• The Customer Journey Is Over

    The customer journey has long been a fascination for marketers. The momentum between steps in the journey, the channels, the messages required to guide customers to convert. However, as marketing channels have diversified, creating new, erratic buying habits, it’s unreasonable for marketers to create a predetermined, sequential, repeatable customer journey.
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  • Prioritization Is Key to Growing Your Business

    In today’s fast-paced business world, we constantly feel like we need to be juggling several different tasks at once just to stay afloat. Because of this, we’ve become obsessed with finding productivity hacks to help us maximize our time and get everything on our long to-do list done.
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  • Is Microsoft Search the Solution to Finding Information in Office 365?

    The unification of the Microsoft productivity suite into a single Office 365 cloud platform was supposed to reduce the age-old challenge of finding important business information quickly. Paradoxically, the flood of Office 365 apps with overlapping functionality has made the problem more acute.
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  • How to Recruit Top Marketing Talent

    A number of marketing leaders are likely tell you how important it is to invest in your actual marketers, more so than your marketing technology. However, some numbers indicate organizations don’t always agree, at least when it comes to marketing spend. Gartner’s CMO Spend Survey 2018-2019 found marketing technology (martech)
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  • What Is a Continuous Integration/Continuous Delivery (CI/CD) Pipeline?

    In the age of DevOps, conventional software development and delivery methods are becoming obsolete. Software and infrastructure have become more complex as many companies move towards a microservices architecture and automated processes have become more critical than ever. Alarmingly, 50% of respondents in a recent survey reported finding issues
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