<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-au/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-au/profession/advertising/rss/1000/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don’t miss out on anything happening in your profession!]]></description><language>en-au</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Tue, 21 Jul 2026 13:10:00 +0200</lastBuildDate><item><title><![CDATA[Droga5 Wins Woolworths Creative Pitch]]></title><description><![CDATA[The Fresh Food people turns to Droga5.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-woolworths-creative-pitch/</link><pubDate>Tue, 21 Jul 2026 13:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-woolworths-creative-pitch/</guid></item><item><title><![CDATA[Nine Cuts Up To 30 Jobs Across Metro Mastheads]]></title><description><![CDATA[Here's a story we take no glee in reporting.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-cuts-up-to-30-jobs-across-metro-mastheads/</link><pubDate>Tue, 21 Jul 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-cuts-up-to-30-jobs-across-metro-mastheads/</guid></item><item><title><![CDATA[CommBank Launches New Integrated Financial Abuse Campaign]]></title><description><![CDATA[Excellent work from CommBank on this important and overlooked topic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/commbank-launches-new-integrated-financial-abuse-campaign/</link><pubDate>Tue, 21 Jul 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/commbank-launches-new-integrated-financial-abuse-campaign/</guid></item><item><title><![CDATA[TV Ratings (20/7/2026): SBSâ€™s World Cup Final Breaks Records As 5M Tune In]]></title><description><![CDATA[Remarkably, 2.6 million stayed the journey as Argentina's shithousery reached new heights.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2072026-sbss-world-cup-final-breaks-records-as-5m-tune-in/</link><pubDate>Tue, 21 Jul 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2072026-sbss-world-cup-final-breaks-records-as-5m-tune-in/</guid></item><item><title><![CDATA[TV Ratings (20/7/2026): Over 5 Million Aussies Tune In For Spainâ€™s Win Against Argentina In World Cup Final]]></title><description><![CDATA[To no surprise, Spain&rsquo;s win over Argentina in the 2026 FIFA World Cup final on SBS delivered one of the biggest television audiences of the year on Monday night, with SBS dominating both traditional television and streaming. A whopping 5.262 million Australians were reached by SBS&rsquo;s live coverage of the match, while an enormous national [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2072026-over-5-million-aussies-tune-in-for-spains-win-against-argentina-in-world-cup-final/</link><pubDate>Tue, 21 Jul 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2072026-over-5-million-aussies-tune-in-for-spains-win-against-argentina-in-world-cup-final/</guid></item><item><title><![CDATA[Netflixâ€™s Push Into Live TV: Could A Carriage Deal Work In Australia?]]></title><description><![CDATA[Netflix and TF1 are going through their honeymoon stage. Could an Aussie broadcaster follow suit?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflixs-push-into-live-tv-could-a-carriage-deal-work-in-australia/</link><pubDate>Tue, 21 Jul 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflixs-push-into-live-tv-could-a-carriage-deal-work-in-australia/</guid></item><item><title><![CDATA[Three Days Left To Vote As B&amp;T&rsquo;s Women In Media People&rsquo;s Choice Race Tightens!]]></title><description><![CDATA[What are you doing for the rest of this week? You should be corralling friends, colleagues, family to get voting!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/three-days-left-to-vote-as-bamptrsquos-women-in-media-peoplersquos-choice-race-tightens/</link><pubDate>Tue, 21 Jul 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/three-days-left-to-vote-as-bamptrsquos-women-in-media-peoplersquos-choice-race-tightens/</guid></item><item><title><![CDATA[Just Three Days Left To Vote! B&amp;T Women In Media People&rsquo;s Choice Race Continues To Tighten]]></title><description><![CDATA[With just three days left before voting closes, the race for the B&amp;T Women in Media Awards, presented by Are Media, People&rsquo;s Choice Award is proof that no position remains safe. While Resolution Digital&rsquo;s Christen Fernandes continues to hold the top spot, her share of the overall vote has tightened slightly, easing from 7.1 per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/just-three-days-left-to-vote-bampt-women-in-media-peoplersquos-choice-race-continues-to-tighten/</link><pubDate>Tue, 21 Jul 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/just-three-days-left-to-vote-bampt-women-in-media-peoplersquos-choice-race-continues-to-tighten/</guid></item><item><title><![CDATA[Publicis&rsquo; Influential Hires Former We Are Social &amp; VML Execs Kelson Ong &amp; Erin Hunter]]></title><description><![CDATA[These two are said to be influential faces in the industry. Now they're Influential faces, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicisrsquo-influential-hires-former-we-are-social-amp-vml-execs-kelson-ong-amp-erin-hunter/</link><pubDate>Tue, 21 Jul 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicisrsquo-influential-hires-former-we-are-social-amp-vml-execs-kelson-ong-amp-erin-hunter/</guid></item><item><title><![CDATA[Influential Hires Ex We Are Social &amp; VML Execs Kelson Ong &amp; Erin Hunter As Group Directors]]></title><description><![CDATA[Publicis Groupe&rsquo;s influencer and social agency, Influential Australia, has appointed Kelson Ong and Erin Hunter as group directors for Melbourne and Sydney. Ong returns to Publicis Groupe after almost a decade, where he most recently worked at We Are Social Singapore for over four years as general manager &amp; head of business development, marketing and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/influential-hires-ex-we-are-social-amp-vml-execs-kelson-ong-amp-erin-hunter-as-group-directors/</link><pubDate>Tue, 21 Jul 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/influential-hires-ex-we-are-social-amp-vml-execs-kelson-ong-amp-erin-hunter-as-group-directors/</guid></item><item><title><![CDATA[The Odyssey Delivers Biggest Opening Weekend Of 2026]]></title><description><![CDATA[Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-odyssey-delivers-biggest-opening-weekend-of-2026/</link><pubDate>Tue, 21 Jul 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-odyssey-delivers-biggest-opening-weekend-of-2026/</guid></item><item><title><![CDATA[The Odyssey Delivers Biggest Cinema Opening Weekend Of 2026]]></title><description><![CDATA[Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-odyssey-delivers-biggest-cinema-opening-weekend-of-2026/</link><pubDate>Tue, 21 Jul 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-odyssey-delivers-biggest-cinema-opening-weekend-of-2026/</guid></item><item><title><![CDATA[Bench Media Appoints Andrea Samuel As Strategy Lead]]></title><description><![CDATA[Bench strengthens its, erm, bench here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bench-media-appoints-andrea-samuel-as-strategy-lead/</link><pubDate>Tue, 21 Jul 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bench-media-appoints-andrea-samuel-as-strategy-lead/</guid></item><item><title><![CDATA[Australia Not Part Of Omnicom&rsquo;s Hearts &amp; Science And Mediahub Merger&nbsp;]]></title><description><![CDATA[Omnicom is merging two of its legacy agency brands: Omnicom&rsquo;s Hearts &amp; Science and Interpublic&rsquo;s Mediahub. This means that a new agency brand will be revealed in the coming months as operations, leadership and respective teams combine.&nbsp; In Australia, however, there will be no change to the way either agency operates, B&amp;T understands. In this [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-not-part-of-omnicomrsquos-hearts-amp-science-and-mediahub-mergernbsp/</link><pubDate>Tue, 21 Jul 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-not-part-of-omnicomrsquos-hearts-amp-science-and-mediahub-mergernbsp/</guid></item><item><title><![CDATA[Designworks Bolsters Leadership With 2 Senior Hires]]></title><description><![CDATA[Though there are three people in this picture. You'll need to click to work out who's who.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/designworks-bolsters-leadership-with-2-senior-hires/</link><pubDate>Tue, 21 Jul 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/designworks-bolsters-leadership-with-2-senior-hires/</guid></item><item><title><![CDATA[Jane Evans Formally Launches â€˜Teaching The Machineâ€™ Initiative To Spotlight Womenâ€™s Erasure Via LLMs]]></title><description><![CDATA[We're always big fans of Jane Evans. But you can consider us very big fans today with this announcement.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jane-evans-formally-launches-teaching-the-machine-initiative-to-spotlight-womens-erasure-via-llms/</link><pubDate>Tue, 21 Jul 2026 02:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jane-evans-formally-launches-teaching-the-machine-initiative-to-spotlight-womens-erasure-via-llms/</guid></item><item><title><![CDATA[Prophet Adds BYD, MYOB &amp; Endeavour Group To Growing Client Roster]]></title><description><![CDATA[Prophet has added several new big brands to its client roster including BYD, MYOB and Endeavour Group. It comes as the growth consulting firm has reported 309% year on year growth as the organisation adopts digital clones to run forward simulations on budget and media decisions before committing spend. Rather than relying on quarterly or [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/prophet-adds-byd-myob-amp-endeavour-group-to-growing-client-roster/</link><pubDate>Tue, 21 Jul 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/prophet-adds-byd-myob-amp-endeavour-group-to-growing-client-roster/</guid></item><item><title><![CDATA[Fast 10: Meredith Cranmer On Curiosity, Culture &amp; Overrated Trends]]></title><description><![CDATA[Meredith Cranmer is the co-founder and managing director of Curious Nation, with more than 20 years in brand activation across Sydney, Melbourne, Brisbane and Auckland. She refers to herself a &ldquo;how, why and what if&rdquo; person rather than a &ldquo;yes&rdquo; person and it shows in how she leads the agency. In this week&rsquo;s Fast 10, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-meredith-cranmer-on-curiosity-culture-amp-overrated-trends/</link><pubDate>Tue, 21 Jul 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-meredith-cranmer-on-curiosity-culture-amp-overrated-trends/</guid></item><item><title><![CDATA[Fast 10: Meredith Cranmer Explains Why Hyperpersonalisation Is Overrated]]></title><description><![CDATA[Hyperpersonalisation is overrated, says Cranmer. Something we wholeheartedly agree with when writing Christmas cards.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-meredith-cranmer-explains-why-hyperpersonalisation-is-overrated/</link><pubDate>Tue, 21 Jul 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-meredith-cranmer-explains-why-hyperpersonalisation-is-overrated/</guid></item><item><title><![CDATA[Final Days To Enter The Inaugural SONARR Awards]]></title><description><![CDATA[Entries for the inaugural SONARR Awards, a new national awards program covering podcast, radio, audiobook and voice-over, close 31 July. Founder Pariya Taherzadeh built the program to give the full breadth of Australian audio a night of its own: 34 categories across six judging blocks, one SONARR of the Year, a $10,000 cash prize pool [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/final-days-to-enter-the-inaugural-sonarr-awards/</link><pubDate>Tue, 21 Jul 2026 02:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/final-days-to-enter-the-inaugural-sonarr-awards/</guid></item><item><title><![CDATA[Parents Surprise Their Kids Who Never Call Back With Hand-Painted Murals In New Vodafone Campaign Via Howatson+Co]]></title><description><![CDATA[Yes, you should call your mum. Yes, you have left it too long. And yes, you do have things that she'll want to hear about.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/parents-surprise-their-kids-who-never-call-back-with-hand-painted-murals-in-new-vodafone-campaign-via-howatsonco/</link><pubDate>Tue, 21 Jul 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/parents-surprise-their-kids-who-never-call-back-with-hand-painted-murals-in-new-vodafone-campaign-via-howatsonco/</guid></item><item><title><![CDATA[Optimise Media Retains ZEEKR Account]]></title><description><![CDATA[Optimise Media has retained the media account for electric vehicle (EV) brand ZEEKR account in Australia after a competitive pitch. The agency continue to manage media strategy, planning and buying, with CEO Chris Barrio highlighting the agency is proud to continue the partnership. &ldquo;They are a dream client to work with, always empowering us to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/optimise-media-retains-zeekr-account/</link><pubDate>Tue, 21 Jul 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/optimise-media-retains-zeekr-account/</guid></item><item><title><![CDATA[Fabulate Hires TVNZâ€™s Gabrielle Lawton To Lead NZ Expansion]]></title><description><![CDATA[Fabulate finds its new pavlova recipe-stealer in chief to lead NZ expansion.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fabulate-hires-tvnzs-gabrielle-lawton-to-lead-nz-expansion/</link><pubDate>Tue, 21 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fabulate-hires-tvnzs-gabrielle-lawton-to-lead-nz-expansion/</guid></item><item><title><![CDATA[Fabulate Hires Gabrielle Lawton To Lead NZ Expansion]]></title><description><![CDATA[APAC creator marketing and technology platform Fabulate has announced the appointment of media and creator marketing specialist Gabrielle Lawton as its first New Zealand Commercial Lead. Lawton comes from New Zealand state-owned media company TVNZ , where she held the role of content (partnerships) strategist for almost six years. The appointment marks another significant milestone [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fabulate-hires-gabrielle-lawton-to-lead-nz-expansion/</link><pubDate>Tue, 21 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fabulate-hires-gabrielle-lawton-to-lead-nz-expansion/</guid></item><item><title><![CDATA[News Australia Kicks Off SMB &amp; Indie Agency-Focused All Access Event Series]]></title><description><![CDATA[News Australia has kicked off All Access 2026, an invitation-only event series for small-to-medium businesses and independent agencies looking to build their brand and reach new customers. The series gives businesses access to the strategies, specialists and solutions needed to drive sustainable growth in today&rsquo;s market. Held in Melbourne, Sydney and Brisbane, each session opens [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australia-kicks-off-smb-amp-indie-agency-focused-all-access-event-series/</link><pubDate>Tue, 21 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australia-kicks-off-smb-amp-indie-agency-focused-all-access-event-series/</guid></item><item><title><![CDATA[The Breakout Hack Tells Aussies To â€˜Give Acne The Fingerâ€™ In New Campaign]]></title><description><![CDATA[Australian acne skincare brand The Breakout Hack is encouraging Australians to &lsquo;Give Acne The Finger&rsquo; in a new campaign which is&nbsp;raising funds for youth mental health charity ReachOut. At the centre of the campaign is a giant middle finger roaming Sydney&rsquo;s CBD, designed as a public declaration that acne doesn&rsquo;t get to dictate how people [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-breakout-hack-tells-aussies-to-give-acne-the-finger-in-new-campaign/</link><pubDate>Tue, 21 Jul 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-breakout-hack-tells-aussies-to-give-acne-the-finger-in-new-campaign/</guid></item><item><title><![CDATA[Your Brand Has No Opinion]]></title><description><![CDATA[Last month I sat in a packed marketing conference, just before a presentation I was due to give, and watched a utility brand brag on stage about publishing more than 40 pieces of content a fortnight, all produced by AI. Fast. As the marketing director showed the ads on screen, my colleague leaned over and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/your-brand-has-no-opinion/</link><pubDate>Tue, 21 Jul 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/your-brand-has-no-opinion/</guid></item><item><title><![CDATA[Dan Richardson &amp; Bec Penn Launch AI Consultancy]]></title><description><![CDATA[Is anyone not in AI these days?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dan-richardson-amp-bec-penn-launch-ai-consultancy/</link><pubDate>Tue, 21 Jul 2026 01:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dan-richardson-amp-bec-penn-launch-ai-consultancy/</guid></item><item><title><![CDATA[Tracksuit Buys AI Visibility Tracking Start-Up Hall]]></title><description><![CDATA[Brand tracking startup Tracksuit has acquired Sydney based startup, Hall, which measures how brands appear in responses from AI assistants. Terms of the acquisition have not yet been disclosed, however the deal is set to add AI-monitoring capability to Tracksuit&rsquo;s existing business of surveying consumer sentiment for brands including Unilever and Pfizer. Founded in 2021, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tracksuit-buys-ai-visibility-tracking-start-up-hall/</link><pubDate>Tue, 21 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tracksuit-buys-ai-visibility-tracking-start-up-hall/</guid></item><item><title><![CDATA[Tracksuit Acquires AI Visibility Tracking Startup Hall]]></title><description><![CDATA[Startup acquires startup in this exciting deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tracksuit-acquires-ai-visibility-tracking-startup-hall/</link><pubDate>Tue, 21 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tracksuit-acquires-ai-visibility-tracking-startup-hall/</guid></item><item><title><![CDATA[Bastion Appoints Carolyn Tesoriero To Strengthen Insights &amp; Research]]></title><description><![CDATA[Tesoriero joins Bastion, adding some firepower to its flagging lawn bowls team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-appoints-carolyn-tesoriero-to-strengthen-insights-amp-research/</link><pubDate>Tue, 21 Jul 2026 01:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-appoints-carolyn-tesoriero-to-strengthen-insights-amp-research/</guid></item><item><title><![CDATA[EssenceMediacom Retains Uberâ€™s APAC Media Account]]></title><description><![CDATA[EssenceMediacom has retained Uber across Asia-Pacific, following a competitive regional pitch. The regional account is led by Sydney-based client managing partner Maddison Keogh, who joined the agency last year. EssenceMediacom handles more than $200 million in media billings for Uber across the APAC region in a relationship that began in 2017. The regional model spans [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-retains-ubers-apac-media-account/</link><pubDate>Tue, 21 Jul 2026 01:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-retains-ubers-apac-media-account/</guid></item><item><title><![CDATA[The Visual Impact Expo, Connect Conference Reveals Speaker Lineup]]></title><description><![CDATA[The Visual Impact Expo and Connect Conference 2026 are set to inform and inspire, showing senior business leaders, marketers and creatives what&rsquo;s possible with print. The events will co-locate at the Sydney Showground, Sydney Olympic Park from 2-4 September. The conference will focus on strategy, the economy, business and innovation and a show which will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-visual-impact-expo-connect-conference-reveals-speaker-lineup/</link><pubDate>Mon, 20 Jul 2026 08:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-visual-impact-expo-connect-conference-reveals-speaker-lineup/</guid></item><item><title><![CDATA[Eight Sleep Hires ID Collective To Lead PR and Influencer Activity]]></title><description><![CDATA[Full-service communications agency iD Collective has been appointed by Eight Sleep, the global sleep fitness company trusted by Formula One drivers Charles Leclerc, Lewis Hamilton and George Russell, to lead its strategic PR, media relations and influencer communications in Australia. Used by more than 200 elite athletes and high-performance leaders, Eight Sleep continues to expand [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/eight-sleep-hires-id-collective-to-lead-pr-and-influencer-activity/</link><pubDate>Mon, 20 Jul 2026 07:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/eight-sleep-hires-id-collective-to-lead-pr-and-influencer-activity/</guid></item><item><title><![CDATA[Eight Sleep Hires ID Collective To Lead PR &amp; Influencer Activity]]></title><description><![CDATA[Full-service communications agency iD Collective has been appointed by Eight Sleep, the global sleep fitness company trusted by Formula One drivers Charles Leclerc, Lewis Hamilton and George Russell, to lead its strategic PR, media relations and influencer communications in Australia. Used by more than 200 elite athletes and high-performance leaders, Eight Sleep continues to expand [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/eight-sleep-hires-id-collective-to-lead-pr-amp-influencer-activity/</link><pubDate>Mon, 20 Jul 2026 07:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/eight-sleep-hires-id-collective-to-lead-pr-amp-influencer-activity/</guid></item><item><title><![CDATA[Howatson+Companyâ€™s Media Chief Departs For New Zealand]]></title><description><![CDATA[Sasha Smith departs Howatson+Co for NZ. Says she's taking office pavlova recipe with her.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/howatsoncompanys-media-chief-departs-for-new-zealand/</link><pubDate>Mon, 20 Jul 2026 05:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/howatsoncompanys-media-chief-departs-for-new-zealand/</guid></item><item><title><![CDATA[Mediahub: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Mediahub put in a very rhythmic and up-tempo performance in 2025. Though sensibly left its tap shoes at home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mediahub-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 20 Jul 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mediahub-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Womenâ€™s Agenda Reveals 2026 Health Summit Speaker Lineup]]></title><description><![CDATA[Here's a hot ticket you won't want to miss. Though you are encouraged not to actually attend if you're in ill health.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/womens-agenda-reveals-2026-health-summit-speaker-lineup/</link><pubDate>Mon, 20 Jul 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/womens-agenda-reveals-2026-health-summit-speaker-lineup/</guid></item><item><title><![CDATA[OzHarvest Hires Manifest For Campaign To Tackle Food Date Label Confusion]]></title><description><![CDATA[OzHarvest has appointed Manifest as its creative agency of record to develop a national campaign addressing confusion around food date labels among Gen Z Australians. The brief responds to a well-documented problem. Australian households waste $1,500 worth of good food every year, and under-35 households are the worst offenders throwing out 113kg annually, as much [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ozharvest-hires-manifest-for-campaign-to-tackle-food-date-label-confusion/</link><pubDate>Mon, 20 Jul 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ozharvest-hires-manifest-for-campaign-to-tackle-food-date-label-confusion/</guid></item><item><title><![CDATA[TwentyTwo Digital Appoints Ashton Tuckerman To Managing Director]]></title><description><![CDATA[Brisbane-based marketing agency TwentyTwo Digital has announced a new executive leadership structure, with Ashton Tuckerman appointed managing director, taking over from founder Sarah Pelecanos as she steps back to focus on strategic projects. The leadership transition follows a standout FY26 for the agency, with revenue growing 32 per cent year-on-year, a series of client wins [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-appoints-ashton-tuckerman-to-managing-director/</link><pubDate>Mon, 20 Jul 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-appoints-ashton-tuckerman-to-managing-director/</guid></item><item><title><![CDATA[Weekend Ratings (17â€“19/7/2026): World Cup Dead Rubber Beats Farmer Wants A Wife]]></title><description><![CDATA[Here's a timely reminder to all that if your team's striker never gets in the box, your team is less likely to score.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-171972026-world-cup-dead-rubber-beats-farmer-wants-a-wife/</link><pubDate>Mon, 20 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-171972026-world-cup-dead-rubber-beats-farmer-wants-a-wife/</guid></item><item><title><![CDATA[Weekend Ratings (17â€“19/7/2026): All Eyes On The World Cup As England Beats France]]></title><description><![CDATA[The FIFA World Cup was impossible to beat on Sunday night, with SBS at the top of the ratings due to its live coverage of the 2026 FIFA World Cup third-place playoff between France and England. A massive 2.759 million Australians tuned in to the broadcast, with an average audience of 1.402 million, making it [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-171972026-all-eyes-on-the-world-cup-as-england-beats-france/</link><pubDate>Mon, 20 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-171972026-all-eyes-on-the-world-cup-as-england-beats-france/</guid></item><item><title><![CDATA[â€˜If You Canâ€™t Measure It, You Canâ€™t Scale Itâ€™: Metaâ€™s Helen Black On Creator Marketingâ€™s Performance Shift]]></title><description><![CDATA[Do you know where your nano creators end and your micro creators start? Consider this an important read either way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/if-you-cant-measure-it-you-cant-scale-it-metas-helen-black-on-creator-marketings-performance-shift/</link><pubDate>Mon, 20 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/if-you-cant-measure-it-you-cant-scale-it-metas-helen-black-on-creator-marketings-performance-shift/</guid></item><item><title><![CDATA[VMOâ€™s Ultimate Media Champion Returns For A Third Year]]></title><description><![CDATA[VMO's Ultimate Media Championship returns to the delight of that annoying colleague with their meal prep and protein shake.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vmos-ultimate-media-champion-returns-for-a-third-year/</link><pubDate>Mon, 20 Jul 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vmos-ultimate-media-champion-returns-for-a-third-year/</guid></item><item><title><![CDATA[Australian Ninja Warrior Returns To 10 In 2027, Robert Irwin To Host]]></title><description><![CDATA[With the World Cup now over, we're desperately short of stuff to watch. Maybe this will be the tonic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-ninja-warrior-returns-to-10-in-2027-robert-irwin-to-host/</link><pubDate>Mon, 20 Jul 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-ninja-warrior-returns-to-10-in-2027-robert-irwin-to-host/</guid></item><item><title><![CDATA[Mamamiaâ€™s Promotes Luca Lavigne To CEO]]></title><description><![CDATA[Mamamia has promoted its chief operating and product officer Luca Lavigne to chief executive. He will succeed Natalia Harvey, who is joining Southern Cross Media Group as its new chief revenue officer. Lavigne, the 28 year old son of co-founders Mia Freedman and Jase Lavigne, has worked at Mamamia for more than a decade, rising [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamias-promotes-luca-lavigne-to-ceo/</link><pubDate>Mon, 20 Jul 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamias-promotes-luca-lavigne-to-ceo/</guid></item><item><title><![CDATA[Mamamia Promotes Luca Lavigne To CEO]]></title><description><![CDATA[Mamamia finds its Nat Harvey replacement from within its own ranks, in more ways than one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamia-promotes-luca-lavigne-to-ceo/</link><pubDate>Mon, 20 Jul 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamia-promotes-luca-lavigne-to-ceo/</guid></item><item><title><![CDATA[Time&rsquo;s Running Out To Vote For The People&rsquo;s Choice Award At B&amp;T&rsquo;s Women In Media!]]></title><description><![CDATA[With just one week left before voting closes, the race for the B&amp;T Women in Media Awards, presented by Are Media, People&rsquo;s Choice Award is heating up &mdash; and the leaderboard has had quite the reshuffle. Resolution Digital&rsquo;s Christen Fernandes is still the woman to beat, extending her lead from 6.7 per cent to 7.1 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/timersquos-running-out-to-vote-for-the-peoplersquos-choice-award-at-bamptrsquos-women-in-media/</link><pubDate>Mon, 20 Jul 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/timersquos-running-out-to-vote-for-the-peoplersquos-choice-award-at-bamptrsquos-women-in-media/</guid></item><item><title><![CDATA[Clemenger BBDO Leads Effie Awards Nominations]]></title><description><![CDATA[This list is as exciting as it is effective. Though we're sure some will prove to be more exciting and effective than others.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/clemenger-bbdo-leads-effie-awards-nominations/</link><pubDate>Mon, 20 Jul 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/clemenger-bbdo-leads-effie-awards-nominations/</guid></item><item><title><![CDATA[Former DDB Boss Andrew Little Joins Movember As CEO]]></title><description><![CDATA[Andrew Little joins Movember. His moustache must be going through final references.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-ddb-boss-andrew-little-joins-movember-as-ceo/</link><pubDate>Mon, 20 Jul 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-ddb-boss-andrew-little-joins-movember-as-ceo/</guid></item><item><title><![CDATA[Andrew Little Joins Movember As CEO]]></title><description><![CDATA[Former president and regional CEO of now dissolved advertising and creative agency DDB Sydney, Andrew Little, has emerged as the new CEO of Movember. Little takes the reins from Michelle Terry, who left the role after six years, with Anne-Cecile Berthier having steppe in as interim CEO since the beginning of May. Little spent 25 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/andrew-little-joins-movember-as-ceo/</link><pubDate>Mon, 20 Jul 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/andrew-little-joins-movember-as-ceo/</guid></item><item><title><![CDATA[AWARD School 2026 Super Jury announced]]></title><description><![CDATA[Get your eyes around this super jury of creative heroes. And maybe one or two villains.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/award-school-2026-super-jury-announced/</link><pubDate>Mon, 20 Jul 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/award-school-2026-super-jury-announced/</guid></item><item><title><![CDATA[Southern Cross Appoints Nat Harvey As Chief Revenue Officer]]></title><description><![CDATA[Change is the order of the day at the nation's media owners.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/southern-cross-appoints-nat-harvey-as-chief-revenue-officer/</link><pubDate>Mon, 20 Jul 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/southern-cross-appoints-nat-harvey-as-chief-revenue-officer/</guid></item><item><title><![CDATA[The Agentic AI Asymmetry Dilemma â€” The New Thing Keeping Advertisers Awake]]></title><description><![CDATA[In part one I introduced the Agentic AI Asymmetry Dilemma, the structural gap between agencies building proprietary AI and the publishers trying to optimise for systems they can&rsquo;t see. This piece turns to advertisers. Because the asymmetry isn&rsquo;t just a publisher problem. It runs straight through the advertiser relationship too. The Numbers Are Already Moving [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-the-new-thing-keeping-advertisers-awake/</link><pubDate>Mon, 20 Jul 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-the-new-thing-keeping-advertisers-awake/</guid></item><item><title><![CDATA[SCA Commercial Chief Seb Rennie Exits]]></title><description><![CDATA[Commercial chief Seb Rennie is leaving Southern Cross Austereo this week after three-and-a-half years at the company. He is the latest high profile executive to leave the business after its merger with Seven West Media. In a LinkedIn post, Rennie said: &ldquo;After three and a half years with SCA my role as chief commercial officer [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sca-commercial-chief-seb-rennie-exits/</link><pubDate>Mon, 20 Jul 2026 02:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sca-commercial-chief-seb-rennie-exits/</guid></item><item><title><![CDATA[Motion Sickness Appointed Creative Agency For NZ Agritech Brand Halter]]></title><description><![CDATA[If there's one thing Kiwis know about, it's livestock rearing. That and pavlova theft.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/motion-sickness-appointed-creative-agency-for-nz-agritech-brand-halter/</link><pubDate>Mon, 20 Jul 2026 01:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/motion-sickness-appointed-creative-agency-for-nz-agritech-brand-halter/</guid></item><item><title><![CDATA[Time Under Tension Lands Miele, Early Settler &amp; Amotiv Accounts]]></title><description><![CDATA[Generative AI agency, Time Under Tension, has won a slew of new clients including Miele, Early Settler and automotive parts manufacturer and distributor Amotiv. The appointments were all secured following competitive pitches and reflect a growing demand from clients looking to move beyond AI pilots towards enterprise adoption, custom AI agents and workflow automation. Time [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-lands-miele-early-settler-amp-amotiv-accounts/</link><pubDate>Mon, 20 Jul 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-lands-miele-early-settler-amp-amotiv-accounts/</guid></item><item><title><![CDATA[H&amp;R Block Asks Aussies To Reconsider Their Tax Filing Habits In Campaign Via Frog, Part Of Capgemini]]></title><description><![CDATA[Of course, you save 100% of your tax by not filing it at all. And before you ask, no this isn't financial advice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hampr-block-asks-aussies-to-reconsider-their-tax-filing-habits-in-campaign-via-frog-part-of-capgemini/</link><pubDate>Mon, 20 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hampr-block-asks-aussies-to-reconsider-their-tax-filing-habits-in-campaign-via-frog-part-of-capgemini/</guid></item><item><title><![CDATA[H&amp;R Block Asks Aussies To Reconsider Their Tax Filing Habits In Campaign Via Frog]]></title><description><![CDATA[H&amp;R Block is calling on Australians to rethink their approach to tax time with the launch of a new national campaign via creative agency frog, designed to challenge the belief that doing your own tax return is &ldquo;good enough&rdquo;. Developed in partnership with frog, part of Capgemini, and PHD, the integrated campaign shines a light [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hampr-block-asks-aussies-to-reconsider-their-tax-filing-habits-in-campaign-via-frog/</link><pubDate>Mon, 20 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hampr-block-asks-aussies-to-reconsider-their-tax-filing-habits-in-campaign-via-frog/</guid></item><item><title><![CDATA[CPRA Launches AI Working Group To Develop AI Principles, Frameworks]]></title><description><![CDATA[Communication and Public Relations Australia (CPRA) has launched an AI Working Group to help the communication and public relations profession respond to the rapid adoption of artificial intelligence. The Working Group follows the Australian Government&rsquo;s announcement of a new national AI framework, including the establishment of an Office of AI within the Department of the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cpra-launches-ai-working-group-to-develop-ai-principles-frameworks/</link><pubDate>Mon, 20 Jul 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cpra-launches-ai-working-group-to-develop-ai-principles-frameworks/</guid></item><item><title><![CDATA[Kurt Burnette &amp; Lucie Caswell Join Vinyl Group]]></title><description><![CDATA[Vinyl Group has appointed Kurt Burnette as interim chief commercial officer and Lucie Caswell as chief business strategy officer. Burnette, the former chief revenue officer at Seven West Media, will lead the company&rsquo;s consolidated commercial strategy across advertising, branded content, partnerships and platform revenue. His remit includes developing a unified go-to-market strategy for Vinyl Media, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kurt-burnette-amp-lucie-caswell-join-vinyl-group/</link><pubDate>Mon, 20 Jul 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kurt-burnette-amp-lucie-caswell-join-vinyl-group/</guid></item><item><title><![CDATA[Journalist Ahron Young Kicks Off Weekly Aviation Series For Ticker News]]></title><description><![CDATA[Ticker News has announced the launch of a new series, Ticker Air, dedicated to covering the business, news and movements of the aviation industry. Founded by Ahron Young, who spent over a decade at Sky News Australia, serving as a Senior Reporter, Anchor, and the network&rsquo;s Melbourne Bureau Chief, he admitted the time was right [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/journalist-ahron-young-kicks-off-weekly-aviation-series-for-ticker-news/</link><pubDate>Mon, 20 Jul 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/journalist-ahron-young-kicks-off-weekly-aviation-series-for-ticker-news/</guid></item><item><title><![CDATA[Cathay Pacific Launches New Creator-led Campaign Via Kill Boring Dead]]></title><description><![CDATA[Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the business earlier this year, as a creative partner for TikTok-native content, following a competitive pitch process. The new campaign leans into creator-led storytelling designed to feel native to TikTok and resonate with younger affluent travellers. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cathay-pacific-launches-new-creator-led-campaign-via-kill-boring-dead/</link><pubDate>Mon, 20 Jul 2026 01:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cathay-pacific-launches-new-creator-led-campaign-via-kill-boring-dead/</guid></item><item><title><![CDATA[Social Soup Launches â€˜Wine Creator Communityâ€™ For Treasury Wine Estates]]></title><description><![CDATA[We've never tried becoming an influencer but that might be about to change.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-soup-launches-wine-creator-community-for-treasury-wine-estates/</link><pubDate>Mon, 20 Jul 2026 00:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-soup-launches-wine-creator-community-for-treasury-wine-estates/</guid></item><item><title><![CDATA[Lou Wilson On Closing The Gap Between Talent And Opportunity For Women]]></title><description><![CDATA[Lou Wilson, director of marketing solutions at LinkedIn AUNZ and co-founder of The Village is the next guest writer in the latest instalment of the IMAA&rsquo;s Female Leaders of Tomorrow program, following on from last year&rsquo;s series. Wilson unpacks why mentoring women isn&rsquo;t just good in practice, but is essential to the industry&rsquo;s future. 1. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lou-wilson-on-closing-the-gap-between-talent-and-opportunity-for-women/</link><pubDate>Fri, 17 Jul 2026 07:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lou-wilson-on-closing-the-gap-between-talent-and-opportunity-for-women/</guid></item><item><title><![CDATA[Lou Wilson On Closing The Gap Between Talent &amp; Opportunity For Women]]></title><description><![CDATA[LinkedIn's Lou Wilson talks mentorship here. Still won't reply to our InMail, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lou-wilson-on-closing-the-gap-between-talent-amp-opportunity-for-women/</link><pubDate>Fri, 17 Jul 2026 07:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lou-wilson-on-closing-the-gap-between-talent-amp-opportunity-for-women/</guid></item><item><title><![CDATA[Myer Launches Retail Media Network]]></title><description><![CDATA[Australian department store Myer has launched a new retail media network, &lsquo;Myer Media Network&rsquo;. Last month, Michael Sharlassian, the former head of ad operations at Coles 360 joined to head up retail media, reporting to Myer Group chief customer officer Amanda McVay. Powered by the Myer One loyalty program, Myer Media Network offers the company&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/myer-launches-retail-media-network/</link><pubDate>Fri, 17 Jul 2026 06:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/myer-launches-retail-media-network/</guid></item><item><title><![CDATA[News Anchor Anton Enus To Leave SBS In September]]></title><description><![CDATA[Legendary presenter and journalist Anton Enus is retiring from SBS after 27 years at the public broadcaster. He will present his final bulletin of the SBS World News on Friday, 11 September. Emnus joined SBS in 1999 after working for the South African Broadcasting Corporation, where he covered landmark events including that country&rsquo;s return to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-anchor-anton-enus-to-leave-sbs-in-september/</link><pubDate>Fri, 17 Jul 2026 06:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-anchor-anton-enus-to-leave-sbs-in-september/</guid></item><item><title><![CDATA[Omnicom Media Retires Kinesso &amp; Annalect: Here&rsquo;s What It Means To Aussie Market]]></title><description><![CDATA[Two more Omnicom brands bite the dust, but it's not all gloomy news out of Eveleigh!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-media-retires-kinesso-amp-annalect-herersquos-what-it-means-to-aussie-market/</link><pubDate>Fri, 17 Jul 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-media-retires-kinesso-amp-annalect-herersquos-what-it-means-to-aussie-market/</guid></item><item><title><![CDATA[Kyle Sandilands Live To Launch In August With â€˜Uncensoredâ€™, Ad-Free Format]]></title><description><![CDATA[Kyle&rsquo;s back, uncensored and ad-free!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kyle-sandilands-live-to-launch-in-august-with-uncensored-ad-free-format/</link><pubDate>Fri, 17 Jul 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kyle-sandilands-live-to-launch-in-august-with-uncensored-ad-free-format/</guid></item><item><title><![CDATA[Publicis Powers Ahead With 4.8% Growth, Sadoun Says AI Has Become A â€˜Significantâ€™ Driver]]></title><description><![CDATA[Publicis is celebrating strong results, hopefully with a trip to the pub. That reminds us, it's lunch time!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-powers-ahead-with-48-growth-sadoun-says-ai-has-become-a-significant-driver/</link><pubDate>Fri, 17 Jul 2026 04:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-powers-ahead-with-48-growth-sadoun-says-ai-has-become-a-significant-driver/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Live Brief Finalists: Publishing]]></title><description><![CDATA[Here is some outstanding work from these Cairns Hatchlings &amp; why you should join in 2027.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-publishing/</link><pubDate>Fri, 17 Jul 2026 04:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-publishing/</guid></item><item><title><![CDATA[TV Ratings (16/7/2026): Tipping Point Keeps Quiz Fanatics On The Edge Of Their Seats]]></title><description><![CDATA[Any excuse to yell at the TV right?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1672026-tipping-point-keeps-quiz-fanatics-on-the-edge-of-their-seats/</link><pubDate>Fri, 17 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1672026-tipping-point-keeps-quiz-fanatics-on-the-edge-of-their-seats/</guid></item><item><title><![CDATA[Hopeful Monsters: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[This scorecard for Hopeful Monsters is anything but a hit and hope effort.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hopeful-monsters-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 17 Jul 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hopeful-monsters-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Clive Dickens Says Sovereign AI Key To Preventing &lsquo;Beige Answers&rsquo; &amp; Reliance On Global Models]]></title><description><![CDATA[Dickens promotes a 'Trained fairly in Australia' policy, but wouldn't comment on the Socceroos' 'trained in Australia' policy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/clive-dickens-says-sovereign-ai-key-to-preventing-lsquobeige-answersrsquo-amp-reliance-on-global-models/</link><pubDate>Fri, 17 Jul 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/clive-dickens-says-sovereign-ai-key-to-preventing-lsquobeige-answersrsquo-amp-reliance-on-global-models/</guid></item><item><title><![CDATA[Netflix On Target To Generate $3BN In Ad Revenue Amid Solid Q2 Results]]></title><description><![CDATA[Netflix has beaten earnings expectations but its third quarter forecast is below analysts expectations, leading to its share price drop by 9 per cent. The streaming giant&rsquo;s revenue climbed 13 per cent year-on-year to $12.56 billion (A$17.95 billion) in the July quarter, with net profit rising 9 per cent to $3.4 billion. The company expects [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-on-target-to-generate-3bn-in-ad-revenue-amid-solid-q2-results/</link><pubDate>Fri, 17 Jul 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-on-target-to-generate-3bn-in-ad-revenue-amid-solid-q2-results/</guid></item><item><title><![CDATA[Curious Nation Expands Account Team With 3 New Hires]]></title><description><![CDATA[Brand activation agency Curious Nation has expanded its account management team across ANZ with three new hires as it accelerates investment in shopper marketing. The appointments come as Curious Nation launched &lsquo;Curious Shopper Accelerator&rsquo;, an insights and capability training program designed to close the gap between brand thinking and genuine shopper commercial instinct. Simeon Trew [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/curious-nation-expands-account-team-with-3-new-hires/</link><pubDate>Fri, 17 Jul 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/curious-nation-expands-account-team-with-3-new-hires/</guid></item><item><title><![CDATA[DIA Launches Census Push â€˜Write DESIGNERâ€™ Via Clemenger BBDO]]></title><description><![CDATA[Clemenger BBDO has partnered with The Design Institute of Australia (DIA) for national advocacy campaign, &lsquo;Write DESIGNER&rsquo;, ahead of the 2026 Census. The campaign responds to a surprising reality: despite contributing an estimated $67.5 billion to the Australian economy each year, there is currently no reliable baseline count of how many designers actually work in [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dia-launches-census-push-write-designer-via-clemenger-bbdo/</link><pubDate>Fri, 17 Jul 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dia-launches-census-push-write-designer-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Design Institute Launches Campaign To Promotes Census For Designers Via Clemenger BBDO]]></title><description><![CDATA[B&amp;T would love to see a census on what designers really thought about Balenciaga's bondage bears ad.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/design-institute-launches-campaign-to-promotes-census-for-designers-via-clemenger-bbdo/</link><pubDate>Fri, 17 Jul 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/design-institute-launches-campaign-to-promotes-census-for-designers-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Design Institute Launches Campaign To Promote Census For Designers Via Clemenger BBDO]]></title><description><![CDATA[B&amp;T would love to see a census on what designers really thought about Balenciaga's bondage bears ad.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/design-institute-launches-campaign-to-promote-census-for-designers-via-clemenger-bbdo/</link><pubDate>Fri, 17 Jul 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/design-institute-launches-campaign-to-promote-census-for-designers-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Google Recreates PelÃ©â€™s â€˜Greatestâ€™ Goal Via AI Technology]]></title><description><![CDATA[As the world turns its focus on Argentinian superstar Messi for this Sunday&rsquo;s World Cup final against Spain, Google has partnered with Pel&eacute; Brand to recreate his finest solo effort that was not captured on TV. &lsquo;The Most Beautiful Goal Never Seen&rsquo; is a mini-documentary that uses Google DeepMind technology to reconstruct Pel&eacute;&rsquo;s 1959 &lsquo;Gol [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/google-recreates-pels-greatest-goal-via-ai-technology/</link><pubDate>Fri, 17 Jul 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/google-recreates-pels-greatest-goal-via-ai-technology/</guid></item><item><title><![CDATA[Seven West Media, SCA Named Media Partners For World Police &amp; Fire Games]]></title><description><![CDATA[Seven West Media and Southern Cross Austereo (SCA) have secured their first major partnership since merging, after being appointed the official media partners for the 2027 World Police and Fire Games (WPFG). The appointment follows a successful joint bid submitted through The Brand Agency and will see the combined media business deliver an integrated campaign [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/seven-west-media-sca-named-media-partners-for-world-police-amp-fire-games/</link><pubDate>Fri, 17 Jul 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/seven-west-media-sca-named-media-partners-for-world-police-amp-fire-games/</guid></item><item><title><![CDATA[Meta To Alert Parents If Teens Discuss Self-Harm With Its AI Tool]]></title><description><![CDATA[Meta will begin notifying parents if their teen appears to be discussing suicide or self-harm with Meta AI on Instagram, marking one of the platform&rsquo;s biggest expansions of AI safety measures for young users. The new feature, announced overnight, is rolling out immediately to parents using Instagram&rsquo;s parental supervision tools in Australia, the US, UK [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-to-alert-parents-if-teens-discuss-self-harm-with-its-ai-tool/</link><pubDate>Fri, 17 Jul 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-to-alert-parents-if-teens-discuss-self-harm-with-its-ai-tool/</guid></item><item><title><![CDATA[Archetype Expands APAC Leadership Team &amp; Promotes Mei Ling Yeow To EVP&nbsp;]]></title><description><![CDATA[Global communications agency Archetype has expanded its APAC leadership team with a senior promotion and two key appointments. The agency has promoted Mei Ling Yeow to executive vice president, APAC head of strategy and innovation, while Simon Lesch has joined the regional senior leadership team as APAC head of AI and transformation. Florence Mae Jarillo [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/archetype-expands-apac-leadership-team-amp-promotes-mei-ling-yeow-to-evpnbsp/</link><pubDate>Fri, 17 Jul 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/archetype-expands-apac-leadership-team-amp-promotes-mei-ling-yeow-to-evpnbsp/</guid></item><item><title><![CDATA[Toyota NZ Turns All Blacks Tries Into Cash Grants Via Saatchi &amp; Saatchi]]></title><description><![CDATA[Toyota New Zealand has turned All Blacks and Black Ferns tries into a new source of grassroots funding with the launch of &lsquo;Grounded Grants&rsquo;, created by Saatchi &amp; Saatchi NZ alongside Spark Foundry NZ, Digitas NZ and Sky Sport. The campaign turns every international try into support for grassroots clubs, creating a live funding platform. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/toyota-nz-turns-all-blacks-tries-into-cash-grants-via-saatchi-amp-saatchi/</link><pubDate>Fri, 17 Jul 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/toyota-nz-turns-all-blacks-tries-into-cash-grants-via-saatchi-amp-saatchi/</guid></item><item><title><![CDATA[HOYTS Promotes Stephanie Mills To Managing Director]]></title><description><![CDATA[HOYTS Group has promoted Stephanie Mills to the newly created role of Managing Director, effective immediately. Stephanie brings more than 20 years of experience in the Australian cinema and entertainment industry, having built an exceptional career spanning marketing, content, commercial strategy and corporate leadership. Most recently, she served as director of sales, marketing and content [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hoyts-promotes-stephanie-mills-to-managing-director/</link><pubDate>Thu, 16 Jul 2026 07:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hoyts-promotes-stephanie-mills-to-managing-director/</guid></item><item><title><![CDATA[Stop Fixing Women &amp; Start Fixing Leadership]]></title><description><![CDATA[In this opinion piece, Vanessa Liell, chair of the Global Women in PR (GWPR) Australia Advisory Board and winner of the B&amp;T Women in Media Glass Ceiling Award 2025, argues the PR industry has spent too long trying to &ldquo;fix&rdquo; women, when the real problem lies with leadership accountability. She explains why better policies alone [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stop-fixing-women-amp-start-fixing-leadership/</link><pubDate>Thu, 16 Jul 2026 07:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stop-fixing-women-amp-start-fixing-leadership/</guid></item><item><title><![CDATA[â€˜AIâ€™s Self-Regulation Era Is Closingâ€™: Industry Back Albaneseâ€™s AI Push But Warn More Is Needed]]></title><description><![CDATA[Industry welcomes Albo's 'Office of AI', less confident about his 'shag, marry, date' policy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ais-self-regulation-era-is-closing-industry-back-albaneses-ai-push-but-warn-more-is-needed/</link><pubDate>Thu, 16 Jul 2026 04:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ais-self-regulation-era-is-closing-industry-back-albaneses-ai-push-but-warn-more-is-needed/</guid></item><item><title><![CDATA[TV Ratings (15/7/2026): Spainâ€™s Win Against France In World Cup Semi-Final Draws Biggest Audience Of The Night]]></title><description><![CDATA[Spain cooked up a French exit, leaving Les Bleus without the final course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1572026-spains-win-against-france-in-world-cup-semi-final-draws-biggest-audience-of-the-night/</link><pubDate>Thu, 16 Jul 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1572026-spains-win-against-france-in-world-cup-semi-final-draws-biggest-audience-of-the-night/</guid></item><item><title><![CDATA[VML: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[VML has channelled the creativity of Tame Impala with this standout effort.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vml-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 16 Jul 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vml-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Smelly Lunch Stories: Andie Potter]]></title><description><![CDATA[After smashing France, B&amp;T is grateful Andie put down her celebratory World Cup sangria to tell us about her love of grilled fish.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smelly-lunch-stories-andie-potter/</link><pubDate>Thu, 16 Jul 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smelly-lunch-stories-andie-potter/</guid></item><item><title><![CDATA[Toni Collette Stars As Miss Marple In New Audible Series]]></title><description><![CDATA[Toni Collette (Hereditary) will play Miss Marple in an all-star Audible Original adaptation of Agatha Christie&rsquo;s classic mystery, The Murder at the Vicarage, releasing globally on 13 August 2026. Alongside Collette, Kit Harington (Game of Thrones) will play Reverend Leonard Clement. The star-studded adaptation will also feature Calam Lynch (What It Feels Like for a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/toni-collette-stars-as-miss-marple-in-new-audible-series/</link><pubDate>Thu, 16 Jul 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/toni-collette-stars-as-miss-marple-in-new-audible-series/</guid></item><item><title><![CDATA[GumGum Launches AI â€˜Mindset Agentâ€™ For Advertisers]]></title><description><![CDATA[Advertising technology company GumGum has launched a new AI-powered tool designed to help advertisers turn campaign briefs into custom audience segments, with activation initially available through The Trade Desk. Called Mindset Agent, the platform sits within GumGum&rsquo;s newly redesigned Mindset Portal and uses the company&rsquo;s proprietary Mindset Graph to analyse campaign objectives and recommend contextual [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gumgum-launches-ai-mindset-agent-for-advertisers/</link><pubDate>Thu, 16 Jul 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gumgum-launches-ai-mindset-agent-for-advertisers/</guid></item><item><title><![CDATA[Whittaker&rsquo;s &amp; Bastion Double Down On &lsquo;Hello Chocolate Lovers&rsquo; With Four New Films]]></title><description><![CDATA[Whittaker&rsquo;s has expanded its award-winning Hello Chocolate Lovers brand platform with four new films created by Bastion Aotearoa, celebrating the mischievous rituals and behaviours that unite devoted chocolate fans. The new campaign builds on the platform launched in 2024, which sought to capture the unique relationship consumers have with the iconic chocolate brand. Following strong [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/whittakerrsquos-amp-bastion-double-down-on-lsquohello-chocolate-loversrsquo-with-four-new-films/</link><pubDate>Thu, 16 Jul 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/whittakerrsquos-amp-bastion-double-down-on-lsquohello-chocolate-loversrsquo-with-four-new-films/</guid></item><item><title><![CDATA[NZ On Screen Relaunches With Nostalgia-Fuelled Campaign Via Coles &amp; Co]]></title><description><![CDATA[NZ On Screen has launched its biggest brand campaign in 18 years, partnering with independent creative agency Coles &amp; Co to support the relaunch of its redesigned platform and encourage New Zealanders to reconnect with the country&rsquo;s screen heritage. Titled &lsquo;Find What You&rsquo;ve Been Missing&rsquo;, the campaign is designed to coincide with the platform&rsquo;s largest [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nz-on-screen-relaunches-with-nostalgia-fuelled-campaign-via-coles-amp-co/</link><pubDate>Thu, 16 Jul 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nz-on-screen-relaunches-with-nostalgia-fuelled-campaign-via-coles-amp-co/</guid></item><item><title><![CDATA[Sparro Promotes Long-Serving Executive Hannah Jones To CEO]]></title><description><![CDATA[Digital marketing agency Sparro, by Brainlabs and Jack Nimble, has promoted long-serving executive Hannah Jones to chief executive officer. Jones steps into the CEO role after serving as managing director, having previously held positions including group general manager and key account director since joining Sparro in 2017. The promotion comes as Sparro and Jack Nimble [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sparro-promotes-long-serving-executive-hannah-jones-to-ceo/</link><pubDate>Thu, 16 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sparro-promotes-long-serving-executive-hannah-jones-to-ceo/</guid></item><item><title><![CDATA[Sparro Founders Exit, Hannah Jones Steps Up To CEO]]></title><description><![CDATA[Digital marketing agency Sparro, by Brainlabs and Jack Nimble, has promoted long-serving executive Hannah Jones to chief executive officer to succeed founders Morris and Cameron Bryant, who have left the business. Jones steps into the CEO role after serving as managing director, having previously held positions including group general manager and key account director since [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sparro-founders-exit-hannah-jones-steps-up-to-ceo/</link><pubDate>Thu, 16 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sparro-founders-exit-hannah-jones-steps-up-to-ceo/</guid></item><item><title><![CDATA[Paul Sigaloff Named New APAC Vice President At Quantcast]]></title><description><![CDATA[AI-powered advertising platform Quantcast has named former global chief customer officer at Mortar AI, Paul Sigaloff, as its new VP of APAC. In his previous role, working at the marketing intelligence platform, Sigaloff was responsible for shaping and executing the company&rsquo;s global customer strategy. At Quantcast, Sigaloff will be responsible for leading growth across the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/paul-sigaloff-named-new-apac-vice-president-at-quantcast/</link><pubDate>Thu, 16 Jul 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/paul-sigaloff-named-new-apac-vice-president-at-quantcast/</guid></item><item><title><![CDATA[Jack Delmonte Joins The Herd At Digitas As New ECD]]></title><description><![CDATA[Digitas Australia has appointed Jack Delmonte to the role of Executive Creative Director, joining the agency&rsquo;s executive leadership team. Based in Sydney, Delmonte returns to the Publicis Groupe network where he began his career at Publicis Mojo. He brings more than 15 years of agency experience and a proven track record of delivering award-winning creative [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jack-delmonte-joins-the-herd-at-digitas-as-new-ecd/</link><pubDate>Thu, 16 Jul 2026 01:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jack-delmonte-joins-the-herd-at-digitas-as-new-ecd/</guid></item><item><title><![CDATA[Initiative Names â€˜Camboâ€™ As New CEO]]></title><description><![CDATA[Omnicom&rsquo;s Andrew &lsquo;Cambo&rsquo; Cambridge has returned to take the reins of Initiative, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX. Cambridge, the CEO of Omnicom Media Digital, previously worked at Initiative for nearly four years where he rose was national head of digital, data and technology for the agency before joining TikTok. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/initiative-names-cambo-as-new-ceo/</link><pubDate>Thu, 16 Jul 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/initiative-names-cambo-as-new-ceo/</guid></item><item><title><![CDATA[Audi Launches New Brand Platform With â€˜Fluent In Bothâ€™ Campaign Via Apparent]]></title><description><![CDATA[Audi Australia has launched a new brand platform for its plug-in hybrid range, with creative agency Apparent launching Fluent in Both to promote the new Audi Q5 e-hybrid. The campaign marks Apparent&rsquo;s first brand platform for the luxury carmaker and centres on the dual nature of Audi&rsquo;s plug-in hybrid technology, positioning the Q5 e-hybrid as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/audi-launches-new-brand-platform-with-fluent-in-both-campaign-via-apparent/</link><pubDate>Thu, 16 Jul 2026 01:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/audi-launches-new-brand-platform-with-fluent-in-both-campaign-via-apparent/</guid></item><item><title><![CDATA[Melbourne Confidential: Nina Kelly]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Nina Kelly, co-founder and strategic director at [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-nina-kelly/</link><pubDate>Thu, 16 Jul 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-nina-kelly/</guid></item><item><title><![CDATA[AI Will Change Marketing, ButÂ EQ Will Define Its LeadersÂ ]]></title><description><![CDATA[&ldquo;The job of a marketing leader in the next decade comes down to exactly two capabilities. One is AI. The other is EQ.&rdquo;&nbsp; It&rsquo;s&nbsp;a big statement coming from someone who has spent the past decade training senior leaders at some of the biggest companies in the world.&nbsp; But according to Australian psychology thought leader and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-will-change-marketing-buteq-will-define-its-leaders/</link><pubDate>Thu, 16 Jul 2026 00:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-will-change-marketing-buteq-will-define-its-leaders/</guid></item><item><title><![CDATA[Michael Hill Taps EssenceMediacom For Media Duties]]></title><description><![CDATA[Michael Hill has appointed EssenceMediacom as its media agency partner across Australia, New Zealand and Canada, following a competitive review. B&amp;T revealed the was being reviewed a week ago. The agency succeeds OMD, which decided not to defend the account. B&amp;T understands the pitch was called in unusual circumstances that didn&rsquo;t have heavy involvement from [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/michael-hill-taps-essencemediacom-for-media-duties/</link><pubDate>Thu, 16 Jul 2026 00:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/michael-hill-taps-essencemediacom-for-media-duties/</guid></item><item><title><![CDATA[The â€˜AI Efficiency Trapâ€™ Quietly Killing Marketing ROI]]></title><description><![CDATA[In this article, Alison McKinnon, managing director of CM.OSX, challenges one of AI&rsquo;s biggest assumptions that more automation automatically means lower costs. While AI is delivering productivity gains across marketing, McKinnon argues the next phase of enterprise adoption will introduce a hidden layer of operational, governance and infrastructure costs that many organisations have yet to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-ai-efficiency-trap-quietly-killing-marketing-roi/</link><pubDate>Thu, 16 Jul 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-ai-efficiency-trap-quietly-killing-marketing-roi/</guid></item><item><title><![CDATA[The Growth Distillery Reveals Australiaâ€™s Tech Trust Paradox]]></title><description><![CDATA[A new The Growth Distillery report has found that Australians have never been more digitally connected yet record low-trust in technology.&nbsp; At the core of the How Australians Are Navigating the Next Wave of Technology report is a paradox. Australians are using technology while fearing it. They spend a third of their waking lives in [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-growth-distillery-reveals-australias-tech-trust-paradox/</link><pubDate>Wed, 15 Jul 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-growth-distillery-reveals-australias-tech-trust-paradox/</guid></item><item><title><![CDATA[Initiative: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Initiative channels its inner The Chemical Brothers, but will it inspire a comeback story for the ages?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/initiative-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 15 Jul 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/initiative-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Duncan Campbell: â€˜Kiss FM Slide Hasnâ€™t Bottomed Outâ€¦Iâ€™d Launch New Breakfast Show ASAPâ€™]]></title><description><![CDATA[Kiis FM&rsquo;s decline on Sydney breakfast has &ldquo;got a little bit more to go&rdquo; after a dramatic exodus of listeners since the axing of popular hosts Kyle &amp; Jackie O, according to former content chief Duncan Campbell. The Kiis Sydney breakfast show lost 1.1 points to a 7.1 per cent share in the fourth radio [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/duncan-campbell-kiss-fm-slide-hasnt-bottomed-outid-launch-new-breakfast-show-asap/</link><pubDate>Wed, 15 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/duncan-campbell-kiss-fm-slide-hasnt-bottomed-outid-launch-new-breakfast-show-asap/</guid></item><item><title><![CDATA[TV Ratings (15/7/2026): Seven&rsquo;s First Dates Australia Serves Up Spilt Pasta, Declined Cards &amp; Steamy Pashes]]></title><description><![CDATA[As our very own reporter Melania admits, the second-hand embarrassment was too much.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1572026-sevenrsquos-first-dates-australia-serves-up-spilt-pasta-declined-cards-amp-steamy-pashes/</link><pubDate>Wed, 15 Jul 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1572026-sevenrsquos-first-dates-australia-serves-up-spilt-pasta-declined-cards-amp-steamy-pashes/</guid></item><item><title><![CDATA[TV Ratings (14/7/2026): Seven&rsquo;s First Dates Australia Serves Up Spilt Pasta, Declined Cards &amp; Steamy Pashes]]></title><description><![CDATA[First Dates beaten by a documentary that charts a couple's tragic last date.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1472026-sevenrsquos-first-dates-australia-serves-up-spilt-pasta-declined-cards-amp-steamy-pashes/</link><pubDate>Wed, 15 Jul 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1472026-sevenrsquos-first-dates-australia-serves-up-spilt-pasta-declined-cards-amp-steamy-pashes/</guid></item><item><title><![CDATA[Webjet Names Nicole Sheffield As New CEO]]></title><description><![CDATA[Webjet Group has appointed former Wesfarmers OneDigital managing director and media executive Nicole Sheffield as its new managing director and CEO. Sheffield, who takes up the role next week (20 July), follows the resignation of former CEO Katrina Barry in May, with Layton Shannos serving as acting CEO while the ASX-listed travel company conducted a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/webjet-names-nicole-sheffield-as-new-ceo/</link><pubDate>Wed, 15 Jul 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/webjet-names-nicole-sheffield-as-new-ceo/</guid></item><item><title><![CDATA[Specsavers Launches â€˜Brokenâ€™ OOH Campaign In Melbourne Intersection]]></title><description><![CDATA[Specsavers has launched a new &lsquo;broken&rsquo; OOH campaign in one of Melbourne&rsquo;s busiest intersections, bringing the &lsquo;Should&rsquo;ve gone to Specsavers&rsquo; moment into an extra big moment.&nbsp; Created in-house by Specsavers Creative, the execution features a series of intentionally incorrect creatives, including misaligned artwork, incomplete logos and incorrect references to days of the week, encouraging commuters [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-launches-broken-ooh-campaign-in-melbourne-intersection/</link><pubDate>Wed, 15 Jul 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-launches-broken-ooh-campaign-in-melbourne-intersection/</guid></item><item><title><![CDATA[Ex-Banker Sylvia Wiggins Joins SCA Board]]></title><description><![CDATA[Wiggins joins SCA's board. Also takes up starting spot in goal for the company's five-a-side football team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-banker-sylvia-wiggins-joins-sca-board/</link><pubDate>Wed, 15 Jul 2026 03:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-banker-sylvia-wiggins-joins-sca-board/</guid></item><item><title><![CDATA[KIC Launches â€˜Progress. Not Perfectionâ€™ Campaign Targeting Optimisation Culture]]></title><description><![CDATA[Do you love Steven Bartlett and Huel? This one might not be for you.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kic-launches-progress-not-perfection-campaign-targeting-optimisation-culture/</link><pubDate>Wed, 15 Jul 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kic-launches-progress-not-perfection-campaign-targeting-optimisation-culture/</guid></item><item><title><![CDATA[Windsorborn Wins Police Bank Account &amp; Launches &lsquo;Here For Our Own&rsquo; Brand Platform]]></title><description><![CDATA[Police Bank has appointed Windsorborn as its growth partner following a competitive pitch, as the member-owned bank looks to accelerate brand and member growth across Australia. Under the new partnership, Windsorborn will lead integrated creative and media strategy for the bank, with a focus on strengthening Police Bank&rsquo;s position as the financial institution built specifically [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/windsorborn-wins-police-bank-account-amp-launches-lsquohere-for-our-ownrsquo-brand-platform/</link><pubDate>Wed, 15 Jul 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/windsorborn-wins-police-bank-account-amp-launches-lsquohere-for-our-ownrsquo-brand-platform/</guid></item><item><title><![CDATA[WHOOP Appoints Ex-Coke Comms Leader As First Chief Communications Officer]]></title><description><![CDATA[Wearable technology brand WHOOP has appointed Kristen Moss as its first chief communications officer. In the newly created role, Moss will lead global communications, helping elevate the company&rsquo;s brand and reputation as it continues to scale and expand. Moss most recently served as vice president of strategic communications for North America at The Coca-Cola Company, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/whoop-appoints-ex-coke-comms-leader-as-first-chief-communications-officer/</link><pubDate>Wed, 15 Jul 2026 03:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/whoop-appoints-ex-coke-comms-leader-as-first-chief-communications-officer/</guid></item><item><title><![CDATA[Australia Post&rsquo;s New Campaign Puts Small Businesses &amp; Side Hustles In The Spotlight]]></title><description><![CDATA[Australia Post has launched a new campaign, Big Boss Energy, celebrating the side hustles, online stores and small businesses driving Australia&rsquo;s eCommerce growth. It comes after Australians spent a record $82.6 billion online last year, and small businesses make up 88% of Australia Post&rsquo;s customer base. Through the campaign, select Post Offices across the country [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-postrsquos-new-campaign-puts-small-businesses-amp-side-hustles-in-the-spotlight/</link><pubDate>Wed, 15 Jul 2026 03:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-postrsquos-new-campaign-puts-small-businesses-amp-side-hustles-in-the-spotlight/</guid></item><item><title><![CDATA[Ex-72andSunny President Launches Coaching Company For Creative &amp; Marketing Leaders]]></title><description><![CDATA[Ross Berthinussen, the former President of 72andSunny ANZ, has returned to Australia to launch a new coaching company, Human Things, targetting executive leaders in the Creative and Marketing industries. Human Things is focused on helping leaders develop the human capacities required to thrive in a world of accelerated change and uncertainty. Ross returns to Australia [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-president-launches-coaching-company-for-creative-amp-marketing-leaders/</link><pubDate>Wed, 15 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-president-launches-coaching-company-for-creative-amp-marketing-leaders/</guid></item><item><title><![CDATA[â€˜Part Of My Wardrobe Since I Was A Kidâ€™: Hailey Bieber Partners With Gap To Launch Jeans Range]]></title><description><![CDATA[Model and entrepeneur Hailey Bieber has partnered with clothing brand Gap to launch &lsquo;The Hailey Jean&rsquo; in a new marketing campaign. Launching on 16 July, The Hailey Jean is a limited-edition capsule that reimagines two of the brand&rsquo;s relaxed silhouettes with Bieber&rsquo;s personal style. The collection, inspired by the &rsquo;90s, arrives amid the continued popularity [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/part-of-my-wardrobe-since-i-was-a-kid-hailey-bieber-partners-with-gap-to-launch-jeans-range/</link><pubDate>Wed, 15 Jul 2026 03:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/part-of-my-wardrobe-since-i-was-a-kid-hailey-bieber-partners-with-gap-to-launch-jeans-range/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: How R.M.Williamsâ€™ Kai Tunley Puts His Best Boot Forward Without Losing The Brandâ€™s Sole]]></title><description><![CDATA[When Kai Tunley isn't selling some of the world's finest shoes, you can spot him daydreaming about being a carpenter. No joke.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-rmwilliams-kai-tunley-puts-his-best-boot-forward-without-losing-the-brands-sole/</link><pubDate>Wed, 15 Jul 2026 02:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-rmwilliams-kai-tunley-puts-his-best-boot-forward-without-losing-the-brands-sole/</guid></item><item><title><![CDATA[Who&rsquo;s Leading The Race To Be Crowned The People&rsquo;s Champion At B&amp;T&rsquo;s Women In Media Awards?]]></title><description><![CDATA[Who's leading the charge for the People's Choice voting? Find out here!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/whorsquos-leading-the-race-to-be-crowned-the-peoplersquos-champion-at-bamptrsquos-women-in-media-awards/</link><pubDate>Wed, 15 Jul 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/whorsquos-leading-the-race-to-be-crowned-the-peoplersquos-champion-at-bamptrsquos-women-in-media-awards/</guid></item><item><title><![CDATA[Ten Million Reasons Why The Five-Cap-City Buy No Longer Adds Up]]></title><description><![CDATA[Australia&rsquo;s media playbook is overdue for a rethink. With more than a third of the population now living outside capital cities and regional economies booming, the long-held assumption that five metros equal national reach is no longer fit for purpose, writes Mark Fairhurst, chief revenue officer, oOh!media. Habits are hard to break. In media planning, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ten-million-reasons-why-the-five-cap-city-buy-no-longer-adds-up/</link><pubDate>Wed, 15 Jul 2026 01:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ten-million-reasons-why-the-five-cap-city-buy-no-longer-adds-up/</guid></item><item><title><![CDATA[Government Must Stand Up To Global AI Giants]]></title><description><![CDATA[Australia&rsquo;s copyright laws must not be rewritten at the urging of some of the world&rsquo;s richest and most powerful technology companies, argues Star News Group managing director Paul Thomas. When global AI giants lobby governments while simultaneously offering billions of dollars in investment, there is an obvious risk that the rights of Australian creators, publishers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/government-must-stand-up-to-global-ai-giants/</link><pubDate>Wed, 15 Jul 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/government-must-stand-up-to-global-ai-giants/</guid></item><item><title><![CDATA[Chloe Hooperâ€™s The Limitless Equation Takes â€˜Self-Doubt: The Invisible Pandemicâ€™ Event National]]></title><description><![CDATA[Following its sold-out Sydney debut, which brought together more than 150 of Australia&rsquo;s most senior media, marketing and creative industry leaders, The Limitless Equation is taking its live event Self-Doubt: The Invisible Pandemic on a national tour. The event will head to Melbourne on 17 September, Brisbane on 23 October and Perth on 12 November [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chloe-hoopers-the-limitless-equation-takes-self-doubt-the-invisible-pandemic-event-national/</link><pubDate>Wed, 15 Jul 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chloe-hoopers-the-limitless-equation-takes-self-doubt-the-invisible-pandemic-event-national/</guid></item><item><title><![CDATA[Gai Le Roy, Nicole Bence &amp; Sian Whitnall Join UnLtd Board]]></title><description><![CDATA[The industry&rsquo;s social purpose organisation UnLtd has appointed IAB Australia&rsquo;s Gai Le Roy, Nova&rsquo;s Nicole Bence and OMD&rsquo;s Sian Whitnall to its board. They join Karen Halligan (Chair), James Bayes, Jason Tonelli, Philippa Wainiqolo, Amanda Henderson and Paul Sigaloff. The appointments come at a pivotal time for UnLtd as the organisation builds on two decades [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gai-le-roy-nicole-bence-amp-sian-whitnall-join-unltd-board/</link><pubDate>Wed, 15 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gai-le-roy-nicole-bence-amp-sian-whitnall-join-unltd-board/</guid></item><item><title><![CDATA[Michael Wretham-Brown Returns To Match &amp; Wood As Chief Digital Officer]]></title><description><![CDATA[Wretham-Brown will remain in London for the role, however, noting that the weather is better there than in Melbourne.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/michael-wretham-brown-returns-to-match-amp-wood-as-chief-digital-officer/</link><pubDate>Wed, 15 Jul 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/michael-wretham-brown-returns-to-match-amp-wood-as-chief-digital-officer/</guid></item><item><title><![CDATA[Mediahub Names Kim Dolengowski As Head of Strategy As Linda Fagerlund Departs]]></title><description><![CDATA[Mediahub has appointed former Goanna Academy marketer Kim Dolengowski as its new head of strategy. Dolengowski succeeds Linda Fagerlund, who has relocated to New York to take up a senior strategy role with Initiative NYC. Dolengowski will lead Mediahub&rsquo;s strategic offering across the agency&rsquo;s client portfolio, while also joining the agency&rsquo;s senior leadership team. As [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mediahub-names-kim-dolengowski-as-head-of-strategy-as-linda-fagerlund-departs/</link><pubDate>Wed, 15 Jul 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mediahub-names-kim-dolengowski-as-head-of-strategy-as-linda-fagerlund-departs/</guid></item><item><title><![CDATA[Game, Set &amp; Match: AI &amp; Algorithms Can&rsquo;t Compete With The Unfiltered Power Of Sport]]></title><description><![CDATA[In the past week, we&rsquo;ve watched Wimbledon finals, the Tour de France, a State of Origin thriller and, of course, the FIFA World Cup. Nunn Media Sydney managing director Chris Walton said it is a timely reminder that sport can deliver something far more valuable and less predictable than the industry&rsquo;s obsession with AI technology [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/game-set-amp-match-ai-amp-algorithms-canrsquot-compete-with-the-unfiltered-power-of-sport/</link><pubDate>Tue, 14 Jul 2026 07:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/game-set-amp-match-ai-amp-algorithms-canrsquot-compete-with-the-unfiltered-power-of-sport/</guid></item><item><title><![CDATA[OMD: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[OMD team danced themselves clean with all their friends in 2025 with some big hits and smart thinking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omd-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 14 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omd-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[DIGI Boss Sunita Bose Steps Down After Seven Years]]></title><description><![CDATA[Despite her last name, Sunita Bose is no longer the boss.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/digi-boss-sunita-bose-steps-down-after-seven-years/</link><pubDate>Tue, 14 Jul 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/digi-boss-sunita-bose-steps-down-after-seven-years/</guid></item><item><title><![CDATA[TV Ratings (13/7/2026): Farmer Wants A Wife Leads Monday As Finale Looms]]></title><description><![CDATA[As Farmer Wants A Wife nears its conclusion, B&amp;T is getting excited for spin-off series Marketing Executive Wants a Husband.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1372026-farmer-wants-a-wife-leads-monday-as-finale-looms/</link><pubDate>Tue, 14 Jul 2026 04:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1372026-farmer-wants-a-wife-leads-monday-as-finale-looms/</guid></item><item><title><![CDATA[Radio Ratings: Are Listeners Fleeing After Kyle &amp; Jackie O&rsquo;s Kiis Of Death?]]></title><description><![CDATA[Kyle &amp; Jackie's ghosts continue haunting Sydney's radio. Much like Roxy Jacenko's poo jogger haunts our most-read stories list.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-are-listeners-fleeing-after-kyle-amp-jackie-orsquos-kiis-of-death/</link><pubDate>Tue, 14 Jul 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-are-listeners-fleeing-after-kyle-amp-jackie-orsquos-kiis-of-death/</guid></item><item><title><![CDATA[A Dozen Democratic States Attempt To Block Paramountâ€™s Acquisition Of Warner Bros]]></title><description><![CDATA[Is Paramount's acquisition about to hit a California-sized speed bump?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-dozen-democratic-states-attempt-to-block-paramounts-acquisition-of-warner-bros/</link><pubDate>Tue, 14 Jul 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-dozen-democratic-states-attempt-to-block-paramounts-acquisition-of-warner-bros/</guid></item><item><title><![CDATA[Cheil&rsquo;s Kim Le Gras Promoted To General Manager Of Campaign &amp; Creative]]></title><description><![CDATA[Le Gras said she's thrilled with the promotion and the new flip phone that comes with it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cheilrsquos-kim-le-gras-promoted-to-general-manager-of-campaign-amp-creative/</link><pubDate>Tue, 14 Jul 2026 03:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cheilrsquos-kim-le-gras-promoted-to-general-manager-of-campaign-amp-creative/</guid></item><item><title><![CDATA[Sian Chadwick Appointed ANZâ€™s New CMO As Astrud Burgess Steps Down]]></title><description><![CDATA[ANZ shuffles the pack to find its new CMO.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sian-chadwick-appointed-anzs-new-cmo-as-astrud-burgess-steps-down/</link><pubDate>Tue, 14 Jul 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sian-chadwick-appointed-anzs-new-cmo-as-astrud-burgess-steps-down/</guid></item><item><title><![CDATA[â€˜Originality Is A Red Herringâ€™: Is Insight More Valuable Than Invention To Creating Award-Winning Work?]]></title><description><![CDATA[For what it's worth, B&amp;T finds red herrings to be far more palatable than incredibly smelly tinned herrings.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/originality-is-a-red-herring-is-insight-more-valuable-than-invention-to-creating-award-winning-work/</link><pubDate>Tue, 14 Jul 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/originality-is-a-red-herring-is-insight-more-valuable-than-invention-to-creating-award-winning-work/</guid></item><item><title><![CDATA[L&rsquo;Or&eacute;al &amp; Swisse Vitamins Sponsors Of Prime Video&rsquo;s New Elle Series]]></title><description><![CDATA[L&rsquo;Or&eacute;al Paris &amp; Swisse Vitamins have been named as the two key brands sponsoring Prime&rsquo;s new series Elle, based off the popular movie Legally Blonde. Produced by Amazon MGM Studios in association with Hello Sunshine, the eight-part series is set in 1995 and follows Elle Woods (played by Lexi Minetree) as she navigates the tumultuous [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lrsquooreacuteal-amp-swisse-vitamins-sponsors-of-prime-videorsquos-new-elle-series/</link><pubDate>Tue, 14 Jul 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lrsquooreacuteal-amp-swisse-vitamins-sponsors-of-prime-videorsquos-new-elle-series/</guid></item><item><title><![CDATA[Radio Ratings: Are Younger Listeners Fleeing After Kyle &amp; Jackie O&rsquo;s Kiis Of Death?]]></title><description><![CDATA[Listeners continue to flee Kiis FM in droves following the axing of Kyle &amp; Jackie O. In Sydney, Kiis&rsquo;s breakfast show lost 1.1 points to a 7.1 per cent share of audience, according to the fourth radio survey.&nbsp; This is now 5.6 points below Kyle &amp; Jackie O&rsquo;s 12.7 per cent share registered in the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-are-younger-listeners-fleeing-after-kyle-amp-jackie-orsquos-kiis-of-death/</link><pubDate>Tue, 14 Jul 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-are-younger-listeners-fleeing-after-kyle-amp-jackie-orsquos-kiis-of-death/</guid></item><item><title><![CDATA[â€˜Deeply Concernedâ€™: eSafety Says Major Tech Platforms Arenâ€™t Doing Enough To Stop Sexual Extortion]]></title><description><![CDATA[Australia&rsquo;s online safety regulator has accused some of the biggest technology platforms of failing to use readily available tools to tackle sexual extortion, warning the crime is continuing to devastate thousands of victims despite existing technology that could help prevent it. In a report released this morning, eSafety has highlighted significant gaps in how major [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/deeply-concerned-esafety-says-major-tech-platforms-arent-doing-enough-to-stop-sexual-extortion/</link><pubDate>Tue, 14 Jul 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/deeply-concerned-esafety-says-major-tech-platforms-arent-doing-enough-to-stop-sexual-extortion/</guid></item><item><title><![CDATA[â€˜Deeply Concernedâ€™: eSafety Commissioner Says Major Tech Platforms Arenâ€™t Doing Enough To Stop Sexual Extortion]]></title><description><![CDATA[Here's another reminder that your digital footprint is forever.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/deeply-concerned-esafety-commissioner-says-major-tech-platforms-arent-doing-enough-to-stop-sexual-extortion/</link><pubDate>Tue, 14 Jul 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/deeply-concerned-esafety-commissioner-says-major-tech-platforms-arent-doing-enough-to-stop-sexual-extortion/</guid></item><item><title><![CDATA[L&rsquo;Or&eacute;al &amp; Swisse Vitamins Sponsor Prime Video&rsquo;s New Elle Series]]></title><description><![CDATA[Can you really call yourself a fan of the colour pink if you weren't at this launch event the other day?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lrsquooreacuteal-amp-swisse-vitamins-sponsor-prime-videorsquos-new-elle-series/</link><pubDate>Tue, 14 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lrsquooreacuteal-amp-swisse-vitamins-sponsor-prime-videorsquos-new-elle-series/</guid></item><item><title><![CDATA[Candy Crush Publisher Appoints Havas To Global Media Account]]></title><description><![CDATA[It's exciting news for fans of blue light and irritating mobile ads as Candy Crush publisher finds a new agency.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/candy-crush-publisher-appoints-havas-to-global-media-account/</link><pubDate>Tue, 14 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/candy-crush-publisher-appoints-havas-to-global-media-account/</guid></item><item><title><![CDATA[Bank Of Queensland Searches For â€˜The Ultimate Queenslanderâ€™ In New Campaign Via Kill Boring Dead]]></title><description><![CDATA[Judging by this photo, the search for the ultimate Queenslander is off to a bad start, considering they all have shoes on.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bank-of-queensland-searches-for-the-ultimate-queenslander-in-new-campaign-via-kill-boring-dead/</link><pubDate>Tue, 14 Jul 2026 02:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bank-of-queensland-searches-for-the-ultimate-queenslander-in-new-campaign-via-kill-boring-dead/</guid></item><item><title><![CDATA[Auckland Transport Releases Next Phase Of Rugby-Focused City Rail Link Campaign Via Thompson Spencer]]></title><description><![CDATA[This campaign is mean as, we reckon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/auckland-transport-releases-next-phase-of-rugby-focused-city-rail-link-campaign-via-thompson-spencer/</link><pubDate>Tue, 14 Jul 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/auckland-transport-releases-next-phase-of-rugby-focused-city-rail-link-campaign-via-thompson-spencer/</guid></item><item><title><![CDATA[Fast 10: TBWAâ€™s Blake Crosbie On Chasing Great Work Across Continents]]></title><description><![CDATA[Blake Crosbie chases great work across continents. Though he often flies, rather than runs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-tbwas-blake-crosbie-on-chasing-great-work-across-continents/</link><pubDate>Tue, 14 Jul 2026 02:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-tbwas-blake-crosbie-on-chasing-great-work-across-continents/</guid></item><item><title><![CDATA[CulturalPulse Expands AskGenie With Enterprise-Ready Intelligence Platform]]></title><description><![CDATA[AskGenie is sadly no relation to AskJeeves.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/culturalpulse-expands-askgenie-with-enterprise-ready-intelligence-platform/</link><pubDate>Tue, 14 Jul 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/culturalpulse-expands-askgenie-with-enterprise-ready-intelligence-platform/</guid></item><item><title><![CDATA[New Brand &amp; Comms Consultancy &lsquo;Better Ground&rsquo; Launches To Help Purpose-led Organisations Grow Impact]]></title><description><![CDATA[Emma Green, former director of marketing and communications at national not-for-profit Greening Australia has launched a new brand and communications consultancy, Better Ground. The new consultancy seeks to give environmental and purpose-led organisations a flexible way to access senior brand and communications expertise and creative resources. Services include brand strategy and design, content production, marketing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/new-brand-amp-comms-consultancy-lsquobetter-groundrsquo-launches-to-help-purpose-led-organisations-grow-impact/</link><pubDate>Tue, 14 Jul 2026 02:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/new-brand-amp-comms-consultancy-lsquobetter-groundrsquo-launches-to-help-purpose-led-organisations-grow-impact/</guid></item><item><title><![CDATA[Pembleton &amp; 303 Tie The Knot With New Alliance]]></title><description><![CDATA[Pembleton and 303 announce this new partnership, missing out on thousands of Qantas Frequent Flyer points in the process.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pembleton-amp-303-tie-the-knot-with-new-alliance/</link><pubDate>Tue, 14 Jul 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pembleton-amp-303-tie-the-knot-with-new-alliance/</guid></item><item><title><![CDATA[Changi Airport Taps Aussie Creators In â€˜A Taste of Asiaâ€™ Campaign Via Connecting Plots]]></title><description><![CDATA[Looking for some Asian inspired lunch inspiration? Click here!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/changi-airport-taps-aussie-creators-in-a-taste-of-asia-campaign-via-connecting-plots/</link><pubDate>Tue, 14 Jul 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/changi-airport-taps-aussie-creators-in-a-taste-of-asia-campaign-via-connecting-plots/</guid></item><item><title><![CDATA[Time Under Tension &amp; -lution Launch &lsquo;AI Revolution&rsquo; Program For Marketing Workflows]]></title><description><![CDATA[The AI Revolution still ranks behind the Agricultural, Industrial and Glorious in our list of best revolutions.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-amp-lution-launch-lsquoai-revolutionrsquo-program-for-marketing-workflows/</link><pubDate>Tue, 14 Jul 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-amp-lution-launch-lsquoai-revolutionrsquo-program-for-marketing-workflows/</guid></item><item><title><![CDATA[Time Under Tension &amp; Lution Launch AI Program For Marketing Workflows]]></title><description><![CDATA[Marketing transformation consultancy -lution has partnered with AI consultancy Time Under Tension to launch an AI program &lsquo;AI Revolution&rsquo;, aimed at helping marketing teams embed the technology into day-to-day operations rather than treating it as &ldquo;a standalone tool&rdquo;. The five-phase transformation program is designed to help organisations redesign marketing workflows, establish AI governance and integrate [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-amp-lution-launch-ai-program-for-marketing-workflows/</link><pubDate>Tue, 14 Jul 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/time-under-tension-amp-lution-launch-ai-program-for-marketing-workflows/</guid></item><item><title><![CDATA[oOh!media Adds Digital Billboards Across Brisbane]]></title><description><![CDATA[Outdoor advertising company oOh!media has expanded its digital network in South East Queensland with the launch of four new digital billboards in Brisbane&rsquo;s Fortitude Valley, Toowong and Rocklea.&nbsp; Located at the corner of McLachlan and Brunswick Streets, the Fortitude Valley site captures inbound traffic exiting the Story Bridge, providing brands with strong visibility among affluent [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-adds-digital-billboards-across-brisbane/</link><pubDate>Tue, 14 Jul 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-adds-digital-billboards-across-brisbane/</guid></item><item><title><![CDATA[Demystifying Reddit For Modern Marketers]]></title><description><![CDATA[HELP! I just want to hear other people&rsquo;s genuine experiences and opinions that I can trust Yeah, I hear you and know exactly what you mean.&#8232;&#8232;Here are all my 50 recommendations based off what you are asking for completely influenced by top search results Why Trust Has Become Marketing&rsquo;s Most Valuable Currency? Melania Watson Today, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/demystifying-reddit-for-modern-marketers/</link><pubDate>Tue, 14 Jul 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/demystifying-reddit-for-modern-marketers/</guid></item><item><title><![CDATA[Vic Lorusso To Report Traffic On 2Day FM &amp; Triple M Following ARN Snub]]></title><description><![CDATA[Atn CEO and iconic traffic reporter Vic Lorusso will report the traffic at Southern Cross Austereo&rsquo;s (SCA) 2DayFM and Triple M Sydney after a 25-year stint with ARN&rsquo;s Kiis. The move comes days after ARN ended its $10 million contract with Lorusso&rsquo;s company gtn, which is the parent company of the Australian Traffic Network. ARN [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vic-lorusso-to-report-traffic-on-2day-fm-amp-triple-m-following-arn-snub/</link><pubDate>Tue, 14 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vic-lorusso-to-report-traffic-on-2day-fm-amp-triple-m-following-arn-snub/</guid></item><item><title><![CDATA[Vic Lorusso To Report Traffic On 2Day FM &amp; Triple M After Leaving ARN&rsquo;s Kiis]]></title><description><![CDATA[Lorusso lands the chopper at SCA.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vic-lorusso-to-report-traffic-on-2day-fm-amp-triple-m-after-leaving-arnrsquos-kiis/</link><pubDate>Tue, 14 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vic-lorusso-to-report-traffic-on-2day-fm-amp-triple-m-after-leaving-arnrsquos-kiis/</guid></item><item><title><![CDATA[Foxtel Pays Tribute To â€˜True Pioneer Of Australian Screenâ€™ Sam Neill Following His Death]]></title><description><![CDATA[Foxtel Group has paid tribute to actor Sam Neill following his death at the age of 78, describing him as a &ldquo;true pioneer of Australian screen&rdquo; whose impact on film and television would be felt for generations. Neill, the New Zealand-born actor best known internationally for his role as Dr Alan Grant in the Jurassic [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/foxtel-pays-tribute-to-true-pioneer-of-australian-screen-sam-neill-following-his-death-2/</link><pubDate>Mon, 13 Jul 2026 09:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/foxtel-pays-tribute-to-true-pioneer-of-australian-screen-sam-neill-following-his-death-2/</guid></item><item><title><![CDATA[Foxtel Pays Tribute To â€˜True Pioneer Of Australian Screenâ€™ Sam Neill Following His DeathÂ ]]></title><description><![CDATA[Foxtel Group has paid tribute to actor Sam Neill following his death at the age of 78, describing him as a &ldquo;true pioneer of Australian screen&rdquo; whose impact on film and television would be felt for generations. Neill, the New Zealand-born actor best known internationally for his role as Dr Alan Grant in the Jurassic [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/foxtel-pays-tribute-to-true-pioneer-of-australian-screen-sam-neill-following-his-death/</link><pubDate>Mon, 13 Jul 2026 09:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/foxtel-pays-tribute-to-true-pioneer-of-australian-screen-sam-neill-following-his-death/</guid></item><item><title><![CDATA[Hearts &amp; Science: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Hearts &amp; Science team know their way around rhythm &amp; blues, and rock 'n' roll.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hearts-amp-science-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 13 Jul 2026 05:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hearts-amp-science-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Weekend TV Ratings (10-12/7/2026): Englandâ€™s Triumph Over Norway Reaches Nearly 4M Viewers]]></title><description><![CDATA[We've said it before and we'll see it again: football is coming home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-tv-ratings-10-1272026-englands-triumph-over-norway-reaches-nearly-4m-viewers/</link><pubDate>Mon, 13 Jul 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-tv-ratings-10-1272026-englands-triumph-over-norway-reaches-nearly-4m-viewers/</guid></item><item><title><![CDATA[Who Gives A Crap Says Thank You In New Campaign]]></title><description><![CDATA[Adland's favourite toilet paper launches this new work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-gives-a-crap-says-thank-you-in-new-campaign/</link><pubDate>Mon, 13 Jul 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-gives-a-crap-says-thank-you-in-new-campaign/</guid></item><item><title><![CDATA[â€˜Backlash Was Inevitableâ€™: Meta Shuts Down â€˜Dangerousâ€™ Muse Image AI Tool Days After Launching]]></title><description><![CDATA[Meta cans AI image tool days after launch. One wonders how the Metaverse managed to stick it out so long.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/backlash-was-inevitable-meta-shuts-down-dangerous-muse-image-ai-tool-days-after-launching/</link><pubDate>Mon, 13 Jul 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/backlash-was-inevitable-meta-shuts-down-dangerous-muse-image-ai-tool-days-after-launching/</guid></item><item><title><![CDATA[SPEED Wins Xeroâ€™s Media Account In Australia, D3 Wins In NZ]]></title><description><![CDATA[This might be the biggest news in the world of bean counters since they started entering things twice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/speed-wins-xeros-media-account-in-australia-d3-wins-in-nz/</link><pubDate>Mon, 13 Jul 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/speed-wins-xeros-media-account-in-australia-d3-wins-in-nz/</guid></item><item><title><![CDATA[Nine Ups The Ante To Secure Premier League Rights]]></title><description><![CDATA[Nine Entertainment is in pole position to secure the English Premier League for another six years and is willing to pay as much as it does for the NRL, according to a report in the Australian Financial Review. The broadcaster, which currently streams the Premier League on Stan, is in &ldquo;advanced discussions&rdquo; over a deal [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-ups-the-ante-to-secure-premier-league-rights/</link><pubDate>Mon, 13 Jul 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-ups-the-ante-to-secure-premier-league-rights/</guid></item><item><title><![CDATA[Steggles Launches 2026 Charity Chook Campaign Via Clemenger BBDO]]></title><description><![CDATA[Here's some tasty new work from Clems. Once properly cooked, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/steggles-launches-2026-charity-chook-campaign-via-clemenger-bbdo/</link><pubDate>Mon, 13 Jul 2026 02:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/steggles-launches-2026-charity-chook-campaign-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Glamour Australia Arrives, Skipping Print For TikTok &amp; Instagram]]></title><description><![CDATA[There's nothing more glamorous than carpal tunnel and tech neck, we think.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/glamour-australia-arrives-skipping-print-for-tiktok-amp-instagram/</link><pubDate>Mon, 13 Jul 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/glamour-australia-arrives-skipping-print-for-tiktok-amp-instagram/</guid></item><item><title><![CDATA[Claude Owner Anthropic Invites All To Ask Hard Questions In New Work Via Mother London]]></title><description><![CDATA[Anthropic wants you to ask hard questions about AI. Though no one's asking how hard it's has been for blokes called Al.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/claude-owner-anthropic-invites-all-to-ask-hard-questions-in-new-work-via-mother-london/</link><pubDate>Mon, 13 Jul 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/claude-owner-anthropic-invites-all-to-ask-hard-questions-in-new-work-via-mother-london/</guid></item><item><title><![CDATA[Indie Agency Sunny Advertising Grows National Sporting Portfolio]]></title><description><![CDATA[Australian indie agency Sunny Advertising has secured partnerships with some of the country&rsquo;s most recognised sporting organisations, including NRL club the Dolphins, Sunshine Coast Lightning netball team, the South Australian National Football League (SANFL) and the Brisbane Bullets, while the Brisbane Heat has reappointed the agency for a third consecutive season. Sunny Advertising CEO Sarah [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indie-agency-sunny-advertising-grows-national-sporting-portfolio/</link><pubDate>Mon, 13 Jul 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indie-agency-sunny-advertising-grows-national-sporting-portfolio/</guid></item><item><title><![CDATA[Burson Names Johnson &amp; Johnson Comms Boss Gemma Hudson As ANZ Group CEO]]></title><description><![CDATA[Burson has named Gemma Hudson as its group CEO for Australia and New Zealand, effective immediately. Hudson will oversee the agency&rsquo;s business across Sydney, Melbourne, Brisbane and Perth, including the agency&rsquo;s specialist government relations firms, Hawker Britton and Barton Deakin. Based in Sydney, Gemma reports to APAC CEO HS Chung. Hudson joins Burson from Johnson [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/burson-names-johnson-amp-johnson-comms-boss-gemma-hudson-as-anz-group-ceo/</link><pubDate>Mon, 13 Jul 2026 02:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/burson-names-johnson-amp-johnson-comms-boss-gemma-hudson-as-anz-group-ceo/</guid></item><item><title><![CDATA[Kerfuffle Names Droga5â€™s Dave Collins Head Of Strategy]]></title><description><![CDATA[Kerfuffle has appointed former Droga5 exec Dave Collins as its head of strategy. Collins spent the last six years at Droga5 (formerly The Monkeys), where he helped shape award-winning creative strategies for brands including Macpac, Victoria Bitter, Australia Post, SEEK, Asahi Super Dry and ahm insurance. Prior to Droga5, Collins had stints at Interesting Development [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kerfuffle-names-droga5s-dave-collins-head-of-strategy/</link><pubDate>Mon, 13 Jul 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kerfuffle-names-droga5s-dave-collins-head-of-strategy/</guid></item><item><title><![CDATA[Specsavers Launches Glasses Range In Partnership With Pitjantjatjara Artist Atipalku Intjalki]]></title><description><![CDATA[Specsavers has launched a new range of glasses in a partnership with&nbsp;Ernabella artist and Pitjantjatjara woman Atipalku Intjalki, to support the work of The Fred Hollows Foundation&rsquo;s Indigenous Australia Program. This year&rsquo;s collection holds &ldquo;particular significance&rdquo; to the eyewear brand, marking a return to the Anangu Pitjantjatjara Yankunytjatjara (APY) Lands, where the first artist collaboration [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-launches-glasses-range-in-partnership-with-pitjantjatjara-artist-atipalku-intjalki/</link><pubDate>Mon, 13 Jul 2026 01:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-launches-glasses-range-in-partnership-with-pitjantjatjara-artist-atipalku-intjalki/</guid></item><item><title><![CDATA[ASB Launches New Sponsorship Campaign Via Droga5 ANZ]]></title><description><![CDATA[To mark the launch of new partnerships with the New Zealand Team and Athletics New Zealand, ASB has launched &lsquo;Here for First Steps to World Bests&rsquo;, a new campaign that uses sport as a powerful expression of a simple belief &ndash; progress happens one step at a time. &lsquo;The&#8239;Here for First Steps to World Bests&rsquo; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/asb-launches-new-sponsorship-campaign-via-droga5-anz/</link><pubDate>Mon, 13 Jul 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/asb-launches-new-sponsorship-campaign-via-droga5-anz/</guid></item><item><title><![CDATA[Qatar Airways Brand Searches â€˜Through The Roofâ€™ Due To FIFA World Cup Sponsorship]]></title><description><![CDATA[During its sponsorship of the 2026 FIFA World Cup, Qatar Airways has hit a record-high of brand searches as a result of a sponsorship, according to new insights from Captify. The data, released today by the leader in real-time audiences and insights powered by search intelligence, shows Qatar Airways&rsquo; major sponsorship of this year&rsquo;s tournament [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qatar-airways-brand-searches-through-the-roof-due-to-fifa-world-cup-sponsorship/</link><pubDate>Mon, 13 Jul 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qatar-airways-brand-searches-through-the-roof-due-to-fifa-world-cup-sponsorship/</guid></item><item><title><![CDATA[Paper Moose Wins Creative Duties For Challenger Energy Retailer GloBird]]></title><description><![CDATA[Paper Moose continues to prove it is no paper tiger in the pitching stakes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/paper-moose-wins-creative-duties-for-challenger-energy-retailer-globird/</link><pubDate>Mon, 13 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/paper-moose-wins-creative-duties-for-challenger-energy-retailer-globird/</guid></item><item><title><![CDATA[Sharpie Appoints The Social CliQ To Launch &amp; Manage Dedicated ANZ Instagram Page]]></title><description><![CDATA[Here's an exciting deal for pen fans around the world.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharpie-appoints-the-social-cliq-to-launch-amp-manage-dedicated-anz-instagram-page/</link><pubDate>Mon, 13 Jul 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharpie-appoints-the-social-cliq-to-launch-amp-manage-dedicated-anz-instagram-page/</guid></item><item><title><![CDATA[SMEG Hands Media Duties To Yango]]></title><description><![CDATA[Domestic appliance brand SMEG has appointed independent media agency Yango as its media strategy, planning, and buying partner following a competitive pitch process, B&amp;T can reveal. The new partnership will see Yango take on media responsibilities for SMEG across the Australian market. Yango&rsquo;s remit covers paid media strategy, channel planning and buying. The agency will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smeg-hands-media-duties-to-yango/</link><pubDate>Sun, 12 Jul 2026 09:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smeg-hands-media-duties-to-yango/</guid></item><item><title><![CDATA[The â€˜Human Headlineâ€™ Derryn Hinch Passed Away]]></title><description><![CDATA[Derryn Hinch, one of Australia&rsquo;s most recognisable broadcasters of the 80s, 90s and noughties, has died. The &lsquo;Human Headline&rsquo; was a regular figure on TV and radio for decades. For generations of listeners, Hinch was a voice that figured constantly in morning and drive slots on Melbourne&rsquo;s 3AW and on TV. Born in New Zealand, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-human-headline-derryn-hinch-passed-away/</link><pubDate>Fri, 10 Jul 2026 08:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-human-headline-derryn-hinch-passed-away/</guid></item><item><title><![CDATA[&lsquo;Diluting The Entire Purpose&rsquo;: M&amp;M&rsquo;s UK Ad Ban Raises Questions Over Future Of Brand Characters]]></title><description><![CDATA[M&amp;M's anthropomorphic mascots find themselves in the headlines again. Which reminds us, it's lunch time!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquodiluting-the-entire-purposersquo-mampmrsquos-uk-ad-ban-raises-questions-over-future-of-brand-characters/</link><pubDate>Fri, 10 Jul 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquodiluting-the-entire-purposersquo-mampmrsquos-uk-ad-ban-raises-questions-over-future-of-brand-characters/</guid></item><item><title><![CDATA[TV Ratings (9/7/2026): AFL Tops The Night With Shock Dockers Comeback]]></title><description><![CDATA[A break in the World Cup gives Seven a clear run at the ratings. Much like France's clear run at the final.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-972026-afl-tops-the-night-with-shock-dockers-comeback/</link><pubDate>Fri, 10 Jul 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-972026-afl-tops-the-night-with-shock-dockers-comeback/</guid></item><item><title><![CDATA[3rdspace: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[3rdspace goes all Dark Side of the Moon here. Not to say that its work isn't illuminating, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/3rdspace-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 10 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/3rdspace-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Live Brief Finalists: Video]]></title><description><![CDATA[Got a spare 10 minutes? Watch these excellent videos. We won't tell your boss, either.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-video/</link><pubDate>Fri, 10 Jul 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-video/</guid></item><item><title><![CDATA[Politico Taps The AFRâ€™s Paul Karp To Lead Canberra Playbook Editorial Team]]></title><description><![CDATA[The Canberra Playbook manages to find four journos willing to live in Canberra for editorial team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/politico-taps-the-afrs-paul-karp-to-lead-canberra-playbook-editorial-team/</link><pubDate>Fri, 10 Jul 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/politico-taps-the-afrs-paul-karp-to-lead-canberra-playbook-editorial-team/</guid></item><item><title><![CDATA[&lsquo;Much Easier&rsquo;: Meta&rsquo;s AI-Powered Muse Image Tool Could Pose Problems For Brands &amp; Public Figures Alike]]></title><description><![CDATA[Prince Harry features in B&amp;T yet again this week. Not that we have a thing for posh rangas.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomuch-easierrsquo-metarsquos-ai-powered-muse-image-tool-could-pose-problems-for-brands-amp-public-figures-alike/</link><pubDate>Fri, 10 Jul 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomuch-easierrsquo-metarsquos-ai-powered-muse-image-tool-could-pose-problems-for-brands-amp-public-figures-alike/</guid></item><item><title><![CDATA[News Corp Australia Launches Fifth Reconciliation Action Plan]]></title><description><![CDATA[News Corp Australia has launched its fifth Reconciliation Action Plan (RAP). It said this will further its commitment to employ storytelling to celebrate the achievements and break down the barriers affecting Aboriginal and Torres Strait Islander people. News Corp Australasia&rsquo;s executive chairman Michael Miller said the company&rsquo;s ability to engage more than 18 million Australians [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-corp-australia-launches-fifth-reconciliation-action-plan/</link><pubDate>Fri, 10 Jul 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-corp-australia-launches-fifth-reconciliation-action-plan/</guid></item><item><title><![CDATA[&lsquo;Grievance Makes A Rotten General&rsquo;: It&rsquo;s Time For Harry To Stop Fighting &amp; Find A New Purpose]]></title><description><![CDATA[British PR doyen Mark Borkowski believes that the British High Court&rsquo;s decision to dismiss Harry&rsquo;s claims against the Daily Mail should end his crusade to take on the red tops and, for his sake, find a new purpose in life. &lsquo;There isn&rsquo;t a laundry in the cosmos big enough to wash all of Harry&rsquo;s dirty [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquogrievance-makes-a-rotten-generalrsquo-itrsquos-time-for-harry-to-stop-fighting-amp-find-a-new-purpose/</link><pubDate>Fri, 10 Jul 2026 03:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquogrievance-makes-a-rotten-generalrsquo-itrsquos-time-for-harry-to-stop-fighting-amp-find-a-new-purpose/</guid></item><item><title><![CDATA[OOH Sector Grows 5.5% In Q2]]></title><description><![CDATA[OOH! AAH! And possibly even WOO! Here are some new outdoor growth figures.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ooh-sector-grows-55-in-q2/</link><pubDate>Fri, 10 Jul 2026 02:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ooh-sector-grows-55-in-q2/</guid></item><item><title><![CDATA[Coca-Colaâ€™s Global Media Review Down To Three]]></title><description><![CDATA[WPP, Publicis Groupe and Omnicom are vying for Coca-Cola&rsquo;s global media account after Dentsu failed to make the final round, according to a report in Campaign. Citing industry sources, Campaign reports Publicis is currently viewed as the frontrunner in the review, although Coca-Cola has not confirmed a decision. WPP Media, via a bespoke Open X [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-colas-global-media-review-down-to-three/</link><pubDate>Fri, 10 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-colas-global-media-review-down-to-three/</guid></item><item><title><![CDATA[Housing Foundation Appoints Tonic Communications As PR Partner]]></title><description><![CDATA[Tonic Communications proves just the tonic for NZ's Housing Foundation.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/housing-foundation-appoints-tonic-communications-as-pr-partner/</link><pubDate>Fri, 10 Jul 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/housing-foundation-appoints-tonic-communications-as-pr-partner/</guid></item><item><title><![CDATA[Every Founder Needs To Know Their Businessâ€™ Value Before 30 June 2027]]></title><description><![CDATA[The recent capital gains tax reforms may not change every founder&rsquo;s decision to sell. They may, however, fundamentally change when that decision gets made, according to Julia Vargiu and Michael Chin from SI Global. Spend enough time around independent agency and tech founders and you&rsquo;ll notice something interesting. Very few wake up on a Tuesday [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/every-founder-needs-to-know-their-business-value-before-30-june-2027/</link><pubDate>Fri, 10 Jul 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/every-founder-needs-to-know-their-business-value-before-30-june-2027/</guid></item><item><title><![CDATA[TV Star Matt Zukowski Features In Daily Mailâ€™s The Debrief Podcast Launch]]></title><description><![CDATA[Daily Mail has launched a new video podcast, The Debrief, to break down the biggest celebrity stories and shopping deals of the week, featuring TV personality Matt Zukowski in the first episode. Hosted by Daily Mail Deputy Show business Editor Savanna Young, the podcast discusses red carpet moments, Hollywood headlines, influencer drama and the products [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-star-matt-zukowski-features-in-daily-mails-the-debrief-podcast-launch/</link><pubDate>Fri, 10 Jul 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-star-matt-zukowski-features-in-daily-mails-the-debrief-podcast-launch/</guid></item><item><title><![CDATA[Ex-I&rsquo;m A Celeb &amp; Love Island Contestant Matt Zukowski Features In Daily Mail&rsquo;s The Debrief Podcast Launch]]></title><description><![CDATA[The Daily Mail rolls out the red carpet for this celeb appearance on its new pod.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-irsquom-a-celeb-amp-love-island-contestant-matt-zukowski-features-in-daily-mailrsquos-the-debrief-podcast-launch/</link><pubDate>Fri, 10 Jul 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-irsquom-a-celeb-amp-love-island-contestant-matt-zukowski-features-in-daily-mailrsquos-the-debrief-podcast-launch/</guid></item><item><title><![CDATA[Fourth Wall Appointed Production Agency For Sydney Gay &amp; Lesbian Mardi Gras]]></title><description><![CDATA[It's always worth wearing a helmet when riding a motorbike. Even if you look fabulous without one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fourth-wall-appointed-production-agency-for-sydney-gay-amp-lesbian-mardi-gras/</link><pubDate>Fri, 10 Jul 2026 01:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fourth-wall-appointed-production-agency-for-sydney-gay-amp-lesbian-mardi-gras/</guid></item><item><title><![CDATA[The Marketing Club &amp; RMIT Ink New Networking, Mentoring &amp; Education Partnership]]></title><description><![CDATA[And here's us thinking it was the job of the university to educate marketing students on marketing!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-marketing-club-amp-rmit-ink-new-networking-mentoring-amp-education-partnership/</link><pubDate>Fri, 10 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-marketing-club-amp-rmit-ink-new-networking-mentoring-amp-education-partnership/</guid></item><item><title><![CDATA[LA Rams Partner With HoMie Ahead Of Melbourneâ€™s NFL Showdown]]></title><description><![CDATA[The LA Rams have partnered with social enterprise streetwear label HoMie to embed the franchise as Melbourne&rsquo;s NFL team, ahead of its first-ever regular season game at the MCG. Melbourne agency Town Square has created a new campaign to launch HoMie&rsquo;s limited LA Rams x HoMie collaboration, with all profits going directly to combat youth [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/la-rams-partner-with-homie-ahead-of-melbournes-nfl-showdown/</link><pubDate>Fri, 10 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/la-rams-partner-with-homie-ahead-of-melbournes-nfl-showdown/</guid></item><item><title><![CDATA[LA Rams &amp; Streetwear Brand HoMie Launch New Campaign Ahead Of First NFL Match At The MCG Via Town Square]]></title><description><![CDATA[Melbourne, streetwear, the NFL? This story's gone right over our heads.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/la-rams-amp-streetwear-brand-homie-launch-new-campaign-ahead-of-first-nfl-match-at-the-mcg-via-town-square/</link><pubDate>Fri, 10 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/la-rams-amp-streetwear-brand-homie-launch-new-campaign-ahead-of-first-nfl-match-at-the-mcg-via-town-square/</guid></item><item><title><![CDATA[Ausgrid Launches Electrification Push â€˜The Switch Is Onâ€™ Via Stake]]></title><description><![CDATA[Ausgrid and Stake launch &lsquo;The Switch Is On&rsquo;, a behaviour change campaign designed to uplift electrification.&nbsp; The campaign, developed by Stake, has deployed social proof and behavioural science to move NSW households from stagnant awareness to action on electrification. Research underpinning the campaign found that 50 per cent of households in the Ausgrid network were [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ausgrid-launches-electrification-push-the-switch-is-on-via-stake/</link><pubDate>Fri, 10 Jul 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ausgrid-launches-electrification-push-the-switch-is-on-via-stake/</guid></item><item><title><![CDATA[Ausgrid Launches Electrification Push Campaign â€˜The Switch Is Onâ€™ Via Stake]]></title><description><![CDATA[If the price of petrol isn't enough to make you consider switching, we don't know what will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ausgrid-launches-electrification-push-campaign-the-switch-is-on-via-stake/</link><pubDate>Fri, 10 Jul 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ausgrid-launches-electrification-push-campaign-the-switch-is-on-via-stake/</guid></item><item><title><![CDATA[VC Fund Iona Star Invests In Zitcha To Drive AI Retail Media Expansion]]></title><description><![CDATA[Iona Star, much to our dismay, is no relation to Ringo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vc-fund-iona-star-invests-in-zitcha-to-drive-ai-retail-media-expansion/</link><pubDate>Fri, 10 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vc-fund-iona-star-invests-in-zitcha-to-drive-ai-retail-media-expansion/</guid></item><item><title><![CDATA[Iona Star Invests In Zitcha To Drive AI Retail Media Expansion]]></title><description><![CDATA[Iona Star, the operator-managed venture capital fund, has announced its investment in Zitcha, a rapidly growing retail media platform that helps retailers unlock the full commercial value of their first-party data. The investment will be used by Zitcha to support its continued international growth and &ldquo;pave the way for retail media to be cemented as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iona-star-invests-in-zitcha-to-drive-ai-retail-media-expansion/</link><pubDate>Fri, 10 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iona-star-invests-in-zitcha-to-drive-ai-retail-media-expansion/</guid></item><item><title><![CDATA[Events, Retail Media &amp; OOH Hiring Outpaces Market]]></title><description><![CDATA[Retail media and out of home businesses, as well as those behind large-scale events, are pacing well ahead of the rest of the media industry, according to new research looking at Q2 recruitment rates. Recruitment activity in the large scale events sector surged 139 per cent year-on-year to 136 roles. The Rugby World Cup, Netball [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/events-retail-media-amp-ooh-hiring-outpaces-market/</link><pubDate>Fri, 10 Jul 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/events-retail-media-amp-ooh-hiring-outpaces-market/</guid></item><item><title><![CDATA[Michael Hill Australia Puts Media Up For Pitch]]></title><description><![CDATA[B&amp;T journo's window-shopping finally results in a story as we uncover that Michael Hill is reviewing media.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/michael-hill-australia-puts-media-up-for-pitch/</link><pubDate>Thu, 09 Jul 2026 05:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/michael-hill-australia-puts-media-up-for-pitch/</guid></item><item><title><![CDATA[UM: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[UM team leans into the Acker Dacker, here. Something we're always in favour of.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/um-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 09 Jul 2026 05:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/um-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[The Day Has Arrived! Voting For B&amp;T&rsquo;s Women In Media People&rsquo;s Choice Award Is Open!]]></title><description><![CDATA[Voting is open now! Cast away!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-day-has-arrived-voting-for-bamptrsquos-women-in-media-peoplersquos-choice-award-is-open/</link><pubDate>Thu, 09 Jul 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-day-has-arrived-voting-for-bamptrsquos-women-in-media-peoplersquos-choice-award-is-open/</guid></item><item><title><![CDATA[â€˜Weâ€™re Very Sorryâ€™: Telstra Withdraws Ads During State Of Origin Decider, Kia Steps In]]></title><description><![CDATA[Steve Buscemi's loss was this man on horse's gain, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/were-very-sorry-telstra-withdraws-ads-during-state-of-origin-decider-kia-steps-in/</link><pubDate>Thu, 09 Jul 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/were-very-sorry-telstra-withdraws-ads-during-state-of-origin-decider-kia-steps-in/</guid></item><item><title><![CDATA[VACCHO Launches Bowel Cancer Screening Campaign Via Think HQ]]></title><description><![CDATA[More important work from Think HQ, here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaccho-launches-bowel-cancer-screening-campaign-via-think-hq/</link><pubDate>Thu, 09 Jul 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaccho-launches-bowel-cancer-screening-campaign-via-think-hq/</guid></item><item><title><![CDATA[The Wellcom Group Hires Vicky Stewardson As New AI LeadÂ ]]></title><description><![CDATA[Stewardson set to steward Wellcom's use of AI. Or at least hopes to.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-wellcom-group-hires-vicky-stewardson-as-new-ai-lead/</link><pubDate>Thu, 09 Jul 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-wellcom-group-hires-vicky-stewardson-as-new-ai-lead/</guid></item><item><title><![CDATA[Meltwater Expands MCP For Real-Time Alerts &amp; Reports]]></title><description><![CDATA[Meltwater expands its MCP platform. Which we understand to be both incredibly exciting and important.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meltwater-expands-mcp-for-real-time-alerts-amp-reports/</link><pubDate>Thu, 09 Jul 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meltwater-expands-mcp-for-real-time-alerts-amp-reports/</guid></item><item><title><![CDATA[&lsquo;Messy, Confronting &amp; Deeply Human&rsquo;: Broadcaster Marc Fennell Launches Audible Podcast Series On AI]]></title><description><![CDATA[Australian technology journalist, television presenter, radio personality and author Marc Fennell has launched a new series on Audible &lsquo;Unreal: When AI Becomes Us&rsquo; which puts humanity (not technology) at the centre of the AI conversation. Across six self&#8209;contained episodes, Unreal explores how artificial intelligence is reshaping the most intimate parts of our lives: how we [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomessy-confronting-amp-deeply-humanrsquo-broadcaster-marc-fennell-launches-audible-podcast-series-on-ai/</link><pubDate>Thu, 09 Jul 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomessy-confronting-amp-deeply-humanrsquo-broadcaster-marc-fennell-launches-audible-podcast-series-on-ai/</guid></item><item><title><![CDATA[Pizza Hut Re-Launches In Australia With New Campaign Via Jnr.]]></title><description><![CDATA[Pizza Hut is re-launching in Australia with a new brand campaign, &lsquo;How Bad DoYou Want Good?&rsquo;, which dropped at halftime in last night&rsquo;s State of Origin III. The campaign was developed by creative agency jnr., who won the business via competitive pitch mid-way through 2025, and has been busy working on the re-brand eversince. &ldquo;The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pizza-hut-re-launches-in-australia-with-new-campaign-via-jnr/</link><pubDate>Thu, 09 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pizza-hut-re-launches-in-australia-with-new-campaign-via-jnr/</guid></item><item><title><![CDATA[Pizza Hut Launches Refreshed Brand With New Campaign Via Jnr.]]></title><description><![CDATA[We're still eagerly awaiting the return of the Pizza Hut Buffet, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pizza-hut-launches-refreshed-brand-with-new-campaign-via-jnr/</link><pubDate>Thu, 09 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pizza-hut-launches-refreshed-brand-with-new-campaign-via-jnr/</guid></item><item><title><![CDATA[TV Ratings (8/7/2026): NSW Series Win Delivers Nine Second-Largest Origin Audience Ever]]></title><description><![CDATA[It's a bad day to be a Queenslander. Not that we're gloating or anything!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-872026-nsw-series-win-delivers-nine-second-largest-origin-audience-ever/</link><pubDate>Thu, 09 Jul 2026 04:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-872026-nsw-series-win-delivers-nine-second-largest-origin-audience-ever/</guid></item><item><title><![CDATA[Melbourne Confidential: Sam Enshaw]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Sam Enshaw head of strategy at Cassette.&nbsp; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-sam-enshaw/</link><pubDate>Thu, 09 Jul 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-sam-enshaw/</guid></item><item><title><![CDATA[Big Bang Or Long Game: Do Brands Win Backing The World Cup Or Super Bowl?]]></title><description><![CDATA[In this op-ed, Bench Media co-founder and chief operations officer Shai Luft ponders whether the slow long burn of a World Cup is as powerful to brands as the short, sharp burst of a Super Bowl. Would you rather have two hours to make the perfect burst, or seven weeks to build momentum while people [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/big-bang-or-long-game-do-brands-win-backing-the-world-cup-or-super-bowl/</link><pubDate>Thu, 09 Jul 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/big-bang-or-long-game-do-brands-win-backing-the-world-cup-or-super-bowl/</guid></item><item><title><![CDATA[Autism Awareness Australia Rebrands With FutureBrand BackingÂ ]]></title><description><![CDATA[Autism Awareness Australia has officially rebranded as Autism Association of Australia, marking a strategic shift from raising awareness of autism to advocating for systemic change for autistic Australians and their families. The 20-year-old national peak body unveiled the new name and identity today, with the transformation developed pro bono by branding agency FutureBrand. The project [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/autism-awareness-australia-rebrands-with-futurebrand-backing/</link><pubDate>Thu, 09 Jul 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/autism-awareness-australia-rebrands-with-futurebrand-backing/</guid></item><item><title><![CDATA[AFL, Dan Does Footy, 7plus &amp; Kayo Sports Unite For Creator-led Live Stream]]></title><description><![CDATA[The AFL, Dan Does Footy, 7plus and Kayo Sports have joined forces to amplify how fans will experience live AFL, with the return of The Ultimate Footy Watchalong tonight. In an AFL industry first, The Ultimate Footy Watchalong 2 will integrate official AFL match vision into a creator-led live stream, giving fans the chance to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/afl-dan-does-footy-7plus-amp-kayo-sports-unite-for-creator-led-live-stream/</link><pubDate>Thu, 09 Jul 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/afl-dan-does-footy-7plus-amp-kayo-sports-unite-for-creator-led-live-stream/</guid></item><item><title><![CDATA[Cooee Partners With JCDecaux For NAIDOC Week Campaign]]></title><description><![CDATA[Indigenous-owned Cooee Native Foods has partnered with JCDecaux Australia to launch a digital out-of-home campaign celebrating First Nations culture, stories and native ingredients during NAIDOC Week. NAIDOC Week is an annual July celebration recognising the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Running across JCDecaux&rsquo;s premium digital network in Sydney and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cooee-partners-with-jcdecaux-for-naidoc-week-campaign/</link><pubDate>Thu, 09 Jul 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cooee-partners-with-jcdecaux-for-naidoc-week-campaign/</guid></item><item><title><![CDATA[Dentsuâ€™s Lucy Thompson Leaves For Chicken Dinner]]></title><description><![CDATA[Perth independent media agency Chicken Dinner has hired Lucy Thompson as head of growth following the addition of new clients. Thompson joins from Dentsu, where she was group digital director and has led digital strategy and performance media across clients including the WA Government (which Dentsu&rsquo;s Carat recently lost), Cash Converters and Revo Fitness. She [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsus-lucy-thompson-leaves-for-chicken-dinner/</link><pubDate>Thu, 09 Jul 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsus-lucy-thompson-leaves-for-chicken-dinner/</guid></item><item><title><![CDATA[McDonald&rsquo;s &amp; BINGE Partner To Offer Streaming Subscriptions Through MyMacca&rsquo;s Rewards]]></title><description><![CDATA[McDonald&rsquo;s Australia and BINGE have launched a new partnership allowing MyMacca&rsquo;s Rewards members to redeem loyalty points for a BINGE subscription. The long-term deal marks McDonald&rsquo;s Australia&rsquo;s first major loyalty partnership and enables eligible MyMacca&rsquo;s members to exchange 10,000 reward points for a six-month BINGE Basic subscription. The offer is available to new and returning [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-amp-binge-partner-to-offer-streaming-subscriptions-through-mymaccarsquos-rewards/</link><pubDate>Thu, 09 Jul 2026 01:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-amp-binge-partner-to-offer-streaming-subscriptions-through-mymaccarsquos-rewards/</guid></item><item><title><![CDATA[News Xtend Promotes Karen Gill To Lead SMB Growth Strategy]]></title><description><![CDATA[News Australia&rsquo;s digital marketing agency, News Xtend, has promoted Karen Gill to the newly expanded role of head of sales and client success as the business sharpens its focus on serving Australia&rsquo;s small-to-medium businesses. The appointment forms part of a broader strategic evolution for the agency, which is expanding its product offering, campaign capabilities and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-xtend-promotes-karen-gill-to-lead-smb-growth-strategy/</link><pubDate>Thu, 09 Jul 2026 01:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-xtend-promotes-karen-gill-to-lead-smb-growth-strategy/</guid></item><item><title><![CDATA[Aussie Performance Agency Bonfire Announces Spate Of Promotions]]></title><description><![CDATA[Performance agency Bonfire has promoted eight staff members, including two new team leaders, following a period of strong client wins and business growth. The Perth-based agency has elevated Madison Forward and Rob Di Giovanni into leadership roles, while Simon Bruno, Brodie McMaster, Anastasia Sipsas, Brayden Zuin, Lovisa J&auml;grell and Sam Marshall have all stepped into [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-performance-agency-bonfire-announces-spate-of-promotions/</link><pubDate>Thu, 09 Jul 2026 01:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-performance-agency-bonfire-announces-spate-of-promotions/</guid></item><item><title><![CDATA[Are Media Launches AI Visibility Platform In Response To â€˜Joy Maxxingâ€™]]></title><description><![CDATA[Are Media has launched a new AI visibility platform designed to help brands understand how they appear in AI-powered search and recommendation engines, as new research from the publisher suggests trusted media brands will remain critical to consumer decision-making this Christmas. The platform, Are Visible, is powered through a partnership with Peec AI. The launch [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/are-media-launches-ai-visibility-platform-in-response-to-joy-maxxing/</link><pubDate>Thu, 09 Jul 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/are-media-launches-ai-visibility-platform-in-response-to-joy-maxxing/</guid></item><item><title><![CDATA[Former Nike CMO &amp; Two-Time Olympian DJ Van Hameren Joins WHOOP]]></title><description><![CDATA[Wearable technology company WHOOP has appointed former Nike global chief marketing officer Dirk-Jan &lsquo;DJ&rsquo; van Hameren as its new CMO, as the business looks to capitalise on rapid international growth. Van Hameren joins the human performance company after more than three decades at Nike, where he worked his way from the mailroom at the company&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-nike-cmo-amp-two-time-olympian-dj-van-hameren-joins-whoop/</link><pubDate>Thu, 09 Jul 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-nike-cmo-amp-two-time-olympian-dj-van-hameren-joins-whoop/</guid></item><item><title><![CDATA[How Pop Mart Built The Labubu Phenomenon]]></title><description><![CDATA[Whether you&rsquo;ve watched it unfold or bought into it yourself, the Labubu phenomenon has been impossible to ignore. While many brands have tried to reverse-engineer Pop Mart&rsquo;s breakout success, Lee believes they&rsquo;re looking in the wrong place. &ldquo;The biggest misconception is that Labubu made Pop Mart,&rdquo; said head of Middle East &amp; South Asia, Pop [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-pop-mart-built-the-labubu-phenomenon/</link><pubDate>Thu, 09 Jul 2026 00:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-pop-mart-built-the-labubu-phenomenon/</guid></item><item><title><![CDATA[Move Up The Funnel: Metcash Chief Warns Retail Media&rsquo;s Obsession With Measurement &amp; Incrementality Is &lsquo;Crazy&rsquo;]]></title><description><![CDATA[Are measurement and incrementality set to file a restraining order? Find out here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-metcash-chief-warns-retail-mediarsquos-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo/</link><pubDate>Wed, 08 Jul 2026 05:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-metcash-chief-warns-retail-mediarsquos-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo/</guid></item><item><title><![CDATA[Former AFL Player Mitch Brown Becomes Face Of Mosh Hair Loss Campaign]]></title><description><![CDATA[Hair loss is no laughing matter. Just ask B&amp;T's male journos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-afl-player-mitch-brown-becomes-face-of-mosh-hair-loss-campaign/</link><pubDate>Wed, 08 Jul 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-afl-player-mitch-brown-becomes-face-of-mosh-hair-loss-campaign/</guid></item><item><title><![CDATA[PHD: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[PHD's office is rocking to the sound of Bj&ouml;rk it seems. And staff haven't revolted, yet.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phd-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 08 Jul 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phd-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Decayed Teeth &amp; Glitching Mouths: HiSmile Using AI Ads Weeks After Being Fined For Misleading Content]]></title><description><![CDATA[This ones for those who forgot to brush their teeth his morning. Yes, you!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/decayed-teeth-amp-glitching-mouths-hismile-using-ai-ads-weeks-after-being-fined-for-misleading-content/</link><pubDate>Wed, 08 Jul 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/decayed-teeth-amp-glitching-mouths-hismile-using-ai-ads-weeks-after-being-fined-for-misleading-content/</guid></item><item><title><![CDATA[TV Ratings (7/7/2026): SBS Rules Overnight TV As Belgium Ends USAâ€™s World Cup Run]]></title><description><![CDATA[Football was the winner yesterday. And there's nothing the orange man can do.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-772026-sbs-rules-overnight-tv-as-belgium-ends-usas-world-cup-run/</link><pubDate>Wed, 08 Jul 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-772026-sbs-rules-overnight-tv-as-belgium-ends-usas-world-cup-run/</guid></item><item><title><![CDATA[&lsquo;Obvious Whitewash&rsquo;: Prince Harry, Elton John &amp; Elizabeth Hurley Lose Daily Mail Phone Hacking Case]]></title><description><![CDATA[It's a very public inauspicious day for Prince Harry, who, as we all remember, has retreated from public life.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoobvious-whitewashrsquo-prince-harry-elton-john-amp-elizabeth-hurley-lose-daily-mail-phone-hacking-case/</link><pubDate>Wed, 08 Jul 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoobvious-whitewashrsquo-prince-harry-elton-john-amp-elizabeth-hurley-lose-daily-mail-phone-hacking-case/</guid></item><item><title><![CDATA[Move Up The Funnel: Retail Media&rsquo;s Sole Obsession With Measurement &amp; Incrementality Is &lsquo;Crazy&rsquo; &ndash; Warns Metcash Chief]]></title><description><![CDATA[Retail media chiefs have warned that the industry needs to think of the bigger picture than solely focusing on measurement and &lsquo;incrementality&rsquo;. As the sector attempts to improve its measurement capabilities&mdash;which has been a sticking point for brands trusting the effectiveness of the channel&mdash;the retail media chiefs of Metcash, Endeavour Group and Terry White believe [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-retail-mediarsquos-sole-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo-ndash-warns-metcash-chief/</link><pubDate>Wed, 08 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-retail-mediarsquos-sole-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo-ndash-warns-metcash-chief/</guid></item><item><title><![CDATA[Move Up The Funnel: Metcash Chief Warns Retail Media&rsquo;s Sole Obsession With Measurement &amp; Incrementality Is &lsquo;Crazy&rsquo;]]></title><description><![CDATA[Are measurement and incrementality set to file a restraining order? Find out here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-metcash-chief-warns-retail-mediarsquos-sole-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo/</link><pubDate>Wed, 08 Jul 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/move-up-the-funnel-metcash-chief-warns-retail-mediarsquos-sole-obsession-with-measurement-amp-incrementality-is-lsquocrazyrsquo/</guid></item><item><title><![CDATA[DiDi &amp; Sunday Gravy Launch AFL Campaign Fronted By Kevin Sheedy]]></title><description><![CDATA[According to this, a third of AFL fans leave early if they're team is losing, and even more so if they're North Melbourne fans.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/didi-amp-sunday-gravy-launch-afl-campaign-fronted-by-kevin-sheedy/</link><pubDate>Wed, 08 Jul 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/didi-amp-sunday-gravy-launch-afl-campaign-fronted-by-kevin-sheedy/</guid></item><item><title><![CDATA[Doors Plus Appoints Claire Whitehouse As CMO, Co.gency As Media Agency]]></title><description><![CDATA[When one door closes, another door opens, as they say.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/doors-plus-appoints-claire-whitehouse-as-cmo-cogency-as-media-agency/</link><pubDate>Wed, 08 Jul 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/doors-plus-appoints-claire-whitehouse-as-cmo-cogency-as-media-agency/</guid></item><item><title><![CDATA[Ctrl+Alt+Elite: Meet B&amp;T&rsquo;s Best Of The Best AI, Innovation &amp; Technology leaders]]></title><description><![CDATA[Put simply, these aren't the people you call when the office Wi-Fi goes down.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ctrlaltelite-meet-bamptrsquos-best-of-the-best-ai-innovation-amp-technology-leaders/</link><pubDate>Wed, 08 Jul 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ctrlaltelite-meet-bamptrsquos-best-of-the-best-ai-innovation-amp-technology-leaders/</guid></item><item><title><![CDATA[Heidi Debuts â€˜Relief, On Repeatâ€™ Platform With Cocogun]]></title><description><![CDATA[AI Care Partner Heidi has launched a new global brand campaign in collaboration with Cocogun. Heidi is built on an understanding of what healthcare systems actually demand of the people inside them. That understanding is what shaped Heidi&rsquo;s new brand platform: Relief, on repeat. Heidi&rsquo;s new campaign flips the familiar language and tropes of much-maligned [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heidi-debuts-relief-on-repeat-platform-with-cocogun/</link><pubDate>Wed, 08 Jul 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heidi-debuts-relief-on-repeat-platform-with-cocogun/</guid></item><item><title><![CDATA[Mamamia &amp; Chasing Cars Launch New Series To Help Women With EV Purchasing]]></title><description><![CDATA[Independent car review channel, Chasing Cars (powered by Budget Direct), has partnered with Mamamia on a new six-part YouTube series called the New Car Lifestyle Challenge which aims at changing the way Australian women approach buying a car. The series is designed to &ldquo;cut through the jargon&rdquo; and empower women with the knowledge and confidence [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamia-amp-chasing-cars-launch-new-series-to-help-women-with-ev-purchasing/</link><pubDate>Wed, 08 Jul 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamia-amp-chasing-cars-launch-new-series-to-help-women-with-ev-purchasing/</guid></item><item><title><![CDATA[Man Of Many Appoints Jackson Langford As Digital Editor]]></title><description><![CDATA[Men&rsquo;s lifestyle publication Man of Many has appointed Jackson Langford as digital editor following a period of &ldquo;record audience growth&rdquo;. The appointment deepens Man of Many&#700;s editorial bench and supports the next phase of the brand&#700;s multi-platform strategy. Langford has been tasked with strengthening day-to-day editorial operation as editor-in-chief Rob Stott expands his remit across [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/man-of-many-appoints-jackson-langford-as-digital-editor/</link><pubDate>Wed, 08 Jul 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/man-of-many-appoints-jackson-langford-as-digital-editor/</guid></item><item><title><![CDATA[Southern Cross Names Sevenâ€™s Chris Jones As Group Head Of Sport]]></title><description><![CDATA[Southern Cross Media Group has appointed Seven&rsquo;s sport lead Chris Jones to the newly-created role of director of sport across TV, audio and streaming. In this new position, Jones will oversee the strategic direction of Seven and SCA&rsquo;s combined sport portfolios. He will be responsible for driving a unified sport strategy that scales and grows [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/southern-cross-names-sevens-chris-jones-as-group-head-of-sport/</link><pubDate>Wed, 08 Jul 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/southern-cross-names-sevens-chris-jones-as-group-head-of-sport/</guid></item><item><title><![CDATA[â€˜Hugely Respectedâ€™: Jane Wardlaw Named McCann NZ MD]]></title><description><![CDATA[Jane Wardlaw becomes McCann MD. Also reclaims her spot as wicket keeper in the agency's indoor cricket team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hugely-respected-jane-wardlaw-named-mccann-nz-md/</link><pubDate>Wed, 08 Jul 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hugely-respected-jane-wardlaw-named-mccann-nz-md/</guid></item><item><title><![CDATA[â€˜Hugely Respectedâ€™: Jane Wardlaw Joins McCann NZ As Managing Director]]></title><description><![CDATA[McCann New Zealand has appointed Jane Wardlaw as its new managing director, as the agency continues to strengthen its integrated model and client leadership offering. Wardlaw steps into the role six months after the merger of FCB Aotearoa and DDB Aotearoa, creating an opportunity to further evolve how McCann&rsquo;s Auckland and Wellington teams operate as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hugely-respected-jane-wardlaw-joins-mccann-nz-as-managing-director/</link><pubDate>Wed, 08 Jul 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hugely-respected-jane-wardlaw-joins-mccann-nz-as-managing-director/</guid></item><item><title><![CDATA[Aussie Comms Agency Honner Acquired By FINN Partners]]></title><description><![CDATA[Sydney-based communications agency, Honner, has been acquired by global independent marketing and public relations agency FINN Partners. The agency will now be known as &lsquo;Honner, A FINN Partners Company&rsquo; and all Honner employees will become FINN employees. Sydney and Melbourne will join FINN&rsquo;s global footprint, bringing its worldwide office count to 37 and expanding its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-comms-agency-honner-acquired-by-finn-partners/</link><pubDate>Wed, 08 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-comms-agency-honner-acquired-by-finn-partners/</guid></item><item><title><![CDATA[Bunnings NZ Taps Bastion Aoteraroa For Grassroots Sport Platform]]></title><description><![CDATA[Bunnings New Zealand has partnered with Bastion Aotearoa to launch a new purpose-led programme, which rallies behind volunteer coaches that keep grassroots sport alive. The launch of &lsquo;Coaching Legends&rsquo; marks an evolution of Bunnings&rsquo; approach to supporting community sport in New Zealand. The programme gives Bunnings an ownable platform that reinforces its commitment to grassroots [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bunnings-nz-taps-bastion-aoteraroa-for-grassroots-sport-platform/</link><pubDate>Wed, 08 Jul 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bunnings-nz-taps-bastion-aoteraroa-for-grassroots-sport-platform/</guid></item><item><title><![CDATA[Tooheys Smuggles Trojan Stag Into Brisbane For Origin Decider]]></title><description><![CDATA[Tooheys has launched its latest work as the official beer partner of the Blues, giving fans more ways to show their support. In an act of interstate rivalry ahead of the State of Origin Game 3 decider, Tooheys has smuggled NSW support directly into the heart of Queensland with a wooden Trojan Stag. Conceived and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tooheys-smuggles-trojan-stag-into-brisbane-for-origin-decider/</link><pubDate>Wed, 08 Jul 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tooheys-smuggles-trojan-stag-into-brisbane-for-origin-decider/</guid></item><item><title><![CDATA[Impressive Appointed By HealthShare For SEO Duties]]></title><description><![CDATA[Impressive indeed. Marvellous, even.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/impressive-appointed-by-healthshare-for-seo-duties/</link><pubDate>Wed, 08 Jul 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/impressive-appointed-by-healthshare-for-seo-duties/</guid></item><item><title><![CDATA[Amplify Launches Originals Program With Creators Pitching Content Ideas In Return For Funding, IP Ownership]]></title><description><![CDATA[Fortunately, there are no British record executives with overly high-waisted trousers on the judging panel.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amplify-launches-originals-program-with-creators-pitching-content-ideas-in-return-for-funding-ip-ownership/</link><pubDate>Wed, 08 Jul 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amplify-launches-originals-program-with-creators-pitching-content-ideas-in-return-for-funding-ip-ownership/</guid></item><item><title><![CDATA[Mutti Features Sam Kerrâ€™s â€˜Saucyâ€™ Story Narrating In Campaign Via WiredCo.]]></title><description><![CDATA[Matildas striker Sam Kerr is the first voice in a new campaign from agency WiredCo &lsquo;Confessions of a Muttiholic: Saucy Stories&rsquo; which builds on a platform Mutti and WiredCo. launched last year, when the pair gathered fan confessions for a documentary series. This time those confessions have become scripted romance stories, written by Penguin Random [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mutti-features-sam-kerrs-saucy-story-narrating-in-campaign-via-wiredco/</link><pubDate>Wed, 08 Jul 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mutti-features-sam-kerrs-saucy-story-narrating-in-campaign-via-wiredco/</guid></item><item><title><![CDATA[OzTAM Tenders Total Video Measurement Service Contract]]></title><description><![CDATA[B&amp;T loves a juicy tender. Though preferably made of chicken and covered in breadcumbs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oztam-tenders-total-video-measurement-service-contract/</link><pubDate>Wed, 08 Jul 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oztam-tenders-total-video-measurement-service-contract/</guid></item><item><title><![CDATA[Nine &amp; Foxtel Lock In Record $5.3 Billion NRL Rights Deal]]></title><description><![CDATA[Nine and Foxtel ink this mega deal with the NRL.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-amp-foxtel-lock-in-record-53-billion-nrl-rights-deal/</link><pubDate>Tue, 07 Jul 2026 05:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-amp-foxtel-lock-in-record-53-billion-nrl-rights-deal/</guid></item><item><title><![CDATA[Droga5: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Droga5 likened itself to Bad Bunny in its Scorecard. Though you won't need to turn on Google Translate to read it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 07 Jul 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Suzuki Debuts First EV With &lsquo;Good Clean Dirty Fun&rsquo; Platform Via ATime&amp;Place]]></title><description><![CDATA[Suzuki gets dirty in this new campaign. Sensibly avoids licensing the Christina Aguilera song, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/suzuki-debuts-first-ev-with-lsquogood-clean-dirty-funrsquo-platform-via-atimeampplace/</link><pubDate>Tue, 07 Jul 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/suzuki-debuts-first-ev-with-lsquogood-clean-dirty-funrsquo-platform-via-atimeampplace/</guid></item><item><title><![CDATA[TV Ratings (6/7/2026): Englandâ€™s World Cup Heroics Top Monday Ratings]]></title><description><![CDATA[Reports of B&amp;T journo running shirtless around Mexican-themed Surry Hills bar yesterday remain unconfirmed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-672026-englands-world-cup-heroics-top-monday-ratings/</link><pubDate>Tue, 07 Jul 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-672026-englands-world-cup-heroics-top-monday-ratings/</guid></item><item><title><![CDATA[Admosis Media Group Parent Buys Majority Stake In Creative Converters]]></title><description><![CDATA[B&amp;T warns all, don't confuse Creative Converters with Cash Converters. The two are very different businesses.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/admosis-media-group-parent-buys-majority-stake-in-creative-converters/</link><pubDate>Tue, 07 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/admosis-media-group-parent-buys-majority-stake-in-creative-converters/</guid></item><item><title><![CDATA[Skyâ€™s Takeover Of ITV Means It Will Control 44% Of UK TV Ad Market]]></title><description><![CDATA[It's great news for the lobotomised as owners of some of reality TV's biggest shows join forces.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/skys-takeover-of-itv-means-it-will-control-44-of-uk-tv-ad-market/</link><pubDate>Tue, 07 Jul 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/skys-takeover-of-itv-means-it-will-control-44-of-uk-tv-ad-market/</guid></item><item><title><![CDATA[Skyâ€™s Takeover Of ITV Means It Will Control 44% Of TV Ad Market]]></title><description><![CDATA[Sky has agreed a &pound;1.6 billion ($3.1 billion) deal to acquire ITV&rsquo;s broadcasting and streaming arm (ITV Media &amp; Entertainment) in a deal that would create the UK&rsquo;s largest commercial broadcaster and heavily concentrate the TV advertising market. Subject to regulatory approval, the deal has been positioned as creating a &ldquo;commercial streaming champion for the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/skys-takeover-of-itv-means-it-will-control-44-of-tv-ad-market/</link><pubDate>Tue, 07 Jul 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/skys-takeover-of-itv-means-it-will-control-44-of-tv-ad-market/</guid></item><item><title><![CDATA[Youngbloods NSW &amp; FBI Talent Co. Launch Creative Matchmaking Event]]></title><description><![CDATA[To be clear, this isn't to help tired, overworked junior creatives find significant others. The Aurora Hotel next door, however...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youngbloods-nsw-amp-fbi-talent-co-launch-creative-matchmaking-event/</link><pubDate>Tue, 07 Jul 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youngbloods-nsw-amp-fbi-talent-co-launch-creative-matchmaking-event/</guid></item><item><title><![CDATA[Better Homes And Gardens Opens Amazon Storefront Ahead Of Prime Day]]></title><description><![CDATA[Amazon Prime Day is nearly here! And was that a surprise to us? Yes, it was.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/better-homes-and-gardens-opens-amazon-storefront-ahead-of-prime-day/</link><pubDate>Tue, 07 Jul 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/better-homes-and-gardens-opens-amazon-storefront-ahead-of-prime-day/</guid></item><item><title><![CDATA[Australia, NZ Creatives Named In ONE Show Asia Jury]]></title><description><![CDATA[Australia and New Zealand are represented on the jury of creatives and marketers for the 2026 ONE Asia Creative Awards, part of The One Club for Creativity. Confirmed judges from Australia include Finch CEO and EP Rob Galluzzo, AKQA Australia national ECD Sarah McGregor and Havas Host ECD Anna Yates. Representing New Zealand on the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-nz-creatives-named-in-one-show-asia-jury/</link><pubDate>Tue, 07 Jul 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-nz-creatives-named-in-one-show-asia-jury/</guid></item><item><title><![CDATA[Vacuum Brand BISSELL Names Eva Longoria As Global Brand Ambassador]]></title><description><![CDATA[In a somewhat uncharacteristically unglamorous move, Longoria becomes an ambassador for a vacuum brand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vacuum-brand-bissell-names-eva-longoria-as-global-brand-ambassador/</link><pubDate>Tue, 07 Jul 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vacuum-brand-bissell-names-eva-longoria-as-global-brand-ambassador/</guid></item><item><title><![CDATA[Fast 10: Taylor Fielding On The Advice That Changed His Leadership]]></title><description><![CDATA[Taylor Fielding gets 10 quick questions here. Though he's promised to have spent a long time mulling and considering the answers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-taylor-fielding-on-the-advice-that-changed-his-leadership/</link><pubDate>Tue, 07 Jul 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-taylor-fielding-on-the-advice-that-changed-his-leadership/</guid></item><item><title><![CDATA[QMS Unveils â€˜The Jewelâ€™ 3D Billboard In Brisbane]]></title><description><![CDATA[Digital outdoor media company QMS has launched a 3D digital large format site in Brisbane called &lsquo;The Jewel&rsquo; (see video above). Positioned at 240 Queen St, a prime CBD pedestrian precinct linking Brisbane&rsquo;s key luxury retail and financial hubs, the site offers dominant streetscape presence and uncluttered viewing giving clients high-impact visibility among a valuable [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-unveils-the-jewel-3d-billboard-in-brisbane/</link><pubDate>Tue, 07 Jul 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-unveils-the-jewel-3d-billboard-in-brisbane/</guid></item><item><title><![CDATA[&lsquo;Mildly Confident&rsquo;: Why Thompson Spencer Believes It Can Retain The Aotearoa NZ Agency Of The Year Crown At The 2026 B&amp;T Awards]]></title><description><![CDATA[Thompson Spencer plots another win at the 2026 B&amp;T Awards. Can you stop the agency?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomildly-confidentrsquo-why-thompson-spencer-believes-it-can-retain-the-aotearoa-nz-agency-of-the-year-crown-at-the-2026-bampt-awards/</link><pubDate>Tue, 07 Jul 2026 03:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomildly-confidentrsquo-why-thompson-spencer-believes-it-can-retain-the-aotearoa-nz-agency-of-the-year-crown-at-the-2026-bampt-awards/</guid></item><item><title><![CDATA[LiveRamp Launches First Brand Campaign On Netflix]]></title><description><![CDATA[Adtech platform, LiveRamp, has launched its first ever brand campaign on connected TV. The adtech company will air 15- and 30-second ads for its services on Netflix for the next five months, targeting executives with a promise to help marketers connect data sources seamlessly and &ldquo;deliver experiences customers want, maximise marketing returns, and drive more [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/liveramp-launches-first-brand-campaign-on-netflix/</link><pubDate>Tue, 07 Jul 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/liveramp-launches-first-brand-campaign-on-netflix/</guid></item><item><title><![CDATA[IAB: Retail Media Investment Grows But Buyers Demand â€˜Sharper Standardsâ€™]]></title><description><![CDATA[Australia&rsquo;s retail media investment is growing but buyers are demanding &ldquo;sharper standards&rdquo; as new IAB research released today reveals inconsistent metrics remain the biggest challenge for 73 per cent of active buyers. The IAB Australia Retail and Commerce Media State of the Nation 2026 report, which is based on data collected from experienced retail and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iab-retail-media-investment-grows-but-buyers-demand-sharper-standards/</link><pubDate>Tue, 07 Jul 2026 03:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iab-retail-media-investment-grows-but-buyers-demand-sharper-standards/</guid></item><item><title><![CDATA[Multicultural Outdoor Media Grow Network To 250 Screens]]></title><description><![CDATA[Digital out-of-home network Multicultural Outdoor Media (MCO) has activated its 250th digital screen, a major milestone for Australia&rsquo;s only digital out-of-home network dedicated to multicultural communities. Strategically placed within hyper-local Chinese, Indian, Vietnamese, and Arabic retail environments, MCO&rsquo;s network delivers targeted, in-language content directly to consumers where they shop, gather, and connect with their cultural [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/multicultural-outdoor-media-grow-network-to-250-screens/</link><pubDate>Tue, 07 Jul 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/multicultural-outdoor-media-grow-network-to-250-screens/</guid></item><item><title><![CDATA[The Economist Launches OOH Campaign Questioning AI Via Cocogun]]></title><description><![CDATA[Sydney-based independent creative agency, Cocogun, has launched a new global campaign series which questions the use of Artifical Intelligence for British news and current affairs journal, The Economist. Placed in the US and UK under bridges and across intersections, the red billboards feature provocative lines that question AI, spark reflection, and remind people that strong [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-economist-launches-ooh-campaign-questioning-ai-via-cocogun/</link><pubDate>Tue, 07 Jul 2026 01:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-economist-launches-ooh-campaign-questioning-ai-via-cocogun/</guid></item><item><title><![CDATA[Global OOH Spend Reached $77.9B In 2025]]></title><description><![CDATA[The World Out of Home Organisation (WOO) estimates global media spend on outdoor advertising will hit $54 billion (A$77.9 billion) in 2025, with digital driving nearly half of all revenue. Global out-of-home spend reached grew by 15 per cent on 2024, and now represents 5.1 per cent of global advertising expenditure. Spend is forecast to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/global-ooh-spend-reached-779b-in-2025/</link><pubDate>Tue, 07 Jul 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/global-ooh-spend-reached-779b-in-2025/</guid></item><item><title><![CDATA[Spotify Podcast Ads Available To Buy Through Amazon DSP]]></title><description><![CDATA[You'd be wrong to think this story is dull. But it's certainly more interesting than listening to Steven Bartlett.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotify-podcast-ads-available-to-buy-through-amazon-dsp/</link><pubDate>Tue, 07 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotify-podcast-ads-available-to-buy-through-amazon-dsp/</guid></item><item><title><![CDATA[Amazon DSP Gains Spotify Podcast Ads As Unique Reach Hits 90%]]></title><description><![CDATA[Australian advertisers buying through Amazon DSP can now place audio ads across Spotify&rsquo;s podcast network via the Spotify Ad Exchange. It comes after the channel previously carried only music-related audio and video inventory. Spotify&rsquo;s podcast network reaches a largely distinct audience from ad-supported music (90% unique reach), advertisers already buying music inventory can layer on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amazon-dsp-gains-spotify-podcast-ads-as-unique-reach-hits-90/</link><pubDate>Tue, 07 Jul 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amazon-dsp-gains-spotify-podcast-ads-as-unique-reach-hits-90/</guid></item><item><title><![CDATA[TPG Celebrates Aussie Rituals (Including Sickies) To Launch Its â€˜Great Value Every Single Dayâ€™ Platform Via Thinkerbell]]></title><description><![CDATA[TPG wants to celebrate 40 years of helping savvy Aussies budgeters with a new value-led creative platform &lsquo;Great Value Every Single Day&rsquo;, which was created by Thinkerbell. In a cost-of-living climate where Australians are looking for smarter ways to stretch their budgets, the work was created to build memory structures around everyday ritualised tasks so [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tpg-celebrates-aussie-rituals-including-sickies-to-launch-its-great-value-every-single-day-platform-via-thinkerbell/</link><pubDate>Tue, 07 Jul 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tpg-celebrates-aussie-rituals-including-sickies-to-launch-its-great-value-every-single-day-platform-via-thinkerbell/</guid></item><item><title><![CDATA[Harvey Norman Continues 21-Year Sponsorship Of Delicious Produce Awards]]></title><description><![CDATA[News Australia title delicious. and Harvey Norman have once again joined forces for the 2026 delicious. Harvey Norman Produce Awards, marking 21 years of recognising Australia&rsquo;s finest primary producers. The national awards program celebrates the people who grow, harvest and catch the exceptional produce supplied to the nation&rsquo;s leading chefs, restaurants and hospitality venues. Krysia [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/harvey-norman-continues-21-year-sponsorship-of-delicious-produce-awards/</link><pubDate>Tue, 07 Jul 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/harvey-norman-continues-21-year-sponsorship-of-delicious-produce-awards/</guid></item><item><title><![CDATA[Bastion Names Nicole Speers As Chief People Officer]]></title><description><![CDATA[Bastion has appointed Nicole Speers as chief people officer reporting to group CEO Cheuk Chiang. Speers is a senior people and culture leader with more than 20 years&rsquo; experience across HR strategy, organisational transformation and leadership development. She has led enterprise-wide people functions and delivered large-scale transformation programs across complex organisations. Speers will focus on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-names-nicole-speers-as-chief-people-officer/</link><pubDate>Tue, 07 Jul 2026 01:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-names-nicole-speers-as-chief-people-officer/</guid></item><item><title><![CDATA[Saatchi &amp; Saatchi NZ Promotes Lee Sunter To Group ECD, Promotes Steve Cochran To Creative Chair]]></title><description><![CDATA[Saatchi &amp; Saatchi NZ has promoted Lee Sunter to the newly created role of group executive creative director and has promoted Steve Cochran to creative chair. Previously executive creative director, Sunter will be responsible for continuing to raise the standard of ideas and craft within the agency, ensuring work delivers measurable client outcomes. He will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-nz-promotes-lee-sunter-to-group-ecd-promotes-steve-cochran-to-creative-chair/</link><pubDate>Tue, 07 Jul 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-nz-promotes-lee-sunter-to-group-ecd-promotes-steve-cochran-to-creative-chair/</guid></item><item><title><![CDATA[Tourism Tasmania Turns Sydney Commuter Tunnel Into Immersive Gallery]]></title><description><![CDATA[Tourism Tasmania has partnered with oOh!media and Starcom to deliver an Out of Home (OOH) experience, transforming Sydney&rsquo;s Martin Place pedestrian tunnel into a multi-sensory winter gallery for its latest &lsquo;Off Season&rsquo; campaign. Spanning more than 52 metres through the Muru Giligu tunnel, which connects Sydney Metro&rsquo;s North and South Towers, the space has been [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tourism-tasmania-turns-sydney-commuter-tunnel-into-immersive-gallery/</link><pubDate>Tue, 07 Jul 2026 00:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tourism-tasmania-turns-sydney-commuter-tunnel-into-immersive-gallery/</guid></item><item><title><![CDATA[This is Flow Retains Workwear Group Media Account]]></title><description><![CDATA[Independent media agency This is Flow has successfully retained the media planning and buying account for the iconic Melbourne-based Workwear Group, following a competitive agency review. The retention sees This Is Flow continue its longstanding partnership with three of Australia&rsquo;s most recognised workwear and uniform brands, KingGee, Hard Yakka and NNT. Workwear Group is a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/this-is-flow-retains-workwear-group-media-account/</link><pubDate>Tue, 07 Jul 2026 00:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/this-is-flow-retains-workwear-group-media-account/</guid></item><item><title><![CDATA[Mazda Engineers Sing From The Mountain Top In New Campaign Via Clemenger BBDO]]></title><description><![CDATA[Mazda has launched a new national campaign, &lsquo;It&rsquo;s Kind of a Big Deal&rsquo;, for the launch of the Next-Gen Mazda CX-5 model which follows Mazda designers, engineers and drivers singing from the mountain top. The campaign celebrates the next generation of the Mazda CX-5 and literally sings the praises of the vehicle&rsquo;s innovative design, advanced [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mazda-engineers-sing-from-the-mountain-top-in-new-campaign-via-clemenger-bbdo/</link><pubDate>Tue, 07 Jul 2026 00:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mazda-engineers-sing-from-the-mountain-top-in-new-campaign-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Gawk Appoints Dan Howlett As VIC &amp; SA Group Agency Director]]></title><description><![CDATA[Gawk has named Dan Howlett as its group agency director for Victoria and South Australia. Howlett was previously general manager of Spark Event Group. Before that, he had spent nearly 20 years with EYE Corp, Inlink, oOh! Media, where he held senior commercial leadership roles. He replaces Tim Stevenson who has taken a step down [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gawk-appoints-dan-howlett-as-vic-amp-sa-group-agency-director/</link><pubDate>Tue, 07 Jul 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gawk-appoints-dan-howlett-as-vic-amp-sa-group-agency-director/</guid></item><item><title><![CDATA[Lite nâ€™ Easy Names Ogilvy AOR]]></title><description><![CDATA[Lite n&rsquo; Easy has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n&rsquo; Easy to provide the full breadth of brand services, extending from strategy and creative, through to CX, social and influencer. Ogilvy will tap into its multicultural, health and behavioural science expertise as part of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lite-n-easy-names-ogilvy-aor/</link><pubDate>Tue, 07 Jul 2026 00:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lite-n-easy-names-ogilvy-aor/</guid></item><item><title><![CDATA[Weekend Ratings (3-5/7/2026): Socceroos Heartbreak Delivers Huge Saturday Morning Ratings For SBS]]></title><description><![CDATA[It was heartbreak for Aussies on Sunday morning. But will your office poms be happier this afternoon?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-3-572026-socceroos-heartbreak-delivers-huge-saturday-morning-ratings-for-sbs/</link><pubDate>Mon, 06 Jul 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-3-572026-socceroos-heartbreak-delivers-huge-saturday-morning-ratings-for-sbs/</guid></item><item><title><![CDATA[Weekend Ratings (3-5/7/2026): Socceroos Heartbreak Delivers Big For SBS]]></title><description><![CDATA[It was heartbreak for Aussies on Sunday morning. But will your office poms be happier this afternoon?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-3-572026-socceroos-heartbreak-delivers-big-for-sbs/</link><pubDate>Mon, 06 Jul 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-3-572026-socceroos-heartbreak-delivers-big-for-sbs/</guid></item><item><title><![CDATA[VaynerMedia APAC Names WPP Mediaâ€™s Mark Turner As Head Of Media]]></title><description><![CDATA[Mark Turner gets big new APAC role with Vayner. Also joins its fearsome trivia team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-apac-names-wpp-medias-mark-turner-as-head-of-media/</link><pubDate>Mon, 06 Jul 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-apac-names-wpp-medias-mark-turner-as-head-of-media/</guid></item><item><title><![CDATA[Stretched Budgets, Sharper Shoppers: New IAB Report Shows Australians Research More Before They Buy]]></title><description><![CDATA[Creators are becoming more important to discovery. By which we mean shopping, not the nature channel.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stretched-budgets-sharper-shoppers-new-iab-report-shows-australians-research-more-before-they-buy/</link><pubDate>Mon, 06 Jul 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stretched-budgets-sharper-shoppers-new-iab-report-shows-australians-research-more-before-they-buy/</guid></item><item><title><![CDATA[NITV Appoints Caden Pearson As Commissioning Editor]]></title><description><![CDATA[Fresh(ish) from his appearance at Cairns Crocodiles, Pearson is named NITV's new commissioning editor.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nitv-appoints-caden-pearson-as-commissioning-editor/</link><pubDate>Mon, 06 Jul 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nitv-appoints-caden-pearson-as-commissioning-editor/</guid></item><item><title><![CDATA[Albo Forced To Apologise Over Kylie Minogue â€˜Shag, Marry, Dateâ€™ Remark On Novaâ€™s Bush Deep Podcast]]></title><description><![CDATA[Who would have thought putting the Prime Minister on a podcast called 'Bush Deep' could go tits up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/albo-forced-to-apologise-over-kylie-minogue-shag-marry-date-remark-on-novas-bush-deep-podcast/</link><pubDate>Mon, 06 Jul 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/albo-forced-to-apologise-over-kylie-minogue-shag-marry-date-remark-on-novas-bush-deep-podcast/</guid></item><item><title><![CDATA[Samira Ansari &amp; David Droga To Headline AWARD Industry Lunch]]></title><description><![CDATA[Here's a hot ticket indeed. So much so that B&amp;T's willing to stand at the back with a Chiko Roll to get in.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samira-ansari-amp-david-droga-to-headline-award-industry-lunch/</link><pubDate>Mon, 06 Jul 2026 03:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samira-ansari-amp-david-droga-to-headline-award-industry-lunch/</guid></item><item><title><![CDATA[Dentsu, Howatson+Co Top Juneâ€™s New Business Winner Podiums]]></title><description><![CDATA[Gold! Silver! Bronze! All the winners are here. And a few more besides.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-howatsonco-top-junes-new-business-winner-podiums/</link><pubDate>Mon, 06 Jul 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-howatsonco-top-junes-new-business-winner-podiums/</guid></item><item><title><![CDATA[Merchantwise Bolsters Team With Senior Licensing Hires]]></title><description><![CDATA[Merchantwise has appointed Jacqui Shilson-Josling as senior director of licensing and Felicity Drake to director of partnerships and promotions. Shilson-Josling leads the Hasbro licensing portfolio across ANZ, overseeing a portfolio of brands spanning preschool, family gaming, collectibles, action and fantasy entertainment including including My Little Pony, Transformers, Monopoly, Play-doh, Nerf and Hasbro Games.&nbsp; Shilson-Josling will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/merchantwise-bolsters-team-with-senior-licensing-hires/</link><pubDate>Mon, 06 Jul 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/merchantwise-bolsters-team-with-senior-licensing-hires/</guid></item><item><title><![CDATA[Square Taps Naomi Watts, Daniel Ricciardo, Mick Fanning For Aussie Brand Campaign]]></title><description><![CDATA[Square has launched its first brand campaign in Australia, &lsquo;See You in the Neighbourhood&rsquo;. The spot is rooted in the belief that when local businesses thrive, so do the communities around them. The integrated payments and point of sale brand celebrated the Square sellers who have become neighbourhood fixtures in the campaign. Running across TV, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/square-taps-naomi-watts-daniel-ricciardo-mick-fanning-for-aussie-brand-campaign/</link><pubDate>Mon, 06 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/square-taps-naomi-watts-daniel-ricciardo-mick-fanning-for-aussie-brand-campaign/</guid></item><item><title><![CDATA[Hahn Returns As Wallabiesâ€™ Official Beer With Two-Year Partnership]]></title><description><![CDATA[Hahn beats Timothy Taylor's Landlord in pitch to return as the Wallabies' beer of choice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hahn-returns-as-wallabies-official-beer-with-two-year-partnership/</link><pubDate>Mon, 06 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hahn-returns-as-wallabies-official-beer-with-two-year-partnership/</guid></item><item><title><![CDATA[Hahn Reclaims Official Beer Status With The Wallabies]]></title><description><![CDATA[Hahn has returned as the Official Beer of the Wallabies, marking a new two-year partnership with Rugby Australia. The partnership has united Hahn and the Wallabies in a shared ambition to celebrate the places and moments that bring rugby fans together. Rugby experienced an uplift 12-months ago when the British &amp; Irish Lions Tour returned [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hahn-reclaims-official-beer-status-with-the-wallabies/</link><pubDate>Mon, 06 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hahn-reclaims-official-beer-status-with-the-wallabies/</guid></item><item><title><![CDATA[Can Behavioural Science Hack A 10 Million Year-Old Habit?]]></title><description><![CDATA[Is your Dry July becoming damp? Or is like ours in being absolutely sodden.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/can-behavioural-science-hack-a-10-million-year-old-habit/</link><pubDate>Mon, 06 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/can-behavioural-science-hack-a-10-million-year-old-habit/</guid></item><item><title><![CDATA[Can Behavioural Science Hack a 10 Million Year Habit?]]></title><description><![CDATA[In this op-ed, Ogilvy group strategy director Matt Richards unpacks why Dry July is such a tough ask, and how the science of habit-forming can help you actually make it to August. Ten million years ago, apes acquired a taste for alcohol. According to The Economist, it gave us an evolutionary edge. As rainforests receded, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/can-behavioural-science-hack-a-10-million-year-habit/</link><pubDate>Mon, 06 Jul 2026 02:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/can-behavioural-science-hack-a-10-million-year-habit/</guid></item><item><title><![CDATA[Yango Promotes Amy Carr To New MD Role]]></title><description><![CDATA[Yango has promoted Amy Carr from general manager of growth to the newly created role of managing director. The appointment comes at a pivotal time for Yango as the agency successfully transitions from its digital-first roots into a full-service media offering. This evolution has been fuelled by business momentum over the past year, marked by [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yango-promotes-amy-carr-to-new-md-role/</link><pubDate>Mon, 06 Jul 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yango-promotes-amy-carr-to-new-md-role/</guid></item><item><title><![CDATA[Hyundai Puts Robots On Ball Duty At The World Cup]]></title><description><![CDATA[Hyundai Motor Company has pulled off the World Cup&rsquo;s first robotic halftime activation, deploying Boston Dynamics&rsquo; humanoid robot Atlas during the Round of 16 clash between Brazil and Norway. The stunt saw Atlas deliver the match ball and run through goal celebrations made famous by tournament stars, including Brazil&rsquo;s Matheus Cunha and Norway&rsquo;s Erling Haaland. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hyundai-puts-robots-on-ball-duty-at-the-world-cup/</link><pubDate>Mon, 06 Jul 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hyundai-puts-robots-on-ball-duty-at-the-world-cup/</guid></item><item><title><![CDATA[Relational Intelligence (RQ): The Leadership Advantage Nobody Is Talking About]]></title><description><![CDATA[In this op-ed, Indeed country director of APAC Marcelo Andrade says that a lot of the hype around AI reminds him of NFT mania. Andrade believes the industry should focus on a new kind of intelligence (rather than IQ or EQ) called Relational Intelligence (RQ). A few weeks ago I was having a beer with [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/relational-intelligence-rq-the-leadership-advantage-nobody-is-talking-about/</link><pubDate>Mon, 06 Jul 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/relational-intelligence-rq-the-leadership-advantage-nobody-is-talking-about/</guid></item><item><title><![CDATA[OMD WA Reveals Government Account Lead]]></title><description><![CDATA[OMD WA has Jodie Traynor to the newly-related role of head of government and will overlook the agency&rsquo;s media strategy, investment and service for Western Australian Government clients. Traynor brings more than 20 years of media industry experience and has worked across a broad range of WA Government portfolios throughout her career. She hails from [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omd-wa-reveals-government-account-lead/</link><pubDate>Mon, 06 Jul 2026 02:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omd-wa-reveals-government-account-lead/</guid></item><item><title><![CDATA[OMD WA Appoints Jodie Traynor As To Lead Stateâ€™s Government Account]]></title><description><![CDATA[Jodie Traynor to lead WA Government account. Also set to join the agency's leading lawn bowls side.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omd-wa-appoints-jodie-traynor-as-to-lead-states-government-account/</link><pubDate>Mon, 06 Jul 2026 02:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omd-wa-appoints-jodie-traynor-as-to-lead-states-government-account/</guid></item><item><title><![CDATA[Havas Media Wins Spin Master Pitch]]></title><description><![CDATA[Carpal tunnel to become a common fixture in Havas Media offices as it wins account for Rubik's Cube parent.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-media-wins-spin-master-pitch/</link><pubDate>Mon, 06 Jul 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-media-wins-spin-master-pitch/</guid></item><item><title><![CDATA[WPP Media Wins $190 million L&rsquo;Oreal Media &amp; Influencer Pitch]]></title><description><![CDATA[WPP Media team puckers up as it extends L'Oreal relationship.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-wins-190-million-lrsquooreal-media-amp-influencer-pitch/</link><pubDate>Mon, 06 Jul 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-wins-190-million-lrsquooreal-media-amp-influencer-pitch/</guid></item><item><title><![CDATA[WPP Media Wins $190 million L&rsquo;Oreal Media &amp; Influencer Account]]></title><description><![CDATA[WPP Media team puckers up as it extends L'Oreal relationship.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-wins-190-million-lrsquooreal-media-amp-influencer-account/</link><pubDate>Mon, 06 Jul 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-wins-190-million-lrsquooreal-media-amp-influencer-account/</guid></item><item><title><![CDATA[The Real Cost Of Being Everywhere]]></title><description><![CDATA[In this op-ed, Bread Agency co-founder Amaury Treguer says the days of engagement metrics being a marker of success on social media are over. But is it time to welcome back &lsquo;views&rsquo;. Watch someone replying to an online message, and you&rsquo;re likely to see a familiar pattern. They open it, skim it, hover over the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-real-cost-of-being-everywhere/</link><pubDate>Mon, 06 Jul 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-real-cost-of-being-everywhere/</guid></item><item><title><![CDATA[Have a Crack: Why Starting Before Youâ€™re Ready Is The Only Strategy That Works]]></title><description><![CDATA[In the second instalment of Having a Crack, Simon Davies turns his attention to the moment before the moment, the waiting, the second-guessing, the search for a perfect set of conditions that never actually arrives. He explains why the founders who build something real aren&rsquo;t the ones who wait for certainty, but the ones who [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/have-a-crack-why-starting-before-youre-ready-is-the-only-strategy-that-works/</link><pubDate>Mon, 06 Jul 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/have-a-crack-why-starting-before-youre-ready-is-the-only-strategy-that-works/</guid></item><item><title><![CDATA[REA Group Appoints Katrina Konstas As Chief Commercial &amp; Marketing Officer]]></title><description><![CDATA[Kul Singh hands over the keys to Katrina Konstas after finding a new home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rea-group-appoints-katrina-konstas-as-chief-commercial-amp-marketing-officer/</link><pubDate>Fri, 03 Jul 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rea-group-appoints-katrina-konstas-as-chief-commercial-amp-marketing-officer/</guid></item><item><title><![CDATA[Mamamia Restructures Commercial Team Ahead Of CRO Georgie Nicholsâ€™ Departure]]></title><description><![CDATA[Mamamia's CRO and opening batter for its indoor cricket team will depart in August.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamia-restructures-commercial-team-ahead-of-cro-georgie-nichols-departure/</link><pubDate>Fri, 03 Jul 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamia-restructures-commercial-team-ahead-of-cro-georgie-nichols-departure/</guid></item><item><title><![CDATA[Under The Influence: Are Content Creators Colonising Cannes?]]></title><description><![CDATA[B&amp;T grabs the ring light, dabs our sweaty brow &amp; wades into the world of content creators in Cannes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/under-the-influence-are-content-creators-colonising-cannes/</link><pubDate>Fri, 03 Jul 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/under-the-influence-are-content-creators-colonising-cannes/</guid></item><item><title><![CDATA[Havas Red: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Havas Red Team PROFILE Agency Type PR &amp; Communications Ownership Havas tagline Deliberately Different LEADERSHIP TEAM&#8203; Shane Russell CEO Laura Cario Managing partner, consumer &amp; brand (PR) Steve Fontanot Managing director, Blvd (experiential) Nicole Phillips Managing partner, Health (PR) Stuart Hood Executive director, Social &amp; Content Kate Smailes Managing partner, Blvd (PR, experiential) [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 03 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Atlantic New York Offers â€˜Riviera Rebateâ€™ To Brands That Skipped Cannes]]></title><description><![CDATA[Indie creative agency Atlantic New York is offering a &lsquo;Riviera Rebate&rsquo; to brands that did not attend Cannes Lions Festival of Creativity this year. The agency, whose clients include Heinz, Blockbuster, Prime Video and TikTok, skipped the festival this year and wants prospective clients that missed out to save even more. Atlantic New York will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/atlantic-new-york-offers-riviera-rebate-to-brands-that-skipped-cannes/</link><pubDate>Fri, 03 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/atlantic-new-york-offers-riviera-rebate-to-brands-that-skipped-cannes/</guid></item><item><title><![CDATA[TV Ratings (2/7/26): 1.6M Witness Problematic Penalty In Belgium V Senegal World Cup Match]]></title><description><![CDATA[Not quite as many could be bothered to get up and watch England vs DR Congo. We expect even fewer stayed awake.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2726-16m-witness-problematic-penalty-in-belgium-v-senegal-world-cup-match/</link><pubDate>Fri, 03 Jul 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2726-16m-witness-problematic-penalty-in-belgium-v-senegal-world-cup-match/</guid></item><item><title><![CDATA[CMOs Are Increasingly Powerless, Short-Term Focused &amp; Find Sales Teams A Headache &ndash; Uncensored CMO &amp; TikTok Study]]></title><description><![CDATA[Chief marketing officers are being held accountable for business growth despite lacking control over the decisions and organisational structures needed to deliver it, while simultaneously being expected to achieve more with fewer resources, according to new research from TikTok and Uncensored CMO. Seven in 10 CMOs now allocate more budget to short-term performance activity than [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-are-increasingly-powerless-short-term-focused-amp-find-sales-teams-a-headache-ndash-uncensored-cmo-amp-tiktok-study/</link><pubDate>Fri, 03 Jul 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-are-increasingly-powerless-short-term-focused-amp-find-sales-teams-a-headache-ndash-uncensored-cmo-amp-tiktok-study/</guid></item><item><title><![CDATA[Apple China Releases Latest Privacy-Focused Campaign]]></title><description><![CDATA[You might think that privacy and China are incompatible. But we bumped our social credit score 15 points for running this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/apple-china-releases-latest-privacy-focused-campaign/</link><pubDate>Fri, 03 Jul 2026 03:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/apple-china-releases-latest-privacy-focused-campaign/</guid></item><item><title><![CDATA[DoorDash Grows Search Share On Back Of World Cup Sponsorship]]></title><description><![CDATA[Reader, this is what the beautiful game's really about: share of search rankings for food deliver apps.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/doordash-grows-search-share-on-back-of-world-cup-sponsorship/</link><pubDate>Fri, 03 Jul 2026 03:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/doordash-grows-search-share-on-back-of-world-cup-sponsorship/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Live Brief Finalists: Digital]]></title><description><![CDATA[Yes, we're still not over Cairns. And with work this good, can you blame us?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-digital/</link><pubDate>Fri, 03 Jul 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-digital/</guid></item><item><title><![CDATA[Report: Consumers Like Brands That Are Believable]]></title><description><![CDATA[And yet, nothing sticks to Teflon tooth fairy's highly unbelievable schtick.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/report-consumers-like-brands-that-are-believable/</link><pubDate>Fri, 03 Jul 2026 03:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/report-consumers-like-brands-that-are-believable/</guid></item><item><title><![CDATA[Genevieve Reynolds On The Power Of Mentorship And Leading With Authenticity]]></title><description><![CDATA[Genevieve Reynolds, partner of customer &amp; brand at Tenet Advisory &amp; Investments is the next guest writer in the latest instalment of the IMAA&rsquo;s Female Leaders of Tomorrow program, following on from last year&rsquo;s series. Reynolds, delves into the power of female mentorship, the importance of diverse leadership, and why there&rsquo;s no single blueprint for [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/genevieve-reynolds-on-the-power-of-mentorship-and-leading-with-authenticity/</link><pubDate>Fri, 03 Jul 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/genevieve-reynolds-on-the-power-of-mentorship-and-leading-with-authenticity/</guid></item><item><title><![CDATA[â€˜You Donâ€™t Live On A Farmâ€™: Honda Takes Swipe At Tractors To Launch New SUV Via Special]]></title><description><![CDATA[Honda Australia has launched a new integrated campaign via Special and its agency village to reintroduce Honda ZR-V with a culturally relevant identity. The campaign introduced the Honda ZR-V as &ldquo;The perfectly city-sized SUV&rdquo;. The spot positioned it as an antidote to a category increasingly dominated by larger vehicles designed around adventure, escape and off-road [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-dont-live-on-a-farm-honda-takes-swipe-at-tractors-to-launch-new-suv-via-special/</link><pubDate>Fri, 03 Jul 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-dont-live-on-a-farm-honda-takes-swipe-at-tractors-to-launch-new-suv-via-special/</guid></item><item><title><![CDATA[Cinema Box Office Breaks $100m Milestone Three Months Straight]]></title><description><![CDATA[The Australian box office has delivered a milestone, with April, May and June 2026 each surpassing $100 million, marking the first time the market has ever achieved three consecutive $100 million months. The record-breaking run caps off a standout first half of the year, with cinema admissions in Australia up 16 per cent year-on-year. Across [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cinema-box-office-breaks-100m-milestone-three-months-straight/</link><pubDate>Fri, 03 Jul 2026 02:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cinema-box-office-breaks-100m-milestone-three-months-straight/</guid></item><item><title><![CDATA[Optus Taps BRX For National EOFY Brand Push]]></title><description><![CDATA[Optus has partnered with BRX to design and launch its End of Financial Year (EOFY) campaign, built around the brand&rsquo;s new visual identity rolled out in June this year. Australians are looking for more than just a good deal. Research shows that 37 per cent of Australians have delayed major purchases specifically to take advantage [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/optus-taps-brx-for-national-eofy-brand-push/</link><pubDate>Fri, 03 Jul 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/optus-taps-brx-for-national-eofy-brand-push/</guid></item><item><title><![CDATA[Dog Poo Takes Centre Field As Lyka Launches New AFL Campaign With Channel 7]]></title><description><![CDATA[Lyka team clearly this pile of shit becomes the new Telstrut.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dog-poo-takes-centre-field-as-lyka-launches-new-afl-campaign-with-channel-7/</link><pubDate>Fri, 03 Jul 2026 02:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dog-poo-takes-centre-field-as-lyka-launches-new-afl-campaign-with-channel-7/</guid></item><item><title><![CDATA[Saatchi &amp; Saatchi NZ Creates The &lsquo;Algorithm FCKER&rsquo;]]></title><description><![CDATA[Saatchi &amp; Saatchi has unveiled a provocative new campaign for the 2026 Oscar-qualifying Doc Edge Festival, challenging how algorithms filter and shape the stories we see. Titled &lsquo;F#&amp;K the Algorithm&rsquo;, the campaign champions this year&rsquo;s line-up of international documentaries that cut through algorithmic feeds with raw, topical and unfiltered stories. At its heart is The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-nz-creates-the-lsquoalgorithm-fckerrsquo/</link><pubDate>Fri, 03 Jul 2026 02:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-nz-creates-the-lsquoalgorithm-fckerrsquo/</guid></item><item><title><![CDATA[Think HQ &amp; CultureVerse Launch Nationwide Community Program To Activate &lsquo;Forgotten&rsquo; Bowel Cancer Screening Kits]]></title><description><![CDATA[Forgetting to send your bowel cancer test? That's shit.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/think-hq-amp-cultureverse-launch-nationwide-community-program-to-activate-lsquoforgottenrsquo-bowel-cancer-screening-kits/</link><pubDate>Fri, 03 Jul 2026 02:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/think-hq-amp-cultureverse-launch-nationwide-community-program-to-activate-lsquoforgottenrsquo-bowel-cancer-screening-kits/</guid></item><item><title><![CDATA[Tapt Media Names Sydney &amp; Melbourne Direct Sales Lead]]></title><description><![CDATA[Tapt Media has promoted group business director Luke Cahill to the newly expanded role of head of direct sales across Sydney and Melbourne. Cahill, who previously led the Melbourne direct sales division, will now take commercial responsibility for both major metropolitan markets. The consolidated remit aims to streamline Tapt Media&rsquo;s commercial strategy and accelerate direct [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tapt-media-names-sydney-amp-melbourne-direct-sales-lead/</link><pubDate>Fri, 03 Jul 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tapt-media-names-sydney-amp-melbourne-direct-sales-lead/</guid></item><item><title><![CDATA[FIFA World Cup: How Sports Marketers Can Win Fans Beyond The Final Whistle]]></title><description><![CDATA[In sport, the most valuable moments do not only happen on the pitch. They happen when a fan buys their first ticket, opens a club email, downloads the app, queues for merchandise, renews a membership, or brings their family back for another match. In this feature, we speak with leading experts across sports marketing, advertising [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fifa-world-cup-how-sports-marketers-can-win-fans-beyond-the-final-whistle/</link><pubDate>Fri, 03 Jul 2026 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fifa-world-cup-how-sports-marketers-can-win-fans-beyond-the-final-whistle/</guid></item><item><title><![CDATA[Nine Inks Deal To Let Microsoft Copilot Reference Paywalled Content In AI Searches]]></title><description><![CDATA[Nine Entertainment Co (Nine) and Microsoft have inked a deal to allow Microsoft&rsquo;s Copilot to reference the text of Nine&rsquo;s masthead content (beyond paywalled previews) during AI searches to contextualise and &lsquo;ground&rsquo; outputs. By referencing real-time reports from Nine&rsquo;s publishing mastheads the system ensures Copilot outputs are grounded in verified facts while including references for [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-inks-deal-to-let-microsoft-copilot-reference-paywalled-content-in-ai-searches/</link><pubDate>Fri, 03 Jul 2026 00:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-inks-deal-to-let-microsoft-copilot-reference-paywalled-content-in-ai-searches/</guid></item><item><title><![CDATA[Havas Host: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Havas Host produced some real toe-tappers in 2025. Here's hoping the hits keep coming in 2026 and beyond.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-host-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 02 Jul 2026 05:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-host-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Smelly Lunch Stories: Marcelle Hoyek]]></title><description><![CDATA[B&amp;T loves this, but just remember that 'Smelly Lunch Stories' are not about that time you tried durian on a Malaysian holiday.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smelly-lunch-stories-marcelle-hoyek/</link><pubDate>Thu, 02 Jul 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smelly-lunch-stories-marcelle-hoyek/</guid></item><item><title><![CDATA[The Agentic AI Asymmetry Dilemma: Catching Publishers Sleeping]]></title><description><![CDATA[In this three-part series, media industry veteran Clemenger BBDO chief media officer Stuart Bailey introduces a concept he believes is reshaping the industry: the Agentic AI Asymmetry Dilemma. Examining the impact on publishers, clients, and the ecosystem, Bailey argues that the winners in this new era won&rsquo;t be the smartest, they&rsquo;ll be the most connected. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-catching-publishers-sleeping-2/</link><pubDate>Thu, 02 Jul 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-catching-publishers-sleeping-2/</guid></item><item><title><![CDATA[The Agentic AI Asymmetry Dilemmaâ€” Catching Publishers Sleeping]]></title><description><![CDATA[In this three-part series, media industry veteran Clemenger BBDO chief media officer Stuart Bailey introduces a concept he believes is reshaping the industry: the Agentic AI Asymmetry Dilemma. Examining the impact on publishers, clients, and the ecosystem, Bailey argues that the winners in this new era won&rsquo;t be the smartest, they&rsquo;ll be the most connected. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-catching-publishers-sleeping/</link><pubDate>Thu, 02 Jul 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-agentic-ai-asymmetry-dilemma-catching-publishers-sleeping/</guid></item><item><title><![CDATA[Gage Roads Develops First Beer-Filled Surfboard, But Does It Work?]]></title><description><![CDATA[If surfboards came with 10 litres of free beer, B&amp;T would be on the next bus to Freshwater.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gage-roads-develops-first-beer-filled-surfboard-but-does-it-work/</link><pubDate>Thu, 02 Jul 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gage-roads-develops-first-beer-filled-surfboard-but-does-it-work/</guid></item><item><title><![CDATA[Calls â€˜Free For Allâ€™ InÂ New Telstra Campaign Via Bear Meets Eagle On FireÂ ]]></title><description><![CDATA[Telstra has released its latest campaign via Bear Meets Eagle On Fire, which highlights free calls within Australia from all payphones. It comes as Telstra made all standard local and national calls free from its payphones in 2021, but according to the brand &ldquo;there are still many people who don&rsquo;t realise this&rdquo;. The &lsquo;Free For [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/calls-free-for-all-innew-telstra-campaign-via-bear-meets-eagle-on-fire/</link><pubDate>Thu, 02 Jul 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/calls-free-for-all-innew-telstra-campaign-via-bear-meets-eagle-on-fire/</guid></item><item><title><![CDATA[Rick Barry Lands NT Tourism Account, Expands To Darwin]]></title><description><![CDATA[Next time you see Rick Barry, you can say: C U in the NT.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rick-barry-lands-nt-tourism-account-expands-to-darwin/</link><pubDate>Thu, 02 Jul 2026 03:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rick-barry-lands-nt-tourism-account-expands-to-darwin/</guid></item><item><title><![CDATA[Stefanovicâ€™s Nine Exit Spreads To Radio As ARN Cuts Ties]]></title><description><![CDATA[It seems the woke mob's thirst for noted truth and justice seeker cowboy Karl's blood simply knows no bounds.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stefanovics-nine-exit-spreads-to-radio-as-arn-cuts-ties/</link><pubDate>Thu, 02 Jul 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stefanovics-nine-exit-spreads-to-radio-as-arn-cuts-ties/</guid></item><item><title><![CDATA[Snap&rsquo;s Julie Henderson Named Pinterest&rsquo;s New VP &amp; Chief Comms Officer]]></title><description><![CDATA[Pinterest has snapped up a goodie here!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snaprsquos-julie-henderson-named-pinterestrsquos-new-vp-amp-chief-comms-officer/</link><pubDate>Thu, 02 Jul 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snaprsquos-julie-henderson-named-pinterestrsquos-new-vp-amp-chief-comms-officer/</guid></item><item><title><![CDATA[Gawk Joins Boomtownâ€™s Regional Media Collective]]></title><description><![CDATA[Gawk joins Boomtowns regional billboard bonanza.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gawk-joins-boomtowns-regional-media-collective/</link><pubDate>Thu, 02 Jul 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gawk-joins-boomtowns-regional-media-collective/</guid></item><item><title><![CDATA[Cerebral Palsy Alliance Appoints Orphan As Creative Partner]]></title><description><![CDATA[Orphan wins this important account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cerebral-palsy-alliance-appoints-orphan-as-creative-partner/</link><pubDate>Thu, 02 Jul 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cerebral-palsy-alliance-appoints-orphan-as-creative-partner/</guid></item><item><title><![CDATA[Sandbox Music Festival Unveils New Brand Identity Via Born]]></title><description><![CDATA[Is your USB never more than 5 feet away just in case an impromptu Boiler Room kicks off? Then you'll love this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sandbox-music-festival-unveils-new-brand-identity-via-born/</link><pubDate>Thu, 02 Jul 2026 03:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sandbox-music-festival-unveils-new-brand-identity-via-born/</guid></item><item><title><![CDATA[Creative Magic, Enabled By Tech: What The Best Work At Cannes Taught Me This Year]]></title><description><![CDATA[According to this WPP leader, it was an eye-watering agenda. Click here to find out why!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/creative-magic-enabled-by-tech-what-the-best-work-at-cannes-taught-me-this-year/</link><pubDate>Thu, 02 Jul 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/creative-magic-enabled-by-tech-what-the-best-work-at-cannes-taught-me-this-year/</guid></item><item><title><![CDATA[Gem Taps The Concierge Agency For â€˜Made To Move Youâ€™ Campaign]]></title><description><![CDATA[B&amp;T's invite to model in this campaign must have been lost in the post.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gem-taps-the-concierge-agency-for-made-to-move-you-campaign/</link><pubDate>Thu, 02 Jul 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gem-taps-the-concierge-agency-for-made-to-move-you-campaign/</guid></item><item><title><![CDATA[WPP Announces Expansion Plans For AI-Powered Enterprise Solutions Pillar]]></title><description><![CDATA[There's so much AI in here that it's making our head spin. Not that it often takes a lot, in fairness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-announces-expansion-plans-for-ai-powered-enterprise-solutions-pillar/</link><pubDate>Thu, 02 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-announces-expansion-plans-for-ai-powered-enterprise-solutions-pillar/</guid></item><item><title><![CDATA[Samsung Awards Media To Publicis Groupe, Cheil To Continue As Creative Agency]]></title><description><![CDATA[Publicis' Harris Street digs set to become a din as all those natty flip phones open and shut following calls.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsung-awards-media-to-publicis-groupe-cheil-to-continue-as-creative-agency/</link><pubDate>Thu, 02 Jul 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsung-awards-media-to-publicis-groupe-cheil-to-continue-as-creative-agency/</guid></item><item><title><![CDATA[Metaâ€™s Denise Moreno Replaces CMO Alex Schultz Who Becomes Chief Data Officer]]></title><description><![CDATA[Bit of a C-suite switcheroo here! Some big news out of Meta.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/metas-denise-moreno-replaces-cmo-alex-schultz-who-becomes-chief-data-officer/</link><pubDate>Thu, 02 Jul 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/metas-denise-moreno-replaces-cmo-alex-schultz-who-becomes-chief-data-officer/</guid></item><item><title><![CDATA[&lsquo;Big Shoes To Fill&rsquo;: C-Suite Shake-Up At Meta As New CMO &amp; Chief Data Officer Revealed]]></title><description><![CDATA[Meta has officially named its new global CMO as Denise Moreno, while the former CMO, Alex Schultz, steps into a new role as the companies first chief data officer. Moreno has been with the company for 17 years, and is no stranger to the top job, having temporarily stepped into the CMO role last year [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquobig-shoes-to-fillrsquo-c-suite-shake-up-at-meta-as-new-cmo-amp-chief-data-officer-revealed/</link><pubDate>Thu, 02 Jul 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquobig-shoes-to-fillrsquo-c-suite-shake-up-at-meta-as-new-cmo-amp-chief-data-officer-revealed/</guid></item><item><title><![CDATA[C-Suite Shake-Up At Meta As Denise Moreno Replaces CMO Alex Schultz Who Becomes Chief Data Officer]]></title><description><![CDATA[Meta has officially named its new global CMO as Denise Moreno, while the former CMO, Alex Schultz, steps into a new role as the company&rsquo;s first chief data officer. Moreno has been with the company for 17 years, and is no stranger to the top job, having temporarily stepped into the CMO role last year [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/c-suite-shake-up-at-meta-as-denise-moreno-replaces-cmo-alex-schultz-who-becomes-chief-data-officer/</link><pubDate>Thu, 02 Jul 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/c-suite-shake-up-at-meta-as-denise-moreno-replaces-cmo-alex-schultz-who-becomes-chief-data-officer/</guid></item><item><title><![CDATA[AGL &amp; UM Extend Multi-Year Partnership]]></title><description><![CDATA[Omnicom Media agency UM has secured a multi-year contract extension with Australian energy provider AGL Energy without a competitive pitch. Under the extended agreement, UM will continue as AGL media agency responsible for media strategy, digital and traditional planning and buying across AGL&rsquo;s product portfolio, which includes energy, solar and batteries, EV charges, mobile phone [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/agl-amp-um-extend-multi-year-partnership/</link><pubDate>Thu, 02 Jul 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/agl-amp-um-extend-multi-year-partnership/</guid></item><item><title><![CDATA[Why Trust Has Become Marketingâ€™s Most Valuable Currency]]></title><description><![CDATA[Struggling to decide which pair of shoes you're buying next? Help is on hand in this great piece!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-trust-has-become-marketings-most-valuable-currency/</link><pubDate>Thu, 02 Jul 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-trust-has-become-marketings-most-valuable-currency/</guid></item><item><title><![CDATA[Melbourne Confidential: Dan Cookson]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Dan Cookson, ECD of brand and experience [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-dan-cookson/</link><pubDate>Thu, 02 Jul 2026 01:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-dan-cookson/</guid></item><item><title><![CDATA[Amelia Ward Appointed As Index Exchange MD For ANZ Region]]></title><description><![CDATA[Independent supply-side platform, Index Exchange, has appointed Amelia Ward as managing director for Australia and New Zealand. Based in Sydney, Ward will report to Adele Wieser, senior regional managing director, APAC. Ward joined Index Exchange in February 2022 as senior director, buyer development and was promoted to head of buyer development in March 2024. During [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amelia-ward-appointed-as-index-exchange-md-for-anz-region/</link><pubDate>Thu, 02 Jul 2026 01:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amelia-ward-appointed-as-index-exchange-md-for-anz-region/</guid></item><item><title><![CDATA[Former G Squared, The Hallway Exec Chris Murphy Launches Deep Tech Growth Practice]]></title><description><![CDATA[Deep tech, much like deep house, is something we pretend to understand when asked.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-g-squared-the-hallway-exec-chris-murphy-launches-deep-tech-growth-practice/</link><pubDate>Thu, 02 Jul 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-g-squared-the-hallway-exec-chris-murphy-launches-deep-tech-growth-practice/</guid></item><item><title><![CDATA[Ex-Saatchi Strategist Chris Murphy Launches Deep Tech Growth Practice]]></title><description><![CDATA[Chris Murphy has launched Murphy &amp; Company, a growth practice for venture-backed companies operating in deep tech and frontier technologies. The practice targets what Murphy called the &ldquo;commercial translation gap&rdquo;: the distance between what technically sophisticated companies have built and what the market &ndash; customers, investors, government, partners and talent &ndash; can readily understand. That [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-saatchi-strategist-chris-murphy-launches-deep-tech-growth-practice/</link><pubDate>Thu, 02 Jul 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-saatchi-strategist-chris-murphy-launches-deep-tech-growth-practice/</guid></item><item><title><![CDATA[â€˜Their Creative Ambition Matched Our Ownâ€™: Clemenger BBDO Wins Stan Creative Pitch]]></title><description><![CDATA[Creative agency, Clemenger BBDO, has been appointed as the creative agency for Australian streaming service Stan, following a competitive pitch process. Owned by Nine Entertainment, Stan is Australia&rsquo;s leading and only locally owned streaming service, offering unlimited access to movies, TV series and original productions, alongside a premium lineup of live and on-demand sport on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/their-creative-ambition-matched-our-own-clemenger-bbdo-wins-stan-creative-pitch/</link><pubDate>Thu, 02 Jul 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/their-creative-ambition-matched-our-own-clemenger-bbdo-wins-stan-creative-pitch/</guid></item><item><title><![CDATA[Mutinex Announces Slew Of Senior Hires, Including Ex-IPG Analytics Chief Adam Krass]]></title><description><![CDATA[Reports of Henry Innis leaving Ikea with a ute full of desks and chairs suddenly make sense.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mutinex-announces-slew-of-senior-hires-including-ex-ipg-analytics-chief-adam-krass/</link><pubDate>Thu, 02 Jul 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mutinex-announces-slew-of-senior-hires-including-ex-ipg-analytics-chief-adam-krass/</guid></item><item><title><![CDATA[World Cup, Gambling Ads &amp; Outdoor Power Ad Spend Towards Growth &ndash; SMI]]></title><description><![CDATA[This month's SMI Guideline figures was brought to you by Sportsbet.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/world-cup-gambling-ads-amp-outdoor-power-ad-spend-towards-growth-ndash-smi/</link><pubDate>Wed, 01 Jul 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/world-cup-gambling-ads-amp-outdoor-power-ad-spend-towards-growth-ndash-smi/</guid></item><item><title><![CDATA[HERO: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[HERO kept spinning the winning tunes in 2025. Though we're far too uncool to get Frank Ocean.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hero-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 01 Jul 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hero-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Culture Champions, Workplace Therapists &amp; Talent Whisperers: It&rsquo;s B&amp;T&rsquo;s Best of the Best People Leaders!]]></title><description><![CDATA[Does your heart sink when the HR boss' name appears in your inbox? You won't with these 10.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/culture-champions-workplace-therapists-amp-talent-whisperers-itrsquos-bamptrsquos-best-of-the-best-people-leaders/</link><pubDate>Wed, 01 Jul 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/culture-champions-workplace-therapists-amp-talent-whisperers-itrsquos-bamptrsquos-best-of-the-best-people-leaders/</guid></item><item><title><![CDATA[On The Importance Of Knowing Youâ€™re Not Normal, And Knowing That Itâ€™s OK]]></title><description><![CDATA[In the latest instalment of the Keep Talking series, our own editor, Tom Fogden, recounts his experience with mental health.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/on-the-importance-of-knowing-youre-not-normal-and-knowing-that-its-ok/</link><pubDate>Wed, 01 Jul 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/on-the-importance-of-knowing-youre-not-normal-and-knowing-that-its-ok/</guid></item><item><title><![CDATA[Publicis Groupe Joins Prophet Advisory Board To Help With US Expansion]]></title><description><![CDATA[After seeing the light, Rishad Tobaccowala joins Prophet board.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-joins-prophet-advisory-board-to-help-with-us-expansion/</link><pubDate>Wed, 01 Jul 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-joins-prophet-advisory-board-to-help-with-us-expansion/</guid></item><item><title><![CDATA[Publicis Groupe Adviser To Help Prophet With US Expansion]]></title><description><![CDATA[After seeing the light, Rishad Tobaccowala joins Prophet board.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-adviser-to-help-prophet-with-us-expansion/</link><pubDate>Wed, 01 Jul 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-adviser-to-help-prophet-with-us-expansion/</guid></item><item><title><![CDATA[TV Ratings (30/6/2026): Paraguay Stuns Germany As World Cup Dominates Ratings Again]]></title><description><![CDATA[If you'd said in 70s that Germany would lose to Paraguay on pens, you'd be laughed at. Not least because Germany didn't exist.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-3062026-paraguay-stuns-germany-as-world-cup-dominates-ratings-again/</link><pubDate>Wed, 01 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-3062026-paraguay-stuns-germany-as-world-cup-dominates-ratings-again/</guid></item><item><title><![CDATA[Grillâ€™d Pulls â€˜Super Bunsâ€™ Ad Following Backlash From Female Employees]]></title><description><![CDATA[Grill'd pulls its bun-focused bun ad following backlash. The bicep version, however, is still rippling with glory.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/grilld-pulls-super-buns-ad-following-backlash-from-female-employees/</link><pubDate>Wed, 01 Jul 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/grilld-pulls-super-buns-ad-following-backlash-from-female-employees/</guid></item><item><title><![CDATA[Soundtracks of impending doom &amp; Why I Can&rsquo;t Go on Love Island &ndash; Tiktok Trends in June]]></title><description><![CDATA[Each month on B&amp;T, Fabulate&rsquo;s head of strategy and talent, Lucy Ronald, breaks down what&rsquo;s trending on TikTok &ndash; and more importantly, why it matters. June gave us a brand new soundtrack for impending doom (yay!). The iconic Boyz n the Hood saxophone became the official audio for those moments when you know you&rsquo;ve made [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/soundtracks-of-impending-doom-amp-why-i-canrsquot-go-on-love-island-ndash-tiktok-trends-in-june/</link><pubDate>Wed, 01 Jul 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/soundtracks-of-impending-doom-amp-why-i-canrsquot-go-on-love-island-ndash-tiktok-trends-in-june/</guid></item><item><title><![CDATA[Soundtracks Of Impending Doom &amp; Why I Can&rsquo;t Go On Love Island &ndash; June&rsquo;s TikTok Trends]]></title><description><![CDATA[Stuck for conversation topics with your Gen Z colleagues? Give this a read.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/soundtracks-of-impending-doom-amp-why-i-canrsquot-go-on-love-island-ndash-junersquos-tiktok-trends/</link><pubDate>Wed, 01 Jul 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/soundtracks-of-impending-doom-amp-why-i-canrsquot-go-on-love-island-ndash-junersquos-tiktok-trends/</guid></item><item><title><![CDATA[Molly Trumble Named OMD &amp; Initiative WA Planning Director]]></title><description><![CDATA[Molly Trumble set to lead planning for Omnicom Media in WA. Also retains her spot on agency's leading trivia team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/molly-trumble-named-omd-amp-initiative-wa-planning-director/</link><pubDate>Wed, 01 Jul 2026 03:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/molly-trumble-named-omd-amp-initiative-wa-planning-director/</guid></item><item><title><![CDATA[Cancer Council Demands Govt Regulates Fast Food Ads â€˜Targeting Childrenâ€™]]></title><description><![CDATA[Cancer Council Australia and public health organisations are calling on the Australian Government to regulate food marketing to children. The call follows a Preventive Health Roundtable convened by Dr Sophie Scamps MP, as new figures released by the Australian Institute of Health and Welfare show the rates of overweight and obesity among Australian children continue [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cancer-council-demands-govt-regulates-fast-food-ads-targeting-children/</link><pubDate>Wed, 01 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cancer-council-demands-govt-regulates-fast-food-ads-targeting-children/</guid></item><item><title><![CDATA[Cancer Council Demands Government Regulate Fast Food Ads â€˜Targeting Childrenâ€™]]></title><description><![CDATA[Cancer Council calls on the government to regulate fast food ads. B&amp;T similarly hopes it can regulate our own McDelivery usage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cancer-council-demands-government-regulate-fast-food-ads-targeting-children/</link><pubDate>Wed, 01 Jul 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cancer-council-demands-government-regulate-fast-food-ads-targeting-children/</guid></item><item><title><![CDATA[Usman Khawaja Backs National Campaign To Combat Islamophobia In Australia]]></title><description><![CDATA[Good on ya Uzzy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/usman-khawaja-backs-national-campaign-to-combat-islamophobia-in-australia/</link><pubDate>Wed, 01 Jul 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/usman-khawaja-backs-national-campaign-to-combat-islamophobia-in-australia/</guid></item><item><title><![CDATA[Snack Brand Bhuja Gets First Major Rebrand In Nearly 40 Years]]></title><description><![CDATA[And did we write this in return for free snacks? Again, you'll never know and we'll never tell.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snack-brand-bhuja-gets-first-major-rebrand-in-nearly-40-years/</link><pubDate>Wed, 01 Jul 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snack-brand-bhuja-gets-first-major-rebrand-in-nearly-40-years/</guid></item><item><title><![CDATA[IBM Names Stagwell As Lead Creative Partner]]></title><description><![CDATA[It's a perennial trivia question. But do you know what IBM stands for?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ibm-names-stagwell-as-lead-creative-partner/</link><pubDate>Wed, 01 Jul 2026 03:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ibm-names-stagwell-as-lead-creative-partner/</guid></item><item><title><![CDATA[SA Government Seeks Creative Agency For $500M+ Playford Alive Urban Renewal Project]]></title><description><![CDATA[Is this the most exciting to happen in South Australia since Travis Head's 170?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sa-government-seeks-creative-agency-for-500m-playford-alive-urban-renewal-project/</link><pubDate>Wed, 01 Jul 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sa-government-seeks-creative-agency-for-500m-playford-alive-urban-renewal-project/</guid></item><item><title><![CDATA[Synthetic Research &amp; Human Insight: The Future Of Audience Understanding]]></title><description><![CDATA[Do you understand your audience? Do you understand yourself? More hard-hitting questions as usual on B&amp;T.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/synthetic-research-amp-human-insight-the-future-of-audience-understanding/</link><pubDate>Wed, 01 Jul 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/synthetic-research-amp-human-insight-the-future-of-audience-understanding/</guid></item><item><title><![CDATA[Levande Launches Campaign To Show Off Cheeky Perks Of Retirement Living Via 303]]></title><description><![CDATA[Talk about eye candy. The oldies will no doubt be all over this one!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/levande-launches-campaign-to-show-off-cheeky-perks-of-retirement-living-via-303/</link><pubDate>Wed, 01 Jul 2026 02:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/levande-launches-campaign-to-show-off-cheeky-perks-of-retirement-living-via-303/</guid></item><item><title><![CDATA[Adidas Passes Global Media Account To Omnicom Media]]></title><description><![CDATA[Adidas has handed its global media planning and buying account to Omnicom Media following a competitive review. EssenceMediacom has held the account since 2018, and was defending the pitch against Omnicom Media and Publicis Groupe in a global review that kicked off earlier this year. The scope of work includes global media strategy, planning, buying, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adidas-passes-global-media-account-to-omnicom-media/</link><pubDate>Wed, 01 Jul 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adidas-passes-global-media-account-to-omnicom-media/</guid></item><item><title><![CDATA[Ex-Fiftyfive5 Bosses Darren Kemp &amp; Keira Braybrook Launch New Research Consultancy]]></title><description><![CDATA[After declaring their love for the Christopher Nolan film, Kemp and Braybrook launch new Instella consultancy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-fiftyfive5-bosses-darren-kemp-amp-keira-braybrook-launch-new-research-consultancy/</link><pubDate>Wed, 01 Jul 2026 01:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-fiftyfive5-bosses-darren-kemp-amp-keira-braybrook-launch-new-research-consultancy/</guid></item><item><title><![CDATA[Medibank Celebrates Decade-Long Parkrun Partnership At Curl Curl]]></title><description><![CDATA[Don't you just hate those smug people who get up and run every morning. Now imagine doing it for a decade.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/medibank-celebrates-decade-long-parkrun-partnership-at-curl-curl/</link><pubDate>Wed, 01 Jul 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/medibank-celebrates-decade-long-parkrun-partnership-at-curl-curl/</guid></item><item><title><![CDATA[Mountain Dew Turns Flavour Launch Into Real-World Treasure Hunt Via Curious Nation]]></title><description><![CDATA[Did you join this hunt for a new Mountain Dew flavour? Perhaps re-evaluate some of your choices.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mountain-dew-turns-flavour-launch-into-real-world-treasure-hunt-via-curious-nation/</link><pubDate>Wed, 01 Jul 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mountain-dew-turns-flavour-launch-into-real-world-treasure-hunt-via-curious-nation/</guid></item><item><title><![CDATA[BESydney Appoints Connecting Plots Group]]></title><description><![CDATA[Connecting Plots wins this big MICE account. Which is meetings, incentives, conferences and exhibitions, not the rodents.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/besydney-appoints-connecting-plots-group/</link><pubDate>Wed, 01 Jul 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/besydney-appoints-connecting-plots-group/</guid></item><item><title><![CDATA[Kiehlâ€™s Skincare Partners With HYROX To Restore Skin Under â€˜Extreme Conditionsâ€™]]></title><description><![CDATA[Skincare brand Kiehl&rsquo;s Australia has partnered with fitness events phenomenon HYROX, becoming the brand&rsquo;s official National Skincare Partner across the country. The brand is set to support thousands of athletes competing at HYROX events nationwide through science-backed skincare solutions designed to help skin perform at its best before and after race day. As HYROX continues [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kiehls-skincare-partners-with-hyrox-to-restore-skin-under-extreme-conditions/</link><pubDate>Wed, 01 Jul 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kiehls-skincare-partners-with-hyrox-to-restore-skin-under-extreme-conditions/</guid></item><item><title><![CDATA[News Australia Opens Applications For National Editorial Cadet Program]]></title><description><![CDATA[Want to be a journalist? Start here. Want to know why you want to be a journalist? Ask your therapist.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australia-opens-applications-for-national-editorial-cadet-program/</link><pubDate>Wed, 01 Jul 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australia-opens-applications-for-national-editorial-cadet-program/</guid></item><item><title><![CDATA[Farmer Hand-Delivers Chook To Supermarket In Lilydaleâ€™s New Campaign Via Clemenger BBDO]]></title><description><![CDATA[Winner winner, chicken dinner!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/farmer-hand-delivers-chook-to-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo-2/</link><pubDate>Wed, 01 Jul 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/farmer-hand-delivers-chook-to-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo-2/</guid></item><item><title><![CDATA[Farmer Hand Delivers Chook To Supermarket In Lilydaleâ€™s New Campaign Via Clemenger BBDO]]></title><description><![CDATA[Winner winner, chicken dinner!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/farmer-hand-delivers-chook-to-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo/</link><pubDate>Wed, 01 Jul 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/farmer-hand-delivers-chook-to-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Farmer Drives Tractor Through Supermarket In Lilydaleâ€™s New Campaign Via Clemenger BBDO]]></title><description><![CDATA[Wondered why your commute was slow this morning? You can blame this bloke on his tractor.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/farmer-drives-tractor-through-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo/</link><pubDate>Wed, 01 Jul 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/farmer-drives-tractor-through-supermarket-in-lilydales-new-campaign-via-clemenger-bbdo/</guid></item><item><title><![CDATA[Mudgee Region Tourism Tells Holidaymakers To Stay Longer Than A Weekend In New Campaign]]></title><description><![CDATA[You should stay longer than a weekend in Mudgee. After all, no one wants to return to work with a three-day vino hangover.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mudgee-region-tourism-tells-holidaymakers-to-stay-longer-than-a-weekend-in-new-campaign/</link><pubDate>Wed, 01 Jul 2026 00:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mudgee-region-tourism-tells-holidaymakers-to-stay-longer-than-a-weekend-in-new-campaign/</guid></item><item><title><![CDATA[How To Stop Selling Tickets Like Groceries, And Start Selling Goosebumps]]></title><description><![CDATA[In this op-ed, Yango general manager of growth, Amy Carr, argues that the death of discretionary spending has been greatly exaggerated and explains why arts and entertainment marketers need to ditch the old retail mindset to capture it. If you are a marketer at a cultural institution or live entertainment brand right now, your weekly [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-to-stop-selling-tickets-like-groceries-and-start-selling-goosebumps/</link><pubDate>Wed, 01 Jul 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-to-stop-selling-tickets-like-groceries-and-start-selling-goosebumps/</guid></item><item><title><![CDATA[Endemol Shine Nabs BBC Studiosâ€™ Amber Brown As Commercial Director]]></title><description><![CDATA[Endemol Shine has appointed Amber Brown as its new commercial director, effective immediately. Based in Sydney, Brown will lead the company&rsquo;s commercial strategy and play a key part in driving business growth across Endemol Shine&rsquo;s production slate and into new revenue streams. Brown brings more than 20 years&rsquo; experience spanning media, entertainment and technology, with [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/endemol-shine-nabs-bbc-studios-amber-brown-as-commercial-director/</link><pubDate>Wed, 01 Jul 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/endemol-shine-nabs-bbc-studios-amber-brown-as-commercial-director/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: How Whittaker&rsquo;s Soraya Cottin Tackles Growing Competition &amp; &lsquo;More Distractions&rsquo;]]></title><description><![CDATA[New Zealand confectionery brand, Whittaker&rsquo;s, has a deep heritage tightly woven into the Wellington region &ndash; and it just so happens that&rsquo;s where the brands CMO Soraya Cottin currently resides. Relocating from the picturesque streets of France to the windy hills of Wellington in 2023, Cottin took on the role at the family-owned &ldquo;bean-to-bar&rdquo; chocolate [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-whittakerrsquos-soraya-cottin-tackles-growing-competition-amp-lsquomore-distractionsrsquo/</link><pubDate>Tue, 30 Jun 2026 23:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-whittakerrsquos-soraya-cottin-tackles-growing-competition-amp-lsquomore-distractionsrsquo/</guid></item><item><title><![CDATA[Mindshare: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Mindshare's rollicking good times seem set to continue as it sets the tempo for Australia's media agencies.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mindshare-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 30 Jun 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mindshare-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Match &amp; Wood: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Match &amp; Wood marks up another year as a top indie.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/match-amp-wood-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 30 Jun 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/match-amp-wood-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Consultants Pontificate On PitchMaxxing: &lsquo;AI Overpromising In Pitches (&amp; Underdelivering) Is A Problem In Australia&rsquo;]]></title><description><![CDATA[Overpromising in a pitch and underdelivering in reality? This is the first B&amp;T's hearing of it!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/consultants-pontificate-on-pitchmaxxing-lsquoai-overpromising-in-pitches-amp-underdelivering-is-a-problem-in-australiarsquo/</link><pubDate>Tue, 30 Jun 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/consultants-pontificate-on-pitchmaxxing-lsquoai-overpromising-in-pitches-amp-underdelivering-is-a-problem-in-australiarsquo/</guid></item><item><title><![CDATA[TV Ratings (29/6/2026): Secret Letter Rocks Farmer Wants A Wife As Show Tops Monday Ratings]]></title><description><![CDATA[B&amp;T's industry leading coverage of Farmer Wants A Wife continues apace here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2962026-secret-letter-rocks-farmer-wants-a-wife-as-show-tops-monday-ratings/</link><pubDate>Tue, 30 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2962026-secret-letter-rocks-farmer-wants-a-wife-as-show-tops-monday-ratings/</guid></item><item><title><![CDATA[â€˜The Minute You Sign A Contract With A Business, Youâ€™re The Farthest Removed From The Customerâ€™: How Marketers Can Build Brands That Win Again And Again]]></title><description><![CDATA[Do you really know your customer? Or are you actually a bit scared of them? Find out the strength of your relationship here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-minute-you-sign-a-contract-with-a-business-youre-the-farthest-removed-from-the-customer-how-marketers-can-build-brands-that-win-again-and-again/</link><pubDate>Tue, 30 Jun 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-minute-you-sign-a-contract-with-a-business-youre-the-farthest-removed-from-the-customer-how-marketers-can-build-brands-that-win-again-and-again/</guid></item><item><title><![CDATA[Don&rsquo;t Miss Out! Enter B&amp;T&rsquo;s Women In Media Awards Before It&rsquo;s Too Late]]></title><description><![CDATA[Don't want FOMO? Then get entering!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/donrsquot-miss-out-enter-bamptrsquos-women-in-media-awards-before-itrsquos-too-late/</link><pubDate>Tue, 30 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/donrsquot-miss-out-enter-bamptrsquos-women-in-media-awards-before-itrsquos-too-late/</guid></item><item><title><![CDATA[Will Ferrell Goes Method In New SKIMS Menswear Campaign]]></title><description><![CDATA[Will Ferrell stars for Skims in this new campaign. Something we'd never thought we'd wanted to see and almost wish we hadn't.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/will-ferrell-goes-method-in-new-skims-menswear-campaign/</link><pubDate>Tue, 30 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/will-ferrell-goes-method-in-new-skims-menswear-campaign/</guid></item><item><title><![CDATA[Vinted Appoints Advertising Advantage Ahead Of Australian Launch]]></title><description><![CDATA[Are your clothes looking a touch thread-bare and moth-holed? Consider getting some new used clothes here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vinted-appoints-advertising-advantage-ahead-of-australian-launch/</link><pubDate>Tue, 30 Jun 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vinted-appoints-advertising-advantage-ahead-of-australian-launch/</guid></item><item><title><![CDATA[Hero Mighty Patch Launches â€˜Pop This, Patch Thatâ€™ Campaign Via Bounce]]></title><description><![CDATA[Do you have a pimply intern in your business? Maybe send this to them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hero-mighty-patch-launches-pop-this-patch-that-campaign-via-bounce/</link><pubDate>Tue, 30 Jun 2026 03:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hero-mighty-patch-launches-pop-this-patch-that-campaign-via-bounce/</guid></item><item><title><![CDATA[&lsquo;Legend, Trailblazer &amp; Role Model&rsquo; To Women in Retail Media: Sarah Minassian Exits Metcash]]></title><description><![CDATA[Sarah Minassian leaves Metcash... and finally escapes the Macquarie Park commute.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquolegend-trailblazer-amp-role-modelrsquo-to-women-in-retail-media-sarah-minassian-exits-metcash/</link><pubDate>Tue, 30 Jun 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquolegend-trailblazer-amp-role-modelrsquo-to-women-in-retail-media-sarah-minassian-exits-metcash/</guid></item><item><title><![CDATA[Move First, Not Perfectly: Inside Polarisâ€™ 2026 Upfront]]></title><description><![CDATA[B&amp;T a lucky guest at Polaris' recent upfront event. Though we opted for the sausage rolls over the caviar.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/move-first-not-perfectly-inside-polaris-2026-upfront/</link><pubDate>Tue, 30 Jun 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/move-first-not-perfectly-inside-polaris-2026-upfront/</guid></item><item><title><![CDATA[â€˜The Opportunity Ahead Of Us Is Massiveâ€™: Peter Charles Steps Into SCA Melbourne MD Shoes]]></title><description><![CDATA[The former sales executive of Seven Network, Peter Charles, is now in charge of overseeing the merged Melbourne business, as Southern Cross Austereo (SCA) continues to hire Seven figures across its leadership structure. Charles has been confirmed as Managing Director of SCA&rsquo;s combined Melbourne operation, taking charge of a portfolio that now spans Triple M, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-ahead-of-us-is-massive-peter-charles-steps-into-sca-melbourne-md-shoes/</link><pubDate>Tue, 30 Jun 2026 03:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-ahead-of-us-is-massive-peter-charles-steps-into-sca-melbourne-md-shoes/</guid></item><item><title><![CDATA[â€˜The Opportunity Ahead Is Massiveâ€™: Peter Charles Steps Into SCA Melbourne MD Shoes]]></title><description><![CDATA[Southern Cross gets its new Melbourne deal striker. And says he still refuses to drink Sydney coffee.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-ahead-is-massive-peter-charles-steps-into-sca-melbourne-md-shoes/</link><pubDate>Tue, 30 Jun 2026 03:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-ahead-is-massive-peter-charles-steps-into-sca-melbourne-md-shoes/</guid></item><item><title><![CDATA[Junkee Closes Punkee Brand Amid Redundancies &amp; New Creator-Led Focus]]></title><description><![CDATA[Junkee calls time on Punkee.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/junkee-closes-punkee-brand-amid-redundancies-amp-new-creator-led-focus/</link><pubDate>Tue, 30 Jun 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/junkee-closes-punkee-brand-amid-redundancies-amp-new-creator-led-focus/</guid></item><item><title><![CDATA[Junkee Axes Punkee Amid Redundancies &amp; New Creator-Led Focus]]></title><description><![CDATA[Junkee Media will stop publishing its Gen Z focused Punkee website and will move to a smaller, creator-led structure. As a result of the moves &ldquo;a number of roles are affected&rdquo;, its parent company RACAT Group said. Junkee blamed a challenging advertising market and money shifting to major social media for its shift in focus. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/junkee-axes-punkee-amid-redundancies-amp-new-creator-led-focus/</link><pubDate>Tue, 30 Jun 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/junkee-axes-punkee-amid-redundancies-amp-new-creator-led-focus/</guid></item><item><title><![CDATA[Fast 10: G Adventuresâ€™ Adelle Clements On The Career Advice That Made Her A Better Marketer]]></title><description><![CDATA[G Adventures is sadly not a travel-based spin-off of noughties rap group G Unit, though we wish it was.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-g-adventures-adelle-clements-on-the-career-advice-that-made-her-a-better-marketer/</link><pubDate>Tue, 30 Jun 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-g-adventures-adelle-clements-on-the-career-advice-that-made-her-a-better-marketer/</guid></item><item><title><![CDATA[Fast 10: Adelle Clements On The Career Advice That Made Her A Better Marketer]]></title><description><![CDATA[G Adventures is sadly not a travel-based spin-off of noughties rap group G Unit, though we wish it was.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-adelle-clements-on-the-career-advice-that-made-her-a-better-marketer/</link><pubDate>Tue, 30 Jun 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-adelle-clements-on-the-career-advice-that-made-her-a-better-marketer/</guid></item><item><title><![CDATA[Laborâ€™s Gambling Ad Reforms To Be Introduced This Week With â€˜Minorâ€™ Changes]]></title><description><![CDATA[Labor&rsquo;s long-awaited legislation on gambling advertising will be introduced into parliament this week ahead of a five week winter break. The new laws will enforce a cap of three gambling ads per hour during daytime TV, a ban on ads during live sports matches, and a phase-out of stadium and jersey branding. Prime Minister Anthony [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/labors-gambling-ad-reforms-to-be-introduced-this-week-with-minor-changes/</link><pubDate>Tue, 30 Jun 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/labors-gambling-ad-reforms-to-be-introduced-this-week-with-minor-changes/</guid></item><item><title><![CDATA[Ekka Releases Sesquicentennial Campaign Via Engine]]></title><description><![CDATA[Did you have to Google sesquicentennial? Take solace in knowing you're almost certainly not alone.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ekka-releases-sesquicentennial-campaign-via-engine/</link><pubDate>Tue, 30 Jun 2026 02:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ekka-releases-sesquicentennial-campaign-via-engine/</guid></item><item><title><![CDATA[ACCC Takes Amazon To Court Over â€˜Unfairâ€™ Prime Video Ads Rollout]]></title><description><![CDATA[Prime Video catches ACCC ire. Hopefully the fashion police can do something about Jeremy Clarkson while they're at it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/accc-takes-amazon-to-court-over-unfair-prime-video-ads-rollout-2/</link><pubDate>Tue, 30 Jun 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/accc-takes-amazon-to-court-over-unfair-prime-video-ads-rollout-2/</guid></item><item><title><![CDATA[ACCC Takes Amazon To Court Over Unfair Prime Video Ads Rollout]]></title><description><![CDATA[The ACCC has sued Amazon for breaching Australian Consumer Law by using &ldquo;unfair&rdquo; contract terms in subscriptions to Prime Video to force subscribers to pay more for ad-free services. The ACCC said that between November 2023 and August 2025, more than one million subscribers contained what it described as &ldquo;five unfair contract terms&rdquo; that allowed [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/accc-takes-amazon-to-court-over-unfair-prime-video-ads-rollout/</link><pubDate>Tue, 30 Jun 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/accc-takes-amazon-to-court-over-unfair-prime-video-ads-rollout/</guid></item><item><title><![CDATA[HoMie Brings First Pop-Up To Today the Braveâ€™s Sydney Gallery]]></title><description><![CDATA[Streetwear label and social enterprise HoMie launched its first Sydney pop-up, fronted by an exclusive, one-of-one drop, in partnership with Today the Brave. From Saturday 27 June, HoMie arrived at Gallery Brave for the Surry Hills pop-up. They brought their full streetwear range, offering locals their first chance to shop and meet the team behind [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/homie-brings-first-pop-up-to-today-the-braves-sydney-gallery/</link><pubDate>Tue, 30 Jun 2026 02:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/homie-brings-first-pop-up-to-today-the-braves-sydney-gallery/</guid></item><item><title><![CDATA[MasterFoods Launches &lsquo;Un-Mid Your Meal&rsquo; Campaign Via T&amp;P Australia]]></title><description><![CDATA[MasterFoods has launched the &lsquo;Un-Mid Your Meal&rsquo; campaign alongside range of new boldly flavoured sauces, seasonings and recipe bases. The campaign by T&amp;P Australia came to life thanks to Haven&rsquo;t Your Done Well productions with&nbsp;directing duo Will &amp; Sej. The two hero videos see everyday Aussies complaining about their &ldquo;mid&rdquo; meals. A MasterFoods EDM Genie [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/masterfoods-launches-lsquoun-mid-your-mealrsquo-campaign-via-tampp-australia/</link><pubDate>Tue, 30 Jun 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/masterfoods-launches-lsquoun-mid-your-mealrsquo-campaign-via-tampp-australia/</guid></item><item><title><![CDATA[Dressed By Dashing Transforms Retail Mannequins Into Indigenous Art For NAIDOC Week]]></title><description><![CDATA[Sydney production house Dressed by Dashing has partnered with Gudanji artist Ryhia Dank of Nardurna to create a collection of limited-edition mannequins launched during NAIDOC Week 2026. The pieces are not designed to display clothing. Instead, each mannequin carries artwork rooted in the traditions of the Yugala-Gudanji people, turning a standard retail fixture into a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dressed-by-dashing-transforms-retail-mannequins-into-indigenous-art-for-naidoc-week/</link><pubDate>Tue, 30 Jun 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dressed-by-dashing-transforms-retail-mannequins-into-indigenous-art-for-naidoc-week/</guid></item><item><title><![CDATA[Bikesales Launches New Bike Buyerâ€™s Guide To Cut Through Research Overload]]></title><description><![CDATA[Bikesales has launched a New Bike Buyer&rsquo;s Guide, a permanent resource featuring 25 hand-picked motorcycles across five categories. The guide was prompted by platform data showing the average bike buyer spends 95 days researching and views 79 pages before purchasing. Each category, including adventure, learner, road, dirt and cruiser, includes a top pick to help [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bikesales-launches-new-bike-buyers-guide-to-cut-through-research-overload/</link><pubDate>Tue, 30 Jun 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bikesales-launches-new-bike-buyers-guide-to-cut-through-research-overload/</guid></item><item><title><![CDATA[Adventure Entertainment Acquires Outdoor Media Brand We Are Explorers]]></title><description><![CDATA[Adventure Entertainment has acquired Australian digital outdoor media brand, We Are Explorers.&nbsp; Founded by Henry Brydon in 2014, We Are Explorers has grown from a personal blog into Australia&rsquo;s digital outdoor publication. Its network reaches more than 2 million Australians each month and delivering award-winning campaigns for brands including Patagonia, Toyota, and Tourism Tasmania. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adventure-entertainment-acquires-outdoor-media-brand-we-are-explorers/</link><pubDate>Tue, 30 Jun 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adventure-entertainment-acquires-outdoor-media-brand-we-are-explorers/</guid></item><item><title><![CDATA[From the Cannes Jury Room: A Front-Row Seat to Creativityâ€™s Evolution]]></title><description><![CDATA[In this exclusive op-ed, Leo Australia&rsquo;s CEO, Clare Pickens, shares from inside the Creative Business Transformation Jury room at Cannes. This year, one thing was made clear &ndash; the future of creativity lies not in making more content, but in ideas that change the world. Being invited to judge at Cannes Lions is one of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-the-cannes-jury-room-a-front-row-seat-to-creativitys-evolution/</link><pubDate>Tue, 30 Jun 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-the-cannes-jury-room-a-front-row-seat-to-creativitys-evolution/</guid></item><item><title><![CDATA[Anthony Joshua Spars With WhatsApp Usernames To Promote Privacy Upgrade]]></title><description><![CDATA[British heavyweight boxer Anthony Joshua has fronted a video urging WhatsApp users to select a unique username in Meta&rsquo;s latest privacy upgrade for the messaging app. The move is a new feature designed to protect the privacy of a user&rsquo;s phone number. In a video to promote the message, Joshua is in a barber shop [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/anthony-joshua-spars-with-whatsapp-usernames-to-promote-privacy-upgrade/</link><pubDate>Tue, 30 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/anthony-joshua-spars-with-whatsapp-usernames-to-promote-privacy-upgrade/</guid></item><item><title><![CDATA[Bigdatr Launches CTV Tool For Marketers To Monitor Competitor Ad Spend]]></title><description><![CDATA[Australian-based ad intelligence platform, Bigdatr, is launching its monitoring of CTV, giving local marketers visibility into competitor advertising and media spend data across Australia&rsquo;s major paid streaming platforms. This launch aligns with the growing dominance of streaming in Australian viewing habits, with an average of 14 hours per week now spent streaming content. As audiences [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bigdatr-launches-ctv-tool-for-marketers-to-monitor-competitor-ad-spend/</link><pubDate>Tue, 30 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bigdatr-launches-ctv-tool-for-marketers-to-monitor-competitor-ad-spend/</guid></item><item><title><![CDATA[Urban List Expands Into Rome &amp; Barcelona With ahm Travel Insurance]]></title><description><![CDATA[As Urban List expands to Rome and Barcelona, giving us a real hankering for Marlboro Reds and an Aperol Spritz.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/urban-list-expands-into-rome-amp-barcelona-with-ahm-travel-insurance/</link><pubDate>Tue, 30 Jun 2026 00:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/urban-list-expands-into-rome-amp-barcelona-with-ahm-travel-insurance/</guid></item><item><title><![CDATA[â€˜Big Gapâ€™: ACAM Warns Of Disconnect In Marketersâ€™ Understanding Of How To Use AI]]></title><description><![CDATA[Are you confused about AI? Here's one piece of advice from B&amp;T: don't use it to write your press releases.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/big-gap-acam-warns-of-disconnect-in-marketers-understanding-of-how-to-use-ai/</link><pubDate>Tue, 30 Jun 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/big-gap-acam-warns-of-disconnect-in-marketers-understanding-of-how-to-use-ai/</guid></item><item><title><![CDATA[â€˜A Big Gapâ€™: ACAM Warns Rise Of AI Leaving Marketers Unsure How To Use It]]></title><description><![CDATA[The Australian Centre for AI in Marketing (ACAM) has warned the rise of AI in Australia is leaving marketers confused with what to actually do with the technology &ndash; highlighting a lack of engagement due to feeling unconfident. Insights from ACAM&rsquo;s upcoming 2026 AI Marketing Benchmark, to be released in July, highlight a broader industry [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-big-gap-acam-warns-rise-of-ai-leaving-marketers-unsure-how-to-use-it/</link><pubDate>Tue, 30 Jun 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-big-gap-acam-warns-rise-of-ai-leaving-marketers-unsure-how-to-use-it/</guid></item><item><title><![CDATA[Finalists Revealed For IMAAâ€™s Pitch-Chella]]></title><description><![CDATA[The Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has announced the finalists in the next phase of its highly successful Pitch-Chella program. Eight finalists have been selected from 24 team entries, representing 22 IMAA member agencies, that entered this year&rsquo;s competition &ndash; the largest ever cohort to participate in [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/finalists-revealed-for-imaas-pitch-chella/</link><pubDate>Tue, 30 Jun 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/finalists-revealed-for-imaas-pitch-chella/</guid></item><item><title><![CDATA[More Than Half Of Gen Z Aussies Switch Brands Due To Lack Of Disability Inclusion]]></title><description><![CDATA[Over half of Gen Z Australian&rsquo;s are switching brands due to the lack of inclusion, and almost half can&rsquo;t name a single brand currently involved in disability representation, according to a new report. It comes as one in five Australian&rsquo;s are living with a disability &ndash; with the annual household spend of the market segment [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/more-than-half-of-gen-z-aussies-switch-brands-due-to-lack-of-disability-inclusion/</link><pubDate>Mon, 29 Jun 2026 23:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/more-than-half-of-gen-z-aussies-switch-brands-due-to-lack-of-disability-inclusion/</guid></item><item><title><![CDATA[Your Woke Friend Goes to Cannes]]></title><description><![CDATA[In this exclusive op-ed, Bastion&rsquo;s group strategy director Addison Gazal highlights his unexpected takes on the Cannes Lions International Festival of Creativity, and why those in the creative industry must choose where they want to sit on the spectrum of creativity and efficiency. He asks whether the industry is happy to optimise themselves into irrellevance, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/your-woke-friend-goes-to-cannes/</link><pubDate>Mon, 29 Jun 2026 23:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/your-woke-friend-goes-to-cannes/</guid></item><item><title><![CDATA[LiveRamp Teams Up With Adobe To Give Brands â€˜More Targetedâ€™ Campaigns]]></title><description><![CDATA[LiveRamp has teamed up with Adobe GenStudio for Commerce Media Networks (CMNs), in a new partnership designed to make it easier for brands to build and launch more targeted campaigns within commerce media networks. The partnership comes as CMNs continue to emerge as one of the fastest-growing advertising channels, giving brands direct access to high-intent [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/liveramp-teams-up-with-adobe-to-give-brands-more-targeted-campaigns/</link><pubDate>Mon, 29 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/liveramp-teams-up-with-adobe-to-give-brands-more-targeted-campaigns/</guid></item><item><title><![CDATA[Thinkerbell: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Thinkerbell routinely marches to the beat of its own drum. Something we're keen on too, though only because we have no rhythm.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 29 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Spark Foundry: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Spark Foundry Team PROFILE Agency Type Media Ownership Publicis Groupe tagline Agency of Intelligent Disobedience LEADERSHIP TEAM&#8203; Matt Turl CEO Australia Imogen Hewitt CEO ANZ Peter Butler Managing director, Melbourne Rachida Murray Chief digital &amp; media officer Sue-Ellen Osborn Chief investment officer Sophie Langton Chief planning &amp; connections officer Caroline Hugall Chief strategy [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spark-foundry-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 29 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spark-foundry-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Lights, Camera, LION: Three Cultural Truths From Cannes]]></title><description><![CDATA[And no it's not sore feet, headaches and overstuffed suitcases.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lights-camera-lion-three-cultural-truths-from-cannes/</link><pubDate>Mon, 29 Jun 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lights-camera-lion-three-cultural-truths-from-cannes/</guid></item><item><title><![CDATA[Weekend Ratings (26-28/6/2026): Farmer Wants A Wife Reclaims Top Spot Amid World Cup Ratings Frenzy]]></title><description><![CDATA[Farmers might want a wife. But it appears that prospective wives want a bit of Nigeria's goalkeeper just as much.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-26-2862026-farmer-wants-a-wife-reclaims-top-spot-amid-world-cup-ratings-frenzy/</link><pubDate>Mon, 29 Jun 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-26-2862026-farmer-wants-a-wife-reclaims-top-spot-amid-world-cup-ratings-frenzy/</guid></item><item><title><![CDATA[BMW Takes Over JOLTâ€™s EV Charging Network With Real-Time DOOH Ads]]></title><description><![CDATA[Did you think the easiest way to spot a BMW driver was their lack of turn signals? Now there's another way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bmw-takes-over-jolts-ev-charging-network-with-real-time-dooh-ads/</link><pubDate>Mon, 29 Jun 2026 04:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bmw-takes-over-jolts-ev-charging-network-with-real-time-dooh-ads/</guid></item><item><title><![CDATA[Assisterhood Announces New Sponsors &amp; Largest Mentorship Cohort to Date]]></title><description><![CDATA[Assisterhood reveals this host of new names and faces. And good on 'em.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/assisterhood-announces-new-sponsors-amp-largest-mentorship-cohort-to-date/</link><pubDate>Mon, 29 Jun 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/assisterhood-announces-new-sponsors-amp-largest-mentorship-cohort-to-date/</guid></item><item><title><![CDATA[News Australia Launches â€˜Go For Itâ€™ To Rebuild Travel Confidence]]></title><description><![CDATA[What's the worst that could happen when travelling? Beyond encountering some motherfucking snakes on a motherfucking plane.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australia-launches-go-for-it-to-rebuild-travel-confidence/</link><pubDate>Mon, 29 Jun 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australia-launches-go-for-it-to-rebuild-travel-confidence/</guid></item><item><title><![CDATA[Melbourne Social Co Launches Spin-Off Agency ATTN.CTRL]]></title><description><![CDATA[New agency ATTN.CTRL launches with name that makes it sound a touch more 1984 than it perhaps had anticipated.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-social-co-launches-spin-off-agency-attnctrl/</link><pubDate>Mon, 29 Jun 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-social-co-launches-spin-off-agency-attnctrl/</guid></item><item><title><![CDATA[There&rsquo;s Still Time! Enter B&amp;T&rsquo;s Women In Media Awards Today]]></title><description><![CDATA[Late entries close this Thursday, so you better get entering!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/therersquos-still-time-enter-bamptrsquos-women-in-media-awards-today/</link><pubDate>Mon, 29 Jun 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/therersquos-still-time-enter-bamptrsquos-women-in-media-awards-today/</guid></item><item><title><![CDATA[There&rsquo;s Still Time! Enter B&amp;T&rsquo;s Women In Media Awards]]></title><description><![CDATA[Timeliness is next to Godliness they say. Or is that cleanliness? Either way, there's still time to enter!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/therersquos-still-time-enter-bamptrsquos-women-in-media-awards/</link><pubDate>Mon, 29 Jun 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/therersquos-still-time-enter-bamptrsquos-women-in-media-awards/</guid></item><item><title><![CDATA[â€˜Bare Minimumâ€™: Anika Wells Slams Big Tech As Albanese Government Doubles Social Media Ban Fines]]></title><description><![CDATA[Big tech isn't doing enough to keep kids of platforms, according to the government. And we can't say that we're surprised.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bare-minimum-anika-wells-slams-big-tech-as-albanese-government-doubles-social-media-ban-fines/</link><pubDate>Mon, 29 Jun 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bare-minimum-anika-wells-slams-big-tech-as-albanese-government-doubles-social-media-ban-fines/</guid></item><item><title><![CDATA[Foxtel &amp; Nine To Secure Record NRL TV Rights Deal]]></title><description><![CDATA[The NRL is poised to award broadcasting and streaming rights to Foxtel and Nine as part of a seven-year, $5 billion deal, which would kick off in 2028. The deal appears to be structured in a similar way to current TV rights, which are split between Foxtel and Nine. Media reports suggest that Nine will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/foxtel-amp-nine-to-secure-record-nrl-tv-rights-deal/</link><pubDate>Mon, 29 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/foxtel-amp-nine-to-secure-record-nrl-tv-rights-deal/</guid></item><item><title><![CDATA[Zali Steggall Reintroduces Bill To Crack Down On Misleading Political Ads, AI Deepfakes &amp; Synthetic Media]]></title><description><![CDATA[Steggall moves to outlaw misleading political ads. Just wait until she hears about all the hot singles in our area!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zali-steggall-reintroduces-bill-to-crack-down-on-misleading-political-ads-ai-deepfakes-amp-synthetic-media/</link><pubDate>Mon, 29 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zali-steggall-reintroduces-bill-to-crack-down-on-misleading-political-ads-ai-deepfakes-amp-synthetic-media/</guid></item><item><title><![CDATA[â€˜Weâ€™ve Seen Crazy Stuffâ€™: Hundreds Of Aussies Get Behind AI Ad Creation In Express VPN PR Move]]></title><description><![CDATA[Hundreds of Australians and several creative agencies have been busy creating AI ads for Express VPN in a new PR campaign titled &lsquo;The Big Ad Contest&rsquo; in what has been described by its CMO as a &ldquo;purely organic marketing&rdquo; tactic. Off the back of its FIFA partnership, the company launched the contest to get people [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-seen-crazy-stuff-hundreds-of-aussies-get-behind-ai-ad-creation-in-express-vpn-pr-move/</link><pubDate>Mon, 29 Jun 2026 03:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-seen-crazy-stuff-hundreds-of-aussies-get-behind-ai-ad-creation-in-express-vpn-pr-move/</guid></item><item><title><![CDATA[â€˜Weâ€™ve Seen Crazy Stuffâ€™: ExpressVPNâ€™s â€˜The Big Ad Contestâ€™ Causes A Stir Among Aussies]]></title><description><![CDATA[Want to get people to give a shit about your ads? Why not get them to make it themselves?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-seen-crazy-stuff-expressvpns-the-big-ad-contest-causes-a-stir-among-aussies/</link><pubDate>Mon, 29 Jun 2026 03:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-seen-crazy-stuff-expressvpns-the-big-ad-contest-causes-a-stir-among-aussies/</guid></item><item><title><![CDATA[Socceroos Attract Second-Largest SBS Audience In History]]></title><description><![CDATA[Everyone's going mad for the Socceroos, it seems. Or we just didn't fancy going to work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/socceroos-attract-second-largest-sbs-audience-in-history-2/</link><pubDate>Mon, 29 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/socceroos-attract-second-largest-sbs-audience-in-history-2/</guid></item><item><title><![CDATA[Socceroos Attract Second Largest SBS Audience In History]]></title><description><![CDATA[The Socceroos dour 0-0 against Paraguay, which was enough to see Australia progress in the World Cup, attracted the second largest TV audience in SBS broadcasting history. The game reached 4.84 million viewers, including an average audience of 3.086 million, slightly more than the 4.75 million (including an average of 3.045 million) that watched the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/socceroos-attract-second-largest-sbs-audience-in-history/</link><pubDate>Mon, 29 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/socceroos-attract-second-largest-sbs-audience-in-history/</guid></item><item><title><![CDATA[Vic Department Of Health Address Medical Inequality In Campaign Via Showpony]]></title><description><![CDATA[The Victorian Department of Health, in partnership with creative agency Showpony, has officially launched a new public health campaign, &lsquo;Let&rsquo;s Get Better&rsquo;, designed to address medical inequality and transform how women&rsquo;s health is treated across the state. The campaign is a direct response to a history of women&rsquo;s health being dismissed, misunderstood, and under-researched. It&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vic-department-of-health-address-medical-inequality-in-campaign-via-showpony/</link><pubDate>Mon, 29 Jun 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vic-department-of-health-address-medical-inequality-in-campaign-via-showpony/</guid></item><item><title><![CDATA[Adland Raises $25K For Youth Off The Streets At Bench Media Trivia Night]]></title><description><![CDATA[More than 130 media and marketing professionals gathered in Sydney last week for the Bench Media Charity Trivia Night, raising $25,000 for Youth Off The Streets. Held at Club York Sydney, the event brought together professionals from across the media, marketing and advertising industry, including B&amp;T, for an evening of trivia, fundraising and community impact, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adland-raises-25k-for-youth-off-the-streets-at-bench-media-trivia-night/</link><pubDate>Mon, 29 Jun 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adland-raises-25k-for-youth-off-the-streets-at-bench-media-trivia-night/</guid></item><item><title><![CDATA[Asthma Australia Launches First Womenâ€™s Asthma Campaign Fronted By Former Diamonds Captain Liz Ellis Via Paper + Spark]]></title><description><![CDATA[Put down the vape, Australia!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/asthma-australia-launches-first-womens-asthma-campaign-fronted-by-former-diamonds-captain-liz-ellis-via-paper-spark/</link><pubDate>Mon, 29 Jun 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/asthma-australia-launches-first-womens-asthma-campaign-fronted-by-former-diamonds-captain-liz-ellis-via-paper-spark/</guid></item><item><title><![CDATA[Uber Eats Launches New â€˜Ding Dong Dealsâ€™ Campaign Iteration Via Special]]></title><description><![CDATA[Yes $10 deals are great. Though our inability to order anything less than two lots of hot chips means we're not saving that much.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uber-eats-launches-new-ding-dong-deals-campaign-iteration-via-special/</link><pubDate>Mon, 29 Jun 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uber-eats-launches-new-ding-dong-deals-campaign-iteration-via-special/</guid></item><item><title><![CDATA[Uber Eats Launches â€˜Ding Dong Dealsâ€™ Campaign Via Special]]></title><description><![CDATA[Uber Eats is highlighting what happens when a &lsquo;Ding Dong Deal&rsquo; lands at exactly the wrong moment in a new campaign via Special and EssenceMediacom. From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features AFL commentator Matt &lsquo;Richo&rsquo; Richardson, Kiwi sports star Ian Smith and Adam Goodes &ldquo;The best [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uber-eats-launches-ding-dong-deals-campaign-via-special/</link><pubDate>Mon, 29 Jun 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uber-eats-launches-ding-dong-deals-campaign-via-special/</guid></item><item><title><![CDATA[Leo Australia Wins Dan Wieden Titanium Lion Grand Prix]]></title><description><![CDATA[Big news from the Croisette! Almost as big as the bar tab at the Carlton following this win, we're assuming.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/leo-australia-wins-dan-wieden-titanium-lion-grand-prix/</link><pubDate>Mon, 29 Jun 2026 00:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/leo-australia-wins-dan-wieden-titanium-lion-grand-prix/</guid></item><item><title><![CDATA[TV Ratings (25/6/2026): AFL Surges To Ratings Win As Lions Flog Swans By 43 Points]]></title><description><![CDATA[Here's one story about Lions that doesn't involve the South of France or Ros&eacute; wine.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2562026-afl-surges-to-ratings-win-as-lions-flog-swans-by-43-points/</link><pubDate>Fri, 26 Jun 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2562026-afl-surges-to-ratings-win-as-lions-flog-swans-by-43-points/</guid></item><item><title><![CDATA[Lutionâ€™s Chris Maxwell Reveals The Three Big Marketing Lessons From ANAâ€™s Agency Conference]]></title><description><![CDATA[Maxwell still denying his trip to the US was for the World Cup. But we know your game Chris.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lutions-chris-maxwell-reveals-the-three-big-marketing-lessons-from-anas-agency-conference/</link><pubDate>Fri, 26 Jun 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lutions-chris-maxwell-reveals-the-three-big-marketing-lessons-from-anas-agency-conference/</guid></item><item><title><![CDATA[Luitonâ€™s Chris Maxwell Reveals The Three Big Marketing Lessons From ANAâ€™s Agency Conference]]></title><description><![CDATA[In this op-ed, Australian marketing, data, and technology consultancy Luiton&rsquo;s founder and CEO Chris Maxwell reflects on his time at the ANA In-House Agency Conference in Huntington Beach, where hundreds of in-house leaders have gathered to discuss the future of the model. Maxwell explores three key themes Australian marketers should be paying attention to: why [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/luitons-chris-maxwell-reveals-the-three-big-marketing-lessons-from-anas-agency-conference/</link><pubDate>Fri, 26 Jun 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/luitons-chris-maxwell-reveals-the-three-big-marketing-lessons-from-anas-agency-conference/</guid></item><item><title><![CDATA[Omnicom And Amazon Ads Lift Logitechâ€™s Prime Video Performance]]></title><description><![CDATA[Revealed at the Cannes Lions, Omnicom and Amazon Ads combined Acxiom data with first-party signals to sharpen Logitech&rsquo;s Prime Video campaign. The campaign, completed for electronics brand Logitech, demonstrated how an enriched audience strategy, powered by Acxiom and Flywheel&rsquo;s audience intelligence, combined with Amazon&rsquo;s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-and-amazon-ads-lift-logitechs-prime-video-performance/</link><pubDate>Fri, 26 Jun 2026 03:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-and-amazon-ads-lift-logitechs-prime-video-performance/</guid></item><item><title><![CDATA[Omnicom &amp; Amazon Ads Lift Logitech&rsquo;s Prime Video Performance]]></title><description><![CDATA[Was this the most exciting thing to happen on the Croisette this year? Maybe.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-amp-amazon-ads-lift-logitechrsquos-prime-video-performance/</link><pubDate>Fri, 26 Jun 2026 03:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-amp-amazon-ads-lift-logitechrsquos-prime-video-performance/</guid></item><item><title><![CDATA[Broadsign &amp; Mirakl Ads Unveil Partnership To Unify Online And In-Store Retail Media]]></title><description><![CDATA[It's a Mirakl!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-mirakl-ads-unveil-partnership-to-unify-online-and-in-store-retail-media/</link><pubDate>Fri, 26 Jun 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-mirakl-ads-unveil-partnership-to-unify-online-and-in-store-retail-media/</guid></item><item><title><![CDATA[Ogilvy: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ogilvy-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 26 Jun 2026 03:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ogilvy-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Live Brief Finalists: OOH]]></title><description><![CDATA[Yes, you might all be thinking about Cannes at the moment. But we still prefer Far North Queensland.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-ooh/</link><pubDate>Fri, 26 Jun 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-live-brief-finalists-ooh/</guid></item><item><title><![CDATA[â€˜Everyone Is A Child To Some Extentâ€™: What The Looming Childrenâ€™s Privacy Code Changes Means For Advertisers]]></title><description><![CDATA[Let's face it, we're all just big kids with credit cards really.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/everyone-is-a-child-to-some-extent-what-the-looming-childrens-privacy-code-changes-means-for-advertisers/</link><pubDate>Fri, 26 Jun 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/everyone-is-a-child-to-some-extent-what-the-looming-childrens-privacy-code-changes-means-for-advertisers/</guid></item><item><title><![CDATA[G Squared: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[G Squared likens itself to U2 here. Which we can only assume means it has some edge.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/g-squared-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 26 Jun 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/g-squared-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[IVY PR Launches Nationwide Hunt For Sunshine Coastâ€™s Chief Star Counter]]></title><description><![CDATA[Hunt begins for nation's best star counter. Which is a job for life, if ever we've heard one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ivy-pr-launches-nationwide-hunt-for-sunshine-coasts-chief-star-counter/</link><pubDate>Fri, 26 Jun 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ivy-pr-launches-nationwide-hunt-for-sunshine-coasts-chief-star-counter/</guid></item><item><title><![CDATA[News Australia &amp; THE ICONIC Team Up For Newcastle Knights NRLW Campaign]]></title><description><![CDATA[The people of Newcastle are about to get a whole lot more stylish. Not that they could get any less trendy, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australia-amp-the-iconic-team-up-for-newcastle-knights-nrlw-campaign/</link><pubDate>Fri, 26 Jun 2026 02:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australia-amp-the-iconic-team-up-for-newcastle-knights-nrlw-campaign/</guid></item><item><title><![CDATA[What School Did You Go To?]]></title><description><![CDATA[It's the last day of term for the nation's private schools. Though we're guessing you knew that already?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-school-did-you-go-to/</link><pubDate>Fri, 26 Jun 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-school-did-you-go-to/</guid></item><item><title><![CDATA[Effectiveness: A Culture Thing, Not Just A Capability Thing]]></title><description><![CDATA[Effectiveness is all about culture, not in a beret-wearing, wire-framed glasses kind of way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/effectiveness-a-culture-thing-not-just-a-capability-thing/</link><pubDate>Fri, 26 Jun 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/effectiveness-a-culture-thing-not-just-a-capability-thing/</guid></item><item><title><![CDATA[â€˜Iâ€™m Freeâ€™: Karl Stefanovic Exits Today Following Tommy Robinson Fallout]]></title><description><![CDATA[Karl's emancipation from the shackles of breakfast TV is complete.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/im-free-karl-stefanovic-exits-today-following-tommy-robinson-fallout/</link><pubDate>Fri, 26 Jun 2026 02:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/im-free-karl-stefanovic-exits-today-following-tommy-robinson-fallout/</guid></item><item><title><![CDATA[Iâ€™ve Spent 25 Years Watching Communications Earn Its Seat At The Table. Thatâ€™s Why The â€˜Women In SPAMâ€™ Trend Worries Me]]></title><description><![CDATA[In this op-ed, Sharon Zeev Poole, founder and executive director of Agent99 Public Relations, argued that the &ldquo;Women in SPAM&rdquo; trend, while well-intentioned, risks undoing decades of work to position communications as a strategic discipline. When I first started my career in communications decades ago, very few people viewed our profession as a key aspect [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ive-spent-25-years-watching-communications-earn-its-seat-at-the-table-thats-why-the-women-in-spam-trend-worries-me/</link><pubDate>Fri, 26 Jun 2026 02:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ive-spent-25-years-watching-communications-earn-its-seat-at-the-table-thats-why-the-women-in-spam-trend-worries-me/</guid></item><item><title><![CDATA[Leo Picks Up Silver Brand Experience &amp; Activation Lion For Suncorp]]></title><description><![CDATA[Cannes is nearly over, but we're still picking up metal. And when we say we, we mean Leo Australia.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/leo-picks-up-silver-brand-experience-amp-activation-lion-for-suncorp/</link><pubDate>Fri, 26 Jun 2026 01:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/leo-picks-up-silver-brand-experience-amp-activation-lion-for-suncorp/</guid></item><item><title><![CDATA[Cannes Lions Is Proof The Creative Industry Is In Wildly Good Health]]></title><description><![CDATA[Safe to say, Ferrier was living the D:Ream in Cannes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cannes-lions-is-proof-the-creative-industry-is-in-wildly-good-health/</link><pubDate>Fri, 26 Jun 2026 01:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cannes-lions-is-proof-the-creative-industry-is-in-wildly-good-health/</guid></item><item><title><![CDATA[Majority Of Aussies Expect Better Loyalty Deals From Brands]]></title><description><![CDATA[According to new research, 80 per cent of Australians expect better offers and services from brands if they are members of a loyalty program. It comes as 93 per cent of Australians are enrolled in at least one loyalty program, including supermarket&nbsp;programs like Everyday Rewards (Woolworths) and Flybuys (Coles) boasting the highest reach. The research, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/majority-of-aussies-expect-better-loyalty-deals-from-brands/</link><pubDate>Fri, 26 Jun 2026 01:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/majority-of-aussies-expect-better-loyalty-deals-from-brands/</guid></item><item><title><![CDATA[IREN Badge To Be On All Golden State Warriors Jerseys In Multi-Year Partnership]]></title><description><![CDATA[Australian-founded AI Cloud provider IREN and Golden State have signed a multi-year global partnership that will include the IREN badge on all Golden State Warriors jerseys beginning with the 2026-27 season. The partnership spans the Warriors (NBA), Golden State Valkyries (WNBA), Santa Cruz Warriors (NBA G League), and the Chase Center (San Francisco). Last month, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iren-badge-to-be-on-all-golden-state-warriors-jerseys-in-multi-year-partnership/</link><pubDate>Fri, 26 Jun 2026 01:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iren-badge-to-be-on-all-golden-state-warriors-jerseys-in-multi-year-partnership/</guid></item><item><title><![CDATA[AI Cloud Provider IREN Signs Multi-Year Sponsorship Deal With Golden State Warriors]]></title><description><![CDATA[It's huge news for fans of AI Could providers. Which includes us, obviously.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-cloud-provider-iren-signs-multi-year-sponsorship-deal-with-golden-state-warriors/</link><pubDate>Fri, 26 Jun 2026 01:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-cloud-provider-iren-signs-multi-year-sponsorship-deal-with-golden-state-warriors/</guid></item><item><title><![CDATA[Vodafoneâ€™s Ali Wong Wants To Know Why You Are Paying Double To Roam]]></title><description><![CDATA[Vodafone has launched the third chapter of its campaign with Ali Wong via Howatson+Company, this time taking aim at inflated roaming charges from big telcos. The new work calls out some competitors charging $10 a day to roam, with Vodafone offering $5 as the straightforward alternative. Ali returns with her trademark bluntness, pointing out that [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vodafones-ali-wong-wants-to-know-why-you-are-paying-double-to-roam/</link><pubDate>Fri, 26 Jun 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vodafones-ali-wong-wants-to-know-why-you-are-paying-double-to-roam/</guid></item><item><title><![CDATA[Virtus Health Launch Campaign To Get Aussies Chatting About Fertility Via Ogilvy]]></title><description><![CDATA[Virtus Health has launched a new campaign &lsquo;The F Chat&rsquo; encouraging Australian&rsquo;s to talk more openly about fertility, reproductive health and family planning &ndash; and feel more informed, prepared and supported. Virtus Health, Ogilvy Health&#8239;and I Want It Yesterday production studios teamed up to create the educational video series hosted by Australian TV personality Angie [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/virtus-health-launch-campaign-to-get-aussies-chatting-about-fertility-via-ogilvy/</link><pubDate>Fri, 26 Jun 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/virtus-health-launch-campaign-to-get-aussies-chatting-about-fertility-via-ogilvy/</guid></item><item><title><![CDATA[Kaimera Wins City Of Newcastleâ€™s Cultural Media Portfolio]]></title><description><![CDATA[City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels, supporting City of Newcastle&rsquo;s ambition to strengthen its position as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kaimera-wins-city-of-newcastles-cultural-media-portfolio/</link><pubDate>Thu, 25 Jun 2026 06:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kaimera-wins-city-of-newcastles-cultural-media-portfolio/</guid></item><item><title><![CDATA[Kaimera Secures City Of Newcastleâ€™s Cultural Media Portfolio]]></title><description><![CDATA[City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels. The appointment encompasses New Annual, which attracted more than 50,000 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kaimera-secures-city-of-newcastles-cultural-media-portfolio/</link><pubDate>Thu, 25 Jun 2026 06:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kaimera-secures-city-of-newcastles-cultural-media-portfolio/</guid></item><item><title><![CDATA[Zenith Wins Tourism Australia Media Account]]></title><description><![CDATA[Robert Irwin set to become a regular face in Harris Street. Maybe.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zenith-wins-tourism-australia-media-account/</link><pubDate>Thu, 25 Jun 2026 06:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zenith-wins-tourism-australia-media-account/</guid></item><item><title><![CDATA[Zenith: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zenith-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 25 Jun 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zenith-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Vonnimedia: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Harder, better, faster, stronger is the flavour of the month for Vonnimedia. Not to say it's robotic or anything.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vonnimedia-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 25 Jun 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vonnimedia-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[&lsquo;Sex Used To Sell, Now It&rsquo;s Controversy&rsquo;: Has Karl Stefanovic Gone Too Far &amp; What Are The Lessons For Kyle Sandilands?]]></title><description><![CDATA[Call us old-fashioned, but we prefer our far-fight adjacent political figures to be neither seen nor hear.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquosex-used-to-sell-now-itrsquos-controversyrsquo-has-karl-stefanovic-gone-too-far-amp-what-are-the-lessons-for-kyle-sandilands/</link><pubDate>Thu, 25 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquosex-used-to-sell-now-itrsquos-controversyrsquo-has-karl-stefanovic-gone-too-far-amp-what-are-the-lessons-for-kyle-sandilands/</guid></item><item><title><![CDATA[Entries For B&amp;T&rsquo;s Women In Media Awards Close At Midnight!]]></title><description><![CDATA[Last chance, last chance! Yes we will say it three times. Today is your last chance!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/entries-for-bamptrsquos-women-in-media-awards-close-at-midnight/</link><pubDate>Thu, 25 Jun 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/entries-for-bamptrsquos-women-in-media-awards-close-at-midnight/</guid></item><item><title><![CDATA[Cannes Diary: Vevoâ€™s Tim Oâ€™Connor]]></title><description><![CDATA[B&amp;T would've been in Cannes this year, but we had already scheduled to de-ice our freezer, so we've got Tim reporting instead.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cannes-diary-vevos-tim-oconnor/</link><pubDate>Thu, 25 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cannes-diary-vevos-tim-oconnor/</guid></item><item><title><![CDATA[TV Ratings (24/6/2026): Tipping Pointâ€™s Double Feature Dominates Overnight Ratings]]></title><description><![CDATA[Tipping Point beat England vs Ghana in the ratings. Ironic, given how the Poms' performance pushed many to the edge.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2462026-tipping-points-double-feature-dominates-overnight-ratings/</link><pubDate>Thu, 25 Jun 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2462026-tipping-points-double-feature-dominates-overnight-ratings/</guid></item><item><title><![CDATA[ACAMâ€™s Louise Cummins Says Audiences Only Want Ads With â€˜In Your Face AIâ€™ If Itâ€™s Something Humans Couldnâ€™t CreateÂ ]]></title><description><![CDATA[The CEO and co-founder of ACAM (Australian Centre for AI in Marketing) Louise Cummins has highlighted audiences in Australia enjoy seeing &ldquo;in your face AI&rdquo; in ad campaigns only if it&rsquo;s done in a way that would otherwise have been impossible without the technology. Cummins sat down with B&amp;T during the Adobe Summit in Sydney [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acams-louise-cummins-says-audiences-only-want-ads-with-in-your-face-ai-if-its-something-humans-couldnt-create/</link><pubDate>Thu, 25 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acams-louise-cummins-says-audiences-only-want-ads-with-in-your-face-ai-if-its-something-humans-couldnt-create/</guid></item><item><title><![CDATA[ACAMâ€™s Louise Cummins: Audiences Only Want AI In Ads If Itâ€™s â€˜In Your Faceâ€™]]></title><description><![CDATA[AI is the future, or so they say. We're just waiting for the Metaverse's revival.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acams-louise-cummins-audiences-only-want-ai-in-ads-if-its-in-your-face/</link><pubDate>Thu, 25 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acams-louise-cummins-audiences-only-want-ai-in-ads-if-its-in-your-face/</guid></item><item><title><![CDATA[Chery Motor Australia Taps alt/shift/ For OMODA JAECOO PR Work]]></title><description><![CDATA[Goodness knows what an OMODA JAECOO is. But we reckon we're about to find out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chery-motor-australia-taps-altshift-for-omoda-jaecoo-pr-work/</link><pubDate>Thu, 25 Jun 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chery-motor-australia-taps-altshift-for-omoda-jaecoo-pr-work/</guid></item><item><title><![CDATA[Vamp Secures ChapStick Influencer Marketing Account]]></title><description><![CDATA[Vamp puckers up to win ChapStick influencer work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vamp-secures-chapstick-influencer-marketing-account/</link><pubDate>Thu, 25 Jun 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vamp-secures-chapstick-influencer-marketing-account/</guid></item><item><title><![CDATA[Regulator Finds Medmate, Monash IVF Breached Privacy Rules With Tracking Pixels]]></title><description><![CDATA[Admittedly, B&amp;T does only understand about half of this article. But it seems remarkably important.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/regulator-finds-medmate-monash-ivf-breached-privacy-rules-with-tracking-pixels/</link><pubDate>Thu, 25 Jun 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/regulator-finds-medmate-monash-ivf-breached-privacy-rules-with-tracking-pixels/</guid></item><item><title><![CDATA[Former QMS &amp; OA Collective Leader Patrick Healey Joins GoTransit]]></title><description><![CDATA[Patrick Healey taps on at GoTransit. Has promised to thank the driver on his way off, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-qms-amp-oa-collective-leader-patrick-healey-joins-gotransit/</link><pubDate>Thu, 25 Jun 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-qms-amp-oa-collective-leader-patrick-healey-joins-gotransit/</guid></item><item><title><![CDATA[Special Australia Delivers Australiaâ€™s First 2026 Cannes Grand Prix]]></title><description><![CDATA[Ready the Whispering Angel and wheelbarrow of Panadol, Australia gets its first Grand Prix in Cannes!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/special-australia-delivers-australias-first-2026-cannes-grand-prix/</link><pubDate>Thu, 25 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/special-australia-delivers-australias-first-2026-cannes-grand-prix/</guid></item><item><title><![CDATA[&lsquo;Continuous, Reliable Measurement Of Real Business Impact&rsquo;: Mutinex, Hershey &amp; The Trade Desk Debut Outcome-Based Media Activation]]></title><description><![CDATA[While it struggles with making nice-tasting chocolate, Hershey is at least winning when it comes to proving media effectiveness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquocontinuous-reliable-measurement-of-real-business-impactrsquo-mutinex-hershey-amp-the-trade-desk-debut-outcome-based-media-activation/</link><pubDate>Thu, 25 Jun 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquocontinuous-reliable-measurement-of-real-business-impactrsquo-mutinex-hershey-amp-the-trade-desk-debut-outcome-based-media-activation/</guid></item><item><title><![CDATA[Ex-Edelman, We Are Different Duo Launches Creator Consultancy Star &amp; Sigma]]></title><description><![CDATA[New creator consultancy launches. Can't promise to get your TikToks in focus, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-edelman-we-are-different-duo-launches-creator-consultancy-star-amp-sigma/</link><pubDate>Thu, 25 Jun 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-edelman-we-are-different-duo-launches-creator-consultancy-star-amp-sigma/</guid></item><item><title><![CDATA[Care Pharmaceuticals&rsquo; Little Range Launches Multi-Channel Campaign Via Kiindred &amp; This is Flow]]></title><description><![CDATA[Poorly kids get better and back up to no good in this ad. How fun.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/care-pharmaceuticalsrsquo-little-range-launches-multi-channel-campaign-via-kiindred-amp-this-is-flow/</link><pubDate>Thu, 25 Jun 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/care-pharmaceuticalsrsquo-little-range-launches-multi-channel-campaign-via-kiindred-amp-this-is-flow/</guid></item><item><title><![CDATA[Shameless Media Seals First Acquisition With KICPod &amp; KICBump Deal]]></title><description><![CDATA[Regrettably, Shamless and KIC have had the podcast wind sucked from their sails today given Karl's dalliances with the far-right.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shameless-media-seals-first-acquisition-with-kicpod-amp-kicbump-deal/</link><pubDate>Thu, 25 Jun 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shameless-media-seals-first-acquisition-with-kicpod-amp-kicbump-deal/</guid></item><item><title><![CDATA[Unilever Taps 50,000 Influencers In Major World Cup Marketing Campaign]]></title><description><![CDATA[Unilever has launched its largest-ever creator led marketing campaign for the FIFA World Cup 2026, involving a whopping 50,000 influencers from 120 markets. The global initiative has the creators generating cross-market, cross-channel content to promote Unilever brands including Rexona ( known as Degree in the US), Dove, Dove Men+Care and Axe. To kick off the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unilever-taps-50000-influencers-in-major-world-cup-marketing-campaign/</link><pubDate>Thu, 25 Jun 2026 03:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unilever-taps-50000-influencers-in-major-world-cup-marketing-campaign/</guid></item><item><title><![CDATA[Unilever Puts 50,000 Influencers To Work In Major World Cup Campaign]]></title><description><![CDATA[Remember when people used to conquer nations with 50,000 people? Now they're just promoting deodorant.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unilever-puts-50000-influencers-to-work-in-major-world-cup-campaign/</link><pubDate>Thu, 25 Jun 2026 03:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unilever-puts-50000-influencers-to-work-in-major-world-cup-campaign/</guid></item><item><title><![CDATA[AFL Centres New Campaign Via Reconnected On The Moments That Stick With Kids]]></title><description><![CDATA[The AFL has launched a new campaign, &lsquo;Kids Footy Month&rsquo;, highlighting the importance of memorable moments for children when viewing games, via independent creative and marketing agency Reconnected. The campaign, presented by Coles,&nbsp;reframes the longstanding Kids Go Free program as a nationally branded, cross-ecosystem initiative running across Rounds 16 to 19 of the 2026 season. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/afl-centres-new-campaign-via-reconnected-on-the-moments-that-stick-with-kids/</link><pubDate>Thu, 25 Jun 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/afl-centres-new-campaign-via-reconnected-on-the-moments-that-stick-with-kids/</guid></item><item><title><![CDATA[AFL Centres New Campaign On The Sporting Moments That Stick With Kids Via Reconnected]]></title><description><![CDATA[You know what kids will forget, however? The need to wait for their pie to cool down lest they burn the roof of their mouth.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/afl-centres-new-campaign-on-the-sporting-moments-that-stick-with-kids-via-reconnected/</link><pubDate>Thu, 25 Jun 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/afl-centres-new-campaign-on-the-sporting-moments-that-stick-with-kids-via-reconnected/</guid></item><item><title><![CDATA[Melbourne Confidential: Natalie Taylor]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Natalie Taylor, founder and executive producer of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-natalie-taylor/</link><pubDate>Thu, 25 Jun 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-natalie-taylor/</guid></item><item><title><![CDATA[â€˜Audio Is The Catalystâ€™: Ritson Backs Global Research On Audioâ€™s Impact In Campaigns]]></title><description><![CDATA[During the Cannes Lions Festival, marketing professor Mark Ritson has highlighted global research proving audio is a powerful &ldquo;catalyst&rdquo; which enhances the effectiveness of marketing campaigns. The session, titled &lsquo;The Secret to Profit and Trust: Audio,&rsquo; drew on the Effie x System1 global Databank of 1,262 campaigns spanning 17 years to prove how commercial audio [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/audio-is-the-catalyst-ritson-backs-global-research-on-audios-impact-in-campaigns/</link><pubDate>Thu, 25 Jun 2026 01:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/audio-is-the-catalyst-ritson-backs-global-research-on-audios-impact-in-campaigns/</guid></item><item><title><![CDATA[Nudie Launches â€˜Embrace The Squishâ€™ Campaign Via Common Ventures]]></title><description><![CDATA[Australian juice brand, nudie has launched &lsquo;Embrace the Squish&rsquo;, a new brand campaign developed by creative consultancy Common Ventures. Created to reignite consumer awareness and remind shoppers of nudie&rsquo;s brand ethos of &lsquo;100 per cent squished fruit&rsquo;, the campaign brings the brand&rsquo;s distinctive tone and product truth to life across out-of-home, BVOD and social. &ldquo;Nudie [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nudie-launches-embrace-the-squish-campaign-via-common-ventures/</link><pubDate>Thu, 25 Jun 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nudie-launches-embrace-the-squish-campaign-via-common-ventures/</guid></item><item><title><![CDATA[Dr Anna Harrison Q&amp;A: How Marketers Are Rebuilding Websites For AI Engines]]></title><description><![CDATA[Twenty days after Dr Anna Harrison rebuilt her website for AI engines, a cold email arrived using phrases that existed nowhere except the technical pages she&rsquo;d written for machines. No human had ever seen them. An AI had read them, retold them to a buyer, and the buyer had come looking. That sequence: read-retold-chosen, is [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dr-anna-harrison-qampa-how-marketers-are-rebuilding-websites-for-ai-engines/</link><pubDate>Thu, 25 Jun 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dr-anna-harrison-qampa-how-marketers-are-rebuilding-websites-for-ai-engines/</guid></item><item><title><![CDATA[BCM Group Expands Media &amp; Performance Teams With 3 Appointments]]></title><description><![CDATA[After a hurried trip to Ikea, BCM finally finds desk space for these three new hires.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bcm-group-expands-media-amp-performance-teams-with-3-appointments/</link><pubDate>Thu, 25 Jun 2026 00:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bcm-group-expands-media-amp-performance-teams-with-3-appointments/</guid></item><item><title><![CDATA[Non-Partisan Pollie Award The McKinnon Prize Launches National Awards Campaign Via 3rdSpace]]></title><description><![CDATA[Fortunately for all, Pauline Hanson doesn't seem to be in the running.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/non-partisan-pollie-award-the-mckinnon-prize-launches-national-awards-campaign-via-3rdspace/</link><pubDate>Thu, 25 Jun 2026 00:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/non-partisan-pollie-award-the-mckinnon-prize-launches-national-awards-campaign-via-3rdspace/</guid></item><item><title><![CDATA[OMD Promotes Amanda Watts To COO, Daniel Clark To Sydney MD]]></title><description><![CDATA[After deciding to split the designated park and corner office, OMD promotes two.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omd-promotes-amanda-watts-to-coo-daniel-clark-to-sydney-md/</link><pubDate>Thu, 25 Jun 2026 00:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omd-promotes-amanda-watts-to-coo-daniel-clark-to-sydney-md/</guid></item><item><title><![CDATA[Who&rsquo;s Really Keeping The Clients Happy? B&amp;T&rsquo;s Best Of The Best Account Directors Are!]]></title><description><![CDATA[Client service is more than being swift at answering the phone &amp; handy with the company card. But they help.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/whorsquos-really-keeping-the-clients-happy-bamptrsquos-best-of-the-best-account-directors-are/</link><pubDate>Wed, 24 Jun 2026 05:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/whorsquos-really-keeping-the-clients-happy-bamptrsquos-best-of-the-best-account-directors-are/</guid></item><item><title><![CDATA[TwentyTwo Digital: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Brisbane indie rockers TwentyTwo Digital had an interesting year in 2025 but might be one to watch for 2026.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 24 Jun 2026 05:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Starcom: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Starcom gets into the groove here. And (thankfully) not in a Madonna kind of way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/starcom-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 24 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/starcom-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[TV Ratings: Thunder and Lightning Fail To Scare Off Australians From Watching Mbappeâ€™s Men Washing Away Iraq]]></title><description><![CDATA[While The World Cup may well not be coming home to England, the ratings are coming to SBS.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-thunder-and-lightning-fail-to-scare-off-australians-from-watching-mbappes-men-washing-away-iraq/</link><pubDate>Wed, 24 Jun 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-thunder-and-lightning-fail-to-scare-off-australians-from-watching-mbappes-men-washing-away-iraq/</guid></item><item><title><![CDATA[TV Ratings (23/6/26): Thunder &amp; Lightning Fail To Scare Off Aussies From Watching Mbappe&rsquo;s Men Washing Away Iraq]]></title><description><![CDATA[While The World Cup may well not be coming home to England, the ratings are coming to SBS.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-23626-thunder-amp-lightning-fail-to-scare-off-aussies-from-watching-mbappersquos-men-washing-away-iraq/</link><pubDate>Wed, 24 Jun 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-23626-thunder-amp-lightning-fail-to-scare-off-aussies-from-watching-mbappersquos-men-washing-away-iraq/</guid></item><item><title><![CDATA[Rexona Launches â€˜Intensity Radarâ€™ World Cup Campaign Via Mindshare]]></title><description><![CDATA[Reports suggest that Harry Kane's gopping miss caused the Rexona Intensity Radar to go on the blink this morning.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rexona-launches-intensity-radar-world-cup-campaign-via-mindshare/</link><pubDate>Wed, 24 Jun 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rexona-launches-intensity-radar-world-cup-campaign-via-mindshare/</guid></item><item><title><![CDATA[WPP Media Pulls Away From Omnicom, EssenceMediacom Gains On Leader OMD]]></title><description><![CDATA[WPP Media has increased its lead over Omnicom Media in the final COMvergence Australia billings report before Omnicom&rsquo;s takeover of IPG Mediabrands comes into effect. Nonetheless, market leader OMD enjoys a healthy lead over EssenceMediacom, which has gained ground due to some notable wins. The 2025 Australia New Business Barometer recorded a total reviewed media [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-pulls-away-from-omnicom-essencemediacom-gains-on-leader-omd/</link><pubDate>Wed, 24 Jun 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-pulls-away-from-omnicom-essencemediacom-gains-on-leader-omd/</guid></item><item><title><![CDATA[TBWA\Sydneyâ€™s â€˜Sunburnt Carâ€™ Wins Second Cannes Lion]]></title><description><![CDATA[As the Sunburnt Car picks up its second Lion, B&amp;T pleads with all on the Croisette to look out for sunburnt poms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tbwasydneys-sunburnt-car-wins-second-cannes-lion/</link><pubDate>Wed, 24 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tbwasydneys-sunburnt-car-wins-second-cannes-lion/</guid></item><item><title><![CDATA[TBWA Sydneyâ€™s Sunburnt Car Campaign Wins Second Cannes Lion]]></title><description><![CDATA[TBWA/Sydney has won it&rsquo;s second Lion at the 2026 Cannes Lions International Festival of Creativity, winning Silver for the Sunburnt Car campaign for mycar Tyre &amp; Auto. It follows their first win on day one where they took home the Gold Lion in the Outdoor category&nbsp;for the same campaign. The campaign, done alongside Eleven and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tbwa-sydneys-sunburnt-car-campaign-wins-second-cannes-lion/</link><pubDate>Wed, 24 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tbwa-sydneys-sunburnt-car-campaign-wins-second-cannes-lion/</guid></item><item><title><![CDATA[Cheek Media Brings On Trio Of Hires Including Former ABC &amp; Samsung Ads Staff]]></title><description><![CDATA[Independent Australian digital media outlet Cheek Media has more than doubled its headcount, announcing three new team members to support a &ldquo;new phase of growth&rdquo;. The new hires include partnerships manager, Georgia Gemell, digital content producer, Varsha Yajman and digital journalist, Bernadette Clarke. Gemell joins from Samsung Ads, where she spent the last year as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cheek-media-brings-on-trio-of-hires-including-former-abc-amp-samsung-ads-staff/</link><pubDate>Wed, 24 Jun 2026 03:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cheek-media-brings-on-trio-of-hires-including-former-abc-amp-samsung-ads-staff/</guid></item><item><title><![CDATA[Dee Madigan On What Power Really Means After Topping B&amp;T&rsquo;s Women In Media Power List]]></title><description><![CDATA[Any leader can say they have power, but according to Madigan it's what they choose to do with it that really matters.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dee-madigan-on-what-power-really-means-after-topping-bamptrsquos-women-in-media-power-list/</link><pubDate>Wed, 24 Jun 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dee-madigan-on-what-power-really-means-after-topping-bamptrsquos-women-in-media-power-list/</guid></item><item><title><![CDATA[The Talent Pulse: Where Will the Next Gen of Creative Leaders Come From?]]></title><description><![CDATA[In this op-ed series, Talent Run chief runner Amy Lee, an experienced recruitment agency, laments the demise of agency graduate programs and questions whether the industry risks losing a whole generation of future leaders. For seven years, I worked at Advertising Council Australia (ACA), helping run a graduate program that served as a genuine entry [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-talent-pulse-where-will-the-next-gen-of-creative-leaders-come-from/</link><pubDate>Wed, 24 Jun 2026 02:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-talent-pulse-where-will-the-next-gen-of-creative-leaders-come-from/</guid></item><item><title><![CDATA[Sixth Of Aussies Want To Try Agentic Shopping Tools But Draw The Line At Checkout]]></title><description><![CDATA[A sixth of Australian shoppers are willing to give agentic AI&nbsp; shopping tools a try but next to none are willing to use them at checkout, according to new research. Instead, Australian shoppers prefer AI help during the product research and comparison phase. Nearly half of Aussies expect tech companies like Google and Apple to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sixth-of-aussies-want-to-try-agentic-shopping-tools-but-draw-the-line-at-checkout/</link><pubDate>Wed, 24 Jun 2026 02:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sixth-of-aussies-want-to-try-agentic-shopping-tools-but-draw-the-line-at-checkout/</guid></item><item><title><![CDATA[Zeus Street Greek &amp; Doordash Launch New Campaign As 50th Restaurant Opens]]></title><description><![CDATA[Greek food brand, Zeus Street Greek has launched a new marketing campaign alongside Doordash as it opens the doors to its 50th store in Australia. Kicking off on 6 July, the campaign is asking customers to share in the celebrations by &lsquo;nominating a local hero&rsquo; to be in to win a meal worth $200, as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zeus-street-greek-amp-doordash-launch-new-campaign-as-50th-restaurant-opens/</link><pubDate>Wed, 24 Jun 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zeus-street-greek-amp-doordash-launch-new-campaign-as-50th-restaurant-opens/</guid></item><item><title><![CDATA[UNICEF Launches â€˜Letâ€™s Be Thereâ€™ Campaign Via Howatson+Company]]></title><description><![CDATA[UNICEF Australia has launched a new brand campaign highlighting the organisation&rsquo;s work for children every day around the world, not just in emergencies, to ensure they are healthy, educated, protected and have a chance at a childhood. &lsquo;Let&rsquo;s be there&rsquo;, created by Howatson+Company, appeals to Australians motivation to rally for others who need support and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-lets-be-there-campaign-via-howatsoncompany/</link><pubDate>Wed, 24 Jun 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-lets-be-there-campaign-via-howatsoncompany/</guid></item><item><title><![CDATA[Victorian Gambling Commission Urges Young Men To Control Gambling Spend In Campaign Via The Royals]]></title><description><![CDATA[The Victorian Gambling and Casino Control Commission (VGCCC) has launched new work via The Royals highlighting how gambling apps use offers and bonus bets to encourage young men to gamble more than they planned. The ads show how setting betting limits before they start can help people stay within a planned spend, and in control. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/victorian-gambling-commission-urges-young-men-to-control-gambling-spend-in-campaign-via-the-royals/</link><pubDate>Wed, 24 Jun 2026 01:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/victorian-gambling-commission-urges-young-men-to-control-gambling-spend-in-campaign-via-the-royals/</guid></item><item><title><![CDATA[VGCCC Encourages Young Men To Control Gambling Spend In Campaign Via The Royals]]></title><description><![CDATA[The Victorian Gambling and Casino Control Commission (VGCCC) has launched new work via The Royals highlighting how gambling apps use offers and bonus bets to encourage young men to gamble more than they planned. The ads show how setting betting limits before they start can help people stay within a planned spend, and in control. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vgccc-encourages-young-men-to-control-gambling-spend-in-campaign-via-the-royals/</link><pubDate>Wed, 24 Jun 2026 01:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vgccc-encourages-young-men-to-control-gambling-spend-in-campaign-via-the-royals/</guid></item><item><title><![CDATA[Aussie Indies Forecast Stronger FY27, Over 70% Handle Billings North Of $11M â€“ IMAA Census]]></title><description><![CDATA[The majority (60 per cent) of Australian independent media agencies are forecasting a flat or stronger FY27 for advertising expenditure, the Independent Media Agencies Australia (IMAA)&rsquo;s 2026 Indie Census has revealed. The annual Census, released by the IMAA today, incudes responses from 157 agencies and has become an industry benchmark for the nation&rsquo;s vibrant independent [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-indies-forecast-stronger-fy27-over-70-handle-billings-north-of-11m-imaa-census/</link><pubDate>Wed, 24 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-indies-forecast-stronger-fy27-over-70-handle-billings-north-of-11m-imaa-census/</guid></item><item><title><![CDATA[Aussie Indies Forecast Stronger FY27, Over 70% Handle Billings North Of $11M]]></title><description><![CDATA[In some rare good news in the trade press, the line is mainly going up for indies, according to the IMAA.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-indies-forecast-stronger-fy27-over-70-handle-billings-north-of-11m/</link><pubDate>Wed, 24 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-indies-forecast-stronger-fy27-over-70-handle-billings-north-of-11m/</guid></item><item><title><![CDATA[Push Through The Vomit]]></title><description><![CDATA[We chose to stay home &amp; watch turgid England World Cup performances instead of Cannes this year. So Ben Lilley's reporting for us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/push-through-the-vomit/</link><pubDate>Wed, 24 Jun 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/push-through-the-vomit/</guid></item><item><title><![CDATA[The Innovations Making The Impossible Possible For Creatives]]></title><description><![CDATA[The faint scratch of a sharp pen across smooth, cream-coloured paper and the rich scent of fresh ink.&nbsp; Two sensations most would instantly recognise. Yet in a world increasingly dominated by glowing screens, endless notifications and crowded digital feeds, they can be very easy to overlook. In recent years, creative processes have become increasingly digital. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-innovations-making-the-impossible-possible-for-creatives/</link><pubDate>Wed, 24 Jun 2026 00:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-innovations-making-the-impossible-possible-for-creatives/</guid></item><item><title><![CDATA[Omnicom Oceania Acquires CX Lavender, Brings Westpac With It]]></title><description><![CDATA[Omnicom Oceania has acquired the majority of customer experience agency CX Lavender. The holding company said the acquisition would strengthen its capability across customer experience, loyalty and digital transformation. It follows CX Lavender going into voluntary administration earlier this year. At the time, the administrators told B&amp;T that the business was &ldquo;continuing trade, and work [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-oceania-acquires-cx-lavender-brings-westpac-with-it/</link><pubDate>Wed, 24 Jun 2026 00:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-oceania-acquires-cx-lavender-brings-westpac-with-it/</guid></item><item><title><![CDATA[Leo Australia: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Does the appeal of Charli XCX still confound you as it does us? Clearly she's hitting the right notes at Leo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/leo-australia-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 23 Jun 2026 04:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/leo-australia-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Wavemaker: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Peter Vogel straps on his Stratocaster and chucks up some devil horns for this riotously metal performance.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wavemaker-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 23 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wavemaker-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Australia Secures Its First Cannes Lions 2026 Wins]]></title><description><![CDATA[And here's hoping it won't be the last. Otherwise there's going to be lots of blushing when handing over expense receipts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-secures-its-first-cannes-lions-2026-wins/</link><pubDate>Tue, 23 Jun 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-secures-its-first-cannes-lions-2026-wins/</guid></item><item><title><![CDATA[Show The World Your World-Changing Work At B&amp;T&rsquo;s Women In Media Awards 2026]]></title><description><![CDATA[We're counting down the days 'til entries close for B&amp;T's Women in Media Awards. If only we could say the same for misogyny.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/show-the-world-your-world-changing-work-at-bamptrsquos-women-in-media-awards-2026/</link><pubDate>Tue, 23 Jun 2026 04:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/show-the-world-your-world-changing-work-at-bamptrsquos-women-in-media-awards-2026/</guid></item><item><title><![CDATA[TV Ratings (22/6/2026): Travel Guides Edges Out Farmer Wants A Wife With Chile Trip]]></title><description><![CDATA[Travel Guide's trip to Chile takes it to a similarly high-altitude spot on the ratings table.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2262026-travel-guides-edges-out-farmer-wants-a-wife-with-chile-trip/</link><pubDate>Tue, 23 Jun 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2262026-travel-guides-edges-out-farmer-wants-a-wife-with-chile-trip/</guid></item><item><title><![CDATA[Yahoo Rockets Up Ipsos Rankings As Major News Outlets Lose Audience]]></title><description><![CDATA[The latest Ipsos iris data for May shows most of Australia&rsquo;s major news brands lost audience month-on-month, even as Yahoo (Australia) News posted the standout result, growing its audience by 12.3 per cent to 5.35 million, the largest gain of any on the list. Just over 21 million people used a news website or app [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-rockets-up-ipsos-rankings-as-major-news-outlets-lose-audience/</link><pubDate>Tue, 23 Jun 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-rockets-up-ipsos-rankings-as-major-news-outlets-lose-audience/</guid></item><item><title><![CDATA[Yahoo News Rockets Up Ipsos Rankings As Major News Outlets Lose Audience]]></title><description><![CDATA[Yahoo News experiences some runaway growth. B&amp;T picks up the phone to ask about its SEO strategy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-news-rockets-up-ipsos-rankings-as-major-news-outlets-lose-audience/</link><pubDate>Tue, 23 Jun 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-news-rockets-up-ipsos-rankings-as-major-news-outlets-lose-audience/</guid></item><item><title><![CDATA[Tennis Great Andre Agassi Joins RESET 2026 Lineup]]></title><description><![CDATA[Global sporting icon Andre Agassi is set to headline The Australian Association of National Advertisers (AANA)&rsquo;s RESET 2026: Growth through disruption, Australia&rsquo;s premier conference for marketing leaders. Presented in partnership with ThinkNewsBrands, RESET 2026&rsquo;s program is designed to help Australia&rsquo;s marketing leaders navigate disruption, drive growth and lead through change. The eight-time Grand Slam champion, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tennis-great-andre-agassi-joins-reset-2026-lineup/</link><pubDate>Tue, 23 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tennis-great-andre-agassi-joins-reset-2026-lineup/</guid></item><item><title><![CDATA[Wowcher Slammed For Email Joke Days After UK Crocodile Attack]]></title><description><![CDATA[Discount website Wowcher has apologised after sending a marketing email that appeared to make light of a crocodile attack on a toddler at a UK zoo, just two days after the incident occurred. The email, sent to subscribers on Saturday, promoted a range of getaways and activities under the subject line: &ldquo;Snap up these deals [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wowcher-slammed-for-email-joke-days-after-uk-crocodile-attack/</link><pubDate>Tue, 23 Jun 2026 03:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wowcher-slammed-for-email-joke-days-after-uk-crocodile-attack/</guid></item><item><title><![CDATA[Her Frequency Study Maps Womenâ€™s Influence On Live Music Industry]]></title><description><![CDATA[A new study from The Collective revealed women drive billions in live music spending, yet face friction the industry could solve for growth. Despite deep emotional investment in live music, the research has found that participation is held back by planning and accessibility barriers, not a lack of demand. The Collective, THE TEAM&rsquo;s global advisory [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/her-frequency-study-maps-womens-influence-on-live-music-industry/</link><pubDate>Tue, 23 Jun 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/her-frequency-study-maps-womens-influence-on-live-music-industry/</guid></item><item><title><![CDATA[Omnicom Partners With Netflix To Run â€˜More Relevant Advertisingâ€™ Around Programs]]></title><description><![CDATA[Omnicom has secured a partnership with Netflix to enable it to provide advertisers with more relevant advertising within the streaming giant. The arrangement, announced on the first day of Cannes Lions, will combine Acxiom&rsquo;s audience intelligence, Omni&rsquo;s operating platform and Omnicom Production&rsquo;s AI&#8209;powered creative capabilities with the Netflix Ads Suite. Omnicom says the partnership will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-partners-with-netflix-to-run-more-relevant-advertising-around-programs/</link><pubDate>Tue, 23 Jun 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-partners-with-netflix-to-run-more-relevant-advertising-around-programs/</guid></item><item><title><![CDATA[BYDâ€™s Emilyn Jones: â€˜Regional Australia Is A Key Part Of Our Marketing, 40% Of Our Dealers Are Regionalâ€™]]></title><description><![CDATA[Integrating and engaging with regional communities and buying people, not places are key to brand growth success, according to speakers at Boomtown&rsquo;s latest Masterclass. Boomtown, the media collective representing the nearly 10 million people living in regional Australia, held its winter Masterclass on 17 June, with BYD head of media, Emilyn Jones (pictured above) and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/byds-emilyn-jones-regional-australia-is-a-key-part-of-our-marketing-40-of-our-dealers-are-regional/</link><pubDate>Tue, 23 Jun 2026 02:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/byds-emilyn-jones-regional-australia-is-a-key-part-of-our-marketing-40-of-our-dealers-are-regional/</guid></item><item><title><![CDATA[Forget The World Cup Naysayers, Dilution Is A Compliment]]></title><description><![CDATA[When FIFA blew the World Cup open to 48 teams, the purists lost their minds. Dilution, they cried. Too many games, too many minnows, too much mediocrity flooding the sacred tournament. Dig chief strategy officer Peter Cerny argues that it&rsquo;s the same word, said in the same wounded tone, that is quietly keeping your brand [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/forget-the-world-cup-naysayers-dilution-is-a-compliment/</link><pubDate>Tue, 23 Jun 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/forget-the-world-cup-naysayers-dilution-is-a-compliment/</guid></item><item><title><![CDATA[Smart Launches â€˜It Pays to Be Smartâ€™ Brand Platform Via Cocogun]]></title><description><![CDATA[Smart has launched its new &lsquo;It Pays to Be Smart&rsquo; brand platform via Cocogun, shifting salary packaging marketing from product explanation to brand distinctiveness. Despite high-level awareness among Australian workers, salary packaging remains underutilised and is often misunderstood, creating an opportunity for brands to make the category easier to understand and more accessible. The approach [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smart-launches-it-pays-to-be-smart-brand-platform-via-cocogun/</link><pubDate>Tue, 23 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smart-launches-it-pays-to-be-smart-brand-platform-via-cocogun/</guid></item><item><title><![CDATA[Your Brand Reputation Is Not A KPI]]></title><description><![CDATA[Your brand is more than a number, according to this expert. Unless you're 7-Eleven, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/your-brand-reputation-is-not-a-kpi/</link><pubDate>Tue, 23 Jun 2026 01:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/your-brand-reputation-is-not-a-kpi/</guid></item><item><title><![CDATA[The Lab Expands Melbourne Strategy Team With Three Hires]]></title><description><![CDATA[The Lab, has expanded its strategic consulting capabilities with three new hires in its Melbourne team. Senior quantitative strategist Nassia Galanis and strategists Darcey Bates and Josh Osborn bring local and international experience spanning quantitative research, brand strategy and data-led consulting. Meanwhile, managing director Rebecca Brody has returned from parental leave to lead the next [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-lab-expands-melbourne-strategy-team-with-three-hires/</link><pubDate>Tue, 23 Jun 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-lab-expands-melbourne-strategy-team-with-three-hires/</guid></item><item><title><![CDATA[Ethnolink Celebrates 15th Birthday, Targets $20 Million As Next Milestone]]></title><description><![CDATA[Ethnolink founder and CEO Costa Vasili has reflected on the personal story behind the agency&rsquo;s 15-year milestone, revealing the business once came so close to collapse that he moved interstate and took a full-time job to keep it alive. Vasili founded Ethnolink from his bedroom in Keysborough in 2011 as a 20-year-old university student. Today, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ethnolink-celebrates-15th-birthday-targets-20-million-as-next-milestone/</link><pubDate>Tue, 23 Jun 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ethnolink-celebrates-15th-birthday-targets-20-million-as-next-milestone/</guid></item><item><title><![CDATA[Ex-Uber Marketing Duo Launch Independent Agency Double Woo]]></title><description><![CDATA[Ex-Uber marketers have secured funding for a new independent global brand and communications agency called Double Woo. The international rideshare and delivery company&rsquo;s former Head of Brand Marketing for Australia and New Zealand Channa Goonasekara has teamed up with his former colleague and Head of Communications Nick Vindin to create an offering that champions fame [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-uber-marketing-duo-launch-independent-agency-double-woo/</link><pubDate>Tue, 23 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-uber-marketing-duo-launch-independent-agency-double-woo/</guid></item><item><title><![CDATA[Fashion Brand Henne Appoints Jaywing &amp; The Social CliQ]]></title><description><![CDATA[HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ engaged to lead social media creative strategy, following a competitive pitch. Jaywing will manage paid media strategy, execution and optimisation across Meta, Google, TikTok and Pinterest, alongside reporting, measurement, analytics, creative strategy and production support. The Social CliQ will lead [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fashion-brand-henne-appoints-jaywing-amp-the-social-cliq/</link><pubDate>Tue, 23 Jun 2026 01:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fashion-brand-henne-appoints-jaywing-amp-the-social-cliq/</guid></item><item><title><![CDATA[DJ Micky D Crowned Club UnLtd Champion]]></title><description><![CDATA[Michael Desier, aka DJ Micky D, from GoTransit Media has won the Club UnLtd DJ competition. The annual high-energy DJ competition saw six industry DJs take it to the decks at Oxford Art Factory to spin for good. The event, kindly powered by Yahoo, raises funds for UnLtd&rsquo;s work supporting charities helping young people facing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dj-micky-d-crowned-club-unltd-champion/</link><pubDate>Tue, 23 Jun 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dj-micky-d-crowned-club-unltd-champion/</guid></item><item><title><![CDATA[Shifting Perceptions: &lsquo;MiQ Is Not A Black Box &amp; Much More Than A Performance-Based Platform&rsquo;]]></title><description><![CDATA[MiQ&rsquo;s leaders are on a mission to educate the market and change how the adtech platform is perceived. In their most successful year to date after the launch of Sigma, MIQ managing director Fiona Roberts and chief revenue officer Chris Freel sat down with B&amp;T to talk about how the business is evolving and its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shifting-perceptions-lsquomiq-is-not-a-black-box-amp-much-more-than-a-performance-based-platformrsquo/</link><pubDate>Tue, 23 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shifting-perceptions-lsquomiq-is-not-a-black-box-amp-much-more-than-a-performance-based-platformrsquo/</guid></item><item><title><![CDATA[Fast 10: Saatchi &amp; Saatchi&rsquo;s Avish Gordhan On Why Great Work Should Scare You]]></title><description><![CDATA[Much like bosses and ex-partners, great work should be scary.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-saatchi-amp-saatchirsquos-avish-gordhan-on-why-great-work-should-scare-you/</link><pubDate>Tue, 23 Jun 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-saatchi-amp-saatchirsquos-avish-gordhan-on-why-great-work-should-scare-you/</guid></item><item><title><![CDATA[Fast 10: Saatchi &amp; Saatchi&rsquo;s Avish Gordham On Why Great Work Should Scare You]]></title><description><![CDATA[Avish Gordham has plied his trade across three continents over nearly two decades, picking up more than 100 awards along the way, with recognition at D&amp;AD, Cannes and the Australian AWARD Awards, among others. He has worked on brands including Tourism Australia, Fox Sports, Nando&rsquo;s, Tourism New Zealand, David Jones, MINI and Virgin Money, and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-saatchi-amp-saatchirsquos-avish-gordham-on-why-great-work-should-scare-you/</link><pubDate>Tue, 23 Jun 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-saatchi-amp-saatchirsquos-avish-gordham-on-why-great-work-should-scare-you/</guid></item><item><title><![CDATA[Australian Adtech Leaders, The Startup Ecosystem Needs You]]></title><description><![CDATA[In this op-ed, Orsolya T&oacute;th-P&aacute;l founder of Debate Club delves into how Australian founders don&rsquo;t need to chase Silicon Valley to succeed and that the wave of talent displaced by tech layoffs is a chance for startups to tap deep APAC experience instead. I have always existed between two worlds: our industry and the startup [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-adtech-leaders-the-startup-ecosystem-needs-you/</link><pubDate>Tue, 23 Jun 2026 00:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-adtech-leaders-the-startup-ecosystem-needs-you/</guid></item><item><title><![CDATA[Movember Hires Ogilvy As PR Agency Of Record]]></title><description><![CDATA[Movember, the global charity changing the face of men&rsquo;s health, has appointed Ogilvy as its PR agency of record following a competitive pitch. The partnership will see Ogilvy PR drive Movember&rsquo;s media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity designed to deepen awareness of men&rsquo;s health [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/movember-hires-ogilvy-as-pr-agency-of-record/</link><pubDate>Mon, 22 Jun 2026 07:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/movember-hires-ogilvy-as-pr-agency-of-record/</guid></item><item><title><![CDATA[HBO Max Turned Wynyardâ€™s Tunnels Into Dragonâ€™s Lair For Fans]]></title><description><![CDATA[HBO Max unveiled The Dragon&rsquo;s Lair treating some Sydneysiders (including B&amp;T) to a surprise appearance from House of the Dragon&rsquo;s Steve Touissant (who plays the character Lord Corlys Velaryon). HBO Max partnered with Special to bring the activation to life (see photo gallery above). Across Friday and Saturday, the historic Wynyard tunnels became a realm [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hbo-max-turned-wynyards-tunnels-into-dragons-lair-for-fans/</link><pubDate>Mon, 22 Jun 2026 07:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hbo-max-turned-wynyards-tunnels-into-dragons-lair-for-fans/</guid></item><item><title><![CDATA[Weekend Ratings (19-21/6/2026): Australiaâ€™s Own Goal Against USA Proves A Ratings Winner]]></title><description><![CDATA[Dodgy referees in a host nation's game? Colour us surprised.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-19-2162026-australias-own-goal-against-usa-proves-a-ratings-winner/</link><pubDate>Mon, 22 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-19-2162026-australias-own-goal-against-usa-proves-a-ratings-winner/</guid></item><item><title><![CDATA[&lsquo;Sofa To The Street&rsquo;: Nine &amp; QMS To Represent Metcash Retail Media Network]]></title><description><![CDATA[If you thought going from the sofa to the street was a sign of looming divorce, you're right.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquosofa-to-the-streetrsquo-nine-amp-qms-to-represent-metcash-retail-media-network/</link><pubDate>Mon, 22 Jun 2026 05:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquosofa-to-the-streetrsquo-nine-amp-qms-to-represent-metcash-retail-media-network/</guid></item><item><title><![CDATA[Sunday Gravy &amp; RMIT Team Up To Crack Gen Z Marketing]]></title><description><![CDATA[What are the zoomers up to these days? Goodness only knows. But enquire here and you might find out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sunday-gravy-amp-rmit-team-up-to-crack-gen-z-marketing/</link><pubDate>Mon, 22 Jun 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sunday-gravy-amp-rmit-team-up-to-crack-gen-z-marketing/</guid></item><item><title><![CDATA[Footballer Vini Jr Has A Boogie In Appleâ€™s New AirPods Pro 3 Campaign]]></title><description><![CDATA[Want to know what was playing in Vini Jr's ears beyond the boos from millions of Barca fans? Now you can find out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/footballer-vini-jr-has-a-boogie-in-apples-new-airpods-pro-3-campaign/</link><pubDate>Mon, 22 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/footballer-vini-jr-has-a-boogie-in-apples-new-airpods-pro-3-campaign/</guid></item><item><title><![CDATA[Yango Lands Jameel Motorsâ€™ Farizon Media Account]]></title><description><![CDATA[There are so many Chinese car brands these days that we simply cannot keep up. Nor do we have the inclination to, in fairness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yango-lands-jameel-motors-farizon-media-account/</link><pubDate>Mon, 22 Jun 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yango-lands-jameel-motors-farizon-media-account/</guid></item><item><title><![CDATA[Investors Are Looking Ahead, So Why Arenâ€™t Marketers?]]></title><description><![CDATA[In this op-ed, Bench Media co-founder and COO Shai Luft questions why marketers are thinking more longer term in their investment decisions and whether that will ultimately harm brand growth outcomes. There is a curious contradiction playing out in business right now. Spend time speaking with marketers, CEOs and agency leaders and a consistent theme [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/investors-are-looking-ahead-so-why-arent-marketers/</link><pubDate>Mon, 22 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/investors-are-looking-ahead-so-why-arent-marketers/</guid></item><item><title><![CDATA[AWARD Lab GenAI Sprint Winner Hits DOOH Screens Nationwide]]></title><description><![CDATA[Gen AI is coming to a billboard near you soon. If it hasn't already, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/award-lab-genai-sprint-winner-hits-dooh-screens-nationwide/</link><pubDate>Mon, 22 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/award-lab-genai-sprint-winner-hits-dooh-screens-nationwide/</guid></item><item><title><![CDATA[Australia Lands 25 Cannes Lions Shortlists, TBWA\Melbourne Leads Pack]]></title><description><![CDATA[Here's your handy guide to who will be thoroughly sick of ros&eacute; by the end of the week.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-lands-25-cannes-lions-shortlists-tbwamelbourne-leads-pack/</link><pubDate>Mon, 22 Jun 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-lands-25-cannes-lions-shortlists-tbwamelbourne-leads-pack/</guid></item><item><title><![CDATA[Destined For Greatness? B&amp;T Looks Back At Our Emerging Agency Of The Year Winners]]></title><description><![CDATA[B&amp;T's Emerging Agency of the Year is a guide to the industry's most precocious. And not in an annoying child way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/destined-for-greatness-bampt-looks-back-at-our-emerging-agency-of-the-year-winners/</link><pubDate>Mon, 22 Jun 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/destined-for-greatness-bampt-looks-back-at-our-emerging-agency-of-the-year-winners/</guid></item><item><title><![CDATA[KFC Launches Unbreakable Boxes In New Campaign Via Special]]></title><description><![CDATA[Crazy scientists star in this new KFC work. And don't worry, they're not juicing up the chickens.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kfc-launches-unbreakable-boxes-in-new-campaign-via-special/</link><pubDate>Mon, 22 Jun 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kfc-launches-unbreakable-boxes-in-new-campaign-via-special/</guid></item><item><title><![CDATA[Media Leaders Respond To Delay Of â€˜Vitalâ€™ News Bargaining Incentive]]></title><description><![CDATA[Surprise surprise, Aussie's media leaders are not happy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/media-leaders-respond-to-delay-of-vital-news-bargaining-incentive/</link><pubDate>Mon, 22 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/media-leaders-respond-to-delay-of-vital-news-bargaining-incentive/</guid></item><item><title><![CDATA[â€˜The Chemistry Stood Outâ€™: The Iconic Appoints Emotive As Creative Agency]]></title><description><![CDATA[THE ICONIC has appointed Emotive as its creative agency, following a competitive pitch. Emotive will partner with THE ICONIC to build on the success of its &lsquo;Got You Looking&rsquo; as the business enters its next phase of accelerated growth. B&amp;T understands Emotive won a highly-competitive pitch process that also involved the agencies Thinkerbell, Princess and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-chemistry-stood-out-the-iconic-appoints-emotive-as-creative-agency/</link><pubDate>Mon, 22 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-chemistry-stood-out-the-iconic-appoints-emotive-as-creative-agency/</guid></item><item><title><![CDATA[&lsquo;It Wasn&rsquo;t An Overnight Success&rsquo;: B&amp;T Women In Media Award Winner Haley McDonald&rsquo;s Indomitable Entrepreneurial Spirit]]></title><description><![CDATA[McDonald's story is one of quite remarkable triumph.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoit-wasnrsquot-an-overnight-successrsquo-bampt-women-in-media-award-winner-haley-mcdonaldrsquos-indomitable-entrepreneurial-spirit/</link><pubDate>Mon, 22 Jun 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoit-wasnrsquot-an-overnight-successrsquo-bampt-women-in-media-award-winner-haley-mcdonaldrsquos-indomitable-entrepreneurial-spirit/</guid></item><item><title><![CDATA[â€˜It Wasnâ€™t An Overnight Successâ€™: Women In Media Winner Haley McDonald Details Path To Foundership]]></title><description><![CDATA[For Haley McDonald, winning the Entrepreneur/Founder Award at B&amp;T&rsquo;s Women in Media Awards last year wasn&rsquo;t validation that she had &lsquo;made it&rsquo;, but recognition of a decade spent putting one foot in front of the other to build her business from scratch. The founder of 3P Studio has grown the business from a freelance operation [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-an-overnight-success-women-in-media-winner-haley-mcdonald-details-path-to-foundership/</link><pubDate>Mon, 22 Jun 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-an-overnight-success-women-in-media-winner-haley-mcdonald-details-path-to-foundership/</guid></item><item><title><![CDATA[â€˜There Are Moments In Time That Just Signal Changeâ€™: WPP Media CEOs Reflect On The Rebrand One Year On]]></title><description><![CDATA[What's in a name? For WPP Media, it was two extra letters and a space.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/there-are-moments-in-time-that-just-signal-change-wpp-media-ceos-reflect-on-the-rebrand-one-year-on/</link><pubDate>Mon, 22 Jun 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/there-are-moments-in-time-that-just-signal-change-wpp-media-ceos-reflect-on-the-rebrand-one-year-on/</guid></item><item><title><![CDATA[Wavemaker Adelaide Wins SATC Major Events Account]]></title><description><![CDATA[WPP Media&rsquo;s Wavemaker Adelaide has been appointed to manage the media strategy, planning, and buying for the South Australian Tourism Commission&rsquo;s (SATC) portfolio of major events, following a competitive pitch. Under the new remit, Wavemaker will partner with SATC and its creative partners to develop an effective, strategic portfolio approach across all major state events. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wavemaker-adelaide-wins-satc-major-events-account/</link><pubDate>Mon, 22 Jun 2026 02:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wavemaker-adelaide-wins-satc-major-events-account/</guid></item><item><title><![CDATA[Are Media Teams Up With La Mer For Double Bay Dining Experience]]></title><description><![CDATA[Are Media has partnered with luxury beauty brand La Mer to launch The Miracle Meal, a two-day luxury dining experience in the heart of Double Bay. Created through Gourmet Traveller and amplified across Are Media&rsquo;s broader luxury portfolio, including ELLE Australia and marie claire, the partnership demonstrates how Are Media&rsquo;s brands can move beyond traditional [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/are-media-teams-up-with-la-mer-for-double-bay-dining-experience/</link><pubDate>Mon, 22 Jun 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/are-media-teams-up-with-la-mer-for-double-bay-dining-experience/</guid></item><item><title><![CDATA[Teads Launches Connected TV Suite For Advertisers]]></title><description><![CDATA[Teads has launched a connected TV suite, CTV Ensemble, designed to help advertisers across the APAC region deliver full-funnel outcomes through a single omnichannel platform. The launch combines premium HomeScreen and InStream inventory, AI-powered optimisation, creative intelligence, and advanced audience targeting to make CTV a central driver of both brand and performance objectives. It also [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/teads-launches-connected-tv-suite-for-advertisers/</link><pubDate>Mon, 22 Jun 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/teads-launches-connected-tv-suite-for-advertisers/</guid></item><item><title><![CDATA[Quit Launches Anti-vaping Campaign Via Spark Foundry]]></title><description><![CDATA[Quit, a program of Cancer Council Victoria, has launched a new campaign aimed at motivating young people to stop vaping by highlighting the health harms. &lsquo;Every Vape Is a Hit to Your Health&rsquo; focuses on sharing the real-life stories of those impacted by serious health concerns due to vaping, including breathing difficulties, fitness issues and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/quit-launches-anti-vaping-campaign-via-spark-foundry/</link><pubDate>Mon, 22 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/quit-launches-anti-vaping-campaign-via-spark-foundry/</guid></item><item><title><![CDATA[ALDI Reminds Aussies Of Its Always-Low Prices In Latest â€˜ALDI Pricesâ€™ Iteration Via BMF]]></title><description><![CDATA[Often find yourself strewn across the floor at the supermarket? Then you'll love this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aldi-reminds-aussies-of-its-always-low-prices-in-latest-aldi-prices-iteration-via-bmf/</link><pubDate>Mon, 22 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aldi-reminds-aussies-of-its-always-low-prices-in-latest-aldi-prices-iteration-via-bmf/</guid></item><item><title><![CDATA[Aussies Are Flocking To TikTok For Sports Content, With 5.8M Tuning In Weekly]]></title><description><![CDATA[Thought drinking was the only way to make it through an AFL match? TikTok research reckons TikTok is an alternative.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussies-are-flocking-to-tiktok-for-sports-content-with-58m-tuning-in-weekly/</link><pubDate>Mon, 22 Jun 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussies-are-flocking-to-tiktok-for-sports-content-with-58m-tuning-in-weekly/</guid></item><item><title><![CDATA[Campaignifi Promotes Ex-Octagon &amp; Cartology Jethro Do Paco To Director Of Client Services]]></title><description><![CDATA[And he will be looking to continue to knock his pins (targets) over.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/campaignifi-promotes-ex-octagon-amp-cartology-jethro-do-paco-to-director-of-client-services/</link><pubDate>Mon, 22 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/campaignifi-promotes-ex-octagon-amp-cartology-jethro-do-paco-to-director-of-client-services/</guid></item><item><title><![CDATA[WA Government Unveils New Agency Village: Omnicom &amp; Indies In, Carat Out]]></title><description><![CDATA[WA and its love for cricket has decided to utilise a whole 11-person side for its media account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wa-government-unveils-new-agency-village-omnicom-amp-indies-in-carat-out/</link><pubDate>Fri, 19 Jun 2026 05:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wa-government-unveils-new-agency-village-omnicom-amp-indies-in-carat-out/</guid></item><item><title><![CDATA[B&amp;T&rsquo;s Agency Scorecards Go For A Spin]]></title><description><![CDATA[B&amp;T's team have been pounding the streets delivering vinyls. Any accusations of us being old-fashioned are simply unfounded.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-agency-scorecards-go-for-a-spin/</link><pubDate>Fri, 19 Jun 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-agency-scorecards-go-for-a-spin/</guid></item><item><title><![CDATA[â€˜What We Think Of As Free Will Has Actually Been Dictated To Usâ€™: Vogue Codes Dismantles Systemic Exclusion Of Women]]></title><description><![CDATA[Vogue turns the camera on inequality and exclusion. And good on 'em.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-we-think-of-as-free-will-has-actually-been-dictated-to-us-vogue-codes-dismantles-systemic-exclusion-of-women/</link><pubDate>Fri, 19 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-we-think-of-as-free-will-has-actually-been-dictated-to-us-vogue-codes-dismantles-systemic-exclusion-of-women/</guid></item><item><title><![CDATA[TV Ratings (18/6/2026): 1.6 Million Aussies Watch Englandâ€™s World Cup Triumph Over Croatia]]></title><description><![CDATA[Safe to say B&amp;T Towers was in a good place yesterday thanks to its large population of poms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1862026-16-million-aussies-watch-englands-world-cup-triumph-over-croatia/</link><pubDate>Fri, 19 Jun 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1862026-16-million-aussies-watch-englands-world-cup-triumph-over-croatia/</guid></item><item><title><![CDATA[â€˜Not The Main Driverâ€™: Les Binet Warns Advertisers Against Obsessing Over ROI]]></title><description><![CDATA[Listen up advertisers! The advertising legend himself has warned you.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-the-main-driver-les-binet-warns-advertisers-against-obsessing-over-roi/</link><pubDate>Fri, 19 Jun 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-the-main-driver-les-binet-warns-advertisers-against-obsessing-over-roi/</guid></item><item><title><![CDATA[â€˜Cut Production, Not Mediaâ€™: Les Binet Warns Brands Against Chasing ROI At The Expense Of Growth]]></title><description><![CDATA[Listen up advertisers! The legend himself has warned you.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cut-production-not-media-les-binet-warns-brands-against-chasing-roi-at-the-expense-of-growth/</link><pubDate>Fri, 19 Jun 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cut-production-not-media-les-binet-warns-brands-against-chasing-roi-at-the-expense-of-growth/</guid></item><item><title><![CDATA[Databricks Enters The Marketing Industry With Agentic Customer Data Platform]]></title><description><![CDATA[Get ready for long boozy lunches Databricks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/databricks-enters-the-marketing-industry-with-agentic-customer-data-platform/</link><pubDate>Fri, 19 Jun 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/databricks-enters-the-marketing-industry-with-agentic-customer-data-platform/</guid></item><item><title><![CDATA[Vanessa Lyons On Fostering Confidence In Future Leaders]]></title><description><![CDATA[The ever-excellent Vanessa Lyons gives us these tips on confidence. And it doesn't come from shadowboxing in the mirror.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vanessa-lyons-on-fostering-confidence-in-future-leaders/</link><pubDate>Fri, 19 Jun 2026 03:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vanessa-lyons-on-fostering-confidence-in-future-leaders/</guid></item><item><title><![CDATA[SBS Breaches Gambling Laws During Tour de France]]></title><description><![CDATA[SBS take a leaf out of Lance Armstrong's book and test positive for breaching the rules.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-breaches-gambling-laws-during-tour-de-france/</link><pubDate>Fri, 19 Jun 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-breaches-gambling-laws-during-tour-de-france/</guid></item><item><title><![CDATA[The AI Conference That Wasnâ€™t Really About AI]]></title><description><![CDATA[In a bid to prove he's not just in the US for the World Cup, Chris Maxwell gives us the scoop Creative Operations Summit in NY.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-ai-conference-that-wasnt-really-about-ai/</link><pubDate>Fri, 19 Jun 2026 03:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-ai-conference-that-wasnt-really-about-ai/</guid></item><item><title><![CDATA[â€˜Thinking EV? Think MGâ€™: MG Launches New National Campaign Via Elevencom]]></title><description><![CDATA[When you think MG, you should think EV. Y'know, rather than rusty, poorly built British cars from way back when.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinking-ev-think-mg-mg-launches-new-national-campaign-via-elevencom/</link><pubDate>Fri, 19 Jun 2026 03:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinking-ev-think-mg-mg-launches-new-national-campaign-via-elevencom/</guid></item><item><title><![CDATA[Suzuki Teases New Jimny With Pentagon UFO Files Parallel Via ATime&amp;Place]]></title><description><![CDATA[We had thought that the most off-roading a Jimny ever did was hopping kerbs in the Eastern Suburbs, but it seems we're wrong!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/suzuki-teases-new-jimny-with-pentagon-ufo-files-parallel-via-atimeampplace/</link><pubDate>Fri, 19 Jun 2026 02:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/suzuki-teases-new-jimny-with-pentagon-ufo-files-parallel-via-atimeampplace/</guid></item><item><title><![CDATA[Andrew Howieâ€™s Gallant Creative Advisory Launches Early-Stage Creative Assessment Service]]></title><description><![CDATA[Don't want to ask your dad but want to know if your idea's crap before sinking hours and days into it? Step this way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/andrew-howies-gallant-creative-advisory-launches-early-stage-creative-assessment-service/</link><pubDate>Fri, 19 Jun 2026 02:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/andrew-howies-gallant-creative-advisory-launches-early-stage-creative-assessment-service/</guid></item><item><title><![CDATA[Magic Launches Buyer Density Analysis Tool For B2B Marketers]]></title><description><![CDATA[Ta-da! Magic sensibly avoids cutting woman in half and launches this new tool instead.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/magic-launches-buyer-density-analysis-tool-for-b2b-marketers/</link><pubDate>Fri, 19 Jun 2026 02:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/magic-launches-buyer-density-analysis-tool-for-b2b-marketers/</guid></item><item><title><![CDATA[Colenso BBDO, PHD Aotearoa &amp; Spark Take On NZ Scammers In New Spot]]></title><description><![CDATA[The trio are Spark(ing) the great scammer battle of 2026.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-phd-aotearoa-amp-spark-take-on-nz-scammers-in-new-spot/</link><pubDate>Fri, 19 Jun 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-phd-aotearoa-amp-spark-take-on-nz-scammers-in-new-spot/</guid></item><item><title><![CDATA[Yahoo DSP Launches Agent Network For Advertisers]]></title><description><![CDATA[Yahoo DSP today announced the Agent Network, a new open framework that connects Yahoo DSP advertisers directly to AI-powered agents built by the industry&rsquo;s leading technology partners. Rather than relying solely on native platform agents, it connects advertisers to specialised solutions and gives them more flexible, innovative ways to run Yahoo DSP campaigns. Advertisers get [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-launches-agent-network-for-advertisers/</link><pubDate>Fri, 19 Jun 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-launches-agent-network-for-advertisers/</guid></item><item><title><![CDATA[Limitless Equation: oOh!mediaâ€™s Bel Harper On The Importance Of Staying Grounded]]></title><description><![CDATA[We don't think she is saying take your shoes and socks off in the office. No one needs that stench.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/limitless-equation-oohmedias-bel-harper-on-the-importance-of-staying-grounded/</link><pubDate>Fri, 19 Jun 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/limitless-equation-oohmedias-bel-harper-on-the-importance-of-staying-grounded/</guid></item><item><title><![CDATA[Zitcha Partners With Pentaleap Ensuring Ad Space Donâ€™t Just Go To The Highest Bidder]]></title><description><![CDATA[Put your paddles down, bidders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zitcha-partners-with-pentaleap-ensuring-ad-space-dont-just-go-to-the-highest-bidder/</link><pubDate>Fri, 19 Jun 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zitcha-partners-with-pentaleap-ensuring-ad-space-dont-just-go-to-the-highest-bidder/</guid></item><item><title><![CDATA[Aussie Retail Media Platform Zitcha Partners With Pentaleap Ensuring Ad Space Donâ€™t Just Go To The Highest Bidder]]></title><description><![CDATA[Put your paddles down bidders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-retail-media-platform-zitcha-partners-with-pentaleap-ensuring-ad-space-dont-just-go-to-the-highest-bidder/</link><pubDate>Fri, 19 Jun 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-retail-media-platform-zitcha-partners-with-pentaleap-ensuring-ad-space-dont-just-go-to-the-highest-bidder/</guid></item><item><title><![CDATA[Dentsu Grows Tourism &amp; Events Queensland Team]]></title><description><![CDATA[Dentsu grows its TEQ team. And welcomes them all with a case of XXXX.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-grows-tourism-amp-events-queensland-team/</link><pubDate>Fri, 19 Jun 2026 01:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-grows-tourism-amp-events-queensland-team/</guid></item><item><title><![CDATA[Social Soup Names Former WPP, Buttermilk Staffer Emily Green As Director Of Partnerships]]></title><description><![CDATA[Here's hoping Emily won't make it too many cooks and spoil the Social Soup.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-soup-names-former-wpp-buttermilk-staffer-emily-green-as-director-of-partnerships/</link><pubDate>Fri, 19 Jun 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-soup-names-former-wpp-buttermilk-staffer-emily-green-as-director-of-partnerships/</guid></item><item><title><![CDATA[Social Soup Appoints Emily Green As Director of Partnerships]]></title><description><![CDATA[Social Soup, Australia and New Zealand&rsquo;s community-first influence company, has announced the appointment of Emily Green as director of partnerships. Emily brings over six years of social and marketing strategy experience with her, most recently as content and culture strategist at full-service influencer agency Buttermilk in London. Before that she held roles at WPP agencies [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-soup-appoints-emily-green-as-director-of-partnerships/</link><pubDate>Fri, 19 Jun 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-soup-appoints-emily-green-as-director-of-partnerships/</guid></item><item><title><![CDATA[Why Context Is The New Keyword]]></title><description><![CDATA[In this exclusive op-ed, Phil Ohren, CEO &amp; co-founder of Intender highlights the move of GPT ads going from being an industry rumour to a market reality. He believes if&nbsp;your first question is &lsquo;What keywords should we target?&rsquo;, you&rsquo;re asking the wrong question. ChatGPT has officially entered the media mix. OpenAI&rsquo;s Ads Manager Beta now [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-context-is-the-new-keyword/</link><pubDate>Fri, 19 Jun 2026 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-context-is-the-new-keyword/</guid></item><item><title><![CDATA[Prospecting Is Not Intent Targeting. Stop Treating It Like It Is]]></title><description><![CDATA[Are you running prospecting campaigns and calling them intent targeting? Here&rsquo;s how to tell the difference. With the rise of data available and data being the third layer in media buying next to tech and inventory, it&rsquo;s good to get back to basics and define what is prospecting and what is the use of &ldquo;in-market [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/prospecting-is-not-intent-targeting-stop-treating-it-like-it-is/</link><pubDate>Fri, 19 Jun 2026 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/prospecting-is-not-intent-targeting-stop-treating-it-like-it-is/</guid></item><item><title><![CDATA[It&rsquo;s HERE! B&amp;T&rsquo;s Women In Media Power List LOOOOOOOONG List!]]></title><description><![CDATA[If you could bottle and sell the potency in this list, you'd be a very rich person indeed. And not just on paper, like Elon Musk.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/itrsquos-here-bamptrsquos-women-in-media-power-list-loooooooong-list/</link><pubDate>Thu, 18 Jun 2026 05:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/itrsquos-here-bamptrsquos-women-in-media-power-list-loooooooong-list/</guid></item><item><title><![CDATA[Half Dome: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Half Dome hit a helluva lot of high notes in 2025.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/half-dome-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 18 Jun 2026 05:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/half-dome-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Paper Moose: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Paper Moose gets into Talking Heads. And it's a very fitting comparison, we think.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/paper-moose-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 18 Jun 2026 05:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/paper-moose-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Meet Simon Grace: The UM Lifer Who Built A Career On Loyalty, Relationships &amp; A Whole Lot Of Heart]]></title><description><![CDATA[Simon Grace has spent 25 years at UM. You do less for murder these days. Not to say UM is anything like prison, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meet-simon-grace-the-um-lifer-who-built-a-career-on-loyalty-relationships-amp-a-whole-lot-of-heart/</link><pubDate>Thu, 18 Jun 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meet-simon-grace-the-um-lifer-who-built-a-career-on-loyalty-relationships-amp-a-whole-lot-of-heart/</guid></item><item><title><![CDATA[TV Ratings (17/6/2026): State Of Origin Continues Smashing Records]]></title><description><![CDATA[Nine smashed records and Queensland smashed the hearts of NSW supporters.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1762026-state-of-origin-continues-smashing-records/</link><pubDate>Thu, 18 Jun 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1762026-state-of-origin-continues-smashing-records/</guid></item><item><title><![CDATA[Navigating Grief, Motherhood &amp; Menopause In A Culture Obsessed With The &lsquo;New&rsquo; &amp; &lsquo;Ageless&rsquo;]]></title><description><![CDATA[In this op-ed, Life by Design Coaching founder and industry stalwart Nicolette Briscoe opens up about major life transitions, such as motherhood and perimenopause, how she coped and why the industry should be talk more about these often private life changes. We talk a lot about disruption in our industry. We launch new brands and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/navigating-grief-motherhood-amp-menopause-in-a-culture-obsessed-with-the-lsquonewrsquo-amp-lsquoagelessrsquo/</link><pubDate>Thu, 18 Jun 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/navigating-grief-motherhood-amp-menopause-in-a-culture-obsessed-with-the-lsquonewrsquo-amp-lsquoagelessrsquo/</guid></item><item><title><![CDATA[Kleenex Teams With Bowel Cancer Australia On Campaign To Break The Poo Taboo]]></title><description><![CDATA[There's a big poo taboo at B&amp;T as well. Because SOMEONE doesn't scrub the bowl after they're finished in the gents.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kleenex-teams-with-bowel-cancer-australia-on-campaign-to-break-the-poo-taboo/</link><pubDate>Thu, 18 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kleenex-teams-with-bowel-cancer-australia-on-campaign-to-break-the-poo-taboo/</guid></item><item><title><![CDATA[WATCH: Cairns Crocodiles Unveils Its Own MOGO, Complete With Crocodile Roars]]></title><description><![CDATA[This was the only brand launch where 'needs more crocodile' was valid feedback.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/watch-cairns-crocodiles-unveils-its-own-mogo-complete-with-crocodile-roars/</link><pubDate>Thu, 18 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/watch-cairns-crocodiles-unveils-its-own-mogo-complete-with-crocodile-roars/</guid></item><item><title><![CDATA[Eucalyptusâ€™ Tim Doyle Urges Marketers To Hold CFOs Accountable Amid Language Gap]]></title><description><![CDATA[As debate continues over the long-running disconnect between CMOs and CFOs, Eucalyptus co-founder and CEO Tim Doyle has said it&rsquo;s time to stop expecting marketers to translate their work into finance language and start expecting CFOs and CEOs to better understand marketing. Speaking at Google&rsquo;s Marketing Live event in Sydney on Wednesday, Doyle argued that [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/eucalyptus-tim-doyle-urges-marketers-to-hold-cfos-accountable-amid-language-gap/</link><pubDate>Thu, 18 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/eucalyptus-tim-doyle-urges-marketers-to-hold-cfos-accountable-amid-language-gap/</guid></item><item><title><![CDATA[Thrive Wins BYD Product Launch &amp; Experiential Account]]></title><description><![CDATA[Thrive PR &amp; Communications has landed the product launch and experiential account for BYD following a competitive tender across Australia and New Zealand. The win represents a milestone for the broader agency group, marking the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its human-centred corporate communications sister [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thrive-wins-byd-product-launch-amp-experiential-account/</link><pubDate>Thu, 18 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thrive-wins-byd-product-launch-amp-experiential-account/</guid></item><item><title><![CDATA[Melbourne Confidential: Ana Asanovic]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Ana Asanovic, communications leader and community advocate.&nbsp; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-ana-asanovic/</link><pubDate>Thu, 18 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-ana-asanovic/</guid></item><item><title><![CDATA[JCDecaux Renews Christchurch Airport Advertising Partnership]]></title><description><![CDATA[JCDecaux New Zealand has renewed its advertising partnership with Christchurch International Airport. Christchurch Airport is New Zealand&rsquo;s second busiest airport, welcoming 6.5 million passengers each year with regular services to 15 destinations across New Zealand and more than 140 international flights each week. It offers advertisers access to a high-dwell environment to connect with audiences [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jcdecaux-renews-christchurch-airport-advertising-partnership/</link><pubDate>Thu, 18 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jcdecaux-renews-christchurch-airport-advertising-partnership/</guid></item><item><title><![CDATA[Colenso BBDO Appoints Jake Stopper As Group Managing Partner]]></title><description><![CDATA[Colenso BBDO has expanded its leadership team, appointing Jake Stopper as group managing partner, heading up Spark NZ.&#8239; Stopper joins the agency from +61, the bespoke agency partnership built for Telstra. As client partner, he was a foundational figure and lead across multiple programmes of work. His move across the Tasman follows a successful run [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-appoints-jake-stopper-as-group-managing-partner/</link><pubDate>Thu, 18 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-appoints-jake-stopper-as-group-managing-partner/</guid></item><item><title><![CDATA[BMW, Diageo, Medibank Among 2026 MFA Awards Finalists]]></title><description><![CDATA[Campaigns for BMW, Diageo, Medibank, L&rsquo;Or&eacute;al, McDonald&rsquo;s, Unilever and state government are among the standout contenders named as finalists for the 2026 MFA Awards.&nbsp; The 2026 judging panel comprised 120 media and marketing leaders, including an industry-leading 50 per cent client-side CMOs, bringing a strong advertiser lens to the process. Collectively, judges brought 1,692 years [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bmw-diageo-medibank-among-2026-mfa-awards-finalists/</link><pubDate>Thu, 18 Jun 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bmw-diageo-medibank-among-2026-mfa-awards-finalists/</guid></item><item><title><![CDATA[Google Rolls Out AI Max In Australia, Promises 27% More Conversions]]></title><description><![CDATA[Google has officially rolled out AI Max for Search across Australia and New Zealand, describing the new AI-powered advertising suite as a response to the rapid shift towards conversational search behaviour. Announced yesterday at Google Marketing Live Sydney, AI Max is now available to advertisers across the region, with Google claiming the technology is already [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/google-rolls-out-ai-max-in-australia-promises-27-more-conversions/</link><pubDate>Thu, 18 Jun 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/google-rolls-out-ai-max-in-australia-promises-27-more-conversions/</guid></item><item><title><![CDATA[Pauline Hanson Wants To Axe SBS In Line With â€˜Monoculture Societyâ€™ Agenda]]></title><description><![CDATA[One Nation leader Pauline Hanson will bin multicultural broadcaster SBS if her party wins the next election. In an incendiary National Press Club address yesterday, the former chicken shop owner promises &ldquo;big changes&rdquo; to public broadcasters SBS and ABC if she gets into power. &ldquo;The SBS will be gone. There&rsquo;s no need for it anymore. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pauline-hanson-wants-to-axe-sbs-in-line-with-monoculture-society-agenda/</link><pubDate>Thu, 18 Jun 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pauline-hanson-wants-to-axe-sbs-in-line-with-monoculture-society-agenda/</guid></item><item><title><![CDATA[Are Media Restructures Marketing Function, Carly Bowra Departs &amp; Jocelin Abbey Promoted]]></title><description><![CDATA[Are Media has restructured its marketing function by decentralising these roles into each vertical of Entertainment, Homes &amp; Lifestyle, Luxury and Subscriptions. The move has resulted in the departure of director of marketing Carly Bowra and parts of the in-house creative team. B&amp;T understands the restructure aims to make support function roles more closely aligned [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/are-media-restructures-marketing-function-carly-bowra-departs-amp-jocelin-abbey-promoted/</link><pubDate>Thu, 18 Jun 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/are-media-restructures-marketing-function-carly-bowra-departs-amp-jocelin-abbey-promoted/</guid></item><item><title><![CDATA[â€˜Blown Awayâ€™: FUJIFILM Australia Picks Hello As Full-Service Agency]]></title><description><![CDATA[Full-service agency Hello has been appointed as FUJIFILM Australia&rsquo;s Photo Imaging integrated agency partner, with a remit spanning brand, creative and media strategy, as well as execution across the full mix. The agency will cover all brands within the FUJIFILM Australia Photo Imaging Division, including Instax, Fujifilm Photos and QuickSnap with work to span creative, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/blown-away-fujifilm-australia-picks-hello-as-full-service-agency/</link><pubDate>Thu, 18 Jun 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/blown-away-fujifilm-australia-picks-hello-as-full-service-agency/</guid></item><item><title><![CDATA[LiveRampâ€¯Launches Agentic Partner Program For Brands]]></title><description><![CDATA[LiveRamp has announced LiveRamp Agent Builders (LAB), a new program to bring more partner-built agents into its network and accelerate marketers&rsquo; ability to transform planning, measurement, activation, and data transformation with AI. During LAB&rsquo;s pilot period, brands will have access to agents from all of the AI companies participating in the program, enabling customers to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/liveramplaunches-agentic-partner-program-for-brands/</link><pubDate>Thu, 18 Jun 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/liveramplaunches-agentic-partner-program-for-brands/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Optus Laces Up With The NBL &amp; The WNBL]]></title><description><![CDATA[Apparently England played this morning in the World Cup? If you want to read a real team, the Socceroos make a feature here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-optus-laces-up-with-the-nbl-amp-the-wnbl/</link><pubDate>Thu, 18 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-optus-laces-up-with-the-nbl-amp-the-wnbl/</guid></item><item><title><![CDATA[VML Appoints Mark Verhagen As Group ECD For Brisbane &amp; Perth]]></title><description><![CDATA[VML has appointed Mark Verhagen as group executive creative director, VML Brisbane and Perth. Verhagen joins from VML Indonesia where he served as executive creative director, playing a pivotal role in elevating the office into one of Indonesia&rsquo;s most awarded creative agencies. Paul Nagy, CCO VML APAC, said, &ldquo;Mark&rsquo;s work consistently demonstrates the calibre of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vml-appoints-mark-verhagen-as-group-ecd-for-brisbane-amp-perth/</link><pubDate>Thu, 18 Jun 2026 01:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vml-appoints-mark-verhagen-as-group-ecd-for-brisbane-amp-perth/</guid></item><item><title><![CDATA[AI Conference humAIn Goes Independent, B&amp;T Joins As Media Partner]]></title><description><![CDATA[AI is the future, we're told. But we've still yet to see AI field an angry call from a PR whilst ordering a martini.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-conference-humain-goes-independent-bampt-joins-as-media-partner/</link><pubDate>Thu, 18 Jun 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-conference-humain-goes-independent-bampt-joins-as-media-partner/</guid></item><item><title><![CDATA[Atomic 212Â° Reveals â€˜Australians Are Ready For AI-Powered Brand Experiencesâ€™]]></title><description><![CDATA[The pavlova debate however, is still ongoing.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/atomic-212-reveals-australians-are-ready-for-ai-powered-brand-experiences/</link><pubDate>Thu, 18 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/atomic-212-reveals-australians-are-ready-for-ai-powered-brand-experiences/</guid></item><item><title><![CDATA[Ogilvy APAC Co-CEO Kent Wertime Retires After 27-Year Run]]></title><description><![CDATA[What a remarkable stint. Congrats on an astonishing career Wertime.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ogilvy-apac-co-ceo-kent-wertime-retires-after-27-year-run/</link><pubDate>Thu, 18 Jun 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ogilvy-apac-co-ceo-kent-wertime-retires-after-27-year-run/</guid></item><item><title><![CDATA[MAXMEDIALAB Drives Away With Jaguar Land Roverâ€™s Comms Account.]]></title><description><![CDATA[Comms accounts have hit the the lot. And agencies are swooping them up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/maxmedialab-drives-away-with-jaguar-land-rovers-comms-account/</link><pubDate>Thu, 18 Jun 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/maxmedialab-drives-away-with-jaguar-land-rovers-comms-account/</guid></item><item><title><![CDATA[We Are Social: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[We Are Social likes to believe it's like Fred Again. Its bruised fingertips would seem to suggest it's right.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-are-social-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 17 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-are-social-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[TV Ratings (16/6/2026): Tipping Point Reclaims Top Spot As Farmer Wants A Wife Slips]]></title><description><![CDATA[Last night proved that romance is no match for multiple choice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1662026-tipping-point-reclaims-top-spot-as-farmer-wants-a-wife-slips/</link><pubDate>Wed, 17 Jun 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1662026-tipping-point-reclaims-top-spot-as-farmer-wants-a-wife-slips/</guid></item><item><title><![CDATA[Bench Media: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Bench Media Team PROFILE Agency Type Media Ownership Independent tagline We Turn Opportunity Into Breakthrough LEADERSHIP TEAM&#8203; Ori Gold Co-founder &amp; CEO Shai Luft Co-founder &amp; COO Liam Garratt General manager Jess Torstensson Client growth director Aaron Janson Director of commercial &amp; media operations Erin Fraser Head of client services Key Stats Offices [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bench-media-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 17 Jun 2026 04:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bench-media-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[â€˜Keep Some Powder Dryâ€™: Magniteâ€™s Yael Milbank Urges Media Buyers Not To Exhaust Sporting Budgets Too Early]]></title><description><![CDATA[In other words, don't blow your load before a game three decider or a Socceroos' round of 32 bout.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/keep-some-powder-dry-magnites-yael-milbank-urges-media-buyers-not-to-exhaust-sporting-budgets-too-early/</link><pubDate>Wed, 17 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/keep-some-powder-dry-magnites-yael-milbank-urges-media-buyers-not-to-exhaust-sporting-budgets-too-early/</guid></item><item><title><![CDATA[Urban List Launches Osaka Guide With Detour Dishes Dining Series]]></title><description><![CDATA[A reminder that surprises are best served with chopsticks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/urban-list-launches-osaka-guide-with-detour-dishes-dining-series/</link><pubDate>Wed, 17 Jun 2026 03:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/urban-list-launches-osaka-guide-with-detour-dishes-dining-series/</guid></item><item><title><![CDATA[Aldi Tops Nike &amp; Adidas In System1&rsquo;s World Cup Ad Ranking]]></title><description><![CDATA[System1 has named Aldi&rsquo;s 2022 &lsquo;Feast for Football&rsquo; the most popular FIFA World Cup advertisement of all time, outperforming 30 other iconic campaigns frequently cited among fans&rsquo; favourites. The ranking also highlighted the long-standing World Cup rivalry between Adidas and Nike. Of the 31 ads evaluated, six were created by Adidas and seven by Nike. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aldi-tops-nike-amp-adidas-in-system1rsquos-world-cup-ad-ranking/</link><pubDate>Wed, 17 Jun 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aldi-tops-nike-amp-adidas-in-system1rsquos-world-cup-ad-ranking/</guid></item><item><title><![CDATA[Aldi Beats Pepsi, Adidas &amp; Nike In System1&rsquo;s Best Ever World Cup Ads]]></title><description><![CDATA[The World Cup ad crown now comes with discounted produce.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aldi-beats-pepsi-adidas-amp-nike-in-system1rsquos-best-ever-world-cup-ads/</link><pubDate>Wed, 17 Jun 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aldi-beats-pepsi-adidas-amp-nike-in-system1rsquos-best-ever-world-cup-ads/</guid></item><item><title><![CDATA[Mamamia Out Loud Reclaims Number One As Mamamia Dominates May Podcast Ranker]]></title><description><![CDATA[Mamamia has had a standout May on the Australian Podcast Ranker, with the independent women&rsquo;s media company placing four podcasts in the top 20 including Mamamia Out Loud reclaiming the number one spot. Mamamia Out Loud jumped one place to top the May ranker, pulling in 1,133,138 monthly listeners across 27 new episodes. No Filter, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamia-out-loud-reclaims-number-one-as-mamamia-dominates-may-podcast-ranker/</link><pubDate>Wed, 17 Jun 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamia-out-loud-reclaims-number-one-as-mamamia-dominates-may-podcast-ranker/</guid></item><item><title><![CDATA[Unity Bank Launches â€˜Standing With Youâ€™ Rebrand Via Born]]></title><description><![CDATA[Independent creative agency Born has launched the new Unity Bank brand, delivering a major rebrand and digital launch. The work follows the merger of Unity Bank and G&amp;C Mutual Bank, alongside the consolidation of multiple banking brands into one modern Unity Bank identity. Developed by Born, the rebrand spans strategy, brand story, tone of voice, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unity-bank-launches-standing-with-you-rebrand-via-born/</link><pubDate>Wed, 17 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unity-bank-launches-standing-with-you-rebrand-via-born/</guid></item><item><title><![CDATA[SKYN Condoms Links Football Fever &amp; Intimacy In Global Campaign]]></title><description><![CDATA[Did you think football was an inhibitor to intimacy? SKYN Condoms reckons it might be. Our lived experience suggest otherwise.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/skyn-condoms-links-football-fever-amp-intimacy-in-global-campaign/</link><pubDate>Wed, 17 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/skyn-condoms-links-football-fever-amp-intimacy-in-global-campaign/</guid></item><item><title><![CDATA[SKYN Condoms Link Football Fever &amp; Intimacy In Global Campaign]]></title><description><![CDATA[SKYN has launched &lsquo;Faces&rsquo;, a global campaign drawing a visual parallel between football fans&rsquo; unfiltered emotional reactions and moments of intimacy via L&amp;C.&nbsp; For ninety minutes, fans openly surrender to anticipation, joy, heartbreak, tension, disbelief, and euphoria. They scream. They cry. They jump into other people&rsquo;s arms. Their faces tell the story before they ever [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/skyn-condoms-link-football-fever-amp-intimacy-in-global-campaign/</link><pubDate>Wed, 17 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/skyn-condoms-link-football-fever-amp-intimacy-in-global-campaign/</guid></item><item><title><![CDATA[Carnival Cruise Line Partners With NOVA &amp; SPEED To Rebrand Annual Leave]]></title><description><![CDATA[How could Wippa and Nova say no to a free cruise?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carnival-cruise-line-partners-with-nova-amp-speed-to-rebrand-annual-leave/</link><pubDate>Wed, 17 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carnival-cruise-line-partners-with-nova-amp-speed-to-rebrand-annual-leave/</guid></item><item><title><![CDATA[Robert Irwin Gets In Bed With The Lad Collective]]></title><description><![CDATA[The Lad Collective is living a lot of people's dream here we think.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/robert-irwin-gets-in-bed-with-the-lad-collective/</link><pubDate>Wed, 17 Jun 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/robert-irwin-gets-in-bed-with-the-lad-collective/</guid></item><item><title><![CDATA[ARN Reaches $14M Settlement With Kyle Sandilands]]></title><description><![CDATA[One half of the messiest public break-up has been settled. But, don't put the popcorn away yet.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-reaches-14m-settlement-with-kyle-sandilands/</link><pubDate>Wed, 17 Jun 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-reaches-14m-settlement-with-kyle-sandilands/</guid></item><item><title><![CDATA[Uber Eats Shows Off Wide Delivery Selection With Latest instalment Of â€˜Get Almost, Almost Anythingâ€™ Via Special]]></title><description><![CDATA[If it could deliver the Soceroos first ever World Cup final win, than you can argue it can actually deliver everything.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uber-eats-shows-off-wide-delivery-selection-with-latest-instalment-of-get-almost-almost-anything-via-special/</link><pubDate>Wed, 17 Jun 2026 01:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uber-eats-shows-off-wide-delivery-selection-with-latest-instalment-of-get-almost-almost-anything-via-special/</guid></item><item><title><![CDATA[oOh!media Extends Australian Open Partnership In Multi-Year Deal]]></title><description><![CDATA[oOh!media has extended its long&#8209;term partnership with Australian Open in a multi&#8209;year deal to bring the cultural impact of the Grand Slam to millions of Australians. Throughout the three-week tournament, which includes opening week and two weeks of main draw competition, brands can connect with audiences at every stage of the event. OOH content will [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-extends-australian-open-partnership-in-multi-year-deal/</link><pubDate>Wed, 17 Jun 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-extends-australian-open-partnership-in-multi-year-deal/</guid></item><item><title><![CDATA[Stop Treating Gaming Like A Vertical, Your Buyers Already Live There]]></title><description><![CDATA[Yes, some of your buyers may still live in their parents' basement.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stop-treating-gaming-like-a-vertical-your-buyers-already-live-there/</link><pubDate>Wed, 17 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stop-treating-gaming-like-a-vertical-your-buyers-already-live-there/</guid></item><item><title><![CDATA[James Hurman Says â€™50/50 Is The New 60/40â€² â€” Hereâ€™s Why]]></title><description><![CDATA[The 60/40 rule has existed for marketers for more than a decade. Brand gets 60 per cent, performance gets 40 per cent, a split rooted in Les Binet and Peter Field&rsquo;s, The Long and Short of It. New Zealand marketing effectiveness expert and strategist James Hurman, who has released a new book &lsquo;Future Demand&rsquo;, thinks [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/james-hurman-says-5050-is-the-new-6040-heres-why/</link><pubDate>Wed, 17 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/james-hurman-says-5050-is-the-new-6040-heres-why/</guid></item><item><title><![CDATA[Taboola Opens DeeperDiveâ€™s AI Monetisation Engine]]></title><description><![CDATA[Taboola is opening DeeperDive&rsquo;s monetisation engine to generative AI companies to allow conversational AI tools, chatbots and virtual assistants to turn user queries into revenue. DeeperDive is a generative AI answer engine used by global publishers that allows readers to explore articles with greater depth. DeeperDive has added a new monetisation channel for publishers to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/taboola-opens-deeperdives-ai-monetisation-engine/</link><pubDate>Wed, 17 Jun 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/taboola-opens-deeperdives-ai-monetisation-engine/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: Why Salomonâ€™s Briony Kent Believes Community Is Marketingâ€™s Most Powerful Channel]]></title><description><![CDATA[Some may call them Salomons, but the trendy kids at B&amp;T have told the editorial team that they are actually called Naarm stompers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-why-salomons-briony-kent-believes-community-is-marketings-most-powerful-channel/</link><pubDate>Tue, 16 Jun 2026 23:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-why-salomons-briony-kent-believes-community-is-marketings-most-powerful-channel/</guid></item><item><title><![CDATA[Howatson+Company: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Another rocking year from Howatson+Co. Not that we expected anything less from the Surry Hills outfit.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/howatsoncompany-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 16 Jun 2026 05:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/howatsoncompany-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Saatchi &amp; Saatchi: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Saatchi &amp; Saatchi's team certainly look the part of trendy rockers. And they hit some hit notes throughout the year.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 16 Jun 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/saatchi-amp-saatchi-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[&lsquo;Had Their Chance &amp; Failed&rsquo;: Britain To Ban Social Media For Under 16s]]></title><description><![CDATA[Britain follows Australia's lead on social media. As the poms do in so many other areas of life.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquohad-their-chance-amp-failedrsquo-britain-to-ban-social-media-for-under-16s/</link><pubDate>Tue, 16 Jun 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquohad-their-chance-amp-failedrsquo-britain-to-ban-social-media-for-under-16s/</guid></item><item><title><![CDATA[Australiaâ€™s Ad Spend To Grow 7.4% Led By Retail Media: WPP Forecast]]></title><description><![CDATA[Spend for retail media is predicted to reach $2.3 billion in 2026, growing 19.5 per cent and remaining the fastest growing channel in the Aussie market, according to WPP Media.&nbsp; If the forecast is accurate, retail media ad spend ($3.1bn)&nbsp;is expected to overtake total TV ad revenue by 2028 with an 8.4 per cent market [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australias-ad-spend-to-grow-74-led-by-retail-media-wpp-forecast/</link><pubDate>Tue, 16 Jun 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australias-ad-spend-to-grow-74-led-by-retail-media-wpp-forecast/</guid></item><item><title><![CDATA[How NZ Rugbyâ€™s Marketing Boss Keeps The All Blacks Front Of Mind When A Ball Isnâ€™t Being Kicked]]></title><description><![CDATA[The All Blacks might be one of the world's most successful sporting sides. But pavlova is still ours.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-nz-rugbys-marketing-boss-keeps-the-all-blacks-front-of-mind-when-a-ball-isnt-being-kicked/</link><pubDate>Tue, 16 Jun 2026 04:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-nz-rugbys-marketing-boss-keeps-the-all-blacks-front-of-mind-when-a-ball-isnt-being-kicked/</guid></item><item><title><![CDATA[Reflections Holidays Responds To Rising Fuel Costs With â€˜Travel Nearâ€™ Campaign]]></title><description><![CDATA[Expensive flights put a hold on your Euro summer? Why not keep it local and enjoy the same beer you do at home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reflections-holidays-responds-to-rising-fuel-costs-with-travel-near-campaign/</link><pubDate>Tue, 16 Jun 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reflections-holidays-responds-to-rising-fuel-costs-with-travel-near-campaign/</guid></item><item><title><![CDATA[TV Ratings (15/6/2026): Farmer Wants A Wife Tops Monday Night Following Shock Exits]]></title><description><![CDATA[B&amp;T disappointed in all who didn't tune in to see Daichi Kamada's worldie vs the Netherlands yesterday.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1562026-farmer-wants-a-wife-tops-monday-night-following-shock-exits/</link><pubDate>Tue, 16 Jun 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1562026-farmer-wants-a-wife-tops-monday-night-following-shock-exits/</guid></item><item><title><![CDATA[Fast 10: Aruga Co-Founders On Putting Brisbane On The Creative Map]]></title><description><![CDATA[We get our first double act on Fast 10. But fear not, this hasn't become a Tedious 20.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-aruga-co-founders-on-putting-brisbane-on-the-creative-map/</link><pubDate>Tue, 16 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-aruga-co-founders-on-putting-brisbane-on-the-creative-map/</guid></item><item><title><![CDATA[D3 Wins Musashi Parent Companyâ€™s NZ Media Account]]></title><description><![CDATA[We bet D3's gym junkies are quite happy with the recent account win.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/d3-wins-musashi-parent-companys-nz-media-account/</link><pubDate>Tue, 16 Jun 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/d3-wins-musashi-parent-companys-nz-media-account/</guid></item><item><title><![CDATA[AWARD Awards 2026 Finalists: Bear Meets Eagle On Fire Leads The Pack]]></title><description><![CDATA[The AWARD Awards finalists are here! And its good news for fans of flammable avians and ursids.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/award-awards-2026-finalists-bear-meets-eagle-on-fire-leads-the-pack/</link><pubDate>Tue, 16 Jun 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/award-awards-2026-finalists-bear-meets-eagle-on-fire-leads-the-pack/</guid></item><item><title><![CDATA[Hatched &amp; Richards Rose Tapped To Lead Crime Stoppers Australia Campaign]]></title><description><![CDATA[Hatched and Richards Rose get to work stopping money laundering. We're happy to help too, if you throw us a few bucks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hatched-amp-richards-rose-tapped-to-lead-crime-stoppers-australia-campaign/</link><pubDate>Tue, 16 Jun 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hatched-amp-richards-rose-tapped-to-lead-crime-stoppers-australia-campaign/</guid></item><item><title><![CDATA[Colenso BBDO Promotes Emily Joe &amp; Simone Louis To Creative Directors]]></title><description><![CDATA[B&amp;T had to double check this was a quadruple promotion from Colenso, given all these first names.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-promotes-emily-joe-amp-simone-louis-to-creative-directors/</link><pubDate>Tue, 16 Jun 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colenso-bbdo-promotes-emily-joe-amp-simone-louis-to-creative-directors/</guid></item><item><title><![CDATA[Heckler Expands Into The Middle East With John Hassan As Managing Director]]></title><description><![CDATA[Heckler expands into the Middle East. Though sensibly went around the Strait of Hormuz on flight in.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heckler-expands-into-the-middle-east-with-john-hassan-as-managing-director/</link><pubDate>Tue, 16 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heckler-expands-into-the-middle-east-with-john-hassan-as-managing-director/</guid></item><item><title><![CDATA[Ex-Meta &amp; Disney Exec Joins Fabulate As Commercial Director For Southeast Asia, Japan, South Korea]]></title><description><![CDATA[Fabulate gets this new commercial director for SE Asia, who sadly won't be able to zoom into its weekly pub trivia trips.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-meta-amp-disney-exec-joins-fabulate-as-commercial-director-for-southeast-asia-japan-south-korea/</link><pubDate>Tue, 16 Jun 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-meta-amp-disney-exec-joins-fabulate-as-commercial-director-for-southeast-asia-japan-south-korea/</guid></item><item><title><![CDATA[The Fck It List Podcast Trio On Why They Turned â€˜Off-Airâ€™ Conversations OnÂ ]]></title><description><![CDATA[Our addition to the Fck It List? PRs who ask to go for coffee rather than a beer at 2pm.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-fck-it-list-podcast-trio-on-why-they-turned-off-air-conversations-on-2/</link><pubDate>Tue, 16 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-fck-it-list-podcast-trio-on-why-they-turned-off-air-conversations-on-2/</guid></item><item><title><![CDATA[The Fck It List Podcast Trio On Why They Turned â€œOff-Airâ€ Conversations OnÂ ]]></title><description><![CDATA[A great event with plenty of swearing. B&amp;T had a blast!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-fck-it-list-podcast-trio-on-why-they-turned-off-air-conversations-on/</link><pubDate>Tue, 16 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-fck-it-list-podcast-trio-on-why-they-turned-off-air-conversations-on/</guid></item><item><title><![CDATA[Brent Smart Launches C-Suite Consultancy]]></title><description><![CDATA[Former Telstra and IAG marketing chief Brent Smart has launched a CMO Advisory to provide c-suite executives with &ldquo;the sort of advice I wish I had as a CMO&rdquo;. Smart, who left Telstra after four years in March, said that his advisor B.Smart will offer brand strategy and creative effectiveness advice mentoring to first-time CMOs [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brent-smart-launches-c-suite-consultancy/</link><pubDate>Tue, 16 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brent-smart-launches-c-suite-consultancy/</guid></item><item><title><![CDATA[Vikings, Kilts &amp; Cowboy Hats: The Case For The Obvious]]></title><description><![CDATA[Few people know how to sell a country better than Susan Coghill, CMO of Tourism Australia and inductee to B&amp;T&rsquo;s CMO Power List so many times we&rsquo;ve lost count. In this op-ed, she explains why doing &lsquo;the obvious&rsquo; isn&rsquo;t bad. It&rsquo;s in fact just good marketing. Twenty-six young men in Norse leather armour and animal [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vikings-kilts-amp-cowboy-hats-the-case-for-the-obvious/</link><pubDate>Tue, 16 Jun 2026 03:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vikings-kilts-amp-cowboy-hats-the-case-for-the-obvious/</guid></item><item><title><![CDATA[Electronic Arts Launches Platform To Help Brands Buy In-game Ads]]></title><description><![CDATA[Electronic Arts has launched its first advertising platform that allows brands to run ads and live experiences across its global portfolio of games, including EA Sports FC and Madden NFL. Brands including Visa, Red Bull, Lowe&rsquo;s, Mountain Dew Xfinity and Peacock have already started to partner with EA Advertising. EA said that it will enable [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/electronic-arts-launches-platform-to-help-brands-buy-in-game-ads/</link><pubDate>Tue, 16 Jun 2026 03:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/electronic-arts-launches-platform-to-help-brands-buy-in-game-ads/</guid></item><item><title><![CDATA[Carsales Puts AI Voice Search At Centre Of New Campaign]]></title><description><![CDATA[Carsales has launched a new mid-year brand campaign highlighting how AI Voice Search is helping users navigate their way through car purchases. The campaign, which is&nbsp;timed to land across major sporting events in football and rugby, as well as EOFY, reflects a real shift in how Australians are buying cars. Consumer confidence is at its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carsales-puts-ai-voice-search-at-centre-of-new-campaign/</link><pubDate>Tue, 16 Jun 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carsales-puts-ai-voice-search-at-centre-of-new-campaign/</guid></item><item><title><![CDATA[Young Aussies Consuming More News Than Ever From Influencers &amp; AI]]></title><description><![CDATA[New research from the Digital News Report Australia 2026 has revealed a major shift in news consumption habits, with Australian&rsquo;s under 35 increasingly turning away from traditional platforms and towards social media creators, influencers and generative AI tools to stay informed. The report, released by the University of Canberra&rsquo;s News and Media Research Centre (N&amp;MRC), [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/young-aussies-consuming-more-news-than-ever-from-influencers-amp-ai/</link><pubDate>Tue, 16 Jun 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/young-aussies-consuming-more-news-than-ever-from-influencers-amp-ai/</guid></item><item><title><![CDATA[Rob Hall Launches Adtech Startup Parallel]]></title><description><![CDATA[Rob Hall, co-founder of Playground xyz, has launched Parallel, an adtech platform &ldquo;to pioneer Customer Suitability in digital advertising&rdquo;. Launched in Sydney and London, Parallel allows brands to quantify and optimise resonance &ndash; the fit between a customer, an ad and the content they&rsquo;re viewing &ndash; across live advertising campaigns. While brand safety and brand [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rob-hall-launches-adtech-startup-parallel/</link><pubDate>Tue, 16 Jun 2026 02:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rob-hall-launches-adtech-startup-parallel/</guid></item><item><title><![CDATA[Elizabeth McIntyre Joins The World Out Of Home Organization Board]]></title><description><![CDATA[Elizabeth will be on the MOVE. And the added bonus is her frequent flyer points will also be on the MOVE.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/elizabeth-mcintyre-joins-the-world-out-of-home-organization-board/</link><pubDate>Tue, 16 Jun 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/elizabeth-mcintyre-joins-the-world-out-of-home-organization-board/</guid></item><item><title><![CDATA[TikTok Invests In Sporting Content Funding Second Season Of Young Bloods]]></title><description><![CDATA[Everyone is clearly looking for the next Drive to Survive.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tiktok-invests-in-sporting-content-funding-second-season-of-young-bloods/</link><pubDate>Tue, 16 Jun 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tiktok-invests-in-sporting-content-funding-second-season-of-young-bloods/</guid></item><item><title><![CDATA[TikTok Funds Second Season Of Sydney Swans â€˜Young Bloodsâ€™ Doco]]></title><description><![CDATA[Is TikTok the home of the next Drive to Survive? Perhaps. Perhaps it'll even be somewhat interesting, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tiktok-funds-second-season-of-sydney-swans-young-bloods-doco/</link><pubDate>Tue, 16 Jun 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tiktok-funds-second-season-of-sydney-swans-young-bloods-doco/</guid></item><item><title><![CDATA[The Intention Before The Promptâ€”Thatâ€™s The Work]]></title><description><![CDATA[&ldquo;The life so short, the craft so long to learn.&rdquo; Geoffrey Chaucer wrote that more than 600 years ago, which is annoying, because it may be the best summary of the AI creative debate in 2026. We keep talking about the tools as if access to them is the main story. Who has Runway? Who [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-intention-before-the-promptthats-the-work/</link><pubDate>Tue, 16 Jun 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-intention-before-the-promptthats-the-work/</guid></item><item><title><![CDATA[TAB &amp; Bastion Unite Aussies For The World Cup With &lsquo;The Cup&rsquo; Campaign]]></title><description><![CDATA[Our Northern Beaches readers will know exactly where this spot was filmed. And yes, it gives it bonus points.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tab-amp-bastion-unite-aussies-for-the-world-cup-with-lsquothe-cuprsquo-campaign/</link><pubDate>Tue, 16 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tab-amp-bastion-unite-aussies-for-the-world-cup-with-lsquothe-cuprsquo-campaign/</guid></item><item><title><![CDATA[Player Media Taps Gaming Industry Veteran Lance Traore To Lead Aussie Expansion]]></title><description><![CDATA[Player Media, the gaming media business within Mana Group, has appointed Lance Traore as country head of Australia, as the company expands its presence across the Australian market. Traore will lead Player Media&rsquo;s Australian business, working with media agencies, creative agencies and brands to help them engage gaming audiences through player-centric media, in-game advertising, esports [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/player-media-taps-gaming-industry-veteran-lance-traore-to-lead-aussie-expansion/</link><pubDate>Tue, 16 Jun 2026 01:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/player-media-taps-gaming-industry-veteran-lance-traore-to-lead-aussie-expansion/</guid></item><item><title><![CDATA[â€˜You Need A Neutral Party In The Middleâ€™: Innovid Launches NIVO AI To Cut Campaign Launch Times]]></title><description><![CDATA[Here from the AdTech Women Leading Tech winner Georgia Brammer on how she can save you hell of a lot of time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-need-a-neutral-party-in-the-middle-innovid-launches-nivo-ai-to-cut-campaign-launch-times/</link><pubDate>Tue, 16 Jun 2026 01:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-need-a-neutral-party-in-the-middle-innovid-launches-nivo-ai-to-cut-campaign-launch-times/</guid></item><item><title><![CDATA[KFC Rebrands &amp; &lsquo;Goes Full Chicken&rsquo; In First Work By Special]]></title><description><![CDATA[KFC Australia is going all in on its chicken obsession with the launch of &lsquo;Go Full Chicken&rsquo;, a new brand platform and the first work from Special since the agency&rsquo;s appointment earlier this year. Go Full Chicken is built on a simple belief: great chicken comes from an obsessive commitment to doing things properly. It [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kfc-rebrands-amp-lsquogoes-full-chickenrsquo-in-first-work-by-special/</link><pubDate>Tue, 16 Jun 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kfc-rebrands-amp-lsquogoes-full-chickenrsquo-in-first-work-by-special/</guid></item><item><title><![CDATA[The B&amp;T Awards Returns For 2026 To Find Out What You&rsquo;re Made Of!]]></title><description><![CDATA[This year, we're finding who's done the hard yards &amp; who stood up when others shirked. In other words, what you're made of.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-bampt-awards-returns-for-2026-to-find-out-what-yoursquore-made-of/</link><pubDate>Mon, 15 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-bampt-awards-returns-for-2026-to-find-out-what-yoursquore-made-of/</guid></item><item><title><![CDATA[&lsquo;Creativity Legitimately Pays The Bills&rsquo;: Special&rsquo;s Evans, Heyde, Schreiber &amp; Firth Reflect On Runaway B&amp;T Awards Success]]></title><description><![CDATA[There's precious little Special doesn't know about winning awards. Not least doing some of the industry's finest work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquocreativity-legitimately-pays-the-billsrsquo-specialrsquos-evans-heyde-schreiber-amp-firth-reflect-on-runaway-bampt-awards-success/</link><pubDate>Mon, 15 Jun 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquocreativity-legitimately-pays-the-billsrsquo-specialrsquos-evans-heyde-schreiber-amp-firth-reflect-on-runaway-bampt-awards-success/</guid></item><item><title><![CDATA[Atomic 212&deg;: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Atomic goes all Tame Impala here. Which isn't to say that no one ever really knows how many people are in its group.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/atomic-212deg-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 15 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/atomic-212deg-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Hisense Launches â€˜Hisense Hangoutâ€™ Broadcast Hub Inside SBSâ€™s FIFA World Cup 2026 Coverage]]></title><description><![CDATA[Hisense launches this new activation thing. And, for what it's worth, we've never seen a fridge that good looking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hisense-launches-hisense-hangout-broadcast-hub-inside-sbss-fifa-world-cup-2026-coverage/</link><pubDate>Mon, 15 Jun 2026 04:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hisense-launches-hisense-hangout-broadcast-hub-inside-sbss-fifa-world-cup-2026-coverage/</guid></item><item><title><![CDATA[Weekend Ratings (12-14/6/2026): Socceroos Triumph Over Turkiye Dominates Ratings With 3M Average Viewers]]></title><description><![CDATA[The World Cup proves a winner for SBS. Networks remains committed to sex, too, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-12-1462026-socceroos-triumph-over-turkiye-dominates-ratings-with-3m-average-viewers/</link><pubDate>Mon, 15 Jun 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-12-1462026-socceroos-triumph-over-turkiye-dominates-ratings-with-3m-average-viewers/</guid></item><item><title><![CDATA[EatClub Launches First Major Brand Campaign â€˜Dining Out. Done Smart.â€™ Via Itâ€™s Friday]]></title><description><![CDATA[EatClub launches this new campaign. And with parmis topping $30(!) in some places, not a moment too soon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/eatclub-launches-first-major-brand-campaign-dining-out-done-smart-via-its-friday/</link><pubDate>Mon, 15 Jun 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/eatclub-launches-first-major-brand-campaign-dining-out-done-smart-via-its-friday/</guid></item><item><title><![CDATA[Gina Rinehart In Talks With ACM Over Potential Buyout]]></title><description><![CDATA[If any billionaires are looking to buy up B&amp;T, you know where to find us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gina-rinehart-in-talks-with-acm-over-potential-buyout/</link><pubDate>Mon, 15 Jun 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gina-rinehart-in-talks-with-acm-over-potential-buyout/</guid></item><item><title><![CDATA[Prophet, BYD And Seven Research Finds Most Brands Investing In The Wrong Channels]]></title><description><![CDATA[Prophet&rsquo;s modelling of 320,000 BYD test drives found marketing drives 40 per cent of EV demand but efficiency gaps of up to 20x mean most brands are backing the wrong channels. The analysis for BYD forms part of Prophet&rsquo;s cross-channel demand effectiveness partnership with the Seven Network. The partnership has seen Prophet&rsquo;s Marketing Mix Modelling [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/prophet-byd-and-seven-research-finds-most-brands-investing-in-the-wrong-channels/</link><pubDate>Mon, 15 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/prophet-byd-and-seven-research-finds-most-brands-investing-in-the-wrong-channels/</guid></item><item><title><![CDATA[Prophet, BYD &amp; Seven Research Finds Most Brands Investing In The Wrong Channels]]></title><description><![CDATA[Research finds marketing drives 40% of EV demand. What's driving the other 60% meanwhile, we have no idea.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/prophet-byd-amp-seven-research-finds-most-brands-investing-in-the-wrong-channels/</link><pubDate>Mon, 15 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/prophet-byd-amp-seven-research-finds-most-brands-investing-in-the-wrong-channels/</guid></item><item><title><![CDATA[Bunnings Named Australiaâ€™s Most Unmistakable Brand In New Distinctive Asset Study]]></title><description><![CDATA[New research from The Make it Unmistakable study named Bunnings as Australia&rsquo;s most unmistakable brand and Jetstar&rsquo;s logo as its most misattributed. The study is a&nbsp; a joint initiative led by research firm The Navigators and branding agency Principals that&nbsp;surveyed 2,500 Australians on 121 assets across 77 brands. Respondents were exposed to a set of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bunnings-named-australias-most-unmistakable-brand-in-new-distinctive-asset-study/</link><pubDate>Mon, 15 Jun 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bunnings-named-australias-most-unmistakable-brand-in-new-distinctive-asset-study/</guid></item><item><title><![CDATA[Those That Do: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Those That Do Team PROFILE Agency Type Creative Ownership Independent tagline Why just say, when you can do LEADERSHIP TEAM&#8203; Ben Walker CEO Nathan Qauiley Managing director Claire Sutton Creative director Corey Clarke Experiential lead Yvette Harapa Client partner Mark Hutton Business development Key Stats Offices Sydney, Melbourne Headcount 25 permanent, 2 freelance [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/those-that-do-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 15 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/those-that-do-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[HiSmile To Pay $138k After Fake Reviews, â€˜Misleadingâ€™ Social Ads]]></title><description><![CDATA[A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hismile-to-pay-138k-after-fake-reviews-misleading-social-ads/</link><pubDate>Mon, 15 Jun 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hismile-to-pay-138k-after-fake-reviews-misleading-social-ads/</guid></item><item><title><![CDATA[HiSmile Fined For Fake Reviews &amp; &lsquo;Misleading&rsquo; Social Ads]]></title><description><![CDATA[A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hismile-fined-for-fake-reviews-amp-lsquomisleadingrsquo-social-ads/</link><pubDate>Mon, 15 Jun 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hismile-fined-for-fake-reviews-amp-lsquomisleadingrsquo-social-ads/</guid></item><item><title><![CDATA[Atomic 212: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Atomic 212&deg; Team PROFILE Agency Type Media Ownership Publicis Groupe tagline Smarter, Faster, Accountable. LEADERSHIP TEAM&#8203; Rory Heffernan CEO Lorraine Woods Chief investment and operations officer Tom Sheppard GM data &amp; technology Barry O&rsquo;Brien Chairman &amp; founder James Dixon Chief data officer &amp; founder Key Stats Offices Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/atomic-212-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 15 Jun 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/atomic-212-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Why â€˜Hello, [First Name]â€™ Isnâ€™t Fooling Anyone Anymore]]></title><description><![CDATA[In this exclusive op-ed, Sam Hoare, area vice president ANZ at DXP content platform, Contentful, argues that while brands continue to pour investment into digital, many are still treating customers like strangers. He warns that without a serious shift towards personalisation, brands risk spiralling costs and missing the opportunity to create meaningful customer experiences. There&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-hello-first-name-isnt-fooling-anyone-anymore/</link><pubDate>Mon, 15 Jun 2026 02:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-hello-first-name-isnt-fooling-anyone-anymore/</guid></item><item><title><![CDATA[Scaleup Launches Fourth Media-For-Equity Fund Worth $25M]]></title><description><![CDATA[Scaleup has announced the launch of its fourth media-for-equity fund, backed by a $25 million capacity to support high-growth Australian businesses.&nbsp; Partners participating in the fund include News Corp Australia, Foxtel, NOVA Entertainment, oOh!media and REA Group. The launch follows the successful deployment of the third fund, valued at $15 million and now fully invested. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scaleup-launches-fourth-media-for-equity-fund-worth-25m/</link><pubDate>Mon, 15 Jun 2026 02:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scaleup-launches-fourth-media-for-equity-fund-worth-25m/</guid></item><item><title><![CDATA[Omnicom Oceania Appoints Kate Racovolis As Head Of Communications]]></title><description><![CDATA[Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as head of communications. It is a newly created role to support the business&rsquo;s integrated marketing, technology and advisory capabilities across the region. Racovolis is well known in the media and marketing sector as a business journalist who was previously editor of The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-oceania-appoints-kate-racovolis-as-head-of-communications/</link><pubDate>Mon, 15 Jun 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-oceania-appoints-kate-racovolis-as-head-of-communications/</guid></item><item><title><![CDATA[Westpac Launches New Ad Campaign Created For Kids By Kids Via The Tuesday Club]]></title><description><![CDATA[Westpac goes all 'slay' and '67' with this toe-tapper of a tune for teens and tweens.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/westpac-launches-new-ad-campaign-created-for-kids-by-kids-via-the-tuesday-club/</link><pubDate>Mon, 15 Jun 2026 02:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/westpac-launches-new-ad-campaign-created-for-kids-by-kids-via-the-tuesday-club/</guid></item><item><title><![CDATA[Christian Oâ€™Connell Show Rallies Aussies To Save Local Pubs]]></title><description><![CDATA[The Christian O&rsquo;Connell Show is ramping up Save Our Pub, mobilising listeners, local businesses and tradies to help transform The Criterion Hotel in Helidon, Queensland. Launched last month across the GOLD Network in partnership with XXXX, Save Our Pub is an audience-led content initiative designed to celebrate the role local pubs play in Australian communities [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/christian-oconnell-show-rallies-aussies-to-save-local-pubs/</link><pubDate>Mon, 15 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/christian-oconnell-show-rallies-aussies-to-save-local-pubs/</guid></item><item><title><![CDATA[SBS Retains Broadcast Rights For The Sydney Marathon]]></title><description><![CDATA[SBS will be running the broadcast for the next two years. That's more running than the B&amp;T team has done in their lives.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-retains-broadcast-rights-for-the-sydney-marathon/</link><pubDate>Mon, 15 Jun 2026 01:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-retains-broadcast-rights-for-the-sydney-marathon/</guid></item><item><title><![CDATA[Allianz Finch &amp; Socceroos Score With QMS OOH Campaign On Melbourne&rsquo;s Emporium]]></title><description><![CDATA[Huge bird becomes the star of the show in Melbourne. And fortunately it isn't a bin chicken.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/allianz-finch-amp-socceroos-score-with-qms-ooh-campaign-on-melbournersquos-emporium/</link><pubDate>Mon, 15 Jun 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/allianz-finch-amp-socceroos-score-with-qms-ooh-campaign-on-melbournersquos-emporium/</guid></item><item><title><![CDATA[Allianz Finch &amp; Socceroos Score With OOH Campaign On Melbourne&rsquo;s Emporium]]></title><description><![CDATA[QMS has partnered with Allianz Australia to deliver a bespoke 3DOOH Full Motion campaign via its in-house creative team QUBE, bringing the energy and excitement of Allianz&rsquo;s campaign, &lsquo;Care never gives up to life&rsquo; on Melbourne&rsquo;s Emporium digital large format screen. Created specifically for The Emporium, the hero creative features live action footage of Australian [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/allianz-finch-amp-socceroos-score-with-ooh-campaign-on-melbournersquos-emporium/</link><pubDate>Mon, 15 Jun 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/allianz-finch-amp-socceroos-score-with-ooh-campaign-on-melbournersquos-emporium/</guid></item><item><title><![CDATA[Code Sports Launches Campaign For Fans To Call Out AFL &amp; NRL &lsquo;BS&rsquo;]]></title><description><![CDATA[Code Sports has launched a campaign called &lsquo;I Call BS&rsquo; aimed at allowing Australian sports fans to voice their opinions on controversial moments in AFL and NRL. The initiative encourages fan engagement and aims to create a more interactive relationship between the platform and its audience, allowing fans to submit what has them fired up [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/code-sports-launches-campaign-for-fans-to-call-out-afl-amp-nrl-lsquobsrsquo/</link><pubDate>Mon, 15 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/code-sports-launches-campaign-for-fans-to-call-out-afl-amp-nrl-lsquobsrsquo/</guid></item><item><title><![CDATA[The Sydney Childrenâ€™s Hospitals Foundation Transforms Bus Shelters In New Campaign]]></title><description><![CDATA[This is some really important work by The Sydney Children&rsquo;s Hospitals Foundation.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-sydney-childrens-hospitals-foundation-transforms-bus-shelters-in-new-campaign/</link><pubDate>Mon, 15 Jun 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-sydney-childrens-hospitals-foundation-transforms-bus-shelters-in-new-campaign/</guid></item><item><title><![CDATA[The Sale Starts Monday. Why Is The Creative Still In The Queue?]]></title><description><![CDATA[Marketing now moves at the speed of culture. Creative production still moves at the speed of a 2015 studio workflow. That gap is the single biggest tax on modern advertising, and closing it is what Neosframe was built to do, writes Haley McDonald, CEO and co-founder, Neosframe. Let&rsquo;s start with the thing nobody likes to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-sale-starts-monday-why-is-the-creative-still-in-the-queue/</link><pubDate>Mon, 15 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-sale-starts-monday-why-is-the-creative-still-in-the-queue/</guid></item><item><title><![CDATA[VaynerMedia: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[VaynerMedia goes all Lady Gaga here. Though sadly (if sensibly) eschews the bovine ball gown.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 12 Jun 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Special: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Special by name, Special by nature. And big fans of Two-Tone too, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/special-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 12 Jun 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/special-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[TV Ratings (11/6/2026): South Sydney Gives Touching Tribute To Jai Arrow]]></title><description><![CDATA[Is there a better way to honour your mate then flogging the Broncos 48-6? We would argue not.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1162026-south-sydney-gives-touching-tribute-to-jai-arrow/</link><pubDate>Fri, 12 Jun 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1162026-south-sydney-gives-touching-tribute-to-jai-arrow/</guid></item><item><title><![CDATA[Vini Jr Busts Some Shapes In Appleâ€™s New World Cup AirPod Ad Via TBWA\MediaArtsLab]]></title><description><![CDATA[One wonders how Erling Haaland would get on with such a brief as Vini received here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vini-jr-busts-some-shapes-in-apples-new-world-cup-airpod-ad-via-tbwamediaartslab/</link><pubDate>Fri, 12 Jun 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vini-jr-busts-some-shapes-in-apples-new-world-cup-airpod-ad-via-tbwamediaartslab/</guid></item><item><title><![CDATA[Who Gets Cast, Who Gets Missed &amp; Why The Industry Hasn&rsquo;t Yet Moved Past Tokenism]]></title><description><![CDATA[Cairns Crocodiles was not short on important discussions. This one perhaps chief among them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-gets-cast-who-gets-missed-amp-why-the-industry-hasnrsquot-yet-moved-past-tokenism/</link><pubDate>Fri, 12 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-gets-cast-who-gets-missed-amp-why-the-industry-hasnrsquot-yet-moved-past-tokenism/</guid></item><item><title><![CDATA[Ten]]></title><description><![CDATA[In this op-ed, Zenith Australia chief executive Jason Tonelli reflects on about why the number 10 has a deeply personal connection after spending a night in prison. This month, my eldest son turns ten. In most of this country, ten is also the age at which a child can be charged for a crime and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ten/</link><pubDate>Fri, 12 Jun 2026 03:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ten/</guid></item><item><title><![CDATA[SBS Is Running In-Game Ads At A World Cup For The First Time: Hereâ€™s Why]]></title><description><![CDATA[VAR, hydration breaks, metatarsals, we've been worried about soccer's direction of travel for a while.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-is-running-in-game-ads-at-a-world-cup-for-the-first-time-heres-why/</link><pubDate>Fri, 12 Jun 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-is-running-in-game-ads-at-a-world-cup-for-the-first-time-heres-why/</guid></item><item><title><![CDATA[Pinterest Adds Amazon Storefront Integration For Creators]]></title><description><![CDATA[In superb news for your office trendy, Pinterest inks new deal with Amazon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pinterest-adds-amazon-storefront-integration-for-creators/</link><pubDate>Fri, 12 Jun 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pinterest-adds-amazon-storefront-integration-for-creators/</guid></item><item><title><![CDATA[Floodlight Opens Christchurch Office As First Overseas Expansion]]></title><description><![CDATA[Melb &amp; Adelaide-based agency does the most Melbourne thing every, expanding to NZ before Sydney.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/floodlight-opens-christchurch-office-as-first-overseas-expansion/</link><pubDate>Fri, 12 Jun 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/floodlight-opens-christchurch-office-as-first-overseas-expansion/</guid></item><item><title><![CDATA[Canada Moves To Ban Under-16s From Social Media, Heighten Regulation For LLMs]]></title><description><![CDATA[Canada has tabled legislation this week that would prohibit under-16s from accessing social media, as well as AI chatbots or large language models (LLMs). The North American nation has joined a growing list of countries looking to scale back access to social media platforms following Australia&rsquo;s unprecedented legislation that came into effect in December 2025. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/canada-moves-to-ban-under-16s-from-social-media-heighten-regulation-for-llms/</link><pubDate>Fri, 12 Jun 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/canada-moves-to-ban-under-16s-from-social-media-heighten-regulation-for-llms/</guid></item><item><title><![CDATA[First State Auctions Finds â€˜Perpetual Joyâ€™ In Rebrand By Nibble Edge]]></title><description><![CDATA[First State Auctions goes after perpetual joy positioning. Your bank manager might disagree.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/first-state-auctions-finds-perpetual-joy-in-rebrand-by-nibble-edge/</link><pubDate>Fri, 12 Jun 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/first-state-auctions-finds-perpetual-joy-in-rebrand-by-nibble-edge/</guid></item><item><title><![CDATA[Why New Zealandâ€™s Market Structure Gives It An Edge In The Data Collaboration Era]]></title><description><![CDATA[While NZ might have the edge on us in data collaboration, it certainly doesn't when it comes to pavlova.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-new-zealands-market-structure-gives-it-an-edge-in-the-data-collaboration-era/</link><pubDate>Fri, 12 Jun 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-new-zealands-market-structure-gives-it-an-edge-in-the-data-collaboration-era/</guid></item><item><title><![CDATA[Reddit Rolls Out Video Comments, Opens More Doors For Brands]]></title><description><![CDATA[Reddit readies the crowbar as it opens more doors for brands.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reddit-rolls-out-video-comments-opens-more-doors-for-brands/</link><pubDate>Fri, 12 Jun 2026 02:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reddit-rolls-out-video-comments-opens-more-doors-for-brands/</guid></item><item><title><![CDATA[Hot Takes: Lessons From A Modern Witch, Why Cyclical Thinking Beats Hustle Culture]]></title><description><![CDATA[It's double, double toil and trouble at B&amp;T towers today as we investigate this bewitching matter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hot-takes-lessons-from-a-modern-witch-why-cyclical-thinking-beats-hustle-culture/</link><pubDate>Fri, 12 Jun 2026 02:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hot-takes-lessons-from-a-modern-witch-why-cyclical-thinking-beats-hustle-culture/</guid></item><item><title><![CDATA[What Separates The Personalisation Leaders In Sports, Media &amp; Entertainment?]]></title><description><![CDATA[The best person to maybe answer this question could be Peter V'landys.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-separates-the-personalisation-leaders-in-sports-media-amp-entertainment/</link><pubDate>Fri, 12 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-separates-the-personalisation-leaders-in-sports-media-amp-entertainment/</guid></item><item><title><![CDATA[Channel 7 Childrenâ€™s Research Foundation Rebrands To Firefly]]></title><description><![CDATA[What a fire name.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/channel-7-childrens-research-foundation-rebrands-to-firefly/</link><pubDate>Fri, 12 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/channel-7-childrens-research-foundation-rebrands-to-firefly/</guid></item><item><title><![CDATA[Cairns Hatchings 2026 â€“ The Live Brief Finalists: Strategy]]></title><description><![CDATA[Want to see who your next hire should be? Consider this a handy guide.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchings-2026-the-live-brief-finalists-strategy/</link><pubDate>Fri, 12 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchings-2026-the-live-brief-finalists-strategy/</guid></item><item><title><![CDATA[MiQ Launches Planning &amp; Measurement Capabilities On Sigma]]></title><description><![CDATA[Measurement and planning the order of the day at MiQ. Not to say it's been fudging the numbers and acting on whims previously.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/miq-launches-planning-amp-measurement-capabilities-on-sigma/</link><pubDate>Fri, 12 Jun 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/miq-launches-planning-amp-measurement-capabilities-on-sigma/</guid></item><item><title><![CDATA[Sportsbet Makes Light Of The FIFA World Cup In New Campaign]]></title><description><![CDATA[Pimpled poms the subject of this latest Sportsbet ad. Something we hope becomes a trend in advertising.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sportsbet-makes-light-of-the-fifa-world-cup-in-new-campaign/</link><pubDate>Fri, 12 Jun 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sportsbet-makes-light-of-the-fifa-world-cup-in-new-campaign/</guid></item><item><title><![CDATA[Leos &amp; VML Land First Aussie Shortlists At Cannes Lions]]></title><description><![CDATA[Tr&egrave;s bien! Zut alors! Fantasique! Incroyable! And so forth.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/leos-amp-vml-land-first-aussie-shortlists-at-cannes-lions/</link><pubDate>Fri, 12 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/leos-amp-vml-land-first-aussie-shortlists-at-cannes-lions/</guid></item><item><title><![CDATA[Magnite Launches Agent Coordination Layer For Ad Buying]]></title><description><![CDATA[Magnite reveals new Orchestration tool as we wonder who's on the French horns.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/magnite-launches-agent-coordination-layer-for-ad-buying/</link><pubDate>Fri, 12 Jun 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/magnite-launches-agent-coordination-layer-for-ad-buying/</guid></item><item><title><![CDATA[Reebok Taps â€˜Off Campusâ€™ Star Belmont Cameli As Brand Ambassador]]></title><description><![CDATA[We'd recommend booking a private meeting room before opening this story.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reebok-taps-off-campus-star-belmont-cameli-as-brand-ambassador/</link><pubDate>Fri, 12 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reebok-taps-off-campus-star-belmont-cameli-as-brand-ambassador/</guid></item><item><title><![CDATA[Poem Appoints Justin Graham as Strategic Growth Advisor]]></title><description><![CDATA[Roses are red, violets are blue. Justin Graham's joined Poem, perhaps you could too?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/poem-appoints-justin-graham-as-strategic-growth-advisor/</link><pubDate>Fri, 12 Jun 2026 00:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/poem-appoints-justin-graham-as-strategic-growth-advisor/</guid></item><item><title><![CDATA[Herd MSL: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Have you Herd? PR agencies are now included in the Agency Scorecards!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/herd-msl-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 11 Jun 2026 05:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/herd-msl-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[B&amp;T&rsquo;s Women In Media Awards Launches Education/Research And Finance &amp; Accounting Awards]]></title><description><![CDATA[These two new awards herald the under-heralded behind the scenes operators. And one should hopefully help us with our tax affairs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-women-in-media-awards-launches-educationresearch-and-finance-amp-accounting-awards/</link><pubDate>Thu, 11 Jun 2026 05:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-women-in-media-awards-launches-educationresearch-and-finance-amp-accounting-awards/</guid></item><item><title><![CDATA[GAME Creative: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Despite Dan Beaumont's carpal tunnel, GAME Creative's one-man-band-of-sorts proposition is compelling for some.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/game-creative-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 11 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/game-creative-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[TV Ratings (10/6/2026): Sam Short Smashes Australian Record At Swimming Trials]]></title><description><![CDATA[Nine&rsquo;s hit quiz show Tipping Point Australia has reclaimed the top spot among Wednesday night&rsquo;s entertainment programs with a Total TV National Reach of 1,611,000 and a Total TV National Average Audience of 888,000.&nbsp; It outpaced Seven&rsquo;s The Chase Australia which came in fifth with a national reach of 1,575,000 and an average audience of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1062026-sam-short-smashes-australian-record-at-swimming-trials/</link><pubDate>Thu, 11 Jun 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1062026-sam-short-smashes-australian-record-at-swimming-trials/</guid></item><item><title><![CDATA[ZURU Group Poaches Executive Creative Director Stu Mallarkey From Special]]></title><description><![CDATA[What a Special pick up for the brand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zuru-group-poaches-executive-creative-director-stu-mallarkey-from-special/</link><pubDate>Thu, 11 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zuru-group-poaches-executive-creative-director-stu-mallarkey-from-special/</guid></item><item><title><![CDATA[Melbourne Confidential: Divesh Sareen]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Divesh Sareen, the founder of After The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-divesh-sareen/</link><pubDate>Thu, 11 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-divesh-sareen/</guid></item><item><title><![CDATA[Benchmarking â€˜Isnâ€™t Optional, Itâ€™s Essentialâ€™: Scooter Launches FY27 Marketing Roadmap Survey]]></title><description><![CDATA[Scooter's set to lift the lid on the coming year for marketers. B&amp;T stands ready with the toilet brush.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/benchmarking-isnt-optional-its-essential-scooter-launches-fy27-marketing-roadmap-survey/</link><pubDate>Thu, 11 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/benchmarking-isnt-optional-its-essential-scooter-launches-fy27-marketing-roadmap-survey/</guid></item><item><title><![CDATA[Rocket Joins Canva Partner Program In AI &amp; Creative Push]]></title><description><![CDATA[Rocket joins Canva's global partner program, completing the full circle of every marketer's situationship with the platform.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rocket-joins-canva-partner-program-in-ai-amp-creative-push/</link><pubDate>Thu, 11 Jun 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rocket-joins-canva-partner-program-in-ai-amp-creative-push/</guid></item><item><title><![CDATA[AB InBev Launches â€˜Cheers to Barsâ€™ To Celebrate Local Venues During World Cup]]></title><description><![CDATA[AB InBev launches a global platform to support bars, which is very convenient given they also sell the beer.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ab-inbev-launches-cheers-to-bars-to-celebrate-local-venues-during-world-cup/</link><pubDate>Thu, 11 Jun 2026 03:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ab-inbev-launches-cheers-to-bars-to-celebrate-local-venues-during-world-cup/</guid></item><item><title><![CDATA[Radio Ratings: KIIS Sydney Breakfast In Freefall After Kyle &amp; Jackie O&rsquo;s Breakup]]></title><description><![CDATA[The Kyle and Jackie O hangover is only getting worse&nbsp; in Sydney as KIIS 1065&rsquo;s breakfast slot sheds an enormous 3.5 percentage points in Survey 3, the steepest single-survey drop for the slot since the pair&rsquo;s departure. This survey covers 1 March to 4 April and 19 April to 23 May 2026, marking the second [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kiis-sydney-breakfast-in-freefall-after-kyle-amp-jackie-orsquos-breakup/</link><pubDate>Thu, 11 Jun 2026 03:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kiis-sydney-breakfast-in-freefall-after-kyle-amp-jackie-orsquos-breakup/</guid></item><item><title><![CDATA[â€˜People Who Donâ€™t Trust AI Still Use ChatGPTâ€™: Aussie Brand Leaders Call Out The AI Contradiction]]></title><description><![CDATA[While public conversations around AI remain dominated by scepticism and concern, Australian brand leaders say adoption is happening quietly behind the scenes &ndash; with several people quietly using the technology they fear, but remaining hesitant to openly embrace it.&nbsp; Speaking at Logitech&rsquo;s Logi Work event in Sydney during a panel titled &lsquo;Brand Leaders and AI&rsquo;, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/people-who-dont-trust-ai-still-use-chatgpt-aussie-brand-leaders-call-out-the-ai-contradiction/</link><pubDate>Thu, 11 Jun 2026 03:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/people-who-dont-trust-ai-still-use-chatgpt-aussie-brand-leaders-call-out-the-ai-contradiction/</guid></item><item><title><![CDATA[Southern Cross To Cut Up To 300 Roles In â€˜Cost Resetâ€™, Blames Weak TV Ad Market]]></title><description><![CDATA[Southern Cross Media Group plans to cut between 250-300 full time staff in an effort to save up to $150 million annually ahead of its financial year end on 30 June 2026. The newly formed media group, which includes the TV and publishing business Seven West Media and audio group Southern Cross Austereo, blamed a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/southern-cross-to-cut-up-to-300-roles-in-cost-reset-blames-weak-tv-ad-market/</link><pubDate>Thu, 11 Jun 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/southern-cross-to-cut-up-to-300-roles-in-cost-reset-blames-weak-tv-ad-market/</guid></item><item><title><![CDATA[The Strategic Time Crisis Crushing Marketing Leaders]]></title><description><![CDATA[Marketing leaders in Australia have never been under more pressure. CMOs and senior marketers across the country are being asked to deliver growth, prove commercial impact, accelerate digital transformation, embed AI, manage an ever-expanding technology stack and justify the value of every dollar spent. Sounds familiar? For most CMOs right now, that list isn&rsquo;t a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-strategic-time-crisis-crushing-marketing-leaders/</link><pubDate>Thu, 11 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-strategic-time-crisis-crushing-marketing-leaders/</guid></item><item><title><![CDATA[Network 10 Launches â€™10+1â€² Timeshift Channel To Extend Advertiser Reach]]></title><description><![CDATA[Network 10 has launched 10+1, a new free-to-air timeshift channel that broadcasts the complete Channel 10 schedule with a one-hour delay. Available from August 10 on Channel 14 in metro markets, 10+1 is free to watch, requires no internet connection and no subscription. The channel was created for viewers who find that their evening schedule [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/network-10-launches-101-timeshift-channel-to-extend-advertiser-reach/</link><pubDate>Thu, 11 Jun 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/network-10-launches-101-timeshift-channel-to-extend-advertiser-reach/</guid></item><item><title><![CDATA[IKEA Promotes Erin Falconer To Head Of Marketing]]></title><description><![CDATA[IKEA has promoted Erin Falconer into the role of head of marketing for the home furnishing retailer in Australia and New Zealand. She will succeed long-serving head of marketing Kirsten Hasler, who is moving to Unilever. Falconer has been marketing communications manager at IKEA since 2017, responsible for how the brand showed up in market [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ikea-promotes-erin-falconer-to-head-of-marketing/</link><pubDate>Thu, 11 Jun 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ikea-promotes-erin-falconer-to-head-of-marketing/</guid></item><item><title><![CDATA[Alyce Gillis Promoted As Today The Braveâ€™s New Strategy Partner]]></title><description><![CDATA[Today the Brave has promoted Alyce Gillis to strategy partner due to her impact on the agency&rsquo;s growth, strategic offering and client success over the past two years. According to the agency, with experience spanning brand, creative, PR and social, Gillis brings a connected, integrated and culturally-led approach to strategy, combining deep audience understanding with [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alyce-gillis-promoted-as-today-the-braves-new-strategy-partner/</link><pubDate>Thu, 11 Jun 2026 02:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alyce-gillis-promoted-as-today-the-braves-new-strategy-partner/</guid></item><item><title><![CDATA[Airwallex Records Triple-Digit Brand Growth Through OOH Campaign Via Accenture Song]]></title><description><![CDATA[Airwallex has recorded significant brand gains following a national OOH campaign planned by Accenture Song Media and delivered through oOH! Media, resulting in triple-digit lifts across awareness, familiarity and consideration. The fintech&rsquo;s first major Australian brand campaign was designed to shift perceptions of Airwallex among high-value business decision-makers, positioning the company as a modern alternative [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/airwallex-records-triple-digit-brand-growth-through-ooh-campaign-via-accenture-song/</link><pubDate>Thu, 11 Jun 2026 01:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/airwallex-records-triple-digit-brand-growth-through-ooh-campaign-via-accenture-song/</guid></item><item><title><![CDATA[Media33 Appoints Bernie Cullen As Digital &amp; Operations Director]]></title><description><![CDATA[Independent media agency Media33 has appointed Bernie Cullen as digital and operations director to strengthen its senior leadership team as it continues its next phase of growth. Cullen joins Media33 with more than two decades of experience across digital strategy, performance media, operations and team leadership. Her career includes senior roles with GroupM and Revium. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/media33-appoints-bernie-cullen-as-digital-amp-operations-director/</link><pubDate>Thu, 11 Jun 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/media33-appoints-bernie-cullen-as-digital-amp-operations-director/</guid></item><item><title><![CDATA[Emotive Strengthens Creative Bench]]></title><description><![CDATA[Independent creative agency Emotive has appointed Max Moore as art director and Ashling Coffey as copywriter.&nbsp; The pair join Emotive with experience delivering earned creative ideas that skew heavily to social and PR channels. Moore and Coffey will work alongside head of earned creative Jessica Cluff and chief creative officer Gavin McLeod. &ldquo;We were genuinely [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-strengthens-creative-bench/</link><pubDate>Thu, 11 Jun 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-strengthens-creative-bench/</guid></item><item><title><![CDATA[Click Click Media Launches ChatGPT Advertising Services In Australia]]></title><description><![CDATA[Digital marketing agency Click Click Media has launched ChatGPT advertising and AI consulting services across Australia in a move to help brands capture audience attention directly within AI search and decision-making conversations.&nbsp; The new offerings are designed to help businesses adapt as AI continues to reshape customer discovery, search behaviour and online visibility, according to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/click-click-media-launches-chatgpt-advertising-services-in-australia/</link><pubDate>Thu, 11 Jun 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/click-click-media-launches-chatgpt-advertising-services-in-australia/</guid></item><item><title><![CDATA[Common Ventures Use AI Campaign To Promote Australiaâ€™s New City]]></title><description><![CDATA[Independent creative consultancy Common Ventures was recently tasked with the tricky challenge of launching a global investment campaign for Bradfield City &ndash; Australia&rsquo;s first new city in a century. Officially open for business, the Sydney-based development near the Western Sydney Aerotropolis is being positioned as a future hub for advanced manufacturing, global connectivity and innovation. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/common-ventures-use-ai-campaign-to-promote-australias-new-city/</link><pubDate>Thu, 11 Jun 2026 01:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/common-ventures-use-ai-campaign-to-promote-australias-new-city/</guid></item><item><title><![CDATA[AANA &amp; ADMA Officially Merge Operations]]></title><description><![CDATA[The Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising (ADMA) are uniting and will be led by the AANA chief executive Josh Faulks. Yesterday, it was revealed the two bodies were in talks after ADMA&rsquo;s owner, the Australian Computer Society, had put the industry body up for sale. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aana-amp-adma-officially-merge-operations/</link><pubDate>Thu, 11 Jun 2026 01:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aana-amp-adma-officially-merge-operations/</guid></item><item><title><![CDATA[Amazon Ads Launches AI Campaign Agent In Australia]]></title><description><![CDATA[Amazon Ads has launched its AI-powered campaign management tool, Ads Agent, in the Australian market. The tool, which is now available to all Amazon DSP self-service users, allows advertisers to upload a media plan and have the agent automatically generate campaign structures, budgets, targeting and pacing for review before launching. According to Amazon, 65 per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amazon-ads-launches-ai-campaign-agent-in-australia/</link><pubDate>Thu, 11 Jun 2026 00:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amazon-ads-launches-ai-campaign-agent-in-australia/</guid></item><item><title><![CDATA[Kerfuffle Wins Bulla Creative Account]]></title><description><![CDATA[Bulla Dairy Foods has appointed independent creative agency Kerfuffle to lead creative and brand across the portfolio. Dig was the incumbent agency, winning the account in a competitive pitch in 2023. Kerfuffle will begin work on Bulla immediately. Founded in 1910 by three families, Bulla is one of Australia&rsquo;s oldest and largest family-owned dairy companies, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kerfuffle-wins-bulla-creative-account/</link><pubDate>Thu, 11 Jun 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kerfuffle-wins-bulla-creative-account/</guid></item><item><title><![CDATA[â€˜Planting A Flag In The Groundâ€™: Amplify Acquires Snack Drawer As It Drives To Global Creator Economy Dominance]]></title><description><![CDATA[Amplify has acquired Melbourne-based creative agency Snack Drawer, B&amp;T can reveal, as it pushes toward its goal of becoming the world&rsquo;s leading creator economy business. The news naturally marks a significant moment for Snack Drawer. But as Amplify founders Alex Reid and Tom Maynard told B&amp;T, it represents an inflection point for the business which [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/planting-a-flag-in-the-ground-amplify-acquires-snack-drawer-as-it-drives-to-global-creator-economy-dominance/</link><pubDate>Thu, 11 Jun 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/planting-a-flag-in-the-ground-amplify-acquires-snack-drawer-as-it-drives-to-global-creator-economy-dominance/</guid></item><item><title><![CDATA[Chelsea FC, NFL &amp; PGA Tour Executives Headline SportNXT&rsquo;s Return To Melbourne]]></title><description><![CDATA[All the who's who of the sporting landscape is going to be there. Except Josh Reynolds however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chelsea-fc-nfl-amp-pga-tour-executives-headline-sportnxtrsquos-return-to-melbourne/</link><pubDate>Thu, 11 Jun 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chelsea-fc-nfl-amp-pga-tour-executives-headline-sportnxtrsquos-return-to-melbourne/</guid></item><item><title><![CDATA[â€˜Big, Hairy, Audaciousâ€™: Akcelo Hails Global Yoto Creative AOR Account As â€˜Significant Early Winâ€™ For New London Office]]></title><description><![CDATA[Akcelo does one better than Dick Whittington and finds that the streets of London are, in fact, paved with gold.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/big-hairy-audacious-akcelo-hails-global-yoto-creative-aor-account-as-significant-early-win-for-new-london-office/</link><pubDate>Wed, 10 Jun 2026 13:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/big-hairy-audacious-akcelo-hails-global-yoto-creative-aor-account-as-significant-early-win-for-new-london-office/</guid></item><item><title><![CDATA[Manifest: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Manifest chalks up a strong season Down Under. And we reckon there's plenty more to come from the pom rockers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/manifest-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 10 Jun 2026 05:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/manifest-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Medibank Launches Media Agency Review]]></title><description><![CDATA[Medibank kicks off a media review. And helpfully reminds B&amp;T about needing to book a dentist appointment.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/medibank-launches-media-agency-review/</link><pubDate>Wed, 10 Jun 2026 05:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/medibank-launches-media-agency-review/</guid></item><item><title><![CDATA[Born: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Born's rise continues apace. Though it could perhaps give Jarvis Cocker's corduroy suits a miss.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/born-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 10 Jun 2026 05:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/born-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Itâ€™s The Best Of The Best Independent Media Agency Bosses!]]></title><description><![CDATA[The indie media scene is so hot right now. Consider this list of 11 to be the sector's best blue steel purveyors.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/its-the-best-of-the-best-independent-media-agency-bosses/</link><pubDate>Wed, 10 Jun 2026 05:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/its-the-best-of-the-best-independent-media-agency-bosses/</guid></item><item><title><![CDATA[Thereâ€™s A Performance Paradox We Need To Address]]></title><description><![CDATA[Performance, Paradox, Productivity.. prepare to be blown away with P's in this invigorating op-ed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/theres-a-performance-paradox-we-need-to-address/</link><pubDate>Wed, 10 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/theres-a-performance-paradox-we-need-to-address/</guid></item><item><title><![CDATA[â€˜Thrilledâ€™: Screen NSW To Support Spectrum Films With Neuro-Inclusive Internships]]></title><description><![CDATA[A visual effects internship does sound pretty fun. We're secretly jealous.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thrilled-screen-nsw-to-support-spectrum-films-with-neuro-inclusive-internships/</link><pubDate>Wed, 10 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thrilled-screen-nsw-to-support-spectrum-films-with-neuro-inclusive-internships/</guid></item><item><title><![CDATA[TV Ratings (9/6/2026): Sevenâ€™s Farmer Wants A Wife Dominates Tuesday Night Ratings]]></title><description><![CDATA[Farmer Wants A Wife was once again the night&rsquo;s top entertainment program with a Total TV National Reach of 1,826,000 and a Total TV National Average Audience of 908,000. Episode two of Sevens hit dating show, delivered some of the season&rsquo;s first kisses, with Grace and Zac sharing the first of the night before Jason [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-962026-sevens-farmer-wants-a-wife-dominates-tuesday-night-ratings/</link><pubDate>Wed, 10 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-962026-sevens-farmer-wants-a-wife-dominates-tuesday-night-ratings/</guid></item><item><title><![CDATA[Dilmah Tea Celebrates Purpose &amp; Heritage With National Campaign Via Toybox NZ]]></title><description><![CDATA[Dilmah Tea celebrates its purpose in new campaign. Which, one assumes, must extend beyond making tea bags.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dilmah-tea-celebrates-purpose-amp-heritage-with-national-campaign-via-toybox-nz/</link><pubDate>Wed, 10 Jun 2026 04:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dilmah-tea-celebrates-purpose-amp-heritage-with-national-campaign-via-toybox-nz/</guid></item><item><title><![CDATA[Dilmah Tea Celebrates Its Purpose &amp; Heritage With National Campaign Via Toybox NZ]]></title><description><![CDATA[As the weather cools down we would love to warm up with a few Dilma Tea bags. Wink, wink, nudge, nudge.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dilmah-tea-celebrates-its-purpose-amp-heritage-with-national-campaign-via-toybox-nz/</link><pubDate>Wed, 10 Jun 2026 04:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dilmah-tea-celebrates-its-purpose-amp-heritage-with-national-campaign-via-toybox-nz/</guid></item><item><title><![CDATA[ADMA Up For Sale &amp; In Discussions With The AANA]]></title><description><![CDATA[The Australian Data-driven Marketing and Advertising Association (ADMA) is in discussions with the Australian Association of National Advertisers (AANA) after its parent company, the Australian Computer Society, placed the industry body up for sale. As first reported by Mi3, talks between the two marketing bodies are underway and follow months of speculation about the ongoing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adma-up-for-sale-amp-in-discussions-with-the-aana/</link><pubDate>Wed, 10 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adma-up-for-sale-amp-in-discussions-with-the-aana/</guid></item><item><title><![CDATA[Kristy Bloomfield Heads Up Larry Emdurâ€™s Whisky Company]]></title><description><![CDATA[Following a couple early wake-ups for The Morning Show, Emdur revealed how he likes to wind down.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kristy-bloomfield-heads-up-larry-emdurs-whisky-company/</link><pubDate>Wed, 10 Jun 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kristy-bloomfield-heads-up-larry-emdurs-whisky-company/</guid></item><item><title><![CDATA[Former Lyre&rsquo;s &amp; Sullivans Cove Marketer Kristy Bloomfield Named CEO Of Larry&rsquo;s Emdur&rsquo;s The Ben Buckler Whisky Company]]></title><description><![CDATA[Rumours of Emdur and Bloomfield celebrating with Jack Daniel's and Fireball shots have been categorically denied by the pair.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-lyrersquos-amp-sullivans-cove-marketer-kristy-bloomfield-named-ceo-of-larryrsquos-emdurrsquos-the-ben-buckler-whisky-company/</link><pubDate>Wed, 10 Jun 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-lyrersquos-amp-sullivans-cove-marketer-kristy-bloomfield-named-ceo-of-larryrsquos-emdurrsquos-the-ben-buckler-whisky-company/</guid></item><item><title><![CDATA[Akcelo Takes Flight With Virgin Australiaâ€™s Social Media Account]]></title><description><![CDATA[If Akcelo want some tips on how to run a TikTok account, B&amp;T's very own Mia Rogers can help them out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/akcelo-takes-flight-with-virgin-australias-social-media-account/</link><pubDate>Wed, 10 Jun 2026 03:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/akcelo-takes-flight-with-virgin-australias-social-media-account/</guid></item><item><title><![CDATA[Veracity Research Partners With The Marketing Club For Brisbane Event]]></title><description><![CDATA[Hosted in Brisbane, the Broncos should do a talk on what performance shouldn't look like in 2026.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/veracity-research-partners-with-the-marketing-club-for-brisbane-event/</link><pubDate>Wed, 10 Jun 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/veracity-research-partners-with-the-marketing-club-for-brisbane-event/</guid></item><item><title><![CDATA[Nova Red Room Throws Niall Horan A Dinner Party In Sydney]]></title><description><![CDATA[Nova Red Room is hosting a dinner party. No word yet on whether Niall will do the dishes though.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-red-room-throws-niall-horan-a-dinner-party-in-sydney/</link><pubDate>Wed, 10 Jun 2026 03:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-red-room-throws-niall-horan-a-dinner-party-in-sydney/</guid></item><item><title><![CDATA[Acenda Life Launches National Brand Platform â€˜Confidence At Every Stageâ€™ Via Bastion]]></title><description><![CDATA[Confidence at average stage is shown by the B&amp;T editorial team who will wear ripped jeans with no shame.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acenda-life-launches-national-brand-platform-confidence-at-every-stage-via-bastion/</link><pubDate>Wed, 10 Jun 2026 03:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acenda-life-launches-national-brand-platform-confidence-at-every-stage-via-bastion/</guid></item><item><title><![CDATA[Coty Consolidates Media Account With Zenith]]></title><description><![CDATA[Coty moves its media to Zenith. Which should make Christmas present buying more straightforward.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coty-consolidates-media-account-with-zenith/</link><pubDate>Wed, 10 Jun 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coty-consolidates-media-account-with-zenith/</guid></item><item><title><![CDATA[Coty Consolidates Media Account With Publicis Groupe]]></title><description><![CDATA[Coty has decided to consolidate its media planning and buying duties with Publicis Groupe&rsquo;s Zenith, ending its relationship with Havas Media. B&amp;T understands the decision was a global realignment and the account moved without pitch, Publicis Groupe handles Coty&rsquo;s planning and buying requirements in most markets. There has been a growing trend of global multinationals [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coty-consolidates-media-account-with-publicis-groupe/</link><pubDate>Wed, 10 Jun 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coty-consolidates-media-account-with-publicis-groupe/</guid></item><item><title><![CDATA[Vinyl&rsquo;s M&amp;A Spree Continues With Time Out Australia Acquisition]]></title><description><![CDATA[Days after gutting its Mediaweek editorial team and acquiring youth publisher Pedestrian, Vinyl has secured an agreement to buy Time Out Australia from its British owner. Vinyl will take over the operations of Time Out Australia and enter a long-term franchise agreement with Time Out England. Time Out is one of the largest entertainment and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vinylrsquos-mampa-spree-continues-with-time-out-australia-acquisition/</link><pubDate>Wed, 10 Jun 2026 02:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vinylrsquos-mampa-spree-continues-with-time-out-australia-acquisition/</guid></item><item><title><![CDATA[The Iconicâ€™s Jo Robinson: â€˜Iâ€™m A Brand Builder At Heartâ€™]]></title><description><![CDATA[The uber-stylish Jo Robinson appears once again in B&amp;T. One day we'll get clothes that actually fit us, promise.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-iconics-jo-robinson-im-a-brand-builder-at-heart/</link><pubDate>Wed, 10 Jun 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-iconics-jo-robinson-im-a-brand-builder-at-heart/</guid></item><item><title><![CDATA[Adland Bail Out Raises $151K, See All The Photos!]]></title><description><![CDATA[Want to see your colleagues night behind bars? Want no longer.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adland-bail-out-raises-151k-see-all-the-photos/</link><pubDate>Wed, 10 Jun 2026 01:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adland-bail-out-raises-151k-see-all-the-photos/</guid></item><item><title><![CDATA[Adland Bail Out Raises $151K, Check Out Photos From The Event]]></title><description><![CDATA[Last Thursday, 80 senior executives across the industry raised $151,000 after spending the night in prison to raise awareness and funds to break the cycle of youth incarceration. Taking part in UnLtd&rsquo;s Adland Bail Out, the &lsquo;inmates&rsquo; were lined-up, shouted at, finger-printed and interrogated, before sleeping on the cold hard floors of their cells. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adland-bail-out-raises-151k-check-out-photos-from-the-event/</link><pubDate>Wed, 10 Jun 2026 01:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adland-bail-out-raises-151k-check-out-photos-from-the-event/</guid></item><item><title><![CDATA[AI Has A Trust Problem But Comms Has The Answer, So Why Are We Sitting It Out?]]></title><description><![CDATA[In this opinion piece, Paige Hinson, head of brand and communications at Jiffi, argues that communications professionals are uniquely placed to close the AI trust gap but are mostly sitting it out. She discusses how human judgement layered on top of AI isn&rsquo;t a disclaimer, but rather the product. And according to her, the comms [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-has-a-trust-problem-but-comms-has-the-answer-so-why-are-we-sitting-it-out/</link><pubDate>Wed, 10 Jun 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-has-a-trust-problem-but-comms-has-the-answer-so-why-are-we-sitting-it-out/</guid></item><item><title><![CDATA[TalkSPORT Expands To Australia In Anticipation Of World Cup]]></title><description><![CDATA[Just when you thought you'd escaped Jason Cundy, TalkSPORT lands Down Under.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/talksport-expands-to-australia-in-anticipation-of-world-cup/</link><pubDate>Wed, 10 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/talksport-expands-to-australia-in-anticipation-of-world-cup/</guid></item><item><title><![CDATA[&lsquo;A Great Watch&rsquo;: NOVA &amp; News Corp Make Global Football Coverage Local In New Series]]></title><description><![CDATA[NOVA Entertainment, in collaboration with News Corp Australia, has announced that News Corp-owned global sports media powerhouse talkSPORT has expanded into the Australian market, with the launch of the talkSPORT Australia YouTube channel and its first Australian original series, talkSPORT World Cup Shootout. Reaching 3.6 million listeners every week in the UK, talkSPORT is expanding [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoa-great-watchrsquo-nova-amp-news-corp-make-global-football-coverage-local-in-new-series/</link><pubDate>Wed, 10 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoa-great-watchrsquo-nova-amp-news-corp-make-global-football-coverage-local-in-new-series/</guid></item><item><title><![CDATA[UM Hires Former Nine Executive To Lead Brand &amp; New Biz]]></title><description><![CDATA[UM Australia has hired Luke Middlemiss as the agency&rsquo;s new head of brand and new business, and is another major hire under new boss Stevie Douglas-Neal. Middlemiss most recently worked at fintech company AfterPay, where he was the senior manager of media until his role was made redundant earlier this year. He has also held [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/um-hires-former-nine-executive-to-lead-brand-amp-new-biz/</link><pubDate>Wed, 10 Jun 2026 00:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/um-hires-former-nine-executive-to-lead-brand-amp-new-biz/</guid></item><item><title><![CDATA[Having A Crack: Six Lessons About Building, Scaling &amp; Selling An Independent Agency]]></title><description><![CDATA[How does one go about building an agency? We didn't know so we asked someone who does.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/having-a-crack-six-lessons-about-building-scaling-amp-selling-an-independent-agency/</link><pubDate>Wed, 10 Jun 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/having-a-crack-six-lessons-about-building-scaling-amp-selling-an-independent-agency/</guid></item><item><title><![CDATA[Itâ€™s Friday Gives Barkerâ€™s Alumni Community A Makeover]]></title><description><![CDATA[The North Shore is going to be in uproar today.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/its-friday-gives-barkers-alumni-community-a-makeover/</link><pubDate>Wed, 10 Jun 2026 00:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/its-friday-gives-barkers-alumni-community-a-makeover/</guid></item><item><title><![CDATA[Sharon Adams Joins Bastion From Plus Also Studios]]></title><description><![CDATA[The battle for the window desks intensifies.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharon-adams-joins-bastion-from-plus-also-studios/</link><pubDate>Wed, 10 Jun 2026 00:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharon-adams-joins-bastion-from-plus-also-studios/</guid></item><item><title><![CDATA[ARN Appoints Melinda Jane Deluca To Director Of Sales â€“ Digital]]></title><description><![CDATA[Deluca has also put her hand up to skipper the Wednesday trivia side.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-appoints-melinda-jane-deluca-to-director-of-sales-digital/</link><pubDate>Wed, 10 Jun 2026 00:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-appoints-melinda-jane-deluca-to-director-of-sales-digital/</guid></item><item><title><![CDATA[Uber Eats Taps â€˜Anti-Cooking Advocateâ€™ Gordon Ramsay In World Cup Campaign]]></title><description><![CDATA[Uber Eats has launched &lsquo;Who Could Cook At A Time Like This?&rsquo;, a campaign that encourages punters not to cook during the football in the latest work by Mother.&nbsp; It is Uber Eats first-ever global advertising campaign and stars 17-time Michelin-starred chef Gordon Ramsay, who plays the role of anti-cooking advocate. Launching across 17 markets [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uber-eats-taps-anti-cooking-advocate-gordon-ramsay-in-world-cup-campaign/</link><pubDate>Tue, 09 Jun 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uber-eats-taps-anti-cooking-advocate-gordon-ramsay-in-world-cup-campaign/</guid></item><item><title><![CDATA[Ogury Launches Agentic Platform SONA To Connect Brands With â€˜Overlookedâ€™ Audiences]]></title><description><![CDATA[Global adtech company, Ogury, has announced the launch of its new agentic solution, SONA, designed at allowing brands and agencies to connect with audiences that are often overlooked. Accessible through a chat-based interface in Ogury One or within clients&rsquo; preferred AI environments, SONA starts by structuring any brief into scalable, combinable personas, with full visibility [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ogury-launches-agentic-platform-sona-to-connect-brands-with-overlooked-audiences/</link><pubDate>Tue, 09 Jun 2026 07:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ogury-launches-agentic-platform-sona-to-connect-brands-with-overlooked-audiences/</guid></item><item><title><![CDATA[Digitas: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Digitas turns out a toe-tapper of a year with its Roland TB-303.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/digitas-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 09 Jun 2026 05:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/digitas-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Apparent: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Apparent turns up the bass, treble and volume as it notches one cracker of a year.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/apparent-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 09 Jun 2026 05:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/apparent-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Weekend Ratings (5-8/6/2026): Farmer Wants A Wife New Season Pulls Big Numbers]]></title><description><![CDATA[In what must surely be a boon for RM Williams, Farmer Wants a Wife debuts to much fanfare.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-5-862026-farmer-wants-a-wife-new-season-pulls-big-numbers/</link><pubDate>Tue, 09 Jun 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-5-862026-farmer-wants-a-wife-new-season-pulls-big-numbers/</guid></item><item><title><![CDATA[News Australiaâ€™s Suddenly Launches Retail Media Arm, Signs BWS]]></title><description><![CDATA[In the latest iteration of a time-tested partnership, booze meets news.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australias-suddenly-launches-retail-media-arm-signs-bws/</link><pubDate>Tue, 09 Jun 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australias-suddenly-launches-retail-media-arm-signs-bws/</guid></item><item><title><![CDATA[OMAâ€™s National OOH Network Gets Behind The Big Issue for Its 30th Anniversary]]></title><description><![CDATA[The Big Issue and OMA join forces for this campaign. And, before you ask, yes they do take card.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omas-national-ooh-network-gets-behind-the-big-issue-for-its-30th-anniversary/</link><pubDate>Tue, 09 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omas-national-ooh-network-gets-behind-the-big-issue-for-its-30th-anniversary/</guid></item><item><title><![CDATA[VMO Expands Retail Network To 550 Sites With $15M Investment]]></title><description><![CDATA[VMO network grows like a virus. In a good way, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vmo-expands-retail-network-to-550-sites-with-15m-investment/</link><pubDate>Tue, 09 Jun 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vmo-expands-retail-network-to-550-sites-with-15m-investment/</guid></item><item><title><![CDATA[â€˜Need To Be Honestâ€™: Huffer Rejects Claims Of Recreating Model With AI]]></title><description><![CDATA[Kiwi fashion brand Huffer has denied using AI to mimic model Elijah Timmins-Scanlon in a recent marketing campaign but rather used &ldquo;computer assistance technologies&rdquo; instead. Meanwhile, an Australian photographer has warned brands risk losing their customers if they aren&rsquo;t transparent with how they are using AI technologies. It comes after Timmins-Scanlon noticed a Huffer ad [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-claims-of-recreating-model-with-ai/</link><pubDate>Tue, 09 Jun 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-claims-of-recreating-model-with-ai/</guid></item><item><title><![CDATA[â€˜Need To Be Honestâ€™: Huffer Rejects AI Model Claims, Photographers Urge Transparency]]></title><description><![CDATA[B&amp;T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-ai-model-claims-photographers-urge-transparency/</link><pubDate>Tue, 09 Jun 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-ai-model-claims-photographers-urge-transparency/</guid></item><item><title><![CDATA[â€˜Need To Be Honestâ€™: Huffer Rejects AI Model Claims, Photographer Urges Transparency]]></title><description><![CDATA[B&amp;T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-ai-model-claims-photographer-urges-transparency/</link><pubDate>Tue, 09 Jun 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/need-to-be-honest-huffer-rejects-ai-model-claims-photographer-urges-transparency/</guid></item><item><title><![CDATA[Sapporo &amp; Sunday Gravy Invite Melbourne To Have A Meal At Tiny Ramen-Ya]]></title><description><![CDATA[No word on whether the drinks were commensurately thimble-sized.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sapporo-amp-sunday-gravy-invite-melbourne-to-have-a-meal-at-tiny-ramen-ya/</link><pubDate>Tue, 09 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sapporo-amp-sunday-gravy-invite-melbourne-to-have-a-meal-at-tiny-ramen-ya/</guid></item><item><title><![CDATA[Sapporo &amp; Sunday Gravy Invite Melbourne To Have A Meal At One Of The World&rsquo;s Smallest Ramen-Yas]]></title><description><![CDATA[And a drink of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sapporo-amp-sunday-gravy-invite-melbourne-to-have-a-meal-at-one-of-the-worldrsquos-smallest-ramen-yas/</link><pubDate>Tue, 09 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sapporo-amp-sunday-gravy-invite-melbourne-to-have-a-meal-at-one-of-the-worldrsquos-smallest-ramen-yas/</guid></item><item><title><![CDATA[MG Debuts â€˜Premium Intelligent EV Brandâ€™ With New Campaign Via Elevencom]]></title><description><![CDATA[MG has a new "premium intelligent EV brand". Which please the nation's rideshare drivers greatly, no doubt.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mg-debuts-premium-intelligent-ev-brand-with-new-campaign-via-elevencom/</link><pubDate>Tue, 09 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mg-debuts-premium-intelligent-ev-brand-with-new-campaign-via-elevencom/</guid></item><item><title><![CDATA[Fast 10: Dentsuâ€™s Rob Harvey On What It Takes To Lead Through Uncertainty]]></title><description><![CDATA[Rob Harvey has spent his career moving between creative and media agencies, starting out at Saatchi &amp; Saatchi before eventually landing the top job at Dentsu ANZ. He now leads hundreds of people across Australia and New Zealand at a business that has undergone rapid change, including consolidating its media agencies under the &lsquo;Dentsu&rsquo; brand.&nbsp; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-dentsus-rob-harvey-on-what-it-takes-to-lead-through-uncertainty/</link><pubDate>Tue, 09 Jun 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-dentsus-rob-harvey-on-what-it-takes-to-lead-through-uncertainty/</guid></item><item><title><![CDATA[The Australian Steelers Still Donâ€™t Have A Major Sponsor But â€˜Positiveâ€™ Talks Ongoing]]></title><description><![CDATA[If any brands are reading this story. Pull your wallets out!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-australian-steelers-still-dont-have-a-major-sponsor-but-positive-talks-ongoing/</link><pubDate>Tue, 09 Jun 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-australian-steelers-still-dont-have-a-major-sponsor-but-positive-talks-ongoing/</guid></item><item><title><![CDATA[â€˜The Days Of Visibility Are Fadingâ€™: NEONâ€™s Nina Robertson On Why Her Agency Has Partnered With Ecom Nation]]></title><description><![CDATA[Influencer marketing agency NEON Group has forged a partnership with ecommerce growth agency Ecom Nation. The partnership combines NEON&rsquo;s creator strategy, influencer management and UGC capabilities with Ecom Nation&rsquo;s paid media, funnel optimisation and e-commerce performance expertise. Nina Robertson, who has built NEON Group from the ground up, told B&amp;T: &ldquo;The reality is brands are [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-days-of-visibility-are-fading-neons-nina-robertson-on-why-her-agency-has-partnered-with-ecom-nation/</link><pubDate>Tue, 09 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-days-of-visibility-are-fading-neons-nina-robertson-on-why-her-agency-has-partnered-with-ecom-nation/</guid></item><item><title><![CDATA[â€˜Brands More Commercially Focused With Creator Marketingâ€™: NEONâ€™s Nina Robertson On Agencyâ€™s Ecom Nation Partnership]]></title><description><![CDATA[As Influencer marketing's Wild West days come to an end, Paddy's Market is dealing with a glut of cowboy boots and lassos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brands-more-commercially-focused-with-creator-marketing-neons-nina-robertson-on-agencys-ecom-nation-partnership/</link><pubDate>Tue, 09 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brands-more-commercially-focused-with-creator-marketing-neons-nina-robertson-on-agencys-ecom-nation-partnership/</guid></item><item><title><![CDATA[Accenture To Acquire Creator Agency Whalar]]></title><description><![CDATA[Accenture Song has made a big move into the influencer marketing sector with plans to acquire creator and social agencies, Whalar. Accenture said the acquisition, for an undisclosed amount, will add scaled creator and influencer engagement to its customer growth capabilities. It is the latest in a series of strategic acquisitions aimed at scaling Accenture [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/accenture-to-acquire-creator-agency-whalar/</link><pubDate>Tue, 09 Jun 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/accenture-to-acquire-creator-agency-whalar/</guid></item><item><title><![CDATA[Asahi Beverages Hands Creative Duties To BMF &amp; Kerfuffle]]></title><description><![CDATA[Asahi Beverages has picked Kerfuffle and BMF as its creative partners following a competitive review, B&amp;T can reveal. This means that Clemenger BBDO and Droga5 will part company with Asahi. Under the remit, Kerfuffle will lead on Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes, while BMF will lead work for Victoria Bitter, Hard Rated, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/asahi-beverages-hands-creative-duties-to-bmf-amp-kerfuffle/</link><pubDate>Tue, 09 Jun 2026 02:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/asahi-beverages-hands-creative-duties-to-bmf-amp-kerfuffle/</guid></item><item><title><![CDATA[Coles To Sell MasterChef Creations In Store]]></title><description><![CDATA[You can now buy Hannah Johnson's Cheeseburger Pie in Coles. Though B&amp;T reckons you could likely have knocked one up yourself.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coles-to-sell-masterchef-creations-in-store/</link><pubDate>Tue, 09 Jun 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coles-to-sell-masterchef-creations-in-store/</guid></item><item><title><![CDATA[Coles To Sell MasterChef Creations At Its Stores]]></title><description><![CDATA[MasterChef Australia and Coles are offering fans the chance to take home two winning dishes made in the MasterChef kitchen. During Aussie Classics week, celebrity chef Curtis Stone presented contestants with a Mystery Box challenge to create their own epic version of either a pie or ice cream. Hannah Johnson&rsquo;s Cheeseburger Pie served with potato [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coles-to-sell-masterchef-creations-at-its-stores/</link><pubDate>Tue, 09 Jun 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coles-to-sell-masterchef-creations-at-its-stores/</guid></item><item><title><![CDATA[The West Australian Launches New Brand Campaign]]></title><description><![CDATA[The West Australian has unveiled its new brand campaign &lsquo;The West Australian is WA&rsquo;, designed to reinforce its position as the State&rsquo;s &ldquo;most influential and relevant source of news&rdquo;. Western Australia&rsquo;s largest newspaper is aiming to tap into &ldquo;a deep sense of pride, belonging and identity that is uniquely WA&rdquo; that leans into the state&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-west-australian-launches-new-brand-campaign/</link><pubDate>Tue, 09 Jun 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-west-australian-launches-new-brand-campaign/</guid></item><item><title><![CDATA[Westpac Partners With The Pay Off Podcast As CEO Features In First Episode]]></title><description><![CDATA[Westpac has partnered with The Pay Off podcast with Sylvia Jeffreys, to bring &ldquo;practical, real-world financial guidance&rdquo; to young Australians. The partnership will see Westpac support an eight-part series running from June to November 2026, with the bank&rsquo;s experts joining conversations that break down the money questions people are already asking in their everyday lives. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/westpac-partners-with-the-pay-off-podcast-as-ceo-features-in-first-episode/</link><pubDate>Tue, 09 Jun 2026 02:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/westpac-partners-with-the-pay-off-podcast-as-ceo-features-in-first-episode/</guid></item><item><title><![CDATA[M&amp;S Ireland&rsquo;s &lsquo;Farm To Foodhall&rsquo; Receives Delicious 5.9 System1 Star Rating]]></title><description><![CDATA[We raise a glass of below average Surry Hills Guinness to our Irish friends over at M&amp;S.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamps-irelandrsquos-lsquofarm-to-foodhallrsquo-receives-delicious-59-system1-star-rating/</link><pubDate>Tue, 09 Jun 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamps-irelandrsquos-lsquofarm-to-foodhallrsquo-receives-delicious-59-system1-star-rating/</guid></item><item><title><![CDATA[Vinyl To Acquire Youth Publisher Pedestrian]]></title><description><![CDATA[Vinyl Group is acquiring Nine&rsquo;s youth publisher Pedestrian Group days after making several Mediaweek editorial staff redundant. In a statement on the Australian Stock Exchange, Vinyl Group said it would buy Pedestrian &ldquo;for nominal consideration, with no other cash, debt, scrip or royalties associated with the transaction&rdquo;. The company will join Vinyl on 15 June. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vinyl-to-acquire-youth-publisher-pedestrian/</link><pubDate>Tue, 09 Jun 2026 01:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vinyl-to-acquire-youth-publisher-pedestrian/</guid></item><item><title><![CDATA[Dogs Stop Chasing Tails In Ubankâ€™s â€˜Quirkyâ€™ Animal-Led Campaign]]></title><description><![CDATA[It seems these animated creatures are becoming even more common on our screens!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dogs-stop-chasing-tails-in-ubanks-quirky-animal-led-campaign/</link><pubDate>Tue, 09 Jun 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dogs-stop-chasing-tails-in-ubanks-quirky-animal-led-campaign/</guid></item><item><title><![CDATA[Dogs Stop Chasing Tails In Ubankâ€™s Animal-Led Campaign]]></title><description><![CDATA[Ubank rolls out animated animals for its new campaign. Animated people, however, don't make the cut.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dogs-stop-chasing-tails-in-ubanks-animal-led-campaign/</link><pubDate>Tue, 09 Jun 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dogs-stop-chasing-tails-in-ubanks-animal-led-campaign/</guid></item><item><title><![CDATA[AFL Legend Jason Dunstall Teams Up With Mark Howard For LiSTNR Podcast Series]]></title><description><![CDATA[For those of you who don't care about the red egg chaser sport, Jason Dunstall was a beast back in the day.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/afl-legend-jason-dunstall-teams-up-with-mark-howard-for-listnr-podcast-series/</link><pubDate>Tue, 09 Jun 2026 01:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/afl-legend-jason-dunstall-teams-up-with-mark-howard-for-listnr-podcast-series/</guid></item><item><title><![CDATA[AdUnion Retains Telco Brands More &amp; Tangerine &amp; Online Adult Retailer Wild Secrets]]></title><description><![CDATA[What's the agency's wild secrets? Read the article to find out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adunion-retains-telco-brands-more-amp-tangerine-amp-online-adult-retailer-wild-secrets/</link><pubDate>Tue, 09 Jun 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adunion-retains-telco-brands-more-amp-tangerine-amp-online-adult-retailer-wild-secrets/</guid></item><item><title><![CDATA[Sloth At The Centre Of Tropicanaâ€™s â€˜Give Life Some Juiceâ€™ Campaign Via FIG]]></title><description><![CDATA[We're surprised the sloth could even reach the juice in time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sloth-at-the-centre-of-tropicanas-give-life-some-juice-campaign-via-fig/</link><pubDate>Tue, 09 Jun 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sloth-at-the-centre-of-tropicanas-give-life-some-juice-campaign-via-fig/</guid></item><item><title><![CDATA[Babies Held Up â€˜Simba Styleâ€™ In Adora Fertilityâ€™s Partnership With Sydney Swans]]></title><description><![CDATA[In its partnership with the Sydney Swans, fertility provider Adora Fertility launched &lsquo;Simba Cam&rsquo; over the long weekend, putting babies in the spotlight to normalise conversations around infertility. Families who welcomed babies with assistance from Adora Fertility were introduced on the big screen at the SCG with Swans supporters invited to participate in Simba Cam [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/babies-held-up-simba-style-in-adora-fertilitys-partnership-with-sydney-swans/</link><pubDate>Tue, 09 Jun 2026 01:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/babies-held-up-simba-style-in-adora-fertilitys-partnership-with-sydney-swans/</guid></item><item><title><![CDATA[Babies Held Up â€˜Simba Styleâ€™ In Adora Fertility Partnership With Sydney Swans]]></title><description><![CDATA[In its partnership with the Sydney Swans, fertility provider Adora Fertility launched &lsquo;Simba Cam&rsquo; over the long weekend, putting babies in the spotlight to normalise conversations around infertility. Families who welcomed babies with assistance from Adora Fertility were introduced on the big screen at the SCG with Swans supporters invited to participate in Simba Cam [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/babies-held-up-simba-style-in-adora-fertility-partnership-with-sydney-swans/</link><pubDate>Tue, 09 Jun 2026 01:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/babies-held-up-simba-style-in-adora-fertility-partnership-with-sydney-swans/</guid></item><item><title><![CDATA[Struggling To Gain Mind &amp; Market Share? You Might Be Targeting Consumers Who Don&rsquo;t Exist]]></title><description><![CDATA[Brands have never had more access to consumer information, but how much of it reflects reality? There&rsquo;s always an element of subjectivity when it comes to what is and is not true, and this carries through to data. Signals get fuzzier the more platforms they move between, touchpoints can be interacted with in error, and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/struggling-to-gain-mind-amp-market-share-you-might-be-targeting-consumers-who-donrsquot-exist/</link><pubDate>Tue, 09 Jun 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/struggling-to-gain-mind-amp-market-share-you-might-be-targeting-consumers-who-donrsquot-exist/</guid></item><item><title><![CDATA[Sarah Oâ€™Leary Returns To Initiative As Melbourne MD]]></title><description><![CDATA[O'Leary boomerangs back to Initiative. Though makes the puzzling decision to stay in Melbourne.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sarah-oleary-returns-to-initiative-as-melbourne-md/</link><pubDate>Tue, 09 Jun 2026 00:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sarah-oleary-returns-to-initiative-as-melbourne-md/</guid></item><item><title><![CDATA[Nate Vella Head Of Strategy Departs Bench Media]]></title><description><![CDATA[Bench Media&rsquo;s head of strategy Nate Vella is set to depart the indie media agency mid-July to pursue &ldquo;new opportunities&rdquo; in London. Vella who has spent the last four and a half years at Bench took to LinkedIn to announce his departure. &ldquo;In August, I&rsquo;ll be swapping Sydney for London. Which means that after four [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nate-vella-head-of-strategy-departs-bench-media/</link><pubDate>Fri, 05 Jun 2026 08:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nate-vella-head-of-strategy-departs-bench-media/</guid></item><item><title><![CDATA[Bench Mediaâ€™s Head Of Strategy Nate Vella Departs]]></title><description><![CDATA[Bench Media&rsquo;s head of strategy Nate Vella is set to depart the indie media agency mid-July to pursue &ldquo;new opportunities&rdquo; in London. Vella who has spent the last four and a half years at Bench took to LinkedIn to announce his departure. &ldquo;In August, I&rsquo;ll be swapping Sydney for London. Which means that after four [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bench-medias-head-of-strategy-nate-vella-departs/</link><pubDate>Fri, 05 Jun 2026 08:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bench-medias-head-of-strategy-nate-vella-departs/</guid></item><item><title><![CDATA[Sarrah Le Marquand On What Meaningful Mentoring Actually Looks Like]]></title><description><![CDATA[Sarrah Le Marquand the head of entertainment, multi-platform audios and News360 at News Corp Australia is this week&rsquo;s guest writer in the IMAA&rsquo;s Female Leaders of Tomorrow program, following on from last year&rsquo;s series. Le Marquand, delves into the realities of mentoring, the cost of imposter syndrome, and why women supporting women isn&rsquo;t enough.&nbsp; 1. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sarrah-le-marquand-on-what-meaningful-mentoring-actually-looks-like/</link><pubDate>Fri, 05 Jun 2026 07:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sarrah-le-marquand-on-what-meaningful-mentoring-actually-looks-like/</guid></item><item><title><![CDATA[Ex-Brand Strategist Keith Scriven Launches Marketing Agency FlÃ¢neur Perspective]]></title><description><![CDATA[As marketers race to adopt artificial intelligence, marketing strategist Keith Scriven has launched a new agency built around a provocative premise: most brands are still operating with structures designed for a world that no longer exists. Fl&acirc;neur Perspective, a specialist marketing and AI integration agency, is aimed at helping brands navigate what Scriven describes as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-brand-strategist-keith-scriven-launches-marketing-agency-flneur-perspective/</link><pubDate>Fri, 05 Jun 2026 07:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-brand-strategist-keith-scriven-launches-marketing-agency-flneur-perspective/</guid></item><item><title><![CDATA[Yango: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Yango is currently topping the pile for best Agency Scorecard album cover with this homage to Nirvana's Nevermind.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yango-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 05 Jun 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yango-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Zeller Launches â€˜No Reservationsâ€™ Campaign To Support Next-Gen Hospitality Operators]]></title><description><![CDATA[One thing they didn't touch on, was how to sneak free drinks when your boss isn't looking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zeller-launches-no-reservations-campaign-to-support-next-gen-hospitality-operators/</link><pubDate>Fri, 05 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zeller-launches-no-reservations-campaign-to-support-next-gen-hospitality-operators/</guid></item><item><title><![CDATA[Emotive: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Lesser bands than Coogee-based rockers Emotive would have faltered in 2025 but the team upped the tempo and came back strong.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 05 Jun 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Original Source Launches â€˜Refreshingly Originalâ€™ Brand Positioning Via SICKDOGWOLFMAN]]></title><description><![CDATA[SDWM rolls out this tasty piece of work for Original Source.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/original-source-launches-refreshingly-original-brand-positioning-via-sickdogwolfman/</link><pubDate>Fri, 05 Jun 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/original-source-launches-refreshingly-original-brand-positioning-via-sickdogwolfman/</guid></item><item><title><![CDATA[We Went To Coachella For Research So You Didnâ€™t Have To. Hereâ€™s What Brands Need To Know]]></title><description><![CDATA[Did you miss Coachella? Hand this guide directly to your boss to prove ROI for next year.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-went-to-coachella-for-research-so-you-didnt-have-to-heres-what-brands-need-to-know/</link><pubDate>Fri, 05 Jun 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-went-to-coachella-for-research-so-you-didnt-have-to-heres-what-brands-need-to-know/</guid></item><item><title><![CDATA[The Meliora Company Marks First Year With AI Fund Close, Proprietary Signals Engine Launch]]></title><description><![CDATA[Meliora celebrates first birthday with fund close and engine launch. Concedes that a birthday cake might have been easier.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-meliora-company-marks-first-year-with-ai-fund-close-proprietary-signals-engine-launch/</link><pubDate>Fri, 05 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-meliora-company-marks-first-year-with-ai-fund-close-proprietary-signals-engine-launch/</guid></item><item><title><![CDATA[Former Paramount, Nine Exec Liz Baldwin Joins BBC Studios As SVP Of Streaming &amp; Channels]]></title><description><![CDATA[Liz Baldwin finally acquiesces to her love of James Corden and joins BBC Studios.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-paramount-nine-exec-liz-baldwin-joins-bbc-studios-as-svp-of-streaming-amp-channels/</link><pubDate>Fri, 05 Jun 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-paramount-nine-exec-liz-baldwin-joins-bbc-studios-as-svp-of-streaming-amp-channels/</guid></item><item><title><![CDATA[Stop Paying Your Agency Twice For The Same Job]]></title><description><![CDATA[Are you paying your agency twice for the same thing? Make your CFO's Friday by reading this handy piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stop-paying-your-agency-twice-for-the-same-job/</link><pubDate>Fri, 05 Jun 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stop-paying-your-agency-twice-for-the-same-job/</guid></item><item><title><![CDATA[Online Shopping Has Become â€˜Choreâ€™ For Third Of Aussies]]></title><description><![CDATA[IRL shopping is similarly tiresome in our opinion. Especially trying to get into the Bondi Westfield car park.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/online-shopping-has-become-chore-for-third-of-aussies/</link><pubDate>Fri, 05 Jun 2026 04:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/online-shopping-has-become-chore-for-third-of-aussies/</guid></item><item><title><![CDATA[No Sunday Blues &amp; Gambol Partner To Explore Art Of Account Service New Content Series &lsquo;WIP It Good&rsquo;]]></title><description><![CDATA[There's more to account service than getting clients roaring drunk at lunch as this series will reveal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/no-sunday-blues-amp-gambol-partner-to-explore-art-of-account-service-new-content-series-lsquowip-it-goodrsquo/</link><pubDate>Fri, 05 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/no-sunday-blues-amp-gambol-partner-to-explore-art-of-account-service-new-content-series-lsquowip-it-goodrsquo/</guid></item><item><title><![CDATA[TV Ratings (4/6/2026): Sevenâ€™s AFL Thriller Tops Thursday Night Ratings]]></title><description><![CDATA[There was nail-biting action in Seven's AFL coverage last night.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-462026-sevens-afl-thriller-tops-thursday-night-ratings/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-462026-sevens-afl-thriller-tops-thursday-night-ratings/</guid></item><item><title><![CDATA[â€˜It Wasnâ€™t Meâ€™: NZ Model Accuses Huffer Of Using AI To Mimic Him In Campaign]]></title><description><![CDATA[Elijah Timmins-Scanlon isn't happy. And we wouldn't be either if we discovered this scenario.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-nz-model-accuses-huffer-of-using-ai-to-mimic-him-in-campaign/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-nz-model-accuses-huffer-of-using-ai-to-mimic-him-in-campaign/</guid></item><item><title><![CDATA[â€˜It Wasnâ€™t Meâ€™: Model Accuses Kiwi Fashion Brand Huffer Of Using AI To Mimic Him In Campaign]]></title><description><![CDATA[B&amp;T takes a look at some potentially shady practice across the Ditch. And for once, it's not to do with sheep.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-model-accuses-kiwi-fashion-brand-huffer-of-using-ai-to-mimic-him-in-campaign/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-model-accuses-kiwi-fashion-brand-huffer-of-using-ai-to-mimic-him-in-campaign/</guid></item><item><title><![CDATA[Droga5 Wins Global Microsoft Copilot Creative Account]]></title><description><![CDATA[Droga5 wins Copilot account as it hurriedly cancels ChatGPT corporate subcriptions.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-global-microsoft-copilot-creative-account/</link><pubDate>Fri, 05 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-global-microsoft-copilot-creative-account/</guid></item><item><title><![CDATA[Reflections On My Night Behind Bars]]></title><description><![CDATA[B&amp;T's own Ollie Cerovic reflects on his time behind bars here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reflections-on-my-night-behind-bars/</link><pubDate>Fri, 05 Jun 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reflections-on-my-night-behind-bars/</guid></item><item><title><![CDATA[Nike Celebrates Celebrity &amp; Chaos In &lsquo;Rip The Script&rsquo; World Cup Ad]]></title><description><![CDATA[Nike has ripped up its own script in its 2026 World Cup campaign. Its &lsquo;Rip the Script&rsquo; World Cup campaign stars the likes of Virgil Van Dijk, Kylian Mbapp&eacute;, Erling Haaland, Vini Jr and Cole Palmer (who didn&rsquo;t get selected to play in the World Cup) alongside legends of the game such as Eric Cantona, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nike-celebrates-celebrity-amp-chaos-in-lsquorip-the-scriptrsquo-world-cup-ad/</link><pubDate>Fri, 05 Jun 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nike-celebrates-celebrity-amp-chaos-in-lsquorip-the-scriptrsquo-world-cup-ad/</guid></item><item><title><![CDATA[Kiwis Asked To U-Turn &amp; Rethink Lunch In Carl&rsquo;s Jr Activation Via TBWA NZ + Eleven PR]]></title><description><![CDATA[Sounds dangerous... but a free burger is a free burger.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kiwis-asked-to-u-turn-amp-rethink-lunch-in-carlrsquos-jr-activation-via-tbwa-nz-eleven-pr/</link><pubDate>Fri, 05 Jun 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kiwis-asked-to-u-turn-amp-rethink-lunch-in-carlrsquos-jr-activation-via-tbwa-nz-eleven-pr/</guid></item><item><title><![CDATA[Carlâ€™s Jr Asks Kiwis To Perform â€˜Flavour U-Turnâ€™ Via TBWA NZ + Eleven PR]]></title><description><![CDATA[It's important for everyone to not confuse the Flavour U-Turn with the U-bend.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carls-jr-asks-kiwis-to-perform-flavour-u-turn-via-tbwa-nz-eleven-pr/</link><pubDate>Fri, 05 Jun 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carls-jr-asks-kiwis-to-perform-flavour-u-turn-via-tbwa-nz-eleven-pr/</guid></item><item><title><![CDATA[Sitecore Acquires Scrunch In Potential $315M Deal]]></title><description><![CDATA[Sitecore acquires Scrunch in this mammoth deal. Sources say rival firm Fold is feeling jilted.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-315m-deal/</link><pubDate>Fri, 05 Jun 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-315m-deal/</guid></item><item><title><![CDATA[Sitecore Acquires Scrunch In Potential $225 Million Deal]]></title><description><![CDATA[Enterprise content and digital experiences platform Sitecore has acquired AI customer experience platform Scrunch in a deal valued at USD $225 million (AUD $315.6 million), according to a Bloomberg report. Scrunch&rsquo;s platform shows brands real-time signals about how they appear across various AI platforms. It also offers competitive analysis and technical audits, helping brands optimise [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-225-million-deal/</link><pubDate>Fri, 05 Jun 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-225-million-deal/</guid></item><item><title><![CDATA[WIN Cutting Newcastle News Will Hurt Local Advertisers]]></title><description><![CDATA[In this op-ed, former TV executive Laurie Patton says that the decision by WIN to cut down its Newcastle news operation could hurt local advertisers. There&rsquo;s a saying in commercial television: ratings equals revenue. In regional viewing areas, around 40 percent of television advertising money is drawn from &ldquo;direct sales&rdquo; by local businesses. The bulk [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/win-cutting-newcastle-news-will-hurt-local-advertisers/</link><pubDate>Fri, 05 Jun 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/win-cutting-newcastle-news-will-hurt-local-advertisers/</guid></item><item><title><![CDATA[Constant Contact Launches SMS Marketing Tool In Australia]]></title><description><![CDATA[AI-powered marketing platform Constant Contact has launched an SMS marketing tool for those in Australia, giving small business owners a direct line to their customers. According to the platform, it comes as small businesses across the country are navigating &ldquo;one of the toughest economic climates in recent memory&rdquo; Constant Contact SMS aims to change that. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/constant-contact-launches-sms-marketing-tool-in-australia/</link><pubDate>Fri, 05 Jun 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/constant-contact-launches-sms-marketing-tool-in-australia/</guid></item><item><title><![CDATA[Insurer Ad Spend Grows 11% As Price-Conscious Consumers Shop Around]]></title><description><![CDATA[Insurers are splashing the cash as people have less of it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/insurer-ad-spend-grows-11-as-price-conscious-consumers-shop-around/</link><pubDate>Fri, 05 Jun 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/insurer-ad-spend-grows-11-as-price-conscious-consumers-shop-around/</guid></item><item><title><![CDATA[Heineken Gifts Aussie Fan The Ultimate UEFA Champions League Final Viewing With Xavi HernÃ¡ndez]]></title><description><![CDATA[Despite being so far from the pitch, and Xavi not having the best English. Robinson had a great time with free Heineken on tap.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heineken-gifts-aussie-fan-the-ultimate-uefa-champions-league-final-viewing-with-xavi-hernndez/</link><pubDate>Fri, 05 Jun 2026 01:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heineken-gifts-aussie-fan-the-ultimate-uefa-champions-league-final-viewing-with-xavi-hernndez/</guid></item><item><title><![CDATA[Victorian Department Of Education Celebrates The Role Kindergarten Plays In Development Via Fenton Stephens]]></title><description><![CDATA[We could benefit from another round of Kindergarten. Words are supposedly our strong point, not shapes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/victorian-department-of-education-celebrates-the-role-kindergarten-plays-in-development-via-fenton-stephens/</link><pubDate>Fri, 05 Jun 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/victorian-department-of-education-celebrates-the-role-kindergarten-plays-in-development-via-fenton-stephens/</guid></item><item><title><![CDATA[Department Of Health, Disability &amp; Ageing Appoints Think HQ For Bowel Cancer Campaign]]></title><description><![CDATA[Think HQ wins this important work for the Government.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/department-of-health-disability-amp-ageing-appoints-think-hq-for-bowel-cancer-campaign/</link><pubDate>Fri, 05 Jun 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/department-of-health-disability-amp-ageing-appoints-think-hq-for-bowel-cancer-campaign/</guid></item><item><title><![CDATA[Bastion Aotearoa Appoints Spark Foundryâ€™s Nicky Greville As Managing Partner, Media]]></title><description><![CDATA[Bastion lures Greville from Spark Foundry. Though the starting spot in the company lawn bowls team did sweeten the deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-aotearoa-appoints-spark-foundrys-nicky-greville-as-managing-partner-media/</link><pubDate>Fri, 05 Jun 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-aotearoa-appoints-spark-foundrys-nicky-greville-as-managing-partner-media/</guid></item><item><title><![CDATA[Equifax &amp; The Trade Desk Join Forces To Give Advertisers &lsquo;Sophisticated&rsquo; Audience Insights]]></title><description><![CDATA[Equifax Australia and The Trade Desk have partnered to enable advertisers to activate premium, finance-based audience segments from Equifax directly within TTD&rsquo;s platform. The partnership means brands can gain access to &ldquo;sophisticated targeting and insights&rdquo; covering more than 15 million consumers and 8.7 million unique households across Australia. By leveraging these unique geodemographic and financial [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</link><pubDate>Thu, 04 Jun 2026 05:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</guid></item><item><title><![CDATA[â€˜Women Make Things Happenâ€™: Scoundrel Director Selina Miles Opens Sydney Film Festival]]></title><description><![CDATA[Glitz and glamour aren't words you always associate with B&amp;T. But we battled through with our clammy hands to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</guid></item><item><title><![CDATA[Today The Brave: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[The hits keep coming from Today The Brave. And most of them at 140 bpm or higher.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[EssenceMediacom: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[EssenceMediacom's team is right in the pocket at the moment and has been putting on a virtuoso performance of late.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Coca-Cola Reviews $7.5B Global Media Account]]></title><description><![CDATA[$7.5 billion is a helluva lot of Coke. Take it from us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</link><pubDate>Thu, 04 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</guid></item><item><title><![CDATA[TV Ratings (3/6/2026): Tipping Point &amp; The Chase Hold Firm In Top Five]]></title><description><![CDATA[Game shows are dominating the ratings again. God we can't wait for the World Cup.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</link><pubDate>Thu, 04 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</guid></item><item><title><![CDATA[7-Eleven Launches In-House Agency To Tackle &lsquo;Tiers 2, 3 &amp; 4&rsquo; Work]]></title><description><![CDATA[7-Eleven launches new in-house agency. Hasn't promised to make any strides on the quality of the coffee however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</link><pubDate>Thu, 04 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</guid></item><item><title><![CDATA[â€˜Exhausting But Fantasticâ€™: Thinkerbellâ€™s Kathryn Furnari On The Agencyâ€™s Double Win At Cairns Crocodiles]]></title><description><![CDATA[Exhausting and fantastic.. we're sure many others in the industry can relate.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</link><pubDate>Thu, 04 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</guid></item><item><title><![CDATA[If PR Shapes Australiaâ€™s Stories, Why Doesnâ€™t Leadership Reflect Australia?]]></title><description><![CDATA[Heard it here first, leaders are going to start drinking VB and smoking winnie blues, whilst sporting some tight footy shorts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</guid></item><item><title><![CDATA[Courage Collective Reveals New Name &amp; Visual Identity Via The Open Arms]]></title><description><![CDATA[Great work for a good cause here from The Open Arms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</guid></item><item><title><![CDATA[Sound Story Acquires The Comms Department In Push To Expand Crisis &amp; Reputation Capabilities]]></title><description><![CDATA[Sound Story gets acquisitive as it snaps up The Comms Department.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</link><pubDate>Thu, 04 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Consumption]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Audience]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</guid></item><item><title><![CDATA[Emotive Promotes Sebastian Revell To CSO]]></title><description><![CDATA[Revell set to revel in new CSO role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</guid></item><item><title><![CDATA[Apple Takes Aim At Google In New â€˜Clingersâ€™ Privacy Campaign Via TBWA\Media Arts Lab]]></title><description><![CDATA[Apple dispenses with subtlety and nuance as it dresses the bad guys in chrome outfits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</link><pubDate>Thu, 04 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Brands Tap Into Manlyâ€™s â€˜Foz Ballâ€™ Movement]]></title><description><![CDATA[We are being told by our Northern Beaches correspondent that this is a big deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</link><pubDate>Thu, 04 Jun 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</guid></item><item><title><![CDATA[Indeed Launches â€˜Jobs Need Peopleâ€™ Campaign As AI Reshapes The Hiring Process Via 72andSunny]]></title><description><![CDATA[After AI's taken your job where better to turn than an AI-powered hiring platform, we ask?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</link><pubDate>Thu, 04 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</guid></item><item><title><![CDATA[â€˜Weâ€™ve All Entered A Rat Raceâ€™: StackAdapt Panel Urges AdTech Industry To Collaborate, Not Compete]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</guid></item><item><title><![CDATA[&lsquo;We&rsquo;ve All Entered A Rat Race&rsquo;: StackAdapt Panel Urges AdTech Industry To Stop Competing &amp; Start Collaborating]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</guid></item><item><title><![CDATA[â€˜Not The Role Of Platforms To Pay To Rescue Public-Interest Journalismâ€™: Meta Slams News Bargaining Incentive]]></title><description><![CDATA[Meta hits out at the News Bargaining Incentive. Which is hardly surprising.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</link><pubDate>Thu, 04 Jun 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</guid></item><item><title><![CDATA[â€˜You Convince Yourself It Wonâ€™t Be Youâ€™: Foxtelâ€™s Vicki Chen On The Women In Media Award Win She Never Saw Coming]]></title><description><![CDATA[For someone who has spent most of her career working behind the scenes, taking home the Tech Award at last year&rsquo;s Women in Media Awards was the last thing Foxtel Media&rsquo;s Vicki Chen expected on the night. In fact, the Foxtel Media executive had spent the entire evening convinced that if she won anything, it [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-convince-yourself-it-wont-be-you-foxtels-vicki-chen-on-the-women-in-media-award-win-she-never-saw-coming/</link><pubDate>Thu, 04 Jun 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-convince-yourself-it-wont-be-you-foxtels-vicki-chen-on-the-women-in-media-award-win-she-never-saw-coming/</guid></item><item><title><![CDATA[Beckham, Ronaldinho, Henry, Yamal &amp; Grimace Star In New Macca&rsquo;s World Cup Campaign]]></title><description><![CDATA[The game's greatest star in this new ad for Macca's. And Christian Pulisic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/beckham-ronaldinho-henry-yamal-amp-grimace-star-in-new-maccarsquos-world-cup-campaign/</link><pubDate>Thu, 04 Jun 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/beckham-ronaldinho-henry-yamal-amp-grimace-star-in-new-maccarsquos-world-cup-campaign/</guid></item><item><title><![CDATA[Majority Of Under 16s Still Using Banned Social Media, Parents Under â€˜Overwhelming Pressureâ€™]]></title><description><![CDATA[New research from Pureprofile has found most under-16s in Australia are still accessing social media platforms covered by the country&rsquo;s ban, despite public support for the policy sitting at 76 per cent. The study surveyed 1,025 parents, teachers and young Australians, and suggests enforcement has fallen heavily on families, with more than half of parents [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/majority-of-under-16s-still-using-banned-social-media-parents-under-overwhelming-pressure/</link><pubDate>Thu, 04 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/majority-of-under-16s-still-using-banned-social-media-parents-under-overwhelming-pressure/</guid></item><item><title><![CDATA[Melbourne Confidential: Fiona Forbes]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Fiona Forbes, chief executive of The Diggers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-fiona-forbes/</link><pubDate>Thu, 04 Jun 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-fiona-forbes/</guid></item><item><title><![CDATA[Horror Movies &amp; Polarising Baked Good &ndash; TikTok Trends In May]]></title><description><![CDATA[Find yourself short on water cooler chat topics with your gen Z colleagues? Draw inspiration from this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/horror-movies-amp-polarising-baked-good-ndash-tiktok-trends-in-may/</link><pubDate>Thu, 04 Jun 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/horror-movies-amp-polarising-baked-good-ndash-tiktok-trends-in-may/</guid></item><item><title><![CDATA[ARN Shoots For The World Cup With â€˜The Failed Footballerâ€™ Vodcast Hosted By Former Pro Olan Tekkers]]></title><description><![CDATA[Will the next instalment be hosted by one Christian Volpato we wonder.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-shoots-for-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</link><pubDate>Thu, 04 Jun 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-shoots-for-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</guid></item><item><title><![CDATA[ARN Scores On The World Cup With The Failed Footballer Vodcast Hosted By Former Pro Olan Tekkers]]></title><description><![CDATA[Unlike the Soceroos, who will be lucky to score in a single match. We hope this isn't the case however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-scores-on-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</link><pubDate>Thu, 04 Jun 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-scores-on-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</guid></item><item><title><![CDATA[Binance Takes Over Auckland In QMS Programmatic OOH First]]></title><description><![CDATA[QMS New Zealand has partnered with cryptocurrency platform Binance on what it says is a first-of-its-kind programmatic digital out-of-home (PrDOOH) campaign in the country, taking over its entire Auckland digital network with a live Bitcoin price feed. The campaign spans QMS&rsquo; Digital Auckland portfolio, including large-format billboards, street furniture and transit assets, and features a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-ooh-first/</link><pubDate>Thu, 04 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-ooh-first/</guid></item><item><title><![CDATA[Binance Takes Over Auckland In QMS Programmatic DOOH First]]></title><description><![CDATA[Binance goes big on PDOOH here. Almost as big as that rather clumsy acronym.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-dooh-first/</link><pubDate>Thu, 04 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-dooh-first/</guid></item><item><title><![CDATA[Capel Group Expands Its Global Agency Network]]></title><description><![CDATA[The group expands into Europe and Africa so the execs can have more "work" trips.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-its-global-agency-network/</link><pubDate>Thu, 04 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-its-global-agency-network/</guid></item><item><title><![CDATA[Capel Group Expands Global Agency Network]]></title><description><![CDATA[The Capel Group expands into Europe and Africa. Which is nowhere near as sinister as it sounds.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-global-agency-network/</link><pubDate>Thu, 04 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-global-agency-network/</guid></item><item><title><![CDATA[JOLT Promotes Tim Debenham To New National Sales Director Role]]></title><description><![CDATA[JOLT has promoted Victorian sales director Tim Debenham into the newly created role of national sales director, as the electric vehicle charging and digital out-of-home network continues its commercial expansion across Australia. The appointment will see Debenham take responsibility for JOLT&rsquo;s national sales function, overseeing revenue strategy and sales team development across the country, while [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jolt-promotes-tim-debenham-to-new-national-sales-director-role/</link><pubDate>Thu, 04 Jun 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jolt-promotes-tim-debenham-to-new-national-sales-director-role/</guid></item><item><title><![CDATA[Alpha Digital Founder Purchases Back The Agency From ASX-Listed XPON Technologies]]></title><description><![CDATA[What a steal! $776.29 won't even get you a avo toast in the East.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-purchases-back-the-agency-from-asx-listed-xpon-technologies/</link><pubDate>Thu, 04 Jun 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-purchases-back-the-agency-from-asx-listed-xpon-technologies/</guid></item><item><title><![CDATA[Alpha Digital Founder Buys Agency Back From ASX-Listed XPON Technologies]]></title><description><![CDATA[What a steal! $776.29 won't even get you a avo toast in the East.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-buys-agency-back-from-asx-listed-xpon-technologies/</link><pubDate>Thu, 04 Jun 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-buys-agency-back-from-asx-listed-xpon-technologies/</guid></item><item><title><![CDATA[Nespresso Launches An Endless Morning World Via Emotive]]></title><description><![CDATA[The work is the first major campaign since Emotive&#700;s appointment to the Nespresso Australia account following a competitive pitch. Nespresso Australia has launched the Vertuo Morning World, an immersive experience created and produced by Emotive. The activation transforms the Nespresso Lab on Pitt Street into an &ldquo;endless morning world&rdquo;, inspired by Nespresso&rsquo;s new &lsquo;What Else?&rsquo; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nespresso-launches-an-endless-morning-world-via-emotive/</link><pubDate>Thu, 04 Jun 2026 00:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nespresso-launches-an-endless-morning-world-via-emotive/</guid></item><item><title><![CDATA[Unilever Appoints Ikeaâ€™s Kirsten Hasler As CMO]]></title><description><![CDATA[Unilever appoints flat pack champion Kirsten Hasler.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unilever-appoints-ikeas-kirsten-hasler-as-cmo/</link><pubDate>Wed, 03 Jun 2026 08:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unilever-appoints-ikeas-kirsten-hasler-as-cmo/</guid></item><item><title><![CDATA[Publicis Australia: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Publicis Australia Team PROFILE Agency Type Creative Ownership Publicis Groupe tagline Create Change LEADERSHIP TEAM&#8203; Simone Waugh Managing director Ryan Petie Executive creative director Simon Murphy Chief strategy officer James Ansell Executive director digital and social Jude Johannesen General manager Michelle Sakzewski chief client partner Natalie Mitchell Executive producer Key Stats Offices Brisbane, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-australia-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 03 Jun 2026 05:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-australia-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Innocean: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[It's all zig-a-zig-ah these days at Innocean as it spices up the industry.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/innocean-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 03 Jun 2026 05:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/innocean-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Aussies Watching World Cup At Work Could Be â€˜Huge Winâ€™ For Advertisers, Including Coca-Cola]]></title><description><![CDATA[Sadly, we're not predicting many huge wins for the Socceroos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussies-watching-world-cup-at-work-could-be-huge-win-for-advertisers-including-coca-cola/</link><pubDate>Wed, 03 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussies-watching-world-cup-at-work-could-be-huge-win-for-advertisers-including-coca-cola/</guid></item><item><title><![CDATA[NRL Rights War Heats Up As Broadcasters Battle For Control Of The Game]]></title><description><![CDATA[Stuff the State of Origin, this off-field battle is way juicier.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nrl-rights-war-heats-up-as-broadcasters-battle-for-control-of-the-game/</link><pubDate>Wed, 03 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nrl-rights-war-heats-up-as-broadcasters-battle-for-control-of-the-game/</guid></item><item><title><![CDATA[TV Ratings (2/6/2026): My Reno Rules Crowns Winners As Game Shows Dominate Tuesday Night]]></title><description><![CDATA[Mitch and Shaz were the big winners on My Reno Rules. That's Mitch on the left and Shaz on the right, if you were wondering.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-262026-my-reno-rules-crowns-winners-as-game-shows-dominate-tuesday-night/</link><pubDate>Wed, 03 Jun 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-262026-my-reno-rules-crowns-winners-as-game-shows-dominate-tuesday-night/</guid></item><item><title><![CDATA[Brands &lsquo;Pressured&rsquo; Into Lifting Retail Media Spend Despite Lack Of &lsquo;Trust&rsquo; &amp; &lsquo;Effectiveness&rsquo;]]></title><description><![CDATA[We were similarly pressured into smoking as an adolescent. And we're not sold on its effectiveness, either.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brands-lsquopressuredrsquo-into-lifting-retail-media-spend-despite-lack-of-lsquotrustrsquo-amp-lsquoeffectivenessrsquo/</link><pubDate>Wed, 03 Jun 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brands-lsquopressuredrsquo-into-lifting-retail-media-spend-despite-lack-of-lsquotrustrsquo-amp-lsquoeffectivenessrsquo/</guid></item><item><title><![CDATA[Who Needs A Holding Company? Meet B&amp;T&rsquo;s Best Of The Best Indie Creative Agency Leaders]]></title><description><![CDATA[Who controls the thermostats in the hottest of the hot shops? Find out here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-needs-a-holding-company-meet-bamptrsquos-best-of-the-best-indie-creative-agency-leaders/</link><pubDate>Wed, 03 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-needs-a-holding-company-meet-bamptrsquos-best-of-the-best-indie-creative-agency-leaders/</guid></item><item><title><![CDATA[â€˜Missing Outâ€™: Does The Nighttime Economy Provide An Untapped Opportunity For Brands?]]></title><description><![CDATA[Advertising to the nighttime economy could have significant benefits, it seems. If the audience can remember it, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/missing-out-does-the-nighttime-economy-provide-an-untapped-opportunity-for-brands/</link><pubDate>Wed, 03 Jun 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/missing-out-does-the-nighttime-economy-provide-an-untapped-opportunity-for-brands/</guid></item><item><title><![CDATA[â€˜Controversial CEOâ€™: OpenAI Enters The Top 20 Most Distrusted Brands]]></title><description><![CDATA[OpenAI falls foul of its "controversial CEO" in this Roy Morgan ranking. Unlike most other companies around the world.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/controversial-ceo-openai-enters-the-top-20-most-distrusted-brands/</link><pubDate>Wed, 03 Jun 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/controversial-ceo-openai-enters-the-top-20-most-distrusted-brands/</guid></item><item><title><![CDATA[â€˜Second To Noneâ€™: Akceloâ€™s Peter Collins Lauds The Details In Its Cairns Crocodiles Award-Winning Campaign]]></title><description><![CDATA[The devil's in the detail, they say. Or, in this instance, the Crocodile.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/second-to-none-akcelos-peter-collins-lauds-the-details-in-its-cairns-crocodiles-award-winning-campaign/</link><pubDate>Wed, 03 Jun 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/second-to-none-akcelos-peter-collins-lauds-the-details-in-its-cairns-crocodiles-award-winning-campaign/</guid></item><item><title><![CDATA[ADIA Opens Entries For 2026 â€˜Research Got Talentâ€™ Competition]]></title><description><![CDATA[NGOs in crisis? Don't worry, a 20-something with a survey is on the way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adia-opens-entries-for-2026-research-got-talent-competition/</link><pubDate>Wed, 03 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adia-opens-entries-for-2026-research-got-talent-competition/</guid></item><item><title><![CDATA[&lsquo;Highly Unprincipled &amp; Coercive&rsquo;: Big Tech Lashes News Bargaining Incentive]]></title><description><![CDATA[Won't somebody think of the global tech platforms?!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquohighly-unprincipled-amp-coerciversquo-big-tech-lashes-news-bargaining-incentive/</link><pubDate>Wed, 03 Jun 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquohighly-unprincipled-amp-coerciversquo-big-tech-lashes-news-bargaining-incentive/</guid></item><item><title><![CDATA[Nine Introduces Ad-Supported Tier On Stan]]></title><description><![CDATA[Stan launches a new ad-supported tier. Which is good news for your wallet. And perhaps your clients' bank balance.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-introduces-ad-supported-tier-on-stan/</link><pubDate>Wed, 03 Jun 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-introduces-ad-supported-tier-on-stan/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: Blundstone Marketing Boss Steps Deeper Into Global Growth]]></title><description><![CDATA[Australia's steelcaps are taking over the world, one step at a time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-blundstone-marketing-boss-steps-deeper-into-global-growth/</link><pubDate>Wed, 03 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-blundstone-marketing-boss-steps-deeper-into-global-growth/</guid></item><item><title><![CDATA[Ex-72andSunny CCO Wez Hawes Joins Creative-Led Agency OUTSIDE IN As Creative Partner]]></title><description><![CDATA[Hawes joins OUTSIDE IN. But only after putting his jumper on the right way round for this press photo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-cco-wez-hawes-joins-creative-led-agency-outside-in-as-creative-partner/</link><pubDate>Wed, 03 Jun 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-cco-wez-hawes-joins-creative-led-agency-outside-in-as-creative-partner/</guid></item><item><title><![CDATA[UNICEF Launches Sleep Aid To Raise Money For Children In Need Via Grey Finland]]></title><description><![CDATA[Have you been sleeping on your requirements for social good? Consider this a godsend.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-sleep-aid-to-raise-money-for-children-in-need-via-grey-finland/</link><pubDate>Wed, 03 Jun 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-sleep-aid-to-raise-money-for-children-in-need-via-grey-finland/</guid></item><item><title><![CDATA[AI Is Being Used By 77% Of The Population, ChatGPT Dominates Market Share]]></title><description><![CDATA[More than three quarters of you are using AI. Though how many of you are using it for relationship advice is unclear.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-is-being-used-by-77-of-the-population-chatgpt-dominates-market-share/</link><pubDate>Wed, 03 Jun 2026 01:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-is-being-used-by-77-of-the-population-chatgpt-dominates-market-share/</guid></item><item><title><![CDATA[Woolies, Rinehart &amp; Toyota Back News Australia&rsquo;s Bush Summit, Albo To Attend]]></title><description><![CDATA[News' Bush Summit always proves a draw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/woolies-rinehart-amp-toyota-back-news-australiarsquos-bush-summit-albo-to-attend/</link><pubDate>Wed, 03 Jun 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/woolies-rinehart-amp-toyota-back-news-australiarsquos-bush-summit-albo-to-attend/</guid></item><item><title><![CDATA[Tapt Media Launches Long-Form Conversation Podcast â€˜Fascinated With Jacqui Felgateâ€™]]></title><description><![CDATA[Fascinated by conversations? This podcast is for you. Find chats rather tedious? Perhaps explore other media, frankly.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tapt-media-launches-long-form-conversation-podcast-fascinated-with-jacqui-felgate/</link><pubDate>Wed, 03 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tapt-media-launches-long-form-conversation-podcast-fascinated-with-jacqui-felgate/</guid></item><item><title><![CDATA[2degrees Rebrands To &lsquo;2deVries&rsquo; After Auckland FC A-League Win Via TBWA &amp; Eleven PR]]></title><description><![CDATA[B&amp;T breaks out our tame Kiwi reporter to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/2degrees-rebrands-to-lsquo2devriesrsquo-after-auckland-fc-a-league-win-via-tbwa-amp-eleven-pr/</link><pubDate>Wed, 03 Jun 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/2degrees-rebrands-to-lsquo2devriesrsquo-after-auckland-fc-a-league-win-via-tbwa-amp-eleven-pr/</guid></item><item><title><![CDATA[Former Clemenger BBDO, DDB &amp; TBWA Exec Tackles Marketing&rsquo;s Briefing Problem With AI Platform]]></title><description><![CDATA[It's more time at Ryan's Bar and less time spent on bad briefs thanks to Deece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-clemenger-bbdo-ddb-amp-tbwa-exec-tackles-marketingrsquos-briefing-problem-with-ai-platform/</link><pubDate>Wed, 03 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-clemenger-bbdo-ddb-amp-tbwa-exec-tackles-marketingrsquos-briefing-problem-with-ai-platform/</guid></item><item><title><![CDATA[Dirt Creates Digital Place â€˜Baceâ€™ For Fitness YouTuber Move With Nicole]]></title><description><![CDATA[We must confess that 'Move With Nicole' had passed us by at B&amp;T. But look, we're slightly jealous of her lifestyle.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dirt-creates-digital-place-bace-for-fitness-youtuber-move-with-nicole/</link><pubDate>Wed, 03 Jun 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dirt-creates-digital-place-bace-for-fitness-youtuber-move-with-nicole/</guid></item><item><title><![CDATA[Kantar Launches Creator Content Effectiveness Framework]]></title><description><![CDATA[Will knowing the ROI of a TikTok dance help you sleep at night? Consider this an excellent sedative.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kantar-launches-creator-content-effectiveness-framework/</link><pubDate>Wed, 03 Jun 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kantar-launches-creator-content-effectiveness-framework/</guid></item><item><title><![CDATA[Bastion &amp; Social Protect Launch Brand Safety Platform For Marketers]]></title><description><![CDATA[Here comes a new brand safety platform. Can't account for kiss cams at Coldplay concerts, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-amp-social-protect-launch-brand-safety-platform-for-marketers/</link><pubDate>Wed, 03 Jun 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-amp-social-protect-launch-brand-safety-platform-for-marketers/</guid></item><item><title><![CDATA[Indie Content &amp; Creative Agency Weld Stories Expands Team With 3 Hires]]></title><description><![CDATA[Founder Shannon O'Meara must think the Weld of them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indie-content-amp-creative-agency-weld-stories-expands-team-with-3-hires/</link><pubDate>Wed, 03 Jun 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indie-content-amp-creative-agency-weld-stories-expands-team-with-3-hires/</guid></item><item><title><![CDATA[Youâ€™ll Be Amazed How Many People Care About You]]></title><description><![CDATA[Mark Coad is the latest columnist in the powerful Keep Talking series on mental health.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youll-be-amazed-how-many-people-care-about-you/</link><pubDate>Wed, 03 Jun 2026 00:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youll-be-amazed-how-many-people-care-about-you/</guid></item><item><title><![CDATA[Tabcorp Backs Dentsu To Handle Media Agency Duties]]></title><description><![CDATA[After toying with some same game multis, Tabcorp bets on Dentsu for its media account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tabcorp-backs-dentsu-to-handle-media-agency-duties/</link><pubDate>Tue, 02 Jun 2026 06:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tabcorp-backs-dentsu-to-handle-media-agency-duties/</guid></item><item><title><![CDATA[&lsquo;My Kids Look Up To Them&rsquo;: The Nikua Brothers&rsquo; Bros &amp; Cons Signs With BlakCast]]></title><description><![CDATA[If you're looking for a bit of inspiration this Tuesday afternoon, look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomy-kids-look-up-to-themrsquo-the-nikua-brothersrsquo-bros-amp-cons-signs-with-blakcast/</link><pubDate>Tue, 02 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomy-kids-look-up-to-themrsquo-the-nikua-brothersrsquo-bros-amp-cons-signs-with-blakcast/</guid></item><item><title><![CDATA[IKEA Marks Swedenâ€™s Sunniest Square Metre With Granite Chairs On Gotland]]></title><description><![CDATA[IKEA finds Sweden's sunniest square metre. A feat that would prove next to impossible in Melbourne.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ikea-marks-swedens-sunniest-square-metre-with-granite-chairs-on-gotland/</link><pubDate>Tue, 02 Jun 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ikea-marks-swedens-sunniest-square-metre-with-granite-chairs-on-gotland/</guid></item><item><title><![CDATA[TerryWhite Chemmart Doubles In-Pharmacy Digital Screen Network]]></title><description><![CDATA[Need to reach the sickly with your marcomms? Look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/terrywhite-chemmart-doubles-in-pharmacy-digital-screen-network/</link><pubDate>Tue, 02 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/terrywhite-chemmart-doubles-in-pharmacy-digital-screen-network/</guid></item><item><title><![CDATA[Yahoo DSP Adds SBS To Its Backstage Publisher Network]]></title><description><![CDATA[It's great news for fans of Sex, Soccer and Before alike as SBS joins Yahoo Backstage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-adds-sbs-to-its-backstage-publisher-network/</link><pubDate>Tue, 02 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-adds-sbs-to-its-backstage-publisher-network/</guid></item><item><title><![CDATA[Hatched Media: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Hatched goes all Daft Punk here. But sadly Mike Wilson hasn't gone in for one of the French duo's natty helmets.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hatched-media-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 02 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hatched-media-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[BMF: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[BMF hit the high notes in 2025. Though declines to answer B&amp;T's comments about Tupac beef.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bmf-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 02 Jun 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bmf-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[The Best Newsjacks Are Built Before The News Breaks]]></title><description><![CDATA[Reactive PR is just planning with a poker face.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-best-newsjacks-are-built-before-the-news-breaks/</link><pubDate>Tue, 02 Jun 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-best-newsjacks-are-built-before-the-news-breaks/</guid></item><item><title><![CDATA[McDonaldâ€™s Launches â€˜You Know Whereâ€™ Campaign Via Akcelo]]></title><description><![CDATA[Macca's jettisons its logo for latest work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mcdonalds-launches-you-know-where-campaign-via-akcelo/</link><pubDate>Tue, 02 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mcdonalds-launches-you-know-where-campaign-via-akcelo/</guid></item><item><title><![CDATA[TV Ratings (1/6/2026): Game Shows Shrug Off Nineâ€™s New Shark!]]></title><description><![CDATA[Will Shark! sink or swim?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-162026-game-shows-shrug-off-nines-new-shark/</link><pubDate>Tue, 02 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-162026-game-shows-shrug-off-nines-new-shark/</guid></item><item><title><![CDATA[Mother&rsquo;s Day, Michael &amp; Prada 2 Break May&rsquo;s Cinema Box Office Records]]></title><description><![CDATA[Fashion ad dressed as movie dominates the box office. So perhaps we aren't all done for?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/motherrsquos-day-michael-amp-prada-2-break-mayrsquos-cinema-box-office-records/</link><pubDate>Tue, 02 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/motherrsquos-day-michael-amp-prada-2-break-mayrsquos-cinema-box-office-records/</guid></item><item><title><![CDATA[LinkedIn &amp; YouTube Dominate AI Model Citations]]></title><description><![CDATA[When half of LinkedIn posts are written by AI, is it surprising the chatbots are in love with their own works?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/linkedin-amp-youtube-dominate-ai-model-citations/</link><pubDate>Tue, 02 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/linkedin-amp-youtube-dominate-ai-model-citations/</guid></item><item><title><![CDATA[Fast 10: Matt Houltham On What Actually Keeps Clients Happy]]></title><description><![CDATA[Starcom boss reveals key to client happiness. And it isn't free tickets to sporting fixtures (though they don't hurt).]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-matt-houltham-on-what-actually-keeps-clients-happy/</link><pubDate>Tue, 02 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-matt-houltham-on-what-actually-keeps-clients-happy/</guid></item><item><title><![CDATA[Mad Reality Check: The â€˜Juiced-Upâ€™ Lemmings Era]]></title><description><![CDATA[If we're all juiced-up Lemmings, does that prove we're in a simulation?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-the-juiced-up-lemmings-era/</link><pubDate>Tue, 02 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-the-juiced-up-lemmings-era/</guid></item><item><title><![CDATA[You Can Judge B&amp;T&rsquo;s Industry-Leading Slate Of Awards!]]></title><description><![CDATA[That's right: you can put your knowledge to use in our awards! Not to say you don't already in your day job, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-can-judge-bamptrsquos-industry-leading-slate-of-awards/</link><pubDate>Tue, 02 Jun 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-can-judge-bamptrsquos-industry-leading-slate-of-awards/</guid></item><item><title><![CDATA[Lego Taps Jason Momoa For New Global Campaign Via Chaos x Magic]]></title><description><![CDATA[Lego launches a new campaign with Jason Momoa. And if that doesn't make this story worth a click, we don't know what would.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lego-taps-jason-momoa-for-new-global-campaign-via-chaos-x-magic/</link><pubDate>Tue, 02 Jun 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lego-taps-jason-momoa-for-new-global-campaign-via-chaos-x-magic/</guid></item><item><title><![CDATA[â€˜Incredibly Difficult To Say Goodbyeâ€™: Ogilvy Group Creative Director Andrew Hankin Departs After 26 Years]]></title><description><![CDATA[Hankin departs Ogilvy after 26 years. B&amp;T hears the agency's change from Yorkshire to Tetley Tea was the final straw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/incredibly-difficult-to-say-goodbye-ogilvy-group-creative-director-andrew-hankin-departs-after-26-years/</link><pubDate>Tue, 02 Jun 2026 03:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/incredibly-difficult-to-say-goodbye-ogilvy-group-creative-director-andrew-hankin-departs-after-26-years/</guid></item><item><title><![CDATA[SMI: Cinema Reports 17.6% Growth In Softer Market]]></title><description><![CDATA[Cinema continues to be the ad market's star performer. Remarkable when you consider the quality of some films in recent months.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smi-cinema-reports-176-growth-in-softer-market/</link><pubDate>Tue, 02 Jun 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smi-cinema-reports-176-growth-in-softer-market/</guid></item><item><title><![CDATA[CommBank Appoints Howatson+Company As New Creative AgencyÂ ]]></title><description><![CDATA[Howie gets his new yellow card out for a mega round the Cricketer's Arms tonight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/commbank-appoints-howatsoncompany-as-new-creative-agency/</link><pubDate>Tue, 02 Jun 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/commbank-appoints-howatsoncompany-as-new-creative-agency/</guid></item><item><title><![CDATA[Specsavers Returns To The Bay With New Set Of â€˜Mini Soapsâ€™]]></title><description><![CDATA[Home and Away renews Specsavers deal. And we could all do with some rose-tinted specs in Sydney given the current weather.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-returns-to-the-bay-with-new-set-of-mini-soaps/</link><pubDate>Tue, 02 Jun 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-returns-to-the-bay-with-new-set-of-mini-soaps/</guid></item><item><title><![CDATA[Claude Parent Anthropic Plans To Go Public]]></title><description><![CDATA[Anthropic set for an IPO. As B&amp;T wonders how the price of tulip bulbs is going.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/claude-parent-anthropic-plans-to-go-public/</link><pubDate>Tue, 02 Jun 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/claude-parent-anthropic-plans-to-go-public/</guid></item><item><title><![CDATA[Half Of Digital Ad Roles Looking For 6 Years Experience, Entry Level Vacancies Only 1%: IAB Australia]]></title><description><![CDATA[The nation's matcha purveyors tremble as entry-level jobs start to be squeezed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/half-of-digital-ad-roles-looking-for-6-years-experience-entry-level-vacancies-only-1-iab-australia/</link><pubDate>Tue, 02 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/half-of-digital-ad-roles-looking-for-6-years-experience-entry-level-vacancies-only-1-iab-australia/</guid></item><item><title><![CDATA[Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell]]></title><description><![CDATA[If there's one Jetstar flight you wouldn't mind being late, it's this one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jetstar-celebrates-22nd-bday-with-shannon-noll-lookalike-flight-via-thinkerbell/</link><pubDate>Tue, 02 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jetstar-celebrates-22nd-bday-with-shannon-noll-lookalike-flight-via-thinkerbell/</guid></item><item><title><![CDATA[Barwon Coast Unveils &lsquo;Who Dares, Winters&rsquo; To Entice Melburnians To Hit The Coast Via GOOD&amp;PROPER]]></title><description><![CDATA[Forget Euro summer. This year, it's all about caravanning on the Bellarine Peninsula.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/barwon-coast-unveils-lsquowho-dares-wintersrsquo-to-entice-melburnians-to-hit-the-coast-via-goodampproper/</link><pubDate>Tue, 02 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/barwon-coast-unveils-lsquowho-dares-wintersrsquo-to-entice-melburnians-to-hit-the-coast-via-goodampproper/</guid></item><item><title><![CDATA[Baiada Taps Omnicom Oceania For Full-Service Partnership]]></title><description><![CDATA[Omnicom proves the pick of the brood as rivals left spitting feathers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/baiada-taps-omnicom-oceania-for-full-service-partnership/</link><pubDate>Tue, 02 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/baiada-taps-omnicom-oceania-for-full-service-partnership/</guid></item><item><title><![CDATA[â€˜Lead With The Carrot, Not The Stickâ€™: UN Foundationâ€™s David Ohana On Turning Global Challenges Into Human Stories]]></title><description><![CDATA[We've often wondered why carrots get so much love when other root vegetables would do just as fine a job.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lead-with-the-carrot-not-the-stick-un-foundations-david-ohana-on-turning-global-challenges-into-human-stories/</link><pubDate>Tue, 02 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lead-with-the-carrot-not-the-stick-un-foundations-david-ohana-on-turning-global-challenges-into-human-stories/</guid></item><item><title><![CDATA[Allianz Shows Off Its Caring Experience With â€˜Worth It When It Matters Mostâ€™ Via Howatson+Company]]></title><description><![CDATA[Avril Lavigne seethes as she's snubbed for latest Allianz campaign.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/allianz-shows-off-its-caring-experience-with-worth-it-when-it-matters-most-via-howatsoncompany/</link><pubDate>Tue, 02 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/allianz-shows-off-its-caring-experience-with-worth-it-when-it-matters-most-via-howatsoncompany/</guid></item><item><title><![CDATA[Bastion: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[It was full steam ahead for Bastion in 2025 thanks to its nutritious Kellogg's breakfast.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 01 Jun 2026 05:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Speed: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[After toying with 140 BPM, Speed settles down for a more palatable 124.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/speed-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 01 Jun 2026 05:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/speed-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[B&amp;T Reveals Inaugural Agency Scorecards Advisory Panel]]></title><description><![CDATA[Need to get 10 marketing consultants in a room? All it takes is low-to-mid tier sandwiches &amp; promise a beer with Sparrow after.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bampt-reveals-inaugural-agency-scorecards-advisory-panel/</link><pubDate>Mon, 01 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bampt-reveals-inaugural-agency-scorecards-advisory-panel/</guid></item><item><title><![CDATA[Weekend Ratings (29-31/5/2026): Nineâ€™s Shark! Snaps Up 1.6 Million Viewers On TV Debut]]></title><description><![CDATA[Much to the delight of Nine's lawyers, everyone made it out of the cages safe-and-sound.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-29-3152026-nines-shark-snaps-up-16-million-viewers-on-tv-debut/</link><pubDate>Mon, 01 Jun 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-29-3152026-nines-shark-snaps-up-16-million-viewers-on-tv-debut/</guid></item><item><title><![CDATA[&lsquo;Just Can&rsquo;t Get That From AI&rsquo;: Tourism NT &amp; Going North Warn Marketers Of &lsquo;Artificial Polish&rsquo; In Campaigns]]></title><description><![CDATA[Real people like to see real people in ads and films. Quelle surprise!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquojust-canrsquot-get-that-from-airsquo-tourism-nt-amp-going-north-warn-marketers-of-lsquoartificial-polishrsquo-in-campaigns/</link><pubDate>Mon, 01 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquojust-canrsquot-get-that-from-airsquo-tourism-nt-amp-going-north-warn-marketers-of-lsquoartificial-polishrsquo-in-campaigns/</guid></item><item><title><![CDATA[Netflix Ships 92% Of Aussie-Made Revenue Abroad]]></title><description><![CDATA[Netflix's revenue shuffling catches the eye. As B&amp;T promises that this year, for real this time, we'll do our tax on time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-ships-92-of-aussie-made-revenue-abroad/</link><pubDate>Mon, 01 Jun 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-ships-92-of-aussie-made-revenue-abroad/</guid></item><item><title><![CDATA[McDonald&rsquo;s, Hyundai &amp; More Sponsor SBS FIFA World Cup 2026 Broadcast]]></title><description><![CDATA[Australia's legion of newfound Arsenal fans will surely enjoy watching Eberechi Eze balls up another penalty in the coming weeks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-hyundai-amp-more-sponsor-sbs-fifa-world-cup-2026-broadcast/</link><pubDate>Mon, 01 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-hyundai-amp-more-sponsor-sbs-fifa-world-cup-2026-broadcast/</guid></item><item><title><![CDATA[IPREX Appoints InsideOut PR CEO Nicole Reaney As APAC President]]></title><description><![CDATA[Nicole Reaney decides she's well and truly given up on her social life by taking second job.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iprex-appoints-insideout-pr-ceo-nicole-reaney-as-apac-president/</link><pubDate>Mon, 01 Jun 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iprex-appoints-insideout-pr-ceo-nicole-reaney-as-apac-president/</guid></item><item><title><![CDATA[Mindshare Wins Asahi Media Pitch]]></title><description><![CDATA[What better way to celebrate than with an Asahi or two?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mindshare-wins-asahi-media-pitch/</link><pubDate>Mon, 01 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mindshare-wins-asahi-media-pitch/</guid></item><item><title><![CDATA[Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios &amp; NBCUniversal]]></title><description><![CDATA[We bet Samsung TV Plus users are just over the moon with Law &amp; Order being added into the fold.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsung-tv-plus-australia-rolls-out-content-partnerships-with-bbc-studios-amp-nbcuniversal/</link><pubDate>Mon, 01 Jun 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsung-tv-plus-australia-rolls-out-content-partnerships-with-bbc-studios-amp-nbcuniversal/</guid></item><item><title><![CDATA[Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne]]></title><description><![CDATA[Green returns to ARN to head its Melbourne sales. And maintains she's never heard of a Kyle or Jackie, for that matter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-meta-exec-melissa-verner-green-returns-to-arn-as-director-of-sales-melbourne/</link><pubDate>Mon, 01 Jun 2026 03:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-meta-exec-melissa-verner-green-returns-to-arn-as-director-of-sales-melbourne/</guid></item><item><title><![CDATA[Special PR NZ Appoints Jessica Allison As Auckland GM]]></title><description><![CDATA[There must be something Special about Allison... if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/special-pr-nz-appoints-jessica-allison-as-auckland-gm/</link><pubDate>Mon, 01 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/special-pr-nz-appoints-jessica-allison-as-auckland-gm/</guid></item><item><title><![CDATA[Times News Group Revives Country Newspapers]]></title><description><![CDATA[We love to see papers coming back from the dead. And here we get three at once. O frabjous day!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/times-news-group-revives-country-newspapers/</link><pubDate>Mon, 01 Jun 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/times-news-group-revives-country-newspapers/</guid></item><item><title><![CDATA[Sharks, Ninjas, Oreos &amp; Queensland All Star In May&rsquo;s New Business Winners]]></title><description><![CDATA[Consider this a handy guide to who's shouting hot toddies as we enter winter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharks-ninjas-oreos-amp-queensland-all-star-in-mayrsquos-new-business-winners/</link><pubDate>Mon, 01 Jun 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharks-ninjas-oreos-amp-queensland-all-star-in-mayrsquos-new-business-winners/</guid></item><item><title><![CDATA[New Publication The Fourth Wall Launches In Australia, Covering Theatre, Live Music &amp; Performing Arts]]></title><description><![CDATA[It's great news for fans of wire-framed glasses and berets as The Fourth Wall launches.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/new-publication-the-fourth-wall-launches-in-australia-covering-theatre-live-music-amp-performing-arts/</link><pubDate>Mon, 01 Jun 2026 02:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/new-publication-the-fourth-wall-launches-in-australia-covering-theatre-live-music-amp-performing-arts/</guid></item><item><title><![CDATA[â€˜Strengthens Communityâ€™: VAST Billboards Support Kiwi Artists During NZ Music Month]]></title><description><![CDATA[Great work from VAST Billboards here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/strengthens-community-vast-billboards-support-kiwi-artists-during-nz-music-month/</link><pubDate>Mon, 01 Jun 2026 02:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/strengthens-community-vast-billboards-support-kiwi-artists-during-nz-music-month/</guid></item><item><title><![CDATA[Canadian Club Continues â€˜Over Beer?â€™ Platform By Calling Beer Drinkers â€˜Liar Liars Pants On Fireâ€™ Via Droga5]]></title><description><![CDATA[Beer might not be the king of Winter. But at least it's keeping our pants warm.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/canadian-club-continues-over-beer-platform-by-calling-beer-drinkers-liar-liars-pants-on-fire-via-droga5/</link><pubDate>Mon, 01 Jun 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/canadian-club-continues-over-beer-platform-by-calling-beer-drinkers-liar-liars-pants-on-fire-via-droga5/</guid></item><item><title><![CDATA[Zendesk Taps Tifenn Dano Kwan For CMO Role]]></title><description><![CDATA[Dano Kwan to put her Headspace subscription to use with new role at Zendesk.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zendesk-taps-tifenn-dano-kwan-for-cmo-role/</link><pubDate>Mon, 01 Jun 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zendesk-taps-tifenn-dano-kwan-for-cmo-role/</guid></item><item><title><![CDATA[What Can Creatives Learn From The Blair Witch Project?]]></title><description><![CDATA[There's plenty creatives can learn from the Blair Witch Project. Most notably how to hold a camera straight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-can-creatives-learn-from-the-blair-witch-project/</link><pubDate>Mon, 01 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-can-creatives-learn-from-the-blair-witch-project/</guid></item><item><title><![CDATA[Signed, Sealed &amp; Delivered: Australia Post Confirms Accenture Song As Media AOR]]></title><description><![CDATA[As you read some three months ago in B&amp;T, Accenture Song wins Aus Post's media. We're not saying anything about late deliveries.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/signed-sealed-amp-delivered-australia-post-confirms-accenture-song-as-media-aor/</link><pubDate>Mon, 01 Jun 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/signed-sealed-amp-delivered-australia-post-confirms-accenture-song-as-media-aor/</guid></item><item><title><![CDATA[Nine.com.au Relaunches Due To &lsquo;Changing Needs&rsquo; Of Readers &amp; Advertisers]]></title><description><![CDATA[If we know one thing at B&amp;T, it's that the needs of the advertiser trumps all.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ninecomau-relaunches-due-to-lsquochanging-needsrsquo-of-readers-amp-advertisers/</link><pubDate>Mon, 01 Jun 2026 01:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ninecomau-relaunches-due-to-lsquochanging-needsrsquo-of-readers-amp-advertisers/</guid></item><item><title><![CDATA[&lsquo;We Worked All Night&rsquo;: VML&rsquo;s Shilpi Dey &amp; Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win]]></title><description><![CDATA[Dey and Thakkar flew in from India for Cairns Hatchlings. And went back with a trophy! Plus a newfound love for XXXX Gold.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowe-worked-all-nightrsquo-vmlrsquos-shilpi-dey-amp-raj-thakkar-reveal-effort-behind-cairns-hatchlings-audio-win/</link><pubDate>Mon, 01 Jun 2026 00:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowe-worked-all-nightrsquo-vmlrsquos-shilpi-dey-amp-raj-thakkar-reveal-effort-behind-cairns-hatchlings-audio-win/</guid></item><item><title><![CDATA[Tourism Central Australia Launches â€˜Head For The Heartâ€™ Platform Via Showpony]]></title><description><![CDATA[Tourism Central Australia puts itself on show. And doesn't it look good.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tourism-central-australia-launches-head-for-the-heart-platform-via-showpony/</link><pubDate>Fri, 29 May 2026 04:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tourism-central-australia-launches-head-for-the-heart-platform-via-showpony/</guid></item><item><title><![CDATA[Reuters Executive Editor To Head News &amp; Current Affairs At The ABC]]></title><description><![CDATA[Robinson set to feel right at home with Sydney's inclement weather reminding us of London.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reuters-executive-editor-to-head-news-amp-current-affairs-at-the-abc/</link><pubDate>Fri, 29 May 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reuters-executive-editor-to-head-news-amp-current-affairs-at-the-abc/</guid></item><item><title><![CDATA[Intuit Mailchimp Launches Analytics AI To Streamline Marketing Data]]></title><description><![CDATA[Mailchimp gets some new analytics tools. Though we fail to see how it will improve on our 750% click rate.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/intuit-mailchimp-launches-analytics-ai-to-streamline-marketing-data/</link><pubDate>Fri, 29 May 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/intuit-mailchimp-launches-analytics-ai-to-streamline-marketing-data/</guid></item><item><title><![CDATA[&lsquo;Make Them Pause&rsquo;: Sophie &amp; Sophie From Saatchi &amp; Saatchi Opine On The Need For Unbridled Creativity In OOH]]></title><description><![CDATA[Saatchi &amp; Saatchi's Sophie &amp; Sophie reflect on their win. And the vast number of emails they receive for each other.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomake-them-pausersquo-sophie-amp-sophie-from-saatchi-amp-saatchi-opine-on-the-need-for-unbridled-creativity-in-ooh/</link><pubDate>Fri, 29 May 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomake-them-pausersquo-sophie-amp-sophie-from-saatchi-amp-saatchi-opine-on-the-need-for-unbridled-creativity-in-ooh/</guid></item><item><title><![CDATA[TV Ratings (28/5/2026): Blues Clean Sweep Proves Winning Formula For Nine]]></title><description><![CDATA[Where's your QLD spirit now?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2852026-blues-clean-sweep-proves-winning-formula-for-nine/</link><pubDate>Fri, 29 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2852026-blues-clean-sweep-proves-winning-formula-for-nine/</guid></item><item><title><![CDATA[Consumers Crave &lsquo;Real Creators &amp; Real Experiences&rsquo; But When Will Budgets Follow Suit?]]></title><description><![CDATA[Consumers are craving reality. And not in a MAFS or Big Brother way, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/consumers-crave-lsquoreal-creators-amp-real-experiencesrsquo-but-when-will-budgets-follow-suit/</link><pubDate>Fri, 29 May 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/consumers-crave-lsquoreal-creators-amp-real-experiencesrsquo-but-when-will-budgets-follow-suit/</guid></item><item><title><![CDATA[&lsquo;Marketers Should Stop Wasting Money On Unnecessary New Platforms &amp; AI Tools&rsquo;: Ebiquity Global CEO]]></title><description><![CDATA[They should, however, keep spending essential funds on taking B&amp;T hacks to lunch.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomarketers-should-stop-wasting-money-on-unnecessary-new-platforms-amp-ai-toolsrsquo-ebiquity-global-ceo/</link><pubDate>Fri, 29 May 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomarketers-should-stop-wasting-money-on-unnecessary-new-platforms-amp-ai-toolsrsquo-ebiquity-global-ceo/</guid></item><item><title><![CDATA[The Hidden Sea Appoints Cummins &amp; Partners As Full-Service Partner]]></title><description><![CDATA[Cummins staff gleefully dispose of surplus Yellow Tail on the back of this win.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-hidden-sea-appoints-cummins-amp-partners-as-full-service-partner/</link><pubDate>Fri, 29 May 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-hidden-sea-appoints-cummins-amp-partners-as-full-service-partner/</guid></item><item><title><![CDATA[Ronald McDonald House Launches New Brand Identity With National â€˜Family Staysâ€™ Campaign]]></title><description><![CDATA[Ronald McDonald House gets a new look and feel. And there's not a clown in sight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ronald-mcdonald-house-launches-new-brand-identity-with-national-family-stays-campaign/</link><pubDate>Fri, 29 May 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ronald-mcdonald-house-launches-new-brand-identity-with-national-family-stays-campaign/</guid></item><item><title><![CDATA[When The Shit Hits The Fanâ€¦ You Need A Bloody Good Crisis Manager]]></title><description><![CDATA[However, if your shit is hitting the fan, then you likely need a slightly less aggressive toilet flush.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/when-the-shit-hits-the-fan-you-need-a-bloody-good-crisis-manager/</link><pubDate>Fri, 29 May 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/when-the-shit-hits-the-fan-you-need-a-bloody-good-crisis-manager/</guid></item><item><title><![CDATA[Kraft Heinz CMO Michael Magee Talks Condiments, Collabs &amp; Category Cut-Through]]></title><description><![CDATA[We all know that Beanz meanz Heinz. Or do we? Here, Kraft Heinz's CMO cracks open the can &amp; dispenses viscous marketing goodness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kraft-heinz-cmo-michael-magee-talks-condiments-collabs-amp-category-cut-through/</link><pubDate>Fri, 29 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kraft-heinz-cmo-michael-magee-talks-condiments-collabs-amp-category-cut-through/</guid></item><item><title><![CDATA[&lsquo;Significant Opportunity&rsquo;: Media33 Wins Media Accounts For STEDI &amp; Runva]]></title><description><![CDATA[It's great news for the legion of Nissan Patrol drivers at Media33.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquosignificant-opportunityrsquo-media33-wins-media-accounts-for-stedi-amp-runva/</link><pubDate>Fri, 29 May 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquosignificant-opportunityrsquo-media33-wins-media-accounts-for-stedi-amp-runva/</guid></item><item><title><![CDATA[Havas Red &amp; Sunsweet Prunes Tap Influencers To Make Prunes Relevant]]></title><description><![CDATA[Havas Red lands tough gig promo-ing prunes. And that isn't a euphemism.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-sunsweet-prunes-tap-influencers-to-make-prunes-relevant/</link><pubDate>Fri, 29 May 2026 02:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-sunsweet-prunes-tap-influencers-to-make-prunes-relevant/</guid></item><item><title><![CDATA[Meta Ramps Up Efforts To Combat FIFA World Cup Scams]]></title><description><![CDATA[Paddy's Market set for windfall as Facebook cans ads for knock-off kits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-ramps-up-efforts-to-combat-fifa-world-cup-scams/</link><pubDate>Fri, 29 May 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-ramps-up-efforts-to-combat-fifa-world-cup-scams/</guid></item><item><title><![CDATA[Carsales Takes New Car Buyers For A Spin With New Discovery Guide]]></title><description><![CDATA[Carsales launches a new discovery guide. B&amp;T to give it a good tyre-kicking as we mull Porsche purchase &agrave; la Sopha Dopha.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carsales-takes-new-car-buyers-for-a-spin-with-new-discovery-guide/</link><pubDate>Fri, 29 May 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carsales-takes-new-car-buyers-for-a-spin-with-new-discovery-guide/</guid></item><item><title><![CDATA[â€˜A Natural Fitâ€™: Are Media Appoints Blazeaway Media To Run Sales In SA]]></title><description><![CDATA[Are Media heats up with Blazeaway deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-natural-fit-are-media-appoints-blazeaway-media-to-run-sales-in-sa/</link><pubDate>Fri, 29 May 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-natural-fit-are-media-appoints-blazeaway-media-to-run-sales-in-sa/</guid></item><item><title><![CDATA[HAVAS Red &amp; Mundanara Bayles Launch HAVAS Blak To Elevate &amp; Advocate First Nations Communications]]></title><description><![CDATA[HAVAS Red and Mundanara Bayles unite for this all-important cause.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-mundanara-bayles-launch-havas-blak-to-elevate-amp-advocate-first-nations-communications/</link><pubDate>Fri, 29 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-mundanara-bayles-launch-havas-blak-to-elevate-amp-advocate-first-nations-communications/</guid></item><item><title><![CDATA[YouTube &amp; Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year]]></title><description><![CDATA[It's good news if you're Netflix and Google. Less so if you're in the sales team at the Dunedoo Gazette.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youtube-amp-netflix-receive-sharpest-rise-in-marketing-investment-over-the-past-year/</link><pubDate>Fri, 29 May 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youtube-amp-netflix-receive-sharpest-rise-in-marketing-investment-over-the-past-year/</guid></item><item><title><![CDATA[SONARR Awards Steps In Where Australian Commercial Radio &amp; Podcast Awards Left Off]]></title><description><![CDATA[The mic was dropped. SONARR picked it up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sonarr-awards-steps-in-where-australian-commercial-radio-amp-podcast-awards-left-off/</link><pubDate>Fri, 29 May 2026 01:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sonarr-awards-steps-in-where-australian-commercial-radio-amp-podcast-awards-left-off/</guid></item><item><title><![CDATA[Samsung &amp; Clemenger BBDO To Part Ways Following Agency Review, Publicis Tipped To Win]]></title><description><![CDATA[It's the end of an era for these two, but not before cleaning up at last year's MFA Awards.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsung-amp-clemenger-bbdo-to-part-ways-following-agency-review-publicis-tipped-to-win/</link><pubDate>Thu, 28 May 2026 05:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsung-amp-clemenger-bbdo-to-part-ways-following-agency-review-publicis-tipped-to-win/</guid></item><item><title><![CDATA[MAFS Handed SafeWork NSW Improvement Notices Following Allegations Of &lsquo;Violence, Aggression &amp; Non-Consensual Touching&rsquo;]]></title><description><![CDATA[Married At First Sight continues to find itself under the microscope here and abroad.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mafs-handed-safework-nsw-improvement-notices-following-allegations-of-lsquoviolence-aggression-amp-non-consensual-touchingrsquo/</link><pubDate>Thu, 28 May 2026 04:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mafs-handed-safework-nsw-improvement-notices-following-allegations-of-lsquoviolence-aggression-amp-non-consensual-touchingrsquo/</guid></item><item><title><![CDATA[Thinkerbell &amp; Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising]]></title><description><![CDATA[Thinkerbell and Inclusively Made partner for this important cause.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-amp-inclusively-made-launch-ai-tool-to-counter-disability-exclusion-in-advertising/</link><pubDate>Thu, 28 May 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-amp-inclusively-made-launch-ai-tool-to-counter-disability-exclusion-in-advertising/</guid></item><item><title><![CDATA[TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History]]></title><description><![CDATA[Keep sooking QLD, Kalyn Ponga was rightfully given his marching orders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2752026-game-one-delivers-highest-total-tv-result-for-state-of-origin-in-voz-history/</link><pubDate>Thu, 28 May 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2752026-game-one-delivers-highest-total-tv-result-for-state-of-origin-in-voz-history/</guid></item><item><title><![CDATA[Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia]]></title><description><![CDATA[Fathers of CATINELLA staffers rejoice as whisky gifts locked in for the forseeable future.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scotch-brand-the-macallan-appoints-catinella-as-communications-agency-in-australia/</link><pubDate>Thu, 28 May 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scotch-brand-the-macallan-appoints-catinella-as-communications-agency-in-australia/</guid></item><item><title><![CDATA[â€˜Makes Them Stop Scrollingâ€™: Short Tutorials Aussieâ€™s Biggest Purchase Trigger, Research Finds]]></title><description><![CDATA[According to the latest research from Oysterly Media, short tutorials and demos are now Australia&rsquo;s number one purchase trigger, with social now driving&nbsp;three times more product discovery than brand websites. The research found 33 per cent see how-to clips as the content most likely to push them into buying, which puts them ahead of strong [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/makes-them-stop-scrolling-short-tutorials-aussies-biggest-purchase-trigger-research-finds/</link><pubDate>Thu, 28 May 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/makes-them-stop-scrolling-short-tutorials-aussies-biggest-purchase-trigger-research-finds/</guid></item><item><title><![CDATA[Better Homes &amp; Gardens, Women&rsquo;s Day Lead Roy Morgan&rsquo;s Latest Magazine Rankings]]></title><description><![CDATA[Our preferred title, 'Just Good Enough Homes &amp; Gardens', was robbed once again.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/better-homes-amp-gardens-womenrsquos-day-lead-roy-morganrsquos-latest-magazine-rankings/</link><pubDate>Thu, 28 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/better-homes-amp-gardens-womenrsquos-day-lead-roy-morganrsquos-latest-magazine-rankings/</guid></item><item><title><![CDATA[DoorDash Delivery Bags Host Australiaâ€™s Strangest New Podcast In Work By Clemenger BBDO]]></title><description><![CDATA[Delivery bags do the talking in this new work. As opposed to bags making people do the talking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/doordash-delivery-bags-host-australias-strangest-new-podcast-in-work-by-clemenger-bbdo/</link><pubDate>Thu, 28 May 2026 04:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/doordash-delivery-bags-host-australias-strangest-new-podcast-in-work-by-clemenger-bbdo/</guid></item><item><title><![CDATA[Nexxen Launches Smart TV Home Screen Ad Capability]]></title><description><![CDATA[Nexxen launches this new smart TV capability. Though B&amp;T still refuses to ditch our CRT monitor.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nexxen-launches-smart-tv-home-screen-ad-capability/</link><pubDate>Thu, 28 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nexxen-launches-smart-tv-home-screen-ad-capability/</guid></item><item><title><![CDATA[Vogue Codes Secures 3 New Partners For 2026 Program]]></title><description><![CDATA[Vogue Codes returns for its 11th year. But B&amp;T remains steadfastly committed to skinny jeans, socks &amp; sandals &amp; Canadian tuxedos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vogue-codes-secures-3-new-partners-for-2026-program/</link><pubDate>Thu, 28 May 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vogue-codes-secures-3-new-partners-for-2026-program/</guid></item><item><title><![CDATA[Adam Whitford &amp; Kirrily Hirst Join OMA, MOVE Boards]]></title><description><![CDATA[The Outdoor Media Association (OMA) and MOVE have made changes to their boards, with director of civic outdoor and alliance outdoor Adam Whitford, elected to the OMA Board and Kirrily Hirst director of sales at GoTransit Media Group, appointed to the MOVE Board. The appointments bring two industry leaders into key governance roles at a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adam-whitford-amp-kirrily-hirst-join-oma-move-boards/</link><pubDate>Thu, 28 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adam-whitford-amp-kirrily-hirst-join-oma-move-boards/</guid></item><item><title><![CDATA[&lsquo;Plugging The Say-Do Gap&rsquo;: Manifest Launches AI Marketing OS For In-House Teams &amp; Agencies]]></title><description><![CDATA[Manifest pledges to plug the say-do gap. We're just hoping it doesn't extend to emptying the office dishwasher.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoplugging-the-say-do-gaprsquo-manifest-launches-ai-marketing-os-for-in-house-teams-amp-agencies/</link><pubDate>Thu, 28 May 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoplugging-the-say-do-gaprsquo-manifest-launches-ai-marketing-os-for-in-house-teams-amp-agencies/</guid></item><item><title><![CDATA[Amy Kean: â€˜Any Kind Of Social Media Trend Kills Creativityâ€™]]></title><description><![CDATA[B&amp;T cans plans for Harlem Shakes &amp; Mannequin Challenges in Cairns next year after this talk. Or are we showing our age?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amy-kean-any-kind-of-social-media-trend-kills-creativity/</link><pubDate>Thu, 28 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amy-kean-any-kind-of-social-media-trend-kills-creativity/</guid></item><item><title><![CDATA[Nine&rsquo;s Taylor Orr &amp; George Hulley On What Lead Them To Their Cairns Hatchlings Winning Idea]]></title><description><![CDATA[Nine's Orr &amp; Hulley finished first in the Hatchlings. But the real win was the ideas they met along the way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ninersquos-taylor-orr-amp-george-hulley-on-what-lead-them-to-their-cairns-hatchlings-winning-idea/</link><pubDate>Thu, 28 May 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ninersquos-taylor-orr-amp-george-hulley-on-what-lead-them-to-their-cairns-hatchlings-winning-idea/</guid></item><item><title><![CDATA[&lsquo;People Finding Their People&rsquo;: Kim Portrate Says B&amp;T&rsquo;s Women In Media Is Where The Industry Finds Community]]></title><description><![CDATA[The industry comes together at B&amp;T's Women in Media Awards. And don't just take our word for it, Kim Portrate believes it too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-finding-their-peoplersquo-kim-portrate-says-bamptrsquos-women-in-media-is-where-the-industry-finds-community/</link><pubDate>Thu, 28 May 2026 02:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-finding-their-peoplersquo-kim-portrate-says-bamptrsquos-women-in-media-is-where-the-industry-finds-community/</guid></item><item><title><![CDATA[Yael Klass Joins HiBob As VP Of Brand To Push Human Focus &amp; &lsquo;Build Something Much Bigger&rsquo;]]></title><description><![CDATA[HiBob says hi to Yael Klass for new VP of brand role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yael-klass-joins-hibob-as-vp-of-brand-to-push-human-focus-amp-lsquobuild-something-much-biggerrsquo/</link><pubDate>Thu, 28 May 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yael-klass-joins-hibob-as-vp-of-brand-to-push-human-focus-amp-lsquobuild-something-much-biggerrsquo/</guid></item><item><title><![CDATA[&lsquo;How Aussies Love To End Their Day&rsquo;: Woolworths &amp; Netflix Partner For Return Of Big Night In Campaign]]></title><description><![CDATA[There's no better way to end a night than Woolies snacks &amp; Netflix. Save, perhaps, a double whisky &amp; a few Winnie Blues.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquohow-aussies-love-to-end-their-dayrsquo-woolworths-amp-netflix-partner-for-return-of-big-night-in-campaign/</link><pubDate>Thu, 28 May 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquohow-aussies-love-to-end-their-dayrsquo-woolworths-amp-netflix-partner-for-return-of-big-night-in-campaign/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Harvey Norman Backs Aussie Athletes In Commonwealth Games Gold Hunt]]></title><description><![CDATA[At this point, if you're not sponsored by Harvey Norman, we'd probably pack up and go home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-harvey-norman-backs-aussie-athletes-in-commonwealth-games-gold-hunt/</link><pubDate>Thu, 28 May 2026 02:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-harvey-norman-backs-aussie-athletes-in-commonwealth-games-gold-hunt/</guid></item><item><title><![CDATA[HESTA Help Aussies Retire Through â€˜Donâ€™t Tell Meâ€™ Campaign Via AKQA]]></title><description><![CDATA['Don&rsquo;t tell me how to retire. Just help me do it' is a secret most Aussies want to know before the age of 40.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hesta-help-aussies-retire-through-dont-tell-me-campaign-via-akqa/</link><pubDate>Thu, 28 May 2026 02:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hesta-help-aussies-retire-through-dont-tell-me-campaign-via-akqa/</guid></item><item><title><![CDATA[Ex-Mumbrella360 &amp; Unmade Curator Cat McGinn Launches New Agency]]></title><description><![CDATA[Cat McGinn launches new agency Liminal. But no word on whether its office will be called 'Liminal Space'.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-mumbrella360-amp-unmade-curator-cat-mcginn-launches-new-agency/</link><pubDate>Thu, 28 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-mumbrella360-amp-unmade-curator-cat-mcginn-launches-new-agency/</guid></item><item><title><![CDATA[Broadsign &amp; Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign]]></title><description><![CDATA[OOH delivers Lots of Happiness to Amsterdam without the help from a space cake or two.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-global-partners-deliver-first-end-to-end-agentic-ai-powered-ooh-campaign/</link><pubDate>Thu, 28 May 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-global-partners-deliver-first-end-to-end-agentic-ai-powered-ooh-campaign/</guid></item><item><title><![CDATA[ARN Promotes Donna Gordon To CMO]]></title><description><![CDATA[ARN gets itself a new CMO. Now it just needs some breakfast presenters.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-promotes-donna-gordon-to-cmo/</link><pubDate>Thu, 28 May 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-promotes-donna-gordon-to-cmo/</guid></item><item><title><![CDATA[oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel]]></title><description><![CDATA[Melburnians should be treated to the AFL ladder on it as a reminder that Sydney &amp; Perth sides are dominating their sport.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-unveils-full-motion-3d-enabled-digital-screen-in-melbourne-metro-tunnel/</link><pubDate>Thu, 28 May 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-unveils-full-motion-3d-enabled-digital-screen-in-melbourne-metro-tunnel/</guid></item><item><title><![CDATA[Cairns Crocodiles Takeaway: In A World Of Infinite Sameness, Weird Wins]]></title><description><![CDATA[Weirdness wins, writes this pro. Save perhaps in dentistry.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-takeaway-in-a-world-of-infinite-sameness-weird-wins/</link><pubDate>Thu, 28 May 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-takeaway-in-a-world-of-infinite-sameness-weird-wins/</guid></item><item><title><![CDATA[UnLtd Unveils Hot New Brand Identity Via Cocogun]]></title><description><![CDATA[UnLtd gets a new look and feel. And doesn't it scrub up well?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unltd-unveils-hot-new-brand-identity-via-cocogun/</link><pubDate>Thu, 28 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unltd-unveils-hot-new-brand-identity-via-cocogun/</guid></item><item><title><![CDATA[Australian Government De-Stigmatises Perimenopause With National Campaign Via Ogilvy]]></title><description><![CDATA[Ogilvy produces this important work for the government.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-government-de-stigmatises-perimenopause-with-national-campaign-via-ogilvy/</link><pubDate>Thu, 28 May 2026 01:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-government-de-stigmatises-perimenopause-with-national-campaign-via-ogilvy/</guid></item><item><title><![CDATA[â€˜Not Loyal By Defaultâ€™: 5Dâ€™s Lyndall Spooner Says Brands Often Unaware Of Who Their Buyers Are]]></title><description><![CDATA[Brands don't know their buyers, according to Spooner. But do the buyers even know themselves?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-loyal-by-default-5ds-lyndall-spooner-says-brands-often-unaware-of-who-their-buyers-are/</link><pubDate>Thu, 28 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-loyal-by-default-5ds-lyndall-spooner-says-brands-often-unaware-of-who-their-buyers-are/</guid></item><item><title><![CDATA[Droga5 Names M+Câ€™s Emma Robbins As Melbourne ECD]]></title><description><![CDATA[Emma Robbins joins Droga5. And still refuses to drink coffee in Sydney.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-names-mcs-emma-robbins-as-melbourne-ecd/</link><pubDate>Thu, 28 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-names-mcs-emma-robbins-as-melbourne-ecd/</guid></item><item><title><![CDATA[Melbourne Confidential: Marty Drill]]></title><description><![CDATA[The excellently named Marty Drill stars in this week's Melbourne Confidential.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-marty-drill/</link><pubDate>Thu, 28 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-marty-drill/</guid></item><item><title><![CDATA[Tumbleturn Hires Ex-Ogilvy Boss Sally Kissane To Lead Client-Agency Relationship Practice]]></title><description><![CDATA[After hours practicing in the pool, Kissane joins Tumbleturn.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tumbleturn-hires-ex-ogilvy-boss-sally-kissane-to-lead-client-agency-relationship-practice/</link><pubDate>Thu, 28 May 2026 00:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tumbleturn-hires-ex-ogilvy-boss-sally-kissane-to-lead-client-agency-relationship-practice/</guid></item><item><title><![CDATA[SharkNinja Appoints Howatson+Company As Creative AOR]]></title><description><![CDATA[SharkNinja picks H+C. Sharknado's creative remains undecided, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharkninja-appoints-howatsoncompany-as-creative-aor/</link><pubDate>Wed, 27 May 2026 23:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharkninja-appoints-howatsoncompany-as-creative-aor/</guid></item><item><title><![CDATA[Who Are The Sharpest Media Suits Around? Itâ€™s The Best Of The Best Holding Company Media Agency Bosses]]></title><description><![CDATA[B&amp;T's Best of the Best behemoth enters its second week. And we've already had to turn our phones off.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-are-the-sharpest-media-suits-around-its-the-best-of-the-best-holding-company-media-agency-bosses/</link><pubDate>Wed, 27 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-are-the-sharpest-media-suits-around-its-the-best-of-the-best-holding-company-media-agency-bosses/</guid></item><item><title><![CDATA[â€˜No Brainerâ€™: Nine Reportedly Makes A Play For The Exclusive NRL Rights]]></title><description><![CDATA[The NRL rights race is shaping up to be one of the year's best battles. Excluding the one between ARN, Kyle and Jackie's lawyers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/no-brainer-nine-reportedly-makes-a-play-for-the-exclusive-nrl-rights/</link><pubDate>Wed, 27 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/no-brainer-nine-reportedly-makes-a-play-for-the-exclusive-nrl-rights/</guid></item><item><title><![CDATA[TV Ratings (26/5/2026): Tipping Point Tops The Night As My Reno Rules Delivers A Million Dollar Moment]]></title><description><![CDATA[My Reno Rules' cash splashing couldn't see it beat ratings titan Tipping Point.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2652026-tipping-point-tops-the-night-as-my-reno-rules-delivers-a-million-dollar-moment/</link><pubDate>Wed, 27 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2652026-tipping-point-tops-the-night-as-my-reno-rules-delivers-a-million-dollar-moment/</guid></item><item><title><![CDATA[CRA Digital Audio Revenue Grows, Total Radio Revenue Dips]]></title><description><![CDATA[Want a radio story that doesn't mention Kyle &amp; Jackie O? Look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cra-digital-audio-revenue-grows-total-radio-revenue-dips/</link><pubDate>Wed, 27 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cra-digital-audio-revenue-grows-total-radio-revenue-dips/</guid></item><item><title><![CDATA[Culture Kings &amp; Profit Peak Warn Brands Using Discounts As A &lsquo;Sugar Hit&rsquo; Are Training Customers To Wait For Them]]></title><description><![CDATA[Similarly, you won't get any discounts for ads on B&amp;T. Unless you're especially nice to us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/culture-kings-amp-profit-peak-warn-brands-using-discounts-as-a-lsquosugar-hitrsquo-are-training-customers-to-wait-for-them/</link><pubDate>Wed, 27 May 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/culture-kings-amp-profit-peak-warn-brands-using-discounts-as-a-lsquosugar-hitrsquo-are-training-customers-to-wait-for-them/</guid></item></channel></rss>