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+0200https://www.newslocker.com/en-uk/profession/seo/fast-loading-amp-pages-dominate-googles-first-page-results-for-media-and-news-searches/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-microsoft-word-add-in/Thu, 14 Sep 2017 14:27:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-microsoft-word-add-in/https://www.newslocker.com/en-uk/profession/seo/why-content-marketers-need-to-be-their-own-seos/Wed, 19 Jul 2017 15:05:00 +0200https://www.newslocker.com/en-uk/profession/seo/why-content-marketers-need-to-be-their-own-seos/https://www.newslocker.com/en-uk/profession/seo/googles-key-travel-industry-specific-search-ranking-factors-highlighted-in-new-searchmetrics-study/Wed, 12 Jul 2017 14:29:00 +0200https://www.newslocker.com/en-uk/profession/seo/googles-key-travel-industry-specific-search-ranking-factors-highlighted-in-new-searchmetrics-study/https://www.newslocker.com/en-uk/profession/seo/lansa-mitigates-the-risks-of-shadow-it-with-free-consultancy-service/Wed, 21 Jun 2017 10:13:00 +0200https://www.newslocker.com/en-uk/profession/seo/lansa-mitigates-the-risks-of-shadow-it-with-free-consultancy-service/https://www.newslocker.com/en-uk/profession/seo/wp-engine-unveils-content-performance-for-digital-marketers-and-publishers/Tue, 13 Jun 2017 11:10:00 +0200https://www.newslocker.com/en-uk/profession/seo/wp-engine-unveils-content-performance-for-digital-marketers-and-publishers/https://www.newslocker.com/en-uk/profession/seo/new-searchmetrics-study-provides-financial-brands-with-industry-specific-insights-on-how-to-be-successful-on-google/Wed, 07 Jun 2017 15:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/new-searchmetrics-study-provides-financial-brands-with-industry-specific-insights-on-how-to-be-successful-on-google/https://www.newslocker.com/en-uk/profession/seo/invenias-becomes-largest-supplier-to-executive-search-sector/Tue, 16 May 2017 15:22:00 +0200https://www.newslocker.com/en-uk/profession/seo/invenias-becomes-largest-supplier-to-executive-search-sector/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-inc-implements-strategy-to-secure-future-receives-commitment-for-new-financing/Mon, 08 May 2017 22:15:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-inc-implements-strategy-to-secure-future-receives-commitment-for-new-financing/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-content-experience-creates-new-paradigm-for-online-storytelling-and-content-creation/Tue, 25 Apr 2017 14:02:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-content-experience-creates-new-paradigm-for-online-storytelling-and-content-creation/ The sheer quantity of misinformation on the internet is as evident as the need to do something about it. Luckily Google, along with its sister think-tank Jigsaw, is attempting just that.
Google first started tagging certain bits of content as fact-checked in October las]]>https://www.newslocker.com/en-uk/profession/seo/google-takes-fact-checking-worldwide/Tue, 11 Apr 2017 18:12:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-takes-fact-checking-worldwide/ That there is upsetting, offensive or harmful content on the internet should be abundantly clear to anyone who’s ever innocently searched for the best way to celebrate a particularly bountiful lemon harvest; for how, as just one man, you should tackle opening one tricky jar; or fo]]>https://www.newslocker.com/en-uk/profession/seo/google-sets-inaccurate-amp-offensive-content-in-its-crosshairs/Mon, 20 Mar 2017 19:13:00 +0100https://www.newslocker.com/en-uk/profession/seo/google-sets-inaccurate-amp-offensive-content-in-its-crosshairs/https://www.newslocker.com/en-uk/profession/seo/absolute-digital-media-reviews-seo-strategies-for-the-gambling-industry/Wed, 15 Mar 2017 18:38:00 +0100https://www.newslocker.com/en-uk/profession/seo/absolute-digital-media-reviews-seo-strategies-for-the-gambling-industry/https://www.newslocker.com/en-uk/profession/seo/wp-engine-announces-php-7-availability-for-all-customers/Mon, 06 Mar 2017 14:30:00 +0100https://www.newslocker.com/en-uk/profession/seo/wp-engine-announces-php-7-availability-for-all-customers/ It’s not really the 3310. It’s just a similar looking plastic phone.
And it’s not really a statement of intent for the wistful (or even the ironic) luddite, it being announced alongside two new very-much-smart]]>https://www.newslocker.com/en-uk/profession/seo/nokia-re-releases-the-3310-sort-of/Tue, 28 Feb 2017 14:46:00 +0100https://www.newslocker.com/en-uk/profession/seo/nokia-re-releases-the-3310-sort-of/ From 2018 onwards, advertisers will no longer be able to prevent users from skipping 30-second ads they place at the beginning of videos on YouTube.
Shorter videos (up to 20 seconds) will still be able to be made non-skippable.
The decision was made in the name of making advertising work better for more people; ensuring that advertisers can get their point across while users do not feel disadvantaged or inconvenienced.
A Google spokesperson said: “]]>https://www.newslocker.com/en-uk/profession/seo/youtube-waves-goodbye-to-non-skippable-30-sec-ads/Mon, 20 Feb 2017 17:12:00 +0100https://www.newslocker.com/en-uk/profession/seo/youtube-waves-goodbye-to-non-skippable-30-sec-ads/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-ranking-factors-rethinking-search-results-based-on-googles-deep-learning-and-content-relevance/Tue, 13 Dec 2016 18:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-ranking-factors-rethinking-search-results-based-on-googles-deep-learning-and-content-relevance/ With a series of decisions so far described variously as ‘Orwellian’, ‘draconian’, and ‘terrifying’, the British government appears hell-bent on adding your online freedom and privacy to the ever growing list of casualties of 2016.
But is it all as bad as it seems? Let’s have a look.
Snooper’s Charter
Last week, the Investigatory Powers Bill – an evolved form of Theresa May’s now six-year-old brainchil]]>https://www.newslocker.com/en-uk/profession/seo/the-not-so-certain-future-of-internet-privacy/Fri, 25 Nov 2016 14:31:00 +0100https://www.newslocker.com/en-uk/profession/seo/the-not-so-certain-future-of-internet-privacy/ Then, they came for the Toblerone, and I did not speak out – because I never really buy Toblerones to be perfectly honest.
Then they came for my freedom to watch porn anonymously…
……………………………
With a series of decisions so far described variously as Orwellian, draconian, and terrifying, the British go]]>https://www.newslocker.com/en-uk/profession/seo/snoopers-charter-and-the-digital-economy-bill-incognito-cant-save-you-now/Fri, 25 Nov 2016 14:31:00 +0100https://www.newslocker.com/en-uk/profession/seo/snoopers-charter-and-the-digital-economy-bill-incognito-cant-save-you-now/ With a series of decisions so far described variously as ‘Orwellian’, ‘draconian’, and ‘terrifying’, the British government appears hell-bent on adding your online freedom and privacy to the ever growing list of casualties of 2016.
But is it all as bad as it seems? Let’s have a look.
Snooper’s Charter
Last week, the Investigatory Powers Bill – an evolved form of Theresa May’s now six-year-old brai]]>https://www.newslocker.com/en-uk/profession/seo/incognito-cant-save-you-now/Fri, 25 Nov 2016 14:31:00 +0100https://www.newslocker.com/en-uk/profession/seo/incognito-cant-save-you-now/ Keep your friends close, and… just keep your friends close.
Trump, the self professed “Hemingway of 140 characters”, owe]]>https://www.newslocker.com/en-uk/profession/seo/trumped-how-to-win-an-election-in-140-characters-or-fewer/Mon, 14 Nov 2016 15:46:00 +0100https://www.newslocker.com/en-uk/profession/seo/trumped-how-to-win-an-election-in-140-characters-or-fewer/https://www.newslocker.com/en-uk/profession/seo/lso-gears-up-for-most-important-year-in-its-history-and-re-appoints-velo-for-digital-strategy/Tue, 08 Nov 2016 11:50:00 +0100https://www.newslocker.com/en-uk/profession/seo/lso-gears-up-for-most-important-year-in-its-history-and-re-appoints-velo-for-digital-strategy/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-research-cloud-creates-chinese-online-market-transparency-for-the-first-time/Thu, 27 Oct 2016 15:37:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-research-cloud-creates-chinese-online-market-transparency-for-the-first-time/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-content-experience-creates-new-paradigm-for-online-storytelling/Mon, 24 Oct 2016 21:13:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-content-experience-creates-new-paradigm-for-online-storytelling/https://www.newslocker.com/en-uk/profession/seo/wp-engine-brings-improved-seo-and-security-to-50000-customers-with-free-ssltls-certificates/Thu, 20 Oct 2016 13:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/wp-engine-brings-improved-seo-and-security-to-50000-customers-with-free-ssltls-certificates/https://www.newslocker.com/en-uk/profession/seo/wp-engine-boosts-seo-and-security-across-all-customer-sites-with-free-ssltls-certificates/Thu, 13 Oct 2016 13:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/wp-engine-boosts-seo-and-security-across-all-customer-sites-with-free-ssltls-certificates/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-study-page-one-of-google-shows-fewer-results-but-marketers-can-target-search-in-growing-number-of-ways/Thu, 06 Oct 2016 13:52:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-study-page-one-of-google-shows-fewer-results-but-marketers-can-target-search-in-growing-number-of-ways/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-verdane-capital-becomes-key-shareholder/Wed, 05 Oct 2016 15:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-verdane-capital-becomes-key-shareholder/https://www.newslocker.com/en-uk/profession/seo/netbooster-group-acquires-uk-agency-4ps-marketing-and-strengthens-its-european-footprint/Wed, 28 Sep 2016 14:59:00 +0200https://www.newslocker.com/en-uk/profession/seo/netbooster-group-acquires-uk-agency-4ps-marketing-and-strengthens-its-european-footprint/https://www.newslocker.com/en-uk/profession/seo/sinequa-to-present-and-exhibit-at-gartner-digital-workplace-summit-2016/Tue, 13 Sep 2016 10:09:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-to-present-and-exhibit-at-gartner-digital-workplace-summit-2016/https://www.newslocker.com/en-uk/profession/seo/the-miles-partnership-moves-to-invenias-to-maintain-its-leadership-position/Tue, 26 Jul 2016 11:08:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-miles-partnership-moves-to-invenias-to-maintain-its-leadership-position/ is meaningless without a story. MarketingLand has published an article
detailing what a data-driven story should contain in order to go viral. Google
is preaching
the power of telling meaningful stories with data.It is now generally knowledge in the industry that there needs to be a story driving all marketing initiatives for them to be successfu]]>https://www.newslocker.com/en-uk/profession/seo/applying-the-big-idea-concept-to-data-driven-storytelling/Mon, 11 Jul 2016 11:38:00 +0200https://www.newslocker.com/en-uk/profession/seo/applying-the-big-idea-concept-to-data-driven-storytelling/https://www.newslocker.com/en-uk/profession/seo/sinequa-appoints-stphane-kirchacker-vice-president-sales-emea/Wed, 06 Jul 2016 15:19:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-appoints-stphane-kirchacker-vice-president-sales-emea/ notices from Google citing ‘unnatural outbound links’.
This was directly linked to a warning Google had issued a
few weeks before in regards to disclosure of reviews in return for free
products. Understandably this worried and confused some bloggers, however there
are some simple best practices that can be followed going forward. Best PracticesNofollow vs followed? First and foremost, if you have received a sample i]]>https://www.newslocker.com/en-uk/profession/seo/best-practices-bloggers-guide-to-samples/Wed, 06 Jul 2016 11:07:00 +0200https://www.newslocker.com/en-uk/profession/seo/best-practices-bloggers-guide-to-samples/ represents a rich vein of potential to businesses both in terms of building
brand awareness and driving sales. Despite this, it’s not uncommon to find that
developing an effective YouTube strategy can pose a challenge to even the
largest of ecommerce companies.Unfortunately, creating high-quality video content is far
from an exact science, and is almost always more expensive than its text
counterpart; as a result, it’s easy to]]>https://www.newslocker.com/en-uk/profession/seo/youtube-analytics-using-data-to-optimise-your-video-strategy/Fri, 24 Jun 2016 11:24:00 +0200https://www.newslocker.com/en-uk/profession/seo/youtube-analytics-using-data-to-optimise-your-video-strategy/https://www.newslocker.com/en-uk/profession/seo/is-solutions-enhances-data-analytics-expertise-through-partnership-with-search-driven-analytics-leader-thoughtspot/Mon, 06 Jun 2016 14:12:00 +0200https://www.newslocker.com/en-uk/profession/seo/is-solutions-enhances-data-analytics-expertise-through-partnership-with-search-driven-analytics-leader-thoughtspot/https://www.newslocker.com/en-uk/profession/seo/google-ppc-announcements-2016/Wed, 25 May 2016 12:45:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-ppc-announcements-2016/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-raises-8-million-in-new-financing-to-fuel-enterprise-suite-initiatives-and-growth/Mon, 23 May 2016 17:04:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-raises-8-million-in-new-financing-to-fuel-enterprise-suite-initiatives-and-growth/https://www.newslocker.com/en-uk/profession/seo/circus-ppc-awarded-etyres-ppc-advertising-contract/Mon, 23 May 2016 12:24:00 +0200https://www.newslocker.com/en-uk/profession/seo/circus-ppc-awarded-etyres-ppc-advertising-contract/https://www.newslocker.com/en-uk/profession/seo/uk-company-circus-ppc-wins-googles-prestigious-emea-ready-to-rock-award/Mon, 23 May 2016 10:50:00 +0200https://www.newslocker.com/en-uk/profession/seo/uk-company-circus-ppc-wins-googles-prestigious-emea-ready-to-rock-award/https://www.newslocker.com/en-uk/profession/seo/searchyourcloud-leads-advanced-search-results-with-latest-patent/Tue, 10 May 2016 16:06:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchyourcloud-leads-advanced-search-results-with-latest-patent/ The revamp was first announced back in March, and was conceived as a way to make the platform’s interface more up to date, combining and integrating all of the many features that have been added in the 15 years since it was first introduced.This is the first major redesign of the Adwords interface and promises a much more cohesive user e]]>https://www.newslocker.com/en-uk/profession/seo/google-adwords-redesign-to-be-unveiled-in-may/Mon, 09 May 2016 15:17:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-adwords-redesign-to-be-unveiled-in-may/https://www.newslocker.com/en-uk/profession/seo/sinequa-ushers-in-the-era-of-cognitive-computing-with-new-version-of-its-cognitive-insight-platform/Tue, 03 May 2016 16:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-ushers-in-the-era-of-cognitive-computing-with-new-version-of-its-cognitive-insight-platform/ dead. There has been no shortage of debate around the topic, with countless
articles written about how blogging is no longer relevant. But, is it true that blogging is
really dead?In a word, no.Blogging is – or should be – an integral part of your online
marketing strategy. Unlike personal blogs like Tumblr, for instance, your blog
has the sole purpose of helping your business grow. But how does it do that?It Drives Traff]]>https://www.newslocker.com/en-uk/profession/seo/is-blogging-really-dead/Mon, 02 May 2016 11:46:00 +0200https://www.newslocker.com/en-uk/profession/seo/is-blogging-really-dead/ notification like you usually ignore the ones telling you about people's birthdays?
Because Facebook Live is the next big step your business needs to take in
social media marketing. What is Facebook Live?It's a new feature for Facebook, allowing users to]]>https://www.newslocker.com/en-uk/profession/seo/now-on-air-all-you-need-to-know-about-facebook-live-video-streaming/Wed, 27 Apr 2016 15:43:00 +0200https://www.newslocker.com/en-uk/profession/seo/now-on-air-all-you-need-to-know-about-facebook-live-video-streaming/https://www.newslocker.com/en-uk/profession/seo/how-to-update-your-shopping-feed-directly-in-the-merchant-center/Tue, 19 Apr 2016 16:54:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-update-your-shopping-feed-directly-in-the-merchant-center/ Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing]]>https://www.newslocker.com/en-uk/profession/seo/youtube-live-vr-bringing-the-outside-inside/Tue, 19 Apr 2016 14:50:00 +0200https://www.newslocker.com/en-uk/profession/seo/youtube-live-vr-bringing-the-outside-inside/ Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing]]>https://www.newslocker.com/en-uk/profession/seo/bringing-the-outside-inside-youtube-live-stream-coachella-in-360-degrees/Tue, 19 Apr 2016 14:50:00 +0200https://www.newslocker.com/en-uk/profession/seo/bringing-the-outside-inside-youtube-live-stream-coachella-in-360-degrees/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-industry-first-tracking-of-mobile-app-performance-in-search-results/Tue, 05 Apr 2016 15:05:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-announces-industry-first-tracking-of-mobile-app-performance-in-search-results/ story last Monday, with the announcement of a new platform redesign.In a move that’s sure to annoy as many as it’ll please,
they’ve announced that there will be a bit of a facelift to the now creaky old interface,
as can be seen in the screenshot below:It’s only a screenshot, and there’s perhaps not a lot to be taken from it, but that’s not going to stop us from trying.New AdWords NavigationSo, besides the]]>https://www.newslocker.com/en-uk/profession/seo/new-adwords-redesign/Mon, 04 Apr 2016 15:36:00 +0200https://www.newslocker.com/en-uk/profession/seo/new-adwords-redesign/ you'll have heard about Facebook's latest update. An answer to the people's demand
for a dislike button has now been rolled out worldwide, in the form of 5
additional reactions you can choose in addition to the classic "like”. This shiny new feature is the
result of a whole year of researching, testing, and re-testing by the dedicated
team at Facebook. Unsurprisingly, a
colossal amount of thought went into which emotions should]]>https://www.newslocker.com/en-uk/profession/seo/how-facebook-reactions-will-affect-marketers/Fri, 01 Apr 2016 10:31:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-facebook-reactions-will-affect-marketers/ Deep Content and Wide Content
When writing content for your website, there are two basic aims:
Drawing in new users]]>https://www.newslocker.com/en-uk/profession/seo/writing-for-web-depth-and-breadth/Thu, 17 Mar 2016 15:38:00 +0100https://www.newslocker.com/en-uk/profession/seo/writing-for-web-depth-and-breadth/https://www.newslocker.com/en-uk/profession/seo/us-brands-missing-out-by-not-letting-mobile-app-content-appear-in-google-searches-finds-new-study/Wed, 09 Mar 2016 15:05:00 +0100https://www.newslocker.com/en-uk/profession/seo/us-brands-missing-out-by-not-letting-mobile-app-content-appear-in-google-searches-finds-new-study/ overlooked, side to Paid Search that comes through its agility.Depending on the size of the campaign, through PPC we are able
to promote content, events, or simply a brand in less a day. Incredible,
isn’t it? It gets even better when you integrate your PPC efforts with a
client’s multi-channel marketing strategy, and even more so when you includ]]>https://www.newslocker.com/en-uk/profession/seo/thinking-outside-the-ppc-box-paid-search-as-part-of-a-multi-channel-marketing-strategy/Wed, 09 Mar 2016 15:05:00 +0100https://www.newslocker.com/en-uk/profession/seo/thinking-outside-the-ppc-box-paid-search-as-part-of-a-multi-channel-marketing-strategy/ is for that content to achieve viral success. To make sure that is going to
happen a lot of time and energy is required, not to mention design work and an
extensive promotion plan. Therefore, instead of going with the first idea we
think of, we need to approximate success levels prior to creation. But how do
we do this when it is impossible to predict the future?Although we will never be able to be 100% sure that
something will be succes]]>https://www.newslocker.com/en-uk/profession/seo/developing-a-strong-rationale-for-creative-projects/Mon, 07 Mar 2016 12:42:00 +0100https://www.newslocker.com/en-uk/profession/seo/developing-a-strong-rationale-for-creative-projects/ receives over 30 million visitors every day. As such, it represents an enormous
commercial opportunity for any business that can properly utilise video content
to promote their product or service.But how exactly does YouTube decide which content should top
its search engine results pages? And how do you go about ensuring that your
brand enjoys the best possible visibility within them?Similarly to parent company Google, YouTube’s ran]]>https://www.newslocker.com/en-uk/profession/seo/understanding-youtube-ranking-factors/Wed, 02 Mar 2016 16:51:00 +0100https://www.newslocker.com/en-uk/profession/seo/understanding-youtube-ranking-factors/ If a post is written on a blog that receives no traffic, is there any content there at all?
Like the sound of a tree falling in an empty forest, or like a Kanye West rant, a blog is nothing without people there to take it in.
Where has my traffic gone?
If you run a blog, you want traffic. It’s very simple.And if you’re traffic starts falling, then you’ll want to do something about it. This is also very simple.
But what exactly should you do to]]>https://www.newslocker.com/en-uk/profession/seo/why-is-my-blog-traffic-falling/Tue, 23 Feb 2016 13:44:00 +0100https://www.newslocker.com/en-uk/profession/seo/why-is-my-blog-traffic-falling/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-appoints-patric-liebold-as-new-vp-emea/Mon, 22 Feb 2016 12:53:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-appoints-patric-liebold-as-new-vp-emea/ user experience.In recent months, you’re likely to have heard of the
acronym AMP within the search industry. AMP stands for Accelerated Mobile Pages,
and it’s the newest project
that Google, Twitter, and many other businesses and developers have been working
on. This open-source project is born of the necessity to
drastically improve site speed, and therefore user experience, and to help
users more easily access informat]]>https://www.newslocker.com/en-uk/profession/seo/amp-accelerated-mobile-pages/Mon, 22 Feb 2016 10:29:00 +0100https://www.newslocker.com/en-uk/profession/seo/amp-accelerated-mobile-pages/ What is Penguin?
Google’s Penguin update, first launched back in 2012, marked an important step in the battle against spam and against black-hat SEO.
In particular, Penguin’s target was black-hat linking schemes.
As Chuck Price at Search Engine Watch puts it:
“Before Penguin, bad links were simply devalued and needed to be replaced in or]]>https://www.newslocker.com/en-uk/profession/seo/penguin-40-what-we-know/Wed, 17 Feb 2016 18:09:00 +0100https://www.newslocker.com/en-uk/profession/seo/penguin-40-what-we-know/https://www.newslocker.com/en-uk/profession/seo/should-i-bid-on-brand-keywords-in-adwords/Thu, 11 Feb 2016 09:13:00 +0100https://www.newslocker.com/en-uk/profession/seo/should-i-bid-on-brand-keywords-in-adwords/https://www.newslocker.com/en-uk/profession/seo/top-10-super-bowl-50-adverts-inbound-metrics-amp-analysis/Wed, 10 Feb 2016 11:46:00 +0100https://www.newslocker.com/en-uk/profession/seo/top-10-super-bowl-50-adverts-inbound-metrics-amp-analysis/ Panda is now part of the core ranking algorithm. But what does that mean? How
is the change different from before? And as content creators, do we need to be
doing anything different now that Panda is part of the main event?What does being part of the core algorithm mean?Previously, Panda was a spam filter, something applied after the core algorithm had meandered
its way through ranking factors and key signals, coming in at the end to judge]]>https://www.newslocker.com/en-uk/profession/seo/introducing-google-panda-to-the-core-algorithm/Mon, 08 Feb 2016 11:08:00 +0100https://www.newslocker.com/en-uk/profession/seo/introducing-google-panda-to-the-core-algorithm/https://www.newslocker.com/en-uk/profession/seo/sinequa-unifies-information-access-across-big-data-and-cloud-environments-with-expanded-family-of-smart-connectors/Mon, 25 Jan 2016 15:10:00 +0100https://www.newslocker.com/en-uk/profession/seo/sinequa-unifies-information-access-across-big-data-and-cloud-environments-with-expanded-family-of-smart-connectors/https://www.newslocker.com/en-uk/profession/seo/leading-danish-digital-agency-atcore-joins-the-searchmetrics-partner-program/Wed, 06 Jan 2016 13:15:00 +0100https://www.newslocker.com/en-uk/profession/seo/leading-danish-digital-agency-atcore-joins-the-searchmetrics-partner-program/ of the most important days in the online retail calendar, and in 2014 passed
both Boxing Day and Cyber Monday to become the most valuable shopping day of
the year in the UK. At QueryClick we understand the importance of seasonal SEO
strategies. We’ve put a huge emphasis on running effective Black Friday
campaigns, taking advantage of the increasing popularity of the event and
supporting our e-commerce clients with an effective, da]]>https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-2/Thu, 31 Dec 2015 11:44:00 +0100https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-2/https://www.newslocker.com/en-uk/profession/seo/us-consumers-turn-to-amazon-and-google-for-holiday-gift-ideas-new-searchmetrics-study-finds/Tue, 15 Dec 2015 14:05:00 +0100https://www.newslocker.com/en-uk/profession/seo/us-consumers-turn-to-amazon-and-google-for-holiday-gift-ideas-new-searchmetrics-study-finds/https://www.newslocker.com/en-uk/profession/seo/improve-website-user-experience-and-online-visibility-with-fast-effective-link-optimization-from-searchmetrics/Wed, 09 Dec 2015 14:17:00 +0100https://www.newslocker.com/en-uk/profession/seo/improve-website-user-experience-and-online-visibility-with-fast-effective-link-optimization-from-searchmetrics/https://www.newslocker.com/en-uk/profession/seo/adactus-housing-group-drives-customer-care-with-360-tenant-portal-from-1st-touch/Wed, 09 Dec 2015 14:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/adactus-housing-group-drives-customer-care-with-360-tenant-portal-from-1st-touch/ Follow these five tips to make sure that you make the most of this cut-price retail carnival:
1. Shop online
A recent study showed that 65% of shoppers in the UK who plan on taking part in Black Friday in 2015 will be doing so online.
Not only will you be getting some of the best deals, but shoppi]]>https://www.newslocker.com/en-uk/profession/seo/5-ways-to-get-the-best-deals-in-the-uk-this-black-friday/Thu, 26 Nov 2015 14:45:00 +0100https://www.newslocker.com/en-uk/profession/seo/5-ways-to-get-the-best-deals-in-the-uk-this-black-friday/ Here in the UK, Black Friday used to refer to the Friday before Christmas, when a huge numbers of office parties and general festiv]]>https://www.newslocker.com/en-uk/profession/seo/have-we-had-enough-of-black-friday-in-the-uk/Thu, 26 Nov 2015 14:32:00 +0100https://www.newslocker.com/en-uk/profession/seo/have-we-had-enough-of-black-friday-in-the-uk/https://www.newslocker.com/en-uk/profession/seo/stradiji-becomes-first-online-marketing-agency-in-turkey-to-join-the-new-searchmetrics-partner-program/Thu, 26 Nov 2015 12:31:00 +0100https://www.newslocker.com/en-uk/profession/seo/stradiji-becomes-first-online-marketing-agency-in-turkey-to-join-the-new-searchmetrics-partner-program/ return on investment on their search marketing campaigns, there are certain
opportunities you can’t afford to miss. Last year, online shoppers in the UK spent an
estimated £810m on Black Friday – which eclipsed both Cyber Monday and
Boxing Day as the most valuable shopping day of the year – and this figure is
expected to increase in 2015. 
The growth of this shopping phenomenon in the UK over recent
ye]]>https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-one/Wed, 25 Nov 2015 15:22:00 +0100https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-one/ return on investment on their search marketing campaigns, there are certain
opportunities you can’t afford to miss. Last year, online shoppers in the UK spent an
estimated £810m on Black Friday – which eclipsed both Cyber Monday and
Boxing Day as the most valuable shopping day of the year – and this figure is
expected to increase in 2015. 
The growth of this shopping phenomenon in the UK over recent
ye]]>https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-1/Wed, 25 Nov 2015 15:22:00 +0100https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report-part-1/ return on investment on their search marketing campaigns, there are certain
opportunities you can’t afford to miss.Last year, online shoppers in the UK spent an
estimated £810m on Black Friday – which eclipsed both Cyber Monday and
Boxing Day as the most valuable shopping day of the year – and this figure is
expected to increase in 2015. 
The growth of this shopping phenomenon in the UK over recent
years ha]]>https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report/Wed, 25 Nov 2015 15:22:00 +0100https://www.newslocker.com/en-uk/profession/seo/seo-insights-black-friday-industry-report/https://www.newslocker.com/en-uk/profession/seo/uk2-group-adds-premium-wordpress-hosting-and-website-seo-guru-for-web-hosting-brands/Mon, 16 Nov 2015 11:33:00 +0100https://www.newslocker.com/en-uk/profession/seo/uk2-group-adds-premium-wordpress-hosting-and-website-seo-guru-for-web-hosting-brands/ it, building links is not the easiest of tasks in the SEO world, with
potentially little gain from large outreach projects. However, there are ways
that we can make it slightly easier for ourselves.Obviously
the strength of an outreach campaign is of massive importance here, but what we really need to do is to strip everything back even further – and look at the content we are trying
to promote.We saw in
the Moz-Buzzsumo
study that we shouldn’t just be look]]>https://www.newslocker.com/en-uk/profession/seo/what-makes-content-linkable-the-eternal-question-answered/Tue, 10 Nov 2015 17:51:00 +0100https://www.newslocker.com/en-uk/profession/seo/what-makes-content-linkable-the-eternal-question-answered/https://www.newslocker.com/en-uk/profession/seo/adwords-mobile-advanced-exam-questions-and-tips/Mon, 09 Nov 2015 12:57:00 +0100https://www.newslocker.com/en-uk/profession/seo/adwords-mobile-advanced-exam-questions-and-tips/ ………………………………………….
Last time, we had a look at current developments in the field of machine learning and AI, focussing on how Goo]]>https://www.newslocker.com/en-uk/profession/seo/ai-part-2-deep-learning-and-the-future-of-search/Fri, 06 Nov 2015 12:50:00 +0100https://www.newslocker.com/en-uk/profession/seo/ai-part-2-deep-learning-and-the-future-of-search/https://www.newslocker.com/en-uk/profession/seo/iih-nordic-becomes-a-searchmetrics-sapphire-partner/Thu, 29 Oct 2015 12:30:00 +0100https://www.newslocker.com/en-uk/profession/seo/iih-nordic-becomes-a-searchmetrics-sapphire-partner/ However, not every campaign will bring guaranteed success- it will bring both positive an]]>https://www.newslocker.com/en-uk/profession/seo/5-ways-football-clubs-exploit-social-media/Tue, 27 Oct 2015 12:57:00 +0100https://www.newslocker.com/en-uk/profession/seo/5-ways-football-clubs-exploit-social-media/https://www.newslocker.com/en-uk/profession/seo/machine-learning-and-artificial-intelligence-part-1-the-race-begins/Wed, 21 Oct 2015 17:08:00 +0200https://www.newslocker.com/en-uk/profession/seo/machine-learning-and-artificial-intelligence-part-1-the-race-begins/ you may want to share it out into various social media channels where people
will see it, share it, and naturally link back to it. However, after a recent
study by Buzzsumo and Moz, you might want to rethink this strategy if it is
your sole means of generating links.Looking into the correlation of shares and links for 1 million articles, Buzzsumo and Moz have found that social media actually performs pretty poorly when it comes to natura]]>https://www.newslocker.com/en-uk/profession/seo/why-you-shouldnt-be-reliant-on-social-media-for-link-building/Wed, 21 Oct 2015 13:49:00 +0200https://www.newslocker.com/en-uk/profession/seo/why-you-shouldnt-be-reliant-on-social-media-for-link-building/https://www.newslocker.com/en-uk/profession/seo/youve-got-mail-gmail-ads-101/Wed, 21 Oct 2015 12:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/youve-got-mail-gmail-ads-101/ When I first heard of this process it seemed that all you would have to do is sign up to some of these services, maybe opt-]]>https://www.newslocker.com/en-uk/profession/seo/local-business-directories-the-true-cost/Mon, 19 Oct 2015 16:25:00 +0200https://www.newslocker.com/en-uk/profession/seo/local-business-directories-the-true-cost/ of information out there about XML sitemap guidelines and SEO, but most of it is scattered across the web. Google themselves have published several different blog posts, videos, and FAQ articles regarding the different guidelines to follow when trying to
optimise your sitemaps, but unfortunately you'll have to look around these different posts and art]]>https://www.newslocker.com/en-uk/profession/seo/xml-sitemaps-amp-search-engine-optimisation/Mon, 19 Oct 2015 11:16:00 +0200https://www.newslocker.com/en-uk/profession/seo/xml-sitemaps-amp-search-engine-optimisation/ However, much to my surprise, after doing my research I found that androids operating systems development traces back to 2003, whereas apples first version of iOS landed in 2007. But the point remains that it was the handsets that both]]>https://www.newslocker.com/en-uk/profession/seo/ios-vs-android/Thu, 15 Oct 2015 12:28:00 +0200https://www.newslocker.com/en-uk/profession/seo/ios-vs-android/ everything we do.Marking the starting
point of an SEO audit, ranking analysis provides us with an overview of the
overall ranking situation, which then feeds into our SEO strategy. The snapshot
reports developed here at QueryClick help us to structure data, carry out
efficient analysis, and therefore improve strategic decisions.
Our reports contain 3 sections, which help us to make sense
of the data we acquire:A dashboard that pr]]>https://www.newslocker.com/en-uk/profession/seo/why-do-we-do-snapshot-report-analysis/Wed, 14 Oct 2015 10:40:00 +0200https://www.newslocker.com/en-uk/profession/seo/why-do-we-do-snapshot-report-analysis/ If for example, you are using keywords only to be found on search engines, then you my friend are really losing out on loads of ways to give your website visibility to your ideal target audience.
This post will explain the best ways to optimize keywords for your entire marketing strategy.
Optimization for Your Website
Below is a list of places in which you should place your main keyword or key phrase to fully optimize for searching. T]]>https://www.newslocker.com/en-uk/profession/seo/keywords-and-how-to-use-them-in-your-marketing-strategy/Tue, 13 Oct 2015 16:35:00 +0200https://www.newslocker.com/en-uk/profession/seo/keywords-and-how-to-use-them-in-your-marketing-strategy/ For the people who are not so familiar with Google’s search console, I’m going to help you understand from the beginning. GWT is a free service that allows you to learn vital information about your website, and lets you know]]>https://www.newslocker.com/en-uk/profession/seo/google-search-console-for-beginners/Thu, 08 Oct 2015 16:35:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-search-console-for-beginners/ Virtual Safari
The feature, which was added a few weeks ago but has just appeared as a direct link on Google’s home page, lets you use their Street View feature to explore the Samburu Nationa]]>https://www.newslocker.com/en-uk/profession/seo/meet-the-elephants-with-googles-virtual-safari/Thu, 08 Oct 2015 14:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/meet-the-elephants-with-googles-virtual-safari/ The first step involves your twitter bio. Your bio is one of the first places a user checks when seeing your profile for the first time. So it is very important that you load it with relevant info]]>https://www.newslocker.com/en-uk/profession/seo/how-to-attract-followers-using-your-twitter-bio/Wed, 07 Oct 2015 16:25:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-attract-followers-using-your-twitter-bio/ The Siri-Like digital personal assistant introduces a new kind of artific]]>https://www.newslocker.com/en-uk/profession/seo/facebook/Mon, 05 Oct 2015 15:08:00 +0200https://www.newslocker.com/en-uk/profession/seo/facebook/ catalogue, efforts are so often poured into other areas of upkeeping a site that product pages can sometimes be left to fend for themselves, even though
these are arguably the most important pages on the site.
Faced with this fact, I’ve recently been advising a very
large e-commerce site on how to improve the performance and overall appearance of
content on their product pages on a wide-scale, so I thought it would be a good
oppor]]>https://www.newslocker.com/en-uk/profession/seo/content-best-practices-for-product-pages/Mon, 05 Oct 2015 14:44:00 +0200https://www.newslocker.com/en-uk/profession/seo/content-best-practices-for-product-pages/https://www.newslocker.com/en-uk/profession/seo/want-to-rank-higher-in-mobile-phone-searches-on-google-searchmetrics-provides-key-insights/Thu, 01 Oct 2015 15:05:00 +0200https://www.newslocker.com/en-uk/profession/seo/want-to-rank-higher-in-mobile-phone-searches-on-google-searchmetrics-provides-key-insights/https://www.newslocker.com/en-uk/profession/seo/kenshoo-named-top-social-and-search-provider-to-the-internet-retailer-top-1000-for-two-years-running/Thu, 01 Oct 2015 14:37:00 +0200https://www.newslocker.com/en-uk/profession/seo/kenshoo-named-top-social-and-search-provider-to-the-internet-retailer-top-1000-for-two-years-running/ With the recent arrival of the super high tech smart phones, things have changed and fortunately for us, Google also have changed the game with their new feature, ‘Now on tap’.
Google have built an outstanding collection of words- TRILLIONS in fact. They are attempting to connect these words to build the world’s best personal assistant. You could think of it as an all knowing device.
“W]]>https://www.newslocker.com/en-uk/profession/seo/google-set-to-take-down-siri-with-now-on-tap/Wed, 30 Sep 2015 17:58:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-set-to-take-down-siri-with-now-on-tap/ Early Birthday Celebrations
Systrom was joined by a host of celebrities last night at an early celebratory dinner at one of Jamie Oliver’s restaurants, 15. While the dinner was characterised by countless selfies with guests such as Daisy Lowe, Lily Allen and Caroline Flack; his talks with journalists ear]]>https://www.newslocker.com/en-uk/profession/seo/instagram-5-years-old-and-still-going-strong/Wed, 30 Sep 2015 15:54:00 +0200https://www.newslocker.com/en-uk/profession/seo/instagram-5-years-old-and-still-going-strong/ Google Aiming For The High-End
This is the first time that they have ever had two new smartphones out at the same time. As wit]]>https://www.newslocker.com/en-uk/profession/seo/google-launch-new-phones-nexus-5x-amp-nexus-6p/Wed, 30 Sep 2015 14:40:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-launch-new-phones-nexus-5x-amp-nexus-6p/ Some Important Advice From Jobs
31 year old Zuckerberg had his parents in the audience as he began with an opening anecdote about his mentor and friend, the late Steve J]]>https://www.newslocker.com/en-uk/profession/seo/when-zuckerberg-met-modi-a-meeting-with-mileage/Wed, 30 Sep 2015 12:40:00 +0200https://www.newslocker.com/en-uk/profession/seo/when-zuckerberg-met-modi-a-meeting-with-mileage/ Some Important Advice From Jobs
31 year old Zuckerberg had his parents in the audience as he began with an opening anecdote about his mentor and friend, the late Steve J]]>https://www.newslocker.com/en-uk/profession/seo/india-and-facebook-a-meeting-with-mileage/Wed, 30 Sep 2015 12:40:00 +0200https://www.newslocker.com/en-uk/profession/seo/india-and-facebook-a-meeting-with-mileage/ Yesterday NASA scientists announced that they had finally found water on Mars.  They discovered that, during the Martian summer, water begins trickling down the steep cliffs and valleys that riddle the surface of the red planet.  It is not yet known where this water comes from or is stored but its mere presence makes it far more likely that life could be present in some form.  It is thought that tin]]>https://www.newslocker.com/en-uk/profession/seo/googles-daily-doodle-water-on-mars/Tue, 29 Sep 2015 11:37:00 +0200https://www.newslocker.com/en-uk/profession/seo/googles-daily-doodle-water-on-mars/ This may not necessarily come down to which site may be better, it comes down to which site fits your needs and how you use these sites to your advantage.Twitter and Facebook are the so called grandfathers of social networking- more established than other apps such as google+ and Instagram. For]]>https://www.newslocker.com/en-uk/profession/seo/twitter-vs-facebook-which-is-more-profitable-for-your-brand/Fri, 25 Sep 2015 16:03:00 +0200https://www.newslocker.com/en-uk/profession/seo/twitter-vs-facebook-which-is-more-profitable-for-your-brand/https://www.newslocker.com/en-uk/profession/seo/sinequa-named-a-leader-in-big-data-search-and-knowledge-discovery-solutions-by-independent-research-firm/Fri, 25 Sep 2015 10:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-named-a-leader-in-big-data-search-and-knowledge-discovery-solutions-by-independent-research-firm/ Pay attention, Listen
Speaking a lot can often go hand in hand with being a terrible listener. Search marketing is an industry full of technical information and jargon so clarity is essential; be sure to listen and engage with your target audience.
Over talking can result in your audience losing what is really important about what you are saying. I have personally witnessed many presentations in which the speaker has bored the audience with information that may be corre]]>https://www.newslocker.com/en-uk/profession/seo/4-steps-to-being-a-better-communicator/Thu, 24 Sep 2015 17:24:00 +0200https://www.newslocker.com/en-uk/profession/seo/4-steps-to-being-a-better-communicator/ Today’s Google Doodle is about the autumnal equinox; represented by an assortment of harvest vegetables and a squirrel.  Equinox means “equal night” and is used to refer to the day upon which the Earth’s axis is perpendicular to the Sun’s rays.  Many people view the day on which this falls as the first day of autumn however, because the Southern Hemisphere has seaso]]>https://www.newslocker.com/en-uk/profession/seo/googles-daily-doodle-september-equinox/Wed, 23 Sep 2015 11:35:00 +0200https://www.newslocker.com/en-uk/profession/seo/googles-daily-doodle-september-equinox/ Here at JSEO, we’re committed to providing the best and most effective service for our clients at every turn. Always looking to remain ahead of our competitors, we commissioned a nationwide telephone survey of small businesses in order to find out their opinions on the techniques and changing trends in the world of online marketing.
The poll, carried out by ForeFront Market Research on our behalf, was made up of a total of 12 questions and covered eve]]>https://www.newslocker.com/en-uk/profession/seo/jseo-small-businesses-survey-on-online-marketing/Tue, 22 Sep 2015 16:04:00 +0200https://www.newslocker.com/en-uk/profession/seo/jseo-small-businesses-survey-on-online-marketing/https://www.newslocker.com/en-uk/profession/seo/yandex-data-factory-hosts-machine-learning-conference/Mon, 14 Sep 2015 10:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/yandex-data-factory-hosts-machine-learning-conference/https://www.newslocker.com/en-uk/profession/seo/sinequa-to-present-and-exhibit-at-gartner-digital-workplace-summit-2015/Thu, 10 Sep 2015 10:15:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-to-present-and-exhibit-at-gartner-digital-workplace-summit-2015/https://www.newslocker.com/en-uk/profession/seo/global-marketing-consultancy-equancy-joins-searchmetrics-partner-program/Mon, 07 Sep 2015 15:52:00 +0200https://www.newslocker.com/en-uk/profession/seo/global-marketing-consultancy-equancy-joins-searchmetrics-partner-program/ building linksTraditionally it’s more difficult to develop successful
inbound strategies for a business that offers a service rather than a physical
product. It’s more challenging to earn reviews or run competitions for a
service, but that doesn’t mean you should give up on link building. You just
need to be careful and adopt the right strategies for your law firm.
After all, the keyphrase ‘Lawyer’ is in the top 50 most
competitive]]>https://www.newslocker.com/en-uk/profession/seo/3-inbound-link-strategies-for-law-firms/Thu, 03 Sep 2015 17:10:00 +0200https://www.newslocker.com/en-uk/profession/seo/3-inbound-link-strategies-for-law-firms/https://www.newslocker.com/en-uk/profession/seo/how-to-use-the-latest-structured-snippet-ad-extensions/Thu, 03 Sep 2015 16:05:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-use-the-latest-structured-snippet-ad-extensions/https://www.newslocker.com/en-uk/profession/seo/volker-smid-joins-searchmetrics-as-new-ceo/Thu, 03 Sep 2015 14:46:00 +0200https://www.newslocker.com/en-uk/profession/seo/volker-smid-joins-searchmetrics-as-new-ceo/https://www.newslocker.com/en-uk/profession/seo/youtube-seo-tips-how-to-create-a-how-to-guide/Mon, 24 Aug 2015 15:15:00 +0200https://www.newslocker.com/en-uk/profession/seo/youtube-seo-tips-how-to-create-a-how-to-guide/https://www.newslocker.com/en-uk/profession/seo/sinequa-recognized-as-a-leader-in-the-gartner-2015-magic-quadrant-for-enterprise-search/Thu, 20 Aug 2015 17:02:00 +0200https://www.newslocker.com/en-uk/profession/seo/sinequa-recognized-as-a-leader-in-the-gartner-2015-magic-quadrant-for-enterprise-search/https://www.newslocker.com/en-uk/profession/seo/top-tips-on-how-to-avoid-a-google-penalty/Fri, 14 Aug 2015 12:04:27 +0200https://www.newslocker.com/en-uk/profession/seo/top-tips-on-how-to-avoid-a-google-penalty/ Shopping. A few years ago it was free and separate to AdWords, but for the last year or
two it’s been integrated into both the platform and into cost per click
advertising.The thing is, creating a shopping campaign in AdWords can seem a bit tricky - because at a fundamental level it works a
little differently to both search and regular display targeting.But worry not, because I’m going to outline a few things that will hopefully make the w]]>https://www.newslocker.com/en-uk/profession/seo/google-shopping-strategies/Wed, 12 Aug 2015 17:07:39 +0200https://www.newslocker.com/en-uk/profession/seo/google-shopping-strategies/ of their operating system since Windows 8.1 -  the numerically challenged Windows 10. In a
break from the past, this major release of Windows is being launched free of
charge for all Windows 7, 8 and 8.1 users who upgrade within the first year. Using
this strategy, Microsoft aims to have their Windows 10 operating system
installed on one
billion devices within a few years. Microsoft is releasing Windows 10 for free
as a loss le]]>https://www.newslocker.com/en-uk/profession/seo/windows-10s-potential-impact-on-bing-search-engine-market-share/Tue, 11 Aug 2015 10:27:55 +0200https://www.newslocker.com/en-uk/profession/seo/windows-10s-potential-impact-on-bing-search-engine-market-share/ a great tool for reporting and analyising small sets of data. So where do you
start? Here are some of the most useful formulas that we use on a daily basis. IF formula Say
you want to compare column A with column B and to output a value in column C as
shown below. The IF statement provides an easy way to do this. If the “Actual Expense” amount is higher than the “Predicted
Expense” amount, then we want to display “Over]]>https://www.newslocker.com/en-uk/profession/seo/10-useful-excel-formulas-for-data-analysis/Fri, 07 Aug 2015 10:54:08 +0200https://www.newslocker.com/en-uk/profession/seo/10-useful-excel-formulas-for-data-analysis/https://www.newslocker.com/en-uk/profession/seo/using-social-shares-backlinks-to-find-successful-content-pieces/Wed, 05 Aug 2015 16:33:25 +0200https://www.newslocker.com/en-uk/profession/seo/using-social-shares-backlinks-to-find-successful-content-pieces/https://www.newslocker.com/en-uk/profession/seo/using-social-shares-amp-backlinks-to-find-successful-content-pieces/Wed, 05 Aug 2015 16:33:00 +0200https://www.newslocker.com/en-uk/profession/seo/using-social-shares-amp-backlinks-to-find-successful-content-pieces/https://www.newslocker.com/en-uk/profession/seo/do-apostrophes-matter-in-seo-copywriting/Fri, 31 Jul 2015 16:06:51 +0200https://www.newslocker.com/en-uk/profession/seo/do-apostrophes-matter-in-seo-copywriting/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-ranking-factors-2015-quality-content-is-more-important-than-ever-finds-new-study/Thu, 30 Jul 2015 18:04:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-ranking-factors-2015-quality-content-is-more-important-than-ever-finds-new-study/https://www.newslocker.com/en-uk/profession/seo/4-steps-towards-pr-based-inbound-marketing/Wed, 29 Jul 2015 12:45:14 +0200https://www.newslocker.com/en-uk/profession/seo/4-steps-towards-pr-based-inbound-marketing/ One of Google’s most recent posts on the Portugese webmaster blog has stated that not is is the practice of buying links against Google’s guidelines, but the mere act of asking for links also against their terms of service.
The author from Google, Diogo Bothelho, stated:
“não compre, venda, troque ou peça links,” which translates to &l]]>https://www.newslocker.com/en-uk/profession/seo/do-not-ask-for-links-google-threatens-action-against-webmasters-that-ask-for-links-to-their-site/Fri, 24 Jul 2015 16:33:00 +0200https://www.newslocker.com/en-uk/profession/seo/do-not-ask-for-links-google-threatens-action-against-webmasters-that-ask-for-links-to-their-site/ would be a game changer, but no one expected it to happen so quickly.
The recent announcement of “Purchases on Google” shows that
the company is determined to win over smartphone shoppers. Long awaited “Buy Buttons”
are now being tested with selected global retailers - and Tech Crunch reports that Google plans to roll it out to US
advertisers by late 2015/early 2016. So far, no announcements have been made on
an introducti]]>https://www.newslocker.com/en-uk/profession/seo/google-a-transactional-middle-man/Wed, 22 Jul 2015 13:12:28 +0200https://www.newslocker.com/en-uk/profession/seo/google-a-transactional-middle-man/https://www.newslocker.com/en-uk/profession/seo/havas-media-netherlands-is-first-local-office-of-a-global-partner-to-achieve-searchmetrics-authorised-partner-status/Wed, 22 Jul 2015 13:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/havas-media-netherlands-is-first-local-office-of-a-global-partner-to-achieve-searchmetrics-authorised-partner-status/ Search engine manipulation for many SEOs is becoming an unsustainable strategy. Ranking websites by building “unnatural” links is becoming increasingly difficult due to the advances in:
Google’s algorithmManual reviewersand even other marketers reporting to the spam team
Many SEOs still enjoy success through manipu]]>https://www.newslocker.com/en-uk/profession/seo/the-evolution-of-link-building-is-blackhat-a-thing-of-the-past/Fri, 17 Jul 2015 17:40:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-evolution-of-link-building-is-blackhat-a-thing-of-the-past/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-massive-research-cloud-enables-game-changing-ability-to-analyze-and-optimize-content-on-demand-at-the-page-level/Wed, 15 Jul 2015 16:18:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-massive-research-cloud-enables-game-changing-ability-to-analyze-and-optimize-content-on-demand-at-the-page-level/ rebranding them. One of the more recent of these to undergo this process is
Google MyBusiness, formerly Google Places which is integrated into your Google+
profile.Google Places was a bit of a hassle to get right in its
first iteration and the rebranding doesn’t appear to help because now not only
do people wonder what you’re talking about, it’s also more of a mouthful to
say.What’s also changed as part of this is how location
exte]]>https://www.newslocker.com/en-uk/profession/seo/adwords-location-extensions-google-mybusiness/Wed, 15 Jul 2015 12:59:42 +0200https://www.newslocker.com/en-uk/profession/seo/adwords-location-extensions-google-mybusiness/ rebranding them. One of the more recent of these to undergo this process is
Google MyBusiness, formerly Google Places which is integrated into your Google+
profile.Google Places was a bit of a hassle to get right in its
first iteration and the rebranding doesn’t appear to help because now not only
do people wonder what you’re talking about, it’s also more of a mouthful to
say.What’s also changed as part of this is h]]>https://www.newslocker.com/en-uk/profession/seo/adwords-location-extensions-amp-google-mybusiness/Wed, 15 Jul 2015 12:59:00 +0200https://www.newslocker.com/en-uk/profession/seo/adwords-location-extensions-amp-google-mybusiness/ For Bing advertisers who are wondering what the reach of their ads will be in their sector, Bing are now offering demographic information of the searchers on both Bing and Yahoo. The data is presented within an easy to understand visualisation.
  
The data is accessible through BingAds.com/Audience, and is sourced from various studies carried out by comScore. Data can be broken down in different sector]]>https://www.newslocker.com/en-uk/profession/seo/bing-ads-now-offers-visualised-demographics-and-reach-data/Tue, 14 Jul 2015 17:49:00 +0200https://www.newslocker.com/en-uk/profession/seo/bing-ads-now-offers-visualised-demographics-and-reach-data/ For those who were alive when Pong first hit the gaming scene in 1972, the addition of the two-dimensional table tennis simulator to the Bing search results will be nostalgically welcomed.
  
Games have advanced infinitely since the 70’s, and Pong isn’t likely to capture your attention for longer than a couple minutes, however it does act as a nice novelty to users. This is very similar to how Google often pro]]>https://www.newslocker.com/en-uk/profession/seo/bing-introduces-pong-game-in-their-search-results/Mon, 13 Jul 2015 12:07:00 +0200https://www.newslocker.com/en-uk/profession/seo/bing-introduces-pong-game-in-their-search-results/ Visibility in the local search results is becoming increasingly important, as Google provides “near me” results to users searching for anything from restaurants, to taxi services. Appearing in the results is important both for advertising to users searching at home on their desktop computers or tablets, and for advertising to users who are out-and-about on their mobile devices. The number of]]>https://www.newslocker.com/en-uk/profession/seo/how-to-build-a-local-seo-presence-in-google/Thu, 09 Jul 2015 14:26:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-build-a-local-seo-presence-in-google/ Local businesses that have accumulated ratings and reviews can now enjoy (or not enjoy) the inclusion of these ratings as part of their location extensions for their paid search ads in Google.The ratings will be eligible to show if location extensions have been enabled through Google My Business, without the requirement for any additional steps by the advertiser.
These new features will however not be be available for mobile dev]]>https://www.newslocker.com/en-uk/profession/seo/google-adwords-locations-update-new-user-ratings/Tue, 07 Jul 2015 13:13:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-adwords-locations-update-new-user-ratings/ Whether you’re the CEO of a fortune 500, or just out of university and taking your first step on the career ladder, you should be interested in building your own personal brand.
Two questions:
1. Have you ever Googled your name?
and
2. Did you like what you saw?!
If you answered yes to the first question and no to the second question, then you may have your work cut out for you. But don’t worry, some ba]]>https://www.newslocker.com/en-uk/profession/seo/what-is-google-saying-about-you-how-to-use-basic-seo-to-manage-your-reputation/Mon, 06 Jul 2015 18:24:00 +0200https://www.newslocker.com/en-uk/profession/seo/what-is-google-saying-about-you-how-to-use-basic-seo-to-manage-your-reputation/ Yahoo have confirmed that they are now testing the use of Google’s search engine to power its results page
Yahoo have been in the search engine game for a long time, but they have never been able to match the accuracy and relevance of Google’s search results. Further to this, Yahoo’s new agreement with Microsoft that was finalised in April, allows them to look elsewhere for support from other search engines – namely Google.
Bing has unfortunately been left at the w]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-uses-google-to-power-its-search-engine-results-page/Fri, 03 Jul 2015 13:19:00 +0200https://www.newslocker.com/en-uk/profession/seo/yahoo-uses-google-to-power-its-search-engine-results-page/ before, it’s just gotten more so,
with the addition of some awesome real-time reporting capabilities. Launched
in June, this is the service’s biggest development since 2012, and it’s based
on feedback from the people who use Trends best: journalists, data-geeks, and
online bloggers. Real-time, Schmeal-timeSo, what exactly does Google Trends do now? Post update, users
can explore minute-by-minute data on the 100 billion p]]>https://www.newslocker.com/en-uk/profession/seo/real-time-google-trends/Wed, 01 Jul 2015 16:29:26 +0200https://www.newslocker.com/en-uk/profession/seo/real-time-google-trends/ in which we interact with the news. Even the most old-fashioned of editors will
acknowledge this as a fact. The relationship between the news and SEO is
something that’s been on my radar for some time now, and has been brought
sharply into focus by the recent launch of Google News Lab.We’ll be writing more comprehensively about the ins and outs
of News Lab in another post, but what it is safe to say is that Google is
making a clear]]>https://www.newslocker.com/en-uk/profession/seo/journalism-seo-generating-audience-led-news-content/Mon, 22 Jun 2015 17:32:24 +0200https://www.newslocker.com/en-uk/profession/seo/journalism-seo-generating-audience-led-news-content/ in which we interact with the news. Even the most old-fashioned of editors will
acknowledge this as a fact. The relationship between the news and SEO is
something that’s been on my radar for some time now, and has been brought
sharply into focus by the recent launch of Google News Lab.We’ll be writing more comprehensively about the ins and outs
of News Lab in another post, but what it is safe to say is that Google is
making]]>https://www.newslocker.com/en-uk/profession/seo/journalism-amp-seo-generating-audience-led-news-content/Mon, 22 Jun 2015 17:32:00 +0200https://www.newslocker.com/en-uk/profession/seo/journalism-amp-seo-generating-audience-led-news-content/ You get the picture.Google are repeatedly emphasising the important of these “micro-mome]]>https://www.newslocker.com/en-uk/profession/seo/why-micro-moments-matter/Mon, 22 Jun 2015 12:46:15 +0200https://www.newslocker.com/en-uk/profession/seo/why-micro-moments-matter/ Google have announced on their official blog, the data presented in Google trends is based on the more than 100 billion searches made through Google’s properties each month.
As Google explains: “You’ll be able to track the stories most people are searching for and where in the world interest is peaking,” writes Google Tr]]>https://www.newslocker.com/en-uk/profession/seo/google-trends-now-provides-data-for-trending-topics-on-youtube-and-google-news/Thu, 18 Jun 2015 15:02:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-trends-now-provides-data-for-trending-topics-on-youtube-and-google-news/ Below are some of the newest features added to Adword’s ever growing arsenal of marketing tools:
 
1. Custom Columns
Custom columns allow advertisers to select segments of existing metrics and add these as permanent columns at campaign and]]>https://www.newslocker.com/en-uk/profession/seo/three-new-adwords-features-you-want-to-know-about/Wed, 17 Jun 2015 18:18:00 +0200https://www.newslocker.com/en-uk/profession/seo/three-new-adwords-features-you-want-to-know-about/ Was the manual penalty for link spam just for show? After only a week of Thumbtack’s penalty being issue, their rankings have returned – an extremely quick turnaround for a website that had been caught red-handed buying links.
Thumbtack had been shown to be giving incentives to its users for building links for them – a practice which is against Google’s terms of service.
A]]>https://www.newslocker.com/en-uk/profession/seo/google-reverses-link-penalty-for-its-money-site-thumbtack/Wed, 17 Jun 2015 13:45:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-reverses-link-penalty-for-its-money-site-thumbtack/ If you didn’t see part three last week, have a look at it here to find out about some of the most successful brands on social media and how to learn from them.
If you missed out on part two, then follow this link to find out how to run a successful campaign on Facebook.
If you missed part one, then have a look at it here for]]>https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-iv/Tue, 16 Jun 2015 16:13:00 +0200https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-iv/https://www.newslocker.com/en-uk/profession/seo/tescocom-is-most-visible-british-supermarket-site-in-mobile-phone-searches-on-google-finds-new-study/Mon, 15 Jun 2015 12:54:00 +0200https://www.newslocker.com/en-uk/profession/seo/tescocom-is-most-visible-british-supermarket-site-in-mobile-phone-searches-on-google-finds-new-study/ Keywords form the basis of any Adwords search campaign. Everything stems from your keyword selection – the ad group structure, the ad text, and the bidding.
Despite the keywords being the most influential ingredient of a campaign, many advertisers remain unsure of exactly how the match types work, and how they define exactly which keywords we end up bidding on]]>https://www.newslocker.com/en-uk/profession/seo/the-definitive-guide-to-adwords-keyword-match-types/Thu, 11 Jun 2015 18:24:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-definitive-guide-to-adwords-keyword-match-types/  
Retargeting in a nutshell
The aim or retargeting is to create lists of users who have already been to your website and carried out certain series of actions (tracking is key here).
These users can then be targeted on an ongoing basis as they visit different websites which serve display ads, i.e. websites with Adsense, Youtube, Facebook, and Twitt]]>https://www.newslocker.com/en-uk/profession/seo/the-best-retargeting-companies-compared/Thu, 11 Jun 2015 14:11:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-best-retargeting-companies-compared/ If you missed out on part two last week, then follow this link to find out how to run a successful campaign on Facebook.
If you missed part one, then have a look at it here for a more broad overview of what to consider when starting out on social media.
Part Three: Case Studies
This week’s guide will examine a few of the most succe]]>https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-iii/Tue, 09 Jun 2015 19:12:00 +0200https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-iii/ Thumtack, a Google backed website that helps employers find experienced personnel, has been handed a manual penalty from the Google spam control team for “unnatural links to your site”.
Jonathan Swanson, the co-founder of Thumtack has revealed that the website has since seen a major drop in both traffic and rankings from Google, and is set on resolving the issue.
 
What is a pen]]>https://www.newslocker.com/en-uk/profession/seo/googles-own-money-backed-site-thumbtackcom-gets-slapped-with-a-manual-penalty-for-use-of-blackhat-links/Tue, 09 Jun 2015 19:08:00 +0200https://www.newslocker.com/en-uk/profession/seo/googles-own-money-backed-site-thumbtackcom-gets-slapped-with-a-manual-penalty-for-use-of-blackhat-links/https://www.newslocker.com/en-uk/profession/seo/inbound-gap-analysis-guide/Tue, 09 Jun 2015 12:16:57 +0200https://www.newslocker.com/en-uk/profession/seo/inbound-gap-analysis-guide/https://www.newslocker.com/en-uk/profession/seo/11-reasons-listicles-should-form-part-of-your-content-strategy/Mon, 08 Jun 2015 18:18:54 +0200https://www.newslocker.com/en-uk/profession/seo/11-reasons-listicles-should-form-part-of-your-content-strategy/ Instagram will soon be opening up a new platform for both big and small advertisers to begin promoting to its users.
It doesn’t come as a surprise that Instagram are creating these new opportunities, especially as it is owned by Facebook, one of the largest paid search platforms next to Google.
Instagram have experimented with offering a paid search solution to advertisers in]]>https://www.newslocker.com/en-uk/profession/seo/instagram-opens-up-as-a-new-advertising-platform/Mon, 08 Jun 2015 15:01:00 +0200https://www.newslocker.com/en-uk/profession/seo/instagram-opens-up-as-a-new-advertising-platform/ on brand?That question
should really be rephrased as “why shouldn’t
you bid on brand”: they offer low cost conversions. The pertinent question is
what is the value of these brand conversions?A client came to us
and asked the same question, and without understanding the value of these
conversions, how could we provide a comprehensive strategy?
The solution came
in the form of event tracking, custom labels, custom reports in Google
Analytics (more details on custom reports]]>https://www.newslocker.com/en-uk/profession/seo/the-value-of-brand-traffic/Mon, 08 Jun 2015 12:21:33 +0200https://www.newslocker.com/en-uk/profession/seo/the-value-of-brand-traffic/ Every SEO and website owner’s worst nightmare is getting the message that they’ve been hit by a Google penalty.
Both negative SEO and spammy link-building strategies from low quality providers can threaten the long-term ranking of a website within the search engines.
With the birth of DisavowFile.com’s, a new revolutionary tool that quickly and effectively disavows poor]]>https://www.newslocker.com/en-uk/profession/seo/are-you-ready-for-the-new-seo-tool-that-will-disavow-your-toxic-links-faster-than-ever-before/Fri, 05 Jun 2015 15:54:00 +0200https://www.newslocker.com/en-uk/profession/seo/are-you-ready-for-the-new-seo-tool-that-will-disavow-your-toxic-links-faster-than-ever-before/ promised, here’s another blog on the benefits of SEO and PPC working together.
This one will focus on the practical ways in which PPC can support your SEO
strategy. You might not be surprised by some of ideas I’ll cover, but hopefully
you will also learn some new tricks of the trade. Ok then, no more talking - let’s look at the strategies
that we are using here at QC.Using Paid Ads As a Temporary Measure to
Gain SERP VisibilityYour SEO
client has recently received a penalty, been negati]]>https://www.newslocker.com/en-uk/profession/seo/seo-ppc-make-love-not-war-part-2/Fri, 05 Jun 2015 14:08:27 +0200https://www.newslocker.com/en-uk/profession/seo/seo-ppc-make-love-not-war-part-2/ It has been revealed by Yahoo that they will be making a string of changes to the online services that they provide, including the termination of Yahoo Maps.
Yahoo Chief Architect:“The Yahoo Maps site will close at the end of June”This will mean that Yahoo Maps will no longer be accessible through their maps website, but Yahoo will still provide maps services for some of their online properti]]>https://www.newslocker.com/en-uk/profession/seo/the-death-of-yahoo-maps-yahoo-rallies-their-resources/Fri, 05 Jun 2015 13:50:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-death-of-yahoo-maps-yahoo-rallies-their-resources/ Have you ever wanted to know approximately how many calories are in the food you’re about to eat while in a restaurant? Well with the AI technology that Google is currently researching, eating food without knowing its calorie content could become a thing of the past.
 
How the Technology Works
By taking a photo of the food you’re eating, Google’s innovative]]>https://www.newslocker.com/en-uk/profession/seo/do-you-want-google-to-count-the-calories-of-your-meal-for-you-with-the-click-of-a-button/Thu, 04 Jun 2015 16:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/do-you-want-google-to-count-the-calories-of-your-meal-for-you-with-the-click-of-a-button/https://www.newslocker.com/en-uk/profession/seo/why-how-to-content-must-be-part-of-your-content-strategy/Wed, 03 Jun 2015 20:05:48 +0200https://www.newslocker.com/en-uk/profession/seo/why-how-to-content-must-be-part-of-your-content-strategy/ A Bangkok based hacker named ROR(RG) who found his way into Adult FriendFinder’s database has released a wealth of embarrassing and potentially harmful information about the extreme sexual preferences of a number of politicians and celebrities across the world.
Adult FriendFinder has around 63 million users world-wide, and hackers have access to usernames, emails, DOB, IP addresses, post]]>https://www.newslocker.com/en-uk/profession/seo/the-adult-friendfinder-hack-that-threatens-the-privacy-of-the-politicians-and-celebrities-across-the-world/Wed, 03 Jun 2015 17:16:00 +0200https://www.newslocker.com/en-uk/profession/seo/the-adult-friendfinder-hack-that-threatens-the-privacy-of-the-politicians-and-celebrities-across-the-world/ Google’s Gary Illyes has revealed that Google will be releasing a new Penguin update that they have been working on, which will continually update automatically as part of the ranking algorithm. Currently Penguin requires a periodic manual update, after which sites will experience the effects, either positive or negative. This means that website owners are not seeing the effects of]]>https://www.newslocker.com/en-uk/profession/seo/new-penguin-and-panda-updates-will-be-hitting-the-serps/Wed, 03 Jun 2015 13:51:00 +0200https://www.newslocker.com/en-uk/profession/seo/new-penguin-and-panda-updates-will-be-hitting-the-serps/ If you missed out on part one last week, then have a look at it here for a more broad overview of what to consider when starting out on social media.
Part Two: Facebook
This week’s guide will focus specifically on techniques that will help you increase the effectiveness of you social media efforts on Facebook.
Facebook is still by far]]>https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-ii/Tue, 02 Jun 2015 18:23:00 +0200https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-ii/ The Quality Update to Google’s algorithm is the latest addition to this and has underlined the fact that ranking in the SERPs, acquiring traffic, and generating interest for a website comes from writing content that is not only well-written, but both original and provocative.
Despite knowing this, many webmasters and c]]>https://www.newslocker.com/en-uk/profession/seo/how-to-write-seo-content-that-pulls-in-traffic-like-a-vacuum-cleaner-a-check-list-for-2015hellip-amp-2016/Tue, 02 Jun 2015 17:53:00 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-write-seo-content-that-pulls-in-traffic-like-a-vacuum-cleaner-a-check-list-for-2015hellip-amp-2016/ Have you ever needed Google Maps while out on the go but were unable to connect via the internet? As a solution to this problem, Google have announced that they will be making Google Maps, along with turn-by-turn navigation, and voice guidance, usable while offline.
Google uses the GPS signal of your mobile phone to ascertain your exact location, and you don’t need to dow]]>https://www.newslocker.com/en-uk/profession/seo/google-maps-to-include-an-offline-mode/Mon, 01 Jun 2015 15:53:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-maps-to-include-an-offline-mode/ As mobile phones are becoming the preferred device for searching online, more and more of Google’s attention, and that of webmasters and SEOs is being directed towards mobile phone users.
Google have therefore started allowing developers to index their Android Apps:
“Starting today, we will begin to use information from indexed apps]]>https://www.newslocker.com/en-uk/profession/seo/find-out-if-the-indexing-of-mobile-apps-in-google-will-affect-your-rankings/Mon, 01 Jun 2015 14:03:00 +0200https://www.newslocker.com/en-uk/profession/seo/find-out-if-the-indexing-of-mobile-apps-in-google-will-affect-your-rankings/ Sunday 24th May marked Dot To Dot Festival’s 10th birthday.  The event is run by DHP and now takes place in Bristol, Nottingham and Manchester – all over the course of one weekend.  The festival has gone from strength to strength since its inception a decade ago, becoming a leading name for unearthing new talent.  The xx, Mumford & Sons and Jake Bugg are just a few of the acts that this festival has helped to put on the map.
Florence and the]]>https://www.newslocker.com/en-uk/profession/seo/dot-to-dot-festival-2015-cheshire-and-the-cat-steal-the-show/Fri, 29 May 2015 19:42:00 +0200https://www.newslocker.com/en-uk/profession/seo/dot-to-dot-festival-2015-cheshire-and-the-cat-steal-the-show/ Google will be revealing at Google I/O a new type of paid advertising campaign that has been specially designed for app marketers.
The new method of advertising is referred to as the “Universal App Campaign” because of its ability to provide visibility across the search network, display network, android devices, Youtube and the Google play store.
The new campaign type can be set up thro]]>https://www.newslocker.com/en-uk/profession/seo/universal-app-campaign-the-new-search-amp-display-advertising-format-from-google/Fri, 29 May 2015 14:06:00 +0200https://www.newslocker.com/en-uk/profession/seo/universal-app-campaign-the-new-search-amp-display-advertising-format-from-google/ After noticing that for the search term “hand”, all of the images that populated the results page were of white persons hands, Johanna Burai decided to take a short break from her graphic design work at college in order to create World White Web.
World White Web is a site dedicated towards changing results pages for image searches for &ldquo]]>https://www.newslocker.com/en-uk/profession/seo/are-googles-results-biased-towards-white-hands-a-college-student-in-stockholm-fights-to-diversify-the-web/Thu, 28 May 2015 17:22:00 +0200https://www.newslocker.com/en-uk/profession/seo/are-googles-results-biased-towards-white-hands-a-college-student-in-stockholm-fights-to-diversify-the-web/ Google have revealed two new pieces of functionality that will support users in the practice of App Indexing.
The new features in Search Console (previously Webmaster Tools) allow you to:
see how users are finding the content within your Adroid apps through organic search (this can be viewed in the Search Analytics Report)
see how Google perceives your app’s content through Fetch
 
What you need to do to use]]>https://www.newslocker.com/en-uk/profession/seo/google-search-console-adds-analytics-for-app-data/Thu, 28 May 2015 14:17:00 +0200https://www.newslocker.com/en-uk/profession/seo/google-search-console-adds-analytics-for-app-data/ SEO’s noticed a correlation between increased social signals (getting engagement for their Facebook posts and Tweets) and improved rankings for their content.
But a correlation does necessarily guarantee causation.
And the question remains: are social signals a ranking factor?
 
Matt Cutts Has Always Denied That Social Signa]]>https://www.newslocker.com/en-uk/profession/seo/are-social-signals-a-ranking-factor-lets-look-at-the-evidence/Wed, 27 May 2015 17:19:00 +0200https://www.newslocker.com/en-uk/profession/seo/are-social-signals-a-ranking-factor-lets-look-at-the-evidence/https://www.newslocker.com/en-uk/profession/seo/top-six-resources-for-mobile-seo/Wed, 27 May 2015 15:18:25 +0200https://www.newslocker.com/en-uk/profession/seo/top-six-resources-for-mobile-seo/ It has only been a matter of days since Google announced that it would be taking action to resolve the issues revolving around the local results which appeared for racially abusive search phrases; however webmasters have began noticing shifts in the local search results already.
Some of the changes noticed have come in the way of problems, with the location results being described as &ld]]>https://www.newslocker.com/en-uk/profession/seo/googlebomb-fix-has-negative-knock-on-effect-on-local-search-results/Wed, 27 May 2015 12:55:00 +0200https://www.newslocker.com/en-uk/profession/seo/googlebomb-fix-has-negative-knock-on-effect-on-local-search-results/ Part One: In The Beginning
In part one we will examine a few easy techniques that anyone can use to kick-start their social media campaign. Whether you’re a company or an individual, these tips will help you use your time on social media more efficiently.
Trying to establish yourself or your brand on social media can often seem like a t]]>https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-i/Tue, 26 May 2015 17:48:00 +0200https://www.newslocker.com/en-uk/profession/seo/gangars-guide-to-social-media-success-part-i/ In-line with Bing’s penchant for crunching data in order to predict user behaviour, they have analysed over 3 million desktop impressions for retail brand search terms, and 400,000 for travel search terms – measuring where users click when the ad from the official brand is not present.
The main questions around this subject are:
If you already rank]]>https://www.newslocker.com/en-uk/profession/seo/is-bidding-on-your-own-brand-terms-essential-bing-confirms-the-reality-with-their-data-analysis/Tue, 26 May 2015 14:51:00 +0200https://www.newslocker.com/en-uk/profession/seo/is-bidding-on-your-own-brand-terms-essential-bing-confirms-the-reality-with-their-data-analysis/ After taking leave in July of last year, Matt Cutts extended his time-out in October (ten long years of fighting spam can really take it out of you!). In the meantime an individual not yet named by Google has been manning the spam team.
While Matt Cutts had always acted as a spokesperson for Google, educating webmasters and providers of SEO services on anti-spam policies, the new h]]>https://www.newslocker.com/en-uk/profession/seo/rip-matt-cutts-new-head-of-web-spam-replaces-cutts/Tue, 26 May 2015 13:18:00 +0200https://www.newslocker.com/en-uk/profession/seo/rip-matt-cutts-new-head-of-web-spam-replaces-cutts/ Your social media campaign requires constant attention in order for it to succeed. To be fresh within the minds of your audience and keep them coming back for more engaging content, you have to be posting and tweeting whenever there is a new development within your sector.
Social media isn’t about setting up an automated campaign and leaving it]]>https://www.newslocker.com/en-uk/profession/seo/10-quick-tips-to-help-your-social-media-campaign-explode/Tue, 26 May 2015 13:11:00 +0200https://www.newslocker.com/en-uk/profession/seo/10-quick-tips-to-help-your-social-media-campaign-explode/ would launch their new mobile algorithm on the 21st of April. The
search community lovingly named this algorithm as Mobilegeddon. As one may
imagine, the announcement generated a great amount of panic; everyone was
trying to gather as much information as possible regarding guidelines to deal
with these changes.Fast forward a month after the launch of Mobilegeddon and it
turns out that the whole even]]>https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-the-aftermath-or-the-lack-thereof-for-search-rankings/Tue, 26 May 2015 11:16:09 +0200https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-the-aftermath-or-the-lack-thereof-for-search-rankings/ The Eurovision Song Contest is always a hot topic for debate, and this year’s is no exception. Facebook, Twitter, Buzzfeed, and other social media sites are all humming with predictions of who is going to win.
With the stream of user information that is constantly flowing through each site, search engines like Google and Bing are able to gain an insigh]]>https://www.newslocker.com/en-uk/profession/seo/find-out-who-is-going-to-win-the-eurovision-song-contest-according-to-google-amp-bing/Sat, 23 May 2015 11:32:00 +0200https://www.newslocker.com/en-uk/profession/seo/find-out-who-is-going-to-win-the-eurovision-song-contest-according-to-google-amp-bing/ Due to the way in which Google’s algorithm works, and possibly the actions of a few anonymous individuals, certain listings in Google Maps have been appearing for inappropriate and racist search terms. The most notable example of this has been the White House appearing for the term “Ni**a House”.
Google have apologised for this:
“This week, we had some problems with Googl]]>https://www.newslocker.com/en-uk/profession/seo/googlebomb-fix-the-solution-to-racist-listing-in-google-maps/Fri, 22 May 2015 13:54:00 +0200https://www.newslocker.com/en-uk/profession/seo/googlebomb-fix-the-solution-to-racist-listing-in-google-maps/ It has become a common trend amongst big organisations to start their own hashtags.  The aim of this tactic is quite clear – to increase brand recognition through customer participation.  It can be quite a successful technique when used correctly, giving worldwide exposure to a company or a new product – especially if the hashtag starts to trend.
However, when starting a campaign like this, it is absolutely vital that you check what connot]]>https://www.newslocker.com/en-uk/profession/seo/3-reasons-you-should-always-check-your-hashtags/Fri, 22 May 2015 12:57:00 +0200https://www.newslocker.com/en-uk/profession/seo/3-reasons-you-should-always-check-your-hashtags/ When arguments invariably arise over which words are acceptable for use, Scrabble players will turn to the Collin’s Official Scrabble book, and some of those players will be shocked to find a number of new slang terms that have been incorporated into the game:
If you’re ready to feel old, let’s take a look at some of the]]>https://www.newslocker.com/en-uk/profession/seo/outrage-as-new-slang-words-are-officially-added-to-scrabble-book-has-this-ruined-scrabble-forever/Thu, 21 May 2015 16:11:00 +0200https://www.newslocker.com/en-uk/profession/seo/outrage-as-new-slang-words-are-officially-added-to-scrabble-book-has-this-ruined-scrabble-forever/ Netflix have always been reluctant to release the official figures of their online streaming service.  However a research company from San Diego have conducted an in-depth study into Netflix user habits, in order to gauge how popular each of their shows are.
The company, Luth Research, have discovered that Daredevil]]>https://www.newslocker.com/en-uk/profession/seo/house-of-cards-and-daredevil-team-up-for-netflixs-success/Thu, 21 May 2015 15:48:00 +0200https://www.newslocker.com/en-uk/profession/seo/house-of-cards-and-daredevil-team-up-for-netflixs-success/ After ten years of being known as Google Webmaster Tools, why the sudden change? Many Webmasters (I guess we will have to call them website owners now) will be confused by this change, and will likely continue referring to Google’s online interface as Webmaster Tools for some time to come.
 
Making Webmaster Tools More Inclusive
The name Webmaster Tools was, according to Google]]>https://www.newslocker.com/en-uk/profession/seo/say-goodbye-to-google-webmaster-tools-amp-say-hello-to-search-console/Thu, 21 May 2015 12:34:00 +0200https://www.newslocker.com/en-uk/profession/seo/say-goodbye-to-google-webmaster-tools-amp-say-hello-to-search-console/ If you’ve noticed a shake-up on Google’s results page over the last two weeks, it is more than likely due to the rolling out of Google’s new “Quality Update”.Webmasters were until now unaware of why their rankings were changing, some even referring to a Phantom Update” that was unexplainably causing either a massive boost or decline in their website’s rankings. Goo]]>https://www.newslocker.com/en-uk/profession/seo/new-google-update-hits-the-serps-the-quality-update/Wed, 20 May 2015 13:24:46 +0200https://www.newslocker.com/en-uk/profession/seo/new-google-update-hits-the-serps-the-quality-update/ 1600 Pennsylvania Avenue, more commonly known as “The White House”, has been the official home of the US President since John Adams back in 1800.  Every year millions of people, from all over the world, gather outside its fences to get a glimpse of what has become the most iconic build]]>https://www.newslocker.com/en-uk/profession/seo/outrage-as-na-house-takes-you-to-white-house-on-google-maps/Wed, 20 May 2015 11:35:12 +0200https://www.newslocker.com/en-uk/profession/seo/outrage-as-na-house-takes-you-to-white-house-on-google-maps/https://www.newslocker.com/en-uk/profession/seo/blueprinttv-releases-new-video-and-guide-on-video-content-marketing-strategy-for-business/Tue, 19 May 2015 15:01:00 +0200https://www.newslocker.com/en-uk/profession/seo/blueprinttv-releases-new-video-and-guide-on-video-content-marketing-strategy-for-business/ There appears to be a large amount of demand for Nokia’s HERE Maps, with Uber and Baidu even teaming up to bid for the new mapping unit:
“Uber Technologies Inc. is teaming up with Baidu Technologies Inc. and Apax Partners to pursue Nokia Oyj’s maps business, people with knowledge of the matter said, as a bidding war for the unit intensifies.
Another group, comprising China’s Tencent Ho]]>https://www.newslocker.com/en-uk/profession/seo/nokia-have-incited-massive-interest-in-the-sale-of-here-maps/Tue, 19 May 2015 15:00:47 +0200https://www.newslocker.com/en-uk/profession/seo/nokia-have-incited-massive-interest-in-the-sale-of-here-maps/ One the main reasons for this is the manner in which social media platforms exploded into the public consciousness.  Seemingly appearing out of nowhere, Facebook and Twitter attracted huge amounts of popularity in a tiny amount o]]>https://www.newslocker.com/en-uk/profession/seo/9-ways-a-social-media-campaign-will-help-your-business/Tue, 19 May 2015 14:20:20 +0200https://www.newslocker.com/en-uk/profession/seo/9-ways-a-social-media-campaign-will-help-your-business/ Content marketing has changed immensely over the last 5 years, and for the better! Website owners and marketers were often writing spammy content designed with the sole purpose of either ranking their website or selling a product.
Many articles would contain little or no valuable information, acting as more of a doorway to a product or service which would provide the value – but at a price.
With updates t]]>https://www.newslocker.com/en-uk/profession/seo/how-to-become-a-successful-content-marketer-in-2015/Mon, 18 May 2015 16:59:18 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-become-a-successful-content-marketer-in-2015/https://www.newslocker.com/en-uk/profession/seo/seo-friendly-urls-10-steps-to-the-optimal-site-structure/Mon, 18 May 2015 16:46:35 +0200https://www.newslocker.com/en-uk/profession/seo/seo-friendly-urls-10-steps-to-the-optimal-site-structure/ There are over 200 ranking factors which dictate your website’s overall visibility in the SERPs, and the content that you publish on and around your website makes up some of those factors.
For boosting your site’s local listing however, it is not enough to just write highly useful and engaging content; it helps to also write locally targeted con]]>https://www.newslocker.com/en-uk/profession/seo/how-to-boost-your-local-seo-listing-by-publishing-content/Mon, 18 May 2015 13:52:30 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-boost-your-local-seo-listing-by-publishing-content/ Many marketers are becoming disillusioned with the thought of competing against big brands that seem to effortlessly float to the top of the search results.
Is Google biased towards big brands?
It seems as though Google favours big businesses with well-known brands. Big brands are often included within the Knowledge Graph which gives them more prominence o]]>https://www.newslocker.com/en-uk/profession/seo/how-to-compete-with-big-brands-in-seo/Fri, 15 May 2015 17:25:16 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-compete-with-big-brands-in-seo/ Those of you who are currently having success with your SEO campaigns will likely know very well that creating link bait is one of the leading ways to earn high quality links from interested readers/viewers. For those of you however who are not familiar with this practice, here are four reasons why you need to be using link bait.
But first lets define what linkbait is]]>https://www.newslocker.com/en-uk/profession/seo/4-reasons-why-you-need-to-be-using-linkbait/Fri, 15 May 2015 14:00:39 +0200https://www.newslocker.com/en-uk/profession/seo/4-reasons-why-you-need-to-be-using-linkbait/ Reverse image search is a useful tool that many search engines have bee developing for the past few years. Uploading an image to Google’s image search will generate numerous results of where that image appears online, but Wolfram Aplpha’s tool newly launched image identify.com works a bit differently.
Revealing the content of the image
Drag and dro]]>https://www.newslocker.com/en-uk/profession/seo/wolfram-alpha-launches-image-identification-search-engine-with-advanced-ai/Thu, 14 May 2015 17:30:15 +0200https://www.newslocker.com/en-uk/profession/seo/wolfram-alpha-launches-image-identification-search-engine-with-advanced-ai/ SEO is one discipline where any two experts can completely disagree on the key principles. For this reason it is difficult for clients, those who are learning SEO, and seasoned professionals alike to discern what is fact and what is fiction.
Misinformation is widespread, and erroneous ideas can become widely accepted. In an industry where mistakes can ca]]>https://www.newslocker.com/en-uk/profession/seo/three-seo-misconceptions-that-are-holding-you-back/Thu, 14 May 2015 16:00:48 +0200https://www.newslocker.com/en-uk/profession/seo/three-seo-misconceptions-that-are-holding-you-back/ Social media is undoubtably a cheap and effective way of promoting yourself and your business to your target audience. For this reason businesses of all sizes have turned to social media to achieve any number of their online goals from acquiring new customers to generating more brand awareness.
Sometimes there isn’t an overriding strategy or goal in mi]]>https://www.newslocker.com/en-uk/profession/seo/how-to-confirm-if-your-social-media-marketing-is-actually-working-or-is-a-waste-of-time/Wed, 13 May 2015 16:51:18 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-confirm-if-your-social-media-marketing-is-actually-working-or-is-a-waste-of-time/ Google is trying out a new label which indicates whether or not a product is good value – no doubt to see what impact it has on click-through-rates.The the appearance of the label does not seem to be as a consequence of some sort of calculation based on price comparison between merchants, as the lowest price product does not always get the label. Rather it could be down to which me]]>https://www.newslocker.com/en-uk/profession/seo/google-tests-new-value-alert-label-for-shopping-ads/Wed, 13 May 2015 12:57:21 +0200https://www.newslocker.com/en-uk/profession/seo/google-tests-new-value-alert-label-for-shopping-ads/ The Race for Leadership
In the world of politics, parties are never given long to mourn, and while Labour may be inclined to sit back and lick their wounds after a devast]]>https://www.newslocker.com/en-uk/profession/seo/chuka-umunna-winning-labour-leadership-online/Tue, 12 May 2015 16:33:45 +0200https://www.newslocker.com/en-uk/profession/seo/chuka-umunna-winning-labour-leadership-online/ Game of Thrones has had a string of well-known actors on set, from Charles Dance to Sean Bean, but the series’ bosses have set their sights far higher for the next instalment of Game of Thrones, and fans will surely be taking an enormous double-take if they manage to cast Prince Harry into the show.
Prince Harry is]]>https://www.newslocker.com/en-uk/profession/seo/prince-harry-to-appear-in-new-game-of-thrones-episode/Tue, 12 May 2015 16:24:08 +0200https://www.newslocker.com/en-uk/profession/seo/prince-harry-to-appear-in-new-game-of-thrones-episode/ Edward has a snow den in the White House – an example hackAndroid relieves itself on AppleThe service is offline
Google Map Maker is a service that allows users to make useful edits to Google Maps (similar to the way in which Wikipedia works). This functionality allows users to improve Google’s maps, adding places and correcting any visible mistakes, and thus al]]>https://www.newslocker.com/en-uk/profession/seo/google-forced-to-suspend-map-maker-after-an-inability-to-defend-against-hackers/Tue, 12 May 2015 14:10:40 +0200https://www.newslocker.com/en-uk/profession/seo/google-forced-to-suspend-map-maker-after-an-inability-to-defend-against-hackers/ Yelp is reportedly working alongside a group of investment bankers in order to find a potential buyer for the company. Yelp’s market cap is said to be in the region of $3 billion, and the company could go for as much as $3.5 billion, according to the WSJ.
According to the anonymous source that has been quoted within the article, the deal is not yet set in stone, however there is]]>https://www.newslocker.com/en-uk/profession/seo/yelp-looks-for-exit-strategy-will-apple-or-google-bite/Mon, 11 May 2015 14:38:07 +0200https://www.newslocker.com/en-uk/profession/seo/yelp-looks-for-exit-strategy-will-apple-or-google-bite/ The HBO series has recently become the most pirated show of all time, prompting Google to try and crack down on the huge amount of torrents that are being offered online.
This version of the Westeros map is currently being]]>https://www.newslocker.com/en-uk/profession/seo/game-of-thrones-westeros-hits-google-maps/Mon, 11 May 2015 13:32:01 +0200https://www.newslocker.com/en-uk/profession/seo/game-of-thrones-westeros-hits-google-maps/ If you aren’t already using Facebook to advertise your business, you’re probably wondering what all the hype is about. It seems like everyone is promoting their Facebook pages/posts from local restaurants to live performers. There are over 1 million advertisers who are spending a combined 8 billion dollars a year, and Facebook advertising has grown more than 680% since 2010.Businesses are continuou]]>https://www.newslocker.com/en-uk/profession/seo/why-you-need-to-be-using-facebook-to-advertise-your-business/Mon, 11 May 2015 11:25:46 +0200https://www.newslocker.com/en-uk/profession/seo/why-you-need-to-be-using-facebook-to-advertise-your-business/ The news comes after four and a half years of this service being introduced.
Google have stated that they are planning on “refocusing” the efforts of their PageSpeed team, to areas that they see will be more beneficial in the long run.
Google stated: “We see much broader adoption of PageSpeed technology through our open-source products and have therefore decided]]>https://www.newslocker.com/en-uk/profession/seo/google-set-to-end-page-speed-services/Fri, 08 May 2015 17:58:01 +0200https://www.newslocker.com/en-uk/profession/seo/google-set-to-end-page-speed-services/ Experts have analysed Google’s search data over the past year in order to see which party leader has been searched for the most across the UK. They refined the data to reflect searches in each constituency]]>https://www.newslocker.com/en-uk/profession/seo/google-backs-david-cameron-to-win-election/Thu, 07 May 2015 15:19:34 +0200https://www.newslocker.com/en-uk/profession/seo/google-backs-david-cameron-to-win-election/ Experts have analysed Google’s search data over the past year in order to see which party leader has been searched for the most across the UK. They refined the data to reflect searches in each constituency]]>https://www.newslocker.com/en-uk/profession/seo/david-cameron-winning-election-so-far-according-to-google/Thu, 07 May 2015 15:19:34 +0200https://www.newslocker.com/en-uk/profession/seo/david-cameron-winning-election-so-far-according-to-google/ Jay-Z marked the launch of this new service with a promotional video that featured a number of musicians such as Madonna, Chris Martin and Nicki Minaj.  However, despite this star-studded supporting cast, Tidal did not seem to resonate with fans.
What did you think of the Tidal launch v]]>https://www.newslocker.com/en-uk/profession/seo/noel-gallagher-attacks-jay-zs-avengers/Wed, 06 May 2015 19:17:17 +0200https://www.newslocker.com/en-uk/profession/seo/noel-gallagher-attacks-jay-zs-avengers/ Many in the industry had anticipated that mobiles would eventually become the favored device for browsing the web. The growth of smartphone users coupled with increasing internet speed has meant that people have far more opportunity to conveniently search online while on the go. As Google puts it:
“http://adwords.blogspot.co.uk/2015/05/building-for-next-moment.html”>]]>https://www.newslocker.com/en-uk/profession/seo/mobiles-have-overtaken-desktop-as-the-leading-device-for-searching-on-google/Wed, 06 May 2015 15:36:12 +0200https://www.newslocker.com/en-uk/profession/seo/mobiles-have-overtaken-desktop-as-the-leading-device-for-searching-on-google/  With the combination of his Youtube channel which has 1.1 million subscribers, his Facebook page which has 3.4 million likes, and his Twitter account with a staggering 9.6 million followers; Russel is able to reach and potentially influence as much as 20% of the UK’s public.
Many of Russel’s followers/viewers are young disillusioned Brits who have a]]>https://www.newslocker.com/en-uk/profession/seo/russel-brand-helps-to-steal-election-win-for-ed-milliband/Tue, 05 May 2015 17:56:05 +0200https://www.newslocker.com/en-uk/profession/seo/russel-brand-helps-to-steal-election-win-for-ed-milliband/https://www.newslocker.com/en-uk/profession/seo/7thingsmedia-awarded-grand-prix-at-the-drum-digital-trading-awards/Tue, 05 May 2015 10:04:00 +0200https://www.newslocker.com/en-uk/profession/seo/7thingsmedia-awarded-grand-prix-at-the-drum-digital-trading-awards/ When webmasters were first being warned by Google about the release of the Mobile Friendly algorithm, Zineb Ait Bahajji, While at the SMX Munich rally, stated that the impact on the search results would be even greater than the Panda and Penguin updates!
Was this just hype? Or was this intentional misinformation in order to scare the masses into bringing their websites up to]]>https://www.newslocker.com/en-uk/profession/seo/googles-mobile-friendly-algorithm-rolls-out-completely/Mon, 04 May 2015 14:51:28 +0200https://www.newslocker.com/en-uk/profession/seo/googles-mobile-friendly-algorithm-rolls-out-completely/ With the immense wealth of data acquired each day in the way of user search queries, Google is able to achieve a general awareness of what people are thinking and even what their intentions and plans are. Around nintey per cent of online searc]]>https://www.newslocker.com/en-uk/profession/seo/what-voters-are-searching-for-in-google-about-the-candidates-and-parties/Fri, 01 May 2015 17:47:01 +0200https://www.newslocker.com/en-uk/profession/seo/what-voters-are-searching-for-in-google-about-the-candidates-and-parties/ The UKIP leader Nigel Farage has won a landslide victory at the 2015 SEO election.  The controversial figure fought off stiff competition from David Cameron to claim this year’s coveted crown.
While the SEO election marked a memorable, albeit surprising, victory for Nigel Farage, it represented a huge failure for the SNP leader Nicola Sturgeon who’s campaign never seemed to get off the ground.
Nick Clegg of the Liberal Democrats]]>https://www.newslocker.com/en-uk/profession/seo/nigel-farage-takes-shock-victory-at-seo-election-2015/Fri, 01 May 2015 16:41:34 +0200https://www.newslocker.com/en-uk/profession/seo/nigel-farage-takes-shock-victory-at-seo-election-2015/ A commitment needs to be made from the beginning of an SEO campaign, to carry it out to fruition. The question is, do you select yourself or an in-house team t]]>https://www.newslocker.com/en-uk/profession/seo/the-benefits-dangers-of-outsourcing-your-seo-to-an-agency/Thu, 30 Apr 2015 17:41:30 +0200https://www.newslocker.com/en-uk/profession/seo/the-benefits-dangers-of-outsourcing-your-seo-to-an-agency/https://www.newslocker.com/en-uk/profession/seo/kenshoo-intent-driven-audiences-wins-third-party-marketing-innovation-award-at-performance-marketing-awards/Thu, 30 Apr 2015 17:33:00 +0200https://www.newslocker.com/en-uk/profession/seo/kenshoo-intent-driven-audiences-wins-third-party-marketing-innovation-award-at-performance-marketing-awards/ fighting over clients’ limited budgets and many SEO and PPC marketers continue
to argue about which one is better for providing return. I’m not going to argue
in favour of either; what I am going to do though, is provide you with an
overview of how these two disciplines can work together to form one coherent
search strategy.This blog post will be the first in the SEO
& PPC – Make Love Not War series, and will look into the relationship
between pai]]>https://www.newslocker.com/en-uk/profession/seo/seo-ppc-make-love-not-war-part-1/Thu, 30 Apr 2015 14:12:51 +0200https://www.newslocker.com/en-uk/profession/seo/seo-ppc-make-love-not-war-part-1/  As the Chinese economy continues to grow their online market becomes increasingly valuable. For the last five years marketers have been salivating at the prospect of tapping into this giant market, and it’s easy to see why with the online shopping market in China being predicted to be worth $1.8 trillion US!But how many of these marketers ha]]>https://www.newslocker.com/en-uk/profession/seo/seo-for-the-chinese-market-in-2015-optimising-your-site-for-baidu/Wed, 29 Apr 2015 16:31:55 +0200https://www.newslocker.com/en-uk/profession/seo/seo-for-the-chinese-market-in-2015-optimising-your-site-for-baidu/ There have been many experimental Facebook apps in the past, with many of them falling by the wayside as unnecessary and badly designed – Groups, Facebook Home and Facebook at Work to mention but a few.  As a result of this we can]]>https://www.newslocker.com/en-uk/profession/seo/facebooks-new-app-aims-to-bring-local-search-to-calls/Wed, 29 Apr 2015 14:25:11 +0200https://www.newslocker.com/en-uk/profession/seo/facebooks-new-app-aims-to-bring-local-search-to-calls/https://www.newslocker.com/en-uk/profession/seo/improve-your-mobile-strategy-with-customised-columns/Wed, 29 Apr 2015 11:15:54 +0200https://www.newslocker.com/en-uk/profession/seo/improve-your-mobile-strategy-with-customised-columns/ Google is the world’s most popular search engine.  It currently uses over 200 “signals” that determine the specific results page that is shown for any given se]]>https://www.newslocker.com/en-uk/profession/seo/google-and-twitter-have-teamed-up-here-are-4-things-google-stands-to-gain/Tue, 28 Apr 2015 14:28:15 +0200https://www.newslocker.com/en-uk/profession/seo/google-and-twitter-have-teamed-up-here-are-4-things-google-stands-to-gain/ It has been six days since the implementation of Google’s Mobile Friendly algorithm, and while the algorithm progressively rolls-out, we’ve been waiting eagerly to see whether the impact of Mobilegeddon will be as destructive to the rankings of websites as predicted.
Search Metrics, who consistently track how large companies and websites rank for their key search terms, have now reported on the sites that they think hav]]>https://www.newslocker.com/en-uk/profession/seo/reddit-gets-hit-hardest-by-mobilegeddon/Mon, 27 Apr 2015 15:56:45 +0200https://www.newslocker.com/en-uk/profession/seo/reddit-gets-hit-hardest-by-mobilegeddon/https://www.newslocker.com/en-uk/profession/seo/http2s-impact-on-seo/Mon, 27 Apr 2015 13:32:37 +0200https://www.newslocker.com/en-uk/profession/seo/http2s-impact-on-seo/  
As the Mobile Friendly update is gradually implemented, more and more webmasters are beginning to see the effects, both on their website’s rankings and the search engine results in general. Google’s John Mueller revealed in a Hangout that the new algorithmic update has been completely rolled out in some of Google’s data centres, but n]]>https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-update-google-confirm-that-the-mobile-friendly-algorithm-has-completely-rolled-out-in-certain-data-centres/Fri, 24 Apr 2015 16:38:40 +0200https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-update-google-confirm-that-the-mobile-friendly-algorithm-has-completely-rolled-out-in-certain-data-centres/  
Although the entrance for the majority of the newest TLD’s has been less than overwhelming, the .sucks TLD has caused quite a stir.
While .sucks is still in its sunrise period, which gives brands the opportunity to register their trademark (and celebs the opportunity to register their name) before the general public and cybersquatters get a chance to snap it up, many are left]]>https://www.newslocker.com/en-uk/profession/seo/the-new-top-level-domain-that-even-celebs-like-taylor-swift-are-getting-their-hands-on/Thu, 23 Apr 2015 15:42:19 +0200https://www.newslocker.com/en-uk/profession/seo/the-new-top-level-domain-that-even-celebs-like-taylor-swift-are-getting-their-hands-on/ So, what does our reshaped SERP envi]]>https://www.newslocker.com/en-uk/profession/seo/two-days-after-mobilegeddon-we-examine-the-fallout/Thu, 23 Apr 2015 13:26:42 +0200https://www.newslocker.com/en-uk/profession/seo/two-days-after-mobilegeddon-we-examine-the-fallout/ When you’re browsing through the Web and you see a word that is both highlighted and underlined, the chances are you’re looking at a link. Links are how we get from one website to another, and significantly for SEO, Google also measures the number of links each website has in order to gauge that website’s popularity.
In simple terms, the more links a website has directed to it, the more popular Google will judge that website to be, and the higher]]>https://www.newslocker.com/en-uk/profession/seo/a-guide-to-link-building-in-2015/Wed, 22 Apr 2015 17:58:42 +0200https://www.newslocker.com/en-uk/profession/seo/a-guide-to-link-building-in-2015/ On Google’s blog , Cody Kwok revealed that part of the rationale behind their recently Mobile Friendly update is that research shows that 74% of internet users feel that they are more likely to revisit a site that is mobile friendly.Cody however also points that the mobile friendliness algorithmic update is only part of one of many ranking factors used when determining a s]]>https://www.newslocker.com/en-uk/profession/seo/goole-reports-a-47-increase-in-mobile-friendly-websites-within-the-last-two-months/Wed, 22 Apr 2015 15:48:00 +0200https://www.newslocker.com/en-uk/profession/seo/goole-reports-a-47-increase-in-mobile-friendly-websites-within-the-last-two-months/ The update was first announced by Google back in February in order to give webmasters enough time to mobile optimise their websites. Google don’t often give pre-warning of their large algorithmic updates, however because those who are unable to make the necessary changes will likely see their rankings for mobile devices plummet, it was important to give them ample opportu]]>https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-is-here-will-your-mobile-rankings-survive/Tue, 21 Apr 2015 17:15:15 +0200https://www.newslocker.com/en-uk/profession/seo/mobilegeddon-is-here-will-your-mobile-rankings-survive/ Google’s relatively new ranking algorithm has been designed to downrank less legitimate results (like torrent sites), as compared with official results (like the HBO website).
One of the ways the algorithm does this is by now serving new ad formats for film queries which contain works like “free”, “watch”, or down]]>https://www.newslocker.com/en-uk/profession/seo/google-takes-on-game-of-thrones-torrents-in-a-trial-by-combat/Mon, 20 Apr 2015 17:36:21 +0200https://www.newslocker.com/en-uk/profession/seo/google-takes-on-game-of-thrones-torrents-in-a-trial-by-combat/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-delivers-unrivaled-mobile-seo-visibility-and-content-performance-optimization-as-google-mobile-algorithm-goes-into-effect/Mon, 20 Apr 2015 15:10:00 +0200https://www.newslocker.com/en-uk/profession/seo/searchmetrics-delivers-unrivaled-mobile-seo-visibility-and-content-performance-optimization-as-google-mobile-algorithm-goes-into-effect/ Google has revealed that from now on when users are searching Google on their Android device they may be presented with Android apps which are related to their search query.In the past, only apps that were already installed on the users device would appear within the search results. However, as a result of App Indexing, relevant apps will now appear on the resul]]>https://www.newslocker.com/en-uk/profession/seo/google-to-begin-recommending-apps-to-users-searching-on-mobiles/Fri, 17 Apr 2015 13:22:09 +0200https://www.newslocker.com/en-uk/profession/seo/google-to-begin-recommending-apps-to-users-searching-on-mobiles/  
Today Microsoft and Yahoo revealed that they had finalised negotiations around their new relationship. The new contract will allow both companies more independence from each other, and his been presented in the press release as being “win-win”.
The release describes the modified agreement as such: “Yahoo will now have]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-and-bings-search-alliance-has-finally-been-amended/Thu, 16 Apr 2015 18:26:37 +0200https://www.newslocker.com/en-uk/profession/seo/yahoo-and-bings-search-alliance-has-finally-been-amended/  
Going by comScore’s records, Bing have managed to reach a new milestone by increasing their US market share to 20 percent. This increase is at the expense of both Google and Bing’s Search Alliance partner Yahoo.
 Has the Search Alliance Backfired?
 
Back in May of 2009 (around the time the Search Alliance was first set up) Yahoo was in a similar position to where Bing is today]]>https://www.newslocker.com/en-uk/profession/seo/bing-achieves-a-20-percent-share-of-the-us-search-market/Thu, 16 Apr 2015 13:28:45 +0200https://www.newslocker.com/en-uk/profession/seo/bing-achieves-a-20-percent-share-of-the-us-search-market/ The saga has been going on for over a year and it appears that Google has ultimately failed to avoid charges, which may be enforced as early as this week.The EU Has Been More Aggressive Than The US
It has been reported that the EU has been more aggressive than the US with respect to Google’s search business, and its market share (which is as much as 90% in Eu]]>https://www.newslocker.com/en-uk/profession/seo/google-may-face-fines-worth-billions-of-dollars/Wed, 15 Apr 2015 18:07:18 +0200https://www.newslocker.com/en-uk/profession/seo/google-may-face-fines-worth-billions-of-dollars/ The medical practitioner who worked at the clinic in question, who shall be left unnamed, was alleged to have treated the individuals who left the two negative reviews. After seeing the negative reviews, the doctor then signed an affidavit promising that each of the re]]>https://www.newslocker.com/en-uk/profession/seo/japan-vs-google-japanese-authorities-order-google-to-take-down-defamatory-reviews/Tue, 14 Apr 2015 16:20:33 +0200https://www.newslocker.com/en-uk/profession/seo/japan-vs-google-japanese-authorities-order-google-to-take-down-defamatory-reviews/https://www.newslocker.com/en-uk/profession/seo/how-google-news-inclusion-can-boost-your-content-strategy/Tue, 14 Apr 2015 09:58:42 +0200https://www.newslocker.com/en-uk/profession/seo/how-google-news-inclusion-can-boost-your-content-strategy/https://www.newslocker.com/en-uk/profession/seo/avere-systems-teams-with-google-to-deliver-data-processing-and-storage-in-the-cloud/Mon, 13 Apr 2015 15:15:00 +0200https://www.newslocker.com/en-uk/profession/seo/avere-systems-teams-with-google-to-deliver-data-processing-and-storage-in-the-cloud/ The new dashboard is intended to help agencies more effectively manage large numbers of local listings for their clients.
The Dashboard
The dashboard allows you to manage all of your clients’ listings from one place, and at the same time allows you to grant clients access to their individual listings, thereby allowing clients to make updates to t]]>https://www.newslocker.com/en-uk/profession/seo/bing-introduces-its-own-local-business-listing-dashboard/Mon, 13 Apr 2015 14:20:51 +0200https://www.newslocker.com/en-uk/profession/seo/bing-introduces-its-own-local-business-listing-dashboard/ Google have revealed that they have launched a newer and liter version of their interface which is better optimised for flow connections on mobile devices. This new development is especially useful for users who happen to be travelling outdoors and who do not have access to a speedy wifi connection.If you happen to find yourself needing an internet]]>https://www.newslocker.com/en-uk/profession/seo/google-creates-a-lite-search-interface-for-mobiles/Fri, 10 Apr 2015 16:47:19 +0200https://www.newslocker.com/en-uk/profession/seo/google-creates-a-lite-search-interface-for-mobiles/https://www.newslocker.com/en-uk/profession/seo/inbound-marketing-link-building-quick-wins/Fri, 10 Apr 2015 10:22:06 +0200https://www.newslocker.com/en-uk/profession/seo/inbound-marketing-link-building-quick-wins/ As revealed by John Muller in a Google Hangout hosted by Webmasters, Google updates are not automatic and need to be enacted manually by Google staff.
Although it is often assumed that Google’s algorithms are completely automated and regularly update to reassess the rankings of websites, this is not the case. The Penguin and Panda updates requi]]>https://www.newslocker.com/en-uk/profession/seo/ready-to-press-the-panda-button-google-reveals-how-panda-and-penguin-updates-are-fired-out-manually/Thu, 09 Apr 2015 16:12:54 +0200https://www.newslocker.com/en-uk/profession/seo/ready-to-press-the-panda-button-google-reveals-how-panda-and-penguin-updates-are-fired-out-manually/ However, do not be fooled – if your business does fall prey to negative online reviews, an online crisis or even a social media backlash, there is little you can do to prevent it! The key to remember about online reputation m]]>https://www.newslocker.com/en-uk/profession/seo/top-5-things-that-you-need-to-know-about-online-reputation-management/Wed, 08 Apr 2015 15:39:23 +0200https://www.newslocker.com/en-uk/profession/seo/top-5-things-that-you-need-to-know-about-online-reputation-management/ USA Today’s Edward C. Baig interviewed Travis Trekell from Google to find out exactly how Google’s voice search works. Joining Travis inside the rarely seen anechoic chamber within Google’s headquarters in Mountain View, Ed had the chance to record sample phrases such as “What is the temperature in Tokyo?” in order to test the effectiveness of Google’s voice search.
Google’s A]]>https://www.newslocker.com/en-uk/profession/seo/how-google-other-search-engines-zone-in-on-your-voice/Wed, 08 Apr 2015 14:28:51 +0200https://www.newslocker.com/en-uk/profession/seo/how-google-other-search-engines-zone-in-on-your-voice/ The Panda algorithmic update was designed to help determine the ranking of a website based on its onsite factors. Once the update was first released in 2011, websites saw major hits to their rankings if their content was of a poor quality.
The update was originally referred to as the Farmers Update, because of the fact that it targeted content farms, and websites with a high number of pages containi]]>https://www.newslocker.com/en-uk/profession/seo/the-evolution-of-googles-panda-update/Tue, 07 Apr 2015 18:43:11 +0200https://www.newslocker.com/en-uk/profession/seo/the-evolution-of-googles-panda-update/ Owners of Android phones have had a long wait since being left out when Facebook introduced its new search functionality in December, but they are finally being given access to the search function, as confirmed by a Facebook spokesperson.Originally named Graph Search, the new search feature has been appropriatel]]>https://www.newslocker.com/en-uk/profession/seo/facebook-post-search-soon-to-be-available-on-android-phones/Tue, 07 Apr 2015 13:31:11 +0200https://www.newslocker.com/en-uk/profession/seo/facebook-post-search-soon-to-be-available-on-android-phones/https://www.newslocker.com/en-uk/profession/seo/5-ways-of-obtaining-high-quality-backlinks-from-government-and-educational-domains/Mon, 06 Apr 2015 11:11:50 +0200https://www.newslocker.com/en-uk/profession/seo/5-ways-of-obtaining-high-quality-backlinks-from-government-and-educational-domains/ The FTC (Federal Trade Commission) made the decision not to take legal action against Google in 2012, despite some of their staff labelling Google as a monopoly (as revealed in a leaked report). It has been suggested that part of the reason was able to dodge the verdict was because of help from the Obama Administration in exchange for campaign donations.
S]]>https://www.newslocker.com/en-uk/profession/seo/google-faces-the-threat-of-eu-antitrust-charges/Thu, 02 Apr 2015 17:35:48 +0200https://www.newslocker.com/en-uk/profession/seo/google-faces-the-threat-of-eu-antitrust-charges/https://www.newslocker.com/en-uk/profession/seo/a-2015-digital-april-fools-round-up/Thu, 02 Apr 2015 10:49:50 +0200https://www.newslocker.com/en-uk/profession/seo/a-2015-digital-april-fools-round-up/ Google has been dominating the search industry, possessing the largest share of the total search ad market at 54.7 percent in 2014. However being banned in mainland China has allowed Chinese search engine Baidu to capitalise, allowing their share of the ad revenue to increase from 6.4 percent in 2013 to potentially 8.8 percent in 2015 (as reported by]]>https://www.newslocker.com/en-uk/profession/seo/baidu-takes-ad-revenue-away-from-google/Wed, 01 Apr 2015 14:54:27 +0200https://www.newslocker.com/en-uk/profession/seo/baidu-takes-ad-revenue-away-from-google/ As reported by Reuters Microsoft and Yahoo have not reached an agreement and will therefore be continuing their talks about the direction their partnership will take over the coming years.
The Initial Relationship Was Made By Different CEO’s
The partnership was meant to be for a period of ten years initially, however the CEO’s of both companies have cha]]>https://www.newslocker.com/en-uk/profession/seo/microsoft-and-yahoo-relationship-may-be-on-the-rocks/Wed, 01 Apr 2015 12:56:13 +0200https://www.newslocker.com/en-uk/profession/seo/microsoft-and-yahoo-relationship-may-be-on-the-rocks/https://www.newslocker.com/en-uk/profession/seo/new-collections-feature-within-novumip-revolutionises-holistic-ip-portfolio-management/Tue, 31 Mar 2015 09:00:00 +0200https://www.newslocker.com/en-uk/profession/seo/new-collections-feature-within-novumip-revolutionises-holistic-ip-portfolio-management/ Part of the problem was that poor Mark seemed to fall foul to every internet marketing school boy error imaginable, including:
1. Choosing a domain name that was already taken by a climbing blog http://climbonline.co.uk/
2. Not having a personal Twitter account, and also allowing the climb_online (climbonline was alr]]>https://www.newslocker.com/en-uk/profession/seo/lord-sugars-seo-company-fails-to-climb-online-but-still-manages-to-bag-new-customers/Mon, 30 Mar 2015 20:09:59 +0200https://www.newslocker.com/en-uk/profession/seo/lord-sugars-seo-company-fails-to-climb-online-but-still-manages-to-bag-new-customers/https://www.newslocker.com/en-uk/profession/seo/10-technical-seo-tips-for-beginners/Mon, 30 Mar 2015 16:54:28 +0200https://www.newslocker.com/en-uk/profession/seo/10-technical-seo-tips-for-beginners/ The information included within your knowledge graph listing can include your company name, logo, contact number, and social profiles: 
Benefits of the Knowledge Graph
Optimise your website for the Knowledge Graph has some great benefits. By having all of your contact information immediately available near the top of the re]]>https://www.newslocker.com/en-uk/profession/seo/yoasts-wordpress-seo-20-plugin-helps-to-capitalise-on-googles-knowledge-graph-results/Fri, 27 Mar 2015 16:30:24 +0100https://www.newslocker.com/en-uk/profession/seo/yoasts-wordpress-seo-20-plugin-helps-to-capitalise-on-googles-knowledge-graph-results/ According to the WSJ article these meetings occurred around once every week:
“Google’s access to high-ranking Obama administration officials during a critical phase of the antitrust probe is one sign of the Internet giant’s reach in Washington. Since Mr. Obama took office, emp]]>https://www.newslocker.com/en-uk/profession/seo/obama-administration-protects-google-from-anti-trust-investigation-by-the-ftc/Thu, 26 Mar 2015 16:55:55 +0100https://www.newslocker.com/en-uk/profession/seo/obama-administration-protects-google-from-anti-trust-investigation-by-the-ftc/  
While most webmasters are anticipating the implementation of Google’s new Mobile-Friendly algorithm, Google News publishers will be able to procrastinate when it comes to getting their websites mobile optimised.
 
“As of now Google News is not committed to making that change just yet”
This news comes afte]]>https://www.newslocker.com/en-uk/profession/seo/the-mobile-friendly-algorithm-will-not-affect-rankings-in-google-news/Thu, 26 Mar 2015 15:04:35 +0100https://www.newslocker.com/en-uk/profession/seo/the-mobile-friendly-algorithm-will-not-affect-rankings-in-google-news/https://www.newslocker.com/en-uk/profession/seo/how-to-pass-the-google-analytics-individual-qualification-gaiq-test/Thu, 26 Mar 2015 10:55:42 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-pass-the-google-analytics-individual-qualification-gaiq-test/  The Mobile Friendly algorithm, which will judge websites’ based on whether or not they are optimised and user friendly for mobile devices, may potentially affect more websites than the Panda or Penguin updates. This has made many webmasters keen to know exactly how the algorithm will work and which crit]]>https://www.newslocker.com/en-uk/profession/seo/google-reveals-exactly-how-the-mobile-friendly-algorithm-will-roll-out/Wed, 25 Mar 2015 17:33:40 +0100https://www.newslocker.com/en-uk/profession/seo/google-reveals-exactly-how-the-mobile-friendly-algorithm-will-roll-out/https://www.newslocker.com/en-uk/profession/seo/set-up-mobile-ppc-in-2015-the-year-of-the-mobile/Wed, 25 Mar 2015 16:19:43 +0100https://www.newslocker.com/en-uk/profession/seo/set-up-mobile-ppc-in-2015-the-year-of-the-mobile/ Forget trying to acquire new users by providing a better a user experience – Yahoo are now practically begging searchers on Yahoo to “Switch now.”, making Yahoo their default browser because “Yahoo is the preferred search engine of Firefox”:This new message stems from the fact that Yahoo, after having gained its largest share of the search market since 2009, as a result of outbidding Goog]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-resorts-to-begging-users-to-switch/Wed, 25 Mar 2015 15:23:35 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-resorts-to-begging-users-to-switch/ It seems Bing are taking a leaf out of Google Adword’s book by taking away the option to create mobile specific campaigns – forcing advertisers to target desktop and tablet devices at the same time.
This is in-line with Bing’s change in October to merge tablet and desktop campaigns together. This meant that if]]>https://www.newslocker.com/en-uk/profession/seo/bing-ads-forces-mobile-targeting-at-campaign-level-for-all-advertisers/Tue, 24 Mar 2015 14:55:36 +0100https://www.newslocker.com/en-uk/profession/seo/bing-ads-forces-mobile-targeting-at-campaign-level-for-all-advertisers/
It seems that some individuals within the FTC believed that stronger action against Google was necessary, but that their voices were not quite]]>https://www.newslocker.com/en-uk/profession/seo/google-labeled-a-monopoly-in-leaked-2012-ftc-document/Fri, 20 Mar 2015 14:47:58 +0100https://www.newslocker.com/en-uk/profession/seo/google-labeled-a-monopoly-in-leaked-2012-ftc-document/ This is a collection of websites, apps, and other online properties where your ads can be placed to appear in front of your target market.
The Display Network includes Gmail, Youtube, Blogger, and Google Finance.
 

 
Determine Where Your Ads Appear
You can use a list of keywords within your display campaign to ensure that the web pages selected for your ads to appear on are related to the product or service that you provide.
You can also select topics, whi]]>https://www.newslocker.com/en-uk/profession/seo/everything-you-need-to-know-to-get-started-on-googles-display-network/Thu, 19 Mar 2015 17:46:46 +0100https://www.newslocker.com/en-uk/profession/seo/everything-you-need-to-know-to-get-started-on-googles-display-network/ Here are Google’s guidelines:
Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.

Make sure your address is accurate and precise.

Choose the fewest number of categories it takes to describe your overall core business.
This means using the same format for your business name,]]>https://www.newslocker.com/en-uk/profession/seo/how-to-get-your-business-noticed-online-with-google-my-business/Thu, 19 Mar 2015 12:12:58 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-get-your-business-noticed-online-with-google-my-business/ platform than just appearing on Google’s search results. In addition to those
text based ads you've got a wealth of image based content in the form of
remarketing, Google Shopping and Display Advertising.

Recently, I've been working quite a bit on some display ad
projects and what I've found is that it can be just as complex as the search
side of things, and feels just a little bit more clunky to use in comparison.
So, my next series]]>https://www.newslocker.com/en-uk/profession/seo/display-advertising-setting-the-foundations/Wed, 18 Mar 2015 16:15:30 +0100https://www.newslocker.com/en-uk/profession/seo/display-advertising-setting-the-foundations/ When the update was first announced, Google had said that it would have a “significant impact” on the results for searchers on mobile devices. Although the algorithm is only affecting the results on mobile phones, it is still said that it will]]>https://www.newslocker.com/en-uk/profession/seo/mobile-friendly-update-will-affect-more-websites-than-panda-or-penguin/Wed, 18 Mar 2015 15:57:38 +0100https://www.newslocker.com/en-uk/profession/seo/mobile-friendly-update-will-affect-more-websites-than-panda-or-penguin/ In order to reduce the number of doorway pages that appear within the search results, Google are looking to release a new “ranking adjustment” to their classifier of doorway pages.
Many websites use doorway pages as a method for increasing their search footprint; the various doorway pages are created and then ranked in the SERPs with the sole purpose of redirecting users over to a single destination pa]]>https://www.newslocker.com/en-uk/profession/seo/google-to-crack-down-on-doorway-pages-with-their-new-penalty-algorithm/Tue, 17 Mar 2015 14:57:40 +0100https://www.newslocker.com/en-uk/profession/seo/google-to-crack-down-on-doorway-pages-with-their-new-penalty-algorithm/
If it is the first time this has occurred it can be difficult to know what the problem is and how to fix it. However, with the correct tools diagnosing the problem and figuring out the best solution can be very straightforward.

Below are eight tools which will help you figure]]>https://www.newslocker.com/en-uk/profession/seo/four-free-tools-for-recovering-from-a-google-penalty/Mon, 16 Mar 2015 17:46:35 +0100https://www.newslocker.com/en-uk/profession/seo/four-free-tools-for-recovering-from-a-google-penalty/ Customisers are if your script writing skills are not up to scratch. Since
then, here at QC, we have been experimenting with those new AdWords features and
recently ran an interesting test on the performance of the countdown ad
customisers. If you are keen to see our findings, keep on reading.Countdown Ad Customisers
- Quick Recap The countdown
customiser dynamically updates your ad with the time left (in days, hours and
minutes) unt]]>https://www.newslocker.com/en-uk/profession/seo/the-countdown-ad-customisers-do-they-really-work/Mon, 16 Mar 2015 14:00:24 +0100https://www.newslocker.com/en-uk/profession/seo/the-countdown-ad-customisers-do-they-really-work/ The new design for the local pack, which is also referred to as the “snack pack”, has been observed by Justin Aldridge who posted a screen capture of it on his Twitter:

Usually, the local results will only contain the business name, location, and reviews – but these results are showing logos instead.
Also Jeniffer Slegg as posted]]>https://www.newslocker.com/en-uk/profession/seo/google-tests-showing-company-logos-in-the-local-pack-results/Mon, 16 Mar 2015 13:01:34 +0100https://www.newslocker.com/en-uk/profession/seo/google-tests-showing-company-logos-in-the-local-pack-results/https://www.newslocker.com/en-uk/profession/seo/writing-subject-lines-that-work/Fri, 13 Mar 2015 10:37:44 +0100https://www.newslocker.com/en-uk/profession/seo/writing-subject-lines-that-work/ What Is a Blind SQL Injection?
This type of attach asks a series of true or false questions and then determines the answer based on the response from the]]>https://www.newslocker.com/en-uk/profession/seo/yoast-seo-wordpress-plugin-is-susceptible-to-hackers/Thu, 12 Mar 2015 15:55:44 +0100https://www.newslocker.com/en-uk/profession/seo/yoast-seo-wordpress-plugin-is-susceptible-to-hackers/ Which Update Affected Your Site?
Understanding the difference between the two updates and knowing which one has affected your rankings most can play a big part in helping you to recover your traffic. The changes]]>https://www.newslocker.com/en-uk/profession/seo/the-difference-between-the-panda-and-penguin-updates/Thu, 12 Mar 2015 12:15:03 +0100https://www.newslocker.com/en-uk/profession/seo/the-difference-between-the-panda-and-penguin-updates/https://www.newslocker.com/en-uk/profession/seo/google-trends-another-5-tips-for-trend-data-analysis/Wed, 11 Mar 2015 17:03:36 +0100https://www.newslocker.com/en-uk/profession/seo/google-trends-another-5-tips-for-trend-data-analysis/ The Reasons
The Information has reported that Yahoo and Microsoft are currently competing to become the new default search engine for Safari. The decision of who to choose will be made in part by Apple’s Eddie Cue, who will likely be taking into account both the quality of the search results and the potential profits from ad rev]]>https://www.newslocker.com/en-uk/profession/seo/apple-predicted-to-discontinue-relationship-with-google/Wed, 11 Mar 2015 16:36:24 +0100https://www.newslocker.com/en-uk/profession/seo/apple-predicted-to-discontinue-relationship-with-google/ According to Gary Illyes announcement on Google+ the vast majority of HTTPs URLs are failing to be presented with the SERPs as HTTPs and being displayed as HTTP because of a simple webmaster configuration.

This was discovered after an internal analysis by Google of the URLs that are eligible to be presented as HTT]]>https://www.newslocker.com/en-uk/profession/seo/analysis-by-google-indicates-80-of-https-urls-are-not-displayed-in-the-serps/Tue, 10 Mar 2015 16:53:03 +0100https://www.newslocker.com/en-uk/profession/seo/analysis-by-google-indicates-80-of-https-urls-are-not-displayed-in-the-serps/ market is a huge decision that requires thorough research and planning to
ensure all challenges are foreseen and opportunities taken.

Areas that need careful consideration and research include:·        
local laws and regulations·        
the logistics of dispatching and delivering
goods·        
understanding local]]>https://www.newslocker.com/en-uk/profession/seo/multinational-roll-out-metrics/Tue, 10 Mar 2015 14:24:47 +0100https://www.newslocker.com/en-uk/profession/seo/multinational-roll-out-metrics/ According to Gary Illyes 6 roughly 0.5% of security certificates online are broken, and Google is looking for a way for their search engine results to reflect this.
Exactly how the results will alert users to the fact that a website has a broken security certifi]]>https://www.newslocker.com/en-uk/profession/seo/google-may-be-planning-to-flag-broken-security-certificates-in-the-serps/Tue, 10 Mar 2015 13:50:29 +0100https://www.newslocker.com/en-uk/profession/seo/google-may-be-planning-to-flag-broken-security-certificates-in-the-serps/ You would think that having a fast loading mobile site would count towards your website’s ranking on mobile phones… but it seems that instead Google use the speed of your desktop site. So as long as you have a fast desktop site, your mobile rankings will not be affected by having a site that loads slowly on mobile phones.
The new algorithm is set to launch on]]>https://www.newslocker.com/en-uk/profession/seo/googles-mobile-friendly-algorithm-ignores-mobile-site-speed/Mon, 09 Mar 2015 19:23:38 +0100https://www.newslocker.com/en-uk/profession/seo/googles-mobile-friendly-algorithm-ignores-mobile-site-speed/ Colin is part of a small team that created the adult search engine ‘Boodigo’, in response to the failure of mainstream engines to address issues of privacy and stolen content. The site went live in September 2014 and]]>https://www.newslocker.com/en-uk/profession/seo/behind-boodigo-interview-with-colin-rowntree/Thu, 05 Mar 2015 16:11:08 +0100https://www.newslocker.com/en-uk/profession/seo/behind-boodigo-interview-with-colin-rowntree/ Being able to set up an extremely well optimised Adwords campaign, or design and execute an extremely successful SEO campaign is great; but you also need to have a landing page that is going to convert the traffic you are generating at a rate that is going to give you a return on your investment to go with it!
 
What is a landing page?
Quite simply a landing page is the page which your website visitor lands on after making a s]]>https://www.newslocker.com/en-uk/profession/seo/five-steps-to-creating-an-amazingly-high-converting-landing-page/Wed, 04 Mar 2015 17:52:38 +0100https://www.newslocker.com/en-uk/profession/seo/five-steps-to-creating-an-amazingly-high-converting-landing-page/ only one, but it’s not as hard as you think. With a little practice and
familiarity with these SEO tools, you’ll soon be writing optimised content that
does what you need it to. The BasicsIf you’re writing for the web, your work should be informed
by a strategy. While it’s great to sit down at the computer and write blog posts
‘till the cows come home (and that is
great, I promise), unfortunately that’s not really going]]>https://www.newslocker.com/en-uk/profession/seo/5-essential-seo-tools-for-copywriters/Tue, 03 Mar 2015 11:13:51 +0100https://www.newslocker.com/en-uk/profession/seo/5-essential-seo-tools-for-copywriters/https://www.newslocker.com/en-uk/profession/seo/your-backlink-audit-cheat-sheet/Thu, 19 Feb 2015 13:23:11 +0100https://www.newslocker.com/en-uk/profession/seo/your-backlink-audit-cheat-sheet/ Currently this is limited to API access via Facebook Marketing Partners but will be available via Power Editor in the next few weeks.This announcement comes after the recent introduction of Relevance Scores (similar to Google’s Quality Score but calculated on the positive and negative feedback expected from the]]>https://www.newslocker.com/en-uk/profession/seo/facebook-product-ads/Thu, 19 Feb 2015 11:30:14 +0100https://www.newslocker.com/en-uk/profession/seo/facebook-product-ads/ One of the biggest criticisms of pay-per-click advertising (PPC) is that it can be very expensive. Cost-per-clicks in Adwords can be as high as £40 for the most competitive niches, and without a well-optimised campaign an advertiser can end up wasting a lot of their marketing budget without getting much of a return on their investment.
Added to this, advertisers will quite often use the Google Adwords platform for purposes that it was not]]>https://www.newslocker.com/en-uk/profession/seo/alternatives-to-using-the-google-adwords-search-network/Tue, 17 Feb 2015 17:57:30 +0100https://www.newslocker.com/en-uk/profession/seo/alternatives-to-using-the-google-adwords-search-network/ Don’t be surprised if you haven’t seen any update in Webmaster Tools since Saturday the 7th of Feb, because the data tools have not updated for anyone since this time, which has prevented them from viewing some aspects of their website’s performance during this time.
Although there can often be a lag in the information displayed in Google Webmaster Tools, often of around 2 d]]>https://www.newslocker.com/en-uk/profession/seo/webmaster-tools-data-ceases-updating-for-a-week/Mon, 16 Feb 2015 16:13:45 +0100https://www.newslocker.com/en-uk/profession/seo/webmaster-tools-data-ceases-updating-for-a-week/ I learned loads.What are SEMRush chats? They are Twitter chats hosted by SEMRush, on a variety of subjects surrounding digital marketing. SEMRush asks questions, Twitter users give answers and comment on each other's tweets. I know they have them every week, I know they’re very informative and very good for networking, but I always seem to find an excuse not to attend. I would just feel too guilty sitting about on Twitter for a full,]]>https://www.newslocker.com/en-uk/profession/seo/the-social-media-playbook-or-a-summary-of-semrushs-social-media-chat/Mon, 16 Feb 2015 11:11:59 +0100https://www.newslocker.com/en-uk/profession/seo/the-social-media-playbook-or-a-summary-of-semrushs-social-media-chat/ I learned loads.What are SEMRush chats? They are Twitter chats hosted by SEMRush, on a variety of subjects surrounding digital marketing. SEMRush asks questions, Twitter users give answers and comment on each other's tweets. I know they have them every week, I know they’re very informative and very good for networking, but I always seem to find an excuse not to attend. I would just feel too guilty sitting about on Twitter for a full,]]>https://www.newslocker.com/en-uk/profession/seo/the-social-media-playbook-a-recap-of-the-social-media-semrushchat/Mon, 16 Feb 2015 11:11:59 +0100https://www.newslocker.com/en-uk/profession/seo/the-social-media-playbook-a-recap-of-the-social-media-semrushchat/ been a much discussed topic in the SEO field.There are many different opinions on this issue, even an
official one given by
Google themselves, but more anecdotal evidence has started to
surface in the past few months, as some sites have tested moving their
subdomain into a subfolder.What Are Subdomains And Subfolders?First let us explain what the two subjects of this article
are. A subdomain is an
URL structure which originated from th]]>https://www.newslocker.com/en-uk/profession/seo/subdomains-vs-subfolders-which-one-is-best-for-your-seo/Thu, 12 Feb 2015 16:46:14 +0100https://www.newslocker.com/en-uk/profession/seo/subdomains-vs-subfolders-which-one-is-best-for-your-seo/ The Knowledge Graph provides instant results to searchers based on the semantics of their query, with the goal of providing an answer more quickly. It saves the user having to click on one of the websites that appear on the results page, and gives them an answer which is based on information derived for many different sources, including]]>https://www.newslocker.com/en-uk/profession/seo/googles-knowledge-graph-expands-to-include-medical-content/Wed, 11 Feb 2015 15:33:20 +0100https://www.newslocker.com/en-uk/profession/seo/googles-knowledge-graph-expands-to-include-medical-content/ Seasoned SEO’s who have to deal with the reversing of manual actions on a weekly]]>https://www.newslocker.com/en-uk/profession/seo/google-makes-the-reconsideration-request-process-easier/Mon, 09 Feb 2015 16:53:03 +0100https://www.newslocker.com/en-uk/profession/seo/google-makes-the-reconsideration-request-process-easier/ It is always nice for the visitor to land on a website and automatically have all of the content written in their native language, as this saves them having to look for a link or button that links them to a separate version of the website.
Google wi]]>https://www.newslocker.com/en-uk/profession/seo/google-adds-support-for-web-pages-that-dynamically-change-content-based-on-visitor-ip/Tue, 03 Feb 2015 13:34:11 +0100https://www.newslocker.com/en-uk/profession/seo/google-adds-support-for-web-pages-that-dynamically-change-content-based-on-visitor-ip/ The decision to do away with paid for operating systems follows the widely considered flop that was the launch of Windows 8. Met with worldwide derision, Windows 8 failed to sway an overwhelming proportion of browsers to switch from Windows 7 with research from prominent technological market research company,]]>https://www.newslocker.com/en-uk/profession/seo/microsoft-offers-windows-10-free-of-cost-with-number-of-innovative-features-but-is-all-as-rosy-as-it-appears/Wed, 28 Jan 2015 16:32:20 +0100https://www.newslocker.com/en-uk/profession/seo/microsoft-offers-windows-10-free-of-cost-with-number-of-innovative-features-but-is-all-as-rosy-as-it-appears/
Bing is the search engine at the heart of Cortana, providing the information base that Cortana itself uses. It then com]]>https://www.newslocker.com/en-uk/profession/seo/cortana-expanding-search-horizons/Mon, 26 Jan 2015 17:57:21 +0100https://www.newslocker.com/en-uk/profession/seo/cortana-expanding-search-horizons/https://www.newslocker.com/en-uk/profession/seo/link-google-analytics-to-adwords/Mon, 26 Jan 2015 17:08:09 +0100https://www.newslocker.com/en-uk/profession/seo/link-google-analytics-to-adwords/ A 301 redirect sustains the performance level of a website by seamlessly instructing search engines to relay an overwhelming proportion of the link authority and trust from the old URL to the new one, meaning your new website doesn’t have to start from scratch in its pursuit of organic authori]]>https://www.newslocker.com/en-uk/profession/seo/the-importance-of-301-redirects-for-your-new-domains-traffic-levels/Mon, 26 Jan 2015 17:01:49 +0100https://www.newslocker.com/en-uk/profession/seo/the-importance-of-301-redirects-for-your-new-domains-traffic-levels/https://www.newslocker.com/en-uk/profession/seo/top-5-skills-for-landing-a-job-in-linkbuilding/Fri, 23 Jan 2015 15:52:19 +0100https://www.newslocker.com/en-uk/profession/seo/top-5-skills-for-landing-a-job-in-linkbuilding/
Mobile Might
The future of social media access undoubtedly involves significant use of the mobile phone. At present, 4 out of 10 social media users access these sites through their mobiles and 3 out of 10 do this exclusively.
Companies that are not prepared technologically]]>https://www.newslocker.com/en-uk/profession/seo/4-digital-marketing-trends-set-to-take-off-in-2015/Fri, 23 Jan 2015 11:44:13 +0100https://www.newslocker.com/en-uk/profession/seo/4-digital-marketing-trends-set-to-take-off-in-2015/ Whilst Google maintain their firm grip on the US search market, the search giant’s rivals made some headway in December towards prising its fingers away from the throne, according to the monthly qSearch analysis from influential analytics agency, comScore.
Google‘s US desktop search market share decreased by 1.6% from November to December to 65.4%, but despite this blow it still comfortably outstrips the res]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-enjoys-16-upsurge-in-monthly-desktop-market-share-and-gains-ground-on-google/Thu, 22 Jan 2015 14:53:25 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-enjoys-16-upsurge-in-monthly-desktop-market-share-and-gains-ground-on-google/https://www.newslocker.com/en-uk/profession/seo/google-trends-five-ways-this-tool-can-be-used-for-content-insight/Thu, 22 Jan 2015 12:55:13 +0100https://www.newslocker.com/en-uk/profession/seo/google-trends-five-ways-this-tool-can-be-used-for-content-insight/ The impact of Social Media on online marketing is profound. Such a large proportion of the developed world are signed up to Facebook, Twitter, LinkedIn, Pinterest and Google+, seeking to connect with people, material and companies which could enhance their prospects, industry knowledge and business networks.
As such, it seems logical that marketers ought to include social sharing icons on their product pages, their promotion]]>https://www.newslocker.com/en-uk/profession/seo/do-social-sharing-icons-negatively-impact-on-marketers-conversion-rates/Wed, 21 Jan 2015 17:40:01 +0100https://www.newslocker.com/en-uk/profession/seo/do-social-sharing-icons-negatively-impact-on-marketers-conversion-rates/ For the best part of 2014, there has been a growing consensus amongst webmasters that creating a mobile-friendly version of their site will soon become a necessity, with ta]]>https://www.newslocker.com/en-uk/profession/seo/google-with-the-clearest-indicator-yet-that-mobile-ranking-algorithm-is-just-round-the-corner/Tue, 20 Jan 2015 18:23:23 +0100https://www.newslocker.com/en-uk/profession/seo/google-with-the-clearest-indicator-yet-that-mobile-ranking-algorithm-is-just-round-the-corner/ As though it’s not enough to be constantly ensuring our campaigns are up to scratch through careful budgeting, the perpetual quest for top quality backlinks and constant watchfulness of Google’s algorithm updates – we have to contend with our industry’s reputation being besmirched by the pondweed, swindling SEO agencies out there.
Bad practices have filtered throug]]>https://www.newslocker.com/en-uk/profession/seo/delusions-which-are-keeping-seo-from-progressing-in-2015/Tue, 20 Jan 2015 16:00:52 +0100https://www.newslocker.com/en-uk/profession/seo/delusions-which-are-keeping-seo-from-progressing-in-2015/https://www.newslocker.com/en-uk/profession/seo/google-causes-waves-in-the-domain-business/Thu, 15 Jan 2015 18:09:27 +0100https://www.newslocker.com/en-uk/profession/seo/google-causes-waves-in-the-domain-business/
Google Camera Translation
With the camera translate function you can simply take a picture of a sign or piece of written text that you do not understand, and Google will automatically translate it into English. The app will change the ima]]>https://www.newslocker.com/en-uk/profession/seo/translate-anything-with-the-google-translate-app/Wed, 14 Jan 2015 17:24:13 +0100https://www.newslocker.com/en-uk/profession/seo/translate-anything-with-the-google-translate-app/https://www.newslocker.com/en-uk/profession/seo/scaffolding-seo-design-led-projects-in-10-steps/Tue, 13 Jan 2015 17:35:09 +0100https://www.newslocker.com/en-uk/profession/seo/scaffolding-seo-design-led-projects-in-10-steps/https://www.newslocker.com/en-uk/profession/seo/building-a-successful-seo-campaign-in-2015/Tue, 13 Jan 2015 15:40:21 +0100https://www.newslocker.com/en-uk/profession/seo/building-a-successful-seo-campaign-in-2015/
Optimise Your Website for Smartphones
Smartphones are have become increasingly used for making search queries online. This is a trend that has been developing since 2013, and mobiles have even over]]>https://www.newslocker.com/en-uk/profession/seo/4-ways-you-should-adapt-your-seo-strategy-in-2015/Mon, 12 Jan 2015 17:04:17 +0100https://www.newslocker.com/en-uk/profession/seo/4-ways-you-should-adapt-your-seo-strategy-in-2015/ Many SEO agencies don’t actually produce the results for their clients that they promise, but are very well versed in the art of persuasion. Their business model revolves around the following:
constantly acquiring new clients]]>https://www.newslocker.com/en-uk/profession/seo/the-five-best-questions-to-ask-before-you-hire-an-seo-agency/Mon, 12 Jan 2015 13:48:11 +0100https://www.newslocker.com/en-uk/profession/seo/the-five-best-questions-to-ask-before-you-hire-an-seo-agency/ we think of what we should do at the beginning of January, we
generally think of getting back into the swing of things and trying
to remember what you did day to day at work in 2014. When you factor
in emerging from your chocolate-fueled, Christmas-hazed holiday, it
makes the first few weeks back a difficult time to do anything other
than resuming your position as a responsible working adult (hah).
This is, of course, essential, but January is the perfect month for
planning how your website]]>https://www.newslocker.com/en-uk/profession/seo/creating-a-content-calendar-for-2015/Fri, 09 Jan 2015 15:02:46 +0100https://www.newslocker.com/en-uk/profession/seo/creating-a-content-calendar-for-2015/ According to an inside source contacted by Reuters.com (Click Here), the problem was not caused by an external attack, but came from an internal error.
In order to]]>https://www.newslocker.com/en-uk/profession/seo/bing-and-yahoos-service-suspended-by-use-of-bad-code/Fri, 09 Jan 2015 14:44:20 +0100https://www.newslocker.com/en-uk/profession/seo/bing-and-yahoos-service-suspended-by-use-of-bad-code/ From November to December, Yahoo’s United States market share rose from 8.6 percent to 10.4 percent. This increase in traffic appears to have been taken from Google, as Google’s market share decreased from 77.3 percent to 75.2 percent, the lowest it has ever been as recorded by StatCounter.

Bing’s market share has also appeared to have seen an improvem]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-gains-its-largest-share-of-the-market-since-2009/Fri, 09 Jan 2015 14:35:04 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-gains-its-largest-share-of-the-market-since-2009/ The post 5 Lesser Known Ways To Drive Traffic To Your Website appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/5-lesser-known-ways-to-drive-traffic-to-your-website/Thu, 08 Jan 2015 17:18:07 +0100https://www.newslocker.com/en-uk/profession/seo/5-lesser-known-ways-to-drive-traffic-to-your-website/ sudo apt-get install mysql-server mysql-clientThis will take sev]]>https://www.newslocker.com/en-uk/profession/seo/automated-reporting-with-a-raspberry-pi-part-2-mysql/Thu, 08 Jan 2015 14:31:34 +0100https://www.newslocker.com/en-uk/profession/seo/automated-reporting-with-a-raspberry-pi-part-2-mysql/https://www.newslocker.com/en-uk/profession/seo/yahoo-bing-network-why-you-shouldnt-ignore-googles-little-brother/Thu, 08 Jan 2015 12:11:27 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-bing-network-why-you-shouldnt-ignore-googles-little-brother/https://www.newslocker.com/en-uk/profession/seo/10-ways-to-become-a-viral-social-media-superstar/Thu, 08 Jan 2015 10:03:05 +0100https://www.newslocker.com/en-uk/profession/seo/10-ways-to-become-a-viral-social-media-superstar/ The post How to Optimise Your Site for Local Search SEO in 2015 appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-to-optimise-your-site-for-local-search-seo-in-2015/Wed, 07 Jan 2015 16:05:52 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-optimise-your-site-for-local-search-seo-in-2015/  
What are local search results?
 
Local search results provide users with information about local businesses or places in response to their search engine queries.
For example if I type in “steak restaurant” into Google, I’m provided with information about reastaurants near my current geographic location, along with their add]]>https://www.newslocker.com/en-uk/profession/seo/how-to-optimise-your-site-for-local-search-in-2015/Wed, 07 Jan 2015 15:28:14 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-optimise-your-site-for-local-search-in-2015/https://www.newslocker.com/en-uk/profession/seo/our-top-tips-to-pass-the-adwords-advanced-search-exam/Fri, 19 Dec 2014 12:48:15 +0100https://www.newslocker.com/en-uk/profession/seo/our-top-tips-to-pass-the-adwords-advanced-search-exam/ The post Beware of New Negative SEO Methods appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/beware-of-new-negative-seo-methods/Wed, 17 Dec 2014 16:30:15 +0100https://www.newslocker.com/en-uk/profession/seo/beware-of-new-negative-seo-methods/ The post Facebook dumps Microsoft Bing in search of the Holy Grail – Google Beware appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/facebook-dumps-microsoft-bing-in-search-of-the-holy-grail-google-beware/Tue, 16 Dec 2014 17:19:07 +0100https://www.newslocker.com/en-uk/profession/seo/facebook-dumps-microsoft-bing-in-search-of-the-holy-grail-google-beware/ The post 5 Steps to Growing Your Blog Traffic for Free appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/5-steps-to-growing-your-blog-traffic-for-free/Mon, 15 Dec 2014 15:59:37 +0100https://www.newslocker.com/en-uk/profession/seo/5-steps-to-growing-your-blog-traffic-for-free/  
In the battle for social media Read more...
The post Instagram’s user base now bigger than Twitters – But which one is truly better, if any? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/instagrams-user-base-now-bigger-than-twitters-but-which-one-is-truly-better-if-any/Fri, 12 Dec 2014 14:35:00 +0100https://www.newslocker.com/en-uk/profession/seo/instagrams-user-base-now-bigger-than-twitters-but-which-one-is-truly-better-if-any/ Why? Well Google will certainly be Read more...
The post Google Says No to Credit Card Payment From Big Clients appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-says-no-to-credit-card-payment-from-big-clients/Fri, 12 Dec 2014 13:46:52 +0100https://www.newslocker.com/en-uk/profession/seo/google-says-no-to-credit-card-payment-from-big-clients/https://www.newslocker.com/en-uk/profession/seo/serial-the-podcast-phenomenon/Thu, 11 Dec 2014 18:36:53 +0100https://www.newslocker.com/en-uk/profession/seo/serial-the-podcast-phenomenon/ The post How Visuals are the Future of Social Media Marketing & our top Social Platforms!   appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-visuals-are-the-future-of-social-media-marketing-our-top-social-platforms-/Thu, 11 Dec 2014 12:51:19 +0100https://www.newslocker.com/en-uk/profession/seo/how-visuals-are-the-future-of-social-media-marketing-our-top-social-platforms-/ The post SEO Trends That Will Continue To Dominate In 2015 appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/seo-trends-that-will-continue-to-dominate-in-2015/Thu, 11 Dec 2014 12:38:41 +0100https://www.newslocker.com/en-uk/profession/seo/seo-trends-that-will-continue-to-dominate-in-2015/ In anticipation of the number of Read more...
The post Bings new Fact Answers is Useful, But Still Behind Google appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/bings-new-fact-answers-is-useful-but-still-behind-google/Wed, 10 Dec 2014 10:00:53 +0100https://www.newslocker.com/en-uk/profession/seo/bings-new-fact-answers-is-useful-but-still-behind-google/ The post Facebook Search allows US users to dig up posts from the grave for reference in potentially radical shake-up appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/facebook-search-allows-us-users-to-dig-up-posts-from-the-grave-for-reference-in-potentially-radical-shake-up/Tue, 09 Dec 2014 16:49:17 +0100https://www.newslocker.com/en-uk/profession/seo/facebook-search-allows-us-users-to-dig-up-posts-from-the-grave-for-reference-in-potentially-radical-shake-up/ Using Twitter Ads, Twitter’s integrated advertising tool, you can analyse which tweets have generated Read more...
The post How to Maximise Your Social Media Marketing Using Free Twitter Analytics appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-social-media-marketing-using-free-twitter-analytics/Tue, 09 Dec 2014 10:00:32 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-social-media-marketing-using-free-twitter-analytics/ The post Don’t Miss This Live Stream From Adwords appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/dont-miss-this-live-stream-from-adwords/Mon, 08 Dec 2014 13:50:22 +0100https://www.newslocker.com/en-uk/profession/seo/dont-miss-this-live-stream-from-adwords/ Is it an improvement Read more...
The post OK Google, is Microsoft Bing better than you?” appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/ok-google-is-microsoft-bing-better-than-you/Mon, 08 Dec 2014 13:37:48 +0100https://www.newslocker.com/en-uk/profession/seo/ok-google-is-microsoft-bing-better-than-you/https://www.newslocker.com/en-uk/profession/seo/join-queryclick-and-get-involved-in-shelters-social-media-santa/Fri, 05 Dec 2014 19:09:24 +0100https://www.newslocker.com/en-uk/profession/seo/join-queryclick-and-get-involved-in-shelters-social-media-santa/ Not sure what to do to stay out of the way of the big nasty Google Panda? Then you’ve landed on Read more...
The post Google Panda 4.1 Dos and Don’ts! appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-panda-41-dos-and-donts/Fri, 05 Dec 2014 16:59:49 +0100https://www.newslocker.com/en-uk/profession/seo/google-panda-41-dos-and-donts/ The post Google launches simplified security system – Good riddance CAPTCHA your incensing inconvenience will love long in the memory appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-launches-simplified-security-system-good-riddance-captcha-your-incensing-inconvenience-will-love-long-in-the-memory/Fri, 05 Dec 2014 14:39:03 +0100https://www.newslocker.com/en-uk/profession/seo/google-launches-simplified-security-system-good-riddance-captcha-your-incensing-inconvenience-will-love-long-in-the-memory/ The post Google launches simplified security system – Good riddance CAPTCHA your incensing inconvenience will live long in the memory appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-launches-simplified-security-system-good-riddance-captcha-your-incensing-inconvenience-will-live-long-in-the-memory/Fri, 05 Dec 2014 14:39:03 +0100https://www.newslocker.com/en-uk/profession/seo/google-launches-simplified-security-system-good-riddance-captcha-your-incensing-inconvenience-will-live-long-in-the-memory/ How?
Their new relationship Read more...
The post Yahoo Grabs A Slice of The Search Pie appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-grabs-a-slice-of-the-search-pie/Thu, 04 Dec 2014 17:21:34 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-grabs-a-slice-of-the-search-pie/ A few weeks ago Google settled a lawsuit from Mr Hegglin, a UK business man and Read more...
The post The Ongoing Struggle for Control Over The SERPS appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/the-ongoing-struggle-for-control-over-the-serps/Thu, 04 Dec 2014 14:45:03 +0100https://www.newslocker.com/en-uk/profession/seo/the-ongoing-struggle-for-control-over-the-serps/ The post Is Google Responsible for Malicious Web Content? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/is-google-responsible-for-malicious-web-content/Thu, 04 Dec 2014 14:45:03 +0100https://www.newslocker.com/en-uk/profession/seo/is-google-responsible-for-malicious-web-content/https://www.newslocker.com/en-uk/profession/seo/black-friday-hits-the-uk-300-increase-in-search-volume/Wed, 03 Dec 2014 10:43:03 +0100https://www.newslocker.com/en-uk/profession/seo/black-friday-hits-the-uk-300-increase-in-search-volume/https://www.newslocker.com/en-uk/profession/seo/clean-up-your-website-for-seo-benefit/Wed, 03 Dec 2014 10:00:46 +0100https://www.newslocker.com/en-uk/profession/seo/clean-up-your-website-for-seo-benefit/ The post Black Friday, Cyber Monday and the Impact of Social Media on Sales. appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/black-friday-cyber-monday-and-the-impact-of-social-media-on-sales/Tue, 02 Dec 2014 15:39:08 +0100https://www.newslocker.com/en-uk/profession/seo/black-friday-cyber-monday-and-the-impact-of-social-media-on-sales/https://www.newslocker.com/en-uk/profession/seo/measuring-value-for-non-e-commerce-sites/Mon, 01 Dec 2014 17:38:08 +0100https://www.newslocker.com/en-uk/profession/seo/measuring-value-for-non-e-commerce-sites/ This is important as Read more...
The post What is Keyword Negative Matching and Why is it Important? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/what-is-keyword-negative-matching-and-why-is-it-important/Mon, 01 Dec 2014 17:23:32 +0100https://www.newslocker.com/en-uk/profession/seo/what-is-keyword-negative-matching-and-why-is-it-important/ The post How to maximise your Quality Score with the new Adwords Campaigns appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-quality-score-with-the-new-adwords-campaigns/Mon, 01 Dec 2014 14:49:38 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-quality-score-with-the-new-adwords-campaigns/ The post How to maximise your Quality Score with new Adwords Campaigns appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-quality-score-with-new-adwords-campaigns/Mon, 01 Dec 2014 14:49:38 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-maximise-your-quality-score-with-new-adwords-campaigns/https://www.newslocker.com/en-uk/profession/seo/email-marketing-crafting-the-perfect-email/Fri, 28 Nov 2014 18:03:17 +0100https://www.newslocker.com/en-uk/profession/seo/email-marketing-crafting-the-perfect-email/ The post The lasting importance of Meta Descriptions & how to engage your readers with them appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/the-lasting-importance-of-meta-descriptions-how-to-engage-your-readers-with-them/Fri, 28 Nov 2014 15:23:16 +0100https://www.newslocker.com/en-uk/profession/seo/the-lasting-importance-of-meta-descriptions-how-to-engage-your-readers-with-them/ The post European Parliament moves to dissolve Google piling pressure on the regulator to end US search giant’s perceived monopoly appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/european-parliament-moves-to-dissolve-google-piling-pressure-on-the-regulator-to-end-us-search-giants-perceived-monopoly/Thu, 27 Nov 2014 16:39:51 +0100https://www.newslocker.com/en-uk/profession/seo/european-parliament-moves-to-dissolve-google-piling-pressure-on-the-regulator-to-end-us-search-giants-perceived-monopoly/ The post Social Media & SEO can work together in perfect harmony appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/social-media-seo-can-work-together-in-perfect-harmony/Wed, 26 Nov 2014 13:14:28 +0100https://www.newslocker.com/en-uk/profession/seo/social-media-seo-can-work-together-in-perfect-harmony/ The post How to Hide Your Tracks and Avoid Leaving A Foot Print for Your Blog Network appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/how-to-hide-your-tracks-and-avoid-leaving-a-foot-print-for-your-blog-network/Wed, 26 Nov 2014 12:27:43 +0100https://www.newslocker.com/en-uk/profession/seo/how-to-hide-your-tracks-and-avoid-leaving-a-foot-print-for-your-blog-network/ The Shopping Network and Product Listings are a relatively new way to advertise physical products on Google search. Product Read more...
The post Why E-Commerce Sites Need To Use Google Shopping Campaigns appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/why-e-commerce-sites-need-to-use-google-shopping-campaigns/Tue, 25 Nov 2014 13:49:23 +0100https://www.newslocker.com/en-uk/profession/seo/why-e-commerce-sites-need-to-use-google-shopping-campaigns/https://www.newslocker.com/en-uk/profession/seo/is-your-site-mobile-friendly-in-the-eyes-of-google/Tue, 25 Nov 2014 10:41:46 +0100https://www.newslocker.com/en-uk/profession/seo/is-your-site-mobile-friendly-in-the-eyes-of-google/ The post Wiping the floor with Panda 4.1: The not so long and winding road to recovery   appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/wiping-the-floor-with-panda-41-the-not-so-long-and-winding-road-to-recovery-/Mon, 24 Nov 2014 17:43:52 +0100https://www.newslocker.com/en-uk/profession/seo/wiping-the-floor-with-panda-41-the-not-so-long-and-winding-road-to-recovery-/ The post Is Google Compare Still A Threat in the Comparison Market? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/is-google-compare-still-a-threat-in-the-comparison-market/Mon, 24 Nov 2014 16:44:39 +0100https://www.newslocker.com/en-uk/profession/seo/is-google-compare-still-a-threat-in-the-comparison-market/https://www.newslocker.com/en-uk/profession/seo/chinese-social-media-the-great-firewall/Mon, 24 Nov 2014 12:44:47 +0100https://www.newslocker.com/en-uk/profession/seo/chinese-social-media-the-great-firewall/ The post Yahoo outbids Google to become Firefox default search engine – but how monumental is this move in actuality? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/yahoo-outbids-google-to-become-firefox-default-search-engine-but-how-monumental-is-this-move-in-actuality/Fri, 21 Nov 2014 16:53:29 +0100https://www.newslocker.com/en-uk/profession/seo/yahoo-outbids-google-to-become-firefox-default-search-engine-but-how-monumental-is-this-move-in-actuality/https://www.newslocker.com/en-uk/profession/seo/inbox-by-gmail/Fri, 21 Nov 2014 11:52:33 +0100https://www.newslocker.com/en-uk/profession/seo/inbox-by-gmail/https://www.newslocker.com/en-uk/profession/seo/the-social-media-undead/Thu, 20 Nov 2014 16:03:30 +0100https://www.newslocker.com/en-uk/profession/seo/the-social-media-undead/https://www.newslocker.com/en-uk/profession/seo/spring-back-from-an-increasing-bounce-rate/Wed, 19 Nov 2014 17:56:58 +0100https://www.newslocker.com/en-uk/profession/seo/spring-back-from-an-increasing-bounce-rate/https://www.newslocker.com/en-uk/profession/seo/spring-back-from-a-increasing-bounce-rate/Wed, 19 Nov 2014 17:56:58 +0100https://www.newslocker.com/en-uk/profession/seo/spring-back-from-a-increasing-bounce-rate/https://www.newslocker.com/en-uk/profession/seo/spring-back-from-a-decreasing-bounce-rate/Wed, 19 Nov 2014 17:56:58 +0100https://www.newslocker.com/en-uk/profession/seo/spring-back-from-a-decreasing-bounce-rate/ the last year Google has been rolling out a number of features for
AdWords and one of the latest ones we've been dabbling with is Ad
Customisers.What is it?The gist of the Ad Customiser is that you replace part of an ad copy's text with something that dynamically changes in order to be more relevant to what a searcher is looking for. This then makes the ad even more relevant to the searcher and increases your Click Through Rate.How do I use this?O.K, so the first thing you'll need is a spre]]>https://www.newslocker.com/en-uk/profession/seo/adwords-ad-customisers/Wed, 19 Nov 2014 15:11:21 +0100https://www.newslocker.com/en-uk/profession/seo/adwords-ad-customisers/ The post Examining the secrets behind optimising the efficiency and quality of your social media marketing team appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/examining-the-secrets-behind-optimising-the-efficiency-and-quality-of-your-social-media-marketing-team/Mon, 17 Nov 2014 13:14:44 +0100https://www.newslocker.com/en-uk/profession/seo/examining-the-secrets-behind-optimising-the-efficiency-and-quality-of-your-social-media-marketing-team/ Clicks / Impressions = Read more...
The post Targeting Click-Through-Rate and Why is it Important? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/targeting-click-through-rate-and-why-is-it-important/Fri, 14 Nov 2014 14:33:39 +0100https://www.newslocker.com/en-uk/profession/seo/targeting-click-through-rate-and-why-is-it-important/ The post Google attach mobile utility reporting to their Webmaster Tools programme appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-attach-mobile-utility-reporting-to-their-webmaster-tools-programme/Thu, 13 Nov 2014 12:15:08 +0100https://www.newslocker.com/en-uk/profession/seo/google-attach-mobile-utility-reporting-to-their-webmaster-tools-programme/ The post Is Apple preparing for an assault on the search landscape? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/is-apple-preparing-for-an-assault-on-the-search-landscape/Thu, 13 Nov 2014 11:56:05 +0100https://www.newslocker.com/en-uk/profession/seo/is-apple-preparing-for-an-assault-on-the-search-landscape/ The post Four reasons you shouldn’t fear Google’s Penguin, Panda or Pirate Algorithm updates appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/four-reasons-you-shouldnt-fear-googles-penguin-panda-or-pirate-algorithm-updates/Wed, 12 Nov 2014 14:56:39 +0100https://www.newslocker.com/en-uk/profession/seo/four-reasons-you-shouldnt-fear-googles-penguin-panda-or-pirate-algorithm-updates/ The post Google Search Engine joins Facebook in fight against Ebola appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/google-search-engine-joins-facebook-in-fight-against-ebola/Wed, 12 Nov 2014 14:41:48 +0100https://www.newslocker.com/en-uk/profession/seo/google-search-engine-joins-facebook-in-fight-against-ebola/ role in consumers' lives – from research and content consumption to
social sharing and shopping. Yes, shopping! The role of mobile
traffic in the path to purchase is becoming more important, and
increasingly ends in the purchase itself. In fact, The
Guardian recently reported that online shopping on mobiles had
overtaken desktop traffic for the first time.So, How Does The Mobile Search
Landscape Differ From Desktop?First of all, the Google SERP displays
dif]]>https://www.newslocker.com/en-uk/profession/seo/embrace-the-mobile-era/Tue, 11 Nov 2014 15:15:06 +0100https://www.newslocker.com/en-uk/profession/seo/embrace-the-mobile-era/ The post Is Pinterest gearing up to be the next big thing in search marketing? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/is-pinterest-gearing-up-to-be-the-next-big-thing-in-search-marketing/Tue, 11 Nov 2014 15:11:38 +0100https://www.newslocker.com/en-uk/profession/seo/is-pinterest-gearing-up-to-be-the-next-big-thing-in-search-marketing/ The post Building your business on Google Plus, The infographic visual guide appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/building-your-business-on-google-plus-the-infographic-visual-guide/Tue, 11 Nov 2014 14:42:57 +0100https://www.newslocker.com/en-uk/profession/seo/building-your-business-on-google-plus-the-infographic-visual-guide/ The post Bing technology correctly predicts 95% of U.S Senate & Governor Election results appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/bing-technology-correctly-predicts-95-of-us-senate-governor-election-results/Mon, 10 Nov 2014 16:51:58 +0100https://www.newslocker.com/en-uk/profession/seo/bing-technology-correctly-predicts-95-of-us-senate-governor-election-results/ The post Ten Compelling Digital Marketing Statistics for November 2014 appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/ten-compelling-digital-marketing-statistics-for-november-2014/Mon, 10 Nov 2014 16:23:18 +0100https://www.newslocker.com/en-uk/profession/seo/ten-compelling-digital-marketing-statistics-for-november-2014/https://www.newslocker.com/en-uk/profession/seo/using-google-web-designer-with-adwords/Mon, 10 Nov 2014 13:10:38 +0100https://www.newslocker.com/en-uk/profession/seo/using-google-web-designer-with-adwords/ The post Has Microsoft conceded defeat to Google in the search marketing industry? appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/has-microsoft-conceded-defeat-to-google-in-the-search-marketing-industry/Fri, 07 Nov 2014 18:28:47 +0100https://www.newslocker.com/en-uk/profession/seo/has-microsoft-conceded-defeat-to-google-in-the-search-marketing-industry/ The post PPC case study: A masterclass on how to adjust your bidding strategy for maximum profit appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/ppc-case-study-a-masterclass-on-how-to-adjust-your-bidding-strategy-for-maximum-profit/Fri, 07 Nov 2014 17:04:38 +0100https://www.newslocker.com/en-uk/profession/seo/ppc-case-study-a-masterclass-on-how-to-adjust-your-bidding-strategy-for-maximum-profit/ The post PPC case study: A masterclass on how to adjust your bidding practice for maximum ROI appeared first on Just SEO - Essential Digital Marketing News & Advice.]]>https://www.newslocker.com/en-uk/profession/seo/ppc-case-study-a-masterclass-on-how-to-adjust-your-bidding-practice-for-maximum-roi/Fri, 07 Nov 2014 17:04:38 +0100https://www.newslocker.com/en-uk/profession/seo/ppc-case-study-a-masterclass-on-how-to-adjust-your-bidding-practice-for-maximum-roi/ The post Paid Search Advice for Software & Tech Businesses appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/paid-search-advice-for-software-tech-businesses/Thu, 06 Nov 2014 19:02:48 +0100https://www.newslocker.com/en-uk/profession/seo/paid-search-advice-for-software-tech-businesses/ The post 5 fictional ‘facts’ about the art of Search Engine Optimisation appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/5-fictional-facts-about-the-art-of-search-engine-optimisation/Thu, 06 Nov 2014 18:30:08 +0100https://www.newslocker.com/en-uk/profession/seo/5-fictional-facts-about-the-art-of-search-engine-optimisation/ The post An SEO’s definitive guide to building top quality links to your website appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/an-seos-definitive-guide-to-building-top-quality-links-to-your-website/Thu, 06 Nov 2014 15:09:18 +0100https://www.newslocker.com/en-uk/profession/seo/an-seos-definitive-guide-to-building-top-quality-links-to-your-website/ The post A definitive SEO guide to building top quality links to your website appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/a-definitive-seo-guide-to-building-top-quality-links-to-your-website/Thu, 06 Nov 2014 15:09:18 +0100https://www.newslocker.com/en-uk/profession/seo/a-definitive-seo-guide-to-building-top-quality-links-to-your-website/https://www.newslocker.com/en-uk/profession/seo/penguin-update-30-everything-a-link-builder-needs-to-know/Thu, 06 Nov 2014 11:50:14 +0100https://www.newslocker.com/en-uk/profession/seo/penguin-update-30-everything-a-link-builder-needs-to-know/ The post You thought it was all over…Google confirm Penguin 3.0 still rolling out worldwide appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/you-thought-it-was-all-overgoogle-confirm-penguin-30-still-rolling-out-worldwide/Wed, 05 Nov 2014 16:15:29 +0100https://www.newslocker.com/en-uk/profession/seo/you-thought-it-was-all-overgoogle-confirm-penguin-30-still-rolling-out-worldwide/ The post Microsoft lay off Duane Forrester in audacious move shocking webmasters everywhere appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/microsoft-lay-off-duane-forrester-in-audacious-move-shocking-webmasters-everywhere/Tue, 04 Nov 2014 17:46:53 +0100https://www.newslocker.com/en-uk/profession/seo/microsoft-lay-off-duane-forrester-in-audacious-move-shocking-webmasters-everywhere/ The post Winter is Coming: SEOs & Marketers everywhere be on your toes for the Seasonal Splurge   appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/winter-is-coming-seos-marketers-everywhere-be-on-your-toes-for-the-seasonal-splurge-/Tue, 04 Nov 2014 17:27:34 +0100https://www.newslocker.com/en-uk/profession/seo/winter-is-coming-seos-marketers-everywhere-be-on-your-toes-for-the-seasonal-splurge-/ The post The Tree of Life: SEO’s & Marketers… brace yourself for an Adwords Game-Changer appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/the-tree-of-life-seos-marketers-brace-yourself-for-an-adwords-game-changer/Tue, 04 Nov 2014 15:31:22 +0100https://www.newslocker.com/en-uk/profession/seo/the-tree-of-life-seos-marketers-brace-yourself-for-an-adwords-game-changer/ The post New Treemaps Report released on Google Analytics: Ad Managers can now rapidly analyse performance appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/new-treemaps-report-released-on-google-analytics-ad-managers-can-now-rapidly-analyse-performance/Tue, 04 Nov 2014 15:31:22 +0100https://www.newslocker.com/en-uk/profession/seo/new-treemaps-report-released-on-google-analytics-ad-managers-can-now-rapidly-analyse-performance/ The post Google’s Webspam Maverick Matt Cutts extends leave into 2015 – Is he gone for good? appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/googles-webspam-maverick-matt-cutts-extends-leave-into-2015-is-he-gone-for-good/Mon, 03 Nov 2014 16:41:22 +0100https://www.newslocker.com/en-uk/profession/seo/googles-webspam-maverick-matt-cutts-extends-leave-into-2015-is-he-gone-for-good/ The post Google Announce “Automated Extensions” Reporting to replace “Annotations” on AdWords appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/google-announce-automated-extensions-reporting-to-replace-annotations-on-adwords/Mon, 03 Nov 2014 16:16:18 +0100https://www.newslocker.com/en-uk/profession/seo/google-announce-automated-extensions-reporting-to-replace-annotations-on-adwords/ The post PPC Managers: You can now have multiple accounts on Google AdWords appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/ppc-managers-you-can-now-have-multiple-accounts-on-google-adwords/Mon, 03 Nov 2014 15:57:10 +0100https://www.newslocker.com/en-uk/profession/seo/ppc-managers-you-can-now-have-multiple-accounts-on-google-adwords/ The post Going viral: How the best marketers have used content to make frightening profits this Halloween appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/going-viral-how-the-best-marketers-have-used-content-to-make-frightening-profits-this-halloween/Fri, 31 Oct 2014 17:52:07 +0100https://www.newslocker.com/en-uk/profession/seo/going-viral-how-the-best-marketers-have-used-content-to-make-frightening-profits-this-halloween/https://www.newslocker.com/en-uk/profession/seo/less-is-more-what-contributes-to-increased-form-conversions/Thu, 30 Oct 2014 18:57:21 +0100https://www.newslocker.com/en-uk/profession/seo/less-is-more-what-contributes-to-increased-form-conversions/ The post Foursquare illuminate the value of re-branding & personalisation appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/foursquare-illuminate-the-value-of-re-branding-personalisation/Thu, 30 Oct 2014 17:53:04 +0100https://www.newslocker.com/en-uk/profession/seo/foursquare-illuminate-the-value-of-re-branding-personalisation/ The post The Blair Witch Project: What can content marketers learn from the iconic horror this Halloween? appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/the-blair-witch-project-what-can-content-marketers-learn-from-the-iconic-horror-this-halloween/Wed, 29 Oct 2014 18:42:13 +0100https://www.newslocker.com/en-uk/profession/seo/the-blair-witch-project-what-can-content-marketers-learn-from-the-iconic-horror-this-halloween/ It appears that Google have had a change of heart about their Sitelinks search Read more...
The post Sitelinks Search Box can now be disabled, says Google appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/sitelinks-search-box-can-now-be-disabled-says-google/Tue, 28 Oct 2014 16:15:28 +0100https://www.newslocker.com/en-uk/profession/seo/sitelinks-search-box-can-now-be-disabled-says-google/ The post Optmyzr’s Release New Enhanced Scripts Tool making Adword’s script simple to use appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/optmyzrs-release-new-enhanced-scripts-tool-making-adwords-script-simple-to-use/Tue, 28 Oct 2014 15:43:52 +0100https://www.newslocker.com/en-uk/profession/seo/optmyzrs-release-new-enhanced-scripts-tool-making-adwords-script-simple-to-use/ The post Optmyzr Release New Enhanced Scripts Tool – non-programmers can now use Adword’s script appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/optmyzr-release-new-enhanced-scripts-tool-non-programmers-can-now-use-adwords-script/Tue, 28 Oct 2014 15:43:52 +0100https://www.newslocker.com/en-uk/profession/seo/optmyzr-release-new-enhanced-scripts-tool-non-programmers-can-now-use-adwords-script/ The post New Google Webmaster Guidelines urge caution over blocking CSS & JavaScript Files appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/new-google-webmaster-guidelines-urge-caution-over-blocking-css-javascript-files/Tue, 28 Oct 2014 15:33:26 +0100https://www.newslocker.com/en-uk/profession/seo/new-google-webmaster-guidelines-urge-caution-over-blocking-css-javascript-files/https://www.newslocker.com/en-uk/profession/seo/top-10-content-marketing-tips-for-small-businesses/Tue, 28 Oct 2014 14:38:51 +0100https://www.newslocker.com/en-uk/profession/seo/top-10-content-marketing-tips-for-small-businesses/ One of the hottest topics of debate amongst the internet marketing community Read more...
The post An SEO’s guide to using ‘www’ URLs & 301 redirects appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/an-seos-guide-to-using-www-urls-301-redirects/Mon, 27 Oct 2014 16:37:10 +0100https://www.newslocker.com/en-uk/profession/seo/an-seos-guide-to-using-www-urls-301-redirects/ The post Google’s Knowledge Graph update: Search engine now provides in-depth answers to video game queries appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/googles-knowledge-graph-update-search-engine-now-provides-in-depth-answers-to-video-game-queries/Mon, 27 Oct 2014 16:33:58 +0100https://www.newslocker.com/en-uk/profession/seo/googles-knowledge-graph-update-search-engine-now-provides-in-depth-answers-to-video-game-queries/ The post Make your Social Media Campaign flourish! appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/make-your-social-media-campaign-flourish/Mon, 27 Oct 2014 10:39:26 +0100https://www.newslocker.com/en-uk/profession/seo/make-your-social-media-campaign-flourish/ The post Enter a Google Webmaster Case Study and win an insider answer to any query appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/enter-a-google-webmaster-case-study-and-win-an-insider-answer-to-any-query/Fri, 24 Oct 2014 17:39:14 +0200https://www.newslocker.com/en-uk/profession/seo/enter-a-google-webmaster-case-study-and-win-an-insider-answer-to-any-query/ The post Losing the battle, losing the war: German publishers yield to Google’s market power over snippet row appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/losing-the-battle-losing-the-war-german-publishers-yield-to-googles-market-power-over-snippet-row/Fri, 24 Oct 2014 17:29:36 +0200https://www.newslocker.com/en-uk/profession/seo/losing-the-battle-losing-the-war-german-publishers-yield-to-googles-market-power-over-snippet-row/ just around the corner, and you're frantically Googling “easy
Halloween costume ideas”. Sound familiar?

Your
frantic Googling goes to show how important seasonal content is. In
the run-up to Halloween, search volume increases dramatically for
these types of queries – but if you don't have a plan for targeting
it, you're not going to benefit from all these potential new site
visits.
If
you don't have a costume sorted yet, I can't help you. But if you're
trying to put together]]>https://www.newslocker.com/en-uk/profession/seo/creating-a-seasonal-content-strategy/Fri, 24 Oct 2014 14:41:24 +0200https://www.newslocker.com/en-uk/profession/seo/creating-a-seasonal-content-strategy/ The post 5 reasons why it is essential for SMEs to employ a social media marketing manager appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/5-reasons-why-it-is-essential-for-smes-to-employ-a-social-media-marketing-manager/Wed, 22 Oct 2014 18:12:23 +0200https://www.newslocker.com/en-uk/profession/seo/5-reasons-why-it-is-essential-for-smes-to-employ-a-social-media-marketing-manager/ The post PPC Advice for Software & IT Businesses appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/ppc-advice-for-software-it-businesses/Wed, 22 Oct 2014 17:54:05 +0200https://www.newslocker.com/en-uk/profession/seo/ppc-advice-for-software-it-businesses/ The post IAB Study: How have Ad formats changed in the last year? appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/iab-study-how-have-ad-formats-changed-in-the-last-year/Tue, 21 Oct 2014 18:26:46 +0200https://www.newslocker.com/en-uk/profession/seo/iab-study-how-have-ad-formats-changed-in-the-last-year/ The post XML Sitemaps VS RSS Feeds: Google recommends using both in ‘best practice’ manual appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/xml-sitemaps-vs-rss-feeds-google-recommends-using-both-in-best-practice-manual/Tue, 21 Oct 2014 18:18:24 +0200https://www.newslocker.com/en-uk/profession/seo/xml-sitemaps-vs-rss-feeds-google-recommends-using-both-in-best-practice-manual/https://www.newslocker.com/en-uk/profession/seo/frustrated-youre-not-ranking-number-one-in-google-for-that-all-important-keyphrase-that-has-the-highest-search-volume/Tue, 21 Oct 2014 16:31:37 +0200https://www.newslocker.com/en-uk/profession/seo/frustrated-youre-not-ranking-number-one-in-google-for-that-all-important-keyphrase-that-has-the-highest-search-volume/ The post The pirate’s life is not the marketing life for Google appeared first on Just SEO - Search Engine Optimisation News from Industry Experts.]]>https://www.newslocker.com/en-uk/profession/seo/the-pirates-life-is-not-the-marketing-life-for-google/Mon, 20 Oct 2014 18:41:37 +0200https://www.newslocker.com/en-uk/profession/seo/the-pirates-life-is-not-the-marketing-life-for-google/ thought was rudimentary at best “it’s just keywords and that, eh?” I
nevertheless thought I’d apply for a job at QueryClick after being impressed by
their website, and especially by the blog posts of previous new starts. They
all seemed happy, what weird sorcery was this?

Fortunately I seemed to have a better grasp of it than I
thought, and was asked back for a second interview. Now second interviews,
especially one]]>https://www.newslocker.com/en-uk/profession/seo/my-first-two-months-at-queryclick/Wed, 15 Oct 2014 17:37:07 +0200https://www.newslocker.com/en-uk/profession/seo/my-first-two-months-at-queryclick/ checkout process at transporting visitors down the purchase funnel?

Forced registration is a known barrier
to conversion with 1 in 4 online shoppers suggested they would
abandon a purchase if they were forced to register first. Yet many
online retailers construct their checkouts in a way that is known to
lose them sales. One obvious way to improve conversion rates would be]]>https://www.newslocker.com/en-uk/profession/seo/guest-checkout-could-it-improve-conversion-rates-this-christmas/Mon, 13 Oct 2014 15:08:49 +0200https://www.newslocker.com/en-uk/profession/seo/guest-checkout-could-it-improve-conversion-rates-this-christmas/ been working here at QueryClick now for 4 months, and my main role is
to design link-building strategies for our clients. So how do we
identify gaps and opportunities?

When
most successful back-link profiles tends to have a high number of
natural links on a wide range of good quality websites, having a
close look at them is always a good way to get inspired.
Firstly,
for those who are not familiar about what a back-link profile is,
it's simply a list of external links directing to a]]>https://www.newslocker.com/en-uk/profession/seo/identifying-link-building-opportunities-and-gaps-from-your-competitors-back-link-profiles/Wed, 01 Oct 2014 13:12:16 +0200https://www.newslocker.com/en-uk/profession/seo/identifying-link-building-opportunities-and-gaps-from-your-competitors-back-link-profiles/https://www.newslocker.com/en-uk/profession/seo/google-analytics-custom-reports/Mon, 29 Sep 2014 16:35:30 +0200https://www.newslocker.com/en-uk/profession/seo/google-analytics-custom-reports/ the follow-up to my last post about AWQL, this week I'm going to talk
about dashboards.
What
do we mean by dashboard?
To
those of you new to PPC, what we mean by a “dashboard” is a sheet
of data that quickly and simply lists top KPI metrics. This is to
save us from having to wade through all the data that's in the
standard interfaces seen on platforms such as AdWords or Google
Analytics.
We
still drill into data on these platforms to do daily work, but the
dashboards can help to give us a]]>https://www.newslocker.com/en-uk/profession/seo/how-to-make-a-ppc-dashboard/Fri, 26 Sep 2014 11:57:19 +0200https://www.newslocker.com/en-uk/profession/seo/how-to-make-a-ppc-dashboard/ 2014, content continues to increase in importance as a ranking
factor. Searchmetrics' 2014
Ranking Factors study places a huge emphasis on it, explicitly
stating that “high quality, relevant content ranks better on
average”. But it's also becoming increasingly difficult to ensure
that all content on a site is up to this standard. One of the main
things we copywriters do at QueryClick is to maintain this rising
standard of contentwith a comprehensive content strategy, focusing
on maximisi]]>https://www.newslocker.com/en-uk/profession/seo/complementing-your-content-strategy-with-a-content-audit/Fri, 26 Sep 2014 11:03:38 +0200https://www.newslocker.com/en-uk/profession/seo/complementing-your-content-strategy-with-a-content-audit/ a month since I joined QueryClick (QC) as Paid Search Analyst. Where
did August go? It passed so quickly that I can hardly remember my
very first day in the company. However, what I do remember is the
rush of excitement, engagement, and slight disorientation.
Fortunately, the QC team helped make
those early days on the job
comfortable, dynamic and even fun.Over the
last month I have been involved in a number of tasks for our major
PPC clients, and it’s this work variety that]]>https://www.newslocker.com/en-uk/profession/seo/5-things-ive-learned-during-my-first-month-at-queryclick/Mon, 22 Sep 2014 12:39:25 +0200https://www.newslocker.com/en-uk/profession/seo/5-things-ive-learned-during-my-first-month-at-queryclick/
Over the last few years in the wake of the continuing Edward
Snowden, NSA and GCHQ scandals, Google has been making security a higher
priority. They’ve made HTTPS default for the majority of their sites and
services, but by now stating that HTTPS is a ranking factor, this could be a
game changer to bringing the rest of the web up to Google’s high security
standards. All of the signs that Google would make this kind of move have been
appearing for a few months now.]]>https://www.newslocker.com/en-uk/profession/seo/https-as-a-ranking-signal/Thu, 18 Sep 2014 15:29:38 +0200https://www.newslocker.com/en-uk/profession/seo/https-as-a-ranking-signal/https://www.newslocker.com/en-uk/profession/seo/my-first-month-at-queryclick-and-why-im-so-glad-i-had-a-noisy-flatmate/Thu, 18 Sep 2014 13:01:12 +0200https://www.newslocker.com/en-uk/profession/seo/my-first-month-at-queryclick-and-why-im-so-glad-i-had-a-noisy-flatmate/https://www.newslocker.com/en-uk/profession/seo/callout-extensions-googles-answer-to-misused-site-links/Tue, 16 Sep 2014 17:28:50 +0200https://www.newslocker.com/en-uk/profession/seo/callout-extensions-googles-answer-to-misused-site-links/https://www.newslocker.com/en-uk/profession/seo/an-n-gram-analysis-tool-in-r/Tue, 09 Sep 2014 12:43:22 +0200https://www.newslocker.com/en-uk/profession/seo/an-n-gram-analysis-tool-in-r/ QueryClick is to identify content gaps and opportunities across our
clients' sites. So what does that mean, exactly? Well, clients very
often come to us because they are under-performing online. Our job is
to figure out why. 
Of course, there may be any number of reasons why a site isn't performing well in organic search; it could have mass duplication issues, a spammy backlink profile, or a sprawl of thin, low-value pages. Whilst the technical
and link-building team]]>https://www.newslocker.com/en-uk/profession/seo/identifying-gaps-opportunities-as-part-of-your-content-strategy/Mon, 08 Sep 2014 17:10:36 +0200https://www.newslocker.com/en-uk/profession/seo/identifying-gaps-opportunities-as-part-of-your-content-strategy/ search is widely considered a numbers game: at its most basic - spend
x, make y. The
challenge is to define what x is spent on. Without proven rationale,
the decision to spend on a particular keyword or version of ad copy
is at best, an educated guess.

Why?

In
order to quantify this decision, there needs to be logical reasoning.
This may be as basic as - the average CPC for keyword A is less than
that for keyword B but offers the same number of conversions. In this
case, ad spend sho]]>https://www.newslocker.com/en-uk/profession/seo/testing-testing-1-2-3/Tue, 26 Aug 2014 12:06:14 +0200https://www.newslocker.com/en-uk/profession/seo/testing-testing-1-2-3/https://www.newslocker.com/en-uk/profession/seo/zylpha-partnership-with-ldm-global-unites-edisclosure-and-electronic-bundling-solutions-for-practices-seeking-to-innovate/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/zylpha-partnership-with-ldm-global-unites-edisclosure-and-electronic-bundling-solutions-for-practices-seeking-to-innovate/https://www.newslocker.com/en-uk/profession/seo/walmart-and-sears-among-top-retail-stores-on-facebook-research-says/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/walmart-and-sears-among-top-retail-stores-on-facebook-research-says/https://www.newslocker.com/en-uk/profession/seo/video-takes-65-share-of-google-universal-search-while-product-listing-ads-rise-200-finds-new-study/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/video-takes-65-share-of-google-universal-search-while-product-listing-ads-rise-200-finds-new-study/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/valentines-day-study-which-online-flower-delivery-companies-are-most-visible-in-google-searches-and-on-social-media/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/valentines-day-study-which-online-flower-delivery-companies-are-most-visible-in-google-searches-and-on-social-media/https://www.newslocker.com/en-uk/profession/seo/ultra-electronics-aep-partners-with-realsec-to-distribute-their-security-solutions/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/ultra-electronics-aep-partners-with-realsec-to-distribute-their-security-solutions/
Source:]]>https://www.newslocker.com/en-uk/profession/seo/the-passwords-pulse-beats-on-hackers-still-one-step-away-from-your-information/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/the-passwords-pulse-beats-on-hackers-still-one-step-away-from-your-information/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/the-guardian-tops-list-of-most-popular-uk-newspaper-sites-on-twitter-finds-new-study/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/the-guardian-tops-list-of-most-popular-uk-newspaper-sites-on-twitter-finds-new-study/https://www.newslocker.com/en-uk/profession/seo/tesco-and-asda-are-most-visible-uk-supermarkets-on-pinterest-new-searchmetrics-study-reveals/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/tesco-and-asda-are-most-visible-uk-supermarkets-on-pinterest-new-searchmetrics-study-reveals/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/sir-tim-berners-lee-to-open-ip-expo-europe-2014/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/sir-tim-berners-lee-to-open-ip-expo-europe-2014/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-helps-adobe-experience-manager-users-build-superior-web-content-using-analysis-from-millions-of-search-queries/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-helps-adobe-experience-manager-users-build-superior-web-content-using-analysis-from-millions-of-search-queries/https://www.newslocker.com/en-uk/profession/seo/searchmetrics-enables-enterprise-marketing-teams-to-compare-business-value-of-seo-with-other-online-channels/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-enables-enterprise-marketing-teams-to-compare-business-value-of-seo-with-other-online-channels/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/searchmetrics-drives-over-200-world-wide-growth-as-more-business-leaders-begin-to-recognize-the-value-of-search/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-drives-over-200-world-wide-growth-as-more-business-leaders-begin-to-recognize-the-value-of-search/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/searchmetrics-accelerates-momentum-with-over-110-global-growth-and-250-us-growth-in-2014/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/searchmetrics-accelerates-momentum-with-over-110-global-growth-and-250-us-growth-in-2014/https://www.newslocker.com/en-uk/profession/seo/pdf-selects-searchyourcloud-enhanced-search-and-security-application-for-sharepoint-applications/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/pdf-selects-searchyourcloud-enhanced-search-and-security-application-for-sharepoint-applications/https://www.newslocker.com/en-uk/profession/seo/new-searchmetrics-study-reveals-secrets-of-a-high-ranking-in-google-uk-searches/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/new-searchmetrics-study-reveals-secrets-of-a-high-ranking-in-google-uk-searches/https://www.newslocker.com/en-uk/profession/seo/lowdownapp-ltd-offers-customized-faster-than-search-mobile-service-for-the-enterprise/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/lowdownapp-ltd-offers-customized-faster-than-search-mobile-service-for-the-enterprise/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/logicalis-appoints-new-uk-sales-director/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/logicalis-appoints-new-uk-sales-director/https://www.newslocker.com/en-uk/profession/seo/landesk-delivers-greater-freedom-and-increased-productivity-with-new-features-to-its-total-user-management-suite/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/landesk-delivers-greater-freedom-and-increased-productivity-with-new-features-to-its-total-user-management-suite/https://www.newslocker.com/en-uk/profession/seo/jellyfish-firstly-and-state-of-digital-to-share-search-and-content-optimization-insights-at-searchmetrics-visibility-14-uk-conference/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/jellyfish-firstly-and-state-of-digital-to-share-search-and-content-optimization-insights-at-searchmetrics-visibility-14-uk-conference/
Sourc]]>https://www.newslocker.com/en-uk/profession/seo/inoapps-ranked-the-292nd-fastest-growing-technology-company-in-the-deloitte-technology-fast-500-emea-2014/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/inoapps-ranked-the-292nd-fastest-growing-technology-company-in-the-deloitte-technology-fast-500-emea-2014/https://www.newslocker.com/en-uk/profession/seo/independent-study-commissioned-by-episerver-shows-that-ecommerce-drives-both-top-and-bottom-line-for-b2b-companies/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/independent-study-commissioned-by-episerver-shows-that-ecommerce-drives-both-top-and-bottom-line-for-b2b-companies/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/how-does-google-judge-content-quality-new-study-provides-insights/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/how-does-google-judge-content-quality-new-study-provides-insights/https://www.newslocker.com/en-uk/profession/seo/global-spending-on-facebook-ads-increases-more-than-50-year-on-year-according-to-kenshoo-study/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/global-spending-on-facebook-ads-increases-more-than-50-year-on-year-according-to-kenshoo-study/
Source: Rea]]>https://www.newslocker.com/en-uk/profession/seo/five-key-it-security-trends-for-2015/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/five-key-it-security-trends-for-2015/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/famous-four-media-nets-175000-in-a-webcam-premium-name-deal-brokered-by-huntingmoon/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/famous-four-media-nets-175000-in-a-webcam-premium-name-deal-brokered-by-huntingmoon/https://www.newslocker.com/en-uk/profession/seo/episerver-positioned-for-growth-as-uk-demand-for-ecommerce-and-digital-solutions-increases/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/episerver-positioned-for-growth-as-uk-demand-for-ecommerce-and-digital-solutions-increases/https://www.newslocker.com/en-uk/profession/seo/compare-google-search-performance-on-mobile-versus-desktop-with-new-searchmetrics-kpis/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/compare-google-search-performance-on-mobile-versus-desktop-with-new-searchmetrics-kpis/https://www.newslocker.com/en-uk/profession/seo/cbs-interactive-walgreens-symantec-and-pinterest-to-share-search-and-content-optimization-insights-at-searchmetrics-visibility-14-conference/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/cbs-interactive-walgreens-symantec-and-pinterest-to-share-search-and-content-optimization-insights-at-searchmetrics-visibility-14-conference/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/businesses-warned-to-protect-themselves-against-googles-pigeon-dropping/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/businesses-warned-to-protect-themselves-against-googles-pigeon-dropping/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/asos-is-top-uk-retailer-on-pinterest-for-the-second-christmas-shopping-season-running/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/asos-is-top-uk-retailer-on-pinterest-for-the-second-christmas-shopping-season-running/https://www.newslocker.com/en-uk/profession/seo/arrows-connect-launches-first-online-cpd-system-for-healthcare-professionals/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/arrows-connect-launches-first-online-cpd-system-for-healthcare-professionals/
Source: RealWire]]>https://www.newslocker.com/en-uk/profession/seo/amazon-and-google-are-top-online-sources-of-christmas-gift-ideas-for-uk-shoppers-finds-new-study/Thu, 01 Jan 1970 01:00:00 +0100https://www.newslocker.com/en-uk/profession/seo/amazon-and-google-are-top-online-sources-of-christmas-gift-ideas-for-uk-shoppers-finds-new-study/