Gen Z’s shift toward analogue living is quietly turning wristwatches into a cultural status symbol again.
Watches benefit because they remove phone dependency without forcing a full digital detox.
From microbrands to haute horology, the appeal is the same.
I don’t entirely know how they do it, but if the Gen Z tastemakers decided tomorrow that millennial beige, skinny jeans and ankle socks were cool again, we’d all morph into some 2010 version of ourselves overnight.Such is the
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