Coty’s former chief marketing officer, Ukonwa Ojo, has been named as MAC Cosmetics’ first senior vice-president for global marketing.
Ojo, a finalist for the WFA’s global marketer of the year title, departed Coty in January. The role of chief marketing officer for consumer beauty was filled in May by Fiona Hughes, formerly chief marketing officer of coffee maker Jacobs Douwe Egberts.
Ojo will join MAC on 2 December in the newly-created role of senior vice-president for global m
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-
MAC Cosmetics names Coty’s Ukonwa Ojo as first global marketing SVP
-
Facebook moves to pacify cautious advertisers with whitelisting and brand safety tools
Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling out two whitelisting tools and a host of product updates designed to ‘maintain a high-quality ecosystem’.
Before today (20 November), advertisers could already view where their ads might appear and where they did appear, and control where they appeared within content.
They could also build a block list to prevent ads from appearing on specific publishers and add inventory filters to avoid being -
'Make your voice heard': industry urged to take part in creative culture audit
Benchmarking exercise is 'first of its kind'. -
Visa partners Guardian to celebrate high street
Campaign spans audio, video, online, print and social. -
Elliot Willis promoted to managing director of The Hook Group with sights set on US
Elliot Willis has been promoted from commercial director to managing director at social marketing and media group The Hook Group, just as it sets its sights on US expansion.
The start-up, founded by Andy Fidler and Gordon Bennell, is made up of two in-house divisions; the social marketing agency, The Hook Labs, and its media brand, The Hook. As managing director, Willis will build on UK success, and help it ease into the US by growing the sales, marketing and operations teams.
Andy Fi -
Boots tailors shopping experiences with Christmas activations
Soho pop-up turns concept of love upside down with furniture on ceiling. -
Legal & General picks Carat and Havas for media
Incumbent is Mindshare, which won business in 2015. -
Former 8 Outdoor boss launches new digital out of home business
Foris Outdoor says it will launch 500 large format digital roadside screens by the end of 2021. -
Former 8 Outdoor boss launches digital out-of-home business
Foris Outdoor says it will launch 500 large-format digital roadside screens by end of 2021. -
Christmas ads 2019: Adland reviews John Lewis, McDonald's and more
Edgar, Archie and Nicholas stand in firing line. -
Brown-Forman awards global creative account to EnergyBBDO
via campaignlive.comArnold Worldwide says farewell to the Jack Daniel's business following decades of service. -
Creative Works of the Week: América Television and Bombas
For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.
For our weekly roundup, many of our reader's tuned into Circus Grey's ad for Peruvian television network América Television.
'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian televisio -
Sky Media partnerships director Rachel Bristow departs
Search for replacement will begin in due course. -
Acast launches free podcaster access as it moves 'way beyond' ads
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model. -
Turkey of the Week: Aldi fails to entertain and Kevin refuses to die with dignity
Kevin returns for the fourth year running, but perhaps that's the, er, root of the problem. -
Ten brands blurring boundaries in personal care and beyond
“They always say time changes things, but you actually have to change them yourself.” Andy WarholAs the early adopter mindset filters out into mainstream thinking and behaviors, brands need no longer target their innovations towards a small group of consumers – the floor is open and the consumer demand growing across all demographics for brand innovation.
The boundaries of what we might have traditionally considered as ‘personal care’ are shifting with brands explor -
YouTube looking more like TV as it adds Nielsen data to Reach Planner
YouTube wants to attract ad dollars away from TV, so it’s turned to Nielsen for help.
The Google-owned video platform is integrating Nielsen TV data into Reach Planner, its audience planning tool within Google Ads launched last April.
Brands are starting to use Google data from Reach Planner to help find audiences fleeing traditional TV, signaling a shift that YouTube isn’t just a targeting play for advertisers.
Kristin MacGregor, US director of video for YouTube, said many ad -
Klarna creates 'pup-up' with dog-grooming services
Shop will feature salon, café and Christmas card-making. -
Elementary Digital unveil new website for UK radiator manufacturer Stelrad
Radiator manufacturer Stelrad Radiators has launched a new website with the assistance of WordPress agency, Elementary Digital.
The new website provides even more information for visitors and has simplified the site's navigation, making it even easier for users to find the information they're after.
Though Stelrad has always prioritised site aesthetic and ensured it's easy-to-use, the new site boasts plenty new and improved features.
The new design provides split user journeys through diffe -
Creative Works: featuring Ford, Progressive, Hennessey and more
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Progressive, Ford, Hennessey and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to exp -
Sainsbury's opens 'giving store' to collect food and gift donations
Family-friendly activation aims to teach children about helping others. -
Prince Andrew BBC fallout: BT joins Advertising Week and KPMG in severing ties with duke
Businesses are continuing to distance themselves from Prince Andrew following a recent BBC interview which probed his links to convicted paedophile Jeffrey Epstein.
BT is the latest brand to sever ties between itself and the Duke of York, confirming on Wednesday (20 November) that it would no longer work with digital skills charity iDEA, of which the royal is a patron.
In a statement, BT said it had been a partner of the organisation since 2017 but stressed its dealings hav -
Prince Andrew BBC fallout: BT joins Advertising Week and KMPG in severing ties with duke
Businesses are continuing to distance themselves from Prince Andrew following a recent BBC interview which probed his links to convicted paedophile Jeffrey Epstein.
BT is the latest brand to sever ties between itself and the Duke of York, confirming on Wednesday (20 November) that it would no longer work with digital skills charity iDEA, of which the royal is a patron.
In a statement, BT said it had been a partner of the organisation since 2017 but stressed its dealings hav -
UKTV marketing chief Zoe Clapp exits
Clapp is leaving broadcaster after 15-year tenure. -
Could collaborative retail save our high streets? Independent retailers should merge to avoid closure
The Collaborative Retail report from Gekko looks at how independent retailers can think more innovately to avoid struggling on the high street
The survey has revealed that independent retailers should think more creatively and work together to avoid going bust.
The report interviewed 2,000 UK adults, with nearly three quarters (73%) admitting that they thought independent retailers should collaborate to come up with innovate ideas like sharing shop space and marketing costs ad cu -
Thinkbox launches free 'media-mix calculator' for advertisers
Brand has also revealed findings from econometric analysis of £1.4bn of media spend by 50 brands. -
Perrigo awards Wavemaker $100m Europe and Australia media account
Wavemaker has won pharmaceutical company Perrigo's $100m media account for Europe and Australia.
Previously held by Publicis, WPP-owned Wavemaker took the business after a competitive pitch involving the main holding groups.
Geert Cools, Perrigo’s chief business officer for branded consumer self-care, said: “The Perrigo team is fully committed to delivering quality, affordable, self-care products that consumers and customers trust. Our European go-to-market strate -
Why Father Christmas is the ultimate influencer and what marketers can learn from him
In today's world of Instagram celebrities and Twitterati, it takes more than just a feature on the evening news and a good press release to win over your customer’s attention. And it seems appropriate that with only a few weeks to go until Christmas, the world’s most enduring and recognised influencer is back on our screens and in our heads again; so, are we talking Kim Kardashian, Zach King, Lily Singh or Kylie Jenner?? Sorry, not this time! 80 years on... it’s Santa Claus.
Mo -
Martin Sorrell's MediaMonks announces merger with India's WhiteBalance
MediaMonks adds 50 experts and intends to double India business in coming six months. -
Mid and West Wales Fire and Rescue Service appoints Brandwidth to create cutting-edge AR-based solution
Mid and West Wales Fire and Rescue Service has appointed digital innovation agency Brandwidth to take on a major new innovation brief.
Following a competitive five-way pitch with 120 respondents, Brandwidth won the bid thanks to its specialism in solving complex technical challenges.
Brandwidth will now partner with the fire and rescue service to develop an x-ray style solution which will give fire commanders the ability to ‘see through walls’ to protect firefighters -
Five things the Johnson v Corbyn TV debate told us about this election campaign
Tim Saunders, a director in Grayling’s public affairs team, gets under the skin of the first head-to-head debate betwene Boris Johnson and Jeremy Corbyn to find out what it can tell us about the rest of the general election campaign.
Last night’s debate was seen as a score draw between Boris Johnson and Jeremy Corbyn, and many have already written it off as an evening that failed to shift the dial in either direction. But it also provided us with a rich seam of clues about the p -
Digital publishers want to grow non-advertising income as display revenue tanks
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. -
Perrigo appoints Wavemaker for European and Australian markets
Publicis Media previously handled business. -
How Harvey Keitel's Winston Wolfe was almost offed by Direct Line before first campaign
For the last four years, Direct Line’s advertising has been fronted by Harvey Keitel’s gangster and fixer Winton Wolfe – a character he brought to life in Quentin Tarantino’s Oscar-winning masterpiece Pulp Fiction back in 1994. But it can now be revealed that the campaign was almost killed off before it even began.
Despite the success the campaign has enjoyed over the years, it turns out Keitel might never have appeared at all if the company’s chief executive h -
How Harvey Keitel's Winston Wolf was almost offed by Direct Line before first campaign
For the last four years, Direct Line’s advertising has been led by Harvey Keitel’s gangster and fixer Winton Wolf. A character he brought to life in Tarantino’s Oscar-winning masterpiece Pulp Fiction back in 1994. However, despite the huge success the campaign has achieved over the years, it turns out it was a close call as to whether he would appear at all if the company’s chief executive had followed his initial instincts over the idea.
Speaking at the Advertising Assoc -
Find out why 51% of employees will move on from their current role in the next year
Workplace trends are changing fast, with keen focus on wellbeing and diversity initiatives from both the employer and the employees, according to a new study from Aspire, a global recruitment agency based in the UK, APAC and the US.
Based on research generated through surveys sent to their clients and candidates, the report’s focus is on wellbeing and diversity initiatives, and the changes brought to the workplace by the millennial generation.
Why is this report necessary?
The fabri -
Coca-Cola launches 'biggest yet' 'Holidays are coming' Christmas campaign
Activity comprises cinnamon-scented station takeover and live-streamed karaoke. -
UKTV CMCO Zoë Clapp steps down after £180m BBC Studios transition
UKTV's chief marketing and communications officer, Zoë Clapp has stepped down after 15 years with the broadcaster.
Clapp has not announced her next move, though the news arrives within the same year that BBC Studios won control over UKTV. The deal saw the BBC's content wing take ownership of seven of its ten free-to-air and pay-TV channels, including Gold and Dave. The deal was valued at £180m.
During her three-year stint as marketing head, Clapp led a 90-str -
S4Capital's MediaMonks merges with WhiteBalance and plans to double India presence
S4Capital, Sir Martin Sorrell’s post-WPP “peanut” is growing, with its flagship brand MediaMonks merging with Delhi-based content creation and production company WhiteBalance.
S4Capital has been rapidly scaling up the capabilities of MediaMonks with a series of mergers. The booming Indian market is of specific strategic importance with this deal expanding upon its Bangalore office and appointment of Poran Malani as director for India.
The group acquires -
Twitter warns Conservatives after 'factcheckUK' rebrand stunt
The Conservatives Party has been rebuked by Twitter after openly goading its political rivals with a rebrand of its official press account as ‘factcheckUK’ for the duration of last night’s ITV leadership debate.
The stunt during the head-to-head between Boris Johnson and Jeremy Corbyn drew the ire of Twitter users and journalists who slammed it for being misleading, and now the social platform has warned it will take "decisive corrective action" if the party tries to pull -
Twitter will not suspend Tories for posing as neutral fact-checkers
Social platform said it would take 'decisive corrective action' if such move were repeated. -
Easyjet commits to offsetting carbon emissions from all flights globally
Move has had frosty reception from environmental campaigners. -
Fresh data scandals envelop health & adtech sectors
The UK Information Commissioner’s Office (ICO) is to weigh in on the security of healthcare websites amid claims personal data is being shared with third-party’s – on the same day it issued a scathing rebuke to adtech firms for retaining personal information.
Concerns over the handling of sensitive medical data centre on an investigation by the Financial Times which used open-source tools to analyse 100 separate health-related websites, only to find that 79% of these allowed th -
Campaign wins BSME business magazine cover of the year
Publication given accolade at magazine editors' awards. -
Why FMCG companies need distribution aggregators to scale - YourStory
via yourstory.comWhy FMCG companies need distribution aggregators to scale YourStory -
UK's top 100 indie agencies revealed in The Drum's 2019 Independent Agencies Census
Jellyfish has retained its crown as the top indie agency in the UK in The Drum's Top 100 Independent Agencies ranking, published today.
The digital marketing shop takes top spot for the second-year running and is followed by Sideshow Group, Brainlabs, Leagas Delaney and George P Johnson in this year's Top 100 list of the nation's best-performing indie agencies.
Agencies earn their place in the Top 100 based on their business performance, as analysed in The Drum’s annual Independent Agencie -
Why integrating search and social is smart marketing strategy
For some time, marketing experts have pointed to the numerous benefits of integrating social and search capabilities. And yet, plenty of obstacles stand in the way despite the benefits this integration can do for your business.
Combined, they can inform your marketing strategy, capture demand, improve results, deliver insights, create efficiencies and encourage fluidity in your processes. They can also lead to social relevance and impact, social reach, focused search growth and search reach for -
Unicef asks children to share how they would change the world for the better
Unicef has launched a campaign for World Children’s Day that asks children what they’d do to change the world for the better.
The campaign targets parents using the idea that people usually ask children for their opinions on small, insignificant things but never the big questions in life. To change that, the charity is asking parents to get their children to write, draw or film what they do to change the world for the better.
The campaign is focused on social media, with the ch -
Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life
VidCon Asia spoke with Coca-Cola’s Sadaf Zarrar about why creating content that is authentic and relatable is crucial, and how the company is taking innovative approaches to video marketing.
Can you explain a bit more about how Coke Studio operates?
Coke Studio is designed to bring Coca-Cola’s values to life. It is a music platform where live collaborative recordings occur. It aims to bridge barriers by using music as a platform to bring people together from different backgrounds, an -
With WeChat Pay and Alipay now accessible to foreigners, how will this benefit brands?
As the influence of China’s e-commerce sites and shopping phenomenon like Singles' Day (11.11) spread globally, international shoppers may have faced frustration and inconvenience of being unable to pay through the local payments ecosystem.
The recent announcement of Alibaba and Tencent providing visitors to China access to payment apps without needing a Chinese bank account, just days before the world’s biggest shopping event, could well be a nod to acknowledging these cha
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