<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-uk/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-uk/profession/advertising/rss/1000/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don't miss out on anything happening in your profession!]]></description><language>en-uk</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Thu, 05 Mar 2026 07:00:00 +0100</lastBuildDate><item><title><![CDATA[Lobbyists send legal threats to councils over anti-wood burner campaigns]]></title><description><![CDATA[At least eight councils receive legal threats alleging flyers criticising wood burners are in breach of advertising codesLobbyists for the UK wood-burning stove industry have threatened councils with legal action over public information campaigns warning of the harms of air pollution.At least eight councils have received legal threats, according to research by the British Medical Journal (BMJ). The Stove Industry Association (SIA), which represents the UK&rsquo;s expanding industry around the bu]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lobbyists-send-legal-threats-to-councils-over-anti-wood-burner-campaigns/</link><pubDate>Thu, 05 Mar 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lobbyists-send-legal-threats-to-councils-over-anti-wood-burner-campaigns/</guid></item><item><title><![CDATA[WPP to sell assets and cut jobs in radical shake-up to counter AI threat]]></title><description><![CDATA[Group aims to be &lsquo;simpler, lower-cost, AI-enabled business&rsquo; and achieve &pound;500m of annual savings by 2028The beleaguered UK advertising group WPP has announced a radical restructure to counter the threat posed by the growth of artificial intelligence, including plans to sell assets and job cuts.Aiming to be &ldquo;a simpler, lower-cost, AI-enabled business&rdquo;, the London-based company laid out plans to achieve &pound;500m of annual savings by 2028, at a cost of &pound;400m ov]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpp-to-sell-assets-and-cut-jobs-in-radical-shake-up-to-counter-ai-threat/</link><pubDate>Thu, 26 Feb 2026 11:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpp-to-sell-assets-and-cut-jobs-in-radical-shake-up-to-counter-ai-threat/</guid></item><item><title><![CDATA[Mumsnet calls for under-16s social media ban with cigarette-style health warnings]]></title><description><![CDATA[Resembling cigarette packet warnings, the ads highlight dangers and urge people to email MPs Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets.The deliberately provocative national advertising campaign calls for all social media to be banned for children under the age of 16. The images on billboards and social media make a number of stark statements related to health. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mumsnet-calls-for-under-16s-social-media-ban-with-cigarette-style-health-warnings/</link><pubDate>Thu, 26 Feb 2026 08:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mumsnet-calls-for-under-16s-social-media-ban-with-cigarette-style-health-warnings/</guid></item><item><title><![CDATA[TfL Facebook ad banned for negative stereotype about black men]]></title><description><![CDATA[Ad was part of campaign to encourage Londoners to intervene if they witness sexual harassment or hate crimeA Transport for London (TfL) ad featuring a black teenage boy verbally harassing a white girl has been banned for &ldquo;perpetuating the negative racial stereotype about black men as perpetrators of threatening behaviour&rdquo;.The Advertising Standards Authority (ASA) said the &ldquo;irresponsible&rdquo; ad &ndash; which was the subject of a complaint &ndash; featured a &ldquo;harmful ste]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tfl-facebook-ad-banned-for-negative-stereotype-about-black-men/</link><pubDate>Wed, 18 Feb 2026 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tfl-facebook-ad-banned-for-negative-stereotype-about-black-men/</guid></item><item><title><![CDATA[UK ad agencies undergo their biggest exodus of staff as AI threatens industry]]></title><description><![CDATA[Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workersAI is indeed coming &ndash; but there is also evidence to allay investor fearsUK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and force the industry to cut jobs and costs.Staff numbers at creative agencies, which are facing acute pressure from the rollout of AI tools that reduce]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-ad-agencies-undergo-their-biggest-exodus-of-staff-as-ai-threatens-industry/</link><pubDate>Fri, 13 Feb 2026 18:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-ad-agencies-undergo-their-biggest-exodus-of-staff-as-ai-threatens-industry/</guid></item><item><title><![CDATA[Super Bowl: Bad Bunny, the ads and everything but the football – as it happened]]></title><description><![CDATA[The biggest US sports night of the year has also seen recent Grammy winner Bad Bunny invite a host of A-list guests for an extravagant half-time performanceBad Bunny&rsquo;s Super Bowl half-time show review &ndash; a thrilling ode to Boricua joySuper Bowl LX: Relentless Seahawks pummel Patriots to claim their second titleWe&rsquo;re drifting dangerously close to the football here, but the teams are taking the field with the now-traditional blessing of some celebrity fans. First up, longtime Seat]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-bad-bunny-the-ads-and-everything-but-the-football-as-it-happened/</link><pubDate>Mon, 09 Feb 2026 05:11:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-bad-bunny-the-ads-and-everything-but-the-football-as-it-happened/</guid></item><item><title><![CDATA[Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products]]></title><description><![CDATA[New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversationsThe Seahawks and the Patriots aren&rsquo;t the only ones gearing up for a fight.AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/battle-of-the-chatbots-anthropic-and-openai-go-head-to-head-over-ads-in-their-ai-products/</link><pubDate>Sat, 07 Feb 2026 17:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/battle-of-the-chatbots-anthropic-and-openai-go-head-to-head-over-ads-in-their-ai-products/</guid></item><item><title><![CDATA[Bald eagles and Lynyrd Skynyrd: is Budweiser’s all-American Super Bowl ad serious?]]></title><description><![CDATA[Featuring an unlikely animal friendship, the commercial boasts enough patriotic iconography to verge on self-parodyThree years after its sister brand, Bud Light, faced a rightwing boycott over a transgender spokesperson, Budweiser&rsquo;s new Super Bowl ad, American Icons, contains absolutely nothing that could be mistaken for social progress. Instead, it features an unlikely friendship between two animals whose blood runs red, white and blue: a bald eagle and a Clydesdale horse, the Budweiser i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bald-eagles-and-lynyrd-skynyrd-is-budweisers-all-american-super-bowl-ad-serious/</link><pubDate>Thu, 05 Feb 2026 23:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bald-eagles-and-lynyrd-skynyrd-is-budweisers-all-american-super-bowl-ad-serious/</guid></item><item><title><![CDATA[Our ducks get the royal treatment too | Brief letters]]></title><description><![CDATA[Duckingham Palace | Child-friendly train travel | Australian Open | Apostrophe confusion | Washing duvet coversFollowing the revelation that King Charles&rsquo;s hens live in Cluckingham Palace (&lsquo;I wasn&rsquo;t going to be diverted,&rsquo; says King Charles about campaign on the environment, 28 January), we are proud to reveal that our flock of egg&#8209;laying ducks lives at Duckingham Palace. It has cutout wooden duck&nbsp;silhouettes on the gables, wooden wine boxes for nesting and stra]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/our-ducks-get-the-royal-treatment-too-brief-letters/</link><pubDate>Mon, 02 Feb 2026 17:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/our-ducks-get-the-royal-treatment-too-brief-letters/</guid></item><item><title><![CDATA[Sydney Sweeney threw bras around the Hollywood sign. I totally get it | Dave Schilling]]></title><description><![CDATA[The actor was promoting her new lingerie line &ndash; and in 2026, marketing requires more than a glossy adI would hate to have to launch a new product in 2026. Imagine a scenario where you&rsquo;ve developed some ingenious new widget that costs millions of dollars to design, produce and bring to market. You could have quit numerous times. You probably wanted to, because there&rsquo;s a new season of The Traitors and you have to catch up. But you never surrendered. You persevered, and your brill]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sydney-sweeney-threw-bras-around-the-hollywood-sign-i-totally-get-it-dave-schilling/</link><pubDate>Thu, 29 Jan 2026 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sydney-sweeney-threw-bras-around-the-hollywood-sign-i-totally-get-it-dave-schilling/</guid></item><item><title><![CDATA[Is the wayward apostrophe in WALE’S LARGEST VAPE SHOP a sign of the times? | Adrian Chiles]]></title><description><![CDATA[I&rsquo;d been catching sight of a billboard displaying what I suspected to be some rogue punctuation every time I drove into Cardiff. This time, I had to stop and capture the evidenceSomething&rsquo;s been bothering me on my commute to Cardiff. I usually take the train, but when I have to drive, just after I&rsquo;ve passed Cardiff City stadium, I always get a red light just before a railway bridge. It&rsquo;s not the red light I object to, it&rsquo;s the giant electronic billboard right there,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/is-the-wayward-apostrophe-in-wales-largest-vape-shop-a-sign-of-the-times-adrian-chiles/</link><pubDate>Thu, 29 Jan 2026 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/is-the-wayward-apostrophe-in-wales-largest-vape-shop-a-sign-of-the-times-adrian-chiles/</guid></item><item><title><![CDATA[Coinbase adverts banned in UK for suggesting crypto could ease cost of living crisis]]></title><description><![CDATA[Advertising Standards Authority says firm advised by George Osborne &lsquo;trivialised risks of cryptocurrency&rsquo;A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis.Coinbase, which appointed the former Conservative chancellor to chair its global advisory council last year, has been told by the UK&rsquo;s advertising watchdog that its adverts were &ldquo;irresponsibl]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coinbase-adverts-banned-in-uk-for-suggesting-crypto-could-ease-cost-of-living-crisis/</link><pubDate>Wed, 28 Jan 2026 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coinbase-adverts-banned-in-uk-for-suggesting-crypto-could-ease-cost-of-living-crisis/</guid></item><item><title><![CDATA[Ads I see online unashamedly lie. Doesn’t Australian consumer law require advertisers not to mislead us?]]></title><description><![CDATA[Advertising shown in Australia cannot be false or misleading, writes policy expert Kat George. But false claims on the internet are vast and regenerativeRead more Australian customer service questionsHow is it that ads on the internet don&rsquo;t seem to be subject to Australian consumer law, which requires advertisers not to mislead consumers? For instance, I am forever being told &ldquo;this new cooling device will cool any room in 10 minutes while using 96% less energy than traditional air co]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ads-i-see-online-unashamedly-lie-doesnt-australian-consumer-law-require-advertisers-not-to-mislead-us/</link><pubDate>Tue, 27 Jan 2026 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ads-i-see-online-unashamedly-lie-doesnt-australian-consumer-law-require-advertisers-not-to-mislead-us/</guid></item><item><title><![CDATA[Marcus Gilbert obituary]]></title><description><![CDATA[Actor who starred as Rupert Campbell-Black in the TV series Riders in the 1990s and in the Rambo and Evil Dead film franchisesThe actor Marcus Gilbert, who has died of throat cancer aged 67, attained sex-symbol status in two television adaptations of Barbara Cartland novels, and then the raunchy drama Riders, based on Jilly Cooper&rsquo;s Rutshire Chronicles series of books.As the bed-hopping Rupert Campbell-Black in Riders (1993), and featuring in around 20 candid sex scenes in the mini-series,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/marcus-gilbert-obituary/</link><pubDate>Wed, 21 Jan 2026 16:03:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/marcus-gilbert-obituary/</guid></item><item><title><![CDATA[ChatGPT to start showing ads in the US]]></title><description><![CDATA[Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI productChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that the San Francisco firm would turn to a potential cashflow model on top of its current subscriptions. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/chatgpt-to-start-showing-ads-in-the-us/</link><pubDate>Fri, 16 Jan 2026 19:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/chatgpt-to-start-showing-ads-in-the-us/</guid></item><item><title><![CDATA[X UK revenues drop nearly 60% in a year as content concerns spook advertisers]]></title><description><![CDATA[Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imageryBusiness live &ndash; latest updatesUK revenues at Elon Musk&rsquo;s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform&rsquo;s content.News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/x-uk-revenues-drop-nearly-60-in-a-year-as-content-concerns-spook-advertisers/</link><pubDate>Fri, 09 Jan 2026 13:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/x-uk-revenues-drop-nearly-60-in-a-year-as-content-concerns-spook-advertisers/</guid></item><item><title><![CDATA[Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?]]></title><description><![CDATA[In today&rsquo;s newsletter: As new rules ban TV and online ads for high-fat, salt and sugar products&#8203;, the curbing of junk food marketing has found cross-party supportGood morning. The television and online advertising landscape changed yesterday, as regulations came into force across the UK limiting the amount of &ldquo;less healthy&rdquo; food and drink products that can be shown during the daytime and online, in an attempt to reduce obesity in the UK.For today&rsquo;s newsletter I spok]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tuesday-briefing-will-a-ban-on-advertising-junk-food-help-to-tackle-obesity-in-the-uk/</link><pubDate>Tue, 06 Jan 2026 07:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tuesday-briefing-will-a-ban-on-advertising-junk-food-help-to-tackle-obesity-in-the-uk/</guid></item><item><title><![CDATA[The Guardian view on the junk food advertising ban: shaping tastes is a job for government | Editorial]]></title><description><![CDATA[Weight-loss drugs cannot solve the problem of poor diet. Ministers are right to demand healthier food and promotionsAfter years of wrangling, from this week new rules shield children in the UK from junk food advertisements. Those featuring processed food and drink products in 13 categories &ndash; including soft drinks with added sugar, crisps, chocolate and sweets &ndash; are now banned online, and can only be shown on broadcast TV after 9pm. In a month already strongly associated with the givi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-guardian-view-on-the-junk-food-advertising-ban-shaping-tastes-is-a-job-for-government-editorial/</link><pubDate>Mon, 05 Jan 2026 20:04:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-guardian-view-on-the-junk-food-advertising-ban-shaping-tastes-is-a-job-for-government-editorial/</guid></item><item><title><![CDATA[Ban on TV junk food advertising before 9pm comes into force in UK]]></title><description><![CDATA[Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesityA ban on junk food advertising on TV before 9pm and a total ban online has come into force as the government attempts to tackle the childhood obesity crisis.Under the rules, which will be enforced by the Advertising Standards Authority (ASA) 13 categories of products can no longer be advertised on TV before the watershed or at any time online. The banned products are high in f]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ban-on-tv-junk-food-advertising-before-9pm-comes-into-force-in-uk/</link><pubDate>Mon, 05 Jan 2026 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ban-on-tv-junk-food-advertising-before-9pm-comes-into-force-in-uk/</guid></item><item><title><![CDATA[‘Social listening’: Unilever seeks to capitalise on Vaseline’s TikTok moment]]></title><description><![CDATA[Multinational boosts online chatter after social media users showcase product&rsquo;s widespread use in life hacksAs a product discovered more than 150 years ago on a Pennsylvania oilfield, the humble pot of Vaseline may not seem like an obvious target for social media algorithms.Yet the brand&rsquo;s emergence as a TikTok talking point has placed it at the forefront of an advertising revolution, in which large companies are spending big on content creators and putting fewer resources into promo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/social-listening-unilever-seeks-to-capitalise-on-vaselines-tiktok-moment/</link><pubDate>Fri, 02 Jan 2026 12:46:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/social-listening-unilever-seeks-to-capitalise-on-vaselines-tiktok-moment/</guid></item><item><title><![CDATA[UK ministers face increased pressure to restrict gambling ads]]></title><description><![CDATA[Polling indicates strong public backing for a much less permissive approach to promotion, including sponsorshipMinisters will come under mounting pressure to introduce curbs on gambling advertising this year, as MPs and campaigners latch on to polling that indicates widespread public support for tougher restrictions.Policies affecting gambling have been the subject of fierce debate over recent years, leading to stricter regulation of the &pound;12.5bn-a-year sector and higher taxes announced in]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-ministers-face-increased-pressure-to-restrict-gambling-ads/</link><pubDate>Thu, 01 Jan 2026 12:41:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-ministers-face-increased-pressure-to-restrict-gambling-ads/</guid></item><item><title><![CDATA[The hill I will die on: Enough of the ‘Hey you!’ faux-friend nonsense. You’re a business, not my mate | Max Fletcher]]></title><description><![CDATA[No, your communications don&rsquo;t make me feel valued as an individual. A &lsquo;Dear&rsquo; or &lsquo;Sir&rsquo; wouldn&rsquo;t hurt once in a whileHow do you feel when big corporations address you directly? (In other words, when they use the second-person pronoun &ldquo;you&rdquo; in their communications.) Do you feel like you&rsquo;re valued? That you&rsquo;re being treated as an individual? Or does it make you want to grab their CEO by the scruff of the neck and tell them to shut up?It&rsq]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-hill-i-will-die-on-enough-of-the-hey-you-faux-friend-nonsense-youre-a-business-not-my-mate-max-fletcher/</link><pubDate>Thu, 01 Jan 2026 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-hill-i-will-die-on-enough-of-the-hey-you-faux-friend-nonsense-youre-a-business-not-my-mate-max-fletcher/</guid></item><item><title><![CDATA[ITV agrees to invest £3m in fitness app created by Joe Wicks]]></title><description><![CDATA[The Body Coach app, launched in pandemic, will advertise on ITV&rsquo;s channels and video platform ITVX under dealThe broadcaster ITV has agreed to invest up to &pound;3m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by getting people exercising in their living rooms during the Covid pandemic.It is the latest deal made through the group&rsquo;s media for equity investment fund ITV AdVentures Invest. As part of the agreement, The Body Coach will advertise]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itv-agrees-to-invest-3m-in-fitness-app-created-by-joe-wicks/</link><pubDate>Wed, 31 Dec 2025 16:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itv-agrees-to-invest-3m-in-fitness-app-created-by-joe-wicks/</guid></item><item><title><![CDATA[Advertising by post: nobody wants this | Letters]]></title><description><![CDATA[Daniel Owen would welcome the demise of postal marketing, while Marlene McAndrew asks why charities repeatedly send appeals to the same peopleI am prepared to accept the demise of letter writing discussed in your editorial (The Guardian view on sending letters: the writing&rsquo;s on the wall, 22 December) if it also means the abolition of all forms of postal marketing.In an online age, the obscene environmental cost alone of printing and&nbsp;distributing large volumes of paper material, 99% of]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-by-post-nobody-wants-this-letters/</link><pubDate>Mon, 29 Dec 2025 18:44:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-by-post-nobody-wants-this-letters/</guid></item><item><title><![CDATA[Gambling firms spent nearly £5m to advertise on TfL since London mayor’s ban pledge]]></title><description><![CDATA[Sadiq Khan&rsquo;s office blames delay on lack of government guidance on links between gambling ads and harmGambling companies have spent nearly &pound;5m to advertise on the London transport network since Sadiq Khan pledged to stop them from doing so, amid a prolonged impasse between the mayor&rsquo;s office and the government.Khan said during his 2021 mayoral election campaign that he would order Transport for London (TfL) to extend a ban on junk food ads to cover online casinos and bookmakers]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gambling-firms-spent-nearly-5m-to-advertise-on-tfl-since-london-mayors-ban-pledge/</link><pubDate>Mon, 29 Dec 2025 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gambling-firms-spent-nearly-5m-to-advertise-on-tfl-since-london-mayors-ban-pledge/</guid></item><item><title><![CDATA[Changing channels: TV streaming at turning point as most UK subscribers opt for ads]]></title><description><![CDATA[Viewers hoping to cut bills driving switch from once-normal advert-free subscriptions now charging a premiumThe number of UK streaming subscribers on packages that include commercials has overtaken those on higher-priced ad-free plans for the first time, in a milestone for British television.The change marks a turning point for an industry that used to reject the idea of interrupting viewing with ad breaks as a relic of broadcast TV &ndash; a view championed in particular by Netflix.AppleSkyTesc]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/changing-channels-tv-streaming-at-turning-point-as-most-uk-subscribers-opt-for-ads/</link><pubDate>Fri, 26 Dec 2025 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/changing-channels-tv-streaming-at-turning-point-as-most-uk-subscribers-opt-for-ads/</guid></item><item><title><![CDATA[Match the celeb to the panto – and other puzzlers in our bumper Christmas culture quiz]]></title><description><![CDATA[From corny adverts to snowy murder plots, test your knowledge with these seasonal questions&bull; In the mood for more? For all our crosswords and sudoku, as well as our new football game, On the Ball, and film quiz, Film Reveal, download the Guardian app. Available in the Apple App Store and Google Play. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/match-the-celeb-to-the-panto-and-other-puzzlers-in-our-bumper-christmas-culture-quiz/</link><pubDate>Mon, 22 Dec 2025 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/match-the-celeb-to-the-panto-and-other-puzzlers-in-our-bumper-christmas-culture-quiz/</guid></item><item><title><![CDATA[Christmas ads put on a diet as UK ban on TV junk food advertising bites]]></title><description><![CDATA[Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 JanuaryThe festive season is traditionally a time of national culinary overindulgence but eagle-eyed viewers may have noticed that this year&rsquo;s crop of big-budget Christmas TV ads have been decidedly lean and sugar-free.From Tesco and Waitrose to Marks &amp; Spencer and Asda, the UK&rsquo;s biggest exponents of extravagant festive food marketing have put their Christmas]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/christmas-ads-put-on-a-diet-as-uk-ban-on-tv-junk-food-advertising-bites/</link><pubDate>Sat, 20 Dec 2025 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/christmas-ads-put-on-a-diet-as-uk-ban-on-tv-junk-food-advertising-bites/</guid></item><item><title><![CDATA[Who had the trickiest job this year? The makers of joyful, uplifting Christmas ads | Zoe Williams]]></title><description><![CDATA[How do you sell turkey and all the luxury trimmings when the world&rsquo;s in chaos and the cost of living crisis continues? It&rsquo;s no surprise that this year&rsquo;s adverts are a complicated lotThere can&rsquo;t be anyone skirting closer to burnout, more deserving of our sympathy and complicated respect, than the people who conceive Christmas ads. The goal is straightforward: make people feel good about Christmas so that they spend more than they otherwise might. Amp up the love and affect]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/who-had-the-trickiest-job-this-year-the-makers-of-joyful-uplifting-christmas-ads-zoe-williams/</link><pubDate>Mon, 15 Dec 2025 17:36:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/who-had-the-trickiest-job-this-year-the-makers-of-joyful-uplifting-christmas-ads-zoe-williams/</guid></item><item><title><![CDATA[‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash]]></title><description><![CDATA[Commercial in Netherlands depicting festival-season chaos at &lsquo;most terrible time of year&rsquo; prompted flurry of criticism online McDonald&rsquo;s says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online.The ad, titled &ldquo;the most terrible time of the year&rdquo;, depicts scenes of Christmas chaos, with Santa caught in a traffic jam and a gift-laden Dutch cyclist slipping in the snow. And the message? Retreat to a McDonald&rsquo;s]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ruined-my-christmas-spirit-mcdonalds-removes-ai-generated-ad-after-backlash/</link><pubDate>Thu, 11 Dec 2025 03:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ruined-my-christmas-spirit-mcdonalds-removes-ai-generated-ad-after-backlash/</guid></item><item><title><![CDATA[Channel 4 poaches new chief executive Priya Dogra from Sky]]></title><description><![CDATA[Head of advertising and data at Sky will lead C4&rsquo;s response to threatened Comcast takeover of ITVChannel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history.Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky&rsquo;s advertising, data and new revenue, as its new chief executive. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/channel-4-poaches-new-chief-executive-priya-dogra-from-sky/</link><pubDate>Wed, 10 Dec 2025 01:10:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/channel-4-poaches-new-chief-executive-priya-dogra-from-sky/</guid></item><item><title><![CDATA[UK campaigners condemn ‘creepy’ digital billboards that can track viewers’ responses]]></title><description><![CDATA[Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British citiesDigital billboards capable of filming viewers&rsquo; responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called &ldquo;creepy as hell&rdquo;.The supplier, 30Seconds Group, says the cameras allow them to track &ldquo;occupant engagement&rdquo; from residents who are a &ldquo;captive audience&rdquo; as they wait for lifts to their]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-campaigners-condemn-creepy-digital-billboards-that-can-track-viewers-responses/</link><pubDate>Tue, 09 Dec 2025 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-campaigners-condemn-creepy-digital-billboards-that-can-track-viewers-responses/</guid></item><item><title><![CDATA[Elon Musk’s X fined €120m by EU in first clash under new digital laws]]></title><description><![CDATA[Ruling likely to put European Commission on collision course with billionaire, and possibly Donald TrumpBusiness live &ndash; latest updatesElon Musk&rsquo;s social media platform, X, has been fined &euro;120m (&pound;105m) after it was found in breach of new EU digital laws, in a ruling likely to put the European Commission on a collision course with the US billionaire and potentially Donald Trump.The breaches, under consideration for two years, included what the EU said was a &ldquo;deceptive&]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elon-musks-x-fined-120m-by-eu-in-first-clash-under-new-digital-laws/</link><pubDate>Fri, 05 Dec 2025 12:25:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elon-musks-x-fined-120m-by-eu-in-first-clash-under-new-digital-laws/</guid></item><item><title><![CDATA[Advertising giant WPP relegated from FTSE 100 after nearly 30 years]]></title><description><![CDATA[Market value of ad group that was once world&rsquo;s largest plummets from about &pound;24bn in 2017 to &pound;3.1bnWPP has been relegated from the FTSE 100 after nearly 30 years, as the advertising multinational struggles to stem an exodus of clients and match the artificial intelligence and data capabilities of rivals.The market valuation of WPP, once the world&rsquo;s largest advertising group, has plummeted from about &pound;24bn in 2017 to &pound;3.1bn. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-relegated-from-ftse-100-after-nearly-30-years/</link><pubDate>Wed, 03 Dec 2025 19:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-relegated-from-ftse-100-after-nearly-30-years/</guid></item><item><title><![CDATA[Nike, Superdry and Lacoste ads banned in UK over ‘misleading’ green claims]]></title><description><![CDATA[Advertising watchdog says all three firms misled shoppers by using term &lsquo;sustainable&rsquo; in paid-for Google advertsAds for Nike, Superdry and Lacoste have been banned in the UK for misleading consumers about the environmental sustainability credentials of their products.The Advertising Standards Authority (ASA) said paid-for Google ads run by all three retailers used terms such as &ldquo;sustainable&rdquo;, &ldquo;sustainable materials&rdquo; or &ldquo;sustainable style&rdquo; without p]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nike-superdry-and-lacoste-ads-banned-in-uk-over-misleading-green-claims/</link><pubDate>Wed, 03 Dec 2025 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nike-superdry-and-lacoste-ads-banned-in-uk-over-misleading-green-claims/</guid></item><item><title><![CDATA[US senators call for investigation of scam ads on Facebook and Instagram]]></title><description><![CDATA[Hawley and Blumenthal cite Reuters reporting that Meta estimated platforms were involved in third of all US scamsUS senators Josh Hawley and Richard Blumenthal have asked the heads of the Federal Trade Commission (FTC) and the Securities and Exchange Commission (SEC) to investigate revenue from ads on Facebook and Instagram that promote scams and banned goods.&ldquo;The FTC and SEC should immediately open investigations and, if the reporting is accurate, pursue vigorous enforcement action where]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-senators-call-for-investigation-of-scam-ads-on-facebook-and-instagram/</link><pubDate>Mon, 24 Nov 2025 13:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-senators-call-for-investigation-of-scam-ads-on-facebook-and-instagram/</guid></item><item><title><![CDATA[UK gambling firms spent ‘astronomic’ £2bn on advertising last year]]></title><description><![CDATA[Calls for Rachel Reeves to increase taxes in budget as estimate outstrips duties collected from online casinosBritish gambling companies spent an &ldquo;astronomic&rdquo; &pound;2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector.Bookmakers, online casinos and slot machine companies spent the sum through a mixture of print and digital promotions, as well as affiliate programmes, where third parties]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-gambling-firms-spent-astronomic-2bn-on-advertising-last-year/</link><pubDate>Sun, 23 Nov 2025 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-gambling-firms-spent-astronomic-2bn-on-advertising-last-year/</guid></item><item><title><![CDATA[Ultra-processed food linked to harm in every major human organ, study finds]]></title><description><![CDATA[World&rsquo;s largest scientific review warns consumption of UPFs poses seismic threat to global health and wellbeingUltra-processed food (UPF) is linked to harm in every major organ system of the human body and poses a seismic threat to global health, according to the world&rsquo;s largest review.UPF is also rapidly displacing fresh food in the diets of children and adults on every continent, and is associated with an increased risk of a dozen health conditions, including obesity, type 2 diabet]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ultra-processed-food-linked-to-harm-in-every-major-human-organ-study-finds/</link><pubDate>Wed, 19 Nov 2025 00:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ultra-processed-food-linked-to-harm-in-every-major-human-organ-study-finds/</guid></item><item><title><![CDATA[WPP shares leap amid takeover bid speculation]]></title><description><![CDATA[Advertising group declines to comment on reports of interest from rival Havas and private equity groups Apollo and KKRBusiness live &ndash; latest updatesShares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer.Its French rival Havas, which was listed on Euronext in Amsterdam in December and is controlled by the billionaire Vincent Bollor&eacute;, has reportedly held internal talks about a potential bid a]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpp-shares-leap-amid-takeover-bid-speculation/</link><pubDate>Mon, 17 Nov 2025 12:09:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpp-shares-leap-amid-takeover-bid-speculation/</guid></item><item><title><![CDATA[’Tis the season for dubious TV adverts | Letters]]></title><description><![CDATA[Readers aren&rsquo;t convinced by the wholesome family message peddled by John Lewis in its latest Christmas ad The issues you highlighted in your editorial are real, but please don&rsquo;t think that advertisers care about them (The Guardian view on the John Lewis Christmas ad: a modern story of fathers and sons, 7 November).This ad is a shameless attempt to make consumers think they are doing something worthwhile in buying overpriced gifts in a failing store that used to share its profits with]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tis-the-season-for-dubious-tv-adverts-letters/</link><pubDate>Fri, 14 Nov 2025 18:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tis-the-season-for-dubious-tv-adverts-letters/</guid></item><item><title><![CDATA[Grub actually: Keira Knightley’s Christmas Waitrose ad is sweet and funny. The first time, anyway]]></title><description><![CDATA[Their mini romcom is a classy move both for the star and the upmarket supermarket. But how many times will you be able to watch it before you start gagging? It has been a big couple of months for Keira Knightley. In October she starred (as a Guardian journalist, no less) in Netflix&rsquo;s thriller The Woman in Cabin 10. Two weeks later she published her first children&rsquo;s book. And now, to top it all off, she is making history in the only cultural medium that really matters any more: the mi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/grub-actually-keira-knightleys-christmas-waitrose-ad-is-sweet-and-funny-the-first-time-anyway/</link><pubDate>Wed, 12 Nov 2025 11:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/grub-actually-keira-knightleys-christmas-waitrose-ad-is-sweet-and-funny-the-first-time-anyway/</guid></item><item><title><![CDATA[‘I got paid £250 for one day of filming’: how to earn cash as a film or TV extra]]></title><description><![CDATA[You don&rsquo;t need acting experience and rarely have to say anything &hellip; but being flexible can result in a lucrative side hustleIf you have ever dreamed of seeing yourself on screen &ndash; or just want a fun way to earn additional cash &ndash; working as an extra (or &ldquo;supporting artist&rdquo;) can be a lucrative side hustle. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/i-got-paid-250-for-one-day-of-filming-how-to-earn-cash-as-a-film-or-tv-extra/</link><pubDate>Wed, 12 Nov 2025 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/i-got-paid-250-for-one-day-of-filming-how-to-earn-cash-as-a-film-or-tv-extra/</guid></item><item><title><![CDATA[Facebook’s job ads algorithm is sexist, French equality watchdog rules]]></title><description><![CDATA[Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted womenThe French equalities regulator has declared that Facebook&rsquo;s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women.The D&eacute;fenseur des Droits watchdog said the Facebook system for targeted job ads treated users differently based on their sex, and constituted]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/facebooks-job-ads-algorithm-is-sexist-french-equality-watchdog-rules/</link><pubDate>Wed, 05 Nov 2025 12:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/facebooks-job-ads-algorithm-is-sexist-french-equality-watchdog-rules/</guid></item><item><title><![CDATA[A definitive list of what’s cool (and what’s not cool) | Letters]]></title><description><![CDATA[Readers respond to an article by Elle Hunt and share their own definitions of coolnessWhat a lovely piece by Elle Hunt (Can I learn to be cool &ndash; even though I am garrulous, swotty and wear no-show socks?, 30 October). Coolness resides in those people who are whole in themselves, who do not stop to question whether they are cool, but simply do, love what they do, and are generally excellent at it. Authenticity is cool. Less is more is cool. By definition you, Elle, are cool (you write for t]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-definitive-list-of-whats-cool-and-whats-not-cool-letters/</link><pubDate>Tue, 04 Nov 2025 18:50:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-definitive-list-of-whats-cool-and-whats-not-cool-letters/</guid></item><item><title><![CDATA[Watch the 2025 John Lewis Christmas advert – video]]></title><description><![CDATA[This year's Christmas advert from John Lewis has arrived, launching a new campaign called Where Love Lives, with the tagline: 'If you can&rsquo;t find the words, find the gift.' The 90s dance act Alison Limerick provides the soundtrack with her hit Where Love Lives, and there is a newly reimagined version by the artist and producer Labrinth. The video takes viewers to Christmas Day in a family household with the focus on the dad, who is by the tree on his hands and knees clearing up discarded wr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-2025-john-lewis-christmas-advert-video/</link><pubDate>Tue, 04 Nov 2025 08:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-2025-john-lewis-christmas-advert-video/</guid></item><item><title><![CDATA[John Lewis ad kickstarts Christmas countdown to the tune of 90s club classic]]></title><description><![CDATA[Department store chain banks on nostalgia to get customers into festive mood with Where Love LivesJohn Lewis is hoping that a dash of nostalgia will get consumers into the festive mood this year as it officially kickstarts the countdown to Christmas with the launch of its 2025 advert to the tune of the 1990s club classic Where Love Lives.The department store chain is appealing to ageing clubbers &ndash; and their teenage kids &ndash; with this year&rsquo;s ad focused on a middle-aged dad transpo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-ad-kickstarts-christmas-countdown-to-the-tune-of-90s-club-classic/</link><pubDate>Tue, 04 Nov 2025 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-ad-kickstarts-christmas-countdown-to-the-tune-of-90s-club-classic/</guid></item><item><title><![CDATA[A doctor’s bracing advice to new mums | Brief letters]]></title><description><![CDATA[Celebrities&rsquo; bodies | Rachel Reeves | Income tax | Dogs on sofasCoco Khan&rsquo;s article (Opinion, 22 October) reminded me of a visit to my GP 30 years ago, after the birth of my son. While waiting to go in, I&rsquo;d been perusing the usual array of magazines featuring celebrities, several of whom had recently given birth and had seemingly bounced back into shape overnight. When I saw the doctor, a wonderful gentleman edging towards retirement, and quizzed him on how on earth this was po]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-doctors-bracing-advice-to-new-mums-brief-letters/</link><pubDate>Thu, 30 Oct 2025 18:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-doctors-bracing-advice-to-new-mums-brief-letters/</guid></item><item><title><![CDATA[WPP jobs at risk as ad group’s new boss condemns ‘unacceptable’ performance]]></title><description><![CDATA[Review launched after firm struggles to stem exodus of clients and compete with AI and data capabilities of rivalsJobs could be at risk at WPP as its new chief executive has launched a review designed to revive the advertising group&rsquo;s fortunes after a fresh profit warning.Cindy Rose announced the review on Thursday, saying she was taking action to address &ldquo;unacceptable&rdquo; performance at the company, which has struggled to stem a growing exodus of clients and compete with the AI a]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpp-jobs-at-risk-as-ad-groups-new-boss-condemns-unacceptable-performance/</link><pubDate>Thu, 30 Oct 2025 15:02:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpp-jobs-at-risk-as-ad-groups-new-boss-condemns-unacceptable-performance/</guid></item><item><title><![CDATA[Racism, intent and the diversity in TV adverts | Letters]]></title><description><![CDATA[Readers respond to the Reform UK MP Sarah Pochin&rsquo;s remarks about &lsquo;adverts full of black people, full of Asian people&rsquo;The &ldquo;now you see it, now you don&rsquo;t&rdquo;, &ldquo;was it or wasn&rsquo;t it&rdquo; racism of recent days is nothing new, but it is profoundly dispiriting and corrosive (Nigel Farage defends MP&rsquo;s complaint about TV adverts as &lsquo;ugly&rsquo; but not &lsquo;deliberately&rsquo; racist, 27 October). It reduces racism to a prejudice that&nbsp;leak]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/racism-intent-and-the-diversity-in-tv-adverts-letters/</link><pubDate>Wed, 29 Oct 2025 18:26:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/racism-intent-and-the-diversity-in-tv-adverts-letters/</guid></item><item><title><![CDATA[What’s with the sponcon slop in Nobody Wants This? Netflix, nobody wants this | Alaina Demopoulos]]></title><description><![CDATA[Season two of the Adam Brody and Kristen Bell-starring show feels like a long infomercial thanks to endless product placementAfter a long day, it&rsquo;s nice to put on some sweats, pour yourself a glass of wine, turn on the TV and cozy up to an advertisement for Est&eacute;e Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex.Or at least that&rsquo;s what I found myself doing on Sunday night, when I returned for season two of Netflix&rsquo;s Nobody Wants This. In the series,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/whats-with-the-sponcon-slop-in-nobody-wants-this-netflix-nobody-wants-this-alaina-demopoulos/</link><pubDate>Wed, 29 Oct 2025 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/whats-with-the-sponcon-slop-in-nobody-wants-this-netflix-nobody-wants-this-alaina-demopoulos/</guid></item><item><title><![CDATA[Prunella Scales obituary]]></title><description><![CDATA[Versatile stage and screen actor who found TV comedy fame as Sybil Fawlty and later played Elizabeth II on stageAlthough it became virtually a weekly occurrence to find Queen Elizabeth II treading the boards in recent years, the first time a reigning monarch was portrayed on the contemporary British stage came when Prunella Scales, who has died aged 93, played Her Majesty in Alan Bennett&rsquo;s A Question of Attribution at the National Theatre in 1988.She did so to the displeasure of the NT&rsq]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/prunella-scales-obituary/</link><pubDate>Tue, 28 Oct 2025 14:31:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/prunella-scales-obituary/</guid></item><item><title><![CDATA[It's the noblest battle of our new free-speech age: Sarah Pochin's anti-woke couch crusade | Marina Hyde]]></title><description><![CDATA[The Reform MP was driven &lsquo;mad&rsquo; by the number of black and Asian people on the telly. What totally settled non-issue will her party tackle next?Does it matter what colour the people in a sofa advert are? I can&rsquo;t help feeling it doesn&rsquo;t. Certainly, after next month&rsquo;s budget, our political class might find it has more pressing concerns than skin pigment in fictional families convened to flog you something comfy in chenille. In fact, if some of the even bigger global fi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/its-the-noblest-battle-of-our-new-free-speech-age-sarah-pochins-anti-woke-couch-crusade-marina-hyde/</link><pubDate>Tue, 28 Oct 2025 14:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/its-the-noblest-battle-of-our-new-free-speech-age-sarah-pochins-anti-woke-couch-crusade-marina-hyde/</guid></item><item><title><![CDATA[Reform MP’s claim about ‘adverts full of black and Asian people’ omits profitability for companies]]></title><description><![CDATA[Sarah Pochin&rsquo;s anger not shared by brands who find that more diversity in commercials is great for their bottom lineSarah Pochin&rsquo;s claim on Saturday that she was driven mad by &ldquo;seeing adverts full of black and Asian people&rdquo; might have seemed like another hard-right hard sell from a politician who used one of her first sessions in the Houses of Parliament to ask Keir Starmer if he&rsquo;d &ldquo;ban the burqa&rdquo;.The Runcorn and Helsby MP was later forced to apologise,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/reform-mps-claim-about-adverts-full-of-black-and-asian-people-omits-profitability-for-companies/</link><pubDate>Mon, 27 Oct 2025 19:22:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/reform-mps-claim-about-adverts-full-of-black-and-asian-people-omits-profitability-for-companies/</guid></item><item><title><![CDATA[Ben Jennings on the Reform row over TV adverts – cartoon]]></title><description><![CDATA[Discover and buy more of Ben&rsquo;s cartoons hereOrder your own print of this cartoon from the Guardian Print Shop Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ben-jennings-on-the-reform-row-over-tv-adverts-cartoon/</link><pubDate>Mon, 27 Oct 2025 18:55:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ben-jennings-on-the-reform-row-over-tv-adverts-cartoon/</guid></item><item><title><![CDATA[Consumers: tell us how you feel about large quantities of emails from brands]]></title><description><![CDATA[Whether it&rsquo;s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we&rsquo;d like to hear what people make of the steady influx of emails from brandsA single online purchase can leave a dozen emails in a consumer&rsquo;s inbox: order confirmations, processing confirmations, courier handover confirmations, dispatch, transit and delivery confirmations as well as multiple prompts to review a purchase are now being sent out by many retailers for e]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/consumers-tell-us-how-you-feel-about-large-quantities-of-emails-from-brands/</link><pubDate>Mon, 27 Oct 2025 14:02:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/consumers-tell-us-how-you-feel-about-large-quantities-of-emails-from-brands/</guid></item><item><title><![CDATA[From the archive: Who owns Einstein? The battle for the world’s most famous face – podcast]]></title><description><![CDATA[We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors.This week, from 2022: Thanks to a savvy California lawyer, Albert Einstein has earned far more posthumously than he ever did in his lifetime. But is that what the great scientist would have wanted?By Simon Parkin. Read by Ruth Lass Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/from-the-archive-who-owns-einstein-the-battle-for-the-worlds-most-famous-face-podcast/</link><pubDate>Wed, 22 Oct 2025 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/from-the-archive-who-owns-einstein-the-battle-for-the-worlds-most-famous-face-podcast/</guid></item><item><title><![CDATA[What’s gone wrong at WPP? The crown slips at world’s biggest advertising group]]></title><description><![CDATA[Exodus of big clients, falling profits and dire forecasts raise prospect of a once &lsquo;unthinkable&rsquo; breakupA dark joke is doing the rounds in adland that the original Wire and Plastic Products, the small Kent-based basketmaker that Martin Sorrell bought 40 years ago as a stock market-listed vehicle to build WPP, might outlast the advertising giant itself. Now named Delfinware, and a maker of dish drainers with 10 employees, the business is 56 years old and privately held, while the list]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/whats-gone-wrong-at-wpp-the-crown-slips-at-worlds-biggest-advertising-group/</link><pubDate>Mon, 20 Oct 2025 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/whats-gone-wrong-at-wpp-the-crown-slips-at-worlds-biggest-advertising-group/</guid></item><item><title><![CDATA[‘A 360 turn’: concern as fashion shows feature fewer plus-size models]]></title><description><![CDATA[Vogue report finds fall in number of &lsquo;curve&rsquo; models, while widespread use of weight-loss drugs credited with normalising thinnessFashion insiders have expressed concern that efforts towards size inclusivity are being eroded, with experts saying the industry has &ldquo;done a 360 turn&rdquo; back to promoting thinness.This week a report by Vogue Business found that out of the 9,038 looks presented across 198 shows in the womenswear collections earlier this month, 97.1% were shown on s]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-360-turn-concern-as-fashion-shows-feature-fewer-plus-size-models/</link><pubDate>Fri, 17 Oct 2025 19:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-360-turn-concern-as-fashion-shows-feature-fewer-plus-size-models/</guid></item><item><title><![CDATA[Google given special status by watchdog that could force it to change UK search]]></title><description><![CDATA[CMA puts Google under tighter regulation with &lsquo;strategic market status&rsquo; designation and can enforce changesBusiness live &ndash; latest updatesGoogle faces enforced changes to its UK search business after the competition watchdog conferred a special status on the company that puts it under tighter regulation.The Competition and Market Authority (CMA) confirmed that Google has &ldquo;strategic market status&rdquo; (SMS) in search and search advertising, a term that means the company h]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-given-special-status-by-watchdog-that-could-force-it-to-change-uk-search/</link><pubDate>Fri, 10 Oct 2025 12:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-given-special-status-by-watchdog-that-could-force-it-to-change-uk-search/</guid></item><item><title><![CDATA[Sportsbet dines with government minister at Labor fundraiser despite calls to reject lobbying from industry]]></title><description><![CDATA[Exclusive: Dinner occurred on the same day that four crossbench MPs held a press conference calling on government to ignore lobbying from gambling industryFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSportsbet was invited to a Labor party fundraising dinner with an Albanese government minister earlier this week, despite bipartisan calls for the party to ignore lobbying from the wagering industry and introduce tougher regulation.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sportsbet-dines-with-government-minister-at-labor-fundraiser-despite-calls-to-reject-lobbying-from-industry/</link><pubDate>Thu, 09 Oct 2025 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sportsbet-dines-with-government-minister-at-labor-fundraiser-despite-calls-to-reject-lobbying-from-industry/</guid></item><item><title><![CDATA[Steve Smith obituary]]></title><description><![CDATA[My friend Steve Smith, who has died aged 68 of prostate cancer, was a successful advertising copywriter. Imaginative and funny, in the late 1980s and early 90s he created many of the scripts for the classic Time for a Sharp Exit campaign for Harp lager, which was his concept. His stories all had blokes in awkward situations, such as in the &ldquo;Randy the Dog&rdquo; advert in which a man inadvertently causes his nextdoor neighbour&rsquo;s pooch to jump out of a top floor window.Among other camp]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/steve-smith-obituary/</link><pubDate>Mon, 06 Oct 2025 16:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/steve-smith-obituary/</guid></item><item><title><![CDATA[UK regulators step up crackdown on firms chasing cut of car finance payouts]]></title><description><![CDATA[Some claims companies shut down, others told to stop taking on clients and misleading ads ordered to be pulledUK regulators have shut down some claims companies and ordered others to stop taking on clients as they step up a crackdown on firms making misleading statements about car finance compensation.Four regulators have joined forces to tackle a wave of bad practices among claims management companies (CMCs) and consumer law firms that are attempting to grab a slice of the billions of pounds in]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-regulators-step-up-crackdown-on-firms-chasing-cut-of-car-finance-payouts/</link><pubDate>Mon, 06 Oct 2025 14:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-regulators-step-up-crackdown-on-firms-chasing-cut-of-car-finance-payouts/</guid></item><item><title><![CDATA[Assisted dying adverts to be banned if service legalised, Kim Leadbeater says]]></title><description><![CDATA[MP to table amendment amid &lsquo;wide consensus&rsquo; that ads should not be allowed to promote the procedureAdverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.Labour&rsquo;s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/assisted-dying-adverts-to-be-banned-if-service-legalised-kim-leadbeater-says/</link><pubDate>Thu, 12 Jun 2025 17:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/assisted-dying-adverts-to-be-banned-if-service-legalised-kim-leadbeater-says/</guid></item><item><title><![CDATA[The latest Andrex advert is a life-changing masterpiece | Adrian Chiles]]></title><description><![CDATA[In scraping the bottom of the barrel to find something new to say about toilet paper, they&rsquo;ve struck gold. If I had seen this as a kid, it would saved me years of fear and shameIf the latest Andrex TV advert had come along 50 years ago, it would have changed my life. It would have made my schooldays more enjoyable and might even have helped me to perform better academically. Honestly, I think it&rsquo;s a gamechanger.It begins, unpromisingly, with a schoolboy breaking wind in class. What p]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-latest-andrex-advert-is-a-life-changing-masterpiece-adrian-chiles/</link><pubDate>Wed, 11 Jun 2025 16:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-latest-andrex-advert-is-a-life-changing-masterpiece-adrian-chiles/</guid></item><item><title><![CDATA[Social media creators to overtake traditional media in ad revenue this year]]></title><description><![CDATA[User-generated material to surpass advertising income from professional media amid change in viewing habitsContent on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a &ldquo;huge cultural shift&rdquo; for the media world.User-generated material &ndash; videos, podcasts and posts put together by individual creators &ndash; will eclipse the ad revenue attracted by professio]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year/</link><pubDate>Tue, 10 Jun 2025 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year/</guid></item><item><title><![CDATA[The ‘death of creativity’? AI job fears stalk advertising industry]]></title><description><![CDATA[WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own adsWPP chief Mark Read to step down as agency battles AIFrom using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare&rsquo;s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry.Those AI-created]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-death-of-creativity-ai-job-fears-stalk-advertising-industry/</link><pubDate>Mon, 09 Jun 2025 14:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-death-of-creativity-ai-job-fears-stalk-advertising-industry/</guid></item><item><title><![CDATA[WPP chief Mark Read to step down as ad agency battles AI]]></title><description><![CDATA[CEO to leave global advertising group after three decades, with shares at lowest level in about five years&lsquo;The death of creativity&rsquo;? AI job fears stalk advertising industryBusiness live &ndash; latest updatesThe boss of WPP, Mark Read, has announced he will step down, as the advertising agency, which was once the largest in the world, struggles against the rise of artificial intelligence and with its shares at their lowest level in about five years.Read will leave WPP after more than]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpp-chief-mark-read-to-step-down-as-ad-agency-battles-ai/</link><pubDate>Mon, 09 Jun 2025 13:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpp-chief-mark-read-to-step-down-as-ad-agency-battles-ai/</guid></item><item><title><![CDATA[TfL blocks Save the Children advert calling for end to two-child benefit limit]]></title><description><![CDATA[Advert that highlighted impact on child poverty was deemed to have breached political advertising rules Transport for London (TfL) has banned adverts from the charity Save the Children calling for the two-child limit on universal credit and child tax credit to be scrapped, deeming them in breach of its bar on &ldquo;political&rdquo; advertising.The adverts, designed to look like a train departure board, carry the message: &ldquo;By the time you get to work another child in the UK will be dragged]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tfl-blocks-save-the-children-advert-calling-for-end-to-two-child-benefit-limit/</link><pubDate>Wed, 04 Jun 2025 21:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tfl-blocks-save-the-children-advert-calling-for-end-to-two-child-benefit-limit/</guid></item><item><title><![CDATA[Facebook and Instagram owner Meta to enable AI ad creation by end of next year]]></title><description><![CDATA[Move sends shock waves through traditional media industry by posing threat to advertising agenciesBusiness live &ndash; latest updatesThe owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry.Mark Zuckerberg&rsquo;s Meta, which also owns WhatsApp, aims to directly target brands&rsquo; marketing budgets, posing a threat to th]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/facebook-and-instagram-owner-meta-to-enable-ai-ad-creation-by-end-of-next-year/</link><pubDate>Mon, 02 Jun 2025 15:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/facebook-and-instagram-owner-meta-to-enable-ai-ad-creation-by-end-of-next-year/</guid></item><item><title><![CDATA[London mayor reverses TfL ban on ads calling for abortion decriminalisation]]></title><description><![CDATA[Sadiq Khan seeking &lsquo;urgent review&rsquo; of decision to ban adverts from British Pregnancy Advisory ServiceThe mayor of London, Sadiq Khan, has stepped in to reverse a ban on adverts on the London transport network calling for abortion to be decriminalised.It is understood that the mayor is seeking an &ldquo;urgent review&rdquo; of a Transport for London (TfL) decision to ban the adverts from the British Pregnancy Advisory Service (Bpas) charity on the grounds they may bring the Metropolit]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/london-mayor-reverses-tfl-ban-on-ads-calling-for-abortion-decriminalisation/</link><pubDate>Mon, 02 Jun 2025 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/london-mayor-reverses-tfl-ban-on-ads-calling-for-abortion-decriminalisation/</guid></item><item><title><![CDATA[TfL blocks ads calling on people to lobby MPs to decriminalise abortion]]></title><description><![CDATA[London transport body says allowing Bpas adverts on its network could bring police and City Hall into disreputeTransport for London has blocked adverts that urge people to lobby their MPs to vote to decriminalise abortion from running on its network because it claims they could bring the police and City Hall into disrepute.Parliament is expected to vote on whether to decriminalise abortion in England and Wales in the coming weeks, with amendments tabled to the crime and policing bill seeking to]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tfl-blocks-ads-calling-on-people-to-lobby-mps-to-decriminalise-abortion/</link><pubDate>Sat, 31 May 2025 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tfl-blocks-ads-calling-on-people-to-lobby-mps-to-decriminalise-abortion/</guid></item><item><title><![CDATA[Selling a house in Australia is expensive. The ACCC is investigating one reason why]]></title><description><![CDATA[News Corp&rsquo;s REA Group, behind real estate listings site realestate.com.au, is being investigated by the consumer watchdog amid complaints over its market dominance Australia news live: latest politics updatesGet our breaking news email, free app or daily news podcastAustralia&rsquo;s consumer watchdog is investigating the practices of REA Group, the News Corp-controlled real estate listings behemoth that runs realestate.com.au.The development comes months after a major Guardian Australia i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/selling-a-house-in-australia-is-expensive-the-accc-is-investigating-one-reason-why/</link><pubDate>Thu, 29 May 2025 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/selling-a-house-in-australia-is-expensive-the-accc-is-investigating-one-reason-why/</guid></item><item><title><![CDATA[QVC, Macmillan and Audible win at Guardian Advertising Awards 2025]]></title><description><![CDATA[Second annual awards celebrate scale, influence and integrity across Guardian platformsBrands including QVC, Macmillan and Audible have been recognised at the second annual Guardian Advertising Awards, which celebrate scale, influence and integrity across the publisher&rsquo;s platforms.The grand prix award was given to QVC for the Menopause Your Way campaign, which the judges called &ldquo;brave&rdquo; and praised for its inclusivity in an advertising space that is &ldquo;not usually inclusive&]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/qvc-macmillan-and-audible-win-at-guardian-advertising-awards-2025/</link><pubDate>Fri, 23 May 2025 14:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/qvc-macmillan-and-audible-win-at-guardian-advertising-awards-2025/</guid></item><item><title><![CDATA[FTC investigates media watchdog over Musk’s X boycott claims, document shows]]></title><description><![CDATA[Media Matters faces government inquiry into whether it helped advertisers coordinate to pull ad dollars from XThe US Federal Trade Commission has demanded documents from Media Matters about possible coordination with other media watchdogs accused by Elon Musk of helping orchestrate advertiser boycotts of X, according to a document seen by Reuters on Thursday.The civil investigative demand seen by Reuters seeks information about Media Matters&rsquo; communications with other groups that evaluate]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ftc-investigates-media-watchdog-over-musks-x-boycott-claims-document-shows/</link><pubDate>Thu, 22 May 2025 22:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ftc-investigates-media-watchdog-over-musks-x-boycott-claims-document-shows/</guid></item><item><title><![CDATA[UK ban on junk food adverts targeting children is delayed until next year]]></title><description><![CDATA[Experts say delay from October to January after lobbying by food industry is huge setback for public healthMinisters are to delay introducing a ban on junk food adverts targeting children until 2026, sparking outrage among health campaigners.Labour made new rules prohibiting unhealthy food ads online and before 9pm on television a key election manifesto pledge, and after winning power it promised the ban would come into force across the UK on 1 October. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-ban-on-junk-food-adverts-targeting-children-is-delayed-until-next-year/</link><pubDate>Thu, 22 May 2025 16:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-ban-on-junk-food-adverts-targeting-children-is-delayed-until-next-year/</guid></item><item><title><![CDATA[It’s time to stop the great food heist powered by big business. That means taxation, regulation and healthy school meals | Stuart Gillespie]]></title><description><![CDATA[The global food system has been captured by a few rapacious companies that profit from public ill-health. We need a radical overhaulOur food system is killing us. Designed in a different century for a different purpose &ndash; to mass produce cheap calories to prevent famine &ndash; it is now a source of jeopardy, destroying more than it creates. A quarter of all adult deaths globally &ndash; more than 12 million every year &ndash; are due to poor diets.Malnutrition in all its forms &ndash; unde]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/its-time-to-stop-the-great-food-heist-powered-by-big-business-that-means-taxation-regulation-and-healthy-school-meals-stuart-gillespie/</link><pubDate>Wed, 21 May 2025 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/its-time-to-stop-the-great-food-heist-powered-by-big-business-that-means-taxation-regulation-and-healthy-school-meals-stuart-gillespie/</guid></item><item><title><![CDATA[New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays]]></title><description><![CDATA[Media authority mulls Free TV Australia&rsquo;s proposed revised code of practice to expand daytime hours when M programming is permittedAustralia news live: latest politics updatesSign up for Guardian Australia&rsquo;s free weekly media newsletter hereFree-to-air broadcasters want classification rules changed to allow an additional 800 hours of alcohol ads every year despite one in three children already being exposed to liquor commercials on television.Despite laws banning alcohol marketing du]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/new-australian-free-to-air-tv-rules-could-allow-alcohol-ads-from-10am-even-on-weekends-and-school-holidays/</link><pubDate>Tue, 20 May 2025 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/new-australian-free-to-air-tv-rules-could-allow-alcohol-ads-from-10am-even-on-weekends-and-school-holidays/</guid></item><item><title><![CDATA[Firms still greenwashing in adverts after being censured, UK investigation finds]]></title><description><![CDATA[Exclusive: Virgin Atlantic and Renault among companies that continued to publish misleading environmental claimsCompanies have continued to post misleading greenwashing adverts after being censured by the Advertising Standards Authority (ASA), according to an investigation.Greenpeace UK&rsquo;s investigative journalism unit, Unearthed, reports that Virgin Atlantic, Renault and Aqua Pura are among companies that continued to publish unfounded claims about the environmental credentials of their pr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/firms-still-greenwashing-in-adverts-after-being-censured-uk-investigation-finds/</link><pubDate>Wed, 14 May 2025 13:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/firms-still-greenwashing-in-adverts-after-being-censured-uk-investigation-finds/</guid></item><item><title><![CDATA[Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws]]></title><description><![CDATA[Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 MarchElection 2025 results LIVE: Australia votes tracker and federal seat countsAustralia federal election 2025 LIVE &ndash; latest news, updates and resultsLabor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents &ndash; including billionaire Clive Palmer &ndash; and outstripping political foes]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labor-far-outspends-coalition-and-clive-palmer-on-google-and-meta-ads-amid-calls-for-change-to-blackout-laws/</link><pubDate>Fri, 02 May 2025 10:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labor-far-outspends-coalition-and-clive-palmer-on-google-and-meta-ads-amid-calls-for-change-to-blackout-laws/</guid></item><item><title><![CDATA[UK watchdog bans coffee pod ads over ‘misleading’ composting claims]]></title><description><![CDATA[Advertising Standards Authority says neither Lavazza UK nor Dualit&rsquo;s product can be recycled at homeDescriptions of coffee pods as &ldquo;compostable eco capsules&rdquo; were misleading as they could not be composted at home, the Advertising Standards Authority has ruled.The ASA has banned adverts by Lavazza UK and Dualit, which both made claims about the eco credentials of their coffee products. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-coffee-pod-ads-over-misleading-composting-claims/</link><pubDate>Wed, 30 Apr 2025 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-coffee-pod-ads-over-misleading-composting-claims/</guid></item><item><title><![CDATA[Fibs and exaggeration have always been part of politics – but who knows what lies are now being pushed online? | Julianne Schultz]]></title><description><![CDATA[The old regulatory tools need new teeth if our democratic institutions are to do their jobMaybe, once upon a time, if one politician accused another of not being able to lie straight in bed, as Peter Dutton goaded Anthony Albanese on Tuesday night, it might have cut through. It might have caused voters to think such a person told lies and was untrustworthy.Politicians, like other human beings, have always fibbed &ndash; exaggerating, omitting, or misspeaking. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fibs-and-exaggeration-have-always-been-part-of-politics-but-who-knows-what-lies-are-now-being-pushed-online-julianne-schultz/</link><pubDate>Sat, 26 Apr 2025 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fibs-and-exaggeration-have-always-been-part-of-politics-but-who-knows-what-lies-are-now-being-pushed-online-julianne-schultz/</guid></item><item><title><![CDATA[ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers]]></title><description><![CDATA[Providers reprimanded for pressuring customers, exploiting women&rsquo;s insecurities or trivialising medical risksThe Advertising Standards Authority has reprimanded six cosmetic treatment providers for pressuring customers, exploiting women&rsquo;s insecurities or trivialising medical risks after an investigation into adverts for liquid Brazilian butt lifts (BBLs).The cosmetic procedure, which involves injecting fillers into the buttocks to enhance their shape and size, is unregulated in the U]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/asa-bans-brazilian-liquid-butt-lift-ads-from-six-uk-cosmetic-treatment-providers/</link><pubDate>Wed, 16 Apr 2025 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/asa-bans-brazilian-liquid-butt-lift-ads-from-six-uk-cosmetic-treatment-providers/</guid></item><item><title><![CDATA[‘Ghost stores’: the online retailers promoting closing-down sales for physical shops that don’t exist]]></title><description><![CDATA[Australia&rsquo;s consumer watchdog says it is investigating complaints of social media ads purporting to be from local boutiquesElection 2025 live updates: Australia federal election campaignGet our afternoon election email, free app or daily news podcast&ldquo;With tears in our eyes, we must share the news with you,&rdquo; the ads, which have been sponsored to appear on people&rsquo;s social media feeds, begin. &ldquo;After so many years of love and dedication to our Maison Canberra boutique,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ghost-stores-the-online-retailers-promoting-closing-down-sales-for-physical-shops-that-dont-exist/</link><pubDate>Sat, 12 Apr 2025 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ghost-stores-the-online-retailers-promoting-closing-down-sales-for-physical-shops-that-dont-exist/</guid></item><item><title><![CDATA[Big brands send out barrage of junk food ads before obesity rules bite]]></title><description><![CDATA[Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into forceBig food brands dramatically increased their spending on advertising last year, months before new junk food regulations aiming to curb Britain&rsquo;s obesity crisis are due to come into force, the Observer can reveal.Food companies spent an extra &pound;420m in 2024, an increase of 26% year on year that coincided with a bumper 12 months for sales of snack foods. Shopper]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/big-brands-send-out-barrage-of-junk-food-ads-before-obesity-rules-bite/</link><pubDate>Sat, 12 Apr 2025 20:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/big-brands-send-out-barrage-of-junk-food-ads-before-obesity-rules-bite/</guid></item><item><title><![CDATA[Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s]]></title><description><![CDATA[The final book in Jim Heimann&rsquo;s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It&rsquo;s a &lsquo;swan song&rsquo;, he says &ndash; for his series but also the industry as a wholeAs the longtime editor of&nbsp;Taschen&rsquo;s All-American Ads book series, cultural historian Jim Heimann has helped chronicle the shifting landscape of commercial artistry through each decade of the 20th century. Now, with a final volu]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sex-patriotism-and-donald-trump-cologne-the-us-adverts-that-explain-the-00s/</link><pubDate>Thu, 10 Apr 2025 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sex-patriotism-and-donald-trump-cologne-the-us-adverts-that-explain-the-00s/</guid></item><item><title><![CDATA[Australian government gave $2.7m to Elon Musk’s X for advertisements in billionaire’s first year as owner]]></title><description><![CDATA[Exclusive: Spending came after the Albanese government paused ads for a week amid reports ads were appearing next to inappropriate contentElection 2025 live updates: Australia federal election campaignGet our afternoon election email, free app or daily news podcastThe Australian government spent nearly $3m of taxpayer dollars advertising on Twitter/X in the first year after the world&rsquo;s richest man, Elon Musk, took over the platform, despite warnings of brand reputation damage that caused t]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/australian-government-gave-27m-to-elon-musks-x-for-advertisements-in-billionaires-first-year-as-owner/</link><pubDate>Wed, 09 Apr 2025 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/australian-government-gave-27m-to-elon-musks-x-for-advertisements-in-billionaires-first-year-as-owner/</guid></item><item><title><![CDATA[Facebook, Fortnite and FREE TAFE: nowhere to hide for voters in the Australian election campaign | The shadow campaign]]></title><description><![CDATA[The Liberals have pressed hard on the negatives, while Labor has a button of its own. Plus: Nick McKim&rsquo;s surprisingly authentic gaming personaElection 2025 live updates: Australia federal election campaignRead more from the shadow campaignPolls tracker; election guide; full federal election coveragePeter Dutton has been noisy in recent weeks in calling out Labor&rsquo;s &ldquo;dirt unit&rdquo;, a &ldquo;sledge-a-thon&rdquo; and &ldquo;industrial-scale&rdquo; personal attacks from the gover]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/facebook-fortnite-and-free-tafe-nowhere-to-hide-for-voters-in-the-australian-election-campaign-the-shadow-campaign/</link><pubDate>Sat, 05 Apr 2025 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/facebook-fortnite-and-free-tafe-nowhere-to-hide-for-voters-in-the-australian-election-campaign-the-shadow-campaign/</guid></item><item><title><![CDATA[Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey]]></title><description><![CDATA[Our industry must reckon with how we&rsquo;ve trivialised activism by turning it into comms strategy &ndash; only to abandon itNobody likes to admit we need marketing, but the discipline has always been necessary to match people with the products and services that fulfil their needs and desires.It started simply enough, with us focusing primarily on brands&rsquo; features and tangible benefits. But as consumer society evolved, we moved on to symbolic benefits: identities, lifestyles. Finally, we]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/marketings-woke-rebrand-has-ultimately-helped-the-far-right-eugene-healey/</link><pubDate>Sat, 05 Apr 2025 10:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/marketings-woke-rebrand-has-ultimately-helped-the-far-right-eugene-healey/</guid></item><item><title><![CDATA[Percy Pig&rsquo;s US adventure may be short-lived as M&amp;S responds to Trump tariffs]]></title><description><![CDATA[Retailer&rsquo;s &lsquo;gift to America&rsquo; could be hit by new taxes as it also adjusts to rules on advertising high fat, sugar and salt foodsPercy Pig&rsquo;s US invasion could be called to a halt amid fears that Donald Trump&rsquo;s tariffs could affect sales of Marks &amp; Spencer&rsquo;s popular confectionery brand which has just launched in Target stores across the Atlantic.Archie Norman, the chair of M&amp;S, has described Percy as the retailer&rsquo;s &ldquo;gift to America&rdquo; but]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/percy-pigrsquos-us-adventure-may-be-short-lived-as-mamps-responds-to-trump-tariffs/</link><pubDate>Thu, 03 Apr 2025 16:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/percy-pigrsquos-us-adventure-may-be-short-lived-as-mamps-responds-to-trump-tariffs/</guid></item><item><title><![CDATA[Advertising giant WPP cuts diversity section from annual report]]></title><description><![CDATA[Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump&rsquo;s electionThe British advertising giant WPP has become the latest company to cut the phrase &ldquo;diversity, equity and inclusion&rdquo; from its annual report as the policies come under attack from the Trump administration.The agency, which counts the US as by far its largest market, boasts the storied &ldquo;Madison Avenue&rdquo; agencies J Walter Thompson, Ogilvy and Grey]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-cuts-diversity-section-from-annual-report/</link><pubDate>Sun, 30 Mar 2025 18:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-cuts-diversity-section-from-annual-report/</guid></item><item><title><![CDATA[Advertising giant WPP cuts diversity references from annual report]]></title><description><![CDATA[Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump&rsquo;s electionThe British advertising giant WPP has become the latest company to cut the phrase &ldquo;diversity, equity and inclusion&rdquo; from its annual report as the policies come under attack from the Trump administration.The agency, which counts the US as by far its largest market, boasts the storied &ldquo;Madison Avenue&rdquo; agencies J Walter Thompson, Ogilvy and Grey]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-cuts-diversity-references-from-annual-report/</link><pubDate>Sun, 30 Mar 2025 18:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-giant-wpp-cuts-diversity-references-from-annual-report/</guid></item><item><title><![CDATA[UK watchdog bans ‘shocking’ ads in mobile games that objectified women]]></title><description><![CDATA[Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASAAn investigation by the UK advertising watchdog has found a number of shocking ads in mobile gaming apps that depict women as sexual objects, use pornographic tropes, and feature non-consensual sexual scenarios involving &ldquo;violent and coercive control&rdquo;.The Advertising Standards Authority (ASA) used avatars, which mimic the browsing behaviour of different gender and age groups, to monitor]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-shocking-ads-in-mobile-games-that-objectified-women/</link><pubDate>Thu, 20 Mar 2025 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-shocking-ads-in-mobile-games-that-objectified-women/</guid></item><item><title><![CDATA[Sound the trumpet: Clive Palmer’s carpet-bombing begins again | Josh Butler and Dan Jervis-Bardy]]></title><description><![CDATA[The United Australia party is no more but Trumpet of Patriots is making a lot of noise &ndash; and its ads look uncannily similar. Plus: policy bantz with BandtRead more from the Shadow campaignSee all federal election coverageFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastClive Palmer has a new party and a new slogan but it&rsquo;s still the same old ads from the mining magnate. Not content with pouring hundreds of millions into]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sound-the-trumpet-clive-palmers-carpet-bombing-begins-again-josh-butler-and-dan-jervis-bardy/</link><pubDate>Tue, 11 Mar 2025 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sound-the-trumpet-clive-palmers-carpet-bombing-begins-again-josh-butler-and-dan-jervis-bardy/</guid></item><item><title><![CDATA[The perfect time for ads at the cinema | Brief letters]]></title><description><![CDATA[Film frustrations | Fighter jets | Defence splurge | Triple brandies | Top dog at CruftsRegarding your article (Longer pre-film ads &lsquo;wasting time&rsquo; of frustrated cinema fans, 8 March), you published my letter in 2015 suggesting that cinemas put on adverts after films,&nbsp;so those who want to watch them can stay behind, while those of us who find ads irritating can leave. Ten years have passed, and now is the time to implement my sensible&nbsp;suggestion.Richard Ross<br />
London&bull; I s]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-perfect-time-for-ads-at-the-cinema-brief-letters/</link><pubDate>Mon, 10 Mar 2025 18:07:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-perfect-time-for-ads-at-the-cinema-brief-letters/</guid></item><item><title><![CDATA[Longer pre-film ads ‘wasting time’ of frustrated cinema fans]]></title><description><![CDATA[In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to expertsMovie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn that pre-cinema ads are getting longer.Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/longer-pre-film-ads-wasting-time-of-frustrated-cinema-fans/</link><pubDate>Sat, 08 Mar 2025 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/longer-pre-film-ads-wasting-time-of-frustrated-cinema-fans/</guid></item><item><title><![CDATA[ITV profits more than double as production arm reports record earnings]]></title><description><![CDATA[CEO refuses to comment on deal speculation as broadcaster benefits from hits including Mr Bates vs The Post OfficeBusiness live &ndash; latest updatesITV&rsquo;s profits jumped in 2024 thanks to record earnings at the British broadcaster&rsquo;s production arm, ITV Studios, as it benefited from hits including Mr Bates vs The Post Office, the Jilly Cooper adaptation Rivals and Fool Me Once.The FTSE 250 company said revenues were down 3% to &pound;4.1bn in 2024 compared with the previous year, but]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itv-profits-more-than-double-as-production-arm-reports-record-earnings/</link><pubDate>Thu, 06 Mar 2025 10:53:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itv-profits-more-than-double-as-production-arm-reports-record-earnings/</guid></item><item><title><![CDATA[What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign]]></title><description><![CDATA[In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor&rsquo;s optimistic merch. Plus: who are the &lsquo;Liberals for Independents&rsquo;?The Liberal party&rsquo;s strategy on TikTok is a bit more zoomer-friendly than Labor&rsquo;s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time. We&rsquo;ve previously brought]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/whats-the-worst-that-can-happen-if-labor-wins-the-election-six-toed-nightmares-if-online-trends-hold-the-shadow-campaign/</link><pubDate>Mon, 03 Mar 2025 02:44:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/whats-the-worst-that-can-happen-if-labor-wins-the-election-six-toed-nightmares-if-online-trends-hold-the-shadow-campaign/</guid></item><item><title><![CDATA[Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried]]></title><description><![CDATA[The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industriesOpenAI launches Sora video generation tool in UKIf you want to know why Tyler Perry put an $800m (&pound;635m) expansion of his studio complex on hold, type &ldquo;two people in a living room in the mountains&rdquo; into OpenAI&rsquo;s video generation tool.The result from artificial intelligence-powered Sora, which was released in the UK and Europe on Friday, indicat]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sora-openais-video-generator-has-hit-the-uk-its-obvious-why-creatives-are-worried/</link><pubDate>Fri, 28 Feb 2025 15:07:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sora-openais-video-generator-has-hit-the-uk-its-obvious-why-creatives-are-worried/</guid></item><item><title><![CDATA[Signs of the times: the stories behind Australia’s biggest and best-loved billboards]]></title><description><![CDATA[The Coca-Cola sign at Kings Cross has hit its 50th anniversary &ndash; but other big ads around Australia have even older tales to tellGet our weekend culture and lifestyle emailOne of Sydney&rsquo;s most renowned signs &ndash; and the largest billboard in the country &ndash; has received a makeover to mark its 50th anniversary. At 41 metres wide and 13 metres high, the Coca-Cola sign at Kings Cross presides over one of Sydney&rsquo;s busiest thoroughfares, William Street, and has widely been re]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/signs-of-the-times-the-stories-behind-australias-biggest-and-best-loved-billboards/</link><pubDate>Sun, 23 Feb 2025 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/signs-of-the-times-the-stories-behind-australias-biggest-and-best-loved-billboards/</guid></item><item><title><![CDATA[‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules]]></title><description><![CDATA[Ad Standards Community Panel upholds complaint over Hancock Prospecting&rsquo;s promotion in the Weekend AustralianFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe advertising regulator has found that Gina Rinehart&rsquo;s Hancock Prospecting misled consumers with an unsubstantiated claim that gas was clean, in an online advertisement in The Australian last year.Ads for Hancock Prospecting&rsquo;s recruitment webpa]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/misleading-gina-rineharts-mining-firm-breached-environmental-code-with-clean-gas-job-ad-panel-rules/</link><pubDate>Fri, 21 Feb 2025 07:13:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/misleading-gina-rineharts-mining-firm-breached-environmental-code-with-clean-gas-job-ad-panel-rules/</guid></item><item><title><![CDATA[New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi]]></title><description><![CDATA[The slogan &lsquo;Everyone must go!&rsquo; is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ...Having worked in the advertising industry for a while, I can tell you that creating a great ad is a lot more difficult than skewering a bad ad. That&rsquo;s partly why I left a full-time gig in adland to focus on writing. Although the bigger reason, if I&rsquo;m honest, is that I wrote a column saying I was going to quit my stupid adv]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/new-zealands-tourism-campaign-is-not-the-worlds-worst-and-i-should-know-arwa-mahdawi/</link><pubDate>Wed, 19 Feb 2025 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/new-zealands-tourism-campaign-is-not-the-worlds-worst-and-i-should-know-arwa-mahdawi/</guid></item><item><title><![CDATA[Everton FC sponsor Stake.com to give up gambling licence in Great Britain]]></title><description><![CDATA[Move follows Gambling Commission review of online casino&rsquo;s practices, including promotion fronted by porn actor Stake.com, the online casino that sponsors Everton Football Club, is to give up its licence to operate in Great Britain, amid a regulatory review of the company&rsquo;s practices, including a promotion fronted by a porn actor.The Gambling Commission began an investigation in response to the appearance on the social media platform X of a video featuring the adult star Bonnie Blue,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/everton-fc-sponsor-stakecom-to-give-up-gambling-licence-in-great-britain/</link><pubDate>Wed, 12 Feb 2025 19:39:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/everton-fc-sponsor-stakecom-to-give-up-gambling-licence-in-great-britain/</guid></item><item><title><![CDATA[Next ad banned over ‘unhealthily thin’ model in digitally altered leggings]]></title><description><![CDATA[Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legsThe UK advertising watchdog has banned an advert from high street retailer Next for featuring an &ldquo;unhealthily thin&rdquo; model in digitally altered clothing.The advertisement, which ran on its website, featured a model marketing Next&rsquo;s &ldquo;power stretch denim leggings&rdquo;. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/next-ad-banned-over-unhealthily-thin-model-in-digitally-altered-leggings/</link><pubDate>Wed, 12 Feb 2025 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/next-ad-banned-over-unhealthily-thin-model-in-digitally-altered-leggings/</guid></item><item><title><![CDATA[Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened]]></title><description><![CDATA[While the game goes ahead, it&rsquo;s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor SwiftFollow the game hereBrad Pitt is making sure you know that football is culture. The actor just showed up in a PSA for &hellip; the Super Bowl? That was essentially a rambling collage of American propaganda. Appearing in New Orleans &ndash; an interesting choice, given the many issues with homes his foundation built there post-Katrina]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-kendrick-lamar-the-ads-taylor-swift-and-everything-but-the-football-as-it-happened/</link><pubDate>Mon, 10 Feb 2025 04:38:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-kendrick-lamar-the-ads-taylor-swift-and-everything-but-the-football-as-it-happened/</guid></item><item><title><![CDATA[Super Bowl commercials 2025: When Sally met Hellman's to Seal being kissed from a lime &ndash; video]]></title><description><![CDATA[Almost an event in themselves, the most expensive ad slots of the year featured Meg Ryan, Billy Crystal, Sydney Sweeney, Vin Diesel, Michelle Rodriguez, Chris Hemsworth, Chris Pratt, Kris Jenner, Greta Gerwig, Charli xcx, Martha Stewart, Sean Evans, Kevin Bacon, Matthew McConaughey and more.Super Bowl 2025 live updates: Kansas City Chiefs v Philadelphia Eagles Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-commercials-2025-when-sally-met-hellmans-to-seal-being-kissed-from-a-lime-ndash-video/</link><pubDate>Mon, 10 Feb 2025 02:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-commercials-2025-when-sally-met-hellmans-to-seal-being-kissed-from-a-lime-ndash-video/</guid></item><item><title><![CDATA[Labour launches ads in Reform-style branding to boast about deportations]]></title><description><![CDATA[Exclusive: Some MPs and activists upset at tone of party&rsquo;s Facebook campaign aimed at countering FarageLabour has launched a series of adverts with Reform-style branding and messaging as the party seeks to combat the rise of the rightwing party.The Facebook adverts include a series from a group called UK Migration Updates boasting about how many people the government has deported. The adverts do not display the Labour logo and are in a similar shade of blue to that used by Reform UK. Conti]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labour-launches-ads-in-reform-style-branding-to-boast-about-deportations/</link><pubDate>Thu, 06 Feb 2025 15:31:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labour-launches-ads-in-reform-style-branding-to-boast-about-deportations/</guid></item><item><title><![CDATA[Scottish Power advert featuring architect George Clarke banned by watchdog]]></title><description><![CDATA[Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of showA TV advertisement for Scottish Power featuring the architect George Clarke has been banned for misleading viewers into thinking they were watching his Channel 4 show Amazing Spaces.The promotion ran on the same channel as the show, during its ad breaks, and opened with the text &ldquo;George Clarke&rsquo;s amazing green spaces&rdquo; in the s]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/scottish-power-advert-featuring-architect-george-clarke-banned-by-watchdog/</link><pubDate>Wed, 05 Feb 2025 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/scottish-power-advert-featuring-architect-george-clarke-banned-by-watchdog/</guid></item><item><title><![CDATA[UK betting giants under fire for ads targeting at-risk gamblers]]></title><description><![CDATA[Judge condemns firm for use of customer&rsquo;s data after problem gambler was sent 1,300 emails over two years&lsquo;I lost 10 years of my life&rsquo;: how UK betting giant&rsquo;s unlawful marketing kept suicidal gambler hookedGambling companies in Britain could be forced to overhaul their advertising practices after a betting firm was ruled to have unlawfully targeted a problem gambler who was bombarded with more than 1,300 marketing emails.In a ruling at the high court, a judge found that Sk]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-betting-giants-under-fire-for-ads-targeting-at-risk-gamblers/</link><pubDate>Sat, 01 Feb 2025 20:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-betting-giants-under-fire-for-ads-targeting-at-risk-gamblers/</guid></item><item><title><![CDATA[Google hit with two class-action lawsuits by Australian publishers claiming misuse of dominance]]></title><description><![CDATA[Claimants say tech giant&rsquo;s actions have led publishers receiving less in ad revenue, but company says there is &lsquo;intense&rsquo; market competitionFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastGoogle is facing two class-action lawsuits over its dominance in the ad tech sector amid claims it is hurting news outlets, with one regional publication stating its ad revenue from the company amounts to just $20 a month.The fede]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-hit-with-two-class-action-lawsuits-by-australian-publishers-claiming-misuse-of-dominance/</link><pubDate>Fri, 31 Jan 2025 05:56:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-hit-with-two-class-action-lawsuits-by-australian-publishers-claiming-misuse-of-dominance/</guid></item><item><title><![CDATA[Harrison Ford’s MCU debut can wait. I prefer his whisky ads]]></title><description><![CDATA[Yes he&rsquo;s about to be Red Hulk in Captain America: Brave New World, but a YouTube series featuring the Hollywood star being grumpy in Scotland is the best thing he&rsquo;s done for yearsIn the next few weeks, Harrison Ford will officially join the Marvel Cinematic Universe, starring in Captain America: Brave New World as both the president of the United States and Red Hulk. However, the film is shaping up to be a critical and commercial flop &ndash; maybe even the biggest Marvel flop yet &n]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/harrison-fords-mcu-debut-can-wait-i-prefer-his-whisky-ads/</link><pubDate>Thu, 30 Jan 2025 12:16:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/harrison-fords-mcu-debut-can-wait-i-prefer-his-whisky-ads/</guid></item><item><title><![CDATA[30-second ad slots for Super Bowl reported to be selling for $8m-plus in US]]></title><description><![CDATA[Chiefs and Eagles play in New Orleans on 9 FebruaryViewership expected to top 120 million in USBrands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl on 9 February, with adverts selling for millions of dollars.The game, between the Kansas City Chiefs and Philadelphia Eagles, will be broadcast on Fox and livestreamed on Tubi in the US. Demand for ad space was robust this ye]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/30-second-ad-slots-for-super-bowl-reported-to-be-selling-for-8m-plus-in-us/</link><pubDate>Wed, 29 Jan 2025 16:14:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/30-second-ad-slots-for-super-bowl-reported-to-be-selling-for-8m-plus-in-us/</guid></item><item><title><![CDATA[Oliviero Toscani obituary]]></title><description><![CDATA[Photographer and art director who oversaw a series of controversial ad campaigns for the Benetton fashion brandThe art direction and photographs of Oliviero Toscani were provocative not for what they showed &ndash; real life, he said, complex and contradictory &ndash; but where they were seen. The images, subjects ranging from a bloodied newborn baby to the condemned of death row, would have been unremarkable on the editorial pages of a classic photo-reportage publication such as Life or Paris M]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/oliviero-toscani-obituary/</link><pubDate>Mon, 20 Jan 2025 11:38:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/oliviero-toscani-obituary/</guid></item><item><title><![CDATA[Labor MPs worried Albanese government may sideline gambling reform until after election]]></title><description><![CDATA[Exclusive: Labor MPs worried government&rsquo;s election focus on cost-of-living pressures will leave no room to act on gambling ad reformGet our breaking news email, free app or daily news podcastThere is growing unease and disappointment among Labor MPs and advocates that the government may sideline plans for gambling ad bans until at least after the election, with some politicians saying they do not expect any moves in coming months.Eighteen months on from late Labor MP Peta Murphy&rsquo;s la]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labor-mps-worried-albanese-government-may-sideline-gambling-reform-until-after-election/</link><pubDate>Sat, 18 Jan 2025 20:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labor-mps-worried-albanese-government-may-sideline-gambling-reform-until-after-election/</guid></item><item><title><![CDATA[Everton shirt sponsor Stake under investigation over social media posts]]></title><description><![CDATA[Gambling company&rsquo;s logo superimposed on imagesAdvertising Standards Authority assessing the postsThe Advertising Standards Authority is investigating the trend of social media posts which superimpose the logo of the gambling company Stake on to viral images, many of which feature disturbing content.Stake, the Australian bookmaker which has been Everton&rsquo;s front-of-shirt sponsor since the 2022-23 season, has been accused of working with accounts on X to promote its brand via unofficial]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/everton-shirt-sponsor-stake-under-investigation-over-social-media-posts/</link><pubDate>Fri, 17 Jan 2025 21:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/everton-shirt-sponsor-stake-under-investigation-over-social-media-posts/</guid></item><item><title><![CDATA[Google investigated by UK watchdog over search dominance]]></title><description><![CDATA[CMA to look at impact on consumers, businesses, advertisers and publishers, as well as collection of dataBusiness live &ndash; latest updatesGoogle is being investigated by the UK competition watchdog over the impact of its search and advertising practices on consumers, news publishers, businesses and rival search engines.The tech company accounts for more than 90% of general searches in the UK, according to the Competition and Markets Authority. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-investigated-by-uk-watchdog-over-search-dominance/</link><pubDate>Tue, 14 Jan 2025 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-investigated-by-uk-watchdog-over-search-dominance/</guid></item><item><title><![CDATA[Tony Brignull obituary]]></title><description><![CDATA[Advertising copywriter who brought &lsquo;personality&rsquo; to products including Cinzano, Shredded Wheat and Parker pensTony Brignull, who has died aged 87 of lymphoma, was an advertising copywriter and creative director whose motto was that a good ad, in print or on screen, must &ldquo;speak to people&rdquo;. He was widely regarded as one of the best in the business during a quarter of a century (1967-92) at the influential agency Collett Dickenson Pearce (CDP).Literate and blessed with an im]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tony-brignull-obituary/</link><pubDate>Mon, 13 Jan 2025 15:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tony-brignull-obituary/</guid></item><item><title><![CDATA[Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 82]]></title><description><![CDATA[Tributes paid to Italian known for images that drew attention to social themes including HIV/Aids and racismTributes have been paid to Oliviero Toscani, the Italian fashion photographer renowned for the provocative images used in Benetton&rsquo;s advertising campaigns, who has died aged 82.Toscani, who for two decades was the art director of the global clothing chain, died on Monday after being hospitalised close to his home in the Tuscan town of Cecina. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/oliviero-toscani-photographer-behind-provocative-benetton-ads-dies-aged-82/</link><pubDate>Mon, 13 Jan 2025 12:38:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/oliviero-toscani-photographer-behind-provocative-benetton-ads-dies-aged-82/</guid></item><item><title><![CDATA[Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules]]></title><description><![CDATA[Video posted on social media by reality TV star and her husband showed wedding party with cigarsAn online advert filmed at the wedding of Vicky Pattison and posted on social media by the reality TV star has been banned by the advertising watchdog for &ldquo;glamorising smoking&rdquo;.An advert for Endrick Clothing, which is owned by Pattison&rsquo;s husband, Ercan Ramadan, started with Ramadan lighting a cigar next to Pattison before zooming out to show the couple sitting in front of seven groom]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/vicky-pattison-wedding-advert-glamorised-smoking-watchdog-rules/</link><pubDate>Sat, 11 Jan 2025 17:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/vicky-pattison-wedding-advert-glamorised-smoking-watchdog-rules/</guid></item><item><title><![CDATA[UK watchdog bans ‘offensive’ adverts showing banknotes in flames]]></title><description><![CDATA[ASA acts on poster campaign by Wahed, urging people to join a &lsquo;money revolution&rsquo;, after receiving 75 complaintsThe UK&rsquo;s advertising watchdog has banned a campaign by an online investment company predominantly targeting Muslims that featured images of euros and US dollars and the words &ldquo;The United States of America&rdquo; in flames alongside a call to &ldquo;join the money revolution&rdquo;.Wahed Invest Ltd, an online investment platform, ran six posters on various Transpo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-offensive-adverts-showing-banknotes-in-flames/</link><pubDate>Wed, 08 Jan 2025 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-watchdog-bans-offensive-adverts-showing-banknotes-in-flames/</guid></item><item><title><![CDATA[Roger Lambert obituary]]></title><description><![CDATA[Pioneering director of commercials for ITV who introduced Arthur, the Kattomeat cat, and Captain Birds EyeWhen ITV was launched in 1955, many people seized the opportunity to make programmes for the new television channel. But Roger Lambert, who has died aged 96, was a visionary director who saw the potential for a whole new industry in Britain &ndash; producing commercials for the small screen.When the BBC&rsquo;s competitor began broadcasting in the London area on 22 September, one of the firs]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/roger-lambert-obituary/</link><pubDate>Mon, 06 Jan 2025 17:54:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/roger-lambert-obituary/</guid></item><item><title><![CDATA[‘Giant colouring book’: how money and paint mix in Melbourne’s street art scene]]></title><description><![CDATA[Melbourne&rsquo;s street art is world-famous and highly competitive but these artists manage to make a living from their workMore summer essentialsGet our breaking news email, free app or daily news podcastOf the many reasons to visit Melbourne, the city&rsquo;s street art is pretty high. Hosier Lane, a constantly evolving graffiti and paint-covered laneway in the CBD, has become a common background in Instagram posts from visitors around the world.But for all the colourful portraits, characters]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/giant-colouring-book-how-money-and-paint-mix-in-melbournes-street-art-scene/</link><pubDate>Mon, 06 Jan 2025 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/giant-colouring-book-how-money-and-paint-mix-in-melbournes-street-art-scene/</guid></item><item><title><![CDATA[Barclays suggested ‘mystery shoppers’ could pretend to be blind or deaf]]></title><description><![CDATA[Bank faces criticism over adverts saying people testing its services could &lsquo;fabricate&rsquo; conditions for &pound;45 a visitBarclays is facing criticism over adverts for paid &ldquo;mystery shoppers&rdquo; which suggested that people could pretend to be blind or deaf to test the services at the British bank&rsquo;s high street branches.The bank hired market research firm Ipsos to carry out testing at branches. The Barclays-branded instructions said candidates for the roles would ideally b]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/barclays-suggested-mystery-shoppers-could-pretend-to-be-blind-or-deaf/</link><pubDate>Sun, 05 Jan 2025 14:39:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/barclays-suggested-mystery-shoppers-could-pretend-to-be-blind-or-deaf/</guid></item><item><title><![CDATA[Wegovy maker Novo Nordisk sponsored British pharmacies in pursuit of sales]]></title><description><![CDATA[Danish drug company gave money for Google ads to promote weight loss services and received data on web traffic and prescriptionsThe Danish drug company Novo Nordisk provided hundreds of thousands of pounds&rsquo; worth of sponsorship to pharmacies including Boots and Lloyds as it sought to boost sales of its slimming drugs in Britain, the Observer can reveal.The maker of Wegovy and Saxenda weight-loss injections gave money for Google ads to promote weight-loss services, staff training, and the c]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wegovy-maker-novo-nordisk-sponsored-british-pharmacies-in-pursuit-of-sales/</link><pubDate>Sat, 04 Jan 2025 19:59:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wegovy-maker-novo-nordisk-sponsored-british-pharmacies-in-pursuit-of-sales/</guid></item><item><title><![CDATA[Shyam Benegal obituary]]></title><description><![CDATA[Pioneering director with a vital role in India&rsquo;s &lsquo;parallel cinema&rsquo; movement who used his films to explore difficult issuesThe Indian film-maker Shyam Benegal, who has died aged 90, was a pillar of the &ldquo;parallel cinema&rdquo; movement, the informal grouping of independently minded and funded creatives whose work stood in stark, socially committed contrast to the song-and-dance escapism of Bollywood.Responding to real events and centred on marginalised characters (often wom]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shyam-benegal-obituary/</link><pubDate>Wed, 01 Jan 2025 18:32:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shyam-benegal-obituary/</guid></item><item><title><![CDATA[Market for TV streaming advertising to pass £1bn]]></title><description><![CDATA[Two years after Netflix introduced ads, streaming advertising is 30% of the size of traditional TV ad marketA little more than two years after Netflix moved to further disrupt the TV industry by introducing commercials, galvanising already fierce competition to grab budgets targeted at traditional TV, the market for streaming advertising in the UK will pass the &pound;1bn milestone.For the first decade of the streaming revolution the received wisdom, most fervently espoused by Netflix, was that]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/market-for-tv-streaming-advertising-to-pass-1bn/</link><pubDate>Sun, 29 Dec 2024 13:54:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/market-for-tv-streaming-advertising-to-pass-1bn/</guid></item><item><title><![CDATA[‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK]]></title><description><![CDATA[Guardian review finds many online pharmacies flouting strict advertising rules that govern prescription-only drugsWeight-loss injections are being aggressively marketed to British consumers through often illegal promotions, in a practice experts have described as a &ldquo;wild west&rdquo; industry of drug selling.The booming market for jabs such as Wegovy and Mounjaro has triggered a price battle among online pharmacies, with even high-street chains cashing in on the soaring demand.Supermarkets]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wild-west-experts-concerned-by-illegal-promotion-of-weight-loss-jabs-in-uk/</link><pubDate>Thu, 26 Dec 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wild-west-experts-concerned-by-illegal-promotion-of-weight-loss-jabs-in-uk/</guid></item><item><title><![CDATA[Shrinking waistlines and growing profits: the weight-loss drug boom]]></title><description><![CDATA[Drugs such as Wegovy amd Mounjaro are an attractive prospect for online businesses and traditional pharmacies as well as the firms that make themIt is a trend rooted in profit-making. Adverts featuring prescription-only weight-loss medications are splashed across the internet &ndash; and it is causing concern among experts.But the question remains: who is driving the boom? Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shrinking-waistlines-and-growing-profits-the-weight-loss-drug-boom/</link><pubDate>Thu, 26 Dec 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shrinking-waistlines-and-growing-profits-the-weight-loss-drug-boom/</guid></item><item><title><![CDATA[Jean Adamson obituary]]></title><description><![CDATA[Children&rsquo;s author and illustrator best known for the Topsy and Tim booksJean Adamson, who has died aged 96, was never a household name, but the success of the Topsy and Tim books that she created with her husband, Gareth, and illustrated more than made up for that.Topsy and Tim were ubiquitous in the lives of families with young children. The simple and entertaining stories about their lives, and particularly the way that they navigated the universal everyday experiences of childhood, beca]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jean-adamson-obituary/</link><pubDate>Wed, 25 Dec 2024 16:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jean-adamson-obituary/</guid></item><item><title><![CDATA[‘Free and impartial’ addiction helplines paid secret commission by rehabs]]></title><description><![CDATA[Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilitiesHelplines that claim to offer &ldquo;free&rdquo; and &ldquo;impartial&rdquo; addiction support have been reprimanded by the advertising watchdog for hiding the fact they are paid thousands in commission by private rehabilitation clinics.Amid record drug death rates and high demand for services, one website is promising &ldquo;free, impartial, expert&rdquo; advice for those tr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/free-and-impartial-addiction-helplines-paid-secret-commission-by-rehabs/</link><pubDate>Sun, 22 Dec 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/free-and-impartial-addiction-helplines-paid-secret-commission-by-rehabs/</guid></item><item><title><![CDATA[How YouTube (and Skibidi Toilet) changed the Christmas toys market]]></title><description><![CDATA[The shift from live TV to video platforms has made toy makers and sellers rethink products and where to sell themLetters to Santa used to be filled with ideas from the Argos catalogue or adverts on children&rsquo;s telly, but for today&rsquo;s kids raised on &ldquo;swiping and streaming&rdquo; YouTube is their shop window &ndash; which is why some are asking for a plastic toilet this Christmas.The stakes are high for the toy trade at this time of year as consumers spend about &pound;900m on doll]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-youtube-and-skibidi-toilet-changed-the-christmas-toys-market/</link><pubDate>Sat, 21 Dec 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-youtube-and-skibidi-toilet-changed-the-christmas-toys-market/</guid></item><item><title><![CDATA[UK data regulator criticises Google for ‘irresponsible’ ad tracking change]]></title><description><![CDATA[ICO says allowing advertisers to track digital &lsquo;fingerprints&rsquo; will undermine consumers&rsquo; control over informationBusiness live &ndash; latest updatesBritain&rsquo;s data protection regulator has labelled Google as &ldquo;irresponsible&rdquo; for allowing advertisers to track customers&rsquo; digital &ldquo;fingerprints&rdquo;, amid fears even privacy-conscious users will find the online monitoring technique difficult to block.The UK Information Commissioner&rsquo;s Office (ICO)]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-data-regulator-criticises-google-for-irresponsible-ad-tracking-change/</link><pubDate>Thu, 19 Dec 2024 13:10:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-data-regulator-criticises-google-for-irresponsible-ad-tracking-change/</guid></item><item><title><![CDATA[Lloyds advert banned for making false environmental claims]]></title><description><![CDATA[Watchdog ruled social media post failed to provide balanced information over bank&rsquo;s ongoing financing of polluting industriesA Lloyds Banking Group advert has been banned for making false environmental claims, making it the second major lender to break the UK advertising watchdog&rsquo;s rules against greenwashing.The ruling by the Advertising Standards Authority (ASA) follows an investigation into a billboard poster and three paid-for posts on the networking website LinkedIn, all of which]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lloyds-advert-banned-for-making-false-environmental-claims/</link><pubDate>Wed, 18 Dec 2024 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lloyds-advert-banned-for-making-false-environmental-claims/</guid></item><item><title><![CDATA[Canal+ listing is ‘vote of confidence’ in UK stock market, says Reeves]]></title><description><![CDATA[TV channel spun off from France&rsquo;s Vivendi could climb to &pound;5bn in biggest new listing in London for two yearsCanal+, the international pay-TV company and owner of the studio behind the Paddington film franchise, is to make its multibillion-pound stock market debut in London on Monday, providing a much-needed shot in the arm for the capital&rsquo;s stock exchange.The flotation, which the chancellor, Rachel Reeves, has said is a &ldquo;vote of confidence&rdquo; in the UK&rsquo;s capital]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/canal-listing-is-vote-of-confidence-in-uk-stock-market-says-reeves/</link><pubDate>Sun, 15 Dec 2024 16:46:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/canal-listing-is-vote-of-confidence-in-uk-stock-market-says-reeves/</guid></item><item><title><![CDATA[Innuendo, chicken theft and a ‘high pitched screech’: the most complained about Australian ads in 2024]]></title><description><![CDATA[Ad Standards received 4,000 complaints amid year-on-year rises, but only two of the 10 most controversial ads found to have breached rulesFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastThree fried chicken ads &ndash; and a promotion for a super fund that used a &ldquo;distressing&rdquo; scream &ndash; have made the list of most complained about commercials for 2024.A commercial for superannuation provider Rest featuring a disfigur]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/innuendo-chicken-theft-and-a-high-pitched-screech-the-most-complained-about-australian-ads-in-2024/</link><pubDate>Thu, 12 Dec 2024 06:54:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/innuendo-chicken-theft-and-a-high-pitched-screech-the-most-complained-about-australian-ads-in-2024/</guid></item><item><title><![CDATA[Letter: Tom Bussmann obituary]]></title><description><![CDATA[In the 1970s I worked on a number of commercials made by Tom Bussmann. His studio was always fully focused, of course, but relaxed and great fun as well. One ad was for a British fortified wine, widely and cheaply sold in supermarkets.Four British mountaineers had scaled a remote peak and planted the Union flag. Time to toast ourselves with the wine, and we produced tin mugs from our back packs. A colleague was having trouble. &ldquo;Tom,&rdquo; he said, &ldquo;it&rsquo;s really difficult holdin]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/letter-tom-bussmann-obituary/</link><pubDate>Tue, 10 Dec 2024 18:04:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/letter-tom-bussmann-obituary/</guid></item><item><title><![CDATA[‘Grooming our children’: politicians demand Sportsbet pull promotional filters from Snapchat]]></title><description><![CDATA[Exclusive: Monique Ryan, Kate Chaney, Andrew Wilkie and Sarah Hanson-Young all call for gambling giant to remove the social media ads immediatelyFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSeveral federal politicians have urged Sportsbet to &ldquo;immediately&rdquo; pull its ads from the social media app Snapchat after Guardian Australia reported that they can be viewed by children.Sportsbet provides Snapchat users with filters]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/grooming-our-children-politicians-demand-sportsbet-pull-promotional-filters-from-snapchat/</link><pubDate>Mon, 09 Dec 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/grooming-our-children-politicians-demand-sportsbet-pull-promotional-filters-from-snapchat/</guid></item><item><title><![CDATA[You’ve got a great new product for dogs’ bottoms? That’s nice – but please don’t call it a revolution | Nell Frizzell]]></title><description><![CDATA[Stop the hype! The way advertisers talk up every new mascara or pet product is &hellip; well, revoltingThis morning, I walked past an advert for something described as the anal gland revolution. I didn&rsquo;t know anal glands had been calling for a revolution and, futhermore, what&rsquo;s going to happen once they start buying munitions?In recent years, the word &ldquo;revolution&rdquo; has become as overused, meaningless and commodified as other natty terms such as &ldquo;journey&rdquo;, &ldqu]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/youve-got-a-great-new-product-for-dogs-bottoms-thats-nice-but-please-dont-call-it-a-revolution-nell-frizzell/</link><pubDate>Mon, 02 Dec 2024 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/youve-got-a-great-new-product-for-dogs-bottoms-thats-nice-but-please-dont-call-it-a-revolution-nell-frizzell/</guid></item><item><title><![CDATA[Claws are out as Jaguar heads down EV rebrand road]]></title><description><![CDATA[A new electric model will be unveiled this week. Will it turn round the culture war embroiling the marque?When German manufacturer BMW took over the Mini brand and launched the Mini Cooper in 2001, some people were outraged. Drivers with previous models even slapped on bumper stickers reading &ldquo;this is a real Mini&rdquo;. The BBC reported that executives insisted the car &ldquo;is not a small BMW&rdquo;.The storm died down, and Mini has gone on to sell more cars each year (about 300,000) th]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/claws-are-out-as-jaguar-heads-down-ev-rebrand-road/</link><pubDate>Sun, 01 Dec 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/claws-are-out-as-jaguar-heads-down-ev-rebrand-road/</guid></item><item><title><![CDATA[Could bad publicity be good for Jaguar? | Brief letters]]></title><description><![CDATA[Jaguar&rsquo;s new branding | Sport and Israel | Jonathan Liew&rsquo;s words | &lsquo;Remote&rsquo; Scotland | CapitalismMarina Hyde, among others, has been critical of Jaguar&rsquo;s new brand launch (Hats off to Jaguar&rsquo;s &lsquo;inclusive&rsquo; new branding: now people of all backgrounds won&rsquo;t buy its cars, 22 November). But it seems to have attracted a lot of headlines and column inches, which has meant more people notice it than otherwise would have. Is this clever rather than ba]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/could-bad-publicity-be-good-for-jaguar-brief-letters/</link><pubDate>Sun, 24 Nov 2024 18:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/could-bad-publicity-be-good-for-jaguar-brief-letters/</guid></item><item><title><![CDATA[Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online]]></title><description><![CDATA[Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a &lsquo;reimagining&rsquo;The boss of Jaguar has defended the company&rsquo;s move away from &ldquo;traditional automotive stereotypes&rdquo; after a clip of its new advert was met with a barrage of &ldquo;vile hatred and intolerance&rdquo; online.This week, Jaguar Land Rover, the luxury UK carmaker owned by India&rsquo;s Tata Motors, posted a 30-second clip on X featuring models in brightly co]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jaguar-boss-defends-new-ad-and-rebrand-amid-vile-hatred-online/</link><pubDate>Sat, 23 Nov 2024 12:27:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jaguar-boss-defends-new-ad-and-rebrand-amid-vile-hatred-online/</guid></item><item><title><![CDATA[Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars | Marina Hyde]]></title><description><![CDATA[In the aftermath of Trump&rsquo;s victory, the ad already looks like a period piece. But aside from that &ndash; I mean, seriously?There are many eve-of-the-offensive conversations I would love to have been a fly on the wall for. Inside the Trojan horse, say, with that Ancient Greek SAS unit bantering the day away, before busting out for their daring small-hours raid. Or inside the Jaguar marketing department, on the night before their new rebrand, as these crack experiential troops prepared to]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hats-off-to-jaguars-inclusive-new-branding-now-people-of-all-backgrounds-wont-buy-its-cars-marina-hyde/</link><pubDate>Fri, 22 Nov 2024 13:59:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hats-off-to-jaguars-inclusive-new-branding-now-people-of-all-backgrounds-wont-buy-its-cars-marina-hyde/</guid></item><item><title><![CDATA[John Lewis Christmas ad shows search for perfect gift  – video]]></title><description><![CDATA[This year's John Lewis Christmas ad breaks the mould &ndash; by actually being about Christmas shopping, without a lovable penguin or snowman in sight. The Narnia-inspired tale is about a woman&rsquo;s last-minute dash to buy the perfect gift for her sister. There is still magic: like the children in The Lion, the Witch and the Wardrobe, she tips through a rack of dresses into a world of memories that give glimpses of her sister growing up John Lewis Christmas advert this year tells tale of two]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-christmas-ad-shows-search-for-perfect-gift-video/</link><pubDate>Thu, 14 Nov 2024 09:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-christmas-ad-shows-search-for-perfect-gift-video/</guid></item><item><title><![CDATA[Most UK TV ads for sweets and snacks shown before children’s viewing watershed]]></title><description><![CDATA[Research has prompted claims firms such as Mars, Haribo and PepsiCo are in &lsquo;flagrant&rsquo; breach of codes of behaviour Most TV adverts for sweets, crisps and chocolate shown when children are likely to be watching are placed by firms who claim not to promote their products to that age group.The disclosure, in new research by the University of Liverpool, has prompted claims that food giants such as Mars, Haribo and PepsiCo are in &ldquo;flagrant&rdquo; breach of their own codes of behavio]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/most-uk-tv-ads-for-sweets-and-snacks-shown-before-childrens-viewing-watershed/</link><pubDate>Thu, 14 Nov 2024 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/most-uk-tv-ads-for-sweets-and-snacks-shown-before-childrens-viewing-watershed/</guid></item><item><title><![CDATA[John Lewis Christmas advert this year tells tale of two sisters]]></title><description><![CDATA[This year&rsquo;s ad is actually about going shopping and features Oxford Street store plus song by Richard AshcroftShocking! John Lewis&rsquo;s Christmas advert is actually about &hellip; shoppingOver the years its Christmas adverts have featured a menagerie of lovable creatures but this year John Lewis is tugging on heartstrings with a Narnia-inspired tale of two sisters that for the first time gives its struggling department stores a starring role.After last year&rsquo;s lighthearted outing f]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-christmas-advert-this-year-tells-tale-of-two-sisters/</link><pubDate>Thu, 14 Nov 2024 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/john-lewis-christmas-advert-this-year-tells-tale-of-two-sisters/</guid></item><item><title><![CDATA[Swedish firm censured for use of C-word in ads for vaginal health supplements]]></title><description><![CDATA[Regulator deems posters offensive, though Elexir Pharma argues term is &lsquo;not loaded in the same way as in the UK&rsquo;The Swedish advertising ombudsman has criticised a company for using the C-word in posters to promote vaginal health supplements, saying the use of the &ldquo;gross profanity&rdquo; is offensive to consumers.The ads, displayed on public transport in Stockholm and Gothenburg, feature the phrase &ldquo;you can cunt on us&rdquo; in pink writing. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/swedish-firm-censured-for-use-of-c-word-in-ads-for-vaginal-health-supplements/</link><pubDate>Wed, 13 Nov 2024 17:23:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/swedish-firm-censured-for-use-of-c-word-in-ads-for-vaginal-health-supplements/</guid></item><item><title><![CDATA[LJ Hooker branch used AI to generate real estate listing with non-existent schools]]></title><description><![CDATA[Agency apologises after an ad said a house in Farley, NSW, was close to two &lsquo;excellent&rsquo; schools even though there are none in the townFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastThe principal of a branch of one of Australia&rsquo;s largest real estate companies has admitted using ChatGPT to generate property listings after a rental home was advertised as being close to two &ldquo;excellent&rdquo; schools that didn&r]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lj-hooker-branch-used-ai-to-generate-real-estate-listing-with-non-existent-schools/</link><pubDate>Mon, 11 Nov 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lj-hooker-branch-used-ai-to-generate-real-estate-listing-with-non-existent-schools/</guid></item><item><title><![CDATA[Great Britain ‘lags behind’ Europe on betting ad regulation, says gambling charity]]></title><description><![CDATA[Public health concerns fuel restrictions across comparable markets, yet UK remains &lsquo;lenient&rsquo;Great Britain &ldquo;lags behind&rdquo; Europe on measures to restrict betting adverts, according to a report released days after official data showed a sharp increase in the number of children with a gambling problem.Restrictions on ads by bookmakers and casinos are increasingly becoming &ldquo;the norm&rdquo; across Europe in response to public health concerns, according to a report commissi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/great-britain-lags-behind-europe-on-betting-ad-regulation-says-gambling-charity/</link><pubDate>Mon, 11 Nov 2024 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/great-britain-lags-behind-europe-on-betting-ad-regulation-says-gambling-charity/</guid></item><item><title><![CDATA[Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds]]></title><description><![CDATA[Study highlights &lsquo;predatory marketing practices&rsquo; of companies who target people at high risk of gambling or alcohol-related harmFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastVulnerable Australians at high risk of gambling and alcohol problems are being &ldquo;force fed&rdquo; Facebook ads for that content, with experts claiming they are being targeted by social media marketing.A study by University of Queensland resea]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/vulnerable-australians-force-fed-gambling-and-alcohol-ads-on-facebook-report-finds/</link><pubDate>Sun, 10 Nov 2024 14:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/vulnerable-australians-force-fed-gambling-and-alcohol-ads-on-facebook-report-finds/</guid></item><item><title><![CDATA[Watchdog rules Eurostar ads on social media for £39 seats were misleading]]></title><description><![CDATA[Advertising Standards Authority censures posts on Instagram and Facebook for trips from London to Amsterdam and BrusselsCross-channel train operator Eurostar has been criticised by the advertising watchdog for exaggerating the number of &pound;39 seats on sale.The Advertising Standards Authority (ASA) ruled that Eurostar ads across Instagram and Facebook for &pound;39 tickets from London to Amsterdam and Brussels were misleading, the second time it has censured its ads this year. Continue readin]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watchdog-rules-eurostar-ads-on-social-media-for-39-seats-were-misleading/</link><pubDate>Wed, 06 Nov 2024 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watchdog-rules-eurostar-ads-on-social-media-for-39-seats-were-misleading/</guid></item><item><title><![CDATA[Greggs scoffs at reports of snub by its Christmas ad star Nigella Lawson]]></title><description><![CDATA[TV chef, who has signed up for bakery chain&rsquo;s first ever festive advert, says she is a fan of its sausage rollsNigella Lawson has issued an impassioned paean to the Greggs sausage roll, amid reports of a banger-based dust-up that threatened to cast a shadow over her appearance in the bakery chain&rsquo;s first ever Christmas advert.Greggs confirmed on Sunday that the celebrity chef and cookbook author had agreed to star in its inaugural Christmas promotion, in which Lawson will purr over s]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/greggs-scoffs-at-reports-of-snub-by-its-christmas-ad-star-nigella-lawson/</link><pubDate>Sun, 03 Nov 2024 19:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/greggs-scoffs-at-reports-of-snub-by-its-christmas-ad-star-nigella-lawson/</guid></item><item><title><![CDATA[Sky faces bill for hundreds of millions after advertising blunder]]></title><description><![CDATA[Sky Media will have to recompense business partners after discovering it had miscalculated what it owed themSky is facing a bill for hundreds of millions of pounds after a blunder that meant it accidentally underpaid its advertising partners, it has emerged.The broadcaster&rsquo;s advertising sales arm, Sky Media, will have to recompense business partners such as Paramount and Warner Bros Discovery, after discovering earlier this year that it had miscalculated what it owed them. Continue reading]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sky-faces-bill-for-hundreds-of-millions-after-advertising-blunder/</link><pubDate>Sun, 03 Nov 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sky-faces-bill-for-hundreds-of-millions-after-advertising-blunder/</guid></item><item><title><![CDATA[US election answers the question: how do you spend a billion dollars?]]></title><description><![CDATA[The candidates have raised an extraordinary amount of money in an election awash with cash on an unprecedented scaleIt was one of the most striking images of the final full week of the presidential election campaign: a giant projection of Kamala Harris&rsquo;s face on the 516ft-wide, 366ft-tall Las Vegas Sphere.At a reported $450,000 a day for what is believed to be the first political ad to appear on the futuristic new attraction, it was also one of the most expensive. But even at those rates,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-election-answers-the-question-how-do-you-spend-a-billion-dollars/</link><pubDate>Fri, 01 Nov 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-election-answers-the-question-how-do-you-spend-a-billion-dollars/</guid></item><item><title><![CDATA[In Michigan, attack ads are inescapable. Are they changing any minds?]]></title><description><![CDATA[TV, radio and mailboxes in Saginaw, Michigan, and any place likely to decide next week&rsquo;s election, are being bombardedThere is almost no escape. One minute, you&rsquo;re watching the spin of a wheel on a game show and a few seconds later, Jeffrey Epstein is staring out of the screen with a youthful Donald Trump at his side.What follows is yet another of the election ads bombarding viewers in Saginaw, Michigan, or any other place likely to decide the outcome of next week&rsquo;s presidentia]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/in-michigan-attack-ads-are-inescapable-are-they-changing-any-minds/</link><pubDate>Thu, 31 Oct 2024 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/in-michigan-attack-ads-are-inescapable-are-they-changing-any-minds/</guid></item><item><title><![CDATA[Do motorway billboards signal the first death throes of capitalism? | Adrian Chiles]]></title><description><![CDATA[The ads come and go so fast you have to speed up to watch them &ndash; and before you can see them properly they vanishI glimpse them in the distance just as the M4 readies itself to peter out into west London. They are now to be found along furred-up arterial roads in cities everywhere. They shine so brightly that you can probably see them from space. Up close, they make my eyeballs hurt. But before I get that near, I start reading whatever is being advertised on these enormous electronic billb]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/do-motorway-billboards-signal-the-first-death-throes-of-capitalism-adrian-chiles/</link><pubDate>Wed, 30 Oct 2024 16:11:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/do-motorway-billboards-signal-the-first-death-throes-of-capitalism-adrian-chiles/</guid></item><item><title><![CDATA[‘I woke up and found myself famous’: Rory Sutherland on his TikTok success]]></title><description><![CDATA[Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewersRory Sutherland is reaching for an analogy to describe his newfound status as one of the UK&rsquo;s most viral TikTokers. &ldquo;It&rsquo;s a bit like Lord Byron, I woke up and found myself famous.&rdquo;That he conjures up the name of a 19th-century romantic poet tells you a lot: Sutherland is not your average social media influencer. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/i-woke-up-and-found-myself-famous-rory-sutherland-on-his-tiktok-success/</link><pubDate>Mon, 28 Oct 2024 13:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/i-woke-up-and-found-myself-famous-rory-sutherland-on-his-tiktok-success/</guid></item><item><title><![CDATA[Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware]]></title><description><![CDATA[More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respondBarely weeks after being elected prime minister in 1996, John Howard&rsquo;s leadership, political courage and integrity were put to the test on the issue of gun ownership following the tragic mass shooting at Port Arthur. It was a test he passed &ndash; Australians have lower rates of gun ownership than our counterparts thanks to gun reform, and have not been]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/anthony-albanese-could-prove-his-moral-courage-with-bold-action-to-battle-gambling-harm-jenny-ware/</link><pubDate>Mon, 28 Oct 2024 03:33:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/anthony-albanese-could-prove-his-moral-courage-with-bold-action-to-battle-gambling-harm-jenny-ware/</guid></item><item><title><![CDATA[Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off]]></title><description><![CDATA[The platform&rsquo;s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fallTwo years ago, there was some trepidation among advertisers, anti-hate-speech groups and staff about Elon Musk&rsquo;s acquisition of Twitter.Those concerns have been borne out: advertisers have sharply reduced spending on the platform, Musk has sued nonprofits over their coverage of a rise in controversial content and about eight out of 10 employees have been sacked. Conti]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-hopes-trump-victory-will-help-his-44bn-twitter-bet-pay-off/</link><pubDate>Sun, 27 Oct 2024 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-hopes-trump-victory-will-help-his-44bn-twitter-bet-pay-off/</guid></item><item><title><![CDATA[Geoff Capes obituary]]></title><description><![CDATA[Britain&rsquo;s greatest shot putter who twice won the World&rsquo;s Strongest Man competitionStanding close to 6ft 6in and weighing more than 26st in his athletic prime, Geoff Capes was a mighty figure who commanded international respect as a record-breaking shot putter, and later achieved even greater renown as a sporting personality through appearances in televised strongman competitions. Twice he won the accolade of being World&rsquo;s Strongest Man, as well as achieving serial successes in]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/geoff-capes-obituary/</link><pubDate>Thu, 24 Oct 2024 17:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/geoff-capes-obituary/</guid></item><item><title><![CDATA[Peter Rhodes obituary]]></title><description><![CDATA[My father, Peter Rhodes, who has died aged 86, had a successful career in sales and advertising working for national newspapers, independent television and finally for Golf World magazine. As an accomplished sportsman, this was his dream job, enabling him to travel the world visiting the finest golf courses and resorts.Peter also played tennis, including at Wimbledon during the 1957 Inter-Services tournament while serving in the RAF, and cricket, but football was his main love. In 1962 he played]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/peter-rhodes-obituary/</link><pubDate>Wed, 23 Oct 2024 21:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/peter-rhodes-obituary/</guid></item><item><title><![CDATA[Tom Bussmann obituary]]></title><description><![CDATA[During the 1990s my father, Tom Bussmann, who has died aged 86, wrote the Guardian&rsquo;s popular Zeitgeist column, which provided a weekly tongue-in-cheek round-up of quirky news stories from around the world.Tom was not actually a journalist &ndash; his day job was in advertising &ndash; but he made Zeitgeist his own with his playful turns of phrase and nose for the absurd. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tom-bussmann-obituary/</link><pubDate>Sun, 20 Oct 2024 18:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tom-bussmann-obituary/</guid></item><item><title><![CDATA[Martin Lewis warns of online scam ‘wild west’ over fake Rachel Reeves ad]]></title><description><![CDATA[Money expert urges Ofcom be given more powers as interview with chancellor used to trick people to share bank detailsMartin Lewis has warned of a &ldquo;wild west&rdquo; of online scams after criminals used a fake interview with Rachel Reeves to trick consumers into sharing their bank details before the budget.The Guardian spotted an online advert from an outfit calling itself &ldquo;Quantum AI&rdquo; designed to look like a BBC News article covering an interview with the UK chancellor. The adve]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/martin-lewis-warns-of-online-scam-wild-west-over-fake-rachel-reeves-ad/</link><pubDate>Sun, 20 Oct 2024 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/martin-lewis-warns-of-online-scam-wild-west-over-fake-rachel-reeves-ad/</guid></item><item><title><![CDATA[Simone Lia: Targeted advertising – cartoon]]></title><description><![CDATA[Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/simone-lia-targeted-advertising-cartoon/</link><pubDate>Sun, 20 Oct 2024 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/simone-lia-targeted-advertising-cartoon/</guid></item><item><title><![CDATA[Monster pickup trucks accelerate into Europe as sales rise despite safety fears]]></title><description><![CDATA[A Dodge Ram 1500 is bigger than a Panzer I tank and campaigners say heavy trucks are &lsquo;lethal&rsquo; in collisionsThe engines rev, the guitars thrum and a gruff narrator lays out why the vehicle occupying the driveway is more than just a machine. &ldquo;A truck is a tool,&rdquo; he says, &ldquo;but a Ram &ndash; a Ram is life.&rdquo;So begins an advert for the Ram 1500, a pickup truck slightly bigger than the Panzer I tanks of Nazi Germany and almost as heavy. It is growing in popularity in]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/monster-pickup-trucks-accelerate-into-europe-as-sales-rise-despite-safety-fears/</link><pubDate>Sat, 12 Oct 2024 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/monster-pickup-trucks-accelerate-into-europe-as-sales-rise-despite-safety-fears/</guid></item><item><title><![CDATA[‘Racist’ Heinz advert has diverse lessons for us all | Letters]]></title><description><![CDATA[Readers respond to Nels Abbey&rsquo;s criticism of a wedding scene that is claimed to be &lsquo;based on a true story&rsquo;Last year I married my husband. He&rsquo;s white, I&rsquo;m black. Both his parents were present, my mother was too. My father died when I was 15, but he wasn&rsquo;t really in my life until that point. If he were alive, I doubt I would have invited him to our wedding.Do I think the Heinz ad is racist (When a Heinz advert features racist stereotypes to sell pasta sauce, it&]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/racist-heinz-advert-has-diverse-lessons-for-us-all-letters/</link><pubDate>Thu, 10 Oct 2024 18:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/racist-heinz-advert-has-diverse-lessons-for-us-all-letters/</guid></item><item><title><![CDATA[Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’]]></title><description><![CDATA[AMP, Bendigo Bank, Flight Centre and Australian Super confirm they have stopped or are reviewing advertising with KIIS FM programFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastKIIS FM&rsquo;s Kyle &amp; Jackie O Show is facing an advertiser boycott after a campaign that claims the content on the breakfast program is normalising &ldquo;violent misogyny&rdquo;.High-profile advertisers including AMP, Bendigo Bank, Flight Centre and A]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kyle-and-jackie-o-lose-advertisers-as-campaigners-accuse-show-of-normalising-violent-misogyny/</link><pubDate>Wed, 09 Oct 2024 15:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kyle-and-jackie-o-lose-advertisers-as-campaigners-accuse-show-of-normalising-violent-misogyny/</guid></item><item><title><![CDATA[UK advertising watchdog cracks down on misleading broadband price ads]]></title><description><![CDATA[ASA says telecoms firms must scrap ads that do not give enough prominence in marketing to mid-contract risesThe UK advertising watchdog has cracked down on marketing campaigns by telecoms companies including BT, EE, Virgin Media and O2 for misleading consumers about price rises added to their bills during their contracts.The Advertising Standards Authority (ASA) has issued a batch of rulings against ads run by BT, its subsidiaries EE and Plusnet, as well as TalkTalk, O2 and Virgin Media broadban]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-advertising-watchdog-cracks-down-on-misleading-broadband-price-ads/</link><pubDate>Wed, 09 Oct 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-advertising-watchdog-cracks-down-on-misleading-broadband-price-ads/</guid></item><item><title><![CDATA[When a Heinz advert features racist stereotypes to sell pasta sauce, it’s vital to speak out. So I did | Nels Abbey]]></title><description><![CDATA[I&rsquo;m glad that an ad apparently minimising the role of Black fathers has drawn an apology. It&rsquo;s lazy thinking we just don&rsquo;t needIt&rsquo;s Black History Month, one dedicated to reclaiming narratives. It also happens to be a month before the 140th anniversary of the plotting phase of white supremacy&rsquo;s most enduring set of crimes: the Berlin conference (in which it was decided which European nations, empires or monarchs would get to own which parts of Africa and, effectively]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/when-a-heinz-advert-features-racist-stereotypes-to-sell-pasta-sauce-its-vital-to-speak-out-so-i-did-nels-abbey/</link><pubDate>Tue, 08 Oct 2024 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/when-a-heinz-advert-features-racist-stereotypes-to-sell-pasta-sauce-its-vital-to-speak-out-so-i-did-nels-abbey/</guid></item><item><title><![CDATA[Heinz apologises after ad featuring black family sparks anger online]]></title><description><![CDATA[Firm accused of stereotyping in advert spotted at Vauxhall and Manor House tube stations in LondonHeinz has apologised after an advertisement displayed in London tube stations featuring a black family sparked anger online.The US manufacturer, which recently launched an ad campaign for family-sized pasta sauces, was criticised for promoting stereotypes in a billboard advertisement spotted at Vauxhall and Manor House stations. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heinz-apologises-after-ad-featuring-black-family-sparks-anger-online/</link><pubDate>Sun, 06 Oct 2024 19:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heinz-apologises-after-ad-featuring-black-family-sparks-anger-online/</guid></item><item><title><![CDATA[Euston station’s big advertising screens turned off after overcrowding fears]]></title><description><![CDATA[Network Rail promises to turn round station after criticism from passengers and watchdogsLondon Euston&rsquo;s vast advertising screens are to be switched off as Network Rail promised to turn round the station after scathing criticism from passengers and watchdogs.The garish overhead displays were installed in January after the station&rsquo;s main departure information boards were removed. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/euston-stations-big-advertising-screens-turned-off-after-overcrowding-fears/</link><pubDate>Fri, 04 Oct 2024 15:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/euston-stations-big-advertising-screens-turned-off-after-overcrowding-fears/</guid></item><item><title><![CDATA[The AFL and NRL are pushing aside gambling harm to profit at their fans’ expense | Tim Costello]]></title><description><![CDATA[I met Anthony Albanese last week to talk about this urgent issue. But I fear he is seeing only what he wants to seeAt a time when it seems every political leader is happy to join the pile-on against our two major supermarkets, there is a stunning resistance to levelling any criticism at our two major sporting codes despite their wholehearted embrace of gambling and the damage it is causing, especially during a cost-of-living crisis.The AFL and the NRL are profiting at the expense of their suppor]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-afl-and-nrl-are-pushing-aside-gambling-harm-to-profit-at-their-fans-expense-tim-costello/</link><pubDate>Mon, 30 Sep 2024 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-afl-and-nrl-are-pushing-aside-gambling-harm-to-profit-at-their-fans-expense-tim-costello/</guid></item><item><title><![CDATA[Half of Premier League clubs breaking code on gambling ads for children]]></title><description><![CDATA[Review of gambling regulation finds clubs advertising gambling on pages aimed at, or featuring, minorsHalf of Premier League football clubs have advertised gambling on webpages aimed at, or featuring, under-18s, prompting concern about a voluntary code of conduct drawn up with the help of the betting industry.A review of gambling regulation published last year resulted in English football clubs avoiding any new government-imposed restrictions affecting their income from betting sponsorship. Cont]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/half-of-premier-league-clubs-breaking-code-on-gambling-ads-for-children/</link><pubDate>Thu, 26 Sep 2024 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/half-of-premier-league-clubs-breaking-code-on-gambling-ads-for-children/</guid></item><item><title><![CDATA[ASA bans adverts for Nike and Sky for using ‘dark pattern’ tactics]]></title><description><![CDATA[Rulings stem from ASA&rsquo;s work investigating &lsquo;online choice architecture&rsquo; in internet advertising Adverts for Nike and Sky have been banned by the regulator for using &ldquo;dark pattern&rdquo; tactics designed to lead consumers to unintentionally spend money.Nike had advertised a shoe at a low price, causing consumers to click through only to find that it was for a children&rsquo;s size, while Sky did not make it clear that a free trial for Now TV would automatically renew with]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/asa-bans-adverts-for-nike-and-sky-for-using-dark-pattern-tactics/</link><pubDate>Wed, 25 Sep 2024 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/asa-bans-adverts-for-nike-and-sky-for-using-dark-pattern-tactics/</guid></item><item><title><![CDATA[The right calls it the ‘nanny state’ – I call it standing up to rich corporations and protecting people’s health | Devi Sridhar]]></title><description><![CDATA[By targeting junk food and smoking, the government isn&rsquo;t attacking &lsquo;freedom&rsquo;. It&rsquo;s just fulfilling one of its most vital rolesThe UK government&rsquo;s plans to restrict junk food ads, ban energy drink sales to children and phase out smoking have been met with a predictable refrain: that this is all a &ldquo;nanny state&rdquo; plot. &ldquo;Keir Starmer plots vast expansion of the nanny state&rdquo;, the Telegraph warns. The Daily Mail reported a &ldquo;furious backlash&rd]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-right-calls-it-the-nanny-state-i-call-it-standing-up-to-rich-corporations-and-protecting-peoples-health-devi-sridhar/</link><pubDate>Mon, 23 Sep 2024 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-right-calls-it-the-nanny-state-i-call-it-standing-up-to-rich-corporations-and-protecting-peoples-health-devi-sridhar/</guid></item><item><title><![CDATA[‘Go woke, go broke’ not true for brands, says global advertising study]]></title><description><![CDATA[Research shows ad campaigns that are more inclusive have a positive impact on profits, sales and brand worthThe cringe factor can be high when an established brand suddenly aligns itself with up-to-date values. It did not appear to work well for Gillette, which suffered a public backlash five years ago to its &ldquo;toxic masculinity&rdquo; advert, or for Marks and Spencer when it brought out an LGBT rainbow- coloured sandwich to mark Pride.But new academic research carried out for the advertisi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/go-woke-go-broke-not-true-for-brands-says-global-advertising-study/</link><pubDate>Sun, 15 Sep 2024 09:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/go-woke-go-broke-not-true-for-brands-says-global-advertising-study/</guid></item><item><title><![CDATA[The Hague becomes world’s first city to pass law banning fossil fuel-related ads]]></title><description><![CDATA[Legislation makes it illegal to advertise fossil fuel products and services with a high carbon footprintThe Hague has become the first city in the world to pass a law banning advertisements promoting fossil fuel products and climate-busting services.Legislation passed on Thursday spells the end of publicly and privately funded advertising for petrol and diesel, aviation and cruise ships in the streets of the Dutch city, including on billboards and bus shelters. It takes effect from the start of]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-hague-becomes-worlds-first-city-to-pass-law-banning-fossil-fuel-related-ads/</link><pubDate>Fri, 13 Sep 2024 16:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-hague-becomes-worlds-first-city-to-pass-law-banning-fossil-fuel-related-ads/</guid></item><item><title><![CDATA[Junk food TV ads to be banned pre-watershed in UK from October 2025]]></title><description><![CDATA[Online adverts for products high in fat, salt and sugar to be banned altogether and TV ads will air only after 9pmJunk food TV advertisements are to be banned from airing before the 9pm watershed as part of the government&rsquo;s drive to improve public health.In addition, online ads for products that are high in fat, salt and sugar will be banned altogether, Andrew Gwynne, the public health minister, told the Commons on Thursday. Both measures will come into force on 1 October 2025. Continue re]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/junk-food-tv-ads-to-be-banned-pre-watershed-in-uk-from-october-2025/</link><pubDate>Thu, 12 Sep 2024 17:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/junk-food-tv-ads-to-be-banned-pre-watershed-in-uk-from-october-2025/</guid></item><item><title><![CDATA[Key gambling harm advocate ‘saddened’ by Albanese’s statements on betting ads]]></title><description><![CDATA[Tim Costello says the prime minister has &lsquo;mindlessly&rsquo; followed gambling industry&rsquo;s attempts to present him as a prohibitionistFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastTim Costello has rejected Anthony Albanese&rsquo;s suggestion he wants gambling banned and accused the prime minister of &ldquo;mindlessly&rdquo; repeating industry attack lines to justify a partial gambling ad ban.On Thursday Costello, the ch]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/key-gambling-harm-advocate-saddened-by-albaneses-statements-on-betting-ads/</link><pubDate>Thu, 12 Sep 2024 05:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/key-gambling-harm-advocate-saddened-by-albaneses-statements-on-betting-ads/</guid></item><item><title><![CDATA[UK TV production sector income falls by £400m as programming budgets cut]]></title><description><![CDATA[Revenue plunges as cash-strapped broadcasters spend less on commissioning amid ad slump and shift to streamingThe TV production sector in the UK suffered a &pound;400m fall in revenues last year as cash-strapped British broadcasters reduced spending to the lowest level since the height of the pandemic.The latest annual industry survey found that total revenues made by UK production companies fell by &pound;392m to &pound;3.61bn in 2023. However, just as traditional broadcasters struggle, global]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-tv-production-sector-income-falls-by-400m-as-programming-budgets-cut/</link><pubDate>Wed, 11 Sep 2024 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-tv-production-sector-income-falls-by-400m-as-programming-budgets-cut/</guid></item><item><title><![CDATA[Labour urged to impose stricter controls on gambling ads]]></title><description><![CDATA[Campaigners say MPs should overturn previous government&rsquo;s decision not to strengthen restrictionsLabour ministers are under pressure to overturn the previous government&rsquo;s &ldquo;bizarre&rdquo; decision not to impose stricter regulation on gambling advertising, particularly around sport, from politicians, campaigners and figures from the world of football.At a summit held close to the Houses of Parliament in Westminster, a succession of experts called on the culture secretary, Lisa Na]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labour-urged-to-impose-stricter-controls-on-gambling-ads/</link><pubDate>Wed, 11 Sep 2024 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labour-urged-to-impose-stricter-controls-on-gambling-ads/</guid></item><item><title><![CDATA[Get a VPN and delete your cookies, Australia’s privacy laws are still lagging behind  | Paul Karp]]></title><description><![CDATA[A privacy reform bill is being introduced this week but advocates fear industry lobbying has dumped some changes in the too-hard basketFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe internet and social media have been with us for so long, it can be hard to recall the first flush of shock when one became aware they were watching us &ndash; not just the other way around. One stray reference in an email to getting o]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/get-a-vpn-and-delete-your-cookies-australias-privacy-laws-are-still-lagging-behind-paul-karp/</link><pubDate>Sun, 08 Sep 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/get-a-vpn-and-delete-your-cookies-australias-privacy-laws-are-still-lagging-behind-paul-karp/</guid></item><item><title><![CDATA[Google using anti-competitive tactics in UK ad market, claims watchdog]]></title><description><![CDATA[CMA says tech company has &lsquo;abused its dominant position&rsquo; to the detriment of publishers and advertisersBusiness live &ndash; latest updatesThe UK competition watchdog has accused Google of anti-competitive behaviour in the market for buying and selling ads on websites, in a move that follows similar investigations in the US and the EU.The Competition and Markets Authority (CMA) said it had found that Google has &ldquo;abused its dominant position&rdquo; in online advertising to the d]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-using-anti-competitive-tactics-in-uk-ad-market-claims-watchdog/</link><pubDate>Fri, 06 Sep 2024 17:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-using-anti-competitive-tactics-in-uk-ad-market-claims-watchdog/</guid></item><item><title><![CDATA[Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’]]></title><description><![CDATA[Annual survey highlights growing concern about platform content and trust in information disseminatedMore than a quarter of advertisers are planning to cut spending on Elon Musk&rsquo;s X over concerns about the social media platform&rsquo;s content and trust in the information disseminated, according to new global research.Advertising revenue flowing to X has been in freefall since Musk bought the site, then known as Twitter, for $44bn (&pound;38bn) in October 2022, claiming it had not lived up]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertiser-exodus-from-x-gathers-pace-with-26-planning-to-cut-spending/</link><pubDate>Thu, 05 Sep 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertiser-exodus-from-x-gathers-pace-with-26-planning-to-cut-spending/</guid></item><item><title><![CDATA[Tony Strong obituary]]></title><description><![CDATA[My father, Tony Strong, who has died aged 102, was a talented artist working in the theatre, television and film industries.He started his career in Covent Garden, London, working for the Royal Opera House with Oliver Messel, and the Theatre Royal, and remained there until the early 1960s when he took a job as a scenic artist in the brand new TV industry, first with Rediffusion Television.<br />
In 1972 Tony started his own company, Tony Strong Scenic Art, and enjoyed a long working life creating artw]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tony-strong-obituary/</link><pubDate>Wed, 04 Sep 2024 18:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tony-strong-obituary/</guid></item><item><title><![CDATA[US gambling sector’s ‘relentless’ social media posts breached own rules, study claims]]></title><description><![CDATA[Exclusive: University of Bristol academics say gambling industry code &lsquo;not being followed&rsquo; after analysis of social media posts by leading firmsAs gambling companies target social media users, the four leading online brands appear to be routinely breaching the industry&rsquo;s self-imposed marketing regulations, according to a new study.Over one week this summer, academics at the University of Bristol found that BetMGM, DraftKings, ESPN Bet and FanDuel published more than a thousand]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-gambling-sectors-relentless-social-media-posts-breached-own-rules-study-claims/</link><pubDate>Tue, 03 Sep 2024 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-gambling-sectors-relentless-social-media-posts-breached-own-rules-study-claims/</guid></item><item><title><![CDATA[Big polluters targeting esports industry with advertising deals, report reveals]]></title><description><![CDATA[Oil firms, petrostates, airlines and carmakers &lsquo;doubling down&rsquo; on sector that is popular with young peopleOil companies, petrostates, airlines and carmakers are among the big polluters bombarding the esports industry with adverts, a study has found.Esports, short for electronic sports, are competitive video games watched by spectators, with multiplayer games such as League of Legends and Defense of the Ancients 2 attracting peak viewer figures in the millions. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/big-polluters-targeting-esports-industry-with-advertising-deals-report-reveals/</link><pubDate>Fri, 23 Aug 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/big-polluters-targeting-esports-industry-with-advertising-deals-report-reveals/</guid></item><item><title><![CDATA[Labor suspends government work being done by firm accused of fabricating Indigenous data]]></title><description><![CDATA[Finance department suspends McNair yellowSquares from contracts until whistleblower claims are investigatedWhistleblower claims he was told to fabricate data for AEC during Indigenous voice campaignWhistleblower claims false survey data was provided to Australian defence departmentGet our morning and afternoon news emails, free app or daily news podcastThe federal government has suspended research consultancy McNair yellowSquares from further advertising-related work until an investigation is co]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labor-suspends-government-work-being-done-by-firm-accused-of-fabricating-indigenous-data/</link><pubDate>Wed, 21 Aug 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labor-suspends-government-work-being-done-by-firm-accused-of-fabricating-indigenous-data/</guid></item><item><title><![CDATA[Just Eat advert that depicted McDonald’s broke junk food code]]></title><description><![CDATA[Advertising Standards Authority bans Facebook ad over lack of care to ensure it was not aimed at under-16sAn advert for the takeaway delivery service Just Eat that featured a McDonald&rsquo;s burger has been banned for not taking sufficient care to ensure that it was not aimed at children under 16.The Advertising Standards Authority (ASA) ruled that the paid-for Facebook advert must not appear again in its current form after it upheld a complaint made by Bite Back 2030, a youth activist movement]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/just-eat-advert-that-depicted-mcdonalds-broke-junk-food-code/</link><pubDate>Wed, 21 Aug 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/just-eat-advert-that-depicted-mcdonalds-broke-junk-food-code/</guid></item><item><title><![CDATA[Bridget Archer and Fatima Payman sign letter pushing for total ban on gambling ads as independent MPs urge free vote]]></title><description><![CDATA[More than 20 parliamentarians &ndash; including Jacqui Lambie and Lidia Thorpe &ndash; sign letter calling for blanket ban Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastA total of 21 parliamentarians, including Liberal MP Bridget Archer and former Labor senator Fatima Payman, have joined a push for the government to ban all gambling ads, as independent MPs push for a free vote on a total ban.The first letter is sign]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bridget-archer-and-fatima-payman-sign-letter-pushing-for-total-ban-on-gambling-ads-as-independent-mps-urge-free-vote/</link><pubDate>Tue, 20 Aug 2024 11:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bridget-archer-and-fatima-payman-sign-letter-pushing-for-total-ban-on-gambling-ads-as-independent-mps-urge-free-vote/</guid></item><item><title><![CDATA[Britons splash out on get-togethers as events industry toasts summer boom]]></title><description><![CDATA[Venues and companies report rise in bookings, from family bashes and weddings to date nights, book clubs and Dungeons &amp; DragonsBritain is experiencing a summer party bonanza, with bookings for friends and family get-togethers, weddings and company events booming, while lower-key gatherings such as dating, book club and Dungeons &amp; Dragons events enjoy a resurgence.Event organisers first began to see the summer boom during England&rsquo;s run to the final of Euro 2024, with momentum increa]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/britons-splash-out-on-get-togethers-as-events-industry-toasts-summer-boom/</link><pubDate>Fri, 16 Aug 2024 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/britons-splash-out-on-get-togethers-as-events-industry-toasts-summer-boom/</guid></item><item><title><![CDATA[Rules on baby formula ads push up costs for parents, UK regulator says]]></title><description><![CDATA[Investigation shows restrictions on makers from promoting price reductions softens competitionStrict rules on the advertising of baby formula are pushing up costs for parents in the UK, the competition watchdog has found, as it attempts to tackle &ldquo;historically high&rdquo; prices for the products.Baby formula makers are restricted from promoting price reductions, which &ldquo;has the effect of softening competition on price&rdquo;, the Competition and Markets Authority (CMA) said on Friday,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rules-on-baby-formula-ads-push-up-costs-for-parents-uk-regulator-says/</link><pubDate>Fri, 16 Aug 2024 13:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rules-on-baby-formula-ads-push-up-costs-for-parents-uk-regulator-says/</guid></item><item><title><![CDATA[Baby formula ad rules contribute to high costs for parents, UK regulator says]]></title><description><![CDATA[Investigation shows restrictions on promoting price reductions among several factors softening competitionStrict rules on the advertising of baby formula are contributing to steep costs for parents in the UK, the competition watchdog has found, as it attempts to tackle &ldquo;historically high&rdquo; prices for the products.Baby formula makers are restricted from promoting price reductions, which &ldquo;has the effect of softening competition on price&rdquo;, the Competition and Markets Authorit]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/baby-formula-ad-rules-contribute-to-high-costs-for-parents-uk-regulator-says/</link><pubDate>Fri, 16 Aug 2024 13:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/baby-formula-ad-rules-contribute-to-high-costs-for-parents-uk-regulator-says/</guid></item><item><title><![CDATA[Advertisers axe corporate responsibility scheme after lawsuit from Musk’s X]]></title><description><![CDATA[Decision from WFA follows X suit accusing advertisers of conspiring to withhold &lsquo;billions of dollars in revenue&rsquo;A global advertiser alliance has discontinued its corporate responsibility program after a lawsuit from Elon Musk&rsquo;s X accused the group of orchestrating a &ldquo;massive advertiser boycott&rdquo;.The World Federation of Advertisers (WFA) told members on Thursday that it would shut down the Global Alliance for Responsible Media (Garm) following legal attacks from X, fo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertisers-axe-corporate-responsibility-scheme-after-lawsuit-from-musks-x/</link><pubDate>Thu, 08 Aug 2024 22:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertisers-axe-corporate-responsibility-scheme-after-lawsuit-from-musks-x/</guid></item><item><title><![CDATA[Elon Musk is being ridiculous. Companies are free to choose where to advertise]]></title><description><![CDATA[There really isn&rsquo;t a mystery about why X&rsquo;s revenues may be fallingIt is less than a year since Elon Musk told advertisers who were shunning his social media site, X, that they could take their business elsewhere permanently. In fact, he encouraged them to do so. &ldquo;Don&rsquo;t advertise,&rdquo; he said, amid a backlash over his endorsement of an antisemitic tweet. &ldquo;If someone&rsquo;s going to try to blackmail me with advertising, blackmail me with money, go fuck yourself.&r]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-is-being-ridiculous-companies-are-free-to-choose-where-to-advertise/</link><pubDate>Wed, 07 Aug 2024 19:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-is-being-ridiculous-companies-are-free-to-choose-where-to-advertise/</guid></item><item><title><![CDATA[Watchdog bans Gemma Collins advert promoting headset to treat depression]]></title><description><![CDATA[ASA says Instagram video featuring TV star wearing device &lsquo;encouraged people to take their treatment into own hands&rsquo;An Instagram post by Gemma Collins in which she promoted wearing a headset to fight depression instead of seeking professional medical advice and treatment has been banned by the UK advertising watchdog.The TV personality posted a video wearing a Flow Neuroscience AB device, a &pound;400 headset that sends mild electrical impulses to the frontal cortex of the brain resp]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watchdog-bans-gemma-collins-advert-promoting-headset-to-treat-depression/</link><pubDate>Wed, 07 Aug 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watchdog-bans-gemma-collins-advert-promoting-headset-to-treat-depression/</guid></item><item><title><![CDATA[Musk’s X sues Unilever, Mars and CVS over ‘massive advertiser boycott’]]></title><description><![CDATA[X said the companies worked against their economic self-interests in a conspiracy violating US antitrust lawElon Musk&rsquo;s social media platform, X, on Tuesday sued a global advertising alliance and several major companies, including Unilever, Mars and CVS Health, accusing them of unlawfully conspiring to shun the social network and intentionally causing it to lose revenue. The company formerly known as Twitter accused the defendants of a &ldquo;massive advertiser boycott&rdquo;.X filed the l]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/musks-x-sues-unilever-mars-and-cvs-over-massive-advertiser-boycott/</link><pubDate>Tue, 06 Aug 2024 20:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/musks-x-sues-unilever-mars-and-cvs-over-massive-advertiser-boycott/</guid></item><item><title><![CDATA[Readers reply: Why do Visa and Mastercard advertise to consumers?]]></title><description><![CDATA[The long-running series in which readers answer other readers&rsquo; questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy do Visa, Mastercard and so on advertise to consumers? As far as I know, the way in which bank payments are processed is immaterial to the account holder. In any case, you can&rsquo;t choose &ndash; you get whichever one your bank decides.Tom Gretton, ExeterSend new questions to nq@theguardian.com. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/readers-reply-why-do-visa-and-mastercard-advertise-to-consumers/</link><pubDate>Sun, 28 Jul 2024 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/readers-reply-why-do-visa-and-mastercard-advertise-to-consumers/</guid></item><item><title><![CDATA[ITV’s ad revenue jumps 17% with assistance from the Euros]]></title><description><![CDATA[Shares dip as broadcaster reveals its majority stake in company behind Sherlock and Douglas Is CancelledITV has reported a 17% surge in advertising revenue fuelled by the Euro 2024 tournament, while announcing that it has taken a majority stake in the production company behind shows including Sherlock, The Devil&rsquo;s Hour and Douglas Is Cancelled.The broadcaster said on Thursday that total ad revenue &ndash; including TV and digital &ndash; was up 17% year on year for the three months to the]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itvs-ad-revenue-jumps-17-with-assistance-from-the-euros/</link><pubDate>Thu, 25 Jul 2024 17:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itvs-ad-revenue-jumps-17-with-assistance-from-the-euros/</guid></item><item><title><![CDATA[Adidas apologises to Bella Hadid after she appeared in campaign criticised by Israel]]></title><description><![CDATA[Sportswear company issues statement after accusations it was conflating Palestinian identity with terrorismAdidas has apologised to the model Bella Hadid after pulling adverts in which she was promoting a sport shoe first launched to coincide with the 1972 Munich Olympics.Adidas last week said it was &ldquo;revising&rdquo; its campaign after criticism from Israel over Hadid&rsquo;s involvement in the campaign for the retro SL72 trainers. Hadid is an American whose family has roots in Palestine.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/adidas-apologises-to-bella-hadid-after-she-appeared-in-campaign-criticised-by-israel/</link><pubDate>Wed, 24 Jul 2024 16:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/adidas-apologises-to-bella-hadid-after-she-appeared-in-campaign-criticised-by-israel/</guid></item><item><title><![CDATA[Football fans deserve better than ad industry’s cynical stereotypes | John Brewin]]></title><description><![CDATA[Supporters are tired of being patronised by adverts for companies which often work against their interestsHow was Euro 2024 for you? Exciting, disappointing, fun, all right, intriguing tactically, a waste of environmental resources? There is a whole world of valid responses to that rather banal question. Though for those football fans you see in adverts, for whom the Euros was a busy time, what with ads for TVs, betting, specs, hybrid vehicles, Scottish fizzy drinks, sportswear, holidays, razors]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-fans-deserve-better-than-ad-industrys-cynical-stereotypes-john-brewin/</link><pubDate>Tue, 23 Jul 2024 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-fans-deserve-better-than-ad-industrys-cynical-stereotypes-john-brewin/</guid></item><item><title><![CDATA[Vivendi plans to float Canal+ in London in boost to UK markets]]></title><description><![CDATA[Media group controlled by Vincent Bollor&eacute; to break up, with advertising company Havas to list in AmsterdamBusiness live &ndash; latest updatesVivendi plans to float its French TV business Canal+ in London, providing a shot in the arm for the capital&rsquo;s stock exchange which has seen a number of high-profile companies opt for rival international financial centres such as New York.The move is part of a drive to break up the media conglomerate controlled by the billionaire Vincent Bollor]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/vivendi-plans-to-float-canal-in-london-in-boost-to-uk-markets/</link><pubDate>Mon, 22 Jul 2024 12:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/vivendi-plans-to-float-canal-in-london-in-boost-to-uk-markets/</guid></item><item><title><![CDATA[Australian abortion provider says new Google policy will make it harder to advertise services]]></title><description><![CDATA[Tech firm will require global telemedicine services to register with Portland, Oregon-based certifications company LegitScriptFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Australian abortion and contraception provider MSI says Google is forcing the organisation to pay thousands of dollars a year to a third-party US company to keep advertising its telehealth services in Google search.Under a new health and medic]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/australian-abortion-provider-says-new-google-policy-will-make-it-harder-to-advertise-services/</link><pubDate>Fri, 19 Jul 2024 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/australian-abortion-provider-says-new-google-policy-will-make-it-harder-to-advertise-services/</guid></item><item><title><![CDATA[‘Advergames’: how games platform Roblox became a corporate marketing playground]]></title><description><![CDATA[Advertising to children is strictly regulated &ndash; but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users?In the blocky world of Chipotle Burrito Builder, players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from Chipotle&rsquo;s real-world menu. Your shirt and cap are emblazoned with the Chipotle logo. And when the game launched two years ago, the firs]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground/</link><pubDate>Sat, 13 Jul 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground/</guid></item><item><title><![CDATA[‘Gross and problematic’: how Channel 4 ripped up its approach to the Paralympics]]></title><description><![CDATA[They used to call paralympians &lsquo;superhumans&rsquo; &ndash; and were accused of language rooted in Victorian freak shows. This year, the broadcaster is determined to tackle its own pastA woman and her friend are sitting at a bus stop, watching Paralympic sport on a phone. &ldquo;She&rsquo;s doing so well, considering,&rdquo; says the woman. There is a pause before her companion replies: &ldquo;Considering what?&rdquo;This conversation is the gut-punch moment in Channel 4&rsquo;s new trailer]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gross-and-problematic-how-channel-4-ripped-up-its-approach-to-the-paralympics/</link><pubDate>Thu, 11 Jul 2024 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gross-and-problematic-how-channel-4-ripped-up-its-approach-to-the-paralympics/</guid></item><item><title><![CDATA[Wessex Water’s TV ad banned for omitting sewage record]]></title><description><![CDATA[Advert trumpeting storm overflow plans should have disclosed past environmental harms, says ASAA Wessex Water TV advert about its plans to tackle storm overflows has been banned as misleading because it omitted key information about its record on sewage pollution.The Advertising Standards Authority investigated after receiving a complaint about the ad for the supplier, which provides water to 1.4 million customers and sewerage services to 2.9 million people in the south-west of England. Continue]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wessex-waters-tv-ad-banned-for-omitting-sewage-record/</link><pubDate>Wed, 10 Jul 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wessex-waters-tv-ad-banned-for-omitting-sewage-record/</guid></item><item><title><![CDATA[Labor urged to outlaw betting ‘rewards’ luring Australians into gambling]]></title><description><![CDATA[Exclusive: Personalised marketing is &lsquo;cynically targeting&rsquo; problem gamblers, the Alliance for Gambling Reform saysFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastStrategic inducements such as &ldquo;bonus bets&rdquo; and cashback offers are luring Australians into problem gambling, an anti-gambling lobby has warned as it called on the government to outlaw the practice.The Alliance for Gambling Reform blame]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/labor-urged-to-outlaw-betting-rewards-luring-australians-into-gambling/</link><pubDate>Mon, 08 Jul 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/labor-urged-to-outlaw-betting-rewards-luring-australians-into-gambling/</guid></item><item><title><![CDATA[UK political parties on track to spend £1m on election day online ads]]></title><description><![CDATA[Digital campaigning gets round media blackout rule restricting broadcasters&rsquo; coverage while polls are openUK election live &ndash; latest updatesThe UK&rsquo;s political parties are on track to spend more than a million pounds on online adverts on Thursday, circumventing a media blackout rule that forces television and radio stations to stop their election coverage when polls open.British parties have traditionally ceased top-level campaign activity when voting began as they had no way to]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-political-parties-on-track-to-spend-1m-on-election-day-online-ads/</link><pubDate>Thu, 04 Jul 2024 16:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-political-parties-on-track-to-spend-1m-on-election-day-online-ads/</guid></item><item><title><![CDATA[Beer advertisements shown to kids during streamed TV programs like Lego Masters]]></title><description><![CDATA[David Pocock urges government to fix gap in the law after 28 complaints, but Labor says it will not support amendmentGet our morning and afternoon news emails, free app or daily news podcastIndependent senator David Pocock is urging the government to fix a gap in the law that allows alcohol to be advertised during children&rsquo;s television programs when streamed rather than using a traditional TV aerial.Pocock has identified 28 complaints about alcohol being advertised during programs includin]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/beer-advertisements-shown-to-kids-during-streamed-tv-programs-like-lego-masters/</link><pubDate>Sun, 30 Jun 2024 10:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/beer-advertisements-shown-to-kids-during-streamed-tv-programs-like-lego-masters/</guid></item><item><title><![CDATA[Ad campaign with Trevor McDonald was filmed for shelved NatWest shares sale]]></title><description><![CDATA[Exclusive: Saatchi &lsquo;Tell Sid&rsquo;-style marketing blitz was planned before Rishi Sunak called general electionA &ldquo;Tell Sid&rdquo;-style ad campaign featuring Sir Trevor McDonald was filmed to promote the government&rsquo;s now shelved plan to sell state-owned NatWest shares to the public, the Guardian can reveal.The nationwide campaign &ndash; which included TV ads featuring the veteran newsreader and presenter popping up around the UK asking the public &ldquo;Are you in?&rdquo; &nd]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-campaign-with-trevor-mcdonald-was-filmed-for-shelved-natwest-shares-sale/</link><pubDate>Fri, 28 Jun 2024 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-campaign-with-trevor-mcdonald-was-filmed-for-shelved-natwest-shares-sale/</guid></item><item><title><![CDATA[UK public support ban on gambling ads at sports events, says charity]]></title><description><![CDATA[GambleAware says government has &lsquo;overlooked&rsquo; the problem and calls for pre-watershed advertising banThe UK&rsquo;s leading gambling charity has called on the next government to ban betting advertising at sports events and on pre-watershed television, citing research that indicates strong public support for stricter controls.The survey, for GambleAware, which comes amid the usual marketing frenzy that accompanies a major football tournament such as Euro 2024, found that two-thirds of]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-public-support-ban-on-gambling-ads-at-sports-events-says-charity/</link><pubDate>Thu, 27 Jun 2024 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-public-support-ban-on-gambling-ads-at-sports-events-says-charity/</guid></item><item><title><![CDATA[Come to Oslo – it’s rubbish! Is this the world’s most modest tourist campaign?]]></title><description><![CDATA[&lsquo;I wouldn&rsquo;t come here, to be honest,&rsquo; says the disdainful star of Visit Oslo&rsquo;s latest advert, which has become a viral hit onlineName: Oslo.Age: About 1,000 years old. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/come-to-oslo-its-rubbish-is-this-the-worlds-most-modest-tourist-campaign/</link><pubDate>Wed, 26 Jun 2024 17:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/come-to-oslo-its-rubbish-is-this-the-worlds-most-modest-tourist-campaign/</guid></item><item><title><![CDATA[A third of Australian bets found to be placed by problem gamblers amid warning of ‘predatory’ industry]]></title><description><![CDATA[Exclusive: Number of people betting on sport jumps in past five years while reform advocates say bookmakers &lsquo;grooming children&rsquo;Get our morning and afternoon news emails, free app or daily news podcastThe number of Australians betting on sport has doubled in five years, and a third of spending on bets is placed by people with a gambling problem, according to new polling.Roy Morgan polling of 16,000 Australians found 15.5% had bet on sport in the 12 months to March. It also revealed pr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-third-of-australian-bets-found-to-be-placed-by-problem-gamblers-amid-warning-of-predatory-industry/</link><pubDate>Mon, 24 Jun 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-third-of-australian-bets-found-to-be-placed-by-problem-gamblers-amid-warning-of-predatory-industry/</guid></item><item><title><![CDATA[Play it Safe: Sydney Opera House short film wins Grand Prix award at Cannes Lions festival]]></title><description><![CDATA[Judges say four-minute piece featuring Tim Minchin is &lsquo;a celebration of the creative spirit, of brave ideas and taking huge risks in the face of critics&rsquo;Get our morning and afternoon news emails, free app or daily news podcastA short film celebrating the Sydney Opera House&rsquo;s 50th anniversary has won at the Cannes Lions, considered the world&rsquo;s most prestigious advertising awards.Satirically titled Play it Safe, the 2023 campaign collected one of two Grand Prix at the Canne]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/play-it-safe-sydney-opera-house-short-film-wins-grand-prix-award-at-cannes-lions-festival/</link><pubDate>Mon, 24 Jun 2024 10:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/play-it-safe-sydney-opera-house-short-film-wins-grand-prix-award-at-cannes-lions-festival/</guid></item><item><title><![CDATA[Australian mining magnate Andrew Forrest can sue Meta over Facebook scam ads, US court rules]]></title><description><![CDATA[The Australian mining magnate can try to prove that Meta was negligent in allowing scam ads on Facebook, judge saysFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastA US judge has rejected Meta Platforms&rsquo; bid to dismiss a lawsuit by billionaire Australian mining magnate Andrew Forrest over scam Facebook advertisements that use his likeness to promote fake cryptocurrency and other fraudulent investments.In a decisi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/australian-mining-magnate-andrew-forrest-can-sue-meta-over-facebook-scam-ads-us-court-rules/</link><pubDate>Wed, 19 Jun 2024 00:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/australian-mining-magnate-andrew-forrest-can-sue-meta-over-facebook-scam-ads-us-court-rules/</guid></item><item><title><![CDATA[Does fast food have a supersized influence over Australian media? – podcast]]></title><description><![CDATA[Newsrooms constantly receive carefully curated press releases from companies and, while they usually form one side of the story, a new study has found that, when it comes to the fast food industry, a number of Australian media outlets aren&rsquo;t fulfilling their half of the bargain.Health reporter Natasha May tells Matilda Boseley how news outlets are producing &lsquo;covert marketing&rsquo; for fast food brands despite public health concerns about the poor nutritional quality of their menusYo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/does-fast-food-have-a-supersized-influence-over-australian-media-podcast-2/</link><pubDate>Mon, 10 Jun 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/does-fast-food-have-a-supersized-influence-over-australian-media-podcast-2/</guid></item><item><title><![CDATA[Does fast food have a supersized influence over Australian media? - podcast]]></title><description><![CDATA[Newsrooms constantly receive carefully curated press releases from companies and, while they usually form one side of the story, a new study has found that, when it comes to the fast food industry, a number of Australian media outlets aren&rsquo;t fulfilling their half of the bargain.Health reporter Natasha May tells Matilda Boseley how news outlets are producing &lsquo;covert marketing&rsquo; for fast food brands despite public health concerns about the poor nutritional quality of their menusYo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/does-fast-food-have-a-supersized-influence-over-australian-media-podcast/</link><pubDate>Mon, 10 Jun 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/does-fast-food-have-a-supersized-influence-over-australian-media-podcast/</guid></item><item><title><![CDATA[Adverts for UK bookmakers and online casinos ‘need smoking-style warnings’]]></title><description><![CDATA[GambleAware signals collision course with industry as charity brands current warnings &lsquo;inadequate&rsquo;Adverts for bookmakers and online casinos should carry smoking-style warnings, the UK&rsquo;s leading gambling charity has said, as it warned that a marketing surge during the Euro 2024 football tournament could make it harder for people to cut down or quit.GambleAware called for an end to the industry-approved &ldquo;Take Time To Think&rdquo; slogan, which appears on gambling adverts, l]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/adverts-for-uk-bookmakers-and-online-casinos-need-smoking-style-warnings/</link><pubDate>Mon, 10 Jun 2024 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/adverts-for-uk-bookmakers-and-online-casinos-need-smoking-style-warnings/</guid></item><item><title><![CDATA[News and tech media mostly quiet after UN chief calls for ban on ads for oil and gas]]></title><description><![CDATA[The Guardian contacted 11 major organizations that run fossil-fuel ads after Wednesday speech by Ant&oacute;nio GuterresMajor news and tech media that have run fossil fuel ads were largely staying quiet after the UN&rsquo;s secretary general called for governments and companies to place bans on advertisements for coal, oil and gas.&ldquo;Stop taking fossil-fuel advertising,&rdquo; Ant&oacute;nio Guterres implored in a major speech on Wednesday after railing against energy companies for &ldquo;di]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/news-and-tech-media-mostly-quiet-after-un-chief-calls-for-ban-on-ads-for-oil-and-gas/</link><pubDate>Fri, 07 Jun 2024 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/news-and-tech-media-mostly-quiet-after-un-chief-calls-for-ban-on-ads-for-oil-and-gas/</guid></item><item><title><![CDATA[‘Godfathers of climate chaos’: UN chief urges global fossil-fuel advertising ban]]></title><description><![CDATA[Ant&oacute;nio Guterres says world faces &lsquo;climate crunch time&rsquo; and announces dire new scientific warnings of global heatingFossil-fuel companies are the &ldquo;godfathers of climate chaos&rdquo; and should be banned in every country from advertising akin to restrictions on big tobacco, the secretary general of the United Nations has said while delivering dire new scientific warnings of global heating.In a major speech in New York on Wednesday, Ant&oacute;nio Guterres called on news a]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/godfathers-of-climate-chaos-un-chief-urges-global-fossil-fuel-advertising-ban/</link><pubDate>Wed, 05 Jun 2024 16:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/godfathers-of-climate-chaos-un-chief-urges-global-fossil-fuel-advertising-ban/</guid></item><item><title><![CDATA[UK broadcasters trade ad airtime for advertisers’ shares]]></title><description><![CDATA[With advertisers slashing their spend, channels have found a new way to fill unsold ad spaceWhen Kubos, a semiconductor company, recently raised $2m (&pound;1.6m) to accelerate the development of its MicroLED technology, its lineup of investors was surprising.S4C, the Welsh language TV broadcaster, was among those taking an equity stake in Kubos, which has a base in south Wales, alongside Development Bank of Wales and Drew Nelson, the founder of the British chipmaker IQE. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-broadcasters-trade-ad-airtime-for-advertisers-shares/</link><pubDate>Mon, 03 Jun 2024 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-broadcasters-trade-ad-airtime-for-advertisers-shares/</guid></item><item><title><![CDATA[‘Show this to everyone’: UK political ads move away from microtargeting]]></title><description><![CDATA[Old approach of seeking ultra-niche audiences has fallen out of favour as main parties spend tens of millions onlineDon&rsquo;t expect to see Cambridge Analytica-style microtargeted political adverts driven by personal data during this general election: the tactic is now considered by many to be an ineffective &ldquo;red herring&rdquo; and is increasingly being blocked by social media platforms.The digital strategist Tom Edmonds said Facebook had banned political campaigns from using many of the]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/show-this-to-everyone-uk-political-ads-move-away-from-microtargeting/</link><pubDate>Fri, 31 May 2024 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/show-this-to-everyone-uk-political-ads-move-away-from-microtargeting/</guid></item><item><title><![CDATA[Weight-loss jabs shouldn’t be quick-fix solution for governments, says expert]]></title><description><![CDATA[Obesity prevention is cheaper long-term option, says Cambridge professor, with focus on dietary advice and exercise plansSkinny jabs risk being used as a cop-out by governments to avoid making hard policy choices to prevent obesity, a leading expert has warned.Prof Giles Yeo, a geneticist at the University of Cambridge and expert on obesity and the brain control of food intake, said drugs such as semaglutide &ndash; the active ingredient in the weight-loss jab Wegovy &ndash; were remarkable and]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/weight-loss-jabs-shouldnt-be-quick-fix-solution-for-governments-says-expert/</link><pubDate>Sat, 25 May 2024 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/weight-loss-jabs-shouldnt-be-quick-fix-solution-for-governments-says-expert/</guid></item><item><title><![CDATA[Revealed: Meta approved political ads in India that incited violence]]></title><description><![CDATA[Exclusive: Ads containing AI-manipulated images were submitted to Facebook by civil and corporate accountability groupsThe Facebook and Instagram owner Meta approved a series of AI-manipulated political adverts during India&rsquo;s election that spread disinformation and incited religious violence, according to a report shared exclusively with the Guardian.Facebook approved adverts containing known slurs towards Muslims in India, such as &ldquo;let&rsquo;s burn this vermin&rdquo; and &ldquo;Hind]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/revealed-meta-approved-political-ads-in-india-that-incited-violence/</link><pubDate>Mon, 20 May 2024 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/revealed-meta-approved-political-ads-in-india-that-incited-violence/</guid></item><item><title><![CDATA[What would Steve Jobs think of Apple’s culture-crushing advert? | John Naughton]]></title><description><![CDATA[Its latest iPad ad, portraying the destruction of artistic tools, is confirmation that company is just another unfeeling, arrogant tech giantThis is a tale of two advertisements. And about the company that made them &ndash; Apple Inc. The first ad ran during the Super Bowl in 1984. It was made by Ridley Scott, the celebrated movie director. The vibe is distinctly Orwellian: set in a vast, darkened auditorium dominated by a giant screen entirely filled by a sinister-looking talking head, who is c]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-would-steve-jobs-think-of-apples-culture-crushing-advert-john-naughton/</link><pubDate>Sat, 18 May 2024 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-would-steve-jobs-think-of-apples-culture-crushing-advert-john-naughton/</guid></item><item><title><![CDATA[CEO of world’s biggest ad firm targeted by deepfake scam]]></title><description><![CDATA[Fraudsters impersonated WPP&rsquo;s CEO using a fake Whatsapp account, a voice clone and YouTube footage used in a virtual meetThe head of the world&rsquo;s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email to leadership, warning others at the company to look out for calls claiming to be from top executives.Fraudsters created a WhatsApp account with]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ceo-of-worlds-biggest-ad-firm-targeted-by-deepfake-scam/</link><pubDate>Fri, 10 May 2024 09:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ceo-of-worlds-biggest-ad-firm-targeted-by-deepfake-scam/</guid></item><item><title><![CDATA[Apple apologises for iPad ad criticised as ‘destruction of the human experience’]]></title><description><![CDATA[Advert featuring huge hydraulic press crushing cultural objects struck wrong note with manyApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple&rsquo;s chief executive, Tim Cook, on Tuesday, shows the machine squashing various items &ndash; ranging from a piano and a metronome to tins of paint and an arcade game &ndas]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-apologises-for-ipad-ad-criticised-as-destruction-of-the-human-experience/</link><pubDate>Fri, 10 May 2024 00:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-apologises-for-ipad-ad-criticised-as-destruction-of-the-human-experience/</guid></item><item><title><![CDATA[‘Destruction of the human experience’: Apple iPad ad prompts online backlash]]></title><description><![CDATA[Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some &ndash; including Hugh GrantApple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.The ad, launched by Apple&rsquo;s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items &ndash; ranging from a piano and a metronome to tins of pai]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/destruction-of-the-human-experience-apple-ipad-ad-prompts-online-backlash/</link><pubDate>Thu, 09 May 2024 17:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/destruction-of-the-human-experience-apple-ipad-ad-prompts-online-backlash/</guid></item><item><title><![CDATA[ITV blames knock-on effects of Hollywood strikes for revenue hit]]></title><description><![CDATA[Strikes dented performance of ITV Studios but advertising starting to recover, broadcaster saysITV has blamed the knock-on effects of the US actors and writers strike for a hit to its revenues &ndash; but expects the Euro 2024 football tournament to contribute to a bounceback later this year.The UK&rsquo;s largest free to air broadcaster said last year&rsquo;s Hollywood strikes had dented the performance of its ITV Studios division, which has made shows such as Love Island and Mr Bates vs the Po]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itv-blames-knock-on-effects-of-hollywood-strikes-for-revenue-hit/</link><pubDate>Thu, 09 May 2024 13:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itv-blames-knock-on-effects-of-hollywood-strikes-for-revenue-hit/</guid></item><item><title><![CDATA[Online casino firm 888.com to withdraw UK adverts after backlash]]></title><description><![CDATA[Ads to be removed from London transport network amid criticism of Mayor Sadiq Khan&rsquo;s &lsquo;baffling&rsquo; decision to allow themOnline casino company 888.com will withdraw adverts from locations including London&rsquo;s transport network after a backlash against their tone, prompting criticism of the capital&rsquo;s mayor, Sadiq Khan, for allowing them to appear in the first place.With less than a week to go before Londoners vote for their next Mayor, Khan&rsquo;s Conservative rival, Sus]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/online-casino-firm-888com-to-withdraw-uk-adverts-after-backlash/</link><pubDate>Sun, 28 Apr 2024 15:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/online-casino-firm-888com-to-withdraw-uk-adverts-after-backlash/</guid></item><item><title><![CDATA[BBC presenter’s likeness used in advert after firm tricked by AI-generated voice]]></title><description><![CDATA[Exclusive: Liz Bonnin&rsquo;s face used on insect repellant ads after faked message ostensibly granted permissionThere was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.Science presenter Liz Bonnin&rsquo;s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly granting permission to use her likeness in an ad campaign, seemed to place her on the other side of the world. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bbc-presenters-likeness-used-in-advert-after-firm-tricked-by-ai-generated-voice/</link><pubDate>Sun, 28 Apr 2024 11:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bbc-presenters-likeness-used-in-advert-after-firm-tricked-by-ai-generated-voice/</guid></item><item><title><![CDATA[Inaugural Guardian Advertising Awards take place in London]]></title><description><![CDATA[Celebrating advertisers with scale, influence and integrity, the ceremony recognised brands including Nurofen and Google PixelThe inaugural Guardian Advertising Awards, launched to celebrate scale, influence and integrity across the publisher&rsquo;s platforms, have recognised brands including Nurofen, Google Pixel and Charlie Bigham&rsquo;s.The Grand Prix award was given to Nurofen for its See My Pain campaign, which was praised by judges for its real-world impact in tackling awareness of the g]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inaugural-guardian-advertising-awards-take-place-in-london/</link><pubDate>Thu, 25 Apr 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inaugural-guardian-advertising-awards-take-place-in-london/</guid></item><item><title><![CDATA[‘Really upsetting’: Grenfell Tower edited out of TV advert]]></title><description><![CDATA[Exclusive: Man whose uncle died in 2017 disaster describes ad for pain relief gel Voltarol as &lsquo;insulting&rsquo;Grenfell Tower has been edited out of a TV advert in a move described as &ldquo;insulting&rdquo; by a family bereaved by the June 2017 disaster.Karim Mussilhy, whose uncle Hesham Rahman was among 72 people who died as a result of the fire, noticed the edit while watching the Channel 4 streaming service on Monday when an advert for the pain relief gel Voltarol showed people playing]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/really-upsetting-grenfell-tower-edited-out-of-tv-advert/</link><pubDate>Wed, 17 Apr 2024 20:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/really-upsetting-grenfell-tower-edited-out-of-tv-advert/</guid></item><item><title><![CDATA[US politics is awash with crude and misleading attack ads. Now it’s the UK’s turn | John Elledge]]></title><description><![CDATA[Rules governing political campaigning on terrestrial television don&rsquo;t apply to streaming or online &ndash; and parties are starting to play dirtyOne of my favourite jokes in The Simpsons concerns the unhinged nature of US political advertising. &ldquo;Mayor Quimby supports revolving-door prisons,&rdquo; a growly voice narrates over footage of exactly what you imagine. &ldquo;Mayor Quimby even released Sideshow Bob, a man twice convicted of attempted murder.&rdquo; And then, a final disclos]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-politics-is-awash-with-crude-and-misleading-attack-ads-now-its-the-uks-turn-john-elledge/</link><pubDate>Wed, 17 Apr 2024 13:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-politics-is-awash-with-crude-and-misleading-attack-ads-now-its-the-uks-turn-john-elledge/</guid></item><item><title><![CDATA[May the fizz be with you: how a $10 Chilean beer ad took on Star Wars]]></title><description><![CDATA[After being posted on X and becoming a feature on Stephen Colbert&rsquo;s Late Show, the 2003 commercial that sees Obi-Wan Kenobi hand Luke Skywalker a cold beer has gone viral&lsquo;Your father wanted you to have this when you were old enough&rdquo;, Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item &ndash; an ice-cold bottle of Chilean lager, Cerveza Cristal.Cue enthusiastic brand jingle, and cut! Continue reading..]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/may-the-fizz-be-with-you-how-a-10-chilean-beer-ad-took-on-star-wars/</link><pubDate>Mon, 15 Apr 2024 15:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/may-the-fizz-be-with-you-how-a-10-chilean-beer-ad-took-on-star-wars/</guid></item><item><title><![CDATA[Political ads could be heading to UK TV screens due to legal loophole]]></title><description><![CDATA[Exclusive: ITV is considering taking paid ads from parties on its streaming platform where ban does not applySome viewers are already irritated by the adverts interrupting shows on the ITV catch-up service.But even they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/political-ads-could-be-heading-to-uk-tv-screens-due-to-legal-loophole/</link><pubDate>Sun, 14 Apr 2024 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/political-ads-could-be-heading-to-uk-tv-screens-due-to-legal-loophole/</guid></item><item><title><![CDATA[‘Smell is really important for social communication’: how technology is ruining our senses]]></title><description><![CDATA[Scientists say an overreliance on sight and sound is having a detrimental effect on people&rsquo;s wellbeing and that our devices should deliver a multisensory experience&ldquo;Wait a minute, wait a minute. You ain&rsquo;t heard nothing yet.&rdquo; So went the first line of audible dialogue in a feature film, 1927&rsquo;s The Jazz Singer. It was one of the first times that mass media had conveyed the sight and sound of a scene together, and the audience was enthralled.There have been improvement]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/smell-is-really-important-for-social-communication-how-technology-is-ruining-our-senses/</link><pubDate>Sat, 13 Apr 2024 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/smell-is-really-important-for-social-communication-how-technology-is-ruining-our-senses/</guid></item><item><title><![CDATA[OJ Simpson obituary]]></title><description><![CDATA[Former American footballer and actor who was acquitted of the murder of his former wife, Nicole Brown, and her companion, Ron Goldman, in the 1995 &lsquo;trial of the century&rsquo;On the American football field, OJ Simpson ran around, past and through defenders with almost unmatched success. &ldquo;The Juice&rdquo; had legendary status, as both a collegian and a pro.Undeniably handsome and charismatic, he appeared in films and on TV, and was known in the US for a Hertz television commercial in]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/oj-simpson-obituary/</link><pubDate>Thu, 11 Apr 2024 21:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/oj-simpson-obituary/</guid></item><item><title><![CDATA[Crisps as communion: Italian TV advert accused of blasphemy]]></title><description><![CDATA[Viewers association has called for Amica Chips to suspend the campaign over a lack of respect towards practising CatholicsAn Italian TV advert that depicts nuns eating crisps instead of altar bread while receiving holy communion has been accused of blasphemy by an outraged association of Catholic TV viewers.The 30-second advert for Amica Chips &ndash; one of Italy&rsquo;s top crisps brands &ndash; takes place in a monastery and opens with nuns preparing to receive holy communion. Their mother su]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/crisps-as-communion-italian-tv-advert-accused-of-blasphemy/</link><pubDate>Tue, 09 Apr 2024 15:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/crisps-as-communion-italian-tv-advert-accused-of-blasphemy/</guid></item><item><title><![CDATA[Catholics’ fury as Italian TV ad depicts nuns eating crisps for communion]]></title><description><![CDATA[Viewers&rsquo; association accuses Amica Chips of resorting to blasphemy in order to increase salesAn Italian TV advert that depicts nuns eating crisps instead of altar bread while receiving holy communion has been accused of blasphemy by an outraged association of Catholic TV viewers.The 30-second advert for Amica Chips &ndash; one of Italy&rsquo;s top crisps brands &ndash; takes place in a monastery and opens with nuns preparing to receive holy communion. Their mother superior realises that th]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/catholics-fury-as-italian-tv-ad-depicts-nuns-eating-crisps-for-communion/</link><pubDate>Tue, 09 Apr 2024 15:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/catholics-fury-as-italian-tv-ad-depicts-nuns-eating-crisps-for-communion/</guid></item><item><title><![CDATA[Instagram ads in UK promoting ‘butt lifts’ in Turkey as part of holidays in potential breach of rules]]></title><description><![CDATA[Watchdog warns cosmetic surgery providers abroad as analysis reveals thousands of Facebook advertsA post on Instagram shows the back of a woman in tight blue leggings, her lower body taking up most of the frame. The words &ldquo;Temptingly sexy curves ahead &hellip; Ready to turn heads and break hearts?&rdquo; are written in the caption. It is from a company offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad.The advert is one of thousands on social me]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/instagram-ads-in-uk-promoting-butt-lifts-in-turkey-as-part-of-holidays-in-potential-breach-of-rules/</link><pubDate>Mon, 08 Apr 2024 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/instagram-ads-in-uk-promoting-butt-lifts-in-turkey-as-part-of-holidays-in-potential-breach-of-rules/</guid></item><item><title><![CDATA[Katie Price Instagram post banned by advertising watchdog over diet claim]]></title><description><![CDATA[Sponsored video promoted ultra low calorie diet without encouraging users to take medical advice, regulator rulesA post on Katie Price&rsquo;s Instagram account has been banned by the UK&rsquo;s advertising regulator for irresponsibly encouraging a low calorie diet, while simultaneously failing to disclose it was an advert and making unauthorised weight loss claims.The Instagram reel, a video shared on the glamour model&rsquo;s account in August 2023, depicts her making meals throughout the day]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/katie-price-instagram-post-banned-by-advertising-watchdog-over-diet-claim/</link><pubDate>Wed, 03 Apr 2024 13:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/katie-price-instagram-post-banned-by-advertising-watchdog-over-diet-claim/</guid></item><item><title><![CDATA[Nationwide TV ads starring Dominic West banned as misleading]]></title><description><![CDATA[ASA says sneering bank manager character wrongly suggests building society has not closed any branchesAdverts featuring the actor Dominic West as a sneering bank manager will be pulled from TV in their current form after the advertising watchdog ruled they were misleading because they wrongly suggest that the building society had not closed branches.The Advertising Standards Authority (Asa) received 281 complaints, including one from rival lender Santander, about the advert, which ran in October]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nationwide-tv-ads-starring-dominic-west-banned-as-misleading/</link><pubDate>Wed, 03 Apr 2024 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nationwide-tv-ads-starring-dominic-west-banned-as-misleading/</guid></item><item><title><![CDATA[‘We know the community is over it’: how self-regulation of gambling ads came unstuck minutes into an AFL game]]></title><description><![CDATA[Clubs and bookmakers have set their own restrictions as campaigners await a decision on a proposed banFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastJust minutes after the first bounce in a round one AFL game, families watching on free-to-air television were exposed to more than 70 gambling ads &ndash; and all before 8pm.The fluorescent ads for gambling giant Tabcorp were splashed on digital billboards, despite the c]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/we-know-the-community-is-over-it-how-self-regulation-of-gambling-ads-came-unstuck-minutes-into-an-afl-game/</link><pubDate>Sun, 31 Mar 2024 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/we-know-the-community-is-over-it-how-self-regulation-of-gambling-ads-came-unstuck-minutes-into-an-afl-game/</guid></item><item><title><![CDATA[Readers reply: why are Britain’s rules around advertising alcohol and tobacco so different?]]></title><description><![CDATA[The long-running series in which readers answer other readers&rsquo; questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by emailSend new questions to nq@theguardian.com. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/readers-reply-why-are-britains-rules-around-advertising-alcohol-and-tobacco-so-different/</link><pubDate>Sun, 31 Mar 2024 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/readers-reply-why-are-britains-rules-around-advertising-alcohol-and-tobacco-so-different/</guid></item><item><title><![CDATA[Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories’ targets]]></title><description><![CDATA[Analysis shows content is aimed at working-class over-50s, and plays on fears of crime, stirs anger and pushes conspiracy theoriesAre you a cleaner or builder who likes Primark, the pub or reality TV &ndash; but doesn&rsquo;t care about the environment? If yes, the Conservative party wants your vote.These are some of the interest categories used by the campaign team for the Tories&rsquo; candidate for London mayor, Susan Hall, to target audiences on social media. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cleaners-builders-primark-shoppers-ads-for-london-mayor-hopeful-susan-hall-reveal-tories-targets/</link><pubDate>Sun, 31 Mar 2024 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cleaners-builders-primark-shoppers-ads-for-london-mayor-hopeful-susan-hall-reveal-tories-targets/</guid></item><item><title><![CDATA[Dementia is not a living death – I’m very much alive | Letter]]></title><description><![CDATA[Willy Gilder thinks the Alzheimer&rsquo;s Society latest ad campaign is a mistake and would like to see it withdrawnThe chief executive of the Alzheimer&rsquo;s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it &ldquo;tells the unvarnished truth about the devastation caused by dementia&rdquo;. It isn&rsquo;t a truth that I, as a person with Alzheimer&rsquo;s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dementia-is-not-a-living-death-im-very-much-alive-letter/</link><pubDate>Thu, 28 Mar 2024 19:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dementia-is-not-a-living-death-im-very-much-alive-letter/</guid></item><item><title><![CDATA[Independent to take control of BuzzFeed and HuffPost in UK and Ireland]]></title><description><![CDATA[Media companies to combine publishing and advertising platforms to target gen Z and millennialsThe Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create &ldquo;Britain&rsquo;s biggest publisher network for Gen Z and millennial audiences&rdquo;, the publishers have said.The two media companies will combine their publishing, data and advertising platforms &ldquo;to allow commercial partners to seamlessly buy across their sites&rdquo;. Continue re]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/independent-to-take-control-of-buzzfeed-and-huffpost-in-uk-and-ireland/</link><pubDate>Thu, 28 Mar 2024 17:17:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/independent-to-take-control-of-buzzfeed-and-huffpost-in-uk-and-ireland/</guid></item><item><title><![CDATA[Mind the grub: comic Ed Gamble’s hotdog banned from tube ads]]></title><description><![CDATA[Poster for sausage-themed show fell foul of Transport for London rules on promoting unhealthy foodSome comics complain that their craft is under threat from &ldquo;cancel culture&rdquo;. For comedians with a sausage-themed standup tour, they might have a point, after Ed Gamble was forced to remove a picture of a hotdog from posters promoting his forthcoming show on the tube network because it breached Transport for London&rsquo;s junk food advertising policy.The comic was pictured with the fast-]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mind-the-grub-comic-ed-gambles-hotdog-banned-from-tube-ads/</link><pubDate>Wed, 27 Mar 2024 15:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mind-the-grub-comic-ed-gambles-hotdog-banned-from-tube-ads/</guid></item><item><title><![CDATA[Why are Britain’s rules around advertising alcohol and tobacco so different?]]></title><description><![CDATA[The long-running series in which readers answer other readers&rsquo; questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by emailPost your answers (and new questions) below or send them to nq@theguardian.com. A selection will be published next Sunday. Continue read]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-are-britains-rules-around-advertising-alcohol-and-tobacco-so-different/</link><pubDate>Sun, 24 Mar 2024 15:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-are-britains-rules-around-advertising-alcohol-and-tobacco-so-different/</guid></item><item><title><![CDATA[Motherhood is a motherload of work. That’s the reality | Letters]]></title><description><![CDATA[Readers respond to Charlie Brinkhurst-Cuff&rsquo;s article about her reservations about embarking on parenthood Re Charlie Brinkhurst-Cuff&rsquo;s article (I know I want at least one baby. But the more I learn about motherhood, the more terrifying it seems, 12 March), having survived the trauma of childbirth and managed to scrape enough to pay for childcare and a living, there is another aspect to consider: the immense negative impact motherhood would have on your career.Having successfully work]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/motherhood-is-a-motherload-of-work-thats-the-reality-letters/</link><pubDate>Fri, 22 Mar 2024 18:36:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/motherhood-is-a-motherload-of-work-thats-the-reality-letters/</guid></item><item><title><![CDATA[Print your own tickets, treat your own illnesses – welcome to DIY Britain | Tom Whyman]]></title><description><![CDATA[Adverts telling us to take services into our own hands are trying to maintain the delusion that we still have a functioning societyOne of the beautiful things about adverts is that each one is a kind of window: into the entire thought process that led to it being produced. The television series Mad Men understood this: although I doubt there was quite so much grief and self-torture behind someone thinking, for instance: &ldquo;Maybe we could use a guy with a giant head to advertise this online b]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/print-your-own-tickets-treat-your-own-illnesses-welcome-to-diy-britain-tom-whyman/</link><pubDate>Mon, 18 Mar 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/print-your-own-tickets-treat-your-own-illnesses-welcome-to-diy-britain-tom-whyman/</guid></item><item><title><![CDATA[‘Sneaky’ social media ads are luring young into gambling, say campaigners]]></title><description><![CDATA[Call for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18sTougher rules are required to crack down on betting firms&rsquo; use of &ldquo;sneaky&rdquo; social media postings and campaigns that may lure young people into gambling, warns a new report.Researchers at Bristol University have reported a rise in gambling promotions that typically blur the line between advertising for a betting company and popular cultural references, f]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sneaky-social-media-ads-are-luring-young-into-gambling-say-campaigners/</link><pubDate>Sun, 17 Mar 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sneaky-social-media-ads-are-luring-young-into-gambling-say-campaigners/</guid></item><item><title><![CDATA[Dual income, no kids ... and loads of free time: dinks are back – and being smug on social media]]></title><description><![CDATA[They thrived alongside the yuppies in the booming 80s. Now, in tougher times, they have found a safe space to flaunt their carefree lifestyleName: Dinks. Age: The term was coined in the 1980s. Dinks have been around for longer and are, by definition, of working and child-raising age. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dual-income-no-kids-and-loads-of-free-time-dinks-are-back-and-being-smug-on-social-media/</link><pubDate>Wed, 13 Mar 2024 16:57:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dual-income-no-kids-and-loads-of-free-time-dinks-are-back-and-being-smug-on-social-media/</guid></item><item><title><![CDATA[The digital signal is improving at ITV – finally | Nils Pratley]]></title><description><![CDATA[Traditional ad revenue may be suffering &ndash; but, crucially, streaming service ITVX is starting to deliver incomeIt&rsquo;s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster&rsquo;s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-digital-signal-is-improving-at-itv-finally-nils-pratley/</link><pubDate>Fri, 08 Mar 2024 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-digital-signal-is-improving-at-itv-finally-nils-pratley/</guid></item><item><title><![CDATA[Profits may be down but the digital signal is improving at ITV – finally | Nils Pratley]]></title><description><![CDATA[Traditional ad revenue is suffering &ndash; but, crucially, streaming service ITVX is starting to deliver incomeIt&rsquo;s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster&rsquo;s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over, an]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/profits-may-be-down-but-the-digital-signal-is-improving-at-itv-finally-nils-pratley/</link><pubDate>Fri, 08 Mar 2024 06:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/profits-may-be-down-but-the-digital-signal-is-improving-at-itv-finally-nils-pratley/</guid></item><item><title><![CDATA[ITV profits plunge by 60% amid brutal advertising downturn]]></title><description><![CDATA[Slump in ad revenue outweighs record income from studio businessITV has recorded a sharp drop in annual profits as the brutal advertising downturn seen last year outweighed record revenues in its studios business, which made the recent hit drama Mr Bates v the Post Office.The UK&rsquo;s largest free-to-air commercial broadcaster said pre-tax profits had fallen 61% to &pound;193m in 2023 against &pound;501m in 2022 as it was hit by a drop in advertising revenue as well as the planned investment i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itv-profits-plunge-by-60-amid-brutal-advertising-downturn/</link><pubDate>Thu, 07 Mar 2024 09:45:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itv-profits-plunge-by-60-amid-brutal-advertising-downturn/</guid></item><item><title><![CDATA[Ban on Calvin Klein’s FKA twigs ad revoked after ASA climbdown]]></title><description><![CDATA[Singer accused regulator of double standards over claim she presented as a &lsquo;stereotypical sexual object&rsquo;The UK&rsquo;s Advertising Standards Authority has backtracked on its decision to ban a Calvin Klein advertisement featuring the British singer FKA twigs, citing the &ldquo;strength of public feeling&rdquo;.The ASA said that after &ldquo;careful thought&rdquo; it had decided that &ldquo;the image was not sexually explicit, that the ad presented FKA twigs as confident and in control]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ban-on-calvin-kleins-fka-twigs-ad-revoked-after-asa-climbdown/</link><pubDate>Wed, 06 Mar 2024 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ban-on-calvin-kleins-fka-twigs-ad-revoked-after-asa-climbdown/</guid></item><item><title><![CDATA[Four in five billboard ads in England and Wales in poorer areas]]></title><description><![CDATA[Exclusive: campaigners say outdoor ads pushing fast food, alcohol and more risk deepening health inequalitiesMore than four in five outdoor billboard advertisements are in the poorest half of England and Wales, leading experts to warn that the discrepancy risks deepening health inequalities.While billboards may be seen by many simply as eyesores, campaigners argue they negatively affect people&rsquo;s lives in intersecting ways, by pushing unhealthy products such as fast food and alcohol, encour]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/four-in-five-billboard-ads-in-england-and-wales-in-poorer-areas/</link><pubDate>Mon, 04 Mar 2024 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/four-in-five-billboard-ads-in-england-and-wales-in-poorer-areas/</guid></item><item><title><![CDATA[Hit shows such as Mr Bates could bring a dramatic improvement in ITV’s fortunes]]></title><description><![CDATA[With results due this week in a sinking ad market, the show was a timely reminder of what broadcast TV can doWhen Alan Bates took his campaign for justice to Westminster again last week, it would not just have been the hundreds of post office operators he represents who would have been pleased by his persistence. Carolyn McCall, chief executive of ITV, will doubtless be delighted at the wide-ranging political impact of the broadcaster&rsquo;s hit drama Mr Bates vs the Post Office, which ignited]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hit-shows-such-as-mr-bates-could-bring-a-dramatic-improvement-in-itvs-fortunes/</link><pubDate>Sun, 03 Mar 2024 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hit-shows-such-as-mr-bates-could-bring-a-dramatic-improvement-in-itvs-fortunes/</guid></item><item><title><![CDATA[Raw deal? Judge quotes Winnie-the-Pooh in UK honey-labelling ruling]]></title><description><![CDATA[AA Milne brought to bear to help settle dispute between Waltham Forest council and Greek food firm Odysea It is not every day that a judge quotes Winnie-the-Pooh. But this week, one made the return to the Hundred Acre Wood when delivering an extraordinary judgment over what constitutes &ldquo;raw honey&rdquo;.Judge Neville was asked to settle a row between a high-end Greek food firm and a London council over whether the company could call their product &ldquo;raw&rdquo; or &ldquo;artisan&rdquo;.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/raw-deal-judge-quotes-winnie-the-pooh-in-uk-honey-labelling-ruling/</link><pubDate>Fri, 01 Mar 2024 11:22:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/raw-deal-judge-quotes-winnie-the-pooh-in-uk-honey-labelling-ruling/</guid></item><item><title><![CDATA[Global gambling company to leave Australia’s peak lobbying group]]></title><description><![CDATA[Entain will withdraw from Responsible Wagering Australia in coming months, as a government crackdown on betting ads loomsGet our morning and afternoon news emails, free app or daily news podcastOne of the world&rsquo;s biggest gambling companies has abandoned Australia&rsquo;s peak lobbying group, just as the federal government prepares to announce tougher restrictions on betting ads.Policy analysts believe Entain&rsquo;s withdrawal from the Responsible Wagering Australia (RWA) group highlights]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/global-gambling-company-to-leave-australias-peak-lobbying-group/</link><pubDate>Thu, 29 Feb 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/global-gambling-company-to-leave-australias-peak-lobbying-group/</guid></item><item><title><![CDATA[Google sued for $2.3bn by European media groups over digital ad losses]]></title><description><![CDATA[Lawsuit filed by publishers including Axel Springer allege Google &lsquo;abused its dominant position&rsquo; in digital ad-techAlphabet&rsquo;s Google was hit with a &euro;2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the company&rsquo;s practices in digital advertising.The move by the groups &ndash; which include publishers in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, L]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-sued-for-23bn-by-european-media-groups-over-digital-ad-losses/</link><pubDate>Wed, 28 Feb 2024 20:24:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-sued-for-23bn-by-european-media-groups-over-digital-ad-losses/</guid></item><item><title><![CDATA[Shock of the old: 11 vintage, vaginal and downright dangerous cigarette ads]]></title><description><![CDATA[In the days when smoking was advertised everywhere, the sell was often genuinely bizarre: from dancing polar bears to Ronald Reagan to recommendations from friendly doctorsIt&rsquo;s a stretch now to imagine a time when cigarette packets weren&rsquo;t plastered with tracheotomies and rotten toes, and smoking was something you did in offices, homes and restaurants, instead of a shameful act, furtively executed in a plastic vivarium at the airport or in a urine-scented gap between two wheelie bins]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-11-vintage-vaginal-and-downright-dangerous-cigarette-ads/</link><pubDate>Wed, 28 Feb 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-11-vintage-vaginal-and-downright-dangerous-cigarette-ads/</guid></item><item><title><![CDATA[Peter Solley obituary]]></title><description><![CDATA[My brother, Peter Solley, who has died aged 75, was a musician and producer. He played the organ, the piano and keyboards with a number of successful pop and rock groups of the 1960s and 70s before moving into record production.In 1966 Peter enjoyed a year playing with the Thunderbirds, Chris Farlowe&rsquo;s backing band, on tour with Albert Lee and Carl Palmer (later a founder member of Emerson, Lake &amp; Palmer). He then spent 1968-69 touring as organist with the Crazy World of Arthur Brown,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/peter-solley-obituary/</link><pubDate>Tue, 20 Feb 2024 22:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/peter-solley-obituary/</guid></item><item><title><![CDATA[Want to come up with a winning election ad campaign? Just be honest | Torsten Bell]]></title><description><![CDATA[New research unfortunately reveals little consistency in what works with voters and what doesn&rsquo;t &ndash; except to rely on the factsThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It&rsquo;s paying off again with huge swings to them in last week&rsquo;s two byelections. But this approach requires patience and most parties around the world are less keen]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/want-to-come-up-with-awinning-election-ad-campaign-just-be-honest-torsten-bell/</link><pubDate>Sun, 18 Feb 2024 10:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/want-to-come-up-with-awinning-election-ad-campaign-just-be-honest-torsten-bell/</guid></item><item><title><![CDATA[Want to come up with a winning election ad campaign? Go with the evidence, not your gut | Torsten Bell]]></title><description><![CDATA[New research reveals different political ads work in different times and different placesThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It&rsquo;s paying off again with huge swings to them in last week&rsquo;s two byelections. But this approach requires patience and most parties around the world are less keen on waiting that long. So they spend a lot of tim]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/want-to-come-up-with-a-winning-election-ad-campaign-go-with-the-evidence-not-your-gut-torsten-bell/</link><pubDate>Sun, 18 Feb 2024 10:30:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/want-to-come-up-with-a-winning-election-ad-campaign-go-with-the-evidence-not-your-gut-torsten-bell/</guid></item><item><title><![CDATA[‘Breathtaking’ media layoffs continue with job cuts at Vox Media and Intercept]]></title><description><![CDATA[Intercept management announces 15 staff reductions, and Vox Media NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at Vox Media&rsquo;s NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a &ldquo;reduction in force&rdquo; (RIF) statement reposted on X, the Intercept management said that, like many news outlets: &ld]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/breathtaking-media-layoffs-continue-with-job-cuts-at-vox-media-and-intercept/</link><pubDate>Thu, 15 Feb 2024 20:52:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/breathtaking-media-layoffs-continue-with-job-cuts-at-vox-media-and-intercept/</guid></item><item><title><![CDATA[‘Breathtaking’ media layoffs continue with job cuts at NowThis and Intercept]]></title><description><![CDATA[Intercept management announces 15 staff reductions, and NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a &ldquo;reduction in force&rdquo; (RIF) statement reposted on X, the Intercept management said that, like many news outlets: &ldquo;The Intercept is facing]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/breathtaking-media-layoffs-continue-with-job-cuts-at-nowthis-and-intercept/</link><pubDate>Thu, 15 Feb 2024 20:52:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/breathtaking-media-layoffs-continue-with-job-cuts-at-nowthis-and-intercept/</guid></item><item><title><![CDATA[Take the money and run? I tested X’s paid-promotion model, and it was woeful]]></title><description><![CDATA[Granted, a $50 investment wasn&rsquo;t going draw in millions of clicks, but I expected more than just a few bots to show interestI run a small business. My company sells customer relationship management (CRM) software to other businesses. I&rsquo;m always in search of leads and will try just about anything to find new clients that we can help. To that end, I recently wrote a book about CRM and created a landing page on my website where people &ndash; clients and prospects &ndash; can download i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/take-the-money-and-run-i-tested-xs-paid-promotion-model-and-it-was-woeful/</link><pubDate>Thu, 15 Feb 2024 18:41:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/take-the-money-and-run-i-tested-xs-paid-promotion-model-and-it-was-woeful/</guid></item><item><title><![CDATA[Former footballers broke UK advertising rules with CBD tweets, says ASA]]></title><description><![CDATA[Matt Le Tissier and John Hartson recommended product but did not reveal they were being paidFormer footballers Matt Le Tissier and John Hartson broke UK advertising rules by posting promotional tweets about a cannabidiol (CBD) product without telling consumers they were being paid by its retailer, the industry watchdog has said.The Advertising Standards Authority (ASA) investigated complaints about a number of posts on X, formerly known as Twitter, promoting Supreme CBD, a company set up by form]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/former-footballers-broke-uk-advertising-rules-with-cbd-tweets-says-asa/</link><pubDate>Wed, 14 Feb 2024 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/former-footballers-broke-uk-advertising-rules-with-cbd-tweets-says-asa/</guid></item><item><title><![CDATA[Super Bowl: Usher’s half-time show, the ads, Taylor Swift and everything but the football – as it happened]]></title><description><![CDATA[The R&amp;B star went shirtless, rollerbladed and brought out Alicia Keys, Ludacris and Lil Jon for a career-spanning setlistSuper Bowl: 49ers v Chiefs &ndash; as it happenedIt won&rsquo;t just be Usher performing tonight. Not only will the R&amp;B star bring on some special guests (Alicia Keys is confirmed but also Lil Jon? Ludacris? Burna Boy?) but we&rsquo;ll also see Reba McEntire sing the national anthem, Post Malone take on America the Beautiful and Andra Day belt out Lift Every Voice and]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-ushers-half-time-show-the-ads-taylor-swift-and-everything-but-the-football-as-it-happened/</link><pubDate>Mon, 12 Feb 2024 05:19:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-ushers-half-time-show-the-ads-taylor-swift-and-everything-but-the-football-as-it-happened/</guid></item><item><title><![CDATA[Super Bowl commercials 2024: Aubrey Plaza having a blast to Christopher Walken talkin' &ndash; video]]></title><description><![CDATA[Traditionally the most expensive ad slots of the year, the star-studded Super Bowl commercials featured Jennifer Aniston, Beyonc&eacute;, Ben Affleck, Aubrey Plaza, Christopher Walken &ndash; and Jesus (yes, Jesus).Super Bowl: Usher&rsquo;s half-time show, the ads, Taylor Swift and everything but the football &ndash; live Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-commercials-2024-aubrey-plaza-having-a-blast-to-christopher-walken-talkin-ndash-video/</link><pubDate>Mon, 12 Feb 2024 03:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-commercials-2024-aubrey-plaza-having-a-blast-to-christopher-walken-talkin-ndash-video/</guid></item><item><title><![CDATA[‘Suddenly it’s cool’: children believe use of influencers in gambling ads makes it seem fun]]></title><description><![CDATA[Study funded by Australian Research Council demonstrates need for strict advertising regulations, academics sayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChildren as young as 12 believe celebrities and influencers who are paid to promote gambling are making the practice seem safe, normal, attractive and fun, according to a new study.The study, funded by the Australian Research Council, heard from children who bel]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/suddenly-its-cool-children-believe-use-of-influencers-in-gambling-ads-makes-it-seem-fun/</link><pubDate>Sun, 11 Feb 2024 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/suddenly-its-cool-children-believe-use-of-influencers-in-gambling-ads-makes-it-seem-fun/</guid></item><item><title><![CDATA[Australian media mourns Harold Mitchell, the man who ‘changed how advertising works’]]></title><description><![CDATA[Tributes flow for pioneer and &lsquo;doyen&rsquo; of industry who has died at the age of 81Get our morning and afternoon news emails, free app or daily news podcastHarold Mitchell, the advertising industry figure known as Australia&rsquo;s pioneering and most influential media buyer, has died, aged 81.The Melbourne businessman said in his autobiography that he and a few others &ldquo;changed how advertising works&rdquo; in Australia by separating the buying strategy from the creatives.Sign up fo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/australian-media-mourns-harold-mitchell-the-man-who-changed-how-advertising-works/</link><pubDate>Sun, 11 Feb 2024 05:16:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/australian-media-mourns-harold-mitchell-the-man-who-changed-how-advertising-works/</guid></item><item><title><![CDATA[Nationwide’s Dominic West ad prompts complaint from rival]]></title><description><![CDATA[Watchdog receives complaint, reportedly from Santander UK, that advert paints misleading picture of bank branch closuresDominic West&rsquo;s portrayal of an arrogant, smoothie-drinking, branch-closing banker has landed Nationwide in potentially hot water, with the building society now facing a formal complaint over its TV advert from a rival lender.Santander UK is understood to have lodged a complaint with the Advertising Standards Authority (ASA) over the television commercial, on the basis tha]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nationwides-dominic-west-ad-prompts-complaint-from-rival/</link><pubDate>Thu, 08 Feb 2024 16:57:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nationwides-dominic-west-ad-prompts-complaint-from-rival/</guid></item><item><title><![CDATA[A bastion of liberal Britain is in trouble. But Labour has a chance to revive Channel 4’s radical spirit | Leo Watkins]]></title><description><![CDATA[A different way of funding the broadcaster would give it more security &ndash; and help it make bolder programmes, tooChannel 4 has just announced plans to cut almost 250 jobs (about 15% of its workforce of full-time staff), sell its London HQ and drop a number of shows.The immediate cause of its problems is the ad market. Channel 4 depends on advertising for about 90% of its revenue, and ad spending was cut back in 2023 as consumer spending was squeezed. But the station&rsquo;s problems run dee]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-bastion-of-liberal-britain-is-in-trouble-but-labour-has-a-chance-to-revive-channel-4s-radical-spirit-leo-watkins/</link><pubDate>Thu, 01 Feb 2024 13:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-bastion-of-liberal-britain-is-in-trouble-but-labour-has-a-chance-to-revive-channel-4s-radical-spirit-leo-watkins/</guid></item><item><title><![CDATA[Shock of the old: nine monstrous mascots to suck out your soul]]></title><description><![CDATA[They&rsquo;re often weird, unrelatable and sometimes inappropriately sexual, but big brands can&rsquo;t get enough of themMascots are weird. But then so are we. Why do we allow our purchases to be influenced by the chirpy golems (a sexy banana, say, or anthropomorphic mucus) that emerge from the over-refreshed imaginations of ad execs? What unholy alliance of fandom and corporate stupidity brought most sports mascots into being (with the honourable exception of Partick Thistle&rsquo;s peerless K]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-nine-monstrous-mascots-to-suck-out-your-soul/</link><pubDate>Wed, 31 Jan 2024 17:36:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-nine-monstrous-mascots-to-suck-out-your-soul/</guid></item><item><title><![CDATA[Channel 4 set to announce plan to axe almost 250 jobs]]></title><description><![CDATA[Cut driven by decline in demand for advertising represents about 15% of broadcaster&rsquo;s full-time workforceChannel 4 is set to announce plans to cut almost 250 jobs as the British broadcaster adjusts to the decline in demand for advertising.The job cuts represent about 15% of the 1,300 workforce of full-time staff. Employees will be informed by chief executive Alex Mahon this week, Sky News first reported. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/channel-4-set-to-announce-plan-to-axe-almost-250-jobs/</link><pubDate>Sun, 28 Jan 2024 18:44:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/channel-4-set-to-announce-plan-to-axe-almost-250-jobs/</guid></item><item><title><![CDATA[Art of the attack ad: six memorable angles the Conservatives have tried]]></title><description><![CDATA[Tory ads for general elections have ramped up paranoia over quality of life, the economy and Labour politicians&rsquo; integrityFrom the devastating to the downright desperate, the Conservatives have a rich &ndash; if chequered &ndash; history of devising political attack advertisements designed to see off Labour.At their best, they have the power to tap into the nation&rsquo;s doubts about the party, most obviously preying on suspicions that it will tax and spend the moment it seizes the levers]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/art-of-the-attack-ad-six-memorable-angles-the-conservatives-have-tried/</link><pubDate>Sun, 21 Jan 2024 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/art-of-the-attack-ad-six-memorable-angles-the-conservatives-have-tried/</guid></item><item><title><![CDATA[‘Teaching – how hard can it be?’: writers put their relationships on the line and try their partners’ jobs]]></title><description><![CDATA[Have you ever secretly thought how easy it would be to do your partner&rsquo;s job? Three journalists find out if they can hack it as a teacher, an eBay trader and a creative directorSo I think I win in this game. My girlfriend is a primary school teacher and teachers famously have it pretty easy, as well as being paid way too much, obviously. Yet still they moan, and strike &hellip; Hey, maybe I&rsquo;ll get to go on strike, too, instead of going to work. But even if it isn&rsquo;t a strike day]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/teaching-how-hard-can-it-be-writers-put-their-relationships-on-the-line-and-try-their-partners-jobs/</link><pubDate>Sat, 20 Jan 2024 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/teaching-how-hard-can-it-be-writers-put-their-relationships-on-the-line-and-try-their-partners-jobs/</guid></item><item><title><![CDATA[Victoria’s gambling regulator calls for ad ban after being ‘bombarded’ by worried parents]]></title><description><![CDATA[Exclusive: Annette Kimmitt says she has heard many stories of people finding out their children are secretly gamblingFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastVictoria&rsquo;s gambling regulator is calling for the Albanese government to ban wagering ads after being &ldquo;bombarded&rdquo; with complaints, including by parents who have discovered that their children are secretly gambling.The Victorian Gambling an]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/victorias-gambling-regulator-calls-for-ad-ban-after-being-bombarded-by-worried-parents/</link><pubDate>Fri, 12 Jan 2024 01:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/victorias-gambling-regulator-calls-for-ad-ban-after-being-bombarded-by-worried-parents/</guid></item><item><title><![CDATA[Nothing I’ve bought on Instagram has ever brought me joy]]></title><description><![CDATA[It&rsquo;s all too easy to spend money online when you&rsquo;re being sold on the promise of a lifestyle just out of reach&bull; Sign up to our free coaching newsletter to help you spend less time on your phoneI don&rsquo;t remember what did it &ndash; it might have been the &ldquo;clean&rdquo; foundation that spilled out all over my hands &ndash; but one day, I woke up and realized that everything I&rsquo;d bought on Instagram had been bad. All the products that looked so great in the ads &ndas]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nothing-ive-bought-on-instagram-has-ever-brought-me-joy/</link><pubDate>Thu, 11 Jan 2024 12:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nothing-ive-bought-on-instagram-has-ever-brought-me-joy/</guid></item><item><title><![CDATA[‘Double standards’: FKA twigs defends banned semi-nude Calvin Klein advert]]></title><description><![CDATA[British singer says &lsquo;I am proud of my physicality&rsquo; after advert is banned by Advertising Standards AuthorityFKA twigs has defended a Calvin Klein advertisement she featured in that was banned earlier this week by the UK&rsquo;s Advertising Standards Authority (ASA).The singer appeared in the poster ad dressed in a shirt held across her semi-nude body. Following two complaints from the public, the ASA said the ad framed her as a &ldquo;stereotypical sexual object&rdquo; and the &ldquo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/double-standards-fka-twigs-defends-banned-semi-nude-calvin-klein-advert/</link><pubDate>Thu, 11 Jan 2024 10:12:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/double-standards-fka-twigs-defends-banned-semi-nude-calvin-klein-advert/</guid></item><item><title><![CDATA[Tiger Woods, Nike and the end of the all-encompassing athlete-brand marriage]]></title><description><![CDATA[Golden age of the lucrative partnership overlapped with the final days of the American monocultureThe announcement that Tiger Woods and Nike have called time on their 27-year commercial partnership came as no surprise to anyone who has been paying close attention. It has been nearly a decade since Nike, which said in a recent earnings call it will seek $2bn in cost savings over the next three years, stopped making golf equipment, including balls, clubs and bags. Woods&rsquo;s limited schedule af]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiger-woods-nike-and-the-end-of-the-all-encompassing-athlete-brand-marriage/</link><pubDate>Wed, 10 Jan 2024 17:35:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiger-woods-nike-and-the-end-of-the-all-encompassing-athlete-brand-marriage/</guid></item><item><title><![CDATA[Calvin Klein ad with singer FKA twigs banned for making her ‘stereotypical sexual object’]]></title><description><![CDATA[UK Advertising Standards Authority rules ad featuring partial nudity must not appear againA Calvin Klein advertisement featuring the British singer FKA twigs has been banned by the UK&rsquo;s Advertising Standards Authority, on the grounds that it presented her as &ldquo;a stereotypical sexual object&rdquo;.The poster featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks, along with the caption &ldquo;Calvins or nothing&rdquo;. Continu]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/calvin-klein-ad-with-singer-fka-twigs-banned-for-making-her-stereotypical-sexual-object/</link><pubDate>Wed, 10 Jan 2024 15:29:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/calvin-klein-ad-with-singer-fka-twigs-banned-for-making-her-stereotypical-sexual-object/</guid></item><item><title><![CDATA[Jeremy Allen White looks great in the Calvin Klein ads – and that’s a lesson for us all | Coco Khan]]></title><description><![CDATA[There was some surprise when the boy-next-door star of The Bear revealed an impossibly toned body in a new ad campaign. It was a reminder, once again, that celebrities aren&rsquo;t like you or meSex sells. Just ask the fashion label Calvin Klein, whose adverts flogging perfectly white (and salaciously tight) men&rsquo;s underwear have led to global pant domination. Its formula of &ldquo;hunky celebrity guy du jour brooding in tiny whities&rdquo; has been turning heads for decades, so you might t]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all-coco-khan/</link><pubDate>Tue, 09 Jan 2024 16:09:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all-coco-khan/</guid></item><item><title><![CDATA[Channel 4 tells staff a round of major job cuts is looming]]></title><description><![CDATA[Exclusive: Broadcaster looks to hasten shake-up amid TV advertising slump with most job losses likely to affect London-based workersChannel 4&rsquo;s chief executive has confirmed to its 1,200 staff that a round of major job cuts is looming, as the broadcaster seeks to hasten its shift to streaming amid the worst TV advertising downturn in 15 years.Alex Mahon told the workforce in an internal email on Monday morning that the broadcaster needed to &ldquo;accelerate&rdquo; plans to become a &ldquo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/channel-4-tells-staff-a-round-of-major-job-cuts-is-looming/</link><pubDate>Mon, 08 Jan 2024 10:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/channel-4-tells-staff-a-round-of-major-job-cuts-is-looming/</guid></item><item><title><![CDATA[‘Jobs will be next’: TV ad slump prompts more fear among staff]]></title><description><![CDATA[As TV faces worst decline in ad revenue in 15 years, drought is forcing broadcasters to embrace streaming to bridge income gapTalk of job cuts took the place of the usual toasts and chatter about bonuses at the UK&rsquo;s biggest broadcasters over Christmas as the industry faces the worst decline in traditional TV advertising in 15 years.The slump in the sector&rsquo;s main source of income &ndash; down 12.5% over the past year &ndash; prompted the Channel 4 chief executive, Alex Mahon, to decla]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jobs-will-be-next-tv-ad-slump-prompts-more-fear-among-staff/</link><pubDate>Sat, 06 Jan 2024 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jobs-will-be-next-tv-ad-slump-prompts-more-fear-among-staff/</guid></item><item><title><![CDATA[Sandy Hook parents press gunmakers to stop marketing weapons of war to kids]]></title><description><![CDATA[Families of children killed in massacre call out manufacturers&rsquo; push to sell weapons to adolescentsParents of some of the children massacred in the Sandy Hook elementary school shooting are stepping up their anti-gun violence campaign by exposing how the firearms industry is marketing weapons of war specifically to vulnerable adolescents.In a fresh stage in its battle to staunch the rising loss of life from mass shootings, Sandy Hook Promise, a group formed by some of the victims&rsquo; fa]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sandy-hook-parents-press-gunmakers-to-stop-marketing-weapons-of-war-to-kids/</link><pubDate>Thu, 04 Jan 2024 13:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sandy-hook-parents-press-gunmakers-to-stop-marketing-weapons-of-war-to-kids/</guid></item><item><title><![CDATA[Amazon Prime Video streaming content to include ‘limited advertisements’]]></title><description><![CDATA[Customers will be given option to pay more for ad-free service in UK, Germany and US from early next yearBusiness live &ndash; latest updatesSubscribers to Amazon&rsquo;s Prime Video streaming service will start seeing commercials in films and TV shows from early next year unless they pay an extra &pound;2.99 for an ad-free experience.The company said customers in the UK and Germany would begin to see &ldquo;limited advertisements&rdquo; in its streaming content after 5 February. Prime Video use]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-prime-video-streaming-content-to-include-limited-advertisements/</link><pubDate>Wed, 27 Dec 2023 14:37:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-prime-video-streaming-content-to-include-limited-advertisements/</guid></item><item><title><![CDATA[‘Drama magnet’: Elon Musk’s biggest headlines of 2023]]></title><description><![CDATA[From cage fighting to rebranding Twitter: it was another controversial year for the multibillionaire<br />
Elon Musk&rsquo;s favourite movie quote, according to his biographer, is Gladiator&rsquo;s &ldquo;Are you not entertained?&rdquo;Some members of Musk&rsquo;s considerable global audience were also horrified as controversial statements and management decisions grabbed the headlines yet again this year. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/drama-magnet-elon-musks-biggest-headlines-of-2023/</link><pubDate>Tue, 26 Dec 2023 14:19:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/drama-magnet-elon-musks-biggest-headlines-of-2023/</guid></item><item><title><![CDATA[England heads for obesity disaster as minister frets about nanny state]]></title><description><![CDATA[Government has shelved policies that could have helped to change landscape weighted in favour of unhealthy food optionsHealth of England&rsquo;s children at risk from policy inaction on obesityLess than three weeks into her new role as health secretary, Victoria Atkins left health campaigners aghast when she suggested her approach to tackling obesity would largely focus on dietary advice.Obesity is a devastating public health problem harming millions of people in the UK that will never be resolv]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/england-heads-for-obesity-disaster-as-minister-frets-about-nanny-state/</link><pubDate>Mon, 25 Dec 2023 19:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/england-heads-for-obesity-disaster-as-minister-frets-about-nanny-state/</guid></item><item><title><![CDATA[Lonely this Christmas? Not at the Northern Ireland pub whose £700 ad went viral]]></title><description><![CDATA[Charlie&rsquo;s Bar in Fermanagh has become a symbol of action against isolation. And on Christmas Day, as every year, it will open its doorsThe two-minute video is an unashamed tear-jerker: an elderly man walks from his house to a cemetery where he lays a bouquet on a grave, his face a picture of loss. He makes his way into town, raising his cap to passersby who blank him.He shuffles into a pub and sits alone by a fire. A young couple&rsquo;s dog wanders over and jumps onto his bench, giving so]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lonely-this-christmas-not-at-the-northern-ireland-pub-whose-700-ad-went-viral/</link><pubDate>Sat, 23 Dec 2023 16:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lonely-this-christmas-not-at-the-northern-ireland-pub-whose-700-ad-went-viral/</guid></item><item><title><![CDATA[Advertising watchdog censures BrewDog over beer climate claims]]></title><description><![CDATA[Ruling upholds complaints that ad urging consumers to drink product to protect descendants was misleading BrewDog has been censured by the advertising watchdog for misleading claims about the climate credentials of its beers.The brewery, best known for its Punk IPA beer, claimed its beers were carbon negative in an advertisement. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-watchdog-censures-brewdog-over-beer-climate-claims/</link><pubDate>Thu, 21 Dec 2023 14:20:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-watchdog-censures-brewdog-over-beer-climate-claims/</guid></item><item><title><![CDATA[Jeremy Grayson obituary]]></title><description><![CDATA[My father, Jeremy Grayson, who has died aged 90, was a professional photographer who worked over the years for clients including the BBC, Radio Times, Talk of the Town and the London Palladium.He photographed a plethora of famous people: Shirley Bassey, Sammy Davis Jr, the Beatles, Marlon Brando, John Mills and Harold Macmillan to name a few. From the 1960s onwards his photos were used in advertising campaigns, on record and book covers, and in magazines. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jeremy-grayson-obituary/</link><pubDate>Sun, 17 Dec 2023 17:54:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jeremy-grayson-obituary/</guid></item><item><title><![CDATA[Zara pulls UK ad campaign after claims images resembled Gaza]]></title><description><![CDATA[Fashion brand says it regrets &lsquo;misunderstanding&rsquo; over photos taken before start of conflictThe high street clothing retailer Zara has removed an advertising campaign from its website and social media channels after criticism online that it resembled images of destruction in Gaza.The Inditex-owned fast fashion brand said it regretted a &ldquo;misunderstanding&rdquo; about the images. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/zara-pulls-uk-ad-campaign-after-claims-images-resembled-gaza/</link><pubDate>Tue, 12 Dec 2023 13:57:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/zara-pulls-uk-ad-campaign-after-claims-images-resembled-gaza/</guid></item><item><title><![CDATA[Dove and Marmite maker Unilever to be investigated in UK over ‘greenwashing’]]></title><description><![CDATA[Consumers may be misled by &lsquo;green&rsquo; claims on some essential household products, says watchdogUnilever, the maker of Marmite, Domestos and Vaseline, is to be investigated by the UK&rsquo;s competition watchdog over concerns that consumers are being misled by the company&rsquo;s &ldquo;green&rdquo; claims on some essential household products.The Competition and Markets Authority (CMA) said Unilever may be overstating how green certain products are through the use of &ldquo;vague and br]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dove-and-marmite-maker-unilever-to-be-investigated-in-uk-over-greenwashing/</link><pubDate>Tue, 12 Dec 2023 12:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dove-and-marmite-maker-unilever-to-be-investigated-in-uk-over-greenwashing/</guid></item><item><title><![CDATA[Record $15.9bn in US political ad spending expected for 2024]]></title><description><![CDATA[Assessment by GroupM expects spending totals for presidential election year to be up 30% on 2020 election cycleWith little more than a month to go before the US presidential election season kicks off in Iowa, a new projection of political spending says a record $15.9bn will be spent on advertising, up more than 30% up on the 2019-2020 election cycle.The assessment, by GroupM, one of the world&rsquo;s largest paid advertising agencies, suggests total political ad revenue could add a billion more]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/record-159bn-in-us-political-ad-spending-expected-for-2024/</link><pubDate>Fri, 08 Dec 2023 20:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/record-159bn-in-us-political-ad-spending-expected-for-2024/</guid></item><item><title><![CDATA[Air France, Lufthansa and Etihad ads banned for misleading claims]]></title><description><![CDATA[UK advertising watchdog says firms could not corroborate claims on environmental impact of air travelAdverts from Air France, Lufthansa and Etihad have been banned by the UK&rsquo;s ad regulator due to concerns they have misled customers about the environmental impact of air travel.The Advertising Standards Authority (ASA) has banned three adverts identified in July using artificial intelligence that suggested flights operated by leading airlines were sustainable. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/air-france-lufthansa-and-etihad-ads-banned-for-misleading-claims/</link><pubDate>Wed, 06 Dec 2023 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/air-france-lufthansa-and-etihad-ads-banned-for-misleading-claims/</guid></item><item><title><![CDATA[UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims]]></title><description><![CDATA[Consumers left angry and dismayed when they found out the truth about these terms, says Advertising Standards Authority studyPlastic bottles, takeaway cups and food packaging that could take an unlimited amount of time to break down are being advertised as &ldquo;biodegradable&rdquo;, with the advertising regulator calling for more clarity on such claims from businesses.British consumers believe they are making green choices while disposing of waste when they are often not, according to a new re]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/uk-ad-watchdog-to-crack-down-on-biodegradable-and-recyclable-claims/</link><pubDate>Mon, 04 Dec 2023 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/uk-ad-watchdog-to-crack-down-on-biodegradable-and-recyclable-claims/</guid></item><item><title><![CDATA[Fertility patients in UK targeted by ‘concerning’ IVF adverts on social media]]></title><description><![CDATA[Some clinics are claiming to &lsquo;guarantee&rsquo; success or offer &lsquo;no baby, no fee&rsquo; promotions onlineVulnerable fertility patients are being targeted by adverts on social media that experts warn could be breaching rules by guaranteeing couples a baby or making other misleading claims.The Guardian discovered a number of adverts for IVF clinics on Instagram that the Advertising Standards Authority (ASA) described as concerning and is now reviewing. These adverts are directed at use]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fertility-patients-in-uk-targeted-by-concerning-ivf-adverts-on-social-media/</link><pubDate>Sat, 02 Dec 2023 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fertility-patients-in-uk-targeted-by-concerning-ivf-adverts-on-social-media/</guid></item><item><title><![CDATA[Can Elon Musk stop X going to the wall after tirade at advertisers?]]></title><description><![CDATA[Ad revenue used to service debt unlikely to return soon, meaning deal with lenders or cash injection may be neededMusk hurls defiant, profanity-laced retort at fleeing advertisersElon Musk&rsquo;s extraordinary tirade on Wednesday has once again raised questions about the survival of X.When the world&rsquo;s richest person took over the social media platform then known as Twitter on 27 October last year, he acquired a historically loss-making business. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/can-elon-musk-stop-x-going-to-the-wall-after-tirade-at-advertisers/</link><pubDate>Thu, 30 Nov 2023 15:47:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/can-elon-musk-stop-x-going-to-the-wall-after-tirade-at-advertisers/</guid></item><item><title><![CDATA[Elf Bar vape adverts banned in UK over ‘greener’ recycling claims]]></title><description><![CDATA[Ads gave misleading impression that recycling vapes is easy and can be done at home, says watchdogAdverts for the vaping company Elf Bar have been banned after using the slogan &ldquo;recycling for a greener future&rdquo; over concern they were misleading because of the environmental damage of discarded vapes.A study by Material Focus shows that 260m disposable vapes were thrown away in the UK in 2022, making them a leading cause of the rise in plastic pollution in recent years. Continue reading]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elf-bar-vape-adverts-banned-in-uk-over-greener-recycling-claims/</link><pubDate>Wed, 29 Nov 2023 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elf-bar-vape-adverts-banned-in-uk-over-greener-recycling-claims/</guid></item><item><title><![CDATA[Channel 4 chief says TV advertising slump is worst in 15 years]]></title><description><![CDATA[Broadcaster is considering using an emergency &pound;75m credit facility next year, Alex Mahon tells MPsChannel 4&rsquo;s chief executive has said the TV industry is reeling from the worst advertising downturn in 15 years, forcing the state-owned broadcaster to consider tapping an emergency &pound;75m credit facility next year.Alex Mahon said that Channel 4 expects the traditional TV ad market to slump by 14% this year, which will see the broadcaster move to a loss in each of the next two years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/channel-4-chief-says-tv-advertising-slump-is-worst-in-15-years/</link><pubDate>Tue, 28 Nov 2023 15:06:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/channel-4-chief-says-tv-advertising-slump-is-worst-in-15-years/</guid></item><item><title><![CDATA[Prime-time gambling ads would be banned in Victoria under proposal by Labor-led inquiry]]></title><description><![CDATA[Inquiry says gambling advertising &lsquo;increasingly pervasive&rsquo; and should be banned in public places and during TV prime timeFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian Labor government is being urged to ban gambling advertising in public places and during television prime time by some of its own MPs, in an effort to reduce the &ldquo;increasingly pervasive&rdquo; nature of sports betting ads]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/prime-time-gambling-ads-would-be-banned-in-victoria-under-proposal-by-labor-led-inquiry/</link><pubDate>Tue, 28 Nov 2023 05:38:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/prime-time-gambling-ads-would-be-banned-in-victoria-under-proposal-by-labor-led-inquiry/</guid></item><item><title><![CDATA[£700 and a friendly dog: how a bar in Enniskillen made this year’s best Christmas ad]]></title><description><![CDATA[The tearjerking video has won widespread praise &ndash; including from John Lewis, the retailer renowned for its festive campaignsName: Charlie&rsquo;s Bar, Enniskillen.Age: Nearly 80. The venue opened in 1944. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/700-and-a-friendly-dog-how-a-bar-in-enniskillen-made-this-years-best-christmas-ad/</link><pubDate>Mon, 27 Nov 2023 17:28:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/700-and-a-friendly-dog-how-a-bar-in-enniskillen-made-this-years-best-christmas-ad/</guid></item><item><title><![CDATA[NSW minerals lobby advertising blitz doesn’t come clean on the dirty realities of coalmining | Temperature Check]]></title><description><![CDATA[State&rsquo;s Minerals Council says campaign aims to educate the public &ndash; but its claims of responsible, low-emissions mining don&rsquo;t stack upGet our morning and afternoon news emails, free app or daily news podcast&ldquo;Because in New South Wales, we mine responsibly. For today and tomorrow,&rdquo; comes the proud declaration at the end of an ad from the state&rsquo;s mining lobby.The advertisement from the NSW Minerals Council, seen on streaming services including SBS, features four]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nsw-minerals-lobby-advertising-blitz-doesnt-come-clean-on-the-dirty-realities-of-coalmining-temperature-check/</link><pubDate>Thu, 23 Nov 2023 00:56:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nsw-minerals-lobby-advertising-blitz-doesnt-come-clean-on-the-dirty-realities-of-coalmining-temperature-check/</guid></item><item><title><![CDATA[Toyota SUV adverts banned in UK on environmental grounds]]></title><description><![CDATA[Advertising Standards Authority says Hilux poster and video condone driving that disregards &lsquo;impact on nature&rsquo;The UK advertising watchdog has banned two Toyota adverts for condoning driving that disregards its environmental impact in a landmark ruling, stating that the SUV ads had been created without &ldquo;a sense of responsibility to society&rdquo;.It is the first time the Advertising Standards Authority (ASA) has blocked an SUV advert on the grounds of breaching social responsibi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/toyota-suv-adverts-banned-in-uk-on-environmental-grounds/</link><pubDate>Wed, 22 Nov 2023 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/toyota-suv-adverts-banned-in-uk-on-environmental-grounds/</guid></item><item><title><![CDATA[The Guardian view on festive marketing: stop spending like there’s no tomorrow | Editorial]]></title><description><![CDATA[Between Black Friday and Christmas we will see adverts encouraging people to desire things that don&rsquo;t reveal what they could cost the planetLate in November 1998, a British newspaper alerted its readers to a strange quirk of American culture. At 5am on the day after Thanksgiving, queues were forming at US shopping malls, and the roads were busy with more would-be shoppers. It was called &ldquo;Black Friday&rdquo;, explained the reporter, the day when retailers could expect to see their bot]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-guardian-view-on-festive-marketing-stop-spending-like-theres-no-tomorrow-editorial/</link><pubDate>Tue, 21 Nov 2023 19:21:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-guardian-view-on-festive-marketing-stop-spending-like-theres-no-tomorrow-editorial/</guid></item><item><title><![CDATA[Ad industry grapples with role selling consumption in climate crisis]]></title><description><![CDATA[Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?When Bartle Bogle Hegarty won one of the advertising industry&rsquo;s most coveted prizes &ndash; the Effectiveness award &ndash; for their amazing car-selling prowess, two executives from another company worked out that the resultant carbon emissions of the extra 132,700 Audis that BBH had managed to shift came to about 5.2m tonnes, roughly equivalent to the annual CO2 emissions of U]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-industry-grapples-with-role-selling-consumption-in-climate-crisis/</link><pubDate>Tue, 21 Nov 2023 14:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-industry-grapples-with-role-selling-consumption-in-climate-crisis/</guid></item><item><title><![CDATA[Rows and rockets blow up as Elon Musk’s firms endure turbulent weekend]]></title><description><![CDATA[Another space launch failed, but it&rsquo;s the loss of major advertisers on X that has enraged the tycoonIt has been an explosive weekend for Elon Musk. The American billionaire has had to witness not only the public &ldquo;rapid unscheduled disassembly&rdquo; of another of his rockets, but also watch while a group of well-known global companies, including Apple, Disney and IBM, pulled advertising from X, his social media platform.The businesses, all of them household names, made the decision t]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rows-and-rockets-blow-up-as-elon-musks-firms-endure-turbulent-weekend/</link><pubDate>Sun, 19 Nov 2023 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rows-and-rockets-blow-up-as-elon-musks-firms-endure-turbulent-weekend/</guid></item><item><title><![CDATA[Sounds of Australia: Slip, Slop, Slap and Menstruation Blues join national archive]]></title><description><![CDATA[Cancer Council&rsquo;s 1980s sun safety campaign and Robyn Archer&rsquo;s five-minute musical rant are among 11 recordings deemed of cultural significance in 2023Get our weekend culture and lifestyle emailThe Slip Slop Slap skin cancer awareness campaign from the early 1980s and Robyn Archer&rsquo;s Menstruation Blues &ndash; a five-minute musical tirade from the same decade &ndash; are among 11 soundtracks that have been added to the National Film and Sound Archive&rsquo;s Sounds of Australia r]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sounds-of-australia-slip-slop-slap-and-menstruation-blues-join-national-archive/</link><pubDate>Mon, 13 Nov 2023 15:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sounds-of-australia-slip-slop-slap-and-menstruation-blues-join-national-archive/</guid></item><item><title><![CDATA[BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds]]></title><description><![CDATA[Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as &lsquo;performance driving&rsquo;What came first, the boy racer or the sports car? Academics have called for further research into the marketing of cars after analysis of UK accident data suggested that drivers of certain brands are more likely than others to cause a crash.A study of more than 400,000 UK road accidents found that when &ldquo;risky or aggressive manoeuvres&rdquo; played a part]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bmw-subaru-and-porsche-drivers-more-likely-to-cause-a-crash-study-finds/</link><pubDate>Sat, 11 Nov 2023 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bmw-subaru-and-porsche-drivers-more-likely-to-cause-a-crash-study-finds/</guid></item><item><title><![CDATA[ITV cuts spending on programmes as ad slump hits production arm]]></title><description><![CDATA[Broadcaster trims outlook for Love Island maker ITV Studios, in further worrying sign for TV jobs market&lsquo;To leave is heartbreaking&rsquo;: the film and TV makers forced into other jobsA slump in demand for TV productions has hit ITV&rsquo;s studio division, the maker of shows including Love Island and Come Dine With Me, as traditional broadcasters pull budgets for new commissions in the face of the ad market drought.The UK&rsquo;s largest free-to-air broadcaster cut its fourth-quarter grow]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/itv-cuts-spending-on-programmes-as-ad-slump-hits-production-arm/</link><pubDate>Wed, 08 Nov 2023 14:07:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/itv-cuts-spending-on-programmes-as-ad-slump-hits-production-arm/</guid></item><item><title><![CDATA[Shock of the old: 10 scandalous vintage medicines – from asthma cigarettes to cocaine wine]]></title><description><![CDATA[Cure any ailment! Never known to fail! Early medicine adverts made grand claims but they look alarming todayThe confusion with patent medicines starts with the name, since they were rarely ever patented; manufacturers just thought it sounded cool. Bamboozling was always part of the package: from the 17th century, concoctions of water, alcohol and herbs were sold with wild claims and exotic origin stories. In the 1630s, Anderson&rsquo;s Pills were hyped with dubious claims that the recipe came fr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-10-scandalous-vintage-medicines-from-asthma-cigarettes-to-cocaine-wine/</link><pubDate>Tue, 07 Nov 2023 11:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shock-of-the-old-10-scandalous-vintage-medicines-from-asthma-cigarettes-to-cocaine-wine/</guid></item><item><title><![CDATA[Monsters of the road: what should the UK do about SUVs?]]></title><description><![CDATA[They have higher emissions, hog roadspace and are more dangerous for other road users. Yet SUVs are selling better than ever. As calls for curbs increase, some people are taking matters into their own handsIt&rsquo;s midnight on the edge of Clapham Common in early September. The streets are eerily quiet as a shadowy figure in black shirt, shorts and baseball cap emerges from the common. He is wearing a red face mask, his features, except for some blond locks, hidden from view.A university-educat]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/monsters-of-the-road-what-should-the-uk-do-about-suvs/</link><pubDate>Sun, 05 Nov 2023 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/monsters-of-the-road-what-should-the-uk-do-about-suvs/</guid></item><item><title><![CDATA[M&amp;S advert &lsquo;puts two fingers up to spirit of Christmas&rsquo;, says headteacher]]></title><description><![CDATA[Katharine Birbalsingh tells retailer its Christmas ad featuring celebrities&rsquo; seasonal peeves will stifle children&rsquo;s happinessA prominent headteacher has said she feels &ldquo;deep disappointment and outrage&rdquo; over Marks &amp; Spencer&rsquo;s Christmas advert showing celebrities destroying their least favourite parts of the festive season.Katharine Birbalsingh, an education reform campaigner who has been labelled Britain&rsquo;s strictest headteacher, called for the advert to be]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mamps-advert-lsquoputs-two-fingers-up-to-spirit-of-christmasrsquo-says-headteacher/</link><pubDate>Fri, 03 Nov 2023 23:52:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mamps-advert-lsquoputs-two-fingers-up-to-spirit-of-christmasrsquo-says-headteacher/</guid></item><item><title><![CDATA[’Tis the season to be emotionally manipulated: the battle of the Christmas adverts has begun]]></title><description><![CDATA[It&rsquo;s November so there&rsquo;s a glut of high-concept schmaltz on your small screen &ndash; plus Sophie Ellis-Bextor with a blowtorchName: Christmas advert wars.Age: Instigated by John Lewis in 2007. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tis-the-season-to-be-emotionally-manipulated-the-battle-of-the-christmas-adverts-has-begun/</link><pubDate>Wed, 01 Nov 2023 15:42:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tis-the-season-to-be-emotionally-manipulated-the-battle-of-the-christmas-adverts-has-begun/</guid></item><item><title><![CDATA[Seven Network fined over betting ad breach as SBS lets viewers opt out]]></title><description><![CDATA[Media regulator cracks down while federal government considers recommendation to ban online gambling ads within three yearsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Seven Network has been fined $13,320 by the media authority for &ldquo;repeated breaches&rdquo; of a ban on gambling advertising during live sport, while SBS has become the first broadcaster to offer viewers the chance to block gambling ads.The c]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/seven-network-fined-over-betting-ad-breach-as-sbs-lets-viewers-opt-out/</link><pubDate>Wed, 01 Nov 2023 06:04:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/seven-network-fined-over-betting-ad-breach-as-sbs-lets-viewers-opt-out/</guid></item><item><title><![CDATA[‘Sexual’ Temu online shopping adverts banned by UK authority]]></title><description><![CDATA[One of Chinese e-commerce app&rsquo;s ads appeared on British news site &lsquo;portraying child in sexual way&rsquo;Five adverts for the Chinese shopping app Temu have been banned in the UK for their sexualised nature, with one found to have been irresponsible in how it depicted a young girl to sell bikinis.The company has been warned against presenting under-18s in a sexual way in future or portraying adults as &ldquo;stereotypical sexual objects&rdquo; after several ads featured &ldquo;disembo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sexual-temu-online-shopping-adverts-banned-by-uk-authority/</link><pubDate>Wed, 01 Nov 2023 01:01:00 +0100</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sexual-temu-online-shopping-adverts-banned-by-uk-authority/</guid></item><item><title><![CDATA[Historic England asks for ‘ghost sign’ photos to create online map]]></title><description><![CDATA[Halloween-timed initiative is partly to encourage new audiences to look up at the rich history on high streetsThey are haunting reminders of a bygone age, some so faded the writing can hardly be deciphered, others still vivid reminders of the colour and variety that high streets once had.Over this Halloween weekend, Historic England is asking people to help record the &ldquo;ghost signs&rdquo; still to be found on buildings across England and send them in for an online map. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/historic-england-asks-for-ghost-sign-photos-to-create-online-map/</link><pubDate>Fri, 27 Oct 2023 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/historic-england-asks-for-ghost-sign-photos-to-create-online-map/</guid></item><item><title><![CDATA[‘In tatters’: can Martin Sorrell return S4 Capital to top table of ad world?]]></title><description><![CDATA[&lsquo;Faster, cheaper, better&rsquo; digital model that helped build business into &pound;5.2bn company has been hit hard by advertising recessionWhen Sir Martin Sorrell set up S4 Capital it was meant to mark a triumphant last act, a return to the top of ad land and a means of rehabilitating his tarnished reputation, but the worst slump since the advertising recession of the late noughties is threatening to derail his comeback.Sorrell launched the digital marketing group at lightspeed just a ma]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/in-tatters-can-martin-sorrell-return-s4-capital-to-top-table-of-ad-world/</link><pubDate>Tue, 24 Oct 2023 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/in-tatters-can-martin-sorrell-return-s4-capital-to-top-table-of-ad-world/</guid></item><item><title><![CDATA[‘Never again’: Tel Aviv billboard campaign backing army divides Israelis]]></title><description><![CDATA[Ofer Rosenberg hopes provocative words and images will help restore trust in security forces after Hamas attackHuge billboards depicting leaders of Hamas and Hezbollah looking beaten and bound as Israeli soldiers stand over them, line the main thoroughfares in the coastal city of Tel Aviv. The words: &ldquo;We love you, we trust you,&rdquo; directed at the Israeli army and: &ldquo;Never again,&rdquo; are printed big and bold. The graphic AI-generated imagery has elicited different responses from]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/never-again-tel-aviv-billboard-campaign-backing-army-divides-israelis/</link><pubDate>Mon, 23 Oct 2023 18:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/never-again-tel-aviv-billboard-campaign-backing-army-divides-israelis/</guid></item><item><title><![CDATA[More than a million gambling ads aired on Australian TV and radio in a year, research finds]]></title><description><![CDATA[Nielsen study commissioned by Acma says most gambling ads shown on free-to-air were from online bookmakersGet our morning and afternoon news emails, free app or daily news podcastMore than a million gambling ads aired on free-to-air television and radio in just 12 months, with the media watchdog estimating $238m was splashed on campaigns to lure people into betting.The findings came as the federal government considered whether to accept a bipartisan parliamentary committee&rsquo;s recommendation]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/more-than-a-million-gambling-ads-aired-on-australian-tv-and-radio-in-a-year-research-finds/</link><pubDate>Tue, 17 Oct 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/more-than-a-million-gambling-ads-aired-on-australian-tv-and-radio-in-a-year-research-finds/</guid></item><item><title><![CDATA[Take this addictive food away from me! | David Mitchell]]></title><description><![CDATA[Putting a sticker on ultra-processed foods may not be the solution it seemsAccording to the British Medical Journal, &ldquo;Not all foods have addictive potential.&rdquo; Sounds like the writer had just struggled through a couscous salad. There&rsquo;s some very non-addictive grub out there, and most of it&rsquo;s good for you. Heaps of runner beans, great squidgy clods of spinach, bottomless bowls of vegetable soup, vast leaves of molar-defying kale &ndash; we&rsquo;d all live for ever if that]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/take-this-addictive-food-away-from-me-david-mitchell/</link><pubDate>Sun, 15 Oct 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/take-this-addictive-food-away-from-me-david-mitchell/</guid></item><item><title><![CDATA[Dylan Mulvaney says woman-of-the-year award ‘means so much more’ after Bud Light backlash]]></title><description><![CDATA[Attitude magazine celebrates TikTok star who collaborated with beer maker who left her high and dry after conservatives boycottedAfter gaining Attitude magazine&rsquo;s first-ever woman of the year award, US trans activist Dylan Mulvaney said receiving such recognition from the UK-based LGBTQ+ publication &ldquo;means so much more&rdquo; after a substantial transphobic backlash undermined her Bud Light advertisement.&ldquo;No matter how hard I try or what I wear, or what I say, or what surgeries]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dylan-mulvaney-says-woman-of-the-year-award-means-so-much-more-after-bud-light-backlash/</link><pubDate>Sat, 14 Oct 2023 00:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dylan-mulvaney-says-woman-of-the-year-award-means-so-much-more-after-bud-light-backlash/</guid></item><item><title><![CDATA[‘Staggering’ rise of gambling among school-aged children leads to calls for urgent inquiry]]></title><description><![CDATA[Exclusive: Without action, a &lsquo;generation of young people&rsquo; could be addicted to gambling, says independent MP pushing for government to urgently interveneFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastMPs have called for an urgent parliamentary inquiry into the impact of advertising on children and young people by harmful industries after revelations by Guardian Australia of a 16% rise in young people seek]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/staggering-rise-of-gambling-among-school-aged-children-leads-to-calls-for-urgent-inquiry/</link><pubDate>Wed, 04 Oct 2023 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/staggering-rise-of-gambling-among-school-aged-children-leads-to-calls-for-urgent-inquiry/</guid></item><item><title><![CDATA[‘Staggering’ rise of gambling among school-age children leads to calls for urgent inquiry]]></title><description><![CDATA[Exclusive: Without action, a &lsquo;generation of young people&rsquo; could be addicted to gambling, says independent MP pushing for government to urgently interveneFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastMPs have called for an urgent parliamentary inquiry into the impact of advertising on children and young people by harmful industries after revelations by Guardian Australia of a 16% rise in young people seek]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/staggering-rise-of-gambling-among-school-age-children-leads-to-calls-for-urgent-inquiry/</link><pubDate>Wed, 04 Oct 2023 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/staggering-rise-of-gambling-among-school-age-children-leads-to-calls-for-urgent-inquiry/</guid></item><item><title><![CDATA[MPs call for inquiry into harmful industry ads after rise in young people seeking help for gambling]]></title><description><![CDATA[Exclusive: Without action a &lsquo;generation of young people&rsquo; could be addicted to gambling, says Independent MP pushing for government to urgently interveneGet our morning and afternoon news emails, free app or daily news podcastMPs have called for an urgent parliamentary inquiry into the impact of advertising on children and young people by harmful industries after revelations by Guardian Australia of a 16% rise in young people seeking help for gambling in the last financial year.The ca]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mps-call-for-inquiry-into-harmful-industry-ads-after-rise-in-young-people-seeking-help-for-gambling/</link><pubDate>Wed, 04 Oct 2023 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mps-call-for-inquiry-into-harmful-industry-ads-after-rise-in-young-people-seeking-help-for-gambling/</guid></item><item><title><![CDATA[Facebook and Instagram could charge for ad-free services in EU]]></title><description><![CDATA[Meta&rsquo;s social networks considering charge of &euro;13 a month on mobile and &euro;17 on desktop, say sourcesMark Zuckerberg&rsquo;s Meta is considering charging users in the EU &euro;13 (&pound;11) a month to access an ad-free version of Instagram or Facebook on their phones, as the company grapples with regulatory pressure on how it uses people&rsquo;s data.Meta is also weighing a &euro;17 charge to use Instagram and Facebook without adverts on desktop, according to sources close to the d]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/facebook-and-instagram-could-charge-for-ad-free-services-in-eu/</link><pubDate>Tue, 03 Oct 2023 15:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/facebook-and-instagram-could-charge-for-ad-free-services-in-eu/</guid></item><item><title><![CDATA[The parallels between tobacco and gambling are striking, so why are we ignoring the lessons of the past? | Samantha Thomas]]></title><description><![CDATA[It&rsquo;s time politicians recognised that gambling&rsquo;s links to sport have created a public health issue that threatens our young peopleGet our morning and afternoon news emails, free app or daily news podcastMany of us will remember growing up seeing tobacco promotions saturating our sporting environments. While tobacco advertising was increasingly curbed, then banned, tobacco sponsorship remained. Despite overwhelming public support for complete marketing bans, thanks to lobbying from co]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-parallels-between-tobacco-and-gambling-are-striking-so-why-are-we-ignoring-the-lessons-of-the-past-samantha-thomas/</link><pubDate>Mon, 02 Oct 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-parallels-between-tobacco-and-gambling-are-striking-so-why-are-we-ignoring-the-lessons-of-the-past-samantha-thomas/</guid></item><item><title><![CDATA[‘A massive public health problem’: Australian children as young as 10 are hooked on gambling]]></title><description><![CDATA[Exclusive: A Guardian Australia investigation has found an increase in the number of young people seeking help for problem gambling, with calls for urgent actionGet our morning and afternoon news emails, free app or daily news podcastSteven* was just 10 years old when he started gambling online, an addiction that by the age of 15 would see him lose about $2,000 and grappling with embarrassment and despair.He remembers gambling away $500 in birthday money when he was 12. &ldquo;I was late to scho]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-massive-public-health-problem-australian-children-as-young-as-10-are-hooked-on-gambling/</link><pubDate>Mon, 02 Oct 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-massive-public-health-problem-australian-children-as-young-as-10-are-hooked-on-gambling/</guid></item><item><title><![CDATA[Has Google’s monopoly on the search engine market finally timed out? | John Naughton]]></title><description><![CDATA[The US justice department is belatedly addressing the company&rsquo;s stranglehold on digital advertising technologies in the most significant antitrust case for more than two decadesAlthough you&rsquo;d never guess it from mainstream media, the most significant antitrust case in more than 20 years is under way in Washington. In it, the US justice department, alongside the attorneys general of eight states, is suing Google for abusively monopolising digital advertising technologies, thereby subv]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/has-googles-monopoly-on-the-search-engine-market-finally-timed-out-john-naughton/</link><pubDate>Sat, 30 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/has-googles-monopoly-on-the-search-engine-market-finally-timed-out-john-naughton/</guid></item><item><title><![CDATA[Erwin Olaf obituary]]></title><description><![CDATA[Dutch photographer who constructed his own surrealist dreamworld in meticulously staged imagesThe Dutch photographer Erwin Olaf, who has died aged 64 following a lung transplant, straddled the world of art, advertising and fashion photography with a sumptuous cinematic and painterly aesthetic. Into his meticulously staged works he introduced subtle imperfections to stir disquiet in his audience: &ldquo;There should be a riddle in every powerful image, so you are intrigued and invited to look ove]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/erwin-olaf-obituary/</link><pubDate>Fri, 29 Sep 2023 16:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/erwin-olaf-obituary/</guid></item><item><title><![CDATA[NSW raises concerns about volume of gambling ads but declines to endorse total ban]]></title><description><![CDATA[Advocate Tim Costello fears state resistance could be excuse for federal Labor to &lsquo;kick the ad ban recommendation into the long grass&rsquo;Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastNew South Wales has raised concerns about the &ldquo;volume of gambling advertising&rdquo; but declined to endorse an inquiry&rsquo;s call for a total ban within three years, prompting concerns federal Labor may use state resis]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nsw-raises-concerns-about-volume-of-gambling-ads-but-declines-to-endorse-total-ban/</link><pubDate>Wed, 27 Sep 2023 08:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nsw-raises-concerns-about-volume-of-gambling-ads-but-declines-to-endorse-total-ban/</guid></item><item><title><![CDATA[Hollywood Screenwriters reach tentative deal to end strike]]></title><description><![CDATA[Union said to have gained concessions on key points, including higher wages.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hollywood-screenwriters-reach-tentative-deal-to-end-strike/</link><pubDate>Mon, 25 Sep 2023 15:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hollywood-screenwriters-reach-tentative-deal-to-end-strike/</guid></item><item><title><![CDATA[Hollywood Screenwriters reach tentative deal to end five-month strike]]></title><description><![CDATA[Union said to have gained concessions on key points, including higher wages.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hollywood-screenwriters-reach-tentative-deal-to-end-five-month-strike/</link><pubDate>Mon, 25 Sep 2023 15:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hollywood-screenwriters-reach-tentative-deal-to-end-five-month-strike/</guid></item><item><title><![CDATA[What Gen Z loves—and hates—about brand marketing]]></title><description><![CDATA[Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-gen-z-lovesand-hatesabout-brand-marketing/</link><pubDate>Mon, 25 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-gen-z-lovesand-hatesabout-brand-marketing/</guid></item><item><title><![CDATA[TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos]]></title><description><![CDATA[Sabrina Bahsoon&rsquo;s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktoks-tube-girl-trendhow-brands-are-embracing-her-self-confidence-ethos/</link><pubDate>Mon, 25 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktoks-tube-girl-trendhow-brands-are-embracing-her-self-confidence-ethos/</guid></item><item><title><![CDATA[NFL’s Marissa Solis on the ‘Run With It’ campaign, and finding her calling in marketing]]></title><description><![CDATA[The league&rsquo;s global brand and consumer marketing chief reflects on a career left turn that made all the difference.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfls-marissa-solis-on-the-run-with-it-campaign-and-finding-her-calling-in-marketing/</link><pubDate>Mon, 25 Sep 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfls-marissa-solis-on-the-run-with-it-campaign-and-finding-her-calling-in-marketing/</guid></item><item><title><![CDATA[How generative AI misrepresents the Latino experience brands aim to portray]]></title><description><![CDATA[Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-generative-ai-misrepresents-the-latino-experience-brands-aim-to-portray/</link><pubDate>Mon, 25 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-generative-ai-misrepresents-the-latino-experience-brands-aim-to-portray/</guid></item><item><title><![CDATA[7 CMOs on how their children influence their marketing approach]]></title><description><![CDATA[Top marketers at American Eagle, Chili&rsquo;s, Chipotle, Claire&rsquo;s, KFC, Marriott and Nissan on how their kids are often a secret weapon.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/7-cmos-on-how-their-children-influence-their-marketing-approach/</link><pubDate>Mon, 25 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/7-cmos-on-how-their-children-influence-their-marketing-approach/</guid></item><item><title><![CDATA[Gambling companies accused of using big tobacco’s tactics in push for weaker regulations]]></title><description><![CDATA[Multinational group of public health experts urges governments to approach betting companies in same way they deal with tobacco industryGet our morning and afternoon news emails, free app or daily news podcastA dozen public health experts have accused gambling companies of replicating the tactics of big tobacco by funding research into the harms they cause while lobbying governments to soften regulation.The academics have co-written an editorial, published in the journal Health Promotion Interna]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gambling-companies-accused-of-using-big-tobaccos-tactics-in-push-for-weaker-regulations/</link><pubDate>Sat, 23 Sep 2023 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gambling-companies-accused-of-using-big-tobaccos-tactics-in-push-for-weaker-regulations/</guid></item><item><title><![CDATA[How often do brands think about the Roman Empire? A lot, evidently]]></title><description><![CDATA[The latest TikTok trend has brands piling in on Threads.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-often-do-brands-think-about-the-roman-empire-a-lot-evidently/</link><pubDate>Fri, 22 Sep 2023 19:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-often-do-brands-think-about-the-roman-empire-a-lot-evidently/</guid></item><item><title><![CDATA[A top NBCU ad exec is set to depart]]></title><description><![CDATA[Krishan Bhatia to leave the media giant after nearly 13 years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-top-nbcu-ad-exec-is-set-to-depart/</link><pubDate>Fri, 22 Sep 2023 18:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-top-nbcu-ad-exec-is-set-to-depart/</guid></item><item><title><![CDATA[TikTok changes how it measures ads, Univision grows, political advertising explodes: Datacenter Weekly]]></title><description><![CDATA[Plus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-changes-how-it-measures-ads-univision-grows-political-advertising-explodes-datacenter-weekly/</link><pubDate>Fri, 22 Sep 2023 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-changes-how-it-measures-ads-univision-grows-political-advertising-explodes-datacenter-weekly/</guid></item><item><title><![CDATA[Google mocks Apple with ‘iPager’ spoof in fight over texting technology]]></title><description><![CDATA[&lsquo;It's 2023, and texting shouldn't feel like using a pager,&rsquo; Google says as Android-iPhone texting problems continue.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-mocks-apple-with-ipager-spoof-in-fight-over-texting-technology/</link><pubDate>Fri, 22 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-mocks-apple-with-ipager-spoof-in-fight-over-texting-technology/</guid></item><item><title><![CDATA[McDonald’s raising fees for some franchisees]]></title><description><![CDATA[Fast food chain relies on franchisee fees to help fuel its marketing spending.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-raising-fees-for-some-franchisees/</link><pubDate>Fri, 22 Sep 2023 16:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-raising-fees-for-some-franchisees/</guid></item><item><title><![CDATA[Watch the newest commercials from H&amp;M, Fiverr, OluKai and more]]></title><description><![CDATA[Fiverr says it&rsquo;s &ldquo;powered by human talent and AI.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hampm-fiverr-olukai-and-more/</link><pubDate>Fri, 22 Sep 2023 15:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hampm-fiverr-olukai-and-more/</guid></item><item><title><![CDATA[Jane Lynch and a band of precocious kids star in Lego’s short film about the power of play]]></title><description><![CDATA[Droga5 Dublin worked with Lego&rsquo;s in-house team for a twist on &lsquo;Bring Your Kids to Work Day.&rsquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jane-lynch-and-a-band-of-precocious-kids-star-in-legos-short-film-about-the-power-of-play/</link><pubDate>Fri, 22 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jane-lynch-and-a-band-of-precocious-kids-star-in-legos-short-film-about-the-power-of-play/</guid></item><item><title><![CDATA[How email automations can turn open support tickets into loyalty this BFCM]]></title><description><![CDATA[For BFCM, it&rsquo;s essential that great customer service, powered by automation, can boost positive feedback and reviews, and lessen negative ones.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-email-automations-can-turn-open-support-tickets-into-loyalty-this-bfcm/</link><pubDate>Fri, 22 Sep 2023 14:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-email-automations-can-turn-open-support-tickets-into-loyalty-this-bfcm/</guid></item><item><title><![CDATA[Microsoft's first AI chat ad format&mdash;what brands need to know about the ads]]></title><description><![CDATA[Microsoft created new ads for conversational AI, including ones that will appear within Snap&rsquo;s My AI chatbot.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/microsofts-first-ai-chat-ad-formatmdashwhat-brands-need-to-know-about-the-ads/</link><pubDate>Fri, 22 Sep 2023 14:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/microsofts-first-ai-chat-ad-formatmdashwhat-brands-need-to-know-about-the-ads/</guid></item><item><title><![CDATA[Hispanic Heritage Month 2023—how Disney, the NFL, Ally and other brands are celebrating]]></title><description><![CDATA[This year&rsquo;s wide-ranging initiatives span filmmaking, music, scholarships and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hispanic-heritage-month-2023how-disney-the-nfl-ally-and-other-brands-are-celebrating/</link><pubDate>Fri, 22 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hispanic-heritage-month-2023how-disney-the-nfl-ally-and-other-brands-are-celebrating/</guid></item><item><title><![CDATA[Amazon to launch ads on Prime Video]]></title><description><![CDATA[Ads will automatically phase in for existing consumers in 2024, with the option to pay for ad-free viewing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-to-launch-ads-on-prime-video/</link><pubDate>Fri, 22 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-to-launch-ads-on-prime-video/</guid></item><item><title><![CDATA[Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands]]></title><description><![CDATA[The VP of inclusive network sales writes about helping marketers connect with diverse audiences.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rob-vlez-on-building-somos-vevo-into-a-hispanic-tv-destination-for-brands/</link><pubDate>Fri, 22 Sep 2023 11:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rob-vlez-on-building-somos-vevo-into-a-hispanic-tv-destination-for-brands/</guid></item><item><title><![CDATA[Inside Verizon’s comic iPhone 15 Pro campaign with Jason Bateman and Sean Hayes]]></title><description><![CDATA[Top client marketer Kristin McHugh on engaging the &ldquo;SmartLess&rdquo; hosts&mdash;and other new work with J Balvin.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-verizons-comic-iphone-15-pro-campaign-with-jason-bateman-and-sean-hayes/</link><pubDate>Fri, 22 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-verizons-comic-iphone-15-pro-campaign-with-jason-bateman-and-sean-hayes/</guid></item><item><title><![CDATA[From ‘Bachelor’ producer to casket marketer—Elan Gale on his shift to Titan creative director]]></title><description><![CDATA[Elan Gale, who is most well known for producing the ABC dating franchise, is transitioning from romance to death.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/from-bachelor-producer-to-casket-marketerelan-gale-on-his-shift-to-titan-creative-director/</link><pubDate>Fri, 22 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/from-bachelor-producer-to-casket-marketerelan-gale-on-his-shift-to-titan-creative-director/</guid></item><item><title><![CDATA[Watch the newest commercials from FanDuel, Deloitte, Beyond Meat and more]]></title><description><![CDATA[Beyond Meat explains that its products are made from peas, fava beans and other legumes.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-fanduel-deloitte-beyond-meat-and-more/</link><pubDate>Thu, 21 Sep 2023 18:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-fanduel-deloitte-beyond-meat-and-more/</guid></item><item><title><![CDATA[Why Dish Wireless hired Grey to go up against the telecom giants]]></title><description><![CDATA[Boost Infinite&rsquo;s new campaign from Grey aims to set its post-paid service apart from the category titans.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-dish-wireless-hired-grey-to-go-up-against-the-telecom-giants/</link><pubDate>Thu, 21 Sep 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-dish-wireless-hired-grey-to-go-up-against-the-telecom-giants/</guid></item><item><title><![CDATA[Chili’s grills kids about life in darkly funny Chicken Crispers ads from Mischief]]></title><description><![CDATA[Just because they&rsquo;re usually on the kid&rsquo;s menu doesn&rsquo;t mean children really deserve them.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/chilis-grills-kids-about-life-in-darkly-funny-chicken-crispers-ads-from-mischief/</link><pubDate>Thu, 21 Sep 2023 17:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/chilis-grills-kids-about-life-in-darkly-funny-chicken-crispers-ads-from-mischief/</guid></item><item><title><![CDATA[The future of AI regulation in advertising]]></title><description><![CDATA[Advertising leaders from the Ad Age Amp community weigh in on what standards the industry needs to implement to regulate an increasingly AI-driven world.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-future-of-ai-regulation-in-advertising/</link><pubDate>Thu, 21 Sep 2023 16:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-future-of-ai-regulation-in-advertising/</guid></item><item><title><![CDATA[3 dangers of data fragmentation that can sabotage customer personalization]]></title><description><![CDATA[A fragmented tech stack can kill sales during vital e-commerce opportunities, but by addressing three problem areas, marketers can personalize more effectively.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/3-dangers-of-data-fragmentation-that-can-sabotage-customer-personalization/</link><pubDate>Thu, 21 Sep 2023 16:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/3-dangers-of-data-fragmentation-that-can-sabotage-customer-personalization/</guid></item><item><title><![CDATA[Rupert Murdoch stepping down as chair of Fox Corp and News Corp]]></title><description><![CDATA[Rupert Murdoch is stepping down as chairman of the boards of Fox Corp. and News Corp., and will become chairman emeritus of each company.His son Lachlan Murdoch will become sole chairman of News Corp. and continue as executive chair and CEO of Fox, the company said in a statement Thursday.&nbsp;&ldquo;On behalf of the Fox and News Corp boards of directors, leadership teams, and all the shareholders who have benefited from his hard work, I congratulate my father on his remarkable 70-year career,&]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rupert-murdoch-stepping-down-as-chair-of-fox-corp-and-news-corp/</link><pubDate>Thu, 21 Sep 2023 15:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rupert-murdoch-stepping-down-as-chair-of-fox-corp-and-news-corp/</guid></item><item><title><![CDATA[Wonder Bread is helping to sell fan-made creations inspired by the brand]]></title><description><![CDATA[&lsquo;It Starts With Wonder&rsquo; effort by Rethink in Canada includes a &lsquo;Wonder Shop&rsquo; for everything from recipes to arts and crafts.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wonder-bread-is-helping-to-sell-fan-made-creations-inspired-by-the-brand/</link><pubDate>Thu, 21 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wonder-bread-is-helping-to-sell-fan-made-creations-inspired-by-the-brand/</guid></item><item><title><![CDATA[Paramount to help brands create influencer content around Super Bowl, other sporting events]]></title><description><![CDATA[Paramount&rsquo;s CBS Sports Creator Studio will allow big brands to access more sports inventory and small brands to access TV audiences.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/paramount-to-help-brands-create-influencer-content-around-super-bowl-other-sporting-events/</link><pubDate>Thu, 21 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/paramount-to-help-brands-create-influencer-content-around-super-bowl-other-sporting-events/</guid></item><item><title><![CDATA[You talkin’ to me? Why Robert De Niro as an 80-year-old Uber driver is advert gold]]></title><description><![CDATA[Some say he&rsquo;s sold out, but others may feel the Hollywood star&rsquo;s advertising career is the perfect way to preserve his legacyFew actors alive have starred in as many iconic movies as Robert De Niro. As such, the man can offer us several lessons on the value of legacy. After all, if you&rsquo;ve spent the last half-decade as the public image of some of the most celebrated cultural moments, how do you reconcile that as a person? Do you keep working, even though you risk diluting the po]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/you-talkin-to-me-why-robert-de-niro-as-an-80-year-old-uber-driver-is-advert-gold/</link><pubDate>Thu, 21 Sep 2023 13:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/you-talkin-to-me-why-robert-de-niro-as-an-80-year-old-uber-driver-is-advert-gold/</guid></item><item><title><![CDATA[Why De Niro as an 80-year-old cabbie unsure if you're talking to him is advert gold]]></title><description><![CDATA[Some say he&rsquo;s sold out, but others may feel the Hollywood star&rsquo;s advertising career is the perfect way to preserve his legacyFew actors alive have starred in as many iconic movies as Robert De Niro. As such, the man can offer us several lessons on the value of legacy. After all, if you&rsquo;ve spent the last half-decade as the public image of some of the most celebrated cultural moments, how do you reconcile that as a person? Do you keep working, even though you risk diluting the po]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-de-niro-as-an-80-year-old-cabbie-unsure-if-youre-talking-to-him-is-advert-gold/</link><pubDate>Thu, 21 Sep 2023 13:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-de-niro-as-an-80-year-old-cabbie-unsure-if-youre-talking-to-him-is-advert-gold/</guid></item><item><title><![CDATA[Walmart, Netflix and Target are among the top brands for Hispanic consumers]]></title><description><![CDATA[The marketers were cited for offering value and for their understanding of Hispanic consumers, according to a Collage Group survey.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/walmart-netflix-and-target-are-among-the-top-brands-for-hispanic-consumers/</link><pubDate>Thu, 21 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/walmart-netflix-and-target-are-among-the-top-brands-for-hispanic-consumers/</guid></item><item><title><![CDATA[Fluent360’s José Suaste on carving out a growing space for diverse creatives]]></title><description><![CDATA[The chief creative officer writes about working on the &ldquo;First Steps&rdquo; campaign for the U.S. Army.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fluent360s-jos-suaste-on-carving-out-a-growing-space-for-diverse-creatives/</link><pubDate>Thu, 21 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fluent360s-jos-suaste-on-carving-out-a-growing-space-for-diverse-creatives/</guid></item><item><title><![CDATA[Inside ad agencies’ AI think tanks]]></title><description><![CDATA[Internal organizations are being established to weigh the future of AI marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-ad-agencies-ai-think-tanks/</link><pubDate>Thu, 21 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-ad-agencies-ai-think-tanks/</guid></item><item><title><![CDATA[How TikTok’s ad measurement is changing and what it means for brands]]></title><description><![CDATA[The viral platform's move to a &ldquo;self-attributing network&rdquo; is meant to get more credit from marketers, but it has its drawbacks.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-tiktoks-ad-measurement-is-changing-and-what-it-means-for-brands/</link><pubDate>Thu, 21 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-tiktoks-ad-measurement-is-changing-and-what-it-means-for-brands/</guid></item><item><title><![CDATA[Behind New York craft beer Talea’s collaboration strategy]]></title><description><![CDATA[Women-owned brewery Talea has done deals with direct-to-consumer brands such as Olipop and Fishwife.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-new-york-craft-beer-taleas-collaboration-strategy/</link><pubDate>Thu, 21 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-new-york-craft-beer-taleas-collaboration-strategy/</guid></item><item><title><![CDATA[See Allstate’s first work from Wieden+Kennedy]]></title><description><![CDATA[Allstate debuted its first work from Wieden+Kennedy this month after hiring the agency nearly a year ago.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-allstates-first-work-from-wiedenkennedy/</link><pubDate>Wed, 20 Sep 2023 20:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-allstates-first-work-from-wiedenkennedy/</guid></item><item><title><![CDATA[How to unite AI and automation to unlock advertising success at scale]]></title><description><![CDATA[The journey toward unlocking the potential of AI in digital advertising requires seamlessly blending AI and automation under the guidance of human insight.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-unite-ai-and-automation-to-unlock-advertising-success-at-scale/</link><pubDate>Wed, 20 Sep 2023 19:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-unite-ai-and-automation-to-unlock-advertising-success-at-scale/</guid></item><item><title><![CDATA[Gen X marketing—brands are missing out on TikTok’s fastest-growing generation]]></title><description><![CDATA[Companies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-x-marketingbrands-are-missing-out-on-tiktoks-fastest-growing-generation/</link><pubDate>Wed, 20 Sep 2023 19:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-x-marketingbrands-are-missing-out-on-tiktoks-fastest-growing-generation/</guid></item><item><title><![CDATA[Watch the newest commercials from Twix, Jersey Mike’s, Chili’s and more]]></title><description><![CDATA[Danny DeVito visits his &ldquo;happy place&rdquo;&mdash;aka Jersey Mike&rsquo;s.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-twix-jersey-mikes-chilis-and-more/</link><pubDate>Wed, 20 Sep 2023 17:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-twix-jersey-mikes-chilis-and-more/</guid></item><item><title><![CDATA[AFL criticised for promoting series of bets that have 85% loss rate for gamblers]]></title><description><![CDATA[Analysis of 90 advertised same-game multis from Sportsbet shows only 15% would result in a winGet our morning and afternoon news emails, free app or daily news podcastThe AFL has been promoting bets that have an 85% fail rate while taking a cut of the losses, drawing criticism from politicians and harm reduction advocates who want such ads banned.Sportsbet suggests same-game multis during televised coverage, in segments hosted by the former AFL star Nathan Brown. These bets allow gambling on a c]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/afl-criticised-for-promoting-series-of-bets-that-have-85-loss-rate-for-gamblers/</link><pubDate>Wed, 20 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/afl-criticised-for-promoting-series-of-bets-that-have-85-loss-rate-for-gamblers/</guid></item><item><title><![CDATA[Playboy enters vodka market with cans featuring Andy Warhol’s bunny art]]></title><description><![CDATA[Play Hard vodka cocktails to ride Playboy&rsquo;s brand equity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/playboy-enters-vodka-market-with-cans-featuring-andy-warhols-bunny-art/</link><pubDate>Wed, 20 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/playboy-enters-vodka-market-with-cans-featuring-andy-warhols-bunny-art/</guid></item><item><title><![CDATA[Watch Don Julio’s ‘love letter to Mexico’ from Anomaly]]></title><description><![CDATA[Tequila brand seeks to stand out in a &ldquo;sea of sameness.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-don-julios-love-letter-to-mexico-from-anomaly/</link><pubDate>Wed, 20 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-don-julios-love-letter-to-mexico-from-anomaly/</guid></item><item><title><![CDATA[Every Man Jack, the grooming brand, dreamed up a beard band to sing about your facial hair]]></title><description><![CDATA[Party Land campaign introduces &lsquo;Them Beardles,&rsquo; who croon while using their own beards as instruments.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/every-man-jack-the-grooming-brand-dreamed-up-a-beard-band-to-sing-about-your-facial-hair/</link><pubDate>Wed, 20 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/every-man-jack-the-grooming-brand-dreamed-up-a-beard-band-to-sing-about-your-facial-hair/</guid></item><item><title><![CDATA[Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement]]></title><description><![CDATA[JIC&rsquo;s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/comscore-ispot-and-videoamp-get-jics-conditional-certification-for-currency-measurement/</link><pubDate>Wed, 20 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/comscore-ispot-and-videoamp-get-jics-conditional-certification-for-currency-measurement/</guid></item><item><title><![CDATA[Inside Susan Alexandra’s brand collabs—from Coco Gauff and New Balance to Sweetgreen]]></title><description><![CDATA[The DTC cool-girl accessories label is set to partner with major brands such as Google, Ugg and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-susan-alexandras-brand-collabsfrom-coco-gauff-and-new-balance-to-sweetgreen/</link><pubDate>Wed, 20 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-susan-alexandras-brand-collabsfrom-coco-gauff-and-new-balance-to-sweetgreen/</guid></item><item><title><![CDATA[Gen Z’s audience persona is fluid, not static, and marketers should take note]]></title><description><![CDATA[Brands must understand our core motivations of contentment, aspiration and reflection and how they change over time.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-zs-audience-persona-is-fluid-not-static-and-marketers-should-take-note/</link><pubDate>Wed, 20 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-zs-audience-persona-is-fluid-not-static-and-marketers-should-take-note/</guid></item><item><title><![CDATA[Maria Teresa Hernandez on Mirriad’s multicultural virtual product placement marketplace]]></title><description><![CDATA[How the company&rsquo;s AI efforts are helping advertisers diversify their media placements and commitments.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/maria-teresa-hernandez-on-mirriads-multicultural-virtual-product-placement-marketplace/</link><pubDate>Wed, 20 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/maria-teresa-hernandez-on-mirriads-multicultural-virtual-product-placement-marketplace/</guid></item><item><title><![CDATA[How a small agency is branding luxurious hotels across the country]]></title><description><![CDATA[FerebeeLane has helped plan dozens of properties from a haven in the Hamptons to Tennessee&rsquo;s Blackberry Farm.&nbsp;&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-a-small-agency-is-branding-luxurious-hotels-across-the-country/</link><pubDate>Wed, 20 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-a-small-agency-is-branding-luxurious-hotels-across-the-country/</guid></item><item><title><![CDATA[Behind Stagwell and RealClearPolitics’ partnership for the 2024 election]]></title><description><![CDATA[Stagwell will receive a percentage of the advertising revenue generated by RCP&rsquo;s polling site.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-stagwell-and-realclearpolitics-partnership-for-the-2024-election/</link><pubDate>Wed, 20 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-stagwell-and-realclearpolitics-partnership-for-the-2024-election/</guid></item><item><title><![CDATA[Warner Bros. Discovery live sports tier to launch on Oct. 5]]></title><description><![CDATA[Warner Bros. Discovery pursues a &ldquo;different&rdquo; strategy for sports on Max.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-live-sports-tier-to-launch-on-oct-5/</link><pubDate>Tue, 19 Sep 2023 22:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-live-sports-tier-to-launch-on-oct-5/</guid></item><item><title><![CDATA[Nestlé consolidates European media with WPP]]></title><description><![CDATA[WPP&rsquo;s OpenMind will now be the sole media agency handling 47 markets in Europe for Nestl&eacute;.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nestl-consolidates-european-media-with-wpp/</link><pubDate>Tue, 19 Sep 2023 21:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nestl-consolidates-european-media-with-wpp/</guid></item><item><title><![CDATA[US political ad spending expected to hit record $12 billion in 2024]]></title><description><![CDATA[Assembly projects record advertising investment in down-ballot races.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-political-ad-spending-expected-to-hit-record-12-billion-in-2024/</link><pubDate>Tue, 19 Sep 2023 19:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-political-ad-spending-expected-to-hit-record-12-billion-in-2024/</guid></item><item><title><![CDATA[Flamin’ Hot and Megan Thee Stallion create fake university to raise real HBCU scholarship dollars]]></title><description><![CDATA[The Flamin&rsquo; Hot University campaign featuring Megan Thee Stallion will fuel scholarship funds at the rapper&rsquo;s alma mater, Texas Southern University.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/flamin-hot-and-megan-thee-stallion-create-fake-university-to-raise-real-hbcu-scholarship-dollars/</link><pubDate>Tue, 19 Sep 2023 18:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/flamin-hot-and-megan-thee-stallion-create-fake-university-to-raise-real-hbcu-scholarship-dollars/</guid></item><item><title><![CDATA[TBWA’s Nancy Reyes set to join BBDO as Americas CEO]]></title><description><![CDATA[TBWA&rsquo;s Nancy Reyes is joining BBDO.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tbwas-nancy-reyes-set-to-join-bbdo-as-americas-ceo/</link><pubDate>Tue, 19 Sep 2023 17:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tbwas-nancy-reyes-set-to-join-bbdo-as-americas-ceo/</guid></item><item><title><![CDATA[Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more]]></title><description><![CDATA[A dad offers unsolicited advice to his adult son in a MassMutual spot.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-wendys-massmutual-dunkin-and-more/</link><pubDate>Tue, 19 Sep 2023 16:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-wendys-massmutual-dunkin-and-more/</guid></item><item><title><![CDATA[Why WPP’s Rob Reilly is the ad industry’s newest podcaster]]></title><description><![CDATA[WPP Global Chief Creative Officer Rob Reilly discusses his new &ldquo;Screaming Creativity&rdquo; podcast, the best work right now, AI and the future of the industry.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-wpps-rob-reilly-is-the-ad-industrys-newest-podcaster/</link><pubDate>Tue, 19 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-wpps-rob-reilly-is-the-ad-industrys-newest-podcaster/</guid></item><item><title><![CDATA[Mastering the new requirements for effective omnichannel marketing]]></title><description><![CDATA[Utilizing mobile engagement data and scaling insights to other channels, all via predictive modeling and machine learning, can drive true omnichannel success.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mastering-the-new-requirements-for-effective-omnichannel-marketing/</link><pubDate>Tue, 19 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mastering-the-new-requirements-for-effective-omnichannel-marketing/</guid></item><item><title><![CDATA[From hate speech to AI music: the YouTube chief trying to leap tech’s biggest hurdles]]></title><description><![CDATA[Alison Lomax, London chief of the video platform, says it is committed to embracing artificial intelligence &ndash; but &lsquo;responsibly&rsquo;Alison Lomax&rsquo;s presence on the video streaming platform she runs is relatively scant compared with the YouTubers with whom she spends much of her time.But what clips exist succinctly chart the marketing tech revolution she&rsquo;s been navigating: there&rsquo;s a badly framed 12 minutes from 2014 of Lomax lecturing on the rise of influencers worki]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/from-hate-speech-to-ai-music-the-youtube-chief-trying-to-leap-techs-biggest-hurdles/</link><pubDate>Tue, 19 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/from-hate-speech-to-ai-music-the-youtube-chief-trying-to-leap-techs-biggest-hurdles/</guid></item><item><title><![CDATA[Coors Light returns to the Super Bowl]]></title><description><![CDATA[Big game ad comes at a time of &ldquo;game-changing momentum.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coors-light-returns-to-the-super-bowl/</link><pubDate>Tue, 19 Sep 2023 14:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coors-light-returns-to-the-super-bowl/</guid></item><item><title><![CDATA[Zulu Alpha Kilo comically skewers the normalizing of unpaid internships in advertising]]></title><description><![CDATA[&lsquo;Unpaid Is Unfair,&rsquo; produced with the National Association of Colleges and Employers, is the culmination of a project that began four years ago.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/zulu-alpha-kilo-comically-skewers-the-normalizing-of-unpaid-internships-in-advertising/</link><pubDate>Tue, 19 Sep 2023 14:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/zulu-alpha-kilo-comically-skewers-the-normalizing-of-unpaid-internships-in-advertising/</guid></item><item><title><![CDATA[The 4A’s will help agencies measure carbon footprint via new partnership]]></title><description><![CDATA[Members of 4A&rsquo;s will get access to carbon measurement tools and solutions to achieve net zero emissions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-4as-will-help-agencies-measure-carbon-footprint-via-new-partnership/</link><pubDate>Tue, 19 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-4as-will-help-agencies-measure-carbon-footprint-via-new-partnership/</guid></item><item><title><![CDATA[Edelman, McCann, Ogilvy, Publicis called out for work with fossil fuels in new out-of-home campaign]]></title><description><![CDATA[Environmental activist group Clean Creatives is once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/edelman-mccann-ogilvy-publicis-called-out-for-work-with-fossil-fuels-in-new-out-of-home-campaign/</link><pubDate>Tue, 19 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/edelman-mccann-ogilvy-publicis-called-out-for-work-with-fossil-fuels-in-new-out-of-home-campaign/</guid></item><item><title><![CDATA[Watch: Madonna Badger on elevating women’s place in advertising]]></title><description><![CDATA[Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-madonna-badger-on-elevating-womens-place-in-advertising/</link><pubDate>Tue, 19 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-madonna-badger-on-elevating-womens-place-in-advertising/</guid></item><item><title><![CDATA[Watch at 11:30 a.m. EDT: Madonna Badger on elevating women’s place in advertising]]></title><description><![CDATA[Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-at-1130-am-edt-madonna-badger-on-elevating-womens-place-in-advertising/</link><pubDate>Tue, 19 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-at-1130-am-edt-madonna-badger-on-elevating-womens-place-in-advertising/</guid></item><item><title><![CDATA[Roberto Alcazar on 305 Worldwide’s ‘culture-first’ approach]]></title><description><![CDATA[&lsquo;Culture is active; it doesn&rsquo;t stay in a box,&rsquo; writes the executive VP and managing partner.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/roberto-alcazar-on-305-worldwides-culture-first-approach/</link><pubDate>Tue, 19 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/roberto-alcazar-on-305-worldwides-culture-first-approach/</guid></item><item><title><![CDATA[Yahoo only big supply source free of made-for-advertising inventory, according to audit]]></title><description><![CDATA[As industry scrutiny mounts, finding and defining made-for-advertising sites gets tricky, according to Jounce report.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yahoo-only-big-supply-source-free-of-made-for-advertising-inventory-according-to-audit/</link><pubDate>Tue, 19 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yahoo-only-big-supply-source-free-of-made-for-advertising-inventory-according-to-audit/</guid></item><item><title><![CDATA[Yahoo only big SSP free of made-for-advertising inventory, according to audit]]></title><description><![CDATA[As industry scrutiny mounts, finding and defining made-for-advertising sites gets tricky, according to Jounce report.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yahoo-only-big-ssp-free-of-made-for-advertising-inventory-according-to-audit/</link><pubDate>Tue, 19 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yahoo-only-big-ssp-free-of-made-for-advertising-inventory-according-to-audit/</guid></item><item><title><![CDATA[Brand boycotts—how LGBTQ+, Gen Z, boomers and others respond to companies’ social stances]]></title><description><![CDATA[Over half of consumers have boycotted a brand for its stance on a social issue, a new survey finds.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/brand-boycottshow-lgbtq-gen-z-boomers-and-others-respond-to-companies-social-stances/</link><pubDate>Tue, 19 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/brand-boycottshow-lgbtq-gen-z-boomers-and-others-respond-to-companies-social-stances/</guid></item><item><title><![CDATA[Watch the newest commercials from Bose, Fabletics, EverBank and more]]></title><description><![CDATA[Cincinnati Bengals quarterback Joe Burrow stars in the latest from Bose.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-bose-fabletics-everbank-and-more/</link><pubDate>Mon, 18 Sep 2023 17:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-bose-fabletics-everbank-and-more/</guid></item><item><title><![CDATA[S4 is the latest holding company to cut its forecast amid tech marketing pullback]]></title><description><![CDATA[Martin Sorrell&rsquo;s firm cut its full-year guidance for the second time in two months.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/s4-is-the-latest-holding-company-to-cut-its-forecast-amid-tech-marketing-pullback/</link><pubDate>Mon, 18 Sep 2023 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/s4-is-the-latest-holding-company-to-cut-its-forecast-amid-tech-marketing-pullback/</guid></item><item><title><![CDATA[Football marketing news—NFL spotlights Latino stars in new ad series]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsnfl-spotlights-latino-stars-in-new-ad-series/</link><pubDate>Mon, 18 Sep 2023 17:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsnfl-spotlights-latino-stars-in-new-ad-series/</guid></item><item><title><![CDATA[‘F*** you, pumpkin spice.’ Aviation Gin’s new ad takes aim at fall’s favorite flavor]]></title><description><![CDATA[For Negroni Week, Ryan Reynolds reminds you to not to overgarnish your gin drinks like a cult member.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/f-you-pumpkin-spice-aviation-gins-new-ad-takes-aim-at-falls-favorite-flavor/</link><pubDate>Mon, 18 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/f-you-pumpkin-spice-aviation-gins-new-ad-takes-aim-at-falls-favorite-flavor/</guid></item><item><title><![CDATA[Magna predicts stronger US ad sales growth in 2023 and 2024]]></title><description><![CDATA[After two quarters of stagnation, digital advertising bolsters ad spend while traditional formats continue to struggle, according to Magna&rsquo;s latest report.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/magna-predicts-stronger-us-ad-sales-growth-in-2023-and-2024/</link><pubDate>Mon, 18 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/magna-predicts-stronger-us-ad-sales-growth-in-2023-and-2024/</guid></item><item><title><![CDATA[How Gen Z envisions AI improving e-commerce]]></title><description><![CDATA[New data from Harris Poll shows support for AI-powered deal-finding and price-comparing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-gen-z-envisions-ai-improving-e-commerce/</link><pubDate>Mon, 18 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-gen-z-envisions-ai-improving-e-commerce/</guid></item><item><title><![CDATA[Fig hires former Accenture Song exec as its first chief strategy officer]]></title><description><![CDATA[Amber Higgins also previously worked at Meta and Wieden+Kennedy.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fig-hires-former-accenture-song-exec-as-its-first-chief-strategy-officer/</link><pubDate>Mon, 18 Sep 2023 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fig-hires-former-accenture-song-exec-as-its-first-chief-strategy-officer/</guid></item><item><title><![CDATA[DoorDash tries to hire more Spanish-speaking drivers with new campaign]]></title><description><![CDATA[Platform found that demographic is underrepresented in its gig workforce.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/doordash-tries-to-hire-more-spanish-speaking-drivers-with-new-campaign/</link><pubDate>Mon, 18 Sep 2023 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/doordash-tries-to-hire-more-spanish-speaking-drivers-with-new-campaign/</guid></item><item><title><![CDATA[A Celebration of Creative Excellence for Hispanic Heritage Month]]></title><description><![CDATA[Talents across the industry share pivotal projects in their careers as creatives]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-celebration-of-creative-excellence-for-hispanic-heritage-month/</link><pubDate>Mon, 18 Sep 2023 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-celebration-of-creative-excellence-for-hispanic-heritage-month/</guid></item><item><title><![CDATA[Mediahub’s Alejandro Clabiorne on working with Ulta Beauty to reach and serve diverse consumers]]></title><description><![CDATA[The executive VP, executive director, New York, writes about what it takes for a brand to truly show commitment.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mediahubs-alejandro-clabiorne-on-working-with-ulta-beauty-to-reach-and-serve-diverse-consumers/</link><pubDate>Mon, 18 Sep 2023 12:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mediahubs-alejandro-clabiorne-on-working-with-ulta-beauty-to-reach-and-serve-diverse-consumers/</guid></item><item><title><![CDATA[Peet’s skewers the coffee industry’s outlandish fads in first ads from Mischief]]></title><description><![CDATA[&ldquo;Coffee for Coffee People&rdquo; contrasts Peet&rsquo;s history and quality with the sillier coffee trends of the moment.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/peets-skewers-the-coffee-industrys-outlandish-fads-in-first-ads-from-mischief/</link><pubDate>Mon, 18 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/peets-skewers-the-coffee-industrys-outlandish-fads-in-first-ads-from-mischief/</guid></item><item><title><![CDATA[Introducing the 2023 Ad Age 40 Under 40 honorees]]></title><description><![CDATA[Ad Age's annual list of 40 Under 40 recognizes stars and trailblazers across the marketing landscape.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/introducing-the-2023-ad-age-40-under-40-honorees/</link><pubDate>Mon, 18 Sep 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/introducing-the-2023-ad-age-40-under-40-honorees/</guid></item><item><title><![CDATA[Ad Age 40 Under 40 Class of 2023]]></title><description><![CDATA[Ad Age congratulates the 40 Under 40 Class of 2023 honorees.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-40-under-40-class-of-2023/</link><pubDate>Mon, 18 Sep 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-40-under-40-class-of-2023/</guid></item><item><title><![CDATA[Sir Martin Sorrell’s S4 Capital cuts 500 jobs as tech clients rein in ad spending]]></title><description><![CDATA[Shares plunge 25% to record low as firm revises revenue forecasts again and warns of more job lossesBusiness live &ndash; latest updatesThe veteran advertising boss Sir Martin Sorrell&rsquo;s digital marketing group S4 Capital has cut 500 jobs in the face of a plunge in spending from clients fearful of an impending recession.Shares in the company, founded after his acrimonious departure from the advertising company WPP in 2018, fell by 25% to a record low, stripping almost &pound;150m off its ma]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sir-martin-sorrells-s4-capital-cuts-500-jobs-as-tech-clients-rein-in-ad-spending/</link><pubDate>Mon, 18 Sep 2023 11:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sir-martin-sorrells-s4-capital-cuts-500-jobs-as-tech-clients-rein-in-ad-spending/</guid></item><item><title><![CDATA[Storm Smith advances intersectional disability inclusion throughout advertising]]></title><description><![CDATA[A creative director and consultant, and Gallaudet University storytelling director, Storm Smith works with brands including Meta, Apple and Cond&eacute; Nast to advance intersectional disability inclusion in advertising.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/storm-smith-advances-intersectional-disability-inclusion-throughout-advertising/</link><pubDate>Mon, 18 Sep 2023 11:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/storm-smith-advances-intersectional-disability-inclusion-throughout-advertising/</guid></item><item><title><![CDATA[Walton Isaacson's Sean Pitts on Lexus sponsoring Beyonc&eacute;&rsquo;s tour and being inspired by Pixar to lead]]></title><description><![CDATA[Sean Pitts led strategy for a &ldquo;Wakanda Forever&rdquo;-inspired campaign for Lexus and helped get the automaker as a sponsor for Beyonc&eacute;&rsquo;s Renaissance World Tour.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/walton-isaacsons-sean-pitts-on-lexus-sponsoring-beyonceacutersquos-tour-and-being-inspired-by-pixar-to-lead/</link><pubDate>Mon, 18 Sep 2023 11:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/walton-isaacsons-sean-pitts-on-lexus-sponsoring-beyonceacutersquos-tour-and-being-inspired-by-pixar-to-lead/</guid></item><item><title><![CDATA[Daniel Maynez has improved Hyundai’s multicultural marketing]]></title><description><![CDATA[Hyundai has hired dedicated Hispanic and Black agencies under Daniel Maynez&rsquo;s watch.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/daniel-maynez-has-improved-hyundais-multicultural-marketing/</link><pubDate>Mon, 18 Sep 2023 11:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/daniel-maynez-has-improved-hyundais-multicultural-marketing/</guid></item><item><title><![CDATA[Obinna Keke keeps Unilever from overlooking the underserved]]></title><description><![CDATA[Unilever&rsquo;s Obinna Keke, the son of Nigerian immigrants, turns focus on overlooked markets into growth.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/obinna-keke-keeps-unilever-from-overlooking-the-underserved/</link><pubDate>Mon, 18 Sep 2023 11:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/obinna-keke-keeps-unilever-from-overlooking-the-underserved/</guid></item><item><title><![CDATA[Kristen Herlihy is helping Omaha Productions maximize its creative sports marketing]]></title><description><![CDATA[Kristen Herlihy leads branded content at Omaha Productions, which she joined in 2021.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kristen-herlihy-is-helping-omaha-productions-maximize-its-creative-sports-marketing/</link><pubDate>Mon, 18 Sep 2023 11:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kristen-herlihy-is-helping-omaha-productions-maximize-its-creative-sports-marketing/</guid></item><item><title><![CDATA[Ashley Banks helps increase Group Black’s revenue while advocating for women of color]]></title><description><![CDATA[Ashley Banks, senior VP for sales for Group Black, is driving meaningful investment for the Black-owned media companies and creators she serves, while building a platform that will help Black women get the health care they deserve.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ashley-banks-helps-increase-group-blacks-revenue-while-advocating-for-women-of-color/</link><pubDate>Mon, 18 Sep 2023 11:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ashley-banks-helps-increase-group-blacks-revenue-while-advocating-for-women-of-color/</guid></item><item><title><![CDATA[How Ilia Anufrienko’s Ukrainian agency is merging advocacy and creativity]]></title><description><![CDATA[Ilia Anufrienko formed agency Bickerstaff.111 during the pandemic.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-ilia-anufrienkos-ukrainian-agency-is-merging-advocacy-and-creativity/</link><pubDate>Mon, 18 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-ilia-anufrienkos-ukrainian-agency-is-merging-advocacy-and-creativity/</guid></item><item><title><![CDATA[Yong Zhang makes retail media analytics easier for Kroger and other marketers]]></title><description><![CDATA[Kroger Precision Marketing Director of Data Science Yong Zhang&nbsp;helps make measurement modular.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yong-zhang-makes-retail-media-analytics-easier-for-kroger-and-other-marketers/</link><pubDate>Mon, 18 Sep 2023 11:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yong-zhang-makes-retail-media-analytics-easier-for-kroger-and-other-marketers/</guid></item><item><title><![CDATA[News Corp’s sports betting hub criticised by anti-gambling advocates as ‘new low’]]></title><description><![CDATA[Experts say CODE Bet, which assesses wagering markets, could be affected if parliamentary inquiry&rsquo;s calls are heededGet our morning and afternoon news emails, free app or daily news podcastAnti-gambling advocates have criticised News Corp&rsquo;s dedicated sports betting coverage website as &ldquo;a new low&rdquo; given community concerns about wagering, after a parliamentary inquiry called for ads and commentary on odds to be banned.The company runs a digital hub for gambling coverage tha]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/news-corps-sports-betting-hub-criticised-by-anti-gambling-advocates-as-new-low/</link><pubDate>Sun, 17 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/news-corps-sports-betting-hub-criticised-by-anti-gambling-advocates-as-new-low/</guid></item><item><title><![CDATA[CODE Bet: News Corp’s sports gambling hub criticised as ‘new low’]]></title><description><![CDATA[Experts say CODE Bet, which assesses wagering markets, could be affected if parliamentary inquiry&rsquo;s calls are heededGet our morning and afternoon news emails, free app or daily news podcastAnti-gambling advocates have criticised News Corp&rsquo;s dedicated sports betting coverage website as &ldquo;a new low&rdquo; given community concerns about wagering, after a parliamentary inquiry called for ads and commentary on odds to be banned.The company runs a digital hub for gambling coverage tha]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/code-bet-news-corps-sports-gambling-hub-criticised-as-new-low/</link><pubDate>Sun, 17 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/code-bet-news-corps-sports-gambling-hub-criticised-as-new-low/</guid></item><item><title><![CDATA[Move over, Darryl Kerrigan: cottage owner’s defeat of giant billboard to shake councils across Australia]]></title><description><![CDATA[Richard Leahy fought Brisbane city council all the way to the high court &ndash; and the case could prove to be a bellwether Get our morning and afternoon news emails, free app or daily news podcastAt the bottom of a slope leading towards the inner-city Brisbane suburb of Red Hill is a tin and timber house described, even by its owner, as a modest little cottage. It is an unlikely ground zero for a legal stoush whose outcome will shake councils around the country.It began one day in 2020 when an]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/move-over-darryl-kerrigan-cottage-owners-defeat-of-giant-billboard-to-shake-councils-across-australia/</link><pubDate>Sat, 16 Sep 2023 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/move-over-darryl-kerrigan-cottage-owners-defeat-of-giant-billboard-to-shake-councils-across-australia/</guid></item><item><title><![CDATA[Yes campaign ramps up with new $20m ad campaign and rallies around Australia]]></title><description><![CDATA[Launch of new ad during football finals coincides with Walk for Yes events in major citiesRead our voice referendum explainer and see the latest voice poll resultsGet our morning and afternoon news emails, free app or daily news podcastThe yes campaign has stepped up its efforts ahead of the Indigenous voice to parliament referendum, launching a $20m advertising blitz as it holds rallies around the country.The ad, which launches on Saturday across TV, digital, radio and print, features a young I]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yes-campaign-ramps-up-with-new-20m-ad-campaign-and-rallies-around-australia/</link><pubDate>Sat, 16 Sep 2023 06:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yes-campaign-ramps-up-with-new-20m-ad-campaign-and-rallies-around-australia/</guid></item><item><title><![CDATA[From smoking to seatbelts: hard-hitting safety campaigns that made a difference]]></title><description><![CDATA[Here are four of the most graphic British public health TV ads of recent years&lsquo;Dire need&rsquo; for labels on alcohol and ads about unhealthy eating to cut avoidable cancersCancer charities and health campaigners are calling for a return to hard-hitting advertisements &ndash; common in the 1980s, 1990s and early 2000s &ndash; to help tackle public health problems. Below are some of the key public health ads of past decades. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/from-smoking-to-seatbelts-hard-hitting-safety-campaigns-that-made-a-difference/</link><pubDate>Sat, 16 Sep 2023 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/from-smoking-to-seatbelts-hard-hitting-safety-campaigns-that-made-a-difference/</guid></item><item><title><![CDATA[‘Dire need’ for labels on alcohol and ads about unhealthy eating to cut avoidable cancers]]></title><description><![CDATA[Health campaigners call for hard-hitting messages about risks of drinking and of being overweightFrom smoking to seatbelts: hard-hitting safety campaigns that made a differenceHard-hitting TV campaigns about the dangers of unhealthy eating and labels on alcohol are needed to curb the huge rise in avoidable cancers, charities and health campaigners have warned.The World Cancer Research Fund (WCRF) said mass media campaigns, using tough messages mirroring the graphic photographs and wording on cig]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dire-need-for-labels-on-alcohol-and-ads-about-unhealthy-eating-to-cut-avoidable-cancers/</link><pubDate>Sat, 16 Sep 2023 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dire-need-for-labels-on-alcohol-and-ads-about-unhealthy-eating-to-cut-avoidable-cancers/</guid></item><item><title><![CDATA[How the auto workers strike will affect the ad industry]]></title><description><![CDATA[Ford, General Motors and Stellantis could curtail spending if the UAW strike lingers, experts say.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-the-auto-workers-strike-will-affect-the-ad-industry/</link><pubDate>Fri, 15 Sep 2023 21:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-the-auto-workers-strike-will-affect-the-ad-industry/</guid></item><item><title><![CDATA[Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly]]></title><description><![CDATA[Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell&mdash;and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/top-5-food-and-beverage-brands-ranked-by-share-of-influence-datacenter-weekly/</link><pubDate>Fri, 15 Sep 2023 20:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/top-5-food-and-beverage-brands-ranked-by-share-of-influence-datacenter-weekly/</guid></item><item><title><![CDATA[TikTok fined $368 million for putting EU children’s data at risk]]></title><description><![CDATA[The fine follows intense scrutiny of child safeguarding practices at the company.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-fined-368-million-for-putting-eu-childrens-data-at-risk/</link><pubDate>Fri, 15 Sep 2023 16:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-fined-368-million-for-putting-eu-childrens-data-at-risk/</guid></item><item><title><![CDATA[Byron Allen bids $10 billion for ABC, other Disney networks]]></title><description><![CDATA[Disney is considering strategic options for its traditional TV networks but no decisions about a sale have been made, it announced Thursday.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/byron-allen-bids-10-billion-for-abc-other-disney-networks/</link><pubDate>Fri, 15 Sep 2023 15:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/byron-allen-bids-10-billion-for-abc-other-disney-networks/</guid></item><item><title><![CDATA[Olivia Rodrigo’s new video was ‘Shot on iPhone’ in Apple’s latest big celeb music project]]></title><description><![CDATA[Jack Begert and Xiao &ldquo;X&rdquo; Liu filmed &lsquo;Get Him Back!&rsquo; on the newly released iPhone 15 Pro Max.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/olivia-rodrigos-new-video-was-shot-on-iphone-in-apples-latest-big-celeb-music-project/</link><pubDate>Fri, 15 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/olivia-rodrigos-new-video-was-shot-on-iphone-in-apples-latest-big-celeb-music-project/</guid></item><item><title><![CDATA[Twitter users don't want to call it X&mdash;inside the platform's marketing challenge]]></title><description><![CDATA[The Harris Poll and Ad Age research find out what people think of Elon Musk&rsquo;s X rebrand and whether it's catching on.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/twitter-users-dont-want-to-call-it-xmdashinside-the-platforms-marketing-challenge/</link><pubDate>Fri, 15 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/twitter-users-dont-want-to-call-it-xmdashinside-the-platforms-marketing-challenge/</guid></item><item><title><![CDATA[‘Studios are like ghost towns’: how Britain’s TV and film industry fell into a hole]]></title><description><![CDATA[Excitement about Netflix and Amazon&rsquo;s investment has evaporated as strikes, falling ad spend and a glut of completed shows leaves crews out of workEarlier this year things appeared to be looking up for the UK&rsquo;s &pound;6bn TV and film production industry, with US streaming firms revealing billions had been spent on shows and films made in Britain.An announcement from Amazon that it had doubled its investment in the UK, where it now makes dramas including the Lord of the Rings prequel,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/studios-are-like-ghost-towns-how-britains-tv-and-film-industry-fell-into-a-hole/</link><pubDate>Fri, 15 Sep 2023 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/studios-are-like-ghost-towns-how-britains-tv-and-film-industry-fell-into-a-hole/</guid></item><item><title><![CDATA[Why JCPenney is investing in Amazon Prime’s ‘Thursday Night Football’]]></title><description><![CDATA[Retailer JCPenney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-jcpenney-is-investing-in-amazon-primes-thursday-night-football/</link><pubDate>Fri, 15 Sep 2023 00:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-jcpenney-is-investing-in-amazon-primes-thursday-night-football/</guid></item><item><title><![CDATA[Why JC Penney is investing in Amazon Prime’s ‘Thursday Night Football’]]></title><description><![CDATA[Retailer JC Penney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-jc-penney-is-investing-in-amazon-primes-thursday-night-football/</link><pubDate>Fri, 15 Sep 2023 00:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-jc-penney-is-investing-in-amazon-primes-thursday-night-football/</guid></item><item><title><![CDATA[VideoAmp laying off 10% of workforce in the latest measurement shakeup]]></title><description><![CDATA[The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/videoamp-laying-off-10-of-workforce-in-the-latest-measurement-shakeup/</link><pubDate>Thu, 14 Sep 2023 22:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/videoamp-laying-off-10-of-workforce-in-the-latest-measurement-shakeup/</guid></item><item><title><![CDATA[X turns to Google to sell programmatic ads as it struggles to regain ad dollars]]></title><description><![CDATA[The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager&rsquo;s access to online auctions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/x-turns-to-google-to-sell-programmatic-ads-as-it-struggles-to-regain-ad-dollars/</link><pubDate>Thu, 14 Sep 2023 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/x-turns-to-google-to-sell-programmatic-ads-as-it-struggles-to-regain-ad-dollars/</guid></item><item><title><![CDATA[The List launches ‘The Modern CMO Playbook,’ a marketing game plan for the future]]></title><description><![CDATA[The List, a group of advertising and marketing insiders selected by Ad Age and Meta, launches "The Modern CMO Playbook" to tackle today's leading challenges.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-list-launches-the-modern-cmo-playbook-a-marketing-game-plan-for-the-future/</link><pubDate>Thu, 14 Sep 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-list-launches-the-modern-cmo-playbook-a-marketing-game-plan-for-the-future/</guid></item><item><title><![CDATA[Football marketing news—Captain Morgan recruits Victor Cruz, Bebe Rexha for NFL treasure hunt]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newscaptain-morgan-recruits-victor-cruz-bebe-rexha-for-nfl-treasure-hunt/</link><pubDate>Thu, 14 Sep 2023 19:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newscaptain-morgan-recruits-victor-cruz-bebe-rexha-for-nfl-treasure-hunt/</guid></item><item><title><![CDATA[Creator and influencer trends brands need to know about right now]]></title><description><![CDATA[This week: Tennis champion Coco Gauff draws eyes to Rolex, TikTok expands its e-commerce platform to the U.S.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-and-influencer-trends-brands-need-to-know-about-right-now/</link><pubDate>Thu, 14 Sep 2023 18:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-and-influencer-trends-brands-need-to-know-about-right-now/</guid></item><item><title><![CDATA[Ikea hires McCann for global branding]]></title><description><![CDATA[Swedish home goods chain Ikea is working with McCann for its global brand campaigns.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ikea-hires-mccann-for-global-branding/</link><pubDate>Thu, 14 Sep 2023 18:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ikea-hires-mccann-for-global-branding/</guid></item><item><title><![CDATA[Watch the newest commercials from Citi, Autotrader, Peloton and more]]></title><description><![CDATA[Citi says, &ldquo;We&rsquo;re not a startup, but our Innovation Labs use new technologies to help keep your information secure.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-citi-autotrader-peloton-and-more/</link><pubDate>Thu, 14 Sep 2023 16:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-citi-autotrader-peloton-and-more/</guid></item><item><title><![CDATA[Nielsen replaces CEO amid measurement turbulence]]></title><description><![CDATA[Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-replaces-ceo-amid-measurement-turbulence/</link><pubDate>Thu, 14 Sep 2023 15:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-replaces-ceo-amid-measurement-turbulence/</guid></item><item><title><![CDATA[GroupM strikes deal with A+E to secure sponsorships for diverse programming]]></title><description><![CDATA[The goal of the deal is to help speed the pace of development of diverse content.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/groupm-strikes-deal-with-ae-to-secure-sponsorships-for-diverse-programming/</link><pubDate>Thu, 14 Sep 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/groupm-strikes-deal-with-ae-to-secure-sponsorships-for-diverse-programming/</guid></item><item><title><![CDATA[GroupM strikes deal with A+E to fund diverse programming]]></title><description><![CDATA[The goal of the deal is to help speed the pace of development of diverse content.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/groupm-strikes-deal-with-ae-to-fund-diverse-programming/</link><pubDate>Thu, 14 Sep 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/groupm-strikes-deal-with-ae-to-fund-diverse-programming/</guid></item><item><title><![CDATA[Tubi’s niche programming ‘just keeps going’ in Mischief’s absurd new ads]]></title><description><![CDATA[Four spots extend Tubi&rsquo;s &ldquo;rabbit hole&rdquo; theme, while a separate series spoofs studio football analysts.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tubis-niche-programming-just-keeps-going-in-mischiefs-absurd-new-ads/</link><pubDate>Thu, 14 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tubis-niche-programming-just-keeps-going-in-mischiefs-absurd-new-ads/</guid></item><item><title><![CDATA[How brands can leverage the massive in-store retail media opportunity]]></title><description><![CDATA[More than double the reach of digital audiences, in-store retail media enables brands to reach relevant shoppers at scale and drive measurable conversion.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-brands-can-leverage-the-massive-in-store-retail-media-opportunity/</link><pubDate>Thu, 14 Sep 2023 14:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-brands-can-leverage-the-massive-in-store-retail-media-opportunity/</guid></item><item><title><![CDATA[‘Saw X’ promo spoofs Nicole Kidman’s AMC ad about the magic of cinema]]></title><description><![CDATA[&lsquo;Somehow, self-amputation feels good in a place like this,&rsquo; says Billy the Puppet.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/saw-x-promo-spoofs-nicole-kidmans-amc-ad-about-the-magic-of-cinema/</link><pubDate>Thu, 14 Sep 2023 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/saw-x-promo-spoofs-nicole-kidmans-amc-ad-about-the-magic-of-cinema/</guid></item><item><title><![CDATA[How CeraVe's influencer event doubled as an enormous content studio]]></title><description><![CDATA[Behind the scenes of the Acne Academy, which featured more than 350 influencers, including Charli D&rsquo;Amelio and Zach King.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-ceraves-influencer-event-doubled-as-an-enormous-content-studio/</link><pubDate>Thu, 14 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-ceraves-influencer-event-doubled-as-an-enormous-content-studio/</guid></item><item><title><![CDATA[Global influencer marketing spend expected to hit $34 billion in 2023]]></title><description><![CDATA[Marketers invested over $5.3 billion into macro-influencers and another $4.4 billion into brand ambassadors in 2022, according to market research firm PQ Media.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/global-influencer-marketing-spend-expected-to-hit-34-billion-in-2023/</link><pubDate>Thu, 14 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/global-influencer-marketing-spend-expected-to-hit-34-billion-in-2023/</guid></item><item><title><![CDATA[Media.Monks launches experience offering]]></title><description><![CDATA[Experience.Monks will specialize in design, events, Web3, gaming, AR, VR and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mediamonks-launches-experience-offering/</link><pubDate>Thu, 14 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mediamonks-launches-experience-offering/</guid></item><item><title><![CDATA[Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand]]></title><description><![CDATA[Annual Loyalty Leaders report&nbsp;from Brand Keys shows several streaming brands moving in opposite directions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/brand-loyalty-rankingmattel-surges-while-twitter-falls-after-x-rebrand/</link><pubDate>Thu, 14 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/brand-loyalty-rankingmattel-surges-while-twitter-falls-after-x-rebrand/</guid></item><item><title><![CDATA[Marketers may be overestimating consumer interest in AI and NFTs]]></title><description><![CDATA[People appear not as excited by new technology as the ad industry wants to believe, study finds.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/marketers-may-be-overestimating-consumer-interest-in-ai-and-nfts/</link><pubDate>Wed, 13 Sep 2023 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/marketers-may-be-overestimating-consumer-interest-in-ai-and-nfts/</guid></item><item><title><![CDATA[Watch the newest commercials from Tide, King’s Hawaiian, Dr Pepper and more]]></title><description><![CDATA[A man&rsquo;s friends confront him about his out-of-control pile of dirty laundry in the latest from Tide.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-tide-kings-hawaiian-dr-pepper-and-more/</link><pubDate>Wed, 13 Sep 2023 20:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-tide-kings-hawaiian-dr-pepper-and-more/</guid></item><item><title><![CDATA[Kraft Heinz hires Carat for US media, moving away from Starcom]]></title><description><![CDATA[Packaged food giant Kraft Heinz consolidates media under Dentsu&rsquo;s Carat, which had been handling its international and Canada regions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-hires-carat-for-us-media-moving-away-from-starcom/</link><pubDate>Wed, 13 Sep 2023 18:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-hires-carat-for-us-media-moving-away-from-starcom/</guid></item><item><title><![CDATA[Why some social media marketers are fed up and plan on leaving the field]]></title><description><![CDATA[Almost 25% of social marketers plan to switch professions by next April, according to a new Hootsuite survey.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-some-social-media-marketers-are-fed-up-and-plan-on-leaving-the-field/</link><pubDate>Wed, 13 Sep 2023 18:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-some-social-media-marketers-are-fed-up-and-plan-on-leaving-the-field/</guid></item><item><title><![CDATA[Behind Unilever’s ‘Black Men Love’ campaign for SheaMoisture that challenges stereotypes]]></title><description><![CDATA[Campaign battles misconceptions, recognizes shift toward self-care and mental health, and gives men flowers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-unilevers-black-men-love-campaign-for-sheamoisture-that-challenges-stereotypes/</link><pubDate>Wed, 13 Sep 2023 16:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-unilevers-black-men-love-campaign-for-sheamoisture-that-challenges-stereotypes/</guid></item><item><title><![CDATA[A concept car that protects Black drivers at traffic stops is coming to the Detroit Auto Show]]></title><description><![CDATA[Omnicom agencies Goodby Silverstein &amp; Partners and Critical Mass worked on the digital&rsquo; DWB&rsquo; project, with design by The Mill.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-concept-car-that-protects-black-drivers-at-traffic-stops-is-coming-to-the-detroit-auto-show/</link><pubDate>Wed, 13 Sep 2023 15:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-concept-car-that-protects-black-drivers-at-traffic-stops-is-coming-to-the-detroit-auto-show/</guid></item><item><title><![CDATA[IAB and MRC’s new retail media guidelines target the industry’s measurement issues]]></title><description><![CDATA[The Interactive Advertising Bureau and Media Rating Council are tackling retail media&rsquo;s measurement issue together with a new set of guidelines for ad buyers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/iab-and-mrcs-new-retail-media-guidelines-target-the-industrys-measurement-issues/</link><pubDate>Wed, 13 Sep 2023 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/iab-and-mrcs-new-retail-media-guidelines-target-the-industrys-measurement-issues/</guid></item><item><title><![CDATA[Nielsen rival iSpot buys 605 as it bets on measurement outcomes driving TV currency]]></title><description><![CDATA[ISpot has been strong with marketers and audience measurement while 605 has history with networks and outcomes deals.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-rival-ispot-buys-605-as-it-bets-on-measurement-outcomes-driving-tv-currency/</link><pubDate>Wed, 13 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-rival-ispot-buys-605-as-it-bets-on-measurement-outcomes-driving-tv-currency/</guid></item><item><title><![CDATA[Apple cast Octavia Spencer as Mother Nature to review its progress on sustainability]]></title><description><![CDATA[Also, a second short film screened at Tuesday&rsquo;s Apple event positioned its watch as a literal lifesaver.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-cast-octavia-spencer-as-mother-nature-to-review-its-progress-on-sustainability/</link><pubDate>Wed, 13 Sep 2023 13:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-cast-octavia-spencer-as-mother-nature-to-review-its-progress-on-sustainability/</guid></item><item><title><![CDATA[Publicis Groupe’s Le Truc hires former Johannes Leonardo chief creative officer]]></title><description><![CDATA[Julia Neumann completes the executive creative quartet at Le Truc.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/publicis-groupes-le-truc-hires-former-johannes-leonardo-chief-creative-officer/</link><pubDate>Wed, 13 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/publicis-groupes-le-truc-hires-former-johannes-leonardo-chief-creative-officer/</guid></item><item><title><![CDATA[Ad Age Business of Brands—everything you need to know]]></title><description><![CDATA[Ad Age&rsquo;s Business of Brands conference takes place on Nov. 8 and 9 in New York.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-business-of-brandseverything-you-need-to-know/</link><pubDate>Wed, 13 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-business-of-brandseverything-you-need-to-know/</guid></item><item><title><![CDATA[Ad Age Business of Brands event—everything you need to know]]></title><description><![CDATA[Ad Age&rsquo;s Business of Brands conference takes place on Nov. 8 and 9 in New York.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-business-of-brands-eventeverything-you-need-to-know/</link><pubDate>Wed, 13 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-business-of-brands-eventeverything-you-need-to-know/</guid></item><item><title><![CDATA[Reddit CMO on the community rebellion over its API policy—plus, how it is leaning into subreddit culture]]></title><description><![CDATA[Roxy Young discusses the most pressing issues on the platform.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/reddit-cmo-on-the-community-rebellion-over-its-api-policyplus-how-it-is-leaning-into-subreddit-culture/</link><pubDate>Wed, 13 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/reddit-cmo-on-the-community-rebellion-over-its-api-policyplus-how-it-is-leaning-into-subreddit-culture/</guid></item><item><title><![CDATA[Gen Z communities—why brands have to add value and not just show up]]></title><description><![CDATA[How marketers can authentically participate in the sometimes-niche communities that Gen Zers are incessantly creating.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-communitieswhy-brands-have-to-add-value-and-not-just-show-up/</link><pubDate>Wed, 13 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-communitieswhy-brands-have-to-add-value-and-not-just-show-up/</guid></item><item><title><![CDATA[Ad Age to host Gen Z roundtable on AI]]></title><description><![CDATA[Join Ad Age as it sits down with three Gen Z marketers to discuss all things AI.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-to-host-gen-z-roundtable-on-ai/</link><pubDate>Wed, 13 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-to-host-gen-z-roundtable-on-ai/</guid></item><item><title><![CDATA[Dunkin’ features Ben Affleck and Ice Spice in ad for new Munchkins drink]]></title><description><![CDATA[The spot, the third for the chain directed by Ben Affleck and produced by Artists Equity, seeks to lean into Ice Spice&rsquo;s Gen Z fandom.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dunkin-features-ben-affleck-and-ice-spice-in-ad-for-new-munchkins-drink/</link><pubDate>Wed, 13 Sep 2023 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dunkin-features-ben-affleck-and-ice-spice-in-ad-for-new-munchkins-drink/</guid></item><item><title><![CDATA[How early voting will control the effectiveness of political ads]]></title><description><![CDATA[By knowing who&rsquo;s voting and when, agencies and media buyers are finding new value and ad-spend efficiencies available to the political ad marketplace.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-early-voting-will-control-the-effectiveness-of-political-ads/</link><pubDate>Tue, 12 Sep 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-early-voting-will-control-the-effectiveness-of-political-ads/</guid></item><item><title><![CDATA[TikTok Shop launches for all US users—what brands and creators should know]]></title><description><![CDATA[In-app shopping framework enables brands and merchants to promote and sell products without requiring consumers to leave the platform.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-shop-launches-for-all-us-userswhat-brands-and-creators-should-know/</link><pubDate>Tue, 12 Sep 2023 19:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-shop-launches-for-all-us-userswhat-brands-and-creators-should-know/</guid></item><item><title><![CDATA[Rethink hires New York executive creative director from Droga5]]></title><description><![CDATA[Tara Lawall, who&rsquo;s also a published author, is eager to foster &ldquo;a little rebellion in the work&rdquo;&nbsp;at Rethink.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rethink-hires-new-york-executive-creative-director-from-droga5/</link><pubDate>Tue, 12 Sep 2023 18:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rethink-hires-new-york-executive-creative-director-from-droga5/</guid></item><item><title><![CDATA[How to make brands safer and stronger in an AI world]]></title><description><![CDATA[An interactive report from Ad Age Studio 30 and DAC gives advertisers and marketers what they need to know to make brands safer and stronger in an AI world.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-make-brands-safer-and-stronger-in-an-ai-world/</link><pubDate>Tue, 12 Sep 2023 18:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-make-brands-safer-and-stronger-in-an-ai-world/</guid></item><item><title><![CDATA[Ford hires Lisa Materazzo from Toyota as CMO]]></title><description><![CDATA[The automaker also announced new roles for two members of the founding family, Elena Ford and Will Ford.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ford-hires-lisa-materazzo-from-toyota-as-cmo/</link><pubDate>Tue, 12 Sep 2023 16:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ford-hires-lisa-materazzo-from-toyota-as-cmo/</guid></item><item><title><![CDATA[Allyson Felix unveils new Saysh ads, takes swipe at Nike in the process]]></title><description><![CDATA[The U.S. track and field legend promotes the Felix Runner, including a billboard near Nike&rsquo;s Oregon headquarters.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/allyson-felix-unveils-new-saysh-ads-takes-swipe-at-nike-in-the-process/</link><pubDate>Tue, 12 Sep 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/allyson-felix-unveils-new-saysh-ads-takes-swipe-at-nike-in-the-process/</guid></item><item><title><![CDATA[How to get Gen Z to shop in stores]]></title><description><![CDATA[The demographic prefers branded pop-up shops and self-checkout, according to a new shopping survey.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-get-gen-z-to-shop-in-stores/</link><pubDate>Tue, 12 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-get-gen-z-to-shop-in-stores/</guid></item><item><title><![CDATA[Inside TikTok and Amazon’s symbiotic advertising relationship]]></title><description><![CDATA[E-commerce giant Amazon increases advertising on hot social video site TikTok even as they compete head to head.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-tiktok-and-amazons-symbiotic-advertising-relationship/</link><pubDate>Tue, 12 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-tiktok-and-amazons-symbiotic-advertising-relationship/</guid></item><item><title><![CDATA[Generative AI—how marketers can prototype, experiment and learn quickly and cheaply]]></title><description><![CDATA[Exploration requires a safe space and a cross-functional innovation team to oversee it.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/generative-aihow-marketers-can-prototype-experiment-and-learn-quickly-and-cheaply/</link><pubDate>Tue, 12 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/generative-aihow-marketers-can-prototype-experiment-and-learn-quickly-and-cheaply/</guid></item><item><title><![CDATA[Why Home Depot’s Halloween marketing is working without paid media]]></title><description><![CDATA[Home Depot is reaping more rewards from Halloween this year as it markets new products, such as a 13-foot Jack Skellington created with Disney.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-home-depots-halloween-marketing-is-working-without-paid-media/</link><pubDate>Tue, 12 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-home-depots-halloween-marketing-is-working-without-paid-media/</guid></item><item><title><![CDATA[How Claritas aims to bring Google and Meta AI marketing capabilities to other forms of media]]></title><description><![CDATA[Deal unites top podcast measurement players and adds ArtsAI tech to customize creative and media.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-claritas-aims-to-bring-google-and-meta-ai-marketing-capabilities-to-other-forms-of-media/</link><pubDate>Tue, 12 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-claritas-aims-to-bring-google-and-meta-ai-marketing-capabilities-to-other-forms-of-media/</guid></item><item><title><![CDATA[Coca-Cola reveals AI-inspired drink for latest ‘Creations’ play]]></title><description><![CDATA[According to Coca-Cola, the AI-inspired drink &ldquo;Y3000&rdquo; is meant to celebrate an optimistic vision of the future.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coca-cola-reveals-ai-inspired-drink-for-latest-creations-play/</link><pubDate>Tue, 12 Sep 2023 06:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coca-cola-reveals-ai-inspired-drink-for-latest-creations-play/</guid></item><item><title><![CDATA[Google fails to list voice ads from prominent organisations in political ad disclosure database]]></title><description><![CDATA[Exclusive: Search giant investigating whether ads should be included with further detail about targets and spendingRead our voice referendum explainer and see the latest voice poll resultsGet our morning and afternoon news emails, free app or daily news podcastGoogle&rsquo;s political ad library is missing paid messaging from prominent organisations trying to influence the vote over the Indigenous voice to parliament, limiting transparency around their efforts before the referendum.Google&rsquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-fails-to-list-voice-ads-from-prominent-organisations-in-political-ad-disclosure-database/</link><pubDate>Tue, 12 Sep 2023 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-fails-to-list-voice-ads-from-prominent-organisations-in-political-ad-disclosure-database/</guid></item><item><title><![CDATA[DraftKings apologizes for 9/11-themed betting promotion]]></title><description><![CDATA[&ldquo;Never forget&rdquo; post offered bets on New York teams that was widely ridiculed.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/draftkings-apologizes-for-911-themed-betting-promotion/</link><pubDate>Mon, 11 Sep 2023 19:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/draftkings-apologizes-for-911-themed-betting-promotion/</guid></item><item><title><![CDATA[Disney, Charter reach agreement to end ESPN, ABC blackout]]></title><description><![CDATA[The channels had been off the air for Charter customers for more than a week.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/disney-charter-reach-agreement-to-end-espn-abc-blackout/</link><pubDate>Mon, 11 Sep 2023 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/disney-charter-reach-agreement-to-end-espn-abc-blackout/</guid></item><item><title><![CDATA[Arby’s is opening a ‘Hike Thru’ location in Colorado to debut its Big Game Burger]]></title><description><![CDATA[Fallon dreamed up the experience, which will lead hikers on a 4.1-mile trek to a 10,731-foot summit.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/arbys-is-opening-a-hike-thru-location-in-colorado-to-debut-its-big-game-burger/</link><pubDate>Mon, 11 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/arbys-is-opening-a-hike-thru-location-in-colorado-to-debut-its-big-game-burger/</guid></item><item><title><![CDATA[J.M. Smucker to buy Twinkies maker Hostess for $5.6 billion]]></title><description><![CDATA[Smucker&rsquo;s price for Hostess represents a 22% premium to Hostess&rsquo; closing price on Sept. 8.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jm-smucker-to-buy-twinkies-maker-hostess-for-56-billion/</link><pubDate>Mon, 11 Sep 2023 16:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jm-smucker-to-buy-twinkies-maker-hostess-for-56-billion/</guid></item><item><title><![CDATA[Football marketing news—watch  Visa pay homage to a Bills fan]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newswatch-visa-pay-homage-to-a-bills-fan/</link><pubDate>Mon, 11 Sep 2023 15:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newswatch-visa-pay-homage-to-a-bills-fan/</guid></item><item><title><![CDATA[Football marketing news—see Visa pay homage to a Bills fan]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newssee-visa-pay-homage-to-a-bills-fan/</link><pubDate>Mon, 11 Sep 2023 15:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newssee-visa-pay-homage-to-a-bills-fan/</guid></item><item><title><![CDATA[Dentsu Creative built ‘The Artificial Client’ to give AI-generated feedback on your work]]></title><description><![CDATA[The results are more cartoony than useful, but the agency says it shows the potential of blending different AIs together.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dentsu-creative-built-the-artificial-client-to-give-ai-generated-feedback-on-your-work/</link><pubDate>Mon, 11 Sep 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dentsu-creative-built-the-artificial-client-to-give-ai-generated-feedback-on-your-work/</guid></item><item><title><![CDATA[Hear how Barbie, Peacock and Unilever are reshaping the future of media and commerce]]></title><description><![CDATA[Join marketing leaders at the Ad Age Media Summit on Oct. 3 and 4.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hear-how-barbie-peacock-and-unilever-are-reshaping-the-future-of-media-and-commerce/</link><pubDate>Mon, 11 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hear-how-barbie-peacock-and-unilever-are-reshaping-the-future-of-media-and-commerce/</guid></item><item><title><![CDATA[Google ads leader on the YouTube kids ad debate and how brands can navigate it]]></title><description><![CDATA[Google conducted its own study to refute reports of improper ad placements on YouTube and here is what it found.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-ads-leader-on-the-youtube-kids-ad-debate-and-how-brands-can-navigate-it/</link><pubDate>Mon, 11 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-ads-leader-on-the-youtube-kids-ad-debate-and-how-brands-can-navigate-it/</guid></item><item><title><![CDATA[Advertising salary guide—how to land a job in the high-paying health care space]]></title><description><![CDATA[A look at health care advertising jobs and why they seem to be resistant to economic downturns.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-salary-guidehow-to-land-a-job-in-the-high-paying-health-care-space/</link><pubDate>Mon, 11 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-salary-guidehow-to-land-a-job-in-the-high-paying-health-care-space/</guid></item><item><title><![CDATA[5 CMO meeting tips—how to maximize time with busy marketing execs]]></title><description><![CDATA[Skip the preamble and focus on the agenda, not the slides.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/5-cmo-meeting-tipshow-to-maximize-time-with-busy-marketing-execs/</link><pubDate>Mon, 11 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/5-cmo-meeting-tipshow-to-maximize-time-with-busy-marketing-execs/</guid></item><item><title><![CDATA[Why Lenovo consolidated its global B2B creative account with Wunderman Thompson]]></title><description><![CDATA[WPP&rsquo;s Wunderman Thompson&nbsp;secured Lenovo&rsquo;s global B2B creative account following an eight-month process.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-lenovo-consolidated-its-global-b2b-creative-account-with-wunderman-thompson/</link><pubDate>Mon, 11 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-lenovo-consolidated-its-global-b2b-creative-account-with-wunderman-thompson/</guid></item><item><title><![CDATA[Nielsen lays off 9%, MRC wants to look at YouTube data and parents grow skeptical of brands’ data grab: Datacenter Weekly]]></title><description><![CDATA[Plus, macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-lays-off-9-mrc-wants-to-look-at-youtube-data-and-parents-grow-skeptical-of-brands-data-grab-datacenter-weekly/</link><pubDate>Fri, 08 Sep 2023 20:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-lays-off-9-mrc-wants-to-look-at-youtube-data-and-parents-grow-skeptical-of-brands-data-grab-datacenter-weekly/</guid></item><item><title><![CDATA[Verizon awards Ogilvy consumer account long held by McCann]]></title><description><![CDATA[McCann has been on Verizon&rsquo;s roster since 2015]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/verizon-awards-ogilvy-consumer-account-long-held-by-mccann/</link><pubDate>Fri, 08 Sep 2023 20:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/verizon-awards-ogilvy-consumer-account-long-held-by-mccann/</guid></item><item><title><![CDATA[Roblox expands loyalty opportunities with in-game subscriptions and avatar voice calls]]></title><description><![CDATA[The gaming platform appears fixed on offering Web3-like capabilities, just without the blockchain.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/roblox-expands-loyalty-opportunities-with-in-game-subscriptions-and-avatar-voice-calls/</link><pubDate>Fri, 08 Sep 2023 19:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/roblox-expands-loyalty-opportunities-with-in-game-subscriptions-and-avatar-voice-calls/</guid></item><item><title><![CDATA[Bud Light’s big football marketing bet—is it enough to save the brand?]]></title><description><![CDATA[As sales losses look increasingly permanent, the brand looks for a rebound behind expensive NFL and college football marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bud-lights-big-football-marketing-betis-it-enough-to-save-the-brand/</link><pubDate>Fri, 08 Sep 2023 19:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bud-lights-big-football-marketing-betis-it-enough-to-save-the-brand/</guid></item><item><title><![CDATA[Watch the newest commercials from Google, Lowe’s, Campbell’s and more]]></title><description><![CDATA[Google shows how its Google Lens&nbsp;visual-search tool can identify specific fashion items worn by celebrities.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-google-lowes-campbells-and-more/</link><pubDate>Fri, 08 Sep 2023 18:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-google-lowes-campbells-and-more/</guid></item><item><title><![CDATA[NFL accuses DirecTV of confusing viewers about Sunday Ticket with ‘deceptive advertising’]]></title><description><![CDATA[The league claims the satellite TV provider&rsquo;s ads are misleading consumers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-accuses-directv-of-confusing-viewers-about-sunday-ticket-with-deceptive-advertising/</link><pubDate>Fri, 08 Sep 2023 18:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-accuses-directv-of-confusing-viewers-about-sunday-ticket-with-deceptive-advertising/</guid></item><item><title><![CDATA[Guinness calls on fans not to jinx the Ireland team ahead of the Rugby World Cup]]></title><description><![CDATA[Self-deprecating campaign from AMV BBDO warns against overconfidence following the pain of 2019.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/guinness-calls-on-fans-not-to-jinx-the-ireland-team-ahead-of-the-rugby-world-cup/</link><pubDate>Fri, 08 Sep 2023 16:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/guinness-calls-on-fans-not-to-jinx-the-ireland-team-ahead-of-the-rugby-world-cup/</guid></item><item><title><![CDATA[Amazon debuts boiler room campaign for ‘Thursday Night Football’ on Prime]]></title><description><![CDATA[Marshawn Lynch and Prime&rsquo;s announcers will &ldquo;turn on&rdquo; the action each week in spots from Erich and Kallman.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-debuts-boiler-room-campaign-for-thursday-night-football-on-prime/</link><pubDate>Fri, 08 Sep 2023 16:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-debuts-boiler-room-campaign-for-thursday-night-football-on-prime/</guid></item><item><title><![CDATA[Need more efficient Meta ads this Black Friday Cyber Monday? Here’s what you can do]]></title><description><![CDATA[Your brand&rsquo;s first-party data is a goldmine for unlocking efficiency from Meta ads, but too few marketers are able to access it. Here&rsquo;s how Klaviyo changes that.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/need-more-efficient-meta-ads-this-black-friday-cyber-monday-heres-what-you-can-do/</link><pubDate>Fri, 08 Sep 2023 16:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/need-more-efficient-meta-ads-this-black-friday-cyber-monday-heres-what-you-can-do/</guid></item><item><title><![CDATA[Prioritizing DE&amp;I initiatives&mdash;5 ways to maintain a commitment to diversity]]></title><description><![CDATA[How to create an inclusion-centered workplace that withstands DEI attacks.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/prioritizing-deampi-initiativesmdash5-ways-to-maintain-a-commitment-to-diversity/</link><pubDate>Fri, 08 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/prioritizing-deampi-initiativesmdash5-ways-to-maintain-a-commitment-to-diversity/</guid></item><item><title><![CDATA[Hershey-owned Paqui pulls ‘OneChipChallenge’ spicy chip amid health concerns]]></title><description><![CDATA[A Massachusetts mom said her son ate the chip before his death.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hershey-owned-paqui-pulls-onechipchallenge-spicy-chip-amid-health-concerns/</link><pubDate>Fri, 08 Sep 2023 02:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hershey-owned-paqui-pulls-onechipchallenge-spicy-chip-amid-health-concerns/</guid></item><item><title><![CDATA[Football marketing news&mdash;see Progressive's newest NFL &lsquo;Replay&rsquo; ad]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsmdashsee-progressives-newest-nfl-lsquoreplayrsquo-ad/</link><pubDate>Thu, 07 Sep 2023 22:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsmdashsee-progressives-newest-nfl-lsquoreplayrsquo-ad/</guid></item><item><title><![CDATA[Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year]]></title><description><![CDATA[Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-wont-force-amazons-data-into-thursday-night-football-ad-deals-this-year/</link><pubDate>Thu, 07 Sep 2023 22:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-wont-force-amazons-data-into-thursday-night-football-ad-deals-this-year/</guid></item><item><title><![CDATA[DirecTV gets Travis Kelce to read bedtime stories to soothe your ‘Sunday scaries’]]></title><description><![CDATA[A DirecTV&nbsp;audiobook with 11 sleep tracks is available on Spotify, so you can face the workweek after a fun day of football.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/directv-gets-travis-kelce-to-read-bedtime-stories-to-soothe-your-sunday-scaries/</link><pubDate>Thu, 07 Sep 2023 21:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/directv-gets-travis-kelce-to-read-bedtime-stories-to-soothe-your-sunday-scaries/</guid></item><item><title><![CDATA[What Disney’s Charter blackout means for advertising and the future of cable TV]]></title><description><![CDATA[Ad buys aren&rsquo;t expected to be impacted, but the ongoing Spectrum carriage dispute between Disney and Charter may exacerbate cable TV&rsquo;s decline.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-disneys-charter-blackout-means-for-advertising-and-the-future-of-cable-tv/</link><pubDate>Thu, 07 Sep 2023 20:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-disneys-charter-blackout-means-for-advertising-and-the-future-of-cable-tv/</guid></item><item><title><![CDATA[Slim Jim and Cinnabon are getting ‘married’ on X after Twitter flirting]]></title><description><![CDATA[Behind the &lsquo;Slimabon&rsquo; stunt that has won attention from Slim Jim and Cinnabon fans.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/slim-jim-and-cinnabon-are-getting-married-on-x-after-twitter-flirting/</link><pubDate>Thu, 07 Sep 2023 19:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/slim-jim-and-cinnabon-are-getting-married-on-x-after-twitter-flirting/</guid></item><item><title><![CDATA[Watch the newest commercials from PetSmart, Quaker, Dave &amp; Buster&rsquo;s and more]]></title><description><![CDATA[PetSmart promotes its Treats rewards program.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-petsmart-quaker-dave-amp-busterrsquos-and-more/</link><pubDate>Thu, 07 Sep 2023 18:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-petsmart-quaker-dave-amp-busterrsquos-and-more/</guid></item><item><title><![CDATA[Peyton Manning dreams of a baguette blimp in NBC’s amusing new Paris Olympics promo]]></title><description><![CDATA[The spot, produced by Manning&rsquo;s Omaha Productions, kicks off the network&rsquo;s fall campaign driving interest for next summer&rsquo;s Games.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/peyton-manning-dreams-of-a-baguette-blimp-in-nbcs-amusing-new-paris-olympics-promo/</link><pubDate>Thu, 07 Sep 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/peyton-manning-dreams-of-a-baguette-blimp-in-nbcs-amusing-new-paris-olympics-promo/</guid></item><item><title><![CDATA[Movie trailers are far too long. Just give me the vibe, don’t walk me through it like a stupid baby | Rebecca Shaw]]></title><description><![CDATA[There is no way to talk about this without sounding like the &lsquo;old man yells at cloud&rsquo; meme, but here I goIf there is one thing people in my life know about me, it is that I am a beautiful genius with incredible skin. No wait, not that one. It&rsquo;s that I am punishingly punctual. I included &ldquo;punishingly&rdquo; just in case you thought I was one of those chill, easy breezy on time people. I&rsquo;m not, I&rsquo;m stressed.There is a stereotype that queer people tend to run lat]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/movie-trailers-are-far-too-long-just-give-me-the-vibe-dont-walk-me-through-it-like-a-stupid-baby-rebecca-shaw/</link><pubDate>Thu, 07 Sep 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/movie-trailers-are-far-too-long-just-give-me-the-vibe-dont-walk-me-through-it-like-a-stupid-baby-rebecca-shaw/</guid></item><item><title><![CDATA[Pepsi brings back vintage Madonna, Britney Spears ads for MTV’s  Video Music Awards]]></title><description><![CDATA[The soda brand has also revived other classic music spots, including Robert Palmer&rsquo;s &ldquo;Simply Irresistible.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsi-brings-back-vintage-madonna-britney-spears-ads-for-mtvs-video-music-awards/</link><pubDate>Thu, 07 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsi-brings-back-vintage-madonna-britney-spears-ads-for-mtvs-video-music-awards/</guid></item><item><title><![CDATA[Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy]]></title><description><![CDATA[Hyundai buys into Amazon Prime Video&rsquo;s &ldquo;Thursday Night Football&rdquo; while the automaker extends its deal with NBC&rsquo;s &ldquo;Sunday Night Football.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hyundais-nfl-campaign-leans-into-return-to-office-trend-includes-big-amazon-ad-buy/</link><pubDate>Thu, 07 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hyundais-nfl-campaign-leans-into-return-to-office-trend-includes-big-amazon-ad-buy/</guid></item><item><title><![CDATA[Heinz partnered with decor brand Lick to make ketchup-red paint]]></title><description><![CDATA[Limited-edition Red HTK 57 paint mirrors the Heinz ketchup color when it dries.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heinz-partnered-with-decor-brand-lick-to-make-ketchup-red-paint/</link><pubDate>Thu, 07 Sep 2023 14:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heinz-partnered-with-decor-brand-lick-to-make-ketchup-red-paint/</guid></item><item><title><![CDATA[Freelance marketplace Fiverr tackles AI job fears in new campaign]]></title><description><![CDATA[Fiverr's new in-house campaign takes an optimistic view of AI in a highly pressurized job market.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/freelance-marketplace-fiverr-tackles-ai-job-fears-in-new-campaign/</link><pubDate>Thu, 07 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/freelance-marketplace-fiverr-tackles-ai-job-fears-in-new-campaign/</guid></item><item><title><![CDATA[How Taylor Swift will boost movie ad sales during the Hollywood strikes]]></title><description><![CDATA[Screenvision Media opens ad inventory for custom &ldquo;Taylor Swift: The Eras Tour&rdquo; program.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-taylor-swift-will-boost-movie-ad-sales-during-the-hollywood-strikes/</link><pubDate>Thu, 07 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-taylor-swift-will-boost-movie-ad-sales-during-the-hollywood-strikes/</guid></item><item><title><![CDATA[A-List &amp; Creativity Awards 2024&mdash;everything you need to know]]></title><description><![CDATA[The awards feature 11 new categories; entries close Dec. 5.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a-list-amp-creativity-awards-2024mdasheverything-you-need-to-know/</link><pubDate>Thu, 07 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a-list-amp-creativity-awards-2024mdasheverything-you-need-to-know/</guid></item><item><title><![CDATA[This TikTok creator’s dark toy-filled humor attracts Burberry, Prime Video and other brands]]></title><description><![CDATA[A number of brands have partnered with @Sylvaniandrama creator Thea von Engelbrechten to be featured in her TikTok channel&rsquo;s &ldquo;Desperate Housewives&rdquo;-inspired storylines.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/this-tiktok-creators-dark-toy-filled-humor-attracts-burberry-prime-video-and-other-brands/</link><pubDate>Thu, 07 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/this-tiktok-creators-dark-toy-filled-humor-attracts-burberry-prime-video-and-other-brands/</guid></item><item><title><![CDATA[Bud Light isn’t the only polarizing big-name brand]]></title><description><![CDATA[Seemingly apolitical brands such as Swiffer, DiGiorno and State Farm have big divides in Democrat and Republican support, Engagement Labs finds.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bud-light-isnt-the-only-polarizing-big-name-brand/</link><pubDate>Thu, 07 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bud-light-isnt-the-only-polarizing-big-name-brand/</guid></item><item><title><![CDATA[AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec]]></title><description><![CDATA[Martin Sorrell and ChatGPT&nbsp;were both asked about the state of the industry, the emergence of Threads, the future of AI and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ai-or-martin-sorrellquiz-tests-chatgpts-ability-to-speak-like-the-ad-exec/</link><pubDate>Thu, 07 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ai-or-martin-sorrellquiz-tests-chatgpts-ability-to-speak-like-the-ad-exec/</guid></item><item><title><![CDATA[Football marketing news&mdash;see Modelo's college campaign and more]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsmdashsee-modelos-college-campaign-and-more/</link><pubDate>Wed, 06 Sep 2023 21:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newsmdashsee-modelos-college-campaign-and-more/</guid></item><item><title><![CDATA[Kraft Heinz ramps up marketing to school children, drawing some criticism]]></title><description><![CDATA[Kraft Heinz&rsquo;s moves include distributing special versions of Lunchables to schools while linking its iconic brands with textbooks in a new campaign.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-ramps-up-marketing-to-school-children-drawing-some-criticism/</link><pubDate>Wed, 06 Sep 2023 21:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-ramps-up-marketing-to-school-children-drawing-some-criticism/</guid></item><item><title><![CDATA[Watch the newest commercials from Cheerios, Tostitos, Ragú and more]]></title><description><![CDATA[A grandmother is unhappy to hear (from her granddaughter) that Rag&uacute; Kettle Cooked is comparable to her homemade sauce.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-cheerios-tostitos-rag-and-more/</link><pubDate>Wed, 06 Sep 2023 20:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-cheerios-tostitos-rag-and-more/</guid></item><item><title><![CDATA[Myrtle Beach undergoes bizarre AI rebrand on Reddit]]></title><description><![CDATA[Historic South Carolina beach town embraces AI to come up with truly weird ad copy and images.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/myrtle-beach-undergoes-bizarre-ai-rebrand-on-reddit/</link><pubDate>Wed, 06 Sep 2023 19:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/myrtle-beach-undergoes-bizarre-ai-rebrand-on-reddit/</guid></item><item><title><![CDATA[Nielsen laying off 9% of its global workforce]]></title><description><![CDATA[Measurement giant cites need to bring costs in line with revenue; others cite private-equity debt burden.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-laying-off-9-of-its-global-workforce/</link><pubDate>Wed, 06 Sep 2023 16:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-laying-off-9-of-its-global-workforce/</guid></item><item><title><![CDATA[Tom Brady named Delta strategic adviser and brand advocate]]></title><description><![CDATA[In his latest post-NFL play, Brady signed a long-term contract with Delta Air Lines.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tom-brady-named-delta-strategic-adviser-and-brand-advocate/</link><pubDate>Wed, 06 Sep 2023 16:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tom-brady-named-delta-strategic-adviser-and-brand-advocate/</guid></item><item><title><![CDATA[Parents are becoming more skeptical of brands, study finds]]></title><description><![CDATA[Brands that rated highly among parents are percevied as humble, helpful and good humored, according to McCann findings.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/parents-are-becoming-more-skeptical-of-brands-study-finds/</link><pubDate>Wed, 06 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/parents-are-becoming-more-skeptical-of-brands-study-finds/</guid></item><item><title><![CDATA[Babybel cheese and Candy Land team up to reach millennial parents in nostalgic marketing play]]></title><description><![CDATA[Babybel Goodness Land is meant to help kids and millennial parents find a common game for playtime.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/babybel-cheese-and-candy-land-team-up-to-reach-millennial-parents-in-nostalgic-marketing-play/</link><pubDate>Wed, 06 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/babybel-cheese-and-candy-land-team-up-to-reach-millennial-parents-in-nostalgic-marketing-play/</guid></item><item><title><![CDATA[Zoom extends its name to ‘Zooooooooooom’ with help from Andrés CantorCoors Light commemorative can replicates the billboard Shohei Ohtani smashed with a foul ball]]></title><description><![CDATA[Rethink&rsquo;s reactive campaign also included activations at Angel Stadium after the team returned from Citi Field.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/zoom-extends-its-name-to-zooooooooooom-with-help-from-andrs-cantorcoors-light-commemorative-can-replicates-the-billboard-shohei-ohtani-smashed-with-a-foul-ball/</link><pubDate>Wed, 06 Sep 2023 14:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/zoom-extends-its-name-to-zooooooooooom-with-help-from-andrs-cantorcoors-light-commemorative-can-replicates-the-billboard-shohei-ohtani-smashed-with-a-foul-ball/</guid></item><item><title><![CDATA[Coors Light commemorative can replicates the billboard Shohei Ohtani smashed with a foul ball]]></title><description><![CDATA[Rethink&rsquo;s reactive campaign also included activations at Angel Stadium after the team returned from Citi Field.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coors-light-commemorative-can-replicates-the-billboard-shohei-ohtani-smashed-with-a-foul-ball/</link><pubDate>Wed, 06 Sep 2023 14:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coors-light-commemorative-can-replicates-the-billboard-shohei-ohtani-smashed-with-a-foul-ball/</guid></item><item><title><![CDATA[4A’s urges agencies to stand against long payment terms]]></title><description><![CDATA[Agency trade organization 4A&rsquo;s advises shops against supply chain financing and warns it&rsquo;s hearing of 180-day payment terms.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/4as-urges-agencies-to-stand-against-long-payment-terms/</link><pubDate>Wed, 06 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/4as-urges-agencies-to-stand-against-long-payment-terms/</guid></item><item><title><![CDATA[Why Fossil is using New York Fashion Week to reintroduce its brand to new customers]]></title><description><![CDATA[Fossil CMO Lisa Pillette joins the Marketer's Brief podcast to talk about how the brand is staying modern with new collaborations and marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-fossil-is-using-new-york-fashion-week-to-reintroduce-its-brand-to-new-customers/</link><pubDate>Wed, 06 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-fossil-is-using-new-york-fashion-week-to-reintroduce-its-brand-to-new-customers/</guid></item><item><title><![CDATA[US ad industry predicted to grow 5% in 2023 and get a political boost in 2024]]></title><description><![CDATA[Ad revenue in the U.S. is expected to rise 4.3% in 2024, or 8.1% when including political ads, Madison and Wall&rsquo;s Brian Wieser forecasts.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-ad-industry-predicted-to-grow-5-in-2023-and-get-a-political-boost-in-2024/</link><pubDate>Wed, 06 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-ad-industry-predicted-to-grow-5-in-2023-and-get-a-political-boost-in-2024/</guid></item><item><title><![CDATA[Gen Z office happiness—how open workspaces can enable collaboration, autonomy and mental health]]></title><description><![CDATA[The &lsquo;no cubicle&rsquo; movement is a golden opportunity for companies to reshape the future of work.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-office-happinesshow-open-workspaces-can-enable-collaboration-autonomy-and-mental-health/</link><pubDate>Wed, 06 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-office-happinesshow-open-workspaces-can-enable-collaboration-autonomy-and-mental-health/</guid></item><item><title><![CDATA[NFL and college football marketing news—Fireball roasts football losers]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsfireball-roasts-football-losers/</link><pubDate>Tue, 05 Sep 2023 21:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsfireball-roasts-football-losers/</guid></item><item><title><![CDATA[Audi of America names new CMO, expanding the role to include communications]]></title><description><![CDATA[Emilie Cotter, the automaker&rsquo;s chief communications officer since 2020, was promoted to the position.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/audi-of-america-names-new-cmo-expanding-the-role-to-include-communications/</link><pubDate>Tue, 05 Sep 2023 21:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/audi-of-america-names-new-cmo-expanding-the-role-to-include-communications/</guid></item><item><title><![CDATA[Zoom extends its name to ‘Zooooooooooom’ with help from Andrés Cantor]]></title><description><![CDATA[The soccer announcer, famed for his lengthy goal calls in soccer, stars in comic spot about the app&rsquo;s expanded offerings.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/zoom-extends-its-name-to-zooooooooooom-with-help-from-andrs-cantor/</link><pubDate>Tue, 05 Sep 2023 20:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/zoom-extends-its-name-to-zooooooooooom-with-help-from-andrs-cantor/</guid></item><item><title><![CDATA[NFL and college football marketing news—players, hip-hop artists team on EP project]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsplayers-hip-hop-artists-team-on-ep-project/</link><pubDate>Tue, 05 Sep 2023 16:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsplayers-hip-hop-artists-team-on-ep-project/</guid></item><item><title><![CDATA[PHD Worldwide names new CEO]]></title><description><![CDATA[Guy Marks succeeds Philippa Brown at PHD Worldwide.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/phd-worldwide-names-new-ceo/</link><pubDate>Tue, 05 Sep 2023 16:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/phd-worldwide-names-new-ceo/</guid></item><item><title><![CDATA[Heineken is freezing beer into ice cubes that are 20% colder and melt two times slower]]></title><description><![CDATA[Wunderman Thompson Thailand&rsquo;s &lsquo;Heineken Star Ice&rsquo; project taps into the common practice in Thailand and Laos of putting ice in beer.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heineken-is-freezing-beer-into-ice-cubes-that-are-20-colder-and-melt-two-times-slower/</link><pubDate>Tue, 05 Sep 2023 15:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heineken-is-freezing-beer-into-ice-cubes-that-are-20-colder-and-melt-two-times-slower/</guid></item><item><title><![CDATA[Sienna Miller to star in UK television ad as new face of Marks &amp; Spencer]]></title><description><![CDATA[M&amp;S hopes actor will help it reclaim position as leader in British fashion Sienna Miller is to star in a television ad as the new face of Marks &amp; Spencer.Miller eats chips in a baseball cap (price tag: &pound;12.50) from a hotel room service trolley, reads a London fashion week report in a broadsheet newspaper, and makes a grand exit via a marble staircase wearing head-to-toe lime green (the shawl-sized scarf is &pound;17.50). Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sienna-miller-to-star-in-uk-television-ad-as-new-face-of-marks-amp-spencer/</link><pubDate>Tue, 05 Sep 2023 15:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sienna-miller-to-star-in-uk-television-ad-as-new-face-of-marks-amp-spencer/</guid></item><item><title><![CDATA[TechScape: As the US election campaign heats up, so could the market for misinformation]]></title><description><![CDATA[Twitter is not the only platform inviting political adverts back, as tech giants from Meta to YouTube compete for marketing money and eyeballs&bull; Don&rsquo;t get TechScape delivered to your inbox? Sign up for the free newsletter hereX, the platform formerly known as Twitter, announced it will allow political advertising back on the platform &ndash; reversing a global ban on political ads since 2019. The move is the latest to stoke concerns about the ability of big tech to police online misinf]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/techscape-as-the-us-election-campaign-heats-up-so-could-the-market-for-misinformation/</link><pubDate>Tue, 05 Sep 2023 12:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/techscape-as-the-us-election-campaign-heats-up-so-could-the-market-for-misinformation/</guid></item><item><title><![CDATA[As the US election campaign heats up, so could the market for misinformation]]></title><description><![CDATA[Twitter is not the only platform inviting political adverts back, as tech giants from Meta to YouTube compete for marketing money and eyeballs&bull; Don&rsquo;t get TechScape delivered to your inbox? Sign up for the free newsletter hereX, the platform formerly known as Twitter, announced it will allow political advertising back on the platform &ndash; reversing a global ban on political ads since 2019. The move is the latest to stoke concerns about the ability of big tech to police online misinf]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/as-the-us-election-campaign-heats-up-so-could-the-market-for-misinformation/</link><pubDate>Tue, 05 Sep 2023 12:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/as-the-us-election-campaign-heats-up-so-could-the-market-for-misinformation/</guid></item><item><title><![CDATA[Elon Musk threatens to sue Anti-Defamation League over lost X revenue]]></title><description><![CDATA[World&rsquo;s richest man claims civil rights group has falsely accused site formerly known as Twitter of being antisemiticElon Musk has threatened to sue the Anti-Defamation League after accusing the civil rights group that campaigns against antisemitism and bigotry of trying to &ldquo;kill&rdquo; his X social media platform.The owner of X, formerly known as Twitter, said the ADL was trying to shut down his company by &ldquo;falsely accusing it and me of being antisemitic&rdquo;. Continue readi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-threatens-to-sue-anti-defamation-league-over-lost-x-revenue/</link><pubDate>Tue, 05 Sep 2023 12:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-threatens-to-sue-anti-defamation-league-over-lost-x-revenue/</guid></item><item><title><![CDATA[YouTube data and partner sites need more scrutiny, MRC says]]></title><description><![CDATA[Industry quality arbiter seeks audits of YouTube viewer counts and platform partners beyond Google.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/youtube-data-and-partner-sites-need-more-scrutiny-mrc-says/</link><pubDate>Tue, 05 Sep 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/youtube-data-and-partner-sites-need-more-scrutiny-mrc-says/</guid></item><item><title><![CDATA[Elon Musk threatens to sue ADL for trying to ‘kill’ X platform]]></title><description><![CDATA[World&rsquo;s richest man claims civil rights group has falsely accused site formerly known as Twitter of being antisemiticElon Musk has threatened to sue the Anti-Defamation League after accusing the civil rights group which campaigns against antisemitism and bigotry of trying to &ldquo;kill&rdquo; his X social media platform.The owner of X, formerly known as Twitter, said the ADL was trying to shut down his company by &ldquo;falsely accusing it and me of being antisemitic&rdquo;. Continue read]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-threatens-to-sue-adl-for-trying-to-kill-x-platform/</link><pubDate>Tue, 05 Sep 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/elon-musk-threatens-to-sue-adl-for-trying-to-kill-x-platform/</guid></item><item><title><![CDATA[Why DTC brands are increasing out-of-home marketing]]></title><description><![CDATA[As direct-to-consumer brands compete for shelf space at physical stores, many are now advertising in physical spaces, too.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-brands-are-increasing-out-of-home-marketing/</link><pubDate>Tue, 05 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-brands-are-increasing-out-of-home-marketing/</guid></item><item><title><![CDATA[How to do brave brand marketing in a performance-based world]]></title><description><![CDATA[Three inspiring strategies to turn your clients into creative accomplices.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-do-brave-brand-marketing-in-a-performance-based-world/</link><pubDate>Tue, 05 Sep 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-do-brave-brand-marketing-in-a-performance-based-world/</guid></item><item><title><![CDATA[Girl math TikTok trend—how brands can get it right]]></title><description><![CDATA[Marketers including Ulta Beauty and Five Below are hopping on the #girlmath trend, but they need to be careful they don&rsquo;t condescend.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/girl-math-tiktok-trendhow-brands-can-get-it-right/</link><pubDate>Tue, 05 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/girl-math-tiktok-trendhow-brands-can-get-it-right/</guid></item><item><title><![CDATA[Ad agencies restructure—behind the employee shakeups and how to prepare]]></title><description><![CDATA[Shops reassert their power and reshape staffing as 2024 becomes turning point for &ldquo;tech-driven transformation.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-agencies-restructurebehind-the-employee-shakeups-and-how-to-prepare/</link><pubDate>Tue, 05 Sep 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-agencies-restructurebehind-the-employee-shakeups-and-how-to-prepare/</guid></item><item><title><![CDATA[Wine brand’s desert-island billboard includes a nice surprise for anyone who discovers it]]></title><description><![CDATA[The ad, which was placed in an undisclosed location, promotes Portugese wine Silk &amp; Spice to U.S. audiences.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wine-brands-desert-island-billboard-includes-a-nice-surprise-for-anyone-who-discovers-it/</link><pubDate>Mon, 04 Sep 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wine-brands-desert-island-billboard-includes-a-nice-surprise-for-anyone-who-discovers-it/</guid></item><item><title><![CDATA[Help us monitor campaign advertising for the 2023 Indigenous voice to parliament referendum]]></title><description><![CDATA[Australians will go to the polls on 14 October. You can help us keep campaign advertising more transparent by reporting ads &ndash; on TV, in print, online and on social media &ndash; and the associated targeting informationThe yes pamphlet and the no pamphlet &ndash; annotated and fact checkedCheck out our voice explainer and the latest voice poll resultsAs Australia gets closer to the referendum polling date on 14 October, both the yes and no campaigns for the Indigenous voice to parliament wi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/help-us-monitor-campaign-advertising-for-the-2023-indigenous-voice-to-parliament-referendum/</link><pubDate>Mon, 04 Sep 2023 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/help-us-monitor-campaign-advertising-for-the-2023-indigenous-voice-to-parliament-referendum/</guid></item><item><title><![CDATA[Help us monitor campaign ads and misinformation in the Indigenous voice referendum]]></title><description><![CDATA[Australians will go to the polls on 14 October. You can help us keep campaign advertising more transparent by reporting ads and the associated targeting information, as well as reporting misinformation on social media The yes pamphlet and the no pamphlet &ndash; annotated and fact checkedRead our voice referendum explainer and see the latest voice poll resultsAs Australia gets closer to the referendum polling date on 14 October, both the yes and no campaigns for the Indigenous voice to parliamen]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/help-us-monitor-campaign-ads-and-misinformation-in-the-indigenous-voice-referendum/</link><pubDate>Mon, 04 Sep 2023 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/help-us-monitor-campaign-ads-and-misinformation-in-the-indigenous-voice-referendum/</guid></item><item><title><![CDATA[YouTube NFL Sunday Ticket makes first significant ad buy on Vegas Sphere]]></title><description><![CDATA[The Exosphere ad includes an animation that transforms its exterior into helmets of all 32 NFL teams.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/youtube-nfl-sunday-ticket-makes-first-significant-ad-buy-on-vegas-sphere/</link><pubDate>Fri, 01 Sep 2023 20:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/youtube-nfl-sunday-ticket-makes-first-significant-ad-buy-on-vegas-sphere/</guid></item><item><title><![CDATA[Back-to-school commercial music, Sam’s Club’s big data play, Nielsen vs. TV networks: Datacenter Weekly]]></title><description><![CDATA[Plus, macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/back-to-school-commercial-music-sams-clubs-big-data-play-nielsen-vs-tv-networks-datacenter-weekly/</link><pubDate>Fri, 01 Sep 2023 19:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/back-to-school-commercial-music-sams-clubs-big-data-play-nielsen-vs-tv-networks-datacenter-weekly/</guid></item><item><title><![CDATA[Beiersdorf names OMD as its single media agency in North America in Europe]]></title><description><![CDATA[Beiersdorf expands its relationship with OMD, which&nbsp;previously handled business for the skin care marketer in the U.S. and several markets in Africa, Australia, and Europe.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/beiersdorf-names-omd-as-its-single-media-agency-in-north-america-in-europe/</link><pubDate>Fri, 01 Sep 2023 19:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/beiersdorf-names-omd-as-its-single-media-agency-in-north-america-in-europe/</guid></item><item><title><![CDATA[Beiersdorf names OMD as its single media agency in North America and Europe]]></title><description><![CDATA[Beiersdorf expands its relationship with OMD, which&nbsp;previously handled business for the skin care marketer in the U.S. and several markets in Africa, Australia, and Europe.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/beiersdorf-names-omd-as-its-single-media-agency-in-north-america-and-europe/</link><pubDate>Fri, 01 Sep 2023 19:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/beiersdorf-names-omd-as-its-single-media-agency-in-north-america-and-europe/</guid></item><item><title><![CDATA[US ad employment gained 2,900 jobs in August, strongest growth in a year]]></title><description><![CDATA[Advertising employment scored some late-summer momentum, and ad agency staffing hit its all-time high. Overall U.S. job growth has moderated amid an increase in the unemployment rate.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-ad-employment-gained-2900-jobs-in-august-strongest-growth-in-a-year/</link><pubDate>Fri, 01 Sep 2023 17:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-ad-employment-gained-2900-jobs-in-august-strongest-growth-in-a-year/</guid></item><item><title><![CDATA[Walgreens CEO steps down]]></title><description><![CDATA[Roz Brewer stepped down from the CEO role and the board as of yesterday, Walgreens announced, leaving the company now with two vacant executive positions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/walgreens-ceo-steps-down/</link><pubDate>Fri, 01 Sep 2023 17:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/walgreens-ceo-steps-down/</guid></item><item><title><![CDATA[NFL and college football marketing news&mdash;see ads from Wendy's, Vrbo and more]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashsee-ads-from-wendys-vrbo-and-more/</link><pubDate>Fri, 01 Sep 2023 17:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashsee-ads-from-wendys-vrbo-and-more/</guid></item><item><title><![CDATA[Watch the newest commercials from Made In Cookware, Sandals Resorts, Geico and more]]></title><description><![CDATA[The Geico Gecko helps call attention to Geico&rsquo;s&nbsp;partnership with Major League Baseball.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-made-in-cookware-sandals-resorts-geico-and-more/</link><pubDate>Fri, 01 Sep 2023 15:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-made-in-cookware-sandals-resorts-geico-and-more/</guid></item><item><title><![CDATA[NFL and college football marketing news&mdash;Wendy's teams up with Fox Sports]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashwendys-teams-up-with-fox-sports/</link><pubDate>Fri, 01 Sep 2023 15:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashwendys-teams-up-with-fox-sports/</guid></item><item><title><![CDATA[Nike launches &lsquo;Sabrina's Laws of the Game&rsquo; for Sabrina Ionescu&rsquo;s shoe drop]]></title><description><![CDATA[W+K Portland salutes the New York Liberty star&rsquo;s craftiness as she joins a small group of female athletes to get their own sneaker.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nike-launches-lsquosabrinas-laws-of-the-gamersquo-for-sabrina-ionescursquos-shoe-drop/</link><pubDate>Fri, 01 Sep 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nike-launches-lsquosabrinas-laws-of-the-gamersquo-for-sabrina-ionescursquos-shoe-drop/</guid></item><item><title><![CDATA[Mothers should beware unethical marketing by formula firms | Letter]]></title><description><![CDATA[Commercial milk formula advertising can frame normal behaviour as pathological, says Dr Tony WaterstonThe heading of Rhiannon Lucy Cosslett&rsquo;s article (Formula milk advert restrictions are patronising &ndash; let parents decide what&rsquo;s best, 25 August) will be music to the ears of the formula milk companies that, according to the Lancet, are spending between $2.6bn and $3.5bn a year globally on marketing, not including lobbying and social media. The Lancet showed that commercial milk f]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mothers-should-beware-unethical-marketing-by-formula-firms-letter/</link><pubDate>Thu, 31 Aug 2023 18:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mothers-should-beware-unethical-marketing-by-formula-firms-letter/</guid></item><item><title><![CDATA[Watch the newest commercials from Hulu, Morgan Stanley, Little Caesars and more]]></title><description><![CDATA[Pro tennis player Leylah Fernandez stars in the latest from Morgan Stanley.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hulu-morgan-stanley-little-caesars-and-more/</link><pubDate>Thu, 31 Aug 2023 18:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hulu-morgan-stanley-little-caesars-and-more/</guid></item><item><title><![CDATA[Coalition no campaigners spending four times more on voice Facebook ads than counterparts]]></title><description><![CDATA[Exclusive: Coalition MPs who oppose the voice to parliament have spent thousands in taxpayer-funded expenses to boost no campaign adsGet our morning and afternoon news emails, free app or daily news podcastCoalition politicians who oppose the Indigenous voice to parliament are vastly outspending other parliamentarians on Facebook, and in some cases, using taxpayer-funded expenses to boost ads that personally target yes campaigners and raise doubt about the reliability of the voting process.Accor]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coalition-no-campaigners-spending-four-times-more-on-voice-facebook-ads-than-counterparts/</link><pubDate>Thu, 31 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coalition-no-campaigners-spending-four-times-more-on-voice-facebook-ads-than-counterparts/</guid></item><item><title><![CDATA[NFL and college football marketing news&mdash;see ads from Wendy's, PepsiCo and more]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashsee-ads-from-wendys-pepsico-and-more/</link><pubDate>Thu, 31 Aug 2023 16:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newsmdashsee-ads-from-wendys-pepsico-and-more/</guid></item><item><title><![CDATA[NFL and college football marketing news—see ads from PepsiCo, Aflac and more]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newssee-ads-from-pepsico-aflac-and-more/</link><pubDate>Thu, 31 Aug 2023 14:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfl-and-college-football-marketing-newssee-ads-from-pepsico-aflac-and-more/</guid></item><item><title><![CDATA[Inside Nissan’s ‘Heisman House’ campaign with Zillow, college football star Caleb Williams and influencers]]></title><description><![CDATA[How the automaker is trying to keep the 13-year-old campaign fresh under its new CMO.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-nissans-heisman-house-campaign-with-zillow-college-football-star-caleb-williams-and-influencers/</link><pubDate>Thu, 31 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-nissans-heisman-house-campaign-with-zillow-college-football-star-caleb-williams-and-influencers/</guid></item><item><title><![CDATA[Cola-Cola is using AI-generated QR codes to share its latest Coke Studio song]]></title><description><![CDATA[The brand commissioned the image from Troy Ni, a creative technologist and artist who was posting similar artwork to Reddit.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cola-cola-is-using-ai-generated-qr-codes-to-share-its-latest-coke-studio-song/</link><pubDate>Thu, 31 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cola-cola-is-using-ai-generated-qr-codes-to-share-its-latest-coke-studio-song/</guid></item><item><title><![CDATA[Agile marketing—how B2B marketers are targeting their best customers]]></title><description><![CDATA[Data, analytics and martech tools help deliver relevant and persuasive messaging.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/agile-marketinghow-b2b-marketers-are-targeting-their-best-customers/</link><pubDate>Thu, 31 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/agile-marketinghow-b2b-marketers-are-targeting-their-best-customers/</guid></item><item><title><![CDATA[Why advertisers aren’t moving to streaming TV as quickly as viewers]]></title><description><![CDATA[New research finds the majority of TV consumption is streaming, but agencies say ad spend still favors linear.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-advertisers-arent-moving-to-streaming-tv-as-quickly-as-viewers/</link><pubDate>Thu, 31 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-advertisers-arent-moving-to-streaming-tv-as-quickly-as-viewers/</guid></item><item><title><![CDATA[Nielsen and TV networks clash again over Amazon data as MRC debates adoption]]></title><description><![CDATA[Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-and-tv-networks-clash-again-over-amazon-data-as-mrc-debates-adoption/</link><pubDate>Wed, 30 Aug 2023 23:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-and-tv-networks-clash-again-over-amazon-data-as-mrc-debates-adoption/</guid></item><item><title><![CDATA[NBCU names Mark Marshall as chairman of advertising and partnerships]]></title><description><![CDATA[Marshall becomes NBCU ad chief after former chairman Linda Yaccarino left for X.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nbcu-names-mark-marshall-as-chairman-of-advertising-and-partnerships/</link><pubDate>Wed, 30 Aug 2023 18:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nbcu-names-mark-marshall-as-chairman-of-advertising-and-partnerships/</guid></item><item><title><![CDATA[CNN names former New York Times CEO as next leader]]></title><description><![CDATA[Mark Thompson succeeds Chris Licht, who stepped down from the role in June after a brief and tumultuous tenure.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cnn-names-former-new-york-times-ceo-as-next-leader/</link><pubDate>Wed, 30 Aug 2023 15:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cnn-names-former-new-york-times-ceo-as-next-leader/</guid></item><item><title><![CDATA[Football marketing news—see ads from PepsiCo and Aflac]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newssee-ads-from-pepsico-and-aflac/</link><pubDate>Wed, 30 Aug 2023 14:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newssee-ads-from-pepsico-and-aflac/</guid></item><item><title><![CDATA[Principal Financial Group hires Dentsu Creative as agency of record]]></title><description><![CDATA[TBWA\Chiat\Day Los Angeles had handled Principal Financial Group&rsquo;s creative work since 2008.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/principal-financial-group-hires-dentsu-creative-as-agency-of-record/</link><pubDate>Wed, 30 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/principal-financial-group-hires-dentsu-creative-as-agency-of-record/</guid></item><item><title><![CDATA[Why Gen Z stereotypes aren't working&mdash;what marketers are doing wrong and how they can authentically connect]]></title><description><![CDATA[Brands need to delve deeper into subcultures to keep up with the fastest-moving generation]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-gen-z-stereotypes-arent-workingmdashwhat-marketers-are-doing-wrong-and-how-they-can-authentically-connect/</link><pubDate>Wed, 30 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-gen-z-stereotypes-arent-workingmdashwhat-marketers-are-doing-wrong-and-how-they-can-authentically-connect/</guid></item><item><title><![CDATA[Meet the agency chief financial officer who is also a romance novelist]]></title><description><![CDATA[No Fixed Address Global Chief Financial Officer Anna Gomez has eight books to her credit and a Hallmark movie on the way.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meet-the-agency-chief-financial-officer-who-is-also-a-romance-novelist/</link><pubDate>Wed, 30 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meet-the-agency-chief-financial-officer-who-is-also-a-romance-novelist/</guid></item><item><title><![CDATA[How Sam's Club fuels retail media with data innovation and third-party measurement]]></title><description><![CDATA[Austin Leonard, sales head of the retailer's Member Access Platform, on the role of targeting tools and accountability play in 33% growth.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-sams-club-fuels-retail-media-with-data-innovation-and-third-party-measurement/</link><pubDate>Wed, 30 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-sams-club-fuels-retail-media-with-data-innovation-and-third-party-measurement/</guid></item><item><title><![CDATA[How Stagwell creatives helped Jon Batiste build a fantastical visual world for his new album]]></title><description><![CDATA[Agencies&nbsp;Doner and Wolfgang, under Chief Creative Officer Colin Jeffery, developed a logo, album art and more for the Grammy Award-winning artist.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-stagwell-creatives-helped-jon-batiste-build-a-fantastical-visual-world-for-his-new-album/</link><pubDate>Wed, 30 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-stagwell-creatives-helped-jon-batiste-build-a-fantastical-visual-world-for-his-new-album/</guid></item><item><title><![CDATA[How neuromarketing and AI are converging to strengthen ad campaigns]]></title><description><![CDATA[The applications of neuroscience in the ad industry have improved with the development of AI tools.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-neuromarketing-and-ai-are-converging-to-strengthen-ad-campaigns/</link><pubDate>Wed, 30 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-neuromarketing-and-ai-are-converging-to-strengthen-ad-campaigns/</guid></item><item><title><![CDATA[Behind the rise of the Aperol Spritz—US Open sponsorship follows surge in popularity for Instagram-friendly drink]]></title><description><![CDATA[The fast-growing, photogenic Aperol Spritz cocktail rides consumer trends to wide popularity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-the-rise-of-the-aperol-spritzus-open-sponsorship-follows-surge-in-popularity-for-instagram-friendly-drink/</link><pubDate>Wed, 30 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-the-rise-of-the-aperol-spritzus-open-sponsorship-follows-surge-in-popularity-for-instagram-friendly-drink/</guid></item><item><title><![CDATA[Why owned marketing is the key to driving e-commerce brand growth—and profits]]></title><description><![CDATA[Owned marketing drives growth and profitability during uncertain economic times, according to leading challenger brands at Klaviyo&rsquo;s OWN IT virtual conference.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-owned-marketing-is-the-key-to-driving-e-commerce-brand-growthand-profits/</link><pubDate>Tue, 29 Aug 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-owned-marketing-is-the-key-to-driving-e-commerce-brand-growthand-profits/</guid></item><item><title><![CDATA[Watch the newest commercials from Dr Pepper, Cîroc, the NFL and more]]></title><description><![CDATA[Dr Pepper kicks off the dramatic sixth season of its college football&ndash;themed (fictional) series &ldquo;Fansville.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-dr-pepper-croc-the-nfl-and-more/</link><pubDate>Tue, 29 Aug 2023 19:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-dr-pepper-croc-the-nfl-and-more/</guid></item><item><title><![CDATA[Capri Sun pitches its drinks as ‘kid-noise canceling technology’ in fun Mischief campaign]]></title><description><![CDATA[The work, promising &lsquo;50 seconds of calm,&rsquo; includes headphones-like packaging and a partnership with Taskrabbit.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/capri-sun-pitches-its-drinks-as-kid-noise-canceling-technology-in-fun-mischief-campaign/</link><pubDate>Tue, 29 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/capri-sun-pitches-its-drinks-as-kid-noise-canceling-technology-in-fun-mischief-campaign/</guid></item><item><title><![CDATA[Final call for entries—2023 Healthcare Marketing Impact Awards]]></title><description><![CDATA[The last chance to enter the 2023 Healthcare Marketing Impact Awards is Sept. 5.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/final-call-for-entries2023-healthcare-marketing-impact-awards/</link><pubDate>Tue, 29 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/final-call-for-entries2023-healthcare-marketing-impact-awards/</guid></item><item><title><![CDATA[Amazon, Google and Apple rank among most culturally resonant brands]]></title><description><![CDATA[A new report from The Marketing Arm shows Amazon, Google and other well-known brands resonate the most with adult consumers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-google-and-apple-rank-among-most-culturally-resonant-brands/</link><pubDate>Tue, 29 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-google-and-apple-rank-among-most-culturally-resonant-brands/</guid></item><item><title><![CDATA[YouTube kids’ ad placement issue raises brand doubts but hasn’t hurt Google’s US ad revenue]]></title><description><![CDATA[Brands aren't fleeing the video platform after Adalytics reports, but they are reassessing YouTube strategy.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/youtube-kids-ad-placement-issue-raises-brand-doubts-but-hasnt-hurt-googles-us-ad-revenue/</link><pubDate>Tue, 29 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/youtube-kids-ad-placement-issue-raises-brand-doubts-but-hasnt-hurt-googles-us-ad-revenue/</guid></item><item><title><![CDATA[Inside Threads’ first month of influencer brand deals and what’s next]]></title><description><![CDATA[Multiple creators have partnered with brands on Threads&mdash;and plenty are still eager to do so, even as number of users is plummeting.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-threads-first-month-of-influencer-brand-deals-and-whats-next/</link><pubDate>Tue, 29 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-threads-first-month-of-influencer-brand-deals-and-whats-next/</guid></item><item><title><![CDATA[Watch live Sept. 21: Why CTV is the brand-safe alternative to digital channels]]></title><description><![CDATA[Marketing leaders from MNTN join an Ad Age Studio 30 Live chat on how and why CTV is a brand-safe alternative to all your favorite digital platforms.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-live-sept-21-why-ctv-is-the-brand-safe-alternative-to-digital-channels/</link><pubDate>Mon, 28 Aug 2023 21:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-live-sept-21-why-ctv-is-the-brand-safe-alternative-to-digital-channels/</guid></item><item><title><![CDATA[Watch the newest commercials from T-Mobile, Bud Light, the US Open and more]]></title><description><![CDATA[Bud Light promotes its NFL Sunday Ticket sweepstakes partnership with YouTube/YouTube TV.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-t-mobile-bud-light-the-us-open-and-more/</link><pubDate>Mon, 28 Aug 2023 20:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-t-mobile-bud-light-the-us-open-and-more/</guid></item><item><title><![CDATA[Football marketing news—how Gatorade and Miller Lite are leaning into the season]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newshow-gatorade-and-miller-lite-are-leaning-into-the-season/</link><pubDate>Mon, 28 Aug 2023 19:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newshow-gatorade-and-miller-lite-are-leaning-into-the-season/</guid></item><item><title><![CDATA[Football marketing news—WWE and NFL release team title belts, Coors Light introduces throne for watching games]]></title><description><![CDATA[Tracking ads, brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newswwe-and-nfl-release-team-title-belts-coors-light-introduces-throne-for-watching-games/</link><pubDate>Mon, 28 Aug 2023 18:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/football-marketing-newswwe-and-nfl-release-team-title-belts-coors-light-introduces-throne-for-watching-games/</guid></item><item><title><![CDATA[How brands are evolving to engage with anyone, anywhere]]></title><description><![CDATA[Peloton teamed up with Amazon Ads to use insight-driven audience strategies to build a more holistic picture of its community and to strategize more effectively.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-brands-are-evolving-to-engage-with-anyone-anywhere/</link><pubDate>Mon, 28 Aug 2023 14:41:48 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-brands-are-evolving-to-engage-with-anyone-anywhere/</guid></item><item><title><![CDATA[See American Express' US Open ad for its 30th year at the tournament]]></title><description><![CDATA[The company has an array of partnerships and activations as well as a new spot, &ldquo;Sports Are Always in Season.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-american-express-us-open-ad-for-its-30th-year-at-the-tournament/</link><pubDate>Mon, 28 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-american-express-us-open-ad-for-its-30th-year-at-the-tournament/</guid></item><item><title><![CDATA[Chrysler 300 nears end of the road after years as a pop culture icon]]></title><description><![CDATA[The assembly plant for the car driven by Snoop Dogg and former President Barack Obama is being retooled to build EVs.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/chrysler-300-nears-end-of-the-road-after-years-as-a-pop-culture-icon/</link><pubDate>Mon, 28 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/chrysler-300-nears-end-of-the-road-after-years-as-a-pop-culture-icon/</guid></item><item><title><![CDATA[Nielsen opens big data for trading without MRC accreditation or explaining some of its figures]]></title><description><![CDATA[Nielsen&rsquo;s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks&nbsp;and other programming.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-opens-big-data-for-trading-without-mrc-accreditation-or-explaining-some-of-its-figures/</link><pubDate>Mon, 28 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-opens-big-data-for-trading-without-mrc-accreditation-or-explaining-some-of-its-figures/</guid></item><item><title><![CDATA[How the Army taught me to be a better marketer—5 key lessons]]></title><description><![CDATA[Understanding, motivating and turning people into believers is the heart of both professions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-the-army-taught-me-to-be-a-better-marketer5-key-lessons/</link><pubDate>Mon, 28 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-the-army-taught-me-to-be-a-better-marketer5-key-lessons/</guid></item><item><title><![CDATA[Brands pilot DE&amp;I program to foster companywide inclusion]]></title><description><![CDATA[After finding many brands&rsquo; social posts were 23 years behind on representation, DE&amp;I trade org Bridge created a program that is being piloted by Campbell Soup Co., Cond&eacute; Nast and Sephora.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/brands-pilot-deampi-program-to-foster-companywide-inclusion/</link><pubDate>Mon, 28 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/brands-pilot-deampi-program-to-foster-companywide-inclusion/</guid></item><item><title><![CDATA[Yeti CMO on the brand’s new viral ads—and product as the proof point of sustainability]]></title><description><![CDATA[The company&rsquo;s clever outdoor boards have been getting lots of attention, but they&rsquo;re only part of the story.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yeti-cmo-on-the-brands-new-viral-adsand-product-as-the-proof-point-of-sustainability/</link><pubDate>Mon, 28 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yeti-cmo-on-the-brands-new-viral-adsand-product-as-the-proof-point-of-sustainability/</guid></item><item><title><![CDATA[Buffalo Wild Wings welcomes a talking winged buffalo in first work from Anomaly]]></title><description><![CDATA[Buffalo Wild Wings&rsquo;&nbsp;CGI spokescreature, voiced by Beck Bennett, was brought to life by Untold Studios.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/buffalo-wild-wings-welcomes-a-talking-winged-buffalo-in-first-work-from-anomaly/</link><pubDate>Mon, 28 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/buffalo-wild-wings-welcomes-a-talking-winged-buffalo-in-first-work-from-anomaly/</guid></item><item><title><![CDATA[Watch the newest commercials from Apple, Oakley, Lowe’s and more]]></title><description><![CDATA[Apple serves up a 30-second TV cut of a touching spot starring disabled pets.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-apple-oakley-lowes-and-more/</link><pubDate>Fri, 25 Aug 2023 16:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-apple-oakley-lowes-and-more/</guid></item><item><title><![CDATA[Heineken exits Russia with a €1 sale of its Russian operations to Arnest Group]]></title><description><![CDATA[The new owner won&rsquo;t have the right to sell the Heineken brand in Russia and Amstel will also leave the market.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heineken-exits-russia-with-a-1-sale-of-its-russian-operations-to-arnest-group/</link><pubDate>Fri, 25 Aug 2023 16:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heineken-exits-russia-with-a-1-sale-of-its-russian-operations-to-arnest-group/</guid></item><item><title><![CDATA[As Nielsen incorporates Amazon’s own data, networks demand answers]]></title><description><![CDATA[TV network executives are alleging bias from two referees in the industry&mdash;Nielsen and the Media Rating Council.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/as-nielsen-incorporates-amazons-own-data-networks-demand-answers/</link><pubDate>Fri, 25 Aug 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/as-nielsen-incorporates-amazons-own-data-networks-demand-answers/</guid></item><item><title><![CDATA[RoC Skincare names Gravity Road as its TikTok agency of record—inside the growing trend]]></title><description><![CDATA[RoC is the latest brand to hire a TikTok-specific agency of record, following drinkware brand Stanley appointing GSD&amp;M to the role.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/roc-skincare-names-gravity-road-as-its-tiktok-agency-of-recordinside-the-growing-trend/</link><pubDate>Fri, 25 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/roc-skincare-names-gravity-road-as-its-tiktok-agency-of-recordinside-the-growing-trend/</guid></item><item><title><![CDATA[W+K’s global spot for Korea’s Bibigo has manic K-pop energy and a song you won’t forget]]></title><description><![CDATA[Prettybird director Lucrecia Taormina helps kick off a high-octane campaign themed &lsquo;Live Delicious.&rsquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wks-global-spot-for-koreas-bibigo-has-manic-k-pop-energy-and-a-song-you-wont-forget/</link><pubDate>Fri, 25 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wks-global-spot-for-koreas-bibigo-has-manic-k-pop-energy-and-a-song-you-wont-forget/</guid></item><item><title><![CDATA[Industry-backed Reisenbach Philanthropies unveils new logo as part of rebrand]]></title><description><![CDATA[Industry-backed foundation partners with FCB New York for first new logo since its 1991 founding.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/industry-backed-reisenbach-philanthropies-unveils-new-logo-as-part-of-rebrand/</link><pubDate>Fri, 25 Aug 2023 11:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/industry-backed-reisenbach-philanthropies-unveils-new-logo-as-part-of-rebrand/</guid></item><item><title><![CDATA[Global ad spend projected to hit $1 trillion by next year]]></title><description><![CDATA[Just five companies account for over half of all advertising investment, according to marketing analytics firm WARC.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/global-ad-spend-projected-to-hit-1-trillion-by-next-year/</link><pubDate>Fri, 25 Aug 2023 11:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/global-ad-spend-projected-to-hit-1-trillion-by-next-year/</guid></item><item><title><![CDATA[Fall fashion marketing—how consumers prioritize price and quality over social responsibility]]></title><description><![CDATA[3 Harris Poll strategies to guide brands.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fall-fashion-marketinghow-consumers-prioritize-price-and-quality-over-social-responsibility/</link><pubDate>Fri, 25 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fall-fashion-marketinghow-consumers-prioritize-price-and-quality-over-social-responsibility/</guid></item><item><title><![CDATA[Behind Selena Gomez’s Rare Beauty makeup brand partnership with Hulu’s ‘Only Murders in the Building’]]></title><description><![CDATA[DTC brands are finding ways to reach streaming audiences without purchasing traditional ads.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-selena-gomezs-rare-beauty-makeup-brand-partnership-with-hulus-only-murders-in-the-building/</link><pubDate>Fri, 25 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-selena-gomezs-rare-beauty-makeup-brand-partnership-with-hulus-only-murders-in-the-building/</guid></item><item><title><![CDATA[Watch live on Sept. 13 at 1:00 p.m. EDT: How to leverage the power of personalized offers at scale]]></title><description><![CDATA[Fetch and Bayer Consumer Health join Ad Age to share how to leverage a multibillion-dollar sales sightline and 18 million active users to grow market share.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-live-on-sept-13-at-100-pm-edt-how-to-leverage-the-power-of-personalized-offers-at-scale/</link><pubDate>Thu, 24 Aug 2023 23:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-live-on-sept-13-at-100-pm-edt-how-to-leverage-the-power-of-personalized-offers-at-scale/</guid></item><item><title><![CDATA[Bud Light’s NFL campaign begins as brand struggles persist]]></title><description><![CDATA[The brew, which recently lost its long-held place as America&rsquo;s top-selling beer, celebrates dedicated football fans in new campaign from The Martin Agency.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bud-lights-nfl-campaign-begins-as-brand-struggles-persist/</link><pubDate>Thu, 24 Aug 2023 22:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bud-lights-nfl-campaign-begins-as-brand-struggles-persist/</guid></item><item><title><![CDATA[PepsiCo is ditching plastic rings]]></title><description><![CDATA[The transition to paper-based packaging is part of a larger push by PepsiCo to decrease virgin plastic use.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsico-is-ditching-plastic-rings/</link><pubDate>Thu, 24 Aug 2023 21:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsico-is-ditching-plastic-rings/</guid></item><item><title><![CDATA[PepsiCo is ditches plastic rings]]></title><description><![CDATA[The transition to paper-based packaging is part of a larger push by PepsiCo to decrease virgin plastic use.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsico-is-ditches-plastic-rings/</link><pubDate>Thu, 24 Aug 2023 21:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsico-is-ditches-plastic-rings/</guid></item><item><title><![CDATA[Smashburger hires Partners in Crime as agency of record as it seeks a digital boost]]></title><description><![CDATA[Partners &amp; Napier had been Smashburger&rsquo;s agency of record since 2019.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/smashburger-hires-partners-in-crime-as-agency-of-record-as-it-seeks-a-digital-boost/</link><pubDate>Thu, 24 Aug 2023 21:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/smashburger-hires-partners-in-crime-as-agency-of-record-as-it-seeks-a-digital-boost/</guid></item><item><title><![CDATA[Watch the newest commercials from Colgate, Farmers, DiGiorno and more]]></title><description><![CDATA[In the latest from Farmers Insurance, J.K. Simmons commiserates with a baseball fan who &ldquo;struck out with the cheap seats&rdquo; at a stadium.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-colgate-farmers-digiorno-and-more/</link><pubDate>Thu, 24 Aug 2023 20:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-colgate-farmers-digiorno-and-more/</guid></item><item><title><![CDATA[NFL’s comic kickoff campaign imagines if the entire season were scripted]]></title><description><![CDATA[Football stars and Keegan-Michael Key dream up outlandish storylines in a series of NFL ads that will air throughout the year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nfls-comic-kickoff-campaign-imagines-if-the-entire-season-were-scripted/</link><pubDate>Thu, 24 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nfls-comic-kickoff-campaign-imagines-if-the-entire-season-were-scripted/</guid></item><item><title><![CDATA[Airbnb touts unique solutions for all types of travelers in global animated campaign]]></title><description><![CDATA[A trio of three 15-seconds spots were created in-house, with animation by Buck.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/airbnb-touts-unique-solutions-for-all-types-of-travelers-in-global-animated-campaign/</link><pubDate>Thu, 24 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/airbnb-touts-unique-solutions-for-all-types-of-travelers-in-global-animated-campaign/</guid></item><item><title><![CDATA[Creator marketing news and trends—Bama Rush brand deals, TikTok leans into Gen Z search habits]]></title><description><![CDATA[Ad Age looks at the biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsbama-rush-brand-deals-tiktok-leans-into-gen-z-search-habits/</link><pubDate>Thu, 24 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsbama-rush-brand-deals-tiktok-leans-into-gen-z-search-habits/</guid></item><item><title><![CDATA[Subway set to be bought by Roark Capital in $9 billion deal]]></title><description><![CDATA[Subway, the largest restaurant chain in the U.S. by store count, announced it was exploring a sale in February.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/subway-set-to-be-bought-by-roark-capital-in-9-billion-deal/</link><pubDate>Thu, 24 Aug 2023 14:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/subway-set-to-be-bought-by-roark-capital-in-9-billion-deal/</guid></item><item><title><![CDATA[Powerade calls on college athletes to rep brand following Ja Morant debacle]]></title><description><![CDATA[&ldquo;It Takes More&rdquo; campaign marks a &lsquo;huge strategy shift&rsquo; for the sports drink owned by Coca-Cola.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/powerade-calls-on-college-athletes-to-rep-brand-following-ja-morant-debacle/</link><pubDate>Thu, 24 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/powerade-calls-on-college-athletes-to-rep-brand-following-ja-morant-debacle/</guid></item><item><title><![CDATA[Pepsi CMO on the cola's 125th anniversary marketing, revamped logo and new digital era]]></title><description><![CDATA[&ldquo;High-energy&rdquo; commercials, pop-up diner on tap as new logo rolls out.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsi-cmo-on-the-colas-125th-anniversary-marketing-revamped-logo-and-new-digital-era/</link><pubDate>Thu, 24 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsi-cmo-on-the-colas-125th-anniversary-marketing-revamped-logo-and-new-digital-era/</guid></item><item><title><![CDATA[How Bubble is challenging skincare mainstays CeraVe and Cetaphil]]></title><description><![CDATA[Bubble, an affordably-positioned skincare brand, was a direct-to-consumer startup that&nbsp;is now in roughly 12,000 stores across CVS, Walmart and Ulta.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-bubble-is-challenging-skincare-mainstays-cerave-and-cetaphil/</link><pubDate>Thu, 24 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-bubble-is-challenging-skincare-mainstays-cerave-and-cetaphil/</guid></item><item><title><![CDATA[Pumpkin Spice 2023—why the fall craze still resonates with consumers]]></title><description><![CDATA[See what Dunkin&rsquo;, Oreo, Busch and others have planned for the fall craze Starbucks started 20 years ago with the Pumpkin Spice Latte.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pumpkin-spice-2023why-the-fall-craze-still-resonates-with-consumers/</link><pubDate>Thu, 24 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pumpkin-spice-2023why-the-fall-craze-still-resonates-with-consumers/</guid></item><item><title><![CDATA[Gen Z favors social media over TV for CPG purchases and accepts personalized ads more than other groups]]></title><description><![CDATA[Tinuiti finds TikTok Gen Z's biggest source of new CPG product discovery on social, as Walmart and targeted ads also do well.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-favors-social-media-over-tv-for-cpg-purchases-and-accepts-personalized-ads-more-than-other-groups/</link><pubDate>Thu, 24 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-favors-social-media-over-tv-for-cpg-purchases-and-accepts-personalized-ads-more-than-other-groups/</guid></item><item><title><![CDATA[Watch the newest commercials from Manscaped, Paramount+, Pizza Hut and more]]></title><description><![CDATA[Manscaped serves up a fresh TV cut of a viral ad starring the UFC&rsquo;s Derrick Lewis.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-manscaped-paramount-pizza-hut-and-more/</link><pubDate>Wed, 23 Aug 2023 20:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-manscaped-paramount-pizza-hut-and-more/</guid></item><item><title><![CDATA[General Mills adds to its seasonal Monster Cereals lineup]]></title><description><![CDATA[Zombie DJ Carmella Creeper is meant to attract younger consumers to General Mills&rsquo; Monster Cereals lineup.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/general-mills-adds-to-its-seasonal-monster-cereals-lineup/</link><pubDate>Wed, 23 Aug 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/general-mills-adds-to-its-seasonal-monster-cereals-lineup/</guid></item><item><title><![CDATA[Netflix still adding new US users after password crackdown]]></title><description><![CDATA[About 2.6 million people in the US signed up for Netflix last month, Antenna estimated.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/netflix-still-adding-new-us-users-after-password-crackdown/</link><pubDate>Wed, 23 Aug 2023 18:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/netflix-still-adding-new-us-users-after-password-crackdown/</guid></item><item><title><![CDATA[The latest Super Bowl, NFL and college football marketing news]]></title><description><![CDATA[Tracking all of the latest brand moves and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-latest-super-bowl-nfl-and-college-football-marketing-news/</link><pubDate>Wed, 23 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-latest-super-bowl-nfl-and-college-football-marketing-news/</guid></item><item><title><![CDATA[Subway ranks worst among restaurants in online reputation]]></title><description><![CDATA[Chick-fil-A takes the top spot in a report ranking customer reviews and how chains respond to them.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/subway-ranks-worst-among-restaurants-in-online-reputation/</link><pubDate>Wed, 23 Aug 2023 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/subway-ranks-worst-among-restaurants-in-online-reputation/</guid></item><item><title><![CDATA[Oscar Mayer made a Hot Dog Straw for real, a year after viral video]]></title><description><![CDATA[The makeshift straw that divided the internet gets a stamp of approval from the meat marketer and agency Johannes Leonardo.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/oscar-mayer-made-a-hot-dog-straw-for-real-a-year-after-viral-video/</link><pubDate>Wed, 23 Aug 2023 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/oscar-mayer-made-a-hot-dog-straw-for-real-a-year-after-viral-video/</guid></item><item><title><![CDATA[Why Honey Baked Ham is leaning into college football for its biggest non-holiday marketing effort]]></title><description><![CDATA[The pork purveyor is rolling out a line of Tailgate Packs as it moves beyond holiday marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-honey-baked-ham-is-leaning-into-college-football-for-its-biggest-non-holiday-marketing-effort/</link><pubDate>Wed, 23 Aug 2023 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-honey-baked-ham-is-leaning-into-college-football-for-its-biggest-non-holiday-marketing-effort/</guid></item><item><title><![CDATA[Why brands should be thinking about accessibility in design]]></title><description><![CDATA[Applied Design&rsquo;s Brad Scott joins the Marketer&rsquo;s Brief podcast to talk about the challenges and benefits of including accessible elements in design.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-brands-should-be-thinking-about-accessibility-in-design/</link><pubDate>Wed, 23 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-brands-should-be-thinking-about-accessibility-in-design/</guid></item><item><title><![CDATA[Gen Z and brand loyalty—how limiting your scope can create a competitive edge]]></title><description><![CDATA[Deciding against diversification is a strategically important and often neglected decision.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-and-brand-loyaltyhow-limiting-your-scope-can-create-a-competitive-edge/</link><pubDate>Wed, 23 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-and-brand-loyaltyhow-limiting-your-scope-can-create-a-competitive-edge/</guid></item><item><title><![CDATA[Super Bowl 2024—an ad guide to the CBS, Nickelodeon and TelevisaUnivision broadcasts]]></title><description><![CDATA[Paramount sells out 85% of Super Bowl on CBS&mdash;Big Game broadcasts on CBS, Nickelodeon and TelevisaUnivision shake up annual sales.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-2024an-ad-guide-to-the-cbs-nickelodeon-and-televisaunivision-broadcasts/</link><pubDate>Wed, 23 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowl-2024an-ad-guide-to-the-cbs-nickelodeon-and-televisaunivision-broadcasts/</guid></item><item><title><![CDATA[Boots baby formula ads on Google broke rules, says UK watchdog]]></title><description><![CDATA[Retailer apologises for error, with such advertising banned in case it discourages breastfeeding Online adverts for Boots for four infant formula products broke advertising rules designed to protect breastfeeding, the advertising watchdog has found.The Advertising Standards Authority (ASA) made the ruling in response to a complaint that the health and beauty retailer&rsquo;s infant formula products had been advertised on Google. Continue reading...]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/boots-baby-formula-ads-on-google-broke-rules-says-uk-watchdog/</link><pubDate>Wed, 23 Aug 2023 10:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/boots-baby-formula-ads-on-google-broke-rules-says-uk-watchdog/</guid></item><item><title><![CDATA[All bets are off: why the Guardian’s ban on gambling ads is worth supporting | Barney Ronay]]></title><description><![CDATA[Serving up digital advertising with sports journalism can have damaging consequences. It&rsquo;s something we at the Guardian want to avoid &ndash; and give our readers the chance to avoid, tooSupport the Guardian today from as little as &pound;1You will no doubt have heard the gambling industry&rsquo;s famous slogan: &ldquo;When the fun stops: stop.&rdquo; This has never seemed like a very good motto, even for the gambling industry, which has somehow managed to wheedle the word &ldquo;fun&rdquo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/all-bets-are-off-why-the-guardians-ban-on-gambling-ads-is-worth-supporting-barney-ronay/</link><pubDate>Wed, 23 Aug 2023 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/all-bets-are-off-why-the-guardians-ban-on-gambling-ads-is-worth-supporting-barney-ronay/</guid></item><item><title><![CDATA[Apple celebrates dogs whose prosthetics were made with help from the iPhone]]></title><description><![CDATA[India Sleem&rsquo;s touching short film about a dog named Trip shows off the phone&rsquo;s LiDAR and TrueDepth technology along the way.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-celebrates-dogs-whose-prosthetics-were-made-with-help-from-the-iphone/</link><pubDate>Tue, 22 Aug 2023 19:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-celebrates-dogs-whose-prosthetics-were-made-with-help-from-the-iphone/</guid></item><item><title><![CDATA[KFC apologizes to unused utensils in new finger-lickin’ campaign in Canada]]></title><description><![CDATA[Air Supply&rsquo;s &lsquo;All Out of Love&rsquo; anchors the latest advertising to commiserate with discarded objects.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kfc-apologizes-to-unused-utensils-in-new-finger-lickin-campaign-in-canada/</link><pubDate>Tue, 22 Aug 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kfc-apologizes-to-unused-utensils-in-new-finger-lickin-campaign-in-canada/</guid></item><item><title><![CDATA[TikTok opens search ads to all advertisers]]></title><description><![CDATA[Video app releases more details about how brands, including Clinique UK and DIBS Beauty, show up in search results.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-opens-search-ads-to-all-advertisers/</link><pubDate>Tue, 22 Aug 2023 17:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-opens-search-ads-to-all-advertisers/</guid></item><item><title><![CDATA[Hellmann's gives NFL quarterback Will Levis lifetime mayo contract]]></title><description><![CDATA[Player famous for putting mayonnaise in coffee gets all he'll ever need from Unilever.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hellmanns-gives-nfl-quarterback-will-levis-lifetime-mayo-contract/</link><pubDate>Tue, 22 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hellmanns-gives-nfl-quarterback-will-levis-lifetime-mayo-contract/</guid></item><item><title><![CDATA[How Coke is using AI to make ads with artists through its Real Magic Creative Academy]]></title><description><![CDATA[The beverage giant convenes digital artists and companies focused on tech and fashion to help create future ads.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-coke-is-using-ai-to-make-ads-with-artists-through-its-real-magic-creative-academy/</link><pubDate>Tue, 22 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-coke-is-using-ai-to-make-ads-with-artists-through-its-real-magic-creative-academy/</guid></item><item><title><![CDATA[Rover made an adorably hilarious pet-sitting ad—from the pet’s point of view]]></title><description><![CDATA[Agency Little Hands of Stone made &lsquo;To My Hooman,&rsquo; a tribute in song from your grateful best friend.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rover-made-an-adorably-hilarious-pet-sitting-adfrom-the-pets-point-of-view/</link><pubDate>Tue, 22 Aug 2023 13:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rover-made-an-adorably-hilarious-pet-sitting-adfrom-the-pets-point-of-view/</guid></item><item><title><![CDATA[Why DTC chest binder brand For Them is acquiring LGBTQ+ publication Autostraddle]]></title><description><![CDATA[For Them is bolstering its editorial products to deepen ties with consumers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-chest-binder-brand-for-them-is-acquiring-lgbtq-publication-autostraddle/</link><pubDate>Tue, 22 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-chest-binder-brand-for-them-is-acquiring-lgbtq-publication-autostraddle/</guid></item><item><title><![CDATA[How to choose the right AI chatbot for your business]]></title><description><![CDATA[The most popular AI tools, ranked by which is most willing to admit when it doesn&rsquo;t know the answer.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-choose-the-right-ai-chatbot-for-your-business/</link><pubDate>Tue, 22 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-choose-the-right-ai-chatbot-for-your-business/</guid></item><item><title><![CDATA[Why DTC beverages are adopting preppy branding]]></title><description><![CDATA[&ldquo;All brands are fashion now,&rdquo; one creative said.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-beverages-are-adopting-preppy-branding/</link><pubDate>Tue, 22 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-dtc-beverages-are-adopting-preppy-branding/</guid></item><item><title><![CDATA[Meta offers up to $200,000 in ad credits to boost shopping campaigns]]></title><description><![CDATA[Some media buyers are seeing hefty ad credit offers from Meta as the social media giant courts advertisers back following Apple's privacy changes.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-offers-up-to-200000-in-ad-credits-to-boost-shopping-campaigns/</link><pubDate>Tue, 22 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-offers-up-to-200000-in-ad-credits-to-boost-shopping-campaigns/</guid></item><item><title><![CDATA[Watch the newest commercials from Burger King, Rooms to Go, Disney+ and more]]></title><description><![CDATA[Burger King calls its BK Royal Crispy Wraps a &ldquo;hunger hack.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-burger-king-rooms-to-go-disney-and-more/</link><pubDate>Mon, 21 Aug 2023 19:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-burger-king-rooms-to-go-disney-and-more/</guid></item><item><title><![CDATA[‘Got Milk?’ pokes fun at endless milk wannabes, visualized by AI]]></title><description><![CDATA[Gallegos United&rsquo;s spot for the California Milk Processor Board echoes the recent &lsquo;Wood Milk&rsquo; campaign from MilkPEP.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/got-milk-pokes-fun-at-endless-milk-wannabes-visualized-by-ai/</link><pubDate>Mon, 21 Aug 2023 17:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/got-milk-pokes-fun-at-endless-milk-wannabes-visualized-by-ai/</guid></item><item><title><![CDATA[Dude Wipes debuts pants-dropping brand platform in first ads from Curiosity]]></title><description><![CDATA[Lighthearted brand campaign from Curiosity includes a cheesy &rsquo;80s-style jingle and a wiping-themed how-to.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dude-wipes-debuts-pants-dropping-brand-platform-in-first-ads-from-curiosity/</link><pubDate>Mon, 21 Aug 2023 16:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dude-wipes-debuts-pants-dropping-brand-platform-in-first-ads-from-curiosity/</guid></item><item><title><![CDATA[Spotify leans into Gen Z’s sadness with ‘Bummer Summer’ campaign]]></title><description><![CDATA[Social and out-of-home Spotify ads drive users to moody anthems, which suit the season for many young listeners.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/spotify-leans-into-gen-zs-sadness-with-bummer-summer-campaign/</link><pubDate>Mon, 21 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/spotify-leans-into-gen-zs-sadness-with-bummer-summer-campaign/</guid></item><item><title><![CDATA[How IPG Mediabrands will use Google's generative AI models for brands]]></title><description><![CDATA[IPG Mediabrands has AI-powered tools in the works to capture a brand's essence and assist in campaign planning.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-ipg-mediabrands-will-use-googles-generative-ai-models-for-brands/</link><pubDate>Mon, 21 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-ipg-mediabrands-will-use-googles-generative-ai-models-for-brands/</guid></item><item><title><![CDATA[Giant Spoon names first chief media officer]]></title><description><![CDATA[Media vet Julie Berger joins the agency&rsquo;s Los Angeles office from EssenseMediacom.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/giant-spoon-names-first-chief-media-officer/</link><pubDate>Mon, 21 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/giant-spoon-names-first-chief-media-officer/</guid></item><item><title><![CDATA[Why agencies should go fully remote—and how return-to-office mandates and hybrid schedules are a risky bet]]></title><description><![CDATA[When creatives are forced into an inefficient work model, they can easily bring their talents elsewhere.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-agencies-should-go-fully-remoteand-how-return-to-office-mandates-and-hybrid-schedules-are-a-risky-bet/</link><pubDate>Mon, 21 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-agencies-should-go-fully-remoteand-how-return-to-office-mandates-and-hybrid-schedules-are-a-risky-bet/</guid></item><item><title><![CDATA[‘Whoa!’ EV maker VinFast’s US ad debut features Joey Lawrence, and his catchphrase]]></title><description><![CDATA[The &lsquo;Changing Lanes&rsquo; campaign from Acceleration arrives as the Vietnamese company begins trading on the Nasdaq.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/whoa-ev-maker-vinfasts-us-ad-debut-features-joey-lawrence-and-his-catchphrase/</link><pubDate>Mon, 21 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/whoa-ev-maker-vinfasts-us-ad-debut-features-joey-lawrence-and-his-catchphrase/</guid></item><item><title><![CDATA[YouTube will trade on its own co-viewing data, sparking agency pushback]]></title><description><![CDATA[Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/youtube-will-trade-on-its-own-co-viewing-data-sparking-agency-pushback/</link><pubDate>Mon, 21 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/youtube-will-trade-on-its-own-co-viewing-data-sparking-agency-pushback/</guid></item><item><title><![CDATA[Agencies and AI—how major shops are using artificial intelligence]]></title><description><![CDATA[A compilation of AI efforts from WPP, Publicis, Omnicom and others.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/agencies-and-aihow-major-shops-are-using-artificial-intelligence/</link><pubDate>Mon, 21 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/agencies-and-aihow-major-shops-are-using-artificial-intelligence/</guid></item><item><title><![CDATA[Paramount x Omnicom, Trump indictment viewership, Lerma/’s teachable moment for AI: Datacenter Weekly]]></title><description><![CDATA[Also, macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/paramount-x-omnicom-trump-indictment-viewership-lermas-teachable-moment-for-ai-datacenter-weekly/</link><pubDate>Fri, 18 Aug 2023 19:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/paramount-x-omnicom-trump-indictment-viewership-lermas-teachable-moment-for-ai-datacenter-weekly/</guid></item><item><title><![CDATA[Amazon offers influencers $25 per video, sparking chorus of LOLs]]></title><description><![CDATA[As it seeks videos, Amazon appears to be offering influencers much less than they usually earn for such work.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-offers-influencers-25-per-video-sparking-chorus-of-lols/</link><pubDate>Fri, 18 Aug 2023 18:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-offers-influencers-25-per-video-sparking-chorus-of-lols/</guid></item><item><title><![CDATA[England fans to splash out on food, drink and TVs for Women’s World Cup final]]></title><description><![CDATA[Supermarkets, pubs and advertisers the winners as supporters prepare for match against SpainLatest Women&rsquo;s World Cup newsSupermarkets, pubs and TV advertisers are preparing to enjoy a bumper weekend as football fans rush to celebrate the Women&rsquo;s World Cup final on Sunday morning.As many as 13.7 million people are expected to tune in when the Lionesses take on Spain in the highly anticipated fixture in Australia &ndash; the first time a senior England football team has appeared in a W]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/england-fans-to-splash-out-on-food-drink-and-tvs-for-womens-world-cup-final/</link><pubDate>Fri, 18 Aug 2023 11:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/england-fans-to-splash-out-on-food-drink-and-tvs-for-womens-world-cup-final/</guid></item><item><title><![CDATA[What Gen Z wants from influencer marketing and brand social media]]></title><description><![CDATA[More than 30 Gen Z creators and marketers spoke at JUV Consulting&rsquo;s recent ZCon event in Los Angeles.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-gen-z-wants-from-influencer-marketing-and-brand-social-media/</link><pubDate>Fri, 18 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-gen-z-wants-from-influencer-marketing-and-brand-social-media/</guid></item><item><title><![CDATA[Sarah Thompson launches mental health awareness initiative honoring her son with help from Droga5]]></title><description><![CDATA[The Shoulder Check event had over 2,000 attendees, 25 sponsors and several NHL stars participate.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sarah-thompson-launches-mental-health-awareness-initiative-honoring-her-son-with-help-from-droga5/</link><pubDate>Fri, 18 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sarah-thompson-launches-mental-health-awareness-initiative-honoring-her-son-with-help-from-droga5/</guid></item><item><title><![CDATA[John Mescall is out at McCann Worldgroup]]></title><description><![CDATA[John Mescall&rsquo;s duties as president of McCann&rsquo;s Creative Leadership Council will shift to Javier Campopiano in September.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/john-mescall-is-out-at-mccann-worldgroup/</link><pubDate>Thu, 17 Aug 2023 19:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/john-mescall-is-out-at-mccann-worldgroup/</guid></item><item><title><![CDATA[How YouTube CEO Neal Mohan is using NFL Sunday Ticket to plot the future of video]]></title><description><![CDATA[Under new CEO Neal Mohan, YouTube is using NFL Sunday Ticket to showcase streaming and Shorts to advertisers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-youtube-ceo-neal-mohan-is-using-nfl-sunday-ticket-to-plot-the-future-of-video/</link><pubDate>Thu, 17 Aug 2023 18:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-youtube-ceo-neal-mohan-is-using-nfl-sunday-ticket-to-plot-the-future-of-video/</guid></item><item><title><![CDATA[Watch the newest commercials from HelloFresh, Disney+, Kohl’s and more]]></title><description><![CDATA[T-Pain and Jimmy O. Yang face off in the latest from HelloFresh.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hellofresh-disney-kohls-and-more/</link><pubDate>Thu, 17 Aug 2023 18:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hellofresh-disney-kohls-and-more/</guid></item><item><title><![CDATA[Creator and influencer trends brand marketers need to know about right now]]></title><description><![CDATA[The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-and-influencer-trends-brand-marketers-need-to-know-about-right-now/</link><pubDate>Thu, 17 Aug 2023 18:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-and-influencer-trends-brand-marketers-need-to-know-about-right-now/</guid></item><item><title><![CDATA[Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms]]></title><description><![CDATA[Partnership will test buy-side systems&rsquo; ability to run on alternative currencies, and what it means for next steps.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/paramount-and-omnicom-testing-nielsen-measurement-alternatives-in-buy-side-platforms/</link><pubDate>Thu, 17 Aug 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/paramount-and-omnicom-testing-nielsen-measurement-alternatives-in-buy-side-platforms/</guid></item><item><title><![CDATA[Amazon Books expands colorful campaign about the joys of reading]]></title><description><![CDATA[Droga5 London commissioned 19 illustrators to craft 110 designs capturing the magic of the imaginative process.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-books-expands-colorful-campaign-about-the-joys-of-reading/</link><pubDate>Thu, 17 Aug 2023 13:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-books-expands-colorful-campaign-about-the-joys-of-reading/</guid></item><item><title><![CDATA[How to be a great client—9 ways to inspire your agency’s best work]]></title><description><![CDATA[When creatives feel part of your team, retention goes up, ideas get better and they dig deeper.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-be-a-great-client9-ways-to-inspire-your-agencys-best-work/</link><pubDate>Thu, 17 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-be-a-great-client9-ways-to-inspire-your-agencys-best-work/</guid></item><item><title><![CDATA[Highdive names its first CEO]]></title><description><![CDATA[Megan Lally, who co-founded independent agency Highdive in 2016, is now its CEO.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/highdive-names-its-first-ceo/</link><pubDate>Thu, 17 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/highdive-names-its-first-ceo/</guid></item><item><title><![CDATA[Group for agency new business leaders aims to help them navigate the high pressure, often lonely role]]></title><description><![CDATA[Consultancy NBZ is expanding on its dedicated Slack channel for new business professionals with a paid membership option.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/group-for-agency-new-business-leaders-aims-to-help-them-navigate-the-high-pressure-often-lonely-role/</link><pubDate>Thu, 17 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/group-for-agency-new-business-leaders-aims-to-help-them-navigate-the-high-pressure-often-lonely-role/</guid></item><item><title><![CDATA[Ad Age Media Summit 2023—everything you need to know]]></title><description><![CDATA[The event on Oct. 3 and 4 takes place in person in New York.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-media-summit-2023everything-you-need-to-know/</link><pubDate>Wed, 16 Aug 2023 19:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-media-summit-2023everything-you-need-to-know/</guid></item><item><title><![CDATA[How to market your agency]]></title><description><![CDATA[Advertising leaders from the Ad Age Amp community weigh in on the best way to build awareness among potential clients for their agencies.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-market-your-agency/</link><pubDate>Wed, 16 Aug 2023 18:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-market-your-agency/</guid></item><item><title><![CDATA[Watch the newest commercials from Progressive, McDonald’s, AWS and more]]></title><description><![CDATA[Various movie characters help McDonald&rsquo;s hype its new As Featured In Meal.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-progressive-mcdonalds-aws-and-more/</link><pubDate>Wed, 16 Aug 2023 18:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-progressive-mcdonalds-aws-and-more/</guid></item><item><title><![CDATA[Fortune cookie ads are an ad tech firm’s answer to digital privacy concerns]]></title><description><![CDATA[Ad tech firm OpenFortune brands the slips of paper inside each fortune cookie.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fortune-cookie-ads-are-an-ad-tech-firms-answer-to-digital-privacy-concerns/</link><pubDate>Wed, 16 Aug 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fortune-cookie-ads-are-an-ad-tech-firms-answer-to-digital-privacy-concerns/</guid></item><item><title><![CDATA[Amazon sponsored product ads will appear on Pinterest, BuzzFeed and other sites]]></title><description><![CDATA[Amazon finds more inventory for an ad offering it developed 10 years ago as a way to discover products on its sites.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-sponsored-product-ads-will-appear-on-pinterest-buzzfeed-and-other-sites/</link><pubDate>Wed, 16 Aug 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-sponsored-product-ads-will-appear-on-pinterest-buzzfeed-and-other-sites/</guid></item><item><title><![CDATA[How Teletubbies is leveraging TikTok to bring back Gen Z audiences]]></title><description><![CDATA[For the last year, &ldquo;Teletubbies&rdquo;&nbsp;parent company WildBrain has leaned into TikTok to reach both Gen Zers who grew up with the series and millennial parents.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-teletubbies-is-leveraging-tiktok-to-bring-back-gen-z-audiences/</link><pubDate>Wed, 16 Aug 2023 16:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-teletubbies-is-leveraging-tiktok-to-bring-back-gen-z-audiences/</guid></item><item><title><![CDATA[Molson tracked down its own vintage jerseys to give away after they began trending]]></title><description><![CDATA[Drake wore an old &lsquo;Canadian&rsquo; baseball jersey in NYC a month ago&mdash;now, they&rsquo;re being packaged in cases of beer around Toronto.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/molson-tracked-down-its-own-vintage-jerseys-to-give-away-after-they-began-trending/</link><pubDate>Wed, 16 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/molson-tracked-down-its-own-vintage-jerseys-to-give-away-after-they-began-trending/</guid></item><item><title><![CDATA[McDonald’s made apparel that camouflages the McFlurryMolson tracked down its own vintage jerseys to give away after they began trending]]></title><description><![CDATA[Drake wore an old &lsquo;Canadian&rsquo; baseball jersey in NYC a month ago&mdash;now, they&rsquo;re being packaged in cases of beer around Toronto.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-made-apparel-that-camouflages-the-mcflurrymolson-tracked-down-its-own-vintage-jerseys-to-give-away-after-they-began-trending/</link><pubDate>Wed, 16 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-made-apparel-that-camouflages-the-mcflurrymolson-tracked-down-its-own-vintage-jerseys-to-give-away-after-they-began-trending/</guid></item><item><title><![CDATA[Lerma/ combats AI's DEI bias by training model using the likenesses of its own staff]]></title><description><![CDATA[The Stable Diffusion model will be free and open-source.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lerma-combats-ais-dei-bias-by-training-model-using-the-likenesses-of-its-own-staff/</link><pubDate>Wed, 16 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lerma-combats-ais-dei-bias-by-training-model-using-the-likenesses-of-its-own-staff/</guid></item><item><title><![CDATA[Celsius lands deal as Major League Soccer’s official energy drink]]></title><description><![CDATA[Upstart beverage company Celsius eyes national reach.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/celsius-lands-deal-as-major-league-soccers-official-energy-drink/</link><pubDate>Wed, 16 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/celsius-lands-deal-as-major-league-soccers-official-energy-drink/</guid></item><item><title><![CDATA[Macy’s is using 10x more influencers to advertise new private label brand]]></title><description><![CDATA[Macy's is working with 56 influencers to advertise its new women-centric private-label brand.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/macys-is-using-10x-more-influencers-to-advertise-new-private-label-brand/</link><pubDate>Wed, 16 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/macys-is-using-10x-more-influencers-to-advertise-new-private-label-brand/</guid></item><item><title><![CDATA[Macy’s is using 10 times more influencers to advertise new private label brand]]></title><description><![CDATA[Macy's is working with 56 influencers to advertise its new women-centric private-label brand.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/macys-is-using-10-times-more-influencers-to-advertise-new-private-label-brand/</link><pubDate>Wed, 16 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/macys-is-using-10-times-more-influencers-to-advertise-new-private-label-brand/</guid></item><item><title><![CDATA[Fox News aims to grow its streaming business with election year campaign]]></title><description><![CDATA[&lsquo;Democracy &rsquo;24&rsquo; features talent-starring spots as well as a hub on Fox Nation.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fox-news-aims-to-grow-its-streaming-business-with-election-year-campaign/</link><pubDate>Wed, 16 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fox-news-aims-to-grow-its-streaming-business-with-election-year-campaign/</guid></item><item><title><![CDATA[Gen Z and the Women’s World Cup—how brands can reach the event’s most connected fans]]></title><description><![CDATA[Athletes&rsquo; skills, social impact initiatives and philanthropic efforts represent the generation&rsquo;s values and aspirations.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-and-the-womens-world-cuphow-brands-can-reach-the-events-most-connected-fans/</link><pubDate>Wed, 16 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-and-the-womens-world-cuphow-brands-can-reach-the-events-most-connected-fans/</guid></item><item><title><![CDATA[Ann Mukherjee on taking risks, getting personal and embracing differences]]></title><description><![CDATA[Pernod Ricard North American Chairman and CEO Ann Mukherjee, Ad Age&rsquo;s 2023 Vanguard Award recipient, offers advice on growing a career in the face of adversity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ann-mukherjee-on-taking-risks-getting-personal-and-embracing-differences/</link><pubDate>Wed, 16 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ann-mukherjee-on-taking-risks-getting-personal-and-embracing-differences/</guid></item><item><title><![CDATA[How Jolie is marketing shower heads as beauty products]]></title><description><![CDATA[Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-jolie-is-marketing-shower-heads-as-beauty-products/</link><pubDate>Wed, 16 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-jolie-is-marketing-shower-heads-as-beauty-products/</guid></item><item><title><![CDATA[DTC founders as influencers—behind the marketing risks and rewards]]></title><description><![CDATA[Glossier, August and other brands have tapped into the marketing power of their founders.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dtc-founders-as-influencersbehind-the-marketing-risks-and-rewards/</link><pubDate>Wed, 16 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dtc-founders-as-influencersbehind-the-marketing-risks-and-rewards/</guid></item><item><title><![CDATA[Watch the newest commercials from Old Navy, T-Mobile, Samsung and more]]></title><description><![CDATA[Natasha Lyonne models affordable, stylish pants from Old Navy.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-old-navy-t-mobile-samsung-and-more/</link><pubDate>Tue, 15 Aug 2023 19:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-old-navy-t-mobile-samsung-and-more/</guid></item><item><title><![CDATA[McDonald's files for sanctions against Byron Allen companies as part of ad spend court battle]]></title><description><![CDATA[Fast food giant said it remains on track to meet its goals for Black-owned marketing investments by the end of next year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-files-for-sanctions-against-byron-allen-companies-as-part-of-ad-spend-court-battle/</link><pubDate>Tue, 15 Aug 2023 18:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-files-for-sanctions-against-byron-allen-companies-as-part-of-ad-spend-court-battle/</guid></item><item><title><![CDATA[McDonald’s made apparel that camouflages the McFlurry]]></title><description><![CDATA[TBWA\Paris led the Portugal campaign, which has helped boost McFlurry sales by 50% this summer.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-made-apparel-that-camouflages-the-mcflurry/</link><pubDate>Tue, 15 Aug 2023 17:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-made-apparel-that-camouflages-the-mcflurry/</guid></item><item><title><![CDATA[Papa Johns puts US marketing accounts in review]]></title><description><![CDATA[Pizza chain Papa Johns has been working with Havas Media and Camp + King since 2019.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/papa-johns-puts-us-marketing-accounts-in-review/</link><pubDate>Tue, 15 Aug 2023 17:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/papa-johns-puts-us-marketing-accounts-in-review/</guid></item><item><title><![CDATA[Ex-GS&amp;P creative directors launch agency with former Barbarian managing director]]></title><description><![CDATA[David Suarez, Danny Gonzalez and Courtney Berry launch Bandits &amp; Friends.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ex-gsampp-creative-directors-launch-agency-with-former-barbarian-managing-director/</link><pubDate>Tue, 15 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ex-gsampp-creative-directors-launch-agency-with-former-barbarian-managing-director/</guid></item><item><title><![CDATA[Country Crock leans into coming-of-age nostalgia in first work from Preacher]]></title><description><![CDATA[The hero spot features kids obsessed with a neighborhood mom whose cooking is so good, it&rsquo;s spooky.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/country-crock-leans-into-coming-of-age-nostalgia-in-first-work-from-preacher/</link><pubDate>Tue, 15 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/country-crock-leans-into-coming-of-age-nostalgia-in-first-work-from-preacher/</guid></item><item><title><![CDATA[6 reasons to love the advertising business, whether starting out or wondering why you’re still here]]></title><description><![CDATA[Sharing successes. Dumb ideas. Making out. Advertising was fun&mdash;and it still can be]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/6-reasons-to-love-the-advertising-business-whether-starting-out-or-wondering-why-youre-still-here/</link><pubDate>Tue, 15 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/6-reasons-to-love-the-advertising-business-whether-starting-out-or-wondering-why-youre-still-here/</guid></item><item><title><![CDATA[Retail media networks—everything ad buyers and sellers need to know about the $125 billion trend]]></title><description><![CDATA[As retail media continues to grow, Ad Age provides an updated primer on the current state of the category and its continuing challenges.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/retail-media-networkseverything-ad-buyers-and-sellers-need-to-know-about-the-125-billion-trend/</link><pubDate>Tue, 15 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/retail-media-networkseverything-ad-buyers-and-sellers-need-to-know-about-the-125-billion-trend/</guid></item><item><title><![CDATA[Holiday marketing strategies—how brands and creators can work together this season]]></title><description><![CDATA[Brands seeking to work with influencers for the holidays should lock in their brand deals by October at the latest, Collective Voice survey reveals.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/holiday-marketing-strategieshow-brands-and-creators-can-work-together-this-season/</link><pubDate>Tue, 15 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/holiday-marketing-strategieshow-brands-and-creators-can-work-together-this-season/</guid></item><item><title><![CDATA[Skittles' Pride packaging faces Bud Light-like backlash]]></title><description><![CDATA[After the Dylan Mulvaney controversy, companies like Mars Wrigley will have to navigate a tricky marketing landscape.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/skittles-pride-packaging-faces-bud-light-like-backlash/</link><pubDate>Mon, 14 Aug 2023 22:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/skittles-pride-packaging-faces-bud-light-like-backlash/</guid></item><item><title><![CDATA[Watch the newest commercials from Skechers, Best Buy, Straight Talk Wireless and more]]></title><description><![CDATA[Snoop Dogg hypes his collaboration with Skechers in a music video&ndash;style ad titled &ldquo;Get Your Dip On.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-skechers-best-buy-straight-talk-wireless-and-more/</link><pubDate>Mon, 14 Aug 2023 21:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-skechers-best-buy-straight-talk-wireless-and-more/</guid></item><item><title><![CDATA[2023 Healthcare Marketing Impact Awards—why you should enter]]></title><description><![CDATA[The awards honor the most creative and effective campaigns for the rapidly changing health care industry.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/2023-healthcare-marketing-impact-awardswhy-you-should-enter/</link><pubDate>Mon, 14 Aug 2023 21:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/2023-healthcare-marketing-impact-awardswhy-you-should-enter/</guid></item><item><title><![CDATA[Coca-Cola reinvests in Web3 with new NFT collection]]></title><description><![CDATA[The artwork-themed drop follows a recent prioritization of AI over Web3.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coca-cola-reinvests-in-web3-with-new-nft-collection/</link><pubDate>Mon, 14 Aug 2023 19:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coca-cola-reinvests-in-web3-with-new-nft-collection/</guid></item><item><title><![CDATA[Netflix advertisers commit smaller budgets during upfront, but expect higher delivery]]></title><description><![CDATA[Media buyers are optimistic about streamer&rsquo;s growth, even if it has a long way to go.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/netflix-advertisers-commit-smaller-budgets-during-upfront-but-expect-higher-delivery/</link><pubDate>Mon, 14 Aug 2023 17:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/netflix-advertisers-commit-smaller-budgets-during-upfront-but-expect-higher-delivery/</guid></item><item><title><![CDATA[Netflix advertisers commit fewer dollars during upfront, but expect higher delivery]]></title><description><![CDATA[Media buyers are optimistic about streamer&rsquo;s growth, even if it has a long way to go.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/netflix-advertisers-commit-fewer-dollars-during-upfront-but-expect-higher-delivery/</link><pubDate>Mon, 14 Aug 2023 17:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/netflix-advertisers-commit-fewer-dollars-during-upfront-but-expect-higher-delivery/</guid></item><item><title><![CDATA[Kraft Heinz names new CEO]]></title><description><![CDATA[Carlos Abrams-Rivera will become chief executive Jan. 1, taking over for Miguel Patricio.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-names-new-ceo/</link><pubDate>Mon, 14 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kraft-heinz-names-new-ceo/</guid></item><item><title><![CDATA[‘Heavy TAB gamblers’ among groups targeted by online advertising database]]></title><description><![CDATA[Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft&rsquo;s ad technology platform XandrGet our morning and afternoon news emails, free app or daily news podcastAn online advertising database used to target specific groups of consumers includes Australian categories for &ldquo;heavy TAB gamblers&rdquo; and people who have gambled &ldquo;in the last seven days&rdquo;.While advertising gambling products to adults is legal in Australia, experts]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heavy-tab-gamblers-among-groups-targeted-by-online-advertising-database/</link><pubDate>Mon, 14 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heavy-tab-gamblers-among-groups-targeted-by-online-advertising-database/</guid></item><item><title><![CDATA[La-Z-Boy’s ‘Decliner’ auto-generates excuses why you can’t go out]]></title><description><![CDATA[The product is part of a new campaign, &lsquo;We the Lazy,&rsquo; that says you do deserve that downtime.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/la-z-boys-decliner-auto-generates-excuses-why-you-cant-go-out/</link><pubDate>Mon, 14 Aug 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/la-z-boys-decliner-auto-generates-excuses-why-you-cant-go-out/</guid></item><item><title><![CDATA[Google repays advertisers after report of low-quality ads]]></title><description><![CDATA[Some ad agencies report receiving credits for video ads that ran in places and formats they did not expect.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-repays-advertisers-after-report-of-low-quality-ads/</link><pubDate>Mon, 14 Aug 2023 15:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-repays-advertisers-after-report-of-low-quality-ads/</guid></item><item><title><![CDATA[DraftKings tries to attract more bettors as ESPN Bet looms]]></title><description><![CDATA[New tagline comes in ad starring Kevin Hart and Ryan Fitzpatrick.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/draftkings-tries-to-attract-more-bettors-as-espn-bet-looms/</link><pubDate>Mon, 14 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/draftkings-tries-to-attract-more-bettors-as-espn-bet-looms/</guid></item><item><title><![CDATA[Terry Wheeler obituary]]></title><description><![CDATA[My friend Terry Wheeler, who has died aged 85, was well known and loved throughout the media industry. He became media director of a highly successful 1960s advertising agency, Gallagher Smail, while still in his 20s, a youthful achievement he looked to encourage in others, especially through his role in the Media Circle, a training organisation running courses for young people aspiring to work in media advertising.After Gallagher Smail merged with the US agency Doyle Dane Bernbach in 1971, Terr]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/terry-wheeler-obituary/</link><pubDate>Mon, 14 Aug 2023 12:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/terry-wheeler-obituary/</guid></item><item><title><![CDATA[Craft retailer Michaels focuses on Gen Z with first work from OKRP]]></title><description><![CDATA[Michaels is rolling out its first campaign from ORKP that includes a new 'Everything to Create Anything' tagline.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/craft-retailer-michaels-focuses-on-gen-z-with-first-work-from-okrp/</link><pubDate>Mon, 14 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/craft-retailer-michaels-focuses-on-gen-z-with-first-work-from-okrp/</guid></item><item><title><![CDATA[Generative AI—how Google and Microsoft can help publishers succeed]]></title><description><![CDATA[Three ways to deliver the best search experience while supporting publishers whose work makes it possible.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/generative-aihow-google-and-microsoft-can-help-publishers-succeed/</link><pubDate>Mon, 14 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/generative-aihow-google-and-microsoft-can-help-publishers-succeed/</guid></item><item><title><![CDATA[Ad agencies’ procurement tensions ease as relationships improve—experts share best negotiating practices]]></title><description><![CDATA[The two sides offer guidance on how best to work with each other to reach common ground.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-agencies-procurement-tensions-ease-as-relationships-improveexperts-share-best-negotiating-practices/</link><pubDate>Mon, 14 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-agencies-procurement-tensions-ease-as-relationships-improveexperts-share-best-negotiating-practices/</guid></item><item><title><![CDATA[Government targeting UK minorities with social media ads despite Facebook ban]]></title><description><![CDATA[Campaigns aimed at people interested in &ldquo;hijabs&rdquo;, &ldquo;Hinduism&rdquo; and &ldquo;afro-textured hair&rdquo; raise concerns over profiling and privacyGovernment agencies and police forces are using hyper-targeted social media adverts to push messages about migration, jobs and crime to minority groups.Many of the ads are targeted using data linked to protected characteristics including race, religious beliefs and sexual orientation. Stereotypes about interests and traits such as musi]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/government-targeting-uk-minorities-with-social-media-ads-despite-facebook-ban/</link><pubDate>Sun, 13 Aug 2023 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/government-targeting-uk-minorities-with-social-media-ads-despite-facebook-ban/</guid></item><item><title><![CDATA[McDonald's quietly removes 'ESG' from parts of its website]]></title><description><![CDATA[Many U.S. companies, including the fast food titan, have faced a&nbsp;backlash&nbsp;against ESG-related shareholder proposals.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-quietly-removes-esg-from-parts-of-its-website/</link><pubDate>Sat, 12 Aug 2023 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-quietly-removes-esg-from-parts-of-its-website/</guid></item><item><title><![CDATA[Watch the newest commercials from Kohl’s, Adidas, Dick’s and more]]></title><description><![CDATA[The latest &ldquo;Sports change lives&rdquo; ad from Dick&rsquo;s Sporting Goods focuses on NFL running back Najee Harris.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-kohls-adidas-dicks-and-more/</link><pubDate>Fri, 11 Aug 2023 17:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-kohls-adidas-dicks-and-more/</guid></item><item><title><![CDATA[Paris Hilton aims to change how brands view the metaverse]]></title><description><![CDATA[New Roblox world will host the star&rsquo;s media empire while offering real estate to brands.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/paris-hilton-aims-to-change-how-brands-view-the-metaverse/</link><pubDate>Fri, 11 Aug 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/paris-hilton-aims-to-change-how-brands-view-the-metaverse/</guid></item><item><title><![CDATA[Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’]]></title><description><![CDATA[The custom spot was produced by HBO parent Warner Bros. Discovery and stars in&ndash;house talent.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-state-farms-80s-ad-for-season-2-of-hbos-winning-time/</link><pubDate>Fri, 11 Aug 2023 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-state-farms-80s-ad-for-season-2-of-hbos-winning-time/</guid></item><item><title><![CDATA[Creatives and LGTBQ+ rights—how to fight discrimination after the Supreme Court’s free-speech ruling]]></title><description><![CDATA[It is essential that the Colorado decision does not come to represent the creative and design field at large.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creatives-and-lgtbq-rightshow-to-fight-discrimination-after-the-supreme-courts-free-speech-ruling/</link><pubDate>Fri, 11 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creatives-and-lgtbq-rightshow-to-fight-discrimination-after-the-supreme-courts-free-speech-ruling/</guid></item><item><title><![CDATA[Andy Richter on his FOMO ads for Regal Cinemas, urging people back to the movies]]></title><description><![CDATA[The longtime late-night star directed a trio of amusing spots through agency Quality Meats.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/andy-richter-on-his-fomo-ads-for-regal-cinemas-urging-people-back-to-the-movies/</link><pubDate>Fri, 11 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/andy-richter-on-his-fomo-ads-for-regal-cinemas-urging-people-back-to-the-movies/</guid></item><item><title><![CDATA[Sportsbet spends extra $19m in marketing blitz ahead of expected gambling ad ban]]></title><description><![CDATA[Anti-gambling advocates call company &lsquo;utterly irresponsible&rsquo; as industry lobbies to prevent total ban on betting ads in AustraliaFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSportsbet has increased its marketing spend by millions of dollars in an advertising blitz ahead of an expected crackdown by the Australian government.The business spent an extra $19m on marketing in the first half of 2023 compared]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sportsbet-spends-extra-19m-in-marketing-blitz-ahead-of-expected-gambling-ad-ban/</link><pubDate>Fri, 11 Aug 2023 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sportsbet-spends-extra-19m-in-marketing-blitz-ahead-of-expected-gambling-ad-ban/</guid></item><item><title><![CDATA[TJ Maxx hires McCann for creative]]></title><description><![CDATA[TJ Maxx began working with McCann on its creative advertising this month.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tj-maxx-hires-mccann-for-creative/</link><pubDate>Thu, 10 Aug 2023 21:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tj-maxx-hires-mccann-for-creative/</guid></item><item><title><![CDATA[X bringing back brand council that Elon Musk disbanded]]></title><description><![CDATA[CEO Linda Yaccarino discusses her fight to win advertisers back and the brand deal potential of a Musk-Zuckerberg brawl.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/x-bringing-back-brand-council-that-elon-musk-disbanded/</link><pubDate>Thu, 10 Aug 2023 19:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/x-bringing-back-brand-council-that-elon-musk-disbanded/</guid></item><item><title><![CDATA[NBA, State Farm and Blavity leaders among 8 execs named to the AAF Advertising Hall of Achievement]]></title><description><![CDATA[NBA star&nbsp;Chris Paul to be recognized with first-ever Cultural Force Award.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nba-state-farm-and-blavity-leaders-among-8-execs-named-to-the-aaf-advertising-hall-of-achievement/</link><pubDate>Thu, 10 Aug 2023 19:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nba-state-farm-and-blavity-leaders-among-8-execs-named-to-the-aaf-advertising-hall-of-achievement/</guid></item><item><title><![CDATA[Creator marketing news and trends—Bobbi Althoff nets her first sponsorship, Alex Cooper grows a Gen Z podcast empire]]></title><description><![CDATA[The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsbobbi-althoff-nets-her-first-sponsorship-alex-cooper-grows-a-gen-z-podcast-empire/</link><pubDate>Thu, 10 Aug 2023 18:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsbobbi-althoff-nets-her-first-sponsorship-alex-cooper-grows-a-gen-z-podcast-empire/</guid></item><item><title><![CDATA[Watch the newest commercials from Heineken, Dodge, eMeals and more]]></title><description><![CDATA[Heineken calls Heineken Silver a &ldquo;world-class light beer.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-heineken-dodge-emeals-and-more/</link><pubDate>Thu, 10 Aug 2023 17:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-heineken-dodge-emeals-and-more/</guid></item><item><title><![CDATA[Damien Chazelle’s new Hennessy film takes dreamlike journey through a musician’s life]]></title><description><![CDATA[The DDB Paris project, three years in the making, is a theatrical and enigmatic tale of love and memory.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/damien-chazelles-new-hennessy-film-takes-dreamlike-journey-through-a-musicians-life/</link><pubDate>Thu, 10 Aug 2023 17:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/damien-chazelles-new-hennessy-film-takes-dreamlike-journey-through-a-musicians-life/</guid></item><item><title><![CDATA[Damien Chazelle’s 7-minute film for Hennessy takes a dreamlike journey through a musician’s life]]></title><description><![CDATA[The DDB Paris project, three years in the making, is a theatrical and enigmatic tale of love and memory.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/damien-chazelles-7-minute-film-for-hennessy-takes-a-dreamlike-journey-through-a-musicians-life/</link><pubDate>Thu, 10 Aug 2023 17:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/damien-chazelles-7-minute-film-for-hennessy-takes-a-dreamlike-journey-through-a-musicians-life/</guid></item><item><title><![CDATA[Let's not forget the real star of Barbie: shameless product placement | Amelia Tait]]></title><description><![CDATA[The film is like a Russian doll of adverts. As the global product placement market grows, is this the future of blockbuster cinema?Did you know that Greta Gerwig&rsquo;s Barbie is a 114-minute advert for the toy company Mattel? Of course you did. You don&rsquo;t have to be Detective Barbie to figure that one out. Yet you may have missed that the film is not just an advert: it&rsquo;s an advert containing multiple other adverts. It&rsquo;s a Matryoshka of adverts, each one nestled within the next]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lets-not-forget-the-real-star-of-barbie-shameless-product-placement-amelia-tait/</link><pubDate>Thu, 10 Aug 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lets-not-forget-the-real-star-of-barbie-shameless-product-placement-amelia-tait/</guid></item><item><title><![CDATA[Coach owner to buy Michael Kors parent in $8.5 billion deal]]></title><description><![CDATA[Tapestry&rsquo;s acquisition of Capri is an attempt to compete more effectively against luxury&rsquo;s top players.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/coach-owner-to-buy-michael-kors-parent-in-85-billion-deal/</link><pubDate>Thu, 10 Aug 2023 15:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/coach-owner-to-buy-michael-kors-parent-in-85-billion-deal/</guid></item><item><title><![CDATA[Lyft challenges Uber by introducing in-app ad functionality]]></title><description><![CDATA[The No. 2 rideshare app is leaning more heavily into its ad business.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/lyft-challenges-uber-by-introducing-in-app-ad-functionality/</link><pubDate>Thu, 10 Aug 2023 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/lyft-challenges-uber-by-introducing-in-app-ad-functionality/</guid></item><item><title><![CDATA[iSpot signs first agency deal as it eyes greater buy-side adoption]]></title><description><![CDATA[Partnership with Camelot Strategic Media and Marketing is first step in iSpot&rsquo;s plan to standardize streaming metrics.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ispot-signs-first-agency-deal-as-it-eyes-greater-buy-side-adoption/</link><pubDate>Thu, 10 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ispot-signs-first-agency-deal-as-it-eyes-greater-buy-side-adoption/</guid></item><item><title><![CDATA[The Messi marketing effect—how the soccer superstar is boosting MLS and Apple TV]]></title><description><![CDATA[Jersey sales, social media engagements and international viewership are all climbing as the Leagues Cup tournament plays on.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-messi-marketing-effecthow-the-soccer-superstar-is-boosting-mls-and-apple-tv/</link><pubDate>Thu, 10 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-messi-marketing-effecthow-the-soccer-superstar-is-boosting-mls-and-apple-tv/</guid></item><item><title><![CDATA[Breaking AI stereotypes—why the tech is not a threat to advertising, but a tool for creativity]]></title><description><![CDATA[We must stop applying past paradigms to new technological developments.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/breaking-ai-stereotypeswhy-the-tech-is-not-a-threat-to-advertising-but-a-tool-for-creativity/</link><pubDate>Thu, 10 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/breaking-ai-stereotypeswhy-the-tech-is-not-a-threat-to-advertising-but-a-tool-for-creativity/</guid></item><item><title><![CDATA[Norma Orci, multicultural advertising pioneer, dies at 79]]></title><description><![CDATA[Orci is remembered for paving the way for thoughtful and effective multicultural marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/norma-orci-multicultural-advertising-pioneer-dies-at-79/</link><pubDate>Thu, 10 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/norma-orci-multicultural-advertising-pioneer-dies-at-79/</guid></item><item><title><![CDATA[Noel Cottrell launches new agency Murder Hornet]]></title><description><![CDATA[Following a brief spell at Giant Spoon, the South African creative veteran goes all in with his own venture.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/noel-cottrell-launches-new-agency-murder-hornet/</link><pubDate>Thu, 10 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/noel-cottrell-launches-new-agency-murder-hornet/</guid></item><item><title><![CDATA[Hip-hop's 50th anniversary&mdash;see how brands are celebrating]]></title><description><![CDATA[Campaigns from Spotify, Hennessy, Sprite and more tie into the major musical and cultural milestone.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hip-hops-50th-anniversarymdashsee-how-brands-are-celebrating/</link><pubDate>Thu, 10 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hip-hops-50th-anniversarymdashsee-how-brands-are-celebrating/</guid></item><item><title><![CDATA[Alcoholic drink Hard Solo not aimed at minors, Asahi says, as Australian MPs push for limit on ads]]></title><description><![CDATA[Independent Kylea Tink says it &lsquo;looks like a soft drink, tastes like a soft drink and has the same name as a soft drink&rsquo;Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe company behind the new alcoholic beverage Hard Solo has rejected claims its drink is marketed towards minors, after complaints from politicians and health bodies.Kylea Tink, the MP for North Sydney, is leading the latest push to limit or]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/alcoholic-drink-hard-solo-not-aimed-at-minors-asahi-says-as-australian-mps-push-for-limit-on-ads/</link><pubDate>Thu, 10 Aug 2023 03:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/alcoholic-drink-hard-solo-not-aimed-at-minors-asahi-says-as-australian-mps-push-for-limit-on-ads/</guid></item><item><title><![CDATA[Disney profit beats estimates after streaming losses narrow]]></title><description><![CDATA[Disney&rsquo;s online video operation cut its loss to $512 million from more than $1 billion a year ago.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/disney-profit-beats-estimates-after-streaming-losses-narrow/</link><pubDate>Wed, 09 Aug 2023 22:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/disney-profit-beats-estimates-after-streaming-losses-narrow/</guid></item><item><title><![CDATA[Watch the newest commercials from Geico, Jack in the Box, Arm &amp; Hammer and more]]></title><description><![CDATA[Paul Lieberstein (Toby Flenderson from &ldquo;The Office&rdquo;) makes a cameo appearance in the latest from Jack in the Box.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-geico-jack-in-the-box-arm-amp-hammer-and-more/</link><pubDate>Wed, 09 Aug 2023 19:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-geico-jack-in-the-box-arm-amp-hammer-and-more/</guid></item><item><title><![CDATA[Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments]]></title><description><![CDATA[The realignment will not come with staff cuts, according to Michael Komasinki, who holds the dual roles of Dentsu Americas CEO and Merkle Global CEO.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dentsu-medias-americas-ceo-doug-rozen-exits-amid-reorg-that-will-shift-1000-us-staffers-into-different-departments/</link><pubDate>Wed, 09 Aug 2023 18:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dentsu-medias-americas-ceo-doug-rozen-exits-amid-reorg-that-will-shift-1000-us-staffers-into-different-departments/</guid></item><item><title><![CDATA[Cadillac reveals first electric Escalade with help from Big Boi and Simu Liu—behind the campaign]]></title><description><![CDATA[A new campaign includes a Times Square takeover, hyping a vehicle that won&rsquo;t be out until next year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cadillac-reveals-first-electric-escalade-with-help-from-big-boi-and-simu-liubehind-the-campaign/</link><pubDate>Wed, 09 Aug 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cadillac-reveals-first-electric-escalade-with-help-from-big-boi-and-simu-liubehind-the-campaign/</guid></item><item><title><![CDATA[TikTok conspiracy theorist fights MSG misinformation for Ajinomoto]]></title><description><![CDATA[Tongue-in-cheek campaign&nbsp;aims to dispel misconceptions&nbsp;surrounding MSG.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-conspiracy-theorist-fights-msg-misinformation-for-ajinomoto/</link><pubDate>Wed, 09 Aug 2023 17:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-conspiracy-theorist-fights-msg-misinformation-for-ajinomoto/</guid></item><item><title><![CDATA[MSG TikTok conspiracy theorist spreads misinformation on behalf of Ajinomoto]]></title><description><![CDATA[Tongue-in-cheek campaign&nbsp;aims to dispel misconceptions&nbsp;surrounding MSG.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/msg-tiktok-conspiracy-theorist-spreads-misinformation-on-behalf-of-ajinomoto/</link><pubDate>Wed, 09 Aug 2023 17:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/msg-tiktok-conspiracy-theorist-spreads-misinformation-on-behalf-of-ajinomoto/</guid></item><item><title><![CDATA[This anti-greenwashing ad only got better after LinkedIn found it offensive]]></title><description><![CDATA[Glimpse&rsquo;s video, attacking influencers who endorse oil companies, might be even more impactful in the edited version.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/this-anti-greenwashing-ad-only-got-better-after-linkedin-found-it-offensive/</link><pubDate>Wed, 09 Aug 2023 17:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/this-anti-greenwashing-ad-only-got-better-after-linkedin-found-it-offensive/</guid></item><item><title><![CDATA[McDonald&rsquo;s new meal celebrates its pop culture cameos&mdash;including &lsquo;Loki,&rsquo; 'Seinfeld' and more]]></title><description><![CDATA[The As Featured In Meal is tied to the upcoming season of Loki and celebrates the chain's past pop culture cameos.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonaldrsquos-new-meal-celebrates-its-pop-culture-cameosmdashincluding-lsquolokirsquo-seinfeld-and-more/</link><pubDate>Wed, 09 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonaldrsquos-new-meal-celebrates-its-pop-culture-cameosmdashincluding-lsquolokirsquo-seinfeld-and-more/</guid></item><item><title><![CDATA[Billie made a board game about the impossible expectations women face every day]]></title><description><![CDATA[&lsquo;No Worries If Not!&rsquo; challenges players to navigate &lsquo;Judgment Junction,&rsquo; &lsquo;Smile More Street,&rsquo; &lsquo;Self Doubt Spiral&rsquo; and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/billie-made-a-board-game-about-the-impossible-expectations-women-face-every-day/</link><pubDate>Wed, 09 Aug 2023 15:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/billie-made-a-board-game-about-the-impossible-expectations-women-face-every-day/</guid></item><item><title><![CDATA[How Malibu rum is turning summer from a season to a mindset]]></title><description><![CDATA[Malibu marketing VP Matt Foley talks about playing to the brand&rsquo;s strengths, including two remakes of &lsquo;Escape (The Pina Colada Song).&rsquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-malibu-rum-is-turning-summer-from-a-season-to-a-mindset/</link><pubDate>Wed, 09 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-malibu-rum-is-turning-summer-from-a-season-to-a-mindset/</guid></item><item><title><![CDATA[Advertising and alcohol—why a Gen Z creative thinks the industry should sober up]]></title><description><![CDATA[How to have better conversations and make better connections when you aren&rsquo;t drinking]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-and-alcoholwhy-a-gen-z-creative-thinks-the-industry-should-sober-up/</link><pubDate>Wed, 09 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-and-alcoholwhy-a-gen-z-creative-thinks-the-industry-should-sober-up/</guid></item><item><title><![CDATA[How the Tampa Bay Buccaneers are turning retro uniforms into a sub-brand]]></title><description><![CDATA[The return of the &lsquo;creamsicle&rsquo; and Bucco Bruce is not a throwback, execs say.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-the-tampa-bay-buccaneers-are-turning-retro-uniforms-into-a-sub-brand/</link><pubDate>Wed, 09 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-the-tampa-bay-buccaneers-are-turning-retro-uniforms-into-a-sub-brand/</guid></item><item><title><![CDATA[ESPN is getting into sports betting with Penn Entertainment]]></title><description><![CDATA[Penn also said Tuesday it&rsquo;s selling all of its Barstool Sports Inc. subsidiary to David Portnoy.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/espn-is-getting-into-sports-betting-with-penn-entertainment/</link><pubDate>Wed, 09 Aug 2023 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/espn-is-getting-into-sports-betting-with-penn-entertainment/</guid></item><item><title><![CDATA[Taco Bell offers a month of free Taco Tuesdays]]></title><description><![CDATA[Next month, Taco Bell will cover the cost of taco purchases from local vendors.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-offers-a-month-of-free-taco-tuesdays/</link><pubDate>Tue, 08 Aug 2023 20:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-offers-a-month-of-free-taco-tuesdays/</guid></item><item><title><![CDATA[Stagwell slashes guidance after weak quarter, cites digital transformation pressure as clients pull back]]></title><description><![CDATA[Stagwell is latest holding company to post less than stellar quarterly results due to tech industry issues and economic headwinds.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/stagwell-slashes-guidance-after-weak-quarter-cites-digital-transformation-pressure-as-clients-pull-back/</link><pubDate>Tue, 08 Aug 2023 19:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/stagwell-slashes-guidance-after-weak-quarter-cites-digital-transformation-pressure-as-clients-pull-back/</guid></item><item><title><![CDATA[Watch the newest commercials from Samsung, Mint Mobile, Burberry and more]]></title><description><![CDATA[Samsung calls its Z Flip 5 smartphone &ldquo;your bestie for selfies.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-samsung-mint-mobile-burberry-and-more/</link><pubDate>Tue, 08 Aug 2023 19:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-samsung-mint-mobile-burberry-and-more/</guid></item><item><title><![CDATA[Google Fi brings an amusing bleakness to the world of wireless ads]]></title><description><![CDATA[The agency taps director Jeff Low to upend the traditionally insipid category with some darker laughs.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/google-fi-brings-an-amusing-bleakness-to-the-world-of-wireless-ads/</link><pubDate>Tue, 08 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/google-fi-brings-an-amusing-bleakness-to-the-world-of-wireless-ads/</guid></item><item><title><![CDATA[NewsNation aims to capitalize on Fox, MSNBC and CNN struggles with local marketing approach]]></title><description><![CDATA[Cable news network heads to Iowa State Fair as it looks to make up ground on the big three rivals.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/newsnation-aims-to-capitalize-on-fox-msnbc-and-cnn-struggles-with-local-marketing-approach/</link><pubDate>Tue, 08 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/newsnation-aims-to-capitalize-on-fox-msnbc-and-cnn-struggles-with-local-marketing-approach/</guid></item><item><title><![CDATA[Martech’s recession playbook—how to get more out of existing content]]></title><description><![CDATA[Plus, the first and last things to cut in a downturn.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/martechs-recession-playbookhow-to-get-more-out-of-existing-content/</link><pubDate>Tue, 08 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/martechs-recession-playbookhow-to-get-more-out-of-existing-content/</guid></item><item><title><![CDATA[Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile]]></title><description><![CDATA[The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/inside-tiktoks-out-of-home-marketing-approach-as-it-expands-further-beyond-mobile/</link><pubDate>Tue, 08 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/inside-tiktoks-out-of-home-marketing-approach-as-it-expands-further-beyond-mobile/</guid></item><item><title><![CDATA[How celebrity-owned agencies are managing the risks and rewards for brands]]></title><description><![CDATA[Here's why A-listers including Shaquille O&rsquo;Neal, Reese Witherspoon and Tom Brady have started their own agencies, and what benefits and risks they bring to the ad industry.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-celebrity-owned-agencies-are-managing-the-risks-and-rewards-for-brands/</link><pubDate>Tue, 08 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-celebrity-owned-agencies-are-managing-the-risks-and-rewards-for-brands/</guid></item><item><title><![CDATA[Paramount sales beat forecasts thanks to streaming TV growth]]></title><description><![CDATA[Company also announced the sale of its Simon &amp; Schuster publishing business to KKR &amp; Co. for $1.62 billion.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/paramount-sales-beat-forecasts-thanks-to-streaming-tv-growth/</link><pubDate>Tue, 08 Aug 2023 00:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/paramount-sales-beat-forecasts-thanks-to-streaming-tv-growth/</guid></item><item><title><![CDATA[Publicis mandates three days in the office for digital unit, threatens repercussions]]></title><description><![CDATA[A memo and Q&amp;A obtained by Ad Age details how the mandate will affect bonuses and promotions and how agency employees will be tracked.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/publicis-mandates-three-days-in-the-office-for-digital-unit-threatens-repercussions/</link><pubDate>Mon, 07 Aug 2023 23:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/publicis-mandates-three-days-in-the-office-for-digital-unit-threatens-repercussions/</guid></item><item><title><![CDATA[Watch the newest commercials from YouTube, G-Shock, CrossFit and more]]></title><description><![CDATA[YouTube says, &ldquo;Being an NFL fan is the greatest thing on Earth&rdquo; in a spot for NFL Sunday Ticket, available on YouTube and YouTube TV.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-youtube-g-shock-crossfit-and-more/</link><pubDate>Mon, 07 Aug 2023 19:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-youtube-g-shock-crossfit-and-more/</guid></item><item><title><![CDATA[Mattel is now selling Weird Barbie, breakout star of the film]]></title><description><![CDATA[A doll based on Kate McKinnon&rsquo;s character is availble for $50, though you&rsquo;ll have to wait a while for her to ship.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mattel-is-now-selling-weird-barbie-breakout-star-of-the-film/</link><pubDate>Mon, 07 Aug 2023 16:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mattel-is-now-selling-weird-barbie-breakout-star-of-the-film/</guid></item><item><title><![CDATA[Unlocking the power of local TV: How precision and reach drive results]]></title><description><![CDATA[By targeting ads to key audiences in high-yielding locations, brands can amplify the impact and relevance of their ad messaging, resulting in less waste on ad spend.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/unlocking-the-power-of-local-tv-how-precision-and-reach-drive-results/</link><pubDate>Mon, 07 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/unlocking-the-power-of-local-tv-how-precision-and-reach-drive-results/</guid></item><item><title><![CDATA[Mazda looks beyond WPP as it refines its marketing approach]]></title><description><![CDATA[Mazda remains with WPP, but has wound down the holding company&rsquo;s&nbsp;Mazda-dedicated Garage Team unit as the automaker&nbsp;hires more outside shops.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mazda-looks-beyond-wpp-as-it-refines-its-marketing-approach/</link><pubDate>Mon, 07 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mazda-looks-beyond-wpp-as-it-refines-its-marketing-approach/</guid></item><item><title><![CDATA[Watch: Purpose marketing hits and misses from BBC, Sky Sports, Smucker’s, Hyundai and more]]></title><description><![CDATA[Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-purpose-marketing-hits-and-misses-from-bbc-sky-sports-smuckers-hyundai-and-more/</link><pubDate>Mon, 07 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-purpose-marketing-hits-and-misses-from-bbc-sky-sports-smuckers-hyundai-and-more/</guid></item><item><title><![CDATA[Watch at 12 p.m. ET: Purpose marketing hits and misses from BBC, Sky Sports, Smucker’s, Hyundai and more]]></title><description><![CDATA[Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-at-12-pm-et-purpose-marketing-hits-and-misses-from-bbc-sky-sports-smuckers-hyundai-and-more/</link><pubDate>Mon, 07 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-at-12-pm-et-purpose-marketing-hits-and-misses-from-bbc-sky-sports-smuckers-hyundai-and-more/</guid></item><item><title><![CDATA[Stanley hires GSD&amp;M as its first TikTok agency of record]]></title><description><![CDATA[The Austin-based agency will oversee Stanley&rsquo;s TikTok strategy and content creation, among other responsibilities.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/stanley-hires-gsdampm-as-its-first-tiktok-agency-of-record/</link><pubDate>Mon, 07 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/stanley-hires-gsdampm-as-its-first-tiktok-agency-of-record/</guid></item><item><title><![CDATA[Hip-hop and advertising—how the music, style and influence transformed culture and marketing]]></title><description><![CDATA[As the 50th anniversary of hip-hop approaches, four prominent marketing executives recount hip-hop&rsquo;s role in shaping culture.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/hip-hop-and-advertisinghow-the-music-style-and-influence-transformed-culture-and-marketing/</link><pubDate>Mon, 07 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/hip-hop-and-advertisinghow-the-music-style-and-influence-transformed-culture-and-marketing/</guid></item><item><title><![CDATA[David Baldwin retires, sells Baldwin&amp; to trio of staffers]]></title><description><![CDATA[Jerry Bodrie, Ashley Yetman and Tonya Martin take control of the North Carolina agency.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/david-baldwin-retires-sells-baldwinamp-to-trio-of-staffers/</link><pubDate>Mon, 07 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/david-baldwin-retires-sells-baldwinamp-to-trio-of-staffers/</guid></item><item><title><![CDATA[Is DoubleVerify’s Scibids acquisition a conflict?]]></title><description><![CDATA[Plus: How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/is-doubleverifys-scibids-acquisition-a-conflict/</link><pubDate>Fri, 04 Aug 2023 20:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/is-doubleverifys-scibids-acquisition-a-conflict/</guid></item><item><title><![CDATA[US ad employment gained 1,000 jobs in July, but pace of growth slowed]]></title><description><![CDATA[Employment is still growing in the ad business and overall economy, but at a more moderate rate. Ad agency employment hit an all-time record despite the stresses in media and tech.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/us-ad-employment-gained-1000-jobs-in-july-but-pace-of-growth-slowed/</link><pubDate>Fri, 04 Aug 2023 18:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/us-ad-employment-gained-1000-jobs-in-july-but-pace-of-growth-slowed/</guid></item><item><title><![CDATA[Watch the newest commercials from The Farmer’s Dog, Mint Mobile, ButcherBox and more]]></title><description><![CDATA[The Farmer&rsquo;s Dog serves up &ldquo;real customer testimonials&rdquo; along with scenes of happy, active dogs.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-the-farmers-dog-mint-mobile-butcherbox-and-more/</link><pubDate>Fri, 04 Aug 2023 16:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-the-farmers-dog-mint-mobile-butcherbox-and-more/</guid></item><item><title><![CDATA[Beats by Dre gamifies England star Alessia Russo’s journey to the World Cup]]></title><description><![CDATA[Translation&rsquo;s &lsquo;Level Up&rsquo; spot arrives as the Lionesses storm into the tournament&rsquo;s knockout round.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/beats-by-dre-gamifies-england-star-alessia-russos-journey-to-the-world-cup/</link><pubDate>Fri, 04 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/beats-by-dre-gamifies-england-star-alessia-russos-journey-to-the-world-cup/</guid></item><item><title><![CDATA[WPP cuts revenue guidance amid tech giant marketing cutbacks]]></title><description><![CDATA[Shares dropped as much as 8% on Friday.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpp-cuts-revenue-guidance-amid-tech-giant-marketing-cutbacks/</link><pubDate>Fri, 04 Aug 2023 15:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpp-cuts-revenue-guidance-amid-tech-giant-marketing-cutbacks/</guid></item><item><title><![CDATA[Disney’s metaverse head departs]]></title><description><![CDATA[Mike White was supposed to lead a team that was eliminated earlier this year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/disneys-metaverse-head-departs/</link><pubDate>Fri, 04 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/disneys-metaverse-head-departs/</guid></item><item><title><![CDATA[AB InBev CEO points to Bud Light consumer survey even as U.S. sales continue to struggle]]></title><description><![CDATA[Global strength helped the company offset U.S. losses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ab-inbev-ceo-points-to-bud-light-consumer-survey-even-as-us-sales-continue-to-struggle/</link><pubDate>Thu, 03 Aug 2023 19:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ab-inbev-ceo-points-to-bud-light-consumer-survey-even-as-us-sales-continue-to-struggle/</guid></item><item><title><![CDATA[How Looney Tunes overhauled its social media strategy to become more relevant]]></title><description><![CDATA[Warner Bros. Discovery exec Ashley Woodall speaks with Ad Age about how the social team approaches pop culture moments and more.&nbsp;&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-looney-tunes-overhauled-its-social-media-strategy-to-become-more-relevant/</link><pubDate>Thu, 03 Aug 2023 19:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-looney-tunes-overhauled-its-social-media-strategy-to-become-more-relevant/</guid></item><item><title><![CDATA[Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok]]></title><description><![CDATA[The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsfashion-nova-collabs-with-npc-streamer-pinkydoll-youtube-takes-on-tiktok/</link><pubDate>Thu, 03 Aug 2023 17:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsfashion-nova-collabs-with-npc-streamer-pinkydoll-youtube-takes-on-tiktok/</guid></item><item><title><![CDATA[British Airways adds playful art direction to ‘A British Original’ ads]]></title><description><![CDATA[Uncommon reprises Cannes Grand Prix-winning campaign with some visual twists.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/british-airways-adds-playful-art-direction-to-a-british-original-ads/</link><pubDate>Thu, 03 Aug 2023 17:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/british-airways-adds-playful-art-direction-to-a-british-original-ads/</guid></item><item><title><![CDATA[WWE signs Slim Jim to wrestling’s biggest-ever sponsorship deal]]></title><description><![CDATA[The tie-up debuts Aug. 5 at WWE&rsquo;s SummerSlam event in Detroit.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wwe-signs-slim-jim-to-wrestlings-biggest-ever-sponsorship-deal/</link><pubDate>Thu, 03 Aug 2023 16:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wwe-signs-slim-jim-to-wrestlings-biggest-ever-sponsorship-deal/</guid></item><item><title><![CDATA[See Reebok’s new Gary Vaynerchuk-designed shoes]]></title><description><![CDATA[Gary Vaynerchuk teamed up with Reebok on a pair of sneakers that feature his VeeFriends alpaca.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-reeboks-new-gary-vaynerchuk-designed-shoes/</link><pubDate>Thu, 03 Aug 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-reeboks-new-gary-vaynerchuk-designed-shoes/</guid></item><item><title><![CDATA[Warner Bros. Discovery boasts demand for streaming in upfront]]></title><description><![CDATA[Continually updated list of the latest upfront and NewFront news.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-boasts-demand-for-streaming-in-upfront/</link><pubDate>Thu, 03 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-boasts-demand-for-streaming-in-upfront/</guid></item><item><title><![CDATA[McDonald’s brings back ‘Raise Your Arches’ in U.K.]]></title><description><![CDATA[Leo Burnett brings on director Micheal Gracy for a fun-loving sequel.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-brings-back-raise-your-arches-in-uk/</link><pubDate>Thu, 03 Aug 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonalds-brings-back-raise-your-arches-in-uk/</guid></item><item><title><![CDATA[Programmatic remains murky but transparency costs extra, ANA report finds]]></title><description><![CDATA[Some suggest it's past time to demand SSP disclosures and have marketers ask right questions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/programmatic-remains-murky-but-transparency-costs-extra-ana-report-finds/</link><pubDate>Thu, 03 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/programmatic-remains-murky-but-transparency-costs-extra-ana-report-finds/</guid></item><item><title><![CDATA[Programmatic media buying questions marketers should be asking]]></title><description><![CDATA[Even non-technical marketers can get better results by asking the right questions, ANA study recommends.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/programmatic-media-buying-questions-marketers-should-be-asking/</link><pubDate>Thu, 03 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/programmatic-media-buying-questions-marketers-should-be-asking/</guid></item><item><title><![CDATA[Goodby Silverstein &amp; Partners hires first chief growth officer]]></title><description><![CDATA[Cory Berger joins from Grey, where he spent four years a global chief growth officer.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/goodby-silverstein-amp-partners-hires-first-chief-growth-officer/</link><pubDate>Thu, 03 Aug 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/goodby-silverstein-amp-partners-hires-first-chief-growth-officer/</guid></item><item><title><![CDATA[What Apple’s iOS 17 changes mean for advertisers]]></title><description><![CDATA[The tech giant is mounting new efforts to curb fingerprinting, among other updates.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-apples-ios-17-changes-mean-for-advertisers/</link><pubDate>Thu, 03 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-apples-ios-17-changes-mean-for-advertisers/</guid></item><item><title><![CDATA[Why brands should treat all their agencies like small agencies]]></title><description><![CDATA[Or, a few thoughts about the double standard that&rsquo;s emerged as clients parse their assignments between agencies big and small]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-brands-should-treat-all-their-agencies-like-small-agencies/</link><pubDate>Thu, 03 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-brands-should-treat-all-their-agencies-like-small-agencies/</guid></item><item><title><![CDATA[Functional mushrooms marketing guide—brands clash with Meta as industry grows]]></title><description><![CDATA[Some DTC functional mushroom brands say tech giant is unfairly policing ads.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/functional-mushrooms-marketing-guidebrands-clash-with-meta-as-industry-grows/</link><pubDate>Thu, 03 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/functional-mushrooms-marketing-guidebrands-clash-with-meta-as-industry-grows/</guid></item><item><title><![CDATA[Behind Fernando Machado’s marketing approach at plant-based brand NotCo]]></title><description><![CDATA[Fernando Machado, the ex-Activision, Burger King and Unilever&nbsp;now at plant-based NotCo, talks about tapping into low-cost, but high-reward campaigns and shares his views on AI.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-fernando-machados-marketing-approach-at-plant-based-brand-notco/</link><pubDate>Thu, 03 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-fernando-machados-marketing-approach-at-plant-based-brand-notco/</guid></item><item><title><![CDATA[Watch the newest commercials from Subaru, Pearle Vision, Spectrum Mobile and more]]></title><description><![CDATA[A father and son share a powerful moment in Yosemite National Park in the latest spot from Subaru.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-subaru-pearle-vision-spectrum-mobile-and-more/</link><pubDate>Wed, 02 Aug 2023 22:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-subaru-pearle-vision-spectrum-mobile-and-more/</guid></item><item><title><![CDATA[Meta to ask EU users’ permission to show targeted advertising]]></title><description><![CDATA[Facebook and Instagram&rsquo;s parent company will stop harvesting audience data to create profiles for advertisers after regulatory rulingsFacebook and Instagram are to ask EU users for permission to show them personalised adverts, in a concession that challenges the platforms&rsquo; core money-making strategy.The social media networks&rsquo; parent company, Meta, announced the change after a series of regulatory rulings struck down the company&rsquo;s legal justification for harvesting audienc]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-to-ask-eu-users-permission-to-show-targeted-advertising/</link><pubDate>Wed, 02 Aug 2023 19:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-to-ask-eu-users-permission-to-show-targeted-advertising/</guid></item><item><title><![CDATA[Brian Campbell obituary]]></title><description><![CDATA[My friend Brian Campbell, who has died aged 56, was an art director and creative director in the advertising industry who won awards for his campaigns, including for Smirnoff and Sony Playstation.His work for BT, while creative director at Abbott Mead Vickers BBDO, alongside his partner Phil Martin, was hugely successful. Their Adam and Jane TV campaign, which debuted in 2005, saw a bumbling Adam (played by Kris Marshall) begin an on-off relationship with Jane (Esther Hall). The campaign ran for]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/brian-campbell-obituary/</link><pubDate>Wed, 02 Aug 2023 18:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/brian-campbell-obituary/</guid></item><item><title><![CDATA[Amazon, Google courted by India's cricket body for $750 million media rights]]></title><description><![CDATA[Lukewarm auction response highlights the struggle to make money amid weak advertising revenues.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-google-courted-by-indias-cricket-body-for-750-million-media-rights/</link><pubDate>Wed, 02 Aug 2023 16:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-google-courted-by-indias-cricket-body-for-750-million-media-rights/</guid></item><item><title><![CDATA[Instagram explores Gen Z lives in pair of cinematic short films]]></title><description><![CDATA[Johannes Leonardo and director Vincent Haycock&rsquo;s long-form stories show how deeply the app is integrated into young people&rsquo;s lives.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/instagram-explores-gen-z-lives-in-pair-of-cinematic-short-films/</link><pubDate>Wed, 02 Aug 2023 15:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/instagram-explores-gen-z-lives-in-pair-of-cinematic-short-films/</guid></item><item><title><![CDATA[Twitter sues anti-hate speech group over ‘tens of millions of dollars’ in lost advertising]]></title><description><![CDATA[CCDH dismisses lawsuit for damages saying Elon Musk&rsquo;s X aims to &lsquo;bully us into silence&rsquo;Elon Musk&rsquo;s rebranded Twitter has accused an anti-hate speech group of costing the social media app &ldquo;tens of millions of dollars&rdquo; in revenues after advertisers paused spending on the platform, according to a lawsuit.A legal filing by the owner of X, the new name for Twitter as of last month, accuses the Center for Countering Digital Hate (CCDH) of hurting the business financ]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/twitter-sues-anti-hate-speech-group-over-tens-of-millions-of-dollars-in-lost-advertising/</link><pubDate>Wed, 02 Aug 2023 14:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/twitter-sues-anti-hate-speech-group-over-tens-of-millions-of-dollars-in-lost-advertising/</guid></item><item><title><![CDATA[For Gen Zers, brand purpose means helping us impact the world]]></title><description><![CDATA[The conventional tenants matter, but with Gen Z, &ldquo;access&rdquo; &ldquo;expression&rdquo; and &ldquo;enablement&rdquo; are dialed way up.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/for-gen-zers-brand-purpose-means-helping-us-impact-the-world/</link><pubDate>Wed, 02 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/for-gen-zers-brand-purpose-means-helping-us-impact-the-world/</guid></item><item><title><![CDATA[Behind Paw Patrol’s enduring appeal and upcoming movie]]></title><description><![CDATA[Spin Master&nbsp;CMO Jeremy Tucker joins the Marketer's Brief podcast to discuss Paw Patrol's new movie and the hot toys this holiday season.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-paw-patrols-enduring-appeal-and-upcoming-movie/</link><pubDate>Wed, 02 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-paw-patrols-enduring-appeal-and-upcoming-movie/</guid></item><item><title><![CDATA[Publicis Groupe's Profitero launches AI-powered retail analytics]]></title><description><![CDATA[Colgate-Palmolive among early users of Ask Profitero, which opens commerce data useful for offline marketing to simple voice queries.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/publicis-groupes-profitero-launches-ai-powered-retail-analytics/</link><pubDate>Wed, 02 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/publicis-groupes-profitero-launches-ai-powered-retail-analytics/</guid></item><item><title><![CDATA[Ad Age Best Places to Work 2024—last chance to enter]]></title><description><![CDATA[The annual Ad Age Best Places to Work program recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development. Will your company make the list? Registration deadline is Aug. 11.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-best-places-to-work-2024last-chance-to-enter/</link><pubDate>Wed, 02 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-best-places-to-work-2024last-chance-to-enter/</guid></item><item><title><![CDATA[7 ways ad agencies can market themselves better to win more clients]]></title><description><![CDATA[Experts offer tips for building your reputation with the press.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/7-ways-ad-agencies-can-market-themselves-better-to-win-more-clients/</link><pubDate>Wed, 02 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/7-ways-ad-agencies-can-market-themselves-better-to-win-more-clients/</guid></item><item><title><![CDATA[Treasure Cave celebrates its funky blue cheese with the dankest of musicals]]></title><description><![CDATA[Carmichael Lynch and director Andreas Nilsson stage an offbeat singalong for campaign that includes new packaging.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/treasure-cave-celebrates-its-funky-blue-cheese-with-the-dankest-of-musicals/</link><pubDate>Tue, 01 Aug 2023 21:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/treasure-cave-celebrates-its-funky-blue-cheese-with-the-dankest-of-musicals/</guid></item><item><title><![CDATA[Molson Coors boosting marketing spend by $100 million to capitalize on gains made against Bud Light]]></title><description><![CDATA[Retail shelf space and tap handles increase as Coors Light, Miller Lite see double-digit volume increases in second quarter.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/molson-coors-boosting-marketing-spend-by-100-million-to-capitalize-on-gains-made-against-bud-light/</link><pubDate>Tue, 01 Aug 2023 21:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/molson-coors-boosting-marketing-spend-by-100-million-to-capitalize-on-gains-made-against-bud-light/</guid></item><item><title><![CDATA[Super Bowl's Nickelodeon broadcast will allow in-game marketers to run different ads]]></title><description><![CDATA[First-ever simulcast of Big Game will give advertisers options.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowls-nickelodeon-broadcast-will-allow-in-game-marketers-to-run-different-ads/</link><pubDate>Tue, 01 Aug 2023 21:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowls-nickelodeon-broadcast-will-allow-in-game-marketers-to-run-different-ads/</guid></item><item><title><![CDATA[Super Bowl's Nickelodeon alternate broadcast will allow marketers to air different ads]]></title><description><![CDATA[First-ever simulcast of Big Game will give advertisers options.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/super-bowls-nickelodeon-alternate-broadcast-will-allow-marketers-to-air-different-ads/</link><pubDate>Tue, 01 Aug 2023 21:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/super-bowls-nickelodeon-alternate-broadcast-will-allow-marketers-to-air-different-ads/</guid></item><item><title><![CDATA[Taco Bell sued for false advertising of its Mexican Pizza and Crunchwraps]]></title><description><![CDATA[The lawsuit against Taco Bell points to photos of the chain&lsquo;s advertising and photos posted by customers online.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-sued-for-false-advertising-of-its-mexican-pizza-and-crunchwraps/</link><pubDate>Tue, 01 Aug 2023 17:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-sued-for-false-advertising-of-its-mexican-pizza-and-crunchwraps/</guid></item><item><title><![CDATA[Watch the newest commercials from Hyundai, Nike, Maestro Dobel Tequila and more]]></title><description><![CDATA[Spanish pro golfer Jon Rahm stars in the latest from Maestro Dobel Tequila.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hyundai-nike-maestro-dobel-tequila-and-more/</link><pubDate>Tue, 01 Aug 2023 16:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hyundai-nike-maestro-dobel-tequila-and-more/</guid></item><item><title><![CDATA[The Farmer’s Dog follows up Super Bowl hit with magic-themed campaign]]></title><description><![CDATA[A new in-house spot says there&rsquo;s nothing supernatural about improving your dog&rsquo;s health.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-farmers-dog-follows-up-super-bowl-hit-with-magic-themed-campaign/</link><pubDate>Tue, 01 Aug 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-farmers-dog-follows-up-super-bowl-hit-with-magic-themed-campaign/</guid></item><item><title><![CDATA[Former Droga5 CEO Andrew Essex named senior managing partner at consulting giant TCS]]></title><description><![CDATA[Essex will help lead the company's digital services arm TCS Interactive.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-senior-managing-partner-at-consulting-giant-tcs/</link><pubDate>Tue, 01 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-senior-managing-partner-at-consulting-giant-tcs/</guid></item><item><title><![CDATA[Former Droga5 CEO Andrew Essex named senior managing director at consulting giant TCS]]></title><description><![CDATA[Essex will help lead the company's digital services arm TCS Interactive.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-senior-managing-director-at-consulting-giant-tcs/</link><pubDate>Tue, 01 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-senior-managing-director-at-consulting-giant-tcs/</guid></item><item><title><![CDATA[Former Droga5 CEO Andrew Essex named managing director at consulting giant TCS]]></title><description><![CDATA[Essex will be lead the company's digital services arm TCS Interactive.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-managing-director-at-consulting-giant-tcs/</link><pubDate>Tue, 01 Aug 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/former-droga5-ceo-andrew-essex-named-managing-director-at-consulting-giant-tcs/</guid></item><item><title><![CDATA[Free The Work asks commercial directors about equity obstacles in production]]></title><description><![CDATA[The second annual Director Census expands its scope to include issues such as payment for pitches.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/free-the-work-asks-commercial-directors-about-equity-obstacles-in-production/</link><pubDate>Tue, 01 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/free-the-work-asks-commercial-directors-about-equity-obstacles-in-production/</guid></item><item><title><![CDATA[Accessible business events—how to provide equal treatment for all people with disabilities]]></title><description><![CDATA[Organizers must conduct proper research to meet the requirements of the Americans with Disabilities Act.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/accessible-business-eventshow-to-provide-equal-treatment-for-all-people-with-disabilities/</link><pubDate>Tue, 01 Aug 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/accessible-business-eventshow-to-provide-equal-treatment-for-all-people-with-disabilities/</guid></item><item><title><![CDATA[Pereira O’Dell recruits executive creative director from Meta]]></title><description><![CDATA[As global creative product lead, Juliana Constantino was pivotal in connecting brands with creators at Instagram.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pereira-odell-recruits-executive-creative-director-from-meta/</link><pubDate>Tue, 01 Aug 2023 11:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pereira-odell-recruits-executive-creative-director-from-meta/</guid></item><item><title><![CDATA[Behind the rise of Poppi—a gut health soda taking on Coke and Pepsi]]></title><description><![CDATA[A &ldquo;Shark Tank&rdquo; deal accelerated Poppi&rsquo;s maturity; social media helps sales and marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-the-rise-of-poppia-gut-health-soda-taking-on-coke-and-pepsi/</link><pubDate>Tue, 01 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-the-rise-of-poppia-gut-health-soda-taking-on-coke-and-pepsi/</guid></item><item><title><![CDATA[Audio ads outperform video for attention and brand recall, Dentsu study finds]]></title><description><![CDATA[Amazon, Audacy, Cumulus, iHeartRadio, Spotify and SXM Media participated in agency-led research.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/audio-ads-outperform-video-for-attention-and-brand-recall-dentsu-study-finds/</link><pubDate>Tue, 01 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/audio-ads-outperform-video-for-attention-and-brand-recall-dentsu-study-finds/</guid></item><item><title><![CDATA[AI jobs in marketing—the future of the new titles at brands and agencies]]></title><description><![CDATA[On the heels of Coca-Cola creating a generative AI position, the ad industry evaluates whether the role is necessary.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ai-jobs-in-marketingthe-future-of-the-new-titles-at-brands-and-agencies/</link><pubDate>Tue, 01 Aug 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ai-jobs-in-marketingthe-future-of-the-new-titles-at-brands-and-agencies/</guid></item><item><title><![CDATA[Ad Age and Meta present The List 2023]]></title><description><![CDATA[Ad Age and Meta announce The List 2023&mdash;the select group of advertising, marketing and media insiders charged with tackling the biggest challenges facing the industry.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-and-meta-present-the-list-2023/</link><pubDate>Mon, 31 Jul 2023 22:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-and-meta-present-the-list-2023/</guid></item><item><title><![CDATA[MrBeast sues his food delivery partner over ‘inedible’ burgers]]></title><description><![CDATA[The YouTube star alleges&nbsp;Virtual Dining Concepts&nbsp;sacrificed quality in bid for rapid expansion.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mrbeast-sues-his-food-delivery-partner-over-inedible-burgers/</link><pubDate>Mon, 31 Jul 2023 22:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mrbeast-sues-his-food-delivery-partner-over-inedible-burgers/</guid></item><item><title><![CDATA[How data is promising to drive winning EV marketing and sales conversions]]></title><description><![CDATA[In an increasingly dynamic electric vehicle landscape, auto marketers must depend on real-time data about their customers to come out ahead.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-data-is-promising-to-drive-winning-ev-marketing-and-sales-conversions/</link><pubDate>Mon, 31 Jul 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-data-is-promising-to-drive-winning-ev-marketing-and-sales-conversions/</guid></item><item><title><![CDATA[Watch the newest commercials from Dove, Amazon Prime Video, Straight Talk Wireless and more]]></title><description><![CDATA[A cartoon comedian helps Straight Talk Wireless hype its new Multiline plan.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-dove-amazon-prime-video-straight-talk-wireless-and-more/</link><pubDate>Mon, 31 Jul 2023 18:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-dove-amazon-prime-video-straight-talk-wireless-and-more/</guid></item><item><title><![CDATA[VW used AI to reunite singer Elis Regina with her Grammy-winning daughter]]></title><description><![CDATA[The striking duet, orchestrated by AlmapBBDO, immediately went viral&mdash;but has also led to ethical questions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/vw-used-ai-to-reunite-singer-elis-regina-with-her-grammy-winning-daughter/</link><pubDate>Mon, 31 Jul 2023 18:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/vw-used-ai-to-reunite-singer-elis-regina-with-her-grammy-winning-daughter/</guid></item><item><title><![CDATA[Martyn Sibley on connecting brands with disabled influencers at Purple Goat]]></title><description><![CDATA[The co-founder and CEO writes about launching the London-based global marketing agency.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/martyn-sibley-on-connecting-brands-with-disabled-influencers-at-purple-goat/</link><pubDate>Mon, 31 Jul 2023 17:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/martyn-sibley-on-connecting-brands-with-disabled-influencers-at-purple-goat/</guid></item><item><title><![CDATA[Why fast food customers want more kiosks]]></title><description><![CDATA[And other restaurant ordering insights as customers value personalization and loyalty program integrations.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-fast-food-customers-want-more-kiosks/</link><pubDate>Mon, 31 Jul 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-fast-food-customers-want-more-kiosks/</guid></item><item><title><![CDATA[Warner Bros. Discovery restructures ad sales team as close of upfront nears]]></title><description><![CDATA[Agency-oriented reshuffle&nbsp;anticipated to take effect by Labor Day.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-restructures-ad-sales-team-as-close-of-upfront-nears/</link><pubDate>Mon, 31 Jul 2023 15:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/warner-bros-discovery-restructures-ad-sales-team-as-close-of-upfront-nears/</guid></item><item><title><![CDATA[Dessert brand revives ’90s craze, Magic Eye illusions, to bring back ’90s product]]></title><description><![CDATA[VCCP London worked with the Magic Eye originators in Boston on a very &rsquo;90s campaign.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dessert-brand-revives-90s-craze-magic-eye-illusions-to-bring-back-90s-product/</link><pubDate>Mon, 31 Jul 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dessert-brand-revives-90s-craze-magic-eye-illusions-to-bring-back-90s-product/</guid></item><item><title><![CDATA[Sports betting advertising—how marketers can appeal to a divided gambling audience]]></title><description><![CDATA[While the US remains deeply split, betting is on a hot streak.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sports-betting-advertisinghow-marketers-can-appeal-to-a-divided-gambling-audience/</link><pubDate>Mon, 31 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sports-betting-advertisinghow-marketers-can-appeal-to-a-divided-gambling-audience/</guid></item><item><title><![CDATA[Back-to-school marketing—everything brands need to know this season]]></title><description><![CDATA[Marketers are offering more promotions this back-to-school season as consumers worry about higher prices.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/back-to-school-marketingeverything-brands-need-to-know-this-season/</link><pubDate>Mon, 31 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/back-to-school-marketingeverything-brands-need-to-know-this-season/</guid></item><item><title><![CDATA[Advertising Salary Guide—why performance marketing jobs are critical]]></title><description><![CDATA[Even as the ad industry lays off employees, there are some protected pockets of specialties, and performance marketing is one of them.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertising-salary-guidewhy-performance-marketing-jobs-are-critical/</link><pubDate>Mon, 31 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertising-salary-guidewhy-performance-marketing-jobs-are-critical/</guid></item><item><title><![CDATA[Tony Linforth-Hall obituary]]></title><description><![CDATA[My friend Tony Linforth-Hall, who has died aged 77 of Hodgkin lymphoma, used his advertising skills to promote two very different causes: the Social Democratic party; and walking football, the increasingly popular sport for the over-50s, which he credited with prolonging his life.Tony started playing walking football at Millwall FC, south-east London, on retiring from his advertising career. After his cancer diagnosis in 2016, he was among the original &ldquo;Undefeatables&rdquo;, whose stories]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tony-linforth-hall-obituary/</link><pubDate>Sun, 30 Jul 2023 17:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tony-linforth-hall-obituary/</guid></item><item><title><![CDATA[Microsoft ad spending tumbled 40% in latest fiscal year]]></title><description><![CDATA[Fresh stats and facts on marketers and advertising, drawing on insights from Ad Age Datacenter.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/microsoft-ad-spending-tumbled-40-in-latest-fiscal-year/</link><pubDate>Fri, 28 Jul 2023 21:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/microsoft-ad-spending-tumbled-40-in-latest-fiscal-year/</guid></item><item><title><![CDATA[Procter &amp; Gamble hikes ad spending $453 million in latest strong sign for media]]></title><description><![CDATA[Upside surprises by Google and Meta&mdash;plus L'Or&eacute;al, Unilever, Verizon and T-Mobile reporting hikes&mdash;show media strength despite TV woes.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/procter-amp-gamble-hikes-ad-spending-453-million-in-latest-strong-sign-for-media/</link><pubDate>Fri, 28 Jul 2023 18:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/procter-amp-gamble-hikes-ad-spending-453-million-in-latest-strong-sign-for-media/</guid></item><item><title><![CDATA[Shark Week’s top advertisers—and more from iSpot, Kantar, Amazon, Nike: Datacenter Weekly]]></title><description><![CDATA[Also, macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/shark-weeks-top-advertisersand-more-from-ispot-kantar-amazon-nike-datacenter-weekly/</link><pubDate>Fri, 28 Jul 2023 17:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/shark-weeks-top-advertisersand-more-from-ispot-kantar-amazon-nike-datacenter-weekly/</guid></item><item><title><![CDATA[Watch the newest commercials from Samsung, MLB, Empress 1908 Gin and more]]></title><description><![CDATA[Major League Baseball says, &ldquo;The game has changed, and fans are saying, &lsquo;Oh yeahhhh.&rsquo;&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-samsung-mlb-empress-1908-gin-and-more/</link><pubDate>Fri, 28 Jul 2023 16:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-samsung-mlb-empress-1908-gin-and-more/</guid></item><item><title><![CDATA[Liquid Death’s latest taste test pits the brand against back sweat]]></title><description><![CDATA[The gnarly third installment of the taste-test series stars Zach Holmes of &lsquo;Jackass&rsquo; fame.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/liquid-deaths-latest-taste-test-pits-the-brand-against-back-sweat/</link><pubDate>Fri, 28 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/liquid-deaths-latest-taste-test-pits-the-brand-against-back-sweat/</guid></item><item><title><![CDATA[Black media is being hurt by agency blocklists—how Group Black and DoubleVerify plan to fix it]]></title><description><![CDATA[The partnership focuses on educating advertisers to reduce the impact of blocklists and site misclassification of Black creators.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/black-media-is-being-hurt-by-agency-blocklistshow-group-black-and-doubleverify-plan-to-fix-it/</link><pubDate>Fri, 28 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/black-media-is-being-hurt-by-agency-blocklistshow-group-black-and-doubleverify-plan-to-fix-it/</guid></item><item><title><![CDATA[Threads and marketers—how to post, get discovered and prepare for app evolution]]></title><description><![CDATA[Test, learn, iterate and repeat.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/threads-and-marketershow-to-post-get-discovered-and-prepare-for-app-evolution/</link><pubDate>Fri, 28 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/threads-and-marketershow-to-post-get-discovered-and-prepare-for-app-evolution/</guid></item><item><title><![CDATA[How Major League Cricket is making a play for America]]></title><description><![CDATA[Inaugural season is a hit with South Asian expats.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-major-league-cricket-is-making-a-play-for-america/</link><pubDate>Fri, 28 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-major-league-cricket-is-making-a-play-for-america/</guid></item><item><title><![CDATA[Verizon covers the cost of YouTube&rsquo;s 'NFL Sunday Ticket' in new campaign]]></title><description><![CDATA[Buffalo Bills quarterback Josh Allen stars in the spots from Ogilvy.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/verizon-covers-the-cost-of-youtubersquos-nfl-sunday-ticket-in-new-campaign/</link><pubDate>Thu, 27 Jul 2023 20:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/verizon-covers-the-cost-of-youtubersquos-nfl-sunday-ticket-in-new-campaign/</guid></item><item><title><![CDATA[Meta downplays Threads in favor of AI, metaverse investments]]></title><description><![CDATA[The tech giant is not backing down from virtual worlds, despite mounting losses and investor confusion.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-downplays-threads-in-favor-of-ai-metaverse-investments/</link><pubDate>Thu, 27 Jul 2023 19:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-downplays-threads-in-favor-of-ai-metaverse-investments/</guid></item><item><title><![CDATA[Creator marketing news and trends—Paris Hilton teams up with Mschf and Crocs, TikTok launches text posts]]></title><description><![CDATA[The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsparis-hilton-teams-up-with-mschf-and-crocs-tiktok-launches-text-posts/</link><pubDate>Thu, 27 Jul 2023 17:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsparis-hilton-teams-up-with-mschf-and-crocs-tiktok-launches-text-posts/</guid></item><item><title><![CDATA[Watch the newest commercials from Paramount+, Walgreens, ZipRecruiter and more]]></title><description><![CDATA[ZipRecruiter shows how its &ldquo;Invite to Apply&rdquo; function works.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-paramount-walgreens-ziprecruiter-and-more/</link><pubDate>Thu, 27 Jul 2023 17:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-paramount-walgreens-ziprecruiter-and-more/</guid></item><item><title><![CDATA[Comcast profit beats expectations even as TV subscribers vanish]]></title><description><![CDATA[Results at the media and telecom conglomerate showed a disparity in trajectories among the various units.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/comcast-profit-beats-expectations-even-as-tv-subscribers-vanish/</link><pubDate>Thu, 27 Jul 2023 16:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/comcast-profit-beats-expectations-even-as-tv-subscribers-vanish/</guid></item><item><title><![CDATA[See Maker&rsquo;s Mark's first ad from Leo Burnett as brand tries to grow global image]]></title><description><![CDATA[&ldquo;They Say&rdquo; highlights defying convention as the whiskey brand looks to raise its international profile.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-makerrsquos-marks-first-ad-from-leo-burnett-as-brand-tries-to-grow-global-image/</link><pubDate>Thu, 27 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-makerrsquos-marks-first-ad-from-leo-burnett-as-brand-tries-to-grow-global-image/</guid></item><item><title><![CDATA[How Pepsi is challenging the rum and Coke]]></title><description><![CDATA[&ldquo;Better with Pepsi&rdquo; campaign features rum-label Pepsi logos.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-pepsi-is-challenging-the-rum-and-coke/</link><pubDate>Thu, 27 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-pepsi-is-challenging-the-rum-and-coke/</guid></item><item><title><![CDATA[Nielsen rival iSpot.tv hires Leslie Wood as chief research officer]]></title><description><![CDATA[Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-rival-ispottv-hires-leslie-wood-as-chief-research-officer/</link><pubDate>Thu, 27 Jul 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-rival-ispottv-hires-leslie-wood-as-chief-research-officer/</guid></item><item><title><![CDATA[Amazon tops Kantar’s new Brand Inclusion Index]]></title><description><![CDATA[Report found that the majority of consumers have experienced recent discrimination.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-tops-kantars-new-brand-inclusion-index/</link><pubDate>Thu, 27 Jul 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-tops-kantars-new-brand-inclusion-index/</guid></item><item><title><![CDATA[McDonald&rsquo;s developing new store format called CosMc's]]></title><description><![CDATA[The fast food chain expects to test the new stores&nbsp;in some markets starting early next year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mcdonaldrsquos-developing-new-store-format-called-cosmcs/</link><pubDate>Thu, 27 Jul 2023 13:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mcdonaldrsquos-developing-new-store-format-called-cosmcs/</guid></item><item><title><![CDATA[R/GA launches fractional work program for agency alumni]]></title><description><![CDATA[The Associates program promises a minimum of 20 weeks of work a year to former R/GA employees and freelancers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/rga-launches-fractional-work-program-for-agency-alumni/</link><pubDate>Thu, 27 Jul 2023 12:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/rga-launches-fractional-work-program-for-agency-alumni/</guid></item><item><title><![CDATA[Why some DTC brands prefer Threads over Twitter]]></title><description><![CDATA[App now known as X still isn't catching on with these brands, who have gravitated to the new Meta app.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-some-dtc-brands-prefer-threads-over-twitter/</link><pubDate>Thu, 27 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-some-dtc-brands-prefer-threads-over-twitter/</guid></item><item><title><![CDATA[The top 5 'Barbie' brand collabs we didn&rsquo;t see coming]]></title><description><![CDATA[From a goliath doll to Ken on Bumble&mdash;the summer of Barbie has featured multiple surprise brand moves.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-top-5-barbie-brand-collabs-we-didnrsquot-see-coming/</link><pubDate>Thu, 27 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-top-5-barbie-brand-collabs-we-didnrsquot-see-coming/</guid></item><item><title><![CDATA[Latino marketing—how brands can regain the trust of a $2 trillion market]]></title><description><![CDATA[2023 Hispanic Sentiment Survey finds big brands are failing to play a significant role in Hispanics&rsquo; journey of progress.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/latino-marketinghow-brands-can-regain-the-trust-of-a-2-trillion-market/</link><pubDate>Thu, 27 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/latino-marketinghow-brands-can-regain-the-trust-of-a-2-trillion-market/</guid></item><item><title><![CDATA[Jell-O rebrands to attract younger parents and kids]]></title><description><![CDATA[The gelatin and pudding brand&rsquo;s last update was in 2013.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jell-o-rebrands-to-attract-younger-parents-and-kids/</link><pubDate>Thu, 27 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jell-o-rebrands-to-attract-younger-parents-and-kids/</guid></item><item><title><![CDATA[Introducing the 2023 Small Agency of the Year Awards winners]]></title><description><![CDATA[A definitive guide to judging, submissions and winners of Ad Age&rsquo;s 2023 Small Agency of the Year Conference and Awards.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/introducing-the-2023-small-agency-of-the-year-awards-winners/</link><pubDate>Thu, 27 Jul 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/introducing-the-2023-small-agency-of-the-year-awards-winners/</guid></item><item><title><![CDATA[Connelly Partners gave Gorton's Seafood a youth-focused facelift via TikTok]]></title><description><![CDATA[Gorton&rsquo;s launched an AR filter enabling users to catch its fish in their mouths.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/connelly-partners-gave-gortons-seafood-a-youth-focused-facelift-via-tiktok/</link><pubDate>Thu, 27 Jul 2023 11:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/connelly-partners-gave-gortons-seafood-a-youth-focused-facelift-via-tiktok/</guid></item><item><title><![CDATA[Why Pulp+Wire is a ‘dream’ agency]]></title><description><![CDATA[Pulp+Wire recognizes the value of giving back to its community.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-pulpwire-is-a-dream-agency/</link><pubDate>Thu, 27 Jul 2023 11:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-pulpwire-is-a-dream-agency/</guid></item><item><title><![CDATA[OddCommon values employee mental health]]></title><description><![CDATA[OddCommon has mandatory PTO for its employees.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/oddcommon-values-employee-mental-health/</link><pubDate>Thu, 27 Jul 2023 11:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/oddcommon-values-employee-mental-health/</guid></item><item><title><![CDATA[The Variable’s ‘Protest Plushie’ gave anti-choice politicians wombs of their own]]></title><description><![CDATA[The protest in the form of a plushie was distributed to activist groups supporting reproductive rights, as well as legislators on both sides of the aisle.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-variables-protest-plushie-gave-anti-choice-politicians-wombs-of-their-own/</link><pubDate>Thu, 27 Jul 2023 11:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-variables-protest-plushie-gave-anti-choice-politicians-wombs-of-their-own/</guid></item><item><title><![CDATA[Terri &amp; Sandy&rsquo;s &lsquo;Strands for Trans&rsquo; continues its evolution]]></title><description><![CDATA[The effort notched 2 billion impressions in media despite a paid media budget of only $500.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/terri-amp-sandyrsquos-lsquostrands-for-transrsquo-continues-its-evolution/</link><pubDate>Thu, 27 Jul 2023 11:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/terri-amp-sandyrsquos-lsquostrands-for-transrsquo-continues-its-evolution/</guid></item><item><title><![CDATA[Terri &amp; Sandy puts purpose to work for Barba, Aspercreme&mdash;and even Santa]]></title><description><![CDATA[For the 2022 holidays, the agency decided to skip the usual greeting card and instead prepare a children&rsquo;s book called &ldquo;Santa&rsquo;s Slay.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/terri-amp-sandy-puts-purpose-to-work-for-barba-aspercrememdashand-even-santa/</link><pubDate>Thu, 27 Jul 2023 11:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/terri-amp-sandy-puts-purpose-to-work-for-barba-aspercrememdashand-even-santa/</guid></item><item><title><![CDATA[Activista sends the world a climate wake-up call]]></title><description><![CDATA[Agency's philosophy is &ldquo;Good simply isn&rsquo;t good enough anymore. If you want to stand out, you have to go further.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/activista-sends-the-world-a-climate-wake-up-call/</link><pubDate>Thu, 27 Jul 2023 11:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/activista-sends-the-world-a-climate-wake-up-call/</guid></item><item><title><![CDATA[Function Growth established itself as a plug-in agency to boost e-commerce for DTC brands]]></title><description><![CDATA[The agency helped Wellow, a compression sock company, post $5 million in revenue in its first year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/function-growth-established-itself-as-a-plug-in-agency-to-boost-e-commerce-for-dtc-brands/</link><pubDate>Thu, 27 Jul 2023 11:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/function-growth-established-itself-as-a-plug-in-agency-to-boost-e-commerce-for-dtc-brands/</guid></item><item><title><![CDATA[Fable.works makes creative that is fun and trippy]]></title><description><![CDATA[Legendary rock magazine Creem tapped the small agency to help it relaunch after a 33-year hiatus.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fableworks-makes-creative-that-is-fun-and-trippy/</link><pubDate>Thu, 27 Jul 2023 11:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fableworks-makes-creative-that-is-fun-and-trippy/</guid></item><item><title><![CDATA[Kristin Van Note brings common sense and reality to creative at Joan]]></title><description><![CDATA[Van Note also led the global transformation of eBay, which released its first brand campaign in three years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/kristin-van-note-brings-common-sense-and-reality-to-creative-at-joan/</link><pubDate>Thu, 27 Jul 2023 11:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/kristin-van-note-brings-common-sense-and-reality-to-creative-at-joan/</guid></item><item><title><![CDATA[Jetting off to the sun? The adverts are selling you a ticket to climate disaster | Andrew Simms]]></title><description><![CDATA[Airlines have missed 98% of their previous environmental targets yet they keep pushing to persuade more people to flyEven with lethal wildfires licking around southern Europe&rsquo;s holiday hotspots, airlines such as Ryanair are still flying people towards the flames. Aviation, dubbed &ldquo;the fastest way to fry the planet&rsquo; by environmental campaigners, due to its high carbon emissions, is back as our default means of getting away. But our chosen means of transport, flying, incrementall]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/jetting-off-to-the-sun-the-adverts-are-selling-you-a-ticket-to-climate-disaster-andrew-simms/</link><pubDate>Thu, 27 Jul 2023 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/jetting-off-to-the-sun-the-adverts-are-selling-you-a-ticket-to-climate-disaster-andrew-simms/</guid></item><item><title><![CDATA[Meta has strong second quarter behind Reels, layoffs]]></title><description><![CDATA[The company is betting on Reels to draw more attention to its social networks.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-has-strong-second-quarter-behind-reels-layoffs/</link><pubDate>Thu, 27 Jul 2023 00:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-has-strong-second-quarter-behind-reels-layoffs/</guid></item><item><title><![CDATA[Gut's Anselmo Ramos explains how to go 'from zero to best' agency in 5 years]]></title><description><![CDATA[Founder of Cannes Independent Network of the Year shares secrets with small agencies.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/guts-anselmo-ramos-explains-how-to-go-from-zero-to-best-agency-in-5-years/</link><pubDate>Wed, 26 Jul 2023 21:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/guts-anselmo-ramos-explains-how-to-go-from-zero-to-best-agency-in-5-years/</guid></item><item><title><![CDATA[Dentsu strikes AI deal with Microsoft to expand employee access to the tech]]></title><description><![CDATA[The partnership has already produced specialized platforms like Merkle GenCX.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dentsu-strikes-ai-deal-with-microsoft-to-expand-employee-access-to-the-tech/</link><pubDate>Wed, 26 Jul 2023 19:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dentsu-strikes-ai-deal-with-microsoft-to-expand-employee-access-to-the-tech/</guid></item><item><title><![CDATA[What advertisers should know about the SAG-AFTRA strike]]></title><description><![CDATA[As two Hollywood unions now feud with studios, upfront negotiations continue.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/what-advertisers-should-know-about-the-sag-aftra-strike/</link><pubDate>Wed, 26 Jul 2023 18:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/what-advertisers-should-know-about-the-sag-aftra-strike/</guid></item><item><title><![CDATA[How Toyota and Chevrolet are advertising their 'Blue Beetle' and 'Barbie' cameos]]></title><description><![CDATA[&ldquo;Blue Beetle&rdquo; premieres in theaters on Aug. 18, following the &ldquo;Barbie&rdquo; premiere in July.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-toyota-and-chevrolet-are-advertising-their-blue-beetle-and-barbie-cameos/</link><pubDate>Wed, 26 Jul 2023 18:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-toyota-and-chevrolet-are-advertising-their-blue-beetle-and-barbie-cameos/</guid></item><item><title><![CDATA[Expedia and Kim Gehrig tell fun, loopy travel story from luggage’s point of view]]></title><description><![CDATA[Wieden+Kennedy campaign for One Key program also includes witty :15s about trips that sometimes get a little rocky.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/expedia-and-kim-gehrig-tell-fun-loopy-travel-story-from-luggages-point-of-view/</link><pubDate>Wed, 26 Jul 2023 18:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/expedia-and-kim-gehrig-tell-fun-loopy-travel-story-from-luggages-point-of-view/</guid></item><item><title><![CDATA[Yorkshire Water ad ridiculed over clips of Herefordshire and Russian bar]]></title><description><![CDATA[Video withdrawn but not before questions raised over competency at beleaguered utility companyThe advert for Yorkshire Water made what appeared to be Yorkshire look wonderful: beautiful, sweeping countryside and smiling, friendly local people, some in a car and others enjoying their downtime in a pub.But the countryside was not the Yorkshire Dales but the Malvern Hills. The car was left-hand drive and in Ukraine. The chances of getting a pint of Landlord from the pub would seem remote, given it]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/yorkshire-water-ad-ridiculed-over-clips-of-herefordshire-and-russian-bar/</link><pubDate>Wed, 26 Jul 2023 17:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/yorkshire-water-ad-ridiculed-over-clips-of-herefordshire-and-russian-bar/</guid></item><item><title><![CDATA[Watch the newest commercials from Progressive, Wayfair, Famous Footwear and more]]></title><description><![CDATA[Progressive&rsquo;s Dr. Rick character explains that ordering lunch &ldquo;can be so difficult for a young homeowner turning into their parents.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-progressive-wayfair-famous-footwear-and-more/</link><pubDate>Wed, 26 Jul 2023 16:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-progressive-wayfair-famous-footwear-and-more/</guid></item><item><title><![CDATA[Gap hires Mattel exec responsible for Barbie revival as CEO]]></title><description><![CDATA[Richard Dickson, the president and COO of Mattel, will join Gap Inc. next month as CEO.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gap-hires-mattel-exec-responsible-for-barbie-revival-as-ceo/</link><pubDate>Wed, 26 Jul 2023 15:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gap-hires-mattel-exec-responsible-for-barbie-revival-as-ceo/</guid></item><item><title><![CDATA[McCann Worldgroup wins Durex business in US and Europe]]></title><description><![CDATA[Havas retains account in other countries for Reckitt&rsquo;s Durex brand, which has minimal U.S. spending but is bigger in Europe.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mccann-worldgroup-wins-durex-business-in-us-and-europe/</link><pubDate>Wed, 26 Jul 2023 15:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mccann-worldgroup-wins-durex-business-in-us-and-europe/</guid></item><item><title><![CDATA[Apple celebrates dance in new global ‘Shot on iPhone’ OOH ads]]></title><description><![CDATA[Photographers in New York, Brazil, India and Ghana capture the energy and grace of movement on the iPhone 14 Pro.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-celebrates-dance-in-new-global-shot-on-iphone-ooh-ads/</link><pubDate>Wed, 26 Jul 2023 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-celebrates-dance-in-new-global-shot-on-iphone-ooh-ads/</guid></item><item><title><![CDATA[Young creatives and AI—why technology isn’t coming for our jobs]]></title><description><![CDATA[AI challenges us to be better, democratizes creativity itself and allows us to reach new creative heights.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/young-creatives-and-aiwhy-technology-isnt-coming-for-our-jobs/</link><pubDate>Wed, 26 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/young-creatives-and-aiwhy-technology-isnt-coming-for-our-jobs/</guid></item><item><title><![CDATA[The agency review logjam has broken—how experts see the rest of 2023]]></title><description><![CDATA[Consultants and agency executives discuss the new business pipeline for creative agencies and predict where it's heading.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-agency-review-logjam-has-brokenhow-experts-see-the-rest-of-2023/</link><pubDate>Wed, 26 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-agency-review-logjam-has-brokenhow-experts-see-the-rest-of-2023/</guid></item><item><title><![CDATA[Stellantis marketing VP on Twitter and Threads strategies and its ‘free market’ agency approach]]></title><description><![CDATA[Marissa Hunter, who oversees North American marketing for Jeep, Ram, Chrysler and Dodge, joins the Marketer&rsquo;s Brief podcast.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/stellantis-marketing-vp-on-twitter-and-threads-strategies-and-its-free-market-agency-approach/</link><pubDate>Wed, 26 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/stellantis-marketing-vp-on-twitter-and-threads-strategies-and-its-free-market-agency-approach/</guid></item><item><title><![CDATA[Anime and Gen Z—how Duolingo, Ikea and others are using Japanese cartoons to reach younger consumers]]></title><description><![CDATA[A growing number of brands are looking to connect with the demo&nbsp; through anime-inspired marketing content and brand collaborations.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/anime-and-gen-zhow-duolingo-ikea-and-others-are-using-japanese-cartoons-to-reach-younger-consumers/</link><pubDate>Wed, 26 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/anime-and-gen-zhow-duolingo-ikea-and-others-are-using-japanese-cartoons-to-reach-younger-consumers/</guid></item><item><title><![CDATA[Alphabet shares gain on revenue beat from Google search]]></title><description><![CDATA[Company&rsquo;s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/alphabet-shares-gain-on-revenue-beat-from-google-search/</link><pubDate>Wed, 26 Jul 2023 00:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/alphabet-shares-gain-on-revenue-beat-from-google-search/</guid></item><item><title><![CDATA[Snap’s sales forecast misses estimates on ad demand, shares fall]]></title><description><![CDATA[Snap, which develops the Snapchat social media app, has been significantly changing its advertising business.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/snaps-sales-forecast-misses-estimates-on-ad-demand-shares-fall/</link><pubDate>Tue, 25 Jul 2023 23:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/snaps-sales-forecast-misses-estimates-on-ad-demand-shares-fall/</guid></item><item><title><![CDATA[See Google’s video tribute to Megan Rapinoe]]></title><description><![CDATA[Google&rsquo;s Megan Rapinoe tribute to air during World Cup recognizes goals on and off the field.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-googles-video-tribute-to-megan-rapinoe/</link><pubDate>Tue, 25 Jul 2023 21:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-googles-video-tribute-to-megan-rapinoe/</guid></item><item><title><![CDATA[Out-of-home trade group OAAA names CMO as it looks to extend industry growth]]></title><description><![CDATA[As Julie Thompson becomes CMO, Jeff Jan and Kate Scanlan are promoted to new growth and marketing roles at the OOH trade group.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/out-of-home-trade-group-oaaa-names-cmo-as-it-looks-to-extend-industry-growth/</link><pubDate>Tue, 25 Jul 2023 20:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/out-of-home-trade-group-oaaa-names-cmo-as-it-looks-to-extend-industry-growth/</guid></item><item><title><![CDATA[Twitter's X rebrand draws responses from Wendy's, Oreo, Duolingo and more brands]]></title><description><![CDATA[Brands&rsquo; exhaustion from Elon Musk's decisions are starting to show.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/twitters-x-rebrand-draws-responses-from-wendys-oreo-duolingo-and-more-brands/</link><pubDate>Tue, 25 Jul 2023 20:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/twitters-x-rebrand-draws-responses-from-wendys-oreo-duolingo-and-more-brands/</guid></item><item><title><![CDATA[3 reasons why health marketers need insight into audience intention]]></title><description><![CDATA[New data-driven technologies can provide insights into audience intentions, reshaping health marketing and driving meaningful engagement.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/3-reasons-why-health-marketers-need-insight-into-audience-intention/</link><pubDate>Tue, 25 Jul 2023 20:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/3-reasons-why-health-marketers-need-insight-into-audience-intention/</guid></item><item><title><![CDATA[Twitter turning into X is a mistake, analysts and brand agencies say]]></title><description><![CDATA[Musk&rsquo;s move wiped out anywhere between $4 billion and $20 billion in value.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/twitter-turning-into-x-is-a-mistake-analysts-and-brand-agencies-say/</link><pubDate>Tue, 25 Jul 2023 19:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/twitter-turning-into-x-is-a-mistake-analysts-and-brand-agencies-say/</guid></item><item><title><![CDATA[Joe Burrow will promote Coca-Cola’s Bodyarmor]]></title><description><![CDATA[Burrow, who led the Cincinnati Bengals to a Super Bowl appearance in 2022, signed a multiyear endorsement deal with Bodyarmor.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/joe-burrow-will-promote-coca-colas-bodyarmor/</link><pubDate>Tue, 25 Jul 2023 18:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/joe-burrow-will-promote-coca-colas-bodyarmor/</guid></item><item><title><![CDATA[Chipotle uses Threads for National Avocado Day concert ticket giveaway]]></title><description><![CDATA[The sweepstakes on the Meta-owned platform comes amid Twitter's rebrand to X.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/chipotle-uses-threads-for-national-avocado-day-concert-ticket-giveaway/</link><pubDate>Tue, 25 Jul 2023 18:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/chipotle-uses-threads-for-national-avocado-day-concert-ticket-giveaway/</guid></item><item><title><![CDATA[Watch the newest commercials from Ally, Gran Centenario Tequila, Mercedes-Benz and more]]></title><description><![CDATA[Cristo Fern&aacute;ndez (Dani Rojas on &ldquo;Ted Lasso&rdquo;) stars in a spot for Gran Centenario Tequila.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-ally-gran-centenario-tequila-mercedes-benz-and-more/</link><pubDate>Tue, 25 Jul 2023 17:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-ally-gran-centenario-tequila-mercedes-benz-and-more/</guid></item><item><title><![CDATA[Gut hires DDB Chicago president as its first US CEO]]></title><description><![CDATA[Sandra Alfaro will begin her new role at Gut in September.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gut-hires-ddb-chicago-president-as-its-first-us-ceo/</link><pubDate>Tue, 25 Jul 2023 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gut-hires-ddb-chicago-president-as-its-first-us-ceo/</guid></item><item><title><![CDATA[PepsiCo, Instacart and Zappi on why consumers deserve a seat at the table during the creative process]]></title><description><![CDATA[Consumer feedback during the creative process helps brands design experiences that reflect what customers want, say Instacart, PepsiCo and Zappi at Cannes Lions.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsico-instacart-and-zappi-on-why-consumers-deserve-a-seat-at-the-table-during-the-creative-process/</link><pubDate>Tue, 25 Jul 2023 15:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsico-instacart-and-zappi-on-why-consumers-deserve-a-seat-at-the-table-during-the-creative-process/</guid></item><item><title><![CDATA[PepsiCo doubles down on HBCU sponsorship]]></title><description><![CDATA[Eight brands supporting multiple sports as Pepsi looks to widen HBCU recruitment pipeline through Southwestern Athletic Conference.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pepsico-doubles-down-on-hbcu-sponsorship/</link><pubDate>Tue, 25 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pepsico-doubles-down-on-hbcu-sponsorship/</guid></item><item><title><![CDATA[Terry Crews, as Camacho from ‘Idiocracy,’ filmed his colonoscopy for a cancer PSA]]></title><description><![CDATA[Super Serious and Maximum Effort team up for a sequel to last year&rsquo;s &lsquo;Lead From Behind&rsquo; video with Rob McElhenney and Ryan Reynolds.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/terry-crews-as-camacho-from-idiocracy-filmed-his-colonoscopy-for-a-cancer-psa/</link><pubDate>Tue, 25 Jul 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/terry-crews-as-camacho-from-idiocracy-filmed-his-colonoscopy-for-a-cancer-psa/</guid></item><item><title><![CDATA[Work-life balance—why creatives need hobbies and interests outside the office]]></title><description><![CDATA[How to revitalize your mind and spark new ideas.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/work-life-balancewhy-creatives-need-hobbies-and-interests-outside-the-office/</link><pubDate>Tue, 25 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/work-life-balancewhy-creatives-need-hobbies-and-interests-outside-the-office/</guid></item><item><title><![CDATA[Snoop Dogg launches ice cream line fronted by his Dr. Bombay Bored Ape NFT]]></title><description><![CDATA[The ice cream will be sold at Walmart, along with Snoop&rsquo;s cereal line.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/snoop-dogg-launches-ice-cream-line-fronted-by-his-dr-bombay-bored-ape-nft/</link><pubDate>Tue, 25 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/snoop-dogg-launches-ice-cream-line-fronted-by-his-dr-bombay-bored-ape-nft/</guid></item><item><title><![CDATA[Leo Burnett Chicago names co-president and chief operating officer]]></title><description><![CDATA[Liz Taylor was previously managing director of TBWA\Media Arts Lab London.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/leo-burnett-chicago-names-co-president-and-chief-operating-officer/</link><pubDate>Tue, 25 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/leo-burnett-chicago-names-co-president-and-chief-operating-officer/</guid></item><item><title><![CDATA[Mindshare’s Rachel Lowenstein on giving autistic creators ‘the stage to represent themselves’]]></title><description><![CDATA[The global head of inclusive innovation writes about the making of #AutisticOutLoud.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mindshares-rachel-lowenstein-on-giving-autistic-creators-the-stage-to-represent-themselves/</link><pubDate>Tue, 25 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mindshares-rachel-lowenstein-on-giving-autistic-creators-the-stage-to-represent-themselves/</guid></item><item><title><![CDATA[Meta, Google and Amazon see digital ad growth while YouTube CTV spend surges 31%]]></title><description><![CDATA[Tinuti shows leading platforms all grow spending for first time since 2021.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-google-and-amazon-see-digital-ad-growth-while-youtube-ctv-spend-surges-31/</link><pubDate>Tue, 25 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-google-and-amazon-see-digital-ad-growth-while-youtube-ctv-spend-surges-31/</guid></item><item><title><![CDATA[Watch the newest commercials from Geico, Cheetos, DoorDash and more]]></title><description><![CDATA[Soccer icon Carli Lloyd stars in a Geico commercial timed to the FIFA Women&rsquo;s World Cup.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-geico-cheetos-doordash-and-more/</link><pubDate>Mon, 24 Jul 2023 20:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-geico-cheetos-doordash-and-more/</guid></item><item><title><![CDATA[Cotton Incorporated puts creative account into review]]></title><description><![CDATA[Industry trade group has worked with DDB (now Adam&amp;EveDDB) for nearly 20 years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cotton-incorporated-puts-creative-account-into-review/</link><pubDate>Mon, 24 Jul 2023 19:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cotton-incorporated-puts-creative-account-into-review/</guid></item><item><title><![CDATA[Cotton Inc. puts creative account into review]]></title><description><![CDATA[Industry trade group has worked with DDB (now Adam&amp;EveDDB) for nearly 20 years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cotton-inc-puts-creative-account-into-review/</link><pubDate>Mon, 24 Jul 2023 19:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cotton-inc-puts-creative-account-into-review/</guid></item><item><title><![CDATA[Matthew McConaughey riffs on AI and how businesses are fueling its risks]]></title><description><![CDATA[Actor Matthew McConaughey spoke with Ad Age about his new AI-focused campaign with Salesforce.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/matthew-mcconaughey-riffs-on-ai-and-how-businesses-are-fueling-its-risks/</link><pubDate>Mon, 24 Jul 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/matthew-mcconaughey-riffs-on-ai-and-how-businesses-are-fueling-its-risks/</guid></item><item><title><![CDATA[Apple taps K-pop band NewJeans for ‘Shot on iPhone’ music video]]></title><description><![CDATA[Director Wooseok Shin uses features such as Action mode and Cinematic mode to capture frenetic dance routine.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-taps-k-pop-band-newjeans-for-shot-on-iphone-music-video/</link><pubDate>Mon, 24 Jul 2023 13:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-taps-k-pop-band-newjeans-for-shot-on-iphone-music-video/</guid></item><item><title><![CDATA[Why L'Or&eacute;al Paris chose Kendall Jenner as its new brand ambassador]]></title><description><![CDATA[Jenner became a lightning rod for 2017 Pepsi ad, but her overcoming the blowback is part of the point.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-loreacuteal-paris-chose-kendall-jenner-as-its-new-brand-ambassador/</link><pubDate>Mon, 24 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-loreacuteal-paris-chose-kendall-jenner-as-its-new-brand-ambassador/</guid></item><item><title><![CDATA[SMS marketing—how AI and data crackdowns are reviving the strategy]]></title><description><![CDATA[With better targeting and customization tools, text message marketing is becoming an effective, consent-based way to directly connect with customers.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sms-marketinghow-ai-and-data-crackdowns-are-reviving-the-strategy/</link><pubDate>Mon, 24 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sms-marketinghow-ai-and-data-crackdowns-are-reviving-the-strategy/</guid></item><item><title><![CDATA[GM's OnStar service takes on expanded tech role in new ads]]></title><description><![CDATA[The campaign launching Monday gives OnStar a new tagline &mdash; "Better Never Stops" &mdash; and promotes the brand as linking GM's safety, connectivity and entertainment features.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gms-onstar-service-takes-on-expanded-tech-role-in-new-ads/</link><pubDate>Mon, 24 Jul 2023 06:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gms-onstar-service-takes-on-expanded-tech-role-in-new-ads/</guid></item><item><title><![CDATA[Twitter to change logo and get rid of the bird, Musk says]]></title><description><![CDATA[The platform still has a brand toolkit page on its website calling the light-blue bird its &ldquo;most recognizable asset.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/twitter-to-change-logo-and-get-rid-of-the-bird-musk-says/</link><pubDate>Mon, 24 Jul 2023 01:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/twitter-to-change-logo-and-get-rid-of-the-bird-musk-says/</guid></item><item><title><![CDATA[The ad industry gets in on the ‘Barbie’ craze]]></title><description><![CDATA[From memes to parodies, the industry is feeling Barbiemania.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-ad-industry-gets-in-on-the-barbie-craze/</link><pubDate>Fri, 21 Jul 2023 21:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-ad-industry-gets-in-on-the-barbie-craze/</guid></item><item><title><![CDATA[Space Invaders’ return to New York is heralded in an AR out-of-home campaign]]></title><description><![CDATA[Google&rsquo;s partnership with Taito and Unit9 transforms the city into an augmented-reality playground on Outfront Media signs.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/space-invaders-return-to-new-york-is-heralded-in-an-ar-out-of-home-campaign/</link><pubDate>Fri, 21 Jul 2023 21:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/space-invaders-return-to-new-york-is-heralded-in-an-ar-out-of-home-campaign/</guid></item><item><title><![CDATA[Nielsen x Comcast data deal, plus the latest from Publicis, Magna, Netflix: Datacenter Weekly]]></title><description><![CDATA[Also: macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-x-comcast-data-deal-plus-the-latest-from-publicis-magna-netflix-datacenter-weekly/</link><pubDate>Fri, 21 Jul 2023 18:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-x-comcast-data-deal-plus-the-latest-from-publicis-magna-netflix-datacenter-weekly/</guid></item><item><title><![CDATA[Nielsen x Comcast data deal, plus the latest from Publicis, IPG, Magna, Netflix: Datacenter Weekly]]></title><description><![CDATA[Also: macroeconomic news in a nutshell.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-x-comcast-data-deal-plus-the-latest-from-publicis-ipg-magna-netflix-datacenter-weekly/</link><pubDate>Fri, 21 Jul 2023 18:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-x-comcast-data-deal-plus-the-latest-from-publicis-ipg-magna-netflix-datacenter-weekly/</guid></item><item><title><![CDATA[Duolingo embraces 'Barbie' movie cameo with new ad]]></title><description><![CDATA[Language learning app Duolingo&rsquo;s new ad will run in theaters ahead of the hotly-anticipated &ldquo;Barbie.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/duolingo-embraces-barbie-movie-cameo-with-new-ad/</link><pubDate>Fri, 21 Jul 2023 17:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/duolingo-embraces-barbie-movie-cameo-with-new-ad/</guid></item><item><title><![CDATA[IPG cuts full-year guidance after second consecutive quarter of declining revenue]]></title><description><![CDATA[IPG's CEO cites issues in tech and telecom sectors and digital agencies as having significant impact on results.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ipg-cuts-full-year-guidance-after-second-consecutive-quarter-of-declining-revenue/</link><pubDate>Fri, 21 Jul 2023 17:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ipg-cuts-full-year-guidance-after-second-consecutive-quarter-of-declining-revenue/</guid></item><item><title><![CDATA[Watch the newest commercials from Meow Mix, BritBox, Peacock and more]]></title><description><![CDATA[A group of dancing cat puppets perform &ldquo;Wet Your Whiskers,&rdquo; a remix of the Meow Mix jingle&mdash;and JC Chasez of NSYNC joins in too.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-meow-mix-britbox-peacock-and-more/</link><pubDate>Fri, 21 Jul 2023 15:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-meow-mix-britbox-peacock-and-more/</guid></item><item><title><![CDATA[Meta, Amazon among companies to unveil AI safeguards after Biden’s warning]]></title><description><![CDATA[Under the agreement, companies will put new artificial intelligence systems through internal and external testing before their release.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/meta-amazon-among-companies-to-unveil-ai-safeguards-after-bidens-warning/</link><pubDate>Fri, 21 Jul 2023 15:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/meta-amazon-among-companies-to-unveil-ai-safeguards-after-bidens-warning/</guid></item><item><title><![CDATA[DTC period care brand August looks to expand its retail presence with first marketing hire]]></title><description><![CDATA[Diane Lewis, August&rsquo;s first marketing hire, was selected to help the brand take up more shelf space across the U.S.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dtc-period-care-brand-august-looks-to-expand-its-retail-presence-with-first-marketing-hire/</link><pubDate>Fri, 21 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dtc-period-care-brand-august-looks-to-expand-its-retail-presence-with-first-marketing-hire/</guid></item><item><title><![CDATA[Apple's 'Underdogs' return for a high-speed chase]]></title><description><![CDATA[Apple&rsquo;s lauded Smuggler-produced storyline continues with security-themed entry.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apples-underdogs-return-for-a-high-speed-chase/</link><pubDate>Thu, 20 Jul 2023 23:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apples-underdogs-return-for-a-high-speed-chase/</guid></item><item><title><![CDATA[Carvana to launch new celebrity campaign yet remains cautious toward advertising]]></title><description><![CDATA[The used car brand has had to cut back on its ad budget in order to stave off losses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/carvana-to-launch-new-celebrity-campaign-yet-remains-cautious-toward-advertising/</link><pubDate>Thu, 20 Jul 2023 22:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/carvana-to-launch-new-celebrity-campaign-yet-remains-cautious-toward-advertising/</guid></item><item><title><![CDATA[Upfronts and NewFronts—tracking TV and digital ad pitches]]></title><description><![CDATA[Continually updated list of the latest upfront and NewFront news.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/upfronts-and-newfrontstracking-tv-and-digital-ad-pitches/</link><pubDate>Thu, 20 Jul 2023 19:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/upfronts-and-newfrontstracking-tv-and-digital-ad-pitches/</guid></item><item><title><![CDATA[NBCU is first major media company to close its upfront]]></title><description><![CDATA[Continually updated list of the latest upfront and NewFront news.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nbcu-is-first-major-media-company-to-close-its-upfront/</link><pubDate>Thu, 20 Jul 2023 19:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nbcu-is-first-major-media-company-to-close-its-upfront/</guid></item><item><title><![CDATA[Why Twitter's next big ad test is the FIFA Women's World Cup]]></title><description><![CDATA[Tournament marks another moment for Twitter to convince advertisers the platform is safe for brands.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-twitters-next-big-ad-test-is-the-fifa-womens-world-cup/</link><pubDate>Thu, 20 Jul 2023 19:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-twitters-next-big-ad-test-is-the-fifa-womens-world-cup/</guid></item><item><title><![CDATA[Watch the newest commercials from Subaru, Smucker’s, Amazon and more]]></title><description><![CDATA[Smucker&rsquo;s brings its Father Nature character back in a sitcom-style spot.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-subaru-smuckers-amazon-and-more/</link><pubDate>Thu, 20 Jul 2023 19:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-subaru-smuckers-amazon-and-more/</guid></item><item><title><![CDATA[Creator marketing news and trends—L’Oréal partners with Kendall Jenner, TikTok’s latest music updates]]></title><description><![CDATA[The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsloral-partners-with-kendall-jenner-tiktoks-latest-music-updates/</link><pubDate>Thu, 20 Jul 2023 18:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/creator-marketing-news-and-trendsloral-partners-with-kendall-jenner-tiktoks-latest-music-updates/</guid></item><item><title><![CDATA[Leading Women—hear from the NFL, Girl Scouts and Ally on Aug. 8]]></title><description><![CDATA[The annual event returns to New York to celebrate boundary-breaking execs in advertising and marketing.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/leading-womenhear-from-the-nfl-girl-scouts-and-ally-on-aug-8/</link><pubDate>Thu, 20 Jul 2023 18:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/leading-womenhear-from-the-nfl-girl-scouts-and-ally-on-aug-8/</guid></item><item><title><![CDATA[Watch: IPG Mediabrands sustainability chief on bringing the media supply chain to net zero]]></title><description><![CDATA[Martin Bryan discusses the necessity of reducing carbon emissions, the importance of unified measurement and how purpose and profit can work together.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-ipg-mediabrands-sustainability-chief-on-bringing-the-media-supply-chain-to-net-zero/</link><pubDate>Thu, 20 Jul 2023 17:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-ipg-mediabrands-sustainability-chief-on-bringing-the-media-supply-chain-to-net-zero/</guid></item><item><title><![CDATA[Popeyes feeds into ‘Girl Dinner’ TikTok trend with a limited-time menu item]]></title><description><![CDATA[Another TikTok trend makes it to the real world.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/popeyes-feeds-into-girl-dinner-tiktok-trend-with-a-limited-time-menu-item/</link><pubDate>Thu, 20 Jul 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/popeyes-feeds-into-girl-dinner-tiktok-trend-with-a-limited-time-menu-item/</guid></item><item><title><![CDATA[Consumer watchdog urged to investigate ‘misleading’ Australian oil and gas industry PR campaign]]></title><description><![CDATA[Climate campaigners complain to ACCC over Appea ad that claimed gas was &lsquo;50% cleaner&rsquo; than coalGet our morning and afternoon news emails, free app or daily news podcastEnvironmental campaigners have asked Australia&rsquo;s consumer watchdog to investigate an oil and gas industry public relations campaign that critics claim is misleading the public on the climate effects of fossil fuel.The Australian Petroleum Production and Exploration Association (Appea) last month dropped a claim i]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/consumer-watchdog-urged-to-investigate-misleading-australian-oil-and-gas-industry-pr-campaign/</link><pubDate>Thu, 20 Jul 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/consumer-watchdog-urged-to-investigate-misleading-australian-oil-and-gas-industry-pr-campaign/</guid></item><item><title><![CDATA[Cap’n Crunch’s uniform finally reflects his name]]></title><description><![CDATA[New&nbsp;Cap&rsquo;n Crunch&nbsp;packaging will also give the captain a fifth finger.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/capn-crunchs-uniform-finally-reflects-his-name/</link><pubDate>Thu, 20 Jul 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/capn-crunchs-uniform-finally-reflects-his-name/</guid></item><item><title><![CDATA[Nielsen and Comcast extend data deal for advanced audiences and the largest local markets]]></title><description><![CDATA[Comcast's NBCUniversal executives have been highly critical of Nielsen, but the data agreement survives.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/nielsen-and-comcast-extend-data-deal-for-advanced-audiences-and-the-largest-local-markets/</link><pubDate>Thu, 20 Jul 2023 13:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/nielsen-and-comcast-extend-data-deal-for-advanced-audiences-and-the-largest-local-markets/</guid></item><item><title><![CDATA[Watch live at 11:30 a.m. EDT: IPG Mediabrands sustainability chief on bringing the media supply chain to net zero]]></title><description><![CDATA[Martin Bryan discusses the necessity of reducing carbon emissions, the importance of unified measurement and how purpose and profit can work together.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-live-at-1130-am-edt-ipg-mediabrands-sustainability-chief-on-bringing-the-media-supply-chain-to-net-zero/</link><pubDate>Thu, 20 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-live-at-1130-am-edt-ipg-mediabrands-sustainability-chief-on-bringing-the-media-supply-chain-to-net-zero/</guid></item><item><title><![CDATA[Agencies owned or run by white execs jump to 90%, 4A's diversity report finds]]></title><description><![CDATA[Survey shows diversity actually worsened in some areas, such as creative, last year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/agencies-owned-or-run-by-white-execs-jump-to-90-4as-diversity-report-finds/</link><pubDate>Thu, 20 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/agencies-owned-or-run-by-white-execs-jump-to-90-4as-diversity-report-finds/</guid></item><item><title><![CDATA[Why Brand USA chose Spark as first AOR]]></title><description><![CDATA[The country's marketing organization, Brand USA, tapped Spark as its first agency of record, capping a five-month review.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-brand-usa-chose-spark-as-first-aor/</link><pubDate>Thu, 20 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-brand-usa-chose-spark-as-first-aor/</guid></item><item><title><![CDATA[Marketing to college-bound students—5 ways brands can win valuable new customers]]></title><description><![CDATA[High school seniors and their families need assistance with finances, health care, technology&mdash;and a lot more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/marketing-to-college-bound-students5-ways-brands-can-win-valuable-new-customers/</link><pubDate>Thu, 20 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/marketing-to-college-bound-students5-ways-brands-can-win-valuable-new-customers/</guid></item><item><title><![CDATA[Top 5 AI marketing activations to know about right now]]></title><description><![CDATA[This week, Ad Age looks at a Women's World Cup ad, a &ldquo;Barbie Girl&rdquo; mashup and more.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/top-5-ai-marketing-activations-to-know-about-right-now/</link><pubDate>Thu, 20 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/top-5-ai-marketing-activations-to-know-about-right-now/</guid></item><item><title><![CDATA[Instacart CMO Laura Jones on the brand’s first airport-focused campaign]]></title><description><![CDATA[The marketing exec talks about strategy shifts a year into role.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/instacart-cmo-laura-jones-on-the-brands-first-airport-focused-campaign/</link><pubDate>Thu, 20 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/instacart-cmo-laura-jones-on-the-brands-first-airport-focused-campaign/</guid></item><item><title><![CDATA[FIFA Women's World Cup 2023&mdash;see the ads from Nike, Coke, Adidas and more]]></title><description><![CDATA[Some of the biggest campaigns running for the soccer tournament.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/fifa-womens-world-cup-2023mdashsee-the-ads-from-nike-coke-adidas-and-more/</link><pubDate>Thu, 20 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/fifa-womens-world-cup-2023mdashsee-the-ads-from-nike-coke-adidas-and-more/</guid></item><item><title><![CDATA[Publicis increases organic growth guidance for the year despite ‘persistent macroeconomic uncertainties’]]></title><description><![CDATA[Arthur Sadoun speaks with Ad Age as Publicis posts 7.1% organic growth for second quarter.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/publicis-increases-organic-growth-guidance-for-the-year-despite-persistent-macroeconomic-uncertainties/</link><pubDate>Thu, 20 Jul 2023 07:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/publicis-increases-organic-growth-guidance-for-the-year-despite-persistent-macroeconomic-uncertainties/</guid></item><item><title><![CDATA[Netflix password crackdown delivers millions of new members]]></title><description><![CDATA[Earnings report comes as platform eliminates lowest ad tier]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/netflix-password-crackdown-delivers-millions-of-new-members/</link><pubDate>Wed, 19 Jul 2023 22:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/netflix-password-crackdown-delivers-millions-of-new-members/</guid></item><item><title><![CDATA[Apple tests ‘Apple GPT,’ develops generative AI tools to catch OpenAI]]></title><description><![CDATA[The AI push has become a major effort for Apple, with several teams collaborating on the project.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-tests-apple-gpt-develops-generative-ai-tools-to-catch-openai/</link><pubDate>Wed, 19 Jul 2023 21:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-tests-apple-gpt-develops-generative-ai-tools-to-catch-openai/</guid></item><item><title><![CDATA[Realtor.com makes a game out of getting free rent]]></title><description><![CDATA[Listings marketplace debuted the Great Rental Search Party.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/realtorcom-makes-a-game-out-of-getting-free-rent/</link><pubDate>Wed, 19 Jul 2023 20:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/realtorcom-makes-a-game-out-of-getting-free-rent/</guid></item><item><title><![CDATA[Watch the newest commercials from TravisMathew, Dick’s, JPMorgan Chase and more]]></title><description><![CDATA[Apparel brand TravisMathew says, &ldquo;We believe that summer is a state of mind.&rdquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-travismathew-dicks-jpmorgan-chase-and-more/</link><pubDate>Wed, 19 Jul 2023 16:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-travismathew-dicks-jpmorgan-chase-and-more/</guid></item><item><title><![CDATA[Top accessible brands 2023]]></title><description><![CDATA[Google, Apple, Lego, Sony PlayStation and Barbie are among the top accessible brands Ad Age Amp leaders spotlight to commemorate Disability Pride Month.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/top-accessible-brands-2023/</link><pubDate>Wed, 19 Jul 2023 16:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/top-accessible-brands-2023/</guid></item><item><title><![CDATA[How to optimize advertising effectiveness when every dollar counts]]></title><description><![CDATA[Get the most out of your advertising budget with four expert tips to optimize advertising effectiveness and navigate advertising downturns.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-to-optimize-advertising-effectiveness-when-every-dollar-counts/</link><pubDate>Wed, 19 Jul 2023 14:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-to-optimize-advertising-effectiveness-when-every-dollar-counts/</guid></item><item><title><![CDATA[GM-backed Cruise ad bashing human drivers criticized by top safety advocate]]></title><description><![CDATA[A former NHTSA administrator is criticizing a campaign that aimed to portray autonomous driving as a solution for the high rates of deaths related to car crashes in the U.S.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gm-backed-cruise-ad-bashing-human-drivers-criticized-by-top-safety-advocate/</link><pubDate>Wed, 19 Jul 2023 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gm-backed-cruise-ad-bashing-human-drivers-criticized-by-top-safety-advocate/</guid></item><item><title><![CDATA[How U.S. Bank is tackling language barriers in finance]]></title><description><![CDATA[U.S. Bank is tackling language barriers in finance and highlighting the issue in its recent "Translators" documentary made with McCann.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-us-bank-is-tackling-language-barriers-in-finance/</link><pubDate>Wed, 19 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-us-bank-is-tackling-language-barriers-in-finance/</guid></item><item><title><![CDATA[Advertisers can increase digital ad attention by optimizing campaigns before bidding]]></title><description><![CDATA[The Magna study measured more than 24 million impressions of real-time test ads for CVS Health and Outback Steakhouse.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/advertisers-can-increase-digital-ad-attention-by-optimizing-campaigns-before-bidding/</link><pubDate>Wed, 19 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/advertisers-can-increase-digital-ad-attention-by-optimizing-campaigns-before-bidding/</guid></item><item><title><![CDATA[Ad Age Best Places to Work 2024—how will your company stack up?]]></title><description><![CDATA[The annual Ad Age Best Places to Work list recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/ad-age-best-places-to-work-2024how-will-your-company-stack-up/</link><pubDate>Wed, 19 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/ad-age-best-places-to-work-2024how-will-your-company-stack-up/</guid></item><item><title><![CDATA[Wunderman Thompson’s Josh Loebner on ‘honoring accessibility and inclusive design’]]></title><description><![CDATA[The global head of inclusive design writes about authentically engaging the disabled community&mdash;and taking a victory lap with colleagues and clients at Cannes.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wunderman-thompsons-josh-loebner-on-honoring-accessibility-and-inclusive-design/</link><pubDate>Wed, 19 Jul 2023 11:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wunderman-thompsons-josh-loebner-on-honoring-accessibility-and-inclusive-design/</guid></item><item><title><![CDATA[Threads in the fediverse—why brands should start planning for a decentralized internet]]></title><description><![CDATA[The new network will allow users to follow and interact with each other on different platforms, such as Mastodon.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/threads-in-the-fediversewhy-brands-should-start-planning-for-a-decentralized-internet/</link><pubDate>Wed, 19 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/threads-in-the-fediversewhy-brands-should-start-planning-for-a-decentralized-internet/</guid></item><item><title><![CDATA[Why ‘Barbie’ represents a new era in movie marketing—and how the brand lured new fans]]></title><description><![CDATA[Film&rsquo;s marketing features over 100 inescapable partnerships.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-barbie-represents-a-new-era-in-movie-marketingand-how-the-brand-lured-new-fans/</link><pubDate>Wed, 19 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-barbie-represents-a-new-era-in-movie-marketingand-how-the-brand-lured-new-fans/</guid></item><item><title><![CDATA[Former Johannes Leonardo president Bryan Yasko joins Accenture Song]]></title><description><![CDATA[Brian Yasko departed from Johannes Leonardo in April.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/former-johannes-leonardo-president-bryan-yasko-joins-accenture-song/</link><pubDate>Wed, 19 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/former-johannes-leonardo-president-bryan-yasko-joins-accenture-song/</guid></item><item><title><![CDATA[Bally Sports embraces shorter MLB games in new marketing effort]]></title><description><![CDATA[The regional sports network brand plugs &lsquo;Short Boys&rsquo; beers as it seeks greater fan awareness amid financial troubles.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/bally-sports-embraces-shorter-mlb-games-in-new-marketing-effort/</link><pubDate>Wed, 19 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/bally-sports-embraces-shorter-mlb-games-in-new-marketing-effort/</guid></item><item><title><![CDATA[Taco Bell wins 'Taco Tuesday' trademark battle]]></title><description><![CDATA[Taco John&rsquo;s had held the trademark since 1989.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-wins-taco-tuesday-trademark-battle/</link><pubDate>Tue, 18 Jul 2023 20:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/taco-bell-wins-taco-tuesday-trademark-battle/</guid></item><item><title><![CDATA[Watch the newest commercials from H&amp;M, Walmart, JCPenney and more]]></title><description><![CDATA[Barbie stars in the latest from Walmart.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hampm-walmart-jcpenney-and-more/</link><pubDate>Tue, 18 Jul 2023 20:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-hampm-walmart-jcpenney-and-more/</guid></item><item><title><![CDATA[GM hires CVS marketer Norm de Greve as CMO]]></title><description><![CDATA[De Greve replaces Deborah Wahl, who left earlier this year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gm-hires-cvs-marketer-norm-de-greve-as-cmo/</link><pubDate>Tue, 18 Jul 2023 20:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gm-hires-cvs-marketer-norm-de-greve-as-cmo/</guid></item><item><title><![CDATA[Mediabrands launches retail media tool to help brands better manage their spend across networks]]></title><description><![CDATA[IPG&rsquo;s Mediabrands media holding company announced it is debuting its Unified Retail Media Solution,]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/mediabrands-launches-retail-media-tool-to-help-brands-better-manage-their-spend-across-networks/</link><pubDate>Tue, 18 Jul 2023 19:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/mediabrands-launches-retail-media-tool-to-help-brands-better-manage-their-spend-across-networks/</guid></item><item><title><![CDATA[The evolving programmatic landscape]]></title><description><![CDATA[A new custom interactive report based on original research from Ad Age Studio 30 and StackAdapt reveals the latest trends in programmatic advertising.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-evolving-programmatic-landscape/</link><pubDate>Tue, 18 Jul 2023 18:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-evolving-programmatic-landscape/</guid></item><item><title><![CDATA[The best emojis for email marketing campaigns]]></title><description><![CDATA[Phrasee&nbsp;analyzed emojis in 179,865 email subject lines over the past five years.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/the-best-emojis-for-email-marketing-campaigns/</link><pubDate>Tue, 18 Jul 2023 15:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/the-best-emojis-for-email-marketing-campaigns/</guid></item><item><title><![CDATA[Satirical video looks at the industry’s lukewarm LGBTQ+ support, and why it needs to change]]></title><description><![CDATA[Do the WeRQ and agency K&amp;C&rsquo;s spot-on parody arrives after a mostly disappointing Pride Month on the brand front.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/satirical-video-looks-at-the-industrys-lukewarm-lgbtq-support-and-why-it-needs-to-change/</link><pubDate>Tue, 18 Jul 2023 15:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/satirical-video-looks-at-the-industrys-lukewarm-lgbtq-support-and-why-it-needs-to-change/</guid></item><item><title><![CDATA[Agency reviews cost over $1 million on average, study finds]]></title><description><![CDATA[Advertiser Perceptions study commissioned by ANA and 4A's find incumbent shops spend over $400,000 to defend.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/agency-reviews-cost-over-1-million-on-average-study-finds/</link><pubDate>Tue, 18 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/agency-reviews-cost-over-1-million-on-average-study-finds/</guid></item><item><title><![CDATA[Sam Adams, Spritz Society release pickle-flavored adult beverages]]></title><description><![CDATA[The drinks are the latest brands targeting tangy and tart tastes.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sam-adams-spritz-society-release-pickle-flavored-adult-beverages/</link><pubDate>Tue, 18 Jul 2023 12:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sam-adams-spritz-society-release-pickle-flavored-adult-beverages/</guid></item><item><title><![CDATA[5 lessons from the Ad Age Small Agency Conference—celebrating innovation and independent spirit]]></title><description><![CDATA[Why Zulu Alpha Kilo, a perennial Small Agency award winner, will be cheering from the sidelines this year.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/5-lessons-from-the-ad-age-small-agency-conferencecelebrating-innovation-and-independent-spirit/</link><pubDate>Tue, 18 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/5-lessons-from-the-ad-age-small-agency-conferencecelebrating-innovation-and-independent-spirit/</guid></item><item><title><![CDATA[Sonic puts creative account in review]]></title><description><![CDATA[The Inspire Brands-owned drive-in restaurant chain has worked with Mother since 2019]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/sonic-puts-creative-account-in-review/</link><pubDate>Tue, 18 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/sonic-puts-creative-account-in-review/</guid></item><item><title><![CDATA[Gen Z marketing—everything brands need to know about reaching young consumers]]></title><description><![CDATA[This diverse generation cares about the planet, their mental health and authenticity.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/gen-z-marketingeverything-brands-need-to-know-about-reaching-young-consumers/</link><pubDate>Tue, 18 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/gen-z-marketingeverything-brands-need-to-know-about-reaching-young-consumers/</guid></item><item><title><![CDATA[Under cover: the artist adding queerness to early American advertising]]></title><description><![CDATA[In a New York exhibition, the striking work of commercial artist JC Leyendecker shows homoerotism in early 20th century adverts&ldquo;The ability of men to gaze at each other, which Leyendecker depicts, is very of his time. It&rsquo;s very emblematic of what Bruce Weber does for Banana Republic, or advertising agencies for Abercromie &amp; Fitch, or Calvin Klein underwear ads. That&rsquo;s the modern-day interpretation of Leyendecker.&rdquo;Curator Donald Albrecht is telling me about the new exh]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/under-cover-the-artist-adding-queerness-to-early-american-advertising/</link><pubDate>Mon, 17 Jul 2023 20:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/under-cover-the-artist-adding-queerness-to-early-american-advertising/</guid></item><item><title><![CDATA[Amazon Ads triggers creatives in new spot about bad media placements]]></title><description><![CDATA[Too much work, too little payoff is the takeaway from this campaign.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/amazon-ads-triggers-creatives-in-new-spot-about-bad-media-placements/</link><pubDate>Mon, 17 Jul 2023 19:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/amazon-ads-triggers-creatives-in-new-spot-about-bad-media-placements/</guid></item><item><title><![CDATA[Letter: Jane Birkin obituary]]></title><description><![CDATA[My father, Dugald Rankin, a producer of commercials, once persuaded Peter Brook to direct a series of advertisements for eggs. As this went well, my father asked Peter to direct another, this one for Bar Six, Cadbury&rsquo;s answer to the KitKat bar.The set-up was a Chelsea girl charming a meter man out of giving her a parking ticket by sharing her chocolate bar. The meter man was John Junkin. The girl was Jane Birkin &ndash; good casting. However, halfway through the morning, Peter said: &ldquo]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/letter-jane-birkin-obituary/</link><pubDate>Mon, 17 Jul 2023 17:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/letter-jane-birkin-obituary/</guid></item><item><title><![CDATA[Dentsu exec Jon Dupuis named PMG president]]></title><description><![CDATA[Dupuis was previously global president of Dentsu McGarrybowen&nbsp;and CEO of Dentsu Creative Americas.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/dentsu-exec-jon-dupuis-named-pmg-president/</link><pubDate>Mon, 17 Jul 2023 17:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/dentsu-exec-jon-dupuis-named-pmg-president/</guid></item><item><title><![CDATA[Watch the newest commercials from JPMorgan Chase, Subway, Hallmark Gold Crown and more]]></title><description><![CDATA[Jayson Tatum and Steph Curry help Subway hype its Titan Turkey sub.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-jpmorgan-chase-subway-hallmark-gold-crown-and-more/</link><pubDate>Mon, 17 Jul 2023 16:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-jpmorgan-chase-subway-hallmark-gold-crown-and-more/</guid></item><item><title><![CDATA[WPP's Rob Reilly to keynote Ad Age's Small Agency Conference]]></title><description><![CDATA[Among other things, Reilly will discuss WPP's decision to buy a minority interest in Majority.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/wpps-rob-reilly-to-keynote-ad-ages-small-agency-conference/</link><pubDate>Mon, 17 Jul 2023 15:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/wpps-rob-reilly-to-keynote-ad-ages-small-agency-conference/</guid></item><item><title><![CDATA[Cheetos only wants to work with Becky G’s fingertips]]></title><description><![CDATA[The spot is latest in Hispanic-focused campaign.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/cheetos-only-wants-to-work-with-becky-gs-fingertips/</link><pubDate>Mon, 17 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/cheetos-only-wants-to-work-with-becky-gs-fingertips/</guid></item><item><title><![CDATA[A24 horror film ‘Talk to Me’ takes over a metaverse zombie game in Fortnite]]></title><description><![CDATA[The movie&rsquo;s paranormal storyline is transported to an equally harrowing virtual environment.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/a24-horror-film-talk-to-me-takes-over-a-metaverse-zombie-game-in-fortnite/</link><pubDate>Mon, 17 Jul 2023 14:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/a24-horror-film-talk-to-me-takes-over-a-metaverse-zombie-game-in-fortnite/</guid></item><item><title><![CDATA[Margaux Joffe on embracing the brilliance of neurodivergent minds]]></title><description><![CDATA[The neurodiversity advocate writes about disclosing her own ADHD diagnosis at work and creating a platform and an employee resource group for the ND community.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/margaux-joffe-on-embracing-the-brilliance-of-neurodivergent-minds/</link><pubDate>Mon, 17 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/margaux-joffe-on-embracing-the-brilliance-of-neurodivergent-minds/</guid></item><item><title><![CDATA[Behind American Eagle's Threads strategy&mdash;why it left Twitter and is an early adopter of Meta&rsquo;s new app]]></title><description><![CDATA[Chief Marketing Officer Craig Brommers&nbsp;discusses why American Eagle is &ldquo;letting it rip&rdquo; on Threads.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/behind-american-eagles-threads-strategymdashwhy-it-left-twitter-and-is-an-early-adopter-of-metarsquos-new-app/</link><pubDate>Mon, 17 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/behind-american-eagles-threads-strategymdashwhy-it-left-twitter-and-is-an-early-adopter-of-metarsquos-new-app/</guid></item><item><title><![CDATA[See Amazon’s back-to-school ad starring Randall Park]]></title><description><![CDATA[Amazon's back-to-school ad, created in-house, stars actor Randall Park.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/see-amazons-back-to-school-ad-starring-randall-park/</link><pubDate>Mon, 17 Jul 2023 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/see-amazons-back-to-school-ad-starring-randall-park/</guid></item><item><title><![CDATA[Betting firm logos shown on TV up to 3,500 times in Premier League matches, study finds]]></title><description><![CDATA[Average was once every 16 seconds across 10 matches last season, with a total of 3,522 in West Ham v ChelseaBetting company logos appear as often as 3,500 times during the course of a televised football match, the majority on pitchside hoardings, prompting renewed scepticism about top-flight clubs&rsquo; plan to give up front-of-shirt betting ads only.A study led by psychology experts from four universities measured the volume of gambling adverts during 10 matches that took place last season, fe]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/betting-firm-logos-shown-on-tv-up-to-3500-times-in-premier-league-matches-study-finds/</link><pubDate>Mon, 17 Jul 2023 06:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/betting-firm-logos-shown-on-tv-up-to-3500-times-in-premier-league-matches-study-finds/</guid></item><item><title><![CDATA[Apple TV+ billboard celebrates Lionel Messi’s arrival in Miami]]></title><description><![CDATA[The Argentine legend joining Inter Miami &nbsp;is big deal for Apple, which has MLS streaming rights for the next decade.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-tv-billboard-celebrates-lionel-messis-arrival-in-miami/</link><pubDate>Fri, 14 Jul 2023 17:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-tv-billboard-celebrates-lionel-messis-arrival-in-miami/</guid></item><item><title><![CDATA[Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more]]></title><description><![CDATA[Planters hypes its new flavored cashews.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-planters-bookingcom-honey-nut-cheerios-and-more/</link><pubDate>Fri, 14 Jul 2023 16:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-planters-bookingcom-honey-nut-cheerios-and-more/</guid></item><item><title><![CDATA[Heineken’s playful fashion collab with MSGM misspells the brewer’s name on purpose]]></title><description><![CDATA[Publicis Italy/LePub helps launch 150-piece capsule collection for Heineken&mdash;or as the Italians call it, &lsquo;Ainechen.&rsquo;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/heinekens-playful-fashion-collab-with-msgm-misspells-the-brewers-name-on-purpose/</link><pubDate>Fri, 14 Jul 2023 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/heinekens-playful-fashion-collab-with-msgm-misspells-the-brewers-name-on-purpose/</guid></item><item><title><![CDATA[P&amp;G conference takeaways&mdash;Meta talks Threads, Publicis gets some love and Netflix on DSPs]]></title><description><![CDATA[Google, Twitter and TikTok were notably absent from the CPG giant's Signal conference.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/pampg-conference-takeawaysmdashmeta-talks-threads-publicis-gets-some-love-and-netflix-on-dsps/</link><pubDate>Fri, 14 Jul 2023 15:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/pampg-conference-takeawaysmdashmeta-talks-threads-publicis-gets-some-love-and-netflix-on-dsps/</guid></item><item><title><![CDATA[Johnnie Walker World Cup campaign features ‘Ted Lasso’ star Hannah Waddingham]]></title><description><![CDATA[&ldquo;Match Day Memos&rdquo; is part of Johnnie Walker&rsquo;s effort to increase support for media coverage of women&rsquo;s sports.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/johnnie-walker-world-cup-campaign-features-ted-lasso-starhannah-waddingham/</link><pubDate>Fri, 14 Jul 2023 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/johnnie-walker-world-cup-campaign-features-ted-lasso-starhannah-waddingham/</guid></item><item><title><![CDATA[Why platform pandemonium has brands rethinking their strategies]]></title><description><![CDATA[CTV was a huge topic in upfront conversations, determining a new balance of assets that brands chose across traditional formats, digital and video.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/why-platform-pandemonium-has-brands-rethinking-their-strategies/</link><pubDate>Thu, 13 Jul 2023 20:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/why-platform-pandemonium-has-brands-rethinking-their-strategies/</guid></item><item><title><![CDATA[How interactive TV ads are moving into livestreaming]]></title><description><![CDATA[Brightline launches new product on The Weather Channel for interactive ads in live content.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-interactive-tv-ads-are-moving-into-livestreaming/</link><pubDate>Thu, 13 Jul 2023 18:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-interactive-tv-ads-are-moving-into-livestreaming/</guid></item><item><title><![CDATA[ChatGPT probed by FTC over consumer harms]]></title><description><![CDATA[The FTC sent a request for information to OpenAI, according to a person familiar with the request.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/chatgpt-probed-by-ftc-over-consumer-harms/</link><pubDate>Thu, 13 Jul 2023 17:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/chatgpt-probed-by-ftc-over-consumer-harms/</guid></item><item><title><![CDATA[Watch the newest commercials from Avocado, Disney+, NBA 2K24 and more]]></title><description><![CDATA[Bedding brand Avocado&nbsp;promotes its Eco Organic Mattress.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-avocado-disney-nba-2k24-and-more/</link><pubDate>Thu, 13 Jul 2023 17:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/watch-the-newest-commercials-from-avocado-disney-nba-2k24-and-more/</guid></item><item><title><![CDATA[How the NWSL plans to capitalize on Women’s World Cup attention]]></title><description><![CDATA[&ldquo;We Play Here&rdquo; campaign emphasizes NWSL as home to the world&rsquo;s top players.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-the-nwsl-plans-to-capitalize-on-womens-world-cup-attention/</link><pubDate>Thu, 13 Jul 2023 17:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-the-nwsl-plans-to-capitalize-on-womens-world-cup-attention/</guid></item><item><title><![CDATA[Apple, Farmer’s Dog among 2023 Emmy nominees for best commercial]]></title><description><![CDATA[Dove and Squarespace round out group of hopefuls.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/apple-farmers-dog-among-2023-emmy-nominees-for-best-commercial/</link><pubDate>Thu, 13 Jul 2023 14:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/apple-farmers-dog-among-2023-emmy-nominees-for-best-commercial/</guid></item><item><title><![CDATA[TikTok and gaming—how it plans to compete with YouTube and Twitch]]></title><description><![CDATA[The short-video app is showing brands how it can be the right place to reach gamers.&nbsp;]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/tiktok-and-gaminghow-it-plans-to-compete-with-youtube-and-twitch/</link><pubDate>Thu, 13 Jul 2023 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/tiktok-and-gaminghow-it-plans-to-compete-with-youtube-and-twitch/</guid></item><item><title><![CDATA[How TikTok and Twitter are battling for World Cup brands]]></title><description><![CDATA[Social media match heats up&mdash;and gets complicated&mdash;ahead of the start of the Women&rsquo;s World Cup.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/how-tiktok-and-twitter-are-battling-for-world-cup-brands/</link><pubDate>Thu, 13 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/how-tiktok-and-twitter-are-battling-for-world-cup-brands/</guid></item><item><title><![CDATA[15 hidden gems among 2023’s Cannes Lions winners]]></title><description><![CDATA[You&rsquo;ve seen Cannes Lions Grand Prix-winning work&mdash;here are some other campaigns that are worth your time.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/15-hidden-gems-among-2023s-cannes-lions-winners/</link><pubDate>Thu, 13 Jul 2023 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/15-hidden-gems-among-2023s-cannes-lions-winners/</guid></item><item><title><![CDATA[Disney extends CEO Bob Iger’s contract another two years to 2026]]></title><description><![CDATA[Under the new arrangement, Iger will remain CEO through Dec. 31, 2026, Disney announced.]]></description><link>https://www.newslocker.com/en-uk/profession/advertising/disney-extends-ceo-bob-igers-contract-another-two-years-to-2026/</link><pubDate>Thu, 13 Jul 2023 00:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-uk/profession/advertising/disney-extends-ceo-bob-igers-contract-another-two-years-to-2026/</guid></item></channel></rss>