https://www.newslocker.com/en-au/news/social-media/en-auCopyright (C) 2026 newslocker.comThu, 30 Apr 2026 23:54:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2026/Thu, 30 Apr 2026 23:54:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2026/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2026/Tue, 31 Mar 2026 23:51:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2026/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2026/Sat, 28 Feb 2026 22:47:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2026/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2026/Sat, 31 Jan 2026 23:50:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2026/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2025/Wed, 31 Dec 2025 23:47:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2025/Sun, 30 Nov 2025 22:31:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2025/Fri, 31 Oct 2025 22:24:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2025/Tue, 30 Sep 2025 23:26:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2025/Sun, 31 Aug 2025 23:24:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2025/Fri, 01 Aug 2025 01:20:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2025/Tue, 01 Jul 2025 01:19:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2025/ Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the count]]>https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2025/Sun, 01 Jun 2025 01:16:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2025/Thu, 01 May 2025 01:16:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2025/Tue, 01 Apr 2025 01:12:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2025/Fri, 28 Feb 2025 22:20:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2025/Fri, 31 Jan 2025 22:09:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2025/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2024/Tue, 31 Dec 2024 23:13:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2024/Sat, 30 Nov 2024 23:11:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2024/Thu, 31 Oct 2024 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2024/Mon, 30 Sep 2024 23:57:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2024/Sun, 01 Sep 2024 03:09:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2024/Thu, 01 Aug 2024 00:56:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2024/ The campaign will air nationally on Nine Network’s linear and BVOD channels and also feature on social media and outdoor billboards.
LSKD head of content, Matt Kirby said the brand is about more than just sportswear – it’s about the journey of perseverance, learni]]>https://www.newslocker.com/en-au/news/social-media/lskd-debuts-first-tv-commercial-with-1-better-every-day-campaign/Thu, 18 Jul 2024 11:00:00 +0200https://www.newslocker.com/en-au/news/social-media/lskd-debuts-first-tv-commercial-with-1-better-every-day-campaign/ The ruling marks a significant development in the long-running dispute dating back to 2010 between the two entities.FANATICS owner Warren Livingstone, who established the company in]]>https://www.newslocker.com/en-au/news/social-media/aussie-sports-travel-company-wins-legal-battle-against-50b-us-giant/Thu, 18 Jul 2024 10:44:00 +0200https://www.newslocker.com/en-au/news/social-media/aussie-sports-travel-company-wins-legal-battle-against-50b-us-giant/ Digital subscribers will receive more comprehensive daily local news, sport news, and breaking news alerts across the platforms on weekdays, while weekends w]]>https://www.newslocker.com/en-au/news/social-media/acm-announces-big-shakeup-to-nsw-mastheads/Thu, 18 Jul 2024 08:01:00 +0200https://www.newslocker.com/en-au/news/social-media/acm-announces-big-shakeup-to-nsw-mastheads/ Source: 9Now
It took the top spot in Wednesday night’s ratings across Sydney, Melbourne and Brisbane, with a tot]]>https://www.newslocker.com/en-au/news/social-media/state-of-origin-decider-reaches-over-5-million-breaks-9now-record/Thu, 18 Jul 2024 06:07:00 +0200https://www.newslocker.com/en-au/news/social-media/state-of-origin-decider-reaches-over-5-million-breaks-9now-record/ Clark spent nearly three years there, starting in 2021 as a trainee business executive, before moving into a role as a copywriter. Murphy started at CX Lavender a year later, joining as a designe]]>https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-nabs-mbcs-creative-duo/Thu, 18 Jul 2024 05:31:00 +0200https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-nabs-mbcs-creative-duo/ “Building the skills of our team is imperative to providing quality services as our clients look to spark brand connections and create a meaningful impact on our society,” said Dena Vassallo, chief executive of the agency.
“We empower our people to challenge themselves creative]]>https://www.newslocker.com/en-au/news/social-media/society-makes-two-major-promotions/Thu, 18 Jul 2024 04:07:00 +0200https://www.newslocker.com/en-au/news/social-media/society-makes-two-major-promotions/ Ben Acott has made the move from California back to the Sunshine Coast to launch Magnetic – a new Gen Z creative agency that aims to craft “compelling brands for Gen Z and Gen Alpha audiences… through strategic collaborations with global talen]]>https://www.newslocker.com/en-au/news/social-media/cmo-of-mrbeasts-feastables-returns-to-australia-to-launch-new-agency/Thu, 18 Jul 2024 02:03:00 +0200https://www.newslocker.com/en-au/news/social-media/cmo-of-mrbeasts-feastables-returns-to-australia-to-launch-new-agency/ Personalities from across the industry will be speaking, including Women in Media’s patron, Ita Buttrose AC OBE, Federal Court Justice Michael Lee, award-winning journalist Liz Hayes,]]>https://www.newslocker.com/en-au/news/social-media/2024-women-in-media-national-conference-full-program-announced/Thu, 18 Jul 2024 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/2024-women-in-media-national-conference-full-program-announced/ Campaign: ‘#ALDICore’
Agency: BMF and Ogilvy PR
The verdict: A brand that knows its audience. Fun and quirky, and will resonate with shoppers.

Phil Watson, creative strategy partner at Circul8, gave it a 9/10, and said:
It’s usually easier when what you are advertising is actually different, as Aldi is, but the brilliant thing about]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-the-whole-thing-feels-a-bit-wtf-aldi-repco-lynx/Thu, 18 Jul 2024 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-the-whole-thing-feels-a-bit-wtf-aldi-repco-lynx/ In June, Guzman y Gomez listed on the Australian Securities Exchange (ASX), which saw its share price jump by 36% in just one day of trading.
Optical group Specsavers stood second on the list, scoring upticks in seven metrics in the media and comm]]>https://www.newslocker.com/en-au/news/social-media/junes-biggest-brand-movers-revealed/Wed, 17 Jul 2024 23:53:00 +0200https://www.newslocker.com/en-au/news/social-media/junes-biggest-brand-movers-revealed/ Lesser succeeds Christian Juhl, who will step into a new position as WPP president of corporate development following five years in the company.WPP CEO Mark Read thanked Juhl for his contribution to the company and welcomed Lesser into the role.
“Christian has built a strong foundation for the ongoing transformation of GroupM, the integration of its offer, and accelerated fut]]>https://www.newslocker.com/en-au/news/social-media/groupm-announces-new-global-ceo/Wed, 17 Jul 2024 23:51:00 +0200https://www.newslocker.com/en-au/news/social-media/groupm-announces-new-global-ceo/ Large new revenue pools forming in advertising, streaming, and emerging markets can account for the huge boom, the data suggests.
In the report, PwC states: “In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, w]]>https://www.newslocker.com/en-au/news/social-media/pwc-predicts-major-entertainment-and-media-growth/Wed, 17 Jul 2024 23:49:00 +0200https://www.newslocker.com/en-au/news/social-media/pwc-predicts-major-entertainment-and-media-growth/https://www.newslocker.com/en-au/news/social-media/admatic-secures-royal-wolf-anz-media-account/Wed, 17 Jul 2024 23:49:00 +0200https://www.newslocker.com/en-au/news/social-media/admatic-secures-royal-wolf-anz-media-account/ With over 20 years of industry experience and more than five years dedicated to Kaimera, Anna Magliano has been promoted to the newly-created position of chief client]]>https://www.newslocker.com/en-au/news/social-media/kaimera-elevates-leadership-team-with-exciting-senior-promotions/Wed, 17 Jul 2024 16:02:00 +0200https://www.newslocker.com/en-au/news/social-media/kaimera-elevates-leadership-team-with-exciting-senior-promotions/ In a LinkedIn post published on Wednesday night, she wrote: “It’s been a privilege to be a part of this special place and an honour over the past thr]]>https://www.newslocker.com/en-au/news/social-media/its-been-a-privilege-amy-bradshaw-steps-down-as-vaynermedia-australia-head/Wed, 17 Jul 2024 11:26:00 +0200https://www.newslocker.com/en-au/news/social-media/its-been-a-privilege-amy-bradshaw-steps-down-as-vaynermedia-australia-head/ Tasmanian Bakeries CEO Geraldine Tebbutt said the new branding is a testament to how far the business has come.
“While we have had a consistent presence in Australia for the past 80 years, it’s important to constantly evolve our brandi]]>https://www.newslocker.com/en-au/news/social-media/aussie-favourite-national-pies-unveils-new-branding/Wed, 17 Jul 2024 11:05:00 +0200https://www.newslocker.com/en-au/news/social-media/aussie-favourite-national-pies-unveils-new-branding/ This week:
Seven News has not only shaken up its newsroom with staff changes, but also its content, with the additions of an Aussie comedian and horoscope segments into its news cycle.
Is it a bad move or is Seven innovating news in Australia?
Also on this episode:We talk about the latest news regarding Meta and news on its platform
Associate editor Lauren McNamara talks to an ex-LADb]]>https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-has-seven-news-gone-too-far-or-is-it-taking-news-into-the-next-era/Wed, 17 Jul 2024 09:30:00 +0200https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-has-seven-news-gone-too-far-or-is-it-taking-news-into-the-next-era/ RELATED: Seven reshapes its national news desk under new director
“It’s been an incredible 18 years on and off at Seven, working with some of the best in the business and having a ran]]>https://www.newslocker.com/en-au/news/social-media/another-tv-reporter-departs-seven/Wed, 17 Jul 2024 07:56:00 +0200https://www.newslocker.com/en-au/news/social-media/another-tv-reporter-departs-seven/ “Our 5.2% organic growth in the second quarter drove solid growth in adjusted EBITA & EPS, with good performance in our larger markets and disciplines,” said John Wren, Omnicom’s chief executive officer and chairman.
According to Wren, the]]>https://www.newslocker.com/en-au/news/social-media/omnicom-group-records-positive-organic-growth-for-q2-2024/Wed, 17 Jul 2024 07:10:00 +0200https://www.newslocker.com/en-au/news/social-media/omnicom-group-records-positive-organic-growth-for-q2-2024/ Prior to the above, the campaign used footage of Franklin on]]>https://www.newslocker.com/en-au/news/social-media/buddy-franklin-kicks-off-hahns-kick-carbs-not-beer-campaign-via-thinkerbell/Wed, 17 Jul 2024 05:28:00 +0200https://www.newslocker.com/en-au/news/social-media/buddy-franklin-kicks-off-hahns-kick-carbs-not-beer-campaign-via-thinkerbell/ It was just the 28th-highest rating show for Monday, and was trounced by Stage 3 of the Tour De France over on SBS, which drew 826,000 viewers – although its long running times made its average national audience less than the]]>https://www.newslocker.com/en-au/news/social-media/so-have-people-been-watching-wimbledon/Thu, 04 Jul 2024 23:52:00 +0200https://www.newslocker.com/en-au/news/social-media/so-have-people-been-watching-wimbledon/ During his career, he has also worked at Interbrand, Ogilvy NZ and London, and Saatc]]>https://www.newslocker.com/en-au/news/social-media/ddb-aotearoas-rupert-price-moves-to-sydney-for-chief-strategist-role/Thu, 04 Jul 2024 16:01:00 +0200https://www.newslocker.com/en-au/news/social-media/ddb-aotearoas-rupert-price-moves-to-sydney-for-chief-strategist-role/ The campaign featur]]>https://www.newslocker.com/en-au/news/social-media/colgate-reveals-a-true-game-face-in-new-spot-for-2024-afl-season/Thu, 04 Jul 2024 08:13:00 +0200https://www.newslocker.com/en-au/news/social-media/colgate-reveals-a-true-game-face-in-new-spot-for-2024-afl-season/https://www.newslocker.com/en-au/news/social-media/how-could-this-be-allowed-to-happen-tv-anti-siphoning-laws-pass-senate/Thu, 04 Jul 2024 07:51:00 +0200https://www.newslocker.com/en-au/news/social-media/how-could-this-be-allowed-to-happen-tv-anti-siphoning-laws-pass-senate/ “It’s been an incredible journey for us,” Matt Sterne, creative par]]>https://www.newslocker.com/en-au/news/social-media/two-mad-cowboys-rebrands-to-reflect-new-agency-focus/Thu, 04 Jul 2024 07:40:00 +0200https://www.newslocker.com/en-au/news/social-media/two-mad-cowboys-rebrands-to-reflect-new-agency-focus/ The new deal sees Airtasker raise $5 million in media capital from ARN, which will complement the aforementioned partnership with oOh!media, to s]]>https://www.newslocker.com/en-au/news/social-media/airtasker-signs-another-major-media-deal/Thu, 04 Jul 2024 04:55:00 +0200https://www.newslocker.com/en-au/news/social-media/airtasker-signs-another-major-media-deal/ The three-part series, which is available on YouTube, delves into the special connections First Nations women share with their culture and Country, exploring everything from self-expression, identity, and life.
Hosted by BIPOC makeup artists and owner of ITHINKSHEAFREAK, Kaydee Kyle-Taylo]]>https://www.newslocker.com/en-au/news/social-media/heartbreak-highs-sherry-lee-watson-features-in-new-content-series-from-bolster-groups-going-north/Thu, 04 Jul 2024 04:54:00 +0200https://www.newslocker.com/en-au/news/social-media/heartbreak-highs-sherry-lee-watson-features-in-new-content-series-from-bolster-groups-going-north/ With guests describing a trip with TRUE NORTH as ‘life-chasing’, Today The Brave used that to influence the campaign.
&#]]>https://www.newslocker.com/en-au/news/social-media/luxury-cruise-line-repositions-repositions-brand-to-cut-through-via-today-the-brave/Thu, 04 Jul 2024 04:03:00 +0200https://www.newslocker.com/en-au/news/social-media/luxury-cruise-line-repositions-repositions-brand-to-cut-through-via-today-the-brave/ The enterprise ac]]>https://www.newslocker.com/en-au/news/social-media/this-is-revolutionising-agency-and-office-marketing-ray-white-and-canva-extend-partnership/Thu, 04 Jul 2024 02:08:00 +0200https://www.newslocker.com/en-au/news/social-media/this-is-revolutionising-agency-and-office-marketing-ray-white-and-canva-extend-partnership/ “It is not something we want to do but it is something we need to do to continue to build on a successful platform of high-quality journalism an]]>https://www.newslocker.com/en-au/news/social-media/another-nine-executive-takes-an-overseas-holiday/Thu, 04 Jul 2024 02:05:00 +0200https://www.newslocker.com/en-au/news/social-media/another-nine-executive-takes-an-overseas-holiday/ The agency will pay particular attention “on quantifying the impact of long term brand building while delivering sustainable and profitable revenue]]>https://www.newslocker.com/en-au/news/social-media/bullseye-the-pistol-scores-major-retail-client/Thu, 04 Jul 2024 01:58:00 +0200https://www.newslocker.com/en-au/news/social-media/bullseye-the-pistol-scores-major-retail-client/https://www.newslocker.com/en-au/news/social-media/learn-from-the-past-shareholders-warn-qantas-against-considering-alan-joyce-bonuses/Thu, 04 Jul 2024 01:55:00 +0200https://www.newslocker.com/en-au/news/social-media/learn-from-the-past-shareholders-warn-qantas-against-considering-alan-joyce-bonuses/https://www.newslocker.com/en-au/news/social-media/podcast-advertising-is-often-the-afterthought-that-needs-to-change-ralph-van-dijk-and-andy-maxwell-launch-specialist-agency/Thu, 04 Jul 2024 01:50:00 +0200https://www.newslocker.com/en-au/news/social-media/podcast-advertising-is-often-the-afterthought-that-needs-to-change-ralph-van-dijk-and-andy-maxwell-launch-specialist-agency/ From almost losing a 10mm socket in the engine]]>https://www.newslocker.com/en-au/news/social-media/repco-celebrates-passion-and-the-thing-that-gets-you-goin-in-new-campaign-via-thinkerbell/Thu, 04 Jul 2024 01:30:00 +0200https://www.newslocker.com/en-au/news/social-media/repco-celebrates-passion-and-the-thing-that-gets-you-goin-in-new-campaign-via-thinkerbell/ Campaign: ‘Just Say No To Water TV’
Agency: In-house
The verdict: Okay strategy, okay execution… Fun though. 

Jay Morgan, founder and chief creative officer at POPULA, gave it a 5/10, and said:Every year Dry July rolls round and the obvious alternative is water. Redefining what it means to go dry, Heaps Normal have come up with]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-feels-like-a-rehash-of-the-same-jokes-weve-already-seen-heaps-normal-cuddly-pinnacle-foundation/Thu, 04 Jul 2024 01:10:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-feels-like-a-rehash-of-the-same-jokes-weve-already-seen-heaps-normal-cuddly-pinnacle-foundation/ This year’s conference i]]>https://www.newslocker.com/en-au/news/social-media/bigsound-announces-another-wave-of-conference-speakers/Thu, 04 Jul 2024 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/bigsound-announces-another-wave-of-conference-speakers/ This week:
Some of the country’s biggest names – including CMOs Mel Hopkins and Nikki Clarkson – have departed their respective companies due to the rapidly changing media and marketing landscape. So, how will brands and companies be able to continue making unique and authentic connections with their audience?
Also on this episode:Christian O’Connell takes on A]]>https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-as-the-media-landscape-rapidly-changes-and-big-names-move-on-where-will-the-magic-come-from/Wed, 03 Jul 2024 09:00:00 +0200https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-as-the-media-landscape-rapidly-changes-and-big-names-move-on-where-will-the-magic-come-from/ He appeared before Magistrate Jennifer Price in Sydney’s Downing Centre Local Court on Wednesday, who]]>https://www.newslocker.com/en-au/news/social-media/paul-kent-receives-sentence-following-street-fight/Wed, 03 Jul 2024 08:27:00 +0200https://www.newslocker.com/en-au/news/social-media/paul-kent-receives-sentence-following-street-fight/ The brand uses 3D knitting processes with threads made from recycled plastic to make its footwear. Having launched in 2016 in the US, it is now looking to enter the Australian market.“Sling & Stone’s deep experienc]]>https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-appointed-by-us-footwear-brand-to-support-australian-launch/Wed, 03 Jul 2024 06:16:00 +0200https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-appointed-by-us-footwear-brand-to-support-australian-launch/ Eadie joined Adobe in 2017 in California through the acquisition of TubeMogul, where he was CMO and strategy officer. He took up a role as VP, revenue and partnerships, for the business’ advertising offering.He remained based in the US unt]]>https://www.newslocker.com/en-au/news/social-media/adobe-announces-new-apac-general-manager/Wed, 03 Jul 2024 06:04:00 +0200https://www.newslocker.com/en-au/news/social-media/adobe-announces-new-apac-general-manager/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2024/Mon, 01 Jul 2024 00:55:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2024/Sat, 01 Jun 2024 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2024/Wed, 01 May 2024 01:04:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2024/ “We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,”]]>https://www.newslocker.com/en-au/news/social-media/when-will-the-cookie-crumble-what-does-googles-delay-mean-for-the-industry/Thu, 25 Apr 2024 23:45:00 +0200https://www.newslocker.com/en-au/news/social-media/when-will-the-cookie-crumble-what-does-googles-delay-mean-for-the-industry/ This week:
Despite finally announcing Warburton’s immediate departure, Seven are staying quiet.
Also on this episode:Foxtel confirm big move
How should brands handle ANZAC Day?Get the latest episode every Wednesday.
Podcast edit by Abe’s Audio.Keep up to date with Mumbrella DailyRelated ContentNew Mumbrellacast: Seven, Qantas and Spotify: Brand crises and opportunitie]]>https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-foxtel-gives-seven-a-lesson-in-making-announcements-as-radio-silence-continues/Wed, 24 Apr 2024 08:30:00 +0200https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-foxtel-gives-seven-a-lesson-in-making-announcements-as-radio-silence-continues/ ByteDan]]>https://www.newslocker.com/en-au/news/social-media/tiktok-australia-head-says-app-is-not-a-national-security-risk-after-us-senate-passes-bill-to-force-sale/Wed, 24 Apr 2024 08:01:00 +0200https://www.newslocker.com/en-au/news/social-media/tiktok-australia-head-says-app-is-not-a-national-security-risk-after-us-senate-passes-bill-to-force-sale/ “We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” a]]>https://www.newslocker.com/en-au/news/social-media/google-delays-ending-cookies-for-third-time-we-recognise-that-there-are-ongoing-challenges/Wed, 24 Apr 2024 05:35:00 +0200https://www.newslocker.com/en-au/news/social-media/google-delays-ending-cookies-for-third-time-we-recognise-that-there-are-ongoing-challenges/https://www.newslocker.com/en-au/news/social-media/intuit-mailchimp-calls-to-aussies-directly-in-debut-australian-campaign/Wed, 24 Apr 2024 03:44:00 +0200https://www.newslocker.com/en-au/news/social-media/intuit-mailchimp-calls-to-aussies-directly-in-debut-australian-campaign/ (L-R): Jack Watts and Cheuk Chiang
He joins after 18 months at Dentsu Creative as APAC CEO, where he was among the pre-Christmas redundancies last year.
“We’ve been in business almost 1]]>https://www.newslocker.com/en-au/news/social-media/former-dentsu-creative-apac-ceo-joins-bastion-agency/Wed, 24 Apr 2024 02:04:00 +0200https://www.newslocker.com/en-au/news/social-media/former-dentsu-creative-apac-ceo-joins-bastion-agency/ Brisbane publisher SGC Media acquired The Music in October 2021, a website that spawned from popular street press Drum Media, and its sister public]]>https://www.newslocker.com/en-au/news/social-media/decades-of-street-press-archives-now-online-drum-media-inpress-3d-world-rave-magazine/Wed, 24 Apr 2024 01:11:00 +0200https://www.newslocker.com/en-au/news/social-media/decades-of-street-press-archives-now-online-drum-media-inpress-3d-world-rave-magazine/ Musk voiced his concerns last night on X, saying: “Our concern is that if ANY country is allowed]]>https://www.newslocker.com/en-au/news/social-media/what-is-to-stop-any-country-from-controlling-the-entire-internet-musk-takes-on-australian-free-speech-laws/Wed, 24 Apr 2024 01:10:00 +0200https://www.newslocker.com/en-au/news/social-media/what-is-to-stop-any-country-from-controlling-the-entire-internet-musk-takes-on-australian-free-speech-laws/https://www.newslocker.com/en-au/news/social-media/cancer-chicks-say-fucc-it-in-new-brand-platform-via-mbcs/Wed, 24 Apr 2024 01:07:00 +0200https://www.newslocker.com/en-au/news/social-media/cancer-chicks-say-fucc-it-in-new-brand-platform-via-mbcs/ Midnight Oil: The Hardest Line will premiere on the opening night of the Sydney Film Festival on 5 June at the State Theatre, and will feature unheard interviews with every band member, as well as unseen live and studio footage.
“We are thrilled to present Midnight Oil: The Hardest Line as the opening film for this year’s Sydney Film Festival,&rdquo]]>https://www.newslocker.com/en-au/news/social-media/new-midnight-oil-doco-to-premiere-this-year/Wed, 24 Apr 2024 00:17:00 +0200https://www.newslocker.com/en-au/news/social-media/new-midnight-oil-doco-to-premiere-this-year/ Kenny Hill
Chris Howatson, founder and CEO of Howatson+Company told Mumbrella the Akkomplice brand will “shortly not exist” as it will be fully merged into Howatson+Company’s existing offerings.
“10 yea]]>https://www.newslocker.com/en-au/news/social-media/akkomplice-merges-into-howatsoncompany/Wed, 24 Apr 2024 00:06:00 +0200https://www.newslocker.com/en-au/news/social-media/akkomplice-merges-into-howatsoncompany/ “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in the transformation which has enabled us to launch Kay]]>https://www.newslocker.com/en-au/news/social-media/foxtel-group-chief-commercial-and-content-officer-amanda-laing-announces-resignation/Tue, 23 Apr 2024 07:24:00 +0200https://www.newslocker.com/en-au/news/social-media/foxtel-group-chief-commercial-and-content-officer-amanda-laing-announces-resignation/ “They have published climate denial + disinformation in The Australian,” the complainant wrote. “This fra]]>https://www.newslocker.com/en-au/news/social-media/print-ad-in-the-australian-discontinued-after-ad-standards-violation/Tue, 23 Apr 2024 06:28:00 +0200https://www.newslocker.com/en-au/news/social-media/print-ad-in-the-australian-discontinued-after-ad-standards-violation/ “]]>https://www.newslocker.com/en-au/news/social-media/real-estate-developers-sleazy-billboard-breaches-ad-standards/Tue, 23 Apr 2024 05:13:00 +0200https://www.newslocker.com/en-au/news/social-media/real-estate-developers-sleazy-billboard-breaches-ad-standards/ “Having escaped the lion’s den, Mr Lehrman]]>https://www.newslocker.com/en-au/news/social-media/deliberately-wicked-and-calculated-ten-tells-courts-bruce-lehrmann-should-pay-all-legal-costs/Tue, 23 Apr 2024 05:08:00 +0200https://www.newslocker.com/en-au/news/social-media/deliberately-wicked-and-calculated-ten-tells-courts-bruce-lehrmann-should-pay-all-legal-costs/https://www.newslocker.com/en-au/news/social-media/danny-bass-and-steve-yurisich-depart-dentsu-as-new-company-structure-is-revealed/Tue, 23 Apr 2024 02:22:00 +0200https://www.newslocker.com/en-au/news/social-media/danny-bass-and-steve-yurisich-depart-dentsu-as-new-company-structure-is-revealed/ In her new role, she will lead marketing efforts across Australia, New Zealand and the Pacific Islands, managing a team of ten responsible for deliver consumer and B2B marketing, sponsorships, merchant partnerships, and communicat]]>https://www.newslocker.com/en-au/news/social-media/mastercard-announces-new-head-of-marketing-after-kirsty-redfearn-departure/Tue, 23 Apr 2024 02:12:00 +0200https://www.newslocker.com/en-au/news/social-media/mastercard-announces-new-head-of-marketing-after-kirsty-redfearn-departure/https://www.newslocker.com/en-au/news/social-media/honey-birdette-breaches-ad-standards-again/Tue, 23 Apr 2024 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/honey-birdette-breaches-ad-standards-again/ 
The brand platform focuses on the fact that when a child]]>https://www.newslocker.com/en-au/news/social-media/childrens-cancer-institute-asks-for-donations-via-campaign-from-orphan/Tue, 23 Apr 2024 01:32:00 +0200https://www.newslocker.com/en-au/news/social-media/childrens-cancer-institute-asks-for-donations-via-campaign-from-orphan/ The 2023 award]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-publish-awards-returns-for-2024/Tue, 23 Apr 2024 01:30:00 +0200https://www.newslocker.com/en-au/news/social-media/mumbrella-publish-awards-returns-for-2024/https://www.newslocker.com/en-au/news/social-media/cra-boss-ford-ennals-resigns-effective-immediately/Mon, 15 Apr 2024 07:27:00 +0200https://www.newslocker.com/en-au/news/social-media/cra-boss-ford-ennals-resigns-effective-immediately/ On Monday afternoon, Justice Michael Lee dismissed the case, finding that on the balance of probability, Lehrma]]>https://www.newslocker.com/en-au/news/social-media/this-judgement-is-a-triumph-for-truth-network-10-reacts-to-lehrmann-decision/Mon, 15 Apr 2024 06:42:00 +0200https://www.newslocker.com/en-au/news/social-media/this-judgement-is-a-triumph-for-truth-network-10-reacts-to-lehrmann-decision/ Using the mission refresh as said foundation, Totally Workwear invested in digital platform tools and e-Commerce practices to bolster its omni-channel experience.The brand –]]>https://www.newslocker.com/en-au/news/social-media/totally-workwear-turns-attention-to-sustainable-growth-following-rebrand/Mon, 15 Apr 2024 06:40:00 +0200https://www.newslocker.com/en-au/news/social-media/totally-workwear-turns-attention-to-sustainable-growth-following-rebrand/https://www.newslocker.com/en-au/news/social-media/mr-lehrmann-raped-ms-higgins-judge-dismisses-bruce-lehrmanns-defamation-case-against-network-10-and-lisa-wilkinson/Mon, 15 Apr 2024 05:36:00 +0200https://www.newslocker.com/en-au/news/social-media/mr-lehrmann-raped-ms-higgins-judge-dismisses-bruce-lehrmanns-defamation-case-against-network-10-and-lisa-wilkinson/ The ‘Good Health is Contagious’ campaign encourages Aussies to ‘feel good health catch on’ and make healthy choices – made easier by Bupa.It is the first]]>https://www.newslocker.com/en-au/news/social-media/bupa-encourages-contagious-good-health-in-new-spot-via-thinkerbell/Mon, 15 Apr 2024 02:38:00 +0200https://www.newslocker.com/en-au/news/social-media/bupa-encourages-contagious-good-health-in-new-spot-via-thinkerbell/ The incumbent, dentsu’s Carat, held the account since 2017. Mumbrella understands the account is worth $9 million.Adam Johnson, chief growth officer at the audio business, told Mumbrella that the quality of Mindshare’s re]]>https://www.newslocker.com/en-au/news/social-media/nova-entertainment-announces-new-media-partner-following-pitch/Mon, 15 Apr 2024 01:53:00 +0200https://www.newslocker.com/en-au/news/social-media/nova-entertainment-announces-new-media-partner-following-pitch/https://www.newslocker.com/en-au/news/social-media/media-companies-junk-governments-fast-food-advertising-study-true-causes-of-obesity-have-much-more-to-do-with-wealth-education-parents/Mon, 15 Apr 2024 01:37:00 +0200https://www.newslocker.com/en-au/news/social-media/media-companies-junk-governments-fast-food-advertising-study-true-causes-of-obesity-have-much-more-to-do-with-wealth-education-parents/ The agency will support USYD with an integrated media strategy, to further elevate its brand profile and drive recruitment for undergraduate and postgraduate offerings.The incumbent was Yango, who held the account for at least]]>https://www.newslocker.com/en-au/news/social-media/chep-media-wins-university-of-sydney-media-pitch/Mon, 15 Apr 2024 00:45:00 +0200https://www.newslocker.com/en-au/news/social-media/chep-media-wins-university-of-sydney-media-pitch/ “To be able to continue to push the brand into new growth is a wonderful testament to the work d]]>https://www.newslocker.com/en-au/news/social-media/beacon-lighting-re-signs-with-carat-victoria/Mon, 15 Apr 2024 00:37:00 +0200https://www.newslocker.com/en-au/news/social-media/beacon-lighting-re-signs-with-carat-victoria/ On Monday, international model and entrepreneur, Miranda Kerr, was unveiled as Michael Hill’s new brand ambassador in what will be an 18-month partnership.
“I am thrilled to be the Michael Hill ambassador; this partnership is so special to me because one of my first photoshoots in my career was with Michael Hill over 20 y]]>https://www.newslocker.com/en-au/news/social-media/michael-hill-announces-first-brand-ambassador-in-one-of-the-biggest-brand-overhauls/Mon, 15 Apr 2024 00:36:00 +0200https://www.newslocker.com/en-au/news/social-media/michael-hill-announces-first-brand-ambassador-in-one-of-the-biggest-brand-overhauls/ “The OOH industry has never been as nimble, focussed, and unified, with a flurry of activity to start t]]>https://www.newslocker.com/en-au/news/social-media/ooh-industry-grows-nearly-10-in-q1-2024/Fri, 12 Apr 2024 04:11:00 +0200https://www.newslocker.com/en-au/news/social-media/ooh-industry-grows-nearly-10-in-q1-2024/ He will also work across Sky News documentary pro]]>https://www.newslocker.com/en-au/news/social-media/former-abc-and-nine-political-editor-chris-uhlmann-joins-sky-news/Fri, 12 Apr 2024 03:46:00 +0200https://www.newslocker.com/en-au/news/social-media/former-abc-and-nine-political-editor-chris-uhlmann-joins-sky-news/ “But there are several challenges with the ARN deal we see: a) it’s complex (in order not to breach current media ownership laws); b) not all key details are public yet, thus it’s difficult to be conclusive; and c) it’s predominantly a share offer (25% cash, 75% shares) so SX]]>https://www.newslocker.com/en-au/news/social-media/listnr-is-key-in-arn-medias-proposed-takeover-morgan-stanley-does-the-maths/Fri, 12 Apr 2024 02:12:00 +0200https://www.newslocker.com/en-au/news/social-media/listnr-is-key-in-arn-medias-proposed-takeover-morgan-stanley-does-the-maths/https://www.newslocker.com/en-au/news/social-media/bpay-aims-for-a-younger-audience-in-new-five-by-five-campaign/Fri, 12 Apr 2024 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/bpay-aims-for-a-younger-audience-in-new-five-by-five-campaign/https://www.newslocker.com/en-au/news/social-media/alone-but-watched-by-millions-alone-australia-wins-again-for-sbs/Fri, 12 Apr 2024 00:56:00 +0200https://www.newslocker.com/en-au/news/social-media/alone-but-watched-by-millions-alone-australia-wins-again-for-sbs/ Campaign: ‘Australia’s Second Car’
Agency: Poem
The verdict: The ad ticks many boxes, but maybe they should have showcased how they’re doing good for cost-of-living and the environment. Emilia Chambers, head of strategy at The Pistol, gave it a 7/10, and said:
Uber is known for its big impact campaigns, bringing in big names and de]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-cars-in-the-spotlight-with-work-from-uber-aami-and-sa-police/Fri, 12 Apr 2024 00:55:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-cars-in-the-spotlight-with-work-from-uber-aami-and-sa-police/https://www.newslocker.com/en-au/news/social-media/indigenous-ngo-appoints-hopeful-monsters-for-social-and-digital/Fri, 12 Apr 2024 00:54:00 +0200https://www.newslocker.com/en-au/news/social-media/indigenous-ngo-appoints-hopeful-monsters-for-social-and-digital/https://www.newslocker.com/en-au/news/social-media/ford-and-vml-launch-the-ranger-ranger-campaign/Thu, 11 Apr 2024 04:34:00 +0200https://www.newslocker.com/en-au/news/social-media/ford-and-vml-launch-the-ranger-ranger-campaign/https://www.newslocker.com/en-au/news/social-media/accor-and-beautiful-destinations-spark-wanderlust-in-latest-campaign/Thu, 11 Apr 2024 04:27:00 +0200https://www.newslocker.com/en-au/news/social-media/accor-and-beautiful-destinations-spark-wanderlust-in-latest-campaign/ Olivia Nassaris, Parkinson’s Australia, CEO, says, “Parkinson’s is the se]]>https://www.newslocker.com/en-au/news/social-media/do-something-allan-border-appeals-to-pm-to-new-parkinsons-campaign/Thu, 11 Apr 2024 04:13:00 +0200https://www.newslocker.com/en-au/news/social-media/do-something-allan-border-appeals-to-pm-to-new-parkinsons-campaign/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2024/Mon, 01 Apr 2024 08:36:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2024/https://www.newslocker.com/en-au/news/social-media/recently-merged-emg-and-gravity-media-appoint-aussie-managing-director/Mon, 18 Mar 2024 23:56:00 +0100https://www.newslocker.com/en-au/news/social-media/recently-merged-emg-and-gravity-media-appoint-aussie-managing-director/https://www.newslocker.com/en-au/news/social-media/hipages-creates-the-ultimate-pie-for-tradies-via-we-are-different/Mon, 18 Mar 2024 23:55:00 +0100https://www.newslocker.com/en-au/news/social-media/hipages-creates-the-ultimate-pie-for-tradies-via-we-are-different/ The Doublestar Co team
McPherson, digital lead and senior account manager, will lead the team of six to ensure the agency’s digital services align with its established brand service s]]>https://www.newslocker.com/en-au/news/social-media/doublestar-co-launches-new-offering-hires-digital-lead/Mon, 18 Mar 2024 23:55:00 +0100https://www.newslocker.com/en-au/news/social-media/doublestar-co-launches-new-offering-hires-digital-lead/https://www.newslocker.com/en-au/news/social-media/stark-warning-issued-to-agencies-pitching-for-shell-energy/Mon, 18 Mar 2024 23:49:00 +0100https://www.newslocker.com/en-au/news/social-media/stark-warning-issued-to-agencies-pitching-for-shell-energy/https://www.newslocker.com/en-au/news/social-media/heineken-reinforces-partnership-with-formula-1-with-new-campaign-ahead-of-australian-grand-prix/Mon, 18 Mar 2024 23:45:00 +0100https://www.newslocker.com/en-au/news/social-media/heineken-reinforces-partnership-with-formula-1-with-new-campaign-ahead-of-australian-grand-prix/ “Yeah, it’s remarkable to add a new eleme]]>https://www.newslocker.com/en-au/news/social-media/its-remarkable-to-add-a-new-element-and-see-it-succeed-that-quickly-nova-charts-its-course-for-2024/Mon, 18 Mar 2024 23:08:00 +0100https://www.newslocker.com/en-au/news/social-media/its-remarkable-to-add-a-new-element-and-see-it-succeed-that-quickly-nova-charts-its-course-for-2024/ Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its bigg]]>https://www.newslocker.com/en-au/news/social-media/mumbrella360-2024-full-program-revealed-featuring-72andsunny-global-chief-strategist-nine-thinkerbell-and-more/Mon, 18 Mar 2024 23:00:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella360-2024-full-program-revealed-featuring-72andsunny-global-chief-strategist-nine-thinkerbell-and-more/ The Breakthrough Songwriter of the Year category has also been renamed Emerg]]>https://www.newslocker.com/en-au/news/social-media/tom-gleeson-hosting-revamped-apra-music-awards/Mon, 18 Mar 2024 14:01:00 +0100https://www.newslocker.com/en-au/news/social-media/tom-gleeson-hosting-revamped-apra-music-awards/https://www.newslocker.com/en-au/news/social-media/jury-unveiled-for-fbi-talent-co-and-akcelos-talent-program/Mon, 18 Mar 2024 08:02:00 +0100https://www.newslocker.com/en-au/news/social-media/jury-unveiled-for-fbi-talent-co-and-akcelos-talent-program/ Murphy
Described as a “full funnel media agency, with the added service of media consulting”, Kookaburra Riot is said to work either as an extension of a marketing team, or alongside a current agency agreement as a short term partner, to]]>https://www.newslocker.com/en-au/news/social-media/paul-murphy-launches-new-agency-after-pre-christmas-iprospect-exit/Mon, 18 Mar 2024 06:46:00 +0100https://www.newslocker.com/en-au/news/social-media/paul-murphy-launches-new-agency-after-pre-christmas-iprospect-exit/ “A career in Air Force is like no other. It’s]]>https://www.newslocker.com/en-au/news/social-media/raaf-launches-latest-recruitment-campaign-amp-uses-new-camera-tech-in-australian-first-via-vml/Mon, 18 Mar 2024 05:40:00 +0100https://www.newslocker.com/en-au/news/social-media/raaf-launches-latest-recruitment-campaign-amp-uses-new-camera-tech-in-australian-first-via-vml/ Last Friday, ARN and private equity firm Anchorage Capital Partner increased the offer from 0.753 ARN shares per SCA share, plus 29.6 cents, to 0.87 ARN]]>https://www.newslocker.com/en-au/news/social-media/chair-rob-murray-likely-to-be-removed-as-sca-re-engage-with-arns-improved-takeover-offer/Mon, 18 Mar 2024 05:11:00 +0100https://www.newslocker.com/en-au/news/social-media/chair-rob-murray-likely-to-be-removed-as-sca-re-engage-with-arns-improved-takeover-offer/ It included numerous graphs and statistics, which it cr]]>https://www.newslocker.com/en-au/news/social-media/seven-slams-nines-quarter-victory-claim-all-over-the-shop/Mon, 18 Mar 2024 00:09:00 +0100https://www.newslocker.com/en-au/news/social-media/seven-slams-nines-quarter-victory-claim-all-over-the-shop/https://www.newslocker.com/en-au/news/social-media/weve-got-a-bit-of-a-job-to-do-in-terms-of-changing-some-of-the-perceptions-about-him-arns-plan-for-kyle-sandilands-ahead-of-melbourne-launch/Mon, 18 Mar 2024 00:08:00 +0100https://www.newslocker.com/en-au/news/social-media/weve-got-a-bit-of-a-job-to-do-in-terms-of-changing-some-of-the-perceptions-about-him-arns-plan-for-kyle-sandilands-ahead-of-melbourne-launch/ In her expanded role, McGarvey will “have both commercial and creative leadership of Paramount’s multi-platform business in Australia, with oversight of Network 10 and its portfolio of brands, including 10 Play.&rdquo]]>https://www.newslocker.com/en-au/news/social-media/paramount-announces-new-president-of-network-ten/Mon, 18 Mar 2024 00:08:00 +0100https://www.newslocker.com/en-au/news/social-media/paramount-announces-new-president-of-network-ten/https://www.newslocker.com/en-au/news/social-media/bbc-studios-acquires-the-newsreaders-production-house/Sun, 17 Mar 2024 23:32:00 +0100https://www.newslocker.com/en-au/news/social-media/bbc-studios-acquires-the-newsreaders-production-house/ 
“The AAMI brand promise has always been that of positiv]]>https://www.newslocker.com/en-au/news/social-media/it-reflects-the-diversity-of-the-australian-experience-aami-refreshes-brand-platform-via-ogilvy/Sun, 17 Mar 2024 23:31:00 +0100https://www.newslocker.com/en-au/news/social-media/it-reflects-the-diversity-of-the-australian-experience-aami-refreshes-brand-platform-via-ogilvy/https://www.newslocker.com/en-au/news/social-media/nines-national-news-director-steps-down-i-know-in-my-heart-that-this-is-the-right-time/Sun, 17 Mar 2024 23:28:00 +0100https://www.newslocker.com/en-au/news/social-media/nines-national-news-director-steps-down-i-know-in-my-heart-that-this-is-the-right-time/ “Throughout the pitch process]]>https://www.newslocker.com/en-au/news/social-media/bohemia-wins-fever-tree-australia-media-pitch/Sun, 17 Mar 2024 23:00:00 +0100https://www.newslocker.com/en-au/news/social-media/bohemia-wins-fever-tree-australia-media-pitch/https://www.newslocker.com/en-au/news/social-media/retail-marketing-summit-theyre-happy-to-pay-extra-for-this-convenience-why-gen-z-is-the-next-frontier-for-retail-marketers/Sun, 17 Mar 2024 22:29:00 +0100https://www.newslocker.com/en-au/news/social-media/retail-marketing-summit-theyre-happy-to-pay-extra-for-this-convenience-why-gen-z-is-the-next-frontier-for-retail-marketers/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2024/Thu, 29 Feb 2024 21:40:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2024/https://www.newslocker.com/en-au/news/social-media/iab-records-slowing-online-ad-spend-in-2023/Sun, 25 Feb 2024 15:00:00 +0100https://www.newslocker.com/en-au/news/social-media/iab-records-slowing-online-ad-spend-in-2023/ Not surprisingly, given her current geographic location, Taylor Swift occupies the entire top five of the albums chart, with Midnights topping the charts, followed by 1989 (Taylo]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-now-publishing-aria-charts-weekly/Fri, 23 Feb 2024 07:16:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-now-publishing-aria-charts-weekly/ Mumbrella has previously published allegations that question whether Kia Australia’s 2023 media pitch had been improperly influenced by a personal relationship between executives at the two companies. 
Now,]]>https://www.newslocker.com/en-au/news/social-media/could-racehorse-records-signal-deeper-relationship-between-execs-at-kia-australia-and-advertising-associates/Fri, 23 Feb 2024 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/could-racehorse-records-signal-deeper-relationship-between-execs-at-kia-australia-and-advertising-associates/https://www.newslocker.com/en-au/news/social-media/2023-was-more-challenging-than-we-expected-wpp-profits-plunge-60/Fri, 23 Feb 2024 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/2023-was-more-challenging-than-we-expected-wpp-profits-plunge-60/https://www.newslocker.com/en-au/news/social-media/tooheys-welcomes-travis-kelce-to-sydney/Thu, 22 Feb 2024 23:28:00 +0100https://www.newslocker.com/en-au/news/social-media/tooheys-welcomes-travis-kelce-to-sydney/ As well as discussing everything happening in the podcasting and audio world and current PR crises, Ferrier issued a call out to the media and marketing industry for 2024, specifically around brands.
“I reckon all the really interesting brands in the world at the moment have a good proposition, but more importantly, kind of behave in a way that brings that bran]]>https://www.newslocker.com/en-au/news/social-media/focus-more-on-how-the-brand-behaves-rather-than-what-we-want-to-say-we-go-one-on-one-with-adam-ferrier/Thu, 22 Feb 2024 23:07:00 +0100https://www.newslocker.com/en-au/news/social-media/focus-more-on-how-the-brand-behaves-rather-than-what-we-want-to-say-we-go-one-on-one-with-adam-ferrier/ The bill prevents subscription streaming services such as Netflix or Apple from buying exclusive terrestrial broadc]]>https://www.newslocker.com/en-au/news/social-media/foreign-entities-essentially-control-what-australians-see-on-their-devices-tv-bosses-front-senate/Thu, 22 Feb 2024 22:30:00 +0100https://www.newslocker.com/en-au/news/social-media/foreign-entities-essentially-control-what-australians-see-on-their-devices-tv-bosses-front-senate/https://www.newslocker.com/en-au/news/social-media/meta-rolls-out-creator-marketplace-in-anz/Thu, 22 Feb 2024 22:19:00 +0100https://www.newslocker.com/en-au/news/social-media/meta-rolls-out-creator-marketplace-in-anz/ The ambitious new company wants to lead the shift towards more authentic representation in advertising and marketing campaigns, looking to set LGBTQIA+ inclusivity in mar]]>https://www.newslocker.com/en-au/news/social-media/the-majority-of-marketers-recognise-the-gap-they-just-dont-quite-know-how-to-get-it-right-how-to-ensure-lgbtqia-inclusive-marketing/Thu, 22 Feb 2024 02:39:00 +0100https://www.newslocker.com/en-au/news/social-media/the-majority-of-marketers-recognise-the-gap-they-just-dont-quite-know-how-to-get-it-right-how-to-ensure-lgbtqia-inclusive-marketing/ ‘Achieve More With Less: The World’s Most Inspiring Employee Creator Programs’ is a]]>https://www.newslocker.com/en-au/news/social-media/tribes-jules-lund-and-deloittes-david-phillips-round-out-mumbrella-retail-marketing-summit-2024-lineup/Thu, 22 Feb 2024 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/tribes-jules-lund-and-deloittes-david-phillips-round-out-mumbrella-retail-marketing-summit-2024-lineup/https://www.newslocker.com/en-au/news/social-media/pretty-disgraceful-as-pitches-go-insiders-slam-kias-disingenuous-media-pitch/Wed, 21 Feb 2024 23:51:00 +0100https://www.newslocker.com/en-au/news/social-media/pretty-disgraceful-as-pitches-go-insiders-slam-kias-disingenuous-media-pitch/ Net profit]]>https://www.newslocker.com/en-au/news/social-media/nine-profits-drop-21-in-markedly-weaker-economic-and-advertising-market/Wed, 21 Feb 2024 23:44:00 +0100https://www.newslocker.com/en-au/news/social-media/nine-profits-drop-21-in-markedly-weaker-economic-and-advertising-market/ 
While San Remo remains a familiar brand to many Aussie families, often as the ‘red one’ or ‘the pasta mum bought’, the campaign aims to connect with new generations and new families.
The spot showcases a disconnected a]]>https://www.newslocker.com/en-au/news/social-media/san-remo-launches-first-creative-campaign-since-appointing-emotive/Wed, 21 Feb 2024 23:42:00 +0100https://www.newslocker.com/en-au/news/social-media/san-remo-launches-first-creative-campaign-since-appointing-emotive/https://www.newslocker.com/en-au/news/social-media/newscomau-tops-digital-news-consumption-again/Wed, 21 Feb 2024 23:41:00 +0100https://www.newslocker.com/en-au/news/social-media/newscomau-tops-digital-news-consumption-again/ The group reported that its ARN radio network came in first in Australia on]]>https://www.newslocker.com/en-au/news/social-media/arn-revenue-down-despite-strong-digital-growth/Wed, 21 Feb 2024 23:34:00 +0100https://www.newslocker.com/en-au/news/social-media/arn-revenue-down-despite-strong-digital-growth/ First teaming up in 2019, PHD Melbourne will be responsible for the media planning and buying across the AFL account, including the AFLW, game development programs and Marvel Stadium.
“We are thrilled to be renewing our relationship with PHD. They have clearly demonstrated their high-level media capabilities and understanding of our marketing goals and challenges for the yea]]>https://www.newslocker.com/en-au/news/social-media/there-are-big-plans-in-place-for-2024-phd-renews-partnership-with-afl/Wed, 21 Feb 2024 21:00:00 +0100https://www.newslocker.com/en-au/news/social-media/there-are-big-plans-in-place-for-2024-phd-renews-partnership-with-afl/ Revealed at a launch in Sydney on Wednesday night, it was confirmed that the device will be available to purchase in Harvey Norman and JB Hi Fi retail stores nationally and on its website, however an on-sale date is still yet to be announced.
Hubbl will be available to purchase for $99 and can be plugged into any compatible TV, while the Hubbl Glass – a TV with Hubbl and a built-in sound bar &n]]>https://www.newslocker.com/en-au/news/social-media/pricing-and-retail-partners-announced-for-foxtels-hubbl/Wed, 21 Feb 2024 11:00:00 +0100https://www.newslocker.com/en-au/news/social-media/pricing-and-retail-partners-announced-for-foxtels-hubbl/ This week:
Brad Banducci announced this week that he is stepping down from the CEO position after a trainwreck TV interview and his replacement has already been announced – but according to Woolworths, Banducci moving on was always the plan.
Also on this episode:We talk to Mark Ritson about why radio should be your sidekick and why marketing science is &ldqu]]>https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-woolies-ceo-steps-down-following-disaster-tv-interview-but-was-that-always-the-plan-after-all/Wed, 21 Feb 2024 07:00:00 +0100https://www.newslocker.com/en-au/news/social-media/new-mumbrellacast-woolies-ceo-steps-down-following-disaster-tv-interview-but-was-that-always-the-plan-after-all/https://www.newslocker.com/en-au/news/social-media/social-media-ad-spend-continues-to-grow-despite-falls-in-usage/Wed, 21 Feb 2024 03:52:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-ad-spend-continues-to-grow-despite-falls-in-usage/ On Wednesday morning, Banducci announced that he will officially step away from his role in September, a position he has held since 2016. Amanda Bardwell, head of loyalty and eCommerce, will replace him as CEO.
The announcement came after he walked out of a Four Corners interview this week, after asking A]]>https://www.newslocker.com/en-au/news/social-media/woolworths-say-external-events-had-no-impact-on-ceos-resignation/Wed, 21 Feb 2024 02:20:00 +0100https://www.newslocker.com/en-au/news/social-media/woolworths-say-external-events-had-no-impact-on-ceos-resignation/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2024/Wed, 31 Jan 2024 22:34:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2024/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2023/Sun, 31 Dec 2023 22:35:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2023/Thu, 30 Nov 2023 23:09:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2023/Tue, 31 Oct 2023 21:06:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2023/Sat, 30 Sep 2023 22:32:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2023/Fri, 01 Sep 2023 01:22:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2023/ The post Gogglebox creeps up the ratings on a slow Thursday evening appeared first on Mumbrella.]]>https://www.newslocker.com/en-au/news/social-media/gogglebox-creeps-up-the-ratings-on-a-slow-thursday-evening/Fri, 18 Aug 2023 02:46:00 +0200https://www.newslocker.com/en-au/news/social-media/gogglebox-creeps-up-the-ratings-on-a-slow-thursday-evening/ Enero
Earnings before interest, taxes, depreciation, and amortisation (EBITDA) were $78.8 million, a 19.2% increase year-on-year (YoY). The EBITDA margin has a slight dip to 32.6%, down 1.6%.
Its creative]]>https://www.newslocker.com/en-au/news/social-media/enero-posts-solid-full-year-results-revenue-and-profit-up/Fri, 18 Aug 2023 02:38:00 +0200https://www.newslocker.com/en-au/news/social-media/enero-posts-solid-full-year-results-revenue-and-profit-up/ The brainchild of Think HQ’s events and activations manager Hayley Mitchell, the classroom is split into four rooms including an early learning space, a primary classroom and a secondary classroom, all designed an]]>https://www.newslocker.com/en-au/news/social-media/think-hq-partners-with-department-of-education-to-recruit-future-teachers/Fri, 18 Aug 2023 02:30:00 +0200https://www.newslocker.com/en-au/news/social-media/think-hq-partners-with-department-of-education-to-recruit-future-teachers/https://www.newslocker.com/en-au/news/social-media/news-corp-release-dying-rose-podcast-investigating-the-deaths-of-six-indigenous-women/Fri, 18 Aug 2023 02:27:00 +0200https://www.newslocker.com/en-au/news/social-media/news-corp-release-dying-rose-podcast-investigating-the-deaths-of-six-indigenous-women/ “Their people and]]>https://www.newslocker.com/en-au/news/social-media/specsavers-goes-to-tbwamelbourne-for-creative/Fri, 18 Aug 2023 02:12:00 +0200https://www.newslocker.com/en-au/news/social-media/specsavers-goes-to-tbwamelbourne-for-creative/https://www.newslocker.com/en-au/news/social-media/john-kellys-ambitious-plan-for-scas-growth-engine-listnr/Fri, 18 Aug 2023 02:06:00 +0200https://www.newslocker.com/en-au/news/social-media/john-kellys-ambitious-plan-for-scas-growth-engine-listnr/ As a lead in to this battle royale, MAFS contestant Jackson]]>https://www.newslocker.com/en-au/news/social-media/mafs-and-love-island-stars-gather-to-punch-each-other-in-the-face/Fri, 18 Aug 2023 00:59:00 +0200https://www.newslocker.com/en-au/news/social-media/mafs-and-love-island-stars-gather-to-punch-each-other-in-the-face/ L-R: Sarah Browne, Joseph Pardillo, Ratna Gupta, and Melanie Anderson.
Browne will lead the live events and entertainment client portfolio, playing a leadership role with the Anthem strategic partner]]>https://www.newslocker.com/en-au/news/social-media/ryvalmedia-makes-three-senior-appointments-in-the-melbourne-office/Fri, 18 Aug 2023 00:34:00 +0200https://www.newslocker.com/en-au/news/social-media/ryvalmedia-makes-three-senior-appointments-in-the-melbourne-office/ The industry jury commented that, of all the marketing team category shortlists, Tourism Australia was a “stand out” team with “stand out” campaigns that have Australia and the world talking.Supported by a comprehensive partnership approach and dedication]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-travel-awards-winners-revealed-tourism-australia-nabs-marketing-team-of-the-year/Thu, 17 Aug 2023 14:00:00 +0200https://www.newslocker.com/en-au/news/social-media/mumbrella-travel-awards-winners-revealed-tourism-australia-nabs-marketing-team-of-the-year/ She will be staying with SCA, and focusing on her podcast It’s A Lot with Abbie Chatfield on LiSTNR, which attracted more than 220,000 listen]]>https://www.newslocker.com/en-au/news/social-media/abbie-chatfield-quits-hit-network-radio-show/Thu, 17 Aug 2023 08:03:00 +0200https://www.newslocker.com/en-au/news/social-media/abbie-chatfield-quits-hit-network-radio-show/ Byers will now lead Are Media’s lifestyle vertical: The Australian Women’s Weekly, The Australian Women’s Weekly Food, Gourmet Traveller, Diabetic Livin]]>https://www.newslocker.com/en-au/news/social-media/nicole-byers-appointed-general-manager-of-lifestyle-at-are-media/Thu, 17 Aug 2023 02:27:00 +0200https://www.newslocker.com/en-au/news/social-media/nicole-byers-appointed-general-manager-of-lifestyle-at-are-media/ Ashley Powell has returned to Australia to take up the role of managing director, the latest move in a sixteen-year career with Moët Hennessy working across Australia, New Zealand, Korea, Hong Kong and Macau.
Ashley Powell
Julien Marteau joins Moët Hennessy at the team’s new marketing and consumer engagement director, coming from Accolade Wines ANZ, where he oversaw brands such as]]>https://www.newslocker.com/en-au/news/social-media/mot-hennessy-anz-announces-new-leadership-team/Thu, 17 Aug 2023 02:25:00 +0200https://www.newslocker.com/en-au/news/social-media/mot-hennessy-anz-announces-new-leadership-team/https://www.newslocker.com/en-au/news/social-media/heinz-looks-for-the-countrys-best-afl-half-time-chefs-for-the-footy-ketch-cup/Thu, 17 Aug 2023 02:23:00 +0200https://www.newslocker.com/en-au/news/social-media/heinz-looks-for-the-countrys-best-afl-half-time-chefs-for-the-footy-ketch-cup/ Southern Cross Austereo (SCA) has delivered a 12.2% dip in profit to $77.2 million during the 2023 financial year. However, the company’s executives have taken home a decent pay rise.In its full-year earnings call this morning, the owner of Triple M and Hit networks posted $505.6 million in revenue for the 2023 financial year, a 3.7% decrease from the previous corresponding period.
[click to enlarge]Earnings before interest, taxes, deprecia]]>https://www.newslocker.com/en-au/news/social-media/scas-profit-slips-as-execs-get-a-pay-rise/Thu, 17 Aug 2023 02:16:00 +0200https://www.newslocker.com/en-au/news/social-media/scas-profit-slips-as-execs-get-a-pay-rise/ The work will launch across TV, online, social, digital, mobile and OOH.Steve Maciver, head of marketing and communications at GWM, said: “We’re extremely pleased with this campaign. Tank 300 is our]]>https://www.newslocker.com/en-au/news/social-media/gwm-gears-up-for-new-models-australia-launch-via-the-hallway/Thu, 17 Aug 2023 02:14:00 +0200https://www.newslocker.com/en-au/news/social-media/gwm-gears-up-for-new-models-australia-launch-via-the-hallway/ Overall, the game reac]]>https://www.newslocker.com/en-au/news/social-media/matildas-smash-tv-ratings-records/Thu, 17 Aug 2023 02:02:00 +0200https://www.newslocker.com/en-au/news/social-media/matildas-smash-tv-ratings-records/ Small speaking at the Mumbrella]]>https://www.newslocker.com/en-au/news/social-media/cost-of-living-crisis-not-for-travellers-tripadvisor-data-reveals/Thu, 17 Aug 2023 01:39:00 +0200https://www.newslocker.com/en-au/news/social-media/cost-of-living-crisis-not-for-travellers-tripadvisor-data-reveals/ Shai]]>https://www.newslocker.com/en-au/news/social-media/bench-wins-jaycars-digital-media-account/Thu, 17 Aug 2023 00:56:00 +0200https://www.newslocker.com/en-au/news/social-media/bench-wins-jaycars-digital-media-account/ World Vision acknowledged the campaign is a con]]>https://www.newslocker.com/en-au/news/social-media/world-vision-goes-positive-with-new-heartwarming-campaign/Thu, 17 Aug 2023 00:54:00 +0200https://www.newslocker.com/en-au/news/social-media/world-vision-goes-positive-with-new-heartwarming-campaign/ AANA CEO Josh Faulks
AANA CEO Josh Faulks said: “The Code is no longer limited to advertising for children’]]>https://www.newslocker.com/en-au/news/social-media/aana-targets-vapes-kidfluencers-in-advertising-code-revamp/Thu, 17 Aug 2023 00:41:00 +0200https://www.newslocker.com/en-au/news/social-media/aana-targets-vapes-kidfluencers-in-advertising-code-revamp/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2023/Mon, 31 Jul 2023 23:30:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2023/Sat, 01 Jul 2023 00:29:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2023/ L-R: Paul Nagy]]>https://www.newslocker.com/en-au/news/social-media/finance-marketing-summit-empathy-in-marketing-is-not-fing-nice-its-valuable-says-alison-tilling/Thu, 08 Jun 2023 06:19:00 +0200https://www.newslocker.com/en-au/news/social-media/finance-marketing-summit-empathy-in-marketing-is-not-fing-nice-its-valuable-says-alison-tilling/ Grinton delivered the gl]]>https://www.newslocker.com/en-au/news/social-media/finance-marketing-summit-what-happened-when-wise-took-on-its-first-in-house-campaign/Thu, 08 Jun 2023 02:48:00 +0200https://www.newslocker.com/en-au/news/social-media/finance-marketing-summit-what-happened-when-wise-took-on-its-first-in-house-campaign/ Hilton Salwa Beach Resort and Villas in Qatar
The resort, which opened in 2021, will be relaunched following the 2022 FIFA World Cup in Qatar.
The relaunch aims to reopen the hotel back to the world, after Qatar had limited en]]>https://www.newslocker.com/en-au/news/social-media/melbourne-creative-agency-town-square-scores-with-hilton-hotels-for-qatar-resort-relaunch/Thu, 08 Jun 2023 01:45:00 +0200https://www.newslocker.com/en-au/news/social-media/melbourne-creative-agency-town-square-scores-with-hilton-hotels-for-qatar-resort-relaunch/ Nick Kavanagh
Kavanagh will report to Fiona Johnston, Dentsu’s chief client officer of media, and work closely with its NSW MD Marcelle Gomez.
On his upcoming role, Kavanagh]]>https://www.newslocker.com/en-au/news/social-media/iprospect-taps-havas-media-talent-for-chief-strategy-officer-role/Thu, 08 Jun 2023 01:44:00 +0200https://www.newslocker.com/en-au/news/social-media/iprospect-taps-havas-media-talent-for-chief-strategy-officer-role/ 
It introduces a number of neighbourhood characters, speculating and gossiping on who owns the car.
Belinda Cusworth, Honda general manager – customer experience, said: “This campaign is an important one for the Honda brand as it is the first]]>https://www.newslocker.com/en-au/news/social-media/honda-launches-new-car-in-aus-market-for-first-time-in-20-years-with-campaign-from-leo-burnett/Thu, 08 Jun 2023 01:43:00 +0200https://www.newslocker.com/en-au/news/social-media/honda-launches-new-car-in-aus-market-for-first-time-in-20-years-with-campaign-from-leo-burnett/ Coopers is an indie family-owned brewery
Kate Dowd, national marketing manager, Coopers, said: “We are so pleased to appoint Special as our creative agency and]]>https://www.newslocker.com/en-au/news/social-media/special-australia-picks-up-creative-for-coopers-brewery/Thu, 08 Jun 2023 01:21:00 +0200https://www.newslocker.com/en-au/news/social-media/special-australia-picks-up-creative-for-coopers-brewery/ 303 MullenLowe’s new campaign for the Alcohol. Think Again initiative
303 MullenLowe senior business director Holly Creasey said th]]>https://www.newslocker.com/en-au/news/social-media/provocative-whats-your-poison-alcohol-education-campaign-from-303-mullenlowe/Thu, 08 Jun 2023 01:17:00 +0200https://www.newslocker.com/en-au/news/social-media/provocative-whats-your-poison-alcohol-education-campaign-from-303-mullenlowe/https://www.newslocker.com/en-au/news/social-media/daniel-andrews-newspaper-ad-ban-dubbed-dangerous-and-discriminatory/Thu, 08 Jun 2023 01:02:00 +0200https://www.newslocker.com/en-au/news/social-media/daniel-andrews-newspaper-ad-ban-dubbed-dangerous-and-discriminatory/ Campaign: ‘Queenslanders’ Pride in their Origin’
Agency: Thinkerbell
The verdict: Clever ideation, but lazy.Dee Madigan, executive creative director at Campaign Edge, gave it a 6/10, saying:  
This is reminiscent of the personalised Coke cans but I think it taps cleverly into the slight unease people feel about having beer logos on sports jerseys and does it in a very non-preachy way. And in a way, that is perfect for State of Origin.
The fact they know th]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-state-of-origin-spots-from-xxxx-and-westpac/Thu, 08 Jun 2023 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-state-of-origin-spots-from-xxxx-and-westpac/ Cint research found State of Origin advertising is a key opportunity for brand awareness
Last Wednesday’s series opener had close to t]]>https://www.newslocker.com/en-au/news/social-media/advertising-during-state-of-origin-can-drive-brand-memorability-more-than-ever-says-cint/Thu, 08 Jun 2023 00:52:00 +0200https://www.newslocker.com/en-au/news/social-media/advertising-during-state-of-origin-can-drive-brand-memorability-more-than-ever-says-cint/ “We adopt a f]]>https://www.newslocker.com/en-au/news/social-media/abel-launches-new-work-for-regional-health-insurer-westfund/Thu, 08 Jun 2023 00:50:00 +0200https://www.newslocker.com/en-au/news/social-media/abel-launches-new-work-for-regional-health-insurer-westfund/ Melbourne Racing Club has appointed Kate & Co. PR
Jeremy Francis, chief customer officer, MRC, said: “Kate & Co’s strong racing experience, coupled with their creative and strategic response to our]]>https://www.newslocker.com/en-au/news/social-media/giddy-up-kate-amp-co-pr-appointed-to-melbourne-racing-club/Thu, 08 Jun 2023 00:46:00 +0200https://www.newslocker.com/en-au/news/social-media/giddy-up-kate-amp-co-pr-appointed-to-melbourne-racing-club/ MullenLowe’s rebrand uses a fresh, fluid version of the octopus
MullenLowe’s iconic octopus logo has been transformed to a free-flowing, ‘kindred spirit’ version that the agency said represents how brands need to grow today.
CEO o]]>https://www.newslocker.com/en-au/news/social-media/mullenlowe-says-goodbye-to-the-challenger-octopus-with-global-rebrand/Thu, 08 Jun 2023 00:45:00 +0200https://www.newslocker.com/en-au/news/social-media/mullenlowe-says-goodbye-to-the-challenger-octopus-with-global-rebrand/ Outleap’s leadership team Rachel Friend, David Parkinson and Vuki Vujasinovic
Sling & Stone CEO Vuki Vujasinovic will be Outleap co-CEO with]]>https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-joins-us-uk-sibling-firms-to-form-tech-pr-collective-outleap/Wed, 07 Jun 2023 16:01:00 +0200https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-joins-us-uk-sibling-firms-to-form-tech-pr-collective-outleap/ As Mumbrella revealed on Tuesday, ads created by the public service will no longer be placed in metropolitan papers from 1 July. A spokesperson for the Andrews Government said the dramatic shift in its paid media strategy was part of a return to pre-pandemic levels of spend and a need to deliver taxpayers better bang for buck.]]>https://www.newslocker.com/en-au/news/social-media/victorian-governments-newspaper-ad-ban-an-act-of-spite-news-corp-declares/Wed, 07 Jun 2023 02:42:00 +0200https://www.newslocker.com/en-au/news/social-media/victorian-governments-newspaper-ad-ban-an-act-of-spite-news-corp-declares/ Australian Banking Association’s Bank On It &nda]]>https://www.newslocker.com/en-au/news/social-media/more-aussies-ditching-cash-as-75-of-all-payments-done-through-cards/Wed, 07 Jun 2023 02:36:00 +0200https://www.newslocker.com/en-au/news/social-media/more-aussies-ditching-cash-as-75-of-all-payments-done-through-cards/https://www.newslocker.com/en-au/news/social-media/bohemia-picks-up-media-duties-for-ryman-healthcare/Wed, 07 Jun 2023 02:36:00 +0200https://www.newslocker.com/en-au/news/social-media/bohemia-picks-up-media-duties-for-ryman-healthcare/ 
The new campaign, directed by Paul Middleditch, is mostly written and performed in ‘Australian male gibberish’, to dramatise the frustration men may feel when wanting to open up to mates.
The Men’s Table co-founder, Be]]>https://www.newslocker.com/en-au/news/social-media/australian-male-gibberish-features-in-latest-spot-by-the-hallway-for-the-mens-table/Wed, 07 Jun 2023 02:33:00 +0200https://www.newslocker.com/en-au/news/social-media/australian-male-gibberish-features-in-latest-spot-by-the-hallway-for-the-mens-table/ L’Oréal chief digital marketing officer Georgia Hack
“We are absolutely thrilled to have Georgia join us and bring her well-honed and extensive expertise in digital marketing t]]>https://www.newslocker.com/en-au/news/social-media/loral-hires-david-jones-georgia-hack-as-chief-digital-marketing-officer/Wed, 07 Jun 2023 02:25:00 +0200https://www.newslocker.com/en-au/news/social-media/loral-hires-david-jones-georgia-hack-as-chief-digital-marketing-officer/https://www.newslocker.com/en-au/news/social-media/first-submissions-for-mumbrella-sports-marketing-awards-close-this-friday/Wed, 07 Jun 2023 02:25:00 +0200https://www.newslocker.com/en-au/news/social-media/first-submissions-for-mumbrella-sports-marketing-awards-close-this-friday/ Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active u]]>https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2023/Wed, 31 May 2023 22:55:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2023/ The Chase Australia won Monday night entertainment
Seven News retained the #1 spot, with 1,038,000 metro viewers, followed by Seven News at 6:30 with 980,000, Nine N]]>https://www.newslocker.com/en-au/news/social-media/seven-wins-monday-night-tv-ten-gets-over-20-overall-share/Tue, 30 May 2023 02:49:00 +0200https://www.newslocker.com/en-au/news/social-media/seven-wins-monday-night-tv-ten-gets-over-20-overall-share/ [Click to enlarge] HypeAuditor’s top ten most mentioned Australian brands on Instagra]]>https://www.newslocker.com/en-au/news/social-media/gay-sporty-and-retail-obsessed-most-mentioned-aussie-brands-on-instagram-revealed/Tue, 30 May 2023 02:28:00 +0200https://www.newslocker.com/en-au/news/social-media/gay-sporty-and-retail-obsessed-most-mentioned-aussie-brands-on-instagram-revealed/ Heaps Normal will also provide products for Support Art eve]]>https://www.newslocker.com/en-au/news/social-media/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up/Tue, 30 May 2023 01:53:00 +0200https://www.newslocker.com/en-au/news/social-media/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up/ QMS’s full motion billboard at Queen Street Mall in Brisbane
QMS has added 2]]>https://www.newslocker.com/en-au/news/social-media/qms-says-queensland-digital-expansion-brought-30-jump-in-reach/Tue, 30 May 2023 01:45:00 +0200https://www.newslocker.com/en-au/news/social-media/qms-says-queensland-digital-expansion-brought-30-jump-in-reach/ Simon Joyce, CEO and founder of Emotive, said the brands align with the agency’s values and this was a driving factor in the appointment.
“It is very important t]]>https://www.newslocker.com/en-au/news/social-media/emotive-picks-up-creative-for-four-new-clients/Tue, 30 May 2023 01:42:00 +0200https://www.newslocker.com/en-au/news/social-media/emotive-picks-up-creative-for-four-new-clients/ Jules Hall, CEO of The Hallway, said: “We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders.”
Caitlin Bancroft, Collective Wellness Group’s CMO, added: “We loved the passion the team at The]]>https://www.newslocker.com/en-au/news/social-media/the-hallway-assigned-creative-and-media-for-anytime-fitness/Tue, 30 May 2023 01:16:00 +0200https://www.newslocker.com/en-au/news/social-media/the-hallway-assigned-creative-and-media-for-anytime-fitness/https://www.newslocker.com/en-au/news/social-media/leo-burnett-refreshes-suncorp-insurance-campaign-for-protecting-queensland-homes/Tue, 30 May 2023 01:09:00 +0200https://www.newslocker.com/en-au/news/social-media/leo-burnett-refreshes-suncorp-insurance-campaign-for-protecting-queensland-homes/https://www.newslocker.com/en-au/news/social-media/seek-unveils-major-new-brand-campaign-the-seekret-and-revives-an-old-icon/Tue, 30 May 2023 00:11:00 +0200https://www.newslocker.com/en-au/news/social-media/seek-unveils-major-new-brand-campaign-the-seekret-and-revives-an-old-icon/ Alex Bryant will lead the new offering
Bryant said: “I am thrilled to be joining Special and launching the PR offering in Australia.
“Having been an admirer of Special Group and the work they do, which inh]]>https://www.newslocker.com/en-au/news/social-media/ex-red-havas-managing-partner-to-lead-specials-new-offering-special-pr/Mon, 29 May 2023 08:44:00 +0200https://www.newslocker.com/en-au/news/social-media/ex-red-havas-managing-partner-to-lead-specials-new-offering-special-pr/ Think HQ head of digital, Olivier Laude, said: “We are thrilled to coll]]>https://www.newslocker.com/en-au/news/social-media/infinitev-appoints-think-hq-as-agency-of-record/Mon, 29 May 2023 08:42:00 +0200https://www.newslocker.com/en-au/news/social-media/infinitev-appoints-think-hq-as-agency-of-record/ Imagination Australia head of growth Justine Carr
The appointment follows a string of recent hires in Imagination’s global growth team, including UK business development]]>https://www.newslocker.com/en-au/news/social-media/imagination-hires-justine-carr-as-head-of-growth/Mon, 29 May 2023 02:41:00 +0200https://www.newslocker.com/en-au/news/social-media/imagination-hires-justine-carr-as-head-of-growth/https://www.newslocker.com/en-au/news/social-media/lovehoney-highlights-health-benefits-of-self-pleasure-in-bold-new-ooh-campaign/Mon, 29 May 2023 02:33:00 +0200https://www.newslocker.com/en-au/news/social-media/lovehoney-highlights-health-benefits-of-self-pleasure-in-bold-new-ooh-campaign/https://www.newslocker.com/en-au/news/social-media/cash-strapped-aussies-cutting-back-the-most-on-groceries-eating-out-and-clothing-tracksuit/Mon, 29 May 2023 02:30:00 +0200https://www.newslocker.com/en-au/news/social-media/cash-strapped-aussies-cutting-back-the-most-on-groceries-eating-out-and-clothing-tracksuit/https://www.newslocker.com/en-au/news/social-media/tv-wrap-abcs-bluey-returns-strong-as-masterchef-wins-sunday-entertainment-and-seven-wins-the-week/Mon, 29 May 2023 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/tv-wrap-abcs-bluey-returns-strong-as-masterchef-wins-sunday-entertainment-and-seven-wins-the-week/ The Women’s Ashes meanwhile will be commentated by former Australian internationals Rachael Haynes and Eylse]]>https://www.newslocker.com/en-au/news/social-media/mark-taylor-ian-healy-to-lead-nines-ashes-2023-commentary-team/Mon, 29 May 2023 01:43:00 +0200https://www.newslocker.com/en-au/news/social-media/mark-taylor-ian-healy-to-lead-nines-ashes-2023-commentary-team/https://www.newslocker.com/en-au/news/social-media/bundaberg-brewed-drinks-celebrates-founders-80th-birthday-in-new-campaign/Mon, 29 May 2023 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/bundaberg-brewed-drinks-celebrates-founders-80th-birthday-in-new-campaign/ “We’re so bloody lucky to have Dan join us,” executive creative director Matt Chandler]]>https://www.newslocker.com/en-au/news/social-media/veteran-creative-dan-bolton-joins-ddb-sydney/Mon, 29 May 2023 01:27:00 +0200https://www.newslocker.com/en-au/news/social-media/veteran-creative-dan-bolton-joins-ddb-sydney/ While roughly half of Australian journalists are women, just 10 per cent cover the sporting space.Abbey Wirth, narrative and communications lead at Nike Pacific said: “Nike’s mission is to mo]]>https://www.newslocker.com/en-au/news/social-media/the-daily-aus-and-nike-partner-on-the-training-squad-initiative/Mon, 29 May 2023 01:25:00 +0200https://www.newslocker.com/en-au/news/social-media/the-daily-aus-and-nike-partner-on-the-training-squad-initiative/ David ‘Kochie’ Koch is leaving Sunrise after 21 years
In a statement, he said: “I have loved every single minute of my time at Sunrise, and I’m incredibly proud of what we’ve achieved over the last 21 years.
“I’ve]]>https://www.newslocker.com/en-au/news/social-media/david-kochie-koch-quits-sunrise-after-two-decades/Mon, 29 May 2023 00:40:00 +0200https://www.newslocker.com/en-au/news/social-media/david-kochie-koch-quits-sunrise-after-two-decades/ Dentsu confirms readjustments
Mumbrella understands th]]>https://www.newslocker.com/en-au/news/social-media/cuts-at-dentsu-amid-continued-restructure/Fri, 26 May 2023 02:23:00 +0200https://www.newslocker.com/en-au/news/social-media/cuts-at-dentsu-amid-continued-restructure/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2023/Sun, 30 Apr 2023 23:31:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2023/Fri, 31 Mar 2023 23:26:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2023/ Former Nine/Fairfax execs to launch VC-backed subscription news business Scire
News Corp Australia taps into mobile audiences via Vertical Video Platform offering & adds suite of new data and tech offerings to tap the ‘entire funnel’
Paul Meates re]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-tuesday-21-march-scire-launch-news-corps-d-coded-new-chep-ecd-ooh-media-study/Tue, 21 Mar 2023 06:34:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-tuesday-21-march-scire-launch-news-corps-d-coded-new-chep-ecd-ooh-media-study/ The advertiser-supported title will have an initial print run of 200,000, available for all customers both in bank branches and digitally.
Commonwealth Bank joins]]>https://www.newslocker.com/en-au/news/social-media/medium-rare-adds-cba-to-its-client-list/Tue, 21 Mar 2023 05:02:00 +0100https://www.newslocker.com/en-au/news/social-media/medium-rare-adds-cba-to-its-client-list/ This Is Flow pictured at its inaugural agency conference
Previously, Ewing was CFO at Spark Foundry, mo]]>https://www.newslocker.com/en-au/news/social-media/this-is-flow-appoints-former-dentsu-media-exec/Tue, 21 Mar 2023 04:27:00 +0100https://www.newslocker.com/en-au/news/social-media/this-is-flow-appoints-former-dentsu-media-exec/ Full campaign 60″
The 23 players, chosen from hundreds of video submissions, will attend the Grand Final with a friend, and present a medal to a pr]]>https://www.newslocker.com/en-au/news/social-media/nab-promotes-afl-auskick-grand-final-experience-via-tla-worldwide/Tue, 21 Mar 2023 03:14:00 +0100https://www.newslocker.com/en-au/news/social-media/nab-promotes-afl-auskick-grand-final-experience-via-tla-worldwide/ Meanwhile, The Chase Australia on Seven brought in 508,000 metro viewers. Australian Survivor on Ten closely followed with 505,000 metro viewers.
Seven’s Home and Away and Australian Idol aired to 491,000 and 439,000 metro viewers respectively.
The #1 news program on Monday night was Seven News with 913,000]]>https://www.newslocker.com/en-au/news/social-media/emotions-are-out-on-mafs-and-viewers-like-it-nine-wins-monday-night/Tue, 21 Mar 2023 00:33:00 +0100https://www.newslocker.com/en-au/news/social-media/emotions-are-out-on-mafs-and-viewers-like-it-nine-wins-monday-night/ “This appointment is extremely exciting and brings a lot of personal nostalgia for me. So nice to come full circle as I hold such am]]>https://www.newslocker.com/en-au/news/social-media/insideout-pr-adds-colgate-palmolive-to-client-list/Tue, 21 Mar 2023 00:21:00 +0100https://www.newslocker.com/en-au/news/social-media/insideout-pr-adds-colgate-palmolive-to-client-list/https://www.newslocker.com/en-au/news/social-media/awaken-invests-in-performance-media-with-agnes-media-acquisition/Tue, 21 Mar 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/awaken-invests-in-performance-media-with-agnes-media-acquisition/ His appointment comes j]]>https://www.newslocker.com/en-au/news/social-media/paul-meates-returns-to-australia-as-chep-ecd/Tue, 21 Mar 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/paul-meates-returns-to-australia-as-chep-ecd/https://www.newslocker.com/en-au/news/social-media/australians-wave-goodbye-to-weekday-commutes-as-local-shorter-trips-rise/Tue, 21 Mar 2023 00:16:00 +0100https://www.newslocker.com/en-au/news/social-media/australians-wave-goodbye-to-weekday-commutes-as-local-shorter-trips-rise/ In addition, Ipsos Irisis found that people spend upwards of fiv]]>https://www.newslocker.com/en-au/news/social-media/ipsos-iris-203m-people-accessed-a-news-website-or-app-in-february/Tue, 21 Mar 2023 00:12:00 +0100https://www.newslocker.com/en-au/news/social-media/ipsos-iris-203m-people-accessed-a-news-website-or-app-in-february/ The nominations for Herd MSL include Best B2C Campaign, Best B2B Campaign, Best PR-led Brand Partnership Campaign, Best Influencer Strategy, PR Professional of the Year, PR Leader of the Year and Best PR Employer.
Ogilvy PR has received eight nominations across eight categories, including Best]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-awards-shortlist-for-2023/Tue, 21 Mar 2023 00:02:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-awards-shortlist-for-2023/ L-R: Nagi Maehashi, Curtis Stone and Adam Liaw
Meanwhile, existing]]>https://www.newslocker.com/en-au/news/social-media/nines-good-food-refreshes-digital-presence/Mon, 20 Mar 2023 23:25:00 +0100https://www.newslocker.com/en-au/news/social-media/nines-good-food-refreshes-digital-presence/ ‘Bigger-er’ was created in]]>https://www.newslocker.com/en-au/news/social-media/hamish-and-andy-star-in-latest-subway-campaign/Mon, 20 Mar 2023 23:23:00 +0100https://www.newslocker.com/en-au/news/social-media/hamish-and-andy-star-in-latest-subway-campaign/ WPP-owned GroupM nabbed OMD&rs]]>https://www.newslocker.com/en-au/news/social-media/omd-reshuffles-internally-promoting-6-staff/Mon, 20 Mar 2023 23:03:00 +0100https://www.newslocker.com/en-au/news/social-media/omd-reshuffles-internally-promoting-6-staff/ Attack of the indie: Saatchi & Saatchi senior duo join Bullfrog in new partnership structure
Suncorp, Netball Australia & Leo Burnett celebrate ‘all kinds of sporting success’
Journalists at risk of exposing sources to Chinese Governmen]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-ndash-monday-20-march-bullfrog-nabs-saatchi-amp-saatchi-duo-suncorprsquos-latest-team-girls-campaign-journalists-warned-against-tiktok-seven-gains-in-weekly-tv-share/Mon, 20 Mar 2023 06:40:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-ndash-monday-20-march-bullfrog-nabs-saatchi-amp-saatchi-duo-suncorprsquos-latest-team-girls-campaign-journalists-warned-against-tiktok-seven-gains-in-weekly-tv-share/ This includes the launch of Intent Connect powered by the company’s Commercial Customer Data Platform, complimenting first-party content consumption data with data from its majority owned Foxtel Group and REA G]]>https://www.newslocker.com/en-au/news/social-media/news-corp-australia-adds-suite-of-new-data-and-tech-offerings-to-tap-the-entire-funnel/Mon, 20 Mar 2023 06:32:00 +0100https://www.newslocker.com/en-au/news/social-media/news-corp-australia-adds-suite-of-new-data-and-tech-offerings-to-tap-the-entire-funnel/ The format is now live and embedded across websites including taste.com.au, Kidspot Kitchen, Body+Soul, News.com.au and the company’s state-based and regional masthead.News Corp Australia’s managing director of client product, Pippa Leary, said the available forms of content n]]>https://www.newslocker.com/en-au/news/social-media/news-corp-australia-taps-into-mobile-audiences-via-vertical-video-platform-offering/Mon, 20 Mar 2023 06:30:00 +0100https://www.newslocker.com/en-au/news/social-media/news-corp-australia-taps-into-mobile-audiences-via-vertical-video-platform-offering/ Chris Janz [right] speaking at Mumbrella Publish Conference in 2019Industry sources have suggested it will be similar to new US publ]]>https://www.newslocker.com/en-au/news/social-media/former-ninefairfax-execs-to-launch-vc-backed-subscription-news-business-scire/Mon, 20 Mar 2023 06:25:00 +0100https://www.newslocker.com/en-au/news/social-media/former-ninefairfax-execs-to-launch-vc-backed-subscription-news-business-scire/ The Federal Court in Melbourne
The case was brought forward by former]]>https://www.newslocker.com/en-au/news/social-media/the-federal-court-to-hear-rex-patricks-case-against-delays-in-foi-requests/Mon, 20 Mar 2023 00:52:00 +0100https://www.newslocker.com/en-au/news/social-media/the-federal-court-to-hear-rex-patricks-case-against-delays-in-foi-requests/https://www.newslocker.com/en-au/news/social-media/attack-of-the-indie-saatchi-amp-saatchi-senior-duo-join-bullfrog-in-new-partnership-structure/Mon, 20 Mar 2023 00:47:00 +0100https://www.newslocker.com/en-au/news/social-media/attack-of-the-indie-saatchi-amp-saatchi-senior-duo-join-bullfrog-in-new-partnership-structure/ Richards Rose leadership team BL to R : Kristen Sandberg, Adam Rose, Kate Lee, Tanya Hairman, Digby Richards, Dennis Hurley.
Joining the agency with more than 20 years of experience in]]>https://www.newslocker.com/en-au/news/social-media/richards-rose-finds-new-head-of-strategy/Fri, 17 Mar 2023 00:15:00 +0100https://www.newslocker.com/en-au/news/social-media/richards-rose-finds-new-head-of-strategy/ The campaign reminds locals of the club’s position at the heart of  Brisbane since 1988, and is voiced by Gha]]>https://www.newslocker.com/en-au/news/social-media/brisbane-broncos-appoint-archibald-williams-launch-new-campaign/Fri, 17 Mar 2023 00:04:00 +0100https://www.newslocker.com/en-au/news/social-media/brisbane-broncos-appoint-archibald-williams-launch-new-campaign/ Season opener ended in a draw between Carlton Blues and Richmond Tigers. Source: Facebook
Seven’s The Chase Australia aired to 428,000 metro viewers, followed by Gogglebox on Ten with 395,0]]>https://www.newslocker.com/en-au/news/social-media/afl-season-opener-airs-to-522k-metro-viewers-seven-wins-the-night/Fri, 17 Mar 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/afl-season-opener-airs-to-522k-metro-viewers-seven-wins-the-night/https://www.newslocker.com/en-au/news/social-media/fifa-confirms-visit-saudi-sponsorship-will-not-proceed-for-womens-world-cup/Thu, 16 Mar 2023 23:51:00 +0100https://www.newslocker.com/en-au/news/social-media/fifa-confirms-visit-saudi-sponsorship-will-not-proceed-for-womens-world-cup/https://www.newslocker.com/en-au/news/social-media/30-of-aussies-looking-to-spend-more-on-travel-in-the-next-12-months-yougov/Thu, 16 Mar 2023 23:44:00 +0100https://www.newslocker.com/en-au/news/social-media/30-of-aussies-looking-to-spend-more-on-travel-in-the-next-12-months-yougov/ It found that to]]>https://www.newslocker.com/en-au/news/social-media/why-the-martech-challenge-for-brands-is-a-people-problem/Thu, 16 Mar 2023 23:30:00 +0100https://www.newslocker.com/en-au/news/social-media/why-the-martech-challenge-for-brands-is-a-people-problem/ Other assets:
Whitening 30″Mouthguards 30″  
The 30 second spots that take an important moment for showing off (or protecting) your smile – a job interview, a first date, and a footy match. Set to]]>https://www.newslocker.com/en-au/news/social-media/smiles-star-in-the-latest-bupa-dental-campaign/Thu, 16 Mar 2023 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/smiles-star-in-the-latest-bupa-dental-campaign/ Campaign: First work 
Agency: Howatson + Company
The verdict: Powerful characters and imagery, though still familiar to the category
 Carlo Mazzarella, creative director at Saatchi & Saatchi and Publicis Team One gave it a 6/10, saying:
Health insurance briefs are bloody hard. It’s a heavily regulated industry with very little to no differentiation between brands and products. Even the brand name acronyms are so similar they start blending into one another!]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-first-works-for-gmhba-and-tetley/Thu, 16 Mar 2023 23:00:00 +0100https://www.newslocker.com/en-au/news/social-media/campaign-review-first-works-for-gmhba-and-tetley/ The Immersive Learning Academy is a global initiativ]]>https://www.newslocker.com/en-au/news/social-media/meta-launches-new-initiative-to-train-australian-creators-in-ar/Thu, 16 Mar 2023 22:06:00 +0100https://www.newslocker.com/en-au/news/social-media/meta-launches-new-initiative-to-train-australian-creators-in-ar/https://www.newslocker.com/en-au/news/social-media/gravy-on-nandos-restaurant-chain-appoints-new-creative-agency/Thu, 16 Mar 2023 06:42:00 +0100https://www.newslocker.com/en-au/news/social-media/gravy-on-nandos-restaurant-chain-appoints-new-creative-agency/ Having overtaken Mix 94.5, the ARN’s 96FM sits in second, with a 12.1% share, while the former remained on an 11.2% share.
[click to enlarge]6RN remained at the bottom of the barrel for ov]]>https://www.newslocker.com/en-au/news/social-media/perth-radio-ratings-nova-dominates-overall-shares-breakfast-and-drive/Thu, 16 Mar 2023 06:35:00 +0100https://www.newslocker.com/en-au/news/social-media/perth-radio-ratings-nova-dominates-overall-shares-breakfast-and-drive/ Sydney radio ratings: 2GB knocked off its perch in Sydney for the first time in 18 years
Tourism Tasmania acting CMO Lindene Cleary formally appointed
Brands and media jostle for position as the siren sounds on a new AFL season
Today the Brave unites News Corp metro]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-thursday-16-march-kiis-topples-2gb-streak-tourism-tasmanias-new-cmo-afl-season-launches-newscorp-mastheads-unite-under-one-brand-platform/Thu, 16 Mar 2023 06:21:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-thursday-16-march-kiis-topples-2gb-streak-tourism-tasmanias-new-cmo-afl-season-launches-newscorp-mastheads-unite-under-one-brand-platform/https://www.newslocker.com/en-au/news/social-media/today-the-brave-unites-news-corp-metro-mastheads-under-single-creative-platform/Thu, 16 Mar 2023 01:05:00 +0100https://www.newslocker.com/en-au/news/social-media/today-the-brave-unites-news-corp-metro-mastheads-under-single-creative-platform/https://www.newslocker.com/en-au/news/social-media/a-mafs-dinner-party-bombshell-makes-for-another-night-of-nine-wins/Thu, 16 Mar 2023 01:04:00 +0100https://www.newslocker.com/en-au/news/social-media/a-mafs-dinner-party-bombshell-makes-for-another-night-of-nine-wins/ ARN’s KIIS and SCA’s Triple M also switched places, with KIIS elevated into third pla]]>https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-networks-losses-see-nova-gain-back-breakfast-and-overall-share/Thu, 16 Mar 2023 00:49:00 +0100https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-networks-losses-see-nova-gain-back-breakfast-and-overall-share/https://www.newslocker.com/en-au/news/social-media/youi-lution-and-iag-added-to-the-mumbrella-finance-marketing-summit-program/Thu, 16 Mar 2023 00:44:00 +0100https://www.newslocker.com/en-au/news/social-media/youi-lution-and-iag-added-to-the-mumbrella-finance-marketing-summit-program/ [click to enlarge]Kyle & Jackie O also took the breakfast crown with a 15.9% share]]>https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-2gb-knocked-off-its-perch-in-sydney-for-the-first-time-in-18-years/Thu, 16 Mar 2023 00:35:00 +0100https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-2gb-knocked-off-its-perch-in-sydney-for-the-first-time-in-18-years/https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-mix-1023-retains-top-overall-spot-nova-steals-drive/Thu, 16 Mar 2023 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-mix-1023-retains-top-overall-spot-nova-steals-drive/ Green and Smart on this week’s Mumbrellacast
Those include its black ops-style security spot,  Kayo work, and this]]>https://www.newslocker.com/en-au/news/social-media/creativity-a-commercial-decision-at-telstra-not-vanity-or-ego-led-says-cmo-brent-smart/Wed, 15 Mar 2023 23:59:00 +0100https://www.newslocker.com/en-au/news/social-media/creativity-a-commercial-decision-at-telstra-not-vanity-or-ego-led-says-cmo-brent-smart/ Melbourne radio survey one for 2023 [click]]>https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-3aw-top-gold-best-of-the-rest-while-its-a-slow-start-for-novas-new-brekkie-team/Wed, 15 Mar 2023 23:57:00 +0100https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-3aw-top-gold-best-of-the-rest-while-its-a-slow-start-for-novas-new-brekkie-team/ Influencer market regulations are ‘music to our ears’ says Henry Tajer
UM Brisbane finds its new GM in Cummins&Partners’ Andy Copeland
TV Wrap: MAFS tops every Sunday entertainment slot since season launch
Foxtel fights claims it inflates]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-monday-13-march-henry-tajer-welcomes-influencer-regulations-um-brisbane-finds-new-gm-mafs-tv-dominance-foxtel-fights-inflation-claims/Mon, 13 Mar 2023 06:23:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-monday-13-march-henry-tajer-welcomes-influencer-regulations-um-brisbane-finds-new-gm-mafs-tv-dominance-foxtel-fights-inflation-claims/https://www.newslocker.com/en-au/news/social-media/dprampco-to-take-on-repositioning-project-for-kinggee/Mon, 13 Mar 2023 05:47:00 +0100https://www.newslocker.com/en-au/news/social-media/dprampco-to-take-on-repositioning-project-for-kinggee/ In his new position Oliver-Taylor will report to managing director David Anderson, and be responsible for the new divisi]]>https://www.newslocker.com/en-au/news/social-media/abc-taps-netflix-for-inaugural-chief-content-officer/Mon, 13 Mar 2023 02:47:00 +0100https://www.newslocker.com/en-au/news/social-media/abc-taps-netflix-for-inaugural-chief-content-officer/ Andrew Copeland
Copeland reports directly to Anathea Ruys, CEO of UM Australia. His new remits include overseeing the future growth]]>https://www.newslocker.com/en-au/news/social-media/um-brisbane-finds-its-new-gm-in-cumminsamppartnersrsquo-andy-copeland/Mon, 13 Mar 2023 01:42:00 +0100https://www.newslocker.com/en-au/news/social-media/um-brisbane-finds-its-new-gm-in-cumminsamppartnersrsquo-andy-copeland/https://www.newslocker.com/en-au/news/social-media/big4-holiday-parks-launches-first-work-from-pangea-and-untangled/Mon, 13 Mar 2023 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/big4-holiday-parks-launches-first-work-from-pangea-and-untangled/ Creativ]]>https://www.newslocker.com/en-au/news/social-media/hulsbosch-creates-new-identity-for-low-sugar-snacks-range-coles-joyful/Mon, 13 Mar 2023 00:25:00 +0100https://www.newslocker.com/en-au/news/social-media/hulsbosch-creates-new-identity-for-low-sugar-snacks-range-coles-joyful/ “[Tapping] into and really [leveraging] the most power channel available – human beings – is insurance]]>https://www.newslocker.com/en-au/news/social-media/influencer-market-regulations-are-music-to-our-ears-says-henry-tajer/Mon, 13 Mar 2023 00:16:00 +0100https://www.newslocker.com/en-au/news/social-media/influencer-market-regulations-are-music-to-our-ears-says-henry-tajer/ L-R: Olivia Cham, Callum James, Alexandra Nel and Seba]]>https://www.newslocker.com/en-au/news/social-media/tbwa-sydney-elevates-sebastian-revell-to-head-of-strategy/Mon, 13 Mar 2023 00:02:00 +0100https://www.newslocker.com/en-au/news/social-media/tbwa-sydney-elevates-sebastian-revell-to-head-of-strategy/ Drama ahead of the Commitment Ceremony continues on MAFS
Following M]]>https://www.newslocker.com/en-au/news/social-media/tv-wrap-mafs-tops-every-sunday-entertainment-slot-since-season-launch/Mon, 13 Mar 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/tv-wrap-mafs-tops-every-sunday-entertainment-slot-since-season-launch/ The study consists of a meta-analysis of 179 campaigns measured against four metrics: brand awareness, brand association, brand motivation and brand consideration. It also examined the performance of individual channels on their own (solus impact) and in conjunction with others (interaction impact).
For top-of-the-funnel]]>https://www.newslocker.com/en-au/news/social-media/new-research-finds-brand-impact-twice-as-effective-on-tv-than-nearest-competitor/Sun, 12 Mar 2023 23:54:00 +0100https://www.newslocker.com/en-au/news/social-media/new-research-finds-brand-impact-twice-as-effective-on-tv-than-nearest-competitor/https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-wins-new-martech-client-following-pitch/Sun, 12 Mar 2023 23:48:00 +0100https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-wins-new-martech-client-following-pitch/ Most recently she held the role of assi]]>https://www.newslocker.com/en-au/news/social-media/shannon-kenna-to-head-up-the-influence-group-and-pollinate-in-canberra/Sun, 12 Mar 2023 23:39:00 +0100https://www.newslocker.com/en-au/news/social-media/shannon-kenna-to-head-up-the-influence-group-and-pollinate-in-canberra/ Tourism Fiji’s head of global marketing, Srishti Narayan
In the middle of 2022, the tourism body announced that it had appointed Host/Havas and Havas Media following a competitive pitch]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-travel-marketing-summit-and-awards-return-tourism-fiji-first-global-speaker/Sun, 12 Mar 2023 23:22:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-travel-marketing-summit-and-awards-return-tourism-fiji-first-global-speaker/ Created to increase awareness around the rail trips for a new generation of travelers, the campaign reflects the period of the trains throu]]>https://www.newslocker.com/en-au/news/social-media/journey-beyond-captures-the-luxury-of-train-travel-via-town-square/Sun, 12 Mar 2023 23:13:00 +0100https://www.newslocker.com/en-au/news/social-media/journey-beyond-captures-the-luxury-of-train-travel-via-town-square/ The Thursday Night NRL Live brought in 362,000 metro viewers for Nine, while 304,000 metro viewers watche]]>https://www.newslocker.com/en-au/news/social-media/home-and-away-on-seven-tops-thursday-entertainment-tens-gogglebox-wins-key-advertising-demos/Fri, 10 Mar 2023 00:15:00 +0100https://www.newslocker.com/en-au/news/social-media/home-and-away-on-seven-tops-thursday-entertainment-tens-gogglebox-wins-key-advertising-demos/ Nib sticks with EssenceMediacom
This is the first major pitch win for the combined agency, after a number of accounts left EssenceMediacom’s ranks in the lead up to the merger, including Entain Group and Tour]]>https://www.newslocker.com/en-au/news/social-media/essencemediacoms-new-era-starts-right-here-retaining-20m-nib-account/Fri, 10 Mar 2023 00:13:00 +0100https://www.newslocker.com/en-au/news/social-media/essencemediacoms-new-era-starts-right-here-retaining-20m-nib-account/https://www.newslocker.com/en-au/news/social-media/in-housing-most-likely-on-social-channels-says-ihac-while-media-trading-remains-an-external-gig/Fri, 10 Mar 2023 00:10:00 +0100https://www.newslocker.com/en-au/news/social-media/in-housing-most-likely-on-social-channels-says-ihac-while-media-trading-remains-an-external-gig/https://www.newslocker.com/en-au/news/social-media/yahoo-appoints-lead-for-its-new-look-advertising-division-following-cuts/Thu, 09 Mar 2023 23:11:00 +0100https://www.newslocker.com/en-au/news/social-media/yahoo-appoints-lead-for-its-new-look-advertising-division-following-cuts/ Ricki-Lee, Tim & Joel
However, the network confirmed today that Coulter will be a permanent fixture on the dri]]>https://www.newslocker.com/en-au/news/social-media/ricki-lee-coulter-to-join-novas-drive-show-as-kate-ritchie-embarks-on-new-project/Thu, 09 Mar 2023 06:47:00 +0100https://www.newslocker.com/en-au/news/social-media/ricki-lee-coulter-to-join-novas-drive-show-as-kate-ritchie-embarks-on-new-project/https://www.newslocker.com/en-au/news/social-media/honest-eggs-co-tracks-chickenrsquos-steps-via-vmlyampr/Thu, 09 Mar 2023 06:11:00 +0100https://www.newslocker.com/en-au/news/social-media/honest-eggs-co-tracks-chickenrsquos-steps-via-vmlyampr/https://www.newslocker.com/en-au/news/social-media/havas-media-group-reports-181-lift-in-full-year-revenue-maintains-growth-aross-all-quarters/Thu, 09 Mar 2023 06:10:00 +0100https://www.newslocker.com/en-au/news/social-media/havas-media-group-reports-181-lift-in-full-year-revenue-maintains-growth-aross-all-quarters/ Death threats aimed at F*ck the Cupcakes staff as vile comments surface on trade media
Analogfolk Australia becomes locally owned business in management buyout
ACCC to probe tech giants’ ‘web’ of services and impact on consumers and competitions
Milkrun]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-thursday-9-march-fck-the-cupcakes-sparks-ugly-backlash-analogfolk-turns-local-accc-targets-tech-giants-milkrun-restructure/Thu, 09 Mar 2023 06:07:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-thursday-9-march-fck-the-cupcakes-sparks-ugly-backlash-analogfolk-turns-local-accc-targets-tech-giants-milkrun-restructure/https://www.newslocker.com/en-au/news/social-media/ella-ward-joins-ddb-group-melbourne-as-first-head-of-ddb-experience/Thu, 09 Mar 2023 00:23:00 +0100https://www.newslocker.com/en-au/news/social-media/ella-ward-joins-ddb-group-melbourne-as-first-head-of-ddb-experience/https://www.newslocker.com/en-au/news/social-media/funlab-urges-australians-to-turn-off-netflix-and-subscribe-to-real-life-fun-via-ddb-group-melbourne/Thu, 09 Mar 2023 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/funlab-urges-australians-to-turn-off-netflix-and-subscribe-to-real-life-fun-via-ddb-group-melbourne/ Andrew Livingston
Mediahub’s executive director for APAC, Andrew Livingston, said: “In our solutions we always look to push further, perform better,]]>https://www.newslocker.com/en-au/news/social-media/mediahub-adds-home-appliance-brand-bosch-to-its-roster/Thu, 09 Mar 2023 00:17:00 +0100https://www.newslocker.com/en-au/news/social-media/mediahub-adds-home-appliance-brand-bosch-to-its-roster/ Weber Shandwick and Jack Morton Australia’s CEO, Helen Graney
In 2021, IPG sold its majority stake in Weber Shandwick and Jack Morton Australia to Graney, who was group managin]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-full-program-announced-sefiani-poem-and-weber-shandwick-the-latest-confirmed/Thu, 09 Mar 2023 00:03:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-full-program-announced-sefiani-poem-and-weber-shandwick-the-latest-confirmed/ Mandile, Hobba and Lodge on thi]]>https://www.newslocker.com/en-au/news/social-media/what-are-we-striving-for-equality-of-opportunity-or-equality-of-outcome/Thu, 09 Mar 2023 00:02:00 +0100https://www.newslocker.com/en-au/news/social-media/what-are-we-striving-for-equality-of-opportunity-or-equality-of-outcome/ The latest episode of MAFS saw a missing bride as couples returned to The Retreat
The Chase Australia on Seven brought in 479,000 metro viewers, followed by The Week]]>https://www.newslocker.com/en-au/news/social-media/a-missing-bride-on-mafs-brings-in-another-entertainment-win-for-nine/Thu, 09 Mar 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/a-missing-bride-on-mafs-brings-in-another-entertainment-win-for-nine/ (L-R) Analogfolk Australia chief strategy officer, Ben Hourahine , and CEO Matt Robinson
It joins the likes of  McCann, 303 MullenLowe and Weber Shandwick]]>https://www.newslocker.com/en-au/news/social-media/analogfolk-australia-becomes-locally-owned-business-in-management-buyout/Wed, 08 Mar 2023 23:30:00 +0100https://www.newslocker.com/en-au/news/social-media/analogfolk-australia-becomes-locally-owned-business-in-management-buyout/https://www.newslocker.com/en-au/news/social-media/death-threats-aimed-at-fck-the-cupcakes-staff-as-vile-comments-surface-on-trade-media/Wed, 08 Mar 2023 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/death-threats-aimed-at-fck-the-cupcakes-staff-as-vile-comments-surface-on-trade-media/https://www.newslocker.com/en-au/news/social-media/accc-to-probe-tech-giants-web-of-services-and-impact-on-consumers-and-competitions/Wed, 08 Mar 2023 23:10:00 +0100https://www.newslocker.com/en-au/news/social-media/accc-to-probe-tech-giants-web-of-services-and-impact-on-consumers-and-competitions/ Matt Knapp
The brand produced the majority of its campaigns with an in-house creative team. The lates]]>https://www.newslocker.com/en-au/news/social-media/milkruns-marketing-team-including-matt-knapp-cut-during-recent-restructure/Wed, 08 Mar 2023 05:48:00 +0100https://www.newslocker.com/en-au/news/social-media/milkruns-marketing-team-including-matt-knapp-cut-during-recent-restructure/ GM marketin]]>https://www.newslocker.com/en-au/news/social-media/iga-spruiks-economic-benefits-of-shopping-locally/Wed, 08 Mar 2023 00:58:00 +0100https://www.newslocker.com/en-au/news/social-media/iga-spruiks-economic-benefits-of-shopping-locally/ Rachel Page joins Seven West Media’s sales leadership t]]>https://www.newslocker.com/en-au/news/social-media/seven-west-media-appoints-senior-yahoo-sales-exec-touts-gender-diversity/Wed, 08 Mar 2023 00:50:00 +0100https://www.newslocker.com/en-au/news/social-media/seven-west-media-appoints-senior-yahoo-sales-exec-touts-gender-diversity/ We]]>https://www.newslocker.com/en-au/news/social-media/primetime-competition-proves-tough-for-we-interrupt-this-broadcasts-second-week-on-seven/Wed, 08 Mar 2023 00:45:00 +0100https://www.newslocker.com/en-au/news/social-media/primetime-competition-proves-tough-for-we-interrupt-this-broadcasts-second-week-on-seven/https://www.newslocker.com/en-au/news/social-media/criteo-acquires-australian-retail-media-software-brandcrush/Wed, 08 Mar 2023 00:37:00 +0100https://www.newslocker.com/en-au/news/social-media/criteo-acquires-australian-retail-media-software-brandcrush/ The stories referred to by the ABC, which were published yesterday morning include: ‘Just plain gutless&]]>https://www.newslocker.com/en-au/news/social-media/daily-mail-aus-and-newscomau-accused-of-fuelling-online-troll-behaviour/Wed, 08 Mar 2023 00:35:00 +0100https://www.newslocker.com/en-au/news/social-media/daily-mail-aus-and-newscomau-accused-of-fuelling-online-troll-behaviour/https://www.newslocker.com/en-au/news/social-media/by-all-means-picks-up-creative-for-always-fresh-and-toscano/Wed, 08 Mar 2023 00:33:00 +0100https://www.newslocker.com/en-au/news/social-media/by-all-means-picks-up-creative-for-always-fresh-and-toscano/https://www.newslocker.com/en-au/news/social-media/toyota-australia-sets-history-in-motion-in-new-gr-corolla-campaign-via-hero/Tue, 07 Mar 2023 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/toyota-australia-sets-history-in-motion-in-new-gr-corolla-campaign-via-hero/ Yahoo’s Paul Sigaloff joins Ooh Media
Football Australia speaks out against FIFA’s Saudi Sponsorship
Zenith wins in RACQ
An update in the Facebook and Cambridge Analytica case
Listen here or subscribe on Spotify and Apple podcasts: Related Content The Evening Mumbo – Monday 6 March: Wu]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-tuesday-7-march-paul-sigaloff-fifas-saudi-sponsorship-zenith-facebook-and-cambridge-analytica-update/Tue, 07 Mar 2023 06:25:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-tuesday-7-march-paul-sigaloff-fifas-saudi-sponsorship-zenith-facebook-and-cambridge-analytica-update/ Paul Sigaloff
Effective May 15, Signaloff  will oversee all sales and revenue operations, in addition to product strategy, rep]]>https://www.newslocker.com/en-au/news/social-media/paul-sigaloff-joins-ooh-media-as-chief-revenue-and-growth-officer/Tue, 07 Mar 2023 02:26:00 +0100https://www.newslocker.com/en-au/news/social-media/paul-sigaloff-joins-ooh-media-as-chief-revenue-and-growth-officer/ M]]>https://www.newslocker.com/en-au/news/social-media/movie-marketing-outfit-adds-former-village-roadshow-and-disney-talent/Tue, 07 Mar 2023 01:21:00 +0100https://www.newslocker.com/en-au/news/social-media/movie-marketing-outfit-adds-former-village-roadshow-and-disney-talent/ On the account win, RACQ GM marketing and membership, Tim Cochrane, said]]>https://www.newslocker.com/en-au/news/social-media/zenith-brisbane-wins-racq-media-account/Tue, 07 Mar 2023 00:34:00 +0100https://www.newslocker.com/en-au/news/social-media/zenith-brisbane-wins-racq-media-account/https://www.newslocker.com/en-au/news/social-media/visitcanberra-launches-first-campaign-from-wunderman-thompson/Tue, 07 Mar 2023 00:33:00 +0100https://www.newslocker.com/en-au/news/social-media/visitcanberra-launches-first-campaign-from-wunderman-thompson/https://www.newslocker.com/en-au/news/social-media/fifa-faces-mounting-pressure-locally-over-visit-saudi-deal/Tue, 07 Mar 2023 00:30:00 +0100https://www.newslocker.com/en-au/news/social-media/fifa-faces-mounting-pressure-locally-over-visit-saudi-deal/ MAFS was the top entertainment program with 85]]>https://www.newslocker.com/en-au/news/social-media/monday-ratings-survivor-and-idol-post-highest-metro-viewers-for-the-season/Tue, 07 Mar 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/monday-ratings-survivor-and-idol-post-highest-metro-viewers-for-the-season/ Sarah Keith
Involved Media Australia group managing director, Sarah Keith, said: “We are thrilled to welcome Involved Media Canada to the family and look forward to working with th]]>https://www.newslocker.com/en-au/news/social-media/involved-media-launches-in-canada-with-an-egoless-agency-approach/Tue, 07 Mar 2023 00:15:00 +0100https://www.newslocker.com/en-au/news/social-media/involved-media-launches-in-canada-with-an-egoless-agency-approach/ 
The campaign focuses on Budget’s suite of time-saving features.]]>https://www.newslocker.com/en-au/news/social-media/bigfoot-the-star-in-latest-budget-spot-via-hosthavas/Tue, 07 Mar 2023 00:05:00 +0100https://www.newslocker.com/en-au/news/social-media/bigfoot-the-star-in-latest-budget-spot-via-hosthavas/ L-R: Luke Simkins, Olivia Warren and Marshall Campbell
MBCS man]]>https://www.newslocker.com/en-au/news/social-media/mediabrands-content-studio-bolsters-senior-creative-team/Mon, 06 Mar 2023 23:57:00 +0100https://www.newslocker.com/en-au/news/social-media/mediabrands-content-studio-bolsters-senior-creative-team/ Phil Pickering
He said on joining the agency: “The reinvention of the agency is one that had me hooked from the get go. We have an enviable list of ambitious clients and an incredibly passi]]>https://www.newslocker.com/en-au/news/social-media/cumminsamppartners-gets-new-head-of-strategy-post-rebrand/Mon, 06 Mar 2023 23:52:00 +0100https://www.newslocker.com/en-au/news/social-media/cumminsamppartners-gets-new-head-of-strategy-post-rebrand/https://www.newslocker.com/en-au/news/social-media/planpay-brand-launches-in-market-via-whitegrey/Mon, 06 Mar 2023 23:39:00 +0100https://www.newslocker.com/en-au/news/social-media/planpay-brand-launches-in-market-via-whitegrey/ Wunderman Thompson exits continue; senior management made redundant as CEO returns to Asia
MYOB appoints The Iconic’s Dean Chadwick as CMO
TV Wrap: MAFS attracts close to 1m viewers on Sunday night; Nine takes the week
News.com.au the most-read digital news]]>https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-monday-6-march-wunderman-thompson-dean-chadwick-tv-ratings-ipsos-iris/Mon, 06 Mar 2023 06:56:00 +0100https://www.newslocker.com/en-au/news/social-media/the-evening-mumbo-monday-6-march-wunderman-thompson-dean-chadwick-tv-ratings-ipsos-iris/ Bowman returns to agency life
Publicis Groupe’s chief creative officer for APAC & MEA, Natalie Lam, said: “I’m thrilled to be working with Dav]]>https://www.newslocker.com/en-au/news/social-media/publicis-snags-googles-dave-bowman-as-new-chief-creative-officer/Mon, 06 Mar 2023 06:11:00 +0100https://www.newslocker.com/en-au/news/social-media/publicis-snags-googles-dave-bowman-as-new-chief-creative-officer/ L-R: Next&Co]]>https://www.newslocker.com/en-au/news/social-media/nextampco-wins-media-remit-for-telehealth-provider-doctors-on-demand/Mon, 06 Mar 2023 03:02:00 +0100https://www.newslocker.com/en-au/news/social-media/nextampco-wins-media-remit-for-telehealth-provider-doctors-on-demand/ The most popular online categories by total audience size in January include social networking (20.9 million),]]>https://www.newslocker.com/en-au/news/social-media/newscomau-the-most-read-digital-news-outlet-in-first-ipsos-iris-report/Mon, 06 Mar 2023 00:37:00 +0100https://www.newslocker.com/en-au/news/social-media/newscomau-the-most-read-digital-news-outlet-in-first-ipsos-iris-report/ Parry’s decision was announced to staff on Friday, with Gavin Bain, current national consulting director set to take over as the agency’s new boss.
New CEO, Bain and outgoing CEO, Parry
WPP confirmed the moves to Mumbrella this mo]]>https://www.newslocker.com/en-au/news/social-media/wunderman-thompson-exits-continue-senior-management-made-redundant-as-ceo-returns-to-asia/Mon, 06 Mar 2023 00:30:00 +0100https://www.newslocker.com/en-au/news/social-media/wunderman-thompson-exits-continue-senior-management-made-redundant-as-ceo-returns-to-asia/https://www.newslocker.com/en-au/news/social-media/bankwest-tells-customers-weve-got-you-in-home-ownership-campaign/Mon, 06 Mar 2023 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/bankwest-tells-customers-weve-got-you-in-home-ownership-campaign/ Saeed has held roles in various businesses including Hipages and, more recently, CarsGuide where he served as chief product and technology officer.
Asher Saeed
He said: “I’m excited to be joining a company whose strategic direction is well-defined a]]>https://www.newslocker.com/en-au/news/social-media/carexpert-appoints-former-carsguide-talent-to-new-c-suite-role/Mon, 06 Mar 2023 00:20:00 +0100https://www.newslocker.com/en-au/news/social-media/carexpert-appoints-former-carsguide-talent-to-new-c-suite-role/ MAFS last night saw drama unfolds during the Commitment Ceremony
Nine Network won the week ended 4 March with a 32.2% share, followed by Seven with 25.1%, ABC with 18.2% and Ten with 16.1%.
Meanwhile, the night]]>https://www.newslocker.com/en-au/news/social-media/tv-wrap-mafs-attracts-close-to-1m-viewers-on-sunday-night-nine-takes-the-week/Mon, 06 Mar 2023 00:03:00 +0100https://www.newslocker.com/en-au/news/social-media/tv-wrap-mafs-attracts-close-to-1m-viewers-on-sunday-night-nine-takes-the-week/ Hutchinson, Stanley and Stein: Hearts & Science’s leadership trio
Part of Omnicom Media Group, Hearts]]>https://www.newslocker.com/en-au/news/social-media/darren-stein-returns-to-omg-in-hearts-amp-science-leadership-restructure/Thu, 02 Mar 2023 02:36:00 +0100https://www.newslocker.com/en-au/news/social-media/darren-stein-returns-to-omg-in-hearts-amp-science-leadership-restructure/ McPetrie and Price are on this week’s Mumbrellacast
“We’ve got some extraordinary clients and I often talk to our people about, if yo]]>https://www.newslocker.com/en-au/news/social-media/essencemediacom-plans-measured-approach-to-start-fighting-back/Thu, 02 Mar 2023 00:57:00 +0100https://www.newslocker.com/en-au/news/social-media/essencemediacom-plans-measured-approach-to-start-fighting-back/https://www.newslocker.com/en-au/news/social-media/accc-asks-businesses-suspected-of-greenwashing-to-substantiate-claims/Thu, 02 Mar 2023 00:52:00 +0100https://www.newslocker.com/en-au/news/social-media/accc-asks-businesses-suspected-of-greenwashing-to-substantiate-claims/https://www.newslocker.com/en-au/news/social-media/blooms-the-chemist-and-hardhat-tell-a-heartwarming-story-of-better-care/Thu, 02 Mar 2023 00:51:00 +0100https://www.newslocker.com/en-au/news/social-media/blooms-the-chemist-and-hardhat-tell-a-heartwarming-story-of-better-care/https://www.newslocker.com/en-au/news/social-media/the-winners-of-the-inaugural-destroy-this-brief-revealed/Thu, 02 Mar 2023 00:50:00 +0100https://www.newslocker.com/en-au/news/social-media/the-winners-of-the-inaugural-destroy-this-brief-revealed/ A spokesperson for Clemenger Group told Mumbrella he will remain in business in a consulting role.
As a result, chief creative officer at Clemenger BBD]]>https://www.newslocker.com/en-au/news/social-media/james-mcgrath-steps-down-as-creative-director-at-large-of-clemenger-group-new-creative-council-chair-announced/Thu, 02 Mar 2023 00:48:00 +0100https://www.newslocker.com/en-au/news/social-media/james-mcgrath-steps-down-as-creative-director-at-large-of-clemenger-group-new-creative-council-chair-announced/https://www.newslocker.com/en-au/news/social-media/mafs-pulls-in-921k-metro-viewers-on-wednesday-night-as-drama-escalates/Thu, 02 Mar 2023 00:47:00 +0100https://www.newslocker.com/en-au/news/social-media/mafs-pulls-in-921k-metro-viewers-on-wednesday-night-as-drama-escalates/ L-R: Julian Ho (YouTube), Zac Selby (Dentsu) and Matthew Waldbauer (Soundcloud)
In a panel discussion at a]]>https://www.newslocker.com/en-au/news/social-media/youtube-music-monetisation-boss-urges-brands-to-focus-on-relevance-and-audience-state-of-mind/Thu, 02 Mar 2023 00:36:00 +0100https://www.newslocker.com/en-au/news/social-media/youtube-music-monetisation-boss-urges-brands-to-focus-on-relevance-and-audience-state-of-mind/ L-R: Ben Lynch (Melbourne) and Alex Williams (Sydney)
Williams joined PHD in 2019 from S]]>https://www.newslocker.com/en-au/news/social-media/phd-australia-appoints-new-heads-of-planning-and-effectiveness-for-sydney-and-melbourne-offices/Thu, 02 Mar 2023 00:26:00 +0100https://www.newslocker.com/en-au/news/social-media/phd-australia-appoints-new-heads-of-planning-and-effectiveness-for-sydney-and-melbourne-offices/ Menezes will lead GroupM’s performance outfit
Nexus’ role within the GroupM stable focuses on shifting data-dri]]>https://www.newslocker.com/en-au/news/social-media/first-nexus-australia-ceo-appointed/Wed, 01 Mar 2023 23:47:00 +0100https://www.newslocker.com/en-au/news/social-media/first-nexus-australia-ceo-appointed/https://www.newslocker.com/en-au/news/social-media/sbs-radio-rebrands-to-sbs-audio-with-focus-on-expanding-language-offerings/Wed, 01 Mar 2023 23:39:00 +0100https://www.newslocker.com/en-au/news/social-media/sbs-radio-rebrands-to-sbs-audio-with-focus-on-expanding-language-offerings/https://www.newslocker.com/en-au/news/social-media/tetley-goes-totally-random-in-first-work-from-303-mullenlowe/Wed, 01 Mar 2023 23:25:00 +0100https://www.newslocker.com/en-au/news/social-media/tetley-goes-totally-random-in-first-work-from-303-mullenlowe/https://www.newslocker.com/en-au/news/social-media/lord-nelson-brewery-raises-the-drinking-age-via-hc/Wed, 01 Mar 2023 22:59:00 +0100https://www.newslocker.com/en-au/news/social-media/lord-nelson-brewery-raises-the-drinking-age-via-hc/ “The unusually high]]>https://www.newslocker.com/en-au/news/social-media/january-total-ad-spend-down-10-from-2022-government-category-down-48-smi/Wed, 01 Mar 2023 04:58:00 +0100https://www.newslocker.com/en-au/news/social-media/january-total-ad-spend-down-10-from-2022-government-category-down-48-smi/ “We wanted a name that better reflects who we are, what we’re doing today, and where we’re headed,” said co-founder Marijana Simunovic.
Co-founders Marijana Simunovic and Dan Cookson
The change in the company name is part of an emphasis on the focus of the business — and marks a turning point for the]]>https://www.newslocker.com/en-au/news/social-media/creative-outlet-interweave-relaunches-as-weave/Wed, 01 Mar 2023 01:33:00 +0100https://www.newslocker.com/en-au/news/social-media/creative-outlet-interweave-relaunches-as-weave/ McPhee returns to Australia from the UK where she worked client side for Amazon as head of brand and creative strategy. Prior to this, she was head of strategy and planning at Adam&Ev]]>https://www.newslocker.com/en-au/news/social-media/accenture-song-hires-former-amazon-brand-exec/Wed, 01 Mar 2023 01:07:00 +0100https://www.newslocker.com/en-au/news/social-media/accenture-song-hires-former-amazon-brand-exec/https://www.newslocker.com/en-au/news/social-media/atomic-212-appoints-claire-fenner-as-ceo-and-rory-heffernan-national-md/Wed, 01 Mar 2023 00:42:00 +0100https://www.newslocker.com/en-au/news/social-media/atomic-212-appoints-claire-fenner-as-ceo-and-rory-heffernan-national-md/ Price and McPetrie joined this week’s Mumbrellacast
“We truly are the only one stop-shop in Australia”, Rupert McPetrie, APAC CEO told the Mumbrellacast this week alongside national chief strategy officer, Sophie]]>https://www.newslocker.com/en-au/news/social-media/were-the-only-one-stop-shop-at-scale-in-australia-essencemediacom-apac-ceo-fires-warning-shot/Wed, 01 Mar 2023 00:40:00 +0100https://www.newslocker.com/en-au/news/social-media/were-the-only-one-stop-shop-at-scale-in-australia-essencemediacom-apac-ceo-fires-warning-shot/https://www.newslocker.com/en-au/news/social-media/heros-brisbane-office-gets-first-md/Wed, 01 Mar 2023 00:06:00 +0100https://www.newslocker.com/en-au/news/social-media/heros-brisbane-office-gets-first-md/ Neale launches a new agency into the market
Activation Union launches today as an activation-led agency, leveraging a space that]]>https://www.newslocker.com/en-au/news/social-media/former-clemenger-agency-boss-james-neale-latest-to-strike-out-alone-with-activation-union/Wed, 01 Mar 2023 00:05:00 +0100https://www.newslocker.com/en-au/news/social-media/former-clemenger-agency-boss-james-neale-latest-to-strike-out-alone-with-activation-union/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2023/Tue, 28 Feb 2023 22:49:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2023/  
At the core of the campaign is the introduction of Bridgestone Tech Check, available at the network of 170+ stores Australia wide, whereby customers receive a 60 second video inspection of their car via SMS, showing]]>https://www.newslocker.com/en-au/news/social-media/milkhoney-launches-new-brand-platform-for-bridgestone-tyres/Thu, 23 Feb 2023 00:52:00 +0100https://www.newslocker.com/en-au/news/social-media/milkhoney-launches-new-brand-platform-for-bridgestone-tyres/ MAFS was followed by Seven’s Home and Away in entertainment, with 471,000 metro viewers, and Hard Quiz on ABC wi]]>https://www.newslocker.com/en-au/news/social-media/the-dog-houses-metro-viewership-remains-flat-since-launch-mafs-win-entertainment-again/Thu, 23 Feb 2023 00:43:00 +0100https://www.newslocker.com/en-au/news/social-media/the-dog-houses-metro-viewership-remains-flat-since-launch-mafs-win-entertainment-again/ Joining from a nine-month stint as client partner a]]>https://www.newslocker.com/en-au/news/social-media/thinkerbell-completes-sydney-leadership-team-with-new-gm/Thu, 23 Feb 2023 00:37:00 +0100https://www.newslocker.com/en-au/news/social-media/thinkerbell-completes-sydney-leadership-team-with-new-gm/ In a statem]]>https://www.newslocker.com/en-au/news/social-media/cheeky-nandos-restaurant-chain-pitches-creative-account-a-year-after-appointing-agency/Thu, 23 Feb 2023 00:34:00 +0100https://www.newslocker.com/en-au/news/social-media/cheeky-nandos-restaurant-chain-pitches-creative-account-a-year-after-appointing-agency/ Earnings before interest, tax, depreciation and amortisation (EBITDA) before specific items was $370.5 million, down 9% from the previous year’s record $406.3 million.
The company a]]>https://www.newslocker.com/en-au/news/social-media/nines-group-profit-squeezed-in-latest-half-year-earnings/Thu, 23 Feb 2023 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/nines-group-profit-squeezed-in-latest-half-year-earnings/ CSC’s Matthew Wong, senior]]>https://www.newslocker.com/en-au/news/social-media/amex-commonwealth-superannuation-corporation-futurebrand-australia-and-finder-to-speak-at-the-mumbrella-finance-marketing-summit/Thu, 23 Feb 2023 00:20:00 +0100https://www.newslocker.com/en-au/news/social-media/amex-commonwealth-superannuation-corporation-futurebrand-australia-and-finder-to-speak-at-the-mumbrella-finance-marketing-summit/ Madden
Fifteen percent of staff during the year-lon]]>https://www.newslocker.com/en-au/news/social-media/churn-and-early-promotions-still-a-concern-says-mfa-ceo-but-opportunities-lie-ahead/Thu, 23 Feb 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/churn-and-early-promotions-still-a-concern-says-mfa-ceo-but-opportunities-lie-ahead/https://www.newslocker.com/en-au/news/social-media/chrissie-swan-and-ita-buttrose-star-in-new-priceline-spot-celebrating-age-positivity/Wed, 22 Feb 2023 23:56:00 +0100https://www.newslocker.com/en-au/news/social-media/chrissie-swan-and-ita-buttrose-star-in-new-priceline-spot-celebrating-age-positivity/ However, Melbourne, Adelaide and]]>https://www.newslocker.com/en-au/news/social-media/metro-commercial-radio-ad-revenue-drops-21-in-january-sydney-grows-but-melbourne-dips/Wed, 22 Feb 2023 03:19:00 +0100https://www.newslocker.com/en-au/news/social-media/metro-commercial-radio-ad-revenue-drops-21-in-january-sydney-grows-but-melbourne-dips/https://www.newslocker.com/en-au/news/social-media/forty-winks-takes-creative-media-and-pr-to-pitch/Wed, 22 Feb 2023 00:41:00 +0100https://www.newslocker.com/en-au/news/social-media/forty-winks-takes-creative-media-and-pr-to-pitch/https://www.newslocker.com/en-au/news/social-media/wa-power-operator-enlists-wunderman-thompson-perth-for-latest-safety-campaign/Wed, 22 Feb 2023 00:40:00 +0100https://www.newslocker.com/en-au/news/social-media/wa-power-operator-enlists-wunderman-thompson-perth-for-latest-safety-campaign/ Tuesday night MAFS gave Nine another overall win
Australian Survivor on Ten attracted 467,000 metro viewers, while Seven&r]]>https://www.newslocker.com/en-au/news/social-media/mafs-cheating-scandal-reaches-boiling-point-delivering-nine-another-win-on-tuesday-night/Wed, 22 Feb 2023 00:40:00 +0100https://www.newslocker.com/en-au/news/social-media/mafs-cheating-scandal-reaches-boiling-point-delivering-nine-another-win-on-tuesday-night/ Along with the closure of the publication, will also be the retirement of the popular yearly CMO 50 list, which recognises and ranks some of Australia’s top marketers.
The title was launched by IDG Communications in 2013, with Nadia Cameron as its editor and publisher.
Following the publishing of this article, Foundry confirmed the title is to]]>https://www.newslocker.com/en-au/news/social-media/foundry-to-close-trade-publication-cmo-australia/Wed, 22 Feb 2023 00:35:00 +0100https://www.newslocker.com/en-au/news/social-media/foundry-to-close-trade-publication-cmo-australia/ The brand then appointed Sunday Gravy as its new creative agency in 2022, ending its relationship with AJF Partnership. The pitch for its med]]>https://www.newslocker.com/en-au/news/social-media/catchcomau-shops-around-its-media-account-pitch-down-to-final-stages/Wed, 22 Feb 2023 00:30:00 +0100https://www.newslocker.com/en-au/news/social-media/catchcomau-shops-around-its-media-account-pitch-down-to-final-stages/ [click to enlarge]
The group’s Australian food segment, which included retail stores and WooliesX e-commerce, posted total sal]]>https://www.newslocker.com/en-au/news/social-media/woolworths-results-show-cartology-revenue-up-11-post-shopper-acquisition/Wed, 22 Feb 2023 00:24:00 +0100https://www.newslocker.com/en-au/news/social-media/woolworths-results-show-cartology-revenue-up-11-post-shopper-acquisition/ Despite the merger being touted in market for some time, speculation has heated up over the past week.
Davis hints at consolidation
“This is a rumor that’s been there for a while, as you know,” Davis said on]]>https://www.newslocker.com/en-au/news/social-media/no-conversations-with-swm-says-ciaran-davis-but-htampe-lsquocanrsquot-dictate-the-rumoursrsquo/Wed, 22 Feb 2023 00:08:00 +0100https://www.newslocker.com/en-au/news/social-media/no-conversations-with-swm-says-ciaran-davis-but-htampe-lsquocanrsquot-dictate-the-rumoursrsquo/https://www.newslocker.com/en-au/news/social-media/matt-rowley-returns-as-iab-chair-amongst-other-board-changes/Wed, 22 Feb 2023 00:04:00 +0100https://www.newslocker.com/en-au/news/social-media/matt-rowley-returns-as-iab-chair-amongst-other-board-changes/ The panel will feature Keep Left CEO Caroline Catteral, We Are Different founder and director Stuart Terry, Hopeful Monsters managing director Carl Moggridge and Sefiani managing director Mandy Galmes.
Savage will challenge the panel of agency leaders on why the positioning of their shops gives them a competitive advantage, and why clients]]>https://www.newslocker.com/en-au/news/social-media/differentiate-or-die-a-critical-panel-confirmed-for-mumbrella-commscon/Tue, 21 Feb 2023 23:40:00 +0100https://www.newslocker.com/en-au/news/social-media/differentiate-or-die-a-critical-panel-confirmed-for-mumbrella-commscon/ According to the Outdoor Media Association (OMA) data, roadside billboards (over and under 25 square metres) had the majority of revenue, with $463.8 million in bookings in 2022. This was up from $362.5 million in 2021.
Retail, lifestyle and other came]]>https://www.newslocker.com/en-au/news/social-media/oma-data-shows-billings-improved-up-nearly-30-in-2022/Tue, 21 Feb 2023 23:36:00 +0100https://www.newslocker.com/en-au/news/social-media/oma-data-shows-billings-improved-up-nearly-30-in-2022/https://www.newslocker.com/en-au/news/social-media/omd-continues-18-year-partnership-with-beiersdorf/Tue, 21 Feb 2023 23:07:00 +0100https://www.newslocker.com/en-au/news/social-media/omd-continues-18-year-partnership-with-beiersdorf/https://www.newslocker.com/en-au/news/social-media/mona-invites-sydney-world-pride-revelers-to-ditch-sydney-for-tassie/Fri, 17 Feb 2023 05:02:00 +0100https://www.newslocker.com/en-au/news/social-media/mona-invites-sydney-world-pride-revelers-to-ditch-sydney-for-tassie/ Carter first joined the company from News Corp Australia, where she was the NSW sales director.
Kathryn Carter
Snap’s president Asia-Pacific, Ajit Mohan, said]]>https://www.newslocker.com/en-au/news/social-media/snap-incs-regional-gm-kathryn-carter-steps-down/Fri, 17 Feb 2023 04:57:00 +0100https://www.newslocker.com/en-au/news/social-media/snap-incs-regional-gm-kathryn-carter-steps-down/ L-R: Stokes and Forrest
Stokes is a majority shareholde]]>https://www.newslocker.com/en-au/news/social-media/andrew-forrest-vs-kerry-stokes-escalated-to-minister-for-alleged-misuse-of-media/Fri, 17 Feb 2023 00:46:00 +0100https://www.newslocker.com/en-au/news/social-media/andrew-forrest-vs-kerry-stokes-escalated-to-minister-for-alleged-misuse-of-media/https://www.newslocker.com/en-au/news/social-media/privacy-act-update-consumers-could-get-unqualified-right-to-opt-out-of-targeted-advertising/Fri, 17 Feb 2023 00:23:00 +0100https://www.newslocker.com/en-au/news/social-media/privacy-act-update-consumers-could-get-unqualified-right-to-opt-out-of-targeted-advertising/ “This performance was underscored by significant profitability and cash flow,” the financial statement said.
As of December 31, 2022, The Trade Desk had cash and cash equivalents and short-term investments of US$1.447 billion.
The Trade Desk had spend on the platform of nearly US$7.8 billion, in 2022.
[click to enlarge]
“In a]]>https://www.newslocker.com/en-au/news/social-media/the-trade-desk-sees-revenue-jump-32-in-2022/Fri, 17 Feb 2023 00:05:00 +0100https://www.newslocker.com/en-au/news/social-media/the-trade-desk-sees-revenue-jump-32-in-2022/ RBT
RBT aired to 460,000 metro viewers last night, followed by Home and Away on Seven with a 456,000]]>https://www.newslocker.com/en-au/news/social-media/rbt-snatches-a-win-in-thursday-entertainment-tens-taskmaster-airs-to-314k/Fri, 17 Feb 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/rbt-snatches-a-win-in-thursday-entertainment-tens-taskmaster-airs-to-314k/ In his new role he will report directly to Airwallex’s global director of marke]]>https://www.newslocker.com/en-au/news/social-media/airwallex-adds-ubers-antonio-thewissen-as-marketing-lead-for-anz/Thu, 16 Feb 2023 23:23:00 +0100https://www.newslocker.com/en-au/news/social-media/airwallex-adds-ubers-antonio-thewissen-as-marketing-lead-for-anz/ [click to enlarge]
Net profit after tax attributable to equity holders was $14.8 millio]]>https://www.newslocker.com/en-au/news/social-media/enero-group-continues-growth-trajectory-with-389-revenue-increase/Thu, 16 Feb 2023 04:37:00 +0100https://www.newslocker.com/en-au/news/social-media/enero-group-continues-growth-trajectory-with-389-revenue-increase/ Flash’s Kat]]>https://www.newslocker.com/en-au/news/social-media/foxtels-flash-cuts-editorial-staff-as-struggling-streaming-service-changes-tack/Thu, 16 Feb 2023 01:06:00 +0100https://www.newslocker.com/en-au/news/social-media/foxtels-flash-cuts-editorial-staff-as-struggling-streaming-service-changes-tack/https://www.newslocker.com/en-au/news/social-media/defence-force-promotes-alternate-education-opportunities-in-new-campaign-via-vmlyampr/Thu, 16 Feb 2023 00:52:00 +0100https://www.newslocker.com/en-au/news/social-media/defence-force-promotes-alternate-education-opportunities-in-new-campaign-via-vmlyampr/https://www.newslocker.com/en-au/news/social-media/oma-appoints-charmaine-moldrichs-successor/Thu, 16 Feb 2023 00:39:00 +0100https://www.newslocker.com/en-au/news/social-media/oma-appoints-charmaine-moldrichs-successor/ Married at First Sight
Following MAFS in entertainment was Hard Quiz on ABC with 476,000 metro viewers, and Seven’s Home and Away, watched by 441,000 viewers.
The Chase Australia on Seven pulled in 420,000 metro viewers. ABC’s The Weekly with Cha]]>https://www.newslocker.com/en-au/news/social-media/mafs-marries-nine-to-top-spot-again-on-wednesday/Thu, 16 Feb 2023 00:25:00 +0100https://www.newslocker.com/en-au/news/social-media/mafs-marries-nine-to-top-spot-again-on-wednesday/https://www.newslocker.com/en-au/news/social-media/having-a-global-leader-outside-of-the-traditional-hubs-is-lsquoreally-progressiversquo-for-a-network-says-mampcrsquos-graham/Thu, 16 Feb 2023 00:16:00 +0100https://www.newslocker.com/en-au/news/social-media/having-a-global-leader-outside-of-the-traditional-hubs-is-lsquoreally-progressiversquo-for-a-network-says-mampcrsquos-graham/ [click to enlarge]
Its earnings before interest, taxes, depreciation and amortisation (EBITDA)]]>https://www.newslocker.com/en-au/news/social-media/debt-piles-up-in-latest-half-year-result-for-sca-revenue-flattening/Wed, 15 Feb 2023 23:58:00 +0100https://www.newslocker.com/en-au/news/social-media/debt-piles-up-in-latest-half-year-result-for-sca-revenue-flattening/ Powell and Watts
In her new role, Powell will work across Bastion’s presence in Melbourne, Sydney, Gol]]>https://www.newslocker.com/en-au/news/social-media/bastion-creates-global-chief-operating-officer-role-appointing-karen-powell/Wed, 15 Feb 2023 23:32:00 +0100https://www.newslocker.com/en-au/news/social-media/bastion-creates-global-chief-operating-officer-role-appointing-karen-powell/ Cousins
When ask]]>https://www.newslocker.com/en-au/news/social-media/how-to-maximise-growth-in-tough-times-and-why-agencies-need-honest-conversations-with-clients/Wed, 15 Feb 2023 23:00:00 +0100https://www.newslocker.com/en-au/news/social-media/how-to-maximise-growth-in-tough-times-and-why-agencies-need-honest-conversations-with-clients/ The series is part of wider brand strategy for Flight Centre focused on the world’s second biggest s]]>https://www.newslocker.com/en-au/news/social-media/flight-centre-tests-longer-format-social-media-to-attract-new-viewers/Wed, 15 Feb 2023 22:58:00 +0100https://www.newslocker.com/en-au/news/social-media/flight-centre-tests-longer-format-social-media-to-attract-new-viewers/https://www.newslocker.com/en-au/news/social-media/lipton-ice-tea-launches-creator-led-campaign-in-australia-via-billion-dollar-boy/Wed, 15 Feb 2023 04:29:00 +0100https://www.newslocker.com/en-au/news/social-media/lipton-ice-tea-launches-creator-led-campaign-in-australia-via-billion-dollar-boy/ Baxter and Skelsey, launching Huge in Australia
“Why are we a creative growth acceleration company? Because creativity unloc]]>https://www.newslocker.com/en-au/news/social-media/mat-baxter-led-huge-launches-in-australia/Wed, 15 Feb 2023 00:48:00 +0100https://www.newslocker.com/en-au/news/social-media/mat-baxter-led-huge-launches-in-australia/https://www.newslocker.com/en-au/news/social-media/vaynermedias-new-group-creative-director-on-doing-cool-stuff-that-actually-drives-business-results/Wed, 15 Feb 2023 00:45:00 +0100https://www.newslocker.com/en-au/news/social-media/vaynermedias-new-group-creative-director-on-doing-cool-stuff-that-actually-drives-business-results/ Forward founder Fergus Kibble and GrowthOps CEO Clint Cooper
Forward was founded in 2012 by Fergus Kibble, following years of client-sid]]>https://www.newslocker.com/en-au/news/social-media/growthops-adds-to-local-agency-portfolio-acquiring-australian-pr-firm-forward/Thu, 09 Feb 2023 00:32:00 +0100https://www.newslocker.com/en-au/news/social-media/growthops-adds-to-local-agency-portfolio-acquiring-australian-pr-firm-forward/ Den Braber has joined from Deloitte Digital, with his experience in the last four years at both including consulting and leading digital transformation partnerships across retail and education sectors.
Bastion Digital rebranded from Bastion Interacti]]>https://www.newslocker.com/en-au/news/social-media/bastion-digital-hires-delloite-digitals-tim-den-braber-to-lead-local-offering/Thu, 09 Feb 2023 00:28:00 +0100https://www.newslocker.com/en-au/news/social-media/bastion-digital-hires-delloite-digitals-tim-den-braber-to-lead-local-offering/ Finish line: Nine has the last tier one sport in the bag
Sneesby said one of the reas]]>https://www.newslocker.com/en-au/news/social-media/nines-sneesby-olympics-critical-to-building-a-position-in-the-streaming-market/Thu, 09 Feb 2023 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/nines-sneesby-olympics-critical-to-building-a-position-in-the-streaming-market/ MAFS pulled in 836,000 metro viewers last night, and won all three key advertising demos.
Hard Quiz on ABC, meanwhile, aired to 492,000 metro viewers, followed by Home and Away on Seven, with 459,000 metro audience.
Nine’s Under Investigation attracted 415,000 metro viewers, followed by Seven’s The Chase Austr]]>https://www.newslocker.com/en-au/news/social-media/ruff-competition-for-the-dog-house-launch-as-mafs-wins-wednesday-programming/Thu, 09 Feb 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/ruff-competition-for-the-dog-house-launch-as-mafs-wins-wednesday-programming/https://www.newslocker.com/en-au/news/social-media/the-brag-media-strengthens-gaming-and-kids-offering-with-playwire-partnership/Thu, 09 Feb 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/the-brag-media-strengthens-gaming-and-kids-offering-with-playwire-partnership/ AQKA’s founder Ajaz Ahmed
Ahmed said on this week’s Mumbrellacast,]]>https://www.newslocker.com/en-au/news/social-media/its-just-sort-of-ridiculous-akqa-founder-ajaz-ahmed-on-the-metaverse-and-other-tech-bandwagons/Wed, 08 Feb 2023 23:50:00 +0100https://www.newslocker.com/en-au/news/social-media/its-just-sort-of-ridiculous-akqa-founder-ajaz-ahmed-on-the-metaverse-and-other-tech-bandwagons/ The acquisition will see Tquila boost Publicis Sapient’s Salesforce capabilities and global distributed delivery model. For existing Tquila clie]]>https://www.newslocker.com/en-au/news/social-media/publicis-sapient-acquires-salesforce-consultancy-tquila-anz/Wed, 08 Feb 2023 23:38:00 +0100https://www.newslocker.com/en-au/news/social-media/publicis-sapient-acquires-salesforce-consultancy-tquila-anz/ Henry Innis
Mutinex CEO, Henry Innis, said the feature aims to start a change in the conversation about brand investment, by giving marketers the tool to tie “brand awareness]]>https://www.newslocker.com/en-au/news/social-media/mutinex-launches-tool-to-measure-how-brand-presence-translates-to-sales-and-roi/Wed, 08 Feb 2023 23:19:00 +0100https://www.newslocker.com/en-au/news/social-media/mutinex-launches-tool-to-measure-how-brand-presence-translates-to-sales-and-roi/ “With a revitalised national cultural policy, record-breaking content deals, and the continued rise of technological developments such as artificial intelligence in the media, this report is designed to ensure communications professionals are best-positioned for the year ahead,” Streem’s communications lead, Jack McLintock said.]]>https://www.newslocker.com/en-au/news/social-media/streem-outlines-challenges-ahead-for-media-sector-in-2023/Wed, 08 Feb 2023 21:45:00 +0100https://www.newslocker.com/en-au/news/social-media/streem-outlines-challenges-ahead-for-media-sector-in-2023/ The agreement includes the Paris 2024 Games, L]]>https://www.newslocker.com/en-au/news/social-media/nine-secures-exclusive-rights-to-next-three-olympic-games-for-305m/Wed, 08 Feb 2023 06:51:00 +0100https://www.newslocker.com/en-au/news/social-media/nine-secures-exclusive-rights-to-next-three-olympic-games-for-305m/ Stark Matthews co-founders Tahira Matthews and Anna Stark
Elizabeth Arden’s newly appointed general manager]]>https://www.newslocker.com/en-au/news/social-media/stark-matthews-lands-elizabeth-ardens-pr-account/Wed, 08 Feb 2023 06:28:00 +0100https://www.newslocker.com/en-au/news/social-media/stark-matthews-lands-elizabeth-ardens-pr-account/https://www.newslocker.com/en-au/news/social-media/72andsunny-launches-new-brand-platform-for-milklab/Wed, 08 Feb 2023 04:49:00 +0100https://www.newslocker.com/en-au/news/social-media/72andsunny-launches-new-brand-platform-for-milklab/ Employsure is a private company with offices in Sydney, Melbourne, Brisbane and Perth that offers employment relations and]]>https://www.newslocker.com/en-au/news/social-media/accc-wins-case-against-employsure-for-google-ads/Wed, 08 Feb 2023 04:47:00 +0100https://www.newslocker.com/en-au/news/social-media/accc-wins-case-against-employsure-for-google-ads/ However, there were two local promotions and one international promotion ins]]>https://www.newslocker.com/en-au/news/social-media/paramount-restructure-sees-local-executives-impacted/Wed, 08 Feb 2023 04:19:00 +0100https://www.newslocker.com/en-au/news/social-media/paramount-restructure-sees-local-executives-impacted/ Mark Richardson
Richardson departed his role in Aldi last November, and was replaced by former Westpac head of marketing and media, Jenny Melhuish. During his time with the retailer, he]]>https://www.newslocker.com/en-au/news/social-media/mark-richardson-joins-marley-spoon-as-cmo/Wed, 08 Feb 2023 01:55:00 +0100https://www.newslocker.com/en-au/news/social-media/mark-richardson-joins-marley-spoon-as-cmo/ Liam Bagnall
Globally, Dentsu Creative Entertainment]]>https://www.newslocker.com/en-au/news/social-media/dentsu-creative-names-liam-bagnall-to-lead-new-entertainment-offering/Wed, 08 Feb 2023 00:32:00 +0100https://www.newslocker.com/en-au/news/social-media/dentsu-creative-names-liam-bagnall-to-lead-new-entertainment-offering/https://www.newslocker.com/en-au/news/social-media/edelman-trust-barometer-australia-more-polarised-than-ever/Wed, 08 Feb 2023 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/edelman-trust-barometer-australia-more-polarised-than-ever/ Slater & Gordon’s previous creative agency of record was The Shannon Company, with its last campaign in 2021. It appointed The Audience Group as its medi]]>https://www.newslocker.com/en-au/news/social-media/slater-amp-gordon-appoints-akkomplice-launches-new-positioning-and-campaign/Wed, 08 Feb 2023 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/slater-amp-gordon-appoints-akkomplice-launches-new-positioning-and-campaign/ The Hundred with Andy Lee
MAFS, meanwhile, aired to 826,000 metro viewers and topped all three key advertising demos last night. The program has been on a winning streak since its l]]>https://www.newslocker.com/en-au/news/social-media/the-hundred-with-andy-lee-new-season-launches-to-446k-metro-viewers/Wed, 08 Feb 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/the-hundred-with-andy-lee-new-season-launches-to-446k-metro-viewers/ Set to take place on March 23 at the Sofitel Wentworth in Sydney, the new speakers include Dentsu’s VP of solution and innovation Valerie Vacante, Dentsu’s group VP of growth and enablement Paul Veltman, DIY Blinds’ CEO Evan Montero and Lion’s connections director Ed Stening,
US-based Vacante (who will join virtuall]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-retail-marketing-summit-full-program-cartology-dentsu-diy-blinds-lion-and-more-added/Wed, 08 Feb 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-retail-marketing-summit-full-program-cartology-dentsu-diy-blinds-lion-and-more-added/ L-R: Shaun Briggs, Jane Hoban, Dario Garma
Garma was promoted from head of customer engagement, e-commerce and strategic partnerships to director of c]]>https://www.newslocker.com/en-au/news/social-media/senior-marketers-at-specsavers-take-on-expanded-roles/Fri, 03 Feb 2023 05:46:00 +0100https://www.newslocker.com/en-au/news/social-media/senior-marketers-at-specsavers-take-on-expanded-roles/ Mike Morris
Morris’ most recent role was general manager for Sportsmate (part of TLA and TGI Sport). Previous roles include senior commercial positions at Cricket Australia, Bastion, and Southern Cross Austereo.
David Longman]]>https://www.newslocker.com/en-au/news/social-media/diversified-communications-appoints-new-head-of-commercial-strategy/Fri, 03 Feb 2023 01:00:00 +0100https://www.newslocker.com/en-au/news/social-media/diversified-communications-appoints-new-head-of-commercial-strategy/ L-R: Kathryn Robertson and Katie Malone
Malone, meanwhile, brought two decad]]>https://www.newslocker.com/en-au/news/social-media/carnival-australia-appoints-kathryn-robertson-as-cco/Fri, 03 Feb 2023 00:47:00 +0100https://www.newslocker.com/en-au/news/social-media/carnival-australia-appoints-kathryn-robertson-as-cco/ The AANA’s new CEO, Josh Faulks
&ldquo]]>https://www.newslocker.com/en-au/news/social-media/we-dont-ban-ads-says-aana-ceo-with-environmental-claims-review-underway/Fri, 03 Feb 2023 00:42:00 +0100https://www.newslocker.com/en-au/news/social-media/we-dont-ban-ads-says-aana-ceo-with-environmental-claims-review-underway/https://www.newslocker.com/en-au/news/social-media/publicis-groupe-up-20-for-fy2022-as-q4-surpasses-expectations/Fri, 03 Feb 2023 00:39:00 +0100https://www.newslocker.com/en-au/news/social-media/publicis-groupe-up-20-for-fy2022-as-q4-surpasses-expectations/ MAFS aired to 704,000 metro viewers and topped all three key advertising demos on Thursday. It was followed by The Chase Australia on Seven, which pulled in 479,000 metro viewers.
Home and Away on Seven was next in line w]]>https://www.newslocker.com/en-au/news/social-media/tens-taskmaster-airs-to-360k-metro-viewers-mafs-keeps-entertainment-crown/Fri, 03 Feb 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/tens-taskmaster-airs-to-360k-metro-viewers-mafs-keeps-entertainment-crown/ Damian Royce joins as its first chief creative officer
The departures follow the exit of joint-managing director, Todd Baker, in November, shortly after the agency saw the end of its 20-year relationsh]]>https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-perth-names-new-cco-as-agency-stalwarts-exit/Fri, 03 Feb 2023 00:07:00 +0100https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-perth-names-new-cco-as-agency-stalwarts-exit/https://www.newslocker.com/en-au/news/social-media/details-of-140-guardian-australia-staff-jeopardised-in-cyber-attack/Fri, 03 Feb 2023 00:05:00 +0100https://www.newslocker.com/en-au/news/social-media/details-of-140-guardian-australia-staff-jeopardised-in-cyber-attack/ The two applications were lodged through Community and Public Sector Union (CPSU) and The Media, Entertainment & Arts Alliance (MEAA). Apart from strikes, the unions are asking for protected work restrictions and ban actions.CPSU’s ABC s]]>https://www.newslocker.com/en-au/news/social-media/abc-staff-get-ready-to-strike-over-wage-and-work-conditions/Fri, 03 Feb 2023 00:02:00 +0100https://www.newslocker.com/en-au/news/social-media/abc-staff-get-ready-to-strike-over-wage-and-work-conditions/ Net income for the group was US$59.97 billion for 2022, down from net income of $76 billion in 2021, while for the fourth quarter it was US$13.6 billion, down from US$2]]>https://www.newslocker.com/en-au/news/social-media/alphabet-posts-higher-revenues-but-lower-profits-in-2022/Thu, 02 Feb 2023 23:57:00 +0100https://www.newslocker.com/en-au/news/social-media/alphabet-posts-higher-revenues-but-lower-profits-in-2022/ The new leadership team for the full-service division
The leadership team]]>https://www.newslocker.com/en-au/news/social-media/arn-brings-commercial-and-creative-divisions-under-full-service-team/Thu, 02 Feb 2023 22:24:00 +0100https://www.newslocker.com/en-au/news/social-media/arn-brings-commercial-and-creative-divisions-under-full-service-team/ MFA reported that it represents over 90% of all media billings placed by media agencies in]]>https://www.newslocker.com/en-au/news/social-media/job-vacancy-rate-in-media-agencies-drops-but-some-markets-are-left-hanging/Thu, 02 Feb 2023 06:35:00 +0100https://www.newslocker.com/en-au/news/social-media/job-vacancy-rate-in-media-agencies-drops-but-some-markets-are-left-hanging/https://www.newslocker.com/en-au/news/social-media/imaa-tempts-british-talent-with-aussie-lifestyle-in-new-campaign/Thu, 02 Feb 2023 02:18:00 +0100https://www.newslocker.com/en-au/news/social-media/imaa-tempts-british-talent-with-aussie-lifestyle-in-new-campaign/ (L-R): Chris Ferris, founder and CEO and Michael Carbone, had of marketing, Coposit (outside Today the Brave’s office)
Leggett stepped down from his ro]]>https://www.newslocker.com/en-au/news/social-media/jaimes-leggetts-today-the-brave-picks-up-creative-for-startup-coposit/Thu, 02 Feb 2023 01:07:00 +0100https://www.newslocker.com/en-au/news/social-media/jaimes-leggetts-today-the-brave-picks-up-creative-for-startup-coposit/https://www.newslocker.com/en-au/news/social-media/football-australia-urges-fifa-to-clarify-saudi-sponsorship-of-womens-world-cup/Thu, 02 Feb 2023 00:28:00 +0100https://www.newslocker.com/en-au/news/social-media/football-australia-urges-fifa-to-clarify-saudi-sponsorship-of-womens-world-cup/ Faulks: ‘It’s a pretty tough time for t]]>https://www.newslocker.com/en-au/news/social-media/aana-boss-josh-faulks-now-is-not-the-time-to-be-cutting-marketing-budgets/Thu, 02 Feb 2023 00:21:00 +0100https://www.newslocker.com/en-au/news/social-media/aana-boss-josh-faulks-now-is-not-the-time-to-be-cutting-marketing-budgets/https://www.newslocker.com/en-au/news/social-media/vmlyampr-adds-rachel-walker-as-head-of-strategy/Thu, 02 Feb 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/vmlyampr-adds-rachel-walker-as-head-of-strategy/ Initiative lands the Sanitarium media account
Managing director of the media agency, Sam Geer told Mumbrella that it is excited to work with a “genuinely iconic st]]>https://www.newslocker.com/en-au/news/social-media/so-good-initiative-lands-sanitarium-media-account/Thu, 02 Feb 2023 00:16:00 +0100https://www.newslocker.com/en-au/news/social-media/so-good-initiative-lands-sanitarium-media-account/ Married at First Sight
Seven’s Australian Idol and Ten’s Australian Survivor are running neck and neck on the ratings. While the former aired to 370,000 metro viewers on Wednesday, the latter attracted 369,00]]>https://www.newslocker.com/en-au/news/social-media/mafs-walks-down-the-aisle-as-idol-and-survivor-fight-for-the-bouquet/Thu, 02 Feb 2023 00:11:00 +0100https://www.newslocker.com/en-au/news/social-media/mafs-walks-down-the-aisle-as-idol-and-survivor-fight-for-the-bouquet/ [click to enlarge]
The ne]]>https://www.newslocker.com/en-au/news/social-media/facebook-hits-2bn-daily-active-users-in-q4-as-meta-declares-a-year-of-efficiency-for-2023/Wed, 01 Feb 2023 23:59:00 +0100https://www.newslocker.com/en-au/news/social-media/facebook-hits-2bn-daily-active-users-in-q4-as-meta-declares-a-year-of-efficiency-for-2023/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2023/Wed, 01 Feb 2023 00:08:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2023/https://www.newslocker.com/en-au/news/social-media/squealing-pig-launches-ao-pride-campaign-via-in-house-agency/Fri, 27 Jan 2023 04:37:00 +0100https://www.newslocker.com/en-au/news/social-media/squealing-pig-launches-ao-pride-campaign-via-in-house-agency/https://www.newslocker.com/en-au/news/social-media/twitch-to-launch-series-of-new-ad-features-in-2023/Fri, 27 Jan 2023 00:45:00 +0100https://www.newslocker.com/en-au/news/social-media/twitch-to-launch-series-of-new-ad-features-in-2023/ Spot two 30″Spot three 30″
The campaign marks the brands first engagement with a creative agency in many years,]]>https://www.newslocker.com/en-au/news/social-media/lite-n-easy-launches-first-major-campaign-in-years-via-hardhat/Fri, 27 Jan 2023 00:45:00 +0100https://www.newslocker.com/en-au/news/social-media/lite-n-easy-launches-first-major-campaign-in-years-via-hardhat/ Llewellyn is taking both of the university’s major accounts to pitch
Now, six months in, Llewellyn is ree]]>https://www.newslocker.com/en-au/news/social-media/re-marking-new-victoria-university-cmo-takes-media-and-creative-to-pitch/Fri, 27 Jan 2023 00:18:00 +0100https://www.newslocker.com/en-au/news/social-media/re-marking-new-victoria-university-cmo-takes-media-and-creative-to-pitch/ The matches saw Elena Rybakina (Kazakhstan) playing against Victoria Azarenka (Russia), and Magda Linette (Poland) against Aryna Sabalenka (Russia).
Magda Linette. Source: Facebook
The figur]]>https://www.newslocker.com/en-au/news/social-media/ao-womens-singles-semi-final-ratings-fail-to-reach-the-2022-barty-highs/Fri, 27 Jan 2023 00:07:00 +0100https://www.newslocker.com/en-au/news/social-media/ao-womens-singles-semi-final-ratings-fail-to-reach-the-2022-barty-highs/https://www.newslocker.com/en-au/news/social-media/accc-takes-aim-at-misleading-social-media-influencer-posts/Thu, 26 Jan 2023 23:55:00 +0100https://www.newslocker.com/en-au/news/social-media/accc-takes-aim-at-misleading-social-media-influencer-posts/ Barsby has been replaced at Medium R]]>https://www.newslocker.com/en-au/news/social-media/man-of-many-taps-medium-rare-for-new-commercial-director/Thu, 26 Jan 2023 23:45:00 +0100https://www.newslocker.com/en-au/news/social-media/man-of-many-taps-medium-rare-for-new-commercial-director/ Djokovic strolled past Rublev on his way to the semi-final [Image from Facebook]On Day 10 of the Australian Open, fourth seed and nine-time champion at Melbourne Park, Novak Djokovic put on a]]>https://www.newslocker.com/en-au/news/social-media/djokovic-demolition-helps-nine-to-wednesday-win/Thu, 26 Jan 2023 00:01:00 +0100https://www.newslocker.com/en-au/news/social-media/djokovic-demolition-helps-nine-to-wednesday-win/ Nine-day fortnight
The ASX-listed out-of-home company oOh!Media told Mumbrella that it’s adopting a nine-day fortnight, among other working options for employees in 2023. Raechel Gavin, the compa]]>https://www.newslocker.com/en-au/news/social-media/ironing-out-the-details-of-flexible-working-policies-in-2023/Wed, 25 Jan 2023 23:03:00 +0100https://www.newslocker.com/en-au/news/social-media/ironing-out-the-details-of-flexible-working-policies-in-2023/https://www.newslocker.com/en-au/news/social-media/anthony-gregorio-steps-down-as-saatchi-amp-saatchi-ceo-bespoke-agency-boss-steps-in/Wed, 25 Jan 2023 04:22:00 +0100https://www.newslocker.com/en-au/news/social-media/anthony-gregorio-steps-down-as-saatchi-amp-saatchi-ceo-bespoke-agency-boss-steps-in/ F]]>https://www.newslocker.com/en-au/news/social-media/was-road-safety-commissions-launches-new-campaign-via-the-brand-agency-perth/Wed, 25 Jan 2023 02:09:00 +0100https://www.newslocker.com/en-au/news/social-media/was-road-safety-commissions-launches-new-campaign-via-the-brand-agency-perth/https://www.newslocker.com/en-au/news/social-media/us-authorities-launches-new-law-suit-on-google-in-attempt-to-break-up-digital-ad-business/Wed, 25 Jan 2023 00:58:00 +0100https://www.newslocker.com/en-au/news/social-media/us-authorities-launches-new-law-suit-on-google-in-attempt-to-break-up-digital-ad-business/ IMAA chair, Jacquie Alley, said the IMAA was “overwhelmed” by 127 media businesses wanting to be partners.
IMAA part]]>https://www.newslocker.com/en-au/news/social-media/imaa-adds-amazon-ads-reddit-sen-and-taboola-in-latest-partner-drive/Wed, 25 Jan 2023 00:51:00 +0100https://www.newslocker.com/en-au/news/social-media/imaa-adds-amazon-ads-reddit-sen-and-taboola-in-latest-partner-drive/https://www.newslocker.com/en-au/news/social-media/clemenger-group-expands-people-and-culture-division/Wed, 25 Jan 2023 00:32:00 +0100https://www.newslocker.com/en-au/news/social-media/clemenger-group-expands-people-and-culture-division/https://www.newslocker.com/en-au/news/social-media/the-chase-australia-pips-ao-quarter-finals-on-tuesday/Wed, 25 Jan 2023 00:28:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-australia-pips-ao-quarter-finals-on-tuesday/https://www.newslocker.com/en-au/news/social-media/tourism-fiji-reveals-new-global-brand-platform-via-hosthavas-and-havas-media/Wed, 25 Jan 2023 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/tourism-fiji-reveals-new-global-brand-platform-via-hosthavas-and-havas-media/https://www.newslocker.com/en-au/news/social-media/jemena-hands-creative-account-to-ipgs-mbcs-stays-with-initiative-for-media/Wed, 25 Jan 2023 00:01:00 +0100https://www.newslocker.com/en-au/news/social-media/jemena-hands-creative-account-to-ipgs-mbcs-stays-with-initiative-for-media/https://www.newslocker.com/en-au/news/social-media/sharingstories-and-keep-left-launch-campaign-on-australias-shared-history-for-jan-26/Wed, 25 Jan 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/sharingstories-and-keep-left-launch-campaign-on-australias-shared-history-for-jan-26/ Agencies involved in developing the sponsorships were UM for Optus and The Neighbourhood, Publicis Groupe’s bespoke agency for Arnott’s]]>https://www.newslocker.com/en-au/news/social-media/sevens-australian-idol-names-sponsors-ahead-of-launch/Tue, 24 Jan 2023 23:41:00 +0100https://www.newslocker.com/en-au/news/social-media/sevens-australian-idol-names-sponsors-ahead-of-launch/https://www.newslocker.com/en-au/news/social-media/dei-thought-leader-grammy-considered-artist-entrepreneur-poet-amp-actress-azure-antoinette-to-speak-at-mumbrella360/Tue, 24 Jan 2023 22:58:00 +0100https://www.newslocker.com/en-au/news/social-media/dei-thought-leader-grammy-considered-artist-entrepreneur-poet-amp-actress-azure-antoinette-to-speak-at-mumbrella360/ He had joined JCDecaux as gro]]>https://www.newslocker.com/en-au/news/social-media/anthony-bartram-joins-dentsu-as-general-manager-of-investment/Wed, 18 Jan 2023 02:38:00 +0100https://www.newslocker.com/en-au/news/social-media/anthony-bartram-joins-dentsu-as-general-manager-of-investment/ The locally-owned streaming platform first flagged the series in late 2021 as part of what it called an  “ongoing commitment to deliver more world-class, locally produced or]]>https://www.newslocker.com/en-au/news/social-media/stan-originals-and-screen-australias-bad-behaviour-to-premiere-next-month/Wed, 18 Jan 2023 02:34:00 +0100https://www.newslocker.com/en-au/news/social-media/stan-originals-and-screen-australias-bad-behaviour-to-premiere-next-month/ T]]>https://www.newslocker.com/en-au/news/social-media/december-podcast-ranker-casefile-usurps-hamish-and-andy-as-mamamia-out-loud-takes-2nd-place/Wed, 18 Jan 2023 00:40:00 +0100https://www.newslocker.com/en-au/news/social-media/december-podcast-ranker-casefile-usurps-hamish-and-andy-as-mamamia-out-loud-takes-2nd-place/ Alexander joins Smith St as COO
Mumbrella understands Alexander is one of around 10 Big Red staff to have joined Smith St, with Alexander highly regarded by Coles, after leading the account for t]]>https://www.newslocker.com/en-au/news/social-media/coles-bespoke-outfit-smith-st-launches-with-talent-from-big-red/Wed, 18 Jan 2023 00:38:00 +0100https://www.newslocker.com/en-au/news/social-media/coles-bespoke-outfit-smith-st-launches-with-talent-from-big-red/ The ACMA is now seeking]]>https://www.newslocker.com/en-au/news/social-media/acma-calls-for-submissions-on-its-news-measurement-framework/Wed, 18 Jan 2023 00:28:00 +0100https://www.newslocker.com/en-au/news/social-media/acma-calls-for-submissions-on-its-news-measurement-framework/ Djokovic
It was also the top program for key demos of 16-30s and 18-49s, while Seve]]>https://www.newslocker.com/en-au/news/social-media/ao-hits-back-to-win-tuesday-entertainment-as-nine-takes-the-night/Wed, 18 Jan 2023 00:09:00 +0100https://www.newslocker.com/en-au/news/social-media/ao-hits-back-to-win-tuesday-entertainment-as-nine-takes-the-night/https://www.newslocker.com/en-au/news/social-media/leaf-blower-induced-tornado-wreaks-havoc-in-new-budget-direct-spot/Wed, 18 Jan 2023 00:02:00 +0100https://www.newslocker.com/en-au/news/social-media/leaf-blower-induced-tornado-wreaks-havoc-in-new-budget-direct-spot/ Paul Courtney has opened AO Studios
The studio’s purpose is to “help agencies and marketers get their ideas made” according to Courtney.
“Our advertising and marketing world is chan]]>https://www.newslocker.com/en-au/news/social-media/ex-colenso-coo-launches-content-and-production-house-ao-studios/Tue, 17 Jan 2023 23:57:00 +0100https://www.newslocker.com/en-au/news/social-media/ex-colenso-coo-launches-content-and-production-house-ao-studios/ Its competitor Telstra,]]>https://www.newslocker.com/en-au/news/social-media/cyber-attack-dents-optus-brand-value-while-telstra-thrives-report/Tue, 17 Jan 2023 23:48:00 +0100https://www.newslocker.com/en-au/news/social-media/cyber-attack-dents-optus-brand-value-while-telstra-thrives-report/ The network, which produces shows such as Bondi Vet and The Living room will expand in 2023 with channel launches in the history, food and design space.  The new division, Radar MCN, is headquartered in Melbourne and with an office in the UK, and will bring together a network of owned channels with subscribers across YouTube, Facebook and Snap, as well as a series of global FAS]]>https://www.newslocker.com/en-au/news/social-media/wtfn-launches-digital-content-business-radar-mcn/Tue, 17 Jan 2023 23:29:00 +0100https://www.newslocker.com/en-au/news/social-media/wtfn-launches-digital-content-business-radar-mcn/https://www.newslocker.com/en-au/news/social-media/edge-adds-wine-start-up-to-new-venture-division/Tue, 17 Jan 2023 23:09:00 +0100https://www.newslocker.com/en-au/news/social-media/edge-adds-wine-start-up-to-new-venture-division/ L-R: Matt Barbelli, Vaughan Moffitt and Nick Miers.
The agency was launched in mid 2022, an]]>https://www.newslocker.com/en-au/news/social-media/matt-barbelli-launches-new-digital-agency-after-frank-digital-departure/Tue, 17 Jan 2023 14:01:00 +0100https://www.newslocker.com/en-au/news/social-media/matt-barbelli-launches-new-digital-agency-after-frank-digital-departure/ The “Poo” – Nickname 15″Kris and Kendall – Inte]]>https://www.newslocker.com/en-au/news/social-media/get-almost-anything-uber-eats-and-special-launch-new-brand-platform-after-5-years/Tue, 17 Jan 2023 00:14:00 +0100https://www.newslocker.com/en-au/news/social-media/get-almost-anything-uber-eats-and-special-launch-new-brand-platform-after-5-years/ Stefanos Tsitsipas
On its launch night in 2022, the games including one between the now-retired Australian tennis star Ash Barty against Ukrainian player]]>https://www.newslocker.com/en-au/news/social-media/ao-launch-night-faults-for-nine-seven-wins-entertainment/Tue, 17 Jan 2023 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/ao-launch-night-faults-for-nine-seven-wins-entertainment/ In an exclusive inter]]>https://www.newslocker.com/en-au/news/social-media/sefiani-communications-group-acquired-by-clarity/Mon, 16 Jan 2023 08:54:00 +0100https://www.newslocker.com/en-au/news/social-media/sefiani-communications-group-acquired-by-clarity/https://www.newslocker.com/en-au/news/social-media/speed-picks-up-media-duties-for-clear-skincare/Mon, 16 Jan 2023 06:18:00 +0100https://www.newslocker.com/en-au/news/social-media/speed-picks-up-media-duties-for-clear-skincare/ Prior to Th]]>https://www.newslocker.com/en-au/news/social-media/fiona-nixon-joins-thinkhq/Mon, 16 Jan 2023 06:15:00 +0100https://www.newslocker.com/en-au/news/social-media/fiona-nixon-joins-thinkhq/https://www.newslocker.com/en-au/news/social-media/intercontinental-fiji-appoints-campaignlab/Mon, 16 Jan 2023 06:09:00 +0100https://www.newslocker.com/en-au/news/social-media/intercontinental-fiji-appoints-campaignlab/ Sling & Stone will work with health tech parent company, T-shirt Ventures, to promote business milestones and drive awareness of the company’s brands, Hey Hubble and Provider Choice.
The businesses provide assistance to people living with a disability and long term health]]>https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-adds-another-3-accounts-to-tech-portfolio/Mon, 16 Jan 2023 06:05:00 +0100https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-adds-another-3-accounts-to-tech-portfolio/https://www.newslocker.com/en-au/news/social-media/luna-parks-biggest-fan-stars-in-summer-campaign-from-common-ventures/Mon, 16 Jan 2023 03:25:00 +0100https://www.newslocker.com/en-au/news/social-media/luna-parks-biggest-fan-stars-in-summer-campaign-from-common-ventures/ Gunn
She continued editing the publication as News Corp announced the exit of Dore in November. Questions had been raised about circumstances around Dore’s departure, particularly in this Guardian A]]>https://www.newslocker.com/en-au/news/social-media/michelle-gunn-appointed-editor-in-chief-of-the-australian-after-christopher-dore-exit/Fri, 06 Jan 2023 01:47:00 +0100https://www.newslocker.com/en-au/news/social-media/michelle-gunn-appointed-editor-in-chief-of-the-australian-after-christopher-dore-exit/ Twitter reevaluates political ad ban
Twitter has flagged a plan to relax the policy for “cause-based ads” in the US immediately and “expand” political advertising permitted on the platform in the coming weeks, reversing its decision to ban all paid political messages in 2019.
The company&rsquo]]>https://www.newslocker.com/en-au/news/social-media/twitter-meta-apple-in-the-spotlight-over-ad-practices-plus-more-what-you-missed-globally-over-the-holiday/Fri, 06 Jan 2023 00:24:00 +0100https://www.newslocker.com/en-au/news/social-media/twitter-meta-apple-in-the-spotlight-over-ad-practices-plus-more-what-you-missed-globally-over-the-holiday/ Collins has resigned from Australia post
Australia Post also confirmed the departure when Mumbrella contacted the business, with a spokesperson also providing the following statement.
“Amber Collins has left to take on a new career challenge outside]]>https://www.newslocker.com/en-au/news/social-media/australia-post-cmo-amber-collins-departs/Thu, 05 Jan 2023 06:54:00 +0100https://www.newslocker.com/en-au/news/social-media/australia-post-cmo-amber-collins-departs/https://www.newslocker.com/en-au/news/social-media/new-mla-campaign-has-un-australian-aussies-unite-over-lamb-bbq/Thu, 05 Jan 2023 06:00:00 +0100https://www.newslocker.com/en-au/news/social-media/new-mla-campaign-has-un-australian-aussies-unite-over-lamb-bbq/ WeAre8’s second major campaign comes several months a]]>https://www.newslocker.com/en-au/news/social-media/weare8-calls-on-australians-to-get-involved-in-latest-campaign/Thu, 05 Jan 2023 05:19:00 +0100https://www.newslocker.com/en-au/news/social-media/weare8-calls-on-australians-to-get-involved-in-latest-campaign/ Originally named Howatson+White, Slavin had replaced founding partner Ant White who had left the agency in late 2021 under questionable circumstances.  
In his Linke]]>https://www.newslocker.com/en-au/news/social-media/howatsoncompany-cco-levi-slavin-departs-agency-to-join-startup/Tue, 03 Jan 2023 23:23:00 +0100https://www.newslocker.com/en-au/news/social-media/howatsoncompany-cco-levi-slavin-departs-agency-to-join-startup/ HT&E palms off Soprano stake for $66 million
HT&E Limited, the parent company of ARN, has sold its 25% stake in Soprano Design to Potentia Capital today, after failing to offload the interest first to Link Mobility (LINK) in 2021.
Soprano Design is a mobile communications technology platform. The a]]>https://www.newslocker.com/en-au/news/social-media/htampe-plus-ooh-sell-seven-and-foxtel-catch-cricket-nine-rumoured-to-have-olympics-what-you-missed-over-the-break/Tue, 03 Jan 2023 04:45:00 +0100https://www.newslocker.com/en-au/news/social-media/htampe-plus-ooh-sell-seven-and-foxtel-catch-cricket-nine-rumoured-to-have-olympics-what-you-missed-over-the-break/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2022/Sat, 31 Dec 2022 21:37:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2022/https://www.newslocker.com/en-au/news/social-media/essencemediacom-retains-media-duties-for-playstation/Wed, 21 Dec 2022 06:06:00 +0100https://www.newslocker.com/en-au/news/social-media/essencemediacom-retains-media-duties-for-playstation/ Connolly
The statement continued: “Fiona leaves the weekly brands in a strong position as they continue to engage with one in four Australians every month. Are Media would like to thank Fiona for her incredible contribution over the past 14 years and]]>https://www.newslocker.com/en-au/news/social-media/fiona-connolly-steps-down-from-are-media/Wed, 21 Dec 2022 02:47:00 +0100https://www.newslocker.com/en-au/news/social-media/fiona-connolly-steps-down-from-are-media/https://www.newslocker.com/en-au/news/social-media/ocean-blue-launches-first-brand-campaign-via-sickdogwolfman/Wed, 21 Dec 2022 01:11:00 +0100https://www.newslocker.com/en-au/news/social-media/ocean-blue-launches-first-brand-campaign-via-sickdogwolfman/https://www.newslocker.com/en-au/news/social-media/the-front-bar-to-serve-up-furphy-in-2023/Wed, 21 Dec 2022 00:35:00 +0100https://www.newslocker.com/en-au/news/social-media/the-front-bar-to-serve-up-furphy-in-2023/ The ACMA investigation (PDF) found the ABC omitte]]>https://www.newslocker.com/en-au/news/social-media/abcs-four-corners-breaches-acmas-code-of-practice/Wed, 21 Dec 2022 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/abcs-four-corners-breaches-acmas-code-of-practice/ Foote revealed the news on LinkedIn
Foote announced his departure on his LinkedIn this afternoon, as he said: “A quick post to announce that I have left AJF Partnersh]]>https://www.newslocker.com/en-au/news/social-media/changes-continue-at-ajf-as-co-founder-andrew-foote-departs/Tue, 20 Dec 2022 09:07:00 +0100https://www.newslocker.com/en-au/news/social-media/changes-continue-at-ajf-as-co-founder-andrew-foote-departs/https://www.newslocker.com/en-au/news/social-media/november-results-end-20-month-growth-streak-for-metro-radio/Tue, 20 Dec 2022 05:21:00 +0100https://www.newslocker.com/en-au/news/social-media/november-results-end-20-month-growth-streak-for-metro-radio/https://www.newslocker.com/en-au/news/social-media/vmlyampr-brisbane-to-deliver-2032-olympic-and-paralympic-emblems/Tue, 20 Dec 2022 03:58:00 +0100https://www.newslocker.com/en-au/news/social-media/vmlyampr-brisbane-to-deliver-2032-olympic-and-paralympic-emblems/https://www.newslocker.com/en-au/news/social-media/vogue-australia-magazine-appoints-christine-centenera-as-its-editor-in-chief/Tue, 20 Dec 2022 01:12:00 +0100https://www.newslocker.com/en-au/news/social-media/vogue-australia-magazine-appoints-christine-centenera-as-its-editor-in-chief/https://www.newslocker.com/en-au/news/social-media/urban-list-nature-and-the-lab-release-the-new-wellness-for-brands/Tue, 20 Dec 2022 00:51:00 +0100https://www.newslocker.com/en-au/news/social-media/urban-list-nature-and-the-lab-release-the-new-wellness-for-brands/ Townsend and Byrne
The collaboration, which has no commercial component, will see Zitcha and PwC Australia offer solutions from strategic business planning to execution and implementation.
Zitcha raised]]>https://www.newslocker.com/en-au/news/social-media/zitcha-and-pwc-australia-ink-collaborative-partnership/Mon, 19 Dec 2022 23:30:00 +0100https://www.newslocker.com/en-au/news/social-media/zitcha-and-pwc-australia-ink-collaborative-partnership/ He will start his new role]]>https://www.newslocker.com/en-au/news/social-media/first-nations-media-taps-think-hq-leader-for-ceo-role/Mon, 19 Dec 2022 22:05:00 +0100https://www.newslocker.com/en-au/news/social-media/first-nations-media-taps-think-hq-leader-for-ceo-role/ The agency released a winter campaign for the destination marketing organisation earlier this year.KWPX CEO David O’Loughlin said: “We love the NT. We’re thrilled to continue to grow our presence in Northern Australia and to keep working with one of Australia’s most iconic tourism brands.
“As we move to a more norma]]>https://www.newslocker.com/en-au/news/social-media/kwpx-retains-tourism-nt-creative-account/Mon, 19 Dec 2022 02:10:00 +0100https://www.newslocker.com/en-au/news/social-media/kwpx-retains-tourism-nt-creative-account/https://www.newslocker.com/en-au/news/social-media/streem-insights-reveal-the-biggest-news-stories-of-2022/Sun, 18 Dec 2022 23:43:00 +0100https://www.newslocker.com/en-au/news/social-media/streem-insights-reveal-the-biggest-news-stories-of-2022/ Damien Meredith and Andrew Abdo
The automotive brand has also been the Australian Open’s longest-running partner, sponsoring the tournament since 2002.
NRL CEO Andrew Abdo said: “We’re delighted because it]]>https://www.newslocker.com/en-au/news/social-media/kia-australia-becomes-the-naming-rights-partner-for-thursday-night-nrl/Sun, 18 Dec 2022 23:40:00 +0100https://www.newslocker.com/en-au/news/social-media/kia-australia-becomes-the-naming-rights-partner-for-thursday-night-nrl/ Lisa Davies
AAP’s CEO, Lisa Davies, told Mumbrella: “We’re really happy to have Nine Publishing and digital mastheads running AAP copy. They’ve u]]>https://www.newslocker.com/en-au/news/social-media/nine-extends-contract-with-aap-for-a-further-two-years/Fri, 16 Dec 2022 06:00:00 +0100https://www.newslocker.com/en-au/news/social-media/nine-extends-contract-with-aap-for-a-further-two-years/ Prior to Richards Rose, Elson spent seven year]]>https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-raids-richards-rose-for-new-chief-strategy-officer/Fri, 16 Dec 2022 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-raids-richards-rose-for-new-chief-strategy-officer/ In the latest Daily Consolidated Total TV Repo]]>https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-while-nine-wins-thursday/Fri, 16 Dec 2022 00:11:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-while-nine-wins-thursday/ Nova Entertainment
Melbourne listeners can expect a switch-up in breakfast as Nova 100’s Chrissie, Sam & Browny ended the show’s journey in December. The slot is taken over by Adelaide’s Ben & Liam, alongside their long-term producer, Belle Jackson.
Chrissie S]]>https://www.newslocker.com/en-au/news/social-media/metro-radio-lineup-changes-in-2023-heres-what-you-need-to-know/Fri, 16 Dec 2022 00:09:00 +0100https://www.newslocker.com/en-au/news/social-media/metro-radio-lineup-changes-in-2023-heres-what-you-need-to-know/https://www.newslocker.com/en-au/news/social-media/phd-australia-names-pia-coyle-as-its-new-sydney-md/Thu, 15 Dec 2022 23:37:00 +0100https://www.newslocker.com/en-au/news/social-media/phd-australia-names-pia-coyle-as-its-new-sydney-md/ Aware Services is an Australian-owned Salesforce, MuleSoft, and Tableau partner with data and analytics capability, working with a broad range of clients in both the public and private sectors.
The acquisition will bolster Merkle’s existing Salesforce and data and analytics practices, empowered by dentsu which has]]>https://www.newslocker.com/en-au/news/social-media/dentsus-merkle-snaps-up-aware-services-to-boost-its-data-and-analytics-practices/Wed, 14 Dec 2022 05:13:00 +0100https://www.newslocker.com/en-au/news/social-media/dentsus-merkle-snaps-up-aware-services-to-boost-its-data-and-analytics-practices/ Melissa Hopkins and James Warburton.
One of Australia’]]>https://www.newslocker.com/en-au/news/social-media/optus-cmo-melissa-hopkins-joins-seven-west-media/Wed, 14 Dec 2022 02:51:00 +0100https://www.newslocker.com/en-au/news/social-media/optus-cmo-melissa-hopkins-joins-seven-west-media/https://www.newslocker.com/en-au/news/social-media/ad-standards-rules-hungry-jacks-ad-targeted-children/Wed, 14 Dec 2022 00:53:00 +0100https://www.newslocker.com/en-au/news/social-media/ad-standards-rules-hungry-jacks-ad-targeted-children/ The RAP, endorsed by Reconciliation Australia, seeks to embed reconciliation throughout the business and provide Seven w]]>https://www.newslocker.com/en-au/news/social-media/seven-launches-inaugural-rap-after-report-criticises-on-screen-diversity/Wed, 14 Dec 2022 00:32:00 +0100https://www.newslocker.com/en-au/news/social-media/seven-launches-inaugural-rap-after-report-criticises-on-screen-diversity/https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-while-nine-and-seven-tie-on-overall-network-share/Wed, 14 Dec 2022 00:28:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-while-nine-and-seven-tie-on-overall-network-share/  
303 MullenLowe was appointed through a process focused on key capability provis]]>https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-to-handle-integrated-comms-for-tetley-tea/Wed, 14 Dec 2022 00:20:00 +0100https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-to-handle-integrated-comms-for-tetley-tea/https://www.newslocker.com/en-au/news/social-media/deloitte-digital-to-take-on-energyaustralia-creative-account-citing-clean-energy-transformation/Wed, 14 Dec 2022 00:04:00 +0100https://www.newslocker.com/en-au/news/social-media/deloitte-digital-to-take-on-energyaustralia-creative-account-citing-clean-energy-transformation/ With pandemic pressures – and economic conditions in flux – it’s been a period of reflection for many. People are crying out for brands to lead – but also to reflect their values.
As we approach the new year, marketers who understand this shift are developing clear strategies to accelerate and distinguish their brands and marketing efforts.
There’s never been a time when your customer]]>https://www.newslocker.com/en-au/news/social-media/how-to-build-trust-and-loyalty-through-purpose-driven-marketing/Tue, 13 Dec 2022 23:41:00 +0100https://www.newslocker.com/en-au/news/social-media/how-to-build-trust-and-loyalty-through-purpose-driven-marketing/https://www.newslocker.com/en-au/news/social-media/google-australia-launches-newsroom-experiments-with-bastion-transform/Tue, 13 Dec 2022 23:07:00 +0100https://www.newslocker.com/en-au/news/social-media/google-australia-launches-newsroom-experiments-with-bastion-transform/ Howard Rees
He reports to Clive Dickens, VP of TV, content & product development at Optus.
Dickens said Rees will drive content acquisition, production and product strategy in the role, as Optus Sport gears up to deliver its exclusive broadcast of F]]>https://www.newslocker.com/en-au/news/social-media/optus-sport-gets-new-head-of-business-from-foxtel/Tue, 13 Dec 2022 21:48:00 +0100https://www.newslocker.com/en-au/news/social-media/optus-sport-gets-new-head-of-business-from-foxtel/https://www.newslocker.com/en-au/news/social-media/trend-one-textured-discovery/Tue, 13 Dec 2022 10:10:00 +0100https://www.newslocker.com/en-au/news/social-media/trend-one-textured-discovery/ Chris Smith
Sky News Australia CEO Paul Whittaker said on Tuesday afternoon that Smith “has been terminated]]>https://www.newslocker.com/en-au/news/social-media/updated-sky-news-and-2gb-cut-ties-with-chris-smith-following-christmas-party-behaviour/Tue, 13 Dec 2022 02:52:00 +0100https://www.newslocker.com/en-au/news/social-media/updated-sky-news-and-2gb-cut-ties-with-chris-smith-following-christmas-party-behaviour/https://www.newslocker.com/en-au/news/social-media/major-coup-for-thinkerbell-as-it-lands-renowned-creative-jerker-fagerstrm-to-head-sydney-office/Tue, 13 Dec 2022 00:45:00 +0100https://www.newslocker.com/en-au/news/social-media/major-coup-for-thinkerbell-as-it-lands-renowned-creative-jerker-fagerstrm-to-head-sydney-office/https://www.newslocker.com/en-au/news/social-media/border-security-the-front-line-repeat-on-seven-beats-nines-snackmasters-in-metro-views/Tue, 13 Dec 2022 00:41:00 +0100https://www.newslocker.com/en-au/news/social-media/border-security-the-front-line-repeat-on-seven-beats-nines-snackmasters-in-metro-views/https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-network-leads-overall-as-novas-kate-tim-and-joel-dominate-drive-despite-lineup-changes/Tue, 13 Dec 2022 00:37:00 +0100https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-network-leads-overall-as-novas-kate-tim-and-joel-dominate-drive-despite-lineup-changes/ Will & Woody
It was a similar story for 3AW, ending the year where it started as the number one network with a 15.1% share, after a tricky few books.
The network was up 1.4 percentage points, while star breakfast duo Russel and Ross also finished on a]]>https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-will-amp-woody-storm-home-in-drive-time-3aw-takes-the-year/Tue, 13 Dec 2022 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-will-amp-woody-storm-home-in-drive-time-3aw-takes-the-year/ In overall second place was Nova Entertainment’s FIVEaa, with an 11.1% share and up 0.8 points from the last survey. It is followed by Nova 91.9 drawing in 10.1% of the share, despite being down 0.8 points from the last survey.
Next was Triple M, with a 9.8% share]]>https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-mix-1023-retains-overall-crown-abc-caps-off-the-year-with-soft-finish/Tue, 13 Dec 2022 00:23:00 +0100https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-mix-1023-retains-overall-crown-abc-caps-off-the-year-with-soft-finish/https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-ninersquos-fordham-swipes-breakfast-off-kyle-amp-jackie-o-while-abc-sydney-loses-overall-share/Tue, 13 Dec 2022 00:07:00 +0100https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-ninersquos-fordham-swipes-breakfast-off-kyle-amp-jackie-o-while-abc-sydney-loses-overall-share/https://www.newslocker.com/en-au/news/social-media/media-agencies-positive-about-2023-depsite-economic-uncertainties-imaa/Tue, 13 Dec 2022 00:04:00 +0100https://www.newslocker.com/en-au/news/social-media/media-agencies-positive-about-2023-depsite-economic-uncertainties-imaa/https://www.newslocker.com/en-au/news/social-media/initiative-promotes-chris-colter-to-chief-strategy-amp-product-officer/Mon, 12 Dec 2022 22:44:00 +0100https://www.newslocker.com/en-au/news/social-media/initiative-promotes-chris-colter-to-chief-strategy-amp-product-officer/https://www.newslocker.com/en-au/news/social-media/comms-industry-must-move-beyond-tokenistic-diversity-industry-leaders-weigh-in-on-think-hqs-fair-report/Mon, 12 Dec 2022 21:00:00 +0100https://www.newslocker.com/en-au/news/social-media/comms-industry-must-move-beyond-tokenistic-diversity-industry-leaders-weigh-in-on-think-hqs-fair-report/https://www.newslocker.com/en-au/news/social-media/kfc-cricket-australia-partnership-stretches-into-the-third-decade/Mon, 12 Dec 2022 05:53:00 +0100https://www.newslocker.com/en-au/news/social-media/kfc-cricket-australia-partnership-stretches-into-the-third-decade/https://www.newslocker.com/en-au/news/social-media/toyota-australia-raises-funds-for-grassroots-cricket-via-gemba/Mon, 12 Dec 2022 02:23:00 +0100https://www.newslocker.com/en-au/news/social-media/toyota-australia-raises-funds-for-grassroots-cricket-via-gemba/https://www.newslocker.com/en-au/news/social-media/sydney-to-become-home-of-a-leagues-grand-finals-in-destination-nsw-bid-to-inject-26m-in-visitor-expenditure/Mon, 12 Dec 2022 00:35:00 +0100https://www.newslocker.com/en-au/news/social-media/sydney-to-become-home-of-a-leagues-grand-finals-in-destination-nsw-bid-to-inject-26m-in-visitor-expenditure/https://www.newslocker.com/en-au/news/social-media/federal-court-dismisses-accc-case-alleging-google-misled-consumers-about-data-collection-on-non-google-sites/Mon, 12 Dec 2022 00:31:00 +0100https://www.newslocker.com/en-au/news/social-media/federal-court-dismisses-accc-case-alleging-google-misled-consumers-about-data-collection-on-non-google-sites/https://www.newslocker.com/en-au/news/social-media/socceroos-top-second-week-of-summer-while-the-2022-fifa-world-cup-take-key-demos/Mon, 12 Dec 2022 00:27:00 +0100https://www.newslocker.com/en-au/news/social-media/socceroos-top-second-week-of-summer-while-the-2022-fifa-world-cup-take-key-demos/ McLeod joined in 2021 as part of Lisa Ronson’s team, however now follows Ronson out the door after her departure just months ago, following the reappointment of Omnicom as its bespoke agency partner.
McLeod’s remit included the delivery of a unifi]]>https://www.newslocker.com/en-au/news/social-media/sam-mcleod-to-leave-coles/Mon, 12 Dec 2022 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/sam-mcleod-to-leave-coles/ Smith
Smith was due to replace 2GB’s breakfast show on Monday from Ben Fordham, who is on leave, but will not appear on air now.
The replace]]>https://www.newslocker.com/en-au/news/social-media/sky-news-and-2gb-host-chris-smith-suspended-in-christmas-party-fallout/Sun, 11 Dec 2022 23:49:00 +0100https://www.newslocker.com/en-au/news/social-media/sky-news-and-2gb-host-chris-smith-suspended-in-christmas-party-fallout/ To mark the occasion, NITV will present a special live broadcast event at Uluru, From the Heart of Our Nation, A Celebration from 7.30pm (AEDT) tonight (Monday) on NITV and SBS. A line-up of some of Australia’s best Indigenous artists will come together to perform in celebration of the strength, resilience and talent of]]>https://www.newslocker.com/en-au/news/social-media/nitv-celebrates-10-year-anniversary-with-a-special-live-broadcast-event-at-uluru/Sun, 11 Dec 2022 23:48:00 +0100https://www.newslocker.com/en-au/news/social-media/nitv-celebrates-10-year-anniversary-with-a-special-live-broadcast-event-at-uluru/https://www.newslocker.com/en-au/news/social-media/ooh-renews-victrack-agreement-and-launches-5-new-large-format-digital-sites-across-victoria/Sun, 11 Dec 2022 23:28:00 +0100https://www.newslocker.com/en-au/news/social-media/ooh-renews-victrack-agreement-and-launches-5-new-large-format-digital-sites-across-victoria/ Savage
In sessions already confirmed, The Savage Company’s Chris Savage – former CEO of Ogilvy PR Australia as well as former COO of STW Group – will reveal how delegates can keep at the edge of their PR car]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-conference-and-awards-return-foxtel-howatsonco-edelman-pure-pr-and-chris-savage-to-speak/Sun, 11 Dec 2022 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-commscon-conference-and-awards-return-foxtel-howatsonco-edelman-pure-pr-and-chris-savage-to-speak/https://www.newslocker.com/en-au/news/social-media/mediacoms-mike-worden-to-lead-endeavour-in-house-media-team-phds-stephanie-douglasneal-in-as-replacement/Fri, 09 Dec 2022 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/mediacoms-mike-worden-to-lead-endeavour-in-house-media-team-phds-stephanie-douglasneal-in-as-replacement/ In the latest Daily Consolidated Tot]]>https://www.newslocker.com/en-au/news/social-media/the-second-test-australia-vs-west-indies-cricket-match-delivers-for-seven/Fri, 09 Dec 2022 00:17:00 +0100https://www.newslocker.com/en-au/news/social-media/the-second-test-australia-vs-west-indies-cricket-match-delivers-for-seven/ Washington joined CX Lavender as the agency’s first CEO in August
Since]]>https://www.newslocker.com/en-au/news/social-media/cx-lavender-ceo-says-industry-is-too-focused-on-extraction-of-customer-value/Fri, 09 Dec 2022 00:13:00 +0100https://www.newslocker.com/en-au/news/social-media/cx-lavender-ceo-says-industry-is-too-focused-on-extraction-of-customer-value/https://www.newslocker.com/en-au/news/social-media/junkee-co-owner-piers-grove-offloads-stake-to-racat-group/Fri, 09 Dec 2022 00:08:00 +0100https://www.newslocker.com/en-au/news/social-media/junkee-co-owner-piers-grove-offloads-stake-to-racat-group/ &ldq]]>https://www.newslocker.com/en-au/news/social-media/charlie-pickering-joins-abc-radio-melbourne-breakfast-team/Thu, 08 Dec 2022 23:48:00 +0100https://www.newslocker.com/en-au/news/social-media/charlie-pickering-joins-abc-radio-melbourne-breakfast-team/ Kruimel
She’ll work with a team of five journalists.
Calum Jaspan has been appointed news editor and will work closely with Kruimel on the news output including the daily newsletter,]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-announces-new-editorial-roles/Thu, 08 Dec 2022 23:45:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-announces-new-editorial-roles/ Lucinda Gemmell and James Warburton.
Since June 2020, Gemmell has been chief people and culture officer at air navigation service provider Airservices Australia, where she was resp]]>https://www.newslocker.com/en-au/news/social-media/lucinda-gemmell-joins-seven-west-media-as-chief-people-and-culture-officer/Thu, 08 Dec 2022 22:52:00 +0100https://www.newslocker.com/en-au/news/social-media/lucinda-gemmell-joins-seven-west-media-as-chief-people-and-culture-officer/https://www.newslocker.com/en-au/news/social-media/justine-sywak-exits-dentsu-creative/Thu, 08 Dec 2022 00:56:00 +0100https://www.newslocker.com/en-au/news/social-media/justine-sywak-exits-dentsu-creative/https://www.newslocker.com/en-au/news/social-media/bastions-research-reveals-australians-optimism-has-surged/Thu, 08 Dec 2022 00:39:00 +0100https://www.newslocker.com/en-au/news/social-media/bastions-research-reveals-australians-optimism-has-surged/https://www.newslocker.com/en-au/news/social-media/thrive-bolsters-sport-and-digital-content-divisions-with-new-appointments/Thu, 08 Dec 2022 00:36:00 +0100https://www.newslocker.com/en-au/news/social-media/thrive-bolsters-sport-and-digital-content-divisions-with-new-appointments/https://www.newslocker.com/en-au/news/social-media/did-nine-really-win-the-year-and-how-ten-could-turn-it-around/Thu, 01 Dec 2022 06:21:00 +0100https://www.newslocker.com/en-au/news/social-media/did-nine-really-win-the-year-and-how-ten-could-turn-it-around/ This put October’s ad spend just $3.9 million shy of the record set in October 2017.
SMI’s Forward Pacings data shows ad spend equivalent to 86.8% of last year&rs]]>https://www.newslocker.com/en-au/news/social-media/cinema-ad-spend-grows-233-yoy-in-october-smi/Thu, 01 Dec 2022 05:41:00 +0100https://www.newslocker.com/en-au/news/social-media/cinema-ad-spend-grows-233-yoy-in-october-smi/ Tim Rossanis, managing director, Turo Australia, said:]]>https://www.newslocker.com/en-au/news/social-media/bmf-joins-turo-australias-agency-roster/Thu, 01 Dec 2022 05:15:00 +0100https://www.newslocker.com/en-au/news/social-media/bmf-joins-turo-australias-agency-roster/https://www.newslocker.com/en-au/news/social-media/pedestrian-group-appoints-first-chief-commercial-officer/Thu, 01 Dec 2022 02:10:00 +0100https://www.newslocker.com/en-au/news/social-media/pedestrian-group-appoints-first-chief-commercial-officer/https://www.newslocker.com/en-au/news/social-media/abcs-fisk-takes-entertainment-crown-nine-wins-wednesday/Thu, 01 Dec 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/abcs-fisk-takes-entertainment-crown-nine-wins-wednesday/ Supe]]>https://www.newslocker.com/en-au/news/social-media/supercheap-auto-gives-santa-its-christmas-list-via-the-monkeys/Wed, 30 Nov 2022 23:58:00 +0100https://www.newslocker.com/en-au/news/social-media/supercheap-auto-gives-santa-its-christmas-list-via-the-monkeys/ An internal and external recruitment process will now be conducted to find a new editor to lead The Age team, and acting editor Michae]]>https://www.newslocker.com/en-au/news/social-media/the-ages-first-female-editor-gay-alcorn-to-step-down/Wed, 30 Nov 2022 23:47:00 +0100https://www.newslocker.com/en-au/news/social-media/the-ages-first-female-editor-gay-alcorn-to-step-down/https://www.newslocker.com/en-au/news/social-media/aca-boss-tony-hale-warns-of-360-day-payment-terms-agencies-are-not-banks/Wed, 30 Nov 2022 23:32:00 +0100https://www.newslocker.com/en-au/news/social-media/aca-boss-tony-hale-warns-of-360-day-payment-terms-agencies-are-not-banks/https://www.newslocker.com/en-au/news/social-media/spotify-unveils-australias-top-podcasts-and-launches-2022-wrapped-experience/Wed, 30 Nov 2022 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/spotify-unveils-australias-top-podcasts-and-launches-2022-wrapped-experience/ An earlier IAB report found the digital advertising industry has contributed $94 billion to GDP (4% of overall) and supported over 450,000 jobs between 2011 and 2022.
[click to enlarge]
Video advertising ou]]>https://www.newslocker.com/en-au/news/social-media/australian-digital-advertising-growth-softens-in-september-quarter-iab-and-pwc/Wed, 30 Nov 2022 23:16:00 +0100https://www.newslocker.com/en-au/news/social-media/australian-digital-advertising-growth-softens-in-september-quarter-iab-and-pwc/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2022/Wed, 30 Nov 2022 21:15:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2022/https://www.newslocker.com/en-au/news/social-media/think-forward-2023-fragmented-futures/Wed, 30 Nov 2022 12:55:00 +0100https://www.newslocker.com/en-au/news/social-media/think-forward-2023-fragmented-futures/ Collapsing NarrativesStorytelling is no longer linear nor following established structures.
Margin chasersOn social, extreme behaviour is seen as more authentic, gaining traction and cutting through.
New CooperativesThe cult of the individual has given way to less ego-driven communities.
Expanding IdentititesVirtual worlds are making onlin]]>https://www.newslocker.com/en-au/news/social-media/think-forward-2023/Wed, 30 Nov 2022 12:51:00 +0100https://www.newslocker.com/en-au/news/social-media/think-forward-2023/ Next in]]>https://www.newslocker.com/en-au/news/social-media/the-chase-australia-wins-entertainment-crown-nine-takes-tuesday/Wed, 30 Nov 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-australia-wins-entertainment-crown-nine-takes-tuesday/ In the most recent Triton Digital Podcast Ranker report, the duo came in second place overall with 941,049 listeners across four new episodes.
Grant Blackley – SCA CEO, Dave Cameron – SCA Chief Content Officer, Andy Lee and Hamish Blake.
Hamish & Andy’s Remembering Project, now in its fourth season as an exclusive first run on LiSTNR, sees the pair delve into their archives from 2]]>https://www.newslocker.com/en-au/news/social-media/hamish-and-andy-sign-early-long-term-contract-with-scas-listnr/Tue, 29 Nov 2022 23:55:00 +0100https://www.newslocker.com/en-au/news/social-media/hamish-and-andy-sign-early-long-term-contract-with-scas-listnr/https://www.newslocker.com/en-au/news/social-media/black-friday-rubbish-brand-sends-different-message-this-sales-period/Tue, 29 Nov 2022 23:54:00 +0100https://www.newslocker.com/en-au/news/social-media/black-friday-rubbish-brand-sends-different-message-this-sales-period/ Lauren Shepherd, general manager of customer data, personalisation and loyalty at MECCA, will join chief customer officer at The Iconic, Dean Chadwick, and chief customer and marketing officer at Catch, Jason Bagg.Chadwick
The trio will speak on a panel about maintaining customer loyalty in a period where there is a significant amount of ec]]>https://www.newslocker.com/en-au/news/social-media/the-iconic-mecca-catch-connecting-plots-and-the-lumery-join-the-mumbrella-retail-marketing-summit-2023/Tue, 29 Nov 2022 23:41:00 +0100https://www.newslocker.com/en-au/news/social-media/the-iconic-mecca-catch-connecting-plots-and-the-lumery-join-the-mumbrella-retail-marketing-summit-2023/https://www.newslocker.com/en-au/news/social-media/cricket-australia-builds-anticipation-for-kfc-bbl-in-new-campaign-from-apparent/Tue, 29 Nov 2022 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/cricket-australia-builds-anticipation-for-kfc-bbl-in-new-campaign-from-apparent/https://www.newslocker.com/en-au/news/social-media/crust-launches-first-tvc-in-three-years-via-poem/Tue, 29 Nov 2022 23:08:00 +0100https://www.newslocker.com/en-au/news/social-media/crust-launches-first-tvc-in-three-years-via-poem/ [click to enlarge]
While salaries for roles like marketing director can stay above the water, with an average of 33% increase between 2022 and 2023, others like senior business/finance analyst (5.6%), administration assistant (3.5%) and digit]]>https://www.newslocker.com/en-au/news/social-media/are-you-taking-a-real-term-pay-cut-survey-finds-inflation-bites-into-salary-increase/Tue, 29 Nov 2022 23:03:00 +0100https://www.newslocker.com/en-au/news/social-media/are-you-taking-a-real-term-pay-cut-survey-finds-inflation-bites-into-salary-increase/https://www.newslocker.com/en-au/news/social-media/first-look-sevens-7bravo-channel-coming-in-2023/Tue, 29 Nov 2022 22:28:00 +0100https://www.newslocker.com/en-au/news/social-media/first-look-sevens-7bravo-channel-coming-in-2023/https://www.newslocker.com/en-au/news/social-media/pr-agency-coote-connex-rebrands-to-add-a-digital-marketing-offering-and-talent-management-arm/Tue, 29 Nov 2022 22:15:00 +0100https://www.newslocker.com/en-au/news/social-media/pr-agency-coote-connex-rebrands-to-add-a-digital-marketing-offering-and-talent-management-arm/ Shepherd joined Thinkerbell in July 2020 from CHE Proximity a]]>https://www.newslocker.com/en-au/news/social-media/ben-shepherd-back-in-agencyland-at-dentsu/Tue, 29 Nov 2022 22:11:00 +0100https://www.newslocker.com/en-au/news/social-media/ben-shepherd-back-in-agencyland-at-dentsu/ Ciaran Davis
Davis said he looked forward to beginning work as the new chair, expanding his role as a director on CRA’s Board since 2018.
“The role of radio is incredibly i]]>https://www.newslocker.com/en-au/news/social-media/htampe-ceo-ciaran-davis-named-the-new-chair-of-cra/Thu, 24 Nov 2022 06:50:00 +0100https://www.newslocker.com/en-au/news/social-media/htampe-ceo-ciaran-davis-named-the-new-chair-of-cra/ “SCA has]]>https://www.newslocker.com/en-au/news/social-media/triple-m-sydney-breakfast-show-dumped-after-one-year/Thu, 24 Nov 2022 00:50:00 +0100https://www.newslocker.com/en-au/news/social-media/triple-m-sydney-breakfast-show-dumped-after-one-year/ Gordhan and van der Merwe
Gorhan and van der Merwe started working]]>https://www.newslocker.com/en-au/news/social-media/anyone-who-talks-about-this-job-247-cant-ever-be-very-good-at-it/Thu, 24 Nov 2022 00:39:00 +0100https://www.newslocker.com/en-au/news/social-media/anyone-who-talks-about-this-job-247-cant-ever-be-very-good-at-it/ Australians have embraced the retail event so eagerly, that 1 in 3 shoppers claim they’ve been planning for the event since September/October, and 24% say they’ve been thinking about what they’ll buy for the last couple of weeks, as excitement around sales, discounts and deals enters fever pitch.While Christmas shopping contin]]>https://www.newslocker.com/en-au/news/social-media/nielsen-intended-retail-and-consumer-participation-in-black-friday-amp-cyber-monday-up-more-than-20/Thu, 24 Nov 2022 00:01:00 +0100https://www.newslocker.com/en-au/news/social-media/nielsen-intended-retail-and-consumer-participation-in-black-friday-amp-cyber-monday-up-more-than-20/ For Wednesday Overnights, Fisk aired to 500,000 metro viewers, followed by the FIFA World Cup match of France vs Australia on SBS, drawing in 461,000 metro viewers.
On top of metro viewers, the France vs Australia game drew in 134,000 regional viewers, 24]]>https://www.newslocker.com/en-au/news/social-media/no-objections-as-fisk-wins-wednesday-entertainment-seven-takes-the-night/Thu, 24 Nov 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/no-objections-as-fisk-wins-wednesday-entertainment-seven-takes-the-night/https://www.newslocker.com/en-au/news/social-media/tuvalu-enters-the-metaverse-the-monkeys-ford-on-stretching-creative-thinking-beyond-the-traditional-scope-of-advertising/Wed, 23 Nov 2022 23:02:00 +0100https://www.newslocker.com/en-au/news/social-media/tuvalu-enters-the-metaverse-the-monkeys-ford-on-stretching-creative-thinking-beyond-the-traditional-scope-of-advertising/ Campaign: Big Brands at Small Prices
Agency: Howatson + Company
The verdict: Fun and quirky TVC
Peter Galmes, creative director at POLY, gave it a 7/10, saying:
The new brand platform is really fun and delivers on TK Maxx’s premise. The film is quirky, simple and has a great song that helps elevate it above the more generic holiday season ads. I look forward to seeing where this new brand platform goes and hope the team can take it to even quirkier places.
In the spirit of]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-tk-maxx-myer-big-w-and-target-get-festive/Wed, 23 Nov 2022 23:00:00 +0100https://www.newslocker.com/en-au/news/social-media/campaign-review-tk-maxx-myer-big-w-and-target-get-festive/https://www.newslocker.com/en-au/news/social-media/comms-declare-campaigns-against-chevron-partnership-with-australia-day/Wed, 23 Nov 2022 22:02:00 +0100https://www.newslocker.com/en-au/news/social-media/comms-declare-campaigns-against-chevron-partnership-with-australia-day/https://www.newslocker.com/en-au/news/social-media/australian-adtech-firm-iion-launches-immersiion-to-reach-audience-segments-across-gaming-sector/Wed, 23 Nov 2022 05:30:00 +0100https://www.newslocker.com/en-au/news/social-media/australian-adtech-firm-iion-launches-immersiion-to-reach-audience-segments-across-gaming-sector/ 23% share the opinion that full campaign credits for each spot displayed beside the work.
18% thought none of the options presented were appropriate, that it isn’t acceptable t]]>https://www.newslocker.com/en-au/news/social-media/the-results-are-in-the-minimum-expectation-for-displaying-past-agency-work/Wed, 23 Nov 2022 00:47:00 +0100https://www.newslocker.com/en-au/news/social-media/the-results-are-in-the-minimum-expectation-for-displaying-past-agency-work/https://www.newslocker.com/en-au/news/social-media/visa-takes-aussie-and-kiwi-travellers-to-the-lsquoends-of-the-earthrsquo-via-saatchi-amp-saatchi/Wed, 23 Nov 2022 00:42:00 +0100https://www.newslocker.com/en-au/news/social-media/visa-takes-aussie-and-kiwi-travellers-to-the-lsquoends-of-the-earthrsquo-via-saatchi-amp-saatchi/ This was the first time in the history of Walkley that an award was taken back.The last of this three-part investigation was sued by Laming as defamatory, as it centred around an allegation that a lewd phot]]>https://www.newslocker.com/en-au/news/social-media/walkley-retracts-award-given-to-nine-journalists-over-andrew-laming-story/Wed, 23 Nov 2022 00:11:00 +0100https://www.newslocker.com/en-au/news/social-media/walkley-retracts-award-given-to-nine-journalists-over-andrew-laming-story/https://www.newslocker.com/en-au/news/social-media/the-roast-of-paul-hogan-tops-entertainment-2022-fifa-world-cup-arg-vs-ksa-takes-demos/Wed, 23 Nov 2022 00:01:00 +0100https://www.newslocker.com/en-au/news/social-media/the-roast-of-paul-hogan-tops-entertainment-2022-fifa-world-cup-arg-vs-ksa-takes-demos/https://www.newslocker.com/en-au/news/social-media/spotify-rounds-out-product-trinity-with-audiobooks-ubiquity-strategy-to-stay-in-2023/Tue, 22 Nov 2022 23:25:00 +0100https://www.newslocker.com/en-au/news/social-media/spotify-rounds-out-product-trinity-with-audiobooks-ubiquity-strategy-to-stay-in-2023/https://www.newslocker.com/en-au/news/social-media/pwc-and-iab-australia-digital-advertising-contributes-94bn-to-australias-gdp/Tue, 22 Nov 2022 23:15:00 +0100https://www.newslocker.com/en-au/news/social-media/pwc-and-iab-australia-digital-advertising-contributes-94bn-to-australias-gdp/https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-continues-restructure-with-new-aunz-ceo/Tue, 22 Nov 2022 23:15:00 +0100https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-continues-restructure-with-new-aunz-ceo/https://www.newslocker.com/en-au/news/social-media/meet-me-in-the-metaverse-our-global-virtual-conference-2022/Tue, 22 Nov 2022 12:40:00 +0100https://www.newslocker.com/en-au/news/social-media/meet-me-in-the-metaverse-our-global-virtual-conference-2022/ The Project Hosts Waleed Aly And Sarah Harris.
Part of the Network Ten family for almost ten years, the mother-of-two h]]>https://www.newslocker.com/en-au/news/social-media/ten-reveals-carrie-bickmores-replacement-on-the-project-after-peter-helliar-exits/Tue, 22 Nov 2022 10:00:00 +0100https://www.newslocker.com/en-au/news/social-media/ten-reveals-carrie-bickmores-replacement-on-the-project-after-peter-helliar-exits/https://www.newslocker.com/en-au/news/social-media/first-report-card-into-tv-news-cultural-diversity-journey-reveals-a-mixed-bag-with-a-long-road-ahead/Tue, 22 Nov 2022 05:30:00 +0100https://www.newslocker.com/en-au/news/social-media/first-report-card-into-tv-news-cultural-diversity-journey-reveals-a-mixed-bag-with-a-long-road-ahead/https://www.newslocker.com/en-au/news/social-media/we-are-different-wins-pr-duties-for-brown-forman/Tue, 22 Nov 2022 05:28:00 +0100https://www.newslocker.com/en-au/news/social-media/we-are-different-wins-pr-duties-for-brown-forman/https://www.newslocker.com/en-au/news/social-media/studiospace-adds-suite-of-new-clients-following-october-launch/Tue, 22 Nov 2022 00:46:00 +0100https://www.newslocker.com/en-au/news/social-media/studiospace-adds-suite-of-new-clients-following-october-launch/ dentsu Queensland bags TEQ’s media account
TEQ group executive for marketing, Michael Branagh told Mumbrella: “We undertook an extensive]]>https://www.newslocker.com/en-au/news/social-media/dentsu-snags-tourism-and-events-queensland-media-account-as-bass-first-big-win/Thu, 17 Nov 2022 00:33:00 +0100https://www.newslocker.com/en-au/news/social-media/dentsu-snags-tourism-and-events-queensland-media-account-as-bass-first-big-win/https://www.newslocker.com/en-au/news/social-media/wpp-the-next-to-make-redundancies-ahead-of-2023/Thu, 17 Nov 2022 00:32:00 +0100https://www.newslocker.com/en-au/news/social-media/wpp-the-next-to-make-redundancies-ahead-of-2023/https://www.newslocker.com/en-au/news/social-media/weare8-launches-creator-fund-and-friends-feed-to-rally-users-onto-the-social-media-startup/Thu, 17 Nov 2022 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/weare8-launches-creator-fund-and-friends-feed-to-rally-users-onto-the-social-media-startup/https://www.newslocker.com/en-au/news/social-media/all-eyes-on-summer-bay-as-seven-wins-the-night-with-home-and-away/Thu, 17 Nov 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/all-eyes-on-summer-bay-as-seven-wins-the-night-with-home-and-away/https://www.newslocker.com/en-au/news/social-media/linkedin-research-finds-cmos-pressured-to-deliver-short-term-roi-under-less-budget/Wed, 16 Nov 2022 23:42:00 +0100https://www.newslocker.com/en-au/news/social-media/linkedin-research-finds-cmos-pressured-to-deliver-short-term-roi-under-less-budget/https://www.newslocker.com/en-au/news/social-media/supercheap-auto-goes-dark-for-black-friday-via-the-monkeys/Wed, 16 Nov 2022 23:39:00 +0100https://www.newslocker.com/en-au/news/social-media/supercheap-auto-goes-dark-for-black-friday-via-the-monkeys/https://www.newslocker.com/en-au/news/social-media/cellarbrations-the-fail-safe-xmas-gift-in-new-campaign-via-starcom/Wed, 16 Nov 2022 23:31:00 +0100https://www.newslocker.com/en-au/news/social-media/cellarbrations-the-fail-safe-xmas-gift-in-new-campaign-via-starcom/ Christopher Dore.
“Last month, I marked my four-year anniversary in the job. Any editor will admit the past few years have felt like dog years and as you know, I have no]]>https://www.newslocker.com/en-au/news/social-media/christopher-dore-steps-down-as-editor-in-chief-of-the-australian/Wed, 16 Nov 2022 23:05:00 +0100https://www.newslocker.com/en-au/news/social-media/christopher-dore-steps-down-as-editor-in-chief-of-the-australian/https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-picks-up-pr-for-turo-ahead-of-australian-launch/Wed, 16 Nov 2022 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/sling-amp-stone-picks-up-pr-for-turo-ahead-of-australian-launch/ Timo Pelz
“Community is a word that’s being thrown around a lot these days]]>https://www.newslocker.com/en-au/news/social-media/reddit-not-another-social-platform-brands-need-to-show-up-differently/Wed, 16 Nov 2022 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/reddit-not-another-social-platform-brands-need-to-show-up-differently/ In the leadership role, Boris will initially focus on creating a holistic strategy predicated on driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships and growing the international customer opportunity.“I’m excited to have John join]]>https://www.newslocker.com/en-au/news/social-media/john-boris-appointed-as-tripadvisors-chief-marketing-officer/Wed, 16 Nov 2022 03:45:00 +0100https://www.newslocker.com/en-au/news/social-media/john-boris-appointed-as-tripadvisors-chief-marketing-officer/https://www.newslocker.com/en-au/news/social-media/lendi-group-appoints-adhesive-to-lead-consumer-communications/Wed, 16 Nov 2022 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/lendi-group-appoints-adhesive-to-lead-consumer-communications/ The episode brought in 458,000 metro viewers for Seven, with the network’s The Chase Australia coming in second for entertainment.Back to Tuesday’s overnights, and Kitchen Nightmares Australia on Seven was next in entertainment, airing to an average metro audience of 416,000, followed by Nine’s My Mum Your Dad, which aired t]]>https://www.newslocker.com/en-au/news/social-media/home-and-away-wins-entertainment-for-seven-as-nine-takes-overall-share/Wed, 16 Nov 2022 00:20:00 +0100https://www.newslocker.com/en-au/news/social-media/home-and-away-wins-entertainment-for-seven-as-nine-takes-overall-share/https://www.newslocker.com/en-au/news/social-media/arnrsquos-revenue-up-by-7-in-q3-says-htampe/Wed, 16 Nov 2022 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/arnrsquos-revenue-up-by-7-in-q3-says-htampe/ The majority of those who made a spontaneous purchase did so because it seemed like something they’d use (56%), while 24% purchased an item to keep up with trends or friends.
Interestingly, one in five]]>https://www.newslocker.com/en-au/news/social-media/one-in-five-australians-makes-impulse-purchase-on-social-media-for-the-aesthetic-finder/Wed, 16 Nov 2022 00:17:00 +0100https://www.newslocker.com/en-au/news/social-media/one-in-five-australians-makes-impulse-purchase-on-social-media-for-the-aesthetic-finder/ In addition, Harridge has founded production and post-production company Visual Playground. The full-service desi]]>https://www.newslocker.com/en-au/news/social-media/emily-harridge-joins-cato-as-general-manager/Tue, 15 Nov 2022 23:51:00 +0100https://www.newslocker.com/en-au/news/social-media/emily-harridge-joins-cato-as-general-manager/https://www.newslocker.com/en-au/news/social-media/hootsuite-unveils-top-social-media-marketing-trends-for-2023/Tue, 15 Nov 2022 23:49:00 +0100https://www.newslocker.com/en-au/news/social-media/hootsuite-unveils-top-social-media-marketing-trends-for-2023/ Andrew Stockdale unboxing: https://youtu.be/xyxFoFYkpdAElla Hooper unboxing: https:/]]>https://www.newslocker.com/en-au/news/social-media/signet-packages-up-air-guitars-for-aussie-musicians-via-bring/Tue, 15 Nov 2022 23:34:00 +0100https://www.newslocker.com/en-au/news/social-media/signet-packages-up-air-guitars-for-aussie-musicians-via-bring/ Simon Davies
With offices in Melbourne and Sydney, Bastion Brands has an approach of blending ‘science and emotion’ in its communications solutions targeting health care professionals.
“Bastion Brands is recognised]]>https://www.newslocker.com/en-au/news/social-media/havas-acquires-health-communications-agency-bastion-brands/Tue, 15 Nov 2022 22:48:00 +0100https://www.newslocker.com/en-au/news/social-media/havas-acquires-health-communications-agency-bastion-brands/https://www.newslocker.com/en-au/news/social-media/ex-bathurst-1000-winner-lee-holdsworth-joins-mumbrella-automotive-marketing-summits-2023-lineup/Tue, 15 Nov 2022 22:39:00 +0100https://www.newslocker.com/en-au/news/social-media/ex-bathurst-1000-winner-lee-holdsworth-joins-mumbrella-automotive-marketing-summits-2023-lineup/ Campaign: Bring on wonderful
Agency: Special Australia
The verdict: A convincing commitment to customer experience – the middle seat lottery is a winner
Ana Lynch, managing partner at Bastion Creative gave it a 7.5/10, saying: 
I vividly remember my first domestic flight on Virgin when I was a back packing across Australia in my late teens. Beyond the reef, the cane toad racing, the additional “o” on every spoken word, what held the conversation most wi]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-virgin-and-nrmas-new-platforms-go-head-to-head/Wed, 09 Nov 2022 23:10:00 +0100https://www.newslocker.com/en-au/news/social-media/campaign-review-virgin-and-nrmas-new-platforms-go-head-to-head/ Jim Wilson.
“I’ve been so lucky to have been given this opportunity and my listeners have been incredible, I’m going to miss them. They’ve taken me into their lounge rooms, into their cars a]]>https://www.newslocker.com/en-au/news/social-media/jim-wilson-quits-2gb-with-contenders-tipped-to-replace-him/Wed, 09 Nov 2022 23:06:00 +0100https://www.newslocker.com/en-au/news/social-media/jim-wilson-quits-2gb-with-contenders-tipped-to-replace-him/ Half Dome has been appointed to deliver media strategy, planning and implementation across both GMHBA Health Insurance and Frank Health Insurance for both offline and digital channels.
Founded in Geelong, GMHBA is a 100% member based, not-for-profit priva]]>https://www.newslocker.com/en-au/news/social-media/half-dome-named-gmhbas-full-service-media-agency/Wed, 09 Nov 2022 22:46:00 +0100https://www.newslocker.com/en-au/news/social-media/half-dome-named-gmhbas-full-service-media-agency/https://www.newslocker.com/en-au/news/social-media/howatsonco-appoints-first-head-of-people-and-culture/Wed, 09 Nov 2022 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/howatsonco-appoints-first-head-of-people-and-culture/ Ed Jamison, brand director said: “We’ve worked with our]]>https://www.newslocker.com/en-au/news/social-media/lion-launches-new-brand-platform-for-hahn-via-thinkerbell/Wed, 09 Nov 2022 21:44:00 +0100https://www.newslocker.com/en-au/news/social-media/lion-launches-new-brand-platform-for-hahn-via-thinkerbell/ Wendy Gower leaves Hearts & Science.
CEO of the agency, Jane Stanley confirmed the move to Mumbrella, saying the agency thanked Gower “for the contribution she&rsq]]>https://www.newslocker.com/en-au/news/social-media/mystery-at-hearts-amp-science-as-md-wendy-gower-made-redundant-as-part-of-lsquorestructurersquo/Wed, 09 Nov 2022 06:03:00 +0100https://www.newslocker.com/en-au/news/social-media/mystery-at-hearts-amp-science-as-md-wendy-gower-made-redundant-as-part-of-lsquorestructurersquo/ Australian Grand Prix Corporation CEO, Andrew Westacott said: “Given the brand’s previous eight-year partnership with the Australian Grand Prix, we’re thrilled to]]>https://www.newslocker.com/en-au/news/social-media/formula-1-names-rolex-as-australian-grand-prix-title-partner/Wed, 09 Nov 2022 03:09:00 +0100https://www.newslocker.com/en-au/news/social-media/formula-1-names-rolex-as-australian-grand-prix-title-partner/ “The past six years have been an absolute career highlight. It has been a privilege to deliver work that has had true business impact while never losing ALDI’s notable sense of humour. I have nothing but respect for my colleagues and have dee]]>https://www.newslocker.com/en-au/news/social-media/mark-richardson-departs-aldi-with-former-westpac-marketing-boss-jenny-melhuish-incoming/Wed, 09 Nov 2022 02:39:00 +0100https://www.newslocker.com/en-au/news/social-media/mark-richardson-departs-aldi-with-former-westpac-marketing-boss-jenny-melhuish-incoming/https://www.newslocker.com/en-au/news/social-media/nextampco-adds-nutrien-ag-solutions-to-client-roster/Wed, 09 Nov 2022 00:11:00 +0100https://www.newslocker.com/en-au/news/social-media/nextampco-adds-nutrien-ag-solutions-to-client-roster/ The Chase aired to 470,000 metro viewers, followed by Home And Away also on Seven, drawing in 455,000 viewers.
ABC’s Stuff The British Stole attracted 428,000 metro viewers, while Nine’s My Mum Your Dad secured 413,000.
Next in entertainment was Magda’s Big National Health Check on ABC with 393,000 metro audience, followed by]]>https://www.newslocker.com/en-au/news/social-media/the-chase-ushers-in-tuesday-entertainment-win-for-seven-the-network-takes-the-night/Wed, 09 Nov 2022 00:04:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-ushers-in-tuesday-entertainment-win-for-seven-the-network-takes-the-night/https://www.newslocker.com/en-au/news/social-media/australian-marine-conservation-society-partners-with-innocean-australia/Tue, 08 Nov 2022 23:47:00 +0100https://www.newslocker.com/en-au/news/social-media/australian-marine-conservation-society-partners-with-innocean-australia/https://www.newslocker.com/en-au/news/social-media/paid-digital-subscribers-hits-the-million-for-news-corp-australia/Tue, 08 Nov 2022 23:44:00 +0100https://www.newslocker.com/en-au/news/social-media/paid-digital-subscribers-hits-the-million-for-news-corp-australia/https://www.newslocker.com/en-au/news/social-media/feature-communications-picks-up-pr-for-clean-up-australia/Tue, 08 Nov 2022 23:32:00 +0100https://www.newslocker.com/en-au/news/social-media/feature-communications-picks-up-pr-for-clean-up-australia/  
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A post shared by Instagram’s @Creators (@creators)Prior to this day, the only way for busi]]>https://www.newslocker.com/en-au/news/social-media/instagram-introduces-in-app-scheduling-tool-for-reels-and-posts/Tue, 08 Nov 2022 23:30:00 +0100https://www.newslocker.com/en-au/news/social-media/instagram-introduces-in-app-scheduling-tool-for-reels-and-posts/https://www.newslocker.com/en-au/news/social-media/new-record-as-commercial-radio-boosted-by-travellers-digital-stations-weekend-and-younger-listeners/Tue, 08 Nov 2022 23:26:00 +0100https://www.newslocker.com/en-au/news/social-media/new-record-as-commercial-radio-boosted-by-travellers-digital-stations-weekend-and-younger-listeners/ L-R: David Kennedy-Cosgrove, Michelle Hampton, Angela Hampton
Hampton was previously the founder and owner of Magnum & Co, a communications agency. She said WireCast will be the “optimised earn]]>https://www.newslocker.com/en-au/news/social-media/wiredco-launches-digital-pr-offering/Tue, 08 Nov 2022 22:56:00 +0100https://www.newslocker.com/en-au/news/social-media/wiredco-launches-digital-pr-offering/ Directors cut 45″: TKMAXX CHRISTMAS 45″
Premiering the new platform , ‘Abso-TK-lutely,’, the “Big Brands at Small Prices” campaign features a 30-second spot, which will]]>https://www.newslocker.com/en-au/news/social-media/tk-maxx-delivers-new-brand-platform-in-festive-first-work-from-howatsonco/Tue, 08 Nov 2022 22:55:00 +0100https://www.newslocker.com/en-au/news/social-media/tk-maxx-delivers-new-brand-platform-in-festive-first-work-from-howatsonco/https://www.newslocker.com/en-au/news/social-media/news-corp-q1-results-for-fiscal-2023-revenue-dips-1/Tue, 08 Nov 2022 22:53:00 +0100https://www.newslocker.com/en-au/news/social-media/news-corp-q1-results-for-fiscal-2023-revenue-dips-1/https://www.newslocker.com/en-au/news/social-media/nova-entertainment-dials-in-the-hallway-for-brand-strategy-creative-projects/Tue, 08 Nov 2022 22:15:00 +0100https://www.newslocker.com/en-au/news/social-media/nova-entertainment-dials-in-the-hallway-for-brand-strategy-creative-projects/ Returning for the first time since 2019, the summit will take place at the Sofitel Wentworth Sydney on March 23, 2023, to gather and welcome brands, agencies and experts across all facets of retail marketing to share and advance their industry knowledge.Daniel Pankraz, strategy partner at The Works, will deliver key insights from Capgemini Research Institute’s]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-retail-marketing-summit-launches-with-the-works-uts-decision-design-among-first-confirmed-speakers/Tue, 08 Nov 2022 22:00:00 +0100https://www.newslocker.com/en-au/news/social-media/mumbrella-retail-marketing-summit-launches-with-the-works-uts-decision-design-among-first-confirmed-speakers/https://www.newslocker.com/en-au/news/social-media/westfield-celebrates-the-weird-and-wonderful-of-the-festive-season-in-first-work-from-whitegrey/Fri, 04 Nov 2022 05:56:00 +0100https://www.newslocker.com/en-au/news/social-media/westfield-celebrates-the-weird-and-wonderful-of-the-festive-season-in-first-work-from-whitegrey/https://www.newslocker.com/en-au/news/social-media/careflight-launches-first-tvc-via-momentum/Fri, 04 Nov 2022 04:02:00 +0100https://www.newslocker.com/en-au/news/social-media/careflight-launches-first-tvc-via-momentum/https://www.newslocker.com/en-au/news/social-media/facebook-news-to-discontinue-editorial-curation-by-humans/Fri, 04 Nov 2022 00:29:00 +0100https://www.newslocker.com/en-au/news/social-media/facebook-news-to-discontinue-editorial-curation-by-humans/https://www.newslocker.com/en-au/news/social-media/subscription-tv-licensees-and-channel-providers-spent-1872m-on-australian-drama-shows-in-2122/Fri, 04 Nov 2022 00:26:00 +0100https://www.newslocker.com/en-au/news/social-media/subscription-tv-licensees-and-channel-providers-spent-1872m-on-australian-drama-shows-in-2122/ In the latest Daily Consolidated Total TV Report for 27 October, Seven News at 6:30 was the #1 program nationally across linear, w]]>https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-programming-as-seven-takes-thursday/Fri, 04 Nov 2022 00:06:00 +0100https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-programming-as-seven-takes-thursday/ “At Acast, a key part of our mission is]]>https://www.newslocker.com/en-au/news/social-media/amazon-music-gets-access-to-acast-library-marks-more-benefits-for-prime-subscribers/Fri, 04 Nov 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/amazon-music-gets-access-to-acast-library-marks-more-benefits-for-prime-subscribers/ Alibaba Group’s hyper-realistic computer-generated influencers Ayayi and Noah are taking up positions as brand ambassadors to help retailers build brand profiles and amass followings among digitally-native consumers.Launched in May last year in collaboration with Ranmai Technology, Ayayi is the first virtual influencer in China. S]]>https://www.newslocker.com/en-au/news/social-media/brands-are-using-virtual-influencers-as-they-venture-into-the-metaverse-to-attract-younger-generations/Thu, 03 Nov 2022 23:50:00 +0100https://www.newslocker.com/en-au/news/social-media/brands-are-using-virtual-influencers-as-they-venture-into-the-metaverse-to-attract-younger-generations/ Misalignment between global and local marketing teams drains valuable resources
Marketers say local requirements are kept in mind by HQ when making decisions, however, the majority (86%) agree that they spend too much time educating their HQ on Aust]]>https://www.newslocker.com/en-au/news/social-media/hubspot-linkedin-reveal-top-issues-facing-australian-marketing-teams/Thu, 03 Nov 2022 23:33:00 +0100https://www.newslocker.com/en-au/news/social-media/hubspot-linkedin-reveal-top-issues-facing-australian-marketing-teams/https://www.newslocker.com/en-au/news/social-media/the-afrs-longest-serving-editor-paul-bailey-to-step-down/Thu, 03 Nov 2022 02:10:00 +0100https://www.newslocker.com/en-au/news/social-media/the-afrs-longest-serving-editor-paul-bailey-to-step-down/https://www.newslocker.com/en-au/news/social-media/scenic-group-taps-dentsu-x-to-handle-digital-media-globally/Thu, 03 Nov 2022 00:41:00 +0100https://www.newslocker.com/en-au/news/social-media/scenic-group-taps-dentsu-x-to-handle-digital-media-globally/ Portrait of Helen Bowden + Jason Stephens Sydney September 2016
Bowden and Stephens will contin]]>https://www.newslocker.com/en-au/news/social-media/itv-studios-buys-majority-stake-in-australian-drama-label-lingo-pictures/Thu, 03 Nov 2022 00:30:00 +0100https://www.newslocker.com/en-au/news/social-media/itv-studios-buys-majority-stake-in-australian-drama-label-lingo-pictures/https://www.newslocker.com/en-au/news/social-media/cashrewards-hands-pr-duties-to-poem-launches-latest-iteration-of-yay-campaign/Thu, 03 Nov 2022 00:20:00 +0100https://www.newslocker.com/en-au/news/social-media/cashrewards-hands-pr-duties-to-poem-launches-latest-iteration-of-yay-campaign/https://www.newslocker.com/en-au/news/social-media/hard-quiz-tops-entertainment-seven-wins-wednesday/Thu, 03 Nov 2022 00:11:00 +0100https://www.newslocker.com/en-au/news/social-media/hard-quiz-tops-entertainment-seven-wins-wednesday/https://www.newslocker.com/en-au/news/social-media/hulsbosch-revitalises-packaging-and-brand-design-for-kleenex-tissues/Wed, 02 Nov 2022 23:31:00 +0100https://www.newslocker.com/en-au/news/social-media/hulsbosch-revitalises-packaging-and-brand-design-for-kleenex-tissues/https://www.newslocker.com/en-au/news/social-media/the-foxtel-group-and-nbcuniversal-ink-a-new-multi-year-partnership/Wed, 02 Nov 2022 23:28:00 +0100https://www.newslocker.com/en-au/news/social-media/the-foxtel-group-and-nbcuniversal-ink-a-new-multi-year-partnership/https://www.newslocker.com/en-au/news/social-media/customer-experience-company-moengage-expands-into-anz-secures-mydeal-and-nova-on-client-list/Wed, 02 Nov 2022 23:07:00 +0100https://www.newslocker.com/en-au/news/social-media/customer-experience-company-moengage-expands-into-anz-secures-mydeal-and-nova-on-client-list/https://www.newslocker.com/en-au/news/social-media/dentsu-appoints-anz-ceo-patricio-de-matteis/Wed, 02 Nov 2022 22:08:00 +0100https://www.newslocker.com/en-au/news/social-media/dentsu-appoints-anz-ceo-patricio-de-matteis/https://www.newslocker.com/en-au/news/social-media/simone-gupta-steps-down-as-ceo-of-havas-pr-australia/Wed, 02 Nov 2022 20:55:00 +0100https://www.newslocker.com/en-au/news/social-media/simone-gupta-steps-down-as-ceo-of-havas-pr-australia/ Nick Hunter, co-founder and CEO of Paper Moose, said: “Thinking of the kind of person that]]>https://www.newslocker.com/en-au/news/social-media/australian-ethical-says-its-okay-to-love-money-for-good-purpose-via-paper-moose/Wed, 02 Nov 2022 06:19:00 +0100https://www.newslocker.com/en-au/news/social-media/australian-ethical-says-its-okay-to-love-money-for-good-purpose-via-paper-moose/https://www.newslocker.com/en-au/news/social-media/ads-placed-alongside-pro-sustainability-contexts-increase-brand-uplift/Wed, 02 Nov 2022 06:17:00 +0100https://www.newslocker.com/en-au/news/social-media/ads-placed-alongside-pro-sustainability-contexts-increase-brand-uplift/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2022/Mon, 31 Oct 2022 21:18:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2022/https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-october-2022/Thu, 20 Oct 2022 09:58:00 +0200https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-october-2022/https://www.newslocker.com/en-au/news/social-media/place-your-gen-alpha-bets/Tue, 11 Oct 2022 13:14:00 +0200https://www.newslocker.com/en-au/news/social-media/place-your-gen-alpha-bets/https://www.newslocker.com/en-au/news/social-media/gamefluencers-the-new-cultural-icons-to-champion-your-brand/Fri, 07 Oct 2022 11:34:00 +0200https://www.newslocker.com/en-au/news/social-media/gamefluencers-the-new-cultural-icons-to-champion-your-brand/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2022/Sat, 01 Oct 2022 00:01:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2022/https://www.newslocker.com/en-au/news/social-media/ooh-providers-line-up-as-sydney-metro-city-and-southwest-contract-goes-to-tender/Wed, 28 Sep 2022 02:15:00 +0200https://www.newslocker.com/en-au/news/social-media/ooh-providers-line-up-as-sydney-metro-city-and-southwest-contract-goes-to-tender/https://www.newslocker.com/en-au/news/social-media/engie-launches-first-local-brand-campaign-via-ajf-partnership/Wed, 28 Sep 2022 02:06:00 +0200https://www.newslocker.com/en-au/news/social-media/engie-launches-first-local-brand-campaign-via-ajf-partnership/https://www.newslocker.com/en-au/news/social-media/total-blockout-tentpole-shows-struggle-against-nines-juggernaut/Wed, 28 Sep 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/total-blockout-tentpole-shows-struggle-against-nines-juggernaut/ Ben Colman, chief marketing officer at Su]]>https://www.newslocker.com/en-au/news/social-media/telco-company-superloop-awards-full-service-account-to-b2b-agency-green-hat/Wed, 28 Sep 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/telco-company-superloop-awards-full-service-account-to-b2b-agency-green-hat/https://www.newslocker.com/en-au/news/social-media/hungry-breakfast-listeners-help-commercial-radio-set-record-high-121m-weekly-listeners/Wed, 28 Sep 2022 01:32:00 +0200https://www.newslocker.com/en-au/news/social-media/hungry-breakfast-listeners-help-commercial-radio-set-record-high-121m-weekly-listeners/ Melissa Roberts
Melissa Roberts launched The Advertising]]>https://www.newslocker.com/en-au/news/social-media/imaa-adds-three-new-leadership-team-members/Wed, 28 Sep 2022 01:19:00 +0200https://www.newslocker.com/en-au/news/social-media/imaa-adds-three-new-leadership-team-members/https://www.newslocker.com/en-au/news/social-media/wynstan-with-a-y-launches-summer-campaign-via-paper-moose/Wed, 28 Sep 2022 01:15:00 +0200https://www.newslocker.com/en-au/news/social-media/wynstan-with-a-y-launches-summer-campaign-via-paper-moose/https://www.newslocker.com/en-au/news/social-media/darrell-lea-hands-creative-account-to-slik/Wed, 28 Sep 2022 00:50:00 +0200https://www.newslocker.com/en-au/news/social-media/darrell-lea-hands-creative-account-to-slik/https://www.newslocker.com/en-au/news/social-media/compare-club-launches-first-brand-campaign-via-archetype/Tue, 27 Sep 2022 06:55:00 +0200https://www.newslocker.com/en-au/news/social-media/compare-club-launches-first-brand-campaign-via-archetype/ The campaign fe]]>https://www.newslocker.com/en-au/news/social-media/suzuki-australia-launches-new-s-cross-via-deloitte-digital/Tue, 27 Sep 2022 02:37:00 +0200https://www.newslocker.com/en-au/news/social-media/suzuki-australia-launches-new-s-cross-via-deloitte-digital/ Paul Courtney leaves Colenso BBDO
During his time at the agency, it has received almost every advertising award made available, including being named Cannes Agency of the Decade for the Pacific region.
Courtney joined C]]>https://www.newslocker.com/en-au/news/social-media/paul-courtney-to-leave-colenso-bbdo-to-start-up-production-studio/Tue, 27 Sep 2022 02:34:00 +0200https://www.newslocker.com/en-au/news/social-media/paul-courtney-to-leave-colenso-bbdo-to-start-up-production-studio/https://www.newslocker.com/en-au/news/social-media/arn-makes-all-regional-general-manager-roles-redundant/Tue, 27 Sep 2022 02:31:00 +0200https://www.newslocker.com/en-au/news/social-media/arn-makes-all-regional-general-manager-roles-redundant/https://www.newslocker.com/en-au/news/social-media/the-amazing-race-australia-struggles-to-pull-viewers-while-the-block-remains-1/Tue, 27 Sep 2022 02:30:00 +0200https://www.newslocker.com/en-au/news/social-media/the-amazing-race-australia-struggles-to-pull-viewers-while-the-block-remains-1/https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-network-ends-novas-reign-but-nova-retains-key-timeslots/Tue, 27 Sep 2022 02:28:00 +0200https://www.newslocker.com/en-au/news/social-media/brisbane-radio-ratings-hit-network-ends-novas-reign-but-nova-retains-key-timeslots/ 96FM has edged forward into second spot behind Nova, ahead of Mix 94.5.
[click to enlarge]Coming in last overa]]>https://www.newslocker.com/en-au/news/social-media/perth-radio-ratings-96fm-flying-but-nova-maintains-breakfast-and-drive-lead/Tue, 27 Sep 2022 02:08:00 +0200https://www.newslocker.com/en-au/news/social-media/perth-radio-ratings-96fm-flying-but-nova-maintains-breakfast-and-drive-lead/ Nova 91.9 claimed the top spot in People 10+ with an 11.8% share, up 0.8 points, followed by ARN’s Mix 102.3 with 10.6%, unchanged from the last two periods.
The biggest upward mover, which also came in third, was Nova’s FIVEaa with a 10% share, u]]>https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-fiveaa-steals-abcs-breakfast-nova-tops-overall-and-drive/Tue, 27 Sep 2022 02:06:00 +0200https://www.newslocker.com/en-au/news/social-media/adelaide-radio-ratings-fiveaa-steals-abcs-breakfast-nova-tops-overall-and-drive/https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-kyle-amp-jackie-o-retains-1fm-fordham-overall-leader-as-smoothfm-leads-drive/Tue, 27 Sep 2022 02:04:00 +0200https://www.newslocker.com/en-au/news/social-media/sydney-radio-ratings-kyle-amp-jackie-o-retains-1fm-fordham-overall-leader-as-smoothfm-leads-drive/https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-russ-amp-ross-buck-trend-triple-m-surges-while-a-new-leader-emerges-in-drive/Tue, 27 Sep 2022 02:01:00 +0200https://www.newslocker.com/en-au/news/social-media/melbourne-radio-ratings-russ-amp-ross-buck-trend-triple-m-surges-while-a-new-leader-emerges-in-drive/https://www.newslocker.com/en-au/news/social-media/the-a-leagues-pluck-mango-communications-for-its-pr-account/Tue, 27 Sep 2022 01:55:00 +0200https://www.newslocker.com/en-au/news/social-media/the-a-leagues-pluck-mango-communications-for-its-pr-account/https://www.newslocker.com/en-au/news/social-media/edge-expands-content-offering-appoints-robyn-foyster/Tue, 27 Sep 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/edge-expands-content-offering-appoints-robyn-foyster/ Snapchat for web used to be only for paying customers, but now the tool is available to all users. It’s good news for those of you who need to branch out of a mobile phone’s space restriction, as you’ll now be able to chat and video call with friends in a nice spacious web window. Snapchat for web was initially only rolled out to Snapchat Plus customers coughing up the cash for earl]]>https://www.newslocker.com/en-au/news/social-media/we-are-socials-tune-up/Wed, 21 Sep 2022 09:28:00 +0200https://www.newslocker.com/en-au/news/social-media/we-are-socials-tune-up/https://www.newslocker.com/en-au/news/social-media/tbwamelbourne-creates-ai-artwork-for-melbourne-writers-festival/Fri, 16 Sep 2022 04:28:00 +0200https://www.newslocker.com/en-au/news/social-media/tbwamelbourne-creates-ai-artwork-for-melbourne-writers-festival/https://www.newslocker.com/en-au/news/social-media/byte-size-trend-digest-2-september-2022/Fri, 16 Sep 2022 03:20:00 +0200https://www.newslocker.com/en-au/news/social-media/byte-size-trend-digest-2-september-2022/https://www.newslocker.com/en-au/news/social-media/the-bledisloe-cup-all-blacks-vs-wallabies-game-a-win-for-nine/Fri, 16 Sep 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/the-bledisloe-cup-all-blacks-vs-wallabies-game-a-win-for-nine/https://www.newslocker.com/en-au/news/social-media/ekaterra-launches-first-lipton-campaign-in-almost-10-years-via-loud/Fri, 16 Sep 2022 01:57:00 +0200https://www.newslocker.com/en-au/news/social-media/ekaterra-launches-first-lipton-campaign-in-almost-10-years-via-loud/ Jane Lin-Baden.
As a member of the Management Committee, Lin-Baden will report directly to Arthu]]>https://www.newslocker.com/en-au/news/social-media/publicis-groupe-reinforces-global-teams-with-additional-leadership-appointments/Fri, 16 Sep 2022 01:56:00 +0200https://www.newslocker.com/en-au/news/social-media/publicis-groupe-reinforces-global-teams-with-additional-leadership-appointments/https://www.newslocker.com/en-au/news/social-media/qut-pitches-its-creative-account-bcm-group-stands-down-after-23-years-as-incumbent-agency/Fri, 16 Sep 2022 01:48:00 +0200https://www.newslocker.com/en-au/news/social-media/qut-pitches-its-creative-account-bcm-group-stands-down-after-23-years-as-incumbent-agency/ The ‘Bank Less’ platform was first lau]]>https://www.newslocker.com/en-au/news/social-media/bankwest-adds-to-bank-less-platform-with-fearless-everyday/Fri, 16 Sep 2022 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/bankwest-adds-to-bank-less-platform-with-fearless-everyday/https://www.newslocker.com/en-au/news/social-media/fabulate-expands-offering-to-new-zealand/Fri, 16 Sep 2022 01:19:00 +0200https://www.newslocker.com/en-au/news/social-media/fabulate-expands-offering-to-new-zealand/ Puppychino 15″: https://www.youtube.com/watch?v=O6-hpL7_TAU
Tony Singleton, managing partner at Mr Wolf explained: “We wanted to build on the success]]>https://www.newslocker.com/en-au/news/social-media/nobleoak-highlights-the-fine-act-of-taking-out-insurance-via-mr-wolf/Fri, 16 Sep 2022 00:54:00 +0200https://www.newslocker.com/en-au/news/social-media/nobleoak-highlights-the-fine-act-of-taking-out-insurance-via-mr-wolf/ 303 Mullenlowe Perth secured nominations in three categories for its campaign ‘Queen Of the Edge’, featuring in Ad Campaign of the Year, Best Use of Native]]>https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-perth-wavemaker-hardhat-in-mix-for-mumbrella-travel-marketing-awards/Fri, 16 Sep 2022 00:00:00 +0200https://www.newslocker.com/en-au/news/social-media/303-mullenlowe-perth-wavemaker-hardhat-in-mix-for-mumbrella-travel-marketing-awards/https://www.newslocker.com/en-au/news/social-media/outbrain-launches-keystone-a-holistic-business-optimisation-platform/Thu, 15 Sep 2022 22:00:00 +0200https://www.newslocker.com/en-au/news/social-media/outbrain-launches-keystone-a-holistic-business-optimisation-platform/ Other assets:
30″: https://vimeo.com/730175688
15″: https://vimeo.com/744]]>https://www.newslocker.com/en-au/news/social-media/starlight-brings-happiness-to-sick-kids-in-hospital-via-edge/Thu, 15 Sep 2022 02:40:00 +0200https://www.newslocker.com/en-au/news/social-media/starlight-brings-happiness-to-sick-kids-in-hospital-via-edge/ ABC head of media, Sally Phelps.
Before joining Koala, Phelps spent a decade with Starcom, working across major clients and digital media. Sally started her career at WIN TV, before spending several years working in media in London.
ABC director of]]>https://www.newslocker.com/en-au/news/social-media/abc-snags-koalas-sally-phelps-for-its-new-head-of-media-role/Thu, 15 Sep 2022 02:27:00 +0200https://www.newslocker.com/en-au/news/social-media/abc-snags-koalas-sally-phelps-for-its-new-head-of-media-role/https://www.newslocker.com/en-au/news/social-media/the-block-retains-1-entertainment-spot-since-launch-a-win-for-nine/Thu, 15 Sep 2022 02:02:00 +0200https://www.newslocker.com/en-au/news/social-media/the-block-retains-1-entertainment-spot-since-launch-a-win-for-nine/https://www.newslocker.com/en-au/news/social-media/hamish-amp-andy-tops-august-podcast-ranker-life-uncut-rejoins-top-10/Thu, 15 Sep 2022 02:01:00 +0200https://www.newslocker.com/en-au/news/social-media/hamish-amp-andy-tops-august-podcast-ranker-life-uncut-rejoins-top-10/ [click to enlarge]
While consumers are likely to act on audi]]>https://www.newslocker.com/en-au/news/social-media/all-sampled-audio-advertising-leads-to-consumer-actions-scaiq/Thu, 15 Sep 2022 01:45:00 +0200https://www.newslocker.com/en-au/news/social-media/all-sampled-audio-advertising-leads-to-consumer-actions-scaiq/ (L-R) Katie Raleigh, Matt Holmes, Rob Lowe, and Rhania Farah.
Raleigh has been promoted to the newly created position of managing partner. Raleigh joined the agency in 2018 from Samsung with a focus on he]]>https://www.newslocker.com/en-au/news/social-media/poem-promotes-internally-for-newly-created-managing-partner-position/Thu, 15 Sep 2022 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/poem-promotes-internally-for-newly-created-managing-partner-position/ Ford Ennals.
Melbourne stations grew 13.3% to $18.608 million, Adelaide stations were up 4.1% to $5.066 million, and Brisbane increased 2.9% to $8.258 million.]]>https://www.newslocker.com/en-au/news/social-media/radio-ad-revenue-up-117-in-august-across-metro-commercial-sector/Thu, 15 Sep 2022 01:24:00 +0200https://www.newslocker.com/en-au/news/social-media/radio-ad-revenue-up-117-in-august-across-metro-commercial-sector/ Campaign: ‘Because Life Happens’
Agency: Thinkerbell
The verdict:
Mikaela Crimmins, head of strategy at Orchard, gave it a 7/10, saying: 
Call me lazy, but I like ads that don’t make me think too hard. If you make me think, you’ve most likely lost me and next minute I’m wondering what ‘optional extras are’ and why I should have thought about upping my pregnancy cover 12 months before I got preggers (who thinks that far out?!).
Anyway, w]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-bupas-life-happens-takes-on-carnivals-choose-fun/Thu, 15 Sep 2022 00:58:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-bupas-life-happens-takes-on-carnivals-choose-fun/https://www.newslocker.com/en-au/news/social-media/the-feed-at-one-ten-key-moments-that-are-shaping-the-future-of-digital-culture/Wed, 14 Sep 2022 10:35:00 +0200https://www.newslocker.com/en-au/news/social-media/the-feed-at-one-ten-key-moments-that-are-shaping-the-future-of-digital-culture/https://www.newslocker.com/en-au/news/social-media/nines-upfront-audio-nine-traffic-network-launches-addressable-data-targeting-rolls-out-across-digital-radio/Wed, 14 Sep 2022 08:50:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-upfront-audio-nine-traffic-network-launches-addressable-data-targeting-rolls-out-across-digital-radio/https://www.newslocker.com/en-au/news/social-media/nines-upcoming-content-slate-my-mum-your-dad-gordon-ramsays-food-stars-and-a-new-aussie-drama-from-the-makers-of-underbelly/Wed, 14 Sep 2022 08:50:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-upcoming-content-slate-my-mum-your-dad-gordon-ramsays-food-stars-and-a-new-aussie-drama-from-the-makers-of-underbelly/https://www.newslocker.com/en-au/news/social-media/is-it-time-for-brands-to-bereal/Tue, 13 Sep 2022 05:09:00 +0200https://www.newslocker.com/en-au/news/social-media/is-it-time-for-brands-to-bereal/https://www.newslocker.com/en-au/news/social-media/vodka-cruiser-celebrates-femme-fun-with-the-veronicas-via-tbwamelbourne/Fri, 09 Sep 2022 08:18:00 +0200https://www.newslocker.com/en-au/news/social-media/vodka-cruiser-celebrates-femme-fun-with-the-veronicas-via-tbwamelbourne/https://www.newslocker.com/en-au/news/social-media/ooh-ad-no-were-not-ok-sparks-industry-discussion-on-merits-of-r-u-ok-day/Fri, 09 Sep 2022 04:37:00 +0200https://www.newslocker.com/en-au/news/social-media/ooh-ad-no-were-not-ok-sparks-industry-discussion-on-merits-of-r-u-ok-day/https://www.newslocker.com/en-au/news/social-media/industry-responds-to-the-death-of-queen-elizabeth-ii/Fri, 09 Sep 2022 02:48:00 +0200https://www.newslocker.com/en-au/news/social-media/industry-responds-to-the-death-of-queen-elizabeth-ii/ Cartology’s Tyquin
“The first thing to say is we like the business and clearly incredibly respectfu]]>https://www.newslocker.com/en-au/news/social-media/cartologys-mike-tyquin-buying-an-ooh-business-isnt-just-buying-an-estate-of-signs/Fri, 09 Sep 2022 02:37:00 +0200https://www.newslocker.com/en-au/news/social-media/cartologys-mike-tyquin-buying-an-ooh-business-isnt-just-buying-an-estate-of-signs/https://www.newslocker.com/en-au/news/social-media/99-of-brands-are-faking-their-purpose-right-now-says-martin-lindstrom-at-world-business-forum/Fri, 09 Sep 2022 02:33:00 +0200https://www.newslocker.com/en-au/news/social-media/99-of-brands-are-faking-their-purpose-right-now-says-martin-lindstrom-at-world-business-forum/https://www.newslocker.com/en-au/news/social-media/cops-on-top-rbt-wins-entertainment-seven-takes-thursday/Fri, 09 Sep 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/cops-on-top-rbt-wins-entertainment-seven-takes-thursday/https://www.newslocker.com/en-au/news/social-media/how-the-ufc-can-help-advertisers-reach-one-of-the-most-difficult-demos/Fri, 09 Sep 2022 01:56:00 +0200https://www.newslocker.com/en-au/news/social-media/how-the-ufc-can-help-advertisers-reach-one-of-the-most-difficult-demos/ Coron, Philippines. Photo: John Hernandez
The appointment comes after Lucid retained the PR account for Japan’s national tourism board earlier this year.
The Philippines Department of Tourism has already launched an out-of-home]]>https://www.newslocker.com/en-au/news/social-media/the-lucid-agency-bags-philippines-department-of-tourism-pr-account/Fri, 09 Sep 2022 01:32:00 +0200https://www.newslocker.com/en-au/news/social-media/the-lucid-agency-bags-philippines-department-of-tourism-pr-account/ The in-house capability offers advertising opportunities including tasting programs, in-store digital screens and radio, as well as sponsored product listings and display advertising placements across the website and apps of Endeavour Group’s different brands.
Suppliers also have access to a self-service platform for digital campa]]>https://www.newslocker.com/en-au/news/social-media/endeavour-group-launches-retail-media-arm-after-separation-from-woolworths-group/Fri, 09 Sep 2022 00:59:00 +0200https://www.newslocker.com/en-au/news/social-media/endeavour-group-launches-retail-media-arm-after-separation-from-woolworths-group/ The new judging and hosting panel joined GM of LifeStyle at FOXTEL, Wendy Moo]]>https://www.newslocker.com/en-au/news/social-media/great-australian-bake-off-commences-filming-with-all-new-cast/Thu, 08 Sep 2022 08:18:00 +0200https://www.newslocker.com/en-au/news/social-media/great-australian-bake-off-commences-filming-with-all-new-cast/ Spotify will engage]]>https://www.newslocker.com/en-au/news/social-media/bws-launches-media-platform-cool-room-via-carat/Thu, 08 Sep 2022 08:14:00 +0200https://www.newslocker.com/en-au/news/social-media/bws-launches-media-platform-cool-room-via-carat/ The work reflects GYG’s commitment to reinvent fast food, with their fries made with real potatoes, with skin on, using no preservatives or unnecessary]]>https://www.newslocker.com/en-au/news/social-media/guzman-y-gomez-celebrates-fries-in-new-in-house-campaign/Thu, 08 Sep 2022 03:13:00 +0200https://www.newslocker.com/en-au/news/social-media/guzman-y-gomez-celebrates-fries-in-new-in-house-campaign/https://www.newslocker.com/en-au/news/social-media/dentsu-creative-launches-new-platform-for-toyota-genuine-service/Thu, 08 Sep 2022 02:49:00 +0200https://www.newslocker.com/en-au/news/social-media/dentsu-creative-launches-new-platform-for-toyota-genuine-service/https://www.newslocker.com/en-au/news/social-media/nine-faces-newspaper-strike-over-pay-dispute/Thu, 08 Sep 2022 02:29:00 +0200https://www.newslocker.com/en-au/news/social-media/nine-faces-newspaper-strike-over-pay-dispute/ — The Block (@TheBlock) September 7, 2022In the latest Daily Consolidated Total TV Report for 31 August, The Block was the #1 program nationally across lin]]>https://www.newslocker.com/en-au/news/social-media/the-block-reinforces-lead-hands-nine-wednesday-win/Thu, 08 Sep 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/the-block-reinforces-lead-hands-nine-wednesday-win/https://www.newslocker.com/en-au/news/social-media/independent-publishers-respond-to-metas-second-push-of-its-15m-australian-news-fund/Thu, 08 Sep 2022 01:48:00 +0200https://www.newslocker.com/en-au/news/social-media/independent-publishers-respond-to-metas-second-push-of-its-15m-australian-news-fund/https://www.newslocker.com/en-au/news/social-media/r-u-ok-urges-aussies-to-check-on-their-mates-via-ogilvy-and-mindshare/Thu, 08 Sep 2022 01:41:00 +0200https://www.newslocker.com/en-au/news/social-media/r-u-ok-urges-aussies-to-check-on-their-mates-via-ogilvy-and-mindshare/ In the latest iteration of this message, Google s]]>https://www.newslocker.com/en-au/news/social-media/google-and-campfire-x-launch-latest-iteration-of-first-nations-mentorship-campaign-via-the-guardian/Thu, 08 Sep 2022 01:11:00 +0200https://www.newslocker.com/en-au/news/social-media/google-and-campfire-x-launch-latest-iteration-of-first-nations-mentorship-campaign-via-the-guardian/https://www.newslocker.com/en-au/news/social-media/mediacom-named-media-agency-for-deaf-connect/Thu, 08 Sep 2022 01:03:00 +0200https://www.newslocker.com/en-au/news/social-media/mediacom-named-media-agency-for-deaf-connect/https://www.newslocker.com/en-au/news/social-media/sweetshop-signs-comedy-director-trevor-clarence-for-representation-in-australia/Thu, 08 Sep 2022 01:02:00 +0200https://www.newslocker.com/en-au/news/social-media/sweetshop-signs-comedy-director-trevor-clarence-for-representation-in-australia/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2022/Wed, 31 Aug 2022 22:50:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2022/https://www.newslocker.com/en-au/news/social-media/channel-31-and-44-invite-audiences-to-watch-different-on-new-mobile-app-via-keep-left/Fri, 26 Aug 2022 05:04:00 +0200https://www.newslocker.com/en-au/news/social-media/channel-31-and-44-invite-audiences-to-watch-different-on-new-mobile-app-via-keep-left/https://www.newslocker.com/en-au/news/social-media/sneesby-we-need-to-look-after-all-our-staff-meaa-calls-profits-slap-in-the-face-for-journos/Fri, 26 Aug 2022 02:33:00 +0200https://www.newslocker.com/en-au/news/social-media/sneesby-we-need-to-look-after-all-our-staff-meaa-calls-profits-slap-in-the-face-for-journos/https://www.newslocker.com/en-au/news/social-media/stan-will-absolutely-continue-to-see-investment-following-exceptional-result-says-sneesby/Fri, 26 Aug 2022 02:28:00 +0200https://www.newslocker.com/en-au/news/social-media/stan-will-absolutely-continue-to-see-investment-following-exceptional-result-says-sneesby/https://www.newslocker.com/en-au/news/social-media/weekly-markets-wrap-investors-anxiously-await-jackson-hole-outcomes-australian-media-companies-soar-in-fy-performances/Fri, 26 Aug 2022 02:24:00 +0200https://www.newslocker.com/en-au/news/social-media/weekly-markets-wrap-investors-anxiously-await-jackson-hole-outcomes-australian-media-companies-soar-in-fy-performances/https://www.newslocker.com/en-au/news/social-media/the-index-seems-to-be-tiktoks-most-followed-the-ozs-influencer-list-faces-questions/Fri, 26 Aug 2022 02:13:00 +0200https://www.newslocker.com/en-au/news/social-media/the-index-seems-to-be-tiktoks-most-followed-the-ozs-influencer-list-faces-questions/https://www.newslocker.com/en-au/news/social-media/voz-week-33-the-block-launch-1-show-takes-4-spots-in-top-20/Fri, 26 Aug 2022 02:12:00 +0200https://www.newslocker.com/en-au/news/social-media/voz-week-33-the-block-launch-1-show-takes-4-spots-in-top-20/https://www.newslocker.com/en-au/news/social-media/gogglebox-australias-season-16-launched-to-450k-metro-viewers/Fri, 26 Aug 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/gogglebox-australias-season-16-launched-to-450k-metro-viewers/https://www.newslocker.com/en-au/news/social-media/prime-video-transforms-melbourne-trams-to-celebrate-new-the-lord-of-the-rings-series/Fri, 26 Aug 2022 01:49:00 +0200https://www.newslocker.com/en-au/news/social-media/prime-video-transforms-melbourne-trams-to-celebrate-new-the-lord-of-the-rings-series/ With reference to YouTube’s own data, Brandcast revealed that more than 11 million Aussies streaming YouTube through a connected TV screen in May alone, and more than 60% of connected TV YouTube viewing is 21 minutes or longer.
Mel Silva, managing director of Google Australia
The event also referenced research conducted by Kantar, Eye Square an]]>https://www.newslocker.com/en-au/news/social-media/youtube-brings-back-the-big-screen-with-connected-tv-youtube-brandcast/Fri, 26 Aug 2022 01:30:00 +0200https://www.newslocker.com/en-au/news/social-media/youtube-brings-back-the-big-screen-with-connected-tv-youtube-brandcast/https://www.newslocker.com/en-au/news/social-media/innocean-nabs-publicis-talent-for-new-role-as-head-of-digital/Fri, 26 Aug 2022 00:48:00 +0200https://www.newslocker.com/en-au/news/social-media/innocean-nabs-publicis-talent-for-new-role-as-head-of-digital/https://www.newslocker.com/en-au/news/social-media/stan-grows-subscribers-and-revenue-in-full-year-financial-results/Thu, 25 Aug 2022 02:18:00 +0200https://www.newslocker.com/en-au/news/social-media/stan-grows-subscribers-and-revenue-in-full-year-financial-results/https://www.newslocker.com/en-au/news/social-media/the-block-on-top-again-as-nine-takes-overall-share/Thu, 25 Aug 2022 02:06:00 +0200https://www.newslocker.com/en-au/news/social-media/the-block-on-top-again-as-nine-takes-overall-share/ EBITDA was up 24% on the previous corresponding period, reflecting]]>https://www.newslocker.com/en-au/news/social-media/nines-fy22-earnings-reveal-highest-ever-group-ebitda-and-leading-fta-ad-market/Thu, 25 Aug 2022 02:04:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-fy22-earnings-reveal-highest-ever-group-ebitda-and-leading-fta-ad-market/https://www.newslocker.com/en-au/news/social-media/meta-apologises-to-users-after-major-global-facebook-glitch/Thu, 25 Aug 2022 01:23:00 +0200https://www.newslocker.com/en-au/news/social-media/meta-apologises-to-users-after-major-global-facebook-glitch/https://www.newslocker.com/en-au/news/social-media/howatsonco-launches-non-rapid-taste-test-for-matilda-bay/Thu, 25 Aug 2022 01:07:00 +0200https://www.newslocker.com/en-au/news/social-media/howatsonco-launches-non-rapid-taste-test-for-matilda-bay/ Category figures 202]]>https://www.newslocker.com/en-au/news/social-media/healthy-uptick-for-out-of-home-industry-as-half-year-results-for-2022-released/Thu, 25 Aug 2022 00:47:00 +0200https://www.newslocker.com/en-au/news/social-media/healthy-uptick-for-out-of-home-industry-as-half-year-results-for-2022-released/https://www.newslocker.com/en-au/news/social-media/nines-papers-knocked-us-back-says-crikey-chairman-as-it-looked-to-run-ad-in-national-titles/Thu, 25 Aug 2022 00:12:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-papers-knocked-us-back-says-crikey-chairman-as-it-looked-to-run-ad-in-national-titles/https://www.newslocker.com/en-au/news/social-media/digital-advertising-industry-talent-shortage-still-severe-but-may-be-approaching-peak-iab/Wed, 24 Aug 2022 22:00:00 +0200https://www.newslocker.com/en-au/news/social-media/digital-advertising-industry-talent-shortage-still-severe-but-may-be-approaching-peak-iab/https://www.newslocker.com/en-au/news/social-media/gaming-in-australia-the-state-of-play/Wed, 24 Aug 2022 05:35:00 +0200https://www.newslocker.com/en-au/news/social-media/gaming-in-australia-the-state-of-play/https://www.newslocker.com/en-au/news/social-media/sportsbet-koala-among-winners-of-inaugural-in-house-agency-council-awards/Wed, 24 Aug 2022 04:00:00 +0200https://www.newslocker.com/en-au/news/social-media/sportsbet-koala-among-winners-of-inaugural-in-house-agency-council-awards/https://www.newslocker.com/en-au/news/social-media/unilever-anz-achieves-b-corp-certification/Wed, 24 Aug 2022 02:24:00 +0200https://www.newslocker.com/en-au/news/social-media/unilever-anz-achieves-b-corp-certification/https://www.newslocker.com/en-au/news/social-media/the-oz-launches-the-influence-index-which-measures-top-creators-in-australia/Mon, 22 Aug 2022 01:17:00 +0200https://www.newslocker.com/en-au/news/social-media/the-oz-launches-the-influence-index-which-measures-top-creators-in-australia/ [click]]>https://www.newslocker.com/en-au/news/social-media/the-top-10-most-read-news-brands-roy-morgan-for-thinknewsbrands/Sun, 21 Aug 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/the-top-10-most-read-news-brands-roy-morgan-for-thinknewsbrands/ Creator]]>https://www.newslocker.com/en-au/news/social-media/giant-dragons-egg-lands-in-melbourne-ahead-of-binges-house-of-the-dragon-launch/Fri, 19 Aug 2022 08:06:00 +0200https://www.newslocker.com/en-au/news/social-media/giant-dragons-egg-lands-in-melbourne-ahead-of-binges-house-of-the-dragon-launch/https://www.newslocker.com/en-au/news/social-media/bookingcom-brings-its-idris-elba-campaign-to-australia/Fri, 19 Aug 2022 02:09:00 +0200https://www.newslocker.com/en-au/news/social-media/bookingcom-brings-its-idris-elba-campaign-to-australia/ Overall, in the top spot was Seven News on Sunday which had a total of 1.703 million viewers, and a total BVOD au]]>https://www.newslocker.com/en-au/news/social-media/voz-week-32-hunted-on-ten-tops-entertainment-while-seven-news-1/Fri, 19 Aug 2022 02:02:00 +0200https://www.newslocker.com/en-au/news/social-media/voz-week-32-hunted-on-ten-tops-entertainment-while-seven-news-1/ In the latest Daily Consolidated Total TV Report for 10 August, Seven News topped the list with 1.432 million]]>https://www.newslocker.com/en-au/news/social-media/ruff-competition-the-dog-house-wins-entertainment-nine-takes-thursday/Fri, 19 Aug 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/ruff-competition-the-dog-house-wins-entertainment-nine-takes-thursday/https://www.newslocker.com/en-au/news/social-media/visit-victoria-launches-2026-commonwealth-games-destination-campaign-via-ajf-partnership/Fri, 19 Aug 2022 01:37:00 +0200https://www.newslocker.com/en-au/news/social-media/visit-victoria-launches-2026-commonwealth-games-destination-campaign-via-ajf-partnership/https://www.newslocker.com/en-au/news/social-media/qms-to-open-city-of-sydney-street-furniture-campaign-based-selling/Thu, 18 Aug 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/qms-to-open-city-of-sydney-street-furniture-campaign-based-selling/https://www.newslocker.com/en-au/news/social-media/antony-catalanos-real-estate-play-emerges-comes-with-seven-west-media-investment/Thu, 18 Aug 2022 09:27:00 +0200https://www.newslocker.com/en-au/news/social-media/antony-catalanos-real-estate-play-emerges-comes-with-seven-west-media-investment/https://www.newslocker.com/en-au/news/social-media/evh-expands-luxury-lifestyle-portfolio-securing-pr-amp-coms-account-for-bang-amp-olufsen/Thu, 18 Aug 2022 07:18:00 +0200https://www.newslocker.com/en-au/news/social-media/evh-expands-luxury-lifestyle-portfolio-securing-pr-amp-coms-account-for-bang-amp-olufsen/ Victoria’s state government trailed by in second place, followed by homewares giant Harvey Norman and the NSW government in fourth place. Total government spend came to $196.6 million for the first six months of the year.
Clive Palmer’s Group of Compani]]>https://www.newslocker.com/en-au/news/social-media/nielsen-reveals-top-ad-spenders-for-h1-2022-with-government-shelling-out-most-ad-dollars/Thu, 18 Aug 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/nielsen-reveals-top-ad-spenders-for-h1-2022-with-government-shelling-out-most-ad-dollars/https://www.newslocker.com/en-au/news/social-media/wavemaker-holds-50m-mondelez-account-locally-in-global-pitch/Thu, 18 Aug 2022 02:13:00 +0200https://www.newslocker.com/en-au/news/social-media/wavemaker-holds-50m-mondelez-account-locally-in-global-pitch/ Nielsen is currently testing the new enh]]>https://www.newslocker.com/en-au/news/social-media/nielsen-enhances-digital-content-audience-measurement-in-australia-with-identity-system/Thu, 18 Aug 2022 02:09:00 +0200https://www.newslocker.com/en-au/news/social-media/nielsen-enhances-digital-content-audience-measurement-in-australia-with-identity-system/ — The Block (@Th]]>https://www.newslocker.com/en-au/news/social-media/the-block-remains-entertainment-leader-nine-wins-wednesday/Thu, 18 Aug 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/the-block-remains-entertainment-leader-nine-wins-wednesday/ Data and targeting were identified as the key driver of pDOOH usage this year, with flexible buying options, which was the number one driver last year, dropping t]]>https://www.newslocker.com/en-au/news/social-media/83-of-agencies-now-use-programmatic-dooh-with-data-and-targeting-capabilities-driving-usage/Thu, 18 Aug 2022 01:27:00 +0200https://www.newslocker.com/en-au/news/social-media/83-of-agencies-now-use-programmatic-dooh-with-data-and-targeting-capabilities-driving-usage/ Revenues from ordinary activities of $172.0 million i]]>https://www.newslocker.com/en-au/news/social-media/htampe-hy22-results-regional-acquisition-lsquoabove-expectationsrsquo-radio-margin-builds/Thu, 18 Aug 2022 01:23:00 +0200https://www.newslocker.com/en-au/news/social-media/htampe-hy22-results-regional-acquisition-lsquoabove-expectationsrsquo-radio-margin-builds/ The company has recently partnered with automotive digital publishers Autovia and Haymarket Automotive to power a digital advertising solution using their pooled first-par]]>https://www.newslocker.com/en-au/news/social-media/crimtan-names-jeff-purser-as-anz-sales-director/Thu, 18 Aug 2022 01:13:00 +0200https://www.newslocker.com/en-au/news/social-media/crimtan-names-jeff-purser-as-anz-sales-director/https://www.newslocker.com/en-au/news/social-media/bundaberg-rum-launches-mixed-gender-fantasy-league-via-leo-burnett/Thu, 18 Aug 2022 01:05:00 +0200https://www.newslocker.com/en-au/news/social-media/bundaberg-rum-launches-mixed-gender-fantasy-league-via-leo-burnett/ Adam Fischer
Fischer said: “I am thrilled to take on the new role of head of Australia & New Zealand as Livewire continues our explosive growth with new people, products, exclusivities]]>https://www.newslocker.com/en-au/news/social-media/livewire-promotes-adam-fischer-to-head-of-anz/Thu, 18 Aug 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/livewire-promotes-adam-fischer-to-head-of-anz/ Campaign: Driven by passion for 100 years
Agency: Thinkerbell
The verdict: Brand story-telling that knows its audience
Jeremy Willmott, creative director at Paper Moose, gave it a 7/10, saying:
I enjoyed this ad. It’s well crafted and bristling with energy. But I gotta confess I had no idea what was going on. I didn’t get any of the references in it but this ad clearly hasn’t been made for me (I’m not a car nut, I even had to look up what Repco actually does]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-a-look-into-the-history-books-for-repco-and-michael-hill/Thu, 18 Aug 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-a-look-into-the-history-books-for-repco-and-michael-hill/https://www.newslocker.com/en-au/news/social-media/byte-size-trend-digest-1-august-2022/Wed, 17 Aug 2022 07:41:00 +0200https://www.newslocker.com/en-au/news/social-media/byte-size-trend-digest-1-august-2022/ Telstra TV as a product will continue to be supported for all existing users during this onboarding period, and Telstra will offer its customers Fetch-based products with an exciting new TV entertainment proposition in 2023. The agreement was entered into back in April this year.An]]>https://www.newslocker.com/en-au/news/social-media/telstra-officially-owns-a-majority-stake-in-fetch-tv/Tue, 02 Aug 2022 08:19:00 +0200https://www.newslocker.com/en-au/news/social-media/telstra-officially-owns-a-majority-stake-in-fetch-tv/ Wi]]>https://www.newslocker.com/en-au/news/social-media/more-integration-at-clemenger-bbdo-as-it-names-strategy-lead-across-melbourne-and-sydney/Tue, 02 Aug 2022 02:36:00 +0200https://www.newslocker.com/en-au/news/social-media/more-integration-at-clemenger-bbdo-as-it-names-strategy-lead-across-melbourne-and-sydney/https://www.newslocker.com/en-au/news/social-media/abc-appoints-acmas-fiona-cameron-as-its-first-ombudsman/Tue, 02 Aug 2022 02:25:00 +0200https://www.newslocker.com/en-au/news/social-media/abc-appoints-acmas-fiona-cameron-as-its-first-ombudsman/https://www.newslocker.com/en-au/news/social-media/tourism-australia-invites-uk-neighbours-fan-to-experience-australia-for-themselves/Tue, 02 Aug 2022 02:21:00 +0200https://www.newslocker.com/en-au/news/social-media/tourism-australia-invites-uk-neighbours-fan-to-experience-australia-for-themselves/https://www.newslocker.com/en-au/news/social-media/markets-wrap-asx-falls-news-corp-signs-exclusive-ooh-deal-positive-q2-inflation-data/Tue, 02 Aug 2022 02:16:00 +0200https://www.newslocker.com/en-au/news/social-media/markets-wrap-asx-falls-news-corp-signs-exclusive-ooh-deal-positive-q2-inflation-data/ Hill is returning to Australia to join Cartology
Hills has significant search and SEO]]>https://www.newslocker.com/en-au/news/social-media/cartology-gets-googler-to-lead-commercial-division/Tue, 02 Aug 2022 02:11:00 +0200https://www.newslocker.com/en-au/news/social-media/cartology-gets-googler-to-lead-commercial-division/https://www.newslocker.com/en-au/news/social-media/seven-top-of-the-podium-as-2022-commonwealth-games-day-4-night-airs-to-645k-metro-viewers/Tue, 02 Aug 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/seven-top-of-the-podium-as-2022-commonwealth-games-day-4-night-airs-to-645k-metro-viewers/ “What we, and I decided was tha]]>https://www.newslocker.com/en-au/news/social-media/some-global-firms-wont-survive-in-australia-says-simon-ryan-locals-to-thrive-in-new-economy/Tue, 02 Aug 2022 01:40:00 +0200https://www.newslocker.com/en-au/news/social-media/some-global-firms-wont-survive-in-australia-says-simon-ryan-locals-to-thrive-in-new-economy/https://www.newslocker.com/en-au/news/social-media/arn-lures-venessa-hunt-for-its-commercial-strategy-and-growth-director-role/Tue, 02 Aug 2022 01:24:00 +0200https://www.newslocker.com/en-au/news/social-media/arn-lures-venessa-hunt-for-its-commercial-strategy-and-growth-director-role/https://www.newslocker.com/en-au/news/social-media/nine-and-seven-among-top-australian-streaming-apps-as-netflix-loses-gas-sensor-tower/Tue, 02 Aug 2022 01:03:00 +0200https://www.newslocker.com/en-au/news/social-media/nine-and-seven-among-top-australian-streaming-apps-as-netflix-loses-gas-sensor-tower/ (L-R, top row): Rebecca Gelao, Liam Walker, Chris Cooper. (L-R, bottom row): Sophia Del,]]>https://www.newslocker.com/en-au/news/social-media/emotive-expands-with-six-new-hires-including-brand-experience-head/Tue, 02 Aug 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/emotive-expands-with-six-new-hires-including-brand-experience-head/ Daniel Paull joins as business intelligence lead, iProspect. With over seven years of experience across marketing, data and tech, Daniel will focus on scaling the data and intelligence offering in the agency.
Kelly Jack has been appointed client partner, Carat. Kelly joins from Wavemaker Melbourne and]]>https://www.newslocker.com/en-au/news/social-media/dentsu-qld-bolsters-local-team-with-three-new-appointments/Tue, 02 Aug 2022 00:58:00 +0200https://www.newslocker.com/en-au/news/social-media/dentsu-qld-bolsters-local-team-with-three-new-appointments/https://www.newslocker.com/en-au/news/social-media/aussie-adtech-firm-veridooh-launches-in-the-uk/Tue, 02 Aug 2022 00:51:00 +0200https://www.newslocker.com/en-au/news/social-media/aussie-adtech-firm-veridooh-launches-in-the-uk/https://www.newslocker.com/en-au/news/social-media/foxtel-signs-agreement-for-disney-app-integration-on-set-top-boxes/Tue, 02 Aug 2022 00:14:00 +0200https://www.newslocker.com/en-au/news/social-media/foxtel-signs-agreement-for-disney-app-integration-on-set-top-boxes/ Freedman leaves Havas, and the agencies he founded
Havas said that]]>https://www.newslocker.com/en-au/news/social-media/anthony-freedman-to-step-down-as-havas-chairman-and-ceo-no-replacement-to-come/Mon, 01 Aug 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/anthony-freedman-to-step-down-as-havas-chairman-and-ceo-no-replacement-to-come/ The hero spot is kicked off by the phrase “a membership]]>https://www.newslocker.com/en-au/news/social-media/uber-explains-new-membership-program-in-star-studded-spot-via-special/Mon, 01 Aug 2022 08:27:00 +0200https://www.newslocker.com/en-au/news/social-media/uber-explains-new-membership-program-in-star-studded-spot-via-special/https://www.newslocker.com/en-au/news/social-media/ad-standards-pings-mitsubishi-spot-for-unsafe-driving-practices/Mon, 01 Aug 2022 07:34:00 +0200https://www.newslocker.com/en-au/news/social-media/ad-standards-pings-mitsubishi-spot-for-unsafe-driving-practices/https://www.newslocker.com/en-au/news/social-media/australian-ad-spend-reaches-record-levels-for-month-of-june-2022-smi/Mon, 01 Aug 2022 07:28:00 +0200https://www.newslocker.com/en-au/news/social-media/australian-ad-spend-reaches-record-levels-for-month-of-june-2022-smi/https://www.newslocker.com/en-au/news/social-media/andy-segal-and-chris-hince-become-ecds-at-hardhat/Mon, 01 Aug 2022 05:06:00 +0200https://www.newslocker.com/en-au/news/social-media/andy-segal-and-chris-hince-become-ecds-at-hardhat/https://www.newslocker.com/en-au/news/social-media/arn-streamlines-agency-sales-structure-across-metro-regional-and-digital/Mon, 01 Aug 2022 04:57:00 +0200https://www.newslocker.com/en-au/news/social-media/arn-streamlines-agency-sales-structure-across-metro-regional-and-digital/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2022/Sun, 31 Jul 2022 22:50:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-july-2022/https://www.newslocker.com/en-au/news/social-media/gruen-takes-entertainment-crown-nine-wins-wednesday/Thu, 28 Jul 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/gruen-takes-entertainment-crown-nine-wins-wednesday/ L-R: Susan Snowball, Nicole (Nikki]]>https://www.newslocker.com/en-au/news/social-media/forethought-welcomes-three-new-senior-team-members/Thu, 28 Jul 2022 01:49:00 +0200https://www.newslocker.com/en-au/news/social-media/forethought-welcomes-three-new-senior-team-members/https://www.newslocker.com/en-au/news/social-media/journos-vote-to-take-industrial-action-against-nine-with-help-of-the-meaa/Thu, 28 Jul 2022 01:43:00 +0200https://www.newslocker.com/en-au/news/social-media/journos-vote-to-take-industrial-action-against-nine-with-help-of-the-meaa/https://www.newslocker.com/en-au/news/social-media/ogilvy-leads-the-noms-at-the-effie-awards-bmf-richard-rose-follow/Thu, 28 Jul 2022 01:28:00 +0200https://www.newslocker.com/en-au/news/social-media/ogilvy-leads-the-noms-at-the-effie-awards-bmf-richard-rose-follow/https://www.newslocker.com/en-au/news/social-media/vosts-new-3d-audio-partnership-with-mamamia-via-starcom/Thu, 28 Jul 2022 01:13:00 +0200https://www.newslocker.com/en-au/news/social-media/vosts-new-3d-audio-partnership-with-mamamia-via-starcom/https://www.newslocker.com/en-au/news/social-media/lindt-australia-launches-first-local-tvc-in-over-five-years-via-richards-rose/Thu, 28 Jul 2022 00:54:00 +0200https://www.newslocker.com/en-au/news/social-media/lindt-australia-launches-first-local-tvc-in-over-five-years-via-richards-rose/ Firstly, Tony Aldridge will make the move from Melbourne to Sydney, transitioning into the role of KIIS 1065 content director. Aldridge has over 25 years’ experience in creating innovative content and leading teams both in the UK and Australia, including at renowned brands such as Heart, Capital FM, Mix 102.3 and most recently KIIS 101.1.
Aldridge
Of his n]]>https://www.newslocker.com/en-au/news/social-media/content-team-changes-over-at-kiis-network/Thu, 28 Jul 2022 00:40:00 +0200https://www.newslocker.com/en-au/news/social-media/content-team-changes-over-at-kiis-network/ Matt Rowley, CEO of Pedestrian Group said: “James has been a foundational member of Pedestrian Group leadership and spearheaded the growth of our creative capability, which hasincluded bringing the VICE, Refinery29 and Openair Cinemas brands into our creative arsenal, as well as preparing for the launch of our latest publication, The Chainsaw. He has a unique set of talents across all forms]]>https://www.newslocker.com/en-au/news/social-media/james-mcmanus-elevated-to-pedestrian-group-executive-creative-director/Wed, 27 Jul 2022 23:22:00 +0200https://www.newslocker.com/en-au/news/social-media/james-mcmanus-elevated-to-pedestrian-group-executive-creative-director/https://www.newslocker.com/en-au/news/social-media/google-introduces-new-tool-to-expose-hidden-ad-tech-fees/Wed, 27 Jul 2022 12:00:00 +0200https://www.newslocker.com/en-au/news/social-media/google-introduces-new-tool-to-expose-hidden-ad-tech-fees/https://www.newslocker.com/en-au/news/social-media/edge-adds-hearing-australia-to-media-client-roster/Wed, 27 Jul 2022 10:15:00 +0200https://www.newslocker.com/en-au/news/social-media/edge-adds-hearing-australia-to-media-client-roster/ The 90-second hero spot features a spokesperson who not only introduces the brand and explains how it works, but plays more than 10 characters that represent the different team members and custome]]>https://www.newslocker.com/en-au/news/social-media/milkrun-explains-unexplainably-fast-delivery-via-in-house-creative-production/Wed, 27 Jul 2022 10:14:00 +0200https://www.newslocker.com/en-au/news/social-media/milkrun-explains-unexplainably-fast-delivery-via-in-house-creative-production/ The decision comes afte]]>https://www.newslocker.com/en-au/news/social-media/coles-shelves-others-carries-on-with-omnicom-brings-in-deloitte-for-bespoke-agency-smith-st/Wed, 27 Jul 2022 08:57:00 +0200https://www.newslocker.com/en-au/news/social-media/coles-shelves-others-carries-on-with-omnicom-brings-in-deloitte-for-bespoke-agency-smith-st/  
Moving up at KFC: Woolrych
KFC told Mumbrella that Sally Spriggs, previously gro]]>https://www.newslocker.com/en-au/news/social-media/updated-kfc-cmo-kristi-woolrych-promoted-sally-spriggs-steps-into-acting-role/Wed, 27 Jul 2022 02:07:00 +0200https://www.newslocker.com/en-au/news/social-media/updated-kfc-cmo-kristi-woolrych-promoted-sally-spriggs-steps-into-acting-role/ Home and Away on Seven was next grabbing 423,000 metro viewers, while Nine’s Beauty and the Geek brought in a]]>https://www.newslocker.com/en-au/news/social-media/tens-hunted-tops-entertainment-nine-takes-tuesday/Wed, 27 Jul 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/tens-hunted-tops-entertainment-nine-takes-tuesday/ Awareness of buy-now-pay-later payment services is now clearly ahead of other digital payment services, with 17.5 million Australians over 14 having a strong familiarity with various BNPL brands.
This figure poses a stark contrast to the 75.6% of Australians aware of traditional online payment platf]]>https://www.newslocker.com/en-au/news/social-media/roy-morgan-more-australians-are-aware-of-afterpay-than-paypal-and-bpay/Wed, 27 Jul 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/roy-morgan-more-australians-are-aware-of-afterpay-than-paypal-and-bpay/https://www.newslocker.com/en-au/news/social-media/engineers-australias-first-major-national-brand-campaign-via-bastion-creative/Wed, 27 Jul 2022 01:58:00 +0200https://www.newslocker.com/en-au/news/social-media/engineers-australias-first-major-national-brand-campaign-via-bastion-creative/ Chiang adds more to his Dentsu remit
The move comes now as the Japanese group looks to further define its cre]]>https://www.newslocker.com/en-au/news/social-media/cheuk-chiang-back-in-australian-fold-with-dentsu-creative-apac-role/Wed, 27 Jul 2022 01:56:00 +0200https://www.newslocker.com/en-au/news/social-media/cheuk-chiang-back-in-australian-fold-with-dentsu-creative-apac-role/https://www.newslocker.com/en-au/news/social-media/four-retired-queens-roadtrip-the-south-west-edge-in-new-content-series-via-303-mullenlowe-and-mediahub/Wed, 27 Jul 2022 01:51:00 +0200https://www.newslocker.com/en-au/news/social-media/four-retired-queens-roadtrip-the-south-west-edge-in-new-content-series-via-303-mullenlowe-and-mediahub/https://www.newslocker.com/en-au/news/social-media/alphabet-q2-earnings-miss-wall-street-expectations-with-fallen-profits-reflecting-a-slowing-ad-market/Wed, 27 Jul 2022 01:49:00 +0200https://www.newslocker.com/en-au/news/social-media/alphabet-q2-earnings-miss-wall-street-expectations-with-fallen-profits-reflecting-a-slowing-ad-market/ The campaign focuses on some of Guardian Australia’s core editorial themes: the fight for progress in women’s equality, Indigenous rights and the climate crisis. It includes a]]>https://www.newslocker.com/en-au/news/social-media/guardian-australia-launches-first-brand-campaign-via-howatsonco/Wed, 27 Jul 2022 01:45:00 +0200https://www.newslocker.com/en-au/news/social-media/guardian-australia-launches-first-brand-campaign-via-howatsonco/https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-july-2022-part-two/Tue, 26 Jul 2022 10:14:00 +0200https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-july-2022-part-two/https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-july-2022/Thu, 21 Jul 2022 09:49:00 +0200https://www.newslocker.com/en-au/news/social-media/the-global-state-of-digital-in-july-2022/ It’s a story with more twists and turns than a murder mystery, and now Elon Musk is seeking to end his bid to buy Twitter. His reasoning? Twitter allegedly failed to provide enough information on the number of spam and fake accounts. This is a statement that Twitter vehemently denies, claiming it removes around 1 million spam accounts every day. Things could get nasty, with Tw]]>https://www.newslocker.com/en-au/news/social-media/we-are-socials-monday-mashup-592/Mon, 11 Jul 2022 12:50:00 +0200https://www.newslocker.com/en-au/news/social-media/we-are-socials-monday-mashup-592/https://www.newslocker.com/en-au/news/social-media/the-future-of-sports-fandom-how-brands-can-engage-sports-fans-in-2022-and-beyond/Thu, 07 Jul 2022 14:01:00 +0200https://www.newslocker.com/en-au/news/social-media/the-future-of-sports-fandom-how-brands-can-engage-sports-fans-in-2022-and-beyond/ The spot, created for the insurance marketplace by agency Fenton Stephens, received a number of complaints citing concerns with the representation of violence, particularly in the context of a story of ‘one punch’ violence that had featured in the news programming that the campaign was placed alongside.The complaints cent]]>https://www.newslocker.com/en-au/news/social-media/iselects-stunt-double-spot-breaches-ad-standards-for-violence/Thu, 07 Jul 2022 09:18:00 +0200https://www.newslocker.com/en-au/news/social-media/iselects-stunt-double-spot-breaches-ad-standards-for-violence/https://www.newslocker.com/en-au/news/social-media/nonspon-ad-standards-pings-cygnett-and-thermomix-for-ambiguous-influencer-ads/Thu, 07 Jul 2022 08:20:00 +0200https://www.newslocker.com/en-au/news/social-media/nonspon-ad-standards-pings-cygnett-and-thermomix-for-ambiguous-influencer-ads/https://www.newslocker.com/en-au/news/social-media/jonty-hardy-moves-into-ceo-role-at-designstreet/Thu, 07 Jul 2022 07:04:00 +0200https://www.newslocker.com/en-au/news/social-media/jonty-hardy-moves-into-ceo-role-at-designstreet/ Managing director, Australia, Elise Bucholtz (centre, below), has been promoted to managing director, APAC.
General manager, Australia, Jason Woodards (right), has been promoted to general manager, APAC, while media manager, Australia, Charlene Tan (left), takes on the role of ad operations lead, APAC.
Based in Melbourne, Bucholtz has been with]]>https://www.newslocker.com/en-au/news/social-media/time-out-australia-promotes-within-its-leadership-team/Thu, 07 Jul 2022 03:59:00 +0200https://www.newslocker.com/en-au/news/social-media/time-out-australia-promotes-within-its-leadership-team/ — MasterChef Australia (@masterchefau) July 6, 2022Next in entertainment was ABC’s Gruen which pulled in 536,000 metro viewers, follo]]>https://www.newslocker.com/en-au/news/social-media/let-them-eat-cake-masterchef-takes-entertainment-crown-nine-wins-wednesday/Thu, 07 Jul 2022 02:30:00 +0200https://www.newslocker.com/en-au/news/social-media/let-them-eat-cake-masterchef-takes-entertainment-crown-nine-wins-wednesday/ Campaign: Equality: Our Final Frontier 
Agency: The Monkeys, part of Accenture Song
The verdict: An intelligent new angle on the gender inequality conversation, too subtle in some moments 
 Richard Berney, executive creative director at 303 Mullenlowe Perth, gave it an 8/10, saying:
Although it’s ultimately a tragic story, ‘Equality: Our Final Frontier’ shows how capable and ambitious the human race is. This is what I love about this id]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-campaigns-for-a-cause/Thu, 07 Jul 2022 02:28:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-campaigns-for-a-cause/https://www.newslocker.com/en-au/news/social-media/vitasoy-leo-burnett-consumers-are-looking-for-brands-to-lead-on-sustainability/Thu, 07 Jul 2022 02:25:00 +0200https://www.newslocker.com/en-au/news/social-media/vitasoy-leo-burnett-consumers-are-looking-for-brands-to-lead-on-sustainability/ “I’m excited to share that after 4 years at Amazon delighting customers and growing myself professionally, it’s time to jump onb]]>https://www.newslocker.com/en-au/news/social-media/amazons-andrew-howie-joins-taco-bell-as-cmo/Thu, 07 Jul 2022 02:23:00 +0200https://www.newslocker.com/en-au/news/social-media/amazons-andrew-howie-joins-taco-bell-as-cmo/https://www.newslocker.com/en-au/news/social-media/change-cannot-happen-if-it-isnt-systemic-bodies-lay-into-bullying-and-harassment-battle/Thu, 07 Jul 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/change-cannot-happen-if-it-isnt-systemic-bodies-lay-into-bullying-and-harassment-battle/ The study also found half of sports streamers have discovered new products due to ads placed around sports co]]>https://www.newslocker.com/en-au/news/social-media/magnites-ceo-on-svod-ad-supported-tiers-itll-bring-more-users-into-their-ecosystem/Thu, 07 Jul 2022 01:56:00 +0200https://www.newslocker.com/en-au/news/social-media/magnites-ceo-on-svod-ad-supported-tiers-itll-bring-more-users-into-their-ecosystem/ L-R: Sacha Cody and Darren Stein
“Sacha is one of the most trusted and relied upon marketing strategy leaders that we have at Fore]]>https://www.newslocker.com/en-au/news/social-media/forethought-elevates-sacha-cody-to-gm-client-success-role/Thu, 07 Jul 2022 01:45:00 +0200https://www.newslocker.com/en-au/news/social-media/forethought-elevates-sacha-cody-to-gm-client-success-role/ Claire Williams
Pr]]>https://www.newslocker.com/en-au/news/social-media/claire-williams-the-new-head-of-marketing-for-premium-content-alliance/Thu, 07 Jul 2022 01:25:00 +0200https://www.newslocker.com/en-au/news/social-media/claire-williams-the-new-head-of-marketing-for-premium-content-alliance/ LUMO Digital Outdoor has a consistent track record of delivering out-of-the-box creative ideas, transformative technology, and focus on accountability and transparency.
National sales director for Alliance Outdoor, Daniel McConochie, noted the significance of LUMO’s addition t]]>https://www.newslocker.com/en-au/news/social-media/alliance-outdoor-media-group-and-lumo-digital-outdoor-join-forces/Thu, 07 Jul 2022 01:24:00 +0200https://www.newslocker.com/en-au/news/social-media/alliance-outdoor-media-group-and-lumo-digital-outdoor-join-forces/ Poem joins the Oporto’s creative roster alongside its media agency Mindshare, and will handle creative earned media for the brand including communications strategy, PR, social media strategy and management, influencer and content.
Poem managing director and co-founder, Rob Lowe, said: “We are delighted to be working with Oporto; an iconic Australian]]>https://www.newslocker.com/en-au/news/social-media/poem-to-head-up-creative-communications-for-oporto/Thu, 07 Jul 2022 01:08:00 +0200https://www.newslocker.com/en-au/news/social-media/poem-to-head-up-creative-communications-for-oporto/https://www.newslocker.com/en-au/news/social-media/meltwater-expands-apac-growth-with-new-premium-clients/Thu, 07 Jul 2022 01:07:00 +0200https://www.newslocker.com/en-au/news/social-media/meltwater-expands-apac-growth-with-new-premium-clients/https://www.newslocker.com/en-au/news/social-media/essence-keeps-media-business-of-myers-extending-12-year-partnership/Thu, 07 Jul 2022 01:05:00 +0200https://www.newslocker.com/en-au/news/social-media/essence-keeps-media-business-of-myers-extending-12-year-partnership/https://www.newslocker.com/en-au/news/social-media/bcm-group-appointed-as-creative-agency-for-brighter-super/Thu, 07 Jul 2022 01:01:00 +0200https://www.newslocker.com/en-au/news/social-media/bcm-group-appointed-as-creative-agency-for-brighter-super/https://www.newslocker.com/en-au/news/social-media/sbs-launches-multilingual-australian-census-explorer-during-naidoc-week/Thu, 07 Jul 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/sbs-launches-multilingual-australian-census-explorer-during-naidoc-week/ Marie Galinsky
Galinsky’s promotion will also put her in charge of expanding Fabulate’s sales team across the East Coast markets.
Chief revenue]]>https://www.newslocker.com/en-au/news/social-media/fabulate-appoints-marie-galinsky-to-national-sales-director/Thu, 07 Jul 2022 00:29:00 +0200https://www.newslocker.com/en-au/news/social-media/fabulate-appoints-marie-galinsky-to-national-sales-director/https://www.newslocker.com/en-au/news/social-media/what-the-tiktok-ification-of-social-media-platforms-means-for-your-brand/Wed, 06 Jul 2022 05:37:00 +0200https://www.newslocker.com/en-au/news/social-media/what-the-tiktok-ification-of-social-media-platforms-means-for-your-brand/https://www.newslocker.com/en-au/news/social-media/jgermeister-serves-new-coffee-liqueur-via-connecting-plots-and-starcom/Wed, 06 Jul 2022 05:34:00 +0200https://www.newslocker.com/en-au/news/social-media/jgermeister-serves-new-coffee-liqueur-via-connecting-plots-and-starcom/ There’s little I agree with Elon Musk on. But when he said, ‘Elden Ring, experienced in its entirety, is the most beautiful art I have ever seen’, I felt that. I]]>https://www.newslocker.com/en-au/news/social-media/praise-the-elden-ring-how-brands-can-connect-with-the-fromsoftware-community/Tue, 05 Jul 2022 12:37:00 +0200https://www.newslocker.com/en-au/news/social-media/praise-the-elden-ring-how-brands-can-connect-with-the-fromsoftware-community/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2022/Thu, 30 Jun 2022 23:42:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-june-2022/https://www.newslocker.com/en-au/news/social-media/asx-shareholder-registry-automic-group-acquires-media-relations-firm-market-eye/Fri, 24 Jun 2022 05:50:00 +0200https://www.newslocker.com/en-au/news/social-media/asx-shareholder-registry-automic-group-acquires-media-relations-firm-market-eye/ Nationally, Seven is the #1 network in total people (television survey year to 18 June 2022), #1 in 25 to 54s and #1 in 16 to 39s. It is also a dominant #1 across all age groups in regional markets.In the capital cities, Seven is #1 in total people so far this survey year and the only commercial network that has increased its audience shares in t]]>https://www.newslocker.com/en-au/news/social-media/seven-records-healthy-report-card-heading-into-eofy/Fri, 24 Jun 2022 05:21:00 +0200https://www.newslocker.com/en-au/news/social-media/seven-records-healthy-report-card-heading-into-eofy/https://www.newslocker.com/en-au/news/social-media/transport-nsw-teams-up-with-sydney-swans-on-road-safety-campaign-via-gemba/Fri, 24 Jun 2022 03:59:00 +0200https://www.newslocker.com/en-au/news/social-media/transport-nsw-teams-up-with-sydney-swans-on-road-safety-campaign-via-gemba/https://www.newslocker.com/en-au/news/social-media/seven-tops-overall-share-as-the-chase-australia-wins-entertainment-race/Fri, 24 Jun 2022 02:29:00 +0200https://www.newslocker.com/en-au/news/social-media/seven-tops-overall-share-as-the-chase-australia-wins-entertainment-race/ Joining over 7 years ago a]]>https://www.newslocker.com/en-au/news/social-media/special-sydney-expands-senior-leadership-team-with-3-promotions/Fri, 24 Jun 2022 02:23:00 +0200https://www.newslocker.com/en-au/news/social-media/special-sydney-expands-senior-leadership-team-with-3-promotions/https://www.newslocker.com/en-au/news/social-media/moro-celebrates-australians-passion-for-cooking-in-first-work-via-sickdogwolfman/Fri, 24 Jun 2022 02:14:00 +0200https://www.newslocker.com/en-au/news/social-media/moro-celebrates-australians-passion-for-cooking-in-first-work-via-sickdogwolfman/https://www.newslocker.com/en-au/news/social-media/ogilvy-australia-and-ddb-sydney-pick-up-gold-at-cannes-lions-2022/Fri, 24 Jun 2022 02:08:00 +0200https://www.newslocker.com/en-au/news/social-media/ogilvy-australia-and-ddb-sydney-pick-up-gold-at-cannes-lions-2022/https://www.newslocker.com/en-au/news/social-media/key-learnings-for-brands-when-verifying-programmatic-digital-out-of-home/Fri, 24 Jun 2022 02:04:00 +0200https://www.newslocker.com/en-au/news/social-media/key-learnings-for-brands-when-verifying-programmatic-digital-out-of-home/https://www.newslocker.com/en-au/news/social-media/new-shows-coming-to-bbc-studios-branded-services-this-year/Fri, 24 Jun 2022 01:09:00 +0200https://www.newslocker.com/en-au/news/social-media/new-shows-coming-to-bbc-studios-branded-services-this-year/https://www.newslocker.com/en-au/news/social-media/entries-open-for-mumbrella-travel-marketing-awards/Fri, 24 Jun 2022 00:58:00 +0200https://www.newslocker.com/en-au/news/social-media/entries-open-for-mumbrella-travel-marketing-awards/https://www.newslocker.com/en-au/news/social-media/worksafe-victoria-calls-for-end-to-gendered-workplace-violence-via-tbwamelbourne-and-omd/Thu, 23 Jun 2022 08:06:00 +0200https://www.newslocker.com/en-au/news/social-media/worksafe-victoria-calls-for-end-to-gendered-workplace-violence-via-tbwamelbourne-and-omd/https://www.newslocker.com/en-au/news/social-media/acast-releases-integration-with-meta-to-let-podcasters-create-fan-hubs/Thu, 23 Jun 2022 07:58:00 +0200https://www.newslocker.com/en-au/news/social-media/acast-releases-integration-with-meta-to-let-podcasters-create-fan-hubs/ The campaign in question consists of nine ads across Facebook, Twitter, In]]>https://www.newslocker.com/en-au/news/social-media/samsung-australia-fined-14m-over-misleading-galaxy-phones-ads/Thu, 23 Jun 2022 07:57:00 +0200https://www.newslocker.com/en-au/news/social-media/samsung-australia-fined-14m-over-misleading-galaxy-phones-ads/ As Forbes Australia’s new COO, Hannaford will lead the brand’s inception into the Australian market and scale the company’s growth and operation teams, including sales, marketing, events, technology, and business development.
“With a strong consumer marketing pedigree and reputation for driving business growth, Anna brings over a dec]]>https://www.newslocker.com/en-au/news/social-media/forbes-australia-appoints-anna-hannaford-as-coo/Thu, 23 Jun 2022 07:55:00 +0200https://www.newslocker.com/en-au/news/social-media/forbes-australia-appoints-anna-hannaford-as-coo/https://www.newslocker.com/en-au/news/social-media/thinkerbells-tall-poppy-and-more-join-cannes-lions-nominations/Thu, 23 Jun 2022 02:03:00 +0200https://www.newslocker.com/en-au/news/social-media/thinkerbells-tall-poppy-and-more-join-cannes-lions-nominations/https://www.newslocker.com/en-au/news/social-media/twitter-offers-new-advertiser-tools-plus-long-form-notes/Thu, 23 Jun 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/twitter-offers-new-advertiser-tools-plus-long-form-notes/ — MasterChef Australia (@masterchefau) June 22, 2022Next in entertainment was ABC’s Gruen which saw 50]]>https://www.newslocker.com/en-au/news/social-media/masterchef-heats-up-tv-ratings-and-tops-entertainment-seven-takes-the-night/Thu, 23 Jun 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/masterchef-heats-up-tv-ratings-and-tops-entertainment-seven-takes-the-night/https://www.newslocker.com/en-au/news/social-media/hive-hq-launches-ugc-agency-build-your-own-buzz/Thu, 23 Jun 2022 01:18:00 +0200https://www.newslocker.com/en-au/news/social-media/hive-hq-launches-ugc-agency-build-your-own-buzz/https://www.newslocker.com/en-au/news/social-media/leo-burnett-sydney-wins-grand-prix-at-cannes-lions-2022/Thu, 23 Jun 2022 01:10:00 +0200https://www.newslocker.com/en-au/news/social-media/leo-burnett-sydney-wins-grand-prix-at-cannes-lions-2022/ Campaign: Dead Easy
Agency: Hardhat
The verdict: Great protagonist, could use some more product clarity 
 
 Ant Phillips, creative director at Clemenger BBDO Melbourne gave it a 6/10, saying:
This gave me a smile. Then I thought of my impending doom for a bit. But ultimately I smiled again.
I think you have to commend the team and the client for choosing a 700 year old blood sucker (it’s a vampire not a lawyer) as the spokesperson for an online will writing pl]]>https://www.newslocker.com/en-au/news/social-media/campaign-review-first-works-for-willed-and-valiant/Thu, 23 Jun 2022 01:00:00 +0200https://www.newslocker.com/en-au/news/social-media/campaign-review-first-works-for-willed-and-valiant/ Research & Insight Analyst, London
When I was around 7 or 8, my Mum and I happened to walk past or through the noise and movement of Manchester Pride. My Mum utilised this as an opportunity to tell me why they were marching – they were people who loved people who were]]>https://www.newslocker.com/en-au/news/social-media/what-pride-means-to-me/Thu, 09 Jun 2022 11:10:00 +0200https://www.newslocker.com/en-au/news/social-media/what-pride-means-to-me/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2022/Tue, 31 May 2022 22:44:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-may-2022/https://www.newslocker.com/en-au/news/social-media/what-brands-can-learn-from-lizzos-aboutdamntime-tiktok-challenge/Thu, 26 May 2022 02:38:00 +0200https://www.newslocker.com/en-au/news/social-media/what-brands-can-learn-from-lizzos-aboutdamntime-tiktok-challenge/ The divergence in priorities is of particular interest given that 44.5% of all election coverage originated online – close to equal that of the number of unique election stories attributed to TV, radio and print combined.According to Streem’s data, environment and employment both ranked as t]]>https://www.newslocker.com/en-au/news/social-media/social-media-highlights-key-election-issues-foreshadows-election-result/Mon, 23 May 2022 07:56:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-highlights-key-election-issues-foreshadows-election-result/ Monheit will present key research insights from Hardhat on ‘behavioural bias’ and how customers value, choose and remember the experiences they have had.
With much power in the automotive marketing industry shifting to the customers, Monheit looks into the nature of the]]>https://www.newslocker.com/en-au/news/social-media/hardhats-dan-monheit-and-curiious-md-michelle-schuberg-to-speak-at-mumbrella-automotive-marketing-summit/Mon, 23 May 2022 05:19:00 +0200https://www.newslocker.com/en-au/news/social-media/hardhats-dan-monheit-and-curiious-md-michelle-schuberg-to-speak-at-mumbrella-automotive-marketing-summit/ — The]]>https://www.newslocker.com/en-au/news/social-media/the-voice-australia-secures-win-for-seven-as-celebrity-apprentice-airs-to-404k-metro-viewers/Mon, 23 May 2022 02:26:00 +0200https://www.newslocker.com/en-au/news/social-media/the-voice-australia-secures-win-for-seven-as-celebrity-apprentice-airs-to-404k-metro-viewers/https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-accepts-takeover-bid-for-549m-with-vin-murria-gazumped/Mon, 23 May 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-accepts-takeover-bid-for-549m-with-vin-murria-gazumped/ SBS WorldWatch broadcasts international news services from 30 countries, enabling culturally and linguistically diverse communities in Australia to watch news in their preferred language. Plans to launch the channel were first announced in 2021.
In addition, SBS Arabic and Mandarin New, which the broadcaster so]]>https://www.newslocker.com/en-au/news/social-media/sbs-launches-free-to-air-multilingual-news-channel-sbs-worldwatch/Mon, 23 May 2022 01:55:00 +0200https://www.newslocker.com/en-au/news/social-media/sbs-launches-free-to-air-multilingual-news-channel-sbs-worldwatch/ Click to enlarge
The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2022 and show tha]]>https://www.newslocker.com/en-au/news/social-media/roy-morgans-total-news-afr-is-fastest-growing-newspaper-the-australians-appeal-widens/Mon, 23 May 2022 01:52:00 +0200https://www.newslocker.com/en-au/news/social-media/roy-morgans-total-news-afr-is-fastest-growing-newspaper-the-australians-appeal-widens/ Koala and The Royals took out a full page print]]>https://www.newslocker.com/en-au/news/social-media/koala-tells-politicians-to-keep-lying-to-the-bedroom-via-the-royals/Mon, 23 May 2022 01:43:00 +0200https://www.newslocker.com/en-au/news/social-media/koala-tells-politicians-to-keep-lying-to-the-bedroom-via-the-royals/https://www.newslocker.com/en-au/news/social-media/new-identity-for-maurice-blackburn-launches-first-brand-work-with-howatson-company/Mon, 23 May 2022 01:37:00 +0200https://www.newslocker.com/en-au/news/social-media/new-identity-for-maurice-blackburn-launches-first-brand-work-with-howatson-company/https://www.newslocker.com/en-au/news/social-media/jcdecaux-launches-australias-first-digital-out-of-home-advertising-e-learning-platform/Mon, 23 May 2022 01:33:00 +0200https://www.newslocker.com/en-au/news/social-media/jcdecaux-launches-australias-first-digital-out-of-home-advertising-e-learning-platform/https://www.newslocker.com/en-au/news/social-media/omd-australia-launches-exec-next-program-to-drive-greater-diversity-and-inclusivity/Mon, 23 May 2022 01:25:00 +0200https://www.newslocker.com/en-au/news/social-media/omd-australia-launches-exec-next-program-to-drive-greater-diversity-and-inclusivity/ Gutteridge, who also becomes an equity partner in Enigma, was named for the role as Enigma seeks to grow its services and capabilities.
Most recently, Gutteridge led the merger between JWT and Wunderman across Australia and NZ. He was the CEO of Wunderman Thompson until the end of 2020, a role currently]]>https://www.newslocker.com/en-au/news/social-media/ex-wunderman-thompson-ceo-john-gutteridge-joins-enigma-as-national-ceo/Mon, 23 May 2022 01:22:00 +0200https://www.newslocker.com/en-au/news/social-media/ex-wunderman-thompson-ceo-john-gutteridge-joins-enigma-as-national-ceo/ The campaign features key brand ‘moments’, such as licking the cream off a Monte Carlo, sharing a box of TeeVee snacks while watching TV with mates, sneaking in a snack on a Cr]]>https://www.newslocker.com/en-au/news/social-media/arnotts-launches-new-masterbrand-campaign-via-saatchi-and-saatchi/Mon, 23 May 2022 01:18:00 +0200https://www.newslocker.com/en-au/news/social-media/arnotts-launches-new-masterbrand-campaign-via-saatchi-and-saatchi/https://www.newslocker.com/en-au/news/social-media/former-accc-chair-rod-sims-says-meta-risking-designation-under-nmbc/Mon, 23 May 2022 01:15:00 +0200https://www.newslocker.com/en-au/news/social-media/former-accc-chair-rod-sims-says-meta-risking-designation-under-nmbc/https://www.newslocker.com/en-au/news/social-media/samsung-ads-australia-overlays-experian-data-to-unlock-greater-audience-targeting-capabilities-for-advertisers/Mon, 23 May 2022 01:12:00 +0200https://www.newslocker.com/en-au/news/social-media/samsung-ads-australia-overlays-experian-data-to-unlock-greater-audience-targeting-capabilities-for-advertisers/https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-group-join-sydney-worldpride-2023-lineup-as-marketing-agency-partner/Mon, 23 May 2022 00:51:00 +0200https://www.newslocker.com/en-au/news/social-media/mampc-saatchi-group-join-sydney-worldpride-2023-lineup-as-marketing-agency-partner/ In the update, MEAA confirmed that Nine Publishing management had offered an “additional 0.5% discretionary performance based increase” as well as making a public commitment to the Charter of Editorial Independence and drafting its own diversity clause for consideration by M]]>https://www.newslocker.com/en-au/news/social-media/nine-publishing-improves-offer-in-discussions-with-meaa-bargaining-team/Fri, 20 May 2022 05:40:00 +0200https://www.newslocker.com/en-au/news/social-media/nine-publishing-improves-offer-in-discussions-with-meaa-bargaining-team/ IAG partnered with BMEOF for the first time in 2021.
“We work with a roster of agencies and projects move be]]>https://www.newslocker.com/en-au/news/social-media/bear-meets-eagle-on-fire-wins-new-work-with-iag-amid-rumours-of-roster-movement/Fri, 20 May 2022 02:29:00 +0200https://www.newslocker.com/en-au/news/social-media/bear-meets-eagle-on-fire-wins-new-work-with-iag-amid-rumours-of-roster-movement/ Aidan O’Brien, UM senior planning ma]]>https://www.newslocker.com/en-au/news/social-media/lion-launches-xxxx-zero-via-um/Fri, 20 May 2022 02:02:00 +0200https://www.newslocker.com/en-au/news/social-media/lion-launches-xxxx-zero-via-um/https://www.newslocker.com/en-au/news/social-media/masterchef-tops-entertainment-while-nine-wins-thursday/Fri, 20 May 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/masterchef-tops-entertainment-while-nine-wins-thursday/ The Kid Laroi said, “I’m a huge Macca’s fan and have great memories of visiting my l]]>https://www.newslocker.com/en-au/news/social-media/mcdonalds-partners-with-the-kid-laroi-on-new-meal-campaign-via-ddb-mango-wk-and-omd/Fri, 20 May 2022 01:47:00 +0200https://www.newslocker.com/en-au/news/social-media/mcdonalds-partners-with-the-kid-laroi-on-new-meal-campaign-via-ddb-mango-wk-and-omd/https://www.newslocker.com/en-au/news/social-media/now-this-is-social-posting-the-australian-election-social-media-and-star-wars/Thu, 12 May 2022 09:19:00 +0200https://www.newslocker.com/en-au/news/social-media/now-this-is-social-posting-the-australian-election-social-media-and-star-wars/https://www.newslocker.com/en-au/news/social-media/reaching-the-anime-community-why-you-need-to-care-about-cartoons/Wed, 04 May 2022 10:25:00 +0200https://www.newslocker.com/en-au/news/social-media/reaching-the-anime-community-why-you-need-to-care-about-cartoons/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2022/Sun, 01 May 2022 00:46:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-april-2022/ This latest iteration of the &lsqu]]>https://www.newslocker.com/en-au/news/social-media/kathmandu-launches-biodegradable-jacket-via-special-nz/Fri, 29 Apr 2022 07:17:00 +0200https://www.newslocker.com/en-au/news/social-media/kathmandu-launches-biodegradable-jacket-via-special-nz/ Regionally, Asia-Pacific also posted solid growth, with a]]>https://www.newslocker.com/en-au/news/social-media/ipg-reports-98-revenue-growth-for-q1-2022-apac-up-92/Fri, 29 Apr 2022 02:26:00 +0200https://www.newslocker.com/en-au/news/social-media/ipg-reports-98-revenue-growth-for-q1-2022-apac-up-92/https://www.newslocker.com/en-au/news/social-media/paramountten-to-go-at-afl-like-an-18yo-in-an-all-you-can-drink-bar-willee/Fri, 29 Apr 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/paramountten-to-go-at-afl-like-an-18yo-in-an-all-you-can-drink-bar-willee/ Gogglebox Australia
In the latest Daily Consolidated Total TV Report for 21 April, Seven News was the top program nationally a]]>https://www.newslocker.com/en-au/news/social-media/gogglebox-takes-entertainment-while-seven-wins-thursday/Fri, 29 Apr 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/gogglebox-takes-entertainment-while-seven-wins-thursday/ A tough quarter for Amazon, but buoyed by its advertising services
Hamstrung by its investment in Ri]]>https://www.newslocker.com/en-au/news/social-media/amazon-stumbles-in-q1-overall-ad-revenue-up-25/Fri, 29 Apr 2022 01:30:00 +0200https://www.newslocker.com/en-au/news/social-media/amazon-stumbles-in-q1-overall-ad-revenue-up-25/ M&C Saatchi taking up further space in Woolies’ marketing basket
Woolies said M&C Saatchi will play a key role in “defining the overall strategic direction of the Supermarkets cust]]>https://www.newslocker.com/en-au/news/social-media/woolies-appoints-mampc-saatchi-to-paid-social-creative-and-production-as-it-continues-marketing-shake-up/Fri, 29 Apr 2022 01:14:00 +0200https://www.newslocker.com/en-au/news/social-media/woolies-appoints-mampc-saatchi-to-paid-social-creative-and-production-as-it-continues-marketing-shake-up/https://www.newslocker.com/en-au/news/social-media/youtube-algorithms-exposing-young-men-to-the-manosphere-reset-australia/Fri, 29 Apr 2022 01:10:00 +0200https://www.newslocker.com/en-au/news/social-media/youtube-algorithms-exposing-young-men-to-the-manosphere-reset-australia/ [click to enlarge]Subscription and other revenue totaled US$94 million (A$132.40 million), a decrease of 31% year-over-year, or a decr]]>https://www.newslocker.com/en-au/news/social-media/twitters-ad-revenue-up-23-in-q1-2022-financial-results/Fri, 29 Apr 2022 01:05:00 +0200https://www.newslocker.com/en-au/news/social-media/twitters-ad-revenue-up-23-in-q1-2022-financial-results/ Ferguson began her journalism career in the UK and France. A]]>https://www.newslocker.com/en-au/news/social-media/sarah-ferguson-lands-prime-730-gig-on-abc/Fri, 29 Apr 2022 01:03:00 +0200https://www.newslocker.com/en-au/news/social-media/sarah-ferguson-lands-prime-730-gig-on-abc/ Brooke Cashell joins ARN as head of PR & comms to support ARN’s broader marketing objectives by overseeing talent profiling, reputational management and day to day delivery of PR and communications rel]]>https://www.newslocker.com/en-au/news/social-media/arn-appoints-mango-communications-brooke-cashell-joins-as-head-of-pr-amp-comms/Thu, 28 Apr 2022 09:49:00 +0200https://www.newslocker.com/en-au/news/social-media/arn-appoints-mango-communications-brooke-cashell-joins-as-head-of-pr-amp-comms/ The new brand platform, ‘give your dog longer’, utilises a play on the command ‘stay’, pointing to ilume’s disruption of the pet food industry through its scientifically backed nutrition and lifestyle]]>https://www.newslocker.com/en-au/news/social-media/ilume-launches-locally-with-spot-from-isle-of-dogs-animator-via-72andsunny/Thu, 28 Apr 2022 08:42:00 +0200https://www.newslocker.com/en-au/news/social-media/ilume-launches-locally-with-spot-from-isle-of-dogs-animator-via-72andsunny/ Telstra group executive of product and technology, Kim Krogh Andersen, said: “Telstra TV launched in 2015 with a focus on bringing together a wide range of streaming services for our customers and today has around 800,000 active subscribers, operating on the Roku platform.“Telstra TV has been successful and popular in Australian homes a]]>https://www.newslocker.com/en-au/news/social-media/telstra-to-invest-50m-in-partnership-with-fetch-tv-eyes-51-stake/Thu, 28 Apr 2022 06:34:00 +0200https://www.newslocker.com/en-au/news/social-media/telstra-to-invest-50m-in-partnership-with-fetch-tv-eyes-51-stake/https://www.newslocker.com/en-au/news/social-media/pampo-launches-first-post-pandemic-campaign-via-bashful/Thu, 28 Apr 2022 02:45:00 +0200https://www.newslocker.com/en-au/news/social-media/pampo-launches-first-post-pandemic-campaign-via-bashful/https://www.newslocker.com/en-au/news/social-media/glenn-dalton-joins-akkomplice-as-chief-creative-officer/Thu, 28 Apr 2022 02:30:00 +0200https://www.newslocker.com/en-au/news/social-media/glenn-dalton-joins-akkomplice-as-chief-creative-officer/https://www.newslocker.com/en-au/news/social-media/jampj-wraps-up-pitch-appointing-one-green-bean-as-content-agency/Thu, 28 Apr 2022 02:27:00 +0200https://www.newslocker.com/en-au/news/social-media/jampj-wraps-up-pitch-appointing-one-green-bean-as-content-agency/https://www.newslocker.com/en-au/news/social-media/the-voice-australia-keeps-seven-on-a-high-note/Thu, 28 Apr 2022 02:18:00 +0200https://www.newslocker.com/en-au/news/social-media/the-voice-australia-keeps-seven-on-a-high-note/ Set to take place on 20-21 July, Mumbrella360 will see UK-based Stirling retrace his journey from heading BBC Music to driving the iconic broadcaster’s centenary celebrations in an exclusive presentation. The event will mark Mumbrella360’s eagerly-awaited return to the stage since 2019.
Discussing the pressures of oper]]>https://www.newslocker.com/en-au/news/social-media/new-international-speaker-for-mumbrella360-as-mediacom-iab-australia-and-green-collar-speakers-added/Thu, 28 Apr 2022 01:52:00 +0200https://www.newslocker.com/en-au/news/social-media/new-international-speaker-for-mumbrella360-as-mediacom-iab-australia-and-green-collar-speakers-added/https://www.newslocker.com/en-au/news/social-media/healthdirect-australia-gives-aussies-covid-clarity-via-bastion/Thu, 28 Apr 2022 01:35:00 +0200https://www.newslocker.com/en-au/news/social-media/healthdirect-australia-gives-aussies-covid-clarity-via-bastion/ [Click to enlarge]Meta contrasted sharply with Alphabet, which yesterday reported disappointing earnings, with profit below analysts&]]>https://www.newslocker.com/en-au/news/social-media/despite-a-slowdown-in-growth-meta-stock-soars/Thu, 28 Apr 2022 01:31:00 +0200https://www.newslocker.com/en-au/news/social-media/despite-a-slowdown-in-growth-meta-stock-soars/https://www.newslocker.com/en-au/news/social-media/carat-melbourne-fills-group-strategy-director-role-after-bethanie-blanchard-departure/Thu, 28 Apr 2022 01:29:00 +0200https://www.newslocker.com/en-au/news/social-media/carat-melbourne-fills-group-strategy-director-role-after-bethanie-blanchard-departure/ 63 PERCENT OF ALL PEOPLE ON EARTH ARE NOW ONLINEDataReportal’s new Digital 2022 April Global Statshot report – published in partnership with We Are Social and Hootsuite – reveals that more than 5 billion people around the world now use the internet.This impressive total marks another impor]]>https://www.newslocker.com/en-au/news/social-media/more-than-5-billion-people-now-use-the-internet/Wed, 27 Apr 2022 02:22:00 +0200https://www.newslocker.com/en-au/news/social-media/more-than-5-billion-people-now-use-the-internet/https://www.newslocker.com/en-au/news/social-media/seven-free-tv-champion-mps-australian-content-prominence-statement/Fri, 08 Apr 2022 08:15:00 +0200https://www.newslocker.com/en-au/news/social-media/seven-free-tv-champion-mps-australian-content-prominence-statement/ The summit opened with three morning sessions led by industr]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-sports-and-entertainment-marketing-summit-2022-roundup/Fri, 08 Apr 2022 07:55:00 +0200https://www.newslocker.com/en-au/news/social-media/mumbrella-sports-and-entertainment-marketing-summit-2022-roundup/https://www.newslocker.com/en-au/news/social-media/the-risk-with-personalisation-right-now-is-doing-it-too-well-and-being-creepy/Fri, 08 Apr 2022 02:17:00 +0200https://www.newslocker.com/en-au/news/social-media/the-risk-with-personalisation-right-now-is-doing-it-too-well-and-being-creepy/ Lion x AFFINITY
Akcelo is the incumbent on the account. Lion was the founding client when Akcelo launched in July 2020.
Lion connections director Ed Stening said: “This appointment marks a significant investment in new MarTech communications for Lion, and AFFINITY has an]]>https://www.newslocker.com/en-au/news/social-media/affinity-appointed-as-digital-partner-for-lion/Fri, 08 Apr 2022 02:09:00 +0200https://www.newslocker.com/en-au/news/social-media/affinity-appointed-as-digital-partner-for-lion/ The Chase Australia host Larry Emdur
In the latest Daily Consolidated Total TV Report for 31 March, Seven News led with 1.403 million total TV viewers, including 32,000 viewers on BVOD with an uplift of 3%. The program with the highest uplift was a late showing of Seven’s Home and Away]]>https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-as-gogglebox-tops-key-demos/Fri, 08 Apr 2022 02:01:00 +0200https://www.newslocker.com/en-au/news/social-media/the-chase-tops-entertainment-as-gogglebox-tops-key-demos/ Paige Prettyman
Prettyman joins the agency from her most recent role as general manager of Special Group Melbourne, heading the]]>https://www.newslocker.com/en-au/news/social-media/deloitte-digital-signs-specials-paige-prettyman-for-managing-director-role/Fri, 08 Apr 2022 01:59:00 +0200https://www.newslocker.com/en-au/news/social-media/deloitte-digital-signs-specials-paige-prettyman-for-managing-director-role/ Full list of 2022 winners by industry sector
Roy Morgan CEO, Michele Levine, said the premiumisation of Australian business is vital to the economy.
“I wanted to see who was doing it well for the Australi]]>https://www.newslocker.com/en-au/news/social-media/american-express-again-tops-roy-morgan-top-premium-brands-list-in-2022/Fri, 08 Apr 2022 01:14:00 +0200https://www.newslocker.com/en-au/news/social-media/american-express-again-tops-roy-morgan-top-premium-brands-list-in-2022/https://www.newslocker.com/en-au/news/social-media/swm-commits-to-breaking-down-harmful-stereotypes-via-un-womens-unstereotype-alliance/Fri, 08 Apr 2022 00:55:00 +0200https://www.newslocker.com/en-au/news/social-media/swm-commits-to-breaking-down-harmful-stereotypes-via-un-womens-unstereotype-alliance/ Blanchard the latest to join the Coles Media ranks
Blanchard becomes the third Carat alumni to join Coles Media, f]]>https://www.newslocker.com/en-au/news/social-media/coles-media-adds-more-agency-talent-from-carat/Thu, 07 Apr 2022 02:18:00 +0200https://www.newslocker.com/en-au/news/social-media/coles-media-adds-more-agency-talent-from-carat/ Nine’s Travel Guides
In the latest Daily Consolidated Total TV Report for 30 March, Seven News topped with  1.525 million total TV viewers, including 33,000 viewers on BVOD with an uplift of 2%. The program with the highest uplift was ABC’s Melbourne Comedy Festival Gala with an uplift of 63%, with 429,000 total TV viewers and]]>https://www.newslocker.com/en-au/news/social-media/nines-travel-guides-tops-entertainment-on-wednesday/Thu, 07 Apr 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-travel-guides-tops-entertainment-on-wednesday/ OMA CEO, Charmaine Moldrich, said, “The industry continues to rebound in the first]]>https://www.newslocker.com/en-au/news/social-media/out-of-home-media-revenue-up-by-255-in-q1-2022/Thu, 07 Apr 2022 01:36:00 +0200https://www.newslocker.com/en-au/news/social-media/out-of-home-media-revenue-up-by-255-in-q1-2022/https://www.newslocker.com/en-au/news/social-media/young-people-spending-big-on-convenience-fonto/Thu, 07 Apr 2022 01:20:00 +0200https://www.newslocker.com/en-au/news/social-media/young-people-spending-big-on-convenience-fonto/ “Television is an exciting industry. Television has evolved quite considerably. Speaking from a Seven perspective, only 30% of what&rsquo]]>https://www.newslocker.com/en-au/news/social-media/sevens-sales-director-total-tv-is-the-future-but-audience-simplification-does-not-end-there/Thu, 07 Apr 2022 01:08:00 +0200https://www.newslocker.com/en-au/news/social-media/sevens-sales-director-total-tv-is-the-future-but-audience-simplification-does-not-end-there/ Combining academic and industry knowledge, Dr Shannon Bosshard and Adam Williams from ARN will reveal how neuroscience could help assess media performance as brands explore the realm of audio campaigns. With a demonstration of live brain measurements, the pair will show the tracking o]]>https://www.newslocker.com/en-au/news/social-media/arn-we-communications-and-village-cinema-among-new-speakers-confirmed-for-mumbrella360/Thu, 07 Apr 2022 00:46:00 +0200https://www.newslocker.com/en-au/news/social-media/arn-we-communications-and-village-cinema-among-new-speakers-confirmed-for-mumbrella360/ Both songwriter and musician Isabella Manfredi and Shell House culinary director Joel Bickford will join the ‘Mark your own journey’ campaign, sharing their individual approaches to success and celebration in a campaign video.
As one of Australia’s most ambitious chefs, Bickford is known for his boundary-pushing approach that sees him le]]>https://www.newslocker.com/en-au/news/social-media/gh-mumm-celebrates-milestones-with-australian-food-and-music-creatives/Wed, 06 Apr 2022 23:46:00 +0200https://www.newslocker.com/en-au/news/social-media/gh-mumm-celebrates-milestones-with-australian-food-and-music-creatives/ Lahnee White
Prior to joining the G’day Group, she was the general manager of customer engagement at Sportsbet, responsible for organisational strategy in personalised marketing, value proposition, martech and marketing analytics. With W]]>https://www.newslocker.com/en-au/news/social-media/gday-group-appoints-new-cmo-for-its-regional-accommodation-network/Wed, 06 Apr 2022 07:22:00 +0200https://www.newslocker.com/en-au/news/social-media/gday-group-appoints-new-cmo-for-its-regional-accommodation-network/https://www.newslocker.com/en-au/news/social-media/good-clean-fun-april-fools-2022/Wed, 06 Apr 2022 06:11:00 +0200https://www.newslocker.com/en-au/news/social-media/good-clean-fun-april-fools-2022/https://www.newslocker.com/en-au/news/social-media/st-hugo-drops-second-daniel-ricciardo-collaboration-via-emotive/Wed, 06 Apr 2022 02:02:00 +0200https://www.newslocker.com/en-au/news/social-media/st-hugo-drops-second-daniel-ricciardo-collaboration-via-emotive/https://www.newslocker.com/en-au/news/social-media/leigh-sales-interview-with-pm-on-730-draws-in-509k-metro/Wed, 06 Apr 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/leigh-sales-interview-with-pm-on-730-draws-in-509k-metro/ A spokesperson from Nine told Mumbrella: “Karl Stefanovic]]>https://www.newslocker.com/en-au/news/social-media/karl-stefanovic-spearheads-nines-mission-to-take-olympics-broadcast-rights/Wed, 06 Apr 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/karl-stefanovic-spearheads-nines-mission-to-take-olympics-broadcast-rights/ Hayward, CEO of Private Media, which has deals]]>https://www.newslocker.com/en-au/news/social-media/google-and-facebook-have-acted-with-a-fair-amount-of-integrity-private-medias-will-hayward/Wed, 06 Apr 2022 01:38:00 +0200https://www.newslocker.com/en-au/news/social-media/google-and-facebook-have-acted-with-a-fair-amount-of-integrity-private-medias-will-hayward/https://www.newslocker.com/en-au/news/social-media/eye-tracking-technology-proves-tv-ads-more-effective-than-social-ads/Wed, 06 Apr 2022 01:34:00 +0200https://www.newslocker.com/en-au/news/social-media/eye-tracking-technology-proves-tv-ads-more-effective-than-social-ads/ The new range is now availab]]>https://www.newslocker.com/en-au/news/social-media/arnotts-indulges-in-temptation-in-latest-campaign-from-the-neighbourhood/Wed, 06 Apr 2022 01:13:00 +0200https://www.newslocker.com/en-au/news/social-media/arnotts-indulges-in-temptation-in-latest-campaign-from-the-neighbourhood/ Reload management team: (L to R) Alexandra Gannon, Marnie Whitten and Craig Somerville
Reload will continue under the leadership of managing director Craig Somerville, supported by Reload Media managing director Alexandra Gannon (who was]]>https://www.newslocker.com/en-au/news/social-media/hardie-grant-media-adds-reload-media-as-fourth-agency-in-network/Wed, 06 Apr 2022 01:01:00 +0200https://www.newslocker.com/en-au/news/social-media/hardie-grant-media-adds-reload-media-as-fourth-agency-in-network/ Sir Lynton Crosby AO has been appointed to succeed Mr Champion de Crespigny AC and will become executive chairman and chief executive officer 20 years after co-founding the company. Co-founder Mark Textor will continue as a non-executive director, and the board will ap]]>https://www.newslocker.com/en-au/news/social-media/ct-groups-chairman-robert-champion-de-crespigny-retires/Wed, 06 Apr 2022 00:50:00 +0200https://www.newslocker.com/en-au/news/social-media/ct-groups-chairman-robert-champion-de-crespigny-retires/ Anzu’s  in-game advertising solution allows programmatic advertisers to r]]>https://www.newslocker.com/en-au/news/social-media/inmobi-and-anzu-ink-programmatic-in-game-ad-partnership-for-apac-region/Wed, 06 Apr 2022 00:31:00 +0200https://www.newslocker.com/en-au/news/social-media/inmobi-and-anzu-ink-programmatic-in-game-ad-partnership-for-apac-region/https://www.newslocker.com/en-au/news/social-media/havas-market-is-a-tailored-ecommerce-offering-for-the-australian-market/Tue, 05 Apr 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/havas-market-is-a-tailored-ecommerce-offering-for-the-australian-market/ Evan Rollins, founder of Drumline Digital
Bupa’]]>https://www.newslocker.com/en-au/news/social-media/mumbrella-finance-marketing-summit-returns-with-bupa-global-reviews-and-drumline-digital/Tue, 05 Apr 2022 22:07:00 +0200https://www.newslocker.com/en-au/news/social-media/mumbrella-finance-marketing-summit-returns-with-bupa-global-reviews-and-drumline-digital/https://www.newslocker.com/en-au/news/social-media/shopper-promotes-internally-to-expand-c-suite/Tue, 05 Apr 2022 22:04:00 +0200https://www.newslocker.com/en-au/news/social-media/shopper-promotes-internally-to-expand-c-suite/ Kirsty Muddle, Sarah McGregor and Marcus Tesoriero
Over her career, she has worked]]>https://www.newslocker.com/en-au/news/social-media/dentsu-snares-communicados-sarah-mcgregor-for-new-ecd-role/Tue, 05 Apr 2022 22:03:00 +0200https://www.newslocker.com/en-au/news/social-media/dentsu-snares-communicados-sarah-mcgregor-for-new-ecd-role/https://www.newslocker.com/en-au/news/social-media/patties-launches-new-reason-to-party-campaign-via-dentsus-bwm-isobar/Tue, 05 Apr 2022 06:54:00 +0200https://www.newslocker.com/en-au/news/social-media/patties-launches-new-reason-to-party-campaign-via-dentsus-bwm-isobar/ The agency’s remit]]>https://www.newslocker.com/en-au/news/social-media/godfreys-sticks-with-history-will-be-kind/Tue, 05 Apr 2022 05:10:00 +0200https://www.newslocker.com/en-au/news/social-media/godfreys-sticks-with-history-will-be-kind/https://www.newslocker.com/en-au/news/social-media/nines-mafs-finale-draws-1207m-metro-on-fta-down-from-previous-years/Tue, 05 Apr 2022 02:00:00 +0200https://www.newslocker.com/en-au/news/social-media/nines-mafs-finale-draws-1207m-metro-on-fta-down-from-previous-years/https://www.newslocker.com/en-au/news/social-media/life-space-launches-campaign-in-first-work-with-wunderman-thompson/Tue, 05 Apr 2022 01:17:00 +0200https://www.newslocker.com/en-au/news/social-media/life-space-launches-campaign-in-first-work-with-wunderman-thompson/https://www.newslocker.com/en-au/news/social-media/cra-triton-digital-renew-australian-podcast-ranker-agreement/Tue, 05 Apr 2022 01:15:00 +0200https://www.newslocker.com/en-au/news/social-media/cra-triton-digital-renew-australian-podcast-ranker-agreement/https://www.newslocker.com/en-au/news/social-media/sabio-elevates-lauren-faulkner-to-general-manager/Tue, 05 Apr 2022 01:07:00 +0200https://www.newslocker.com/en-au/news/social-media/sabio-elevates-lauren-faulkner-to-general-manager/ Warwick Taylor
Zenith Australia CEO Nickie Scriven said: “Warwick has attracted some of the best talent in the market to work with Zenith Brisbane. He has been instrumental in transforming the Brisbane office, winni]]>https://www.newslocker.com/en-au/news/social-media/zenith-appoints-its-first-brisbane-managing-director/Tue, 05 Apr 2022 00:48:00 +0200https://www.newslocker.com/en-au/news/social-media/zenith-appoints-its-first-brisbane-managing-director/https://www.newslocker.com/en-au/news/social-media/red-havas-introduces-corporate-affairs-offering-with-senior-appointment/Mon, 04 Apr 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/red-havas-introduces-corporate-affairs-offering-with-senior-appointment/ L to R: Amy Ashworth and Fiona Milliken
On Eleven’s growth strategy, Milliken told Mumbrella: “Three years ago we set ourselves a goal to double in size and despite COVID, we’ve been fortunat]]>https://www.newslocker.com/en-au/news/social-media/eleven-promotes-fiona-milliken-to-md-and-amy-ashworth-to-gm-in-sydney/Mon, 04 Apr 2022 23:00:00 +0200https://www.newslocker.com/en-au/news/social-media/eleven-promotes-fiona-milliken-to-md-and-amy-ashworth-to-gm-in-sydney/ WPP out, Accenture Interactive in
Coles confirmed to Mumbrella that following WPP being asked to withdraw, consultancy]]>https://www.newslocker.com/en-au/news/social-media/updated-wpp-exits-coles-pitch-due-to-conflict-accenture-interactive-invited-at-group-level/Mon, 04 Apr 2022 09:09:00 +0200https://www.newslocker.com/en-au/news/social-media/updated-wpp-exits-coles-pitch-due-to-conflict-accenture-interactive-invited-at-group-level/https://www.newslocker.com/en-au/news/social-media/joy-connects-elite-and-everyday-athletes-with-musashi-campaign/Mon, 04 Apr 2022 07:47:00 +0200https://www.newslocker.com/en-au/news/social-media/joy-connects-elite-and-everyday-athletes-with-musashi-campaign/https://www.newslocker.com/en-au/news/social-media/james-squire-celebrates-origin-story-in-first-work-from-milk-honey/Mon, 04 Apr 2022 02:32:00 +0200https://www.newslocker.com/en-au/news/social-media/james-squire-celebrates-origin-story-in-first-work-from-milk-honey/ Morag Eyles
“Morag will leverage her 28 years of global experience to ensure WPP continues to attract, retain and develop talent across the region.”
She joins from Bupa, w]]>https://www.newslocker.com/en-au/news/social-media/wpp-appoints-chief-people-officer-across-australia-and-new-zealand/Mon, 04 Apr 2022 02:22:00 +0200https://www.newslocker.com/en-au/news/social-media/wpp-appoints-chief-people-officer-across-australia-and-new-zealand/https://www.newslocker.com/en-au/news/social-media/the-mafs-final-dinner-party-airs-to-1140m-viewers-while-seven-snags-the-week/Mon, 04 Apr 2022 02:09:00 +0200https://www.newslocker.com/en-au/news/social-media/the-mafs-final-dinner-party-airs-to-1140m-viewers-while-seven-snags-the-week/ Jonathan “Jono” Casley
Casley has partnered with brands such as Telstra, Audi, UNICEF, NRMA/CGU, Qantas and IKEA.
whiteGREY CEO Lee Simpson said: “We have built our agency on being as f]]>https://www.newslocker.com/en-au/news/social-media/whitegrey-names-jonathan-casley-as-cto/Mon, 04 Apr 2022 02:03:00 +0200https://www.newslocker.com/en-au/news/social-media/whitegrey-names-jonathan-casley-as-cto/  
The integrated campaign profiles a series of everyday Australians with a passion for saving]]>https://www.newslocker.com/en-au/news/social-media/anz-launches-new-brand-platform-in-first-major-work-from-special/Mon, 04 Apr 2022 01:58:00 +0200https://www.newslocker.com/en-au/news/social-media/anz-launches-new-brand-platform-in-first-major-work-from-special/ Cision chief revenue officer Stephen Boyes said: “Streem has established itself as the customer-preferred media intelligen]]>https://www.newslocker.com/en-au/news/social-media/cision-completes-acquistion-of-streem/Mon, 04 Apr 2022 01:56:00 +0200https://www.newslocker.com/en-au/news/social-media/cision-completes-acquistion-of-streem/ Swisse and Noisy Beast have wholly parted ways
Last year, Clemenger BBDO Melbourne won Swisse’s creative account following a pitch, which came after Noisy Beast, which was also the incumbent cr]]>https://www.newslocker.com/en-au/news/social-media/phd-melbourne-just-the-pill-for-swisse-wellness-as-it-wins-media-duties/Mon, 04 Apr 2022 01:55:00 +0200https://www.newslocker.com/en-au/news/social-media/phd-melbourne-just-the-pill-for-swisse-wellness-as-it-wins-media-duties/https://www.newslocker.com/en-au/news/social-media/audible-australia-names-its-new-country-manager/Mon, 04 Apr 2022 01:53:00 +0200https://www.newslocker.com/en-au/news/social-media/audible-australia-names-its-new-country-manager/https://www.newslocker.com/en-au/news/social-media/the-brag-medias-ceo-and-editor-what-variety-australia-will-bring-commercially-to-market/Mon, 04 Apr 2022 01:43:00 +0200https://www.newslocker.com/en-au/news/social-media/the-brag-medias-ceo-and-editor-what-variety-australia-will-bring-commercially-to-market/ Rolling out across TV, online and digital, the campaign will introduce Bridgit to the market as a lender offering short term bridging loan services to customers, allowing homeowners to secure their next home before they have sold.
The 30 second hero spot features a character aptly]]>https://www.newslocker.com/en-au/news/social-media/bridgit-launches-first-brand-campaign-via-chello/Mon, 04 Apr 2022 01:39:00 +0200https://www.newslocker.com/en-au/news/social-media/bridgit-launches-first-brand-campaign-via-chello/https://www.newslocker.com/en-au/news/social-media/smartsheet-donates-mclaren-car-sponsor-spot-to-not-for-profit-at-australian-grand-prix/Mon, 04 Apr 2022 01:30:00 +0200https://www.newslocker.com/en-au/news/social-media/smartsheet-donates-mclaren-car-sponsor-spot-to-not-for-profit-at-australian-grand-prix/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2022/Thu, 31 Mar 2022 23:52:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-march-2022/https://www.newslocker.com/en-au/news/social-media/qantas-still-calls-australia-home-via-the-monkeys/Fri, 25 Mar 2022 03:05:00 +0100https://www.newslocker.com/en-au/news/social-media/qantas-still-calls-australia-home-via-the-monkeys/https://www.newslocker.com/en-au/news/social-media/oh-buoy-get-excited-cbs-and-ten-announce-new-dating-show-the-real-love-boat/Fri, 25 Mar 2022 00:19:00 +0100https://www.newslocker.com/en-au/news/social-media/oh-buoy-get-excited-cbs-and-ten-announce-new-dating-show-the-real-love-boat/https://www.newslocker.com/en-au/news/social-media/several-parties-circle-to-buy-southern-cross-austereos-regional-tv-network/Fri, 25 Mar 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/several-parties-circle-to-buy-southern-cross-austereos-regional-tv-network/ Our next game is away to Saudi Arabia, Wednesday 4:30am AEDT on 10 (check your local guides for more information)#AUSvJPN pic.twitter.com/xLv9QfKrAY
— 10 Football (@10FootballAU) March 24, 2022Paramount sport sales director Nick Bower said: “In just our first five months as the new h]]>https://www.newslocker.com/en-au/news/social-media/tens-thursday-night-socceroos-match-draws-in-309k-metro/Thu, 24 Mar 2022 23:52:00 +0100https://www.newslocker.com/en-au/news/social-media/tens-thursday-night-socceroos-match-draws-in-309k-metro/https://www.newslocker.com/en-au/news/social-media/instagrams-favourites-feature-lets-users-customise-feeds-ads-to-follow/Thu, 24 Mar 2022 23:52:00 +0100https://www.newslocker.com/en-au/news/social-media/instagrams-favourites-feature-lets-users-customise-feeds-ads-to-follow/https://www.newslocker.com/en-au/news/social-media/lumo-digital-outdoor-and-doohly-develop-independent-programmatic-solution/Thu, 24 Mar 2022 23:40:00 +0100https://www.newslocker.com/en-au/news/social-media/lumo-digital-outdoor-and-doohly-develop-independent-programmatic-solution/ Other TVCs in the campaign feature scenarios such as people stranded on a desert island and a fantasy-style meeting of rulers.
Sportsbet creative director Ramb]]>https://www.newslocker.com/en-au/news/social-media/cleopatra-uses-sportsbet-in-latest-bet-with-mates-ads/Thu, 24 Mar 2022 23:23:00 +0100https://www.newslocker.com/en-au/news/social-media/cleopatra-uses-sportsbet-in-latest-bet-with-mates-ads/ Fraudsters use ViperBot to strip the code that verifies ad impressions and then conceal and redirect the code through real devices to hide the fraudulent activity in an attempt to go undetected. The scheme continues to spoof more than five million devices]]>https://www.newslocker.com/en-au/news/social-media/doubleverify-blocks-viperbot-fraud-scheme-targeting-8m-per-month-in-ad-spend/Thu, 24 Mar 2022 22:56:00 +0100https://www.newslocker.com/en-au/news/social-media/doubleverify-blocks-viperbot-fraud-scheme-targeting-8m-per-month-in-ad-spend/https://www.newslocker.com/en-au/news/social-media/we-are-social-takes-sxsw-2022/Thu, 24 Mar 2022 12:45:00 +0100https://www.newslocker.com/en-au/news/social-media/we-are-social-takes-sxsw-2022/ Stan CEO, Martin Kugeler. (Pictured.)
“The first boxing fight]]>https://www.newslocker.com/en-au/news/social-media/stans-ceo-martin-kugeler-talks-the-success-of-its-pay-per-view-product/Thu, 24 Mar 2022 06:16:00 +0100https://www.newslocker.com/en-au/news/social-media/stans-ceo-martin-kugeler-talks-the-success-of-its-pay-per-view-product/ Isaac: Looking forward to getting back on the frontline
Isaac has more than two decades of experience in the media market, with exper]]>https://www.newslocker.com/en-au/news/social-media/making-waves-daniel-isaac-swaps-dentsu-for-groupm/Thu, 24 Mar 2022 00:33:00 +0100https://www.newslocker.com/en-au/news/social-media/making-waves-daniel-isaac-swaps-dentsu-for-groupm/ Mick Hellman. (Pictured.)
oOh!Media chair, Tony Faure, said: “On behalf of the board I want to acknowledge and thank Mick for his contribution to the company over the past]]>https://www.newslocker.com/en-au/news/social-media/hmi-capital-sells-oohmedia-stake-as-managing-partner-steps-down/Thu, 24 Mar 2022 00:10:00 +0100https://www.newslocker.com/en-au/news/social-media/hmi-capital-sells-oohmedia-stake-as-managing-partner-steps-down/ — PRIME7 (@prime7tv) March 23, 2022Similarly, the latest Daily]]>https://www.newslocker.com/en-au/news/social-media/445k-metro-viewers-tune-in-to-watch-sevens-shane-warne-special/Thu, 24 Mar 2022 00:00:00 +0100https://www.newslocker.com/en-au/news/social-media/445k-metro-viewers-tune-in-to-watch-sevens-shane-warne-special/https://www.newslocker.com/en-au/news/social-media/ceo-martin-kugeler-what-the-lionsgate-partnership-deal-means-for-stan/Wed, 23 Mar 2022 23:59:00 +0100https://www.newslocker.com/en-au/news/social-media/ceo-martin-kugeler-what-the-lionsgate-partnership-deal-means-for-stan/ Burgess himself has been appointed to the newly created po]]>https://www.newslocker.com/en-au/news/social-media/tag-partners-with-little-rocket-appoints-first-nations-director/Wed, 23 Mar 2022 23:35:00 +0100https://www.newslocker.com/en-au/news/social-media/tag-partners-with-little-rocket-appoints-first-nations-director/ There is an]]>https://www.newslocker.com/en-au/news/social-media/shein-found-to-be-in-breach-of-ad-standards-for-sexuality-rule/Wed, 23 Mar 2022 23:32:00 +0100https://www.newslocker.com/en-au/news/social-media/shein-found-to-be-in-breach-of-ad-standards-for-sexuality-rule/ Australia is the first market where Spanish-headquartered Cupra will operate exclusively as a performance car brand.
Adding to Primal’s growing roster of foundation clients, Australia’s peak industry body, the Electric Vehicle Council]]>https://www.newslocker.com/en-au/news/social-media/cupra-electric-vehicle-council-among-new-clients-for-primal-storytelling/Wed, 23 Mar 2022 23:28:00 +0100https://www.newslocker.com/en-au/news/social-media/cupra-electric-vehicle-council-among-new-clients-for-primal-storytelling/https://www.newslocker.com/en-au/news/social-media/this-is-flow-to-handle-carnival-australia-as-its-agency-of-record/Wed, 23 Mar 2022 22:24:00 +0100https://www.newslocker.com/en-au/news/social-media/this-is-flow-to-handle-carnival-australia-as-its-agency-of-record/ Cameron Williams (Pictured.)
In an email sent to staff, Williams said: “ It’s with a heavy heart I have decided to resign from Nine. Leaving the best team in News is difficult and b]]>https://www.newslocker.com/en-au/news/social-media/cameron-williams-resigns-as-sports-presenter-on-nine-news/Wed, 23 Mar 2022 06:02:00 +0100https://www.newslocker.com/en-au/news/social-media/cameron-williams-resigns-as-sports-presenter-on-nine-news/https://www.newslocker.com/en-au/news/social-media/committee-recommends-minimum-20-of-govt-print-ads-placed-in-regional-papers/Wed, 23 Mar 2022 05:57:00 +0100https://www.newslocker.com/en-au/news/social-media/committee-recommends-minimum-20-of-govt-print-ads-placed-in-regional-papers/ The new deal will continue to provide comprehensive coverage for Foxtel and Kayo plus additional F1 bonus action providing fans with the most complete F1 experience ever, including live feeds, special supporting content and every race in 4K UHD on Foxtel.
Foxtel G]]>https://www.newslocker.com/en-au/news/social-media/foxtel-group-and-formula-1-sealnew-long-term-rights-deal/Wed, 23 Mar 2022 02:56:00 +0100https://www.newslocker.com/en-au/news/social-media/foxtel-group-and-formula-1-sealnew-long-term-rights-deal/https://www.newslocker.com/en-au/news/social-media/why-you-so-obsessed-with-me-a-semiotic-analysis-of-euphoria/Tue, 15 Mar 2022 17:18:00 +0100https://www.newslocker.com/en-au/news/social-media/why-you-so-obsessed-with-me-a-semiotic-analysis-of-euphoria/https://www.newslocker.com/en-au/news/social-media/girl-gamers-have-risen-brands-need-to-listen/Tue, 08 Mar 2022 16:21:00 +0100https://www.newslocker.com/en-au/news/social-media/girl-gamers-have-risen-brands-need-to-listen/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2022/Mon, 28 Feb 2022 23:57:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-february-2022/https://www.newslocker.com/en-au/news/social-media/i-hate-web3-its-awesome/Thu, 17 Feb 2022 11:01:00 +0100https://www.newslocker.com/en-au/news/social-media/i-hate-web3-its-awesome/https://www.newslocker.com/en-au/news/social-media/digital-2022-australia-online-like-never-before/Tue, 08 Feb 2022 23:13:00 +0100https://www.newslocker.com/en-au/news/social-media/digital-2022-australia-online-like-never-before/https://www.newslocker.com/en-au/news/social-media/digital-culture-review-what-the-biggest-content-from-2021-can-tell-us-about-whats-to-come-in-2022/Thu, 03 Feb 2022 13:03:00 +0100https://www.newslocker.com/en-au/news/social-media/digital-culture-review-what-the-biggest-content-from-2021-can-tell-us-about-whats-to-come-in-2022/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2022/Mon, 31 Jan 2022 21:21:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-january-2022/https://www.newslocker.com/en-au/news/social-media/digital-2022/Thu, 27 Jan 2022 18:28:00 +0100https://www.newslocker.com/en-au/news/social-media/digital-2022/https://www.newslocker.com/en-au/news/social-media/digital-2022-another-year-of-bumper-growth/Wed, 26 Jan 2022 07:49:00 +0100https://www.newslocker.com/en-au/news/social-media/digital-2022-another-year-of-bumper-growth/https://www.newslocker.com/en-au/news/social-media/2022-trends-new-materialists/Tue, 18 Jan 2022 11:28:00 +0100https://www.newslocker.com/en-au/news/social-media/2022-trends-new-materialists/ Listen Up! Audio social goes interactive
Roberto Collazos Garcia, CEO, GermanyOver the course of the pandemic, marketers have had to quickly adapt to shifting content and media trends which have challenged the existing rules of custome]]>https://www.newslocker.com/en-au/news/social-media/global-trends-shaping-marketing-in-2022-part-two/Wed, 12 Jan 2022 10:07:00 +0100https://www.newslocker.com/en-au/news/social-media/global-trends-shaping-marketing-in-2022-part-two/https://www.newslocker.com/en-au/news/social-media/global-trends-shaping-marketing-in-2022-part-one/Tue, 11 Jan 2022 14:50:00 +0100https://www.newslocker.com/en-au/news/social-media/global-trends-shaping-marketing-in-2022-part-one/https://www.newslocker.com/en-au/news/social-media/2022-trends-social-cynicism/Wed, 05 Jan 2022 10:20:00 +0100https://www.newslocker.com/en-au/news/social-media/2022-trends-social-cynicism/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2021/Sat, 01 Jan 2022 01:18:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-december-2021/ Creamy vodka pasta, oreo mug cakes, and toaster wraps are just some of the weird and wacky recipes to go viral on social media over the last couple of years. These crazes have left their mark on the grocery aisle, with 2020’s infamous feta pasta bake rumoured to have caused cheese shortages. E]]>https://www.newslocker.com/en-au/news/social-media/foodporn-how-to-say-bon-appetit-on-social-media/Fri, 17 Dec 2021 11:07:00 +0100https://www.newslocker.com/en-au/news/social-media/foodporn-how-to-say-bon-appetit-on-social-media/https://www.newslocker.com/en-au/news/social-media/2022-trends-the-vibe-economy/Wed, 15 Dec 2021 10:27:00 +0100https://www.newslocker.com/en-au/news/social-media/2022-trends-the-vibe-economy/https://www.newslocker.com/en-au/news/social-media/think-forward-2022-brave-new-worlds/Thu, 02 Dec 2021 22:15:00 +0100https://www.newslocker.com/en-au/news/social-media/think-forward-2022-brave-new-worlds/ THE VIBE ECONOMYThe curation of moods and feelings has become a coveted creative skill.
PRIME TIME PLATFORMSSocial has levelled up from its role as a second screen.
SOCIAL CYNICISMCreators are fighting to overcome the tropes of social.
NEW MATERIALISTSPeople are investing in digital content and creativity
ENTER THE REPORTShare your tho]]>https://www.newslocker.com/en-au/news/social-media/think-forward-2022/Wed, 01 Dec 2021 06:51:00 +0100https://www.newslocker.com/en-au/news/social-media/think-forward-2022/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2021/Tue, 30 Nov 2021 22:32:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-november-2021/ Segmented videos are set to be a thing of the past on Instagram, with the app launching a live test of 60-second videos in Stories. Longer video clips would no longer be split into 15-second segments which are played across several frames. With other platforms rolling out longer video formats, this update comes following several requests from the Instagram community. Currently b]]>https://www.newslocker.com/en-au/news/social-media/we-are-socials-tuesday-tune-up/Mon, 29 Nov 2021 16:19:00 +0100https://www.newslocker.com/en-au/news/social-media/we-are-socials-tuesday-tune-up/https://www.newslocker.com/en-au/news/social-media/why-weve-launched-we-are-social-gaming/Tue, 16 Nov 2021 13:10:00 +0100https://www.newslocker.com/en-au/news/social-media/why-weve-launched-we-are-social-gaming/ Fancy $10,000 turning up in your bank account? Well you better get involved in Instagram’s monthly Reels Play bonus program. Similar to other platforms’ incentivising programs, the Reels Play bonus program offers creators cash for particularly entertaining and popular Reels. To be eligible, creators must be at least 18 years old and have an exis]]>https://www.newslocker.com/en-au/news/social-media/we-are-socials-tuesday-tune-up-508/Mon, 15 Nov 2021 17:27:00 +0100https://www.newslocker.com/en-au/news/social-media/we-are-socials-tuesday-tune-up-508/https://www.newslocker.com/en-au/news/social-media/how-older-consumers-have-come-of-age-on-social-media/Wed, 10 Nov 2021 12:59:00 +0100https://www.newslocker.com/en-au/news/social-media/how-older-consumers-have-come-of-age-on-social-media/ In the past year or so, a tonne of internet jargon has landed on our doorsteps. The blockchain, crypto, the metaverse and – of course – NF]]>https://www.newslocker.com/en-au/news/social-media/what-exactly-can-10000-photos-of-bored-apes-teach-marketers-about-membership/Wed, 10 Nov 2021 10:18:00 +0100https://www.newslocker.com/en-au/news/social-media/what-exactly-can-10000-photos-of-bored-apes-teach-marketers-about-membership/ It’s time to turn off Netflix and get shopping with Pinterest TV, the platform’s upcoming shoppable live series. Debuting today, November 8th, each episode will feature a creator from the platform, with shows covering topics like fashion, beauty, home and food. On Fridays, episodes turn into a daytime-tv-style shopping show, where viewers can purchase exclusive products from different brand]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-507/Mon, 08 Nov 2021 14:55:00 +0100https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-507/ What’s it all about?
Facebook recently announced a seismic development in how it views the ways we connect and socialise online, with its new corporate name evolving to ‘Meta’. This is significant because of what Meta represents – Facebook’s ambition to provide people with access to the metaverse. The company]]>https://www.newslocker.com/en-au/news/social-media/need-to-know-meta/Fri, 05 Nov 2021 13:27:00 +0100https://www.newslocker.com/en-au/news/social-media/need-to-know-meta/https://www.newslocker.com/en-au/news/social-media/how-to-view-your-facebook-messages-in-your-iphone-browser/Tue, 02 Nov 2021 00:22:00 +0100https://www.newslocker.com/en-au/news/social-media/how-to-view-your-facebook-messages-in-your-iphone-browser/ There’s big news from the social media giant that is/was Facebook. After 17 years with the name, the social networking parent company behind Facebook, Instagram, WhatsApp and Oculus has a new name; Meta. Announced during an AR/VR-focused Connect event, Mark Zuckerberg explained how the company was evolving to become ‘metaverse-first, not Facebook-first.’ This shouldn’t come]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-506/Mon, 01 Nov 2021 17:12:00 +0100https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-506/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2021/Mon, 01 Nov 2021 00:14:00 +0100https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-october-2021/ Instagram announces Collabs for ReelsCollaboration is king, according to Instagram. The platform has announced a new feature named ‘Collabs,’ which lets two users jointly share ownership of a single feed post or Reel. That means you and your bestie’s post or Reel will appear jointly to one another’s followers, sharing the same comment thread, as well as view and like counts. Other product announcements revealed by the platfo]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-505/Mon, 25 Oct 2021 15:43:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-505/https://www.newslocker.com/en-au/news/social-media/why-linkedin-left-china/Fri, 22 Oct 2021 08:42:00 +0200https://www.newslocker.com/en-au/news/social-media/why-linkedin-left-china/https://www.newslocker.com/en-au/news/social-media/digital-2021-social-media-users-pass-the-45-billion-mark/Fri, 22 Oct 2021 01:23:00 +0200https://www.newslocker.com/en-au/news/social-media/digital-2021-social-media-users-pass-the-45-billion-mark/ Facebook updates policies to protect public figures from harassment
Facebook is cracking down on harassment against public figures on the platform. It announced that it will now remove content that targets individuals at heightened risk of offline harm, even if the content on its own wouldn’t violate its policies. This will apply to direct messages as well as those on public pages. The types of content that will be removed include pages, groups or events de]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-504/Tue, 19 Oct 2021 01:53:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-504/https://www.newslocker.com/en-au/news/social-media/this-is-a-test-post/Wed, 13 Oct 2021 13:47:00 +0200https://www.newslocker.com/en-au/news/social-media/this-is-a-test-post/ Twitch has confirmed that it suffered a data breach last week – as the result of a hack ominously labelled as “Part One”, suggesting there could be more to come – and says it’s “working with urgency to understand the extent” of the issue. So far, the leak doesn’t appear to include passwords or address information belonging to Twitch users. However, it does include]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-503/Tue, 12 Oct 2021 06:25:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-503/ Twitch has confirmed that it suffered a data breach last week – as the result of a hack ominously labelled as “Part One”, suggesting there could be more to come – and says it’s “working with urgency to understand the extent” of the issue. So far, the leak doesn’t appear to include passwords or address information belonging to Twitch users. However, it]]>https://www.newslocker.com/en-au/news/social-media/we-are-socials-monday-mash-up/Mon, 11 Oct 2021 18:28:00 +0200https://www.newslocker.com/en-au/news/social-media/we-are-socials-monday-mash-up/ Facebook experienced one of the worst outages in its history on Tuesday morning, leaving users around the world unable to access its platforms, including Instagram and WhatsApp, for several hours. Facebook has not yet provided a full explanation of what the caused the outage, but experts said the problem appeared to have been related to the company’s internal infrastructure. To the huge community of people and businesses ar]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-502/Tue, 05 Oct 2021 03:27:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-502/https://www.newslocker.com/en-au/news/social-media/how-to-force-the-facebook-desktop-site-on-iphone-devices/Fri, 01 Oct 2021 01:15:00 +0200https://www.newslocker.com/en-au/news/social-media/how-to-force-the-facebook-desktop-site-on-iphone-devices/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2021/Fri, 01 Oct 2021 00:32:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-september-2021/ TikTok announced in a blog post today that one billion people use TikTok every month. Per TechCrunch, this new user data marks a 45% increase in monthly active users since July 2020, when it had 689 million users.Twitter enables tipping with Bitcoin
There’s good news for crypto fans, with Twitter allowing tipping in Bitcoin. The platform is the first major social network to encourage use of cryptocurrency as a method of payment. Tippin]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-501/Tue, 28 Sep 2021 03:19:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-501/ Last week, We Are Social launched The Feed, a global, editorially-led cultural insights publication on Instagram tracking digital culture and trends on a global scale. On The Feed, we’re sharing our insights with the marketing community. It’ll get readers on the inside track of emergent digital culture as it’s happening, and translate it into actionable insights and opportunities they can apply to their own workstr]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-500/Tue, 21 Sep 2021 03:53:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-500/ Digital culture is about more than hijacking memes
We Are Social is a socially-led crea]]>https://www.newslocker.com/en-au/news/social-media/introducing-the-feed-your-daily-digital-culture-download/Tue, 14 Sep 2021 23:44:00 +0200https://www.newslocker.com/en-au/news/social-media/introducing-the-feed-your-daily-digital-culture-download/ The Australian High Court ruled last week that publishers and brands are liable for comments made on public Facebook posts, even though they played no part in drafting the remarks because they’ve effectively facilitated the comments being posted. Fairfax and News Corp lost their appeal to escape liability for defamatory third-party comments that are considered tantamount to “participation” in the communication o]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-499/Tue, 14 Sep 2021 03:02:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-499/ The Super Follows roll out has begun! The new feature, currently only available on iOS in the US, lets users charge for subscriber-only content. Creators can set their tweets to go out to Super Followers only, and the tweets will appear on the timelines of just those subscribers. Super Follows users can charge anywhere from $2.99 to $9.99 a month and can earn up to 97 percent of subscription revenue after third-party fees. To be eligible for Super]]>https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-498/Tue, 07 Sep 2021 09:31:00 +0200https://www.newslocker.com/en-au/news/social-media/tuesday-tune-up-498/ A year after introducing ephemeral video to its platform, LinkedIn announced today that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform. Existing ads will instead be shared on the LinkedIn feed, but users who promoted or sponsored Stores directly from their page will need to remake them. Attributing the lack of uptake to restrictions on creative functiona]]>https://www.newslocker.com/en-au/news/social-media/wednesday-wrap-up-497/Wed, 01 Sep 2021 03:31:00 +0200https://www.newslocker.com/en-au/news/social-media/wednesday-wrap-up-497/https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2021/Tue, 31 Aug 2021 23:31:00 +0200https://www.newslocker.com/en-au/news/social-media/social-media-statistics-australia-august-2021/ Instagram is planning to retire its ‘Swipe up’ feature on Instagram Stories, which allows people to visit external webpages, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are tappable stickers that take people to external websites. The move is being made to “streamline the stories creation experience” and offer more “creative control,”]]>https://www.newslocker.com/en-au/news/social-media/wednesday-wrap-up-496/Wed, 25 Aug 2021 06:13:00 +0200https://www.newslocker.com/en-au/news/social-media/wednesday-wrap-up-496/