Advertising news

• Snapchat commits $750,000 to AR influencers

  18-11-2019 22:33
  
  At its annual Lens Fest, Snapchat showcases the future of creating augmented reality for the platform.
  
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• Brands push ‘Black Friday’ deals 11 days ahead of schedule

  18-11-2019 22:01
  
  Despite Black Friday losing relevancy as a shopping day, retailers are still using the words in early offerings ahead of a shorter holiday selling season.
  
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• Pinterest names Mediahub and 72andSunny its agencies of record

  18-11-2019 21:07
  
  The two shops will handle media and creative, respectively, following separate reviews, sources say.
  
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• Kylie Jenner Sells $600 Million Stake in Beauty Line to Coty

  18-11-2019 19:34
  
  Kylie Jenner is selling the majority stake of her beauty line to Coty for $600 million, which values the brand at $1.2 billion.
  
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• Fox files trademark for 'OK boomer'

  18-11-2019 19:17
  
  Fox intends to use the phrase 'OK boomer' as the name for a TV show. 
  
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• Why the first 30 frames are the most critical in a video campaign

  18-11-2019 19:12
  Brands need a first-second strategy.
  
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• Brands need a first-second strategy

  18-11-2019 19:12
  A video’s first 30 frames are the most critical communication in a campaign.
  
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• Watch the newest commercials on TV from Subaru, Smirnoff, T-Mobile and more

  18-11-2019 18:46
  
  Smirnoff toasts “not-so-silent nights” with a little help from Laverne Cox, Toddy Smith and friends.
  
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• 3 ways forward-looking agencies are evolving

  18-11-2019 18:42
  
  Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.
  
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• 3 macro factors challenging agency business models to evolve

  18-11-2019 18:42
  
  Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.
  
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• Kellogg’s: FMCG brands make mistakes when they just check the digital box

  18-11-2019 17:06
  
  Kellogg's is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
  The post Kellogg’s: FMCG brands make mistakes when they just check the digital box appeared first on Marketing Week.
  
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• T-Mobile names Mike Sievert to succeed John Legere as CEO

  18-11-2019 16:12
  
  Sievert, as CMO and later as COO, was the brains behind many of the company’s popular initiatives.
  
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• How the most successful brands create killer marketing launches

  18-11-2019 16:00
  
  Today's product launches are bold, impeccably executed and exceedingly buzzworthy -- can you keep up?
  
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• Digital roles, job prospects, consumer trust: 5 killer stats to start your week

  18-11-2019 15:01
  
  We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
  The post Digital roles, job prospects, consumer trust: 5 killer stats to start your week appeared first on Marketing Week.
  
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• Hyundai returns to the Super Bowl for the 12th time in 13 years

  18-11-2019 15:00
  
  The automaker will come back with a 60 second spot in the Big Game.
   
  
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• Airbnb inks first major global sponsorship with Olympics deal

  18-11-2019 13:29
  
  Airbnb is promising to make the Olympics the "most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
  The post Airbnb inks first major global sponsorship with Olympics deal appeared first on Marketing Week.
  
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• Airbnb inks first major global sponsorship in Olympics deal

  18-11-2019 13:29
  
  Airbnb is promising to make the Olympics the "most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
  The post Airbnb inks first major global sponsorship in Olympics deal appeared first on Marketing Week.
  
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• McDonald’s celebrates the power of imagination in Christmas ad

  18-11-2019 12:37
  
  McDonald's is building on its previous festive campaigns to once again get the nation 'Reindeer Ready'.
  The post McDonald’s celebrates the power of imagination in Christmas ad appeared first on Marketing Week.
  
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• Sara Lee goes viral after SNL skit and Martin Sorrell denies a slap: Monday Wake-Up Call

  18-11-2019 12:13
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. 
  
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• The top 5 creative brand ideas you need to know about right now: November 18, 2019

  18-11-2019 12:01
  
  Welcome to our weekly rundown of the top 5 creative brand ideas you need to know about right now.
  
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• On anniversary of her own diagnosis, Facebook executive launches campaign to bring attention to follicular lymphoma

  18-11-2019 11:00
  
  Nicola Mendelsohn, Facebook’s VP of Europe, the Middle East and Africa, will today unveil a new cancer charity, The Follicular Lymphoma Foundation, after being diagnosed with the incurable disease three years ago.Mendelsohn aims to help the foundation raise $20 million in its first three years to support research, raise awareness and help patient communities establish support networks for the disease, which she describes as “very underfunded.” Follicular Lymphoma is estimated t
  
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• Campbell’s secures prime real estate at Walmart in deal with Hallmark Channel

  18-11-2019 11:00
  
  'Joy Night In' campaign includes cooking demos in Walmart stores and integrations in Hallmark holiday movies. 
  
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• What to expect at Salesforce Dreamforce

  18-11-2019 09:00
  
  Some 170,000 people wills swarm Dreamforce, about the same as the Consumer Electronics Show in Las Vegas.
  
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• The BBC, WeWork, EasyJet: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post The BBC, WeWork, EasyJet: Everything that matters this morning appeared first on Marketing Week.
  
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• Monzo, Gillette, Snapchat: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Monzo, Gillette, Snapchat: Everything that matters this morning appeared first on Marketing Week.
  
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• Monzo, : Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Monzo, : Everything that matters this morning appeared first on Marketing Week.
  
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• How marketers are embracing 'lean innovation' and what it means for brands

  18-11-2019 09:00
  
  After years of survey-based tests, consumer packaged goods companies are now building brands by putting them online and seeing what happens.
  
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• Google, John Lewis, Glossier: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Google, John Lewis, Glossier: Everything that matters this morning appeared first on Marketing Week.
  
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• Facebook, WeWork, Victoria’s Secret: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Facebook, WeWork, Victoria’s Secret: Everything that matters this morning appeared first on Marketing Week.
  
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• Costa, UKTV, Aston Martin: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Costa, UKTV, Aston Martin: Everything that matters this morning appeared first on Marketing Week.
  
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• A look inside the Mars Wrigley Innovation Center

  18-11-2019 09:00
  
  From Zombie Skittles to gum containers, how this candy company is taking product and packaging to the next level. 
  
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• Lots of agencies sound the same, how can potential clients tell the difference?

  18-11-2019 08:30
  
  How do agencies differentiate in an increasingly crowded landscape? They need to remember agency selection is still a people-to-people business.
  The post Lots of agencies sound the same, how can potential clients tell the difference? appeared first on Marketing Week.
  
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• The power of nostalgia for building brands

  18-11-2019 08:00
  
  New research from YouGov and The7Stars investigates what triggers nostalgia and how it influences their buying behaviour.
  The post The power of nostalgia for building brands appeared first on Marketing Week.
  
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• Is NPS a true measure of customer sentiment?

  18-11-2019 08:00
  
  To some it's practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers' obsession with numbers?
  The post Is NPS a true measure of customer sentiment? appeared first on Marketing Week.
  
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• How Ford is taking on Tesla with its Mustang Mach-E

  18-11-2019 03:30
  
  The automaker puts marketing muscle behind the ‘new breed of Mustang,’ including TV ads starring Idris Elba. 
  
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