Advertising news

• Accenture To Acquire Creator Agency Whalar

  09-06-2026 03:23 via bandt.com.au
  
  Accenture Song has made a big move into the influencer marketing sector with plans to acquire creator and social agencies, Whalar. Accenture said the acquisition, for an undisclosed amount, will add scaled creator and influencer engagement to its customer growth capabilities. It is the latest in a series of strategic acquisitions aimed at scaling Accenture […]
  
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• Uber Eats Taps ‘Anti-Cooking Advocate’ Gordon Ramsay In World Cup Campaign

  09-06-2026 13:00 via bandt.com.au
  
  Uber Eats has launched ‘Who Could Cook At A Time Like This?’, a campaign that encourages punters not to cook during the football in the latest work by Mother.  It is Uber Eats first-ever global advertising campaign and stars 17-time Michelin-starred chef Gordon Ramsay, who plays the role of anti-cooking advocate. Launching across 17 markets […]
  
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• Ogury Launches Agentic Platform SONA To Connect Brands With ‘Overlooked’ Audiences

  09-06-2026 07:32 via bandt.com.au
  
  Global adtech company, Ogury, has announced the launch of its new agentic solution, SONA, designed at allowing brands and agencies to connect with audiences that are often overlooked. Accessible through a chat-based interface in Ogury One or within clients’ preferred AI environments, SONA starts by structuring any brief into scalable, combinable personas, with full visibility […]
  
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• Digitas: B&T’s Agency Scorecard 2026

  09-06-2026 05:03 via bandt.com.au
  
  Digitas turns out a toe-tapper of a year with its Roland TB-303.
  
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• Apparent: B&T’s Agency Scorecard 2026

  09-06-2026 05:00 via bandt.com.au
  
  Apparent turns up the bass, treble and volume as it notches one cracker of a year.
  
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• Weekend Ratings (5-8/6/2026): Farmer Wants A Wife New Season Pulls Big Numbers

  09-06-2026 04:55 via bandt.com.au
  
  In what must surely be a boon for RM Williams, Farmer Wants a Wife debuts to much fanfare.
  
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• News Australia’s Suddenly Launches Retail Media Arm, Signs BWS

  09-06-2026 04:46 via bandt.com.au
  
  In the latest iteration of a time-tested partnership, booze meets news.
  
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• OMA’s National OOH Network Gets Behind The Big Issue for Its 30th Anniversary

  09-06-2026 04:45 via bandt.com.au
  
  The Big Issue and OMA join forces for this campaign. And, before you ask, yes they do take card.
  
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• VMO Expands Retail Network To 550 Sites With $15M Investment

  09-06-2026 04:44 via bandt.com.au
  
  VMO network grows like a virus. In a good way, of course.
  
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• ‘Need To Be Honest’: Huffer Rejects Claims Of Recreating Model With AI

  09-06-2026 04:38 via bandt.com.au
  
  Kiwi fashion brand Huffer has denied using AI to mimic model Elijah Timmins-Scanlon in a recent marketing campaign but rather used “computer assistance technologies” instead. Meanwhile, an Australian photographer has warned brands risk losing their customers if they aren’t transparent with how they are using AI technologies. It comes after Timmins-Scanlon noticed a Huffer ad […]
  
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• ‘Need To Be Honest’: Huffer Rejects AI Model Claims, Photographers Urge Transparency

  09-06-2026 04:38 via bandt.com.au
  
  B&T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.
  
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• ‘Need To Be Honest’: Huffer Rejects AI Model Claims, Photographer Urges Transparency

  09-06-2026 04:38 via bandt.com.au
  
  B&T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.
  
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• Sapporo & Sunday Gravy Invite Melbourne To Have A Meal At Tiny Ramen-Ya

  09-06-2026 04:18 via bandt.com.au
  
  No word on whether the drinks were commensurately thimble-sized.
  
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• Sapporo & Sunday Gravy Invite Melbourne To Have A Meal At One Of The World’s Smallest Ramen-Yas

  09-06-2026 04:18 via bandt.com.au
  
  And a drink of course.
  
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• MG Debuts ‘Premium Intelligent EV Brand’ With New Campaign Via Elevencom

  09-06-2026 04:18 via bandt.com.au
  
  MG has a new "premium intelligent EV brand". Which please the nation's rideshare drivers greatly, no doubt.
  
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• Fast 10: Dentsu’s Rob Harvey On What It Takes To Lead Through Uncertainty

  09-06-2026 04:17 via bandt.com.au
  
  Rob Harvey has spent his career moving between creative and media agencies, starting out at Saatchi & Saatchi before eventually landing the top job at Dentsu ANZ. He now leads hundreds of people across Australia and New Zealand at a business that has undergone rapid change, including consolidating its media agencies under the ‘Dentsu’ brand.  […]
  
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• The Australian Steelers Still Don’t Have A Major Sponsor But ‘Positive’ Talks Ongoing

  09-06-2026 04:12 via bandt.com.au
  
  If any brands are reading this story. Pull your wallets out!
  
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• ‘The Days Of Visibility Are Fading’: NEON’s Nina Robertson On Why Her Agency Has Partnered With Ecom Nation

  09-06-2026 03:46 via bandt.com.au
  
  Influencer marketing agency NEON Group has forged a partnership with ecommerce growth agency Ecom Nation. The partnership combines NEON’s creator strategy, influencer management and UGC capabilities with Ecom Nation’s paid media, funnel optimisation and e-commerce performance expertise. Nina Robertson, who has built NEON Group from the ground up, told B&T: “The reality is brands are […]
  
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• ‘Brands More Commercially Focused With Creator Marketing’: NEON’s Nina Robertson On Agency’s Ecom Nation Partnership

  09-06-2026 03:46 via bandt.com.au
  
  As Influencer marketing's Wild West days come to an end, Paddy's Market is dealing with a glut of cowboy boots and lassos.
  
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• Asahi Beverages Hands Creative Duties To BMF & Kerfuffle

  09-06-2026 02:48 via bandt.com.au
  
  Asahi Beverages has picked Kerfuffle and BMF as its creative partners following a competitive review, B&T can reveal. This means that Clemenger BBDO and Droga5 will part company with Asahi. Under the remit, Kerfuffle will lead on Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes, while BMF will lead work for Victoria Bitter, Hard Rated, […]
  
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• Coles To Sell MasterChef Creations In Store

  09-06-2026 02:37 via bandt.com.au
  
  You can now buy Hannah Johnson's Cheeseburger Pie in Coles. Though B&T reckons you could likely have knocked one up yourself.
  
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• Coles To Sell MasterChef Creations At Its Stores

  09-06-2026 02:37 via bandt.com.au
  
  MasterChef Australia and Coles are offering fans the chance to take home two winning dishes made in the MasterChef kitchen. During Aussie Classics week, celebrity chef Curtis Stone presented contestants with a Mystery Box challenge to create their own epic version of either a pie or ice cream. Hannah Johnson’s Cheeseburger Pie served with potato […]
  
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• The West Australian Launches New Brand Campaign

  09-06-2026 02:21 via bandt.com.au
  
  The West Australian has unveiled its new brand campaign ‘The West Australian is WA’, designed to reinforce its position as the State’s “most influential and relevant source of news”. Western Australia’s largest newspaper is aiming to tap into “a deep sense of pride, belonging and identity that is uniquely WA” that leans into the state’s […]
  
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• Westpac Partners With The Pay Off Podcast As CEO Features In First Episode

  09-06-2026 02:18 via bandt.com.au
  
  Westpac has partnered with The Pay Off podcast with Sylvia Jeffreys, to bring “practical, real-world financial guidance” to young Australians. The partnership will see Westpac support an eight-part series running from June to November 2026, with the bank’s experts joining conversations that break down the money questions people are already asking in their everyday lives. […]
  
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• M&S Ireland’s ‘Farm To Foodhall’ Receives Delicious 5.9 System1 Star Rating

  09-06-2026 02:05 via bandt.com.au
  
  We raise a glass of below average Surry Hills Guinness to our Irish friends over at M&S.
  
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• Vinyl To Acquire Youth Publisher Pedestrian

  09-06-2026 01:59 via bandt.com.au
  
  Vinyl Group is acquiring Nine’s youth publisher Pedestrian Group days after making several Mediaweek editorial staff redundant. In a statement on the Australian Stock Exchange, Vinyl Group said it would buy Pedestrian “for nominal consideration, with no other cash, debt, scrip or royalties associated with the transaction”. The company will join Vinyl on 15 June. […]
  
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• Dogs Stop Chasing Tails In Ubank’s ‘Quirky’ Animal-Led Campaign

  09-06-2026 01:55 via bandt.com.au
  
  It seems these animated creatures are becoming even more common on our screens!
  
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• Dogs Stop Chasing Tails In Ubank’s Animal-Led Campaign

  09-06-2026 01:55 via bandt.com.au
  
  Ubank rolls out animated animals for its new campaign. Animated people, however, don't make the cut.
  
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• AFL Legend Jason Dunstall Teams Up With Mark Howard For LiSTNR Podcast Series

  09-06-2026 01:48 via bandt.com.au
  
  For those of you who don't care about the red egg chaser sport, Jason Dunstall was a beast back in the day.
  
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• AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets

  09-06-2026 01:37 via bandt.com.au
  
  What's the agency's wild secrets? Read the article to find out.
  
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