Project Management news

• Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong

  13-11-2018 15:39
  In the story of Goldilocks, the heroine dismisses options for being too hot and too cold. She chooses the one that is right in the middle. It’s a nice parable about balance. Marketing clouds try to sell much the same vision.
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• 3 Strategies for Successful Customer Onboarding Compliance

  12-04-2024 17:36
  
  Learn how balancing customer experience with regulatory compliance can revolutionize customer onboarding and build trust.
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• Top 10 AI Marketing Analytics Tools

  12-04-2024 16:43
  
  Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape.
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• From Feedback Fatigue to Actionable Insights

  12-04-2024 15:42
  
  Transform feedback from overwhelming to actionable, enhancing both customer satisfaction and employee engagement for business success.
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• Marketing Leadership Strategies: Lessons Learned in My First Year as CMO

  11-04-2024 14:01
  
  Explore how a first-time CMO navigates the complexities of the C-suite, builds a cohesive marketing team and aligns with business goals for success.
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• 5 Steps to Revamp Your Marketing Customer Journey

  11-04-2024 13:34
  
  5 hot tips to tattoo on your team’s sleeve.
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• Will Search Be Generative AI or Blue Links? Actually It's Both

  11-04-2024 13:03
  
  The real search battle isn’t gen AI vs. links; it’s when to show each format.
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• AI's Transformative Role in Customer Support and Service

  10-04-2024 19:36
  
  Customer service and support are on the cusp of a fundamental reimagining of how companies engage with their customers.
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• Microsoft's Raj Krishnan on AI-Driven Customer Support

  10-04-2024 19:23
  
  Explore how AI is reshaping customer service, from enhancing human roles to streamlining omnichannel support.
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• Revisiting the Concept of Customer Technology

  10-04-2024 17:31
  
  There’s tremendous value in reframing what we do with our marketing, sales and service technology in the context of the customer experience.
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• 5 Ways Data-Driven Insights Are Reshaping Customer Segmentation

  10-04-2024 15:51
  
  Explore the future of digital marketing with data-driven targeting, real-time insights and ethical data use for personalized customer experiences.
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• The Sitecore Leadership Shift and the Impact on the Company's Trajectory

  10-04-2024 13:03
  
  How Sitecore's leadership changes and AI focus are shaping the competitive digital experience platform landscape.
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• 5 Necessities for a Successful Customer Advisory Board Program

  09-04-2024 14:42
  
  Many companies want a customer advisory board program but need to be sure they have the elements necessary to ensure their success before they begin.
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• Trust in AI: Combining AI & the Human Experience

  09-04-2024 14:23
  
  Trust profoundly impacts the human experience in numerous ways, shaping how we interact with businesses, loyalty and willingness to engage in transactions.
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• Shopping Cart Abandonment and How to Avoid It

  09-04-2024 14:03
  
  Understanding why shoppers leave is essential for retailers aiming to streamline their checkout process and enhance the overall shopping experience.
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• YouTube's AI Image Labels: What Marketers Need to Know

  08-04-2024 15:38
  
  YouTube's new labeling tool ensures content integrity and viewer trust in the deepfake era.Continue reading...
  
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• The Unforeseen Consequences of Relying on AI in Marketing Strategies

  08-04-2024 13:34
  
  There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot.
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• What Airlines Can Teach Us About Elevating Customer Experience (No, Really)

  08-04-2024 13:03
  
  We may have progressed past post-COVID revenge travel, but we’re still traveling — and we’re not enjoying any of it.
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• An Agent for Everything: Unlocking New Possibilities With LLM Agents

  05-04-2024 17:35
  
  LLM agents act as a glue between human workers and software/systems.
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• Crafting Personalized Marketing Experiences for the Privacy-Conscious Consumer

  05-04-2024 15:31
  
  How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy?
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• What Brand Perception Is and Why It Matters

  05-04-2024 14:58
  
  How brand perception shapes market perception, consumer behavior and long-term brand success.
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• Will Alphabet Acquire HubSpot?

  04-04-2024 22:13
  
  Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing?
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• Demonstrating Value for Customers: 3 Steps to Enhanced Loyalty

  04-04-2024 19:17
  
  Shift your focus from building relationships to demonstrating value to enhance customer loyalty and retention.Continue reading...
  
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• Rising Costs, Happy Customers: How to Achieve Balance

  04-04-2024 16:14
  
  Costs keep going up. Here’s how to keep customers happy and coming back for more despite higher price tags.
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• 11 Smart Tips for Sustainable Website Design

  04-04-2024 15:42
  
  Boost your brand's eco-credentials by adopting sustainable website design and practices that align with your company's green goals.
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• Boost CX With AI-Enabled Customer Onboarding

  03-04-2024 18:22
  
  Transform your customer onboarding with AI to set the stage for a successful and rewarding relationship, ensuring efficiency and engagement.
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• Spotlight on the 2024 CMSWire IMPACT Awards Winners and Finalists

  03-04-2024 18:11
  
  Here are the winners and finalists of the 2024 CMSWire IMPACT Awards program
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• Successful People Understand These Two Things

  03-04-2024 16:33
  
  Every company has 2 things in common if they want to successfully innovate. Here’s what you need to know.
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• CMO Circle - Navigating the Onboarding Journey: A New CMO's Approach

  03-04-2024 16:09
  
  CMSWire Managing Editor Dom Nicastro sits down with Kathie Johnson, the newly appointed CMO of Sitecore, to explore her strategies for success in her new role.
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• How to Prioritize Email Personalization's Perennially Moving Target

  03-04-2024 16:06
  
  Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant.
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