Marketing news

• Siteworx hires former Ogilvy exec Greg Johnston

  30-03-2015 23:52
  
  Digital experience agency Siteworx based in Reston, Virginia, has appointed Greg Johnston as executive creative director.
  Previously, he served as executive creative director for Ogilvy Washington. In his new position, he will work with clients to help them redefine brand perceptions and extend their reach across new customer segments through creative storytelling that increases engagement and improves user experiences.
  Johnson will also be building a team of people to support his execution plan
  
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• 180LA hires first executive creative directors Rafael Rizuto and Eduardo Marques

  30-03-2015 23:39
  
  Santa Monica-based agency 180LA has announced its first-ever creative directors, Rafael Rizuto and Eduardo Marques.
  The pair previously worked as creative directors at Pereira O’Dell San Francisco after a two-year tenure at Ogilvy & Mather Brazil.
  The two will now report to 180LA chief creative officer William Gelner while managing creative direction across all disciplines for agency and client work.
  Of the new appointments, Gelner said: “Besides being two of the most highly awarded crea
  
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• David&Goliath hires Mike Geiger as managing director, chief digital officer

  30-03-2015 22:47
  
  Creative agency David&Goliath (D&G) has appointed Mike Geiger as managing partner and chief digital officer.
  In this role, he will be responsible for developing digital strategy, creative, integration, and content production.
  The hire is part of D&G’s growth plan and follows a recent string of executive promotions including Colin Jeffery’s appointment as chief creative officer.
  The agency has also recently won business for Jack in the Box, LG Mobile, and ZICO Coconut Water.
  Geige
  
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• NBC News partners with mobile messenger app Kik

  30-03-2015 22:16
  
  NBC News has launched an official account on Kik, a mobile-first chat network with more than 200 million users.
  The news division’s account will allow Kik users to find and share real-time news content tailored to topics of their choice.
  Users can search for and send a message to the username ‘NBCNews.’ After sending a keyword such as ‘politics’ or ‘technology,’ they will receive story and video content from the news site.
  NBC News will also be able to push messages to Kik users, i
  
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• Crocs rolls out global campaign in attempt to regain popularity

  30-03-2015 21:47
  
  Clog-making company Crocs is launching a campaign called ‘Find Your Fun’ in an effort to try and rekindle the excitement around its once-popular shoes.
  The worldwide campaign, which is the brand’s largest marketing investment in its 12-year history, focuses on the product that made Crocs famous: the plastic clog.
  The ads feature the outline of a Crocs clog in a variety of ways – as a swimming pool, a fireworks display, and an island.  
  “The clog is certainly what is synonymous with ou
  
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• Mountain Dew brings back ‘Do the DEW’ for first global campaign

  30-03-2015 21:32
  
  Pepsi’s Mountain Dew brand is bringing back its iconic slogan ‘Do the DEW’ as part of its inaugural global brand campaign.
  The campaign’s two videos both feature athletes. ‘Fireboard’ stars professional skateboarder Sean Malto while ‘Directions’ follows Olympic snowboarder Scotty Lago.
  The short films were produced in partnership with director Justin Lin, who is known for his work on The Fast & Furious franchise and the upcoming season of HBO’s True Detective.
  Simon Lowden,
  
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• Puma agrees new brand partnership with the Italian Football Federation

  30-03-2015 21:16
  
  Puma has announced a new partnership with the Italian Football Federation (FIGC) which will see it continue to operate as it’s lead partner and official technical supplier for all of its teams. 
  The agreement will see the two organisations work on a number of projects to develop the image, profile and commercial value of FIGC, while Puma will continue to have the exclusive Master License to manage the Federation’s assets globally. 
  Marketing investment will be allocated into youth developm
  
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• Elizabeth Norman International: Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free

  30-03-2015 21:01
  
  £40000 - £50000 per annum + Tax free and travel:Elizabeth Norman International:
  Quantitative Researcher - Immediate Start - Tourism - Saudi Arabia - c£50,000 (tax free!) 9 month Contract.Are you an English speaking quantitative researcher bored of your current role and want to inject some adventure into it?
  Saudi Arabia
  
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• Neil Patrick Harris stars in two new ‘Heineken Light’ spots

  30-03-2015 19:32
  Heineken has partnered with five-time Emmy award winner Neil Patrick Harris for the second time to help promote the brand's ‘money back guarantee’ offer for its light beer.
  The two spots were created by Wieden+Kennedy New York. In ‘Money Back’, Harris tells viewers that Heineken Light is the best tasting light beer before humorously explaining that he personally won’t be giving anyone money back if they don’t agree.
  In ‘Fans’, a frustrated Harris is attacked by fans in a supermar
  
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• Digital Gurus: Senior Developer

  30-03-2015 19:24
  
  £40000 - £45000 Per Annum:Digital Gurus:
  Senior/Lead Front End Developer£40,000 - £45,000, FulhamDigital Gurus are assisting one of the latest up and coming ecommerce companies who were listed as one of the top 10 on NotOnTheHighstreet.com. They are looking for someone who can wo
  London
  
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• Digital Gurus: Lead .NET (Sitecore) Developer

  30-03-2015 19:24
  
  £50000 - £60000 Per Annum Bonus + Benefits Available:Digital Gurus:
  Lead .NET (Sitecore) Developer, Up to £65,000 + Benefits - immediate Interviews Available!
  Central London
  
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• Google uses laughing baby GIF to belittle News Corp’s ‘political interference’ accusations

  30-03-2015 19:12
  
  Search giant Google has clashed with Rupert Murdoch’s News Corp media empire yet again, this time, laughing away - and addressing “inaccuracies” published in a Wall Street Journal piece claiming the firm is interfering with White House policy in a bid to influence the Federal Trade Commission (FTC) on its Google anti-trust investigation.
  On Google’s Public Policy Blog, a post written by Rachel Whetstone, senior vice president of communications and policy at Google, has disputed claims f
  
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• Stopgap: Database Administrator

  30-03-2015 18:33
  
  £80 - £100 per day + 3 days per week - 3 months:Stopgap:
  Our client based in EC3 (London) is looking for an experienced database administrator to help cleanse their database system ahead of a big marketing campaign.
  London
  
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• Now TV to boost Google search visibility directly after its ads air on television

  30-03-2015 18:18
  
  Now TV has launched a search engine advertising campaign enabling the firm to direct those enquiring about the service on Google directly after the airing of its ads to its website.
  The Sky-owned streaming service, in conjunction with wywy and iProspect, is to sync Now TV advert keywords with Google search in a bid to capture and retain consumers who actively look for ‘Now TV’ online after its ads air.
  Wywy’s SearchSync technology will look to upweight Now TV’s pay per clicks (PPC) to ra
  
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• The Great & The Good: Senior Account Director - 9 month maternity cover

  30-03-2015 18:08
  
  £65000 - £70000 per annum + benefits:The Great & The Good:
  Are you an experienced Senior Account Director with a background that includes design & build and platform management?
  London
  
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• Beyond The Book: Finance Manager

  30-03-2015 17:57
  
  £33000.00 - £35000.00 per annum:Beyond The Book:
  Our client is a global communications agency with a specialism in luxury brands. They are looking for an experienced/qualified Revenue Controller/Finance Manager to join the team.
  Birmingham
  
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• Salt: Business Analyst - Agile - Digital - Mobile - Apps

  30-03-2015 17:54
  
  £30000 - £45000 per annum + Bonus + Benefits :Salt:
  This is an exciting opportunity for a Business Analyst to work for a forward thinking, leading IT E-commerce organisation based near Chester, a Brand name you will know and trust.
  Chester
  
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• Red Sofa London: CAD Technician

  30-03-2015 17:52
  
  £30000 - £35000 per annum:Red Sofa London:
  Our client an exciting events agency specialising in global events, sport sponsorship and brand experiences and exhibitions, are looking for an experienced CAD technician to join their collaborative and creative team.
  City of London
  
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• Gemini Search: Senior Consultant, Corporate Branding

  30-03-2015 17:43
  
  £100000.00 - £120000.00 per annum + benefits:Gemini Search:
  An exciting opportunity for a strategic Brand Consultant to lead a fresh and inspired team, building on their current success in creating original, effective brand narratives with an emphasis on storytelling.
  London
  
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• Michael Page Digital: Chief Operations Officer

  30-03-2015 17:39
  
  £100000 - £150000 per annum:Michael Page Digital:
  The Chief Operations Officer position is a Board level, leadership role, with responsibility for managing functions essential to our service delivery.
  London
  
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• March Madness Kentucky vs. Notre Dame Elite Eight game sets ratings record for college basketball

  30-03-2015 17:34
  
  The NCAA Tournament Elite Eight game between Kentucky and Notre Dame that aired on TBS on Saturday 28 March delivered the highest overnight rating for college basketball in cable television history, according to Nielsen.
  Turner Sports and CBS Sports’ exclusive coverage of the Regional Final doubleheader, which included Kentucky vs. Notre Dame and Wisconsin vs. Arizona, produced the highest rating for the Saturday Elite Eight game windows in 10 years.
  The Kentucky vs. Notre Dame telecast was up
  
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• James Corden and David Beckham star in spoof underwear ad to promote the Late Late Show

  30-03-2015 17:29
  
  James Corden, the newly crowned host of ‘The Late Late Show’, has featured in a mock Calvin Klein underwear ad alongside former footballer and model David Beckham.
  The skit, created to promote Corden’s hosting of the show, sees the pair model tight white underwear in a number of poses. Corden juxtaposes the black and white film and its serious philosophical musings with interesting visuals.
  
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• Source: MW Copywriter

  30-03-2015 17:25
  
  £28000 - £30000 per annum:Source:
  My Client is a leading agency based in Soho with an amazing client list across Drinks, Automotive and Technology clients.
  London
  
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• Aspire: Packaging Project Manager

  30-03-2015 17:18
  
  £30000 - £40000 per annum:Aspire:
  International design agency seeks an accomplished packaging project manager
  London
  
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• Why all marketers and business leaders should spend time in Asia

  30-03-2015 17:09
  
  Thank you very much to everyone around the world who has watched, and hopefully learnt a little more about, this amazing region we called Asia in our #ManAboutAsia series.
  Writing, producing and filming the series over the last few months has really reinforced what we already knew: there are immense opportunities and challenges within this fantastic region.
  I’d like to thank everybody who supported the series. The feedback through the numerous emails, tweets, messages and general anecdotes we
  
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• Amazon Home Services threatens Yelp and Craigslist by connecting US shoppers with tradesmen and tutors

  30-03-2015 16:52
  
  Amazon has opened its ‘Home Services’ initiative offering consumers access to local tradesmen and professionals across the US.
  The e-commerce giant has extended its product base to include the facilitation of over 700 professional services including tradesmen, tutors and repairmen directly from the site.
  From today (Monday 29 March), US consumers will be able to order services in the home improvement, lawn and garden, auto, computer and electronics and academic and tutorage categories.
  Durin
  
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• Source: Search Performance Manager

  30-03-2015 16:33
  
  £68000 - £85000 per annum + Generous Bonus and Benefits:Source:
  Senior Search Performance Consultant| Global Digital Consultancy | London | £70,000 to £85,000 + Amazing Bonus + Great BenefitsA world class global digital consultancy are looking for a Senior Search Performance Consultant to deliver best in class sea
  London
  
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• Major Players: Lead Creative

  30-03-2015 16:28
  
  £40000 - £50000 per annum:Major Players:
  A content led, creative agency are looking for a Lead Creative and dynamic thinker to join their team.
  London
  
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• Creative Recruitment: DEPUTY PRODUCT EDITOR (FASHION, DIGITAL, EDITING)

  30-03-2015 16:26
  
  £26000 - £28000 per annum + Negotiable:Creative Recruitment:
  DEPUTY PRODUCT EDITOR (FASHION, DIGITAL, EDITING, PRODUCT EDITORIAL, STYLE GUIDE, MENTORING, ECOMMERCE)DG124004A talented Fashion Product Editor is required by one of the world's leading premium fashion and lifestyle retail companies.
  London
  
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• Red Sofa London: Senior Art Director

  30-03-2015 16:18
  
  £50000.00 - £60000.00 per annum:Red Sofa London:
  We are looking for a talented Sr Art Director to come on board and join this thriving healthcare agency.
  London
  
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• ChildLine Fapz campaign broaches kids' relationship with porn

  30-03-2015 16:06 via marketingmagazine.co.uk
  
  ChildLine is biting the bullet with a YouTube series tackling the damaging effects of online porn on children.
  
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• Digital Gurus: Junior Frontend Developer

  30-03-2015 15:57
  
  £20000 - £25000 Per Annum Bonus + Benefits Available:Digital Gurus:
  Junior - Mid Level Front End Developer, All the Benefits, Central London, Lovely Creative Marketing Agency Needed - Urgent!Training Available!
  HTML, CSS, JavaScript, Jquery, Responsive Design, JS frameworks.
  CENTRAL lONDON
  
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• Xaxis agrees deal to acquire ActionX

  30-03-2015 15:55
  
  Xaxis has agreed a deal to acquire mobile performance marketing company Action Exchange (ActionX). 
  The WPP programmatic media platform will buy ActionX as it continues to grow its online digital revenue beyond last year's total of $6.9bn or 36 per cent of its total group revenue. 
  ActionX offers e-commerce and media subscription companies mobile first data, audience targeting and creative advertising technology, working with Hearst, Forbes and JackThreads. 
  Based in New York, the company cu
  
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• Few marketers buying mobile ads programmatically despite its perceived importance, according to research

  30-03-2015 15:48
  
  While more than three-quarters of marketers consider programmatic buying in mobile advertising to be an important development, relatively low numbers are actually purchasing ads programmatically, according to research from IAB.
  Based on feedback from 200 brand marketing executives, the data shows that two in five marketers agreed that mobile programmatic would help them reach their target audience; however, only 27 per cent are purchasing this way.
  Brand marketers are also showing an increased
  
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• 'Can’t we just show a load of movie trailers to chickens and rabbits?'

  30-03-2015 15:37 via theguardian.com
  
  Want to know what small fluffy animals think of the latest movies? Now, thanks to the genius of cinema marketing, you canWhen it comes to holidays commemorated in cinema, Easter is a desperately poor cousin. Christmas, if it wants, can go schmaltzy or biblical. It can go sweet or sad or funny. And then there’s Halloween, churning out endless incarnations of horror every year. But what are you left with if you want to watch an Easter film? A movie in which Jesus gets his head kicked in for two
  
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• New Bailey property development launched with Cuckoo Design

  30-03-2015 15:34
  
  New Bailey, a planned mixed-use development on the banks of River Irwell, has been officially launched with a new website and new marketing collateral created by Cuckoo Design.
  The launch follows the acquisition of the City Wharf building, a 1970s office block which be demolished immediately and make way for the next stage of the scheme. New Bailey is planned as a “high value, high-density” mixed-use development and forms part of the twelve-year £650m Salford Central regeneration scheme tha
  
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• Learnings from domain trading

  30-03-2015 15:34
  
  Some people have asked me my thoughts on getting into domain trading so I’m collating my thoughts based on my experiences to date.
  Domain trading is often the topic of many ‘Make an easy $10K a month from home’ courses and webinars that seem to be rife on the internet. These always reminds me of Barry from Eastenders picking up a ‘Get Rich Quick’ book in the ’90s and look where he ended up… Don’t believe in ‘easy money’. The cash-flow you want comes with hard work at the righ
  
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• R&D Britain: how to become a Tech Nation

  30-03-2015 15:30 via marketingmagazine.co.uk
  
  The government's promotion of East London as a tech hub to drive economic growth has proved flawed. An innovative, nationwide strategy is needed, writes Shona Ghosh.
  
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• Hellmann’s responds to Facebook post with £15m campaign

  30-03-2015 15:17
  
  Hellmann’s is launching a campaign in response to a Facebook comment from a fan who described the mayonnaise as “one of the greatest things ever created”.
  With a global media spend of £15m, the campaign is Hellmann’s biggest investment in over decade and marks the start of an ongoing strategy to create a unified global voice for the brand.
  Developed by Ogilvy & Mather London, the TV ad shows the Facebook post which sparked the activity before asking if it is really better than the
  
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• Network Career Consultants: Social Media Executive

  30-03-2015 15:13
  
  £23000 - £26000 per annum:Network Career Consultants:
  Full service marketing agency is looking for a New Business Executive to join their growing team.
  London
  
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• Trevor Noah to host The Daily Show

  30-03-2015 15:11
  
  Comedy Central has chosen 31-year-old South African comedian, Trevor Noah, to take over The Daily Show after current host Jon Stewart, leaves later this year.
  The news was first broken by The New York Times this morning, though Noah confirmed the article shortly after via Twitter. 
  No-one can replace Jon Stewart. But together with the amazing team at The Daily Show, we will continue to make this the best damn news show!
  — Trevor Noah (@Trevornoah) March 30, 2015The comedian is currently a cor
  
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• Timeline: A look back at April Fool's marketing

  30-03-2015 15:04 via brandrepublic.com
  
  It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.
  
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• Samsung Home Appliances sponsors Channel 4 in seven-figure deal

  30-03-2015 14:59 via campaignlive.co.uk
  Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.
  
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• Dreamworks teams with charity Brake for Penguins of Madagascar DVD push

  30-03-2015 14:45
  
  DreamWorks Animation’s has partnered with road safety charity Brake for a national campaign to promote the DVD release of the Penguins of Madagascar film. 
  For the initiative primary schools across the UK will work to teach parents and pupils about the health and social benefits of walking or cycling, and encourage them to collectively walk the distance from London to Madagascar, a total of 5,618 miles, over the summer term. 
  To launch the partnership pupils at Albemarle Primary School i
  
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• Diving into Data: Belkin's CMO Kieran Hannon talks WeMo & Internet of Things

  30-03-2015 14:40
  
  The annual SXSW festival has yet to begin on the occasion that The Drum meets with Belkin’s chief marketing officer, Kieran Hannon at the Four Seasons on a warm March morning. He is immediately cracking jokes and is very comfortable in the surroundings of the busy bar which is serving morning customers. 
  
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• Ad of the Day: Comedy Central - Roast of Justin Bieber

  30-03-2015 14:07
  
  Comedy Central has been promoting its highly-anticipated ‘Roast of Justin Bieber’ with a series of teaser adverts showing what a good sport the Biebs is.
  Debuted last month, the original advert sees Bieber pelted with eggs, a nod to his infamous assault on his neighbour’s home last year.A second advert mocks Bieber’s army of fans – or Belibers as they prefer to be called – with the roast due to bring the pop star down a peg or two.  
  The third advert sees a tattooist kindly etch a t
  
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• Salt: Technology Delivery Lead, Agile, Fintech Mobile App, Digital,PM

  30-03-2015 14:03
  
  £40000 - £50000 per annum + Bonus + Benefits :Salt:
  This is an exciting opportunity for a Technology Delivery Lead /Project Manager to work for a forward thinking, leading IT E-commerce organisation based near Chester, a Brand name you will know and trust.
  Chester
  
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• BMS: PPC Account Manager

  30-03-2015 13:56
  £26000 - £29000 per annum + benefits:BMS:
  * Exciting opportunity to join a dynamic and rapidly expanding digital media agency
  * Managing high profile fashion brands
  * Taking ownership of PPC campaigns
  * Excellent career development opportunities
  City of London
  
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• Facebook's new enhancements signal major shift in the mobile app market

  30-03-2015 13:31
  
  At its annual developer conference last week, Facebook made several announcements that are likely to have a major impact on the mobile app world. As one of the world’s largest online properties, Facebook’s policies and practices – when it comes to digital marketing – tend to govern popular trends in the industry.
  The F8 conference marked what could become the next trend in digital advertising: online portals becoming complete, self-sustaining marketing ecosystems through key technology
  
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• Salt: CRM and Direct Mail Manager

  30-03-2015 13:22
  
  £60000 - £65000 per annum:Salt:
  A fantastic opportunity has become available for an experienced CRM Manager to join the team of a well renowned online financial services company.
  City of London
  
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