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-
Asda appoints Havas to advertising account
Agency beat Leo Burnett in the final shootout. -
Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty
The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against period poverty. -
New Commercial Arts scoops customer experience brief for Zurich Insurance
Win follows Moneysupermarket and Habitat earlier this year. -
Jaguar Land Rover encourages breaking free with immersive escape experience
Project promotes the brand's car rental service The Out. -
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads. -
New Commercial Arts scoops customer experience brief for Zurich
Win follows Moneysupermarket and Habitat earlier this year. -
JetBlue flies to Adam & Eve/DDB
via campaignlive.comThe airline has ended its relationship with MullenLowe after 11 years. -
Partnerships, sustainability and the end of short-termism: highlights of WFA Global Marketer Week 2021
Aprais joined the likes of Facebook and TikTok in sponsoring this year's WFA Global Marketer Week, which was held virtually and attended by CMOs and business leaders from around the world. Here are our highlights of and takeaways from the event and presentations.
Last week marketers from around the world gathered remotely for Global Marketer Week to watch CMOs and business leaders from Mastercard, Unliever and Mars among others take the stage.
The theme of the virtual event, which spanned -
JetBlue flies to Adam & Eve DDB
via campaignlive.comThe airline has ended its relationship with MullenLowe after 11 years. -
The rise of the subscription economy
2020 saw huge growth for the subscription economy. In light of this stellar growth Braze, a leading customer engagement platform, hosted a panel session as part of The Drum’s Digital Transformation Festival to debate the rise of direct to consumer brands and the subscription economy. The session embraced issues as varied as dealing with subscriber churn, the vital importance of financial and data transparency, and the need to deliver an almost obsessive level of customer focus combined wit -
Taco Bell chases the ‘Taco Moon’ to famous UK landmarks
The campaign will use the moon 'as a billboard' to giveaway tacos. -
How do you solve a problem like... pandemic workloads hitting marketers’ mental health?
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.
A mental health survey of marketers and agency workers conducted by The Drum has found that a majority of staff say their mental health has got worse during the pandemic, and that demanding workloads are a major factor in their mental wellbeing. Most alarming of all, almost half say their employers offer no -
Ocean Outdoor bets on resurgent OOH activity after 50% profit drop in 2020
Ocean Outdoor has recorded a nearly 50% drop in gross profit for the year to £22.5m, as well as overall losses of £182m.
However, the OOH sales house remains positive sector is expected to recover more robustly than most over the course of 2021, as the public flock back to outdoor spaces and travel and commuting return to pre-pandemic levels.
Back to realityOcean Outdoor announced that revenues in the period decreased, falling 17.7% to £105m.
However, the company sai -
So You Want My Job? Xaxis’s Gila Wilensky on riding change and staying sane
Welcome to So You Want My Job?, where each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting.
This week, we catch up with Gila Wilensky, president of Xaxis’s US business (part of WPP).
So, how did you get your job?
I followed my -
People on the Move, including changes at Penguin, IPG Mediabrands and The Guardian
Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.
Over the past seven days, we’ve seen changes at Penguin Random House, IPG Mediabrands and The Guardian.
If you’re looking to make your next move, remember to subscribe to our bi-monthly newsletter, -
Overworked marketers and agency staff say employers not doing enough on mental health
The mental health of workers across the global marketing industry is under severe strain, with heavy workloads to blame, according to a mental health survey that asked readers of The Drum about how their mental health has fared over the course of the pandemic.
Last month, The Drum ran an anonymous mental health survey open to all our readers. While our coverage over the past year has looked at the toll of working through the pandemic on the mental health of marketers both junior and senior, -
Communication and culture are the keys to better mental health in our industry
This week, The Drum released the results of a survey that found the mental health of many marketers had become worse since the onset of the pandemic – and that many thought employers weren’t doing enough to help. Here, Nicky Harris of Nabs discusses what the industry can do to step up.
It’s hugely worrying, although not surprising, that so many respondents to The Drum’s survey reported that their mental health worsened during the pandemic. People across our indu -
EE campaign promotes unlimited Xbox gaming on the go
Network is also partnering LadBible Group on content series featuring Liv Cooke, AJ Shabeel and Sharkey. -
Florida state privacy bill squashed after backlash from local businesses
Fearing that it would lead to a flurry of lawsuits for local businesses, the Florida Senate killed a once-promising comprehensive data privacy bill. This comes after comparable bills from Washington state and Oklahoma met a similar fate. Here’s the scoop.
The Florida state House passed a comprehensive California Consumer Protection Act (CCPA)-like consumer data privacy bill with overwhelming support – a rare demonstration of bipartisanship coming out of a notorious swi -
As Americans leave major cities, will outdoor ads follow?
Buying out-of-home ads used to be so simple. Buy the top-10 markets and you were covered. Now, as a significant part of the US population has scattered across the country like dandelion seeds in the wind, marketers must be more thoughtful about their approach. While media buyers say brands may be slow to make the shift to buying secondary markets, the much-anticipated rise of digital out-of-home just might prove rewarding for early adopters who are following the trend.
Every other license -
3 actionable insights with… NBCUniversal’s Linda Yaccarino
The Drum’s 3 Actionable Insights series asks industry leaders to give us their thoughts on the actions our readers should take immediately. In this week’s installment (and as part of our deep dive into the future of TV) we catch up with Linda Yaccarino, chairman of global advertising and partnerships at NBCUniversal. At a time when viewing habits are undeniably changing, what does she think marketers should be doing when it comes to selecting partners, connecting with consu -
Ad of the Day: women aren't wet 24/7, says Durex in uncomfortable sex ad
‘The Uncomfortable Truth’ is sex isn’t always that comfortable. The idea that women are wet 24/7 is a product of sexual fantasy, because, in reality, women naturally feel a bit drier for up to two-thirds of their cycle.
In the next chapter of its ‘Let’s Lube’ campaign, with the insight that seven out of 10 women experience discomfort during sex, Durex is continuing its pledge to tackle misrepresentations of the female sexual experience.
Challenging stere -
Direction of travel: how Klook has been making the most of stay-at-home tourism
Covid-19 has decimated the travel industry. Tourism from, and within, Asia was expected to have a banner year in 2020, with Chinese tourists alone expected to make 160m trips abroad – 27% more than they did in 2015.
And although air corridors and localized booms for the stay-at-home sector have put smiles on the faces of some, the opportunity costs and financial losses have been enormous. The World Travel and Tourism Council, an organization that represents major global travel companies, p -
Sorrell reveals £500m 'firepower' for more S4 mergers
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023. -
Amazon snatches strategy head from Adam & Eve/DDB
Milla McPhee joined Adam & Eve/DDB in 2018. -
S4 Capital reports revenue surge as Sorrell says it's been a benefactor of cookie crumble
S4 Capital has posted a 35% rise in like-for-like revenues to £122m for the first three months of 2021, with comparable gross profits up 33% to £104m.
The business, founded by former WPP boss Sir Martin Sorrell, has upped its sales and earnings outlook for the year, saying it is now expecting 30% like-for-like revenue and gross profit growth this year, up from 25% previously.
The Media Monks owner has credited the acceleration of digital advertising, a “frenetic” ne -
Amazon touts its streaming reach in NewFronts presentation
via campaignlive.comThe tech giant will launch original series on IMDbTV,bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements. -
Streaming firms are wrestling for visibility in CTV, but who will win?
As eyeballs and money move into the burgeoning world of connected television, content producers are locked in a fierce battle to establish themselves as the new home of consumption. Makers of TVs, streaming sticks and gaming consoles are meanwhile jostling to be the definitive operating system on the home’s biggest screen. They can’t all win. As part of our deep dive into the Future of TV, The Drum explores this fight for visibility.
60% of UK households subscribe to at least one str -
India’s Covid-19 crisis: how are ad agencies supporting staff?
As the coronavirus outbreak in India escalates, we explore what the industry’s biggest players are doing to protect and help staff working in the country.
India is a huge global advertising market set for strong growth in the digital and e-commerce sectors. Thousands of marketers and agency staff work in its marketing and advertising industry, and many are employed by the big six holding companies, which of all have a presence in the country; in 2019, WPP said it was its fastest-growi -
How Indian brand Bhima made jewellery marketing more inclusive
The story of how a family-owned jewellery brand in India decided to go for a counter-category narrative for the first time in its history, and why has it worked so well?
At the last count, Bhima Jewellery’s recently launched ‘Pure As Love’ campaign had over 8.4 lac views (840,000). Now that is a sizable metric for a brand campaign - even more so for a brand that is going to turn 100 in another four years.
Bhima’s brand campaign is a two minute-long film, conceptualis
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