<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-au/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-au/profession/advertising/rss/1000/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don’t miss out on anything happening in your profession!]]></description><language>en-au</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Fri, 05 Jun 2026 08:55:00 +0200</lastBuildDate><item><title><![CDATA[Nate Vella Head Of Strategy Departs Bench Media]]></title><description><![CDATA[Bench Media&rsquo;s head of strategy Nate Vella is set to depart the indie media agency mid-July to pursue &ldquo;new opportunities&rdquo; in London. Vella who has spent the last four and a half years at Bench took to LinkedIn to announce his departure. &ldquo;In August, I&rsquo;ll be swapping Sydney for London. Which means that after four [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nate-vella-head-of-strategy-departs-bench-media/</link><pubDate>Fri, 05 Jun 2026 08:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nate-vella-head-of-strategy-departs-bench-media/</guid></item><item><title><![CDATA[Bench Mediaâ€™s Head Of Strategy Nate Vella Departs]]></title><description><![CDATA[Bench Media&rsquo;s head of strategy Nate Vella is set to depart the indie media agency mid-July to pursue &ldquo;new opportunities&rdquo; in London. Vella who has spent the last four and a half years at Bench took to LinkedIn to announce his departure. &ldquo;In August, I&rsquo;ll be swapping Sydney for London. Which means that after four [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bench-medias-head-of-strategy-nate-vella-departs/</link><pubDate>Fri, 05 Jun 2026 08:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bench-medias-head-of-strategy-nate-vella-departs/</guid></item><item><title><![CDATA[Sarrah Le Marquand On What Meaningful Mentoring Actually Looks Like]]></title><description><![CDATA[Sarrah Le Marquand the head of entertainment, multi-platform audios and News360 at News Corp Australia is this week&rsquo;s guest writer in the IMAA&rsquo;s Female Leaders of Tomorrow program, following on from last year&rsquo;s series. Le Marquand, delves into the realities of mentoring, the cost of imposter syndrome, and why women supporting women isn&rsquo;t enough.&nbsp; 1. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sarrah-le-marquand-on-what-meaningful-mentoring-actually-looks-like/</link><pubDate>Fri, 05 Jun 2026 07:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sarrah-le-marquand-on-what-meaningful-mentoring-actually-looks-like/</guid></item><item><title><![CDATA[Ex-Brand Strategist Keith Scriven Launches Marketing Agency FlÃ¢neur Perspective]]></title><description><![CDATA[As marketers race to adopt artificial intelligence, marketing strategist Keith Scriven has launched a new agency built around a provocative premise: most brands are still operating with structures designed for a world that no longer exists. Fl&acirc;neur Perspective, a specialist marketing and AI integration agency, is aimed at helping brands navigate what Scriven describes as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-brand-strategist-keith-scriven-launches-marketing-agency-flneur-perspective/</link><pubDate>Fri, 05 Jun 2026 07:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-brand-strategist-keith-scriven-launches-marketing-agency-flneur-perspective/</guid></item><item><title><![CDATA[Yango: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Yango is currently topping the pile for best Agency Scorecard album cover with this homage to Nirvana's Nevermind.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yango-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 05 Jun 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yango-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Zeller Launches â€˜No Reservationsâ€™ Campaign To Support Next-Gen Hospitality Operators]]></title><description><![CDATA[One thing they didn't touch on, was how to sneak free drinks when your boss isn't looking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zeller-launches-no-reservations-campaign-to-support-next-gen-hospitality-operators/</link><pubDate>Fri, 05 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zeller-launches-no-reservations-campaign-to-support-next-gen-hospitality-operators/</guid></item><item><title><![CDATA[Emotive: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Lesser bands than Coogee-based rockers Emotive would have faltered in 2025 but the team upped the tempo and came back strong.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 05 Jun 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Original Source Launches â€˜Refreshingly Originalâ€™ Brand Positioning Via SICKDOGWOLFMAN]]></title><description><![CDATA[SDWM rolls out this tasty piece of work for Original Source.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/original-source-launches-refreshingly-original-brand-positioning-via-sickdogwolfman/</link><pubDate>Fri, 05 Jun 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/original-source-launches-refreshingly-original-brand-positioning-via-sickdogwolfman/</guid></item><item><title><![CDATA[We Went To Coachella For Research So You Didnâ€™t Have To. Hereâ€™s What Brands Need To Know]]></title><description><![CDATA[Did you miss Coachella? Hand this guide directly to your boss to prove ROI for next year.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-went-to-coachella-for-research-so-you-didnt-have-to-heres-what-brands-need-to-know/</link><pubDate>Fri, 05 Jun 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-went-to-coachella-for-research-so-you-didnt-have-to-heres-what-brands-need-to-know/</guid></item><item><title><![CDATA[The Meliora Company Marks First Year With AI Fund Close, Proprietary Signals Engine Launch]]></title><description><![CDATA[Meliora celebrates first birthday with fund close and engine launch. Concedes that a birthday cake might have been easier.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-meliora-company-marks-first-year-with-ai-fund-close-proprietary-signals-engine-launch/</link><pubDate>Fri, 05 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-meliora-company-marks-first-year-with-ai-fund-close-proprietary-signals-engine-launch/</guid></item><item><title><![CDATA[Former Paramount, Nine Exec Liz Baldwin Joins BBC Studios As SVP Of Streaming &amp; Channels]]></title><description><![CDATA[Liz Baldwin finally acquiesces to her love of James Corden and joins BBC Studios.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-paramount-nine-exec-liz-baldwin-joins-bbc-studios-as-svp-of-streaming-amp-channels/</link><pubDate>Fri, 05 Jun 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-paramount-nine-exec-liz-baldwin-joins-bbc-studios-as-svp-of-streaming-amp-channels/</guid></item><item><title><![CDATA[Stop Paying Your Agency Twice For The Same Job]]></title><description><![CDATA[Are you paying your agency twice for the same thing? Make your CFO's Friday by reading this handy piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stop-paying-your-agency-twice-for-the-same-job/</link><pubDate>Fri, 05 Jun 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stop-paying-your-agency-twice-for-the-same-job/</guid></item><item><title><![CDATA[Online Shopping Has Become â€˜Choreâ€™ For Third Of Aussies]]></title><description><![CDATA[IRL shopping is similarly tiresome in our opinion. Especially trying to get into the Bondi Westfield car park.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/online-shopping-has-become-chore-for-third-of-aussies/</link><pubDate>Fri, 05 Jun 2026 04:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/online-shopping-has-become-chore-for-third-of-aussies/</guid></item><item><title><![CDATA[No Sunday Blues &amp; Gambol Partner To Explore Art Of Account Service New Content Series &lsquo;WIP It Good&rsquo;]]></title><description><![CDATA[There's more to account service than getting clients roaring drunk at lunch as this series will reveal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/no-sunday-blues-amp-gambol-partner-to-explore-art-of-account-service-new-content-series-lsquowip-it-goodrsquo/</link><pubDate>Fri, 05 Jun 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/no-sunday-blues-amp-gambol-partner-to-explore-art-of-account-service-new-content-series-lsquowip-it-goodrsquo/</guid></item><item><title><![CDATA[TV Ratings (4/6/2026): Sevenâ€™s AFL Thriller Tops Thursday Night Ratings]]></title><description><![CDATA[There was nail-biting action in Seven's AFL coverage last night.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-462026-sevens-afl-thriller-tops-thursday-night-ratings/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-462026-sevens-afl-thriller-tops-thursday-night-ratings/</guid></item><item><title><![CDATA[â€˜It Wasnâ€™t Meâ€™: NZ Model Accuses Huffer Of Using AI To Mimic Him In Campaign]]></title><description><![CDATA[Elijah Timmins-Scanlon isn't happy. And we wouldn't be either if we discovered this scenario.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-nz-model-accuses-huffer-of-using-ai-to-mimic-him-in-campaign/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-nz-model-accuses-huffer-of-using-ai-to-mimic-him-in-campaign/</guid></item><item><title><![CDATA[â€˜It Wasnâ€™t Meâ€™: Model Accuses Kiwi Fashion Brand Huffer Of Using AI To Mimic Him In Campaign]]></title><description><![CDATA[B&amp;T takes a look at some potentially shady practice across the Ditch. And for once, it's not to do with sheep.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-model-accuses-kiwi-fashion-brand-huffer-of-using-ai-to-mimic-him-in-campaign/</link><pubDate>Fri, 05 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/it-wasnt-me-model-accuses-kiwi-fashion-brand-huffer-of-using-ai-to-mimic-him-in-campaign/</guid></item><item><title><![CDATA[Droga5 Wins Global Microsoft Copilot Creative Account]]></title><description><![CDATA[Droga5 wins Copilot account as it hurriedly cancels ChatGPT corporate subcriptions.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-global-microsoft-copilot-creative-account/</link><pubDate>Fri, 05 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-wins-global-microsoft-copilot-creative-account/</guid></item><item><title><![CDATA[Reflections On My Night Behind Bars]]></title><description><![CDATA[B&amp;T's own Ollie Cerovic reflects on his time behind bars here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reflections-on-my-night-behind-bars/</link><pubDate>Fri, 05 Jun 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reflections-on-my-night-behind-bars/</guid></item><item><title><![CDATA[Nike Celebrates Celebrity &amp; Chaos In &lsquo;Rip The Script&rsquo; World Cup Ad]]></title><description><![CDATA[Nike has ripped up its own script in its 2026 World Cup campaign. Its &lsquo;Rip the Script&rsquo; World Cup campaign stars the likes of Virgil Van Dijk, Kylian Mbapp&eacute;, Erling Haaland, Vini Jr and Cole Palmer (who didn&rsquo;t get selected to play in the World Cup) alongside legends of the game such as Eric Cantona, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nike-celebrates-celebrity-amp-chaos-in-lsquorip-the-scriptrsquo-world-cup-ad/</link><pubDate>Fri, 05 Jun 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nike-celebrates-celebrity-amp-chaos-in-lsquorip-the-scriptrsquo-world-cup-ad/</guid></item><item><title><![CDATA[Kiwis Asked To U-Turn &amp; Rethink Lunch In Carl&rsquo;s Jr Activation Via TBWA NZ + Eleven PR]]></title><description><![CDATA[Sounds dangerous... but a free burger is a free burger.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kiwis-asked-to-u-turn-amp-rethink-lunch-in-carlrsquos-jr-activation-via-tbwa-nz-eleven-pr/</link><pubDate>Fri, 05 Jun 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kiwis-asked-to-u-turn-amp-rethink-lunch-in-carlrsquos-jr-activation-via-tbwa-nz-eleven-pr/</guid></item><item><title><![CDATA[Carlâ€™s Jr Asks Kiwis To Perform â€˜Flavour U-Turnâ€™ Via TBWA NZ + Eleven PR]]></title><description><![CDATA[It's important for everyone to not confuse the Flavour U-Turn with the U-bend.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carls-jr-asks-kiwis-to-perform-flavour-u-turn-via-tbwa-nz-eleven-pr/</link><pubDate>Fri, 05 Jun 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carls-jr-asks-kiwis-to-perform-flavour-u-turn-via-tbwa-nz-eleven-pr/</guid></item><item><title><![CDATA[Sitecore Acquires Scrunch In Potential $315M Deal]]></title><description><![CDATA[Sitecore acquires Scrunch in this mammoth deal. Sources say rival firm Fold is feeling jilted.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-315m-deal/</link><pubDate>Fri, 05 Jun 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-315m-deal/</guid></item><item><title><![CDATA[Sitecore Acquires Scrunch In Potential $225 Million Deal]]></title><description><![CDATA[Enterprise content and digital experiences platform Sitecore has acquired AI customer experience platform Scrunch in a deal valued at USD $225 million (AUD $315.6 million), according to a Bloomberg report. Scrunch&rsquo;s platform shows brands real-time signals about how they appear across various AI platforms. It also offers competitive analysis and technical audits, helping brands optimise [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-225-million-deal/</link><pubDate>Fri, 05 Jun 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sitecore-acquires-scrunch-in-potential-225-million-deal/</guid></item><item><title><![CDATA[WIN Cutting Newcastle News Will Hurt Local Advertisers]]></title><description><![CDATA[In this op-ed, former TV executive Laurie Patton says that the decision by WIN to cut down its Newcastle news operation could hurt local advertisers. There&rsquo;s a saying in commercial television: ratings equals revenue. In regional viewing areas, around 40 percent of television advertising money is drawn from &ldquo;direct sales&rdquo; by local businesses. The bulk [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/win-cutting-newcastle-news-will-hurt-local-advertisers/</link><pubDate>Fri, 05 Jun 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/win-cutting-newcastle-news-will-hurt-local-advertisers/</guid></item><item><title><![CDATA[Constant Contact Launches SMS Marketing Tool In Australia]]></title><description><![CDATA[AI-powered marketing platform Constant Contact has launched an SMS marketing tool for those in Australia, giving small business owners a direct line to their customers. According to the platform, it comes as small businesses across the country are navigating &ldquo;one of the toughest economic climates in recent memory&rdquo; Constant Contact SMS aims to change that. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/constant-contact-launches-sms-marketing-tool-in-australia/</link><pubDate>Fri, 05 Jun 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/constant-contact-launches-sms-marketing-tool-in-australia/</guid></item><item><title><![CDATA[Insurer Ad Spend Grows 11% As Price-Conscious Consumers Shop Around]]></title><description><![CDATA[Insurers are splashing the cash as people have less of it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/insurer-ad-spend-grows-11-as-price-conscious-consumers-shop-around/</link><pubDate>Fri, 05 Jun 2026 02:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/insurer-ad-spend-grows-11-as-price-conscious-consumers-shop-around/</guid></item><item><title><![CDATA[Heineken Gifts Aussie Fan The Ultimate UEFA Champions League Final Viewing With Xavi HernÃ¡ndez]]></title><description><![CDATA[Despite being so far from the pitch, and Xavi not having the best English. Robinson had a great time with free Heineken on tap.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heineken-gifts-aussie-fan-the-ultimate-uefa-champions-league-final-viewing-with-xavi-hernndez/</link><pubDate>Fri, 05 Jun 2026 01:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heineken-gifts-aussie-fan-the-ultimate-uefa-champions-league-final-viewing-with-xavi-hernndez/</guid></item><item><title><![CDATA[Victorian Department Of Education Celebrates The Role Kindergarten Plays In Development Via Fenton Stephens]]></title><description><![CDATA[We could benefit from another round of Kindergarten. Words are supposedly our strong point, not shapes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/victorian-department-of-education-celebrates-the-role-kindergarten-plays-in-development-via-fenton-stephens/</link><pubDate>Fri, 05 Jun 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/victorian-department-of-education-celebrates-the-role-kindergarten-plays-in-development-via-fenton-stephens/</guid></item><item><title><![CDATA[Department Of Health, Disability &amp; Ageing Appoints Think HQ For Bowel Cancer Campaign]]></title><description><![CDATA[Think HQ wins this important work for the Government.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/department-of-health-disability-amp-ageing-appoints-think-hq-for-bowel-cancer-campaign/</link><pubDate>Fri, 05 Jun 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/department-of-health-disability-amp-ageing-appoints-think-hq-for-bowel-cancer-campaign/</guid></item><item><title><![CDATA[Bastion Aotearoa Appoints Spark Foundryâ€™s Nicky Greville As Managing Partner, Media]]></title><description><![CDATA[Bastion lures Greville from Spark Foundry. Though the starting spot in the company lawn bowls team did sweeten the deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-aotearoa-appoints-spark-foundrys-nicky-greville-as-managing-partner-media/</link><pubDate>Fri, 05 Jun 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-aotearoa-appoints-spark-foundrys-nicky-greville-as-managing-partner-media/</guid></item><item><title><![CDATA[Equifax &amp; The Trade Desk Join Forces To Give Advertisers &lsquo;Sophisticated&rsquo; Audience Insights]]></title><description><![CDATA[Equifax Australia and The Trade Desk have partnered to enable advertisers to activate premium, finance-based audience segments from Equifax directly within TTD&rsquo;s platform. The partnership means brands can gain access to &ldquo;sophisticated targeting and insights&rdquo; covering more than 15 million consumers and 8.7 million unique households across Australia. By leveraging these unique geodemographic and financial [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</link><pubDate>Thu, 04 Jun 2026 05:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</guid></item><item><title><![CDATA[â€˜Women Make Things Happenâ€™: Scoundrel Director Selina Miles Opens Sydney Film Festival]]></title><description><![CDATA[Glitz and glamour aren't words you always associate with B&amp;T. But we battled through with our clammy hands to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</guid></item><item><title><![CDATA[Today The Brave: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[The hits keep coming from Today The Brave. And most of them at 140 bpm or higher.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[EssenceMediacom: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[EssenceMediacom's team is right in the pocket at the moment and has been putting on a virtuoso performance of late.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Coca-Cola Reviews $7.5B Global Media Account]]></title><description><![CDATA[$7.5 billion is a helluva lot of Coke. Take it from us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</link><pubDate>Thu, 04 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</guid></item><item><title><![CDATA[TV Ratings (3/6/2026): Tipping Point &amp; The Chase Hold Firm In Top Five]]></title><description><![CDATA[Game shows are dominating the ratings again. God we can't wait for the World Cup.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</link><pubDate>Thu, 04 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</guid></item><item><title><![CDATA[7-Eleven Launches In-House Agency To Tackle &lsquo;Tiers 2, 3 &amp; 4&rsquo; Work]]></title><description><![CDATA[7-Eleven launches new in-house agency. Hasn't promised to make any strides on the quality of the coffee however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</link><pubDate>Thu, 04 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</guid></item><item><title><![CDATA[â€˜Exhausting But Fantasticâ€™: Thinkerbellâ€™s Kathryn Furnari On The Agencyâ€™s Double Win At Cairns Crocodiles]]></title><description><![CDATA[Exhausting and fantastic.. we're sure many others in the industry can relate.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</link><pubDate>Thu, 04 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</guid></item><item><title><![CDATA[If PR Shapes Australiaâ€™s Stories, Why Doesnâ€™t Leadership Reflect Australia?]]></title><description><![CDATA[Heard it here first, leaders are going to start drinking VB and smoking winnie blues, whilst sporting some tight footy shorts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</guid></item><item><title><![CDATA[Courage Collective Reveals New Name &amp; Visual Identity Via The Open Arms]]></title><description><![CDATA[Great work for a good cause here from The Open Arms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</guid></item><item><title><![CDATA[Sound Story Acquires The Comms Department In Push To Expand Crisis &amp; Reputation Capabilities]]></title><description><![CDATA[Sound Story gets acquisitive as it snaps up The Comms Department.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</link><pubDate>Thu, 04 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Consumption]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Audience]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</guid></item><item><title><![CDATA[Emotive Promotes Sebastian Revell To CSO]]></title><description><![CDATA[Revell set to revel in new CSO role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</guid></item><item><title><![CDATA[Apple Takes Aim At Google In New â€˜Clingersâ€™ Privacy Campaign Via TBWA\Media Arts Lab]]></title><description><![CDATA[Apple dispenses with subtlety and nuance as it dresses the bad guys in chrome outfits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</link><pubDate>Thu, 04 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Brands Tap Into Manlyâ€™s â€˜Foz Ballâ€™ Movement]]></title><description><![CDATA[We are being told by our Northern Beaches correspondent that this is a big deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</link><pubDate>Thu, 04 Jun 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</guid></item><item><title><![CDATA[Indeed Launches â€˜Jobs Need Peopleâ€™ Campaign As AI Reshapes The Hiring Process Via 72andSunny]]></title><description><![CDATA[After AI's taken your job where better to turn than an AI-powered hiring platform, we ask?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</link><pubDate>Thu, 04 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</guid></item><item><title><![CDATA[â€˜Weâ€™ve All Entered A Rat Raceâ€™: StackAdapt Panel Urges AdTech Industry To Collaborate, Not Compete]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</guid></item><item><title><![CDATA[&lsquo;We&rsquo;ve All Entered A Rat Race&rsquo;: StackAdapt Panel Urges AdTech Industry To Stop Competing &amp; Start Collaborating]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</guid></item><item><title><![CDATA[â€˜Not The Role Of Platforms To Pay To Rescue Public-Interest Journalismâ€™: Meta Slams News Bargaining Incentive]]></title><description><![CDATA[Meta hits out at the News Bargaining Incentive. Which is hardly surprising.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</link><pubDate>Thu, 04 Jun 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</guid></item><item><title><![CDATA[â€˜You Convince Yourself It Wonâ€™t Be Youâ€™: Foxtelâ€™s Vicki Chen On The Women In Media Award Win She Never Saw Coming]]></title><description><![CDATA[For someone who has spent most of her career working behind the scenes, taking home the Tech Award at last year&rsquo;s Women in Media Awards was the last thing Foxtel Media&rsquo;s Vicki Chen expected on the night. In fact, the Foxtel Media executive had spent the entire evening convinced that if she won anything, it [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-convince-yourself-it-wont-be-you-foxtels-vicki-chen-on-the-women-in-media-award-win-she-never-saw-coming/</link><pubDate>Thu, 04 Jun 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-convince-yourself-it-wont-be-you-foxtels-vicki-chen-on-the-women-in-media-award-win-she-never-saw-coming/</guid></item><item><title><![CDATA[Beckham, Ronaldinho, Henry, Yamal &amp; Grimace Star In New Macca&rsquo;s World Cup Campaign]]></title><description><![CDATA[The game's greatest star in this new ad for Macca's. And Christian Pulisic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/beckham-ronaldinho-henry-yamal-amp-grimace-star-in-new-maccarsquos-world-cup-campaign/</link><pubDate>Thu, 04 Jun 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/beckham-ronaldinho-henry-yamal-amp-grimace-star-in-new-maccarsquos-world-cup-campaign/</guid></item><item><title><![CDATA[Majority Of Under 16s Still Using Banned Social Media, Parents Under â€˜Overwhelming Pressureâ€™]]></title><description><![CDATA[New research from Pureprofile has found most under-16s in Australia are still accessing social media platforms covered by the country&rsquo;s ban, despite public support for the policy sitting at 76 per cent. The study surveyed 1,025 parents, teachers and young Australians, and suggests enforcement has fallen heavily on families, with more than half of parents [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/majority-of-under-16s-still-using-banned-social-media-parents-under-overwhelming-pressure/</link><pubDate>Thu, 04 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/majority-of-under-16s-still-using-banned-social-media-parents-under-overwhelming-pressure/</guid></item><item><title><![CDATA[Melbourne Confidential: Fiona Forbes]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Fiona Forbes, chief executive of The Diggers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-fiona-forbes/</link><pubDate>Thu, 04 Jun 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-fiona-forbes/</guid></item><item><title><![CDATA[Horror Movies &amp; Polarising Baked Good &ndash; TikTok Trends In May]]></title><description><![CDATA[Find yourself short on water cooler chat topics with your gen Z colleagues? Draw inspiration from this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/horror-movies-amp-polarising-baked-good-ndash-tiktok-trends-in-may/</link><pubDate>Thu, 04 Jun 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/horror-movies-amp-polarising-baked-good-ndash-tiktok-trends-in-may/</guid></item><item><title><![CDATA[ARN Shoots For The World Cup With â€˜The Failed Footballerâ€™ Vodcast Hosted By Former Pro Olan Tekkers]]></title><description><![CDATA[Will the next instalment be hosted by one Christian Volpato we wonder.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-shoots-for-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</link><pubDate>Thu, 04 Jun 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-shoots-for-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</guid></item><item><title><![CDATA[ARN Scores On The World Cup With The Failed Footballer Vodcast Hosted By Former Pro Olan Tekkers]]></title><description><![CDATA[Unlike the Soceroos, who will be lucky to score in a single match. We hope this isn't the case however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-scores-on-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</link><pubDate>Thu, 04 Jun 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-scores-on-the-world-cup-with-the-failed-footballer-vodcast-hosted-by-former-pro-olan-tekkers/</guid></item><item><title><![CDATA[Binance Takes Over Auckland In QMS Programmatic OOH First]]></title><description><![CDATA[QMS New Zealand has partnered with cryptocurrency platform Binance on what it says is a first-of-its-kind programmatic digital out-of-home (PrDOOH) campaign in the country, taking over its entire Auckland digital network with a live Bitcoin price feed. The campaign spans QMS&rsquo; Digital Auckland portfolio, including large-format billboards, street furniture and transit assets, and features a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-ooh-first/</link><pubDate>Thu, 04 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-ooh-first/</guid></item><item><title><![CDATA[Binance Takes Over Auckland In QMS Programmatic DOOH First]]></title><description><![CDATA[Binance goes big on PDOOH here. Almost as big as that rather clumsy acronym.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-dooh-first/</link><pubDate>Thu, 04 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/binance-takes-over-auckland-in-qms-programmatic-dooh-first/</guid></item><item><title><![CDATA[Capel Group Expands Its Global Agency Network]]></title><description><![CDATA[The group expands into Europe and Africa so the execs can have more "work" trips.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-its-global-agency-network/</link><pubDate>Thu, 04 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-its-global-agency-network/</guid></item><item><title><![CDATA[Capel Group Expands Global Agency Network]]></title><description><![CDATA[The Capel Group expands into Europe and Africa. Which is nowhere near as sinister as it sounds.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-global-agency-network/</link><pubDate>Thu, 04 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/capel-group-expands-global-agency-network/</guid></item><item><title><![CDATA[JOLT Promotes Tim Debenham To New National Sales Director Role]]></title><description><![CDATA[JOLT has promoted Victorian sales director Tim Debenham into the newly created role of national sales director, as the electric vehicle charging and digital out-of-home network continues its commercial expansion across Australia. The appointment will see Debenham take responsibility for JOLT&rsquo;s national sales function, overseeing revenue strategy and sales team development across the country, while [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jolt-promotes-tim-debenham-to-new-national-sales-director-role/</link><pubDate>Thu, 04 Jun 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jolt-promotes-tim-debenham-to-new-national-sales-director-role/</guid></item><item><title><![CDATA[Alpha Digital Founder Purchases Back The Agency From ASX-Listed XPON Technologies]]></title><description><![CDATA[What a steal! $776.29 won't even get you a avo toast in the East.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-purchases-back-the-agency-from-asx-listed-xpon-technologies/</link><pubDate>Thu, 04 Jun 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-purchases-back-the-agency-from-asx-listed-xpon-technologies/</guid></item><item><title><![CDATA[Alpha Digital Founder Buys Agency Back From ASX-Listed XPON Technologies]]></title><description><![CDATA[What a steal! $776.29 won't even get you a avo toast in the East.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-buys-agency-back-from-asx-listed-xpon-technologies/</link><pubDate>Thu, 04 Jun 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alpha-digital-founder-buys-agency-back-from-asx-listed-xpon-technologies/</guid></item><item><title><![CDATA[Nespresso Launches An Endless Morning World Via Emotive]]></title><description><![CDATA[The work is the first major campaign since Emotive&#700;s appointment to the Nespresso Australia account following a competitive pitch. Nespresso Australia has launched the Vertuo Morning World, an immersive experience created and produced by Emotive. The activation transforms the Nespresso Lab on Pitt Street into an &ldquo;endless morning world&rdquo;, inspired by Nespresso&rsquo;s new &lsquo;What Else?&rsquo; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nespresso-launches-an-endless-morning-world-via-emotive/</link><pubDate>Thu, 04 Jun 2026 00:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nespresso-launches-an-endless-morning-world-via-emotive/</guid></item><item><title><![CDATA[Unilever Appoints Ikeaâ€™s Kirsten Hasler As CMO]]></title><description><![CDATA[Unilever appoints flat pack champion Kirsten Hasler.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unilever-appoints-ikeas-kirsten-hasler-as-cmo/</link><pubDate>Wed, 03 Jun 2026 08:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unilever-appoints-ikeas-kirsten-hasler-as-cmo/</guid></item><item><title><![CDATA[Publicis Australia: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[NOW PLAYING Publicis Australia Team PROFILE Agency Type Creative Ownership Publicis Groupe tagline Create Change LEADERSHIP TEAM&#8203; Simone Waugh Managing director Ryan Petie Executive creative director Simon Murphy Chief strategy officer James Ansell Executive director digital and social Jude Johannesen General manager Michelle Sakzewski chief client partner Natalie Mitchell Executive producer Key Stats Offices Brisbane, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-australia-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 03 Jun 2026 05:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-australia-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Innocean: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[It's all zig-a-zig-ah these days at Innocean as it spices up the industry.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/innocean-bamptrsquos-agency-scorecard-2026/</link><pubDate>Wed, 03 Jun 2026 05:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/innocean-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Aussies Watching World Cup At Work Could Be â€˜Huge Winâ€™ For Advertisers, Including Coca-Cola]]></title><description><![CDATA[Sadly, we're not predicting many huge wins for the Socceroos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussies-watching-world-cup-at-work-could-be-huge-win-for-advertisers-including-coca-cola/</link><pubDate>Wed, 03 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussies-watching-world-cup-at-work-could-be-huge-win-for-advertisers-including-coca-cola/</guid></item><item><title><![CDATA[NRL Rights War Heats Up As Broadcasters Battle For Control Of The Game]]></title><description><![CDATA[Stuff the State of Origin, this off-field battle is way juicier.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nrl-rights-war-heats-up-as-broadcasters-battle-for-control-of-the-game/</link><pubDate>Wed, 03 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nrl-rights-war-heats-up-as-broadcasters-battle-for-control-of-the-game/</guid></item><item><title><![CDATA[TV Ratings (2/6/2026): My Reno Rules Crowns Winners As Game Shows Dominate Tuesday Night]]></title><description><![CDATA[Mitch and Shaz were the big winners on My Reno Rules. That's Mitch on the left and Shaz on the right, if you were wondering.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-262026-my-reno-rules-crowns-winners-as-game-shows-dominate-tuesday-night/</link><pubDate>Wed, 03 Jun 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-262026-my-reno-rules-crowns-winners-as-game-shows-dominate-tuesday-night/</guid></item><item><title><![CDATA[Brands &lsquo;Pressured&rsquo; Into Lifting Retail Media Spend Despite Lack Of &lsquo;Trust&rsquo; &amp; &lsquo;Effectiveness&rsquo;]]></title><description><![CDATA[We were similarly pressured into smoking as an adolescent. And we're not sold on its effectiveness, either.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brands-lsquopressuredrsquo-into-lifting-retail-media-spend-despite-lack-of-lsquotrustrsquo-amp-lsquoeffectivenessrsquo/</link><pubDate>Wed, 03 Jun 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brands-lsquopressuredrsquo-into-lifting-retail-media-spend-despite-lack-of-lsquotrustrsquo-amp-lsquoeffectivenessrsquo/</guid></item><item><title><![CDATA[Who Needs A Holding Company? Meet B&amp;T&rsquo;s Best Of The Best Indie Creative Agency Leaders]]></title><description><![CDATA[Who controls the thermostats in the hottest of the hot shops? Find out here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-needs-a-holding-company-meet-bamptrsquos-best-of-the-best-indie-creative-agency-leaders/</link><pubDate>Wed, 03 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-needs-a-holding-company-meet-bamptrsquos-best-of-the-best-indie-creative-agency-leaders/</guid></item><item><title><![CDATA[â€˜Missing Outâ€™: Does The Nighttime Economy Provide An Untapped Opportunity For Brands?]]></title><description><![CDATA[Advertising to the nighttime economy could have significant benefits, it seems. If the audience can remember it, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/missing-out-does-the-nighttime-economy-provide-an-untapped-opportunity-for-brands/</link><pubDate>Wed, 03 Jun 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/missing-out-does-the-nighttime-economy-provide-an-untapped-opportunity-for-brands/</guid></item><item><title><![CDATA[â€˜Controversial CEOâ€™: OpenAI Enters The Top 20 Most Distrusted Brands]]></title><description><![CDATA[OpenAI falls foul of its "controversial CEO" in this Roy Morgan ranking. Unlike most other companies around the world.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/controversial-ceo-openai-enters-the-top-20-most-distrusted-brands/</link><pubDate>Wed, 03 Jun 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/controversial-ceo-openai-enters-the-top-20-most-distrusted-brands/</guid></item><item><title><![CDATA[â€˜Second To Noneâ€™: Akceloâ€™s Peter Collins Lauds The Details In Its Cairns Crocodiles Award-Winning Campaign]]></title><description><![CDATA[The devil's in the detail, they say. Or, in this instance, the Crocodile.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/second-to-none-akcelos-peter-collins-lauds-the-details-in-its-cairns-crocodiles-award-winning-campaign/</link><pubDate>Wed, 03 Jun 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/second-to-none-akcelos-peter-collins-lauds-the-details-in-its-cairns-crocodiles-award-winning-campaign/</guid></item><item><title><![CDATA[ADIA Opens Entries For 2026 â€˜Research Got Talentâ€™ Competition]]></title><description><![CDATA[NGOs in crisis? Don't worry, a 20-something with a survey is on the way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adia-opens-entries-for-2026-research-got-talent-competition/</link><pubDate>Wed, 03 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adia-opens-entries-for-2026-research-got-talent-competition/</guid></item><item><title><![CDATA[&lsquo;Highly Unprincipled &amp; Coercive&rsquo;: Big Tech Lashes News Bargaining Incentive]]></title><description><![CDATA[Won't somebody think of the global tech platforms?!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquohighly-unprincipled-amp-coerciversquo-big-tech-lashes-news-bargaining-incentive/</link><pubDate>Wed, 03 Jun 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquohighly-unprincipled-amp-coerciversquo-big-tech-lashes-news-bargaining-incentive/</guid></item><item><title><![CDATA[Nine Introduces Ad-Supported Tier On Stan]]></title><description><![CDATA[Stan launches a new ad-supported tier. Which is good news for your wallet. And perhaps your clients' bank balance.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-introduces-ad-supported-tier-on-stan/</link><pubDate>Wed, 03 Jun 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-introduces-ad-supported-tier-on-stan/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: Blundstone Marketing Boss Steps Deeper Into Global Growth]]></title><description><![CDATA[Australia's steelcaps are taking over the world, one step at a time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-blundstone-marketing-boss-steps-deeper-into-global-growth/</link><pubDate>Wed, 03 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-blundstone-marketing-boss-steps-deeper-into-global-growth/</guid></item><item><title><![CDATA[Ex-72andSunny CCO Wez Hawes Joins Creative-Led Agency OUTSIDE IN As Creative Partner]]></title><description><![CDATA[Hawes joins OUTSIDE IN. But only after putting his jumper on the right way round for this press photo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-cco-wez-hawes-joins-creative-led-agency-outside-in-as-creative-partner/</link><pubDate>Wed, 03 Jun 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-72andsunny-cco-wez-hawes-joins-creative-led-agency-outside-in-as-creative-partner/</guid></item><item><title><![CDATA[UNICEF Launches Sleep Aid To Raise Money For Children In Need Via Grey Finland]]></title><description><![CDATA[Have you been sleeping on your requirements for social good? Consider this a godsend.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-sleep-aid-to-raise-money-for-children-in-need-via-grey-finland/</link><pubDate>Wed, 03 Jun 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unicef-launches-sleep-aid-to-raise-money-for-children-in-need-via-grey-finland/</guid></item><item><title><![CDATA[AI Is Being Used By 77% Of The Population, ChatGPT Dominates Market Share]]></title><description><![CDATA[More than three quarters of you are using AI. Though how many of you are using it for relationship advice is unclear.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-is-being-used-by-77-of-the-population-chatgpt-dominates-market-share/</link><pubDate>Wed, 03 Jun 2026 01:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-is-being-used-by-77-of-the-population-chatgpt-dominates-market-share/</guid></item><item><title><![CDATA[Woolies, Rinehart &amp; Toyota Back News Australia&rsquo;s Bush Summit, Albo To Attend]]></title><description><![CDATA[News' Bush Summit always proves a draw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/woolies-rinehart-amp-toyota-back-news-australiarsquos-bush-summit-albo-to-attend/</link><pubDate>Wed, 03 Jun 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/woolies-rinehart-amp-toyota-back-news-australiarsquos-bush-summit-albo-to-attend/</guid></item><item><title><![CDATA[Tapt Media Launches Long-Form Conversation Podcast â€˜Fascinated With Jacqui Felgateâ€™]]></title><description><![CDATA[Fascinated by conversations? This podcast is for you. Find chats rather tedious? Perhaps explore other media, frankly.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tapt-media-launches-long-form-conversation-podcast-fascinated-with-jacqui-felgate/</link><pubDate>Wed, 03 Jun 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tapt-media-launches-long-form-conversation-podcast-fascinated-with-jacqui-felgate/</guid></item><item><title><![CDATA[2degrees Rebrands To &lsquo;2deVries&rsquo; After Auckland FC A-League Win Via TBWA &amp; Eleven PR]]></title><description><![CDATA[B&amp;T breaks out our tame Kiwi reporter to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/2degrees-rebrands-to-lsquo2devriesrsquo-after-auckland-fc-a-league-win-via-tbwa-amp-eleven-pr/</link><pubDate>Wed, 03 Jun 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/2degrees-rebrands-to-lsquo2devriesrsquo-after-auckland-fc-a-league-win-via-tbwa-amp-eleven-pr/</guid></item><item><title><![CDATA[Former Clemenger BBDO, DDB &amp; TBWA Exec Tackles Marketing&rsquo;s Briefing Problem With AI Platform]]></title><description><![CDATA[It's more time at Ryan's Bar and less time spent on bad briefs thanks to Deece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-clemenger-bbdo-ddb-amp-tbwa-exec-tackles-marketingrsquos-briefing-problem-with-ai-platform/</link><pubDate>Wed, 03 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-clemenger-bbdo-ddb-amp-tbwa-exec-tackles-marketingrsquos-briefing-problem-with-ai-platform/</guid></item><item><title><![CDATA[Dirt Creates Digital Place â€˜Baceâ€™ For Fitness YouTuber Move With Nicole]]></title><description><![CDATA[We must confess that 'Move With Nicole' had passed us by at B&amp;T. But look, we're slightly jealous of her lifestyle.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dirt-creates-digital-place-bace-for-fitness-youtuber-move-with-nicole/</link><pubDate>Wed, 03 Jun 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dirt-creates-digital-place-bace-for-fitness-youtuber-move-with-nicole/</guid></item><item><title><![CDATA[Kantar Launches Creator Content Effectiveness Framework]]></title><description><![CDATA[Will knowing the ROI of a TikTok dance help you sleep at night? Consider this an excellent sedative.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kantar-launches-creator-content-effectiveness-framework/</link><pubDate>Wed, 03 Jun 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kantar-launches-creator-content-effectiveness-framework/</guid></item><item><title><![CDATA[Bastion &amp; Social Protect Launch Brand Safety Platform For Marketers]]></title><description><![CDATA[Here comes a new brand safety platform. Can't account for kiss cams at Coldplay concerts, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-amp-social-protect-launch-brand-safety-platform-for-marketers/</link><pubDate>Wed, 03 Jun 2026 01:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-amp-social-protect-launch-brand-safety-platform-for-marketers/</guid></item><item><title><![CDATA[Indie Content &amp; Creative Agency Weld Stories Expands Team With 3 Hires]]></title><description><![CDATA[Founder Shannon O'Meara must think the Weld of them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indie-content-amp-creative-agency-weld-stories-expands-team-with-3-hires/</link><pubDate>Wed, 03 Jun 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indie-content-amp-creative-agency-weld-stories-expands-team-with-3-hires/</guid></item><item><title><![CDATA[Youâ€™ll Be Amazed How Many People Care About You]]></title><description><![CDATA[Mark Coad is the latest columnist in the powerful Keep Talking series on mental health.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youll-be-amazed-how-many-people-care-about-you/</link><pubDate>Wed, 03 Jun 2026 00:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youll-be-amazed-how-many-people-care-about-you/</guid></item><item><title><![CDATA[Tabcorp Backs Dentsu To Handle Media Agency Duties]]></title><description><![CDATA[After toying with some same game multis, Tabcorp bets on Dentsu for its media account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tabcorp-backs-dentsu-to-handle-media-agency-duties/</link><pubDate>Tue, 02 Jun 2026 06:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tabcorp-backs-dentsu-to-handle-media-agency-duties/</guid></item><item><title><![CDATA[&lsquo;My Kids Look Up To Them&rsquo;: The Nikua Brothers&rsquo; Bros &amp; Cons Signs With BlakCast]]></title><description><![CDATA[If you're looking for a bit of inspiration this Tuesday afternoon, look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomy-kids-look-up-to-themrsquo-the-nikua-brothersrsquo-bros-amp-cons-signs-with-blakcast/</link><pubDate>Tue, 02 Jun 2026 05:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomy-kids-look-up-to-themrsquo-the-nikua-brothersrsquo-bros-amp-cons-signs-with-blakcast/</guid></item><item><title><![CDATA[IKEA Marks Swedenâ€™s Sunniest Square Metre With Granite Chairs On Gotland]]></title><description><![CDATA[IKEA finds Sweden's sunniest square metre. A feat that would prove next to impossible in Melbourne.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ikea-marks-swedens-sunniest-square-metre-with-granite-chairs-on-gotland/</link><pubDate>Tue, 02 Jun 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ikea-marks-swedens-sunniest-square-metre-with-granite-chairs-on-gotland/</guid></item><item><title><![CDATA[TerryWhite Chemmart Doubles In-Pharmacy Digital Screen Network]]></title><description><![CDATA[Need to reach the sickly with your marcomms? Look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/terrywhite-chemmart-doubles-in-pharmacy-digital-screen-network/</link><pubDate>Tue, 02 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/terrywhite-chemmart-doubles-in-pharmacy-digital-screen-network/</guid></item><item><title><![CDATA[Yahoo DSP Adds SBS To Its Backstage Publisher Network]]></title><description><![CDATA[It's great news for fans of Sex, Soccer and Before alike as SBS joins Yahoo Backstage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-adds-sbs-to-its-backstage-publisher-network/</link><pubDate>Tue, 02 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-adds-sbs-to-its-backstage-publisher-network/</guid></item><item><title><![CDATA[Hatched Media: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Hatched goes all Daft Punk here. But sadly Mike Wilson hasn't gone in for one of the French duo's natty helmets.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hatched-media-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 02 Jun 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hatched-media-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[BMF: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[BMF hit the high notes in 2025. Though declines to answer B&amp;T's comments about Tupac beef.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bmf-bamptrsquos-agency-scorecard-2026/</link><pubDate>Tue, 02 Jun 2026 04:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bmf-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[The Best Newsjacks Are Built Before The News Breaks]]></title><description><![CDATA[Reactive PR is just planning with a poker face.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-best-newsjacks-are-built-before-the-news-breaks/</link><pubDate>Tue, 02 Jun 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-best-newsjacks-are-built-before-the-news-breaks/</guid></item><item><title><![CDATA[McDonaldâ€™s Launches â€˜You Know Whereâ€™ Campaign Via Akcelo]]></title><description><![CDATA[Macca's jettisons its logo for latest work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mcdonalds-launches-you-know-where-campaign-via-akcelo/</link><pubDate>Tue, 02 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mcdonalds-launches-you-know-where-campaign-via-akcelo/</guid></item><item><title><![CDATA[TV Ratings (1/6/2026): Game Shows Shrug Off Nineâ€™s New Shark!]]></title><description><![CDATA[Will Shark! sink or swim?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-162026-game-shows-shrug-off-nines-new-shark/</link><pubDate>Tue, 02 Jun 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-162026-game-shows-shrug-off-nines-new-shark/</guid></item><item><title><![CDATA[Mother&rsquo;s Day, Michael &amp; Prada 2 Break May&rsquo;s Cinema Box Office Records]]></title><description><![CDATA[Fashion ad dressed as movie dominates the box office. So perhaps we aren't all done for?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/motherrsquos-day-michael-amp-prada-2-break-mayrsquos-cinema-box-office-records/</link><pubDate>Tue, 02 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/motherrsquos-day-michael-amp-prada-2-break-mayrsquos-cinema-box-office-records/</guid></item><item><title><![CDATA[LinkedIn &amp; YouTube Dominate AI Model Citations]]></title><description><![CDATA[When half of LinkedIn posts are written by AI, is it surprising the chatbots are in love with their own works?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/linkedin-amp-youtube-dominate-ai-model-citations/</link><pubDate>Tue, 02 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/linkedin-amp-youtube-dominate-ai-model-citations/</guid></item><item><title><![CDATA[Fast 10: Matt Houltham On What Actually Keeps Clients Happy]]></title><description><![CDATA[Starcom boss reveals key to client happiness. And it isn't free tickets to sporting fixtures (though they don't hurt).]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-matt-houltham-on-what-actually-keeps-clients-happy/</link><pubDate>Tue, 02 Jun 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-matt-houltham-on-what-actually-keeps-clients-happy/</guid></item><item><title><![CDATA[Mad Reality Check: The â€˜Juiced-Upâ€™ Lemmings Era]]></title><description><![CDATA[If we're all juiced-up Lemmings, does that prove we're in a simulation?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-the-juiced-up-lemmings-era/</link><pubDate>Tue, 02 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-the-juiced-up-lemmings-era/</guid></item><item><title><![CDATA[You Can Judge B&amp;T&rsquo;s Industry-Leading Slate Of Awards!]]></title><description><![CDATA[That's right: you can put your knowledge to use in our awards! Not to say you don't already in your day job, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-can-judge-bamptrsquos-industry-leading-slate-of-awards/</link><pubDate>Tue, 02 Jun 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-can-judge-bamptrsquos-industry-leading-slate-of-awards/</guid></item><item><title><![CDATA[Lego Taps Jason Momoa For New Global Campaign Via Chaos x Magic]]></title><description><![CDATA[Lego launches a new campaign with Jason Momoa. And if that doesn't make this story worth a click, we don't know what would.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lego-taps-jason-momoa-for-new-global-campaign-via-chaos-x-magic/</link><pubDate>Tue, 02 Jun 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lego-taps-jason-momoa-for-new-global-campaign-via-chaos-x-magic/</guid></item><item><title><![CDATA[â€˜Incredibly Difficult To Say Goodbyeâ€™: Ogilvy Group Creative Director Andrew Hankin Departs After 26 Years]]></title><description><![CDATA[Hankin departs Ogilvy after 26 years. B&amp;T hears the agency's change from Yorkshire to Tetley Tea was the final straw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/incredibly-difficult-to-say-goodbye-ogilvy-group-creative-director-andrew-hankin-departs-after-26-years/</link><pubDate>Tue, 02 Jun 2026 03:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/incredibly-difficult-to-say-goodbye-ogilvy-group-creative-director-andrew-hankin-departs-after-26-years/</guid></item><item><title><![CDATA[SMI: Cinema Reports 17.6% Growth In Softer Market]]></title><description><![CDATA[Cinema continues to be the ad market's star performer. Remarkable when you consider the quality of some films in recent months.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smi-cinema-reports-176-growth-in-softer-market/</link><pubDate>Tue, 02 Jun 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smi-cinema-reports-176-growth-in-softer-market/</guid></item><item><title><![CDATA[CommBank Appoints Howatson+Company As New Creative AgencyÂ ]]></title><description><![CDATA[Howie gets his new yellow card out for a mega round the Cricketer's Arms tonight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/commbank-appoints-howatsoncompany-as-new-creative-agency/</link><pubDate>Tue, 02 Jun 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/commbank-appoints-howatsoncompany-as-new-creative-agency/</guid></item><item><title><![CDATA[Specsavers Returns To The Bay With New Set Of â€˜Mini Soapsâ€™]]></title><description><![CDATA[Home and Away renews Specsavers deal. And we could all do with some rose-tinted specs in Sydney given the current weather.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-returns-to-the-bay-with-new-set-of-mini-soaps/</link><pubDate>Tue, 02 Jun 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-returns-to-the-bay-with-new-set-of-mini-soaps/</guid></item><item><title><![CDATA[Claude Parent Anthropic Plans To Go Public]]></title><description><![CDATA[Anthropic set for an IPO. As B&amp;T wonders how the price of tulip bulbs is going.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/claude-parent-anthropic-plans-to-go-public/</link><pubDate>Tue, 02 Jun 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/claude-parent-anthropic-plans-to-go-public/</guid></item><item><title><![CDATA[Half Of Digital Ad Roles Looking For 6 Years Experience, Entry Level Vacancies Only 1%: IAB Australia]]></title><description><![CDATA[The nation's matcha purveyors tremble as entry-level jobs start to be squeezed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/half-of-digital-ad-roles-looking-for-6-years-experience-entry-level-vacancies-only-1-iab-australia/</link><pubDate>Tue, 02 Jun 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/half-of-digital-ad-roles-looking-for-6-years-experience-entry-level-vacancies-only-1-iab-australia/</guid></item><item><title><![CDATA[Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell]]></title><description><![CDATA[If there's one Jetstar flight you wouldn't mind being late, it's this one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jetstar-celebrates-22nd-bday-with-shannon-noll-lookalike-flight-via-thinkerbell/</link><pubDate>Tue, 02 Jun 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jetstar-celebrates-22nd-bday-with-shannon-noll-lookalike-flight-via-thinkerbell/</guid></item><item><title><![CDATA[Barwon Coast Unveils &lsquo;Who Dares, Winters&rsquo; To Entice Melburnians To Hit The Coast Via GOOD&amp;PROPER]]></title><description><![CDATA[Forget Euro summer. This year, it's all about caravanning on the Bellarine Peninsula.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/barwon-coast-unveils-lsquowho-dares-wintersrsquo-to-entice-melburnians-to-hit-the-coast-via-goodampproper/</link><pubDate>Tue, 02 Jun 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/barwon-coast-unveils-lsquowho-dares-wintersrsquo-to-entice-melburnians-to-hit-the-coast-via-goodampproper/</guid></item><item><title><![CDATA[Baiada Taps Omnicom Oceania For Full-Service Partnership]]></title><description><![CDATA[Omnicom proves the pick of the brood as rivals left spitting feathers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/baiada-taps-omnicom-oceania-for-full-service-partnership/</link><pubDate>Tue, 02 Jun 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/baiada-taps-omnicom-oceania-for-full-service-partnership/</guid></item><item><title><![CDATA[â€˜Lead With The Carrot, Not The Stickâ€™: UN Foundationâ€™s David Ohana On Turning Global Challenges Into Human Stories]]></title><description><![CDATA[We've often wondered why carrots get so much love when other root vegetables would do just as fine a job.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lead-with-the-carrot-not-the-stick-un-foundations-david-ohana-on-turning-global-challenges-into-human-stories/</link><pubDate>Tue, 02 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lead-with-the-carrot-not-the-stick-un-foundations-david-ohana-on-turning-global-challenges-into-human-stories/</guid></item><item><title><![CDATA[Allianz Shows Off Its Caring Experience With â€˜Worth It When It Matters Mostâ€™ Via Howatson+Company]]></title><description><![CDATA[Avril Lavigne seethes as she's snubbed for latest Allianz campaign.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/allianz-shows-off-its-caring-experience-with-worth-it-when-it-matters-most-via-howatsoncompany/</link><pubDate>Tue, 02 Jun 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/allianz-shows-off-its-caring-experience-with-worth-it-when-it-matters-most-via-howatsoncompany/</guid></item><item><title><![CDATA[Bastion: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[It was full steam ahead for Bastion in 2025 thanks to its nutritious Kellogg's breakfast.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bastion-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 01 Jun 2026 05:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bastion-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Speed: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[After toying with 140 BPM, Speed settles down for a more palatable 124.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/speed-bamptrsquos-agency-scorecard-2026/</link><pubDate>Mon, 01 Jun 2026 05:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/speed-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[B&amp;T Reveals Inaugural Agency Scorecards Advisory Panel]]></title><description><![CDATA[Need to get 10 marketing consultants in a room? All it takes is low-to-mid tier sandwiches &amp; promise a beer with Sparrow after.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bampt-reveals-inaugural-agency-scorecards-advisory-panel/</link><pubDate>Mon, 01 Jun 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bampt-reveals-inaugural-agency-scorecards-advisory-panel/</guid></item><item><title><![CDATA[Weekend Ratings (29-31/5/2026): Nineâ€™s Shark! Snaps Up 1.6 Million Viewers On TV Debut]]></title><description><![CDATA[Much to the delight of Nine's lawyers, everyone made it out of the cages safe-and-sound.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-29-3152026-nines-shark-snaps-up-16-million-viewers-on-tv-debut/</link><pubDate>Mon, 01 Jun 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-29-3152026-nines-shark-snaps-up-16-million-viewers-on-tv-debut/</guid></item><item><title><![CDATA[&lsquo;Just Can&rsquo;t Get That From AI&rsquo;: Tourism NT &amp; Going North Warn Marketers Of &lsquo;Artificial Polish&rsquo; In Campaigns]]></title><description><![CDATA[Real people like to see real people in ads and films. Quelle surprise!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquojust-canrsquot-get-that-from-airsquo-tourism-nt-amp-going-north-warn-marketers-of-lsquoartificial-polishrsquo-in-campaigns/</link><pubDate>Mon, 01 Jun 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquojust-canrsquot-get-that-from-airsquo-tourism-nt-amp-going-north-warn-marketers-of-lsquoartificial-polishrsquo-in-campaigns/</guid></item><item><title><![CDATA[Netflix Ships 92% Of Aussie-Made Revenue Abroad]]></title><description><![CDATA[Netflix's revenue shuffling catches the eye. As B&amp;T promises that this year, for real this time, we'll do our tax on time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-ships-92-of-aussie-made-revenue-abroad/</link><pubDate>Mon, 01 Jun 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-ships-92-of-aussie-made-revenue-abroad/</guid></item><item><title><![CDATA[McDonald&rsquo;s, Hyundai &amp; More Sponsor SBS FIFA World Cup 2026 Broadcast]]></title><description><![CDATA[Australia's legion of newfound Arsenal fans will surely enjoy watching Eberechi Eze balls up another penalty in the coming weeks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-hyundai-amp-more-sponsor-sbs-fifa-world-cup-2026-broadcast/</link><pubDate>Mon, 01 Jun 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mcdonaldrsquos-hyundai-amp-more-sponsor-sbs-fifa-world-cup-2026-broadcast/</guid></item><item><title><![CDATA[IPREX Appoints InsideOut PR CEO Nicole Reaney As APAC President]]></title><description><![CDATA[Nicole Reaney decides she's well and truly given up on her social life by taking second job.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iprex-appoints-insideout-pr-ceo-nicole-reaney-as-apac-president/</link><pubDate>Mon, 01 Jun 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iprex-appoints-insideout-pr-ceo-nicole-reaney-as-apac-president/</guid></item><item><title><![CDATA[Mindshare Wins Asahi Media Pitch]]></title><description><![CDATA[What better way to celebrate than with an Asahi or two?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mindshare-wins-asahi-media-pitch/</link><pubDate>Mon, 01 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mindshare-wins-asahi-media-pitch/</guid></item><item><title><![CDATA[Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios &amp; NBCUniversal]]></title><description><![CDATA[We bet Samsung TV Plus users are just over the moon with Law &amp; Order being added into the fold.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsung-tv-plus-australia-rolls-out-content-partnerships-with-bbc-studios-amp-nbcuniversal/</link><pubDate>Mon, 01 Jun 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsung-tv-plus-australia-rolls-out-content-partnerships-with-bbc-studios-amp-nbcuniversal/</guid></item><item><title><![CDATA[Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne]]></title><description><![CDATA[Green returns to ARN to head its Melbourne sales. And maintains she's never heard of a Kyle or Jackie, for that matter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-meta-exec-melissa-verner-green-returns-to-arn-as-director-of-sales-melbourne/</link><pubDate>Mon, 01 Jun 2026 03:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-meta-exec-melissa-verner-green-returns-to-arn-as-director-of-sales-melbourne/</guid></item><item><title><![CDATA[Special PR NZ Appoints Jessica Allison As Auckland GM]]></title><description><![CDATA[There must be something Special about Allison... if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/special-pr-nz-appoints-jessica-allison-as-auckland-gm/</link><pubDate>Mon, 01 Jun 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/special-pr-nz-appoints-jessica-allison-as-auckland-gm/</guid></item><item><title><![CDATA[Times News Group Revives Country Newspapers]]></title><description><![CDATA[We love to see papers coming back from the dead. And here we get three at once. O frabjous day!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/times-news-group-revives-country-newspapers/</link><pubDate>Mon, 01 Jun 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/times-news-group-revives-country-newspapers/</guid></item><item><title><![CDATA[Sharks, Ninjas, Oreos &amp; Queensland All Star In May&rsquo;s New Business Winners]]></title><description><![CDATA[Consider this a handy guide to who's shouting hot toddies as we enter winter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharks-ninjas-oreos-amp-queensland-all-star-in-mayrsquos-new-business-winners/</link><pubDate>Mon, 01 Jun 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharks-ninjas-oreos-amp-queensland-all-star-in-mayrsquos-new-business-winners/</guid></item><item><title><![CDATA[New Publication The Fourth Wall Launches In Australia, Covering Theatre, Live Music &amp; Performing Arts]]></title><description><![CDATA[It's great news for fans of wire-framed glasses and berets as The Fourth Wall launches.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/new-publication-the-fourth-wall-launches-in-australia-covering-theatre-live-music-amp-performing-arts/</link><pubDate>Mon, 01 Jun 2026 02:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/new-publication-the-fourth-wall-launches-in-australia-covering-theatre-live-music-amp-performing-arts/</guid></item><item><title><![CDATA[â€˜Strengthens Communityâ€™: VAST Billboards Support Kiwi Artists During NZ Music Month]]></title><description><![CDATA[Great work from VAST Billboards here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/strengthens-community-vast-billboards-support-kiwi-artists-during-nz-music-month/</link><pubDate>Mon, 01 Jun 2026 02:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/strengthens-community-vast-billboards-support-kiwi-artists-during-nz-music-month/</guid></item><item><title><![CDATA[Canadian Club Continues â€˜Over Beer?â€™ Platform By Calling Beer Drinkers â€˜Liar Liars Pants On Fireâ€™ Via Droga5]]></title><description><![CDATA[Beer might not be the king of Winter. But at least it's keeping our pants warm.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/canadian-club-continues-over-beer-platform-by-calling-beer-drinkers-liar-liars-pants-on-fire-via-droga5/</link><pubDate>Mon, 01 Jun 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/canadian-club-continues-over-beer-platform-by-calling-beer-drinkers-liar-liars-pants-on-fire-via-droga5/</guid></item><item><title><![CDATA[Zendesk Taps Tifenn Dano Kwan For CMO Role]]></title><description><![CDATA[Dano Kwan to put her Headspace subscription to use with new role at Zendesk.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zendesk-taps-tifenn-dano-kwan-for-cmo-role/</link><pubDate>Mon, 01 Jun 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zendesk-taps-tifenn-dano-kwan-for-cmo-role/</guid></item><item><title><![CDATA[What Can Creatives Learn From The Blair Witch Project?]]></title><description><![CDATA[There's plenty creatives can learn from the Blair Witch Project. Most notably how to hold a camera straight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-can-creatives-learn-from-the-blair-witch-project/</link><pubDate>Mon, 01 Jun 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-can-creatives-learn-from-the-blair-witch-project/</guid></item><item><title><![CDATA[Signed, Sealed &amp; Delivered: Australia Post Confirms Accenture Song As Media AOR]]></title><description><![CDATA[As you read some three months ago in B&amp;T, Accenture Song wins Aus Post's media. We're not saying anything about late deliveries.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/signed-sealed-amp-delivered-australia-post-confirms-accenture-song-as-media-aor/</link><pubDate>Mon, 01 Jun 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/signed-sealed-amp-delivered-australia-post-confirms-accenture-song-as-media-aor/</guid></item><item><title><![CDATA[Nine.com.au Relaunches Due To &lsquo;Changing Needs&rsquo; Of Readers &amp; Advertisers]]></title><description><![CDATA[If we know one thing at B&amp;T, it's that the needs of the advertiser trumps all.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ninecomau-relaunches-due-to-lsquochanging-needsrsquo-of-readers-amp-advertisers/</link><pubDate>Mon, 01 Jun 2026 01:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ninecomau-relaunches-due-to-lsquochanging-needsrsquo-of-readers-amp-advertisers/</guid></item><item><title><![CDATA[&lsquo;We Worked All Night&rsquo;: VML&rsquo;s Shilpi Dey &amp; Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win]]></title><description><![CDATA[Dey and Thakkar flew in from India for Cairns Hatchlings. And went back with a trophy! Plus a newfound love for XXXX Gold.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowe-worked-all-nightrsquo-vmlrsquos-shilpi-dey-amp-raj-thakkar-reveal-effort-behind-cairns-hatchlings-audio-win/</link><pubDate>Mon, 01 Jun 2026 00:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowe-worked-all-nightrsquo-vmlrsquos-shilpi-dey-amp-raj-thakkar-reveal-effort-behind-cairns-hatchlings-audio-win/</guid></item><item><title><![CDATA[Tourism Central Australia Launches â€˜Head For The Heartâ€™ Platform Via Showpony]]></title><description><![CDATA[Tourism Central Australia puts itself on show. And doesn't it look good.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tourism-central-australia-launches-head-for-the-heart-platform-via-showpony/</link><pubDate>Fri, 29 May 2026 04:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tourism-central-australia-launches-head-for-the-heart-platform-via-showpony/</guid></item><item><title><![CDATA[Reuters Executive Editor To Head News &amp; Current Affairs At The ABC]]></title><description><![CDATA[Robinson set to feel right at home with Sydney's inclement weather reminding us of London.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reuters-executive-editor-to-head-news-amp-current-affairs-at-the-abc/</link><pubDate>Fri, 29 May 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reuters-executive-editor-to-head-news-amp-current-affairs-at-the-abc/</guid></item><item><title><![CDATA[Intuit Mailchimp Launches Analytics AI To Streamline Marketing Data]]></title><description><![CDATA[Mailchimp gets some new analytics tools. Though we fail to see how it will improve on our 750% click rate.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/intuit-mailchimp-launches-analytics-ai-to-streamline-marketing-data/</link><pubDate>Fri, 29 May 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/intuit-mailchimp-launches-analytics-ai-to-streamline-marketing-data/</guid></item><item><title><![CDATA[&lsquo;Make Them Pause&rsquo;: Sophie &amp; Sophie From Saatchi &amp; Saatchi Opine On The Need For Unbridled Creativity In OOH]]></title><description><![CDATA[Saatchi &amp; Saatchi's Sophie &amp; Sophie reflect on their win. And the vast number of emails they receive for each other.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomake-them-pausersquo-sophie-amp-sophie-from-saatchi-amp-saatchi-opine-on-the-need-for-unbridled-creativity-in-ooh/</link><pubDate>Fri, 29 May 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomake-them-pausersquo-sophie-amp-sophie-from-saatchi-amp-saatchi-opine-on-the-need-for-unbridled-creativity-in-ooh/</guid></item><item><title><![CDATA[TV Ratings (28/5/2026): Blues Clean Sweep Proves Winning Formula For Nine]]></title><description><![CDATA[Where's your QLD spirit now?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2852026-blues-clean-sweep-proves-winning-formula-for-nine/</link><pubDate>Fri, 29 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2852026-blues-clean-sweep-proves-winning-formula-for-nine/</guid></item><item><title><![CDATA[Consumers Crave &lsquo;Real Creators &amp; Real Experiences&rsquo; But When Will Budgets Follow Suit?]]></title><description><![CDATA[Consumers are craving reality. And not in a MAFS or Big Brother way, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/consumers-crave-lsquoreal-creators-amp-real-experiencesrsquo-but-when-will-budgets-follow-suit/</link><pubDate>Fri, 29 May 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/consumers-crave-lsquoreal-creators-amp-real-experiencesrsquo-but-when-will-budgets-follow-suit/</guid></item><item><title><![CDATA[&lsquo;Marketers Should Stop Wasting Money On Unnecessary New Platforms &amp; AI Tools&rsquo;: Ebiquity Global CEO]]></title><description><![CDATA[They should, however, keep spending essential funds on taking B&amp;T hacks to lunch.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomarketers-should-stop-wasting-money-on-unnecessary-new-platforms-amp-ai-toolsrsquo-ebiquity-global-ceo/</link><pubDate>Fri, 29 May 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomarketers-should-stop-wasting-money-on-unnecessary-new-platforms-amp-ai-toolsrsquo-ebiquity-global-ceo/</guid></item><item><title><![CDATA[The Hidden Sea Appoints Cummins &amp; Partners As Full-Service Partner]]></title><description><![CDATA[Cummins staff gleefully dispose of surplus Yellow Tail on the back of this win.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-hidden-sea-appoints-cummins-amp-partners-as-full-service-partner/</link><pubDate>Fri, 29 May 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-hidden-sea-appoints-cummins-amp-partners-as-full-service-partner/</guid></item><item><title><![CDATA[Ronald McDonald House Launches New Brand Identity With National â€˜Family Staysâ€™ Campaign]]></title><description><![CDATA[Ronald McDonald House gets a new look and feel. And there's not a clown in sight.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ronald-mcdonald-house-launches-new-brand-identity-with-national-family-stays-campaign/</link><pubDate>Fri, 29 May 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ronald-mcdonald-house-launches-new-brand-identity-with-national-family-stays-campaign/</guid></item><item><title><![CDATA[When The Shit Hits The Fanâ€¦ You Need A Bloody Good Crisis Manager]]></title><description><![CDATA[However, if your shit is hitting the fan, then you likely need a slightly less aggressive toilet flush.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/when-the-shit-hits-the-fan-you-need-a-bloody-good-crisis-manager/</link><pubDate>Fri, 29 May 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/when-the-shit-hits-the-fan-you-need-a-bloody-good-crisis-manager/</guid></item><item><title><![CDATA[Kraft Heinz CMO Michael Magee Talks Condiments, Collabs &amp; Category Cut-Through]]></title><description><![CDATA[We all know that Beanz meanz Heinz. Or do we? Here, Kraft Heinz's CMO cracks open the can &amp; dispenses viscous marketing goodness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kraft-heinz-cmo-michael-magee-talks-condiments-collabs-amp-category-cut-through/</link><pubDate>Fri, 29 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kraft-heinz-cmo-michael-magee-talks-condiments-collabs-amp-category-cut-through/</guid></item><item><title><![CDATA[&lsquo;Significant Opportunity&rsquo;: Media33 Wins Media Accounts For STEDI &amp; Runva]]></title><description><![CDATA[It's great news for the legion of Nissan Patrol drivers at Media33.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquosignificant-opportunityrsquo-media33-wins-media-accounts-for-stedi-amp-runva/</link><pubDate>Fri, 29 May 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquosignificant-opportunityrsquo-media33-wins-media-accounts-for-stedi-amp-runva/</guid></item><item><title><![CDATA[Havas Red &amp; Sunsweet Prunes Tap Influencers To Make Prunes Relevant]]></title><description><![CDATA[Havas Red lands tough gig promo-ing prunes. And that isn't a euphemism.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-sunsweet-prunes-tap-influencers-to-make-prunes-relevant/</link><pubDate>Fri, 29 May 2026 02:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-sunsweet-prunes-tap-influencers-to-make-prunes-relevant/</guid></item><item><title><![CDATA[Meta Ramps Up Efforts To Combat FIFA World Cup Scams]]></title><description><![CDATA[Paddy's Market set for windfall as Facebook cans ads for knock-off kits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-ramps-up-efforts-to-combat-fifa-world-cup-scams/</link><pubDate>Fri, 29 May 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-ramps-up-efforts-to-combat-fifa-world-cup-scams/</guid></item><item><title><![CDATA[Carsales Takes New Car Buyers For A Spin With New Discovery Guide]]></title><description><![CDATA[Carsales launches a new discovery guide. B&amp;T to give it a good tyre-kicking as we mull Porsche purchase &agrave; la Sopha Dopha.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/carsales-takes-new-car-buyers-for-a-spin-with-new-discovery-guide/</link><pubDate>Fri, 29 May 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/carsales-takes-new-car-buyers-for-a-spin-with-new-discovery-guide/</guid></item><item><title><![CDATA[â€˜A Natural Fitâ€™: Are Media Appoints Blazeaway Media To Run Sales In SA]]></title><description><![CDATA[Are Media heats up with Blazeaway deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-natural-fit-are-media-appoints-blazeaway-media-to-run-sales-in-sa/</link><pubDate>Fri, 29 May 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-natural-fit-are-media-appoints-blazeaway-media-to-run-sales-in-sa/</guid></item><item><title><![CDATA[HAVAS Red &amp; Mundanara Bayles Launch HAVAS Blak To Elevate &amp; Advocate First Nations Communications]]></title><description><![CDATA[HAVAS Red and Mundanara Bayles unite for this all-important cause.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-mundanara-bayles-launch-havas-blak-to-elevate-amp-advocate-first-nations-communications/</link><pubDate>Fri, 29 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-amp-mundanara-bayles-launch-havas-blak-to-elevate-amp-advocate-first-nations-communications/</guid></item><item><title><![CDATA[YouTube &amp; Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year]]></title><description><![CDATA[It's good news if you're Netflix and Google. Less so if you're in the sales team at the Dunedoo Gazette.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youtube-amp-netflix-receive-sharpest-rise-in-marketing-investment-over-the-past-year/</link><pubDate>Fri, 29 May 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youtube-amp-netflix-receive-sharpest-rise-in-marketing-investment-over-the-past-year/</guid></item><item><title><![CDATA[SONARR Awards Steps In Where Australian Commercial Radio &amp; Podcast Awards Left Off]]></title><description><![CDATA[The mic was dropped. SONARR picked it up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sonarr-awards-steps-in-where-australian-commercial-radio-amp-podcast-awards-left-off/</link><pubDate>Fri, 29 May 2026 01:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sonarr-awards-steps-in-where-australian-commercial-radio-amp-podcast-awards-left-off/</guid></item><item><title><![CDATA[Samsung &amp; Clemenger BBDO To Part Ways Following Agency Review, Publicis Tipped To Win]]></title><description><![CDATA[It's the end of an era for these two, but not before cleaning up at last year's MFA Awards.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsung-amp-clemenger-bbdo-to-part-ways-following-agency-review-publicis-tipped-to-win/</link><pubDate>Thu, 28 May 2026 05:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsung-amp-clemenger-bbdo-to-part-ways-following-agency-review-publicis-tipped-to-win/</guid></item><item><title><![CDATA[MAFS Handed SafeWork NSW Improvement Notices Following Allegations Of &lsquo;Violence, Aggression &amp; Non-Consensual Touching&rsquo;]]></title><description><![CDATA[Married At First Sight continues to find itself under the microscope here and abroad.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mafs-handed-safework-nsw-improvement-notices-following-allegations-of-lsquoviolence-aggression-amp-non-consensual-touchingrsquo/</link><pubDate>Thu, 28 May 2026 04:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mafs-handed-safework-nsw-improvement-notices-following-allegations-of-lsquoviolence-aggression-amp-non-consensual-touchingrsquo/</guid></item><item><title><![CDATA[Thinkerbell &amp; Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising]]></title><description><![CDATA[Thinkerbell and Inclusively Made partner for this important cause.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-amp-inclusively-made-launch-ai-tool-to-counter-disability-exclusion-in-advertising/</link><pubDate>Thu, 28 May 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-amp-inclusively-made-launch-ai-tool-to-counter-disability-exclusion-in-advertising/</guid></item><item><title><![CDATA[TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History]]></title><description><![CDATA[Keep sooking QLD, Kalyn Ponga was rightfully given his marching orders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2752026-game-one-delivers-highest-total-tv-result-for-state-of-origin-in-voz-history/</link><pubDate>Thu, 28 May 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2752026-game-one-delivers-highest-total-tv-result-for-state-of-origin-in-voz-history/</guid></item><item><title><![CDATA[Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia]]></title><description><![CDATA[Fathers of CATINELLA staffers rejoice as whisky gifts locked in for the forseeable future.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scotch-brand-the-macallan-appoints-catinella-as-communications-agency-in-australia/</link><pubDate>Thu, 28 May 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scotch-brand-the-macallan-appoints-catinella-as-communications-agency-in-australia/</guid></item><item><title><![CDATA[â€˜Makes Them Stop Scrollingâ€™: Short Tutorials Aussieâ€™s Biggest Purchase Trigger, Research Finds]]></title><description><![CDATA[According to the latest research from Oysterly Media, short tutorials and demos are now Australia&rsquo;s number one purchase trigger, with social now driving&nbsp;three times more product discovery than brand websites. The research found 33 per cent see how-to clips as the content most likely to push them into buying, which puts them ahead of strong [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/makes-them-stop-scrolling-short-tutorials-aussies-biggest-purchase-trigger-research-finds/</link><pubDate>Thu, 28 May 2026 04:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/makes-them-stop-scrolling-short-tutorials-aussies-biggest-purchase-trigger-research-finds/</guid></item><item><title><![CDATA[Better Homes &amp; Gardens, Women&rsquo;s Day Lead Roy Morgan&rsquo;s Latest Magazine Rankings]]></title><description><![CDATA[Our preferred title, 'Just Good Enough Homes &amp; Gardens', was robbed once again.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/better-homes-amp-gardens-womenrsquos-day-lead-roy-morganrsquos-latest-magazine-rankings/</link><pubDate>Thu, 28 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/better-homes-amp-gardens-womenrsquos-day-lead-roy-morganrsquos-latest-magazine-rankings/</guid></item><item><title><![CDATA[DoorDash Delivery Bags Host Australiaâ€™s Strangest New Podcast In Work By Clemenger BBDO]]></title><description><![CDATA[Delivery bags do the talking in this new work. As opposed to bags making people do the talking.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/doordash-delivery-bags-host-australias-strangest-new-podcast-in-work-by-clemenger-bbdo/</link><pubDate>Thu, 28 May 2026 04:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/doordash-delivery-bags-host-australias-strangest-new-podcast-in-work-by-clemenger-bbdo/</guid></item><item><title><![CDATA[Nexxen Launches Smart TV Home Screen Ad Capability]]></title><description><![CDATA[Nexxen launches this new smart TV capability. Though B&amp;T still refuses to ditch our CRT monitor.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nexxen-launches-smart-tv-home-screen-ad-capability/</link><pubDate>Thu, 28 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nexxen-launches-smart-tv-home-screen-ad-capability/</guid></item><item><title><![CDATA[Vogue Codes Secures 3 New Partners For 2026 Program]]></title><description><![CDATA[Vogue Codes returns for its 11th year. But B&amp;T remains steadfastly committed to skinny jeans, socks &amp; sandals &amp; Canadian tuxedos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vogue-codes-secures-3-new-partners-for-2026-program/</link><pubDate>Thu, 28 May 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vogue-codes-secures-3-new-partners-for-2026-program/</guid></item><item><title><![CDATA[Adam Whitford &amp; Kirrily Hirst Join OMA, MOVE Boards]]></title><description><![CDATA[The Outdoor Media Association (OMA) and MOVE have made changes to their boards, with director of civic outdoor and alliance outdoor Adam Whitford, elected to the OMA Board and Kirrily Hirst director of sales at GoTransit Media Group, appointed to the MOVE Board. The appointments bring two industry leaders into key governance roles at a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adam-whitford-amp-kirrily-hirst-join-oma-move-boards/</link><pubDate>Thu, 28 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adam-whitford-amp-kirrily-hirst-join-oma-move-boards/</guid></item><item><title><![CDATA[&lsquo;Plugging The Say-Do Gap&rsquo;: Manifest Launches AI Marketing OS For In-House Teams &amp; Agencies]]></title><description><![CDATA[Manifest pledges to plug the say-do gap. We're just hoping it doesn't extend to emptying the office dishwasher.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoplugging-the-say-do-gaprsquo-manifest-launches-ai-marketing-os-for-in-house-teams-amp-agencies/</link><pubDate>Thu, 28 May 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoplugging-the-say-do-gaprsquo-manifest-launches-ai-marketing-os-for-in-house-teams-amp-agencies/</guid></item><item><title><![CDATA[Amy Kean: â€˜Any Kind Of Social Media Trend Kills Creativityâ€™]]></title><description><![CDATA[B&amp;T cans plans for Harlem Shakes &amp; Mannequin Challenges in Cairns next year after this talk. Or are we showing our age?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amy-kean-any-kind-of-social-media-trend-kills-creativity/</link><pubDate>Thu, 28 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amy-kean-any-kind-of-social-media-trend-kills-creativity/</guid></item><item><title><![CDATA[Nine&rsquo;s Taylor Orr &amp; George Hulley On What Lead Them To Their Cairns Hatchlings Winning Idea]]></title><description><![CDATA[Nine's Orr &amp; Hulley finished first in the Hatchlings. But the real win was the ideas they met along the way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ninersquos-taylor-orr-amp-george-hulley-on-what-lead-them-to-their-cairns-hatchlings-winning-idea/</link><pubDate>Thu, 28 May 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ninersquos-taylor-orr-amp-george-hulley-on-what-lead-them-to-their-cairns-hatchlings-winning-idea/</guid></item><item><title><![CDATA[&lsquo;People Finding Their People&rsquo;: Kim Portrate Says B&amp;T&rsquo;s Women In Media Is Where The Industry Finds Community]]></title><description><![CDATA[The industry comes together at B&amp;T's Women in Media Awards. And don't just take our word for it, Kim Portrate believes it too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-finding-their-peoplersquo-kim-portrate-says-bamptrsquos-women-in-media-is-where-the-industry-finds-community/</link><pubDate>Thu, 28 May 2026 02:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-finding-their-peoplersquo-kim-portrate-says-bamptrsquos-women-in-media-is-where-the-industry-finds-community/</guid></item><item><title><![CDATA[Yael Klass Joins HiBob As VP Of Brand To Push Human Focus &amp; &lsquo;Build Something Much Bigger&rsquo;]]></title><description><![CDATA[HiBob says hi to Yael Klass for new VP of brand role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yael-klass-joins-hibob-as-vp-of-brand-to-push-human-focus-amp-lsquobuild-something-much-biggerrsquo/</link><pubDate>Thu, 28 May 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yael-klass-joins-hibob-as-vp-of-brand-to-push-human-focus-amp-lsquobuild-something-much-biggerrsquo/</guid></item><item><title><![CDATA[&lsquo;How Aussies Love To End Their Day&rsquo;: Woolworths &amp; Netflix Partner For Return Of Big Night In Campaign]]></title><description><![CDATA[There's no better way to end a night than Woolies snacks &amp; Netflix. Save, perhaps, a double whisky &amp; a few Winnie Blues.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquohow-aussies-love-to-end-their-dayrsquo-woolworths-amp-netflix-partner-for-return-of-big-night-in-campaign/</link><pubDate>Thu, 28 May 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquohow-aussies-love-to-end-their-dayrsquo-woolworths-amp-netflix-partner-for-return-of-big-night-in-campaign/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Harvey Norman Backs Aussie Athletes In Commonwealth Games Gold Hunt]]></title><description><![CDATA[At this point, if you're not sponsored by Harvey Norman, we'd probably pack up and go home.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-harvey-norman-backs-aussie-athletes-in-commonwealth-games-gold-hunt/</link><pubDate>Thu, 28 May 2026 02:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-harvey-norman-backs-aussie-athletes-in-commonwealth-games-gold-hunt/</guid></item><item><title><![CDATA[HESTA Help Aussies Retire Through â€˜Donâ€™t Tell Meâ€™ Campaign Via AKQA]]></title><description><![CDATA['Don&rsquo;t tell me how to retire. Just help me do it' is a secret most Aussies want to know before the age of 40.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hesta-help-aussies-retire-through-dont-tell-me-campaign-via-akqa/</link><pubDate>Thu, 28 May 2026 02:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hesta-help-aussies-retire-through-dont-tell-me-campaign-via-akqa/</guid></item><item><title><![CDATA[Ex-Mumbrella360 &amp; Unmade Curator Cat McGinn Launches New Agency]]></title><description><![CDATA[Cat McGinn launches new agency Liminal. But no word on whether its office will be called 'Liminal Space'.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-mumbrella360-amp-unmade-curator-cat-mcginn-launches-new-agency/</link><pubDate>Thu, 28 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-mumbrella360-amp-unmade-curator-cat-mcginn-launches-new-agency/</guid></item><item><title><![CDATA[Broadsign &amp; Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign]]></title><description><![CDATA[OOH delivers Lots of Happiness to Amsterdam without the help from a space cake or two.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-global-partners-deliver-first-end-to-end-agentic-ai-powered-ooh-campaign/</link><pubDate>Thu, 28 May 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/broadsign-amp-global-partners-deliver-first-end-to-end-agentic-ai-powered-ooh-campaign/</guid></item><item><title><![CDATA[ARN Promotes Donna Gordon To CMO]]></title><description><![CDATA[ARN gets itself a new CMO. Now it just needs some breakfast presenters.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-promotes-donna-gordon-to-cmo/</link><pubDate>Thu, 28 May 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-promotes-donna-gordon-to-cmo/</guid></item><item><title><![CDATA[oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel]]></title><description><![CDATA[Melburnians should be treated to the AFL ladder on it as a reminder that Sydney &amp; Perth sides are dominating their sport.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-unveils-full-motion-3d-enabled-digital-screen-in-melbourne-metro-tunnel/</link><pubDate>Thu, 28 May 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-unveils-full-motion-3d-enabled-digital-screen-in-melbourne-metro-tunnel/</guid></item><item><title><![CDATA[Cairns Crocodiles Takeaway: In A World Of Infinite Sameness, Weird Wins]]></title><description><![CDATA[Weirdness wins, writes this pro. Save perhaps in dentistry.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-takeaway-in-a-world-of-infinite-sameness-weird-wins/</link><pubDate>Thu, 28 May 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-takeaway-in-a-world-of-infinite-sameness-weird-wins/</guid></item><item><title><![CDATA[UnLtd Unveils Hot New Brand Identity Via Cocogun]]></title><description><![CDATA[UnLtd gets a new look and feel. And doesn't it scrub up well?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/unltd-unveils-hot-new-brand-identity-via-cocogun/</link><pubDate>Thu, 28 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/unltd-unveils-hot-new-brand-identity-via-cocogun/</guid></item><item><title><![CDATA[Australian Government De-Stigmatises Perimenopause With National Campaign Via Ogilvy]]></title><description><![CDATA[Ogilvy produces this important work for the government.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-government-de-stigmatises-perimenopause-with-national-campaign-via-ogilvy/</link><pubDate>Thu, 28 May 2026 01:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-government-de-stigmatises-perimenopause-with-national-campaign-via-ogilvy/</guid></item><item><title><![CDATA[â€˜Not Loyal By Defaultâ€™: 5Dâ€™s Lyndall Spooner Says Brands Often Unaware Of Who Their Buyers Are]]></title><description><![CDATA[Brands don't know their buyers, according to Spooner. But do the buyers even know themselves?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-loyal-by-default-5ds-lyndall-spooner-says-brands-often-unaware-of-who-their-buyers-are/</link><pubDate>Thu, 28 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-loyal-by-default-5ds-lyndall-spooner-says-brands-often-unaware-of-who-their-buyers-are/</guid></item><item><title><![CDATA[Droga5 Names M+Câ€™s Emma Robbins As Melbourne ECD]]></title><description><![CDATA[Emma Robbins joins Droga5. And still refuses to drink coffee in Sydney.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/droga5-names-mcs-emma-robbins-as-melbourne-ecd/</link><pubDate>Thu, 28 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/droga5-names-mcs-emma-robbins-as-melbourne-ecd/</guid></item><item><title><![CDATA[Melbourne Confidential: Marty Drill]]></title><description><![CDATA[The excellently named Marty Drill stars in this week's Melbourne Confidential.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-marty-drill/</link><pubDate>Thu, 28 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-marty-drill/</guid></item><item><title><![CDATA[Tumbleturn Hires Ex-Ogilvy Boss Sally Kissane To Lead Client-Agency Relationship Practice]]></title><description><![CDATA[After hours practicing in the pool, Kissane joins Tumbleturn.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tumbleturn-hires-ex-ogilvy-boss-sally-kissane-to-lead-client-agency-relationship-practice/</link><pubDate>Thu, 28 May 2026 00:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tumbleturn-hires-ex-ogilvy-boss-sally-kissane-to-lead-client-agency-relationship-practice/</guid></item><item><title><![CDATA[SharkNinja Appoints Howatson+Company As Creative AOR]]></title><description><![CDATA[SharkNinja picks H+C. Sharknado's creative remains undecided, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sharkninja-appoints-howatsoncompany-as-creative-aor/</link><pubDate>Wed, 27 May 2026 23:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sharkninja-appoints-howatsoncompany-as-creative-aor/</guid></item><item><title><![CDATA[Who Are The Sharpest Media Suits Around? Itâ€™s The Best Of The Best Holding Company Media Agency Bosses]]></title><description><![CDATA[B&amp;T's Best of the Best behemoth enters its second week. And we've already had to turn our phones off.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-are-the-sharpest-media-suits-around-its-the-best-of-the-best-holding-company-media-agency-bosses/</link><pubDate>Wed, 27 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-are-the-sharpest-media-suits-around-its-the-best-of-the-best-holding-company-media-agency-bosses/</guid></item><item><title><![CDATA[â€˜No Brainerâ€™: Nine Reportedly Makes A Play For The Exclusive NRL Rights]]></title><description><![CDATA[The NRL rights race is shaping up to be one of the year's best battles. Excluding the one between ARN, Kyle and Jackie's lawyers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/no-brainer-nine-reportedly-makes-a-play-for-the-exclusive-nrl-rights/</link><pubDate>Wed, 27 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/no-brainer-nine-reportedly-makes-a-play-for-the-exclusive-nrl-rights/</guid></item><item><title><![CDATA[TV Ratings (26/5/2026): Tipping Point Tops The Night As My Reno Rules Delivers A Million Dollar Moment]]></title><description><![CDATA[My Reno Rules' cash splashing couldn't see it beat ratings titan Tipping Point.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2652026-tipping-point-tops-the-night-as-my-reno-rules-delivers-a-million-dollar-moment/</link><pubDate>Wed, 27 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2652026-tipping-point-tops-the-night-as-my-reno-rules-delivers-a-million-dollar-moment/</guid></item><item><title><![CDATA[CRA Digital Audio Revenue Grows, Total Radio Revenue Dips]]></title><description><![CDATA[Want a radio story that doesn't mention Kyle &amp; Jackie O? Look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cra-digital-audio-revenue-grows-total-radio-revenue-dips/</link><pubDate>Wed, 27 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cra-digital-audio-revenue-grows-total-radio-revenue-dips/</guid></item><item><title><![CDATA[Culture Kings &amp; Profit Peak Warn Brands Using Discounts As A &lsquo;Sugar Hit&rsquo; Are Training Customers To Wait For Them]]></title><description><![CDATA[Similarly, you won't get any discounts for ads on B&amp;T. Unless you're especially nice to us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/culture-kings-amp-profit-peak-warn-brands-using-discounts-as-a-lsquosugar-hitrsquo-are-training-customers-to-wait-for-them/</link><pubDate>Wed, 27 May 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/culture-kings-amp-profit-peak-warn-brands-using-discounts-as-a-lsquosugar-hitrsquo-are-training-customers-to-wait-for-them/</guid></item><item><title><![CDATA[Segafredo Launches In Woolies Alongside â€˜Take Your Shotâ€™ Campaign Via Kill Boring Dead]]></title><description><![CDATA[Coffee bean brand launches into Woolies with this new campaign. And with the cost of living the way it is, we reckon it'll fly.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/segafredo-launches-in-woolies-alongside-take-your-shot-campaign-via-kill-boring-dead/</link><pubDate>Wed, 27 May 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/segafredo-launches-in-woolies-alongside-take-your-shot-campaign-via-kill-boring-dead/</guid></item><item><title><![CDATA[Stephen Graham, Romeo Beckham, Jason Sudeikis, Jodie Turner&#8209;Smith, Declan Rice &amp; More Star For Burberry In New Soccer Campaign]]></title><description><![CDATA[Burberry gets in the mood for the World Cup, by featuring actors and a bunch of players who won't get near lifting the trophy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stephen-graham-romeo-beckham-jason-sudeikis-jodie-turner8209smith-declan-rice-amp-more-star-for-burberry-in-new-soccer-campaign/</link><pubDate>Wed, 27 May 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stephen-graham-romeo-beckham-jason-sudeikis-jodie-turner8209smith-declan-rice-amp-more-star-for-burberry-in-new-soccer-campaign/</guid></item><item><title><![CDATA[How Brands Are Going Head-To-Head In Rugby Leagueâ€™s Most Ferocious Rivalry]]></title><description><![CDATA[State of Origin starts tonight! But it's merely a curtain-raiser for the Europa Conference League final tomorrow morning.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-brands-are-going-head-to-head-in-rugby-leagues-most-ferocious-rivalry/</link><pubDate>Wed, 27 May 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-brands-are-going-head-to-head-in-rugby-leagues-most-ferocious-rivalry/</guid></item><item><title><![CDATA[Bupa Launches â€˜Everything For Healthâ€™ Enterprise Brand Platform Via 2045]]></title><description><![CDATA[Bupa launches new platform sound tracked to Five's Keep On Movin'. And if that doesn't make it worth a click, what will!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bupa-launches-everything-for-health-enterprise-brand-platform-via-2045/</link><pubDate>Wed, 27 May 2026 03:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bupa-launches-everything-for-health-enterprise-brand-platform-via-2045/</guid></item><item><title><![CDATA[Medium Rare Expands CommBank Connect Team With 3 Appointments]]></title><description><![CDATA[Medium Rare's CommBank team grows. And presumably they also get commensurately better overdraft charges.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/medium-rare-expands-commbank-connect-team-with-3-appointments/</link><pubDate>Wed, 27 May 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/medium-rare-expands-commbank-connect-team-with-3-appointments/</guid></item><item><title><![CDATA[ACAM Expands National AI Benchmark With Kantar As Research Partner]]></title><description><![CDATA[Kantar &amp; ACAM team up here on AI benchmark. But sadly don't opt for an AI-generated press release photo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acam-expands-national-ai-benchmark-with-kantar-as-research-partner/</link><pubDate>Wed, 27 May 2026 03:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acam-expands-national-ai-benchmark-with-kantar-as-research-partner/</guid></item><item><title><![CDATA[BYD &amp; SCA Execs Join Boomtown&rsquo;s Winter Masterclass For Regional Advertising]]></title><description><![CDATA[BYD and SCA to pack extra pair of socks as they head to Boomtown's Winter Masterclass.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/byd-amp-sca-execs-join-boomtownrsquos-winter-masterclass-for-regional-advertising/</link><pubDate>Wed, 27 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/byd-amp-sca-execs-join-boomtownrsquos-winter-masterclass-for-regional-advertising/</guid></item><item><title><![CDATA[QMS Lights Up Sydney With 20 Major Brand Partners Across Vivid Sydney 2026]]></title><description><![CDATA[QMS lights up Vivid with these billboards. And they managed to stay up, unlike the drones.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-lights-up-sydney-with-20-major-brand-partners-across-vivid-sydney-2026/</link><pubDate>Wed, 27 May 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-lights-up-sydney-with-20-major-brand-partners-across-vivid-sydney-2026/</guid></item><item><title><![CDATA[InsideOut PR Appointed By Portable Power Brand Jackery For PR Campaign]]></title><description><![CDATA[After getting itself the right way round, InsideOut wins this client.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/insideout-pr-appointed-by-portable-power-brand-jackery-for-pr-campaign/</link><pubDate>Wed, 27 May 2026 03:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/insideout-pr-appointed-by-portable-power-brand-jackery-for-pr-campaign/</guid></item><item><title><![CDATA[Daniel MacPherson: Streaming Necessitates Film Funding â€˜Rethinkâ€™]]></title><description><![CDATA[Dan MacPherson issued this rally call in Cairns. Once we'd stopped swooning, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/daniel-macpherson-streaming-necessitates-film-funding-rethink/</link><pubDate>Wed, 27 May 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/daniel-macpherson-streaming-necessitates-film-funding-rethink/</guid></item><item><title><![CDATA[â€˜Not Like Pressing A Buttonâ€™: AICandy On The Effort Behind Its Cairns Crocodiles Award-Winning Campaign]]></title><description><![CDATA[AI doesn't take the hard work away, according to AICandy. Which does sound like something we'd tell our boss.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-like-pressing-a-button-aicandy-on-the-effort-behind-its-cairns-crocodiles-award-winning-campaign/</link><pubDate>Wed, 27 May 2026 03:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-like-pressing-a-button-aicandy-on-the-effort-behind-its-cairns-crocodiles-award-winning-campaign/</guid></item><item><title><![CDATA[Coca-Cola Signs Two Year Partnership With Football Australia Ahead Of FIFA World Cup]]></title><description><![CDATA[Coke inks this new partnership for the World Cup. Which might take on a different meaning in the games in Mexico.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-cola-signs-two-year-partnership-with-football-australia-ahead-of-fifa-world-cup/</link><pubDate>Wed, 27 May 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-cola-signs-two-year-partnership-with-football-australia-ahead-of-fifa-world-cup/</guid></item><item><title><![CDATA[Brands Should Play More Of A Role In The Daily Rituals Of Customers, Study Finds]]></title><description><![CDATA[Brands should play a greater role in rituals. Which isn't an excuse to break out the incense.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brands-should-play-more-of-a-role-in-the-daily-rituals-of-customers-study-finds/</link><pubDate>Wed, 27 May 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brands-should-play-more-of-a-role-in-the-daily-rituals-of-customers-study-finds/</guid></item><item><title><![CDATA[Why Outcome-based Agency Remuneration Is Having A Moment &amp; What Marketers Should Know]]></title><description><![CDATA[Outcome-based remuneration is so hot right now. Unlike Sydney, where the weather is crap.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-outcome-based-agency-remuneration-is-having-a-moment-amp-what-marketers-should-know/</link><pubDate>Wed, 27 May 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-outcome-based-agency-remuneration-is-having-a-moment-amp-what-marketers-should-know/</guid></item><item><title><![CDATA[Road Safety Tasmania Launch &lsquo;Confronting&rsquo; Campaign Via Cummins &amp; Partners]]></title><description><![CDATA[Eating a pie and driving while reading this? We hope not.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/road-safety-tasmania-launch-lsquoconfrontingrsquo-campaign-via-cummins-amp-partners/</link><pubDate>Wed, 27 May 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/road-safety-tasmania-launch-lsquoconfrontingrsquo-campaign-via-cummins-amp-partners/</guid></item><item><title><![CDATA[ESIM Provider Airalo Unveils Global Campaign â€˜Connection Means The Worldâ€™ Via Stink Studios]]></title><description><![CDATA[An eSIM can take you all over the world says this new ad. Thought it's still probably best to avoid the Strait of Hormuz.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/esim-provider-airalo-unveils-global-campaign-connection-means-the-world-via-stink-studios/</link><pubDate>Wed, 27 May 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/esim-provider-airalo-unveils-global-campaign-connection-means-the-world-via-stink-studios/</guid></item><item><title><![CDATA[Free.studio Launches In London With Partners Previously From Cummins&amp;Partners, BBH, M&amp;C Saatchi &amp; Range Rover]]></title><description><![CDATA[Free.studio has set up shop in London. And taken the weather with it, by all accounts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/freestudio-launches-in-london-with-partners-previously-from-cumminsamppartners-bbh-mampc-saatchi-amp-range-rover/</link><pubDate>Tue, 26 May 2026 13:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/freestudio-launches-in-london-with-partners-previously-from-cumminsamppartners-bbh-mampc-saatchi-amp-range-rover/</guid></item><item><title><![CDATA[Diabetes Australia Highlights The Hidden Dangers Of Ultra-Processed Foods Via Cocogun]]></title><description><![CDATA[Ultra processed foods are bad for you. Which is why we opt for a shish kebab over a doner.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/diabetes-australia-highlights-the-hidden-dangers-of-ultra-processed-foods-via-cocogun/</link><pubDate>Tue, 26 May 2026 06:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/diabetes-australia-highlights-the-hidden-dangers-of-ultra-processed-foods-via-cocogun/</guid></item><item><title><![CDATA[Dentsu Extends Tourism &amp; Events QLD Contract, Adds Offline Media Buying]]></title><description><![CDATA[Dentsu QLD extends its Tourism &amp; Events QLD work. The timing of Cairns Crocodiles merely coincidental.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-extends-tourism-amp-events-qld-contract-adds-offline-media-buying/</link><pubDate>Tue, 26 May 2026 05:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-extends-tourism-amp-events-qld-contract-adds-offline-media-buying/</guid></item><item><title><![CDATA[Amazon Reportedly Enters The Race For NRL Broadcast Rights]]></title><description><![CDATA[Prime Video reportedly in hunt for NRL rights. So don't be alarmed if you start seeing Amazon deliveries outside Chez V&rsquo;landys.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amazon-reportedly-enters-the-race-for-nrl-broadcast-rights/</link><pubDate>Tue, 26 May 2026 05:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amazon-reportedly-enters-the-race-for-nrl-broadcast-rights/</guid></item><item><title><![CDATA[Australian Cancer Research Foundation Hires 303 &amp; Mediahub To Build Brand]]></title><description><![CDATA[Mediahub and 303 ink this important deal with ACRF.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-cancer-research-foundation-hires-303-amp-mediahub-to-build-brand/</link><pubDate>Tue, 26 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-cancer-research-foundation-hires-303-amp-mediahub-to-build-brand/</guid></item><item><title><![CDATA[TV Ratings (25/5/2026): Tipping Point Leads Monday Night For Nine]]></title><description><![CDATA[Breathless excitement as usual on Tipping Point. Or so we've been informed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2552026-tipping-point-leads-monday-night-for-nine/</link><pubDate>Tue, 26 May 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2552026-tipping-point-leads-monday-night-for-nine/</guid></item><item><title><![CDATA[StackAdapt Co-Founder On Cracking The Holy Grail, Training The Next Gen &amp; Why He Won&rsquo;t Use &lsquo;AI Efficiencies&rsquo; To Cut Jobs]]></title><description><![CDATA[StackAdapt founder talks about the Holy Grail here. Refuses to comment on Judas, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/stackadapt-co-founder-on-cracking-the-holy-grail-training-the-next-gen-amp-why-he-wonrsquot-use-lsquoai-efficienciesrsquo-to-cut-jobs/</link><pubDate>Tue, 26 May 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/stackadapt-co-founder-on-cracking-the-holy-grail-training-the-next-gen-amp-why-he-wonrsquot-use-lsquoai-efficienciesrsquo-to-cut-jobs/</guid></item><item><title><![CDATA[Jameson Whisky Partners With Dan Does Footy To Launch The â€˜Ultra Kicking Challengeâ€™ Via 2045]]></title><description><![CDATA[Jameson enlists Dan Gorringe to kick goals. Sadly before he tucked into a few bottles of the whisky.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jameson-whisky-partners-with-dan-does-footy-to-launch-the-ultra-kicking-challenge-via-2045/</link><pubDate>Tue, 26 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jameson-whisky-partners-with-dan-does-footy-to-launch-the-ultra-kicking-challenge-via-2045/</guid></item><item><title><![CDATA[Are Mediaâ€™s Nicky Briger: Luxury Market Buoyant Despite Cost Of Living Pressures]]></title><description><![CDATA[Are you feeling the pinch? Plenty of others aren't, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/are-medias-nicky-briger-luxury-market-buoyant-despite-cost-of-living-pressures/</link><pubDate>Tue, 26 May 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/are-medias-nicky-briger-luxury-market-buoyant-despite-cost-of-living-pressures/</guid></item><item><title><![CDATA[TBWA DISRUPT Festival Research Finds Human Judgement Remains Irreplaceable]]></title><description><![CDATA[AI fest finds there's no replacement for humans. Which must have been a relief to everyone at TBWA.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tbwa-disrupt-festival-research-finds-human-judgement-remains-irreplaceable/</link><pubDate>Tue, 26 May 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tbwa-disrupt-festival-research-finds-human-judgement-remains-irreplaceable/</guid></item><item><title><![CDATA[Ryvalmedia Wins Avant Mutual Media Account]]></title><description><![CDATA[After vanquishing rivals, Ryvalmedia wins this new client.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-wins-avant-mutual-media-account/</link><pubDate>Tue, 26 May 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-wins-avant-mutual-media-account/</guid></item><item><title><![CDATA[AWARD School Enters 3-Year Partnership With LIA Creative LIAisons]]></title><description><![CDATA[Fancy a trip to Vegas? Get your chops around this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/award-school-enters-3-year-partnership-with-lia-creative-liaisons/</link><pubDate>Tue, 26 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/award-school-enters-3-year-partnership-with-lia-creative-liaisons/</guid></item><item><title><![CDATA[&lsquo;Weird &amp; Wacky Stuff&rsquo;: Thinkerbell&rsquo;s Oscar Kennedy &amp; Luke Sikora On Winning Cairns Hatchlings]]></title><description><![CDATA[A Cairns Hatchlings win is one to get ahead. Thinkerbell's Oscar Kennedy has that and a resemblance to Adam Ferrier on his side.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoweird-amp-wacky-stuffrsquo-thinkerbellrsquos-oscar-kennedy-amp-luke-sikora-on-winning-cairns-hatchlings/</link><pubDate>Tue, 26 May 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoweird-amp-wacky-stuffrsquo-thinkerbellrsquos-oscar-kennedy-amp-luke-sikora-on-winning-cairns-hatchlings/</guid></item><item><title><![CDATA[Noisy Appoints Matt Holmes As Brand Partnerships Director]]></title><description><![CDATA[After donning his Loop earplugs, Matt Holmes joins Noisy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/noisy-appoints-matt-holmes-as-brand-partnerships-director/</link><pubDate>Tue, 26 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/noisy-appoints-matt-holmes-as-brand-partnerships-director/</guid></item><item><title><![CDATA[Out Of Home Industry Donates $12.5 Million To Champion Fresh Veggies Across Australia]]></title><description><![CDATA[One in three Australians remembered a campaign about vegetables. Hot chips, on the other hand....]]></description><link>https://www.newslocker.com/en-au/profession/advertising/out-of-home-industry-donates-125-million-to-champion-fresh-veggies-across-australia/</link><pubDate>Tue, 26 May 2026 03:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/out-of-home-industry-donates-125-million-to-champion-fresh-veggies-across-australia/</guid></item><item><title><![CDATA[Monkey Shoulder Marketing Manager On Changing Whiskyâ€™s â€˜Dad Drinkâ€™ Reputation]]></title><description><![CDATA[Monkey Shoulder is on a mission to drown whisky's reputation as a dad drink. B&amp;T doing our bit with new pi&ntilde;a colada penchant.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/monkey-shoulder-marketing-manager-on-changing-whiskys-dad-drink-reputation/</link><pubDate>Tue, 26 May 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/monkey-shoulder-marketing-manager-on-changing-whiskys-dad-drink-reputation/</guid></item><item><title><![CDATA[From Gladiator II To â€˜Murder Ballâ€™: Ed Stening On Turning Scrappy Moments Into Brand Growth]]></title><description><![CDATA[Ed Stening &amp; Michael Levine enjoy a couple of cans in the car. Non-alcoholic, naturellement.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-gladiator-ii-to-murder-ball-ed-stening-on-turning-scrappy-moments-into-brand-growth/</link><pubDate>Tue, 26 May 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-gladiator-ii-to-murder-ball-ed-stening-on-turning-scrappy-moments-into-brand-growth/</guid></item><item><title><![CDATA[Brisbane Olympics CMO Brent Hill: â€˜People Will Have A Ball In 2032â€™]]></title><description><![CDATA[Hill gives the inside scoop on the hottest places in Brissie. But makes no commitments on the brown river.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brisbane-olympics-cmo-brent-hill-people-will-have-a-ball-in-2032/</link><pubDate>Tue, 26 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brisbane-olympics-cmo-brent-hill-people-will-have-a-ball-in-2032/</guid></item><item><title><![CDATA[Australiaâ€™s Internet Ad Market Hits Record $4.9 Billion In Q1 2026]]></title><description><![CDATA[Australia's digital ad market soars. But if you've got outstanding budget, feel free to send it our way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australias-internet-ad-market-hits-record-49-billion-in-q1-2026/</link><pubDate>Tue, 26 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australias-internet-ad-market-hits-record-49-billion-in-q1-2026/</guid></item><item><title><![CDATA[R/GA Rebrands One Day As Music Industry â€˜Increasingly Run By Predictabilityâ€™]]></title><description><![CDATA[The music industry is all too predictable says R/GA. Which we think speaks to the regrettable rise of techno.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rga-rebrands-one-day-as-music-industry-increasingly-run-by-predictability/</link><pubDate>Tue, 26 May 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rga-rebrands-one-day-as-music-industry-increasingly-run-by-predictability/</guid></item><item><title><![CDATA[Avoid &lsquo;Contempt Without Prior Investigation&rsquo; &amp; Other Stakeholder Management Tips From The Third Chemical Brother]]></title><description><![CDATA[We chat with the third Chemical Brother in Cairns. And before you ask, we did decline any other chemicals on offer.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/avoid-lsquocontempt-without-prior-investigationrsquo-amp-other-stakeholder-management-tips-from-the-third-chemical-brother/</link><pubDate>Tue, 26 May 2026 02:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/avoid-lsquocontempt-without-prior-investigationrsquo-amp-other-stakeholder-management-tips-from-the-third-chemical-brother/</guid></item><item><title><![CDATA[The Fast 10: Marcus Willis On Why Boring Is The Enemy]]></title><description><![CDATA[World hunger breathes a sigh of relief as Marcus Willis names boring as his nemesis.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-fast-10-marcus-willis-on-why-boring-is-the-enemy/</link><pubDate>Tue, 26 May 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-fast-10-marcus-willis-on-why-boring-is-the-enemy/</guid></item><item><title><![CDATA[The Gravitational Pull Toward Safe]]></title><description><![CDATA[The divide between B2B and B2C is not as great as you might think. In fact, it's just a single key.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-gravitational-pull-toward-safe/</link><pubDate>Tue, 26 May 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-gravitational-pull-toward-safe/</guid></item><item><title><![CDATA[Michael â€˜MGâ€™ Graham Tapt For National Trading Role]]></title><description><![CDATA[Tapt taps MG for national trading director gig. Denies his namesake Chinese car firm will get preferential treatment.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/michael-mg-graham-tapt-for-national-trading-role/</link><pubDate>Tue, 26 May 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/michael-mg-graham-tapt-for-national-trading-role/</guid></item><item><title><![CDATA[Half Of Aussie Creators Have Walked Away From Inauthentic Brand Deals]]></title><description><![CDATA[The other half are more than happy to be inauthentic. So if you've got Lockheed Martin on the books, maybe add TikTok to the plan.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/half-of-aussie-creators-have-walked-away-from-inauthentic-brand-deals/</link><pubDate>Tue, 26 May 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/half-of-aussie-creators-have-walked-away-from-inauthentic-brand-deals/</guid></item><item><title><![CDATA[Deep Media Taps Former Amazon Ads Executive Kacie Serls To Lead Deep Retail]]></title><description><![CDATA[Serls gets in over her head at Deep Media's new Deep Retail play.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/deep-media-taps-former-amazon-ads-executive-kacie-serls-to-lead-deep-retail/</link><pubDate>Tue, 26 May 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/deep-media-taps-former-amazon-ads-executive-kacie-serls-to-lead-deep-retail/</guid></item><item><title><![CDATA[Step Back From The Dashboard: We&rsquo;re In A Data Rich, Human Poor Era &amp; The Industry Is Poorer]]></title><description><![CDATA[Are you dripping in data but deficient in, y'know, feelings? You're among friends, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/step-back-from-the-dashboard-wersquore-in-a-data-rich-human-poor-era-amp-the-industry-is-poorer/</link><pubDate>Tue, 26 May 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/step-back-from-the-dashboard-wersquore-in-a-data-rich-human-poor-era-amp-the-industry-is-poorer/</guid></item><item><title><![CDATA[Emotive Taps Into Social Fandom Extending Google Pixelâ€™s Partnership With Oscar Piastri]]></title><description><![CDATA[Google continues its work with one of the duller F1 drivers. Which, to be fair, is an achievement in itself.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-taps-into-social-fandom-extending-google-pixels-partnership-with-oscar-piastri/</link><pubDate>Tue, 26 May 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-taps-into-social-fandom-extending-google-pixels-partnership-with-oscar-piastri/</guid></item><item><title><![CDATA[Jas Bedir, Carly Pelham &amp; Jen Dobbie Say Fck It &amp; Turn It Into A Podcast]]></title><description><![CDATA[Fck It, just listen to this podcast that involves honest conversations on the things women are done tolerating.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jas-bedir-carly-pelham-amp-jen-dobbie-say-fck-it-amp-turn-it-into-a-podcast/</link><pubDate>Tue, 26 May 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jas-bedir-carly-pelham-amp-jen-dobbie-say-fck-it-amp-turn-it-into-a-podcast/</guid></item><item><title><![CDATA[Cath Brands On Why Asking For Help Is A Strength, Not A Weakness]]></title><description><![CDATA[Cath Brands, chief growth officer at Social Point is this week&rsquo;s guest writer in the latest instalment of the IMAA&rsquo;s Future Leaders of Tomorrow program, following on from the last instalment with John Arnott. Brands delved into mentorship, authenticity and what it takes to accelerate women into leadership. 1. How did you get involved (and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cath-brands-on-why-asking-for-help-is-a-strength-not-a-weakness/</link><pubDate>Tue, 26 May 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cath-brands-on-why-asking-for-help-is-a-strength-not-a-weakness/</guid></item><item><title><![CDATA[Weekend Ratings (22â€“24/05/2026): Jim Jefferies Has 1.7M Aussies In Stitches]]></title><description><![CDATA[How Jefferies gets away with some of his jokes on live TV is astonishing. But nonetheless, people love watching him.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-2224052026-jim-jefferies-has-17m-aussies-in-stitches/</link><pubDate>Mon, 25 May 2026 04:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-2224052026-jim-jefferies-has-17m-aussies-in-stitches/</guid></item><item><title><![CDATA[Kate O&rsquo;Ryan-Roeder&rsquo;s Havas Mission: &lsquo;Deliberately Different&rsquo; &amp; Determined To Grow]]></title><description><![CDATA[O'Ryan-Roeder sets course for growth &amp; hits the hyperdrive. Not to say that James Wright is Chewbacca in this analogy, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kate-orsquoryan-roederrsquos-havas-mission-lsquodeliberately-differentrsquo-amp-determined-to-grow/</link><pubDate>Mon, 25 May 2026 04:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kate-orsquoryan-roederrsquos-havas-mission-lsquodeliberately-differentrsquo-amp-determined-to-grow/</guid></item><item><title><![CDATA[&lsquo;You Can&rsquo;t Build A Business &amp; Rely On Google&rsquo;: Are Media CEO Sally Eagle Outlines D2C Drive In First Interview]]></title><description><![CDATA[Sally Eagle sticks it to Google and AI, here. And if you check, you'll see her LinkedIn profile has dropped onto page two.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoyou-canrsquot-build-a-business-amp-rely-on-googlersquo-are-media-ceo-sally-eagle-outlines-d2c-drive-in-first-interview/</link><pubDate>Mon, 25 May 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoyou-canrsquot-build-a-business-amp-rely-on-googlersquo-are-media-ceo-sally-eagle-outlines-d2c-drive-in-first-interview/</guid></item><item><title><![CDATA[FABRIC Reimagines Macquarie Centre As A â€˜Modern Playgroundâ€™ In New Ad]]></title><description><![CDATA[Finally, there's something resembling fun in Sydney's north.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fabric-reimagines-macquarie-centre-as-a-modern-playground-in-new-ad/</link><pubDate>Mon, 25 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fabric-reimagines-macquarie-centre-as-a-modern-playground-in-new-ad/</guid></item><item><title><![CDATA[Lyka Reimagines Food Glorious Food In Hilarious â€˜Poo Glorious Pooâ€™ Spot Via 72andSunny Sydney]]></title><description><![CDATA[We haven't written this much about picking up poo since Roxy Jacenko's infamous CCTV stoush.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lyka-reimagines-food-glorious-food-in-hilarious-poo-glorious-poo-spot-via-72andsunny-sydney/</link><pubDate>Mon, 25 May 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lyka-reimagines-food-glorious-food-in-hilarious-poo-glorious-poo-spot-via-72andsunny-sydney/</guid></item><item><title><![CDATA[Virgin Australia Releases Toy Story 5-Themed Aircraft]]></title><description><![CDATA[Virgin Australia inks this Toy Story deal. Conveniently forgetting all the airport antagonists in Toy Story 2.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/virgin-australia-releases-toy-story-5-themed-aircraft/</link><pubDate>Mon, 25 May 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/virgin-australia-releases-toy-story-5-themed-aircraft/</guid></item><item><title><![CDATA[Jason Sudeikis &amp; Erling Haaland Front Visa&rsquo;s Global FIFA World Cup Campaign]]></title><description><![CDATA[Haaland x Ted Lasso collab is something that not many Aussies would actually care about. We are just being honest.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jason-sudeikis-amp-erling-haaland-front-visarsquos-global-fifa-world-cup-campaign/</link><pubDate>Mon, 25 May 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jason-sudeikis-amp-erling-haaland-front-visarsquos-global-fifa-world-cup-campaign/</guid></item><item><title><![CDATA[Help B&amp;T&rsquo;s Oliver Cerovic Escape The Four Walls Of Yasmar Detention Centre]]></title><description><![CDATA[Oliver Cerovic and David Hovenden have both fallen foul of B&amp;T's grammar Stasi and need your help. For a good cause, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/help-bamptrsquos-oliver-cerovic-escape-the-four-walls-of-yasmar-detention-centre/</link><pubDate>Mon, 25 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/help-bamptrsquos-oliver-cerovic-escape-the-four-walls-of-yasmar-detention-centre/</guid></item><item><title><![CDATA[Industry Dusts Off The Decks As Club UnLtd Returns]]></title><description><![CDATA[Are you desperately cool? Do you love music between 124-140 bpm? Then you'll love this. We'll be in bed, on the other hand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/industry-dusts-off-the-decks-as-club-unltd-returns/</link><pubDate>Mon, 25 May 2026 02:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/industry-dusts-off-the-decks-as-club-unltd-returns/</guid></item><item><title><![CDATA[News Bargaining Incentive Risks Further Concentrating Big Fourâ€™s Grip On Publishing: Man Of Many]]></title><description><![CDATA[The News Bargaining Incentive pays little mind to the little guys, according to Man of Many.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-bargaining-incentive-risks-further-concentrating-big-fours-grip-on-publishing-man-of-many/</link><pubDate>Mon, 25 May 2026 02:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-bargaining-incentive-risks-further-concentrating-big-fours-grip-on-publishing-man-of-many/</guid></item><item><title><![CDATA[â€˜The Bottleneck Is Always At The Top Of The Bottleâ€™: How Top Companies Are Streamlining Process To Rewild Creativity]]></title><description><![CDATA[An astute observation on bottlenecks, here. Though will it hold up to the growing scourge of upside-down jars?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-bottleneck-is-always-at-the-top-of-the-bottle-how-top-companies-are-streamlining-process-to-rewild-creativity/</link><pubDate>Mon, 25 May 2026 01:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-bottleneck-is-always-at-the-top-of-the-bottle-how-top-companies-are-streamlining-process-to-rewild-creativity/</guid></item><item><title><![CDATA[&lsquo;Our Commitment Goes Deeper Than What We Broadcast&rsquo;: Tanya Denning-Orman On NITV&rsquo;s Rise &amp; Essential Work]]></title><description><![CDATA[NITV's Tanya Denning-Orman talks about the importance of Indigenous media here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoour-commitment-goes-deeper-than-what-we-broadcastrsquo-tanya-denning-orman-on-nitvrsquos-rise-amp-essential-work/</link><pubDate>Mon, 25 May 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoour-commitment-goes-deeper-than-what-we-broadcastrsquo-tanya-denning-orman-on-nitvrsquos-rise-amp-essential-work/</guid></item><item><title><![CDATA[AI Production Firm MC&amp;V Wins Work For Canva, Canteen]]></title><description><![CDATA[AI production firm MC&amp;V names AI creativity platform Canva as a new partner. Make of that what you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-production-firm-mcampv-wins-work-for-canva-canteen/</link><pubDate>Mon, 25 May 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-production-firm-mcampv-wins-work-for-canva-canteen/</guid></item><item><title><![CDATA[Itâ€™sSimple.com.au Confronts Politicians With â€˜#StopTheAmbitionTaxâ€™ Via Campaignifi]]></title><description><![CDATA[Mortgage broker takes aim at pollies in new campaign. And we can't but wonder if there's a similar one coming for letting agents.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/itssimplecomau-confronts-politicians-with-stoptheambitiontax-via-campaignifi/</link><pubDate>Mon, 25 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/itssimplecomau-confronts-politicians-with-stoptheambitiontax-via-campaignifi/</guid></item><item><title><![CDATA[Great Northernâ€™s â€˜The Great Shoutâ€™ Returns With Integrated Campaign Via Dentsu Creative]]></title><description><![CDATA[Great Northern promises to help QLD's farmers out. A cause we reckon you should all get behind, regardless of Origin on Wednesday.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/great-northerns-the-great-shout-returns-with-integrated-campaign-via-dentsu-creative/</link><pubDate>Mon, 25 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/great-northerns-the-great-shout-returns-with-integrated-campaign-via-dentsu-creative/</guid></item><item><title><![CDATA[eBay Launches Live Shopping Event Campaign Via Dentsu &amp; Livewire]]></title><description><![CDATA[Are your parents confused with the idea of watching people play video games? Utterly confound them with this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ebay-launches-live-shopping-event-campaign-via-dentsu-amp-livewire/</link><pubDate>Mon, 25 May 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ebay-launches-live-shopping-event-campaign-via-dentsu-amp-livewire/</guid></item><item><title><![CDATA[Toyota Launches &lsquo;Hitch The HiLux&rsquo; &amp; &lsquo;GREAT Aussie Road Trip&rsquo; Kids Books Via Spark Foundry &amp; Medium Rare]]></title><description><![CDATA[Sadly, the third instalment, 'Hitch takes up two spots in CBD car park,' didn't make it to print.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/toyota-launches-lsquohitch-the-hiluxrsquo-amp-lsquogreat-aussie-road-triprsquo-kids-books-via-spark-foundry-amp-medium-rare/</link><pubDate>Mon, 25 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/toyota-launches-lsquohitch-the-hiluxrsquo-amp-lsquogreat-aussie-road-triprsquo-kids-books-via-spark-foundry-amp-medium-rare/</guid></item><item><title><![CDATA[Angus Ross Returns To Seven A Few Months After His Axing]]></title><description><![CDATA[In this corporate deck chair-shuffling for the ages, Angus Ross returns to Seven.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/angus-ross-returns-to-seven-a-few-months-after-his-axing/</link><pubDate>Mon, 25 May 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/angus-ross-returns-to-seven-a-few-months-after-his-axing/</guid></item><item><title><![CDATA[Former WPP, Bastion Leader Jamie Fairfield Named Born Creators Group Country Director, Australia]]></title><description><![CDATA[Buckley and Fairfield get the band back together at Born Creators. Though we're told there's still a spot open on bass.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-wpp-bastion-leader-jamie-fairfield-named-born-creators-group-country-director-australia/</link><pubDate>Mon, 25 May 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-wpp-bastion-leader-jamie-fairfield-named-born-creators-group-country-director-australia/</guid></item><item><title><![CDATA[Abbie Chatfield: â€˜We Have Enough Podcasts Of Two Friends Talkingâ€™]]></title><description><![CDATA[Does your big podcast idea revolve around chatting to your mate? You days might be numbered. Unless your mate is Jesus.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/abbie-chatfield-we-have-enough-podcasts-of-two-friends-talking/</link><pubDate>Sun, 24 May 2026 23:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/abbie-chatfield-we-have-enough-podcasts-of-two-friends-talking/</guid></item><item><title><![CDATA[Publicisâ€™ $3.9B LiveRamp Deal Signals Much Bigger Shift In The Industry]]></title><description><![CDATA[In fairness, shunting $3.9 billion at anything rarely signals a sideshow.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-39b-liveramp-deal-signals-much-bigger-shift-in-the-industry/</link><pubDate>Sun, 24 May 2026 23:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-39b-liveramp-deal-signals-much-bigger-shift-in-the-industry/</guid></item><item><title><![CDATA[Cinzia Amadio Boards HX Expeditions As The SVP Of Global Marketing]]></title><description><![CDATA[Cinzia gets this new job. Though we can't help but feel she could've got a job for life at Cinzano.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cinzia-amadio-boards-hx-expeditions-as-the-svp-of-global-marketing/</link><pubDate>Fri, 22 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cinzia-amadio-boards-hx-expeditions-as-the-svp-of-global-marketing/</guid></item><item><title><![CDATA[&lsquo;We Gave It 100%&rsquo;: Starcom&rsquo;s Elizabeth Nan Tie &amp; Darshan Pawani On Their Cairns Hatchlings Win]]></title><description><![CDATA[For a pair who questioned their own work at 3am, these two killed it!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowe-gave-it-100rsquo-starcomrsquos-elizabeth-nan-tie-amp-darshan-pawani-on-their-cairns-hatchlings-win/</link><pubDate>Fri, 22 May 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowe-gave-it-100rsquo-starcomrsquos-elizabeth-nan-tie-amp-darshan-pawani-on-their-cairns-hatchlings-win/</guid></item><item><title><![CDATA[TV Ratings (22/5/2026): AFL Trumps NRL As Seven Tops Thursday Night Ratings]]></title><description><![CDATA[The tyranny of game shows comes to an end as the footy returns.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2252026-afl-trumps-nrl-as-seven-tops-thursday-night-ratings/</link><pubDate>Fri, 22 May 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2252026-afl-trumps-nrl-as-seven-tops-thursday-night-ratings/</guid></item><item><title><![CDATA[Naysla Edwards Reminds Adland That Human Connection Is Marketingâ€™s Most Important Asset]]></title><description><![CDATA[Want to connect with the folks here at B&amp;T? Don't be afraid to take us out for a beer or two.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/naysla-edwards-reminds-adland-that-human-connection-is-marketings-most-important-asset/</link><pubDate>Fri, 22 May 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/naysla-edwards-reminds-adland-that-human-connection-is-marketings-most-important-asset/</guid></item><item><title><![CDATA[X Ad Revenue Still Well Below Twitter Peak, New Filings Show]]></title><description><![CDATA[The advertising revenue of X (formerly Twitter) remains significantly below its pre-acquisition peak, with new disclosures suggesting the platform&rsquo;s recovery has been slower and more uneven than previously reported. The latest figures, outlined in an investor note by analysts, Madison and Wall, cited SpaceX&rsquo;s S-1 filing, which indicates X generated US $2.3 billion (AUD A$3.22 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/x-ad-revenue-still-well-below-twitter-peak-new-filings-show/</link><pubDate>Fri, 22 May 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/x-ad-revenue-still-well-below-twitter-peak-new-filings-show/</guid></item><item><title><![CDATA[MondelÄ“z Hands Global Oreo Creative To 72andSunny Following Competitive Pitch]]></title><description><![CDATA[Creative agency 72andSunny has won the Oreo global creative account as well as the US biscuits category for parent company Mondel&#275;z International, following a competitive pitch.&nbsp; Omnicom&rsquo;s Martin Agency was the incumbent and will no longer work with Mondel&#275;z as the snack giant looks to address declining domestic biscuit sales. The Martin Agency had previously [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mondelz-hands-global-oreo-creative-to-72andsunny-following-competitive-pitch/</link><pubDate>Fri, 22 May 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mondelz-hands-global-oreo-creative-to-72andsunny-following-competitive-pitch/</guid></item><item><title><![CDATA[James Murdoch Buys Half Of Vox Media For $419 Million In First Major Media Move]]></title><description><![CDATA[Lachlan got Fox, James bought Vox. Succession writers, your move.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/james-murdoch-buys-half-of-vox-media-for-419-million-in-first-major-media-move/</link><pubDate>Fri, 22 May 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/james-murdoch-buys-half-of-vox-media-for-419-million-in-first-major-media-move/</guid></item><item><title><![CDATA[eBay Hits The Road With National Roadshow For Australian Sellers]]></title><description><![CDATA[Want to see the world's finest collection of moth-bitten garments and faulty electronics? Step right this way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ebay-hits-the-road-with-national-roadshow-for-australian-sellers/</link><pubDate>Fri, 22 May 2026 03:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ebay-hits-the-road-with-national-roadshow-for-australian-sellers/</guid></item><item><title><![CDATA[Amsterdam Ad Ban: Advertising, Attention &amp; The Fight Over Public Space]]></title><description><![CDATA[Amsterdam&rsquo;s ban on advertising carbon-intensive products has sparked fierce debate across the communications industry, including a riposte by Russel Howcroft. In this op-ed, Rethink Everything founder and chief creative officer Mike Spirkovsi says that beneath the arguments about free markets and government overreach sits a bigger question: if advertising genuinely influences behaviour, what responsibility comes [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amsterdam-ad-ban-advertising-attention-amp-the-fight-over-public-space/</link><pubDate>Fri, 22 May 2026 03:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amsterdam-ad-ban-advertising-attention-amp-the-fight-over-public-space/</guid></item><item><title><![CDATA[Quiet Storm Unveils First Work For Seabrook Crisps With â€˜Bags of Northern Soulâ€™]]></title><description><![CDATA[There's not much to do up north, our pom colleagues assure us. Except make crisps, it seems.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/quiet-storm-unveils-first-work-for-seabrook-crisps-with-bags-of-northern-soul/</link><pubDate>Fri, 22 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/quiet-storm-unveils-first-work-for-seabrook-crisps-with-bags-of-northern-soul/</guid></item><item><title><![CDATA[News Australiaâ€™s Dear Rachelle Takes Home 3 New York Festivals Awards]]></title><description><![CDATA[Dear Rachelle picks up three gongs in New York. And a dollar slice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australias-dear-rachelle-takes-home-3-new-york-festivals-awards/</link><pubDate>Fri, 22 May 2026 03:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australias-dear-rachelle-takes-home-3-new-york-festivals-awards/</guid></item><item><title><![CDATA[Optus Promotes Lauren Dawber To Head Up Marketing]]></title><description><![CDATA[Optus has appointed Lauren Dawber as its new executive general manager of marketing, following an executive recruitment process. Since joining Optus in 2023, she has held senior leadership roles across the marketing portfolio, including head of media, operations and performance. Dawber fills the marketing hot seat vacated by former marketing leader Cameron Luby, who became [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/optus-promotes-lauren-dawber-to-head-up-marketing/</link><pubDate>Fri, 22 May 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/optus-promotes-lauren-dawber-to-head-up-marketing/</guid></item><item><title><![CDATA[Cost-Of-Living Crunch Sends Australians Flocking To Cashback, Grocery &amp; Insurance Brands Online]]></title><description><![CDATA[Insurance is a funny beast. One of the only products you buy hoping you won't have to use it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cost-of-living-crunch-sends-australians-flocking-to-cashback-grocery-amp-insurance-brands-online/</link><pubDate>Fri, 22 May 2026 03:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cost-of-living-crunch-sends-australians-flocking-to-cashback-grocery-amp-insurance-brands-online/</guid></item><item><title><![CDATA[Google Describes New AI Video Tools As â€˜A Whole New Worldâ€™ For Time-Poor Marketers]]></title><description><![CDATA[Failing to meet your video content deadlines? This one is for you.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/google-describes-new-ai-video-tools-as-a-whole-new-world-for-time-poor-marketers/</link><pubDate>Fri, 22 May 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/google-describes-new-ai-video-tools-as-a-whole-new-world-for-time-poor-marketers/</guid></item><item><title><![CDATA[Three Days, A Thousand Ideas &amp; One Tattoo: My Cairns Crocodiles 2026]]></title><description><![CDATA[Sive Buckley recounts her time in Cairns. Including the tattoo she can't tell her mother about.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/three-days-a-thousand-ideas-amp-one-tattoo-my-cairns-crocodiles-2026/</link><pubDate>Fri, 22 May 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/three-days-a-thousand-ideas-amp-one-tattoo-my-cairns-crocodiles-2026/</guid></item><item><title><![CDATA[Social-First Creative Agency Two Palms Media Retains Ferrari Australasia &amp; Turo]]></title><description><![CDATA[Another year of free tickets to the Aussie GP. How good!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-first-creative-agency-two-palms-media-retains-ferrari-australasia-amp-turo/</link><pubDate>Fri, 22 May 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-first-creative-agency-two-palms-media-retains-ferrari-australasia-amp-turo/</guid></item><item><title><![CDATA[â€˜People Arenâ€™t Just Scrolling Pastâ€™: YouTube Pushes Demand Gen As Alternative To Social Feeds]]></title><description><![CDATA[YouTube has described its Demand Gen product as the stronger alternative to passive social media advertising, arguing the platform delivers deeper engagement, better long-term ROI and more meaningful performance outcomes than traditional social feeds. Speaking during a live interview session hosted by John Nicoletti, VP of Google customer solutions at Google Marketing Live 2026, he [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/people-arent-just-scrolling-past-youtube-pushes-demand-gen-as-alternative-to-social-feeds/</link><pubDate>Fri, 22 May 2026 03:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/people-arent-just-scrolling-past-youtube-pushes-demand-gen-as-alternative-to-social-feeds/</guid></item><item><title><![CDATA[The Park Hires Steve Elston For Creative Director Role]]></title><description><![CDATA[Hey Steve, we had to double take you weren't Ryan Reynolds.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-park-hires-steve-elston-for-creative-director-role/</link><pubDate>Fri, 22 May 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-park-hires-steve-elston-for-creative-director-role/</guid></item><item><title><![CDATA[Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns On The Platform]]></title><description><![CDATA[Snapchat has introduced a new optimisation and app measurement capabilities on its platform through Unified Attribution. Currently in beta and slated to launch later this year, this new product accounts for multiple touchpoints across the buyer journey, aligning closely with Mobile Measurement Partners (MMPs), to help app advertisers evaluate and optimise campaigns in real-time with [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snapchat-introduces-unified-attributions-to-help-advertisers-optimise-campaigns-on-the-platform/</link><pubDate>Fri, 22 May 2026 02:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snapchat-introduces-unified-attributions-to-help-advertisers-optimise-campaigns-on-the-platform/</guid></item><item><title><![CDATA[Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns]]></title><description><![CDATA[We haven't been this excited about a story since, well, ever.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snapchat-introduces-unified-attributions-to-help-advertisers-optimise-campaigns/</link><pubDate>Fri, 22 May 2026 02:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snapchat-introduces-unified-attributions-to-help-advertisers-optimise-campaigns/</guid></item><item><title><![CDATA[â€˜Just A Few Tapsâ€™: Google Announces New AI Shopping Tools To Help Retailers Simplify Checkout]]></title><description><![CDATA[Google has announced a new suite of AI-powered shopping and checkout tools designed to help retailers reduce friction for customers, as the tech giant pushes even further into AI-driven commerce experiences. The updates were revealed during Google Marketing Live 2026, broadcast from California to marketers and advertisers across more than 140 countries. Among the biggest [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/just-a-few-taps-google-announces-new-ai-shopping-tools-to-help-retailers-simplify-checkout/</link><pubDate>Fri, 22 May 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/just-a-few-taps-google-announces-new-ai-shopping-tools-to-help-retailers-simplify-checkout/</guid></item><item><title><![CDATA[The West Australian &amp; LiSTNR Collaborate On Documentary Series Exposing Australia&rsquo;s Cocaine Epidemic]]></title><description><![CDATA[Let's be honest... the media industry can be mostly blamed for Australia&rsquo;s cocaine epidemic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-west-australian-amp-listnr-collaborate-on-documentary-series-exposing-australiarsquos-cocaine-epidemic/</link><pubDate>Fri, 22 May 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-west-australian-amp-listnr-collaborate-on-documentary-series-exposing-australiarsquos-cocaine-epidemic/</guid></item><item><title><![CDATA[Reddit Urges Marketers To Move Beyond Last-Click Attribution]]></title><description><![CDATA[Reddit has taken aim at one of advertising&rsquo;s most entrenched habits, arguing marketers are still relying too heavily on attribution models that fail to reflect how consumers actually make decisions online today. The criticism comes as Reddit launches what it describes as an industry-first &ldquo;dual attribution&rdquo; solution, designed to show advertisers both Reddit&rsquo;s first-party attribution [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/reddit-urges-marketers-to-move-beyond-last-click-attribution/</link><pubDate>Fri, 22 May 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/reddit-urges-marketers-to-move-beyond-last-click-attribution/</guid></item><item><title><![CDATA[Bundy R. Bear Skydives Into NRL Magic Round To Launch Drop Bear Spicy Pineapple]]></title><description><![CDATA[Bringing the mythical creature to life is very clever. Possibly too clever for NRL fans and Bundy drinkers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bundy-r-bear-skydives-into-nrl-magic-round-to-launch-drop-bear-spicy-pineapple/</link><pubDate>Fri, 22 May 2026 01:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bundy-r-bear-skydives-into-nrl-magic-round-to-launch-drop-bear-spicy-pineapple/</guid></item><item><title><![CDATA[â€˜Exactly What We Needâ€™: Victoria Gehrig Joins Think HQ As Chief Operating Officer]]></title><description><![CDATA[Independent positive change agency Think HQ has appointed Victoria Gehrig as chief operating officer, bringing one of Australia&rsquo;s most experienced agency operations and M&amp;A integration leaders into their national leadership team. Gehrig returns to the Australian market following a six-year stint in the United States, where she served as Global M&amp;A integration director at dentsu, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/exactly-what-we-need-victoria-gehrig-joins-think-hq-as-chief-operating-officer/</link><pubDate>Fri, 22 May 2026 00:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/exactly-what-we-need-victoria-gehrig-joins-think-hq-as-chief-operating-officer/</guid></item><item><title><![CDATA[Amanda Szylo Duncan Joins Houston Group As Chief Strategy Officer]]></title><description><![CDATA[Independent brand consultancy Houston Group has appointed former Interbrand managing director Amanda Szylo Duncan as its new chief strategy officer, as the agency sharpens its strategic offering amid growing demand for commercially focused brand work. Szylo Duncan joins Houston after nearly eight years at Interbrand, where she held the dual role of managing director and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amanda-szylo-duncan-joins-houston-group-as-chief-strategy-officer/</link><pubDate>Thu, 21 May 2026 06:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amanda-szylo-duncan-joins-houston-group-as-chief-strategy-officer/</guid></item><item><title><![CDATA[York Street Wins Eleven Australia PR Account]]></title><description><![CDATA[The brand just had to straighten a few kinks out, if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/york-street-wins-eleven-australia-pr-account/</link><pubDate>Thu, 21 May 2026 06:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/york-street-wins-eleven-australia-pr-account/</guid></item><item><title><![CDATA[Ozdare Taps York Street For Media Strategy &amp; Communications]]></title><description><![CDATA[The brand just had to straighten a few kinks out, if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ozdare-taps-york-street-for-media-strategy-amp-communications/</link><pubDate>Thu, 21 May 2026 06:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ozdare-taps-york-street-for-media-strategy-amp-communications/</guid></item><item><title><![CDATA[Frontier Australia In Partnership With Nine Launch TV Campaign Competition For Aussie Businesses]]></title><description><![CDATA[Frontier Australia has launched TV TakeOff, a new growth competition designed to help Australian businesses scale nationally through television. The initiative will award one standout business a fully funded TV campaign valued at more than $250,000, including: TV advertising across linear and/or BVOD, full creative concept and production, end-to-end media strategy and execution and access [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/frontier-australia-in-partnership-with-nine-launch-tv-campaign-competition-for-aussie-businesses/</link><pubDate>Thu, 21 May 2026 06:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/frontier-australia-in-partnership-with-nine-launch-tv-campaign-competition-for-aussie-businesses/</guid></item><item><title><![CDATA[Publicis&rsquo; $3.9B LiveRamp Deal Sparks Industry Questions Over Data Neutrality &amp; AI Power Play]]></title><description><![CDATA[Adtech industry bears unfortunate resemblance to Roger Moore as Publicis' endless acquisitiveness raises eyebrows.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicisrsquo-39b-liveramp-deal-sparks-industry-questions-over-data-neutrality-amp-ai-power-play/</link><pubDate>Thu, 21 May 2026 05:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicisrsquo-39b-liveramp-deal-sparks-industry-questions-over-data-neutrality-amp-ai-power-play/</guid></item><item><title><![CDATA[Special Pops Cork On Global Jacobâ€™s Creek Creative Brief]]></title><description><![CDATA[It's hangovers galore at Special's London office tomorrow.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/special-pops-cork-on-global-jacobs-creek-creative-brief/</link><pubDate>Thu, 21 May 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/special-pops-cork-on-global-jacobs-creek-creative-brief/</guid></item><item><title><![CDATA[TV Ratings (20/5/2026): Tipping Point Claims Game Show Crown]]></title><description><![CDATA[Hey, at least game shows aren't as mind numbing as MAFS.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2052026-tipping-point-claims-game-show-crown/</link><pubDate>Thu, 21 May 2026 04:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2052026-tipping-point-claims-game-show-crown/</guid></item><item><title><![CDATA[Divergent Approaches Show Thereâ€™s More Than One Way To Skin The Sponsor Activation Cat]]></title><description><![CDATA[The only thing more exciting than watching the cars at the F1 is just about anything. Especially so these activations.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/divergent-approaches-show-theres-more-than-one-way-to-skin-the-sponsor-activation-cat/</link><pubDate>Thu, 21 May 2026 04:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/divergent-approaches-show-theres-more-than-one-way-to-skin-the-sponsor-activation-cat/</guid></item><item><title><![CDATA[James Greet Brings Purpose Disruptors To Australia]]></title><description><![CDATA[Purpose Disruptors, the UK-based non-profit founded by ad industry insiders, has launched in Australia and New Zealand and will be led by James Greet. The Australian office is the first regional hub outside of the UK and Ireland. Greet, who becomes regional lead, has more than two decades of experience in the industry, leading some [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/james-greet-brings-purpose-disruptors-to-australia/</link><pubDate>Thu, 21 May 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/james-greet-brings-purpose-disruptors-to-australia/</guid></item><item><title><![CDATA[â€˜Weâ€™re Going To Put Bin Chickens In Somewhereâ€™: Brisbane Olympics CMO On The Biggest Brief Of His Life]]></title><description><![CDATA[Brent Hill has spent much of his career selling destinations to the world. But as the chief marketing officer of the Brisbane 2032 Olympic and Paralympic Games, he now has the biggest brief of his life: convincing billions of people that Brisbane &ndash; and Australia &ndash; can stage the greatest Games in history. Speaking at [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/were-going-to-put-bin-chickens-in-somewhere-brisbane-olympics-cmo-on-the-biggest-brief-of-his-life/</link><pubDate>Thu, 21 May 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/were-going-to-put-bin-chickens-in-somewhere-brisbane-olympics-cmo-on-the-biggest-brief-of-his-life/</guid></item><item><title><![CDATA[&lsquo;A Third Mind In The Mix&rsquo;: Jonathan Kerr On AI&rsquo;s Impact On Search &amp; Discoverability]]></title><description><![CDATA[JK goes all I, Robot on us here while talking to the infamous croc mic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoa-third-mind-in-the-mixrsquo-jonathan-kerr-on-airsquos-impact-on-search-amp-discoverability/</link><pubDate>Thu, 21 May 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoa-third-mind-in-the-mixrsquo-jonathan-kerr-on-airsquos-impact-on-search-amp-discoverability/</guid></item><item><title><![CDATA[â€˜I Could Hear People Screamingâ€™: WBDâ€™s Sasha Mackie Recalls â€˜Overwhelmingâ€™ Women In Media Awards Win]]></title><description><![CDATA[Mackie recounts her win at Women in Media last year. And, be warned, it might make your bottom lip tremble.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/i-could-hear-people-screaming-wbds-sasha-mackie-recalls-overwhelming-women-in-media-awards-win/</link><pubDate>Thu, 21 May 2026 03:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/i-could-hear-people-screaming-wbds-sasha-mackie-recalls-overwhelming-women-in-media-awards-win/</guid></item><item><title><![CDATA[â€˜The Standout Choiceâ€™: Tonic Communications Boosts Aussie Growth With Morgans Financial Appointment]]></title><description><![CDATA[Tonic Communications proved to be just the tonic here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-standout-choice-tonic-communications-boosts-aussie-growth-with-morgans-financial-appointment/</link><pubDate>Thu, 21 May 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-standout-choice-tonic-communications-boosts-aussie-growth-with-morgans-financial-appointment/</guid></item><item><title><![CDATA[â€˜The Standout Choiceâ€™: Tonic Boosts Aussie Growth With Morgans Financial Appointment]]></title><description><![CDATA[Tonic Communications has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for the organisation&rsquo;s highly successful annual fundraising initiative, Big Dry Friday. Starting immediately, the agency has been tasked with driving national awareness and participation for the annual fundraiser, helping build momentum in the lead up to Friday 12 June 2026, with a goal [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-standout-choice-tonic-boosts-aussie-growth-with-morgans-financial-appointment/</link><pubDate>Thu, 21 May 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-standout-choice-tonic-boosts-aussie-growth-with-morgans-financial-appointment/</guid></item><item><title><![CDATA[ARN Hires Former Foxtel &amp; IPG Mediabrands Execs]]></title><description><![CDATA[ARN has appointed Scott Lyons as director of strategy and Janine Chambers as head of commercial finance. ARN said the appointments reflect the company&rsquo;s &ldquo;focus on long-term value creation, disciplined decision-making, and sustainable growth across audio, digital, and live entertainment&rdquo;. Lyons, reporting to CFO Alexis Poole, will lead ARN&rsquo;s enterprise-wide strategy agenda, partnering with the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-hires-former-foxtel-amp-ipg-mediabrands-execs/</link><pubDate>Thu, 21 May 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-hires-former-foxtel-amp-ipg-mediabrands-execs/</guid></item><item><title><![CDATA[Google To Bring Meridian Into Google Analytics 360]]></title><description><![CDATA[Google Meridian comes to Google Analytics. Which is is no doubt terribly exciting for those with a penchant for histograms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/google-to-bring-meridian-into-google-analytics-360/</link><pubDate>Thu, 21 May 2026 03:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/google-to-bring-meridian-into-google-analytics-360/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Hawthorn Hawks Look To Swoop In On New Front-Of-Guernsey Sponsor]]></title><description><![CDATA[This week has been a massive week in the AFL, let alone the sporting landscape. From the Hawthorn Hawks being removed from Tasmania by the AFL, to Scott Pendlebury breaking the record for the most capped AFL/VFL player in the games history, pundits have had a lot to talk about this week.&nbsp; Come Saturday 4:35PM [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-hawthorn-hawks-look-to-swoop-in-on-new-front-of-guernsey-sponsor/</link><pubDate>Thu, 21 May 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-hawthorn-hawks-look-to-swoop-in-on-new-front-of-guernsey-sponsor/</guid></item><item><title><![CDATA[Why â€˜Admin Partiesâ€™ Should Serve As A Warning To Marketers]]></title><description><![CDATA[In this exclusive op-ed from Sam Richardson, director of executive engagement, APJ &amp; EMEA at Twilio, she explains why consumer &ldquo;admin parties&rdquo; and digital burnout should be a wake-up call for marketers, arguing that brands must prioritise relevance, restraint and meaningful engagement over relentless communication volume.&nbsp; If an inbox under 100 emails has become the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-admin-parties-should-serve-as-a-warning-to-marketers/</link><pubDate>Thu, 21 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-admin-parties-should-serve-as-a-warning-to-marketers/</guid></item><item><title><![CDATA[Red Tractor Oats Launches First Brand Platform â€˜Properly Farmed Foodâ€™ Via Kerfuffle]]></title><description><![CDATA[If the agency didn't like the product, it would indeed find itself in a Kerfuffle.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/red-tractor-oats-launches-first-brand-platform-properly-farmed-food-via-kerfuffle/</link><pubDate>Thu, 21 May 2026 02:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/red-tractor-oats-launches-first-brand-platform-properly-farmed-food-via-kerfuffle/</guid></item><item><title><![CDATA[&lsquo;Clear, Memorable &amp; Ownable Idea&rsquo;: Tourism &amp; Events NT Proves Its None Of A Kind Via KWP + Partners]]></title><description><![CDATA[We love a good travel campaign here at B&amp;T. And this is no exception.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoclear-memorable-amp-ownable-idearsquo-tourism-amp-events-nt-proves-its-none-of-a-kind-via-kwp-partners/</link><pubDate>Thu, 21 May 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoclear-memorable-amp-ownable-idearsquo-tourism-amp-events-nt-proves-its-none-of-a-kind-via-kwp-partners/</guid></item><item><title><![CDATA[Sundance Fitness Continues Exclusive Media Partnership With Plus Fitness Parent Viva Leisure]]></title><description><![CDATA[Media will hopefully be doing a lot of the heavy lifting to bring more gym goers in.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sundance-fitness-continues-exclusive-media-partnership-with-plus-fitness-parent-viva-leisure/</link><pubDate>Thu, 21 May 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sundance-fitness-continues-exclusive-media-partnership-with-plus-fitness-parent-viva-leisure/</guid></item><item><title><![CDATA[&lsquo;Consumers Want Meaning&rsquo;: G Adventures&rsquo; Bruce Poon Tip On How Luxury &amp; Grassroot Travel Became Bedfellows]]></title><description><![CDATA[For the advertising and marketing crowd gathered at Cairns Crocodiles, presented by Pinterest this week, one insight from founder Bruce Poon Tip landed harder than most media trend decks ever could: &ldquo;Fifty per cent of our travellers are now booking within 90 days.&rdquo; Arctic expeditions. African safaris. Thousand-dollar-a-day luxury itineraries. And for marketers, agencies, tourism [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoconsumers-want-meaningrsquo-g-adventuresrsquo-bruce-poon-tip-on-how-luxury-amp-grassroot-travel-became-bedfellows/</link><pubDate>Thu, 21 May 2026 02:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoconsumers-want-meaningrsquo-g-adventuresrsquo-bruce-poon-tip-on-how-luxury-amp-grassroot-travel-became-bedfellows/</guid></item><item><title><![CDATA[City Of Melbourne Embraces The Cold With &lsquo;Melbourne At Its Most Melbourne&rsquo; Campaign Via Town Square &amp; Zenith Australia]]></title><description><![CDATA[Hey, but who cares about the dodgy weather when the state has AFL and coffee.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/city-of-melbourne-embraces-the-cold-with-lsquomelbourne-at-its-most-melbournersquo-campaign-via-town-square-amp-zenith-australia/</link><pubDate>Thu, 21 May 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/city-of-melbourne-embraces-the-cold-with-lsquomelbourne-at-its-most-melbournersquo-campaign-via-town-square-amp-zenith-australia/</guid></item><item><title><![CDATA[Val Morgan Brings Glasses Free 3D Ads To Cinemas]]></title><description><![CDATA[Whether we wrote this article in exchange for free movie tickets will remain a secret.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/val-morgan-brings-glasses-free-3d-ads-to-cinemas/</link><pubDate>Thu, 21 May 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/val-morgan-brings-glasses-free-3d-ads-to-cinemas/</guid></item><item><title><![CDATA[Melbourne Confidential: Carolyn Stebbing]]></title><description><![CDATA[In this series, we&rsquo;re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Carolyn Stebbing, the managing director of Little [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-carolyn-stebbing/</link><pubDate>Thu, 21 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-carolyn-stebbing/</guid></item><item><title><![CDATA[Pivotal Conversations Launches Pivotal Connections, A Video First Creator Network]]></title><description><![CDATA[Pivotal Conversations, video podcast production agency, has launched Pivotal Connections, a creator advertising network purpose-built to place brands inside conversations. Built on Pivotal&rsquo;s existing network of video-first shows and a growing roster of exclusive creator partnerships, Pivotal Connections gives brands access to creator-led storytelling. It covers categories including sport, lifestyle, entertainment and culture, with distribution [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pivotal-conversations-launches-pivotal-connections-a-video-first-creator-network/</link><pubDate>Wed, 20 May 2026 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pivotal-conversations-launches-pivotal-connections-a-video-first-creator-network/</guid></item><item><title><![CDATA[â€˜Critical Workâ€™: Kaimera Unites Media Industry Behind Womenâ€™s Housing Company Campaign]]></title><description><![CDATA[Kaimera has secured more than $750,000 in pro bono media value for a new national awareness campaign supporting Women&rsquo;s Housing Company, with major media owners across Australia backing the initiative. The six-week campaign, A Safe Home Changes Everything, will roll out across premium digital, out-of-home, print, radio and BVOD platforms throughout Australia&rsquo;s eastern seaboard. Media [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/critical-work-kaimera-unites-media-industry-behind-womens-housing-company-campaign/</link><pubDate>Wed, 20 May 2026 08:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/critical-work-kaimera-unites-media-industry-behind-womens-housing-company-campaign/</guid></item><item><title><![CDATA[David Fernandez Joins SBS To Lead TV &amp; Digital Sales Ahead Of FIFA World Cup]]></title><description><![CDATA[SBS has appointed David Fernandez as national manager of digital and TV sales, as the broadcaster prepares for what it expects to be a major audience and advertising boom around the FIFA World Cup 2026. Fernandez joins SBS from Cartology, the retail media arm of Woolworths Group, where he served as head of growth overseeing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/david-fernandez-joins-sbs-to-lead-tv-amp-digital-sales-ahead-of-fifa-world-cup/</link><pubDate>Wed, 20 May 2026 07:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/david-fernandez-joins-sbs-to-lead-tv-amp-digital-sales-ahead-of-fifa-world-cup/</guid></item><item><title><![CDATA[B&amp;T&rsquo;s Best Of The Best Returns With The Top Holding Company Creative Agency Bosses!]]></title><description><![CDATA[Best of the Best is back! And goodness me, what a list this is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-best-of-the-best-returns-with-the-top-holding-company-creative-agency-bosses/</link><pubDate>Wed, 20 May 2026 05:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-best-of-the-best-returns-with-the-top-holding-company-creative-agency-bosses/</guid></item><item><title><![CDATA[TV Ratings (20/5/2026): Game Shows Tighten Their Grip On Aussie Prime Time]]></title><description><![CDATA[Are we close to being all quizzed-out? Perhaps.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2052026-game-shows-tighten-their-grip-on-aussie-prime-time/</link><pubDate>Wed, 20 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2052026-game-shows-tighten-their-grip-on-aussie-prime-time/</guid></item><item><title><![CDATA[&lsquo;Ads Are The New Content Delivery Source&rsquo;: Suze Strasser Grant On Blurring The Line Between Advertising &amp; Content]]></title><description><![CDATA[Are the lines blurring between ads and content? Perhaps. We just hope someone thinks about Ad Standards in all of this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoads-are-the-new-content-delivery-sourcersquo-suze-strasser-grant-on-blurring-the-line-between-advertising-amp-content/</link><pubDate>Wed, 20 May 2026 04:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoads-are-the-new-content-delivery-sourcersquo-suze-strasser-grant-on-blurring-the-line-between-advertising-amp-content/</guid></item><item><title><![CDATA[â€˜Weâ€™ve Been Through The Wringer Togetherâ€™: The Leadership Trio Powering Zenithâ€™s Rise]]></title><description><![CDATA[Zenith's team admit they've been through the wringer. But they've also found an iron, which is handy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-been-through-the-wringer-together-the-leadership-trio-powering-zeniths-rise/</link><pubDate>Wed, 20 May 2026 04:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-been-through-the-wringer-together-the-leadership-trio-powering-zeniths-rise/</guid></item><item><title><![CDATA[â€˜What A Winâ€™: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign]]></title><description><![CDATA[At the Cairns Crocodiles Awards, Stuart Terry, the founder and director of independent creative agency We Are Different, celebrated taking home Gold in the PR Campaign category for a Kleenex campaign designed to get Australians talking about bowel cancer and, more importantly, checking for its symptoms. Created by the independent creative, public relations, social, and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/what-a-win-we-are-different-celebrates-gold-at-cairns-crocs-awards-for-kleenex-campaign/</link><pubDate>Wed, 20 May 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/what-a-win-we-are-different-celebrates-gold-at-cairns-crocs-awards-for-kleenex-campaign/</guid></item><item><title><![CDATA[Daniel Craig Stars In Denzaâ€™s New Global Campaign]]></title><description><![CDATA[In a shocking revelation Mr Bond farewells his beloved Aston Martins for a Chinese EV.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/daniel-craig-stars-in-denzas-new-global-campaign/</link><pubDate>Wed, 20 May 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/daniel-craig-stars-in-denzas-new-global-campaign/</guid></item><item><title><![CDATA[Bonds Launches Expanding OOH Campaign With Revolution360]]></title><description><![CDATA[The medium is the message, as they say. And Bonds has nailed it here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bonds-launches-expanding-ooh-campaign-with-revolution360/</link><pubDate>Wed, 20 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bonds-launches-expanding-ooh-campaign-with-revolution360/</guid></item><item><title><![CDATA[Blueberry Appoints Orange Line As SEO Agency]]></title><description><![CDATA[Blueberry (not to be confused with the people who used to make your parents' phones) has found a new SEO agency.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/blueberry-appoints-orange-line-as-seo-agency/</link><pubDate>Wed, 20 May 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/blueberry-appoints-orange-line-as-seo-agency/</guid></item><item><title><![CDATA[Forbes Australia Expands Editorial Team With 5 New Hires]]></title><description><![CDATA[Forbes announces five new hires, all of whom should bolsters its foundering trivia team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/forbes-australia-expands-editorial-team-with-5-new-hires/</link><pubDate>Wed, 20 May 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/forbes-australia-expands-editorial-team-with-5-new-hires/</guid></item><item><title><![CDATA[Prime Video Celebrates Off Campus Launch With Sydney Fan Activation]]></title><description><![CDATA[Prime Video brings Off Campus series to life. But not in an angsty, HECS-debt-ridden fashion.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/prime-video-celebrates-off-campus-launch-with-sydney-fan-activation/</link><pubDate>Wed, 20 May 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/prime-video-celebrates-off-campus-launch-with-sydney-fan-activation/</guid></item><item><title><![CDATA[Ford Global CMO Lisa Materazzo Departs]]></title><description><![CDATA[The Blue Oval is on the hunt for a new global CMO. Though she's insisted on taking her Fiesta company car with her.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ford-global-cmo-lisa-materazzo-departs/</link><pubDate>Wed, 20 May 2026 04:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ford-global-cmo-lisa-materazzo-departs/</guid></item><item><title><![CDATA[Elevencom Bolsters Creative Team With 2 New Hires]]></title><description><![CDATA[Elevencom adds two new faces to its creative and lawn bowls teams.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/elevencom-bolsters-creative-team-with-2-new-hires/</link><pubDate>Wed, 20 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/elevencom-bolsters-creative-team-with-2-new-hires/</guid></item><item><title><![CDATA[Dilmah Celebrates 40th Year With Branding Refresh Via Principals]]></title><description><![CDATA[Dilmah tea gets zhooshed up with this rebrand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dilmah-celebrates-40th-year-with-branding-refresh-via-principals/</link><pubDate>Wed, 20 May 2026 04:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dilmah-celebrates-40th-year-with-branding-refresh-via-principals/</guid></item><item><title><![CDATA[â€˜Thatâ€™s Where The Action Isâ€™: Jon Evans Warns Marketers Not To Lose Sight Of Strategy]]></title><description><![CDATA[Marketing podcast host Jon Evans has urged marketers to stop obsessing over AI tools and refocus on strategy, warning the brands that combine clear strategic thinking with creativity will define the next era of marketing. His hit podcast Uncensored CMO, has grown into one of the world&rsquo;s most recognised marketing shows, attracting more than three [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thats-where-the-action-is-jon-evans-warns-marketers-not-to-lose-sight-of-strategy/</link><pubDate>Wed, 20 May 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thats-where-the-action-is-jon-evans-warns-marketers-not-to-lose-sight-of-strategy/</guid></item><item><title><![CDATA[Hamish &amp; Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent]]></title><description><![CDATA[If you haven't laughed to Hamish &amp; Andy are you really Australian?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hamish-amp-andy-back-on-top-of-podcast-ranker-karl-stefanovic-show-absent/</link><pubDate>Wed, 20 May 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hamish-amp-andy-back-on-top-of-podcast-ranker-karl-stefanovic-show-absent/</guid></item><item><title><![CDATA[Five Things Cairns Crocodiles 2026 Made Clear]]></title><description><![CDATA[Cairns Crocodiles 2026 offered a sharp read on where the advertising industry is heading, writes Melinda Petrunoff, Pinterest&rsquo;s Managing Director ANZ. Across the program and in conversations with clients and partners, one message kept coming through: attention still matters, but it is no longer enough. The bigger question is what happens next, how brands shape [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/five-things-cairns-crocodiles-2026-made-clear/</link><pubDate>Wed, 20 May 2026 03:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/five-things-cairns-crocodiles-2026-made-clear/</guid></item><item><title><![CDATA[AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement]]></title><description><![CDATA[The International Association for the Measurement and Evaluation of Communication (AMEC) has launched a new measurement guide to help communications professionals measure the growing influence of AI-led discovery, generative search and large language models. The resources respond to a fast-changing information environment in which AI-generated summaries, conversational search and zero-click discovery are increasingly shaping how [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amec-launches-geo-principles-to-bring-rigour-to-ai-led-comms-measurement/</link><pubDate>Wed, 20 May 2026 03:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amec-launches-geo-principles-to-bring-rigour-to-ai-led-comms-measurement/</guid></item><item><title><![CDATA[RAMMPâ€™s New AI Tool Claims To Spot Bad Marketing Before Launch]]></title><description><![CDATA[Is your team low on morale? Why not inspire them with this ChatGPT-based work assessment tool!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rammps-new-ai-tool-claims-to-spot-bad-marketing-before-launch/</link><pubDate>Wed, 20 May 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rammps-new-ai-tool-claims-to-spot-bad-marketing-before-launch/</guid></item><item><title><![CDATA[RAMMPâ€™s New AI Tool Claims To Spot Bad Campaigns Before Launch]]></title><description><![CDATA[A Brisbane-based SaaS platform is taking aim at what it calls the marketing industry&rsquo;s &ldquo;culture of imprecision&rdquo;, launching a free AI-powered diagnostic tool for ChatGPT and Claude that promises to tell businesses where customer trust is breaking down before they waste money on campaigns. Australian platform RAMMP has launched an MCP connector that plugs directly [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rammps-new-ai-tool-claims-to-spot-bad-campaigns-before-launch/</link><pubDate>Wed, 20 May 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rammps-new-ai-tool-claims-to-spot-bad-campaigns-before-launch/</guid></item><item><title><![CDATA[NITV Continues To Support The Garma Festival In Three-Year Deal]]></title><description><![CDATA[The Yothu Yindi Foundation (YYF) and National Indigenous Television (NITV) have today announced a renewed three-year partnership to bring the Garma Festival to audiences across Australia from 2026 to 2028. The partnership builds on growing national engagement with the Garma Festival and reflects a shared commitment to connecting all Australians with First Nations voices, cultures [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nitv-continues-to-support-the-garma-festival-in-three-year-deal/</link><pubDate>Wed, 20 May 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nitv-continues-to-support-the-garma-festival-in-three-year-deal/</guid></item><item><title><![CDATA[&lsquo;It&rsquo;s Staring At Us In The Face&rsquo;: Chemical Brothers Visual Director, DiDi CMO &amp; NYT Bestselling Author On Missing Creativity]]></title><description><![CDATA[Here's what's missing in creativity, according to a panel of pros. And before you ask, it isn't three martinis at lunch.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoitrsquos-staring-at-us-in-the-facersquo-chemical-brothers-visual-director-didi-cmo-amp-nyt-bestselling-author-on-missing-creativity/</link><pubDate>Wed, 20 May 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoitrsquos-staring-at-us-in-the-facersquo-chemical-brothers-visual-director-didi-cmo-amp-nyt-bestselling-author-on-missing-creativity/</guid></item><item><title><![CDATA[&lsquo;It&rsquo;s Staring At Us In The Face&rsquo;: Chemical Brothers, DiDi &amp; NYT Bestselling Author On The Creativity That&rsquo;s Missing]]></title><description><![CDATA[A trio of some of Australia&rsquo;s biggest creative minds have revealed what they believe is missing from the creative industry today during a panel discussion at Cairns Crocodiles, with one admitting the real issue is &ldquo;staring at us in the face&rdquo;. Speaking to a packed room, Chemical Brothers&rsquo; Adam Smith , #1 New York Times [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoitrsquos-staring-at-us-in-the-facersquo-chemical-brothers-didi-amp-nyt-bestselling-author-on-the-creativity-thatrsquos-missing/</link><pubDate>Wed, 20 May 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoitrsquos-staring-at-us-in-the-facersquo-chemical-brothers-didi-amp-nyt-bestselling-author-on-the-creativity-thatrsquos-missing/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: How Kim McConnieâ€™s Love for Queensland Shines Through In Her Marketing]]></title><description><![CDATA[With State of Origin just around the corner, no one bleeds more Maroon than Kim! Sucks that she will witness a 3-0 bloodbath.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-kim-mcconnies-love-for-queensland-shines-through-in-her-marketing/</link><pubDate>Wed, 20 May 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-how-kim-mcconnies-love-for-queensland-shines-through-in-her-marketing/</guid></item><item><title><![CDATA[GOLD Networkâ€™s Christian Oâ€™Connell On A Mission To Celebrate Aussie Pubs]]></title><description><![CDATA[GOLD Network&rsquo;s Christian O&rsquo;Connell is calling on Australians to nominate local pubs that need support in a new audience-led content initiative. &lsquo;Save Our Pub&rsquo;, which was first touted at ARN&rsquo;s Upfronts event last October, aims to showcase the role that pubs play in bringing communities together. Over the coming weeks Christian O&rsquo;Connell, known for his [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gold-networks-christian-oconnell-on-a-mission-to-celebrate-aussie-pubs/</link><pubDate>Wed, 20 May 2026 01:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gold-networks-christian-oconnell-on-a-mission-to-celebrate-aussie-pubs/</guid></item><item><title><![CDATA[Cairns Crocodiles Wrap Up From The Boomtown Insiders]]></title><description><![CDATA[Umming and arring on whether to buy 2027 tickets? You won't be after reading this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-wrap-up-from-the-boomtown-insiders/</link><pubDate>Wed, 20 May 2026 01:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-wrap-up-from-the-boomtown-insiders/</guid></item><item><title><![CDATA[â€˜The Connective Tissueâ€™: IAB Launches Framework To Help Advertisers Use Gen AI]]></title><description><![CDATA[IAB Australia has launched a framework to help the advertisers better use generative AI in safer, consistent and more effective ways. It was designed to respond to AI use shifting from individual experimentation to more structured business adoption across marketing and advertising teams. &ldquo;The IAB Australia AI Working Group is very keen to ensure that [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-connective-tissue-iab-launches-framework-to-help-advertisers-use-gen-ai/</link><pubDate>Wed, 20 May 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-connective-tissue-iab-launches-framework-to-help-advertisers-use-gen-ai/</guid></item><item><title><![CDATA[The Commonality Between How Athletes &amp; Brands Grow]]></title><description><![CDATA[There you go washed athletes who have ended up in marketing. Your athletic career can be lived out in adland.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-commonality-between-how-athletes-amp-brands-grow/</link><pubDate>Wed, 20 May 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-commonality-between-how-athletes-amp-brands-grow/</guid></item><item><title><![CDATA[The Last Creative Standing Wins]]></title><description><![CDATA[Please, we can't handle any more AI fruit videos.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-last-creative-standing-wins/</link><pubDate>Wed, 20 May 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-last-creative-standing-wins/</guid></item><item><title><![CDATA[Afterpay Takes Over As Naming Rights Sponsor At Qudos Bank Arena]]></title><description><![CDATA[Afterpay has taken over Qudos Bank Arena as naming rights partnership transforming the venue into Afterpay Arena. The partnership, set to officially launch in the coming months with an initial five-year deal, will see the iconic Sydney Olympic Park venue become the first major entertainment destination in Australia to offer complete payment flexibility across the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/afterpay-takes-over-as-naming-rights-sponsor-at-qudos-bank-arena/</link><pubDate>Wed, 20 May 2026 00:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/afterpay-takes-over-as-naming-rights-sponsor-at-qudos-bank-arena/</guid></item><item><title><![CDATA[Nova Launches Spin-Off Podcast Occasionally Funny With MAFS Groom Sam Stanton]]></title><description><![CDATA[Sam's on-air husband Chris will definitely be arguing he was only their for the fame now.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-launches-spin-off-podcast-occasionally-funny-with-mafs-groom-sam-stanton/</link><pubDate>Wed, 20 May 2026 00:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-launches-spin-off-podcast-occasionally-funny-with-mafs-groom-sam-stanton/</guid></item><item><title><![CDATA[Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton]]></title><description><![CDATA[Sam's on-air husband Chris will definitely be arguing he was only their for the fame now.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-launches-spin-off-podcast-occasionally-funny-with-groom-sam-stanton/</link><pubDate>Wed, 20 May 2026 00:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-launches-spin-off-podcast-occasionally-funny-with-groom-sam-stanton/</guid></item><item><title><![CDATA[KFC Reminds Its Competitors Who Has The Best Burger Via Sunday Gravy]]></title><description><![CDATA[Nothing like a little friendly rivalry... hey Mumbrella.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kfc-reminds-its-competitors-who-has-the-best-burger-via-sunday-gravy/</link><pubDate>Wed, 20 May 2026 00:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kfc-reminds-its-competitors-who-has-the-best-burger-via-sunday-gravy/</guid></item><item><title><![CDATA[Zeekr Hands Creative Keys To Itâ€™s Friday]]></title><description><![CDATA[The boys on George will be cruising around in their new EVs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zeekr-hands-creative-keys-to-its-friday/</link><pubDate>Tue, 19 May 2026 23:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zeekr-hands-creative-keys-to-its-friday/</guid></item><item><title><![CDATA[Chinese Automaker Zeekr Hands Creative Keys To Itâ€™s Friday]]></title><description><![CDATA[Worried your parents don't understand what you do for work? Take solace knowing you don't have to explain what a Zeekr is, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chinese-automaker-zeekr-hands-creative-keys-to-its-friday/</link><pubDate>Tue, 19 May 2026 23:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chinese-automaker-zeekr-hands-creative-keys-to-its-friday/</guid></item><item><title><![CDATA[DoorDash Names Former Leo Australia Boss As Global CMO]]></title><description><![CDATA[Former Leo boss joins DoorDash.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/doordash-names-former-leo-australia-boss-as-global-cmo/</link><pubDate>Tue, 19 May 2026 05:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/doordash-names-former-leo-australia-boss-as-global-cmo/</guid></item><item><title><![CDATA[After 54 Years, Sparrow Flies The Nest One Last Time]]></title><description><![CDATA[Few people from Wauchope can claim to have met Heidi Klum. Though Sparrow has always been the exception that proves the rule.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/after-54-years-sparrow-flies-the-nest-one-last-time/</link><pubDate>Tue, 19 May 2026 04:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/after-54-years-sparrow-flies-the-nest-one-last-time/</guid></item><item><title><![CDATA[TV Ratings (18/5/2026): The Floor Finale Crowns Alex Palmer Champion As Nine Dominates Monday Night]]></title><description><![CDATA[Furious excitement on The Floor last night. Or so we've been told.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1852026-the-floor-finale-crowns-alex-palmer-champion-as-nine-dominates-monday-night/</link><pubDate>Tue, 19 May 2026 04:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1852026-the-floor-finale-crowns-alex-palmer-champion-as-nine-dominates-monday-night/</guid></item><item><title><![CDATA[OOH &amp; Digital Campaigns Drive 39% Greater ROI Compared To Digital-Only Campaigns]]></title><description><![CDATA[As if we don't see enough, you're about to see a lot more billboards on your daily commute!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ooh-amp-digital-campaigns-drive-39-greater-roi-compared-to-digital-only-campaigns/</link><pubDate>Tue, 19 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ooh-amp-digital-campaigns-drive-39-greater-roi-compared-to-digital-only-campaigns/</guid></item><item><title><![CDATA[Endeavour Group Severs Ties With BMF, CMO Exits]]></title><description><![CDATA[Endeavour Group and BMF broke up, thank god it was amicable.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/endeavour-group-severs-ties-with-bmf-cmo-exits/</link><pubDate>Tue, 19 May 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/endeavour-group-severs-ties-with-bmf-cmo-exits/</guid></item><item><title><![CDATA[Born Wins Carma Following Competitive Pitch Run By Hustle]]></title><description><![CDATA[Born drives off with Carma's account, green slip in hand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/born-wins-carma-following-competitive-pitch-run-by-hustle/</link><pubDate>Tue, 19 May 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/born-wins-carma-following-competitive-pitch-run-by-hustle/</guid></item><item><title><![CDATA[eBay Goes Fee Free With New â€˜All Sorts Of Sellersâ€™ Campaign Via Special]]></title><description><![CDATA[eBay has killed its transaction fees. Which will make your 'Oh fuck I'm in my overdraft flurry of listings' even sweeter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ebay-goes-fee-free-with-new-all-sorts-of-sellers-campaign-via-special/</link><pubDate>Tue, 19 May 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ebay-goes-fee-free-with-new-all-sorts-of-sellers-campaign-via-special/</guid></item><item><title><![CDATA[â€˜If You Can Sell It, You Can Advertise Itâ€™: Russel Howcroft Smokes Amsterdamâ€™s Ad Ban]]></title><description><![CDATA[Russel Howcroft has his say on Amsterdam's recent ad ban. Suspiciously quiet on its coffee shops, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/if-you-can-sell-it-you-can-advertise-it-russel-howcroft-smokes-amsterdams-ad-ban/</link><pubDate>Tue, 19 May 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/if-you-can-sell-it-you-can-advertise-it-russel-howcroft-smokes-amsterdams-ad-ban/</guid></item><item><title><![CDATA[Sea Of Sameness: Why Advertisingâ€™s Safest Strategy Is Killing Creativity]]></title><description><![CDATA[Your lack of imagination is making us all suffer. But that said, it does make your press releases easier to cut and paste.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sea-of-sameness-why-advertisings-safest-strategy-is-killing-creativity/</link><pubDate>Tue, 19 May 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sea-of-sameness-why-advertisings-safest-strategy-is-killing-creativity/</guid></item><item><title><![CDATA[Maurice Blackburn Appoints Orphan As Creative Partner]]></title><description><![CDATA[Maurice Blackburn appoints Orphan.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/maurice-blackburn-appoints-orphan-as-creative-partner/</link><pubDate>Tue, 19 May 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/maurice-blackburn-appoints-orphan-as-creative-partner/</guid></item><item><title><![CDATA[Fast 10: Edge Marketing&rsquo;s Dan Hunjas On Results, Resilience &amp; AI]]></title><description><![CDATA[Edge Marketing boss toes the line here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-edge-marketingrsquos-dan-hunjas-on-results-resilience-amp-ai/</link><pubDate>Tue, 19 May 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-edge-marketingrsquos-dan-hunjas-on-results-resilience-amp-ai/</guid></item><item><title><![CDATA[JCDecaux Secures 2 New Sydney Council Contracts]]></title><description><![CDATA[JCDecaux wins Burwood's night-time economy contract. Which, admittedly, we did think was a joke at first.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jcdecaux-secures-2-new-sydney-council-contracts/</link><pubDate>Tue, 19 May 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jcdecaux-secures-2-new-sydney-council-contracts/</guid></item><item><title><![CDATA[PETA Dicks About In New Virility-Focused Campaign]]></title><description><![CDATA[PETA draws some firm conclusions on research into virility. Issues this thrusting campaign in response.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/peta-dicks-about-in-new-virility-focused-campaign/</link><pubDate>Tue, 19 May 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/peta-dicks-about-in-new-virility-focused-campaign/</guid></item><item><title><![CDATA[â€˜I Worryâ€™: Chatfield Concerned For Emerging Radio Talent As Old Guard Often Preferred]]></title><description><![CDATA[Abbie Chatfield has her say on radio talent during Cairns, though declined our questions on her stretch hummer welcome party taxi.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/i-worry-chatfield-concerned-for-emerging-radio-talent-as-old-guard-often-preferred/</link><pubDate>Tue, 19 May 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/i-worry-chatfield-concerned-for-emerging-radio-talent-as-old-guard-often-preferred/</guid></item><item><title><![CDATA[Paper Moose Debuts Moose Review &amp; Portal As It Marks 15 Year Anniversary]]></title><description><![CDATA[Paper Moose turns 15. And rumour has it that it has started arguing with parents.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/paper-moose-debuts-moose-review-amp-portal-as-it-marks-15-year-anniversary/</link><pubDate>Tue, 19 May 2026 04:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/paper-moose-debuts-moose-review-amp-portal-as-it-marks-15-year-anniversary/</guid></item><item><title><![CDATA[Cocogun Rebrands Universal Shower Base To Universal Habitat]]></title><description><![CDATA[Cocogun puts its nous to work for this important sustainability business.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cocogun-rebrands-universal-shower-base-to-universal-habitat/</link><pubDate>Tue, 19 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cocogun-rebrands-universal-shower-base-to-universal-habitat/</guid></item><item><title><![CDATA[â€˜A Hypocriteâ€™s Hypocritical Attempt To Sabotage A Competitorâ€™: Elon Musk Loses Court Battle Against OpenAI]]></title><description><![CDATA[Messrs Musk and Altman have their court stoush settled. Though which one is more unlikable remains unsettled.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-hypocrites-hypocritical-attempt-to-sabotage-a-competitor-elon-musk-loses-court-battle-against-openai/</link><pubDate>Tue, 19 May 2026 04:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-hypocrites-hypocritical-attempt-to-sabotage-a-competitor-elon-musk-loses-court-battle-against-openai/</guid></item><item><title><![CDATA[&lsquo;Great Unplugging&rsquo;: Pinterest&rsquo;s Xanthe Wells Explains The Platform&rsquo;s Empathetic Positioning &amp; Its Power For Marketers]]></title><description><![CDATA[The best thing you can find online is a reason to go offline, says Pinterest. Save the B&amp;T newsletter, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquogreat-unpluggingrsquo-pinterestrsquos-xanthe-wells-explains-the-platformrsquos-empathetic-positioning-amp-its-power-for-marketers/</link><pubDate>Tue, 19 May 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquogreat-unpluggingrsquo-pinterestrsquos-xanthe-wells-explains-the-platformrsquos-empathetic-positioning-amp-its-power-for-marketers/</guid></item><item><title><![CDATA[Eurovision TV Audience Up 45% As Delta Dazzles]]></title><description><![CDATA[Delta Goodrem&rsquo;s showstopping performance of Eclipse secured Australia fourth place in this year&rsquo;s Eurovision, and more Aussies are taking notice of the annual song competition. This year, the Total TV national reach across SBS&rsquo;s live and prime time broadcasts of the Eurovision Song Contest was more than 3.27 million Australians, up 45 per cent year [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/eurovision-tv-audience-up-45-as-delta-dazzles/</link><pubDate>Tue, 19 May 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/eurovision-tv-audience-up-45-as-delta-dazzles/</guid></item><item><title><![CDATA[&lsquo;Unfair Disruption&rsquo;: WIN To Can Broadcasting Of Channel 10 In Riverland, Mount Gambier &amp; Griffith]]></title><description><![CDATA[It's a sad day for the legion of die-hard MasterChef fans in Giffith.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquounfair-disruptionrsquo-win-to-can-broadcasting-of-channel-10-in-riverland-mount-gambier-amp-griffith/</link><pubDate>Tue, 19 May 2026 02:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquounfair-disruptionrsquo-win-to-can-broadcasting-of-channel-10-in-riverland-mount-gambier-amp-griffith/</guid></item><item><title><![CDATA[&lsquo;Unfair Disruption&rsquo;: WIN To Can Broadcasting Of 10 In Riverland, Mount Gambier &amp; Griffith]]></title><description><![CDATA[WIN TV has advised Communications Minister Anika Wells it plans to cease broadcasting Network 10 into three regional markets when its supply agreement ends at the end of next month. Those in the region will lose access to Channel 10 services in Riverland, Mount Gambier and Griffith, leaving audiences in all three markets without 10, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquounfair-disruptionrsquo-win-to-can-broadcasting-of-10-in-riverland-mount-gambier-amp-griffith/</link><pubDate>Tue, 19 May 2026 02:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquounfair-disruptionrsquo-win-to-can-broadcasting-of-10-in-riverland-mount-gambier-amp-griffith/</guid></item><item><title><![CDATA[Omnicomâ€™s Global Chief Creative Officer Javier Campopiano Departs]]></title><description><![CDATA[The Argentinian will now have more time on his hands to watch Messi's World Cup title defence.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicoms-global-chief-creative-officer-javier-campopiano-departs/</link><pubDate>Tue, 19 May 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicoms-global-chief-creative-officer-javier-campopiano-departs/</guid></item><item><title><![CDATA[ARN Signs Karl Stefanovic &amp; Eddie McGuire]]></title><description><![CDATA[Fresh from his appearance at Cairns Crocodiles, Karl Stefanovic drops this bombshell.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-signs-karl-stefanovic-amp-eddie-mcguire/</link><pubDate>Tue, 19 May 2026 02:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-signs-karl-stefanovic-amp-eddie-mcguire/</guid></item><item><title><![CDATA[Mutinex Pips Google By Launching Self-Serve Commercial Mix Model]]></title><description><![CDATA[Henry Innis falls even further down Sundar Pichai's Xmas card list as Mutinex pips Google to the post on this new tech.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mutinex-pips-google-by-launching-self-serve-commercial-mix-model/</link><pubDate>Tue, 19 May 2026 02:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mutinex-pips-google-by-launching-self-serve-commercial-mix-model/</guid></item><item><title><![CDATA[Lacrosse Australia Recruits The Front Office Agency Ahead Of Olympic Games]]></title><description><![CDATA[We are not experts in the sport whatsoever. But, we are pretty sure it's like Quidditch without the flying broomsticks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lacrosse-australia-recruits-the-front-office-agency-ahead-of-olympic-games/</link><pubDate>Tue, 19 May 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lacrosse-australia-recruits-the-front-office-agency-ahead-of-olympic-games/</guid></item><item><title><![CDATA[ARN Hires Lucy Formosa Morgan To Head Up Sales Operations &amp; Revenue]]></title><description><![CDATA[ARN has appointed Lucy Formosa Morgan as director of sales enablement to strengthen the network&rsquo;s commercial capability and support continued growth. In the newly created role, Formosa Morgan will lead ARN&rsquo;s sales operations, revenue and yield, and insights functions. She will also head the sales-specific training and development program in partnership with the people and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-hires-lucy-formosa-morgan-to-head-up-sales-operations-amp-revenue/</link><pubDate>Tue, 19 May 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-hires-lucy-formosa-morgan-to-head-up-sales-operations-amp-revenue/</guid></item><item><title><![CDATA[IREN Acquires Awaken Agency To Boost Global Brand Growth]]></title><description><![CDATA[AI Cloud provider IREN has acquired creative and media agency Awaken, who specialise in content strategy and brand development for high-growth companies, to support global brand growth. As part of the transaction, Awaken will cease independent operations and senior members of the team will join IREN under executive employment agreements, including founder and CEO Chris [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iren-acquires-awaken-agency-to-boost-global-brand-growth/</link><pubDate>Tue, 19 May 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iren-acquires-awaken-agency-to-boost-global-brand-growth/</guid></item><item><title><![CDATA[Dry July Foundation Taps Hello For 2026 Campaign]]></title><description><![CDATA[Will the agency have to say hello to Dry July? Practice what you preach right?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dry-july-foundation-taps-hello-for-2026-campaign/</link><pubDate>Tue, 19 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dry-july-foundation-taps-hello-for-2026-campaign/</guid></item><item><title><![CDATA[Gunther Consulting Widens Net With New Modular Go-To-Market Services]]></title><description><![CDATA[Fractional marketing consultancy, Gunther Consulting, has announced an expansion to its agency offering unveiling a suite of new, go-to-market modular services, a refreshed visual identity, and a dedicated Personal Branding pathway for creative leaders. The expanded offering reflects 18 months of market signals from agencies and creative leaders alike. The expanded service suite includes The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gunther-consulting-widens-net-with-new-modular-go-to-market-services/</link><pubDate>Tue, 19 May 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gunther-consulting-widens-net-with-new-modular-go-to-market-services/</guid></item><item><title><![CDATA[Pet Circle Partners With Seven Communications To Launch Pop-Up Pet CafÃ©]]></title><description><![CDATA[We all know Melbourne do a cracking coffee. But how does the city's puppuccino stack up?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pet-circle-partners-with-seven-communications-to-launch-pop-up-pet-caf/</link><pubDate>Tue, 19 May 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pet-circle-partners-with-seven-communications-to-launch-pop-up-pet-caf/</guid></item><item><title><![CDATA[&lsquo;Less Money For Talent&rsquo;: Karl Stefanovic Issues Grim Warning For TV &amp; Explains Why He Launched A Podcast]]></title><description><![CDATA[After Karl flight(s) to Cairns were delayed, he was forced to Zoom in. Or was it all a ruse to get his branded mic in?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoless-money-for-talentrsquo-karl-stefanovic-issues-grim-warning-for-tv-amp-explains-why-he-launched-a-podcast/</link><pubDate>Mon, 18 May 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoless-money-for-talentrsquo-karl-stefanovic-issues-grim-warning-for-tv-amp-explains-why-he-launched-a-podcast/</guid></item><item><title><![CDATA[&lsquo;People Trust Individuals More Than Mainstream Media&rsquo;: Why Abbie Chatfield, Osman Faruqi &amp; Jan Fran Went Independent]]></title><description><![CDATA[In proof that B&amp;T is always moving with the times, we have recently launched a new TikTok account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-trust-individuals-more-than-mainstream-mediarsquo-why-abbie-chatfield-osman-faruqi-amp-jan-fran-went-independent/</link><pubDate>Mon, 18 May 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquopeople-trust-individuals-more-than-mainstream-mediarsquo-why-abbie-chatfield-osman-faruqi-amp-jan-fran-went-independent/</guid></item><item><title><![CDATA[&lsquo;Advertising Has Become Homogenous&rsquo;: Alien Baby&rsquo;s Paula Bloodworth Calls For Impatience, Naivety &amp; Instinct In Creativity]]></title><description><![CDATA[Bloodworth lashes out at frameworks in Cairns. And you know what? About time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoadvertising-has-become-homogenousrsquo-alien-babyrsquos-paula-bloodworth-calls-for-impatience-naivety-amp-instinct-in-creativity/</link><pubDate>Mon, 18 May 2026 04:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoadvertising-has-become-homogenousrsquo-alien-babyrsquos-paula-bloodworth-calls-for-impatience-naivety-amp-instinct-in-creativity/</guid></item><item><title><![CDATA[Sir Martin Sorrell: â€˜The Industry Is More Interesting Now Than It Has Ever Beenâ€™]]></title><description><![CDATA[When Sir Martin speaks, we listen. Though often because we can't get a word in.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sir-martin-sorrell-the-industry-is-more-interesting-now-than-it-has-ever-been/</link><pubDate>Mon, 18 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sir-martin-sorrell-the-industry-is-more-interesting-now-than-it-has-ever-been/</guid></item><item><title><![CDATA[News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function]]></title><description><![CDATA[News Australia has appointed highly respected media executive Jo McAlister to launch and lead STORYx, its new dedicated function for content integration, strategy, and solutions. Sitting at the intersection of brand and audience, STORYx will transform how commercial partners tell stories, moving beyond one-off executions to building sustained, data-driven narratives across News Australia&rsquo;s entire network. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-corp-hires-initiative-ceo-jo-mcalister-to-launch-storyx-function/</link><pubDate>Mon, 18 May 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-corp-hires-initiative-ceo-jo-mcalister-to-launch-storyx-function/</guid></item><item><title><![CDATA[Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell]]></title><description><![CDATA[Australian Avocados are urging consumers to stop and ask themselves, &ldquo;Are you bruisin while choosin&rsquo;?&rdquo; when they select an avo in a new campaign by Thinkerbell. On a mission to change behaviour and the way Aussies shop for avocados, the new education platform is born from the insight that over half of Aussies (55 per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/strongman-shows-aussies-how-to-properly-squeeze-an-avo-in-campaign-via-thinkerbell/</link><pubDate>Mon, 18 May 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/strongman-shows-aussies-how-to-properly-squeeze-an-avo-in-campaign-via-thinkerbell/</guid></item><item><title><![CDATA[QMS Expands Melbourne Network With New Digital Citylink Sites]]></title><description><![CDATA[QMS has converted two of the most sought after large-format static billboards in Melbourne to digital screens, marking one of the most significant iconic site upgrades in the market in recent years. Previously static, the sites have been converted into state-of-the-art digital screens, further strengthening QMS&rsquo; Melbourne digital footprint, delivering enhanced scale, flexibility and impact [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-expands-melbourne-network-with-new-digital-citylink-sites/</link><pubDate>Mon, 18 May 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-expands-melbourne-network-with-new-digital-citylink-sites/</guid></item><item><title><![CDATA[303 Wins Cancer Council Brief For Australiaâ€™s Biggest Morning Tea]]></title><description><![CDATA[The Cancer Council appointed 303 to develop a digital-first platform for Australia&rsquo;s Biggest Morning Tea&mdash;its major annual fundraising event. The agency will utilise its strategic, creative and design capabilities to create a refreshed brand platform and assets that are fit-for-platform, forming a broad communications framework that will be rolled out across multiple channels in the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/303-wins-cancer-council-brief-for-australias-biggest-morning-tea/</link><pubDate>Mon, 18 May 2026 01:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/303-wins-cancer-council-brief-for-australias-biggest-morning-tea/</guid></item><item><title><![CDATA[MasterFoods Barbeque Sauce Takes On Fashion Week Because â€˜Tomato Never Wouldâ€™]]></title><description><![CDATA[MasterFoods has brought a new flavour to Fashion Week, with a large Barbecue Sauce bottle showing up backstage, front row and in street-style shots at designer Iordanes Spyridon Gogos&rsquo; (Jordan Gogos) exclusive consumer show. The unexpected appearance marks the launch of &lsquo;Tomato Would Never&rsquo;, MasterFoods&rsquo; latest campaign via Publicis Groupe&rsquo;s OneMars and creative agency T&amp;P. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/masterfoods-barbeque-sauce-takes-on-fashion-week-because-tomato-never-would/</link><pubDate>Mon, 18 May 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/masterfoods-barbeque-sauce-takes-on-fashion-week-because-tomato-never-would/</guid></item><item><title><![CDATA[MasterFoods Barbecue Sauce Takes On Fashion Week Because â€˜Tomato Never Wouldâ€™]]></title><description><![CDATA["Where better to have a sausage roll than during Fashion Week?" this important work asks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/masterfoods-barbecue-sauce-takes-on-fashion-week-because-tomato-never-would/</link><pubDate>Mon, 18 May 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/masterfoods-barbecue-sauce-takes-on-fashion-week-because-tomato-never-would/</guid></item><item><title><![CDATA[Nescaf&eacute; Invites Human Connection Over A Cuppa In Masterbrand Capmpaign Via Saatchi &amp; Saatchi]]></title><description><![CDATA[Nescaf&eacute; has launched a masterband campaign, &lsquo;Make your world&rsquo;, which celebrates the small, shared coffee moments that bring people together via Saatchi &amp; Saatchi. At a time when the world around us often focuses on what divides us, Nescaf&eacute; turns its attention to the shared quiet moments that unite us, starting with the familiar act [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nescafeacute-invites-human-connection-over-a-cuppa-in-masterbrand-capmpaign-via-saatchi-amp-saatchi/</link><pubDate>Mon, 18 May 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nescafeacute-invites-human-connection-over-a-cuppa-in-masterbrand-capmpaign-via-saatchi-amp-saatchi/</guid></item><item><title><![CDATA[Female-led Creative Studio Dirt Unveils After A Year In â€˜Stealth Modeâ€™]]></title><description><![CDATA[A new female-led creative studio spanning branding, design, web, campaign and content production has officially gone public after a year operating in stealth mode. Dirt (also known as Dirtverse) is founded by Alessia Murer, Lou Wright and Amber Dempsey, and is formally unveiling quietly building international projects between Sydney and Bali. The trio didn&rsquo;t form [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/female-led-creative-studio-dirt-unveils-after-a-year-in-stealth-mode/</link><pubDate>Mon, 18 May 2026 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/female-led-creative-studio-dirt-unveils-after-a-year-in-stealth-mode/</guid></item><item><title><![CDATA[All The Photos From The Cairns Crocodiles &amp; Hatchlings Awards Shows!]]></title><description><![CDATA[Check out all the photos from both of Cairns' cracking awards shows here!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/all-the-photos-from-the-cairns-crocodiles-amp-hatchlings-awards-shows/</link><pubDate>Mon, 18 May 2026 01:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/all-the-photos-from-the-cairns-crocodiles-amp-hatchlings-awards-shows/</guid></item><item><title><![CDATA[Publics GroupeTo Acquire LiveRamp In $2.2B Deal, Analysts React]]></title><description><![CDATA[Publicis Groupe has agreed to acquire data collaboration platform LiveRamp in a $2.2 billion deal. Analysts have broadly welcomed the move as a logical next step that could also benefit Publicis&rsquo; principal media offering. LiveRamp connects more than 25,000 publisher domains and 500 technology and data partners across 14 markets, serving as the plumbing that [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publics-groupeto-acquire-liveramp-in-22b-deal-analysts-react/</link><pubDate>Mon, 18 May 2026 00:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publics-groupeto-acquire-liveramp-in-22b-deal-analysts-react/</guid></item><item><title><![CDATA[Publicis Groupe To Acquire LiveRamp In $2.2B Deal, Analysts React]]></title><description><![CDATA[Arthur Sadoun issues this new video on LiveRamp's acquisition. Though sadly Snoop Dogg is nowhere to be seen.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-to-acquire-liveramp-in-22b-deal-analysts-react/</link><pubDate>Mon, 18 May 2026 00:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-groupe-to-acquire-liveramp-in-22b-deal-analysts-react/</guid></item><item><title><![CDATA[â€˜Who Can Resist?â€™: El Jannah Puts Internet Food Icons To Launch Lunch Meal Via Emotive]]></title><description><![CDATA[El Jannah is recruiting some of the internet&#700;s most recognisable food identities and converting them to charcoal chicken in a new campaign designed to get Aussies out of their lunchtime food ruts. Created by independent creative agency Emotive and brought to life through Emotive Productions, the new campaign introduces &lsquo;Who Can Resist?&#700;, an idea built [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/who-can-resist-el-jannah-puts-internet-food-icons-to-launch-lunch-meal-via-emotive/</link><pubDate>Sun, 17 May 2026 23:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/who-can-resist-el-jannah-puts-internet-food-icons-to-launch-lunch-meal-via-emotive/</guid></item><item><title><![CDATA[Robert Irwinâ€™s Dancing With The Stars US Series Filming Wraps Up]]></title><description><![CDATA[The ABC (US) series produced by BBC Studios features the Queensland-born wildlife conservationist and Dancing with the Stars season 34 champion as host, while 12 up-and-coming dancers live together and vie for the coveted spot as a pro dancer on the next season of Dancing with the Stars. During filming earlier in 2026, the production [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/robert-irwins-dancing-with-the-stars-us-series-filming-wraps-up/</link><pubDate>Sun, 17 May 2026 14:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/robert-irwins-dancing-with-the-stars-us-series-filming-wraps-up/</guid></item><item><title><![CDATA[Common Hires Head Of Partnerships]]></title><description><![CDATA[Common has expanded its leadership team with the appointment of Diana Demetri as head of partnerships. Demetri, a B&amp;T 30 Under 30 alumni, steps into the role at a pivotal moment for the business, as Common accelerates its expansion across social publishing, podcasts and creator-led shows. She will lead work across the company&rsquo;s growing slate [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/common-hires-head-of-partnerships/</link><pubDate>Sun, 17 May 2026 13:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/common-hires-head-of-partnerships/</guid></item><item><title><![CDATA[â€˜The Opportunity Is Because Of The Differenceâ€™: APAC Leaders Rewrite The Global Playbook]]></title><description><![CDATA[The Beyond Western Playbooks session at Cairns was a runaway success.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-is-because-of-the-difference-apac-leaders-rewrite-the-global-playbook/</link><pubDate>Fri, 15 May 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-opportunity-is-because-of-the-difference-apac-leaders-rewrite-the-global-playbook/</guid></item><item><title><![CDATA[NZ Auto Ad Spend Surges As EV &amp; Hybrid Demand Accelerates Amid Fuel Pressure]]></title><description><![CDATA[According to the latest Nielsen data, New Zealand&rsquo;s passenger vehicle advertising market surged in March as a result of fuel price pressures. Nielsen Ad Intel shows passenger vehicle advertising spend rose 37 per cent in March compared with February, and increased 53 per cent year-on-year versus March 2025. The uplift reflects a sharp competitive response [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nz-auto-ad-spend-surges-as-ev-amp-hybrid-demand-accelerates-amid-fuel-pressure/</link><pubDate>Fri, 15 May 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nz-auto-ad-spend-surges-as-ev-amp-hybrid-demand-accelerates-amid-fuel-pressure/</guid></item><item><title><![CDATA[Cairns Crocs Day Three: Is Marketingâ€™s Old Playbook Finally Breaking?]]></title><description><![CDATA[In this Cairns Crocodiles diary, Nick Murdoch explores the growing sense that marketing is entering a major reset moment. The Yango managing partner reflects on a festival dominated by conversations around AI, attention, creators and cultural relevance, arguing the industry&rsquo;s traditional playbook is beginning to fracture under the weight of fragmented audiences, shifting discovery habits [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-crocs-day-three-is-marketings-old-playbook-finally-breaking/</link><pubDate>Fri, 15 May 2026 02:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-crocs-day-three-is-marketings-old-playbook-finally-breaking/</guid></item><item><title><![CDATA[Alpha Keri Relaunches With Social-first Campaign &amp; TikTok Debut Via The Social CliQ]]></title><description><![CDATA[There's a new skincare brand on TikTok.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alpha-keri-relaunches-with-social-first-campaign-amp-tiktok-debut-via-the-social-cliq/</link><pubDate>Fri, 15 May 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alpha-keri-relaunches-with-social-first-campaign-amp-tiktok-debut-via-the-social-cliq/</guid></item><item><title><![CDATA[ANZâ€™s New Campaign Via PHD Takes Flight]]></title><description><![CDATA[Thank god there's another bird in the finance sector.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/anzs-new-campaign-via-phd-takes-flight/</link><pubDate>Fri, 15 May 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/anzs-new-campaign-via-phd-takes-flight/</guid></item><item><title><![CDATA[ANZâ€™s New Campaign Takes Flight Via PHD]]></title><description><![CDATA[ANZ's falcon stars in this new campaign. Which isn't to be confused with another financial services brand with a bird.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/anzs-new-campaign-takes-flight-via-phd/</link><pubDate>Fri, 15 May 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/anzs-new-campaign-takes-flight-via-phd/</guid></item><item><title><![CDATA[Day Three Cairns Crocodiles Chronicles: Brands Battle For Trust &amp; Attention]]></title><description><![CDATA[In this final Cairns Crocodiles wrap, the Boomtown Insiders, Matthew Tan, Courtney Birch and Zoe Gothard, take readers through a jam-packed final day of AI debates, neurodiversity discussions, berry-snacking cinema predictions and even IKEA sleepovers. From regional media pride to Pinterest-fuelled nostalgia, the emerging talent advisory council proves Cairns Crocs isn&rsquo;t just about big ideas [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/day-three-cairns-crocodiles-chronicles-brands-battle-for-trust-amp-attention/</link><pubDate>Fri, 15 May 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/day-three-cairns-crocodiles-chronicles-brands-battle-for-trust-amp-attention/</guid></item><item><title><![CDATA[Day 3 Cairns Crocodiles Chronicles: Brands Battle For Trust &amp; Attention]]></title><description><![CDATA[Exhausted, bleary-eyed &amp; delirious, the Boomtown Insiders file this impressively typo-free final word on Cairns.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/day-3-cairns-crocodiles-chronicles-brands-battle-for-trust-amp-attention/</link><pubDate>Fri, 15 May 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/day-3-cairns-crocodiles-chronicles-brands-battle-for-trust-amp-attention/</guid></item><item><title><![CDATA[BMC Launches New Craft Team]]></title><description><![CDATA[BCM gets a new craft team. But fear not, it doesn't mean they're getting into cloudy, headache-inducing beers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bmc-launches-new-craft-team/</link><pubDate>Fri, 15 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bmc-launches-new-craft-team/</guid></item><item><title><![CDATA[BCM Launches New Craft Team]]></title><description><![CDATA[BCM gets a new craft team. But fear not, it doesn't mean they're getting into cloudy, headache-inducing beers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bcm-launches-new-craft-team/</link><pubDate>Fri, 15 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bcm-launches-new-craft-team/</guid></item><item><title><![CDATA[Three Days In Cairns, And The One Thing Everyone Kept Circling]]></title><description><![CDATA[In this Cairns Crocodiles wrap, Shyaire Ganglani reflects on the conversations, contradictions and creative tensions that she believes defined this year&rsquo;s festival. The Leo Australia associate creative director argues that beneath the sunshine, yacht parties and industry buzz, one idea kept resurfacing across sessions: if the industry wants better outcomes, it needs to stop building [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/three-days-in-cairns-and-the-one-thing-everyone-kept-circling/</link><pubDate>Fri, 15 May 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/three-days-in-cairns-and-the-one-thing-everyone-kept-circling/</guid></item><item><title><![CDATA[Three Days In Cairns &amp; The One Thing Everyone Kept Circling]]></title><description><![CDATA[The ever-excellent Shy Ganglani gives her view after three days in the tropics.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/three-days-in-cairns-amp-the-one-thing-everyone-kept-circling/</link><pubDate>Fri, 15 May 2026 02:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/three-days-in-cairns-amp-the-one-thing-everyone-kept-circling/</guid></item><item><title><![CDATA[OMD Names Thad King As Chief Planning Officer]]></title><description><![CDATA[Thad King joins the OMD top table.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omd-names-thad-king-as-chief-planning-officer/</link><pubDate>Fri, 15 May 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omd-names-thad-king-as-chief-planning-officer/</guid></item><item><title><![CDATA[Why Marketers Should Be Concerned About The Governmentâ€™s CGT Reform]]></title><description><![CDATA[In this exclusive op-ed, Shai Luft argues the Federal Government&rsquo;s proposed Capital Gains Tax reforms risk creating unintended consequences far beyond housing, potentially discouraging the next generation of entrepreneurs from building independent agencies, publishers and media businesses. The Bench Media co-founder warns the changes could accelerate consolidation across Australia&rsquo;s media and marketing sectors, reducing competition, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-marketers-should-be-concerned-about-the-governments-cgt-reform/</link><pubDate>Fri, 15 May 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-marketers-should-be-concerned-about-the-governments-cgt-reform/</guid></item><item><title><![CDATA[â€˜Showing Our Scars, Not Our Open Woundsâ€™: Hugh van Cuylenburg On The Right Kind Of Vulnerability Online]]></title><description><![CDATA[At Cairns Crocodiles, Hugh van Cuylenburg and Ryan Shelton shared their perspectives on vulnerability, warning there is a fine line between meaningful openness and performative oversharing online. The pair, who co-host hit podcast The Imperfects, spoke about the growing role vulnerability plays in modern conversations around mental health, as audiences increasingly seek authentic connection from [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/showing-our-scars-not-our-open-wounds-hugh-van-cuylenburg-on-the-right-kind-of-vulnerability-online/</link><pubDate>Fri, 15 May 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/showing-our-scars-not-our-open-wounds-hugh-van-cuylenburg-on-the-right-kind-of-vulnerability-online/</guid></item><item><title><![CDATA[Sombreros &amp; Margaritas To Sign Off Cairns Crocodiles: All The Closing Party Photos]]></title><description><![CDATA[Now that all sessions have graced the ears&rsquo; of the 2026 attendees and all trophies have rightfully entered the hands of the greatest agencies across APAC, it was time to celebrate the week that was. With the sun setting over the 2026 Cairns Crocodiles, all attendees celebrated another successful week at Mexicairns. Whether that was [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sombreros-amp-margaritas-to-sign-off-cairns-crocodiles-all-the-closing-party-photos/</link><pubDate>Fri, 15 May 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sombreros-amp-margaritas-to-sign-off-cairns-crocodiles-all-the-closing-party-photos/</guid></item><item><title><![CDATA[Sambreros and Margaritas To Sign Off]]></title><description><![CDATA[Now that all sessions have graced the ears&rsquo; of the 2026 attendees and all trophies have rightfully entered the hands of the greatest agencies across APAC, it was time to celebrate the week that was. With the sun setting over the 2026 Cairns Crocodiles, all attendees celebrated another successful week at Mexicairns. Whether that was [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sambreros-and-margaritas-to-sign-off/</link><pubDate>Fri, 15 May 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sambreros-and-margaritas-to-sign-off/</guid></item><item><title><![CDATA[Sambreros &amp; Margaritas To Sign Off Cairns Crocodiles: All The Closing Party Photos]]></title><description><![CDATA[Now that all sessions have graced the ears&rsquo; of the 2026 attendees and all trophies have rightfully entered the hands of the greatest agencies across APAC, it was time to celebrate the week that was. With the sun setting over the 2026 Cairns Crocodiles, all attendees celebrated another successful week at Mexicairns. Whether that was [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sambreros-amp-margaritas-to-sign-off-cairns-crocodiles-all-the-closing-party-photos/</link><pubDate>Fri, 15 May 2026 01:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sambreros-amp-margaritas-to-sign-off-cairns-crocodiles-all-the-closing-party-photos/</guid></item><item><title><![CDATA[Sir Martin Sorrell: AI Transformation Is Only Taking Place When Thereâ€™s An Existential Threat]]></title><description><![CDATA[It isn't every day you see Sir Martin Sorrell talking into a toy crocodile. But Cairns Crocodiles is no ordinary conference.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sir-martin-sorrell-ai-transformation-is-only-taking-place-when-theres-an-existential-threat/</link><pubDate>Fri, 15 May 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sir-martin-sorrell-ai-transformation-is-only-taking-place-when-theres-an-existential-threat/</guid></item><item><title><![CDATA[Why Chasing Trends Is &lsquo;A Terrible Strategy For Brands&rsquo; &amp; More Original Content Is Needed]]></title><description><![CDATA[At a packed lunch during Cairns Crocodiles on Thursday, TikTok executives, strategists and creators urged marketers to stop chasing the latest social media craze, explaining that by the time you jump on a trend everyone is talking about, you&rsquo;re probably already too late. The TikTok-hosted session, Content Is Still King, Long Live Content, brought together [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-chasing-trends-is-lsquoa-terrible-strategy-for-brandsrsquo-amp-more-original-content-is-needed/</link><pubDate>Fri, 15 May 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-chasing-trends-is-lsquoa-terrible-strategy-for-brandsrsquo-amp-more-original-content-is-needed/</guid></item><item><title><![CDATA[Why Curiosity &amp; Determination Are Leading The Biggest Brands Through Change]]></title><description><![CDATA[Curiosity and determination are changing the game for marketers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-curiosity-amp-determination-are-leading-the-biggest-brands-through-change/</link><pubDate>Fri, 15 May 2026 00:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-curiosity-amp-determination-are-leading-the-biggest-brands-through-change/</guid></item><item><title><![CDATA[CommBank Rises To Worldâ€™s 68th Most Trusted Brand]]></title><description><![CDATA[Commonwealth Bank of Australia has climbed to 68th place in the world&rsquo;s most valuable brands, according to the latest Kantar BrandZ 2026 Global Top 100 rankings, marking a six-place rise year-on-year and underscoring the accelerating role of brand strength in enterprise value creation. The Australian banking giant recorded a brand value of US$43.3 billion (A$65&ndash;67 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/commbank-rises-to-worlds-68th-most-trusted-brand/</link><pubDate>Thu, 14 May 2026 22:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/commbank-rises-to-worlds-68th-most-trusted-brand/</guid></item><item><title><![CDATA[The Cairns Hatchlings Winners 2026, Presented By Yahoo]]></title><description><![CDATA[They have hatched! And you should get adding them on LinkedIn - they might be your boss soon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-cairns-hatchlings-winners-2026-presented-by-yahoo/</link><pubDate>Thu, 14 May 2026 11:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-cairns-hatchlings-winners-2026-presented-by-yahoo/</guid></item><item><title><![CDATA[Entertainment Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Entertainment Campaign WINNERS &nbsp; ALL WINNERS GOLD Ausify Your Algo Music Australia, Australian Government Bureau of Everything, Australia SILVER HBO Aussie Launch HBO Max Special, Australia BRONZE The Audible Express Audible Wavemaker, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/entertainment-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/entertainment-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[AI Innovation Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[AI Innovation Campaign WINNERS &nbsp; All wINNERS GOLD The Last Order Menulog Thinkerbell, Australia SILVER The Hidden Eye Test 1001 Optometry VML, Australia BRONZE Dine Cat Decoder Mars Brand Innovation Lab &ndash; Amazon, EssenceMediacom ANZ, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-innovation-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-innovation-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[The Cairns Crocodiles Awards Winners 2026]]></title><description><![CDATA[CAIRNS CROCODILES AWARDS WINNERS Campaigns AI Innovation Campaign Automotive Campaign b2b campaign sponsored by linkedin Beauty, Lifestyle &amp; Fashion Campaign Entertainment Campaign Film Campaign FMCG Campaign&#8203; Food &amp; Beverage Campaign Healthcare &amp; Wellness Campaign Inclusivity Campaign Out of Home sponsored by Broadsign PR Campaign Print &amp; Publishing Public Service Announcement Radio &amp; Audio Campaign Retail [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-cairns-crocodiles-awards-winners-2026/</link><pubDate>Thu, 14 May 2026 11:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-cairns-crocodiles-awards-winners-2026/</guid></item><item><title><![CDATA[The Cairns Crocodiles Awards 2026 Grand Prix]]></title><description><![CDATA[GRAND PRIX &nbsp; All Winners Mahjong Coffee Suntory Dentsu, Japan]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-cairns-crocodiles-awards-2026-grand-prix/</link><pubDate>Thu, 14 May 2026 11:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-cairns-crocodiles-awards-2026-grand-prix/</guid></item><item><title><![CDATA[AI Craft Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[AI Craft &nbsp; All Winners GOLD Mad World UN Association of Australia AiCandy, Australia SILVER The Hidden Eye Test 1001 Optometry VML, Australia BRONZE Surprisingly Good Pub Accomodation Nightcap Hotels Plus Also Studios, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-craft-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-craft-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Healthcare &amp; Wellness Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Healthcare &amp; Wellness Campaign Winners &nbsp; All WINNERS GOLD VISIONGRAM Japan Blind Judo Federation Dentsu, Japan SILVER The No Board Bupa 2045 Agency, Australia BRONZE HapPee Buddy DFree Dentsu, Japan]]></description><link>https://www.newslocker.com/en-au/profession/advertising/healthcare-amp-wellness-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/healthcare-amp-wellness-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[PR Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[PR Campaign WINNERS &nbsp; All WINNERS GOLD The Life-Changing Loo Roll Kleenex We Are Different, Australia SILVER Fertilizer 2.5 Thai Health Promotion Foundation Grey Thailand, Thailand BRONZE Nearly Get Anything &ndash; Win Uber Eats Special, Taiwan]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pr-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pr-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Print &amp; Publishing Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Print &amp; Publishing Campaign WINNERS &nbsp; All WINNERS GOLD Our Press Mat The Daily Tohoku Shimbun Dentsu, Japan SILVER &lsquo;How to Buy&rsquo; Masterclass Westpac REA Group, Australia BRONZE Back Australia, It&rsquo;s Good For Us News Australia News Australia, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/print-amp-publishing-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/print-amp-publishing-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Retail Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Retail Campaign Winners &nbsp; All Winners GOLD The Hidden Eye Test 1001 Optometry VML, Australia SILVER Mum-nipulate the algorithm Kitchen Warehouse Special x Hatched, Australia BRONZE Mahjong Coffee Suntory Dentsu, Japan]]></description><link>https://www.newslocker.com/en-au/profession/advertising/retail-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/retail-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Direct Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Direct Winners &nbsp; ALL WINNERS GOLD Fertilizer 2.5 Thai Health Promotion Foundation Grey Thailand, Thailand SILVER The Hidden Eye Test 1001 Optometry VML, Australia BRONZE Conversation to Conversions Scape Yango, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/direct-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/direct-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Retail Media Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Retail Media Campaign Winners &nbsp; All Winners GOLD Mahjong Coffee Suntory Dentsu, Japan Silver Coles 360 Nestl&eacute; KitKat F1 Partnership Campaign Nestl&eacute; Coles 360, Australia BRONZE The Hidden Eye Test 1001 Optometry VML, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/retail-media-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/retail-media-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Integrated Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Integrated Winners &nbsp; All WINNERS GOLD Ikea, Everywhere IKEA Havas Host &amp; Mindshare, Australia SILVER Dirty Old Secrets Seasol Howatson+Company, Australia BRONZE National Gardening League Yates Howatson+Company, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/integrated-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/integrated-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Film Craft Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Film Craft WINNERS &nbsp; All WINNERS GOLD Go All Out World Rugby Akcleo, Australia SILVER A One-Roll Theater TOTO Dentsu, Japan BRONZE We Know Good Food Nine Entertainment Publicis Australia, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/film-craft-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/film-craft-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[FMCG Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[FMCG Campaign Winners &nbsp; All Winners GOLD If You Can Take It, It&rsquo;s Yours Selleys Howatson+Company, Australia GOLD The Pepsi Recycling Rethink PepsiCo Special, Australia BRONZE Commuter Camo Nestl&eacute; VML, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fmcg-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fmcg-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Film Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Film Campaign WINNERS &nbsp; All WINNERS GOLD The Good Time Bar B Q Plaza GreyThailand, Thailand SILVER The Ad That Could Only be seen on SBS SBS Droga5, part of Accenture Song, Australia BRONZE Get Almost Almost Anything with Jim Courier, Courier Uber Eats Special, EssenceMediacom, Rabbit, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/film-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/film-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Experiential &amp; Activations Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Experiential &amp; Activations WINNERS &nbsp; All WINNERS GOLD If You Can Take It, It&rsquo;s Yours Selleys Howatson+Company, Australia SILVER Sakura Scan Hakuhodo Kirin, Japan BRONZE The Hidden Eye Test 1001 Optometry VML, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/experiential-amp-activations-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 11:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/experiential-amp-activations-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Food &amp; Beverage Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Food &amp; Beverage Campaign WINNERS &nbsp; All WINNERS GOLD Mahjong Coffee Suntory Dentsu, Japan SILVER Why Not Uber Eats? Uber Eats Special, Japan BRONZE The Happiness List Meat &amp; Livestock Australia Droga5, part of Accenture Song, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/food-amp-beverage-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/food-amp-beverage-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Inclusivity Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Inclusivity Campaign Winners &nbsp; All Winners GOLD The No Board Bupa 2045 Agency, Australia SILVER VISIONGRAM Japan Blind Judo Federation Dentsu, Japan BRONZE Health Stories Bupa 2045 Agency, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/inclusivity-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/inclusivity-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Design Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Design Winners &nbsp; ALL WINNERS GOLD Under the Baseball Cap: Hidden Stories Otsuka Pharmaceutical Dentsu, Japan SILVER Halloween Hijack Doritos Akcelo, Australia BRONZE Made Of This Place ALH Group Plus Also Studios, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/design-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/design-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Public Service Announcement Campaign Winners- Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Public Service Announcement Campaign WINNERS &nbsp; All WINNERS GOLD Fertilizer 2.5 Thai Health Promotion Foundation Grey Thailand, Thailand SILVER Don&rsquo;t Mine What&rsquo;s Mine Deep Rising Emotive, Australia BRONZE Change Direction Jilya Institute Photoplay, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/public-service-announcement-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/public-service-announcement-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Beauty, Lifestyle &amp; Fashion Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Beauty, Lifestyle &amp; Fashion Campaign Winners &nbsp; ALL WINNERS GOLD The Longest Runway 247 Represent 2045 Agency, Australia SILVER A One-Roll Theater TOTO Dentsu, Japan SILVER The Life-Changing Loo Roll Kleenex We Are Different, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/beauty-lifestyle-amp-fashion-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/beauty-lifestyle-amp-fashion-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Radio &amp; Audio Craft Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[RADIO &amp; AUDIO CRAFT WINNERS &nbsp; All WINNERS GOLD Australia&rsquo;s Deadliest Predator Transport Accident Commission Thinkerbell, Australia SILVER Australia&rsquo;s Nation Brand Austrade Smith &amp; Western Sonic Branding, Australia BRONZE Wood Calls for Cabot&rsquo;s Cabot&rsquo;s Thinkerbell, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-amp-audio-craft-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-amp-audio-craft-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Radio &amp; Audio Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Radio and Audio Campaign WINNERS &nbsp; All Winners GOLD Voice of Food Ajinomoto Dentsu, Japan SILVER Coke Studio: Uncovered Coca-Cola BRING, Australia BRONZE Fair Play New South Wales GIO Southern Cross Austereo, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-amp-audio-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-amp-audio-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[B2B Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[B2B Campaign WINNERS &nbsp; ALL WINNERS GOLD Smashing Old-School Finance Airwallex Accenture Song, Australia SILVER Australia Post, Post Up Post Labels Australia Post Thinkerbell, Australia BRONZE Why Don&rsquo;t You Just Coates It? Coates ABEL, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/b2b-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/b2b-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Automotive Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Automotive Campaign WINNERS &nbsp; ALL WINNERS GOLD HiLux &ndash; In A Pickle Toyota Motor&nbsp;Corporation Saatchi &amp; Saatchi x&nbsp;Spark Foundry, Australia SILVER BYD: Powering the Real Aussie Driver BYD Yango, Australia BRONZE Denza: Curating a new luxury universe BYD Yango, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/automotive-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/automotive-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Branded Content Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Branded Content WINNERS &nbsp; ALL WINNERS GOLD Dirty Old Secrets Seasol Howatson+Company, Australia SILVER Dine Cat Decoder Mars Brand Innovation Lab &ndash; Amazon, EssenceMediacom ANZ, Australia BRONZE Launching IKEA into hearts and homes with a &lsquo;Swede As&rsquo; New Zealand road trip Mindshare &amp; Havas Host IKEA, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/branded-content-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/branded-content-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Technology Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Technology Campaign WINNERS &nbsp; All WINNERS GOLD DiDi Kick Ons DiDi BRING, Australia SILVER Uber Backseat Arcade Uber EssenceMediacom, Special &amp; Livewire, Australia BRONZE The Moment Club FUJIFILM We Are Different, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/technology-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/technology-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Effectiveness Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Effectiveness WINNERS ALL WINNERS GOLD The Hidden Eye test 1001 Optometry VML, Australia SILVER Fertilizer 2.5 Thai Health Promotion Foundation Grey Thailand, Thailand SILVER Proof, Not Promises: How Jack Daniel&rsquo;s Linked Media Exposure to grow RTD Sales +84% Brown Forman Starcom, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/effectiveness-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/effectiveness-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Media Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Media Winners All Winners GOLD Mahjong Coffee Suntory Dentsu, Japan SILVER Conversation to Conversions Scape Yango, Australia BRONZE The Hidden Eye Test 1001 Optometry VML, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/media-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/media-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Social &amp; Content Creator Campaign Winners &ndash; Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Social &amp; Content Creator Campaign WINNERS All WINNERS GOLD Dirty Old Secrets Seasol Howatson+Company, Australia SILVER Made For Down Under Bonds Special, Australia BRONZE The Week-Long Layover Changi Airport Connecting Plots, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-amp-content-creator-campaign-winners-ndash-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-amp-content-creator-campaign-winners-ndash-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Out Of Home Campaign Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Out Of Home Campaign WINNERS All WINNERS GOLD If You Can Take It, It&rsquo;s Yours Selleys Howatson+Company, Australia SILVER Colours of New Zealand Dulux MBM / LUMO, New Zealand BRONZE Stop the Stigma Cannabis Clinic ABEL, New Zealand]]></description><link>https://www.newslocker.com/en-au/profession/advertising/out-of-home-campaign-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 10:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/out-of-home-campaign-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Regional Campaigns Of The Year â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Regional Campaign of the Year All Winners ANZ Campaign of the Year Sponsored by Cint The Hidden Eye Test 1001 Optometry VML, Australia East Asia Campaign of the Year Mahjong Coffee Suntory Dentsu, Japan South Asia Campaign of the Year India Called It Prashant, Not Croissant Britannia Industries Schbang, India Southeast Asia Campaign of the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/regional-campaigns-of-the-year-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 09:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/regional-campaigns-of-the-year-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Strategy Winners â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Strategy Winners All WINNERS GOLD The Missing Verse: Completing The Bento Symphony Zespri Dentsu, Japan Silver The Ad That Could Only be seen on SBS SBS Droga5, part of Accenture Song, Australia BRONZE DiDi V Goliath DiDi DiDi and Sunday Gravy, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/strategy-winners-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 09:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/strategy-winners-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Travel / Leisure Campaign Winner â€“ Cairns Crocodiles Awards 2026]]></title><description><![CDATA[Travel / Leisure Campaign Winners All WINNERS Gold Come and Say G&rsquo;day Tourism Australia Droga5, part of Accenture Song, Australia Silver Immersive Adventure True North Today the brave, Australia Bronze That Holiday Feeling Tourism and Events Queensland Publicis Australia, Australia]]></description><link>https://www.newslocker.com/en-au/profession/advertising/travel-leisure-campaign-winner-cairns-crocodiles-awards-2026/</link><pubDate>Thu, 14 May 2026 08:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/travel-leisure-campaign-winner-cairns-crocodiles-awards-2026/</guid></item><item><title><![CDATA[Court Finds Coles Misled Customers Over â€˜Down, Downâ€™ Discounts]]></title><description><![CDATA[Casey Donovan misled customers in her 'Down, Down' campaign after misleading viewers in the second season of Australian Idol.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/court-finds-coles-misled-customers-over-down-down-discounts/</link><pubDate>Thu, 14 May 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/court-finds-coles-misled-customers-over-down-down-discounts/</guid></item><item><title><![CDATA[Aussies Switch Off As SAP Research Exposes Critical â€˜Relevance Gapâ€™ In Marketing]]></title><description><![CDATA[Australian consumers are increasingly disengaging from brand communications that fail to feel timely or relevant, as new research highlights a growing gap between marketing intent and execution across Australia. The 2026 SAP Engagement Index from SAP shows that 58 per cent of Australians say most brand emails are irrelevant, while just 16 per cent report [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussies-switch-off-as-sap-research-exposes-critical-relevance-gap-in-marketing/</link><pubDate>Thu, 14 May 2026 03:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussies-switch-off-as-sap-research-exposes-critical-relevance-gap-in-marketing/</guid></item><item><title><![CDATA[Initiative Strengthens Senior Leadership Team With Mikayla Ellis &amp; Samantha Smith]]></title><description><![CDATA[The fight for the reclining desk chairs intensifies in the Initiative office.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/initiative-strengthens-senior-leadership-team-with-mikayla-ellis-amp-samantha-smith/</link><pubDate>Thu, 14 May 2026 01:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/initiative-strengthens-senior-leadership-team-with-mikayla-ellis-amp-samantha-smith/</guid></item><item><title><![CDATA[Ideally Acquires AI Startup Aether To Turn Research Into Ready-To-Share Decks]]></title><description><![CDATA[Ideally, the market research platform, has announced it&rsquo;s acquired Aether, a New Zealand AI startup that turns raw data into finished, on-brand presentations and written narratives. Aether&rsquo;s technology reads what teams have to work with: spreadsheets, documents, decks, brand guidelines. It pulls the story out of complex files and produces a finished draft in minutes, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ideally-acquires-ai-startup-aether-to-turn-research-into-ready-to-share-decks/</link><pubDate>Thu, 14 May 2026 01:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ideally-acquires-ai-startup-aether-to-turn-research-into-ready-to-share-decks/</guid></item><item><title><![CDATA[Jon Evans: â€˜The Best Marketers Act Like Foundersâ€™, Not Walking Press Releases]]></title><description><![CDATA[Marketers are uniquely positioned to lead companies but not enough are rising to the top job, according to Uncensored CMO presenter Jon Evans. This is partially due to marketers inability to communicate in the language of c-suite colleagues, but there are also other factors at play. &ldquo;You (marketers) are perfectly positioned for the top job. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jon-evans-the-best-marketers-act-like-founders-not-walking-press-releases/</link><pubDate>Thu, 14 May 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jon-evans-the-best-marketers-act-like-founders-not-walking-press-releases/</guid></item><item><title><![CDATA[Shaping Demand Before It Forms: The Media Planning Rethink At Hemingwayâ€™s]]></title><description><![CDATA[By the time a consumer types something into a search bar, the decision is often already made. That was the starting point for one of the conversations that unfolded at Hemingway&rsquo;s during Day 2 of Cairns Crocodiles.&nbsp; It was a session that challenged the fundamental logic of how most media budgets are built. The panel, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shaping-demand-before-it-forms-the-media-planning-rethink-at-hemingways/</link><pubDate>Thu, 14 May 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shaping-demand-before-it-forms-the-media-planning-rethink-at-hemingways/</guid></item><item><title><![CDATA[Can Marketers Shape Demand Before It Forms?]]></title><description><![CDATA[By the time a consumer types something into a search bar, the decision is often already made. That was the starting point for one of the conversations that unfolded at Hemingway&rsquo;s during Day 2 of Cairns Crocodiles.&nbsp; It was a session that challenged the fundamental logic of how most media budgets are built. The panel, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/can-marketers-shape-demand-before-it-forms/</link><pubDate>Thu, 14 May 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/can-marketers-shape-demand-before-it-forms/</guid></item><item><title><![CDATA[The Neuroscience Behind Why Passion Beats Reach Every Time]]></title><description><![CDATA[In the words of Disclosure if you aren't reaching people's passions, then all they're "hearin' is white noise, white noise".]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-neuroscience-behind-why-passion-beats-reach-every-time/</link><pubDate>Thu, 14 May 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-neuroscience-behind-why-passion-beats-reach-every-time/</guid></item><item><title><![CDATA[Can Growth Be Found By Chasing Passions Rather Than Simply Selling Products?]]></title><description><![CDATA[In the words of Disclosure if you aren't reaching people's passions, then all they're "hearin' is white noise, white noise".]]></description><link>https://www.newslocker.com/en-au/profession/advertising/can-growth-be-found-by-chasing-passions-rather-than-simply-selling-products/</link><pubDate>Thu, 14 May 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/can-growth-be-found-by-chasing-passions-rather-than-simply-selling-products/</guid></item><item><title><![CDATA[Melbourne Confidential: Laura Agricola]]></title><description><![CDATA[Italian grandparents, Docklands raves, strategy director. The Melbourne pipeline is real.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-laura-agricola/</link><pubDate>Thu, 14 May 2026 01:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-laura-agricola/</guid></item><item><title><![CDATA[Meta Rolls Out Upgraded AI Voice Experience Across Australia &amp; NZ]]></title><description><![CDATA[Meta is accelerating the rollout of its Muse Spark model, a new foundation model built by Meta Superintelligence Labs designed to power a more responsive and context-aware AI experience across its ecosystem, including its Meta AI app and wider family of products. First announced in April 2026, Muse Spark is described by Meta as its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-rolls-out-upgraded-ai-voice-experience-across-australia-amp-nz/</link><pubDate>Thu, 14 May 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-rolls-out-upgraded-ai-voice-experience-across-australia-amp-nz/</guid></item><item><title><![CDATA[Monks&rsquo; Jakub Otrz&#261;sek &amp; Jessica Ross: Being Slow Is A &lsquo;Strategic Liability&rsquo;]]></title><description><![CDATA[In a session at Hemingway&rsquo;s, Jakub Otrz&#261;sek, SVP data at Monks APAC, and Jessica Ross, consulting partner at Monks APAC, delivered a pointed wake-up call to the delegates still operating at yesterday&rsquo;s pace. The premise was blunt, current marketing operations aren&rsquo;t built for the speed today&rsquo;s market demands. That gap is quietly killing growth. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/monksrsquo-jakub-otrz261sek-amp-jessica-ross-being-slow-is-a-lsquostrategic-liabilityrsquo/</link><pubDate>Thu, 14 May 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/monksrsquo-jakub-otrz261sek-amp-jessica-ross-being-slow-is-a-lsquostrategic-liabilityrsquo/</guid></item><item><title><![CDATA[Being â€˜Slow Is A Strategic Liabilityâ€™: Monks Deliver Wake-Up Call At Cairns Crocodiles]]></title><description><![CDATA[In a session at Hemingway&rsquo;s, Jakub Otrz&#261;sek, SVP data at Monks APAC, and Jessica Ross, consulting partner at Monks APAC, delivered a pointed wake-up call to the delegates still operating at yesterday&rsquo;s pace. The premise was blunt, current marketing operations aren&rsquo;t built for the speed today&rsquo;s market demands. That gap is quietly killing growth. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/being-slow-is-a-strategic-liability-monks-deliver-wake-up-call-at-cairns-crocodiles/</link><pubDate>Thu, 14 May 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/being-slow-is-a-strategic-liability-monks-deliver-wake-up-call-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Melbourne Agency Spinach Hires Senior Creative Morgan Bloxham]]></title><description><![CDATA[The agency will be hoping Bloxham will grow another leg, quite like Popeye when he eats Spinach.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-agency-spinach-hires-senior-creative-morgan-bloxham/</link><pubDate>Thu, 14 May 2026 00:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-agency-spinach-hires-senior-creative-morgan-bloxham/</guid></item><item><title><![CDATA[Fresh Ink, Custom Docs &amp; A Standing Ovation: Taika Waititi at Cairns Crocodiles]]></title><description><![CDATA[Taika Waititi has a habit of stealing the show. Even by his own standards, the acclaimed director and Oscar winner outdid himself at this year&rsquo;s Cairns Crocodiles, presented by Pinterest. Not only did he leave the convention centre with a standing ovation from one of Australian media&rsquo;s most discerning crowds, but with some fresh ink [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fresh-ink-custom-docs-amp-a-standing-ovation-taika-waititi-at-cairns-crocodiles/</link><pubDate>Thu, 14 May 2026 00:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fresh-ink-custom-docs-amp-a-standing-ovation-taika-waititi-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Fox Sports Rolls Out The NRL Red Carpet For Ultimate Magic Round Spot]]></title><description><![CDATA[NRL magic round... a playground for Rugby League fans who love chewing the fat and having a few not so casual beers at the Caxton.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fox-sports-rolls-out-the-nrl-red-carpet-for-ultimate-magic-round-spot/</link><pubDate>Thu, 14 May 2026 00:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fox-sports-rolls-out-the-nrl-red-carpet-for-ultimate-magic-round-spot/</guid></item><item><title><![CDATA[Smartsheet Hands HAVAS Red The ANZ PR Keys]]></title><description><![CDATA[HAVAS Red Australia is excited to announce its appointment as the public relations agency of record for leading work management platform Smartsheet across Australia and New Zealand, following a competitive pitch. The new partnership brings together Smartsheet&rsquo;s vision to transform how organisations manage work through AI-powered execution, aligned with HAVAS Red&rsquo;s proven ability to craft [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/smartsheet-hands-havas-red-the-anz-pr-keys/</link><pubDate>Thu, 14 May 2026 00:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/smartsheet-hands-havas-red-the-anz-pr-keys/</guid></item><item><title><![CDATA[All About AI As Yacht Parties, Quiz Chaos &amp; Seafood Feasts Take Over Day Two]]></title><description><![CDATA[As Day Two of Cairns Crocodiles kicked into full gear, the Crocs chaos spilled well beyond the conference rooms. Between packed keynotes and delegates frantically juggling coffees, with the agenda in one hand, and their pen and paper in the other, they then slipped away into a stacked lineup of side events that delivered everything [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/all-about-ai-as-yacht-parties-quiz-chaos-amp-seafood-feasts-take-over-day-two/</link><pubDate>Thu, 14 May 2026 00:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/all-about-ai-as-yacht-parties-quiz-chaos-amp-seafood-feasts-take-over-day-two/</guid></item><item><title><![CDATA[Najoh Tita-Reid: Tech Can Fuel Growth Or Be A Race To The Bottom]]></title><description><![CDATA[Former Mars chief growth officer Najoh Tita-Reid has said that marketers need to be cautious with emerging tools and technology. Speaking straight after her keynote talk at Cairns Crocodiles, presented by Pinterest, Tita-Reid told B&amp;T and News Australia about the tension between productivity and growth. &ldquo;We know that the new technology and tools out there [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/najoh-tita-reid-tech-can-fuel-growth-or-be-a-race-to-the-bottom/</link><pubDate>Thu, 14 May 2026 00:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/najoh-tita-reid-tech-can-fuel-growth-or-be-a-race-to-the-bottom/</guid></item><item><title><![CDATA[Samsonite Goes Head-To-Head With A Wrecking Ball For The 2nd Time Via TRP]]></title><description><![CDATA[We were a little disspaointed to see the spot did not open up with Miley Cyrus' Wrecking Ball.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/samsonite-goes-head-to-head-with-a-wrecking-ball-for-the-2nd-time-via-trp/</link><pubDate>Thu, 14 May 2026 00:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/samsonite-goes-head-to-head-with-a-wrecking-ball-for-the-2nd-time-via-trp/</guid></item><item><title><![CDATA[Nedd Brockmann: Young People See The Way That Charities Work Isnâ€™t Working]]></title><description><![CDATA[Young Australian of the Year and ultramarathon nut Nedd Brockmann has said that young people can see the way charities work isn&rsquo;t necessarily working. Straight after his remarkable keynote session, B&amp;T, with the help of our friends at News Australia, grabbed Brockmann to get his latest take on the charity sector. &ldquo;There&rsquo;s a lot of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nedd-brockmann-young-people-see-the-way-that-charities-work-isnt-working/</link><pubDate>Thu, 14 May 2026 00:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nedd-brockmann-young-people-see-the-way-that-charities-work-isnt-working/</guid></item><item><title><![CDATA[Crocodile Chronicles Day 2: Cultural Truth Bombs &amp; The Great Unplug]]></title><description><![CDATA[If you want to know what peak Cairns Crocs looks like, it&rsquo;s being driven into the middle of a sugar cane field for the Pinterest Extra Celestial Welcome Party, feeling less like a media conference and more like an exclusive out-of-this-world rave, writes the Boomtown Insiders. Between the stratospheric drone show and one of the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/crocodile-chronicles-day-2-cultural-truth-bombs-amp-the-great-unplug/</link><pubDate>Wed, 13 May 2026 23:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/crocodile-chronicles-day-2-cultural-truth-bombs-amp-the-great-unplug/</guid></item><item><title><![CDATA[Bringing Back The Feels At Cairns Crocodiles]]></title><description><![CDATA[Amy Carr, general manager of growth at Yango is planning to take the vibrant, chaotic, and deeply inspiring energy of the Cairns Crocodiles Festival back to the agency&rsquo;s desks. As the GM in an indie media agency, my days are generally anchored in metrics, scalability, and performance optimisation. But sitting in the audience during the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bringing-back-the-feels-at-cairns-crocodiles/</link><pubDate>Wed, 13 May 2026 23:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bringing-back-the-feels-at-cairns-crocodiles/</guid></item><item><title><![CDATA[SBS Instates Jane Palfreyman To MD For The Next 5 Years]]></title><description><![CDATA[From acting MD to permanent, Palfreyman is all about upgrades people, upgrades.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-instates-jane-palfreyman-to-md-for-the-next-5-years/</link><pubDate>Wed, 13 May 2026 23:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-instates-jane-palfreyman-to-md-for-the-next-5-years/</guid></item><item><title><![CDATA[SBS Installs Jane Palfreyman As MD]]></title><description><![CDATA[From acting MD to permanent, Palfreyman is all about upgrades people, upgrades.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-installs-jane-palfreyman-as-md/</link><pubDate>Wed, 13 May 2026 23:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-installs-jane-palfreyman-as-md/</guid></item><item><title><![CDATA[From China To Broken Hill: BYDâ€™s Kate Hornstein On Bringing EVs Into The Mainstream]]></title><description><![CDATA[There aren't many things that go from China to Broken Hill. But BYD is one of them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-china-to-broken-hill-byds-kate-hornstein-on-bringing-evs-into-the-mainstream/</link><pubDate>Wed, 13 May 2026 23:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-china-to-broken-hill-byds-kate-hornstein-on-bringing-evs-into-the-mainstream/</guid></item><item><title><![CDATA[â€˜Results Are Followingâ€™: Taboola Releases New Study Centred Around Agentic AI]]></title><description><![CDATA[Results are following, along with 47 AI-generated LinkedIn posts about disruption.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/results-are-following-taboola-releases-new-study-centred-around-agentic-ai/</link><pubDate>Wed, 13 May 2026 04:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/results-are-following-taboola-releases-new-study-centred-around-agentic-ai/</guid></item><item><title><![CDATA[Aussie Advertisers Urged To Rethink Live Sport As FIFA World Cup Audiences Surge]]></title><description><![CDATA[Australian advertisers are being urged to rethink how they approach live sport ahead of the 2026 FIFA World Cup, as new research from Nexxen reveals audiences are becoming more engaged, more platform-fluid and less reliant on national team success than ever before. The advertising technology platform this week released its 2026 FIFA World Cup Australian [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-advertisers-urged-to-rethink-live-sport-as-fifa-world-cup-audiences-surge/</link><pubDate>Wed, 13 May 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-advertisers-urged-to-rethink-live-sport-as-fifa-world-cup-audiences-surge/</guid></item><item><title><![CDATA[Jane Evans: â€˜Whatâ€™s A Sheila Got To Do To Get A Beer Around Here? Invent Itâ€™]]></title><description><![CDATA[We don't want to hear any smart lines about piss ups in breweries, thanks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jane-evans-whats-a-sheila-got-to-do-to-get-a-beer-around-here-invent-it/</link><pubDate>Wed, 13 May 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jane-evans-whats-a-sheila-got-to-do-to-get-a-beer-around-here-invent-it/</guid></item><item><title><![CDATA[Gawk Outdoor Takes Exclusive Sales Of Sports &amp; Outdoor Across NSW]]></title><description><![CDATA[You know you've gone regional when you drive by a Heatherbrae&rsquo;s Pies billboard.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gawk-outdoor-takes-exclusive-sales-of-sports-amp-outdoor-across-nsw/</link><pubDate>Wed, 13 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gawk-outdoor-takes-exclusive-sales-of-sports-amp-outdoor-across-nsw/</guid></item><item><title><![CDATA[SCA &amp; Seven Kick Off Rugby League World Cup Broadcast Packages]]></title><description><![CDATA[Don't knock this opportunity on.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sca-amp-seven-kick-off-rugby-league-world-cup-broadcast-packages/</link><pubDate>Wed, 13 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sca-amp-seven-kick-off-rugby-league-world-cup-broadcast-packages/</guid></item><item><title><![CDATA[Codral Launches First-ever Kids Brand With â€˜Save The Dayâ€™ Platform Via Publicis Groupe]]></title><description><![CDATA[Do you have poorly children? This cast of mini characters will sort everything.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/codral-launches-first-ever-kids-brand-with-save-the-day-platform-via-publicis-groupe/</link><pubDate>Wed, 13 May 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/codral-launches-first-ever-kids-brand-with-save-the-day-platform-via-publicis-groupe/</guid></item><item><title><![CDATA[HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy &amp; &lsquo;K-Pop Dinner Hunters&rsquo; Campaign Via We Are Different]]></title><description><![CDATA[This campaign is enough to make our head spin. Which either means we're too old, or too uncool. Or more likely, both.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/hellofresh-dials-up-cultural-relevance-with-new-earned-first-strategy-amp-lsquok-pop-dinner-huntersrsquo-campaign-via-we-are-different/</link><pubDate>Wed, 13 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/hellofresh-dials-up-cultural-relevance-with-new-earned-first-strategy-amp-lsquok-pop-dinner-huntersrsquo-campaign-via-we-are-different/</guid></item><item><title><![CDATA[â€˜They F**king Hated Itâ€™: Jane Evans Recalls How Her â€˜Wrongâ€™ Branding Became The Future Of Craft Beer]]></title><description><![CDATA[Advertising veteran and 2019 B&amp;T Lifetime Achievement Award winner Jane Evans has reflected on the brutal backlash from an agency to her original design for what would eventually become Australia&rsquo;s first major craft beer brand. Speaking during her session What&rsquo;s A Sheila Got To Do To Get A Beer Around Here? at Cairns Crocodiles, held [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/they-fking-hated-it-jane-evans-recalls-how-her-wrong-branding-became-the-future-of-craft-beer/</link><pubDate>Wed, 13 May 2026 01:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/they-fking-hated-it-jane-evans-recalls-how-her-wrong-branding-became-the-future-of-craft-beer/</guid></item><item><title><![CDATA[&lsquo;When I Feel Nervous &amp; Unsure, It&rsquo;s The Perfect Space To Be Creative&rsquo;: Taika Waititi Opens Up About Creativity, Advertising &amp; Never Doing Another Nazi Movie]]></title><description><![CDATA[When Kiwi filmmaker Taika Waititi was filming JoJo Rabbit&mdash;the satirical World War II coming of age movie that follows a 10-year-old German boy confronting his blind hatred of Jews&mdash;the table stakes could not be higher. Waititi played the role of a cartoonish, imaginary Adolf Hitler in this brilliant and dark satire that sees young Jojo [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowhen-i-feel-nervous-amp-unsure-itrsquos-the-perfect-space-to-be-creativersquo-taika-waititi-opens-up-about-creativity-advertising-amp-never-doing-another-nazi-movie/</link><pubDate>Wed, 13 May 2026 00:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowhen-i-feel-nervous-amp-unsure-itrsquos-the-perfect-space-to-be-creativersquo-taika-waititi-opens-up-about-creativity-advertising-amp-never-doing-another-nazi-movie/</guid></item><item><title><![CDATA[Taika Waititi At Crocs 2026 On Creativity, Chaos, Cheese &amp; Losing Your Footing]]></title><description><![CDATA[There are famous people who arrive polished. Then there are famous people who arrive dripped in diamonds and still somehow feel less like a celebrity doing a stage appearance and more like the funniest man at the dinner party who&rsquo;s accidentally wandered onto a couch in front of a live audience and started unpacking his [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-at-crocs-2026-on-creativity-chaos-cheese-amp-losing-your-footing/</link><pubDate>Wed, 13 May 2026 00:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-at-crocs-2026-on-creativity-chaos-cheese-amp-losing-your-footing/</guid></item><item><title><![CDATA[Honda NZ Appoints Thompson Spencer As Creative Partner]]></title><description><![CDATA[Thompson Spencer has been appointed as creative partner for Honda New Zealand following a competitive pitch. The remit spans creative development and production, supporting Honda&rsquo;s brand and retail activity. he appointment will build on a year of work between Honda NZ and Thompson Spencer, including two integrated campaigns: &lsquo;The Perfect Union&rsquo; for Honda&rsquo;s hybrid range, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/honda-nz-appoints-thompson-spencer-as-creative-partner/</link><pubDate>Wed, 13 May 2026 00:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/honda-nz-appoints-thompson-spencer-as-creative-partner/</guid></item><item><title><![CDATA[â€˜We Really Saw It Allâ€™: Jacquie Alleyâ€™s Take On The First Day Of Cairns Crocodiles]]></title><description><![CDATA[Jacquie Alley, chief operating officer of The Media Store, gives her take on the first day of Cairns Crocodiles, presented by Pinterest. And fortunately for us, she had a blast. From the origins of the small but deadly jellyfish, the Irukandji, Acknowledgment of Country by Gavin Singleton kicked off an amazing journey of connecting creativity [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-really-saw-it-all-jacquie-alleys-take-on-the-first-day-of-cairns-crocodiles/</link><pubDate>Wed, 13 May 2026 00:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-really-saw-it-all-jacquie-alleys-take-on-the-first-day-of-cairns-crocodiles/</guid></item><item><title><![CDATA[Inside the Age Of AI Fruit &amp; &lsquo;Shit Content&rsquo; &ndash; Why Depth Still Wins]]></title><description><![CDATA[If you've stayed up until all hours watching AI Fruit in a Love Island depiction, we don't blame you...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/inside-the-age-of-ai-fruit-amp-lsquoshit-contentrsquo-ndash-why-depth-still-wins/</link><pubDate>Wed, 13 May 2026 00:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/inside-the-age-of-ai-fruit-amp-lsquoshit-contentrsquo-ndash-why-depth-still-wins/</guid></item><item><title><![CDATA[Crocs, Cocktails &amp; Kick-Ass Content In Far North Queensland]]></title><description><![CDATA[While the first full day of sessions was only just getting underway, the Cairns Crocodiles, presented by Pinterest had already announced itself in emphatic fashion, with delegates moving from a live sonic rebrand straight into one of the most ambitious creative briefs the industry has been handed. The Teads breakfast laid bare the uncomfortable truth [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/crocs-cocktails-amp-kick-ass-content-in-far-north-queensland/</link><pubDate>Wed, 13 May 2026 00:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/crocs-cocktails-amp-kick-ass-content-in-far-north-queensland/</guid></item><item><title><![CDATA[Crocs, Cocktails &amp; Kick-Ass Content]]></title><description><![CDATA[While the first full day of sessions was only just getting underway, the Cairns Crocodiles, presented by Pinterest had already announced itself in emphatic fashion, with delegates moving from a live sonic rebrand straight into one of the most ambitious creative briefs the industry has been handed. The Teads breakfast laid bare the uncomfortable truth [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/crocs-cocktails-amp-kick-ass-content/</link><pubDate>Wed, 13 May 2026 00:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/crocs-cocktails-amp-kick-ass-content/</guid></item><item><title><![CDATA[Toyota &amp; HERO Electrify The BZ4X Launch With A Beatles Twist]]></title><description><![CDATA[Toyota tells EV doubters Here Comes the bZ4X via HERO]]></description><link>https://www.newslocker.com/en-au/profession/advertising/toyota-amp-hero-electrify-the-bz4x-launch-with-a-beatles-twist/</link><pubDate>Tue, 12 May 2026 23:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/toyota-amp-hero-electrify-the-bz4x-launch-with-a-beatles-twist/</guid></item><item><title><![CDATA[Pinterestâ€™s â€˜Extra Celestialâ€™ Welcome Party Was Exactly As Out-Of-This-World As Promised]]></title><description><![CDATA[From the secret venue to the iridescent outfits, the Pinterest Welcome Party at Cairns Crocodiles 2026 did not miss. They told us to commit to the theme. They told us subtle wouldn&rsquo;t cut it. And on the night of 12 May, the Cairns Crocodiles delegates obliged, arriving in full galactic regalia, closed-toe shoes and all, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pinterests-extra-celestial-welcome-party-was-exactly-as-out-of-this-world-as-promised-2/</link><pubDate>Tue, 12 May 2026 23:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pinterests-extra-celestial-welcome-party-was-exactly-as-out-of-this-world-as-promised-2/</guid></item><item><title><![CDATA[â€œPinterestâ€™s â€˜Extra Celestialâ€™ Welcome Party Was Exactly As Out-Of-This-World As Promised]]></title><description><![CDATA[From the secret venue to the iridescent outfits, the Pinterest Welcome Party at Cairns Crocodiles 2026 did not miss. They told us to commit to the theme. They told us subtle wouldn&rsquo;t cut it. And on the night of 12 May, the Cairns Crocodiles delegates obliged, arriving in full galactic regalia, closed-toe shoes and all, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pinterests-extra-celestial-welcome-party-was-exactly-as-out-of-this-world-as-promised/</link><pubDate>Tue, 12 May 2026 23:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pinterests-extra-celestial-welcome-party-was-exactly-as-out-of-this-world-as-promised/</guid></item><item><title><![CDATA[â€˜MrBeast Is A Huge Slack Userâ€™: Leandro Perez On Rewriting The Rules Of B2B Marketing]]></title><description><![CDATA[In the latest episode Join The Ride &#10132; Brands in Motion, Salesforce&rsquo;s Leandro Perez jumps in the backseat to explore how product, partnerships and culture are becoming the new marketing moments. For years, B2B marketing has been associated with white papers and webinars &ndash; but Salesforce has been not-so-quietly rewriting that playbook. &ldquo;I have nothing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mrbeast-is-a-huge-slack-user-leandro-perez-on-rewriting-the-rules-of-b2b-marketing/</link><pubDate>Tue, 12 May 2026 23:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mrbeast-is-a-huge-slack-user-leandro-perez-on-rewriting-the-rules-of-b2b-marketing/</guid></item><item><title><![CDATA[Crocodiles Chronicles Day 1: Discovering Yourself, Being Weird &amp; The 3AM Rule]]></title><description><![CDATA[Here, the Boomtown Insiders &ndash; an industry advisory council of emerging talent championing regional media &ndash; give their thoughts on the first whirlwind day of Cairns Crocodiles, presented by Pinterest. &lsquo;But who are the Boomtown Insiders?&rsquo; we here you cry. They are: Matthew Tan, investment manager at Starcom, Courtney Birch, media manager at Enigma Communications [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/crocodiles-chronicles-day-1-discovering-yourself-being-weird-amp-the-3am-rule/</link><pubDate>Tue, 12 May 2026 22:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/crocodiles-chronicles-day-1-discovering-yourself-being-weird-amp-the-3am-rule/</guid></item><item><title><![CDATA[Crocodile Chronicles Day 1: Discovering yourself, being weird &amp; the 3AM Rule]]></title><description><![CDATA[Here, the Boomtown Insiders &ndash; an industry advisory council of emerging talent championing regional media &ndash; give their thoughts on the first whirlwind day of Cairns Crocodiles, presented by Pinterest. &lsquo;But who are the Boomtown Insiders?&rsquo; we here you cry. They are: Matthew Tan, investment manager at Starcom, Courtney Birch, media manager at Enigma Communications [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/crocodile-chronicles-day-1-discovering-yourself-being-weird-amp-the-3am-rule/</link><pubDate>Tue, 12 May 2026 22:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/crocodile-chronicles-day-1-discovering-yourself-being-weird-amp-the-3am-rule/</guid></item><item><title><![CDATA[IAB Australiaâ€™s Gai Le Roy Says Industry Must Create New Jobs To â€˜Supplement AIâ€™]]></title><description><![CDATA[As AI anxiety continues to ripple through the media and advertising industry, IAB Australia&rsquo;s CEO, Gai Le Roy, says the focus shouldn&rsquo;t be on replacing workers &ndash; but on creating entirely new roles to work alongside the technology. Speaking at a packed Cairns Crocodiles panel hosted at Hemingway&rsquo;s Brewery, Le Roy warned the industry is [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iab-australias-gai-le-roy-says-industry-must-create-new-jobs-to-supplement-ai/</link><pubDate>Tue, 12 May 2026 08:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iab-australias-gai-le-roy-says-industry-must-create-new-jobs-to-supplement-ai/</guid></item><item><title><![CDATA[â€˜Grab Life By The Plumsâ€™: Nedd Brockmannâ€™s Inspiring Opening Session At Cairns Crocodiles]]></title><description><![CDATA[Nedd Brockmann delivered a standout talk in Cairns. Once he'd done his stretches and limped up the stairs, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/grab-life-by-the-plums-nedd-brockmanns-inspiring-opening-session-at-cairns-crocodiles/</link><pubDate>Tue, 12 May 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/grab-life-by-the-plums-nedd-brockmanns-inspiring-opening-session-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Australia Delivers Record-Breaking Motherâ€™s Day Weekend At The Box Office]]></title><description><![CDATA[Audiences were even spotted moonwalking out of cinemas.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australia-delivers-record-breaking-mothers-day-weekend-at-the-box-office/</link><pubDate>Tue, 12 May 2026 03:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australia-delivers-record-breaking-mothers-day-weekend-at-the-box-office/</guid></item><item><title><![CDATA[Dentsu ANZ Closes Merkle &amp; Sells Salesforce Business To US Holding Company]]></title><description><![CDATA[After years of trying to explain to the market what Merkle actually does, the boffins at Dentsu have given up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-anz-closes-merkle-amp-sells-salesforce-business-to-us-holding-company/</link><pubDate>Tue, 12 May 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-anz-closes-merkle-amp-sells-salesforce-business-to-us-holding-company/</guid></item><item><title><![CDATA[Dentsu ANZ Shuts Down Merkle &amp; Sells Salesforce Business To US Holding Company]]></title><description><![CDATA[After years of trying to explain to the market what Merkle actually does, the boffins at Dentsu ANZ have given up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-anz-shuts-down-merkle-amp-sells-salesforce-business-to-us-holding-company/</link><pubDate>Tue, 12 May 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-anz-shuts-down-merkle-amp-sells-salesforce-business-to-us-holding-company/</guid></item><item><title><![CDATA[Akcelo Launches London Office As Global Expansion Accelerates]]></title><description><![CDATA[In London, "opening an office" usually means renting a desk in a former jam factory.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/akcelo-launches-london-office-as-global-expansion-accelerates/</link><pubDate>Tue, 12 May 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/akcelo-launches-london-office-as-global-expansion-accelerates/</guid></item><item><title><![CDATA[Half Of Aussies Admit They Scroll Purely Out Of Habit]]></title><description><![CDATA[Habitual scrolling is becoming a problem. Much like your habitual halitosis.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/half-of-aussies-admit-they-scroll-purely-out-of-habit/</link><pubDate>Tue, 12 May 2026 02:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/half-of-aussies-admit-they-scroll-purely-out-of-habit/</guid></item><item><title><![CDATA[53% Of Aussies Admit They Scroll Purely Out Of Habit In Latest Fujifilm Report]]></title><description><![CDATA[Australians are consuming more content than ever before, but engaging with it less meaningfully, according to new research from Fujifilm Australia, with the findings raising fresh questions for brands battling to hold audience attention in an era dominated by doomscrolling. Fujifilm&rsquo;s latest Forecast Trends Report found that although audience consumption remains high, engagement is rapidly [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/53-of-aussies-admit-they-scroll-purely-out-of-habit-in-latest-fujifilm-report/</link><pubDate>Tue, 12 May 2026 02:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/53-of-aussies-admit-they-scroll-purely-out-of-habit-in-latest-fujifilm-report/</guid></item><item><title><![CDATA[â€˜You Donâ€™t Need To Have It All Figured Outâ€™: Allianz GM Laura Halbert Features On Limitless Equation Podcast]]></title><description><![CDATA[You don't need to have it all figured out. Though often it helps if you have at least some of it under control.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-dont-need-to-have-it-all-figured-out-allianz-gm-laura-halbert-features-on-limitless-equation-podcast/</link><pubDate>Tue, 12 May 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-dont-need-to-have-it-all-figured-out-allianz-gm-laura-halbert-features-on-limitless-equation-podcast/</guid></item><item><title><![CDATA[â€˜You Donâ€™t Need To Have It All Figured Outâ€™: Allianz GM Laura Halbert Featured In Limitless Equation Podcast]]></title><description><![CDATA[Keep calm! In the wise words of Halbert, you don't need to have it all figured out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-dont-need-to-have-it-all-figured-out-allianz-gm-laura-halbert-featured-in-limitless-equation-podcast/</link><pubDate>Tue, 12 May 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-dont-need-to-have-it-all-figured-out-allianz-gm-laura-halbert-featured-in-limitless-equation-podcast/</guid></item><item><title><![CDATA[Giant Clap: Emotive Brings STI Monsters To Life In Blockbuster AI Campaign]]></title><description><![CDATA[The marketing industry has always had a simple equation: ambition costs money. Big visual ideas require big production costs. That equation is starting to break down. AI production tools are quietly reshaping what mid-to-low budget campaigns can look like. Visual sequences that traditionally required large tools and physical sets can now be generated for a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/giant-clap-emotive-brings-sti-monsters-to-life-in-blockbuster-ai-campaign/</link><pubDate>Tue, 12 May 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/giant-clap-emotive-brings-sti-monsters-to-life-in-blockbuster-ai-campaign/</guid></item><item><title><![CDATA[Precision Group Picks Orchard To Drive Digital Transformation]]></title><description><![CDATA[Orchard wins another impressive client brief that cannot be described as low hanging fruit.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/precision-group-picks-orchard-to-drive-digital-transformation/</link><pubDate>Tue, 12 May 2026 00:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/precision-group-picks-orchard-to-drive-digital-transformation/</guid></item><item><title><![CDATA[Foxcatcher Promotes Alex Warren To Head Of Sales]]></title><description><![CDATA[Steve Carell played John du Pont in the Foxcatcher film. Alex Warren is more Anchorman's Brick Tamland with a mo - "I love lamp".]]></description><link>https://www.newslocker.com/en-au/profession/advertising/foxcatcher-promotes-alex-warren-to-head-of-sales/</link><pubDate>Tue, 12 May 2026 00:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/foxcatcher-promotes-alex-warren-to-head-of-sales/</guid></item><item><title><![CDATA[Fast 10: Kerren Morris On Leading The Charge In Humanitarian AidÂ ]]></title><description><![CDATA[Unifying 15 charities under one appeal when disaster strikes is no small leadership feat.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-kerren-morris-on-leading-the-charge-in-humanitarian-aid/</link><pubDate>Tue, 12 May 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-kerren-morris-on-leading-the-charge-in-humanitarian-aid/</guid></item><item><title><![CDATA[EssenceMediacom Hires Former iProspect Leader Marcelle Hoyek]]></title><description><![CDATA[EssenceMediacom didn't waste time adding another star to their line up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-hires-former-iprospect-leader-marcelle-hoyek/</link><pubDate>Mon, 11 May 2026 23:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-hires-former-iprospect-leader-marcelle-hoyek/</guid></item><item><title><![CDATA[Ideas Should Spark Action: Pinterest Previews The Week To Come In Cairns]]></title><description><![CDATA[Still unclear about what to see at the Cairns Crocs this week? Pinterest has your back.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ideas-should-spark-action-pinterest-previews-the-week-to-come-in-cairns/</link><pubDate>Mon, 11 May 2026 23:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ideas-should-spark-action-pinterest-previews-the-week-to-come-in-cairns/</guid></item><item><title><![CDATA[Odette &amp; Co Hires Ex-Special Group Staffer Bella Hayes]]></title><description><![CDATA[Odette &amp; Co hires Hayes as agency's desk short starts to resemble Lord of the Flies.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/odette-amp-co-hires-ex-special-group-staffer-bella-hayes/</link><pubDate>Mon, 11 May 2026 23:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/odette-amp-co-hires-ex-special-group-staffer-bella-hayes/</guid></item><item><title><![CDATA[Odette &amp; Co Hires Ex-Special Group Award Winner Bella Hayes]]></title><description><![CDATA[Specialist social and environmental PR agency Odette &amp; Co has appointed award-winning PR professional Bella Hayes to its growing team, as the Byron Bay-based agency marks 10 years in business. Hayes joins the agency from Special Group Sydney, bringing experience across culturally-led campaigns and top-tier earned media strategy. She was recognised at the Cannes Young [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/odette-amp-co-hires-ex-special-group-award-winner-bella-hayes/</link><pubDate>Mon, 11 May 2026 23:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/odette-amp-co-hires-ex-special-group-award-winner-bella-hayes/</guid></item><item><title><![CDATA[Cairns Crocodiles 2026: Why Marketing Is Moving Beyond AI Hype]]></title><description><![CDATA[Why? We believe it's because even the robots got sick of LinkedIn buzzwords.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-2026-why-marketing-is-moving-beyond-ai-hype/</link><pubDate>Mon, 11 May 2026 23:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-crocodiles-2026-why-marketing-is-moving-beyond-ai-hype/</guid></item><item><title><![CDATA[Orange Line Wins SEO And AI Visibility Account For Ashley &amp; Martin]]></title><description><![CDATA[There won't be any bald heads in the Orange Line office!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/orange-line-wins-seo-and-ai-visibility-account-for-ashley-amp-martin/</link><pubDate>Mon, 11 May 2026 23:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/orange-line-wins-seo-and-ai-visibility-account-for-ashley-amp-martin/</guid></item><item><title><![CDATA[Orange Line Wins SEO &amp; AI Visibility Account For Ashley &amp; Martin]]></title><description><![CDATA[It's good news for the hirsute staffers at Orange Line.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/orange-line-wins-seo-amp-ai-visibility-account-for-ashley-amp-martin/</link><pubDate>Mon, 11 May 2026 23:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/orange-line-wins-seo-amp-ai-visibility-account-for-ashley-amp-martin/</guid></item><item><title><![CDATA[From Formula 1 To â€˜Shop Smallâ€™: How American Express Picks The Moments That Matter]]></title><description><![CDATA[American Express&rsquo; Naysla Edwards joins the new season of Join The Ride &#10132; Brands in Motion to unpack how the brand balances global partnerships, local experiences and everyday customer connection. &ldquo;Many times as marketers, we get obsessed with the data&hellip; and sometimes we end up missing the feeling we can create.&rdquo; It may sound like [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-formula-1-to-shop-small-how-american-express-picks-the-moments-that-matter/</link><pubDate>Mon, 11 May 2026 23:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-formula-1-to-shop-small-how-american-express-picks-the-moments-that-matter/</guid></item><item><title><![CDATA[Allianz &amp; Howatson+Company Put &lsquo;Care In Your Corner&rsquo;]]></title><description><![CDATA[Your insurer wants to be your bestie now and Howatson is to blame.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/allianz-amp-howatsoncompany-put-lsquocare-in-your-cornerrsquo/</link><pubDate>Mon, 11 May 2026 23:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/allianz-amp-howatsoncompany-put-lsquocare-in-your-cornerrsquo/</guid></item><item><title><![CDATA[Seaside Suppers, Superyacht Soir&eacute;es &amp; Sunset Sips Kick Off Cairns Crocodiles]]></title><description><![CDATA[While the official agenda is yet to begin, Cairns Crocodiles is already in full swing, with delegates easing into the week via a packed schedule of waterfront dinners, yacht parties and sunset cocktails across Tropical North Queensland. From beachfront conversations on the future of premium media with The Trade Desk at NuNu, to Disney Advertising [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/seaside-suppers-superyacht-soireacutees-amp-sunset-sips-kick-off-cairns-crocodiles/</link><pubDate>Mon, 11 May 2026 23:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/seaside-suppers-superyacht-soireacutees-amp-sunset-sips-kick-off-cairns-crocodiles/</guid></item><item><title><![CDATA[Optus Partners With BRX For â€˜Smart Cookieâ€™ Campaign]]></title><description><![CDATA[Circle to search with Google is cool, but have you seen the size of that cookie.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/optus-partners-with-brx-for-smart-cookie-campaign/</link><pubDate>Mon, 11 May 2026 23:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/optus-partners-with-brx-for-smart-cookie-campaign/</guid></item><item><title><![CDATA[Gimmie Social Appoints Victoria Appels As Content Director]]></title><description><![CDATA[TikTok-first content agency Gimmie Social has appointed Victoria Appels as content director.&nbsp; The appointment strengthens a growing user generated creator (UGC) division that has worked with hundreds of creators over the past twelve months. It sits alongside the agency&rsquo;s performance team to support creative requirements across client campaigns. Having worked alongside the agency&rsquo;s performance team [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gimmie-social-appoints-victoria-appels-as-content-director/</link><pubDate>Mon, 11 May 2026 23:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gimmie-social-appoints-victoria-appels-as-content-director/</guid></item><item><title><![CDATA[Croc Or Not? Cairns Crocodiles Jury Runs The Rule Over The Big Topics]]></title><description><![CDATA[And to be clear, we're certain on the difference between a crocodile and an alligator.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/croc-or-not-cairns-crocodiles-jury-runs-the-rule-over-the-big-topics/</link><pubDate>Mon, 11 May 2026 23:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/croc-or-not-cairns-crocodiles-jury-runs-the-rule-over-the-big-topics/</guid></item><item><title><![CDATA[â€˜You Canâ€™t Be Creative In Two Secondsâ€™: Time Under Tension CEO Warns Brands Over Lazy Prompting]]></title><description><![CDATA[If you don't want to be serving up AI slop then read this goodie!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-cant-be-creative-in-two-seconds-time-under-tension-ceo-warns-brands-over-lazy-prompting/</link><pubDate>Mon, 11 May 2026 22:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-cant-be-creative-in-two-seconds-time-under-tension-ceo-warns-brands-over-lazy-prompting/</guid></item><item><title><![CDATA[The Unconventional Truth About Gen Z &amp; Why Most Marketing Misses The Mark]]></title><description><![CDATA[In this exclusive op-ed, The Growth Distillery&rsquo;s research director, Tom Boxall explores why, despite being the most analysed generation in history, Gen Z remains one of the hardest for brands to genuinely connect with. Drawing on new research, he unpacks the growing disconnect between how marketers perceive Gen Z and how the generation actually wants [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-unconventional-truth-about-gen-z-amp-why-most-marketing-misses-the-mark/</link><pubDate>Mon, 11 May 2026 22:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-unconventional-truth-about-gen-z-amp-why-most-marketing-misses-the-mark/</guid></item><item><title><![CDATA[Weekend Ratings (8&ndash;10/05/2026): Aussies Game-Obsessed As Nine&rsquo;s The Floor &amp; Seven&rsquo;s The 1% Club Drive Big Boom]]></title><description><![CDATA[Games, games and more games. What more is there to do on a Sunday night?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-8ndash10052026-aussies-game-obsessed-as-ninersquos-the-floor-amp-sevenrsquos-the-1-club-drive-big-boom/</link><pubDate>Mon, 11 May 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-8ndash10052026-aussies-game-obsessed-as-ninersquos-the-floor-amp-sevenrsquos-the-1-club-drive-big-boom/</guid></item><item><title><![CDATA[S4 Capital Revenue Declines, But Stabilisation Emerges In Tech Client Base]]></title><description><![CDATA[Sir Martin's set to be the talk of town in Cairns tomorrow. Save Taika Waititi, Nedd Brockmann and more.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/s4-capital-revenue-declines-but-stabilisation-emerges-in-tech-client-base/</link><pubDate>Mon, 11 May 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/s4-capital-revenue-declines-but-stabilisation-emerges-in-tech-client-base/</guid></item><item><title><![CDATA[Behind The Success Of Selleys Billboard Stunt That Almost Didnâ€™t Stick]]></title><description><![CDATA[Want to know why the campaign almost didn't stick? This article will have you glued to your screens.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/behind-the-success-of-selleys-billboard-stunt-that-almost-didnt-stick/</link><pubDate>Mon, 11 May 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/behind-the-success-of-selleys-billboard-stunt-that-almost-didnt-stick/</guid></item><item><title><![CDATA[Australian Billionaire James Packer Gets Into OnlyFans]]></title><description><![CDATA[When we say James Packer gets into OnlyFans, we mean he's invested in it. Not anything else.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-billionaire-james-packer-gets-into-onlyfans/</link><pubDate>Mon, 11 May 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-billionaire-james-packer-gets-into-onlyfans/</guid></item><item><title><![CDATA[Zenith Reveals Australians Still See Cathy Freeman As A National Treasure]]></title><description><![CDATA[Gen Z named Robert Irwin a national treasure. He's been a B&amp;T treasure since the BONDS ad.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zenith-reveals-australians-still-see-cathy-freeman-as-a-national-treasure/</link><pubDate>Mon, 11 May 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zenith-reveals-australians-still-see-cathy-freeman-as-a-national-treasure/</guid></item><item><title><![CDATA[Deâ€™Longhi Launches â€˜Not Without My Deâ€™Longhiâ€™ Retail Campaign]]></title><description><![CDATA[Don't run into the B&amp;T editorial team in the morning pre coffee. It's not a sight you want to see.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/delonghi-launches-not-without-my-delonghi-retail-campaign/</link><pubDate>Mon, 11 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/delonghi-launches-not-without-my-delonghi-retail-campaign/</guid></item><item><title><![CDATA[Monks Brings AI-powered Creative Performance Engine To APAC Market]]></title><description><![CDATA[AI now knows why your ad worked before your creative director does.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/monks-brings-ai-powered-creative-performance-engine-to-apac-market/</link><pubDate>Mon, 11 May 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/monks-brings-ai-powered-creative-performance-engine-to-apac-market/</guid></item><item><title><![CDATA[The Trade Desk Study Reveals Flaw In How The Industry Defines Advertising Efficiency]]></title><description><![CDATA[According to a new report produced by The Trade Desk in partnership with PA Consulting, advertising placed in premium environments significantly outperforms less premium media across key brand metrics. The study, The Premium Media Payoff, found premium environments deliver 4.3 per cent greater effectiveness in driving purchase consideration, a 37 per cent uplift in purchase [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-trade-desk-study-reveals-flaw-in-how-the-industry-defines-advertising-efficiency/</link><pubDate>Mon, 11 May 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-trade-desk-study-reveals-flaw-in-how-the-industry-defines-advertising-efficiency/</guid></item><item><title><![CDATA[WPPâ€™s Cindy Rose Secures Pay Rise, Publicisâ€™ Arthur Sadoun Might Yet]]></title><description><![CDATA[If you're in the luxury car biz, we'd be making efforts to make friends with Rose and Sadoun.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpps-cindy-rose-secures-pay-rise-publicis-arthur-sadoun-might-yet/</link><pubDate>Mon, 11 May 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpps-cindy-rose-secures-pay-rise-publicis-arthur-sadoun-might-yet/</guid></item><item><title><![CDATA[Cindy Rose Secures WPP Pay Rise, Arthur Sadoun In Line For Publicis Package]]></title><description><![CDATA[Two of the world&rsquo;s biggest advertising holding companies are pushing ahead with major executive pay increases, with the global CEO of WPP, Cindy Rose, set to receive up to &pound;11.1 million (A$22.8 million), while the global CEO of Publicis Groupe, Arthur Sadoun, is in line for potential compensation of &euro;10.5 million (A$18.2 million). At WPP&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cindy-rose-secures-wpp-pay-rise-arthur-sadoun-in-line-for-publicis-package/</link><pubDate>Mon, 11 May 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cindy-rose-secures-wpp-pay-rise-arthur-sadoun-in-line-for-publicis-package/</guid></item><item><title><![CDATA[Emotive &amp; Perfection Fresh Puts Broccolini Centre Stage In New Campaign]]></title><description><![CDATA[What's more attractive than your date shoving broccolini in their face with their bare hands?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-amp-perfection-fresh-puts-broccolini-centre-stage-in-new-campaign/</link><pubDate>Mon, 11 May 2026 01:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-amp-perfection-fresh-puts-broccolini-centre-stage-in-new-campaign/</guid></item><item><title><![CDATA[Melbourne Social Co Drops Academy Fees As Economic Pressure Bites]]></title><description><![CDATA[Social media school now costs less than a cocktail. No more excuses for bad content.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-social-co-drops-academy-fees-as-economic-pressure-bites/</link><pubDate>Mon, 11 May 2026 01:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-social-co-drops-academy-fees-as-economic-pressure-bites/</guid></item><item><title><![CDATA[Vogue Australia Brings Its Vintage Market To Fashion Week]]></title><description><![CDATA[Gemma Ward will be there to make sure you overpay for someone else's old blazer with a smile.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vogue-australia-brings-its-vintage-market-to-fashion-week/</link><pubDate>Mon, 11 May 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vogue-australia-brings-its-vintage-market-to-fashion-week/</guid></item><item><title><![CDATA[QMS Appoints Hannah Pritchard As NSW Agency Sales Director Amid Broader Team Restructure]]></title><description><![CDATA[QMS also finds its new Wednesday night trivia captain.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-appoints-hannah-pritchard-as-nsw-agency-sales-director-amid-broader-team-restructure/</link><pubDate>Mon, 11 May 2026 01:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-appoints-hannah-pritchard-as-nsw-agency-sales-director-amid-broader-team-restructure/</guid></item><item><title><![CDATA[Publicisâ€™ Media Hot Streak Continues In Aprilâ€™s New Biz Winners]]></title><description><![CDATA[There's currently only one place hotter than Publicis HQ&mdash;the speaker prep room at Cairns Crocodiles. Until we walked in, that is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-media-hot-streak-continues-in-aprils-new-biz-winners/</link><pubDate>Mon, 11 May 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-media-hot-streak-continues-in-aprils-new-biz-winners/</guid></item><item><title><![CDATA[TwentyTwo Digital &amp; Epilepsy Queensland Encourage QLD Fans To Dress Up As Welly Lewis]]></title><description><![CDATA[Poor Wally Lewis is going to be so devastated when QLD lose the series.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-amp-epilepsy-queensland-encourage-qld-fans-to-dress-up-as-welly-lewis/</link><pubDate>Mon, 11 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/twentytwo-digital-amp-epilepsy-queensland-encourage-qld-fans-to-dress-up-as-welly-lewis/</guid></item><item><title><![CDATA[â€˜I Canâ€™t Waitâ€™: James Wills Joins SICKDOGWOLFMAN As Creative Director]]></title><description><![CDATA[Advertising and design agency SICKDOGWOLFMAN has appointed award-winning creative director, James Wills, following a strong 12 months that saw the Melbourne independent add a slew of new clients across both comms and design. A senior creative leader with 20 years of experience, Wills has won at Cannes, D&amp;AD, One Show, LIA, Spikes, Clio and AWARD. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/i-cant-wait-james-wills-joins-sickdogwolfman-as-creative-director/</link><pubDate>Mon, 11 May 2026 00:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/i-cant-wait-james-wills-joins-sickdogwolfman-as-creative-director/</guid></item><item><title><![CDATA[Ikea Swedenâ€™s Iconic Blue Bags Frame Every Day Life In Campaign Via NoA Ã…kestam Holst]]></title><description><![CDATA[Ikea Sweden has transformed its iconic blue Frakta bags into a photo frame that cleverly showcases its multitude of uses. The campaign &lsquo;Frakta Point of You&rsquo;, by Swedish shop NoA &Aring;kestam Holst, frames everyday moments from inside the bag, whether it&rsquo;s moving apartments, collecting laundry, going to the beach or a picnic. There are few [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ikea-swedens-iconic-blue-bags-frame-every-day-life-in-campaign-via-noa-kestam-holst/</link><pubDate>Mon, 11 May 2026 00:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ikea-swedens-iconic-blue-bags-frame-every-day-life-in-campaign-via-noa-kestam-holst/</guid></item><item><title><![CDATA[News Australia Wins Top Honours At INMA Global Media Awards]]></title><description><![CDATA[News Australia has won several prestigious awards at the International News Media Association (INMA) Global Media Awards, including taking home two first-place awards for its&nbsp;Let Them Be Kids social media safety campaign. The awards, which took place in Berlin, attracted 960 entries from 274 news media brands from across 46 countries. The powerful campaign contributed [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australia-wins-top-honours-at-inma-global-media-awards/</link><pubDate>Mon, 11 May 2026 00:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australia-wins-top-honours-at-inma-global-media-awards/</guid></item><item><title><![CDATA[New Rumblings: Ex-Woolies Lead &amp; Agency Founders Launch AI Platform For Marketers]]></title><description><![CDATA[A new Australian platform is launching with a different proposition: helping brands understand what&rsquo;s changing in culture, and what to actually do about it. Rumblings, is an AI-powered decision engine that spots early shifts in human behaviour and translates them into clear strategic recommendations for marketers, agencies, communications teams and innovation leaders. The business was [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/new-rumblings-ex-woolies-lead-amp-agency-founders-launch-ai-platform-for-marketers/</link><pubDate>Sun, 10 May 2026 23:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/new-rumblings-ex-woolies-lead-amp-agency-founders-launch-ai-platform-for-marketers/</guid></item><item><title><![CDATA[Australians Can Spot AI Slop And Brands Are Paying The Price]]></title><description><![CDATA[In this exclusive op-ed, Klaviyo&rsquo;s director of customer success, Nicole Birbas, argues that AI&rsquo;s honeymoon phase with consumers is over. As Australians become more selective about where they spend their money, they&rsquo;re also becoming far more discerning about the content brands put in front of them. Generic, mass-produced AI messaging may be efficient, but it&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australians-can-spot-ai-slop-and-brands-are-paying-the-price/</link><pubDate>Sun, 10 May 2026 23:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australians-can-spot-ai-slop-and-brands-are-paying-the-price/</guid></item><item><title><![CDATA[Australians Can Spot AI Slop &amp; Brands Are Paying The Price]]></title><description><![CDATA[In this exclusive op-ed, Klaviyo&rsquo;s director of customer success, Nicole Birbas, argues that AI&rsquo;s honeymoon phase with consumers is over. As Australians become more selective about where they spend their money, they&rsquo;re also becoming far more discerning about the content brands put in front of them. Generic, mass-produced AI messaging may be efficient, but it&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australians-can-spot-ai-slop-amp-brands-are-paying-the-price/</link><pubDate>Sun, 10 May 2026 23:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australians-can-spot-ai-slop-amp-brands-are-paying-the-price/</guid></item><item><title><![CDATA[Scooter Expands Remit With Retail Media Arm]]></title><description><![CDATA[Retail media is definitely a hot topic at the moment. But can Scooter get the wheels rolling?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scooter-expands-remit-with-retail-media-arm/</link><pubDate>Sun, 10 May 2026 23:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scooter-expands-remit-with-retail-media-arm/</guid></item><item><title><![CDATA[â€˜A Milkshake In Disguiseâ€™: Suntory BOSS Coffee Disses Iced Coffee Category In New Campaign Via Itâ€™s Friday]]></title><description><![CDATA[Suntory BOSS Coffee is challenging the iced coffee category head-on with the launch of a new ANZ campaign via It&rsquo;s Friday for its newly launched Caf&eacute; range. The campaign is built around the platform &ldquo;Less Milkshake. More Real Coffee.&rdquo; designed to reframe consumer expectations with more &lsquo;milkshake style&rsquo; competitors and drive switching among habitual iced [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-milkshake-in-disguise-suntory-boss-coffee-disses-iced-coffee-category-in-new-campaign-via-its-friday/</link><pubDate>Sun, 10 May 2026 23:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-milkshake-in-disguise-suntory-boss-coffee-disses-iced-coffee-category-in-new-campaign-via-its-friday/</guid></item><item><title><![CDATA[â€˜Everyone Is Accountableâ€™: Honda CMO Eva Barrett On How Agency Villages Avoid Conflict]]></title><description><![CDATA[Honda Australia&rsquo;s CMO Eva Barrett has highlighted the success of its recent shift to an &ldquo;agency village&rdquo; is a result of wanting to keep agencies accountable, which in turn avoids conflict between agencies. Speaking with B&amp;T, the general manager of brand, marketing and customer experience said the new structure has helped Honda &ldquo;create stronger campaigns&rdquo; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/everyone-is-accountable-honda-cmo-eva-barrett-on-how-agency-villages-avoid-conflict/</link><pubDate>Sun, 10 May 2026 23:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/everyone-is-accountable-honda-cmo-eva-barrett-on-how-agency-villages-avoid-conflict/</guid></item><item><title><![CDATA[Touchdown! Star-studded International Contingent Lands In Cairns]]></title><description><![CDATA[Did you know that Cairns is an international airport with direct flights to Hong Kong, Osaka, Singapore and Tokyo? It&rsquo;s just one of the reasons why Cairns Crocodiles, presented by Pinterest, has become the region&rsquo;s standout event for creativity, advertising, marketing and media content. Last night, a series of marketing and media luminaries descended on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/touchdown-star-studded-international-contingent-lands-in-cairns/</link><pubDate>Sun, 10 May 2026 22:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/touchdown-star-studded-international-contingent-lands-in-cairns/</guid></item><item><title><![CDATA[Heineken Consolidates Creative &amp; Retains Dentsu As Global Media Agency]]></title><description><![CDATA[Heineken has retained Dentsu as its global media agency while consolidating its production and creative services to three groups, albeit with one important local caveat. Publicis Groupe will continue as the lead creative for the Heineken brand and lead on production across the portfolio. Heineken has consolidated the creative roster for its major global and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heineken-consolidates-creative-amp-retains-dentsu-as-global-media-agency/</link><pubDate>Sun, 10 May 2026 07:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heineken-consolidates-creative-amp-retains-dentsu-as-global-media-agency/</guid></item><item><title><![CDATA[Bunnings Set To Launch Online Store For Customers In Fiji]]></title><description><![CDATA[It's safe to say that Bunnings has been building this for a while now.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bunnings-set-to-launch-online-store-for-customers-in-fiji/</link><pubDate>Fri, 08 May 2026 05:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bunnings-set-to-launch-online-store-for-customers-in-fiji/</guid></item><item><title><![CDATA[The Iconic Pitches Creative, Dentsu Out]]></title><description><![CDATA[Dentsu Creative's got The Iconic looking... for a new agency.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-iconic-pitches-creative-dentsu-out/</link><pubDate>Fri, 08 May 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-iconic-pitches-creative-dentsu-out/</guid></item><item><title><![CDATA[An Insiderâ€™s Guide To The Best Cairns Crocodiles Sessions]]></title><description><![CDATA[Not sure what the best sessions are in Cairns? Consider this a handy (and very comprehensive) guide.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/an-insiders-guide-to-the-best-cairns-crocodiles-sessions/</link><pubDate>Fri, 08 May 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/an-insiders-guide-to-the-best-cairns-crocodiles-sessions/</guid></item><item><title><![CDATA[TV Ratings (7/5/2026): Nineâ€™s Tipping Point Edges Out The NRL]]></title><description><![CDATA[The real question is... are the meat head footy fans tuning into both? Or is Tipping Point to complex?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-752026-nines-tipping-point-edges-out-the-nrl/</link><pubDate>Fri, 08 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-752026-nines-tipping-point-edges-out-the-nrl/</guid></item><item><title><![CDATA[Thank You To Our Cairns Crocodiles Awards &amp; Hatchlings Judges!]]></title><description><![CDATA[We'd like to say a big thank you to all our judges. We'll shout you all a XXXX come Thursday next week.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thank-you-to-our-cairns-crocodiles-awards-amp-hatchlings-judges/</link><pubDate>Fri, 08 May 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thank-you-to-our-cairns-crocodiles-awards-amp-hatchlings-judges/</guid></item><item><title><![CDATA[Investors Reject Stepho&rsquo;s Pay But Back &lsquo;Koala&rsquo; McLennan, Kyle &amp; Jackie O Backlash Cost $22M]]></title><description><![CDATA[To be clear, McLennan isn't a koala because he does square poos. Or is that wombats?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/investors-reject-stephorsquos-pay-but-back-lsquokoalarsquo-mclennan-kyle-amp-jackie-o-backlash-cost-22m/</link><pubDate>Fri, 08 May 2026 04:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/investors-reject-stephorsquos-pay-but-back-lsquokoalarsquo-mclennan-kyle-amp-jackie-o-backlash-cost-22m/</guid></item><item><title><![CDATA[Video Futures Collective &amp; Omnicom Launch Research Initiative As Ad Industry Hits &lsquo;Inflection Point&rsquo;]]></title><description><![CDATA[We haven't been this excited about a research initiative since, well, ever.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/video-futures-collective-amp-omnicom-launch-research-initiative-as-ad-industry-hits-lsquoinflection-pointrsquo/</link><pubDate>Fri, 08 May 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/video-futures-collective-amp-omnicom-launch-research-initiative-as-ad-industry-hits-lsquoinflection-pointrsquo/</guid></item><item><title><![CDATA[WOOH Board Member Warns Of Advertising Ban â€˜Domino Effectâ€™]]></title><description><![CDATA[We had thought the domino effect was the surging need for a pizza that we experience after 6 schooners.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wooh-board-member-warns-of-advertising-ban-domino-effect/</link><pubDate>Fri, 08 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wooh-board-member-warns-of-advertising-ban-domino-effect/</guid></item><item><title><![CDATA[Colin Hindmarsh &amp; Chris Tyquin Inducted Into OMA Hall Of Fame]]></title><description><![CDATA[Unlike Nathan (who may or may not be a relative), Collin is the only Hindmarsh to ever be inducted into a HOF.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colin-hindmarsh-amp-chris-tyquin-inducted-into-oma-hall-of-fame/</link><pubDate>Fri, 08 May 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colin-hindmarsh-amp-chris-tyquin-inducted-into-oma-hall-of-fame/</guid></item><item><title><![CDATA[SA Police Career Search â€˜Comes To Lifeâ€™ In Recruitment Campaign Via NATION]]></title><description><![CDATA[Handy with a breathalyser? There's potentially a rewarding career for you with the police.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sa-police-career-search-comes-to-life-in-recruitment-campaign-via-nation/</link><pubDate>Fri, 08 May 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sa-police-career-search-comes-to-life-in-recruitment-campaign-via-nation/</guid></item><item><title><![CDATA[SA Police Career Search â€˜Comes To Lifeâ€™ In Campaign Via NATION]]></title><description><![CDATA[Woop-woop! It's the sound of da South Australia Police.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sa-police-career-search-comes-to-life-in-campaign-via-nation/</link><pubDate>Fri, 08 May 2026 04:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sa-police-career-search-comes-to-life-in-campaign-via-nation/</guid></item><item><title><![CDATA[&lsquo;More Impactful&rsquo;: Emma Beckmann, Ann Higgins Join WPP Brand &amp; Design Leadership Team]]></title><description><![CDATA[WPP Brand &amp; Design collective has announced two new appointments to its senior leadership team in a move to help brands grow in an agentic era. Emma Beckmann, global chief growth officer at Landor, has been appointed global chief growth officer, while Ann Higgins, formerly EMEA CEO of Ogilvy Consulting, joins as global chief client [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquomore-impactfulrsquo-emma-beckmann-ann-higgins-join-wpp-brand-amp-design-leadership-team/</link><pubDate>Fri, 08 May 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquomore-impactfulrsquo-emma-beckmann-ann-higgins-join-wpp-brand-amp-design-leadership-team/</guid></item><item><title><![CDATA[Emma Beckmann &amp; Ann Higgins Join WPP Brand &amp; Design Global Leadership Team]]></title><description><![CDATA[There's two incomings at WPP. Though there's only one spot left on its global trivia team...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emma-beckmann-amp-ann-higgins-join-wpp-brand-amp-design-global-leadership-team/</link><pubDate>Fri, 08 May 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emma-beckmann-amp-ann-higgins-join-wpp-brand-amp-design-global-leadership-team/</guid></item><item><title><![CDATA[Brands Enter Film Financing Pipeline With A-list Talent Helping Cairns Crocodiles Spotlight Industry Shift]]></title><description><![CDATA[There's nothing sexier than a brand financing arrangement, we reckon. Save a blank cheque.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brands-enter-film-financing-pipeline-with-a-list-talent-helping-cairns-crocodiles-spotlight-industry-shift/</link><pubDate>Fri, 08 May 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brands-enter-film-financing-pipeline-with-a-list-talent-helping-cairns-crocodiles-spotlight-industry-shift/</guid></item><item><title><![CDATA[John Arnott On Paying It Forward &amp; Leading With Confidence]]></title><description><![CDATA[John Arnott talks mentorship here. But refuses to offer his view on Tim Tams or the oft-overlooked Monte Carlo.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/john-arnott-on-paying-it-forward-amp-leading-with-confidence/</link><pubDate>Fri, 08 May 2026 03:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/john-arnott-on-paying-it-forward-amp-leading-with-confidence/</guid></item><item><title><![CDATA[Ex-SCA Exec Trevor Crook Joins Leading Teams As CEO]]></title><description><![CDATA[Nominative determinism proves no match for Trevor Crook as he lands this CEO role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-sca-exec-trevor-crook-joins-leading-teams-as-ceo/</link><pubDate>Fri, 08 May 2026 03:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-sca-exec-trevor-crook-joins-leading-teams-as-ceo/</guid></item><item><title><![CDATA[WaterAid Urges Action As New â€˜Time To Deliverâ€™ Campaign Exposes Global Birth Inequality]]></title><description><![CDATA[Important and powerful work from WaterAid here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wateraid-urges-action-as-new-time-to-deliver-campaign-exposes-global-birth-inequality/</link><pubDate>Fri, 08 May 2026 03:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wateraid-urges-action-as-new-time-to-deliver-campaign-exposes-global-birth-inequality/</guid></item><item><title><![CDATA[Vodafone Digs At Telstraâ€™s Pricing In Ali Wong Campaign Via Howatson+Co]]></title><description><![CDATA[Watch out, it's the battle of the telcos!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vodafone-digs-at-telstras-pricing-in-ali-wong-campaign-via-howatsonco/</link><pubDate>Fri, 08 May 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vodafone-digs-at-telstras-pricing-in-ali-wong-campaign-via-howatsonco/</guid></item><item><title><![CDATA[Messi, Bellingham, Yamal, Rodman, Chalamet &amp; More Star In Adidas World Cup Film]]></title><description><![CDATA[Lionel Messi's commitment to not learning English is truly spectacular.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/messi-bellingham-yamal-rodman-chalamet-amp-more-star-in-adidas-world-cup-film/</link><pubDate>Fri, 08 May 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/messi-bellingham-yamal-rodman-chalamet-amp-more-star-in-adidas-world-cup-film/</guid></item><item><title><![CDATA[The Boulder Problem: Marketers Are Spending More, Consumers Have Less. The Maths Donâ€™t Math.]]></title><description><![CDATA[Jordan Taylor-Bartels dons his hat, picks up his whip and goes all Indiana Jones here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-boulder-problem-marketers-are-spending-more-consumers-have-less-the-maths-dont-math/</link><pubDate>Fri, 08 May 2026 02:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-boulder-problem-marketers-are-spending-more-consumers-have-less-the-maths-dont-math/</guid></item><item><title><![CDATA[Roy Morgan Finds 72% Of Aussies Are Concerned About AIâ€‘Generated Content In Advertising]]></title><description><![CDATA[The other 28 per cent simply just don't care.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/roy-morgan-finds-72-of-aussies-are-concerned-about-aigenerated-content-in-advertising/</link><pubDate>Fri, 08 May 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/roy-morgan-finds-72-of-aussies-are-concerned-about-aigenerated-content-in-advertising/</guid></item><item><title><![CDATA[Monash University Finds Aussies Fear Their Data Is Being Mis-Used But Donâ€™t Know How]]></title><description><![CDATA[A new study conducted by Monash University has found many Australian&rsquo;s fear their data is being mis-used online, but don&rsquo;t know how or why. This gap, being described as &lsquo;fractured awareness&rsquo;, is leaving millions feeling anxious, confused, and unable to act. Lead author and software engineering researcher Dr Omar Haggag, from Monash&rsquo;s Faculty of Information [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/monash-university-finds-aussies-fear-their-data-is-being-mis-used-but-dont-know-how/</link><pubDate>Fri, 08 May 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/monash-university-finds-aussies-fear-their-data-is-being-mis-used-but-dont-know-how/</guid></item><item><title><![CDATA[Inside The NBAâ€™s New Australian Marketing Approach With The Head Of APAC Strategy]]></title><description><![CDATA[There's much to be said about the NBA. Though not the terrible American beers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/inside-the-nbas-new-australian-marketing-approach-with-the-head-of-apac-strategy/</link><pubDate>Fri, 08 May 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/inside-the-nbas-new-australian-marketing-approach-with-the-head-of-apac-strategy/</guid></item><item><title><![CDATA[Opinion: My Monkey. My Circus]]></title><description><![CDATA[B&amp;T was there at the birth of the Tall Planner. In the cigars/waiting room style of presence.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/opinion-my-monkey-my-circus/</link><pubDate>Fri, 08 May 2026 01:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/opinion-my-monkey-my-circus/</guid></item><item><title><![CDATA[AB InBev Named Cannes Lions Creative Marketer For Record Third Time]]></title><description><![CDATA[The world&rsquo;s largest brewer reclaimed the title it last won in 2022 and 2023. AB InBev has been crowned Cannes Lions Creative Marketer of the Year after cleaning up at last year&rsquo;s festival. The accolade, which has been awarded since 1992, is presented to a marketer that has amassed a body of iconic, Lion-winning work [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ab-inbev-named-cannes-lions-creative-marketer-for-record-third-time/</link><pubDate>Fri, 08 May 2026 01:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ab-inbev-named-cannes-lions-creative-marketer-for-record-third-time/</guid></item><item><title><![CDATA[Sydney Seaplanes Takes Brand Activations Sky High]]></title><description><![CDATA[Does your brand yearn for an affluent (or backpacker) Eastern Suburb audience? This might be your salvation.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sydney-seaplanes-takes-brand-activations-sky-high/</link><pubDate>Fri, 08 May 2026 01:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sydney-seaplanes-takes-brand-activations-sky-high/</guid></item><item><title><![CDATA[Wise Taps Drake Content To Manage Its AU/NZ Travel Influencer Remit]]></title><description><![CDATA[If Drake are looking for some people to help promote travelling by going on trips, it can call our Hotline Bling... if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wise-taps-drake-content-to-manage-its-aunz-travel-influencer-remit/</link><pubDate>Fri, 08 May 2026 01:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wise-taps-drake-content-to-manage-its-aunz-travel-influencer-remit/</guid></item><item><title><![CDATA[72andSunny CCO Wesley Hawes Departs]]></title><description><![CDATA[72andSunny&rsquo;s chief creative officer Wesley Hawes has departed the agency. Hawes joined 72andSunny from Innocean in January last year. Former Thinkerbell creative Nic Buckingham has been appointed the Stagwell-owned agency&rsquo;s new ECD in Hawes&rsquo; stead. Buckingham will be based in Sydney. &ldquo;There&rsquo;s something ready to happen at 72andSunny Sydney, and I wanted to be the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/72andsunny-cco-wesley-hawes-departs/</link><pubDate>Fri, 08 May 2026 01:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/72andsunny-cco-wesley-hawes-departs/</guid></item><item><title><![CDATA[Boomtown Report Reveals Ad Dollars â€˜Work Harderâ€™ In Regional Areas]]></title><description><![CDATA[Several senior marketers are urging brands to spend their ad dollars in regional Australia, saying the money will &ldquo;work harder&rdquo; for the brands. It comes as new research from the Boomtown Spend Snapshot report, created in partnership with CommBank iQ, was announced at two industry events for senior marketers, held in Redfern, as part of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/boomtown-report-reveals-ad-dollars-work-harder-in-regional-areas/</link><pubDate>Fri, 08 May 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/boomtown-report-reveals-ad-dollars-work-harder-in-regional-areas/</guid></item><item><title><![CDATA[Ad Dollars â€˜Work Harderâ€™ In Regional Areas]]></title><description><![CDATA[Look at these true blue Aussie battle ad dollars go.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ad-dollars-work-harder-in-regional-areas/</link><pubDate>Fri, 08 May 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ad-dollars-work-harder-in-regional-areas/</guid></item><item><title><![CDATA[Amperity Unveils AI Assistants To Help Customers Action Forecasted Signals]]></title><description><![CDATA[If only the agents could forecast the tough emails you are about to read throughout the day. So we can ignore them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/amperity-unveils-ai-assistants-to-help-customers-action-forecasted-signals/</link><pubDate>Fri, 08 May 2026 01:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/amperity-unveils-ai-assistants-to-help-customers-action-forecasted-signals/</guid></item><item><title><![CDATA[Wonderful Wins Four Gold Awards At The Communicator Awards]]></title><description><![CDATA[The US Academy of Interactive &amp; Visual Arts has awarded Sydney independent digital agency Wonderful multiple awards, including four golds, at this year&rsquo;s international Communicator Awards. Wonderful took out three golds for best general non-profit website, best user experience, and best features, structure and navigation, for its work with Aruma, one of Australia&rsquo;s not-for-profit disability [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wonderful-wins-four-gold-awards-at-the-communicator-awards/</link><pubDate>Fri, 08 May 2026 01:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wonderful-wins-four-gold-awards-at-the-communicator-awards/</guid></item><item><title><![CDATA[Suzuki Puts The Pedal Down On Motherâ€™s Day With Swift Hybrid Push]]></title><description><![CDATA[This Mother&rsquo;s Day, Suzuki Automotive and creative agency ATime&amp;Place are urging Aussies to gift mum a Suzuki Swift Hybrid. The promotional campaign is designed to drive people into dealerships where they can receive Mother&rsquo;s Day Card Coupons entitling the bearer to a bonus $500 fuel voucher with the purchase of a new Suzuki Swift Hybrid. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/suzuki-puts-the-pedal-down-on-mothers-day-with-swift-hybrid-push/</link><pubDate>Fri, 08 May 2026 01:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/suzuki-puts-the-pedal-down-on-mothers-day-with-swift-hybrid-push/</guid></item><item><title><![CDATA[Wonderful Wins Four Golds At The Communicator Awards]]></title><description><![CDATA[Wonderful news, here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wonderful-wins-four-golds-at-the-communicator-awards/</link><pubDate>Fri, 08 May 2026 00:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wonderful-wins-four-golds-at-the-communicator-awards/</guid></item><item><title><![CDATA[Misfits Media Reacts To Rampant Growth With Appointment Of Two Managing Partners]]></title><description><![CDATA[As The Misfits Media Company hurtles towards its fifth iteration of its now world-famous Cairns Crocodiles Festival of Creativity, it has bolstered its senior executive team with the promotion of both Rosie Oakshott and Chloe Noel de Kerbrech to managing partners. Having grown its revenue at a compound annual growth rate (CAGR) of 16 per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/misfits-media-reacts-to-rampant-growth-with-appointment-of-two-managing-partners/</link><pubDate>Thu, 07 May 2026 08:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/misfits-media-reacts-to-rampant-growth-with-appointment-of-two-managing-partners/</guid></item><item><title><![CDATA[From Sneaky Kisses To First Jobs: Scentre Group Says Westfield Gives Punters The Feels &amp; Drives Better Performance For Brands]]></title><description><![CDATA[Westfield parent Scentre Group spoke to advertisers and media agencies on Thursday afternoon, arguing that brands perform better in places where consumers feel emotionally connected, rather than on platforms built purely for reach. At its first-ever BrandSpace Upfront event in Sydney, Scentre Group announced a new positioning for its media division BrandSpace: &ldquo;The World of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-sneaky-kisses-to-first-jobs-scentre-group-says-westfield-gives-punters-the-feels-amp-drives-better-performance-for-brands/</link><pubDate>Thu, 07 May 2026 07:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-sneaky-kisses-to-first-jobs-scentre-group-says-westfield-gives-punters-the-feels-amp-drives-better-performance-for-brands/</guid></item><item><title><![CDATA[A Drag Queenâ€™s Top Cairns Crocodiles Picks]]></title><description><![CDATA[Find yourself short of sass at Cairns Crocodiles? Fear not, Jules Stretch, has you covered.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-drag-queens-top-cairns-crocodiles-picks/</link><pubDate>Thu, 07 May 2026 04:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-drag-queens-top-cairns-crocodiles-picks/</guid></item><item><title><![CDATA[TV Ratings (6/5/2026): Stories Of Womenâ€™s Sport Soar For Nine]]></title><description><![CDATA[Sporting moments that captured the nation's heart sadly couldn't beat Tipping Point last night. Make of that what you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-652026-stories-of-womens-sport-soar-for-nine/</link><pubDate>Thu, 07 May 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-652026-stories-of-womens-sport-soar-for-nine/</guid></item><item><title><![CDATA[All-Natural Breasts Take Centre Stage Bornâ€™s First Work For Paddock-To-Plate Meat Brand Our Cow]]></title><description><![CDATA[Here's the latest, ahem, eye-catching work from Born.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/all-natural-breasts-take-centre-stage-borns-first-work-for-paddock-to-plate-meat-brand-our-cow/</link><pubDate>Thu, 07 May 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/all-natural-breasts-take-centre-stage-borns-first-work-for-paddock-to-plate-meat-brand-our-cow/</guid></item><item><title><![CDATA[Ben Greenslade Joins GYG As Head Of GTM &amp; Planning]]></title><description><![CDATA[Greenslade's local Zambrero franchisee sheds a tear as he joins GYG.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ben-greenslade-joins-gyg-as-head-of-gtm-amp-planning/</link><pubDate>Thu, 07 May 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ben-greenslade-joins-gyg-as-head-of-gtm-amp-planning/</guid></item><item><title><![CDATA[Paramount Unifies TV Sales Under One Roof As Grant Madigan Takes VP Role]]></title><description><![CDATA[Paramount unifies its linear and digital sales teams. Which does make sense, come to think of it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/paramount-unifies-tv-sales-under-one-roof-as-grant-madigan-takes-vp-role/</link><pubDate>Thu, 07 May 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/paramount-unifies-tv-sales-under-one-roof-as-grant-madigan-takes-vp-role/</guid></item><item><title><![CDATA[Ex-Clems, Sunday Gravy, Dentsu Staffers Join 2045]]></title><description><![CDATA[Trendy looking folks in all black outfits? Must be a creative agency appointment story.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ex-clems-sunday-gravy-dentsu-staffers-join-2045/</link><pubDate>Thu, 07 May 2026 03:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ex-clems-sunday-gravy-dentsu-staffers-join-2045/</guid></item><item><title><![CDATA[CNN Founder &amp; Media Pioneer Ted Turner Passes Away]]></title><description><![CDATA[Ted 'Mouth of the South' Turner passes away &mdash; a nickname we could only dream of emulating.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cnn-founder-amp-media-pioneer-ted-turner-passes-away/</link><pubDate>Thu, 07 May 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cnn-founder-amp-media-pioneer-ted-turner-passes-away/</guid></item><item><title><![CDATA[News Corpâ€™s Mark Reinke Retires, Nicholas Gray Steps Up, Mike Connaghan Becomes Publisher Of The Australian]]></title><description><![CDATA[There's corner office jostling at News Corp. Which should make for some interesting lunchtime drinks chat at the Keg &amp; Brew.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-corps-mark-reinke-retires-nicholas-gray-steps-up-mike-connaghan-becomes-publisher-of-the-australian/</link><pubDate>Thu, 07 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-corps-mark-reinke-retires-nicholas-gray-steps-up-mike-connaghan-becomes-publisher-of-the-australian/</guid></item><item><title><![CDATA[Ahm Launches â€˜People Thingsâ€™ In Bold TBWA Australia Debut]]></title><description><![CDATA[Admittedly, when we first heard "grinding all night long" in the club, we were thinking of something else.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ahm-launches-people-things-in-bold-tbwa-australia-debut-2/</link><pubDate>Thu, 07 May 2026 03:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ahm-launches-people-things-in-bold-tbwa-australia-debut-2/</guid></item><item><title><![CDATA[Ahm Launches â€œPeople Thingsâ€ In Bold TBWA Australia Debut]]></title><description><![CDATA[Admittedly, when we first heard "grinding all night long" in the club, we were thinking of something else.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ahm-launches-people-things-in-bold-tbwa-australia-debut/</link><pubDate>Thu, 07 May 2026 03:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ahm-launches-people-things-in-bold-tbwa-australia-debut/</guid></item><item><title><![CDATA[Cathay Celebrates 80 Years With 10-Minute Epic Tribute Film Via Leo Hong Kong]]></title><description><![CDATA[Remember the good old days when you could smoke on aeroplanes? Watch this film and reminisce.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cathay-celebrates-80-years-with-10-minute-epic-tribute-film-via-leo-hong-kong/</link><pubDate>Thu, 07 May 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cathay-celebrates-80-years-with-10-minute-epic-tribute-film-via-leo-hong-kong/</guid></item><item><title><![CDATA[Snap Send Solve Introduces MC Bin Chicken In Campaign Via Thinkerbell]]></title><description><![CDATA[Our Kiwi journalist didn't believe bin chickens were real until she saw her first one. You should've seen her face.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snap-send-solve-introduces-mc-bin-chicken-in-campaign-via-thinkerbell/</link><pubDate>Thu, 07 May 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snap-send-solve-introduces-mc-bin-chicken-in-campaign-via-thinkerbell/</guid></item><item><title><![CDATA[MC Bin Chicken Fires Diss Track At Snap Send Solve Via Thinkerbell]]></title><description><![CDATA[Do you have 5 free minutes? This is a good laugh.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mc-bin-chicken-fires-diss-track-at-snap-send-solve-via-thinkerbell/</link><pubDate>Thu, 07 May 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mc-bin-chicken-fires-diss-track-at-snap-send-solve-via-thinkerbell/</guid></item><item><title><![CDATA[BRITA Names Millie Bobby Brown As A Global Ambassador]]></title><description><![CDATA["I've always liked water," said Brown. Maybe.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brita-names-millie-bobby-brown-as-a-global-ambassador/</link><pubDate>Thu, 07 May 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brita-names-millie-bobby-brown-as-a-global-ambassador/</guid></item><item><title><![CDATA[Melbourne Confidential: Bryce Coombe]]></title><description><![CDATA[Inspired by Sydney's crap weather, B&amp;T checks in on the Victorian market here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-bryce-coombe/</link><pubDate>Thu, 07 May 2026 03:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-bryce-coombe/</guid></item><item><title><![CDATA[Five-Time Women In Media Awards Winner Belinda Drew On Why It â€˜Never Gets Oldâ€™]]></title><description><![CDATA[If we were American, we'd describe Drew as the 'winningest' person at the Women in Media Awards. But we're not, so we won't.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/five-time-women-in-media-awards-winner-belinda-drew-on-why-it-never-gets-old/</link><pubDate>Thu, 07 May 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/five-time-women-in-media-awards-winner-belinda-drew-on-why-it-never-gets-old/</guid></item><item><title><![CDATA[WiredCo Wins Honda Social &amp; Content Account]]></title><description><![CDATA[WiredCo's unparalleled knowledge of variable valve timing sees it win the day in this Honda pitch.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wiredco-wins-honda-social-amp-content-account/</link><pubDate>Thu, 07 May 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wiredco-wins-honda-social-amp-content-account/</guid></item><item><title><![CDATA[Spotlight On Sponsors: R.M. Williams Boots Up Aussie Athletes For Commonwealth Games Glory]]></title><description><![CDATA[Finance bros all over Sydney are kicking themselves that they aren't getting a fresh pair.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-rm-williams-boots-up-aussie-athletes-for-commonwealth-games-glory/</link><pubDate>Thu, 07 May 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-rm-williams-boots-up-aussie-athletes-for-commonwealth-games-glory/</guid></item><item><title><![CDATA[Why Brand Experience Is Becoming Marketingâ€™s Most Powerful Lever]]></title><description><![CDATA[In this exclusive op-ed, group brand experience director at HAVAS Red Australia, Michael Ozard, argues that experience isn&rsquo;t just another channel to manage, but rather the engine that feeds them all. He explains why live, participatory moments are the secret to driving content, PR, social and media performance.&nbsp; There&rsquo;s a shift happening in marketing right [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-brand-experience-is-becoming-marketings-most-powerful-lever/</link><pubDate>Thu, 07 May 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-brand-experience-is-becoming-marketings-most-powerful-lever/</guid></item><item><title><![CDATA[Slackâ€™s Damian Naughton Joins ElevenLabs As It Lands In Australia]]></title><description><![CDATA[Slack&rsquo;s former regional vice president Damian Naughton has joined ElevenLabs, the AI research and product company, as general manager ANZ. The appointment comes as the London-headquartered company arrives in Australia, opening a Sydney office. In his new role, Naughton will be in charge of leading the company&rsquo;s local operations, drive enterprise growth, triple the local [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/slacks-damian-naughton-joins-elevenlabs-as-it-lands-in-australia/</link><pubDate>Thu, 07 May 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/slacks-damian-naughton-joins-elevenlabs-as-it-lands-in-australia/</guid></item><item><title><![CDATA[Bread Agency Wins MoleMap Social Work]]></title><description><![CDATA[Bread wins MoleMap social account.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bread-agency-wins-molemap-social-work/</link><pubDate>Thu, 07 May 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bread-agency-wins-molemap-social-work/</guid></item><item><title><![CDATA[Shauna Anderson &amp; Elle Bowles Join iHeart&rsquo;s Sydney Leadership Team]]></title><description><![CDATA[ARN has appointed two new senior roles to join the Sydney leadership team in a move to drive the platform&rsquo;s delivery of audio, video, social and live experiences. Editorial and digital content leader Shauna Anderson has been appointed director of content at iHeart, with leading music and entertainment strategist Elle Bowles joining as senior manager [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shauna-anderson-amp-elle-bowles-join-iheartrsquos-sydney-leadership-team/</link><pubDate>Thu, 07 May 2026 01:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shauna-anderson-amp-elle-bowles-join-iheartrsquos-sydney-leadership-team/</guid></item><item><title><![CDATA[UM Appoints Jessica Lauria As Sydney Managing Director]]></title><description><![CDATA[Media agency UM Australia has appointment Jessica Lauria as managing director, UM in their Sydney office. Coming from a 25-year career spanning senior global brand marketing and leadership roles, the agency said Lauria is widely recognised for her skills to drive transformation from the inside out. Her experience building and scaling consumer brands, includes leading [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/um-appoints-jessica-lauria-as-sydney-managing-director/</link><pubDate>Thu, 07 May 2026 00:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/um-appoints-jessica-lauria-as-sydney-managing-director/</guid></item><item><title><![CDATA[Pop-Up-Agency Thinkerbell Far Far North To Attend Cairns Crocodiles]]></title><description><![CDATA[Those looking for Lauren can find her suntanning with a mimosa in hand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pop-up-agency-thinkerbell-far-far-north-to-attend-cairns-crocodiles/</link><pubDate>Wed, 06 May 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pop-up-agency-thinkerbell-far-far-north-to-attend-cairns-crocodiles/</guid></item><item><title><![CDATA[TV Ratings (5/5/2026): Nine Edges Ahead In Quiz Show Showdown]]></title><description><![CDATA[Truly riveting television as quiz shows proceed at a normal pace while ratings are described as a battlefield.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-552026-nine-edges-ahead-in-quiz-show-showdown/</link><pubDate>Wed, 06 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-552026-nine-edges-ahead-in-quiz-show-showdown/</guid></item><item><title><![CDATA[All You Need To Know About The Official Pinterest Welcome Party At Cairns Crocodiles]]></title><description><![CDATA[In brief: Wear something silver, bring your ticket, get the pre-arranged bus from Hemingway's, and put your filthy toes away]]></description><link>https://www.newslocker.com/en-au/profession/advertising/all-you-need-to-know-about-the-official-pinterest-welcome-party-at-cairns-crocodiles/</link><pubDate>Wed, 06 May 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/all-you-need-to-know-about-the-official-pinterest-welcome-party-at-cairns-crocodiles/</guid></item><item><title><![CDATA[M+C Saatchi Not Re-Pitching For Woolies Creative Account]]></title><description><![CDATA[M+C Saatchi will not be re-pitching for Woolworth&rsquo;s creative account, B&amp;T understands. It comes as Woolworth&rsquo;s Australia and New Zealand confirmed to B&amp;T on Wednesday it&rsquo;s pitching for a lead creative agency. Incumbent agency M+C Saatchi has held the account since 2017. A Woolworths spokesperson told B&amp;T:&nbsp;&ldquo;We have commenced an RFP process for a lead [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-not-re-pitching-for-woolies-creative-account/</link><pubDate>Wed, 06 May 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-not-re-pitching-for-woolies-creative-account/</guid></item><item><title><![CDATA[Dentsu Unifies Australian Media Network In Strategic Shake-Up]]></title><description><![CDATA[Dentsu will unite its Australian media business, bringing its media brands together under a singular dentsu proposition. The holdco has said the move responds to what brands are increasingly asking for: clearer accountability, greater scale, and agency partners that can connect the right talent around the right brief. The global agency brands, Carat and iProspect, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dentsu-unifies-australian-media-network-in-strategic-shake-up/</link><pubDate>Wed, 06 May 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dentsu-unifies-australian-media-network-in-strategic-shake-up/</guid></item><item><title><![CDATA[Kayo Sports Enters The Video Game Arena Through Roblox]]></title><description><![CDATA[If you can't beat them join them. That's Kayo's motto for entering the video game realm.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kayo-sports-enters-the-video-game-arena-through-roblox/</link><pubDate>Wed, 06 May 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kayo-sports-enters-the-video-game-arena-through-roblox/</guid></item><item><title><![CDATA[Brad Stevens Launches AI-Powered Senior-Only Digital Creative Agency]]></title><description><![CDATA[Fresh out of Uni and looking for a job? Don't get too excited.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brad-stevens-launches-ai-powered-senior-only-digital-creative-agency/</link><pubDate>Wed, 06 May 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brad-stevens-launches-ai-powered-senior-only-digital-creative-agency/</guid></item><item><title><![CDATA[Mosh And Moshy Turn Dinner Table Shame Into â€˜Weight Loss Without The Judgementâ€™ Campaign]]></title><description><![CDATA[Judgemental weightloss never did us any harm. Apart from the crushing sense of guilt.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mosh-and-moshy-turn-dinner-table-shame-into-weight-loss-without-the-judgement-campaign/</link><pubDate>Wed, 06 May 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mosh-and-moshy-turn-dinner-table-shame-into-weight-loss-without-the-judgement-campaign/</guid></item><item><title><![CDATA[Cash Converters Leans Into Side Quest Culture With National Campaign Via Carat Perth &amp; Nova Entertainment]]></title><description><![CDATA[Cash Converters launches this new campaign. Which has to be a sign of the times, surely?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cash-converters-leans-into-side-quest-culture-with-national-campaign-via-carat-perth-amp-nova-entertainment/</link><pubDate>Wed, 06 May 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cash-converters-leans-into-side-quest-culture-with-national-campaign-via-carat-perth-amp-nova-entertainment/</guid></item><item><title><![CDATA[Media Buyers Hope &lsquo;Head Scratching&rsquo; Southern Cross Comings &amp; Goings Don&rsquo;t Trickle Down To &lsquo;Strong&rsquo; Day-To-Day Operations]]></title><description><![CDATA[There's much to be made of the comings and goings at Southern Cross. Not least the condition of the hinges on the boardroom door.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/media-buyers-hope-lsquohead-scratchingrsquo-southern-cross-comings-amp-goings-donrsquot-trickle-down-to-lsquostrongrsquo-day-to-day-operations/</link><pubDate>Wed, 06 May 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/media-buyers-hope-lsquohead-scratchingrsquo-southern-cross-comings-amp-goings-donrsquot-trickle-down-to-lsquostrongrsquo-day-to-day-operations/</guid></item><item><title><![CDATA[MiQ Announces &lsquo;New-Look&rsquo; Commercial Leadership Team With Suite Of Promotions &amp; Hires]]></title><description><![CDATA[The "new-look" leadership team does in fact look very different.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/miq-announces-lsquonew-lookrsquo-commercial-leadership-team-with-suite-of-promotions-amp-hires/</link><pubDate>Wed, 06 May 2026 03:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/miq-announces-lsquonew-lookrsquo-commercial-leadership-team-with-suite-of-promotions-amp-hires/</guid></item><item><title><![CDATA[Comms Agency Papaya Has Been Tapped To Launch Campaign For Fisheries Research &amp; Development Corporation]]></title><description><![CDATA[An agency named after a fruit is being asked to promote people eating at least two serves of seafood a week.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/comms-agency-papaya-has-been-tapped-to-launch-campaign-for-fisheries-research-amp-development-corporation/</link><pubDate>Wed, 06 May 2026 03:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/comms-agency-papaya-has-been-tapped-to-launch-campaign-for-fisheries-research-amp-development-corporation/</guid></item><item><title><![CDATA[Netflix Gets Into Short-Form Game With New â€˜Clipsâ€™ Discovery Feature]]></title><description><![CDATA[Has short-form video turned your brain to mush? You've got another new platform to waste time on.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-gets-into-short-form-game-with-new-clips-discovery-feature/</link><pubDate>Wed, 06 May 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-gets-into-short-form-game-with-new-clips-discovery-feature/</guid></item><item><title><![CDATA[Nineâ€™s TV Revenue Hit By â€˜Confluence Of Uncertaintyâ€™]]></title><description><![CDATA[B&amp;T similarly hit by a confluence of uncertainty every morning. Though normally its about our sock choice.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nines-tv-revenue-hit-by-confluence-of-uncertainty/</link><pubDate>Wed, 06 May 2026 03:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nines-tv-revenue-hit-by-confluence-of-uncertainty/</guid></item><item><title><![CDATA[Aussies Get Behind Good One Creativeâ€™s â€˜May8 Dayâ€™ Campaign As New Day For Social Unity]]></title><description><![CDATA[Give Aussies an excuse to drink and of course they will be happy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussies-get-behind-good-one-creatives-may8-day-campaign-as-new-day-for-social-unity/</link><pubDate>Wed, 06 May 2026 03:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussies-get-behind-good-one-creatives-may8-day-campaign-as-new-day-for-social-unity/</guid></item><item><title><![CDATA[Webull Australia Unveils OOH Campaign With POLY]]></title><description><![CDATA[If Redbull gives you wings what does Webull give you?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/webull-australia-unveils-ooh-campaign-with-poly/</link><pubDate>Wed, 06 May 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/webull-australia-unveils-ooh-campaign-with-poly/</guid></item><item><title><![CDATA[Steve Carrell, Lionel Messi, David Beckham &amp; Thierry Henry Unite With Fans For Lay&rsquo;s &lsquo;Epic Watch Party&rsquo;]]></title><description><![CDATA[It's still yet unclear if Messi could communicate with the fans however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/steve-carrell-lionel-messi-david-beckham-amp-thierry-henry-unite-with-fans-for-layrsquos-lsquoepic-watch-partyrsquo/</link><pubDate>Wed, 06 May 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/steve-carrell-lionel-messi-david-beckham-amp-thierry-henry-unite-with-fans-for-layrsquos-lsquoepic-watch-partyrsquo/</guid></item><item><title><![CDATA[Adobe Has Built A Brain For Your Brand]]></title><description><![CDATA[Brand Intelligence is Adobe&rsquo;s most ambitious content governance play yet, and after sitting down with the product lead at Adobe Summit, I think it&rsquo;s worth paying attention to. There&rsquo;s a problem sitting quietly at the centre of most large marketing operations. It&rsquo;s not a shortage of content ideas, or even production capacity. It&rsquo;s the review [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-has-built-a-brain-for-your-brand/</link><pubDate>Wed, 06 May 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-has-built-a-brain-for-your-brand/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: Julie DÃ©jean On How Brands Have To â€˜Work Harderâ€™ To Earn Attention]]></title><description><![CDATA[The doom scroll may be undefeated, but that won't stop the likes of D&eacute;jean from competing against it for attention.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-julie-djean-on-how-brands-have-to-work-harder-to-earn-attention/</link><pubDate>Wed, 06 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-julie-djean-on-how-brands-have-to-work-harder-to-earn-attention/</guid></item><item><title><![CDATA[Aussie-Built Media Platform Rubii Announces JOY, Thinkerbell &amp; More As Partners]]></title><description><![CDATA[As exciting as Rubii is, fans of the Kaiser Chief's 2007 hit will be disappointed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aussie-built-media-platform-rubii-announces-joy-thinkerbell-amp-more-as-partners/</link><pubDate>Wed, 06 May 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aussie-built-media-platform-rubii-announces-joy-thinkerbell-amp-more-as-partners/</guid></item><item><title><![CDATA[Dare Iced Coffee Revamps Packaging To â€˜Future Proof An Aussie Iconâ€™]]></title><description><![CDATA[Think we only write about one of the 4Ps? Think again.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dare-iced-coffee-revamps-packaging-to-future-proof-an-aussie-icon/</link><pubDate>Wed, 06 May 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dare-iced-coffee-revamps-packaging-to-future-proof-an-aussie-icon/</guid></item><item><title><![CDATA[LA Lakers, Portland Trailblazers &amp; NZ All Blacks Set To Grace Brisbane For Sports Marketing Summit]]></title><description><![CDATA[For our sports fanatics, this lineup ought to get you excited!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/la-lakers-portland-trailblazers-amp-nz-all-blacks-set-to-grace-brisbane-for-sports-marketing-summit/</link><pubDate>Wed, 06 May 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/la-lakers-portland-trailblazers-amp-nz-all-blacks-set-to-grace-brisbane-for-sports-marketing-summit/</guid></item><item><title><![CDATA[America First, Unless Itâ€™s Big Tech: Why Australiaâ€™s Policy Hit A Nerve]]></title><description><![CDATA[The news bargaining incentive touched all the right buttons at the White House. And not in a Monica Lewinsky way, fortunately.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/america-first-unless-its-big-tech-why-australias-policy-hit-a-nerve/</link><pubDate>Wed, 06 May 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/america-first-unless-its-big-tech-why-australias-policy-hit-a-nerve/</guid></item><item><title><![CDATA[&lsquo;A New Era&rsquo;: Yakusan Grows Leadership Team With Kristie Turner &amp; Sarah Vierod]]></title><description><![CDATA[Independent experiential agency Yakusan has expanded its leadership team with Kristie Turner joining as client service director and Sarah Vierod as people, culture &amp; planning director. The agency said it comes at a time where they have built &ldquo;strong momentum&rdquo; over the past six months, due to increased demand for projects. During this period, the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoa-new-erarsquo-yakusan-grows-leadership-team-with-kristie-turner-amp-sarah-vierod/</link><pubDate>Wed, 06 May 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoa-new-erarsquo-yakusan-grows-leadership-team-with-kristie-turner-amp-sarah-vierod/</guid></item><item><title><![CDATA[James Murdoch Reportedly Bids $415M For â€˜Mostâ€™ Of Vox Media]]></title><description><![CDATA[Is James to follow in his father's footsteps? In acquiring media businesses, of course, not acquiring wives.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/james-murdoch-reportedly-bids-415m-for-most-of-vox-media/</link><pubDate>Wed, 06 May 2026 01:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/james-murdoch-reportedly-bids-415m-for-most-of-vox-media/</guid></item><item><title><![CDATA[Video Jumps To 29% Of Ad Investment As â€˜Cautiousâ€™ Economy Forces Faster Planning]]></title><description><![CDATA[Video advertising has surged to 29 per cent of total online ad investment as marketers continue to navigate what industry leaders are describing as a more cautious and compressed planning environment. Announced this morning at the IAB Australia Video State of the Nation Summit in Sydney, the latest report shows video spend climbed 19.8 per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/video-jumps-to-29-of-ad-investment-as-cautious-economy-forces-faster-planning/</link><pubDate>Wed, 06 May 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/video-jumps-to-29-of-ad-investment-as-cautious-economy-forces-faster-planning/</guid></item><item><title><![CDATA[Bettyâ€™s Burgers Hands Creative Account To Free.studio Following Recent Project Work]]></title><description><![CDATA[Free.studio just can't get enough of the free burgers!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bettys-burgers-hands-creative-account-to-freestudio-following-recent-project-work/</link><pubDate>Wed, 06 May 2026 01:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bettys-burgers-hands-creative-account-to-freestudio-following-recent-project-work/</guid></item><item><title><![CDATA[Fleur Marks Joins Chloe Hooper On The Limitless Equation Podcast]]></title><description><![CDATA[Want some wise words in your ears on your way home this afternoon. Hooper has you covered.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fleur-marks-joins-chloe-hooper-on-the-limitless-equation-podcast/</link><pubDate>Wed, 06 May 2026 01:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fleur-marks-joins-chloe-hooper-on-the-limitless-equation-podcast/</guid></item><item><title><![CDATA[Keep Talking. Keep Doing.]]></title><description><![CDATA[In this latest instalment of the Keep Talking series, CommBank&rsquo;s Pat Crowley talks about the importance of continuing to do, not simply continuing to talk. Many people in our industry are aware of the difficult circumstances my family has been navigating. Our sons, Levi and Fletch, are each fighting very different battles, Levi with a [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/keep-talking-keep-doing/</link><pubDate>Wed, 06 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/keep-talking-keep-doing/</guid></item><item><title><![CDATA[â€˜Pitching Isnâ€™t Sexyâ€™: Agenciesâ€™ Pitching Satisfaction Improves But Pernicious Poor Practice Persists In Areas]]></title><description><![CDATA[Overall agency satisfaction with client pitch processes has improved, according to TrinityP3&rsquo;s latest State of the Pitch report, though there are some poor practices persist.&nbsp; The new report, which studied 54 pitches across 24 different categories of advertiser and a variety of geographies, found satisfaction increased to 3.22 out of 5, higher than both 2025 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pitching-isnt-sexy-agencies-pitching-satisfaction-improves-but-pernicious-poor-practice-persists-in-areas/</link><pubDate>Wed, 06 May 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pitching-isnt-sexy-agencies-pitching-satisfaction-improves-but-pernicious-poor-practice-persists-in-areas/</guid></item><item><title><![CDATA[TV Ratings (4/5/2026): The Floor Dominates Monday Night In A Clean Sweep Of Game Show Rivals]]></title><description><![CDATA[The gameshows ruled again last night. And it does lead us to think that they can't be that hard, surely?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-452026-the-floor-dominates-monday-night-in-a-clean-sweep-of-game-show-rivals/</link><pubDate>Tue, 05 May 2026 04:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-452026-the-floor-dominates-monday-night-in-a-clean-sweep-of-game-show-rivals/</guid></item><item><title><![CDATA[Enthral Goes Earned-First With Client Wins &amp; Senior Hires]]></title><description><![CDATA[7 Eleven rave proves snacks and strategy now share the same space]]></description><link>https://www.newslocker.com/en-au/profession/advertising/enthral-goes-earned-first-with-client-wins-amp-senior-hires/</link><pubDate>Tue, 05 May 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/enthral-goes-earned-first-with-client-wins-amp-senior-hires/</guid></item><item><title><![CDATA[ADIA Launches Independent Review Of Privacy Code As AI Advancements Pose â€˜New Risksâ€™]]></title><description><![CDATA[The Australian Data and Insights Association (ADIA) has launched an independent review of its Privacy (Market and Social Research) Code, led by former Tasmanian senator, The Hon. Terry Aulich. The primary aim of the review is to update the code in response to technological advancements and the rapid adoption of artificial intelligence (AI). As Australia&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adia-launches-independent-review-of-privacy-code-as-ai-advancements-pose-new-risks/</link><pubDate>Tue, 05 May 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adia-launches-independent-review-of-privacy-code-as-ai-advancements-pose-new-risks/</guid></item><item><title><![CDATA[Tom Fitzgerald Joins Solstice Media As National Marketing Manager]]></title><description><![CDATA[Fitzgerald joins Solstice Media. Though reckons he'll struggle to break into its leading trivia team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tom-fitzgerald-joins-solstice-media-as-national-marketing-manager/</link><pubDate>Tue, 05 May 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tom-fitzgerald-joins-solstice-media-as-national-marketing-manager/</guid></item><item><title><![CDATA[MA Financial Launches First Major Brand Campaign Via Houston &amp; Nibble Edge]]></title><description><![CDATA[Asset management firm gets new campaign. Which we're sure is really exciting if you know what an asset manager does.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ma-financial-launches-first-major-brand-campaign-via-houston-amp-nibble-edge/</link><pubDate>Tue, 05 May 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ma-financial-launches-first-major-brand-campaign-via-houston-amp-nibble-edge/</guid></item><item><title><![CDATA[MFA Launches NGEN Management Training Initiative]]></title><description><![CDATA[The MFA offers advice on being a manager. And we've heard it extends beyond postponing 1-1s for months on end.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mfa-launches-ngen-management-training-initiative/</link><pubDate>Tue, 05 May 2026 03:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mfa-launches-ngen-management-training-initiative/</guid></item><item><title><![CDATA[Ryvalmedia Appoints WPP Mediaâ€™s Kenny Stewart As National MD]]></title><description><![CDATA[Kenny Stewart joins Ryvalmedia to strengthen the agency's floundering indoor cricket team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-appoints-wpp-medias-kenny-stewart-as-national-md/</link><pubDate>Tue, 05 May 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-appoints-wpp-medias-kenny-stewart-as-national-md/</guid></item><item><title><![CDATA[Ryvalmedia Appoints Kenny Stewart As National MD]]></title><description><![CDATA[Kenny Stewart joins Ryvalmedia to strengthen the agency's floundering indoor cricket team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-appoints-kenny-stewart-as-national-md/</link><pubDate>Tue, 05 May 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ryvalmedia-appoints-kenny-stewart-as-national-md/</guid></item><item><title><![CDATA[&lsquo;Back-breaking Work&rsquo;: Behind The Scenes Of Florist Brand Roses Only &amp; Why Its Marketing Is In-house]]></title><description><![CDATA[Roses are red, Violets are blue. We think this story's interesting and hope you do too!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoback-breaking-workrsquo-behind-the-scenes-of-florist-brand-roses-only-amp-why-its-marketing-is-in-house/</link><pubDate>Tue, 05 May 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoback-breaking-workrsquo-behind-the-scenes-of-florist-brand-roses-only-amp-why-its-marketing-is-in-house/</guid></item><item><title><![CDATA[â€˜Back-breaking Workâ€™: Behind The Scenes Of Florist Brand Roses Only And Why They Do Marketing In-house]]></title><description><![CDATA[Roses are red, Violets are blue. We think this story's interesting and hope you do too!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/back-breaking-work-behind-the-scenes-of-florist-brand-roses-only-and-why-they-do-marketing-in-house/</link><pubDate>Tue, 05 May 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/back-breaking-work-behind-the-scenes-of-florist-brand-roses-only-and-why-they-do-marketing-in-house/</guid></item><item><title><![CDATA[Fast 10: Havas Media CEO Kate O&rsquo;Ryan-Roeder Is Powered By Curiosity &amp; Constant Learning]]></title><description><![CDATA[O'Ryan-Roeder is powered by these very worthy substances. We're powered by something slightly more underhand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-havas-media-ceo-kate-orsquoryan-roeder-is-powered-by-curiosity-amp-constant-learning/</link><pubDate>Tue, 05 May 2026 03:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-havas-media-ceo-kate-orsquoryan-roeder-is-powered-by-curiosity-amp-constant-learning/</guid></item><item><title><![CDATA[Bondi Series FLEX Launches On Nine With â€˜Casting Callâ€™ For Brands]]></title><description><![CDATA[Ahhh Bondi, where abs are apparently your new CV.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bondi-series-flex-launches-on-nine-with-casting-call-for-brands/</link><pubDate>Tue, 05 May 2026 02:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bondi-series-flex-launches-on-nine-with-casting-call-for-brands/</guid></item><item><title><![CDATA[&lsquo;Brands Need Environments That Deliver Attention &amp; Trust&rsquo;: Nine Renews Partnership With Teads]]></title><description><![CDATA[Teads, the omnichannel outcomes platform has renewed its partnership with Nine for an additional three years. The extended agreement strengthens Teads&rsquo; commitment to providing advertisers with premium, brand-safe, and high-engagement opportunities across Australia&rsquo;s most influential media ecosystem. As part of the extension, Teads&rsquo; formats will continue to appear across Nine content, helping brands drive higher [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquobrands-need-environments-that-deliver-attention-amp-trustrsquo-nine-renews-partnership-with-teads/</link><pubDate>Tue, 05 May 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquobrands-need-environments-that-deliver-attention-amp-trustrsquo-nine-renews-partnership-with-teads/</guid></item><item><title><![CDATA[â€˜Social OOHâ€™ Scale Up ON THE HOUSE Raises $1.7M, Expands Network]]></title><description><![CDATA[Is this proof the best ideas sometimes come from the bathroom?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-ooh-scale-up-on-the-house-raises-17m-expands-network/</link><pubDate>Tue, 05 May 2026 02:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-ooh-scale-up-on-the-house-raises-17m-expands-network/</guid></item><item><title><![CDATA[â€˜A Powerful Time For Brandsâ€™: Devil Wears Prada 2 Delivers $13M Box Office Blitz]]></title><description><![CDATA[The Devil Wears Prada 2 has delivered a huge reminder to advertisers that cinema remains one of the biggest channels in the market delivering mass-reach and high-attention. Opening across Australia last week, the film stormed to a $13.1 million debut, marking the biggest opening weekend at the local box office in the past 12 months [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-powerful-time-for-brands-devil-wears-prada-2-delivers-13m-box-office-blitz/</link><pubDate>Tue, 05 May 2026 02:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-powerful-time-for-brands-devil-wears-prada-2-delivers-13m-box-office-blitz/</guid></item><item><title><![CDATA[NOVA Unleashes Video Series With Comedian Nikki Osborne]]></title><description><![CDATA[Crickey! Paul Hogan's had one helluva hair transplant.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-unleashes-video-series-with-comedian-nikki-osborne/</link><pubDate>Tue, 05 May 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-unleashes-video-series-with-comedian-nikki-osborne/</guid></item><item><title><![CDATA[NOVA Unleash Its First Ever Video Series With Comedian Nikki Osborne]]></title><description><![CDATA[Crickey! Is that the female reincarnation of Crocodile Dundee?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-unleash-its-first-ever-video-series-with-comedian-nikki-osborne/</link><pubDate>Tue, 05 May 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-unleash-its-first-ever-video-series-with-comedian-nikki-osborne/</guid></item><item><title><![CDATA[Youâ€™ve Been Targeting People, When You Shouldâ€™ve Been Understanding Them]]></title><description><![CDATA[In this op-ed, Kevin Wong, Co-Founder and CTPO of Symphonics AI, argues that advertising is entering a fundamental reset, one that replaces surveillance-led identity tracking with signal-driven understanding. For decades, the industry has relied on knowing who a person is by following them across the web. But as Wong outlines, the next era won&rsquo;t be [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youve-been-targeting-people-when-you-shouldve-been-understanding-them/</link><pubDate>Tue, 05 May 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youve-been-targeting-people-when-you-shouldve-been-understanding-them/</guid></item><item><title><![CDATA[Coles 360 Appoints Dave Moline, Michael Savio To Boost&nbsp;Data &amp; Advertising]]></title><description><![CDATA[The retail media arm of Coles Group, Coles 360 has appointed Dave Moline as head of ad product and Michael Savio as head of data intelligence and measurement. Moline joins from Roundel, Target&rsquo;s retail media network in the United States, where he was responsible for leading commercial product and on-platform strategy.&nbsp; He brings experience across [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coles-360-appoints-dave-moline-michael-savio-to-boostnbspdata-amp-advertising/</link><pubDate>Tue, 05 May 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coles-360-appoints-dave-moline-michael-savio-to-boostnbspdata-amp-advertising/</guid></item><item><title><![CDATA[MasterChefâ€™s Season 18 Campaign Helped The Show Increase Launch Viewers By 7%]]></title><description><![CDATA[Is Paramount's marketing team cooking?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/masterchefs-season-18-campaign-helped-the-show-increase-launch-viewers-by-7/</link><pubDate>Tue, 05 May 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/masterchefs-season-18-campaign-helped-the-show-increase-launch-viewers-by-7/</guid></item><item><title><![CDATA[Mad Reality Check: How Much Is That Agency In The Window?]]></title><description><![CDATA[In the latest Mad Reality Check column, Mark Leone, a partner at MadClarity, wonders why certain things are allowed to stand in media that other industries would never even countenance.&nbsp; At times, I feel like I&rsquo;m picking on procurement and commercial teams. They have been the inspiration for many of my articles. In most cases, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-how-much-is-that-agency-in-the-window/</link><pubDate>Tue, 05 May 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mad-reality-check-how-much-is-that-agency-in-the-window/</guid></item><item><title><![CDATA[â€˜This Isnâ€™t Training For Trainingâ€™s Sakeâ€™: Omnicom Oceania Inks MiniMBA Partnership]]></title><description><![CDATA[The potty-mouthed professor inks this deal with Omnicom Oceania.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/this-isnt-training-for-trainings-sake-omnicom-oceania-inks-minimba-partnership/</link><pubDate>Tue, 05 May 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/this-isnt-training-for-trainings-sake-omnicom-oceania-inks-minimba-partnership/</guid></item><item><title><![CDATA[Publicis Production ANZ Appoints Ogilvy APACâ€™s Marie Skanderup As Client Partner]]></title><description><![CDATA[Publicis Groupe ANZ has appointed of Marie Skanderup as client partner for Publicis Production ANZ. Publicis said it further strengthens the business&rsquo;s leadership as clients look to more agile, connected and technology&#8209;enabled production models. Skanderup joins Publicis from Ogilvy, where she most recently held dual roles as APAC transformation director across the agency&rsquo;s social business [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/publicis-production-anz-appoints-ogilvy-apacs-marie-skanderup-as-client-partner/</link><pubDate>Tue, 05 May 2026 00:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/publicis-production-anz-appoints-ogilvy-apacs-marie-skanderup-as-client-partner/</guid></item><item><title><![CDATA[Melbourne Press Club, The Herald Sun &amp; Western Bulldogs Honour Sam Landsberger With Fellowship]]></title><description><![CDATA[The Herald Sun has joined forces with the Melbourne Press Club and the Western Bulldogs Football Club, to launch the Sam Landsberger Sport Journalism Fellowship to honour the legacy of the award-winning sports journalist who died in 2024 aged 35. The Fellowship offers western suburbs school leavers or university graduates an opportunity to immerse themselves [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-press-club-the-herald-sun-amp-western-bulldogs-honour-sam-landsberger-with-fellowship/</link><pubDate>Mon, 04 May 2026 06:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-press-club-the-herald-sun-amp-western-bulldogs-honour-sam-landsberger-with-fellowship/</guid></item><item><title><![CDATA[&lsquo;Swimming In Pools Of Cereal&rsquo;: Breakfast Radio Hosts Ben &amp; Liam Get Messy In &lsquo;Cheeky&rsquo; Campaign Via ARN]]></title><description><![CDATA[Swimming in cereal sounds fun, not sure how we feel about baked beans though...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoswimming-in-pools-of-cerealrsquo-breakfast-radio-hosts-ben-amp-liam-get-messy-in-lsquocheekyrsquo-campaign-via-arn/</link><pubDate>Mon, 04 May 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoswimming-in-pools-of-cerealrsquo-breakfast-radio-hosts-ben-amp-liam-get-messy-in-lsquocheekyrsquo-campaign-via-arn/</guid></item><item><title><![CDATA[&lsquo;Swimming In Pools Of Cereal&rsquo;: Breakfast Radio Hosts Ben &amp; Liam Get Messy In &lsquo;Cheeky&rsquo; Campaign]]></title><description><![CDATA[Swimming in cereal sounds fun, not sure about baked beans though...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoswimming-in-pools-of-cerealrsquo-breakfast-radio-hosts-ben-amp-liam-get-messy-in-lsquocheekyrsquo-campaign/</link><pubDate>Mon, 04 May 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoswimming-in-pools-of-cerealrsquo-breakfast-radio-hosts-ben-amp-liam-get-messy-in-lsquocheekyrsquo-campaign/</guid></item><item><title><![CDATA[â€˜A Strong Fitâ€™: Furniture Brand Cozey Launches In Australia Via Agent99]]></title><description><![CDATA[Want a Canadian sofa to go with your Canadia tuxedo? Want no longer.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-strong-fit-furniture-brand-cozey-launches-in-australia-via-agent99/</link><pubDate>Mon, 04 May 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-strong-fit-furniture-brand-cozey-launches-in-australia-via-agent99/</guid></item><item><title><![CDATA[You Could Win Big At The Big Quiz Show In Cairns!]]></title><description><![CDATA[You could win big in Cairns! Though there's also ample chance for embarrassment in front of colleagues, too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/you-could-win-big-at-the-big-quiz-show-in-cairns/</link><pubDate>Mon, 04 May 2026 04:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/you-could-win-big-at-the-big-quiz-show-in-cairns/</guid></item><item><title><![CDATA[The Big Quiz Show Returns To Cairns Crocodiles And You Could Win Big]]></title><description><![CDATA[The only session where you might win big (or embarrass yourself).]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-big-quiz-show-returns-to-cairns-crocodiles-and-you-could-win-big/</link><pubDate>Mon, 04 May 2026 04:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-big-quiz-show-returns-to-cairns-crocodiles-and-you-could-win-big/</guid></item><item><title><![CDATA[Nova Adds Clint Stanawayâ€™s Name To Melbourne Breakfast Show]]></title><description><![CDATA[NOVA Entertainment has revealed Nova 100&rsquo;s long-time Breakfast co-host and newsreader Clint Stanaway is now formally recognised in the show&rsquo;s name, with Jase, Lauren &amp; Clint officially launching on air this morning. Stanaway has been an integral part of the Melbourne Breakfast show for several years, alongside co-hosts Jase Hawkins and Lauren Phillips, but was [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nova-adds-clint-stanaways-name-to-melbourne-breakfast-show/</link><pubDate>Mon, 04 May 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nova-adds-clint-stanaways-name-to-melbourne-breakfast-show/</guid></item><item><title><![CDATA[Which Brands Finished First At The Aussie F1 Grand Prix?]]></title><description><![CDATA[Yes, it's the true meaning of sport: brand exposure.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/which-brands-finished-first-at-the-aussie-f1-grand-prix/</link><pubDate>Mon, 04 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/which-brands-finished-first-at-the-aussie-f1-grand-prix/</guid></item><item><title><![CDATA[Which Brands Finished 1st At The Aussie F1 Grand Prix?]]></title><description><![CDATA[Didn't get down to Melbourne to watch a couple cars race round a track? Well here's your chance to see what brands capitalised.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/which-brands-finished-1st-at-the-aussie-f1-grand-prix/</link><pubDate>Mon, 04 May 2026 04:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/which-brands-finished-1st-at-the-aussie-f1-grand-prix/</guid></item><item><title><![CDATA[Melbourne Royal Show Hires RCJ As Media Agency Partner]]></title><description><![CDATA[Melbourne Royal has appointed RCJ as its media agency partner ahead of the 2026 Melbourne Royal Show. As one of Victoria&rsquo;s most iconic and enduring events, the Melbourne Royal Show will return to Melbourne Showgrounds from 24 September to 4 October 2026, delivering eleven days of agriculture, entertainment, food and family experiences. The appointment comes [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-royal-show-hires-rcj-as-media-agency-partner/</link><pubDate>Mon, 04 May 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-royal-show-hires-rcj-as-media-agency-partner/</guid></item><item><title><![CDATA[Googleâ€™s Suzana Ristevski Reveals How To Market The Ubiquitous]]></title><description><![CDATA[Ristevski tells all about Google's marketing. Though couldn't explain all the ads we get for back pain services.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/googles-suzana-ristevski-reveals-how-to-market-the-ubiquitous/</link><pubDate>Mon, 04 May 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/googles-suzana-ristevski-reveals-how-to-market-the-ubiquitous/</guid></item><item><title><![CDATA[Weekend Ratings (1-3/05/2026): Game Shows Outperform Sport]]></title><description><![CDATA[Sydney Swans might be on top of the AFL ladder, but the team is not good enough to grace the top of the weekend ratings.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-1-3052026-game-shows-outperform-sport/</link><pubDate>Mon, 04 May 2026 04:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weekend-ratings-1-3052026-game-shows-outperform-sport/</guid></item><item><title><![CDATA[Woodstock Bourbon Releases Song By Country â€˜Starâ€™ Bobby Doggins Via Kerfuffle]]></title><description><![CDATA[Tune in tomorrow for B&amp;T's exclusive taste test of said bourbon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/woodstock-bourbon-releases-song-by-country-star-bobby-doggins-via-kerfuffle/</link><pubDate>Mon, 04 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/woodstock-bourbon-releases-song-by-country-star-bobby-doggins-via-kerfuffle/</guid></item><item><title><![CDATA[Woodstock Bourbon Releases Song By Country â€˜Starâ€™ Bobby Doggins]]></title><description><![CDATA[Woodstock Bourbon &amp; Cola has signed a deal with country music star Bobby Doggins* and released a track called &lsquo;The Wood Life&rsquo; on Spotify in a new campaign via Kerfuffle and The Sweetshop. The campaign is anchored by Doggins&rsquo; debut release and music video that captures Woodstock&rsquo;s unmistakable spirit: good times, no pretence and nothing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/woodstock-bourbon-releases-song-by-country-star-bobby-doggins/</link><pubDate>Mon, 04 May 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/woodstock-bourbon-releases-song-by-country-star-bobby-doggins/</guid></item><item><title><![CDATA[â€˜Exactly What We Neededâ€™: Salter Brothers Hospitality Launches Digital Platform Via Nightjar]]></title><description><![CDATA[Digital product studio, Nightjar, has partnered with Australian luxury hospitality group Salter Brothers Hospitality (SBH), to launch a digital platform that brings the group&rsquo;s portfolio under one destination. The digital platform, Worlds Apart, spans four distinct brands &ndash; the new Ardour Hotels &amp; Estates brand, Bannisters Hotels, Spicers Retreats, and a collection of Independent Retreat [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/exactly-what-we-needed-salter-brothers-hospitality-launches-digital-platform-via-nightjar/</link><pubDate>Mon, 04 May 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/exactly-what-we-needed-salter-brothers-hospitality-launches-digital-platform-via-nightjar/</guid></item><item><title><![CDATA[OpenAI Enables Advertisers To Track &amp; Target Free Users]]></title><description><![CDATA[OpenAI has updated its privacy policy and will enable advertisers to target free users of ChatGPT. Late last week, the company informed users that it would begin targeting free users with ads and services by switching on cookies as default. &ldquo;We&rsquo;ll now use cookies to promote OpenAI products and services on other websites,&rdquo; OpenAI said [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/openai-enables-advertisers-to-track-amp-target-free-users/</link><pubDate>Mon, 04 May 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/openai-enables-advertisers-to-track-amp-target-free-users/</guid></item><item><title><![CDATA[Teneo Appoints Ben Wilson To Lead Strategy &amp; Comms In Australia]]></title><description><![CDATA[Global CEO advisory firm Teneo has appointed Ben Wilson as head of Australia for its strategy &amp; communications division, growing its senior leadership team in the local market. Teneo is heavily in the marketing and advertising industry primarily through its advanced Conversational AI platform, which enables brands to deliver personalised customer experiences, automate engagement, and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/teneo-appoints-ben-wilson-to-lead-strategy-amp-comms-in-australia/</link><pubDate>Mon, 04 May 2026 03:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/teneo-appoints-ben-wilson-to-lead-strategy-amp-comms-in-australia/</guid></item><item><title><![CDATA[Jaywing Reveals Coles &amp; Woolies Mount AI Search Fight Back Against Amazon]]></title><description><![CDATA[Coles and Woolies take to the ChatGPT battlefield to fight Amazon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jaywing-reveals-coles-amp-woolies-mount-ai-search-fight-back-against-amazon/</link><pubDate>Mon, 04 May 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jaywing-reveals-coles-amp-woolies-mount-ai-search-fight-back-against-amazon/</guid></item><item><title><![CDATA[Coles &amp; Woolies Mount AI Search Fight Back Against Amazon]]></title><description><![CDATA[Coles and Woolies don't care for disruption. And Amazon appears to be exception.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coles-amp-woolies-mount-ai-search-fight-back-against-amazon/</link><pubDate>Mon, 04 May 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coles-amp-woolies-mount-ai-search-fight-back-against-amazon/</guid></item><item><title><![CDATA[TV Broadcasters â€˜Warmly Welcomeâ€™ Govt Extension Of No Commercial Broadcasting Tax For 2 Years]]></title><description><![CDATA[TV broadcasters are welcoming the Albanese Government&rsquo;s decision to extend the suspension of the Commercial Broadcasting Tax for another two years, saying it will &ldquo;provide certainty for commercial television broadcasters&rdquo;. Seven Network, Network 10, Nine Network and Free TV Australia have all shared positive reactions to B&amp;T in response to the extension. Free TV, which [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-broadcasters-warmly-welcome-govt-extension-of-no-commercial-broadcasting-tax-for-2-years/</link><pubDate>Mon, 04 May 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-broadcasters-warmly-welcome-govt-extension-of-no-commercial-broadcasting-tax-for-2-years/</guid></item><item><title><![CDATA[TV Broadcasters â€˜Warmly Welcomeâ€™ 2-Year Commercial Broadcasting Tax Supension]]></title><description><![CDATA[For what it's worth, if Albo wants, he's more than welcome to press pause on our taxes for this year too.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-broadcasters-warmly-welcome-2-year-commercial-broadcasting-tax-supension/</link><pubDate>Mon, 04 May 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-broadcasters-warmly-welcome-2-year-commercial-broadcasting-tax-supension/</guid></item><item><title><![CDATA[Suncorp Highlight Queensland&rsquo;s Volatile Weather In &lsquo;Resilience Never Rests&rsquo; Via Leo &amp; OMD]]></title><description><![CDATA[Volatile could also be argued as a word to describe QLDers who drunk Bundaberg Rum.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/suncorp-highlight-queenslandrsquos-volatile-weather-in-lsquoresilience-never-restsrsquo-via-leo-amp-omd/</link><pubDate>Mon, 04 May 2026 02:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/suncorp-highlight-queenslandrsquos-volatile-weather-in-lsquoresilience-never-restsrsquo-via-leo-amp-omd/</guid></item><item><title><![CDATA[Southern Cross Media Chair Heith Mackay-Cruise Steps Down]]></title><description><![CDATA[Seven are no longer in Cruise control.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/southern-cross-media-chair-heith-mackay-cruise-steps-down/</link><pubDate>Mon, 04 May 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/southern-cross-media-chair-heith-mackay-cruise-steps-down/</guid></item><item><title><![CDATA[Heith Mackay-Cruiseâ€™s Short Reign Comes To An End As Southern Cross Media Chair]]></title><description><![CDATA[Seven are no longer in Cruise control.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heith-mackay-cruises-short-reign-comes-to-an-end-as-southern-cross-media-chair/</link><pubDate>Mon, 04 May 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heith-mackay-cruises-short-reign-comes-to-an-end-as-southern-cross-media-chair/</guid></item><item><title><![CDATA[Honda Prelude Returns With New Campaign Via Special]]></title><description><![CDATA[Honda reckons 90s kids had posters of the Prelude on their walls. We're not convinced.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/honda-prelude-returns-with-new-campaign-via-special/</link><pubDate>Mon, 04 May 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/honda-prelude-returns-with-new-campaign-via-special/</guid></item><item><title><![CDATA[Honda Explains The Dream Is Back In Prelude Launch Campaign Via Special]]></title><description><![CDATA[If your dream is to own a Japanese car. Than your dream is in fact back.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/honda-explains-the-dream-is-back-in-prelude-launch-campaign-via-special/</link><pubDate>Mon, 04 May 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/honda-explains-the-dream-is-back-in-prelude-launch-campaign-via-special/</guid></item><item><title><![CDATA[Alt/Shift/ Wins El Jannah Social Media Brief]]></title><description><![CDATA[Independent national earned and social creative agency alt/shift/ has been appointed by El Jannah, Lebanese-Australian restaurant group, to lead its social media account. Alt/shift/ will manage El Jannah&rsquo;s organic social channels across TikTok, Instagram, Facebook and YouTube, responsible for content strategy, creation and community management. The agency will develop always-on content, recurring series and reactive [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/altshift-wins-el-jannah-social-media-brief/</link><pubDate>Mon, 04 May 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/altshift-wins-el-jannah-social-media-brief/</guid></item><item><title><![CDATA[â€˜Incredibly Proudâ€™: Media Agency AdUnion Hits 10-Year Anniversary]]></title><description><![CDATA[Independent full-service media agency, AdUnion has reached 10 years in businesses, with its co-founders describing it as &ldquo;a milestone we&rsquo;re incredibly proud of&rdquo;. The agency, founded in 2016 by advertising executives Robert Ong and Adam Shalagin&nbsp;also shared its revenue has tripled since 2023. Its client roster has included Samsung and challenger brands like More and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/incredibly-proud-media-agency-adunion-hits-10-year-anniversary/</link><pubDate>Mon, 04 May 2026 01:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/incredibly-proud-media-agency-adunion-hits-10-year-anniversary/</guid></item><item><title><![CDATA[Budget Direct Opens A Portal To The Future In New Campaign Via 303]]></title><description><![CDATA[A time-bending portal appearing in suburban Australia provides a glimpse into the future of insurance, in the latest instalment of Budget Direct&rsquo;s hugely successful Insurance Solved campaign series. Developed by Budget Direct&rsquo;s long-standing brand partner 303, &lsquo;Portal&rsquo; is a visually-driven piece that focuses on a man returning from the future who is still paying too [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/budget-direct-opens-a-portal-to-the-future-in-new-campaign-via-303/</link><pubDate>Mon, 04 May 2026 01:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/budget-direct-opens-a-portal-to-the-future-in-new-campaign-via-303/</guid></item><item><title><![CDATA[Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds]]></title><description><![CDATA[An Australian-led survey involving 112 senior marketing leaders has highlighted that just 5 per cent are confident their team knows why customers choose their brand, or walk away. The findings come from The Behavioural Blind Spot, a 2026 white paper based on&nbsp;Melbourne AI-powered marketing platform, Flowing Bee&rsquo;s original research conducted in December 2025. Forty-five per [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/just-5-of-marketing-leaders-know-why-customers-choose-their-brand-study-finds/</link><pubDate>Mon, 04 May 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/just-5-of-marketing-leaders-know-why-customers-choose-their-brand-study-finds/</guid></item><item><title><![CDATA[Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand]]></title><description><![CDATA[That said, at least they're choosing your brand.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/just-5-of-marketing-leaders-know-why-customers-choose-their-brand/</link><pubDate>Mon, 04 May 2026 01:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/just-5-of-marketing-leaders-know-why-customers-choose-their-brand/</guid></item><item><title><![CDATA[ACAM Unlocks AI Action For Australiaâ€™s Not-for-profit Sector]]></title><description><![CDATA[The Australian Centre for AI in Marketing (ACAM) is launching &lsquo;Unlocking the Power of AI for Good&rsquo;, as artificial intelligence reshapes the social impact sector at a time when capability, governance and clarity is lacking. Supported by IBM, the inspiration series is designed to assist not-for-profit organisations translate AI into outcomes and support those who [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acam-unlocks-ai-action-for-australias-not-for-profit-sector/</link><pubDate>Mon, 04 May 2026 01:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acam-unlocks-ai-action-for-australias-not-for-profit-sector/</guid></item><item><title><![CDATA[ThinkTank Global Series Returns To Sydney: Brought To You By Commission Factory]]></title><description><![CDATA[Awin&rsquo;s ThinkTank Global Series is returning to Sydney &ndash; and Commission Factory are bringing it home. ThinkTank is Awin&rsquo;s flagship global event series, connecting performance marketing leaders across markets worldwide. On 6 August 2026, Commission Factory, Awin&rsquo;s APAC network, hosts the Sydney edition at Shangri-La Sydney, bringing together brand marketers, advertisers, and performance marketing leaders [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinktank-global-series-returns-to-sydney-brought-to-you-by-commission-factory/</link><pubDate>Mon, 04 May 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinktank-global-series-returns-to-sydney-brought-to-you-by-commission-factory/</guid></item><item><title><![CDATA[Social Overtakes Search As Advertising Market Down In March â€” SMI Figures]]></title><description><![CDATA[Social ad spend leapfrogs search in the latest SMI figures. Though we're sure Google will manage to keep the lights on.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-overtakes-search-as-advertising-market-down-in-march-smi-figures-2/</link><pubDate>Fri, 01 May 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-overtakes-search-as-advertising-market-down-in-march-smi-figures-2/</guid></item><item><title><![CDATA[Social Overtakes Search As Advertising Market Down In March SMI Figures]]></title><description><![CDATA[Social ad spend leapfrogs search in the latest SMI figures. Though we're sure Google will manage to keep the lights on.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-overtakes-search-as-advertising-market-down-in-march-smi-figures/</link><pubDate>Fri, 01 May 2026 04:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-overtakes-search-as-advertising-market-down-in-march-smi-figures/</guid></item><item><title><![CDATA[TV Ratings (30/4/2026): Womenâ€™s State Of Origin Edges AFL In Thursday Night Code Clash]]></title><description><![CDATA[The Women's Origin won the day yesterday. Though it wasn't the most thrilling encounter.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-3042026-womens-state-of-origin-edges-afl-in-thursday-night-code-clash/</link><pubDate>Fri, 01 May 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-3042026-womens-state-of-origin-edges-afl-in-thursday-night-code-clash/</guid></item><item><title><![CDATA[Heineken Names Serena Williams As Global Brand Ambassador]]></title><description><![CDATA[What could be more 2026 than cracking open a cold (alcohol free) one after a game of padel?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heineken-names-serena-williams-as-global-brand-ambassador/</link><pubDate>Fri, 01 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heineken-names-serena-williams-as-global-brand-ambassador/</guid></item><item><title><![CDATA[Heineken 0.0 Names Serena Williams As Global Brand Ambassador]]></title><description><![CDATA[What could be more 2026 than cracking open a cold (alcohol free) one after a game of padel?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heineken-00-names-serena-williams-as-global-brand-ambassador/</link><pubDate>Fri, 01 May 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heineken-00-names-serena-williams-as-global-brand-ambassador/</guid></item><item><title><![CDATA[â€˜Your Brain Will Resist Itâ€™: Mel Robbins Challenges Marketers To Overcome Fear Of AI]]></title><description><![CDATA[If Mel Robbins says so, you better do so!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/your-brain-will-resist-it-mel-robbins-challenges-marketers-to-overcome-fear-of-ai/</link><pubDate>Fri, 01 May 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/your-brain-will-resist-it-mel-robbins-challenges-marketers-to-overcome-fear-of-ai/</guid></item><item><title><![CDATA[The Devil Wears Prada 2: An Inflection Point For Brand Partnerships]]></title><description><![CDATA[The Devil Wears Prada 2: short on originality, long on brand partnerships. Which, reader, is what it's all about.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-devil-wears-prada-2-an-inflection-point-for-brand-partnerships-2/</link><pubDate>Fri, 01 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-devil-wears-prada-2-an-inflection-point-for-brand-partnerships-2/</guid></item><item><title><![CDATA[The Devil Wears Prada 2: An Inflection Point For Brand Partnerships?]]></title><description><![CDATA[The Devil Wears Prada 2, short on originality, long on brand partnerships. Which, reader, is what it's all about.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-devil-wears-prada-2-an-inflection-point-for-brand-partnerships/</link><pubDate>Fri, 01 May 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-devil-wears-prada-2-an-inflection-point-for-brand-partnerships/</guid></item><item><title><![CDATA[TikTok Trends: Bieberchella, Horror Films &amp; Air Pods Are So Hot Right Now!]]></title><description><![CDATA[Each month on B&amp;T, Fabulate&rsquo;s head of strategy and talent, Lucy Ronald, breaks down what&rsquo;s trending on TikTok &ndash; and more importantly, why it matters. I&rsquo;ve said it before and I&rsquo;ll say it again: TikTok trends are basically a live read on how everyone&rsquo;s feeling in real time. And this month? It&rsquo;s a mix of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tiktok-trends-bieberchella-horror-films-amp-air-pods-are-so-hot-right-now/</link><pubDate>Fri, 01 May 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tiktok-trends-bieberchella-horror-films-amp-air-pods-are-so-hot-right-now/</guid></item><item><title><![CDATA[PM, Premier &amp; Opposition Leader To Headline Future Western Sydney Summit]]></title><description><![CDATA[Western Sydney set to receive leading politicians. Here's hoping they don't come to blows.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/pm-premier-amp-opposition-leader-to-headline-future-western-sydney-summit/</link><pubDate>Fri, 01 May 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/pm-premier-amp-opposition-leader-to-headline-future-western-sydney-summit/</guid></item><item><title><![CDATA[IMAX &amp; HOYTS Expand Partnership To Rollout New Cinemas Across ANZ]]></title><description><![CDATA[These new screens mean you'll be able to see every bead of sweat on Vin Diesel's head in the upcoming Fast &amp; Furious 72.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/imax-amp-hoyts-expand-partnership-to-rollout-new-cinemas-across-anz/</link><pubDate>Fri, 01 May 2026 03:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/imax-amp-hoyts-expand-partnership-to-rollout-new-cinemas-across-anz/</guid></item><item><title><![CDATA[Chobani Partners With AIS To Fuel Athlete Performance]]></title><description><![CDATA[It's good news for athletes with a worrying lack of yoghurt brands as Chobhani slaps a logo on this sporting institute.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chobani-partners-with-ais-to-fuel-athlete-performance/</link><pubDate>Fri, 01 May 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chobani-partners-with-ais-to-fuel-athlete-performance/</guid></item><item><title><![CDATA[Revolut Partners With Hawthorn Football Club For â€˜Smarter Moneyâ€™ Campaign]]></title><description><![CDATA[Do you take your AFL with a side of personal finance? Step right this way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/revolut-partners-with-hawthorn-football-club-for-smarter-money-campaign/</link><pubDate>Fri, 01 May 2026 03:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/revolut-partners-with-hawthorn-football-club-for-smarter-money-campaign/</guid></item><item><title><![CDATA[Motorino &amp; Lime Team Up With Co-Branded Bikes, Offer Free Rides To Celebrate New Collection]]></title><description><![CDATA[Do you frequent Pocket? Do you attend a run club? Do you lack a personality? You'll love this.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/motorino-amp-lime-team-up-with-co-branded-bikes-offer-free-rides-to-celebrate-new-collection/</link><pubDate>Fri, 01 May 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/motorino-amp-lime-team-up-with-co-branded-bikes-offer-free-rides-to-celebrate-new-collection/</guid></item><item><title><![CDATA[The Budget Cut That Costs You A Decade]]></title><description><![CDATA[Want to know how you can turn an economic frown upside down? Look no further.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-budget-cut-that-costs-you-a-decade/</link><pubDate>Fri, 01 May 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-budget-cut-that-costs-you-a-decade/</guid></item><item><title><![CDATA[Nine Simplifies &amp; Streamlines TV News Operation With 20 Jobs To Go]]></title><description><![CDATA[Nine gives its TV newsroom a nip and a tuck. And sadly no body emerges with a flatter stomach or larger arse.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-simplifies-amp-streamlines-tv-news-operation-with-20-jobs-to-go/</link><pubDate>Fri, 01 May 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-simplifies-amp-streamlines-tv-news-operation-with-20-jobs-to-go/</guid></item><item><title><![CDATA[Nine Simplifies &amp; Streamlines News Operation With 20 Jobs To Be Axed]]></title><description><![CDATA[Nine is overhauling the production of its news and current affairs in a move that will see around 20 roles made redundant. The &lsquo;Future News&rsquo; project, which began around a year ago, will cut more than 120 legacy systems across Nine&rsquo;s national TV network into three bespoke cloud based systems; the video editing software Adobe [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-simplifies-amp-streamlines-news-operation-with-20-jobs-to-be-axed/</link><pubDate>Fri, 01 May 2026 02:59:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-simplifies-amp-streamlines-news-operation-with-20-jobs-to-be-axed/</guid></item><item><title><![CDATA[B&amp;T&rsquo;s Rosie Oakshott Picks Her Favourite Show-Stopping Sessions At Cairns Crocodiles!]]></title><description><![CDATA[With only 10 days to go (eek) until we open our doors for the fifth Cairns Crocodiles, presented by Pinterest, I&rsquo;m sitting down to organise my calendar. I do this every year with the full understanding that it will likely go out the window once I arrive onsite. The reality of being an event organiser! [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-rosie-oakshott-picks-her-favourite-show-stopping-sessions-at-cairns-crocodiles/</link><pubDate>Fri, 01 May 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-rosie-oakshott-picks-her-favourite-show-stopping-sessions-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Meta&rsquo;s Average Ad Cost &amp; Profit Surges As Investment In AI Tech Soars&nbsp;]]></title><description><![CDATA[Meta has reported a bumper first quarter in which its average price per ad is up 12 per cent, year on year, and its net income is up 61 per cent, largely due to Donald Trump&rsquo;s largess to big corporates. In the first three months of 2026, Meta&rsquo;s advertising revenue soared by 33 per cent [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/metarsquos-average-ad-cost-amp-profit-surges-as-investment-in-ai-tech-soarsnbsp/</link><pubDate>Fri, 01 May 2026 02:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/metarsquos-average-ad-cost-amp-profit-surges-as-investment-in-ai-tech-soarsnbsp/</guid></item><item><title><![CDATA[Tapt Media Officially Launches As Nine Radio Acquisition Completes]]></title><description><![CDATA[One can only assume the celebrations involve cracking open a new keg and a parmi.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tapt-media-officially-launches-as-nine-radio-acquisition-completes/</link><pubDate>Fri, 01 May 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tapt-media-officially-launches-as-nine-radio-acquisition-completes/</guid></item><item><title><![CDATA[R/GA Releases Book Chronicling Its 50 Years Of Creativity, Technology &amp; Brand Innovation]]></title><description><![CDATA[There's a delicious irony in releasing a book to chronicle tech and digital innovation.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rga-releases-book-chronicling-its-50-years-of-creativity-technology-amp-brand-innovation/</link><pubDate>Fri, 01 May 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rga-releases-book-chronicling-its-50-years-of-creativity-technology-amp-brand-innovation/</guid></item><item><title><![CDATA[Sarah Murdoch Fronts WISH Impact Issue Celebrating 40 Years Of MCRI Breakthroughs]]></title><description><![CDATA[The Australian has published its May issue of WISH, &lsquo;The Impact Issue&rsquo;, featuring Sarah Murdoch on 40 years of life-changing work at Murdoch Children&rsquo;s Research Institute (MCRI). Marking MCRI&rsquo;s 40th anniversary, co-founded in 1986 by Dame Elisabeth Murdoch and paediatrician Professor David Danks, the issue has celebrated the institute&rsquo;s medical milestones. It has also spotlighted [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sarah-murdoch-fronts-wish-impact-issue-celebrating-40-years-of-mcri-breakthroughs/</link><pubDate>Fri, 01 May 2026 01:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sarah-murdoch-fronts-wish-impact-issue-celebrating-40-years-of-mcri-breakthroughs/</guid></item><item><title><![CDATA[Old, New, Borrowed, Blue? Pinterest Reveals Rising Wedding Trends &amp; Stunning Real-Life Wedding Activation]]></title><description><![CDATA[Pinterest reveals the growing wedding trends that brands need to take advantage of. Nothing on bucks parties, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/old-new-borrowed-blue-pinterest-reveals-rising-wedding-trends-amp-stunning-real-life-wedding-activation/</link><pubDate>Fri, 01 May 2026 01:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/old-new-borrowed-blue-pinterest-reveals-rising-wedding-trends-amp-stunning-real-life-wedding-activation/</guid></item><item><title><![CDATA[Old, New, Borrowed, Blue? Pinterest Reveals Rising Wedding Trends &amp; Stunning Real-Life, Actual Wedding Activation]]></title><description><![CDATA[Pinterest reveals the growing wedding trends which brands need to take advantage of. Nothing on bucks parties, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/old-new-borrowed-blue-pinterest-reveals-rising-wedding-trends-amp-stunning-real-life-actual-wedding-activation/</link><pubDate>Fri, 01 May 2026 01:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/old-new-borrowed-blue-pinterest-reveals-rising-wedding-trends-amp-stunning-real-life-actual-wedding-activation/</guid></item><item><title><![CDATA[SAS COO Warns Marketers Canâ€™t Afford To â€˜Cross The Lineâ€™ With AI-Generated Content]]></title><description><![CDATA[Are you phoning it on ChatGPT? Consumers could make you pay. Or worse still, are we phoning it on ChatGPT?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sas-coo-warns-marketers-cant-afford-to-cross-the-line-with-ai-generated-content-2/</link><pubDate>Thu, 30 Apr 2026 22:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sas-coo-warns-marketers-cant-afford-to-cross-the-line-with-ai-generated-content-2/</guid></item><item><title><![CDATA[SAS COO Warns Marketers Canâ€™t Afford To â€˜Cross The Lineâ€™ With AI Generated Content]]></title><description><![CDATA[It&rsquo;s no surprise that trust is easy to lose but are you aware of just how hard it is to get back?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sas-coo-warns-marketers-cant-afford-to-cross-the-line-with-ai-generated-content/</link><pubDate>Thu, 30 Apr 2026 22:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sas-coo-warns-marketers-cant-afford-to-cross-the-line-with-ai-generated-content/</guid></item><item><title><![CDATA[TV Ratings (29/4/2026): How Advertising In The 80s Birthed The Bogan]]></title><description><![CDATA[At the end of the day some Aussies are simple enough to love burnt rubber, VBs and Winnie Blues.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2942026-how-advertising-in-the-80s-birthed-the-bogan/</link><pubDate>Thu, 30 Apr 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2942026-how-advertising-in-the-80s-birthed-the-bogan/</guid></item><item><title><![CDATA[&lsquo;I Could Hardly Breathe&rsquo;: Poppet&rsquo;s Nat Taylor Recalls Emotional Win As B&amp;T&rsquo;s Women In Media Awards Returns!]]></title><description><![CDATA[Poppet's Nat Taylor reflects on last year's night of nights &amp; reminds all why we need the Women in Media Awards as much as ever.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoi-could-hardly-breathersquo-poppetrsquos-nat-taylor-recalls-emotional-win-as-bamptrsquos-women-in-media-awards-returns/</link><pubDate>Thu, 30 Apr 2026 04:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoi-could-hardly-breathersquo-poppetrsquos-nat-taylor-recalls-emotional-win-as-bamptrsquos-women-in-media-awards-returns/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Hours Out From State Of Origin GIO Goes â€˜Blue For The Bluesâ€™]]></title><description><![CDATA[Always wanted to throw paint at someone? Well, the NSW Blues were able to live out someone's dream.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-hours-out-from-state-of-origin-gio-goes-blue-for-the-blues/</link><pubDate>Thu, 30 Apr 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-hours-out-from-state-of-origin-gio-goes-blue-for-the-blues/</guid></item><item><title><![CDATA[We Created A Talking Chicken To Sell A Handbag (Spoiler: It Didnâ€™t Work)]]></title><description><![CDATA[Is AI just a load of chicken shit? Perhaps it is.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-created-a-talking-chicken-to-sell-a-handbag-spoiler-it-didnt-work/</link><pubDate>Thu, 30 Apr 2026 03:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-created-a-talking-chicken-to-sell-a-handbag-spoiler-it-didnt-work/</guid></item><item><title><![CDATA[Emotive Launches â€˜Emotive Productionsâ€™ Arm]]></title><description><![CDATA[Emotive gets into the production game. And clearly it isn't short on sand for beach-based shoots.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-launches-emotive-productions-arm/</link><pubDate>Thu, 30 Apr 2026 03:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-launches-emotive-productions-arm/</guid></item><item><title><![CDATA[Repeat The Spend, Repeat The Trend]]></title><description><![CDATA[Here Shai Luft argues investment is defining media strategy. Are we surprised that agencies want a bigger piece of the pie?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/repeat-the-spend-repeat-the-trend/</link><pubDate>Thu, 30 Apr 2026 03:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/repeat-the-spend-repeat-the-trend/</guid></item><item><title><![CDATA[Social Media Is On Trial, Can Adland Afford To Continue Funding Its Defence?]]></title><description><![CDATA[Zuck can fund his own defence than you very much.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-media-is-on-trial-can-adland-afford-to-continue-funding-its-defence/</link><pubDate>Thu, 30 Apr 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-media-is-on-trial-can-adland-afford-to-continue-funding-its-defence/</guid></item><item><title><![CDATA[Ad Council Launches â€˜AI Academyâ€™ With Time Under Tension]]></title><description><![CDATA[Want to make cracking ChatGPT lead images like our very own Arvind Hickman? This class is your first step.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ad-council-launches-ai-academy-with-time-under-tension/</link><pubDate>Thu, 30 Apr 2026 02:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ad-council-launches-ai-academy-with-time-under-tension/</guid></item><item><title><![CDATA[Marshall Islands Appoints RUN Aotearoa To Lead Global Tourism RebrandÂ ]]></title><description><![CDATA[Let's just hope if the global rebrand doesn't go as planned that the agency doesn't do the runner.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/marshall-islands-appoints-run-aotearoa-to-lead-global-tourism-rebrand/</link><pubDate>Thu, 30 Apr 2026 02:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/marshall-islands-appoints-run-aotearoa-to-lead-global-tourism-rebrand/</guid></item><item><title><![CDATA[OzTAMâ€™s Streamscape Goes Interactive Unlocking More Flexible Insights]]></title><description><![CDATA[With revitalised insights, shonky data can no longer be the scapegoat.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oztams-streamscape-goes-interactive-unlocking-more-flexible-insights/</link><pubDate>Thu, 30 Apr 2026 02:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oztams-streamscape-goes-interactive-unlocking-more-flexible-insights/</guid></item><item><title><![CDATA[Sherilyn Shackell, John Sintras, John Steedman &amp; Dee Madigan Unite At The Experience Advocacy Taskforce]]></title><description><![CDATA[What do all four of these industry legends have in common? They are all ambassadors at EAT!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sherilyn-shackell-john-sintras-john-steedman-amp-dee-madigan-unite-at-the-experience-advocacy-taskforce/</link><pubDate>Thu, 30 Apr 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sherilyn-shackell-john-sintras-john-steedman-amp-dee-madigan-unite-at-the-experience-advocacy-taskforce/</guid></item><item><title><![CDATA[QMS&rsquo;s Micheal Whiteside &amp; WPP Media&rsquo;s Jacqueline Ingram Join IAB Australia&rsquo;s DOOH Council]]></title><description><![CDATA[Coincidence? Or did the Board only recruit people with NBA last names?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qmsrsquos-micheal-whiteside-amp-wpp-mediarsquos-jacqueline-ingram-join-iab-australiarsquos-dooh-council/</link><pubDate>Thu, 30 Apr 2026 02:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qmsrsquos-micheal-whiteside-amp-wpp-mediarsquos-jacqueline-ingram-join-iab-australiarsquos-dooh-council/</guid></item><item><title><![CDATA[Specsavers Takes 95 Metre Billboard To Target Whether Aussies Are Long Or Short Sighted]]></title><description><![CDATA[Specsavers go looooooong with this one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-takes-95-metre-billboard-to-target-whether-aussies-are-long-or-short-sighted/</link><pubDate>Thu, 30 Apr 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-takes-95-metre-billboard-to-target-whether-aussies-are-long-or-short-sighted/</guid></item><item><title><![CDATA[Specsavers Puts 95 Metre-Long Billboard To Work In New Campaign]]></title><description><![CDATA[Can't read this? Bring your phone closer. Then further away. Then stop altogether when you realise you've become your parents.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/specsavers-puts-95-metre-long-billboard-to-work-in-new-campaign/</link><pubDate>Thu, 30 Apr 2026 01:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/specsavers-puts-95-metre-long-billboard-to-work-in-new-campaign/</guid></item><item><title><![CDATA[Kitchen Warehouse Helps Aussies â€˜REMUMBERâ€™ Motherâ€™s Day Via Block]]></title><description><![CDATA[Consider this your kick up the bum to get on the ball.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kitchen-warehouse-helps-aussies-remumber-mothers-day-via-block/</link><pubDate>Thu, 30 Apr 2026 01:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kitchen-warehouse-helps-aussies-remumber-mothers-day-via-block/</guid></item><item><title><![CDATA[Taika Waititi Directs An â€˜Epic Love Letterâ€™ In Vueâ€™s New European Brand Campaign]]></title><description><![CDATA[Don't miss out on your chance to hear from Taika Waititi at Cairns Crocodiles.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-directs-an-epic-love-letter-in-vues-new-european-brand-campaign/</link><pubDate>Thu, 30 Apr 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-directs-an-epic-love-letter-in-vues-new-european-brand-campaign/</guid></item><item><title><![CDATA[Taika Waititi Directs An â€˜Epic Love Letterâ€™ For Vueâ€™s New European Brand Campaign]]></title><description><![CDATA[Don't miss out on your chance to hear from Taika Waititi at Cairns Crocodiles.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-directs-an-epic-love-letter-for-vues-new-european-brand-campaign/</link><pubDate>Thu, 30 Apr 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/taika-waititi-directs-an-epic-love-letter-for-vues-new-european-brand-campaign/</guid></item><item><title><![CDATA[First Nations Women Powerhouses Take The Stage At Cairns Crocodiles 2026]]></title><description><![CDATA[No panel bros were harmed in the making of this line-up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/first-nations-women-powerhouses-take-the-stage-at-cairns-crocodiles-2026/</link><pubDate>Thu, 30 Apr 2026 01:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/first-nations-women-powerhouses-take-the-stage-at-cairns-crocodiles-2026/</guid></item><item><title><![CDATA[Breville Unveils Global â€˜Millions Of Morningâ€™ Campaign Celebrating Routines Via Common Ventures]]></title><description><![CDATA[Here at B&amp;T don't talk to us until we have had our morning coffees.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/breville-unveils-global-millions-of-morning-campaign-celebrating-routines-via-common-ventures/</link><pubDate>Thu, 30 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/breville-unveils-global-millions-of-morning-campaign-celebrating-routines-via-common-ventures/</guid></item><item><title><![CDATA[Melbourne Confidential: Ryan Kelly]]></title><description><![CDATA[B&amp;T braves a ventures to Victoria again for this yarn with Ryan Kelly.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-ryan-kelly/</link><pubDate>Thu, 30 Apr 2026 01:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-ryan-kelly/</guid></item><item><title><![CDATA[Fresho Appoints Tag To Lead Its Digital Advertising &amp; Creative Strategy]]></title><description><![CDATA[Tag wins this Fresh account. Promises similarly fresh work, or so we hear.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fresho-appoints-tag-to-lead-its-digital-advertising-amp-creative-strategy/</link><pubDate>Thu, 30 Apr 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fresho-appoints-tag-to-lead-its-digital-advertising-amp-creative-strategy/</guid></item><item><title><![CDATA[Fresh Appoints Tag To Lead Its Digital Advertising &amp; Creative Strategy]]></title><description><![CDATA[Tag you're it, if you will.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fresh-appoints-tag-to-lead-its-digital-advertising-amp-creative-strategy/</link><pubDate>Thu, 30 Apr 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fresh-appoints-tag-to-lead-its-digital-advertising-amp-creative-strategy/</guid></item><item><title><![CDATA[&lsquo;Elevate28 Strategy Is Working&rsquo;: WPP Wins Henkel&rsquo;s Global Creative &amp; Production Account]]></title><description><![CDATA[The lads of WPP will be cheering with the free 3 in 1 bottles!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoelevate28-strategy-is-workingrsquo-wpp-wins-henkelrsquos-global-creative-amp-production-account/</link><pubDate>Thu, 30 Apr 2026 00:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoelevate28-strategy-is-workingrsquo-wpp-wins-henkelrsquos-global-creative-amp-production-account/</guid></item><item><title><![CDATA[Film Luminaries Crown Cairns Crocodile Speaker Warwick Thornton&rsquo;s Samson &amp; Delilah Australia&rsquo;s Best Ever Film]]></title><description><![CDATA[Warwick Thornton tops this SMH list. But are there some gaps?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/film-luminaries-crown-cairns-crocodile-speaker-warwick-thorntonrsquos-samson-amp-delilah-australiarsquos-best-ever-film/</link><pubDate>Thu, 30 Apr 2026 00:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/film-luminaries-crown-cairns-crocodile-speaker-warwick-thorntonrsquos-samson-amp-delilah-australiarsquos-best-ever-film/</guid></item><item><title><![CDATA[SAS CMO Urges Brands To â€˜Be Braveâ€™ With Partnerships As It Strengthens Liverpool FC Deal]]></title><description><![CDATA[SAS CMO Jenn Chase has urged marketers to be brave when it comes to brand partnerships, as the company deepens its multi-year collaboration with Liverpool FC. Speaking to B&amp;T at SAS Innovate in Dallas, Chase highlighted stepping outside traditional marketing channels is &ldquo;critical to long-term growth&rdquo;. Her comments come as SAS and Liverpool FC revealed [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sas-cmo-urges-brands-to-be-brave-with-partnerships-as-it-strengthens-liverpool-fc-deal/</link><pubDate>Thu, 30 Apr 2026 00:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sas-cmo-urges-brands-to-be-brave-with-partnerships-as-it-strengthens-liverpool-fc-deal/</guid></item><item><title><![CDATA[PHDâ€™s Joanna Barnes Joins Bastion As Executive Media Director]]></title><description><![CDATA[Barnes reappears at Bastion, though seems to have missed the white shirt memo on first day.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phds-joanna-barnes-joins-bastion-as-executive-media-director/</link><pubDate>Wed, 29 Apr 2026 23:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phds-joanna-barnes-joins-bastion-as-executive-media-director/</guid></item><item><title><![CDATA[TV Ratings (28/4/2026): Alboâ€™s Guest Appearance On The Hundred Wins The Night]]></title><description><![CDATA[Fresh off running the field at Allianz stadium, Albo can't get enough screen time.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2842026-albos-guest-appearance-on-the-hundred-wins-the-night/</link><pubDate>Wed, 29 Apr 2026 05:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2842026-albos-guest-appearance-on-the-hundred-wins-the-night/</guid></item><item><title><![CDATA[Omnicom Revenue Grows 6.7%, Continues Plotting Sales]]></title><description><![CDATA[The new Omnicom puts up some new numbers. Which means it makes the news.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/omnicom-revenue-grows-67-continues-plotting-sales/</link><pubDate>Wed, 29 Apr 2026 05:12:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/omnicom-revenue-grows-67-continues-plotting-sales/</guid></item><item><title><![CDATA[Tech Companies Slam Alboâ€™s New Bargaining Code Incentive]]></title><description><![CDATA[Albo gives the rulebook a refresh. As we remind all that, if you're so inclined, just send us a cheque!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tech-companies-slam-albos-new-bargaining-code-incentive/</link><pubDate>Wed, 29 Apr 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tech-companies-slam-albos-new-bargaining-code-incentive/</guid></item><item><title><![CDATA[Albo Intros New Bargaining Code Incentive]]></title><description><![CDATA[Albo gives the rulebook a refresh here. As B&amp;T reminds all of you, yet again, that you can just send us a cheque!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/albo-intros-new-bargaining-code-incentive/</link><pubDate>Wed, 29 Apr 2026 04:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/albo-intros-new-bargaining-code-incentive/</guid></item><item><title><![CDATA[&lsquo;Backing The Underdog&rsquo;: Thomas Terarle &amp; Brent Clarke Launch Transformation Consultancy]]></title><description><![CDATA[Former VML chief executive Thomas Tearle and ex-McDonalds and Australia Post digital leader Brent Clarke have launched a new consultancy that aims to help ambitious companies transform. B&amp;T caught up with Tearle to find out more about adland&rsquo;s newest underdog. Underdog Studio, which opened for business earlier this month, will offer services in eCommerce, subscription [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquobacking-the-underdogrsquo-thomas-terarle-amp-brent-clarke-launch-transformation-consultancy/</link><pubDate>Wed, 29 Apr 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquobacking-the-underdogrsquo-thomas-terarle-amp-brent-clarke-launch-transformation-consultancy/</guid></item><item><title><![CDATA[&lsquo;Backing The Underdog&rsquo;: Thomas Tearle &amp; Brent Clarke Launch Transformation Consultancy]]></title><description><![CDATA[Is this consultancy the Steven Bradbury of adland?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquobacking-the-underdogrsquo-thomas-tearle-amp-brent-clarke-launch-transformation-consultancy/</link><pubDate>Wed, 29 Apr 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquobacking-the-underdogrsquo-thomas-tearle-amp-brent-clarke-launch-transformation-consultancy/</guid></item><item><title><![CDATA[UK Set To Join Australia In Booting U16s Off Social Media]]></title><description><![CDATA[About time the Poms start following our lead.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uk-set-to-join-australia-in-booting-u16s-off-social-media/</link><pubDate>Wed, 29 Apr 2026 04:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uk-set-to-join-australia-in-booting-u16s-off-social-media/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Finalistsâ€™ Work: Strategy]]></title><description><![CDATA[Who'll strategise their way to a win in Cairns? Find out who's in the running here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-finalists-work-strategy/</link><pubDate>Wed, 29 Apr 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-finalists-work-strategy/</guid></item><item><title><![CDATA[Heckler Appoints Adrian Lawrence As Global ECD]]></title><description><![CDATA[If an ECD is appointed without them looking into the distance in a black-and-white photo, is an ECD appointed at all?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/heckler-appoints-adrian-lawrence-as-global-ecd/</link><pubDate>Wed, 29 Apr 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/heckler-appoints-adrian-lawrence-as-global-ecd/</guid></item><item><title><![CDATA[oOh!Media Set For Valuation Battle Following $750M PE Takeover Bid]]></title><description><![CDATA[B&amp;T dusts off the abacus for this piece. Though sadly we run out of beads at $700 million.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-set-for-valuation-battle-following-750m-pe-takeover-bid/</link><pubDate>Wed, 29 Apr 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-set-for-valuation-battle-following-750m-pe-takeover-bid/</guid></item><item><title><![CDATA[Jack Nimble Strengthens Leadership Team After Samsung Win]]></title><description><![CDATA[Social agency Jack Nimble has appointed Aja Sandoval as head of production and promoted Kayne Wilkinson to group account director, following a run of new client success. Sandoval joins the 35-person agency to lead and scale its social-first production offering, while Wilkinson has been promoted from senior account director. These promotions follow Jack Nimble&rsquo;s appointment [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jack-nimble-strengthens-leadership-team-after-samsung-win/</link><pubDate>Wed, 29 Apr 2026 03:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jack-nimble-strengthens-leadership-team-after-samsung-win/</guid></item><item><title><![CDATA[WPPâ€™s Australia Q1 Revenue Declines By 7.9%]]></title><description><![CDATA[WPP Australia has reported a larger organic decline than global in the first quarter of 2026. WPP&rsquo;s global organic revenue was down 4 per cent, while in Australia the decline was 7.9 per cent year on year. This was an improvement on the previous quarter in which Australia reported an 8.3 per cent decline. WPP [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpps-australia-q1-revenue-declines-by-79/</link><pubDate>Wed, 29 Apr 2026 03:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpps-australia-q1-revenue-declines-by-79/</guid></item><item><title><![CDATA[B&amp;T&rsquo;s Editor Picks His Top Cairns Crocodiles Sessions]]></title><description><![CDATA[Our editor picks his top sessions in Cairns. And rest assured, you won't see this terrifying cartoon version of him on the ground.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-editor-picks-his-top-cairns-crocodiles-sessions/</link><pubDate>Wed, 29 Apr 2026 02:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bamptrsquos-editor-picks-his-top-cairns-crocodiles-sessions/</guid></item><item><title><![CDATA[AIâ€™s Impact is â€˜Zeroâ€™? Yeah, Nah]]></title><description><![CDATA[Its hard to argue AI is having zero impact whilst it is cutting jobs whist fixing your grammar on the side.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ais-impact-is-zero-yeah-nah/</link><pubDate>Wed, 29 Apr 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ais-impact-is-zero-yeah-nah/</guid></item><item><title><![CDATA[Rakuten &amp; Impact.com Form Alliance To Focus On The Future Of Affiliate &amp; Performance Marketing]]></title><description><![CDATA[Affiliate marketing just got a LinkedIn relationship update.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rakuten-amp-impactcom-form-alliance-to-focus-on-the-future-of-affiliate-amp-performance-marketing/</link><pubDate>Wed, 29 Apr 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rakuten-amp-impactcom-form-alliance-to-focus-on-the-future-of-affiliate-amp-performance-marketing/</guid></item><item><title><![CDATA[Rakuten &amp; Impact.com Form Affiliate &amp; Performance Marketing Alliance]]></title><description><![CDATA[This is an important deal but it doesn't beat the Anglo-Portuguese Treaty of 1373 for our favourite alliance.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rakuten-amp-impactcom-form-affiliate-amp-performance-marketing-alliance/</link><pubDate>Wed, 29 Apr 2026 02:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rakuten-amp-impactcom-form-affiliate-amp-performance-marketing-alliance/</guid></item><item><title><![CDATA[Snack Drawer Turns Yo-Chiâ€™s Free Water Into A $355K Loss Worth Celebrating]]></title><description><![CDATA[Imagine explaining to finance that the bigger the loss, the better the campaign.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snack-drawer-turns-yo-chis-free-water-into-a-355k-loss-worth-celebrating/</link><pubDate>Wed, 29 Apr 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snack-drawer-turns-yo-chis-free-water-into-a-355k-loss-worth-celebrating/</guid></item><item><title><![CDATA[Michael Jackson Biopic Secures Second Biggest Cinema Opening Behind Oppenheimer]]></title><description><![CDATA[With audiences so fragmented in 2026, will we ever see a star as big as Michael Jackson?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/michael-jackson-biopic-secures-second-biggest-cinema-opening-behind-oppenheimer/</link><pubDate>Wed, 29 Apr 2026 01:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/michael-jackson-biopic-secures-second-biggest-cinema-opening-behind-oppenheimer/</guid></item><item><title><![CDATA[The Social CliQ Merges Its Content Agency &amp; Appoints Isabella Biffi To Look After The Unified Group]]></title><description><![CDATA[Need advice on how to curate the perfect FYP? Looks like you've found your person.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-social-cliq-merges-its-content-agency-amp-appoints-isabella-biffi-to-look-after-the-unified-group/</link><pubDate>Wed, 29 Apr 2026 01:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-social-cliq-merges-its-content-agency-amp-appoints-isabella-biffi-to-look-after-the-unified-group/</guid></item><item><title><![CDATA[Intrepid Travel&rsquo;s &lsquo;Golden Gap Year&rsquo; Campaign Generates 2,800 Entries &amp; 300 Pieces Of Media Coverage]]></title><description><![CDATA[Update: 301 after this piece went live.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/intrepid-travelrsquos-lsquogolden-gap-yearrsquo-campaign-generates-2800-entries-amp-300-pieces-of-media-coverage/</link><pubDate>Wed, 29 Apr 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/intrepid-travelrsquos-lsquogolden-gap-yearrsquo-campaign-generates-2800-entries-amp-300-pieces-of-media-coverage/</guid></item><item><title><![CDATA[Roller &amp; Visual Domain Help Milwaukee Tool Nail Its &lsquo;Forever For The Trade&rsquo; Campaign]]></title><description><![CDATA[Give B&amp;T a toolbox and we&rsquo;ll still try to source the hammer before using it. It's safe to say we&rsquo;re useless at handy work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/roller-amp-visual-domain-help-milwaukee-tool-nail-its-lsquoforever-for-the-tradersquo-campaign/</link><pubDate>Wed, 29 Apr 2026 01:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/roller-amp-visual-domain-help-milwaukee-tool-nail-its-lsquoforever-for-the-tradersquo-campaign/</guid></item><item><title><![CDATA[AI-Based Agency Operations Platform Startup Manifest Raises $2M]]></title><description><![CDATA[Could Manifest Group use Manifest to manifestly prove the value of Manifest Group' work?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ai-based-agency-operations-platform-startup-manifest-raises-2m/</link><pubDate>Wed, 29 Apr 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ai-based-agency-operations-platform-startup-manifest-raises-2m/</guid></item><item><title><![CDATA[Coca-Cola Returns To The NRL]]></title><description><![CDATA[Like an unwanted ex, Coca-Cola returns to serve as the official rum mixer for the hooligan fans.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-cola-returns-to-the-nrl/</link><pubDate>Wed, 29 Apr 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-cola-returns-to-the-nrl/</guid></item><item><title><![CDATA[Atomic 212&rsquo;s Joe Stevens Hops To Match &amp; Wood]]></title><description><![CDATA[Confirming rumours of his disdain for the French, Stevens departs Atomic 212 for Match &amp; Wood.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/atomic-212rsquos-joe-stevens-hops-to-match-amp-wood/</link><pubDate>Wed, 29 Apr 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/atomic-212rsquos-joe-stevens-hops-to-match-amp-wood/</guid></item><item><title><![CDATA[â€˜Donâ€™t Let Your Roots Become Machine Drivenâ€™: SAS GenAI Leader Warns Overusing AI Is â€˜Stunting Creativityâ€™]]></title><description><![CDATA[Picture a tree with roots that haven&rsquo;t had water for years. That&rsquo;s what happens when you forget your imagination!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dont-let-your-roots-become-machine-driven-sas-genai-leader-warns-overusing-ai-is-stunting-creativity/</link><pubDate>Tue, 28 Apr 2026 23:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dont-let-your-roots-become-machine-driven-sas-genai-leader-warns-overusing-ai-is-stunting-creativity/</guid></item><item><title><![CDATA[How SAS AI Navigator Is Putting Marketers In Control Of â€˜High Riskâ€™ AI-Driven Campaigns]]></title><description><![CDATA[Marketers have been introduced to a new software-as-a-service platform, SAS AI Navigator, designed to help teams track, govern and intervene in their use of AI during the campaign process. Announced at SAS Innovate in Dallas, SAS said the platform gives marketing teams visibility into their full AI inventory, organising systems around specific use cases while [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-sas-ai-navigator-is-putting-marketers-in-control-of-high-risk-ai-driven-campaigns/</link><pubDate>Tue, 28 Apr 2026 21:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-sas-ai-navigator-is-putting-marketers-in-control-of-high-risk-ai-driven-campaigns/</guid></item><item><title><![CDATA[SAS Upgrades Data Platform To Strengthen AI Foundations Behind Marketing Systems]]></title><description><![CDATA[SAS has updated its data management capabilities as enterprises struggle to scale artificial intelligence beyond pilot projects, citing fragmented data environments as being a major barrier to AI adoption. Announced at SAS Innovate in Dallas, the refreshed SAS Viya data management portfolio is designed to help organisations prepare, govern and activate data for analytics, automation [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sas-upgrades-data-platform-to-strengthen-ai-foundations-behind-marketing-systems/</link><pubDate>Tue, 28 Apr 2026 18:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sas-upgrades-data-platform-to-strengthen-ai-foundations-behind-marketing-systems/</guid></item><item><title><![CDATA[SAS Launches AI Navigator To Help Marketing Teams Govern AI-Driven Campaigns]]></title><description><![CDATA[SAS has launched SAS AI Navigator, a new software-as-a-service platform designed to help organisations track and govern their use of artificial intelligence, as businesses continue to adopt AI tools with limited oversight. Announced at SAS Innovate in Dallas, the platform gives companies visibility into their full AI inventory and organises systems around specific business use [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sas-launches-ai-navigator-to-help-marketing-teams-govern-ai-driven-campaigns/</link><pubDate>Tue, 28 Apr 2026 17:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sas-launches-ai-navigator-to-help-marketing-teams-govern-ai-driven-campaigns/</guid></item><item><title><![CDATA[Value For Brands &amp; Democracy: Why Media Leaders Are Pulling Back The Curtain On The Newsroom]]></title><description><![CDATA[Newsrooms are by their nature outward looking, concentrating on logistics of news gathering, and how to best serve their audience and the public interest. But lately, those in the media industry are showing a willingness to talk about themselves. Not out of vanity, but to counter division; to remind us we must be able to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/value-for-brands-amp-democracy-why-media-leaders-are-pulling-back-the-curtain-on-the-newsroom/</link><pubDate>Tue, 28 Apr 2026 08:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/value-for-brands-amp-democracy-why-media-leaders-are-pulling-back-the-curtain-on-the-newsroom/</guid></item><item><title><![CDATA[The Anti-Bullshit Guide To Cairns Crocodiles 2026]]></title><description><![CDATA[Cairns Crocodiles is great, just ask Shyaire Ganglani.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-anti-bullshit-guide-to-cairns-crocodiles-2026/</link><pubDate>Tue, 28 Apr 2026 05:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-anti-bullshit-guide-to-cairns-crocodiles-2026/</guid></item><item><title><![CDATA[Mark Coad Joins Hatched As Senior Adviser]]></title><description><![CDATA[Coady just simply cannot stay away from media agencies and reappears at Hatched.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mark-coad-joins-hatched-as-senior-adviser/</link><pubDate>Tue, 28 Apr 2026 05:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mark-coad-joins-hatched-as-senior-adviser/</guid></item><item><title><![CDATA[TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run]]></title><description><![CDATA[The Floor topped the pile yesterday.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2742026-game-shows-battle-as-the-floor-leads-ratings-run/</link><pubDate>Tue, 28 Apr 2026 05:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2742026-game-shows-battle-as-the-floor-leads-ratings-run/</guid></item><item><title><![CDATA[â€˜Sucking Profits Out Of Australiaâ€™: Meta Sends $1.5B Revenue Overseas]]></title><description><![CDATA[Meta earnings, just like young Australians come June, head overseas.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sucking-profits-out-of-australia-meta-sends-15b-revenue-overseas/</link><pubDate>Tue, 28 Apr 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sucking-profits-out-of-australia-meta-sends-15b-revenue-overseas/</guid></item><item><title><![CDATA[â€˜Sucking Profits Out Of Australiaâ€™: Meta Sends $1.5B Overseas]]></title><description><![CDATA[Meta earnings, just like young Australians come June, head overseas.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sucking-profits-out-of-australia-meta-sends-15b-overseas/</link><pubDate>Tue, 28 Apr 2026 04:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sucking-profits-out-of-australia-meta-sends-15b-overseas/</guid></item><item><title><![CDATA[Bunnings Retail Media Head Sam Hegg Departs]]></title><description><![CDATA[Bunnings retail media lead Sam Hegg has left the company. Hegg played a pivotal role launching Bunnings wonderfully named retail media business Hammer Media last year. He said he would take time off to consider his next move. &ldquo;I joined Bunnings in 2024 to help launch and grow a new retail media brand. With Hammer [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bunnings-retail-media-head-sam-hegg-departs/</link><pubDate>Tue, 28 Apr 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bunnings-retail-media-head-sam-hegg-departs/</guid></item><item><title><![CDATA[Chipotle Appoints Fernando Machado As Chief Brand Officer]]></title><description><![CDATA[Fernando Machado joins Chipotle after burrito giant waives extra guac fee.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chipotle-appoints-fernando-machado-as-chief-brand-officer/</link><pubDate>Tue, 28 Apr 2026 04:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chipotle-appoints-fernando-machado-as-chief-brand-officer/</guid></item><item><title><![CDATA[Swisse Wellness Launches In-House Campaign To Tackle Gen Z &amp; Millennial &lsquo;Pill Fatigue&rsquo;]]></title><description><![CDATA[B&amp;T also afflicted with pill fatigue. But typically only after a long weekend.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/swisse-wellness-launches-in-house-campaign-to-tackle-gen-z-amp-millennial-lsquopill-fatiguersquo/</link><pubDate>Tue, 28 Apr 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/swisse-wellness-launches-in-house-campaign-to-tackle-gen-z-amp-millennial-lsquopill-fatiguersquo/</guid></item><item><title><![CDATA[Albo To Release News Bargaining Incentive Draft This Week]]></title><description><![CDATA[Zuckerberg tried to avoid news Australia turned it into a line item.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/albo-to-release-news-bargaining-incentive-draft-this-week/</link><pubDate>Tue, 28 Apr 2026 03:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/albo-to-release-news-bargaining-incentive-draft-this-week/</guid></item><item><title><![CDATA[IAS Launches Total TV Solutions Promising â€˜Linear-likeâ€™ Transparency For CTV]]></title><description><![CDATA[Do you like transparency over your ad placements? You'll love this!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ias-launches-total-tv-solutions-promising-linear-like-transparency-for-ctv/</link><pubDate>Tue, 28 Apr 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ias-launches-total-tv-solutions-promising-linear-like-transparency-for-ctv/</guid></item><item><title><![CDATA[MFA Head Honcho Sophie Madden Talks Limitless Collaboration]]></title><description><![CDATA[Sophie Madden talks all things collaboration. And you'll be pleased to hear there are absolutely no mentions of Gantt charts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mfa-head-honcho-sophie-madden-talks-limitless-collaboration/</link><pubDate>Tue, 28 Apr 2026 03:28:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mfa-head-honcho-sophie-madden-talks-limitless-collaboration/</guid></item><item><title><![CDATA[Indeed Launches ChatGPT App]]></title><description><![CDATA[In a sick twist, after losing your job to ChatGPT you can find a new one through the LLM.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-chatgpt-app/</link><pubDate>Tue, 28 Apr 2026 03:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-chatgpt-app/</guid></item><item><title><![CDATA[â€˜A Momentous Momentâ€™: Hershey Partners With Mutinex To Sharpen Marketing Decision-Making]]></title><description><![CDATA[Here's a sweet new Mutinex deal. That is if you don't think Hershey chocolate kind of tastes a bit funny.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/a-momentous-moment-hershey-partners-with-mutinex-to-sharpen-marketing-decision-making/</link><pubDate>Tue, 28 Apr 2026 03:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/a-momentous-moment-hershey-partners-with-mutinex-to-sharpen-marketing-decision-making/</guid></item><item><title><![CDATA[Former Paramount Exec Cameron Mudge Joins Jarvis OMD]]></title><description><![CDATA[Cameron Mudge joins Jarvis OMD. And says he's just as happy for you to buy him a Guinness as a Kilkenny as a congrats.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-paramount-exec-cameron-mudge-joins-jarvis-omd/</link><pubDate>Tue, 28 Apr 2026 03:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-paramount-exec-cameron-mudge-joins-jarvis-omd/</guid></item><item><title><![CDATA[Regional Australia Emerging As â€˜Dominant Economic Forceâ€™]]></title><description><![CDATA[As evidenced by this bloke who looks like he was weaned on IPAs, regional Aussies are just like you!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/regional-australia-emerging-as-dominant-economic-force/</link><pubDate>Tue, 28 Apr 2026 03:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/regional-australia-emerging-as-dominant-economic-force/</guid></item><item><title><![CDATA[Bonfireâ€™s Chelsea Craddock Joins Google Honours Winners In San Francisco]]></title><description><![CDATA[Bonfire Strategist Chelsea Craddock travelled to San Francisco in March 2026 after winning Agency Rockstar (5+ years) at the November 2025 Google Honours Awards, to join a select group of winners from across Australia and New Zealand at a summit focused on AI, search and the future of performance marketing. Based at Bonfire Melbourne, Craddock [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bonfires-chelsea-craddock-joins-google-honours-winners-in-san-francisco/</link><pubDate>Tue, 28 Apr 2026 02:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bonfires-chelsea-craddock-joins-google-honours-winners-in-san-francisco/</guid></item><item><title><![CDATA[SICKDOGWOLFMAN Helps Youth Music Organisation The Push Rebrand For 40 Year Anniversary]]></title><description><![CDATA[The creative agency is helping the youth music organisation push its rebrand. Sorry, we had to.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sickdogwolfman-helps-youth-music-organisation-the-push-rebrand-for-40-year-anniversary/</link><pubDate>Tue, 28 Apr 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sickdogwolfman-helps-youth-music-organisation-the-push-rebrand-for-40-year-anniversary/</guid></item><item><title><![CDATA[Coco Republic Launches â€˜Shifting Spacesâ€™ Campaign Via The Idea Shed]]></title><description><![CDATA[Want to see a bunch of homes that you'll never be able to afford? Step right this way.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coco-republic-launches-shifting-spaces-campaign-via-the-idea-shed/</link><pubDate>Tue, 28 Apr 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coco-republic-launches-shifting-spaces-campaign-via-the-idea-shed/</guid></item><item><title><![CDATA[Grada Reinvents Brand Design For Decaf Launch Via Weave]]></title><description><![CDATA[Want to get leathered on espresso martinis but fancy being able to sleep? Give this one a crack.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/grada-reinvents-brand-design-for-decaf-launch-via-weave/</link><pubDate>Tue, 28 Apr 2026 02:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/grada-reinvents-brand-design-for-decaf-launch-via-weave/</guid></item><item><title><![CDATA[Fast 10: Jen Peace Leads With Momentum]]></title><description><![CDATA[Momentum is the name of the game for Jen Peace.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-jen-peace-leads-with-momentum/</link><pubDate>Tue, 28 Apr 2026 02:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-jen-peace-leads-with-momentum/</guid></item><item><title><![CDATA[Steve &amp; Michelle Dub&eacute; Take Ownership Of Modelling &amp; Talent Agency]]></title><description><![CDATA[We are all for going in to business with family. But, be prepared for a lot of quiet nights.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/steve-amp-michelle-dubeacute-take-ownership-of-modelling-amp-talent-agency/</link><pubDate>Tue, 28 Apr 2026 02:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/steve-amp-michelle-dubeacute-take-ownership-of-modelling-amp-talent-agency/</guid></item><item><title><![CDATA[Giant Fruit Being Fronts New Tesco Campaign Celebrating Pommie Schoolkids Getting Free Fruit Via BBH London]]></title><description><![CDATA[Watch as scurvy-ridden British schoolkids run in terror from giant fruit monster.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/giant-fruit-being-fronts-new-tesco-campaign-celebrating-pommie-schoolkids-getting-free-fruit-via-bbh-london/</link><pubDate>Tue, 28 Apr 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/giant-fruit-being-fronts-new-tesco-campaign-celebrating-pommie-schoolkids-getting-free-fruit-via-bbh-london/</guid></item><item><title><![CDATA[British Supermarket Tesco &amp; BBH London Go Giant To Celebrate Free&#8239;Fruit &amp; Veg For Schools Programme]]></title><description><![CDATA[Children are petrified of fruit and veggies. Imagine the look on their face if they were confronted by a giant made up of the food]]></description><link>https://www.newslocker.com/en-au/profession/advertising/british-supermarket-tesco-amp-bbh-london-go-giant-to-celebrate-free8239fruit-amp-veg-for-schools-programme/</link><pubDate>Tue, 28 Apr 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/british-supermarket-tesco-amp-bbh-london-go-giant-to-celebrate-free8239fruit-amp-veg-for-schools-programme/</guid></item><item><title><![CDATA[$189B Lost to Dull Advertising: New System1 Report Reveals Why Emotion Is Whatâ€™s Missing]]></title><description><![CDATA[If your ad makes people feel nothing your budget will feel everything.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/189b-lost-to-dull-advertising-new-system1-report-reveals-why-emotion-is-whats-missing/</link><pubDate>Tue, 28 Apr 2026 02:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/189b-lost-to-dull-advertising-new-system1-report-reveals-why-emotion-is-whats-missing/</guid></item><item><title><![CDATA[Creative Effectiveness: Why Behaviour Change Is The New Metric That Matters]]></title><description><![CDATA[If it doesn&rsquo;t change what people actually do, it&rsquo;s probably just a very expensive way to be ignored.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/creative-effectiveness-why-behaviour-change-is-the-new-metric-that-matters/</link><pubDate>Tue, 28 Apr 2026 01:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/creative-effectiveness-why-behaviour-change-is-the-new-metric-that-matters/</guid></item><item><title><![CDATA[SleepMaker Unveils â€˜Change Your Mattress, Change Your Sleepâ€™ Via Dig]]></title><description><![CDATA[Is there a more terrifying thing to see than your partner wielding a chainsaw over your bed?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sleepmaker-unveils-change-your-mattress-change-your-sleep-via-dig/</link><pubDate>Tue, 28 Apr 2026 01:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sleepmaker-unveils-change-your-mattress-change-your-sleep-via-dig/</guid></item><item><title><![CDATA[Anthropic Appoints Theo Hourmouzis As General Manager ANZ]]></title><description><![CDATA[Anthropic has appointed Theo Hourmouzis as general manager of Australia and New Zealand. Hourmouzis has more than 20 years of leadership experience in the technology industry across Asia Pacific. He joins Anthropic from Snowflake, where he most recently served as senior vice president for Australia, New Zealand and ASEAN. In that role he helped enterprise [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/anthropic-appoints-theo-hourmouzis-as-general-manager-anz/</link><pubDate>Tue, 28 Apr 2026 01:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/anthropic-appoints-theo-hourmouzis-as-general-manager-anz/</guid></item><item><title><![CDATA[Southern Cross Media Appoints Rohan Lund As CEO]]></title><description><![CDATA[The long-serving former NRMA chief executive fills the void left by previous CEO Jeff Howard. Rohan Lund, who has held leadership roles at Seven West Media, Foxtel and Yahoo7, has been appointed managing director and chief executive of Southern Cross Media. Lund is charged with leading the newly merged media group comprising Seven Network, the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/southern-cross-media-appoints-rohan-lund-as-ceo/</link><pubDate>Fri, 24 Apr 2026 11:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/southern-cross-media-appoints-rohan-lund-as-ceo/</guid></item><item><title><![CDATA[CommBankâ€™s Creative Pitch Down To Four]]></title><description><![CDATA[CommBank shortlists four in its hunt for an agency.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/commbanks-creative-pitch-down-to-four/</link><pubDate>Fri, 24 Apr 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/commbanks-creative-pitch-down-to-four/</guid></item><item><title><![CDATA[&lsquo;Good Marketing Is Good Marketing&rsquo;: Salesforce&rsquo;s Leandro Perez On Imaginary Line Between B2C &amp; B2C Marketing]]></title><description><![CDATA[Perez tells (nearly) all about his marketing smarts here. So get your notebook ready.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquogood-marketing-is-good-marketingrsquo-salesforcersquos-leandro-perez-on-imaginary-line-between-b2c-amp-b2c-marketing/</link><pubDate>Fri, 24 Apr 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquogood-marketing-is-good-marketingrsquo-salesforcersquos-leandro-perez-on-imaginary-line-between-b2c-amp-b2c-marketing/</guid></item><item><title><![CDATA[TV Ratings (23/4/2026): West Tigers Victory Brings In 1.4 Million Viewers To Nine]]></title><description><![CDATA[It was a packed house at Leichardt Oval last night with several B&amp;T staff rumoured to be in attendance.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2342026-west-tigers-victory-brings-in-14-million-viewers-to-nine/</link><pubDate>Fri, 24 Apr 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2342026-west-tigers-victory-brings-in-14-million-viewers-to-nine/</guid></item><item><title><![CDATA[Inside The Creator-Led Media Economy: The Coachella Trip That Never Quite Happens]]></title><description><![CDATA[B&amp;T empathises with these hard done-by influencers as we too often get uninvited from events.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/inside-the-creator-led-media-economy-the-coachella-trip-that-never-quite-happens/</link><pubDate>Fri, 24 Apr 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/inside-the-creator-led-media-economy-the-coachella-trip-that-never-quite-happens/</guid></item><item><title><![CDATA[BigAds Integrates Criteoâ€™s Commerce Audiences Into Agentic Planner]]></title><description><![CDATA[BigAds has integrated with Criteo to help brands identify and activate real in-market shoppers in minutes through its Agentic Planner, part of BigAds&rsquo; Bud HyperLocal platform. By combining the Bud HyperLocal platform with Criteo Commerce Audiences and curated supply across the open internet, the integration brings observed commerce signals directly into campaign planning and activation. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bigads-integrates-criteos-commerce-audiences-into-agentic-planner/</link><pubDate>Fri, 24 Apr 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bigads-integrates-criteos-commerce-audiences-into-agentic-planner/</guid></item><item><title><![CDATA[â€˜Protect Your Little Dudesâ€™: Budgy Smuggler Raises Awareness For Testicular Cancer With Two Dudes]]></title><description><![CDATA[Budgy Smuggler inks deal on this important topic.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/protect-your-little-dudes-budgy-smuggler-raises-awareness-for-testicular-cancer-with-two-dudes/</link><pubDate>Fri, 24 Apr 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/protect-your-little-dudes-budgy-smuggler-raises-awareness-for-testicular-cancer-with-two-dudes/</guid></item><item><title><![CDATA[Westpac &amp; News Australia Reveal How They Scored Big On NRLW By Not Talking About Money]]></title><description><![CDATA[Like NRLW GOAT Ali Brigginshaw, Westpac and News Australia continue to show off their skills.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/westpac-amp-news-australia-reveal-how-they-scored-big-on-nrlw-by-not-talking-about-money/</link><pubDate>Fri, 24 Apr 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/westpac-amp-news-australia-reveal-how-they-scored-big-on-nrlw-by-not-talking-about-money/</guid></item><item><title><![CDATA[Warner Bros Shareholders Greenlight $155B Paramount Mega-Merger]]></title><description><![CDATA[Shareholder value: the true meaning of life.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/warner-bros-shareholders-greenlight-155b-paramount-mega-merger/</link><pubDate>Fri, 24 Apr 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/warner-bros-shareholders-greenlight-155b-paramount-mega-merger/</guid></item><item><title><![CDATA[Barcelona Wunderkind Lamine Yamal Stars For Powerade In New World Cup Campaign Via WPP Open X]]></title><description><![CDATA[Sadly, none of Socceroos seemed to get the nod for this one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/barcelona-wunderkind-lamine-yamal-stars-for-powerade-in-new-world-cup-campaign-via-wpp-open-x/</link><pubDate>Fri, 24 Apr 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/barcelona-wunderkind-lamine-yamal-stars-for-powerade-in-new-world-cup-campaign-via-wpp-open-x/</guid></item><item><title><![CDATA[Virgin Australia Launches Media Agency Review]]></title><description><![CDATA[Virgin Australia is pitching its media planning and buying account, placing Omnicom&rsquo;s PHD on notice, B&amp;T can reveal. The review covers Virgin Australia and Velocity Frequent Flyer Program, and is part of the Group&rsquo;s standard governance and procurement process. At this early stage, Virgin has identified the media agencies it would like to take part [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/virgin-australia-launches-media-agency-review/</link><pubDate>Fri, 24 Apr 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/virgin-australia-launches-media-agency-review/</guid></item><item><title><![CDATA[Andy Ford Departs Analytic Partners, Joins Canva As Head Of Marketing DataÂ ]]></title><description><![CDATA[Andy Ford is leaving Analytics Partners as its associate vice president and joining Canva as its new head of marketing data, B&amp;T can reveal. Canva confirmed the new appointment in an email to B&amp;T on Friday morning. During his three months at Analytics Partners, Ford&rsquo;s role entailed elevating client service and account leadership in Australia, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/andy-ford-departs-analytic-partners-joins-canva-as-head-of-marketing-data/</link><pubDate>Fri, 24 Apr 2026 03:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/andy-ford-departs-analytic-partners-joins-canva-as-head-of-marketing-data/</guid></item><item><title><![CDATA[Made By Dyslexia Charity Launches Film With Jeremy Irons To Hijack Negative Search Results Via Clems]]></title><description><![CDATA[Made By Dyslexia and Clems team for this moving work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/made-by-dyslexia-charity-launches-film-with-jeremy-irons-to-hijack-negative-search-results-via-clems/</link><pubDate>Fri, 24 Apr 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/made-by-dyslexia-charity-launches-film-with-jeremy-irons-to-hijack-negative-search-results-via-clems/</guid></item><item><title><![CDATA[&lsquo;There&rsquo;ll Be Plenty To Laugh At&rsquo;: Jane Evans To Discuss Advertising Career On Tour With Mavens &amp; No Sunday Blues]]></title><description><![CDATA[Advertising icon Jane Evans will tour Australia in May for a series of talks presented by independent adland movement Mavens and industry recruiters No Sunday Blues. Evans will speak at INNOCEAN Australia in Sydney on May 21 and HERO agency in Melbourne on May 28, following her appearance at Cairns Crocodiles. The B&amp;T Lifetime Achievement [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquotherersquoll-be-plenty-to-laugh-atrsquo-jane-evans-to-discuss-advertising-career-on-tour-with-mavens-amp-no-sunday-blues/</link><pubDate>Fri, 24 Apr 2026 03:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquotherersquoll-be-plenty-to-laugh-atrsquo-jane-evans-to-discuss-advertising-career-on-tour-with-mavens-amp-no-sunday-blues/</guid></item><item><title><![CDATA[WPP Media New Zealand Appoints Sarah Kenny As Head Of Data And Technology]]></title><description><![CDATA[Kenny joins WPP Media NZ. Tells B&amp;T she still hasn't forgiven the Chappell brothers.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-new-zealand-appoints-sarah-kenny-as-head-of-data-and-technology/</link><pubDate>Fri, 24 Apr 2026 03:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-new-zealand-appoints-sarah-kenny-as-head-of-data-and-technology/</guid></item><item><title><![CDATA[Iran War &amp; Fuel Prices Drive Increased News Readership]]></title><description><![CDATA[War - what is it good for? News readership, apparently.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iran-war-amp-fuel-prices-drive-increased-news-readership/</link><pubDate>Fri, 24 Apr 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iran-war-amp-fuel-prices-drive-increased-news-readership/</guid></item><item><title><![CDATA[Superhuman Wins Bettyâ€™s Burgers Media Account]]></title><description><![CDATA[Superhuman wins Betty's Burgers account. And disavows any notion of a Big Mac ever again.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/superhuman-wins-bettys-burgers-media-account/</link><pubDate>Fri, 24 Apr 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/superhuman-wins-bettys-burgers-media-account/</guid></item><item><title><![CDATA[Princess Cruise Marketer Chloe Jones On Imposter Syndrome &amp; Building Confident Future Leaders]]></title><description><![CDATA[Princess Cruise's Chloe Jones says the key to building future leaders is not going overboard. Guffaw, guffaw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/princess-cruise-marketer-chloe-jones-on-imposter-syndrome-amp-building-confident-future-leaders/</link><pubDate>Fri, 24 Apr 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/princess-cruise-marketer-chloe-jones-on-imposter-syndrome-amp-building-confident-future-leaders/</guid></item><item><title><![CDATA[Can App Design Make Us Better People?]]></title><description><![CDATA[Is it your halitosis stopping you from getting significant other? No! It's the app design.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/can-app-design-make-us-better-people/</link><pubDate>Fri, 24 Apr 2026 02:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/can-app-design-make-us-better-people/</guid></item><item><title><![CDATA[Brand Characters Are More Than Mascots]]></title><description><![CDATA[In this op-ed, SickDogWolfMan Creative Director Jess Wheeler explores why brand mascots and characters are proving to be one of the most effective tools for building long-term brand success. He argues that their real power isn&rsquo;t in novelty, but in how they can unlock stronger strategy, sharper storytelling, and lasting brand memory when used for [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/brand-characters-are-more-than-mascots/</link><pubDate>Fri, 24 Apr 2026 02:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/brand-characters-are-more-than-mascots/</guid></item><item><title><![CDATA[One NZ Rebrands As â€˜Twos NZâ€™ In Toilet-Based Conservation Week Stunt]]></title><description><![CDATA[One NZ launches this shitter of a campaign.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/one-nz-rebrands-as-twos-nz-in-toilet-based-conservation-week-stunt/</link><pubDate>Fri, 24 Apr 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/one-nz-rebrands-as-twos-nz-in-toilet-based-conservation-week-stunt/</guid></item><item><title><![CDATA[One NZ Rebrands As â€˜Twos NZâ€™ In Cheeky Conservation Week Stunt]]></title><description><![CDATA[Telecommunications provider One New Zealand has temporarily rebranded as &lsquo;Twos NZ&rsquo; in a Conservation Week campaign designed to draw attention to a new tech-enabled conservation initiative with the Department of Conservation. The playful rename which is visible across stores, offices, digital platforms and network branding, leans into the &ldquo;ones and twos&rdquo; pun, while nodding to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/one-nz-rebrands-as-twos-nz-in-cheeky-conservation-week-stunt/</link><pubDate>Fri, 24 Apr 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/one-nz-rebrands-as-twos-nz-in-cheeky-conservation-week-stunt/</guid></item><item><title><![CDATA[Phil Koolenâ€™s Adobe Summit Diary: Day Three â€“ Las Vegas]]></title><description><![CDATA[Koolen's grin grew exponentially after he hit is first Vegas feature. Take our word for it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-three-las-vegas/</link><pubDate>Fri, 24 Apr 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-three-las-vegas/</guid></item><item><title><![CDATA[From Airport To Party: The Boomtown Bus Has You Covered At Cairns Crocodiles]]></title><description><![CDATA[The Boomtown Bus is your carriage to fun and enrichment in Cairns.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/from-airport-to-party-the-boomtown-bus-has-you-covered-at-cairns-crocodiles/</link><pubDate>Fri, 24 Apr 2026 01:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/from-airport-to-party-the-boomtown-bus-has-you-covered-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Taboola Launches AI That Reallocates Budget To Top-Performing Ads]]></title><description><![CDATA[Global AI-powered ad platform Taboola has launched Realize+, an agentic AI layer designed to automate campaign decision-making and drive performance outcomes across the open web. Positioned as the next evolution of its Realize platform, Realize+ continuously optimises campaigns in real time &ndash; shifting budget, refining creative and adjusting targeting without manual input. &ldquo;For years, advertisers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/taboola-launches-ai-that-reallocates-budget-to-top-performing-ads/</link><pubDate>Fri, 24 Apr 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/taboola-launches-ai-that-reallocates-budget-to-top-performing-ads/</guid></item><item><title><![CDATA[Chery Puts Tropfest Challenge Winner To Work In Upcoming Campaign]]></title><description><![CDATA[You could say this is the Chery on the top for Joel Phillips.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chery-puts-tropfest-challenge-winner-to-work-in-upcoming-campaign/</link><pubDate>Fri, 24 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chery-puts-tropfest-challenge-winner-to-work-in-upcoming-campaign/</guid></item><item><title><![CDATA[Chery Leverages Tropfest 2026 Winner For Upcoming Campaign]]></title><description><![CDATA[The road ahead looks bright for winner Joel Phillips.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chery-leverages-tropfest-2026-winner-for-upcoming-campaign/</link><pubDate>Fri, 24 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chery-leverages-tropfest-2026-winner-for-upcoming-campaign/</guid></item><item><title><![CDATA[Burger King Scores Tasty 4.3 System1 Star Rating]]></title><description><![CDATA[Burger King has scored a whopper of a score.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/burger-king-scores-tasty-43-system1-star-rating/</link><pubDate>Fri, 24 Apr 2026 01:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/burger-king-scores-tasty-43-system1-star-rating/</guid></item><item><title><![CDATA[Radio Ratings: Kyle &amp; Jackie O Absence Sees KIIS Slip In Sydney, But Gains In Melbourne]]></title><description><![CDATA[Melburnians leans in for a KIIS now that Kyle's gone. And who can blame them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kyle-amp-jackie-o-absence-sees-kiis-slip-in-sydney-but-gains-in-melbourne/</link><pubDate>Thu, 23 Apr 2026 05:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kyle-amp-jackie-o-absence-sees-kiis-slip-in-sydney-but-gains-in-melbourne/</guid></item><item><title><![CDATA[Radio Ratings: KIIS Tumbles In Sydney, But Gains In Melbourne Without Kyle &amp; Jackie O]]></title><description><![CDATA[Melburnians leans in for a KIIS now that Kyle's gone. And who can blame them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kiis-tumbles-in-sydney-but-gains-in-melbourne-without-kyle-amp-jackie-o/</link><pubDate>Thu, 23 Apr 2026 05:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/radio-ratings-kiis-tumbles-in-sydney-but-gains-in-melbourne-without-kyle-amp-jackie-o/</guid></item><item><title><![CDATA[WPP Media Drives Away With BYD Media Account]]></title><description><![CDATA[BYD has handed the keys of its media account to WPP Media following a competitive pitch. Independent agency Yango had handled BYD&rsquo;s media buying and planning for the past two years. WPP Media joins creative agency Taboo, and communications agencies Thrive and Acuity on BYD&rsquo;s agency roster. The account will be serviced via a bespoke [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-drives-away-with-byd-media-account/</link><pubDate>Thu, 23 Apr 2026 05:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-drives-away-with-byd-media-account/</guid></item><item><title><![CDATA[â€˜Going Out With A Bangâ€™: Telstra Lands Ad Age A-List Recognition]]></title><description><![CDATA[Brent Smart (not pictured) goes out with a bang.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/going-out-with-a-bang-telstra-lands-ad-age-a-list-recognition/</link><pubDate>Thu, 23 Apr 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/going-out-with-a-bang-telstra-lands-ad-age-a-list-recognition/</guid></item><item><title><![CDATA[ACM Shuts Down Tamworth Press As The Northern Daily Leader Shifts To Digital]]></title><description><![CDATA[The Daily Leader goes the way of the dodo. In print, at least.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/acm-shuts-down-tamworth-press-as-the-northern-daily-leader-shifts-to-digital/</link><pubDate>Thu, 23 Apr 2026 04:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/acm-shuts-down-tamworth-press-as-the-northern-daily-leader-shifts-to-digital/</guid></item><item><title><![CDATA[QMS Expands Sydney Network With More Digital Screens]]></title><description><![CDATA[At this rate, a non-digital billboard in Sydney will be something akin to a white elephant within months.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-expands-sydney-network-with-more-digital-screens/</link><pubDate>Thu, 23 Apr 2026 04:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-expands-sydney-network-with-more-digital-screens/</guid></item><item><title><![CDATA[SBS Shortlists Brands For Media Sustainability Challenge]]></title><description><![CDATA[Cycling to the winner reveal event is not mandatory, though is encouraged.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-shortlists-brands-for-media-sustainability-challenge/</link><pubDate>Thu, 23 Apr 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-shortlists-brands-for-media-sustainability-challenge/</guid></item><item><title><![CDATA[BJP Physie Launches First National Campaign Via Elevencom &amp; Pearman Media]]></title><description><![CDATA[If only everyone was as excited about an advert as this young girl. Though she is in it, in fairness.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bjp-physie-launches-first-national-campaign-via-elevencom-amp-pearman-media/</link><pubDate>Thu, 23 Apr 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bjp-physie-launches-first-national-campaign-via-elevencom-amp-pearman-media/</guid></item><item><title><![CDATA[TV Ratings (22/4/2026): Home And Away Goes Big On BVOD As Lacey &amp; Mackenzie Clash]]></title><description><![CDATA[Need some arguing tips? Last night's Home and Away should provide inspiration.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2242026-home-and-away-goes-big-on-bvod-as-lacey-amp-mackenzie-clash/</link><pubDate>Thu, 23 Apr 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2242026-home-and-away-goes-big-on-bvod-as-lacey-amp-mackenzie-clash/</guid></item><item><title><![CDATA[TV Ratings (22/4/2026): Home And Away Drives Big BVOD As Lacey &amp; Mackenzie Clash]]></title><description><![CDATA[Need some arguing tips? Take a look at last nights episode.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2242026-home-and-away-drives-big-bvod-as-lacey-amp-mackenzie-clash/</link><pubDate>Thu, 23 Apr 2026 04:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2242026-home-and-away-drives-big-bvod-as-lacey-amp-mackenzie-clash/</guid></item><item><title><![CDATA[Melbourne Confidential: Isabel Thomson-Officer]]></title><description><![CDATA[It's a shame Isabel decided against a career in law enforcement. Officer Thomson-Officer has a nice ring to it.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-isabel-thomson-officer/</link><pubDate>Thu, 23 Apr 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-isabel-thomson-officer/</guid></item><item><title><![CDATA[Nike Launches World-First Australian TikTok]]></title><description><![CDATA[Nike launches Aussie TikTok account, though it sadly hasn't celebrated with a shooey.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nike-launches-world-first-australian-tiktok/</link><pubDate>Thu, 23 Apr 2026 04:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nike-launches-world-first-australian-tiktok/</guid></item><item><title><![CDATA[WPP Plugs Google Earth AI Into Marketing Platform To Turn Physical World Into Media Predictions]]></title><description><![CDATA[It's a bad day for all the flat earthers at WPP as spherical Google Earth tool gets into planning.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-plugs-google-earth-ai-into-marketing-platform-to-turn-physical-world-into-media-predictions/</link><pubDate>Thu, 23 Apr 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-plugs-google-earth-ai-into-marketing-platform-to-turn-physical-world-into-media-predictions/</guid></item><item><title><![CDATA[WPP Media Partners With Unis To Shake Up Media Education &amp; Recruitment]]></title><description><![CDATA[Students asked to devise a media strategy to raise awareness about bullying. MAFS sales execs ears prick up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-partners-with-unis-to-shake-up-media-education-amp-recruitment/</link><pubDate>Thu, 23 Apr 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-partners-with-unis-to-shake-up-media-education-amp-recruitment/</guid></item><item><title><![CDATA[Sparrowâ€™s 15 Must-See Sessions at Cairns Crocodiles]]></title><description><![CDATA[Want to know what you must see at Cairns Crocs? Sparrow's got you covered. The less said about his Crocs, the better, however...]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sparrows-15-must-see-sessions-at-cairns-crocodiles/</link><pubDate>Thu, 23 Apr 2026 04:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sparrows-15-must-see-sessions-at-cairns-crocodiles/</guid></item><item><title><![CDATA[How Do You Measure Up? B&amp;T&rsquo;s Best Of The Best Returns!]]></title><description><![CDATA[Sound the claxons, start your engines and shuffle slightly in your office chairs! B&amp;T's Best of the Best is back!!!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-do-you-measure-up-bamptrsquos-best-of-the-best-returns/</link><pubDate>Thu, 23 Apr 2026 03:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-do-you-measure-up-bamptrsquos-best-of-the-best-returns/</guid></item><item><title><![CDATA[â€˜An Unprecedented New Eraâ€™: Foxtel Media Digitises Linear TV Trading For Advertisers]]></title><description><![CDATA[Foxtel Media is enabling advertisers to trade and execute Linear TV through a digital, impression-based buy in a market first. LinearIQ, which is powered by tvbeat, should make linear TV inventory more measurable, traceable and targeted. LinearIQ streamlines digital and linear TV trading and reporting across Kayo SPORTS, BINGE, Foxtel Go and Foxtel linear into [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/an-unprecedented-new-era-foxtel-media-digitises-linear-tv-trading-for-advertisers/</link><pubDate>Thu, 23 Apr 2026 03:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/an-unprecedented-new-era-foxtel-media-digitises-linear-tv-trading-for-advertisers/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Wine Brand Y Series Pours Itself Into The NFL]]></title><description><![CDATA[With tickets eclipsing the $500 dollar mark to watch the NFL in Melbourne, has Y Series found a loop hole to attend for cheaper?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-wine-brand-y-series-pours-itself-into-the-nfl/</link><pubDate>Thu, 23 Apr 2026 03:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-wine-brand-y-series-pours-itself-into-the-nfl/</guid></item><item><title><![CDATA[Netflix Partners With Sydney-Based Flying Bark Studios On Global â€˜Stranger Thingsâ€™ Animated Series]]></title><description><![CDATA[B&amp;T was a lucky guest to this private screening on Tuesday night. Though our handicam was confiscated at the door.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-partners-with-sydney-based-flying-bark-studios-on-global-stranger-things-animated-series/</link><pubDate>Thu, 23 Apr 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-partners-with-sydney-based-flying-bark-studios-on-global-stranger-things-animated-series/</guid></item><item><title><![CDATA[Netflix Partners With Flying Bark Studios To Bring Stranger Things Animated Series To Life]]></title><description><![CDATA[B&amp;T had the pleasure of previewing Stranger Things: Tales From &rsquo;85 during a private screening at Flying Bark Studios&rsquo; headquarters in Sydney earlier this week. The animation studio has partnered with Netflix to bring the new animated series to life, which officially launches today. The series is led by showrunner Eric Robles and executive producers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/netflix-partners-with-flying-bark-studios-to-bring-stranger-things-animated-series-to-life/</link><pubDate>Thu, 23 Apr 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/netflix-partners-with-flying-bark-studios-to-bring-stranger-things-animated-series-to-life/</guid></item><item><title><![CDATA[â€˜Leaving A Lasting Impactâ€™: Jo Boundy Breaks Down CommBankâ€™s Brisbane 2032 Partnership]]></title><description><![CDATA[Do you want free tickets to the Olympics? You better start grovelling to Boundy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/leaving-a-lasting-impact-jo-boundy-breaks-down-commbanks-brisbane-2032-partnership/</link><pubDate>Thu, 23 Apr 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/leaving-a-lasting-impact-jo-boundy-breaks-down-commbanks-brisbane-2032-partnership/</guid></item><item><title><![CDATA[Meta Says Expansion Of AI Business Assistant Proves Advertisers â€˜Want Smarter Toolsâ€™]]></title><description><![CDATA[Meta has expanded its Meta AI business assistant beta to advertisers and agencies of all sizes across major global markets, including APAC and ANZ, as the company pushes deeper into AI-powered advertising tools embedded directly within its core ad products. The expansion brings local language support across APAC, EMEA, LATAM and the US, and widens [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-says-expansion-of-ai-business-assistant-proves-advertisers-want-smarter-tools/</link><pubDate>Thu, 23 Apr 2026 03:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-says-expansion-of-ai-business-assistant-proves-advertisers-want-smarter-tools/</guid></item><item><title><![CDATA[Meta Says Expanison Of AI Business Assistant Proves Advertisers â€˜Want Smarter Toolsâ€™]]></title><description><![CDATA[Meta has expanded its Meta AI business assistant beta to advertisers and agencies of all sizes across major global markets, including APAC and ANZ, as the company pushes deeper into AI-powered advertising tools embedded directly within its core ad products. The expansion brings local language support across APAC, EMEA, LATAM and the US, and widens [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-says-expanison-of-ai-business-assistant-proves-advertisers-want-smarter-tools/</link><pubDate>Thu, 23 Apr 2026 03:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-says-expanison-of-ai-business-assistant-proves-advertisers-want-smarter-tools/</guid></item><item><title><![CDATA[â€˜Redefine Sophisticated Advertising For Small Businessesâ€™: Willie Pang On Amazonâ€™s AI Video Generator As It Lands Down Under]]></title><description><![CDATA[And before you ask, all the AI people we saw had the correct number of digits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/redefine-sophisticated-advertising-for-small-businesses-willie-pang-on-amazons-ai-video-generator-as-it-lands-down-under/</link><pubDate>Thu, 23 Apr 2026 02:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/redefine-sophisticated-advertising-for-small-businesses-willie-pang-on-amazons-ai-video-generator-as-it-lands-down-under/</guid></item><item><title><![CDATA[Innovidâ€™s Georgia Brammer On Hypermodeâ€™s â€˜Significantâ€™ Impact On Campaigns, Cuts Setup Time By 80%]]></title><description><![CDATA[Hypermode sadly isn't like a hyperdrive from Star Wars.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/innovids-georgia-brammer-on-hypermodes-significant-impact-on-campaigns-cuts-setup-time-by-80/</link><pubDate>Thu, 23 Apr 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/innovids-georgia-brammer-on-hypermodes-significant-impact-on-campaigns-cuts-setup-time-by-80/</guid></item><item><title><![CDATA[Innovidâ€™s Georgia Brammer Highlights Hypermodeâ€™s â€˜Significantâ€™ Impact On Campaigns, Cuts Setup Time By 80%]]></title><description><![CDATA[Innovid has officially made its Hypermode execution layer available to the market, describing the tool as being a significant step change in how agencies and advertisers build, validate and launch complex social campaigns at scale. The platform is designed to streamline social advertising workflows across Meta, Pinterest, Reddit, Snapchat and TikTok, with Innovid claiming it [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/innovids-georgia-brammer-highlights-hypermodes-significant-impact-on-campaigns-cuts-setup-time-by-80/</link><pubDate>Thu, 23 Apr 2026 02:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/innovids-georgia-brammer-highlights-hypermodes-significant-impact-on-campaigns-cuts-setup-time-by-80/</guid></item><item><title><![CDATA[Colgate Extends AFL Partnership With VML Campaign Featuring Patrick Cripps]]></title><description><![CDATA[Colgate has extended its long-running partnership with the AFL, reaffirming its role as the league&rsquo;s Official Smile Partner, alongside the launch of a new hero campaign created by VML featuring Carlton captain Patrick Cripps. The campaign places a strong focus on oral health and confidence, following Cripps&rsquo; journey from Northampton in Western Australia&rsquo;s mid-west to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colgate-extends-afl-partnership-with-vml-campaign-featuring-patrick-cripps/</link><pubDate>Thu, 23 Apr 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colgate-extends-afl-partnership-with-vml-campaign-featuring-patrick-cripps/</guid></item><item><title><![CDATA[Colgate Extends AFL Partnership With Campaign Featuring Patrick Cripps Via VML]]></title><description><![CDATA[Cripps stars for Colgate here. Once he's taken his mouthguard, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/colgate-extends-afl-partnership-with-campaign-featuring-patrick-cripps-via-vml/</link><pubDate>Thu, 23 Apr 2026 01:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/colgate-extends-afl-partnership-with-campaign-featuring-patrick-cripps-via-vml/</guid></item><item><title><![CDATA[Rifle Agency Scales Podcast Offering With Acquisition Of SHOUT Collective]]></title><description><![CDATA[Stoked with this acquisition, the agency is shouting from the rooftops.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/rifle-agency-scales-podcast-offering-with-acquisition-of-shout-collective/</link><pubDate>Thu, 23 Apr 2026 01:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/rifle-agency-scales-podcast-offering-with-acquisition-of-shout-collective/</guid></item><item><title><![CDATA[Adobe Sneaks 2026: Winning Demo Sees AI Turn Campaign Guesswork Into Predictions]]></title><description><![CDATA[Adobe&rsquo;s annual Sneaks session at Adobe Summit in Las Vegas has once again drawn a packed mainstage crowd, and this year it delivered a lot more than just curiosity. The long-running showcase of experimental ideas has evolved into a proving ground for what&rsquo;s next in customer experience, with a growing number of concepts making the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-sneaks-2026-winning-demo-sees-ai-turn-campaign-guesswork-into-predictions/</link><pubDate>Thu, 23 Apr 2026 01:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-sneaks-2026-winning-demo-sees-ai-turn-campaign-guesswork-into-predictions/</guid></item><item><title><![CDATA[Kleenex Encourages Aussies To â€˜Get Comfortableâ€™ Pooing Via Omnicom Advertising]]></title><description><![CDATA[Here at B&amp;T we savour our private time for work. "Boss makes a dollar, I make a dime. That's why I poo on company time!"]]></description><link>https://www.newslocker.com/en-au/profession/advertising/kleenex-encourages-aussies-to-get-comfortable-pooing-via-omnicom-advertising/</link><pubDate>Thu, 23 Apr 2026 01:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/kleenex-encourages-aussies-to-get-comfortable-pooing-via-omnicom-advertising/</guid></item><item><title><![CDATA[Set For Life Rolls Out &lsquo;Monthly Cash, No Catch&rsquo; With Special &amp; Dentsu Queensland]]></title><description><![CDATA[In the wise words of all the fathers on this Earth: nothing in life comes for free.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/set-for-life-rolls-out-lsquomonthly-cash-no-catchrsquo-with-special-amp-dentsu-queensland/</link><pubDate>Thu, 23 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/set-for-life-rolls-out-lsquomonthly-cash-no-catchrsquo-with-special-amp-dentsu-queensland/</guid></item><item><title><![CDATA[Set For Life Rolls Out &lsquo;Monthly Cash, No Catch&rsquo; Via Special &amp; Dentsu Queensland]]></title><description><![CDATA[In the wise words of all the fathers on this Earth: nothing in life comes for free.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/set-for-life-rolls-out-lsquomonthly-cash-no-catchrsquo-via-special-amp-dentsu-queensland/</link><pubDate>Thu, 23 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/set-for-life-rolls-out-lsquomonthly-cash-no-catchrsquo-via-special-amp-dentsu-queensland/</guid></item><item><title><![CDATA[â€˜He Lifted The Spirits Of Sydney For 25 Yearsâ€™: Beloved ABC Radio Star James Valentine Dies, Aged 64]]></title><description><![CDATA[Valentine has been part of the rhythm of everyday life for generations of Sydneysiders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/he-lifted-the-spirits-of-sydney-for-25-years-beloved-abc-radio-star-james-valentine-dies-aged-64-2/</link><pubDate>Thu, 23 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/he-lifted-the-spirits-of-sydney-for-25-years-beloved-abc-radio-star-james-valentine-dies-aged-64-2/</guid></item><item><title><![CDATA[â€˜He Lifted The Spirits Of Sydney For 25 Yearsâ€™ â€” Beloved ABC Radio Star James Valentine Dies, Aged 64]]></title><description><![CDATA[Valentine has been part of the rhythm of everyday life for generations of Sydneysiders.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/he-lifted-the-spirits-of-sydney-for-25-years-beloved-abc-radio-star-james-valentine-dies-aged-64/</link><pubDate>Thu, 23 Apr 2026 01:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/he-lifted-the-spirits-of-sydney-for-25-years-beloved-abc-radio-star-james-valentine-dies-aged-64/</guid></item><item><title><![CDATA[Phil Koolenâ€™s Adobe Summit Diary: Day Two â€“ Las Vegas]]></title><description><![CDATA[Forget the brickie's laptop,Koolen is keeping you lot in the know.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-two-las-vegas/</link><pubDate>Thu, 23 Apr 2026 00:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-two-las-vegas/</guid></item><item><title><![CDATA[We Talk About National Reach, But Are We Actually Planning It?]]></title><description><![CDATA[For an industry that prides itself on reach, campaigns don&rsquo;t always end up being planned that way. National is often the ambition, but in reality, plans tend to lean metro-first, with regional considered later in the process. Not by design, but by how plans naturally come together, writes Kirrily Hirst, director of sales, GoTransit Media [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/we-talk-about-national-reach-but-are-we-actually-planning-it/</link><pubDate>Thu, 23 Apr 2026 00:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/we-talk-about-national-reach-but-are-we-actually-planning-it/</guid></item><item><title><![CDATA[TBWA Reshuffles Sydney Leadership Team]]></title><description><![CDATA[TBWA's leadership team hand in their badges and guns, though they snuck out a few branded mugs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tbwa-reshuffles-sydney-leadership-team/</link><pubDate>Wed, 22 Apr 2026 05:38:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tbwa-reshuffles-sydney-leadership-team/</guid></item><item><title><![CDATA[Phil Koolenâ€™s Adobe Summit Diary: Day One â€“ Las Vegas]]></title><description><![CDATA[Phil Koolen thought he was going to have some spare time in Vegas. Little did he know he was going to be our spy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-one-las-vegas/</link><pubDate>Wed, 22 Apr 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phil-koolens-adobe-summit-diary-day-one-las-vegas/</guid></item><item><title><![CDATA[TV Ratings (21/4/2026): Travel Guides Tours Tops Entertainment As Reality TV Holds Strong]]></title><description><![CDATA[Travel Guides does the business for Nine. Ironic, given how expensive travelling has become in recent weeks.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2142026-travel-guides-tours-tops-entertainment-as-reality-tv-holds-strong/</link><pubDate>Wed, 22 Apr 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2142026-travel-guides-tours-tops-entertainment-as-reality-tv-holds-strong/</guid></item><item><title><![CDATA[PHDâ€™s Investment Chief Joanna Barnes Exits]]></title><description><![CDATA[One of Australia&rsquo;s top media buyers, PHD&rsquo;s chief investment officer Joanna Barnes, has left the agency after 11 years. Barnes departed a few weeks ago, and B&amp;T understands has a new industry role lined up for May. &ldquo;After 11 years, I&rsquo;m grateful for the opportunities to have achieved and learnt so much. Thank you to [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/phds-investment-chief-joanna-barnes-exits/</link><pubDate>Wed, 22 Apr 2026 04:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/phds-investment-chief-joanna-barnes-exits/</guid></item><item><title><![CDATA[AIâ€™s Impact On Businesses Is â€˜Essentially Zeroâ€™]]></title><description><![CDATA[AI's impact on business amounts to nearly nothing. Save B&amp;T, we're putting it to use every day for almost defamatory images!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ais-impact-on-businesses-is-essentially-zero/</link><pubDate>Wed, 22 Apr 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ais-impact-on-businesses-is-essentially-zero/</guid></item><item><title><![CDATA[&lsquo;We Must Do Better&rsquo;: Tag, Carat, Fiftyfive5 &amp; UnLtd Release New Phase Of &lsquo;Raise The Age NSW&rsquo; Campaign]]></title><description><![CDATA[A powerful new phase of the &lsquo;Raise the Age NSW&rsquo; campaign has launched, driven by an unprecedented collaboration between community leaders, frontline organisations and advertising industry partners, showcasing how collective action and creative storytelling can drive meaningful social change. In partnership with Tag, Carat, Fiftyfive5 and UnLtd, the new campaign for Raise the Age NSW [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowe-must-do-betterrsquo-tag-carat-fiftyfive5-amp-unltd-release-new-phase-of-lsquoraise-the-age-nswrsquo-campaign/</link><pubDate>Wed, 22 Apr 2026 04:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowe-must-do-betterrsquo-tag-carat-fiftyfive5-amp-unltd-release-new-phase-of-lsquoraise-the-age-nswrsquo-campaign/</guid></item><item><title><![CDATA[TVNZ+ Upgrades Platform With New Ad Formats &amp; Deeper Targeting For Advertisers]]></title><description><![CDATA[TVNZ has started rolling out a new version of its streaming platform, TVNZ+, in a major upgrade designed to enhance the viewing experience while significantly expanding opportunities for advertisers. The new platform, developed in partnership with global technology providers Quickplay, Amazon Web Services (AWS) and Evergent, forms part of TVNZ&rsquo;s broader strategy to move faster [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tvnz-upgrades-platform-with-new-ad-formats-amp-deeper-targeting-for-advertisers/</link><pubDate>Wed, 22 Apr 2026 04:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tvnz-upgrades-platform-with-new-ad-formats-amp-deeper-targeting-for-advertisers/</guid></item><item><title><![CDATA[MAFS Craze Continues With Podcast Maintaining Top Five Spot]]></title><description><![CDATA[And we are all for the craze.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mafs-craze-continues-with-podcast-maintaining-top-five-spot/</link><pubDate>Wed, 22 Apr 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mafs-craze-continues-with-podcast-maintaining-top-five-spot/</guid></item><item><title><![CDATA[&lsquo;Allows Us To Get Out Of The Weeds&rsquo;: Inside Adobe&rsquo;s New Operating Model Marketing &amp; The Brands Living It]]></title><description><![CDATA[B&amp;T hack pulls herself away from the roulette table in Vegas to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-new-operating-model-marketing-amp-the-brands-living-it/</link><pubDate>Wed, 22 Apr 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-new-operating-model-marketing-amp-the-brands-living-it/</guid></item><item><title><![CDATA[&lsquo;Allows Us To Get Out Of The Weeds&rsquo;: Inside Adobe&rsquo;s New Operating Model Marketing &amp; The Brands Already Living It]]></title><description><![CDATA[B&amp;T hack pulls herself away from the roulette table in Vegas to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-new-operating-model-marketing-amp-the-brands-already-living-it/</link><pubDate>Wed, 22 Apr 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-new-operating-model-marketing-amp-the-brands-already-living-it/</guid></item><item><title><![CDATA[&lsquo;Allows Us To Get Out Of The Weeds&rsquo;: Inside Adobe&rsquo;s AI Takeover Of Marketing &amp; The Brands Already Living It]]></title><description><![CDATA[B&amp;T is on the ground in Las Vegas this week as Adobe announces its latest agentic AI innovations, along with live examples of how global brands are already deploying the technology inside their organisations. While many of the case studies on stage have been US-based, the implications are anything but local. The same structural pressures [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-ai-takeover-of-marketing-amp-the-brands-already-living-it/</link><pubDate>Wed, 22 Apr 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoallows-us-to-get-out-of-the-weedsrsquo-inside-adobersquos-ai-takeover-of-marketing-amp-the-brands-already-living-it/</guid></item><item><title><![CDATA[Is Splitting NRL Rights In The Long-Term Interest Of The Code?]]></title><description><![CDATA[In this op-ed, Gemba APAC managing director Andrew Condon questions whether the NRL&rsquo;s desire to split its rights might backfire over time. NRL kicks off pitch for record broadcast deal &ndash; with a twist. The NRL has begun negotiations for its 2028 TV deal, flagging an NFL&#8209;style split of rights to maximise revenue. At the [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/is-splitting-nrl-rights-in-the-long-term-interest-of-the-code/</link><pubDate>Wed, 22 Apr 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/is-splitting-nrl-rights-in-the-long-term-interest-of-the-code/</guid></item><item><title><![CDATA[Distribution &amp; Devotion: Learn Why Great Content Finds Its Audience At Cairns Crocodiles]]></title><description><![CDATA[Nothing makes for a bigger splash than a homoerotic sports series, apparently.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/distribution-amp-devotion-learn-why-great-content-finds-its-audience-at-cairns-crocodiles/</link><pubDate>Wed, 22 Apr 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/distribution-amp-devotion-learn-why-great-content-finds-its-audience-at-cairns-crocodiles/</guid></item><item><title><![CDATA[Cairns Hatchlings 2026 â€“ The Finalistsâ€™ Work: PR]]></title><description><![CDATA[Cairns Crocodiles is but weeks away. We're not panicking and we're assured these finalists are not nervous in the slightest.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-finalists-work-pr/</link><pubDate>Wed, 22 Apr 2026 03:42:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cairns-hatchlings-2026-the-finalists-work-pr/</guid></item><item><title><![CDATA[VaynerMedia Expands Aussie Leadership Team By 4 As Brands Demand Social-First Approach]]></title><description><![CDATA[Brands are demanding social-first. Which we've been assured doesn't mean they're looking for meetings to start in the pub.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-expands-aussie-leadership-team-by-4-as-brands-demand-social-first-approach/</link><pubDate>Wed, 22 Apr 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-expands-aussie-leadership-team-by-4-as-brands-demand-social-first-approach/</guid></item><item><title><![CDATA[VaynerMedia Expands Aussie Leadership Team By 4 Amid Social-First Shift]]></title><description><![CDATA[Advertising and marketing agency VaynerMedia has announced a significant expansion of its Australian leadership team with four senior appointments, as brands increasingly shift investment toward social platforms and creator-led ecosystems. The agency has appointed Elle Batchelor, Sophie Tschuchnigg, Belle Brown and Nathan Bramley, strengthening its capabilities across creator partnerships, project delivery, client leadership and gaming [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-expands-aussie-leadership-team-by-4-amid-social-first-shift/</link><pubDate>Wed, 22 Apr 2026 03:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaynermedia-expands-aussie-leadership-team-by-4-amid-social-first-shift/</guid></item><item><title><![CDATA[Nine Wins NBL Rights, Network Ten Doesnâ€™t Play Ball]]></title><description><![CDATA[Nine takes a leaf out of NBL player Mathew Dellavedova's book, who is the king of steals in the sport.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-wins-nbl-rights-network-ten-doesnt-play-ball/</link><pubDate>Wed, 22 Apr 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-wins-nbl-rights-network-ten-doesnt-play-ball/</guid></item><item><title><![CDATA[Nine Steals NBLâ€™s Free-To-Air Rights From 10]]></title><description><![CDATA[Nine takes a leaf out of NBL player Mathew Dellavedova's book, who is the king of steals in the sport.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nine-steals-nbls-free-to-air-rights-from-10/</link><pubDate>Wed, 22 Apr 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nine-steals-nbls-free-to-air-rights-from-10/</guid></item><item><title><![CDATA[â€˜Do We Half Accept It As Normal?â€™: MOBIâ€™s Liz Cherry Warns Marketers Of AI Language Creeping Into Campaigns]]></title><description><![CDATA[MOBI&rsquo;s marketing lead Liz Cherry has raised concerns that marketers may be &ldquo;half accepting as normal&rdquo; the growing sameness of AI-generated campaign language, as brands increasingly rely on the same tools to scale content production. Speaking to B&amp;T about the rapid adoption of AI in marketing, during the HubSpot Grow 2026 conference in Sydney on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/do-we-half-accept-it-as-normal-mobis-liz-cherry-warns-marketers-of-ai-language-creeping-into-campaigns/</link><pubDate>Wed, 22 Apr 2026 02:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/do-we-half-accept-it-as-normal-mobis-liz-cherry-warns-marketers-of-ai-language-creeping-into-campaigns/</guid></item><item><title><![CDATA[Nibble Edge Appoints Deb Rajadurai As Account Director As Growth Continues]]></title><description><![CDATA[Deb Rajadurai joins Nibble Edge and becomes important fixture in its lawn bowls team.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nibble-edge-appoints-deb-rajadurai-as-account-director-as-growth-continues/</link><pubDate>Wed, 22 Apr 2026 02:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nibble-edge-appoints-deb-rajadurai-as-account-director-as-growth-continues/</guid></item><item><title><![CDATA[Thrive PR Launches Sister Agency Acuity]]></title><description><![CDATA[A baby is born every four seconds. While new comms agencies aren't born as frequently, we think they're just as special.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thrive-pr-launches-sister-agency-acuity/</link><pubDate>Wed, 22 Apr 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thrive-pr-launches-sister-agency-acuity/</guid></item><item><title><![CDATA[Social Garden Rebrands To The Garden]]></title><description><![CDATA[Social Garden becomes The Garden. Which isn't to say it's become less collegiate and fun, of course.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/social-garden-rebrands-to-the-garden/</link><pubDate>Wed, 22 Apr 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/social-garden-rebrands-to-the-garden/</guid></item><item><title><![CDATA[AANA CEO Josh Faulks Appointed To World Federation Of Advertisers Executive Committee]]></title><description><![CDATA[AANA CEO Josh Faulks has been appointed to the World Federation of Advertisers (WFA) executive committee strengthening Australia&rsquo;s voice in global marketing leadership. The appointment was confirmed at the WFA AGM as part of WFA Global Marketer Week in Stockholm, with Faulks joining a leadership group that includes senior executives from organisations such as Driscoll&rsquo;s, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aana-ceo-josh-faulks-appointed-to-world-federation-of-advertisers-executive-committee/</link><pubDate>Wed, 22 Apr 2026 02:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aana-ceo-josh-faulks-appointed-to-world-federation-of-advertisers-executive-committee/</guid></item><item><title><![CDATA[CMOs To Watch, Presented By Zenith: GWMâ€™s Head Marketer On Navigating The Competitive Car Category]]></title><description><![CDATA[The EV market&rsquo;s so competitive even your car has range anxiety. But not about battery, about the next model drop.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-gwms-head-marketer-on-navigating-the-competitive-car-category/</link><pubDate>Wed, 22 Apr 2026 01:52:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cmos-to-watch-presented-by-zenith-gwms-head-marketer-on-navigating-the-competitive-car-category/</guid></item><item><title><![CDATA[&lsquo;Not Standing Still&rsquo;: Outdoor &amp; Sports Retailers Lift Ad Spend By 4%]]></title><description><![CDATA[Australian outdoor and sports retailers lifted their advertising investment by 4 per cent in 2025, reaching $91.9 million, with social media commanding the largest share at $39.9 million, according to Nielsen Ad Intel. Among individual brands, Anaconda led the category with $17.6 million in spend, followed by BCF on $13 million and Rebel Sport at [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquonot-standing-stillrsquo-outdoor-amp-sports-retailers-lift-ad-spend-by-4/</link><pubDate>Wed, 22 Apr 2026 01:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquonot-standing-stillrsquo-outdoor-amp-sports-retailers-lift-ad-spend-by-4/</guid></item><item><title><![CDATA[Transport For NSW Seeks OOH Operator To Digitise 96-Site Billboard Portfolio]]></title><description><![CDATA[Transport for NSW has launched a tender seeking an out-of-home operator to oversee 96 roadside advertising sites across metro and regional NSW, with a strong push toward converting traditional billboards into digital screens. The portfolio includes 62 static billboards and 34 digital sites. The successful bidder will be given the opportunity to progressively upgrade static [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/transport-for-nsw-seeks-ooh-operator-to-digitise-96-site-billboard-portfolio/</link><pubDate>Wed, 22 Apr 2026 01:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/transport-for-nsw-seeks-ooh-operator-to-digitise-96-site-billboard-portfolio/</guid></item><item><title><![CDATA[oOh!media Elevates Nathan Robertson &amp; Bree Tassell To Bolster WA &amp; SA Teams]]></title><description><![CDATA[A pre-requisite for the promotion was allegedly having both AFL and cricket knowledge.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/oohmedia-elevates-nathan-robertson-amp-bree-tassell-to-bolster-wa-amp-sa-teams/</link><pubDate>Wed, 22 Apr 2026 01:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/oohmedia-elevates-nathan-robertson-amp-bree-tassell-to-bolster-wa-amp-sa-teams/</guid></item><item><title><![CDATA[JB Hi-Fi Taps Broadsign To Build &amp; Scale Retail Media Network]]></title><description><![CDATA[JB you've done it again.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jb-hi-fi-taps-broadsign-to-build-amp-scale-retail-media-network/</link><pubDate>Wed, 22 Apr 2026 00:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jb-hi-fi-taps-broadsign-to-build-amp-scale-retail-media-network/</guid></item><item><title><![CDATA[Thinkerbell Comes for Your Hair In Marketingâ€™s Greatest Shave]]></title><description><![CDATA[Want a free haircut form Adam Ferrier? Here is your opportunity!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-comes-for-your-hair-in-marketings-greatest-shave/</link><pubDate>Wed, 22 Apr 2026 00:18:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/thinkerbell-comes-for-your-hair-in-marketings-greatest-shave/</guid></item><item><title><![CDATA[Revealed: The Cairns Crocodiles Awards 2026 Finalists!]]></title><description><![CDATA[Pack your budgies, thongs &amp; sunscreen, adland! The Cairns Crocodiles Awards finalists are here.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/revealed-the-cairns-crocodiles-awards-2026-finalists/</link><pubDate>Tue, 21 Apr 2026 07:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/revealed-the-cairns-crocodiles-awards-2026-finalists/</guid></item><item><title><![CDATA[TV Ratings: (20/04/2026): Glenn Robbins &amp; Mick Molloy Roast Carrie Bickmore In New Hit TV Show]]></title><description><![CDATA[With two comedians in the room, the audience was in stitches. Pretty much how you lot end up after reading Tom Fogden's jokes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-20042026-glenn-robbins-amp-mick-molloy-roast-carrie-bickmore-in-new-hit-tv-show/</link><pubDate>Tue, 21 Apr 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-20042026-glenn-robbins-amp-mick-molloy-roast-carrie-bickmore-in-new-hit-tv-show/</guid></item><item><title><![CDATA[Canvaâ€™s Previously â€˜Benchedâ€™ Leonardo Rolls Out New Products]]></title><description><![CDATA[Mona Lisa probably would have had a meltdown if Leonardo had painted her lazy eye and blemishes with such precision.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/canvas-previously-benched-leonardo-rolls-out-new-products/</link><pubDate>Tue, 21 Apr 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/canvas-previously-benched-leonardo-rolls-out-new-products/</guid></item><item><title><![CDATA[Zenith Wins Industry Super Australia Media Account]]></title><description><![CDATA[Industry Super Australia has handed its media buying and planning duties to Zenith following a competitive pitch, B&amp;T can reveal. Zenith replaces Omnicom&rsquo;s Initiative, which has worked with Industry Super Australia for 14 years. Its creative work is handled by The Shannon Company. Alana Burnside, Chief Executive of Industry Super Australia said: &ldquo;We are delighted [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/zenith-wins-industry-super-australia-media-account/</link><pubDate>Tue, 21 Apr 2026 04:03:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/zenith-wins-industry-super-australia-media-account/</guid></item><item><title><![CDATA[&lsquo;Chicken And Egg&rsquo;: HubSpot&rsquo;s Aja Frost On Why Brands Need SEO &amp; AEO, Not One Or The Other]]></title><description><![CDATA[But which came first, the chicken or the egg?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquochicken-and-eggrsquo-hubspotrsquos-aja-frost-on-why-brands-need-seo-amp-aeo-not-one-or-the-other/</link><pubDate>Tue, 21 Apr 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquochicken-and-eggrsquo-hubspotrsquos-aja-frost-on-why-brands-need-seo-amp-aeo-not-one-or-the-other/</guid></item><item><title><![CDATA[&lsquo;Chicken &amp; Egg&rsquo;: HubSpot&rsquo;s Aja Frost On Why Brands Need SEO &amp; AEO, Not One Or The Other]]></title><description><![CDATA[The newsletter hit your inbox a little later because the editorial team was arguing what came first, the chicken or the egg.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquochicken-amp-eggrsquo-hubspotrsquos-aja-frost-on-why-brands-need-seo-amp-aeo-not-one-or-the-other/</link><pubDate>Tue, 21 Apr 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquochicken-amp-eggrsquo-hubspotrsquos-aja-frost-on-why-brands-need-seo-amp-aeo-not-one-or-the-other/</guid></item><item><title><![CDATA[â€˜Chicken And Eggâ€™: HubSpotâ€™s Aja Frost On Why SEO Needs AEO, Not One Or The Other]]></title><description><![CDATA[HubSpot&rsquo;s Aja Frost has warned brands they can&rsquo;t have AEO without SEO, as some marketers begin to suggest AEO is replacing SEO altogether. In recent times, brands have been grappling with declining organic visibility, as AI-generated answers increasingly sit between users and traditional search results. The rise of tools like ChatGPT and Google&rsquo;s AI experiences [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/chicken-and-egg-hubspots-aja-frost-on-why-seo-needs-aeo-not-one-or-the-other/</link><pubDate>Tue, 21 Apr 2026 03:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/chicken-and-egg-hubspots-aja-frost-on-why-seo-needs-aeo-not-one-or-the-other/</guid></item><item><title><![CDATA[The Monkeys Co-Founder Scott Nowell Joins BMF As Creative Chair]]></title><description><![CDATA[Nowell promises no monkeying about at BMF. Perhaps.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-monkeys-co-founder-scott-nowell-joins-bmf-as-creative-chair/</link><pubDate>Tue, 21 Apr 2026 03:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-monkeys-co-founder-scott-nowell-joins-bmf-as-creative-chair/</guid></item><item><title><![CDATA[Intrepid Travel Promotes Josh O&rsquo;Connor &amp; Natasha Bounyaphol Strengthening Partnerships]]></title><description><![CDATA[Two Intrepid promotions one new structure and suddenly the best desk has become a high stakes sponsorship asset.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/intrepid-travel-promotes-josh-orsquoconnor-amp-natasha-bounyaphol-strengthening-partnerships/</link><pubDate>Tue, 21 Apr 2026 03:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/intrepid-travel-promotes-josh-orsquoconnor-amp-natasha-bounyaphol-strengthening-partnerships/</guid></item><item><title><![CDATA[Gippsland Dairy Encourages Aussies To â€˜Let The World Waitâ€™ In New Campaign Via Special]]></title><description><![CDATA[To take a leaf out of B&amp;T's book: we often miss our 1pm newsletter send time, letting the world wait on the news.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gippsland-dairy-encourages-aussies-to-let-the-world-wait-in-new-campaign-via-special/</link><pubDate>Tue, 21 Apr 2026 03:45:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gippsland-dairy-encourages-aussies-to-let-the-world-wait-in-new-campaign-via-special/</guid></item><item><title><![CDATA[Youth Off The Streets Taps Innocean, PHD &amp; UnLtd For New Impact Campaign]]></title><description><![CDATA[Agencies get involved in this important work. And good on 'em, we say.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/youth-off-the-streets-taps-innocean-phd-amp-unltd-for-new-impact-campaign/</link><pubDate>Tue, 21 Apr 2026 03:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/youth-off-the-streets-taps-innocean-phd-amp-unltd-for-new-impact-campaign/</guid></item><item><title><![CDATA[LIA Awards Introduces Democracy &amp; Human Rights Gong With European Parliament]]></title><description><![CDATA[And who says we're not saving lives?!?!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lia-awards-introduces-democracy-amp-human-rights-gong-with-european-parliament/</link><pubDate>Tue, 21 Apr 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lia-awards-introduces-democracy-amp-human-rights-gong-with-european-parliament/</guid></item><item><title><![CDATA[Motion Sickness Repositions With â€˜Blood Oathâ€™ To Creativity]]></title><description><![CDATA[Motion Sickness is after blood. Though it won't be saying what chemicals it finds in the samples.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/motion-sickness-repositions-with-blood-oath-to-creativity/</link><pubDate>Tue, 21 Apr 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/motion-sickness-repositions-with-blood-oath-to-creativity/</guid></item><item><title><![CDATA[M+C Saatchi Australia Revenue Down By A Third After Losing Optus &amp; Closing Bohemia]]></title><description><![CDATA[M+C Saatchi Australia reported a 31.9 per cent revenue decline in 2025 after the closure of media arm Bohemia and the loss of its telco client Optus. The global advertising group blamed the &ldquo;significant Australia drag&rdquo; and US Government shutdown for 7.3 per cent revenue drop in worldwide revenues. In an investor presentation, M+C Saatchi [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-australia-revenue-down-by-a-third-after-losing-optus-amp-closing-bohemia/</link><pubDate>Tue, 21 Apr 2026 03:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-australia-revenue-down-by-a-third-after-losing-optus-amp-closing-bohemia/</guid></item><item><title><![CDATA[How Amber Beverage Grew Its Net Revenue By 26% Under MD Ulyana Linenko]]></title><description><![CDATA[Pour yourself a drink, sit back and enjoy this look under the hood at Amber Beverage Australia.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/how-amber-beverage-grew-its-net-revenue-by-26-under-md-ulyana-linenko/</link><pubDate>Tue, 21 Apr 2026 03:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/how-amber-beverage-grew-its-net-revenue-by-26-under-md-ulyana-linenko/</guid></item><item><title><![CDATA[Fast 10: Involved Mediaâ€™s Sarah Keith On Unlocking Hidden Value In Business Assets]]></title><description><![CDATA[Sarah Keith tells all about her active, involved life in this week's Fast 10. And a bit more besides.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fast-10-involved-medias-sarah-keith-on-unlocking-hidden-value-in-business-assets/</link><pubDate>Tue, 21 Apr 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fast-10-involved-medias-sarah-keith-on-unlocking-hidden-value-in-business-assets/</guid></item><item><title><![CDATA[ARN Appoints Ollie Wards As Director, Video And Social]]></title><description><![CDATA[Radio meets reels as ARN appoints someone to make it all make sense on TikTok.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/arn-appoints-ollie-wards-as-director-video-and-social/</link><pubDate>Tue, 21 Apr 2026 02:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/arn-appoints-ollie-wards-as-director-video-and-social/</guid></item><item><title><![CDATA[Alliance Outdoor Strengthens Network With Queensland Agency Sales Director Appointment]]></title><description><![CDATA[OOH expands nationally and hires someone to prove you can&rsquo;t ignore 560 billboards forever.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alliance-outdoor-strengthens-network-with-queensland-agency-sales-director-appointment/</link><pubDate>Tue, 21 Apr 2026 02:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alliance-outdoor-strengthens-network-with-queensland-agency-sales-director-appointment/</guid></item><item><title><![CDATA[Media Buyers Missing CTV Opportunity With â€˜One-To-Oneâ€™ Attitude To Impressions]]></title><description><![CDATA[Co-viewing is the act of watching TV with others. Rather than having it on in the background whilst you all stare at your phones.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/media-buyers-missing-ctv-opportunity-with-one-to-one-attitude-to-impressions/</link><pubDate>Tue, 21 Apr 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/media-buyers-missing-ctv-opportunity-with-one-to-one-attitude-to-impressions/</guid></item><item><title><![CDATA[Becks, Vini Jr &amp; Salah Take Apart Football Rules In Pepsi&rsquo;s World Cup Banger]]></title><description><![CDATA[Football royalty (and former Rangers youth player Gordon Ramsay) rip apart VAR, diving, offside and debate about who is the King of Skill in this &lsquo;galacticos&rsquo; of a World Cup spot for Pepsi. Pepsi Global has brought together football legends in a new film&mdash;created by Big Time Creative and directed by Ernest Desumbila out of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/becks-vini-jr-amp-salah-take-apart-football-rules-in-pepsirsquos-world-cup-banger/</link><pubDate>Tue, 21 Apr 2026 02:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/becks-vini-jr-amp-salah-take-apart-football-rules-in-pepsirsquos-world-cup-banger/</guid></item><item><title><![CDATA[IAB Australia State Of Nation Report Reveals Affiliate &amp; Partnership Marketing Activity Delivers Results]]></title><description><![CDATA[Brands and agencies report that affiliate and partnership marketing activity is delivering strong commercial results for brands in Australia and showing clear signs of maturity according to the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report. The Report, which was released today at the annual IAB Australia Affiliate and Partnership Marketing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/iab-australia-state-of-nation-report-reveals-affiliate-amp-partnership-marketing-activity-delivers-results/</link><pubDate>Tue, 21 Apr 2026 02:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/iab-australia-state-of-nation-report-reveals-affiliate-amp-partnership-marketing-activity-delivers-results/</guid></item><item><title><![CDATA[News Australiaâ€™s Visual Domain Brought Under Medium Rareâ€™s Auspices]]></title><description><![CDATA[There's been some desk shuffling afoot within News Corp. Unclear whether pedestals have followed.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-australias-visual-domain-brought-under-medium-rares-auspices/</link><pubDate>Tue, 21 Apr 2026 02:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-australias-visual-domain-brought-under-medium-rares-auspices/</guid></item><item><title><![CDATA[â€˜Providing Transparency To Protect Brandsâ€™: IAS Expands Its Coverage For TikTok]]></title><description><![CDATA[IAS is giving brands another 67 reasons to utilise its services.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/providing-transparency-to-protect-brands-ias-expands-its-coverage-for-tiktok/</link><pubDate>Tue, 21 Apr 2026 01:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/providing-transparency-to-protect-brands-ias-expands-its-coverage-for-tiktok/</guid></item><item><title><![CDATA[TWE Splash Dominates IHAC Awards 2026]]></title><description><![CDATA[It's better to be inside the house pissing out than outside the house pissing in. Or something like that.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/twe-splash-dominates-ihac-awards-2026/</link><pubDate>Tue, 21 Apr 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/twe-splash-dominates-ihac-awards-2026/</guid></item><item><title><![CDATA[Scape Turns Student-Inspired Stories Into â€˜You Had To Be Thereâ€™ Campaign Via Jane Doe Creation]]></title><description><![CDATA[And, you have to be here to receive all the information about this campaign.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scape-turns-student-inspired-stories-into-you-had-to-be-there-campaign-via-jane-doe-creation/</link><pubDate>Tue, 21 Apr 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scape-turns-student-inspired-stories-into-you-had-to-be-there-campaign-via-jane-doe-creation/</guid></item><item><title><![CDATA[Ideally Raises $13.4M In Series A Funding To Accelerate US Expansion]]></title><description><![CDATA[Ideally speaking, they'd have wanted a round $13.5 million, we reckon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/ideally-raises-134m-in-series-a-funding-to-accelerate-us-expansion/</link><pubDate>Tue, 21 Apr 2026 01:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/ideally-raises-134m-in-series-a-funding-to-accelerate-us-expansion/</guid></item><item><title><![CDATA[Alison McKinnon: AI Transformation â€˜Secret Sauceâ€™ For Marketers]]></title><description><![CDATA[Is it as tasty as Macca's big mac sauce? We will let you be the judge of that!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/alison-mckinnon-ai-transformation-secret-sauce-for-marketers/</link><pubDate>Tue, 21 Apr 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/alison-mckinnon-ai-transformation-secret-sauce-for-marketers/</guid></item><item><title><![CDATA[â€˜Equips Teams With A Single Solutionâ€™: Adobe Launches AI System To Fix Broken Marketing Workflows]]></title><description><![CDATA[Adobe has launched a major expansion of its GenStudio content supply chain platform, introducing a new &ldquo;Brand Intelligence&rdquo; capability designed to help global enterprises produce marketing content faster, at scale, and with tighter control over brand consistency. Announced at Adobe Summit, the company&rsquo;s flagship customer experience conference, the update reflects a broader push toward what [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/equips-teams-with-a-single-solution-adobe-launches-ai-system-to-fix-broken-marketing-workflows/</link><pubDate>Mon, 20 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/equips-teams-with-a-single-solution-adobe-launches-ai-system-to-fix-broken-marketing-workflows/</guid></item><item><title><![CDATA[Adobe Teams With Agency Giants As It Pushes â€˜Frictionlessâ€™ AI Marketing Ecosystem]]></title><description><![CDATA[Adobe has announced a major expansion of its global partner ecosystem, describing its agentic AI platform as being a central operating layer for customer experience orchestration. Announced at Adobe Summit in Las Vegas, the move is designed to reduce fragmentation in how businesses deploy artificial intelligence, enabling brands to connect multiple AI agents, tools and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-teams-with-agency-giants-as-it-pushes-frictionless-ai-marketing-ecosystem/</link><pubDate>Mon, 20 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-teams-with-agency-giants-as-it-pushes-frictionless-ai-marketing-ecosystem/</guid></item><item><title><![CDATA[Adobe Launches â€˜Brand Visibilityâ€™ System As Brands Struggle To Be Found Due To AI]]></title><description><![CDATA[Adobe has launched a new &ldquo;brand visibility&rdquo; solution designed to help companies manage how they appear across AI-driven discovery tools, as generative AI and chat-based interfaces rapidly reshape how consumers find and interact with brands. Announced at Adobe Summit, the system is built around a simple premise: customers are no longer only discovering brands through [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-launches-brand-visibility-system-as-brands-struggle-to-be-found-due-to-ai/</link><pubDate>Mon, 20 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-launches-brand-visibility-system-as-brands-struggle-to-be-found-due-to-ai/</guid></item><item><title><![CDATA[Adobe Bets On â€˜Agenticâ€™ Future With CX Enterprise Launch]]></title><description><![CDATA[Adobe has launched a new vision for marketing in the age of AI, positioning &ldquo;agentic&rdquo; systems as the next evolution of customer experience. The centrepiece is Adobe CX Enterprise, an end-to-end platform designed to orchestrate the entire customer lifecycle using AI agents that can plan, execute and optimise marketing workflows with minimal human input. The [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-bets-on-agentic-future-with-cx-enterprise-launch/</link><pubDate>Mon, 20 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-bets-on-agentic-future-with-cx-enterprise-launch/</guid></item><item><title><![CDATA[Adobe Announces Always-On AI â€˜Coworkerâ€™ For Marketing Teams]]></title><description><![CDATA[Adobe has introduced a new AI system designed to act as an always-on &ldquo;coworker&rdquo; for marketing and customer experience teams, as it deepens its push into agentic AI and automated enterprise workflows. Announced during the Adobe Summit in Las Vegas, the new CX Enterprise Coworker is positioned as an orchestration layer that connects fragmented data, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adobe-announces-always-on-ai-coworker-for-marketing-teams/</link><pubDate>Mon, 20 Apr 2026 15:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adobe-announces-always-on-ai-coworker-for-marketing-teams/</guid></item><item><title><![CDATA[&lsquo;Nothing Makes Me More Excited&rsquo;: Ellie Brocklehurst Joins Omnicom Advertising As Asia&rsquo;s Growth &amp; Marketing Officer]]></title><description><![CDATA[Ellie Brocklehurst has announced her new role as chief growth and marketing officer, Asia, at Omnicom Advertising. It comes as the team has formed a new regional, future focused leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia. The team brings together six senior leaders across creativity, innovation, strategy, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquonothing-makes-me-more-excitedrsquo-ellie-brocklehurst-joins-omnicom-advertising-as-asiarsquos-growth-amp-marketing-officer/</link><pubDate>Mon, 20 Apr 2026 07:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquonothing-makes-me-more-excitedrsquo-ellie-brocklehurst-joins-omnicom-advertising-as-asiarsquos-growth-amp-marketing-officer/</guid></item><item><title><![CDATA[â€˜Fun To Boringâ€™ Ratio Shifting With Fewer Vibes: Media Sales Reps On Changing Relations With Agency Execs]]></title><description><![CDATA[B&amp;T's vibes correspondent Arvind Hickman checks in with adland here. And needless to say, they're not looking great.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/fun-to-boring-ratio-shifting-with-fewer-vibes-media-sales-reps-on-changing-relations-with-agency-execs/</link><pubDate>Mon, 20 Apr 2026 04:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/fun-to-boring-ratio-shifting-with-fewer-vibes-media-sales-reps-on-changing-relations-with-agency-execs/</guid></item><item><title><![CDATA[TV Ratings: (19/04/2026): Nine Wipes Prime Time Floor, MasterChef Cooks Up Bigger Launch Than 2025]]></title><description><![CDATA[The Floor bests Masterchef. Which is ironically where most of our gastronomic efforts end up.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-19042026-nine-wipes-prime-time-floor-masterchef-cooks-up-bigger-launch-than-2025/</link><pubDate>Mon, 20 Apr 2026 04:55:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-19042026-nine-wipes-prime-time-floor-masterchef-cooks-up-bigger-launch-than-2025/</guid></item><item><title><![CDATA[â€˜First-Of-Its-Kindâ€™ In-Room Hotel Advertising Technology Launches In Australia]]></title><description><![CDATA[Praise be! But will the Gideon Society join as a launch partner?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/first-of-its-kind-in-room-hotel-advertising-technology-launches-in-australia/</link><pubDate>Mon, 20 Apr 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/first-of-its-kind-in-room-hotel-advertising-technology-launches-in-australia/</guid></item><item><title><![CDATA[â€˜An Apprenticeship On Steroidsâ€™: MasterChefâ€™s Andy Allen On Family Friendly Shift]]></title><description><![CDATA[B&amp;T talks beans on toast with Andy Allen. Needless to say, we're not competing.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-masterchefs-andy-allen-on-family-friendly-shift/</link><pubDate>Mon, 20 Apr 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-masterchefs-andy-allen-on-family-friendly-shift/</guid></item><item><title><![CDATA[â€˜An Apprenticeship On Steroidsâ€™: Andy Allen Returns To MasterChef, Stresses Learning-To-Cook Culture Vs â€˜Polished End-Resultsâ€™]]></title><description><![CDATA[Here at B&amp;T, we&rsquo;ll do our best attempt at recreating their silky, velvety mashed potatoes.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-andy-allen-returns-to-masterchef-stresses-learning-to-cook-culture-vs-polished-end-results/</link><pubDate>Mon, 20 Apr 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-andy-allen-returns-to-masterchef-stresses-learning-to-cook-culture-vs-polished-end-results/</guid></item><item><title><![CDATA[â€˜An Apprenticeship On Steroidsâ€™: Andy Allen Returns To MasterChef]]></title><description><![CDATA[B&amp;T talks beans on toast with Andy Allen. Needless to say, we're not competing.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-andy-allen-returns-to-masterchef/</link><pubDate>Mon, 20 Apr 2026 04:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/an-apprenticeship-on-steroids-andy-allen-returns-to-masterchef/</guid></item><item><title><![CDATA[Victoria Racing Club Announces Long-Term Partnership with Asahi Beverages]]></title><description><![CDATA[We, for one, cannot wait to get stuck into 17 schooners of Dry after watching our horse trot over the line at the Melbourne Cup.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/victoria-racing-club-announces-long-term-partnership-with-asahi-beverages/</link><pubDate>Mon, 20 Apr 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/victoria-racing-club-announces-long-term-partnership-with-asahi-beverages/</guid></item><item><title><![CDATA[Westfield Goes Nostalgic With Motherâ€™s Day Campaign Via AKQA]]></title><description><![CDATA[Were the 80s your heyday? Bask in the matching velour tracksuit-ness of this work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/westfield-goes-nostalgic-with-mothers-day-campaign-via-akqa/</link><pubDate>Mon, 20 Apr 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/westfield-goes-nostalgic-with-mothers-day-campaign-via-akqa/</guid></item><item><title><![CDATA[Disney+ Ad Tier Launches Down Under This Week]]></title><description><![CDATA[The new Disney+ ad tier is launches in Australia and New Zealand on Tuesday. The plan will cost $9.99 per month and will sit alongside its existing Standard and Premium plans. The new plan will offer access to Disney+ content, including TV shows, films, Originals and live ESPN sports, with advertising included. It will stream [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/disney-ad-tier-launches-down-under-this-week/</link><pubDate>Mon, 20 Apr 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/disney-ad-tier-launches-down-under-this-week/</guid></item><item><title><![CDATA[TRP Wins Butter Brand Lard Ass, Launches New Campaign]]></title><description><![CDATA[TRP jiggles and wobbles its way to this calorific win.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/trp-wins-butter-brand-lard-ass-launches-new-campaign/</link><pubDate>Mon, 20 Apr 2026 03:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/trp-wins-butter-brand-lard-ass-launches-new-campaign/</guid></item><item><title><![CDATA[Former Stan CMO Joins Gifting Platform Prezzee As Global CMO]]></title><description><![CDATA[Ilinkovski joins gift cards platform Prezzee. Her family already fear they know what's coming Christmas.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-stan-cmo-joins-gifting-platform-prezzee-as-global-cmo/</link><pubDate>Mon, 20 Apr 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-stan-cmo-joins-gifting-platform-prezzee-as-global-cmo/</guid></item><item><title><![CDATA[â€˜Weâ€™ve Captured 7% Of Addressable Revenueâ€™: Netflix Expects Its Ads Business To Keep On Trucking]]></title><description><![CDATA[Netflix, much like our waistline, simply won't stop growing.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-captured-7-of-addressable-revenue-netflix-expects-its-ads-business-to-keep-on-trucking/</link><pubDate>Mon, 20 Apr 2026 03:33:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-captured-7-of-addressable-revenue-netflix-expects-its-ads-business-to-keep-on-trucking/</guid></item><item><title><![CDATA[&lsquo;Find A Niche &amp; Drive A Truck Through It&rsquo;: Retail Media For Farmers &amp; Tradies Arrives]]></title><description><![CDATA[If you're in the wide-brimmed hat, sturdy boots or quad bike world, this is the best thing since Christmas in the Eastern Suburbs.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquofind-a-niche-amp-drive-a-truck-through-itrsquo-retail-media-for-farmers-amp-tradies-arrives/</link><pubDate>Mon, 20 Apr 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquofind-a-niche-amp-drive-a-truck-through-itrsquo-retail-media-for-farmers-amp-tradies-arrives/</guid></item><item><title><![CDATA[&lsquo;Find A Niche &amp; Drive A Truck Through It&rsquo; &mdash; Retail Media For Farmers &amp; Tradies Arrives]]></title><description><![CDATA[The retail media sector is coming for farmers and tradies in regional Australia with the launch of Works Media Group. Established by Shopper Media Group founder Edward Couche and former News Corp Victoria and Tasmania lead Peter Zavac, Works Media will initially target farmers with digital out-of-home (DOOH) assets across Elders national network of 250 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquofind-a-niche-amp-drive-a-truck-through-itrsquo-mdash-retail-media-for-farmers-amp-tradies-arrives/</link><pubDate>Mon, 20 Apr 2026 02:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquofind-a-niche-amp-drive-a-truck-through-itrsquo-mdash-retail-media-for-farmers-amp-tradies-arrives/</guid></item><item><title><![CDATA[Australian Made Week 2026 Launches With â€˜Mockumentaryâ€™ Campaign Starring Comedian Andy Lee]]></title><description><![CDATA[Well-known comedian and media personality Andy Lee is fronting a new national campaign encouraging Australians to back local products as part of Australian Made Week 2026. The initiative, which runs from 18 &ndash; 24 May, has launched with a humorous &ldquo;mockumentary&rdquo;-style TV commercial positioning Lee as the self-declared &ldquo;biggest fan&rdquo; of Australian-made goods as he [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/australian-made-week-2026-launches-with-mockumentary-campaign-starring-comedian-andy-lee/</link><pubDate>Mon, 20 Apr 2026 02:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/australian-made-week-2026-launches-with-mockumentary-campaign-starring-comedian-andy-lee/</guid></item><item><title><![CDATA[ALDI Spotlights Genius Shoppers In â€˜ALDI IQâ€™ Social Campaign Via Bastion]]></title><description><![CDATA[Nothing says genius like walking out of ALDI with a new abacus, curling wand and chainsaw.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aldi-spotlights-genius-shoppers-in-aldi-iq-social-campaign-via-bastion/</link><pubDate>Mon, 20 Apr 2026 02:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aldi-spotlights-genius-shoppers-in-aldi-iq-social-campaign-via-bastion/</guid></item><item><title><![CDATA[News.om.au Launches 2026 Great Aussie Debate, 53,000 People Weigh In]]></title><description><![CDATA[The 2026 edition of News.com.au&rsquo;s annual Great Aussie Debate has launched, revealing insights from more than 53,000 Australian&rsquo;s. The nationwide survey, designed to &ldquo;take the pulse&rdquo; of the country, highlights growing financial anxiety, shifting attitudes to work and travel, and generational divides on issues ranging from AI usage to lifestyle preferences. The publisher will roll [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/newsomau-launches-2026-great-aussie-debate-53000-people-weigh-in/</link><pubDate>Mon, 20 Apr 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/newsomau-launches-2026-great-aussie-debate-53000-people-weigh-in/</guid></item><item><title><![CDATA[News.com.au&rsquo;s Great Aussie Debate Focuses On Financial Anxiety, Attitudes To Work &amp; Travel, Generational Divides]]></title><description><![CDATA[Sadly, the Great Aussie Debate won't be touching on the pertinency of Bob Katter's Lebanese heritage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/newscomaursquos-great-aussie-debate-focuses-on-financial-anxiety-attitudes-to-work-amp-travel-generational-divides/</link><pubDate>Mon, 20 Apr 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/newscomaursquos-great-aussie-debate-focuses-on-financial-anxiety-attitudes-to-work-amp-travel-generational-divides/</guid></item><item><title><![CDATA[News.com.au Launches 2026 Great Aussie Debate, 53,000 People Weigh In]]></title><description><![CDATA[The 2026 edition of News.com.au&rsquo;s annual Great Aussie Debate has launched, revealing insights from more than 53,000 Australian&rsquo;s. The nationwide survey, designed to &ldquo;take the pulse&rdquo; of the country, highlights growing financial anxiety, shifting attitudes to work and travel, and generational divides on issues ranging from AI usage to lifestyle preferences. The publisher will roll [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/newscomau-launches-2026-great-aussie-debate-53000-people-weigh-in/</link><pubDate>Mon, 20 Apr 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/newscomau-launches-2026-great-aussie-debate-53000-people-weigh-in/</guid></item><item><title><![CDATA[Dominoâ€™s ANZ Appoints Former Yum! Exec Dewald Du Plooy As New CMO]]></title><description><![CDATA[Fried chicken or pizza? That's a tough decision to make.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dominos-anz-appoints-former-yum-exec-dewald-du-plooy-as-new-cmo/</link><pubDate>Mon, 20 Apr 2026 01:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dominos-anz-appoints-former-yum-exec-dewald-du-plooy-as-new-cmo/</guid></item><item><title><![CDATA[Vaseline Launches Social Dating Reality Series â€˜The Afterglowâ€™ Via REBORN]]></title><description><![CDATA[Do you enjoy gawping at people hotter than you but have recently been barred from Club Rose Bay? Check this out.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vaseline-launches-social-dating-reality-series-the-afterglow-via-reborn/</link><pubDate>Mon, 20 Apr 2026 01:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vaseline-launches-social-dating-reality-series-the-afterglow-via-reborn/</guid></item><item><title><![CDATA[Scroll Media Lands Exclusive AccuWeather Deal Across ANZ]]></title><description><![CDATA[Scroll Media has secured an exclusive representation agreement with AccuWeather, giving the Australian firm sole rights to sell the weather platform&rsquo;s premium advertising inventory across Australia and New Zealand. The deal positions Scroll Media to bring AccuWeather&rsquo;s hyper-local forecasting data into the region&rsquo;s advertising market, enabling brands to activate campaigns based on real-time weather conditions [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scroll-media-lands-exclusive-accuweather-deal-across-anz/</link><pubDate>Mon, 20 Apr 2026 01:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scroll-media-lands-exclusive-accuweather-deal-across-anz/</guid></item><item><title><![CDATA[Budget Direct&rsquo;s &lsquo;Frozen&rsquo; &amp; Allianz&rsquo;s &lsquo;Care You Can Count On&rsquo; Top Australia&rsquo;s Favourite Ads Study]]></title><description><![CDATA[The Research Agency&rsquo;s (TRA) latest Favourite Ads study has revealed Australia prefer ads that look and feel like nothing else in their category. The study, surveying more than 1,600 Australians, saw Budget Direct topping the list, followed by Allianz (2nd place), Toyota (3rd place), Youi (4th place) and Telstra (5th place). Despite their differences in [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/budget-directrsquos-lsquofrozenrsquo-amp-allianzrsquos-lsquocare-you-can-count-onrsquo-top-australiarsquos-favourite-ads-study/</link><pubDate>Mon, 20 Apr 2026 01:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/budget-directrsquos-lsquofrozenrsquo-amp-allianzrsquos-lsquocare-you-can-count-onrsquo-top-australiarsquos-favourite-ads-study/</guid></item><item><title><![CDATA[VMO Wins Exclusive Outdoor Rights To Sydneyâ€™s Central Park Mall]]></title><description><![CDATA[It's dollar slices and cries of "Eh, I'm walking over here" as VMO wins Central Park. Maybe.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vmo-wins-exclusive-outdoor-rights-to-sydneys-central-park-mall/</link><pubDate>Mon, 20 Apr 2026 01:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vmo-wins-exclusive-outdoor-rights-to-sydneys-central-park-mall/</guid></item><item><title><![CDATA[Deloitte&rsquo;s David Gatt Joins Omnicom To Lead Marketing Operations &amp; Ecosystems Design]]></title><description><![CDATA[David Gatt swaps Deloitte lanyard for cooler, edgy-er Omnicom one.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/deloittersquos-david-gatt-joins-omnicom-to-lead-marketing-operations-amp-ecosystems-design/</link><pubDate>Mon, 20 Apr 2026 00:32:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/deloittersquos-david-gatt-joins-omnicom-to-lead-marketing-operations-amp-ecosystems-design/</guid></item><item><title><![CDATA[Shane Geffen To Depart HERO After Five Years As National ECD]]></title><description><![CDATA[HERO Executive Creative Director Shane Geffen will exit the independent agency at the end of April, drawing to a close a five-year tenure. Geffen joined HERO in 2021 as ECD before being promoted to National ECD in 2024. His departure comes at a high point for the agency, having worked closely with founder and Creative [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shane-geffen-to-depart-hero-after-five-years-as-national-ecd/</link><pubDate>Fri, 17 Apr 2026 09:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shane-geffen-to-depart-hero-after-five-years-as-national-ecd/</guid></item><item><title><![CDATA[Inside the Creator-Led Media Economy: Coachella]]></title><description><![CDATA[Content creators don&rsquo;t go to Coachella anymore, they just rotate brand trips and call it work.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/inside-the-creator-led-media-economy-coachella/</link><pubDate>Fri, 17 Apr 2026 04:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/inside-the-creator-led-media-economy-coachella/</guid></item><item><title><![CDATA[TV Ratings (16/4/2026): Seven&rsquo;s AFL &amp; Nine&rsquo;s NRL Battle For Primetime Supremacy]]></title><description><![CDATA[Sounds like a night of channel flicking and snack refills to us!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1642026-sevenrsquos-afl-amp-ninersquos-nrl-battle-for-primetime-supremacy/</link><pubDate>Fri, 17 Apr 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1642026-sevenrsquos-afl-amp-ninersquos-nrl-battle-for-primetime-supremacy/</guid></item><item><title><![CDATA[Twilio Launches Flex SDK For Contact Centres]]></title><description><![CDATA[Now every app can have a contact centre thanks to Twilio so your problems can finally follow you around the internet.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/twilio-launches-flex-sdk-for-contact-centres/</link><pubDate>Fri, 17 Apr 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/twilio-launches-flex-sdk-for-contact-centres/</guid></item><item><title><![CDATA[Latitude Hit With $4 Million Fine In Second Spam Offence]]></title><description><![CDATA[Seems like Latitude Financial treats unsubscribe like a suggestion and ACMA like a repeat customer.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/latitude-hit-with-4-million-fine-in-second-spam-offence/</link><pubDate>Fri, 17 Apr 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/latitude-hit-with-4-million-fine-in-second-spam-offence/</guid></item><item><title><![CDATA[AARON Awards Reveal Inaugural Winners]]></title><description><![CDATA[Humans got the credit and AI got another subscription renewal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aaron-awards-reveal-inaugural-winners/</link><pubDate>Fri, 17 Apr 2026 03:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aaron-awards-reveal-inaugural-winners/</guid></item><item><title><![CDATA[Advertising Holding Companies Agree Settlement With FTC Over X Boycott]]></title><description><![CDATA[The Federal Trade Commission and eight states have settled with advertising companies over an &lsquo;antitrust&rsquo; lawsuit brought by X owner Elon Musk. Last year, the American consumer watchdog, in an unpolitically motivated claim, began an investigation into holding companies and lobbying groups who it claims co-ordinated boycotts against X (formerly known as Twitter) because advertisers [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/advertising-holding-companies-agree-settlement-with-ftc-over-x-boycott/</link><pubDate>Fri, 17 Apr 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/advertising-holding-companies-agree-settlement-with-ftc-over-x-boycott/</guid></item><item><title><![CDATA[â€˜Shouldâ€™ve Gone To Specsaversâ€™ Hits The Netball Courts In New Foxtel Media Partnership]]></title><description><![CDATA[Specsavers is bringing its long-running &lsquo;Should&rsquo;ve gone to Specsavers&rsquo; platform to live netball broadcasts, announcing an expanded integrated partnership with Foxtel Media for the 2026 Suncorp Super Netball season. Launching this weekend during Round 6, the campaign will run across Kayo SPORTS and Fox Netball, featuring two integrated TVCs embedded within game coverage. The activation [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/shouldve-gone-to-specsavers-hits-the-netball-courts-in-new-foxtel-media-partnership/</link><pubDate>Fri, 17 Apr 2026 03:35:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/shouldve-gone-to-specsavers-hits-the-netball-courts-in-new-foxtel-media-partnership/</guid></item><item><title><![CDATA[Yahoo DSP &amp; The Guardian Partner To Enable Direct Access To News Inventory]]></title><description><![CDATA[Somewhere a reseller just refreshed their pipeline report.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-amp-the-guardian-partner-to-enable-direct-access-to-news-inventory/</link><pubDate>Fri, 17 Apr 2026 03:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/yahoo-dsp-amp-the-guardian-partner-to-enable-direct-access-to-news-inventory/</guid></item><item><title><![CDATA[Jury Revealed For AWARD Lab GenAI Sprint]]></title><description><![CDATA[GenAI is fast but judging still takes three meetings.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/jury-revealed-for-award-lab-genai-sprint/</link><pubDate>Fri, 17 Apr 2026 03:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/jury-revealed-for-award-lab-genai-sprint/</guid></item><item><title><![CDATA[â€˜Itâ€™s A Step Closer To The Fireâ€™: Former Burson Boss Tom Horn On Why He Moved To Atmos]]></title><description><![CDATA[One of Australia&rsquo;s leading strategic comms leaders left Burson to join Atmos this week. B&amp;T caught up with Tom Horn, who worked with the WPP agency for more than seven years. His decision to leave Burson preceded WPP&rsquo;s decision to spin off the agency and is driven by his passion to tackle cyber crime. Cyber [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/its-a-step-closer-to-the-fire-former-burson-boss-tom-horn-on-why-he-moved-to-atmos/</link><pubDate>Fri, 17 Apr 2026 03:17:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/its-a-step-closer-to-the-fire-former-burson-boss-tom-horn-on-why-he-moved-to-atmos/</guid></item><item><title><![CDATA[Sexual Content Tops Google Ad Violations As AI Automates â€˜Deceptive Contentâ€™]]></title><description><![CDATA[Google removed 8.3 billion ads in 2025 as its AI-powered enforcement systems blocked more than 99 per cent of policy-violating content before it was ever seen by users, according to its latest Ad Safety Report. The company said sexual content remained the largest source of violations, accounting for more than 409 million policy breaches across [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sexual-content-tops-google-ad-violations-as-ai-automates-deceptive-content/</link><pubDate>Fri, 17 Apr 2026 02:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sexual-content-tops-google-ad-violations-as-ai-automates-deceptive-content/</guid></item><item><title><![CDATA[The Sydney Morning Herald Marks 195 Years]]></title><description><![CDATA[The Sydney Morning Herald will mark its 195th anniversary on Saturday, highlighting its long-standing role in delivering &ldquo;trusted, independent journalism&rdquo; amid growing concerns about misinformation and AI-generated content. First kicking off in 1831 as the Sydney Herald, the publication began with 750 copies produced in a small George Street office in colonial Sydney &ndash; 70 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-sydney-morning-herald-marks-195-years/</link><pubDate>Fri, 17 Apr 2026 01:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-sydney-morning-herald-marks-195-years/</guid></item><item><title><![CDATA[Music Magazine Mixmag Partners With LINES Parent Company To Help Its Expansion Across ANZ]]></title><description><![CDATA[Mixmag will be hoping to make some noise with this partnership.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/music-magazine-mixmag-partners-with-lines-parent-company-to-help-its-expansion-across-anz/</link><pubDate>Fri, 17 Apr 2026 01:22:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/music-magazine-mixmag-partners-with-lines-parent-company-to-help-its-expansion-across-anz/</guid></item><item><title><![CDATA[BCM Group Unveils Search Works To Capitilise On Searchâ€™s â€˜Biggest Transformation Since The Launch Of Googleâ€™]]></title><description><![CDATA[BCM Group has been searching for a solution and will be hoping it works.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/bcm-group-unveils-search-works-to-capitilise-on-searchs-biggest-transformation-since-the-launch-of-google/</link><pubDate>Fri, 17 Apr 2026 01:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/bcm-group-unveils-search-works-to-capitilise-on-searchs-biggest-transformation-since-the-launch-of-google/</guid></item><item><title><![CDATA[Nexxen Upgrades AI Assistant To Expand Full-Funnel Campaign Automation]]></title><description><![CDATA[Nexxen has announced major enhancements to its nexAI DSP Assistant, expanding the AI tool&rsquo;s role across the full lifecycle of digital advertising campaigns and introducing a redesigned, AI-native user interface aimed at improving workflow efficiency and performance outcomes. The ad-tech platform said the updated DSP interface is designed to &ldquo;reduce operational friction, shorten onboarding time [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nexxen-upgrades-ai-assistant-to-expand-full-funnel-campaign-automation/</link><pubDate>Fri, 17 Apr 2026 01:04:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nexxen-upgrades-ai-assistant-to-expand-full-funnel-campaign-automation/</guid></item><item><title><![CDATA[Veteran Broadcaster Tracey Spicer To MC TechDiversity Awards]]></title><description><![CDATA[Walkley Award-winning journalist and AI ethics advocate Tracey Spicer has been announced as the master of ceremonies for the 2026 TechDiversity Awards. The awards, run by TechDiversity Foundation, will be held on 31 July at Sofitel Sydney Wentworth, marking a return to Sydney after last year&rsquo;s record-breaking 10th anniversary event in Melbourne. More than 500 [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/veteran-broadcaster-tracey-spicer-to-mc-techdiversity-awards/</link><pubDate>Fri, 17 Apr 2026 01:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/veteran-broadcaster-tracey-spicer-to-mc-techdiversity-awards/</guid></item><item><title><![CDATA[Everything Is On Fire, Hereâ€™s How To Get Coverage Anyway]]></title><description><![CDATA[PR and being on fire are a common theme this Friday. Time for the pub!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/everything-is-on-fire-heres-how-to-get-coverage-anyway-2/</link><pubDate>Fri, 17 Apr 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/everything-is-on-fire-heres-how-to-get-coverage-anyway-2/</guid></item><item><title><![CDATA[Everything Is On Fire. Hereâ€™s How To Get Coverage Anyway]]></title><description><![CDATA[In this op-ed written by Emma Butler, account director, Compass Studio, delves into the evolving role of PR in times of global uncertainty, and how brands can stay relevant without appearing tone-deaf. I&rsquo;m opening my news apps constantly, that small rush of adrenaline as I check the latest update and try to make sense of [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/everything-is-on-fire-heres-how-to-get-coverage-anyway/</link><pubDate>Fri, 17 Apr 2026 00:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/everything-is-on-fire-heres-how-to-get-coverage-anyway/</guid></item><item><title><![CDATA[Only 14% Of Aussies Recall Seeing Hearing Devices Represented In Advertising]]></title><description><![CDATA[Australian research has highlighted a significant and largely overlooked representation gap in advertising &ndash; just 14 per cent of Australians recall seeing hearing devices represented in advertising for everyday products or services in the past year. Commissioned by GN Hearing, and conducted by YouGov, the research reveals that while other forms of diversity and inclusion [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/only-14-of-aussies-recall-seeing-hearing-devices-represented-in-advertising/</link><pubDate>Thu, 16 Apr 2026 23:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/only-14-of-aussies-recall-seeing-hearing-devices-represented-in-advertising/</guid></item><item><title><![CDATA[Only 14% Of Aussies Recall Seeing Hearing Devices Represented In Ads]]></title><description><![CDATA[We hope brands get the message.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/only-14-of-aussies-recall-seeing-hearing-devices-represented-in-ads/</link><pubDate>Thu, 16 Apr 2026 23:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/only-14-of-aussies-recall-seeing-hearing-devices-represented-in-ads/</guid></item><item><title><![CDATA[Canva Launches Canva AI 2.0, Calls It â€˜Most Significant Moment In Historyâ€™]]></title><description><![CDATA[Canva has launched Canva AI 2.0, described as the platform&rsquo;s &ldquo;biggest launch ever&rdquo; and what CEO Melanie Perkins has labelled &ldquo;the most significant moment in Canva&rsquo;s history&rdquo;. The company says the update takes Canva from being a design platform into what it calls &ldquo;the system at the centre of how work gets done&rdquo;. &ldquo;Just over [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/canva-launches-canva-ai-20-calls-it-most-significant-moment-in-history/</link><pubDate>Thu, 16 Apr 2026 23:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/canva-launches-canva-ai-20-calls-it-most-significant-moment-in-history/</guid></item><item><title><![CDATA[Why Australian Drivers Are Flocking To Chinese EV Brands]]></title><description><![CDATA[Australia&rsquo;s electric vehicle market is undergoing what&rsquo;s being described as its fastest brand reshuffle on record, with new data from JOLT revealing nearly half of EV drivers are already planning their next purchase &ndash; and increasingly looking to Chinese manufacturers. The study, based on verified users of JOLT&rsquo;s fast-charging network across Sydney, Melbourne, Brisbane and [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/why-australian-drivers-are-flocking-to-chinese-ev-brands/</link><pubDate>Thu, 16 Apr 2026 07:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/why-australian-drivers-are-flocking-to-chinese-ev-brands/</guid></item><item><title><![CDATA[TFM Digital Launches That F*cking Marketing Podcast To Cut Through â€˜Generic Adviceâ€™]]></title><description><![CDATA[TFM Digital has launched a new podcast aimed at exposing the conversations marketers rarely have in public, positioning it as a counterpoint to what it describes as an industry saturated with generic advice. Titled That F*cking Marketing (TFM) Podcast*, the weekly audio series promises unfiltered discussions on what&rsquo;s actually driving results in Australian marketing &mdash; [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tfm-digital-launches-that-fcking-marketing-podcast-to-cut-through-generic-advice/</link><pubDate>Thu, 16 Apr 2026 06:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tfm-digital-launches-that-fcking-marketing-podcast-to-cut-through-generic-advice/</guid></item><item><title><![CDATA[GoTransit Wins Big Bus Sydney Rights, Launches with Heineken]]></title><description><![CDATA[GoTransit Media Group has secured exclusive advertising rights for Big Bus Sydney, strengthening its position in the transit out-of-home (OOH) sector and expanding its portfolio of high-visibility media assets across Australia&rsquo;s largest city. Big Bus Sydney, one of the city&rsquo;s most recognisable sightseeing services, operates open-top double-decker buses across key tourist routes, including the Sydney [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gotransit-wins-big-bus-sydney-rights-launches-with-heineken/</link><pubDate>Thu, 16 Apr 2026 06:16:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gotransit-wins-big-bus-sydney-rights-launches-with-heineken/</guid></item><item><title><![CDATA[TV Ratings (15/4/2026): British Game Show Leads TV Ratings, Royal Fallout Special Trails]]></title><description><![CDATA[This may be our Aussie biased, but Jim Jefferies makes the Aussie version so much better.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1542026-british-game-show-leads-tv-ratings-royal-fallout-special-trails/</link><pubDate>Thu, 16 Apr 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-1542026-british-game-show-leads-tv-ratings-royal-fallout-special-trails/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Titans Ditch Lottery Office Logo To Raise Awareness For Youth Cancer]]></title><description><![CDATA[Canteen becomes the front of jersey sponsor for the week in a fantastic initiative by all involved.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-titans-ditch-lottery-office-logo-to-raise-awareness-for-youth-cancer/</link><pubDate>Thu, 16 Apr 2026 04:40:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-titans-ditch-lottery-office-logo-to-raise-awareness-for-youth-cancer/</guid></item><item><title><![CDATA[The Research Agency Appoints Senior Team To Accelerate Brand Tracking Capability]]></title><description><![CDATA[Two execs start new roles and somehow the best desk gets a faster promotion than both of them.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-research-agency-appoints-senior-team-to-accelerate-brand-tracking-capability/</link><pubDate>Thu, 16 Apr 2026 04:27:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-research-agency-appoints-senior-team-to-accelerate-brand-tracking-capability/</guid></item><item><title><![CDATA[Beast Movie Star Daniel MacPherson Joins Cairns Crocodiles Fresh Off Latest Acclaimed Film Role]]></title><description><![CDATA[Neighbours sure can make em.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/beast-movie-star-daniel-macpherson-joins-cairns-crocodiles-fresh-off-latest-acclaimed-film-role/</link><pubDate>Thu, 16 Apr 2026 04:25:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/beast-movie-star-daniel-macpherson-joins-cairns-crocodiles-fresh-off-latest-acclaimed-film-role/</guid></item><item><title><![CDATA[SEEK Shows The Cost Of Wrong Hires In Campaign Via Droga5]]></title><description><![CDATA[SEEK now lets you confidently reject Ricky the wrestler before he breaks anything important.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/seek-shows-the-cost-of-wrong-hires-in-campaign-via-droga5/</link><pubDate>Thu, 16 Apr 2026 04:24:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/seek-shows-the-cost-of-wrong-hires-in-campaign-via-droga5/</guid></item><item><title><![CDATA[OpenX &amp; News Australia Expand Programmatic Access To Tubi&rsquo;s CTV Inventory]]></title><description><![CDATA[Streaming ads have entered their final form which is following you across platforms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/openx-amp-news-australia-expand-programmatic-access-to-tubirsquos-ctv-inventory/</link><pubDate>Thu, 16 Apr 2026 04:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/openx-amp-news-australia-expand-programmatic-access-to-tubirsquos-ctv-inventory/</guid></item><item><title><![CDATA[Snap To Cut 1,000 Jobs Due To AI]]></title><description><![CDATA[Snapchat would've popped off today with staff telling group chats the news.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/snap-to-cut-1000-jobs-due-to-ai/</link><pubDate>Thu, 16 Apr 2026 04:20:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/snap-to-cut-1000-jobs-due-to-ai/</guid></item><item><title><![CDATA[Adidas Puts $713M Global Media Account Up For Tender]]></title><description><![CDATA[See Pippa Berlocher rocking some new Adidas merch. Give us a call.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/adidas-puts-713m-global-media-account-up-for-tender/</link><pubDate>Thu, 16 Apr 2026 04:19:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/adidas-puts-713m-global-media-account-up-for-tender/</guid></item><item><title><![CDATA[News Corp Set To Launch Glamour Australia]]></title><description><![CDATA[New lifestyle brand so your algorithm can finally diversify its d&eacute;j&agrave; vu.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/news-corp-set-to-launch-glamour-australia/</link><pubDate>Thu, 16 Apr 2026 04:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/news-corp-set-to-launch-glamour-australia/</guid></item><item><title><![CDATA[Gladys Berejiklian And Julie Inman Grant Join The Forbes Australia Womenâ€™s Summit]]></title><description><![CDATA[NSW's Former Premier is now in business proving every career path can become a keynote.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/gladys-berejiklian-and-julie-inman-grant-join-the-forbes-australia-womens-summit/</link><pubDate>Thu, 16 Apr 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/gladys-berejiklian-and-julie-inman-grant-join-the-forbes-australia-womens-summit/</guid></item><item><title><![CDATA[Melbourne Confidential: Matt Thomas]]></title><description><![CDATA[Ex opera singer in marketing ready whenever a Timoth&eacute;e Chalamet opera arc appears.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-matt-thomas/</link><pubDate>Thu, 16 Apr 2026 04:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/melbourne-confidential-matt-thomas/</guid></item></channel></rss>