Sales & Marketing news

• A ruling striking down Trump's tariffs would be like rocket fuel for stocks

  05-11-2025 21:29 via businessinsider.com
  CHANDAN KHANNA/AFP via Getty ImagesThe Supreme Court's skepticism of Trump's tariffs gave stocks a boost on Wednesday.Investors and strategists say a reversal would be a highly bullish development for the market.Tariff-exposed consumer shares and automakers jumped in Wednesday trading.What's the opposite of "Liberation Day"? The market might soon find out.About seven months after the worst market meltdown since the pandemic brought on by the unveiling of Donald Trump's tariffs, investors are eye
  
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• Anthropic's resident philosopher shares her tips to create the best AI prompts

  06-12-2025 19:42 via businessinsider.com
  Amanda Askell, a member of Anthropic's technical team and a trained philosopher, shared her approach to effective AI prompting.RICCARDO MILANI/Hans Lucas/AFP via Getty ImagesAnthropic philosopher Amanda Askell shared her approach to effective AI prompting.Askell emphasized clarity, experimentation, and philosophical thinking in prompt engineering.Anthropic advises treating AI like a new employee needing explicit, precise instructions.A cornerstone of philosophy is the ability to communicate idea
  
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• For five figures, you can 'own' a piece of Kanye West's unfinished Malibu house

  06-12-2025 17:21 via businessinsider.com
  A home once owned by Kanye West is now being sold as a fractional asset.Myung J. Chun / Los Angeles Times via Getty ImagesA Malibu home once owned by Kanye West is being offered as a fractional real estate asset.A new venture allows investors to buy memberships for access and equity in luxury properties.The owner of the property hopes to transform West's former home into a Soho House-like space.Do you want to own a piece of a home once owned by Kanye West?Steven "Bo" Belmont is betting that you
  
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• I became a single mom of twins when my fiancé died unexpectedly. Grief rewired my ambition.

  06-12-2025 17:14 via businessinsider.com
  When the author's fiancé died, she became a single mom of twins overnight.Courtesy of Darlene A. WhiteAfter my fiancé's sudden death, I became a single mom of twins overnight.Grief transformed my priorities, fueling growth in my career and personal life.I've also found purpose in reimagining the future for myself and my children.Most of my weekday mornings follow the same script. I pull into the drop-off line outside of my twins' elementary school, double-check their backpacks and
  
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• I grew up in a house without family photos on the walls. I didn't realize what I was missing until I became a parent myself.

  06-12-2025 17:08 via businessinsider.com
  The author says seeing family photos in her house changes her mood for the better.Courtesy of the authorThe author found that displaying family photos creates a sense of warmth and boosts mood at home.Growing up without family photos inspired her to fill her adult home with cherished memories.Displaying photographs has become a meaningful and affordable way to foster connection and happiness.I grew up with my father, who never had photos developed and framed. When I spent time at friends' houses
  
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• 5 of the best scents to wear this winter, according to professional perfumers

  06-12-2025 16:42 via businessinsider.com
  caption TKMarina Moskalyuk/Getty ImagesBusiness Insider spoke with three perfume experts about the best fragrances to wear for winter.Gourmand scents are still popular, and heady, musky fragrances are great for cold weather.Perfumers also recommend leaning into brooding, dramatic, dark-academia vibes this winter.When the chill sets in and you find yourself swapping lightweight sweaters and trench coats for bulky jackets, don't forget to give your fragrance shelf a seasonal refresh, too.Winter fr
  
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• Retirees are moving to this quiet North Carolina beach town to avoid Florida's heat, costs, and crowds

  06-12-2025 14:26 via businessinsider.com
  Retirees are choosing southern North Carolina instead of Florida.Kingfish Bay Development, LLCNortheastern retirees are opting for North Carolina over Florida for its low-key beach lifestyle.North Carolina has a warmer climate than the Northeast and is more accessible than Florida.Calabash, North Carolina, has a calmer lifestyle than some Florida cities, and is still near the beach.Fleeing the Northeast and flying south — usually to Florida — to wait out the winter in warmer weather
  
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• I don't give my 7-year-old an allowance. Instead, he runs a neighborhood business, where neighbors pay him to take out their trash.

  06-12-2025 14:17 via businessinsider.com
  The author's son started a garbage business in the neighborhood.Courtesy of Laura PalamerWhen my son wanted a new toy, I told him to start a business where he could earn money.He decided to help neighbors collect and take out their trash.He had to work up some courage, but now he's making money and becoming part of the community.After listening to my son try and convince me that he absolutely needed whatever the latest toy was that he was fixated on, I replied with, "That sounds like a want, not
  
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• I hired a travel advisor to coordinate my family's Paris vacation — I might never plan my own trips again

  06-12-2025 14:09 via businessinsider.com
  Working with a travel advisor on my trip to Paris was a great decision.Lauren Dana EllmanAs a travel writer, I never expected to hire an advisor to plan a vacation for me.However, I worked with a travel advisor to coordinate a trip to Paris in June.Her recommendations, like a small macaron-making class, provided us with incredible experiences.As a travel writer, I've always taken pride in handling every detail of my trips solo.I've spent years unearthing hidden boutique hotels, interviewing trav
  
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• Videos show what it's like watching British Typhoon and Swedish Gripen jets refuel at 30,000 feet

  06-12-2025 13:53 via businessinsider.com
  A Typhoon fighter jet approaches a fuel hose.Rachel Cohn/Business InsiderBusiness Insider joined a British Voyager tanker to see it refuel fighter jets over Eastern Europe.Videos show how close the fighter jets get to the tanker aircraft during the refueling process.Midair refueling is a dangerous maneuver, but it enables longer-distance air operations.IN ESTONIAN AIRSPACE — For most people cruising along at 30,000 feet, it's pretty unusual to look out the window on a flight and see fighte
  
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• My family and I are moving back to my hometown to be closer to my parents. We're giving it a year to see how it goes.

  06-12-2025 13:51 via businessinsider.com
  The author wants to move back to her hometown to be closer to her parents.Courtesy of Melissa NobleI've been away from my hometown for 15 years, since I was 25 years old.My parents are getting older, and on my last visit back to the Gold Coast, something shifted for me.My husband and I decided to move back for a year to be closer to my family and see how it goes.When I was younger, a friend invited me to move to Canada for six months to work as a waitress in Banff. I jumped at the opportunity, a
  
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• I lived in a converted toolshed after the 2008 recession. It taught me resilience, and now, I run multiple businesses.

  06-12-2025 13:37 via businessinsider.com
  The author (not pictured) lived in a toolshed when he had no other options.NataKor/Getty ImagesI lost my job in 2007 at the start of the recession and ended up living in a converted toolshed.While living there, I learned everything I needed to start my own business.I learned that resilience is the strongest character trait for an entrepreneur.I lost everything in 2007 at the start of the recession. I was just 23 years old and suddenly homeless.First, I lost my job overnight. With no income, I st
  
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• Ukraine showed the UK its classic 'tactically safe' trench-clearing methods don't work in chaotic, booby-trapped trenches

  06-12-2025 13:04 via businessinsider.com
  Ukraine's east has become full of trenches, which are key to keeping soldiers in alive in a flat landscape packed with drones and artillery.Roman PILIPEY / AFPThe UK had assumed trench building and clearing to be quite clean and surgical, an officer who trained Ukrainians said.But in Ukraine's fight, they're uneven and full of traps.It has led the UK to rethink its own approach to trench warfare, the officer said.The trenches in Ukraine are too messy and irregular for the UK's classic "tacticall
  
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• This French hedge fund is on a growth tear. Defying industry norms is part of its secret sauce.

  06-12-2025 13:04 via businessinsider.com
  French hedge fund Capital Fund Management, which fosters an open and academic-inspired culture, is run by a five-member board.Stefania Iemmi; courtesy of Capital Fund ManagementCapital Fund Management has been on a hot streak in recent years, growing amid strong returns.The firm fosters an open, malleable culture that's catnip to PhDs but diverges from many peers.It's not hypersecretive. It doesn't hire armies of PMs. And it isn't fixated on winning at all costs.In recent years, multistrategy he
  
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• After my son was born, I had a hard time leaving our house. Trying new experiences got me out and helped me make friends.

  06-12-2025 12:47 via businessinsider.com
  The author took a pasta-making class.Courtesy of Autumn GavoraA year and a half after my son was born, I had a severe panic attack.I realized my postpartum depression and anxiety weren't in my control.Along with therapy and medication, new experiences helped me regain my confidence.When I was pregnant with my son in 2023, I read all about postpartum depression. I thought that if I were prepared, it wouldn't happen to me. However, it's not that easy, and after my son was born, I fell into the thr
  
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• 'Tis the season for plaid and jewel tones. Here's how you can incorporate the Ralph Lauren Christmas look into your holiday decor.

  06-12-2025 12:40 via businessinsider.com
  The TablescaperThis post originally appeared in the BI Today newsletter.You can sign up for Business Insider's daily newsletter here.Welcome back! One reporter previewed this year's White House Christmas decorations, unveiled by First Lady Melania Trump. The decor's layout was traditional yet different from years past due to the East Wing construction. Take a look inside.On the agenda:Avoid making these mistakes at your next work event, according to etiquette experts.Here's how to incorporate mo
  
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• How a sports nutritionist eats a high-protein diet to fuel workouts and feel satisfied — without ultra-processed foods

  06-12-2025 12:40 via businessinsider.com
  Rob Hobson aims to eat around 0.7 grams of protein per pound of body weight a day.Andrew BurtonEating protein helps us feel full, build muscle, and recover after a workout.The spports nutritionist Rob Hobson eats a high-protein diet while avoiding ultra-processed foods.He adds beans to dishes and keeps his fridge stocked with plenty of protein sources.Grocery store shelves are stacked with convenient, protein-ified snacks, from bars to soda. But how much should you rely on them if you're trying
  
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• Luigi Mangione's evidence hearing so far — in sound and photos

  06-12-2025 12:17 via businessinsider.com
  The license Luigi Mangione is charged with forging bears the false name "Mark Rosario" and a fake New Jersey address.Manhattan District Attorney's Office/Business InsiderLuigi Mangione has been in court in NY fighting the admissibility of evidence tied to his arrest.Mangioni stands accused of murdering UnitedHealthcare CEO Brian Thompson.Here are some of the images and audio presented at the hearing, which continues Monday.Luigi Mangione does not want future jurors to see the gun and handwritten
  
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• I saved $3 million but was afraid to spend it when I retired. Here's how I changed my mindset after being frugal for decades.

  06-12-2025 11:50 via businessinsider.com
  Scovel is aiming to pay himself $50,000 a year for fun experiences in retirement.Courtesy of Scott ScovelDuring his 40-year career, Scott Scovel saved $3 million for his retirement.But when he retired, he was so fixated on saving that he struggled to start spending.Spending tactics, like a $50,000 "war chest," helped him adopt a carpe diem approach.I spent a lifetime skimping and worrying about my retirement portfolio and savings, and by the time I was 58 in 2020, they were worth $3 million &mda
  
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• The pump-up songs CEOs and business leaders rely on to get them through the day, from Beyoncé to Eminem

  06-12-2025 11:46 via businessinsider.com
  CEOs and business leaders love songs by Beyoncé, Fleetwood Mac, and Sombr, among others.Roy Rochlin/Getty Images; Kevin Mazur/WireImage for Parkwood; Alyssa Powell/BIWe asked 14 business leaders to share the songs that get them motivated and energized for the day.They named tracks by Beyoncé, Eminem, and U2, among others.Listen to their complete playlist on Business Insider's Spotify.Spotify Wrapped is out, and like the rest of us, CEOs are recapping their year in songs.These 14 bu
  
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• Read the 12-slide pitch deck a fintech firm focused on family offices used to raise $4.2 million

  06-12-2025 11:40 via businessinsider.com
  Dean Palmiter founded Asseta AI after realizing most family offices were using outdated or inefficient tech.Courtesy of Asseta AIAsseta AI is software for family offices, which are becoming more common.The startup has raised $4.2 million in seed funding from investors in the financial services sector.Read Asseta AI's pitch deck, which outlines the growing family office market and the problems it aims to address.Family offices in the US managed $3.1 trillion worth of assets last year, according t
  
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• 3 simple, hearty bean recipes from the founder of London's 'it' bean brand, to help cut inflammation and cholesterol

  06-12-2025 11:40 via businessinsider.com
  Amelia Christie-Miller is on a mission to get people eating more beans.Sam A HarrisBeans are a budget-friendly and tasty nutritional powerhouse.A private chef-turned premium bean brand founder shared 3 recipes that are high in protein and fiber.She adds them to classic dishes like soups to make them more nutritious.Eating one cup of beans a day can help you reach almost any nutritional goal you might have.Want to add extra protein to your meal? Beans. Improve your gut health? Beans. Reduce infla
  
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• Everyone wants a Ralph Lauren Christmas this year. Designers share how to get the look — and the decorating mistakes to avoid.

  06-12-2025 11:32 via businessinsider.com
  The Ralph Lauren Christmas aesthetic is all the rage this year.The TablescaperRalph Lauren Christmas has been trending as the "in" aesthetic for the 2025 holiday season.It looks a lot like traditional Christmas decor, but it has its own twist.Lean into darker colors, tartan, and twinkly lights for the Ralph Lauren Christmas look.If you've searched online for holiday decoration inspiration in the last month, you've probably stumbled across the term "Ralph Lauren Christmas."The phrase refers to ho
  
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• From message boards to money management: How 2 traders turned their Discord chat into an investment fund

  06-12-2025 11:30 via businessinsider.com
  Jakub Porzycki/NurPhoto via Getty ImagesReddit is seen as the hub for retail traders, but there's a lot happening on Discord Two traders who first connected on the site launched their own investment fund this year. Enders Capital, founded by Moody Nashawaty and Risley Mabile has $5 million in assets under management. If the early days of the pandemic-era retail trader phenomenon were characterized by a David vs. Goliath mentality, the current era might be more akin to David becoming Goliath. No
  
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• My dad ran a food cart and called it the 'worst business.' I decided to follow in his footsteps anyway.

  06-12-2025 11:29 via businessinsider.com
  Petey Stathopoulos outside of his breakfast cart in NYC.Business InsiderPetey Stathopoulos owns and runs a breakfast cart in NYC called Peteys World Cafe.His father, who ran a food truck for decades, warned him that this business "will destroy your life."He dreams of a different job, but says the grind has taught him who he is and what he really wants.This as-told-to essay is based on a conversation with Petey Stathopoulos, 29, owner of Peteys World Cafe, a coffee cart in New York City. It has b
  
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• Parents, please stop asking me to hire your kids

  06-12-2025 11:22 via businessinsider.com
  Scott Tannen and his wife cofounded the bedding company Boll & Branch in 2014.Clark AdamsBedding company CEO Scott Tannen says parents regularly ask him to consider their children for jobs.He warns that such over-involvement can ruin their child's chances of getting hired.The strongest internship candidates advocate for themselves and are eager to learn, said Tannen.This as-told-to essay is based on a conversation with Scott Tannen, cofounder and CEO of Boll & Branch, a luxury bedding co
  
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• Netflix's superpower: breaking its own rules

  06-12-2025 11:10 via businessinsider.com
  Netflix co-CEO Ted Sarados. The company has shifted its stance on theatrical releases.Emma McIntyre/Getty Images for NetflixNetflix's announced Warner Bros. Discovery deal is the latest example of the company changing course.Its pivots have worked out well in the past, but biting off big M&A presents new challenges.Experts broke down the ways the acquisition could test Netflix.Netflix has never been afraid to break its own rules.Friday's acquisition announcement of Warner Bros Discovery's st
  
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• How these millennials are making 6 figures, pursuing their passions, and climbing the career ladder without college degrees

  06-12-2025 11:03 via businessinsider.com
  Millennials without college degrees said they're grateful for the lives and careers that they have.Courtesy of Audrey Serna, Mary Hannah Guyaux, and Edith Marie Gillespie-LorenzoMore Americans are continuing to question the value of a college degree.Business Insider spoke to millennials who didn't finish college, and they said they're grateful for the lives they've created.Still, they acknowledged the financial struggles that accompany job hunting without a degree.Mary Hannah Guyaux felt isolate
  
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• I'm pretty sure I just saved Christmas for parents with Amazon's Alexa

  06-12-2025 11:02 via businessinsider.com
  Elf on a Shelf toys, which Alexa now understands better.Anna Barclay/Getty ImagesAlexa had been spoiling "Elf on the Shelf" for kids who asked their families' smart speakers about it.After Business Insider inquired about this, Amazon fixed it.Now, Alexa will report — truthfully, of course! — that the elf "is a magical scout sent by Santa."I bring tidings of fantastic news for "Elf on the Shelf" parents. (Kids: stop reading this right now. Get off the screen. Honestly. Go play outside
  
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• One goal of Trump accounts? Improving capitalism's reputation among young people

  06-12-2025 11:00 via businessinsider.com
  Proponents of the new "Trump accounts" see the plan as a way to keep people from turning against the capitalist system.Andrew Caballero-Reynolds / AFP via Getty Images"Trump accounts" for children will be available starting next year.For GOP proponents of the new scheme, it's not just about building wealth for young people.It's also about getting people invested in capitalism as socialism becomes more popular.For babies born in the next few years, "Trump accounts" could be a financial game chang
  
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