We're here in Austin where Mashable annually has a massive presence. How important is SXSW to the company?
SXSW is a huge deal for us, this is our seventh year here. I’ve been coming for six or seven years myself and it’s a great event in a few ways; for one it’s always just a great showcase of start-ups and technology and things we should be thinking about. It’s also a great opportunity for us to connect with our audience in real-life. We had our Mashable House open for three days here
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The International Expansion of Mashable: Q&A with Adam Ostrow, chief strategy officer on growth into Asia, branded content & its growing audience
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New Daily Show host Trevor Noah receives criticism on Twitter for ‘controversial’ tweets
Trevor Noah, a South African comedian who has just been named as the replacement for Jon Stewart as host of ‘The Daily Show,’ is already receiving criticism on Twitter for past tweets that some deem offensive.
The tweets, which were first highlighted by Buzzfeed business editor Tom Gara, are primarily from 2011 and 2012:
A hot white woman with ass is like a unicorn. Even if you do see one, you'll probably never get to ride it.
— Trevor Noah (@Trevornoah) November 28, 2011
So I must ma -
Fill Recruitment: Senior Account Director - Integrated / Networked agency - to £60k
to £60k, plus superb benefits.:Fill Recruitment:
Senior Account Director with strong print, press, digital and 'big brand' campaign experience wanted at this leading networked agency.
London (Greater) -
Source: Account Director - Digital - £55k
£45000 - £55000 per annum:Source:
A full-service digital marketing agency that delivers creative, technical and strategic digital solutions for some of the most recognised brands in the world.
London -
Lipton Fleming: Broadcast Planning and Buying Director - Mix of Clients
£45000 - £50000 per annum + excellent benefits package:Lipton Fleming:
Are you looking to step up to be a Broadcast Planning and Buying Director? A Leading London Media Agency are looking for a Broadcast Planning and Buying Director to lead a team and be responsible for the broadcast output for an exciting mix of clients.London -
Lipton Fleming: Media Planning Manager - Beauty Client
£35000 - £40000 per annum + excellent benefits package:Lipton Fleming:
A fantastic position has arisen for a Media Planning Manager to work on a high profile beauty client at one of the fastest growing media agencies in London.
London -
Lipton Fleming: Media Planning Director - FMCG Brand
£55000 per annum + amazing benefits package:Lipton Fleming:
Are you looking to work on a spotlight client? This award winning media agency are looking for a Media Planning Director to work on a big budget FMCG client. You will get lots of senior exposure and there are excellent opportunities for progression.London -
Lipton Fleming: Senior Broadcast Planner Buyer - Entertainment Clients
£30000 - £35000 per annum + excellent benefits package:Lipton Fleming:
Here is an amazing opportunity for a Senior Planner Buyer to join the team at a growing media agency to work on a mix of entertainment clients.
London -
Lipton Fleming: Senior Media Planning Executive - Automotive Client
£28000 per annum + excellent benefits package:Lipton Fleming:
A Top Ten Media Agency are looking for a Senior Media Planning Executive to work on a leading automotive client. This client is open to innovation and creativity and you will have big budgets to play with.
London -
Source: Artworker
£35000 per annum:Source:
Creative Artworker- £35k
Are you a talented Creative Artworker looking to be involved in producing some fantastic work in an award-winningATL agency that creates big bold campaigns for some of the world's best-known brands?
My client is lookin
London -
Elizabeth Norman International: Head of Quantitative Research -Rapidly growing Qual consultancy
£50000 - £75000 per annum + Excellent Benefits:Elizabeth Norman International:
Calling all quantitative researchers with charm and gravitas. Are you bored of your current role within your organisation, do you fancy a more autonomous role where you can build your own quantitative offering within a fantastic qualitative environment?
London -
Huawei selects UDG United Digital Group to lead Western Europe digital marketing push
Huawei has awarded United Digital Group (UDG) the position of its lead agency for digital marketing of Western Europe.
The digital marketing agency was granted the role by the Chinese tech giant to develop and implement the digital marketing strategy for a market growth in countries such as UK, Germany, France, Spain, Italy, Portugal, Belgium, the Netherlands, Ireland and Switzerland.
The agency will be responsible for giving the firm’s smartphones, accessories and wearables a push in Western -
ASA bans two misleading Bupa Insurance cancer ads
The Advertising Standards Agency (ASA) has banned two Bupa Insurance ads which appeared on TV and video on demand services for implying it granted patients a higher chance of surviving cancer.
Two Bupa ads which featured a testimonial voice-over claiming the service “probably saved my life” received 25 complaints for implying Bupa granted patients a greater chance of cancer survival.
The voiceover stated: “Growing up my family always had Bupa health insurance. It probably saved my life.
� -
Tie The Knot campaign lets same-sex couples send a save the date card to a Supreme Court Justice
Non-profit Tie The Knot has announced a campaign called ‘Supreme Save the Date’ that gives same-sex couples the opportunity to customize and send an actual save the date card to a Supreme Court Justice of their choice.
The initiative comes ahead of The Supreme Court’s upcoming marriage equality decision set for later this year.
In an effort to create awareness and action for marriage equality, the campaign aims to bring attention to the 14 states that still do not have marriage equality an -
Pitch Consultants: Project Executive
£15000 - £19000 per annum:Pitch Consultants:
Excellent opportunity for Project Executive to join an impressive digital agency and support in the management and completion of detailed content work.
Warwickshire -
Major Players: Marketing & Comms Executive
£28000 - £35000 per annum:Major Players:
A once in a lifetime opportunity has come up with a media broadcaster!
West Midlands -
Zebra People: Digital Designer - UI Designer
£30000 - £40000 per annum + benefits:Zebra People:
MW Designer for Europe's largest Customer Experience Specialist Agency in Old Street / London - £30,000 - £40,000Are you looking to join an award winning User Experience Agency passionate about creating slick, research-led design solutions?
London -
Ad of the Day: St John Ambulance - The Chokeables
This slot, which was created by BBH London for St John Ambulance and teaches parents how to stop babies from choking, was released in February.
It takes the Ad of the Day slot over a month later, upon today's news it has been credited with saving the lives of at least 36 children.
The animated ad features the voice talent of David Mitchel, Johnny Vegas, Sir John Hurt and David Walliams, each playing a memorable “small miscellaneous object”.
Credits
Creative team Matt MorelandChris ClarkeRob -
TBWA\Chiat\Day NY wins creative duties for jewelry company Hearts On Fire
Boston-based diamond manufacturer and jewelry-design company Hearts On Fire has chosen TBWA\Chiat\Day NY for its first lead agency partnership.
A global brand campaign will launch later this year. Hearts On Fire items are sold in more than 500 retail locations in 32 countries.
Caryl Capeci, chief marketing officer of Hearts On Fire, said: “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new globa -
Creative Recruitment: Exhibition and Museum Designer (Vectorworks)
£30000 - £35000 per annum:Creative Recruitment:
Role: Exhibition and Museum Designer (Vectorworks)Salary: up to £35,000Location: London
London -
Creative Recruitment: Graphic Designer (Experience, Museums, Exhibitions)
£30000 - £34000 per annum:Creative Recruitment:
Role: Graphic Designer (Experience, Museums, Exhibitions)Salary: £30-34K d.o.e.Location: London
London -
A generation of leadership has failed to use brand power to do good, says O2 boss
O2 chief executive Ronan Dunne believes that a generation of leaders have failed to leverage the power of their brands to positively contribute to society.
Speaking at The&Partnership 'Advocacy is the New Advertising' event in London, Dunne said: "Millenials have a different attitude to the balance of doing well and doing good. People of my generation think you do well first and then you do good. The younger generation are clear that you do them in pararell.“
Dunne claimed that over the pa -
PacMap – play your favourite streets in Google Maps’ PacMan feature
Google Maps has released a highly playable PacMan game, effectively enabling users to dodge Inky, Blinky, Pinky and Clyde in a street of their choosing.
By searching a particular area in Google Maps (The Drum recommends gridlocked streets) users can turn the high street into a PacMan level, complete with Pac-Pellets and predatory ghosts.
Upon selecting an area, users can enter PacMan mode by selecting a prompt at the bottom left of the screen.
The feature is part of Google’s annual April Fools -
Rare Selection: Mid-weight / Senior Brand Planner
£50K + excellent benefits including pension:Rare Selection:
Outstanding opening for a brand planner with strong strategic skills to work across an integrated branding offer.
London (Central), London (Greater) -
TalkTalk customer emails are 'awful', says chief
Dido Harding, the chief executive of TalkTalk, has likened her practice of reading customer emails every day to penance. -
Reading 'awful' customer emails is my daily penance, says TalkTalk chief
Dido Harding, the chief executive of TalkTalk, has likened her practice of reading customer emails every day to penance. -
Aspire: Media AD - comms planning
£40000.00 - £48000.00 per annum:Aspire:
This role will see you work on two high profile accounts that invest a large proportion of their media spend on online media.London -
Aspire: Media Group Manager
£175 - £225 per day:Aspire:
Media Group Manager - Comms PlanningTop 10 Media Agency
London
£175 - £225 per dayThe CompanyAn award winning Media agency part of one of the largest Media groups in the world.
London -
Skiddle to 3D print wellington boots on site in anticipation of rainy UK festival season
UK festival guide Skiddle will be utilising 3D printing technology to help keep poorly prepared festival goers dry producing them customised wellington boots in under half an hour.
This summer, the initiative will run at festivals across the country including the Isle of White Festival, Leeds & Reading Festival and Creamfields, with the aim of doling out 10,000 pairs of free 3D printed wellies.
The ‘Give It Some Welly’ service will help combat what could be another wet British summer wit -
Associated British Foods Global Procurement Lead to speak at RAR awards
Associated British Foods global category lead - media & marketing services, Andrew Lowdon is to be the keynote speaker at this years RAR awards.
As the procurement lead for AB Foods in the marketing category Lowdon manages a budget in excess of £200m across well known brands including; Twinings, Ovaltine, Pataks and Kingsmill.
Steve Antoniewicz MD, RAR commented: “AB Foods is an amazing business and it’s great for us to have some one of Andrew’s experience address our audien -
Neilson Financial Services hands Starcom MediaVest Group multi-million pound media brief
Neilsen Financial Services has handed its multi-million pound media account to Starcom MediaVest Group (SMG).
The account was reviewed in a five-way pitch and will now see SMG launch a new direct response TV campaign from tomorrow (1 April) which will promote the company's life insurance products.
Andrew Lazenby, marketing director at Neilson Financial Services, said: “It was clear from the word go that the SMG team understood our brands and the direction of travel we are heading in. The -
Lifestyle furniture brand Arlo & Jacob appoints 7thingsmedia as search agency
Designer sofa brand Arlo & Jacob has appointed 7thingsmedia to manage their paid and organic search account for their recently launched Ecommerce website – ArloandJacob.com.
7thingsmedia will set the post-launch SEO strategy and continue to execute ongoing on-page and off-page optimisation – including blogger outreach, infographic seeding and video distribution. The agency is also responsible for implementing a comprehensive paid search campaign, which will commence from 1st April.
Tim N -
Adam Recruitment: Account Manager PR
£28000 - £38000 per annum:Adam Recruitment:
Boutique PR agency in Preston are looking fro a strong B2B Account Manager to join the teamPreston -
Nominations for The Drum Digital Trading Awards unveiled with Burberry, Heineken, Camelot and Mini among brands up for awards
Nominations for The Drum’s Digital Trading Awards (DTAs) have been released, with brands including Burberry, Heineken, MoneySuperMarket, and Mini among the brands up for awards.
The Drum filmed behind the scenes during the judging process to gauge what kinds of discussions were being had amongst the judges, and how the calibre of the awards entries reflected the progress made in the programmatic trading market (see above video).
DTA chairman and former Kellogg’s digital director for Europe A -
Could all-day breakfast turn the corner as McDonald's sales slip?
McDonald’s , the world’s biggest fast-food chain, is looking at all-day breakfast as a way to revive flagging US sales and Egg McMuffins could be lead the way
The company has confirmed reports that it plans to test all-day breakfast next month in the San Diego area, which could determine the feasibility of expanding what has become arguably its most popular daypart.
McDonald’s has made it clear that it was urgently seeking ways to evolve to meet the changing needs and preferences of co -
Red Sofa London: Creative Lead
£80000 - £100000 per annum:Red Sofa London:
Creative Director/Creative Lead to support ECD in this innovative agency
London -
Indianapolis Star urges governor to fix Indiana’s controversial ‘religious freedom’ law with front page editorial
The Indianapolis Star has published an editorial called “Gov. Pence, fix ‘religious freedom' law now” on the front page of its Tuesday 31 March edition and on its site.
The editorial is in response to Indiana’s newly enacted ‘Religious Freedom Restoration Act,’ which prohibits state and local governments from interfering with a person’s ability to practice their religion.
However, it can be used to justify discrimination against the LGBT community as businesses can deny service to -
Adam Recruitment: Marketing Manager Retail Channel - £35,000 - Greater Manchester
£30000 - £35000 per annum:Adam Recruitment:
Marketing Manager Retail Channel - £35,000 - Greater ManchesterOur client is a leading business services organisation that works with multinational corporations and residential customers.
Manchester -
Tumblr hires first chief marketing officer Stephanie Dolgins
Yahoo-owned Tumblr has appointed Stephanie Dolgins as its first chief marketing officer.
In the new role, Dolgins will oversee brand and consumer marketing, communications, media partnerships, and content and community development.
Jeff D’Onofrio, president and COO of Tumblr, said: “Stephanie is an extraordinary addition to the Tumblr family. Stephanie has a proven track record in driving marketing and content for new technology and media companies, and she exemplifies Tumblr’s core values -
Cultivating the 'age of we'
As he looks back on his time at Bartle Bogle Hegarty, Jim Carroll calls for a focus on the 'we' in an era of individuality, because realising human capital could help businesses succeed. -
How artists helped Jay-Z's Tidal music streaming service trend on Twitter with #TIDAL4All
Jay-Z's artist-owned music streaming platform Tidal was launched on Monday in a lavish event featuring a whole host of top stars in the industry.
The group made top use of social media to get Monday's launch trending on Twitter worldwide with the hashtag #TIDAL4All.
Beyoncé, Rihanna, Nicki Minaj, Madonna, Usher, Coldplay, Arcade Fire, Calvin Harris, Usher, DeadMau5, Daft Punk and more attended the event unveiling their endorsement of Tidal, a streaming service designed to grant musicians -
Major Players: Junior E-Commerce Retoucher
£150 per day:Major Players:
We are looking to grow our pool of freelance junior retouchers to work with a number of our luxury fashion clients in the lead up to their Spring Summer 15 campaigns.
London -
Red Sofa London: Jnr Digital Designer / Artworker / Magazines- London - £25,000
£22000 - £25000 per annum:Red Sofa London:
Junior Digital Designer / Artworker / Magazines - London - £25,000A leading specialist design agency seeks a talented junior designer / artworker with magazine experience to join their design team.
London -
How brands can harness influence of Gen-narrators
An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes. -
Why Clarks hopes 'calculated' WhatsApp risk will improve brand perception
Clarks has decided to take a "calculated" risk and run an advertising campaign on WhatsApp as it hopes to assert ownership of its desert boot product and "freshen up" for the 21st century.
The campaign, which will push messages out to consumers who add a specific number to their WhatsApp contacts, focuses on the history of the 65-year-old boot and tells the story of three characters from different subculture movements, including writer Steve Barrow, a pioneer of the 1960s mod scene, and regg -
Digital Gurus: Digital Designer – up to £40k – Travel Company
Negotiable:Digital Gurus:
A youth travel company is looking for a Digital Designer to come on board; working within the global marketing & web teams, you will produce campaign concepts, responsive page layouts and UI design for their global site. You will have a strong eye for
London -
Regan & Dean Recruitment Limited: Head of Digital
£60000 - £61000 per annum:Regan & Dean Recruitment Limited:
As Head of Digital you'll be required to manage and inspire a team of passionate "digital storytellers" who produce highly creative digital solutions from film & video/interactive application/online and mobile technologies.
London -
Net-a-Porter snubs Amazon takeover instead merging with Italian e-commerce firm Yoox
British fashion retailer Net-a-Porter looks to have dismissed Amazon’s rumoured planned purchase of the group by partnering with an Italian e-commerce firm Yoox.
With the partnership, Net-a-Porter founder Natalie Massanet has gained an estimated £70m payoff, as the group looks to have snubbed last week’s $2.19bn Amazon takeover.
The move was announced by Net-a-Porter owner Richemont Group which claimed the deal is a “merger of equals".
Yoox, much like Net-a-Porter, is a firm specialising -
Digital Gurus: Junior - Mid .NET Developer
£25000 - £45000 Per Annum Bonus + Benefits Available:Digital Gurus:
.NET Developer, Creative Marketing Agency, Central London, + Benefits - Urgently Needed!
Central London -
McQueen: Show stealer
Alexander McQueen was a designer whose work transcended fashion. A tailor immersed in technology. Convention bored him. Nils Leonard reckons there are lessons there for adland.
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