scars-john-lewis-anna-braithwaite/</link><pubDate>Thu, 26 Mar 2026 12:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/agency-of-the-year-winners-brave-enough-to-show-scars-john-lewis-anna-braithwaite/</guid></item><item><title><![CDATA[Polestar launches global media review]]></title><description><![CDATA[Campaign understands Dentsu X is the incumbent in the UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/polestar-launches-global-media-review/</link><pubDate>Thu, 26 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/polestar-launches-global-media-review/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP, McCann, T&amp;P, UM, Feral, Allwyn, Global, Channel 4 and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-mccann-tampp-um-feral-allwyn-global-channel-4-and-more/</link><pubDate>Thu, 26 Mar 2026 11:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-mccann-tampp-um-feral-allwyn-global-channel-4-and-more/</guid></item><item><title><![CDATA[Cushelle unveils magazine made from toilet paper]]></title><description><![CDATA[Publicis London created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cushelle-unveils-magazine-made-from-toilet-paper/</link><pubDate>Wed, 25 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cushelle-unveils-magazine-made-from-toilet-paper/</guid></item><item><title><![CDATA[Allwyn's media director: in-house shop Studio 59 aiming for &ldquo;newsroom mentality&rdquo;]]></title><description><![CDATA[Ben Brown, media director at Allwyn, spoke at Advertising Week Europe on 24 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/allwyns-media-director-in-house-shop-studio-59-aiming-for-ldquonewsroom-mentalityrdquo/</link><pubDate>Wed, 25 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/allwyns-media-director-in-house-shop-studio-59-aiming-for-ldquonewsroom-mentalityrdquo/</guid></item><item><title><![CDATA[Reach launches events and experiential division]]></title><description><![CDATA[New division to build on publisher&rsquo;s Pride of Britain and Pride of Scotland Awards]]></description><link>https://www.newslocker.com/en-us/profession/advertising/reach-launches-events-and-experiential-division/</link><pubDate>Wed, 25 Mar 2026 14:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/reach-launches-events-and-experiential-division/</guid></item><item><title><![CDATA[UM UK names PHD's Sarah Nugent as CEO]]></title><description><![CDATA[Kara Osborne departed the role in October 2025]]></description><link>https://www.newslocker.com/en-us/profession/advertising/um-uk-names-phds-sarah-nugent-as-ceo/</link><pubDate>Wed, 25 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/um-uk-names-phds-sarah-nugent-as-ceo/</guid></item><item><title><![CDATA[School Reports 2026: Which agencies got the highest marks?]]></title><description><![CDATA[Four agencies were awarded the top mark, compared to none last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-which-agencies-got-the-highest-marks/</link><pubDate>Wed, 25 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/school-reports-2026-which-agencies-got-the-highest-marks/</guid></item><item><title><![CDATA[Lastminute.com picks BBH to create new brand platform]]></title><description><![CDATA[The work is set to launch in the summer and the agency has been working on the account since the beginning of the year.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lastminutecom-picks-bbh-to-create-new-brand-platform/</link><pubDate>Wed, 25 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lastminutecom-picks-bbh-to-create-new-brand-platform/</guid></item><item><title><![CDATA[Optimum Nutrition owner appoints commerce agency of record]]></title><description><![CDATA[Appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/optimum-nutrition-owner-appoints-commerce-agency-of-record/</link><pubDate>Wed, 25 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/optimum-nutrition-owner-appoints-commerce-agency-of-record/</guid></item><item><title><![CDATA[The Trade Desk says Omnicom audits ‘have not identified any issues’]]></title><description><![CDATA[The demand-side platform (DSP) pushes back on Omnicom&rsquo;s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-says-omnicom-audits-have-not-identified-any-issues/</link><pubDate>Wed, 25 Mar 2026 10:50:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-says-omnicom-audits-have-not-identified-any-issues/</guid></item><item><title><![CDATA[Brands Want to Be Hollywood Power Players. This Time, It Might Work]]></title><description><![CDATA[With brands like Under Armour and Dick's Sporting Goods running their own studios, brand entertainment is finally coming of age.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brands-want-to-be-hollywood-power-players-this-time-it-might-work/</link><pubDate>Wed, 25 Mar 2026 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brands-want-to-be-hollywood-power-players-this-time-it-might-work/</guid></item><item><title><![CDATA[Why is gaming not a media channel?]]></title><description><![CDATA[Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-is-gaming-not-a-media-channel/</link><pubDate>Wed, 25 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-is-gaming-not-a-media-channel/</guid></item><item><title><![CDATA[Indeed Hires 72andSunny as Global Creative AOR Amid AI Job Market Disruption]]></title><description><![CDATA[The appointment expands a years-long project-based relationship into a full-funnel partnership.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/indeed-hires-72andsunny-as-global-creative-aor-amid-ai-job-market-disruption/</link><pubDate>Wed, 25 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/indeed-hires-72andsunny-as-global-creative-aor-amid-ai-job-market-disruption/</guid></item><item><title><![CDATA[Boots hires Ingenuity+ to review WPP relationship]]></title><description><![CDATA[Pharmaceuticals brand said that &ldquo;we continually review how we work with our agency partners&rdquo;.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/boots-hires-ingenuity-to-review-wpp-relationship/</link><pubDate>Wed, 25 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/boots-hires-ingenuity-to-review-wpp-relationship/</guid></item><item><title><![CDATA[Meta Announces New Retail Media Tools to Grab More Ad Dollars]]></title><description><![CDATA[The social media giant is also making it easier to buy products without leaving its apps.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/meta-announces-new-retail-media-tools-to-grab-more-ad-dollars/</link><pubDate>Tue, 24 Mar 2026 20:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/meta-announces-new-retail-media-tools-to-grab-more-ad-dollars/</guid></item><item><title><![CDATA[Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser&amp;#8217;s Dream]]></title><description><![CDATA[Yahoo Scout, the company's new AI engine, links its search, mail, and content products to give advertisers a clearer picture of what users want.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/yahoo-wants-to-turn-your-inbox-and-search-history-into-an-advertiseramp8217s-dream/</link><pubDate>Tue, 24 Mar 2026 20:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/yahoo-wants-to-turn-your-inbox-and-search-history-into-an-advertiseramp8217s-dream/</guid></item><item><title><![CDATA[How Axe Is Staying Relevant for the Next Generation of Men]]></title><description><![CDATA[Rebuilding cultural relevance through creator-led storytelling, product-rooted humor, and a social-first strategy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-axe-is-staying-relevant-for-the-next-generation-of-men/</link><pubDate>Tue, 24 Mar 2026 17:27:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-axe-is-staying-relevant-for-the-next-generation-of-men/</guid></item><item><title><![CDATA[Campaign Tech Awards final deadline looms]]></title><description><![CDATA[Entries close on Thursday 26 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-tech-awards-final-deadline-looms/</link><pubDate>Tue, 24 Mar 2026 17:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-tech-awards-final-deadline-looms/</guid></item><item><title><![CDATA[OpenAI’s ChatGPT Is Making a Big Change to Its Commerce Strategy]]></title><description><![CDATA[Merchants now control the sale, not the AI platform.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openais-chatgpt-is-making-a-big-change-to-its-commerce-strategy/</link><pubDate>Tue, 24 Mar 2026 16:12:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openais-chatgpt-is-making-a-big-change-to-its-commerce-strategy/</guid></item><item><title><![CDATA[Snap Says 63,000 Snaps Per Second Proves Its Ads Are Worth Your Attention]]></title><description><![CDATA[At NewFronts, Snapchat used a staggering engagement milestone to anchor a push into new brand and performance ad formats.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/snap-says-63000-snaps-per-second-proves-its-ads-are-worth-your-attention/</link><pubDate>Tue, 24 Mar 2026 16:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/snap-says-63000-snaps-per-second-proves-its-ads-are-worth-your-attention/</guid></item><item><title><![CDATA[Dara Nasr joins Global in outdoor role]]></title><description><![CDATA[Nasr has held roles at Dazn, WeTransfer and Twitter UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dara-nasr-joins-global-in-outdoor-role/</link><pubDate>Tue, 24 Mar 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dara-nasr-joins-global-in-outdoor-role/</guid></item><item><title><![CDATA[Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats]]></title><description><![CDATA[Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what&rsquo;s on screen.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tubis-new-ad-push-exclusive-access-through-amazon-dsp-new-interactive-formats/</link><pubDate>Tue, 24 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tubis-new-ad-push-exclusive-access-through-amazon-dsp-new-interactive-formats/</guid></item><item><title><![CDATA[Hi-fi brand Denon colours the world with sound]]></title><description><![CDATA[Campaign is first work for the brand by 3 Chillies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hi-fi-brand-denon-colours-the-world-with-sound/</link><pubDate>Tue, 24 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hi-fi-brand-denon-colours-the-world-with-sound/</guid></item><item><title><![CDATA[Mizkan&amp;#8217;s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction]]></title><description><![CDATA[Commercial growth is a team sport.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mizkanamp8217s-amy-luke-busker-on-breaking-silos-and-leading-through-change-without-losing-direction/</link><pubDate>Tue, 24 Mar 2026 14:49:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mizkanamp8217s-amy-luke-busker-on-breaking-silos-and-leading-through-change-without-losing-direction/</guid></item><item><title><![CDATA[Cadbury launches ‘GooTool’ to elevate Creme Egg-eating experience]]></title><description><![CDATA[It includes five tools to help fans eat the chocolate.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cadbury-launches-gootool-to-elevate-creme-egg-eating-experience/</link><pubDate>Tue, 24 Mar 2026 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cadbury-launches-gootool-to-elevate-creme-egg-eating-experience/</guid></item><item><title><![CDATA[EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic&amp;#8217;s Complexity Problem]]></title><description><![CDATA[PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain&mdash;no DSP required.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-pubmatic-is-betting-ai-agents-will-finally-fix-programmaticamp8217s-complexity-problem/</link><pubDate>Tue, 24 Mar 2026 12:53:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-pubmatic-is-betting-ai-agents-will-finally-fix-programmaticamp8217s-complexity-problem/</guid></item><item><title><![CDATA[Wayne Deakin joins Bray Leino as chief creative officer]]></title><description><![CDATA[Deakin worked at Wolff Olins for three years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wayne-deakin-joins-bray-leino-as-chief-creative-officer/</link><pubDate>Tue, 24 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wayne-deakin-joins-bray-leino-as-chief-creative-officer/</guid></item><item><title><![CDATA[Neverland wins Onken creative account]]></title><description><![CDATA[Creativebrief handled the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/neverland-wins-onken-creative-account/</link><pubDate>Tue, 24 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/neverland-wins-onken-creative-account/</guid></item><item><title><![CDATA[T&amp;P CIO John Maloney set to leave agency]]></title><description><![CDATA[Maloney joined WPP Media in 2008.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tampp-cio-john-maloney-set-to-leave-agency/</link><pubDate>Tue, 24 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tampp-cio-john-maloney-set-to-leave-agency/</guid></item><item><title><![CDATA[Campaign unveils 2026 School Reports]]></title><description><![CDATA[The reports will be accompanied by a series of features and analysis of agency billings, diversity and more.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-unveils-2026-school-reports/</link><pubDate>Tue, 24 Mar 2026 10:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-unveils-2026-school-reports/</guid></item><item><title><![CDATA[Feral hires Louise Lang as managing director]]></title><description><![CDATA[Appointment is Feral's first major hire.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/feral-hires-louise-lang-as-managing-director/</link><pubDate>Tue, 24 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/feral-hires-louise-lang-as-managing-director/</guid></item><item><title><![CDATA[British Podcast Awards unveils three ambassadors for its tenth year]]></title><description><![CDATA[The ambassador programme recognises influential voices who are tasked with championing outstanding work and talent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/british-podcast-awards-unveils-three-ambassadors-for-its-tenth-year/</link><pubDate>Tue, 24 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/british-podcast-awards-unveils-three-ambassadors-for-its-tenth-year/</guid></item><item><title><![CDATA[Monument Bank hires Rachel Kerrone as director of brand and marketing]]></title><description><![CDATA[She previously led marketing at Starling Bank for eight years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/monument-bank-hires-rachel-kerrone-as-director-of-brand-and-marketing/</link><pubDate>Mon, 23 Mar 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/monument-bank-hires-rachel-kerrone-as-director-of-brand-and-marketing/</guid></item><item><title><![CDATA[Irn-Bru offers fans branded tattoos at “Tat-Bru” pop-up]]></title><description><![CDATA[The PR and experiential campaign was created by John Doe.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-offers-fans-branded-tattoos-at-tat-bru-pop-up/</link><pubDate>Mon, 23 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-offers-fans-branded-tattoos-at-tat-bru-pop-up/</guid></item><item><title><![CDATA[Unilever appoints influencer agency for global food business]]></title><description><![CDATA[Seven agencies pitched for the account, which covers Knorr and Hellmann's.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/unilever-appoints-influencer-agency-for-global-food-business/</link><pubDate>Mon, 23 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/unilever-appoints-influencer-agency-for-global-food-business/</guid></item><item><title><![CDATA[Primark spring campaign celebrates that “double-take moment”]]></title><description><![CDATA[Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer&rsquo;s mission to spotlight style and quality.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/primark-spring-campaign-celebrates-that-double-take-moment/</link><pubDate>Mon, 23 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/primark-spring-campaign-celebrates-that-double-take-moment/</guid></item><item><title><![CDATA[Campaign Media Company of the Year: shortlist revealed]]></title><description><![CDATA[Winners will be revealed on 22 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-media-company-of-the-year-shortlist-revealed/</link><pubDate>Mon, 23 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-media-company-of-the-year-shortlist-revealed/</guid></item><item><title><![CDATA[Tesco Mobile spotlights friends and family group chats]]></title><description><![CDATA[BBH London created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tesco-mobile-spotlights-friends-and-family-group-chats/</link><pubDate>Mon, 23 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tesco-mobile-spotlights-friends-and-family-group-chats/</guid></item><item><title><![CDATA[Final deadline for Media Week 30 Under 30 looms]]></title><description><![CDATA[Entries for 2026 cohort will close this week on Thursday 26 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/final-deadline-for-media-week-30-under-30-looms/</link><pubDate>Mon, 23 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/final-deadline-for-media-week-30-under-30-looms/</guid></item><item><title><![CDATA[RNIB kicks off media review]]></title><description><![CDATA[Charity confirms review of its media agency partnerships.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rnib-kicks-off-media-review/</link><pubDate>Mon, 23 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rnib-kicks-off-media-review/</guid></item><item><title><![CDATA[WPP hikes Cindy Rose’s potential package to £11m a year to close pay gap on rivals]]></title><description><![CDATA[WPP also found &ldquo;disparity&rdquo; inside its own company as some US-based colleagues on executive committee earned more than CEO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wpp-hikes-cindy-roses-potential-package-to-11m-a-year-to-close-pay-gap-on-rivals/</link><pubDate>Mon, 23 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wpp-hikes-cindy-roses-potential-package-to-11m-a-year-to-close-pay-gap-on-rivals/</guid></item><item><title><![CDATA[Peroni's new brand platform places the beer in the realm of Italian masterpieces]]></title><description><![CDATA[It was created by McCann London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/peronis-new-brand-platform-places-the-beer-in-the-realm-of-italian-masterpieces/</link><pubDate>Mon, 23 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/peronis-new-brand-platform-places-the-beer-in-the-realm-of-italian-masterpieces/</guid></item><item><title><![CDATA[Dulux ad shows dog mascot passing its 65th anniversary with flying colours]]></title><description><![CDATA[Ogilvy UK created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dulux-ad-shows-dog-mascot-passing-its-65th-anniversary-with-flying-colours/</link><pubDate>Mon, 23 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dulux-ad-shows-dog-mascot-passing-its-65th-anniversary-with-flying-colours/</guid></item><item><title><![CDATA[KFC's latest "Believe" film offers up prize of a chicken who lays the golden egg]]></title><description><![CDATA[&ldquo;How much do you believe in chicken?&rdquo; has been made by Mother.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/kfcs-latest-believe-film-offers-up-prize-of-a-chicken-who-lays-the-golden-egg/</link><pubDate>Mon, 23 Mar 2026 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/kfcs-latest-believe-film-offers-up-prize-of-a-chicken-who-lays-the-golden-egg/</guid></item><item><title><![CDATA[Week of March 9 Cable News Ratings: Viewership Drops]]></title><description><![CDATA[Fox News remained the most-watched cable news network.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-9-cable-news-ratings-viewership-drops/</link><pubDate>Fri, 20 Mar 2026 17:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-9-cable-news-ratings-viewership-drops/</guid></item><item><title><![CDATA[How an Air Force Stint in South Korea Helped Make Chuck Norris a Uniquely American Brand]]></title><description><![CDATA[Chuck Norris, the martial-arts meister turned actor&mdash;and, later in life, entrepreneur and ambassador for brands from Toyota to Glock&mdash;died on March 19 in Hawaii. He was 86. While Norris never [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-an-air-force-stint-in-south-korea-helped-make-chuck-norris-a-uniquely-american-brand/</link><pubDate>Fri, 20 Mar 2026 17:13:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-an-air-force-stint-in-south-korea-helped-make-chuck-norris-a-uniquely-american-brand/</guid></item><item><title><![CDATA[NCAA Women&amp;#8217;s Tournament Ads &amp;#8216;Well Sold&amp;#8217; With Record $1.5 Million for 30-Second Spot]]></title><description><![CDATA[Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ncaa-womenamp8217s-tournament-ads-amp8216well-soldamp8217-with-record-15-million-for-30-second-spot/</link><pubDate>Fri, 20 Mar 2026 16:23:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ncaa-womenamp8217s-tournament-ads-amp8216well-soldamp8217-with-record-15-million-for-30-second-spot/</guid></item><item><title><![CDATA[Week of March 9 Evening News Ratings: Networks Have Week-to-Week Declines]]></title><description><![CDATA[CBS Evening News falls below 4 million total viewers for the week.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-9-evening-news-ratings-networks-have-week-to-week-declines/</link><pubDate>Fri, 20 Mar 2026 15:55:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-9-evening-news-ratings-networks-have-week-to-week-declines/</guid></item><item><title><![CDATA[Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered]]></title><description><![CDATA[NBC News to partner with Joanna Stern on tech coverage.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-layoffs-hit-cbs-news-again-cbs-news-radio-shuttered/</link><pubDate>Fri, 20 Mar 2026 15:46:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-layoffs-hit-cbs-news-again-cbs-news-radio-shuttered/</guid></item><item><title><![CDATA[Indian ecommerce win key to Starcom's success in first global media rankings]]></title><description><![CDATA[Meanwhile, indie agencies command the top 20.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/indian-ecommerce-win-key-to-starcoms-success-in-first-global-media-rankings/</link><pubDate>Fri, 20 Mar 2026 15:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/indian-ecommerce-win-key-to-starcoms-success-in-first-global-media-rankings/</guid></item><item><title><![CDATA[Formal Training for Marketers Is the Real Competitive Advantage]]></title><description><![CDATA[Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of &ldquo;marketing anchors.&rdquo;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/formal-training-for-marketers-is-the-real-competitive-advantage/</link><pubDate>Fri, 20 Mar 2026 15:14:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/formal-training-for-marketers-is-the-real-competitive-advantage/</guid></item><item><title><![CDATA[Chester Zoo campaign celebrates connection with nature]]></title><description><![CDATA[Meanwhile created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/chester-zoo-campaign-celebrates-connection-with-nature/</link><pubDate>Fri, 20 Mar 2026 13:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/chester-zoo-campaign-celebrates-connection-with-nature/</guid></item><item><title><![CDATA[Carlsberg teaches BSL to Liverpool FC supporters so deaf fans can join in anthem]]></title><description><![CDATA[The work was created by Fold7.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/carlsberg-teaches-bsl-to-liverpool-fc-supporters-so-deaf-fans-can-join-in-anthem/</link><pubDate>Fri, 20 Mar 2026 13:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/carlsberg-teaches-bsl-to-liverpool-fc-supporters-so-deaf-fans-can-join-in-anthem/</guid></item><item><title><![CDATA[Elyse Myers on Why Making &amp;#8216;Something Cool&amp;#8217; Is Better Than Going Viral]]></title><description><![CDATA[A personal conversation about connecting with audiences and working with brands.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/elyse-myers-on-why-making-amp8216something-coolamp8217-is-better-than-going-viral/</link><pubDate>Fri, 20 Mar 2026 13:03:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/elyse-myers-on-why-making-amp8216something-coolamp8217-is-better-than-going-viral/</guid></item><item><title><![CDATA[Women&amp;#8217;s Sports Are Booming and Adtech Must Keep Pace]]></title><description><![CDATA[How cultural moments like the U.S. women&rsquo;s hockey team winning gold offer opportunities&mdash;and challenges&mdash;for advertisers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/womenamp8217s-sports-are-booming-and-adtech-must-keep-pace/</link><pubDate>Fri, 20 Mar 2026 12:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/womenamp8217s-sports-are-booming-and-adtech-must-keep-pace/</guid></item><item><title><![CDATA[Palmer’s hits the sweet spot with retro diner]]></title><description><![CDATA[Backlash created the experience.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/palmers-hits-the-sweet-spot-with-retro-diner/</link><pubDate>Fri, 20 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/palmers-hits-the-sweet-spot-with-retro-diner/</guid></item><item><title><![CDATA[IBM and Ogilvy end 32-year creative partnership]]></title><description><![CDATA[The WPP-owned agency has been the technology brand&rsquo;s creative AOR since 1994.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ibm-and-ogilvy-end-32-year-creative-partnership/</link><pubDate>Fri, 20 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ibm-and-ogilvy-end-32-year-creative-partnership/</guid></item><item><title><![CDATA[Beauty of Joseon celebrates Korean skincare with Westfield pop-up]]></title><description><![CDATA[The experience was created by N2O.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/beauty-of-joseon-celebrates-korean-skincare-with-westfield-pop-up/</link><pubDate>Fri, 20 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/beauty-of-joseon-celebrates-korean-skincare-with-westfield-pop-up/</guid></item><item><title><![CDATA[EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows]]></title><description><![CDATA[As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-x-dangles-200k-for-advertisers-to-return-to-the-platform-leaked-deck-shows/</link><pubDate>Fri, 20 Mar 2026 12:11:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-x-dangles-200k-for-advertisers-to-return-to-the-platform-leaked-deck-shows/</guid></item><item><title><![CDATA[Netflix EMEA media review enters final stages]]></title><description><![CDATA[Three have made it to the final round of the review.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflix-emea-media-review-enters-final-stages/</link><pubDate>Fri, 20 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflix-emea-media-review-enters-final-stages/</guid></item><item><title><![CDATA[Channel 4 unveils new sponsor of The Great British Bake Off]]></title><description><![CDATA[New brand takes over after Waitrose&rsquo;s two-year partnership.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4-unveils-new-sponsor-of-the-great-british-bake-off/</link><pubDate>Fri, 20 Mar 2026 11:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4-unveils-new-sponsor-of-the-great-british-bake-off/</guid></item><item><title><![CDATA[Channel 4 reveals new sponsor of The Great British Bake Off]]></title><description><![CDATA[New brand takes over after Waitrose&rsquo;s two-year partnership.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4-reveals-new-sponsor-of-the-great-british-bake-off/</link><pubDate>Fri, 20 Mar 2026 11:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4-reveals-new-sponsor-of-the-great-british-bake-off/</guid></item><item><title><![CDATA[Quicken Is Producing 100 Pieces of Content Every Few Weeks Using AI]]></title><description><![CDATA[The brand is also replacing junior copywriters with more senior staff.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/quicken-is-producing-100-pieces-of-content-every-few-weeks-using-ai/</link><pubDate>Fri, 20 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/quicken-is-producing-100-pieces-of-content-every-few-weeks-using-ai/</guid></item><item><title><![CDATA[Persil dispenses with the robots in Smart Series ad]]></title><description><![CDATA[The social-first work was created by Lola Madrid.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/persil-dispenses-with-the-robots-in-smart-series-ad/</link><pubDate>Fri, 20 Mar 2026 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/persil-dispenses-with-the-robots-in-smart-series-ad/</guid></item><item><title><![CDATA[Campaign UK Agency of the Year Awards 2025: winners revealed]]></title><description><![CDATA[VCCP and PHD were among the big winners from the evening.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-uk-agency-of-the-year-awards-2025-winners-revealed/</link><pubDate>Thu, 19 Mar 2026 23:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-uk-agency-of-the-year-awards-2025-winners-revealed/</guid></item><item><title><![CDATA[Pitch Update: Morrisons, Aviva, Taco Bell, Qatar Airways, Irn-Bru, Branston, Ineos, KP Snacks and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-morrisons-aviva-taco-bell-qatar-airways-irn-bru-branston-ineos-kp-snacks-and-more/</link><pubDate>Thu, 19 Mar 2026 15:56:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-morrisons-aviva-taco-bell-qatar-airways-irn-bru-branston-ineos-kp-snacks-and-more/</guid></item><item><title><![CDATA[Allwyn launches in-house creative and content studio]]></title><description><![CDATA[Studio 59 opens in April 2026.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/allwyn-launches-in-house-creative-and-content-studio/</link><pubDate>Thu, 19 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/allwyn-launches-in-house-creative-and-content-studio/</guid></item><item><title><![CDATA[ITV reveals shortlist for £1m Head First Award]]></title><description><![CDATA[Five brands in contention for 2026 prize.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-reveals-shortlist-for-1m-head-first-award/</link><pubDate>Thu, 19 Mar 2026 14:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-reveals-shortlist-for-1m-head-first-award/</guid></item><item><title><![CDATA[Guillermo del Toro and his skeletal crew talk craft for new Patrón campaign]]></title><description><![CDATA[The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patr&oacute;n's production philosophy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/guillermo-del-toro-and-his-skeletal-crew-talk-craft-for-new-patrn-campaign/</link><pubDate>Thu, 19 Mar 2026 13:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/guillermo-del-toro-and-his-skeletal-crew-talk-craft-for-new-patrn-campaign/</guid></item><item><title><![CDATA[Digital Natives wins KP Snacks social media account]]></title><description><![CDATA[Creativebrief handled the process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/digital-natives-wins-kp-snacks-social-media-account/</link><pubDate>Thu, 19 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/digital-natives-wins-kp-snacks-social-media-account/</guid></item><item><title><![CDATA[From indie to holdco and back again: R/GA’s PE-owned independence]]></title><description><![CDATA[R/GA leadership sat down with Campaign to reflect on the agency&rsquo;s first year of returning to independence.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/from-indie-to-holdco-and-back-again-rgas-pe-owned-independence/</link><pubDate>Thu, 19 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/from-indie-to-holdco-and-back-again-rgas-pe-owned-independence/</guid></item><item><title><![CDATA[Half of advertisers and agencies admit news is “underused” on media plans]]></title><description><![CDATA[Brand safety and &ldquo;political associations&rdquo; make some advertisers wary, despite trust in news being &ldquo;strong&rdquo;, cross-industry alliance finds.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/half-of-advertisers-and-agencies-admit-news-is-underused-on-media-plans/</link><pubDate>Thu, 19 Mar 2026 11:18:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/half-of-advertisers-and-agencies-admit-news-is-underused-on-media-plans/</guid></item><item><title><![CDATA[Movers &amp; Shakers: VCCP, Publicis, MG OMD, Dentsu, Ace of Hearts, OMD, Aldi, BBC Creative and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-vccp-publicis-mg-omd-dentsu-ace-of-hearts-omd-aldi-bbc-creative-and-more/</link><pubDate>Thu, 19 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-vccp-publicis-mg-omd-dentsu-ace-of-hearts-omd-aldi-bbc-creative-and-more/</guid></item><item><title><![CDATA[Qatar Airways launches global creative review]]></title><description><![CDATA[McCann UK is the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/qatar-airways-launches-global-creative-review/</link><pubDate>Thu, 19 Mar 2026 10:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/qatar-airways-launches-global-creative-review/</guid></item><item><title><![CDATA[Small World wins Taco Bell pan-European brief]]></title><description><![CDATA[Appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/small-world-wins-taco-bell-pan-european-brief/</link><pubDate>Thu, 19 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/small-world-wins-taco-bell-pan-european-brief/</guid></item><item><title><![CDATA[McCann London CCO Emiliano González De Pietri departs]]></title><description><![CDATA[He has been in the role for just over a year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mccann-london-cco-emiliano-gonzlez-de-pietri-departs/</link><pubDate>Thu, 19 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mccann-london-cco-emiliano-gonzlez-de-pietri-departs/</guid></item><item><title><![CDATA[Aviva and Direct Line shortlist four in media pitch]]></title><description><![CDATA[The pitch follows Aviva's acquisition of Direct Line Group last year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aviva-and-direct-line-shortlist-four-in-media-pitch/</link><pubDate>Wed, 18 Mar 2026 17:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aviva-and-direct-line-shortlist-four-in-media-pitch/</guid></item><item><title><![CDATA[Waitrose social series brings viewers into kitchens of celebrity food lovers]]></title><description><![CDATA[It was created by Wonderhood Makers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/waitrose-social-series-brings-viewers-into-kitchens-of-celebrity-food-lovers/</link><pubDate>Wed, 18 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/waitrose-social-series-brings-viewers-into-kitchens-of-celebrity-food-lovers/</guid></item><item><title><![CDATA[Plenish encourages health and mindfulness with "ritual room" pop-up]]></title><description><![CDATA[The experience will take place on 26 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/plenish-encourages-health-and-mindfulness-with-ritual-room-pop-up/</link><pubDate>Wed, 18 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/plenish-encourages-health-and-mindfulness-with-ritual-room-pop-up/</guid></item><item><title><![CDATA[Disney celebrates 100 years of Winnie the Pooh with Westfield adventure]]></title><description><![CDATA[The experience will take place between 10 April and 12 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/disney-celebrates-100-years-of-winnie-the-pooh-with-westfield-adventure/</link><pubDate>Wed, 18 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/disney-celebrates-100-years-of-winnie-the-pooh-with-westfield-adventure/</guid></item><item><title><![CDATA['Product is number one, two and three': H&amp;M global CMO on fixing fashion&rsquo;s retail problem]]></title><description><![CDATA[H&amp;M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/product-is-number-one-two-and-three-hampm-global-cmo-on-fixing-fashionrsquos-retail-problem/</link><pubDate>Wed, 18 Mar 2026 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/product-is-number-one-two-and-three-hampm-global-cmo-on-fixing-fashionrsquos-retail-problem/</guid></item><item><title><![CDATA[Spark Foundry UK names Richard Friar as MD]]></title><description><![CDATA[Nadine Young joined as chief executive in July 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/spark-foundry-uk-names-richard-friar-as-md/</link><pubDate>Wed, 18 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/spark-foundry-uk-names-richard-friar-as-md/</guid></item><item><title><![CDATA[Ineos Automotive appoints Dept across media, social and digital]]></title><description><![CDATA[Wavemaker was the incumbent handling media and Wonderhood Studios handled social.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ineos-automotive-appoints-dept-across-media-social-and-digital/</link><pubDate>Wed, 18 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ineos-automotive-appoints-dept-across-media-social-and-digital/</guid></item><item><title><![CDATA[Channel 4 takes mixed-media approach for Women's FA Cup film]]></title><description><![CDATA[Film has been directed by Deadhorses through Magna Studios.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/channel-4-takes-mixed-media-approach-for-womens-fa-cup-film/</link><pubDate>Wed, 18 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/channel-4-takes-mixed-media-approach-for-womens-fa-cup-film/</guid></item><item><title><![CDATA[Bicycle London appoints first new-business and marketing director]]></title><description><![CDATA[New business was previously overseen by founders Henry Daglish and Pedro Avery.&nbsp;]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bicycle-london-appoints-first-new-business-and-marketing-director/</link><pubDate>Wed, 18 Mar 2026 11:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bicycle-london-appoints-first-new-business-and-marketing-director/</guid></item><item><title><![CDATA[Gen Z Fave Dua Lipa Joins George Clooney as Nespresso&amp;#8217;s Global Ambassador]]></title><description><![CDATA[Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/gen-z-fave-dua-lipa-joins-george-clooney-as-nespressoamp8217s-global-ambassador/</link><pubDate>Wed, 18 Mar 2026 11:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/gen-z-fave-dua-lipa-joins-george-clooney-as-nespressoamp8217s-global-ambassador/</guid></item><item><title><![CDATA[Stephanie Ruhle Moves to Mornings in Major Programming Reshuffle at MS NOW]]></title><description><![CDATA[Almost all dayparts are affected by the programming changes, which will take effect in June.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stephanie-ruhle-moves-to-mornings-in-major-programming-reshuffle-at-ms-now/</link><pubDate>Wed, 18 Mar 2026 11:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stephanie-ruhle-moves-to-mornings-in-major-programming-reshuffle-at-ms-now/</guid></item><item><title><![CDATA[Audio Advertising Awards 2026: shortlist announced]]></title><description><![CDATA[Bauer Media, Global, Acast and Fresh Air are the most shortlisted companies.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/audio-advertising-awards-2026-shortlist-announced/</link><pubDate>Wed, 18 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/audio-advertising-awards-2026-shortlist-announced/</guid></item><item><title><![CDATA[New Report &amp;#8216;Brings the Receipts&amp;#8217; on ROI of Women&amp;#8217;s Sports Ads]]></title><description><![CDATA[WPP Media's Women's Sports Playbook shows surging ad spend, higher engagement, and premium audiences.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/new-report-amp8216brings-the-receiptsamp8217-on-roi-of-womenamp8217s-sports-ads/</link><pubDate>Wed, 18 Mar 2026 10:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/new-report-amp8216brings-the-receiptsamp8217-on-roi-of-womenamp8217s-sports-ads/</guid></item><item><title><![CDATA[Costco Adds Adtech Firm Moloco to Scale Retail Media Network]]></title><description><![CDATA[A new ad format aims to improve relevancy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/costco-adds-adtech-firm-moloco-to-scale-retail-media-network/</link><pubDate>Wed, 18 Mar 2026 10:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/costco-adds-adtech-firm-moloco-to-scale-retail-media-network/</guid></item><item><title><![CDATA[ADWEEK Brand Genius 2026 Nominations Now Open]]></title><description><![CDATA[Honoring the powerhouse figures redefining brand building.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adweek-brand-genius-2026-nominations-now-open/</link><pubDate>Wed, 18 Mar 2026 08:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adweek-brand-genius-2026-nominations-now-open/</guid></item><item><title><![CDATA[In a Play for Profitability, Kraft-Heinz Kicks Off Five-Year Alliance with the NFL]]></title><description><![CDATA[Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning.&nbsp; The [&hellip;]]]></description><link>https://www.newslocker.com/en-us/profession/advertising/in-a-play-for-profitability-kraft-heinz-kicks-off-five-year-alliance-with-the-nfl/</link><pubDate>Wed, 18 Mar 2026 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/in-a-play-for-profitability-kraft-heinz-kicks-off-five-year-alliance-with-the-nfl/</guid></item><item><title><![CDATA[Trading platform IG reviews creative account]]></title><description><![CDATA[Otherway is the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/trading-platform-ig-reviews-creative-account/</link><pubDate>Wed, 18 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/trading-platform-ig-reviews-creative-account/</guid></item><item><title><![CDATA[98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million]]></title><description><![CDATA[The 2026 Oscars take a viewership dip.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/98th-oscars-down-nearly-2-million-viewers-reaching-1786-million/</link><pubDate>Tue, 17 Mar 2026 20:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/98th-oscars-down-nearly-2-million-viewers-reaching-1786-million/</guid></item><item><title><![CDATA[AI Is Everywhere at SXSW, but Humanity Still Leads]]></title><description><![CDATA[Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ai-is-everywhere-at-sxsw-but-humanity-still-leads/</link><pubDate>Tue, 17 Mar 2026 17:52:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ai-is-everywhere-at-sxsw-but-humanity-still-leads/</guid></item><item><title><![CDATA[Compound Growth: How U.S. Bank Uses AI to Drive Revenue and Results]]></title><description><![CDATA[Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/compound-growth-how-us-bank-uses-ai-to-drive-revenue-and-results/</link><pubDate>Tue, 17 Mar 2026 17:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/compound-growth-how-us-bank-uses-ai-to-drive-revenue-and-results/</guid></item><item><title><![CDATA[Sephora&amp;#8217;s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture]]></title><description><![CDATA[Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/sephoraamp8217s-zena-arnold-on-navigating-trends-shaping-discovery-and-marketing-at-the-speed-of-culture/</link><pubDate>Tue, 17 Mar 2026 17:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/sephoraamp8217s-zena-arnold-on-navigating-trends-shaping-discovery-and-marketing-at-the-speed-of-culture/</guid></item><item><title><![CDATA[Former PHD exec Toby Hack joins Kepler as APAC and EMEA CEO]]></title><description><![CDATA[Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler&rsquo;s APAC and EMEA business.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/former-phd-exec-toby-hack-joins-kepler-as-apac-and-emea-ceo/</link><pubDate>Tue, 17 Mar 2026 16:49:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/former-phd-exec-toby-hack-joins-kepler-as-apac-and-emea-ceo/</guid></item><item><title><![CDATA[Omnicom Media appoints new OMD global leader]]></title><description><![CDATA[Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-media-appoints-new-omd-global-leader/</link><pubDate>Tue, 17 Mar 2026 15:43:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-media-appoints-new-omd-global-leader/</guid></item><item><title><![CDATA[Helen Weisinger co-founds AI production consultancy Creative Engineers]]></title><description><![CDATA[Former chief marketing officer EMEA at Tag says the business aims to &ldquo;enable brands to do more in-house or work differently with agencies&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/helen-weisinger-co-founds-ai-production-consultancy-creative-engineers/</link><pubDate>Tue, 17 Mar 2026 15:10:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/helen-weisinger-co-founds-ai-production-consultancy-creative-engineers/</guid></item><item><title><![CDATA[Global agency groups 2025 report card: WPP revenues slide as Omnicom and Dentsu cuts continue]]></title><description><![CDATA[WPP reported a drop in revenues, as it undergoes a strategy overhaul, while Dentsu also struggled and Omnicom continues to navigate a post-takeover period following its acquistion of Interpublic. Havas and Publicis, meanwhile, returned more positive results.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/global-agency-groups-2025-report-card-wpp-revenues-slide-as-omnicom-and-dentsu-cuts-continue/</link><pubDate>Tue, 17 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/global-agency-groups-2025-report-card-wpp-revenues-slide-as-omnicom-and-dentsu-cuts-continue/</guid></item><item><title><![CDATA[British Airways encourages people to take flight from their stressful lives]]></title><description><![CDATA[Uncommon Creative Studio created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/british-airways-encourages-people-to-take-flight-from-their-stressful-lives/</link><pubDate>Tue, 17 Mar 2026 13:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/british-airways-encourages-people-to-take-flight-from-their-stressful-lives/</guid></item><item><title><![CDATA[McDonald's taps into nostalgia with trading card promotion]]></title><description><![CDATA[Leo UK created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-taps-into-nostalgia-with-trading-card-promotion/</link><pubDate>Tue, 17 Mar 2026 12:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-taps-into-nostalgia-with-trading-card-promotion/</guid></item><item><title><![CDATA[Omnicom Media Newcastle's MD: &ldquo;The future of media is multi-regional&rdquo;]]></title><description><![CDATA[Pete Coated believes clients no longer need to choose between global network scale and genuinely local delivery.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-media-newcastles-md-ldquothe-future-of-media-is-multi-regionalrdquo/</link><pubDate>Tue, 17 Mar 2026 12:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-media-newcastles-md-ldquothe-future-of-media-is-multi-regionalrdquo/</guid></item><item><title><![CDATA[Should job promotions be linked to AI use?]]></title><description><![CDATA[After Accenture's move to tie in career progression to AI adoption, Campaign asks whether others should follow suit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/should-job-promotions-be-linked-to-ai-use/</link><pubDate>Tue, 17 Mar 2026 11:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/should-job-promotions-be-linked-to-ai-use/</guid></item><item><title><![CDATA[Irn-Bru and Rubicon owner reviews media account]]></title><description><![CDATA[The7stars is the incumbent.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-and-rubicon-owner-reviews-media-account/</link><pubDate>Tue, 17 Mar 2026 11:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-and-rubicon-owner-reviews-media-account/</guid></item><item><title><![CDATA[Is imitating other ads really a form of flattery?]]></title><description><![CDATA[Campaign's editorial team discusses whether similar ads are inevitable, or just lazy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/is-imitating-other-ads-really-a-form-of-flattery/</link><pubDate>Tue, 17 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/is-imitating-other-ads-really-a-form-of-flattery/</guid></item><item><title><![CDATA[Hotels.com rebrands with tongue-in-cheek ads by Mischief]]></title><description><![CDATA[Andreas Nilsson directed the campaign through Biscuit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hotelscom-rebrands-with-tongue-in-cheek-ads-by-mischief/</link><pubDate>Tue, 17 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hotelscom-rebrands-with-tongue-in-cheek-ads-by-mischief/</guid></item><item><title><![CDATA[Ace of Hearts in talks to buy Atomic London's healthcare arm]]></title><description><![CDATA[Atomic London has entered administration.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-to-buy-atomic-londons-healthcare-arm/</link><pubDate>Tue, 17 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-to-buy-atomic-londons-healthcare-arm/</guid></item><item><title><![CDATA[Ace of Hearts in talks to buy Atomic London-backed healthcare agency]]></title><description><![CDATA[Atomic London has entered administration.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-to-buy-atomic-london-backed-healthcare-agency/</link><pubDate>Tue, 17 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-to-buy-atomic-london-backed-healthcare-agency/</guid></item><item><title><![CDATA[Ace of Hearts in talks buy Atomic London's healthcare arm]]></title><description><![CDATA[Atomic London has entered administration.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-buy-atomic-londons-healthcare-arm/</link><pubDate>Tue, 17 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-in-talks-buy-atomic-londons-healthcare-arm/</guid></item><item><title><![CDATA[Atomic London goes into administration]]></title><description><![CDATA["Despite extensive efforts, a viable solution to secure the company&rsquo;s long-term financial stability and continued trading could not be reached," the company said.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/atomic-london-goes-into-administration/</link><pubDate>Mon, 16 Mar 2026 19:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/atomic-london-goes-into-administration/</guid></item><item><title><![CDATA[Eggslut social-first campaign plays on gothic romance]]></title><description><![CDATA[M&amp;C Saatchi Group UK created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/eggslut-social-first-campaign-plays-on-gothic-romance/</link><pubDate>Mon, 16 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/eggslut-social-first-campaign-plays-on-gothic-romance/</guid></item><item><title><![CDATA[Walkers encourages people to put their joy first in new brand platform]]></title><description><![CDATA[The work was created by VCCP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/walkers-encourages-people-to-put-their-joy-first-in-new-brand-platform/</link><pubDate>Mon, 16 Mar 2026 14:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/walkers-encourages-people-to-put-their-joy-first-in-new-brand-platform/</guid></item><item><title><![CDATA[BBC Creative appoints Natalie Lau as head of planning]]></title><description><![CDATA[Lau will report to Justin Bairamian, director of BBC Creative.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/bbc-creative-appoints-natalie-lau-as-head-of-planning/</link><pubDate>Mon, 16 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/bbc-creative-appoints-natalie-lau-as-head-of-planning/</guid></item><item><title><![CDATA[Baileys moves global ad account into AMV BBDO]]></title><description><![CDATA[Forsman &amp; Bodenfors previously worked on the business.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/baileys-moves-global-ad-account-into-amv-bbdo/</link><pubDate>Mon, 16 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/baileys-moves-global-ad-account-into-amv-bbdo/</guid></item><item><title><![CDATA[Atomic London and production companies in spat over payments]]></title><description><![CDATA[The disagreement is about work for betting brand Ladbrokes.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/atomic-london-and-production-companies-in-spat-over-payments/</link><pubDate>Mon, 16 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/atomic-london-and-production-companies-in-spat-over-payments/</guid></item><item><title><![CDATA[Ace of Hearts hires Sabina Usher as executive communications strategist]]></title><description><![CDATA[Appointment aims to &ldquo;put media fluency at the heart of creativity, strategy and commercial impact&rdquo;.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-hires-sabina-usher-as-executive-communications-strategist/</link><pubDate>Mon, 16 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ace-of-hearts-hires-sabina-usher-as-executive-communications-strategist/</guid></item><item><title><![CDATA[PHD tops first EMEA rankings of 2026 after winning SkyShowtime]]></title><description><![CDATA[Meanwhile, WPP leads the holding company rankings.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/phd-tops-first-emea-rankings-of-2026-after-winning-skyshowtime/</link><pubDate>Mon, 16 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/phd-tops-first-emea-rankings-of-2026-after-winning-skyshowtime/</guid></item><item><title><![CDATA[Claudine Collins joins Mail Metro Media]]></title><description><![CDATA[Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/claudine-collins-joins-mail-metro-media/</link><pubDate>Mon, 16 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/claudine-collins-joins-mail-metro-media/</guid></item><item><title><![CDATA[Time for &ldquo;radical action&rdquo;? M&amp;C Saatchi at crossroads without a CEO again]]></title><description><![CDATA[Shareholders step up pressure as group looks for third CEO in five years, following Zaid Al-Qassab&rsquo;s exit.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/time-for-ldquoradical-actionrdquo-mampc-saatchi-at-crossroads-without-a-ceo-again/</link><pubDate>Mon, 16 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/time-for-ldquoradical-actionrdquo-mampc-saatchi-at-crossroads-without-a-ceo-again/</guid></item><item><title><![CDATA[McDonald’s challenges “lazy” Gen Z stereotypes in documentary-style campaign]]></title><description><![CDATA[Ben Fox, senior vice president and chief marketing officer at McDonald's UK &amp; Ireland, spoke to Campaign about the brand's ambition to spotlight young workers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-challenges-lazy-gen-z-stereotypes-in-documentary-style-campaign/</link><pubDate>Sun, 15 Mar 2026 21:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-challenges-lazy-gen-z-stereotypes-in-documentary-style-campaign/</guid></item><item><title><![CDATA[EXCLUSIVE: Dow Jones Bolsters Brand Team By Hiring Former Droga5 Chief Andrew Essex]]></title><description><![CDATA[Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-dow-jones-bolsters-brand-team-by-hiring-former-droga5-chief-andrew-essex/</link><pubDate>Fri, 13 Mar 2026 19:06:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-dow-jones-bolsters-brand-team-by-hiring-former-droga5-chief-andrew-essex/</guid></item><item><title><![CDATA[OpenAI is Testing An Ads Manager, As Its New Ads Business Fights Growing Pains]]></title><description><![CDATA[OpenAI's ChatGPT ads program has begun testing an Ads Manager with a small group of partners and is gathering feedback.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/openai-is-testing-an-ads-manager-as-its-new-ads-business-fights-growing-pains/</link><pubDate>Fri, 13 Mar 2026 19:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/openai-is-testing-an-ads-manager-as-its-new-ads-business-fights-growing-pains/</guid></item><item><title><![CDATA[Week of March 2 Cable News Ratings: Middle East Conflict Fuels Viewership]]></title><description><![CDATA[However, viewership has come down from recent highs.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-2-cable-news-ratings-middle-east-conflict-fuels-viewership/</link><pubDate>Fri, 13 Mar 2026 18:39:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-2-cable-news-ratings-middle-east-conflict-fuels-viewership/</guid></item><item><title><![CDATA[Streaming Ratings, Week of Feb. 9: Lincoln Lawyer Holds Onto No. 1]]></title><description><![CDATA[Only two titles managed to cross the billion viewing minutes mark.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/streaming-ratings-week-of-feb-9-lincoln-lawyer-holds-onto-no-1/</link><pubDate>Fri, 13 Mar 2026 18:09:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/streaming-ratings-week-of-feb-9-lincoln-lawyer-holds-onto-no-1/</guid></item><item><title><![CDATA[Ticker: Former MSNBC Head Rashida Jones to Lead Piers Morgan’s Uncensored]]></title><description><![CDATA[Scott MacFarlane is the latest journalist to depart from CBS News.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-former-msnbc-head-rashida-jones-to-lead-piers-morgans-uncensored/</link><pubDate>Fri, 13 Mar 2026 18:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-former-msnbc-head-rashida-jones-to-lead-piers-morgans-uncensored/</guid></item><item><title><![CDATA[Publicis Media hires managing director of growth]]></title><description><![CDATA[Appointment follows the departure of Nagmeh Taheri, formerly chief business development officer of Publicis Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-media-hires-managing-director-of-growth/</link><pubDate>Fri, 13 Mar 2026 17:29:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-media-hires-managing-director-of-growth/</guid></item><item><title><![CDATA[Publicis Media appoints managing director of growth]]></title><description><![CDATA[Appointment follows the departure of Nagmeh Taheri, formerly chief business development officer of Publicis Media.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-media-appoints-managing-director-of-growth/</link><pubDate>Fri, 13 Mar 2026 17:29:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-media-appoints-managing-director-of-growth/</guid></item><item><title><![CDATA[IAB UK continues relationship with Meta as Swedish arm expels tech owner]]></title><description><![CDATA[IAB Sweden kicked Facebook's parent company out on 11 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iab-uk-continues-relationship-with-meta-as-swedish-arm-expels-tech-owner/</link><pubDate>Fri, 13 Mar 2026 15:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iab-uk-continues-relationship-with-meta-as-swedish-arm-expels-tech-owner/</guid></item><item><title><![CDATA[Morrisons appoints Fabric Social to its social account]]></title><description><![CDATA[Leo UK was the incumbent and continues to hold the creative account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/morrisons-appoints-fabric-social-to-its-social-account/</link><pubDate>Fri, 13 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/morrisons-appoints-fabric-social-to-its-social-account/</guid></item><item><title><![CDATA[Pete Hegseth Comments Suggest Paramount Will Change Tone of CNN]]></title><description><![CDATA[Hegseth says, 'The sooner David Ellison takes over that network, the better.']]></description><link>https://www.newslocker.com/en-us/profession/advertising/pete-hegseth-comments-suggest-paramount-will-change-tone-of-cnn/</link><pubDate>Fri, 13 Mar 2026 14:19:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pete-hegseth-comments-suggest-paramount-will-change-tone-of-cnn/</guid></item><item><title><![CDATA[Premier Inn celebrates consistency in revamped brand platform]]></title><description><![CDATA[Leo UK created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/premier-inn-celebrates-consistency-in-revamped-brand-platform/</link><pubDate>Fri, 13 Mar 2026 13:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/premier-inn-celebrates-consistency-in-revamped-brand-platform/</guid></item><item><title><![CDATA[Subway marks Women’s League Cup Final with sandwich-themed fan zone]]></title><description><![CDATA[Circle created the activation.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/subway-marks-womens-league-cup-final-with-sandwich-themed-fan-zone/</link><pubDate>Fri, 13 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/subway-marks-womens-league-cup-final-with-sandwich-themed-fan-zone/</guid></item><item><title><![CDATA[Branston Pickle owner consolidates media and creative into Beyond]]></title><description><![CDATA[Pitch was handled directly by the brand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/branston-pickle-owner-consolidates-media-and-creative-into-beyond/</link><pubDate>Fri, 13 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/branston-pickle-owner-consolidates-media-and-creative-into-beyond/</guid></item><item><title><![CDATA[Ray-Ban owner consolidates global media duties into Publicis Groupe]]></title><description><![CDATA[WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ray-ban-owner-consolidates-global-media-duties-into-publicis-groupe/</link><pubDate>Fri, 13 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ray-ban-owner-consolidates-global-media-duties-into-publicis-groupe/</guid></item><item><title><![CDATA[Dentsu X chief growth officer Andrew McCormick departs]]></title><description><![CDATA[He has been in the role for seven years.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dentsu-x-chief-growth-officer-andrew-mccormick-departs/</link><pubDate>Fri, 13 Mar 2026 11:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dentsu-x-chief-growth-officer-andrew-mccormick-departs/</guid></item><item><title><![CDATA[O2 ad makes space for itself to highlight reach of its satellite service]]></title><description><![CDATA[Work was created by VCCP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/o2-ad-makes-space-for-itself-to-highlight-reach-of-its-satellite-service/</link><pubDate>Fri, 13 Mar 2026 11:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/o2-ad-makes-space-for-itself-to-highlight-reach-of-its-satellite-service/</guid></item><item><title><![CDATA[MG OMD appoints new managing director and transformation lead]]></title><description><![CDATA[New appointments mark first phase in chief executive Kat Bozicevich's new strategy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mg-omd-appoints-new-managing-director-and-transformation-lead/</link><pubDate>Fri, 13 Mar 2026 11:11:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mg-omd-appoints-new-managing-director-and-transformation-lead/</guid></item><item><title><![CDATA[Rethink Recruits Anomaly Veteran as First Chief Production Officer]]></title><description><![CDATA[Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rethink-recruits-anomaly-veteran-as-first-chief-production-officer/</link><pubDate>Fri, 13 Mar 2026 11:07:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rethink-recruits-anomaly-veteran-as-first-chief-production-officer/</guid></item><item><title><![CDATA[Peacock to Give Bravo Fans Personalized Experience With AI Andy Cohen]]></title><description><![CDATA[Andy Cohen&rsquo;s avatar serves as the Your Bravoverse tour guide.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/peacock-to-give-bravo-fans-personalized-experience-with-ai-andy-cohen/</link><pubDate>Fri, 13 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/peacock-to-give-bravo-fans-personalized-experience-with-ai-andy-cohen/</guid></item><item><title><![CDATA[OMD USA Names Bradley Rogers CEO as Chrissie Hanson Heads to Dentsu]]></title><description><![CDATA[OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omd-usa-names-bradley-rogers-ceo-as-chrissie-hanson-heads-to-dentsu/</link><pubDate>Fri, 13 Mar 2026 10:59:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omd-usa-names-bradley-rogers-ceo-as-chrissie-hanson-heads-to-dentsu/</guid></item><item><title><![CDATA[Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies]]></title><description><![CDATA[Gap, Coinbase, Huggies, and more are behind the week's most notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-gap-to-huggies/</link><pubDate>Fri, 13 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-9-campaigns-that-caught-our-eye-from-gap-to-huggies/</guid></item><item><title><![CDATA[Employment tribunal dismisses ex-Google employee&rsquo;s "boys&rsquo; club&rdquo; claims]]></title><description><![CDATA[The verdict was returned on 18 February 2026.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/employment-tribunal-dismisses-ex-google-employeersquos-boysrsquo-clubrdquo-claims/</link><pubDate>Thu, 12 Mar 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/employment-tribunal-dismisses-ex-google-employeersquos-boysrsquo-clubrdquo-claims/</guid></item><item><title><![CDATA[Pitch Update: Ikea, Heineken, Dyson, Samsung, Direct Line, Network Rail, Tropicana, Aviva and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-heineken-dyson-samsung-direct-line-network-rail-tropicana-aviva-and-more/</link><pubDate>Thu, 12 Mar 2026 15:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-ikea-heineken-dyson-samsung-direct-line-network-rail-tropicana-aviva-and-more/</guid></item><item><title><![CDATA[ITV promotes I’m a Celebrity… South Africa with hand-drawn animation]]></title><description><![CDATA[ITV Creative created the 60-second ad.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-promotes-im-a-celebrity-south-africa-with-hand-drawn-animation/</link><pubDate>Thu, 12 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-promotes-im-a-celebrity-south-africa-with-hand-drawn-animation/</guid></item><item><title><![CDATA[Review of the Week: McDonald's OOH is a snapshot of unfiltered nightlife]]></title><description><![CDATA[Leo UK created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/review-of-the-week-mcdonalds-ooh-is-a-snapshot-of-unfiltered-nightlife/</link><pubDate>Thu, 12 Mar 2026 14:37:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/review-of-the-week-mcdonalds-ooh-is-a-snapshot-of-unfiltered-nightlife/</guid></item><item><title><![CDATA[Plenty mops up messy “kitchen situationships” in musical number]]></title><description><![CDATA[Campaign was created by AMV BBDO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/plenty-mops-up-messy-kitchen-situationships-in-musical-number/</link><pubDate>Thu, 12 Mar 2026 14:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/plenty-mops-up-messy-kitchen-situationships-in-musical-number/</guid></item><item><title><![CDATA[Brand Film Awards 2026: shortlist announced]]></title><description><![CDATA[The 2026 shortlist for the Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, has been revealed.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-2026-shortlist-announced/</link><pubDate>Thu, 12 Mar 2026 13:08:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brand-film-awards-2026-shortlist-announced/</guid></item><item><title><![CDATA[Publicis Groupe acquires creative analytics platform AdgeAI]]></title><description><![CDATA[AI platform measures creative performance.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-acquires-creative-analytics-platform-adgeai/</link><pubDate>Thu, 12 Mar 2026 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-groupe-acquires-creative-analytics-platform-adgeai/</guid></item><item><title><![CDATA[VCCP promotes planning trio, makes Stefan Siedentopf deputy group CSO]]></title><description><![CDATA[Changes at both group and local level.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vccp-promotes-planning-trio-makes-stefan-siedentopf-deputy-group-cso/</link><pubDate>Thu, 12 Mar 2026 12:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vccp-promotes-planning-trio-makes-stefan-siedentopf-deputy-group-cso/</guid></item><item><title><![CDATA[VCCP makes trio of strategy appointments]]></title><description><![CDATA[Changes at both group and local level.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/vccp-makes-trio-of-strategy-appointments/</link><pubDate>Thu, 12 Mar 2026 12:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/vccp-makes-trio-of-strategy-appointments/</guid></item><item><title><![CDATA[National Highways picks Elvis for creative account]]></title><description><![CDATA[This is the shop's first win since it relaunched in February.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/national-highways-picks-elvis-for-creative-account/</link><pubDate>Thu, 12 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/national-highways-picks-elvis-for-creative-account/</guid></item><item><title><![CDATA[Ikea contacts agencies about global media review]]></title><description><![CDATA[The retailer&rsquo;s global media planning and buying account is currently with Dentsu&rsquo;s iProspect.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ikea-contacts-agencies-about-global-media-review/</link><pubDate>Thu, 12 Mar 2026 11:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ikea-contacts-agencies-about-global-media-review/</guid></item><item><title><![CDATA[Movers &amp; Shakers: M&amp;C Saatchi, Brainlabs, AMV BBDO, ITV Creative, The7stars, LePub and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-mampc-saatchi-brainlabs-amv-bbdo-itv-creative-the7stars-lepub-and-more/</link><pubDate>Thu, 12 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-mampc-saatchi-brainlabs-amv-bbdo-itv-creative-the7stars-lepub-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: LePub, Brainlabs, ITV Creative, M&amp;C Saatchi, Landor, AMV BBDO and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-lepub-brainlabs-itv-creative-mampc-saatchi-landor-amv-bbdo-and-more/</link><pubDate>Thu, 12 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-lepub-brainlabs-itv-creative-mampc-saatchi-landor-amv-bbdo-and-more/</guid></item><item><title><![CDATA[Barb appoints Caroline Baxter as CEO to replace Justin Sampson]]></title><description><![CDATA[Sampson announced his departure in November 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/barb-appoints-caroline-baxter-as-ceo-to-replace-justin-sampson/</link><pubDate>Thu, 12 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/barb-appoints-caroline-baxter-as-ceo-to-replace-justin-sampson/</guid></item><item><title><![CDATA[Identity acquires healthcare agency Coda]]></title><description><![CDATA[Coda will become IdentityCoda.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/identity-acquires-healthcare-agency-coda/</link><pubDate>Thu, 12 Mar 2026 10:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/identity-acquires-healthcare-agency-coda/</guid></item><item><title><![CDATA[M&amp;S fashion, home and beauty brand platform encourages compliments]]></title><description><![CDATA[Brand platform "Love that" has been developed by Mother.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mamps-fashion-home-and-beauty-brand-platform-encourages-compliments/</link><pubDate>Thu, 12 Mar 2026 09:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mamps-fashion-home-and-beauty-brand-platform-encourages-compliments/</guid></item><item><title><![CDATA[Iris co-founder Ian Millner steps down after 26 years]]></title><description><![CDATA[He will focus on a global advisory role at the agency, alongside other non-executive advisory roles.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iris-co-founder-ian-millner-steps-down-after-26-years/</link><pubDate>Thu, 12 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iris-co-founder-ian-millner-steps-down-after-26-years/</guid></item><item><title><![CDATA[Campaign Inspiring Women Awards 2026: winners revealed]]></title><description><![CDATA[Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-inspiring-women-awards-2026-winners-revealed/</link><pubDate>Wed, 11 Mar 2026 23:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-inspiring-women-awards-2026-winners-revealed/</guid></item><item><title><![CDATA[Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?]]></title><description><![CDATA[The streamer has a war chest, rising stock price, and newfound appetite for M&amp;A. Eight experts offer their suggestions.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/netflixs-warner-bros-bid-failed-what-should-it-buy-now/</link><pubDate>Wed, 11 Mar 2026 20:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/netflixs-warner-bros-bid-failed-what-should-it-buy-now/</guid></item><item><title><![CDATA[The Trade Desk Says It&amp;#8217;s Testing AI Campaign Creation With Claude]]></title><description><![CDATA[CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-says-itamp8217s-testing-ai-campaign-creation-with-claude/</link><pubDate>Wed, 11 Mar 2026 19:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-says-itamp8217s-testing-ai-campaign-creation-with-claude/</guid></item><item><title><![CDATA[Omnicom hoovers up Dyson's $500m global media account]]></title><description><![CDATA[WPP, Publicis and Omnicom battled for the business in the final round.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicom-hoovers-up-dysons-500m-global-media-account/</link><pubDate>Wed, 11 Mar 2026 17:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicom-hoovers-up-dysons-500m-global-media-account/</guid></item><item><title><![CDATA[Samsung appoints Merkle to lead CRM across Europe]]></title><description><![CDATA[Appointment covers 16 markets, including the UK.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/samsung-appoints-merkle-to-lead-crm-across-europe/</link><pubDate>Wed, 11 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/samsung-appoints-merkle-to-lead-crm-across-europe/</guid></item><item><title><![CDATA[How the BrewDog brand lost its way (by its first PR rep)]]></title><description><![CDATA[Following the sale of BrewDog, Manifest founder and chief executive Alex Myers chats about the early days working with the craft brewery brand and its creative PR campaigns.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-the-brewdog-brand-lost-its-way-by-its-first-pr-rep/</link><pubDate>Wed, 11 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-the-brewdog-brand-lost-its-way-by-its-first-pr-rep/</guid></item><item><title><![CDATA[Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers]]></title><description><![CDATA[Today extends its lead.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-march-2-morning-news-ratings-today-only-show-to-grow-in-total-viewers/</link><pubDate>Wed, 11 Mar 2026 14:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-march-2-morning-news-ratings-today-only-show-to-grow-in-total-viewers/</guid></item><item><title><![CDATA[3 Game-Changing Suntory Campaigns From François Bazini]]></title><description><![CDATA[The marketer reflects on taking Schweppes to space and bringing Ribena home.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/3-game-changing-suntory-campaigns-from-franois-bazini/</link><pubDate>Wed, 11 Mar 2026 14:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/3-game-changing-suntory-campaigns-from-franois-bazini/</guid></item><item><title><![CDATA[EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment’]]></title><description><![CDATA[In an email sent Monday evening to employees, the agency&rsquo;s CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-horizon-media-cuts-50-roles-in-ai-focused-agency-realignment/</link><pubDate>Wed, 11 Mar 2026 12:58:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-horizon-media-cuts-50-roles-in-ai-focused-agency-realignment/</guid></item><item><title><![CDATA[Publicis CEO: 'Competitors living in a dream' about AI replacing people]]></title><description><![CDATA[As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/publicis-ceo-competitors-living-in-a-dream-about-ai-replacing-people/</link><pubDate>Wed, 11 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/publicis-ceo-competitors-living-in-a-dream-about-ai-replacing-people/</guid></item><item><title><![CDATA[Havas London names Seamus Higgins as chief creative officer]]></title><description><![CDATA[He begins in the role later this month.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/havas-london-names-seamus-higgins-as-chief-creative-officer/</link><pubDate>Wed, 11 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/havas-london-names-seamus-higgins-as-chief-creative-officer/</guid></item><item><title><![CDATA[Stagwell wins integrated brief for UK housing fintech]]></title><description><![CDATA[Dual appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stagwell-wins-integrated-brief-for-uk-housing-fintech/</link><pubDate>Wed, 11 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stagwell-wins-integrated-brief-for-uk-housing-fintech/</guid></item><item><title><![CDATA[Be At One owner appoints media partner]]></title><description><![CDATA[The appointment follows a competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/be-at-one-owner-appoints-media-partner/</link><pubDate>Wed, 11 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/be-at-one-owner-appoints-media-partner/</guid></item><item><title><![CDATA[11 AI Tools That Ad Creatives Can&amp;#8217;t Stop Using Now]]></title><description><![CDATA[ADWEEK asked creative leaders to name AI tools that have transformed their work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/11-ai-tools-that-ad-creatives-canamp8217t-stop-using-now/</link><pubDate>Wed, 11 Mar 2026 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/11-ai-tools-that-ad-creatives-canamp8217t-stop-using-now/</guid></item><item><title><![CDATA[Updated: latest hybrid working policies at “new big six”]]></title><description><![CDATA[Campaign asked the holdcos about their requirements.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/updated-latest-hybrid-working-policies-at-new-big-six/</link><pubDate>Wed, 11 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/updated-latest-hybrid-working-policies-at-new-big-six/</guid></item><item><title><![CDATA[Suntory Beverage and Food Europe CMO François Bazini Departs]]></title><description><![CDATA[Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring]]></description><link>https://www.newslocker.com/en-us/profession/advertising/suntory-beverage-and-food-europe-cmo-franois-bazini-departs/</link><pubDate>Wed, 11 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/suntory-beverage-and-food-europe-cmo-franois-bazini-departs/</guid></item><item><title><![CDATA[Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief]]></title><description><![CDATA[The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-playboy-names-phillip-picardi-chief-brand-officer-and-editor-in-chief/</link><pubDate>Wed, 11 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-playboy-names-phillip-picardi-chief-brand-officer-and-editor-in-chief/</guid></item><item><title><![CDATA[2026 NCAA Men&amp;#8217;s Tournament Ad Sales Seeing &amp;#8216;Tremendous Demand&amp;#8217;]]></title><description><![CDATA[CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/2026-ncaa-menamp8217s-tournament-ad-sales-seeing-amp8216tremendous-demandamp8217/</link><pubDate>Tue, 10 Mar 2026 18:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/2026-ncaa-menamp8217s-tournament-ad-sales-seeing-amp8216tremendous-demandamp8217/</guid></item><item><title><![CDATA[Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side]]></title><description><![CDATA[Brand marketers enjoy a better quality of life, according to a new survey.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/agency-creatives-looking-for-job-satisfaction-consider-moving-to-the-brand-side/</link><pubDate>Tue, 10 Mar 2026 17:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/agency-creatives-looking-for-job-satisfaction-consider-moving-to-the-brand-side/</guid></item><item><title><![CDATA[Stagwell reports 6% net revenue growth amid industry's 'managed chaos']]></title><description><![CDATA[Mark Penn&rsquo;s holding company reported full-year net revenue of $2.43bn for 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stagwell-reports-6-net-revenue-growth-amid-industrys-managed-chaos/</link><pubDate>Tue, 10 Mar 2026 16:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stagwell-reports-6-net-revenue-growth-amid-industrys-managed-chaos/</guid></item><item><title><![CDATA[M&amp;S &ldquo;hires&rdquo; Gillian Anderson for fashion, home and beauty brand platform]]></title><description><![CDATA[Actress has been recruited as retailer&rsquo;s chief compliments officer.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mamps-ldquohiresrdquo-gillian-anderson-for-fashion-home-and-beauty-brand-platform/</link><pubDate>Tue, 10 Mar 2026 15:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mamps-ldquohiresrdquo-gillian-anderson-for-fashion-home-and-beauty-brand-platform/</guid></item><item><title><![CDATA[M&amp;S hires Gillian Anderson for fashion, home and beauty brand platform]]></title><description><![CDATA[Actress has been &ldquo;hired&rdquo; as the retailer&rsquo;s chief compliments officer.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mamps-hires-gillian-anderson-for-fashion-home-and-beauty-brand-platform/</link><pubDate>Tue, 10 Mar 2026 15:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mamps-hires-gillian-anderson-for-fashion-home-and-beauty-brand-platform/</guid></item><item><title><![CDATA[Ford returns to F1 with campaign to spotlight engineers]]></title><description><![CDATA[Wieden &amp; Kennedy New York created the campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ford-returns-to-f1-with-campaign-to-spotlight-engineers/</link><pubDate>Tue, 10 Mar 2026 15:10:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ford-returns-to-f1-with-campaign-to-spotlight-engineers/</guid></item><item><title><![CDATA[Hardys Wine selects global creative agency]]></title><description><![CDATA[Above &amp; Beyond, now Beyond, won the account in 2023.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/hardys-wine-selects-global-creative-agency/</link><pubDate>Tue, 10 Mar 2026 12:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/hardys-wine-selects-global-creative-agency/</guid></item><item><title><![CDATA[ITV Creative names Trine Johnson as head of production]]></title><description><![CDATA[She replaces Katie Burrow, who has moved to Netflix.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-creative-names-trine-johnson-as-head-of-production/</link><pubDate>Tue, 10 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-creative-names-trine-johnson-as-head-of-production/</guid></item><item><title><![CDATA[Arsenal FC launches digital media platform]]></title><description><![CDATA[Football club's new digital hub signals a shift to always-on content publishing.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/arsenal-fc-launches-digital-media-platform/</link><pubDate>Tue, 10 Mar 2026 11:55:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/arsenal-fc-launches-digital-media-platform/</guid></item><item><title><![CDATA[Scottish Power shortlists four agencies in media review]]></title><description><![CDATA[Carat Edinburgh is the incumbent on the account.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/scottish-power-shortlists-four-agencies-in-media-review/</link><pubDate>Tue, 10 Mar 2026 11:39:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/scottish-power-shortlists-four-agencies-in-media-review/</guid></item><item><title><![CDATA[How to build a successful in-house agency]]></title><description><![CDATA[OUT NOW: Campaign Red&rsquo;s latest market report 'The Inside Job']]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-to-build-a-successful-in-house-agency/</link><pubDate>Tue, 10 Mar 2026 11:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-to-build-a-successful-in-house-agency/</guid></item><item><title><![CDATA[Heineken holds review to “streamline” global creative and media]]></title><description><![CDATA[Campaign understands the media and production review is being run together, and creative is being run separately.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/heineken-holds-review-to-streamline-global-creative-and-media/</link><pubDate>Tue, 10 Mar 2026 11:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/heineken-holds-review-to-streamline-global-creative-and-media/</guid></item><item><title><![CDATA[Campaign Media Awards 2026: shortlist revealed]]></title><description><![CDATA[Winners will be announced 30 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-media-awards-2026-shortlist-revealed/</link><pubDate>Tue, 10 Mar 2026 10:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-media-awards-2026-shortlist-revealed/</guid></item><item><title><![CDATA[Network Rail confirms £23m creative agency roster]]></title><description><![CDATA[Eight agencies have emerged victorious.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/network-rail-confirms-23m-creative-agency-roster/</link><pubDate>Tue, 10 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/network-rail-confirms-23m-creative-agency-roster/</guid></item><item><title><![CDATA[Irn-Bru campaign features posters “made from girders”]]></title><description><![CDATA[Lucky Generals created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/irn-bru-campaign-features-posters-made-from-girders/</link><pubDate>Mon, 09 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/irn-bru-campaign-features-posters-made-from-girders/</guid></item><item><title><![CDATA[Stephen Allan to leave Brainlabs]]></title><description><![CDATA[Executive chair steps down after four years in the role.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stephen-allan-to-leave-brainlabs/</link><pubDate>Mon, 09 Mar 2026 13:15:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stephen-allan-to-leave-brainlabs/</guid></item><item><title><![CDATA[Tropicana appoints Seen Connects to its social account]]></title><description><![CDATA[Social shop will produce work for Tropicana, Naked and Copella.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tropicana-appoints-seen-connects-to-its-social-account/</link><pubDate>Mon, 09 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tropicana-appoints-seen-connects-to-its-social-account/</guid></item><item><title><![CDATA[LePub hires Ete Davies as global chief operating officer]]></title><description><![CDATA[Ete Davies will report into Sven Huberts, global president at LePub.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/lepub-hires-ete-davies-as-global-chief-operating-officer/</link><pubDate>Mon, 09 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/lepub-hires-ete-davies-as-global-chief-operating-officer/</guid></item><item><title><![CDATA[Common Interest promotes Sara Tate to group chief strategy and innovation officer]]></title><description><![CDATA[Tate is currently strategic transformation partner at Common Interest-owned brand consultancy TwentyFirstCenturyBrand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/common-interest-promotes-sara-tate-to-group-chief-strategy-and-innovation-officer/</link><pubDate>Mon, 09 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/common-interest-promotes-sara-tate-to-group-chief-strategy-and-innovation-officer/</guid></item><item><title><![CDATA[Common Interest names Sara Tate as group chief strategy &amp; innovation officer]]></title><description><![CDATA[Tate is currently strategic transformation partner at Common Interest-owned brand consultancy TwentyFirstCenturyBrand.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/common-interest-names-sara-tate-as-group-chief-strategy-amp-innovation-officer/</link><pubDate>Mon, 09 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/common-interest-names-sara-tate-as-group-chief-strategy-amp-innovation-officer/</guid></item><item><title><![CDATA[Riverford Organic takes root with new media agency]]></title><description><![CDATA[Veg box service selects parter after competitive pitch.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/riverford-organic-takes-root-with-new-media-agency/</link><pubDate>Mon, 09 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/riverford-organic-takes-root-with-new-media-agency/</guid></item><item><title><![CDATA[Zaid Al-Qassab exits as M&amp;C Saatchi CEO amid boardroom shake-up]]></title><description><![CDATA[Top shareholder Vin Murria rejoins board.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/zaid-al-qassab-exits-as-mampc-saatchi-ceo-amid-boardroom-shake-up/</link><pubDate>Mon, 09 Mar 2026 10:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/zaid-al-qassab-exits-as-mampc-saatchi-ceo-amid-boardroom-shake-up/</guid></item><item><title><![CDATA[GB News appoints Allwyn’s Ross Sergeant as chief revenue officer]]></title><description><![CDATA[Sergeant will be GB News' first CRO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/gb-news-appoints-allwyns-ross-sergeant-as-chief-revenue-officer/</link><pubDate>Mon, 09 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/gb-news-appoints-allwyns-ross-sergeant-as-chief-revenue-officer/</guid></item><item><title><![CDATA[The Trade Desk CEO Jeff Green Dropped $148M on Company Stock]]></title><description><![CDATA[The CEO says he's putting his money where his mouth is &mdash; and took the opportunity to call out Amazon's DSP along the way.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-ceo-jeff-green-dropped-148m-on-company-stock/</link><pubDate>Fri, 06 Mar 2026 19:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-trade-desk-ceo-jeff-green-dropped-148m-on-company-stock/</guid></item><item><title><![CDATA[The Role of Purpose in Marketing Strategy with Yoobi&amp;#8217;s Sarah Leinberger]]></title><description><![CDATA[Plus, how moving forward with incomplete information can be a winning strategy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-role-of-purpose-in-marketing-strategy-with-yoobiamp8217s-sarah-leinberger/</link><pubDate>Fri, 06 Mar 2026 17:23:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-role-of-purpose-in-marketing-strategy-with-yoobiamp8217s-sarah-leinberger/</guid></item><item><title><![CDATA[Why So Many Brands Are Throwing Shade at Their Competitors Right Now]]></title><description><![CDATA[Brands get off on looking nervy, and social media loves a good fight.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/why-so-many-brands-are-throwing-shade-at-their-competitors-right-now/</link><pubDate>Fri, 06 Mar 2026 17:10:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/why-so-many-brands-are-throwing-shade-at-their-competitors-right-now/</guid></item><item><title><![CDATA[Yorkshire Tea ads show moments requiring Gold upgrade]]></title><description><![CDATA[Campaign was made by Lucky Generals.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/yorkshire-tea-ads-show-moments-requiring-gold-upgrade/</link><pubDate>Fri, 06 Mar 2026 17:06:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/yorkshire-tea-ads-show-moments-requiring-gold-upgrade/</guid></item><item><title><![CDATA[IWD 2026: Campaign celebrates inspirational women]]></title><description><![CDATA[For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/iwd-2026-campaign-celebrates-inspirational-women/</link><pubDate>Fri, 06 Mar 2026 17:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/iwd-2026-campaign-celebrates-inspirational-women/</guid></item><item><title><![CDATA[Ticker: Gayle King to Remain at CBS Mornings, EP Departs]]></title><description><![CDATA[Plus, Versant has its first earnings call.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-gayle-king-to-remain-at-cbs-mornings-ep-departs/</link><pubDate>Fri, 06 Mar 2026 16:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-gayle-king-to-remain-at-cbs-mornings-ep-departs/</guid></item><item><title><![CDATA[Streaming Ratings, Week of Feb. 2: Netflix’s The Lincoln Lawyer Makes Its Case]]></title><description><![CDATA[Bridgerton fell to second.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/streaming-ratings-week-of-feb-2-netflixs-the-lincoln-lawyer-makes-its-case/</link><pubDate>Fri, 06 Mar 2026 16:16:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/streaming-ratings-week-of-feb-2-netflixs-the-lincoln-lawyer-makes-its-case/</guid></item><item><title><![CDATA[The next era of McCann: the first 100 days, “rumbles” with clients and more]]></title><description><![CDATA[Campaign met global CEO Tyler Turnbull, global CCO Andr&eacute;s Ord&oacute;&ntilde;ez and global CSO Harjot Singh for the leadership team&rsquo;s first sit-down together following Omnicom&rsquo;s acquisition of Interpublic.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/the-next-era-of-mccann-the-first-100-days-rumbles-with-clients-and-more/</link><pubDate>Fri, 06 Mar 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/the-next-era-of-mccann-the-first-100-days-rumbles-with-clients-and-more/</guid></item><item><title><![CDATA[Cadbury OOH-led campaign celebrates moments of generosity]]></title><description><![CDATA[VCCP created the work.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/cadbury-ooh-led-campaign-celebrates-moments-of-generosity/</link><pubDate>Fri, 06 Mar 2026 14:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/cadbury-ooh-led-campaign-celebrates-moments-of-generosity/</guid></item><item><title><![CDATA[Dove puts guests on the scent at Bridgerton pop-up]]></title><description><![CDATA[The experience takes place between 6 and 8 March.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dove-puts-guests-on-the-scent-at-bridgerton-pop-up/</link><pubDate>Fri, 06 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dove-puts-guests-on-the-scent-at-bridgerton-pop-up/</guid></item><item><title><![CDATA[John Lewis enlists Daisy May Cooper to highlight what mums want for Mother’s Day]]></title><description><![CDATA[Saatchi &amp; Saatchi created the social campaign.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/john-lewis-enlists-daisy-may-cooper-to-highlight-what-mums-want-for-mothers-day/</link><pubDate>Fri, 06 Mar 2026 12:09:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/john-lewis-enlists-daisy-may-cooper-to-highlight-what-mums-want-for-mothers-day/</guid></item><item><title><![CDATA[Jane Geraghty returns to Landor as global chief executive]]></title><description><![CDATA[Geraghty will also lead WPP Brand and Design as global CEO.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/jane-geraghty-returns-to-landor-as-global-chief-executive/</link><pubDate>Fri, 06 Mar 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/jane-geraghty-returns-to-landor-as-global-chief-executive/</guid></item><item><title><![CDATA[Aviva and Direct Line kick off review to consolidate media agencies]]></title><description><![CDATA[Pitch follows Aviva&rsquo;s acquisition of Direct Line.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/aviva-and-direct-line-kick-off-review-to-consolidate-media-agencies/</link><pubDate>Fri, 06 Mar 2026 11:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/aviva-and-direct-line-kick-off-review-to-consolidate-media-agencies/</guid></item><item><title><![CDATA[Electric car brand Changan enters UK market with new media agency]]></title><description><![CDATA[Chinese carmaker enlists agency ahead of European sales push.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/electric-car-brand-changan-enters-uk-market-with-new-media-agency/</link><pubDate>Fri, 06 Mar 2026 11:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/electric-car-brand-changan-enters-uk-market-with-new-media-agency/</guid></item><item><title><![CDATA[DoorDash CMO Kofi Amoo-Gottfried Will Step Down After 7 Years]]></title><description><![CDATA[The company has not named a successor.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/doordash-cmo-kofi-amoo-gottfried-will-step-down-after-7-years/</link><pubDate>Fri, 06 Mar 2026 11:05:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/doordash-cmo-kofi-amoo-gottfried-will-step-down-after-7-years/</guid></item><item><title><![CDATA[NCT selects media agency ahead of 70th celebrations]]></title><description><![CDATA[Parenting charity appointments new agency from a shortlist of three.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/nct-selects-media-agency-ahead-of-70th-celebrations/</link><pubDate>Fri, 06 Mar 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/nct-selects-media-agency-ahead-of-70th-celebrations/</guid></item><item><title><![CDATA[Ford Returns to F1 With a Docuseries That Disrupts the Ad Break]]></title><description><![CDATA[Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ford-returns-to-f1-with-a-docuseries-that-disrupts-the-ad-break/</link><pubDate>Fri, 06 Mar 2026 08:23:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ford-returns-to-f1-with-a-docuseries-that-disrupts-the-ad-break/</guid></item><item><title><![CDATA[Dame Annette King, Pioneering Ad Executive, Dies at 57]]></title><description><![CDATA[Tributes ring out for &lsquo;irrefutable giant,&rsquo; who held leadership roles at Accenture Song, Publicis, and Ogilvy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dame-annette-king-pioneering-ad-executive-dies-at-57/</link><pubDate>Fri, 06 Mar 2026 07:44:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dame-annette-king-pioneering-ad-executive-dies-at-57/</guid></item><item><title><![CDATA[Rude Health reviews creative account]]></title><description><![CDATA[The brand has previously worked with Who Wot Why and BMB.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/rude-health-reviews-creative-account/</link><pubDate>Fri, 06 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/rude-health-reviews-creative-account/</guid></item><item><title><![CDATA[Ads of the Week: 13 Campaigns That Caught Our Eye, From NPR to Mr. Clean]]></title><description><![CDATA[NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-13-campaigns-that-caught-our-eye-from-npr-to-mr-clean/</link><pubDate>Fri, 06 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-13-campaigns-that-caught-our-eye-from-npr-to-mr-clean/</guid></item><item><title><![CDATA[Dame Annette King dies at 57]]></title><description><![CDATA[Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dame-annette-king-dies-at-57/</link><pubDate>Thu, 05 Mar 2026 19:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dame-annette-king-dies-at-57/</guid></item><item><title><![CDATA[Adland titan Dame Annette King dies at 57]]></title><description><![CDATA[Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/adland-titan-dame-annette-king-dies-at-57/</link><pubDate>Thu, 05 Mar 2026 19:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/adland-titan-dame-annette-king-dies-at-57/</guid></item><item><title><![CDATA[Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO]]></title><description><![CDATA[Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-beehiiv-taps-former-calendly-exec-as-its-first-cmo/</link><pubDate>Thu, 05 Mar 2026 17:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-beehiiv-taps-former-calendly-exec-as-its-first-cmo/</guid></item><item><title><![CDATA[AMV BBDO's Nadja Lossgott and Nick Hulley prepare to exit]]></title><description><![CDATA[They leave at the end of April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/amv-bbdos-nadja-lossgott-and-nick-hulley-prepare-to-exit/</link><pubDate>Thu, 05 Mar 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/amv-bbdos-nadja-lossgott-and-nick-hulley-prepare-to-exit/</guid></item><item><title><![CDATA[Pitch Update: Tesco, Wendy's, Tinder, Aldi, Foot Locker, Bupa, William Hill, Care Bears and more]]></title><description><![CDATA[Campaign's weekly round-up of adland's latest account pitches, reviews and wins.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pitch-update-tesco-wendys-tinder-aldi-foot-locker-bupa-william-hill-care-bears-and-more/</link><pubDate>Thu, 05 Mar 2026 15:06:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pitch-update-tesco-wendys-tinder-aldi-foot-locker-bupa-william-hill-care-bears-and-more/</guid></item><item><title><![CDATA[Brand Buzz: social highlights from McDonald's, Aldi, Guinness and more]]></title><description><![CDATA[Campaign rounds up what brands got up to on social media last month.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brand-buzz-social-highlights-from-mcdonalds-aldi-guinness-and-more/</link><pubDate>Thu, 05 Mar 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brand-buzz-social-highlights-from-mcdonalds-aldi-guinness-and-more/</guid></item><item><title><![CDATA[Guide Dogs picks Fold7 as lead creative agency]]></title><description><![CDATA[The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/guide-dogs-picks-fold7-as-lead-creative-agency/</link><pubDate>Thu, 05 Mar 2026 12:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/guide-dogs-picks-fold7-as-lead-creative-agency/</guid></item><item><title><![CDATA[ITV predicts 2% drop in ad revenues for Q1 2026]]></title><description><![CDATA[Ad revenues fell by 5% in 2025.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/itv-predicts-2-drop-in-ad-revenues-for-q1-2026/</link><pubDate>Thu, 05 Mar 2026 10:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/itv-predicts-2-drop-in-ad-revenues-for-q1-2026/</guid></item><item><title><![CDATA[Campaign Experience Awards 2026: shortlist revealed]]></title><description><![CDATA[The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-2026-shortlist-revealed/</link><pubDate>Thu, 05 Mar 2026 10:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/campaign-experience-awards-2026-shortlist-revealed/</guid></item><item><title><![CDATA[Tinder UK couples up with VCCP on social and influencer]]></title><description><![CDATA[Ingenuity+ ran the competitive pitch process.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/tinder-uk-couples-up-with-vccp-on-social-and-influencer/</link><pubDate>Thu, 05 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/tinder-uk-couples-up-with-vccp-on-social-and-influencer/</guid></item><item><title><![CDATA[OffBall and Togethxr Team Up on a New Playbook for Sports Media]]></title><description><![CDATA[The partnership reflects a new model for lean sports media&mdash;one where shared resources beat raising capital.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/offball-and-togethxr-team-up-on-a-new-playbook-for-sports-media/</link><pubDate>Wed, 04 Mar 2026 20:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/offball-and-togethxr-team-up-on-a-new-playbook-for-sports-media/</guid></item><item><title><![CDATA[EXCLUSIVE: WPP Elevates Nancy Hall to CEO of WPP Media U.S.]]></title><description><![CDATA[Hall's promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/exclusive-wpp-elevates-nancy-hall-to-ceo-of-wpp-media-us/</link><pubDate>Wed, 04 Mar 2026 19:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/exclusive-wpp-elevates-nancy-hall-to-ceo-of-wpp-media-us/</guid></item><item><title><![CDATA[Week of Feb. 23 Evening News Ratings: World News Tonight Is No. 1 Across the Board]]></title><description><![CDATA[WNT reclaimed the demo lead by way of 39,000 additional viewers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-feb-23-evening-news-ratings-world-news-tonight-is-no-1-across-the-board/</link><pubDate>Wed, 04 Mar 2026 18:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-feb-23-evening-news-ratings-world-news-tonight-is-no-1-across-the-board/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP Media, Uncommon, MRM, Neverland, Assembly, Brandtech Group and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-uncommon-mrm-neverland-assembly-brandtech-group-and-more/</link><pubDate>Wed, 04 Mar 2026 18:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-uncommon-mrm-neverland-assembly-brandtech-group-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP Media, IPA, Uncommon, MRM, Neverland, ITV, Assembly and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-ipa-uncommon-mrm-neverland-itv-assembly-and-more/</link><pubDate>Wed, 04 Mar 2026 18:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-ipa-uncommon-mrm-neverland-itv-assembly-and-more/</guid></item><item><title><![CDATA[Movers &amp; Shakers: WPP Media, IPA, Uncommon, Dentsu, MRM, Neverland, ITV and more]]></title><description><![CDATA[Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-ipa-uncommon-dentsu-mrm-neverland-itv-and-more/</link><pubDate>Wed, 04 Mar 2026 18:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/movers-amp-shakers-wpp-media-ipa-uncommon-dentsu-mrm-neverland-itv-and-more/</guid></item></channel></rss>