FMCG news

• Bad Bunny and Cheetos commit $500,000 to uplifting Latino communities

  20-07-2022 22:49
  
  Cheesy snack brand Cheetos and global recording artist Bad Bunny have joined forces to give away $25,000 to 20 Hispanic TikTokers who are using their creativity as a local force for good.
  In partnership with Puerto Rican rapper Bad Bunny, the Frito-Lay-made snack brand had pleged to award 20 young Latino TikTokers with $25,000 scholarships.
  Deja tu Huella, which translates to "leave your mark," is a purpose-led program created in 2021 by Cheetos and Bad Bunny’s Good Bunny Foundation.
  In th
  
  Read more

• LeBron James’ UNINTERRUPTED, Grey Goose launch co-branded YouTube series

  20-07-2022 20:36
  
  LeBron James and sports marketer Maverick Carter’s digital media company UNINTERRUPTED and Grey Goose Vodka have today unveiled a new video series called 'The Shop: Lineup' via UNINTERRUPTED’s YouTube channel.
  American skateboarder and six-time world champion Nyjah Huston dives deep into his newest metaverse venture, Chaotic DJs, in the pilot episode of "The Shop Lineup," a new YouTube series co-created by Lebron James and Maverick Carter's media company UNINTERRUPTED and Grey Goose
  
  Read more

• What streaming platforms can learn from gaming about cross-device measurement

  20-07-2022 19:13
  
  As the CTV industry grapples with ongoing measurement challenges exacerbated by an increasingly fragmented ecosystem, it only makes sense to take a page from gaming’s book, writes Frameplay’s Cary Tilds. 
  If Hollywood wanted another show about unsolved mysteries, it could follow the lives of advertising execs as they try to stitch together the data mystery in the connected television (CTV) streaming space. It would be a real nail-biter.
  The CTV streaming industry continues to st
  
  Read more

• IPA Bellwether: Marketing budgets stand firm as financial prospects deteriorate

  20-07-2022 18:54 via campaignlive.co.uk
  
  A net balance of +10.8% of companies raised their total marketing expenditure during the second quarter of 2022.
  
  Read more

• Advertisement

• Lovehoney produces how-to guide for turning off Google SafeSearch to access site

  20-07-2022 18:22
  
  UK sexual wellness brand Lovehoney has created an instructional guide to raise awareness of how it can be hidden by Google’s SafeSearch.
  The SafeSearch feature, when turned on, prevents Google searches from returning ‘explicit’ results, but the brand argues this is being implemented inconsistently. For example, organic results and paid ads for the Lovehoney site – which contains actual sexual wellness advice – are blocked, while its products still show up on th
  
  Read more

• Dubai wants to become a global metaverse leader

  20-07-2022 18:20
  
  The tech hub of the United Arab Emirates aims to substantially boost its investments in the metaverse, and in the process add $4bn to its GDP over a five-year period. 
  Dubai’s Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum announced in a tweet earlier this week that his government has launched a “metaverse strategy” aimed at establishing Dubai as one of the top 10 metaverse economies in the world. The news arrives at a time when a number of other polities &m
  
  Read more

• Fashion brand Cult&Rain teams up with Outernet London for immersive event

  20-07-2022 17:23 via campaignlive.co.uk
  
  The metaverse launch party will feature a high-profile Web3 DJ.
  
  Read more

• Watch: Why Indian FMCG companies like Emami and Wipro are taking the spice route - BusinessLine

  20-07-2022 17:15 via thehindubusinessline.com
  
  Watch: Why Indian FMCG companies like Emami and Wipro are taking the spice route  BusinessLine
  
  Read more

• Advertisement

• Global new-biz round-up: WPP scores the four largest accounts in May

  20-07-2022 16:50 via campaignlive.co.uk
  
  Danone and Audible consolidate media offerings with Wavemaker
  
  Read more

• Denmark’s elevated benches raise awareness of rising tides

  20-07-2022 16:39
  
  Danish broadcasting company TV 2 Denmark has installed elevated benches in Copenhagen to send out a strong message about the dangers of the climate crisis and rising sea levels.
  15 benches have been placed in prominent places in the city in collaboration with the municipality of Copenhagen.
  All the benches are fitted with a copper plaque reading: ‘Flooding will become part of our everyday life unless we start doing something about our climate. According to the latest UN Climate
  
  Read more

• Ads of the Week: Magnum reacts to heatwave and Resident Evil zombie hits NYC

  20-07-2022 16:03
  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, ice-cream makers Magnum dropped a poster campaign encouraging people to enjoy one of its sweet treats, albeit quickly before it melts; New Yorkers were startled by a 3D NYC billboard featuring a zombie to promote Netflix’s latest TV series Resident Evil; and Queer Britain launched the UK’s first-ever LGBTQ+ museum.
  To be in with a chance of being featured, submit your
  
  Read more

• ITC sees market potential of ₹5 trillion for its FMCG business | Mint - Mint

  20-07-2022 15:51 via livemint.com
  
  ITC sees market potential of ₹5 trillion for its FMCG business | Mint  Mint
  
  Read more

• Brokerages raise target prices on FMCG major HUL post strong Q1 results - Zee Business

  20-07-2022 14:39 via zeebiz.com
  
  Brokerages raise target prices on FMCG major HUL post strong Q1 results  Zee Business
  
  Read more

• Do the latest ads for the Euros actually harm the women’s game’s growth?

  20-07-2022 14:00
  
  <p><strong>As part of <a href="https://www.thedrum.com/topics/sports-marketing-0">The Drum&rsquo;s Sports Marketing Deep Dive</a>, Steve Howell of sports marketing agency Dark Horses provides the commentary for our Euro 2022 advertising match report. As he gives us his views on the creative, will football win out over patronizing ‘adwank’?</strong></p>
   
  Advertising often has way more sway than we realize, particularly when it co
  
  Read more

• Havas to bring UK-based creative agency Cake to India

  20-07-2022 13:53
  
  Havas Group has announced the Indian expansion of its UK-based creative agency Cake, which specializes in sport, entertainment and culture. 
  The agency – which was founded in London in 1999 and joined the Havas Group in 2008 – has worked on well-known sports and entertainment brands and rights holders in the UK including Aston Martin F1, BT, Commonwealth Games England, Diageo, PayPal, Puma, Sport England, the FA and Unicef. 
  Rosie Holden, chief executive officer of Cake,&nb
  
  Read more

• Rick and Morty harness the power of soccer players in Adidas crossover

  20-07-2022 13:23
  
  Adidas has brought in comic duo Rick and Morty to promote its new X Speedportal soccer boots.
  At the heart of the campaign, created by TBWA\Neboko, is an animated 90-second spot featuring scientist Rick, who excitedly wakes up grandson Morty telling him he will become a ‘football star’ through new football/soccer boots.
  Rick then takes him to his lab, where ‘consensual science’ has Mo Salah transferring his gifts of ‘dribbling and finishing’ and Vivianne
  
  Read more

• Liquid Death enlists comedian Bert Kreischer as chicken wing-eating ‘fitness instructor’

  20-07-2022 13:01
  
  Canned water brand Liquid Death has roped in stand-up comedian Bert Kreischer to stand in as a fitness influencer to highlight why hydration is important.
  The advertising campaign ‘Body by Bert’ features Kreischer in shiny blue briefs and a pink crop top – plus legwarmers – taking viewers through a 10-minute 80s-style workout video that instructs viewers how to get a body just like his.
  His exercise routine consists of stuffing jalapeño poppers in his mou
  
  Read more

• Is Resident Evil’s immersive 3D zombie ad too scary for a public space?

  20-07-2022 13:00
  
  3D out-of-home (OOH) billboards, a new technology enabling the creation of hyper-realistic ads that drive engagement, offer a whole new canvas to advertisers – but will horror advertisers in particular bite off more than they can chew? 
  While the sector is creating groundbreaking displays, Netflix’s latest series Resident Evil recently revealed a 3D NYC billboard, with a realistic zombie-like creature (a licker, if you know the lore) violently escaping from a glass cag
  
  Read more

• Canadian Invasion: Rethink’s Aaron Starkman on putting people over growth

  20-07-2022 13:00
  
  In this series, The Drum speaks with a collection of agencies hailing from the Great White North to learn about their origins, their unique approaches to solving problems, their plans for growth and the challenges they’ve had to overcome. Here’s a look at how Rethink is, well, rethinking the rules of marketing. 
  During the darkest days of the Covid-19 pandemic, ad agencies around the world worked busily to invent new messages that would light some fires of joy and hope in t
  
  Read more

• 5 of the best women’s football ads ever, including ING, Nike and more

  20-07-2022 13:00
  
  As part of The Drum’s Sports Marketing Deep Dive, we turn our attention to women’s football and the role of advertising in progressing the narrative around the game.
  It’s no secret that women in sports have had to fight hard to be taken seriously and gain similar opportunities as their male counterparts – shockingly, it wasn’t until 1997 that The FA outlined plans to develop the women’s game from grassroots to an elite level.
  As we take in Euro 2022 and enjoy
  
  Read more

• Empowering Nationwide spot demonstrates importance of respect in sport

  20-07-2022 12:47
  
  Nationwide Building Society has joined a growing tide of brands embracing grassroots women’s football with a new spot showcasing talented young footballers.
  Showing adults the consequences of their words and actions, ‘Respect Starts Small’ demonstrates the benefits of support from the sidelines in early childhood – particularly in an environment where online hate against women in football remains prevalent.
  Marking a three-year partnership with The Football Associati
  
  Read more

• The 6 trends that will dominate the next decade of sports marketing

  20-07-2022 12:30
  
  At a recent roundtable with some of the best sports marketers in the business, hosted by The Drum Network, our panel closed the show with a sporting favorite: a little future-gazing. For The Drum’s Sports Marketing Deep Dive, we’ve compiled their responses to the question: what one trend will shape the next decade in this fast-moving space?Nick Addecott, director of sports and entertainment, The Maverick Group: The age of first-party data
  We’ve already started to see a foc
  
  Read more

• Media spotlight: YouTuber Max Fosh takes celebs on Fantasy Road Trips in a Toyota Yaris

  20-07-2022 12:12 via campaignlive.co.uk
  
  LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.
  
  Read more

• Foot and mouth disease found in Australia - Inside FMCG

  20-07-2022 12:10 via insidefmcg.com.au
  
  Foot and mouth disease found in Australia  Inside FMCG
  
  Read more

• Pilgrims Choice shows foodies getting territorial over cheese dishes in witty TVC

  20-07-2022 12:02
  
  The latest advertising campaign from cheese brand Pilgrims Choice shows the lengths people will go to not to share their tasty snacks. 
  The cheddar brand is championing its great taste as a point of differentiation in the marketplace to drive purchase and consumption via five separate executions, including a wordless exchange demonstrating the irresistible pleasure of cheese-topped nachos.
  Louise Martell, chief strategy officer at independent agency Yonder Media, said: “For a category
  
  Read more

• HUL clocks robust growth but Street has mixed emotions about the FMCG giant - CNBCTV18

  20-07-2022 11:54 via cnbctv18.com
  
  HUL clocks robust growth but Street has mixed emotions about the FMCG giant  CNBCTV18
  
  Read more

• Movers and Shakers: Netflix, Channel 4, McCann, Krispy Kreme, Miroma, FCB and more

  20-07-2022 11:49 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
  Read more

• BBC builds Birmingham Commonwealth Games hype with stop-motion animation

  20-07-2022 11:46
  
  Birmingham is being thrust on to the global stage in a new campaign for the BBC to mark the final preparations for the 2022 Commonwealth Games.
  ‘It’s a Brum Thing,’ created by production house Kode, employs vibrant animation in a collage style to share the buildings, people and culture of the city among the 54 participating nations. 
  Set to It’s a Brum Ting by Friendly Fire Band, the 2D animation brings local heroes such as comedian Lenny Henry and musician Ozzy
  
  Read more

• Ad of the Day: Magnum reacts to UK meltdown with elegant ice-cream posters

  20-07-2022 11:31
  
  .
  With temperatures in the UK soaring to a startling 40C, ice-cream makers Magnum and creative agency partner Lola MullenLowe Madrid released a poster campaign encouraging the public to enjoy one of its sweet treats, albeit quickly before it melts.
  This stylish campaign is comprised of five different poster designs that were distributed on bus shelters, with copy reading: ‘On the hottest day ever, enjoy it before it melts.’ 
  Loading...
  “The whole of the UK is feeling the h
  
  Read more

• Netflix says ad tier is coming ‘early 2023’ as subscriber losses mount

  20-07-2022 11:02 via campaignlive.co.uk
  
  Streaming giant teases details of its advertising offering and why it chose to partner Microsoft as it reports losses of nearly one million subscribers in Q2.
  
  Read more

• Waitrose seeks new customer director after Martin George steps down

  20-07-2022 10:23 via campaignlive.co.uk
  
  Veteran marketer is the latest figure to depart the John Lewis Partnership.
  
  Read more

• Everything you need to know to create social like a superfan

  20-07-2022 09:00
  
   
  As part of The Drum’s Sports Marketing Deep Dive, Robbie Spargo of digital content agency Little Dot Sport, who works with brands from The FA to Formula E, takes us through the process of understanding the reality of why people watch and follow sport and using this to bring sporting moments to life on social media.
  Sport produces ridiculous highs, bottomless lows, funny stories, uplifting stories, nuanced debates and social change.
  But where this once t
  
  Read more

• Price Hikes Across FMCG Products In Last Month | ET Now - Times Now

  20-07-2022 08:52 via timesnownews.com
  Price Hikes Across FMCG Products In Last Month | ET Now  Times Now
  
  Read more

• ‘I founded Media Bounty out of necessity’: Jake Dubbins on ethics and calling out bullshit

  20-07-2022 08:00
  
  Jake Dubbins is managing director of Media Bounty, a London-based agency he co-founded back in 2008; he’s also co-founder and co-chair at ethical ad coalition the Conscious Advertising Network. We sat down with Dubbins to talk wearing two hats, founding an agency “out of necessity,” and what sustainability could look like in an industry dependent on consumption.
  Jake Dubbins, co-founder of creative and media agency Media Bounty, tells The Drum that the agency was founded &ldquo
  
  Read more

• As sports enter the metaverse, could brands win big?

  20-07-2022 08:00
  
  The metaverse is the marketing industry’s current favorite repository of dreams, as brands and their agencies alike continue to hope that it will bring transformative possibilities in every sector. For The Drum’s Sports Marketing Deep Dive, Hannah Thompson, group media director at agency Tug, tells us that sport is no different: hopes of major transformation are real, and supported by genuinely exciting developments. But smart brands will proceed gradually.
  Settling down in your livi
  
  Read more

• As sponsorship evolves, sports marketing is no longer a game

  20-07-2022 08:00
  
  Has sponsorship lagged behind other channels in sports marketing? Yes, says TrunkBBL’s managing director Adam Britton – but it doesn’t have to be that way. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is headed next.
  As I sit in my seat at Villa Park watching my beloved Aston Villa, it’s not just Ollie Watkins’s missed opportunities that frustrate me. As a marketer, it irks me to see a vast array of sponsorsh
  
  Read more

• Recall: Harris Smokehouse Smoked Fish - Inside FMCG

  20-07-2022 07:45 via insidefmcg.com.au
  
  Recall: Harris Smokehouse Smoked Fish  Inside FMCG
  
  Read more

• Kellogg releases Rice Bubbles in Multigrain form - Inside FMCG

  20-07-2022 07:45 via insidefmcg.com.au
  
  Kellogg releases Rice Bubbles in Multigrain form  Inside FMCG
  
  Read more

• Recall: Herbie's Spices Raita Spice Blend - Inside FMCG

  20-07-2022 02:59 via insidefmcg.com.au
  
  Recall: Herbie's Spices Raita Spice Blend  Inside FMCG
  
  Read more

• Netflix Q2 earnings: subscriber bleed slows, company readies for 2023 ad tier rollout

  20-07-2022 02:13
  
  The streaming giant on Tuesday unveiled its financial results for the second quarter. While subscription numbers continue to tank, losses beat projections and company leadership expressed optimism about the future as it prepares to launch its ad-supported tier early next year.
  Netflix today posted its highly-anticipated second-quarter earnings, which revealed that the video streaming titan beat estimates concerning subscriptions and share prices.
  The news comes amid a firestorm that followed Net
  
  Read more

• Netflix Q2 earnings: subscriber bleed slows and company readies for 2023 ad tier rollout

  20-07-2022 02:13
  
  On Tuesday the streaming giant unveiled its financial results for the second quarter. While subscription numbers continue to tank, losses beat projections and company leadership expressed optimism about the future as it prepares to launch its ad-supported tier early next year.
  Netflix today posted its highly-anticipated second-quarter earnings, which revealed that the video streaming titan beat estimates concerning subscriptions and share prices.
  The news comes amid a firestorm that followe
  
  Read more

• M&C Saatchi London and Queer Britain open UK’s first LGBTQ+ museum

  20-07-2022 01:01
  
  Creative agency M&C Saatchi London and Queer Britain are continuing their long-standing partnership by launching the UK’s first-ever LGBTQ+ museum at Granary Square, King’s Cross.
  Following a soft launch period, the museum’s first physical home officially opens today with an inaugural exhibition titled ‘We Are Queer Britain.’ The show will include Oscar Wilde’s prison cell door, the stage outfit that Years and Years’ Olly Alexander came out in and a
  
  Read more

• ASA clears Samsung’s controversial solo female jogger ad

  20-07-2022 01:00
  
  The Advertising Standards Authority (ASA) has cleared a Samsung ad that was under investigation due to its depiction of a woman running alone at night.
  The campaign featured the tagline ’I run on a different schedule, mine’ and sought to demonstrate the various situations in which women might choose to exercise. However, a section of the ad showed a woman running at 2am through a city street lit only by street lights, wearing Samsung-branded wireless earbuds.
  It sparke
  
  Read more

• Omnicom grows organically in Q2, but revenue remains flat

  20-07-2022 00:54 via campaignlive.com
  
  Growth projections slow as the holding company remains cautious in an unpredictable macroeconomic environment.
  
  Read more

Follow @FMCGNewsUK on Twitter!