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-
Ad tech pros react to Google cookie extension
via campaignlive.comGoogle will extend support for third-party cookies until 2023. -
Samsung Galaxy & Depop make appeal to Gen Z 'side hustlers' with new partnership
Samsung Galaxy today announced a new partnership with popular fashion resell platform Depop. The union aims to help sellers on the peer-to-peer social app optimize their impact among Gen Z users looking to enhance their unique looks and sell more effectively. Supported by a joint ad campaign, the new partnership also seeks to capitalize on the growing ‘side hustle’ trend among younger consumers who are looking to make extra cash by selling their clothes and accessories online.
What t -
Google postpones the death of the cookie until 2023
In a move that’s rattled the global technology and marketing sectors, Google has today announced it will delay the deprecation of the third-party cookie — the ubiquitous tool used to track users’ activities across the web. The company originally planned to sunset the technology in early 2022. Here’s what you need to know.
Google has long been the gatekeeper of the third-party cookie, the seemingly omnipresent technology lurking in the background of nearly every website an -
ITV to move all London staff to White City
Two thousand staff from three locations will be based together for the first time. -
Send a cheeky ‘Cannes-dolence’ card and help support mental health
Awards season can be a stressful time for creatives – so Mark Kelly decided to inject a bit of fun into it. -
Future of Media: Food ad ban, QR's rise, AR imitating life
Following on from our Creative Transformation Festival, we've nearly completed our Mobile deep-dive.
Food and Free Thought
The UK gov's going to try and ban HFSS (high fast, sugar and salt) food ads from TV and online before 9pm in the UK from 2023. Or at least it says it will.
Initial thoughts: in digital, is this even possible? Advertisers can barely land their ads on the right page and reach real eyes, and with third-party cookies in the air, is the 9pm embargo even -
Cannes Lions: Carrefour, Marcel Paris take creative business transformation Grand Prix
via campaignlive.comAB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative e-commerce Grand Prixs. -
As m-commerce takes the world contactless, should agencies follow suit?
Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use afterwards. But are there risks to businesses and consumers? For our deep dive into all things Mobile, columnist Samuel Scott looks into the issue.
My stepfather still writes checks rather than use debit cards, even though he holds up store lines and annoys everyone. Why? He says it prevents careless overspending. And he represents both an opportunity and a problem f -
Subway dismisses fishy claims about its tuna sandwiches
via campaignlive.comThe sandwich chain contends its tuna sandwiches actually do contain tuna, adding that DNA testing is not reliable. -
Creature signs up ad school hopeful whose fundraising story went viral
Adi Hussain started a three-month contract at the agency this week. -
'It was the best jury for me, ever': Merlee Jayme on Lions judging
via campaignlive.comThe Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'. -
Editors’ picks: The best Ryan Reynolds ads of all time
Ryan Reynolds has turned advertising on its head during the past three years with the launch of his creative agency Maximum Effort. So much so that when we were pitched a story about Maximum Effort being acquired by a CTV player called MNTN, we thought we were being had. Well, the news is real and it appears Reynolds has done it again after selling Aviation Gin to Diageo for a small fortune. In honor of this news, The Drum decided to celebrate Reynolds' good fortune with a look back at five of o -
Cannes Lions: W&K takes Creative Effectiveness Grand Prix for Nike’s Crazy Dreams
Burger King, Mastercard, Unilever, Woojer and Telenor Pakistan work also wins Grands Prix on day four. -
Unilever, Mastercard, The Big Issue: rolling blog of top Cannes Lions Grand Prix winners
With fewer luxury yachts, carafes of rosé, and consequential hangovers, Cannes Lions 2021 allows for a more sober focus on the creative award winners, born out of a year like no other.
When the pandemic took hold in 2020, it felt like creativity as we knew it was under attack. How could you create Grand Prix-worthy work when you’re locked down or with limited production?
Okay, perhaps there were one-too-many video call ads, but out of adversity came some of the most impactful work c -
New-business rankings: 24 June 2021
Campaign's new-business rankings show the new business performance of media and creative agencies. -
‘Stupid, idiotic, pointless waste of effort’: marketers react to junk food ad ban
The UK government has reportedly brainstormed a ban on advertising foods high in fat, sugar and salt (HFSS) online and on TV before 9pm in an attempt to tackle the obesity crisis in children worsened by lockdown-forced inactivity. The Drum explores why the regulations are leaving a bad taste in the mouth of marketers.
The affected brands, narrowly branded as junk food by many, are rallying against the announcement. Setting the tone, one senior ad exec speakin -
Former Ogilvy and Saatchi creative lead Robin Smith joins Receptional
Receptional – the Bedford-based digital marketing agency, which specializes in the finance, sports and gaming sectors – has appointed Robin Smith as its first creative director.
Smith brings over 35 years of experience across design and creative leadership roles in some of the world’s top agencies. His work – for clients such as Audi, Ikea and Sprite – has won more than 100 creative and effectiveness awards since 2008, including Cannes, Clio, D&AD and Effies.
Sm -
McNROE Consumer’s Ankit Daga set to launch new FMCG venture - BusinessLine
McNROE Consumer’s Ankit Daga set to launch new FMCG venture BusinessLine -
Fmcg suppliers facing 'biggest costs crisis since 2007' - The Grocer
via thegrocer.co.ukFmcg suppliers facing 'biggest costs crisis since 2007' The Grocer -
Pick of the Week: Deliveroo has tapped into a progressive truth about English identity
Forget Brexit: this country has always been about embracing global culture. -
How Instagram is creating a virtuous circle between creators and platforms
The stars of social media now exercise considerable power within the platforms, leading to a flurry of initiatives designed to tempt them to pick a single berth. As part of our deep dive into everything Mobile, we look at Instagram‘s latest plan to make itself the definitive home for creators.
Individual creators have more cachet on social media than ever before. With the pendulum swinging back towards payments for user-generated content and a race between platforms to sign up exclusive st -
Unilever says ‘United We Stand’ in new Pride campaign
Unilever’s latest campaign, ‘United We Stand’, shines a light on a range of lived experiences of the LGBT+ community across the UK, the film celebrating untold stories of Pride as part of advertiser’s ongoing commitment to support a more inclusive society.
The short-film series, directed by film-maker Jess Kohl, shares voices and experiences of queer British life that often go unnoticed by mainstream media.
Stories include Aamir and Amir, who were the first gay Sout -
AR, the metaverse and why marketers need to be thinking about the new ‘spatial web’
Some said AR was dead. Today’s technologists disagree. Whether it’s reimagining how we shop, fueling the growth of the creator economy or inching us closer to the edge of the metaverse, today’s mobile AR ecosystem is laying the foundations for new modes of interacting with the world. As part of The Drum’s special Mobile Deep Dive, we dig into the latest goings-on in mobile AR – and scope out what’s on the horizon.
In a 2016 New Yorker article, tech writer -
HFSS ban given the green light – though loopholes exist
SMEs will be exempt from the ban, and brand-only advertising will be permitted. -
How are you keeping the Cannes spirit alive this week?
A wide varities of Provençal rosés is available in your local supermarket, but how about that certain, as the French would say, 'I don't know what'? -
Guerillascope launch campaign for antiperspirant-deodorant brand Mitchum
Antiperspirant-deodorant brand Mitchum has teamed up with Guerillascope to drive sales through a combination of linear TV and VOD advertising.
The media strategy launches on June 25 and will encompass 20-second TV spots across channels such as Channel 4, ITV2, Channel 5, Sky Atlantic and E4 over the following weeks.
This activity will be complemented with VOD placements on All4, Sky Go and ITV Hub – the latter concentrated on Euro 2020 coverage and the new series of Love Island. The campai -
‘We would never have used QR codes a year ago’: how EE got shoppers mobile again
EE’s foray into gamified AR turned heads on the high street earlier this year as it invited people back into its stores. As part of our deep dive into all things Mobile, we talk to the mobile network operator and its agency, Publicis Poke, about how they made the campaign – and about their new-found love of QR codes.
High street shops in the UK are facing an uphill battle to entice customers inside. This spring, however, an augmented reality (AR) activation created by Publi -
Social commerce broke through during the pandemic – and brands need to be paying attention
As part of our deep dive into all things Mobile, Stephen Warrington, global vice-president of e-commerce and retail at Jellyfish, explains why brands need to make their e-commerce strategy social today, not tomorrow.
Before the Covid-19 pandemic, shoots of commerce functions had already started to appear on the likes of Facebook, Instagram and Snapchat. But, for one reason or another, social media platforms didn’t have a permanent seat at the e-commerce table.
Fast forward 18 mo -
Not price rise! FMCG players find other ways to fight inflation - Business Today
via businesstoday.inNot price rise! FMCG players find other ways to fight inflation Business Today -
Mobile commerce is set to supercharge AR: here’s what you need to know
Augmented reality has taken a few major leaps in recent years, and e-commerce functions look set to provide it with a breakthrough role. For our deep dive into everything mobile, Adam Mingay, client partnerships manager at Unit9, picks the tech to look out for in the near future.
The evolution of mobile AR over recent years, from social gimmick to cornerstone of innovation, has been fascinating to watch. With the recent and rumored advancements in hardware and software, it really does feel like -
Meet the Media Minds: Clare Chapman, EVP & head of media, Essence
Adland has a tendency to fixate on creativity at the expense of those planning, buying and executing campaigns. But no longer. In The Drum’s newest series, Meet the Media Minds, we dig into the creative ways the world’s biggest media agencies are navigating the digital waves. In the hot seat is Clare Chapman, executive vice-president and head of media at Essence (who wrote a really good gaming explainer for us earlier this year).
What would be your first lesson for a newbie buyer?
Ac -
FMCG companies log sales growth after Unlock 2.0 - ETRetail.com
FMCG companies log sales growth after Unlock 2.0 ETRetail.com -
Australian-first greengrocer scholarship recognises overlooked profession - Inside FMCG
Australian-first greengrocer scholarship recognises overlooked profession Inside FMCG -
Sara Tate quits TBWA\London
Chief executive plans to develop a new career as a consultant and leadership coach.
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