Advertising news

• Monday Wake-Up Call: Nike's homage to Tiger Woods. Plus, Ad Age's 40 Under 40, and 7 Over 70

  24-09-2018 13:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Ad Age's 40 Under 40 list is out today, with up-and-coming executives chosen from over 700 entries. We've added something new this year: Our first 7 Over 70 list is recognition that good work is hardly just the province of youth, as the e
  
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• Revolut unveils first campaign by Anomaly

  16-04-2024 12:46 via campaignlive.co.uk
  
  The finance app picked Anomaly following a competitive pitch in 2023.
  
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• Director Sam Walker signs with Creators Inc

  16-04-2024 12:38 via campaignlive.co.uk
  
  Walker will continue as Uncommon Creative Studio's executive creative director.
  
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• Sainsbury’s Argos store comes to Coronation Street under sponsorship renewal

  16-04-2024 12:11 via campaignlive.co.uk
  
  The retailer has been the headline sponsor of the soap since 2021.
  
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• Dairylea, Trainline and Channel 4 unite to get kids exploring the outdoors

  16-04-2024 12:03 via campaignlive.co.uk
  
  The campaign spans social, dynamic radio and OOH.
  
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• Dairylea, Trainline and Channel 4 unite to get kids exploring outdoors

  16-04-2024 12:03 via campaignlive.co.uk
  
  The campaign spans social, dynamic radio and OOH.
  
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• ‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

  16-04-2024 10:33 via campaignlive.co.uk
  
  Ogilvy UK’s Natalie Chester (strategy director) and David Fanner (consultant, behavioural science) discuss the high-profile campaign targeting violence against women and girls.
  
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• Campaign Ad Net Zero Awards 2024 open for entries

  16-04-2024 09:34 via campaignlive.co.uk
  
  Early-bird deadline is 6 June
  
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• EBay reviews global media account

  15-04-2024 19:07 via campaignlive.co.uk
  
  EssenceMediacom is the incumbent.
  
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• Campaign Podcast: Accenture Song acquisition | M&C Saatchi’s new strategy | Monzo and AnalogFolk

  15-04-2024 18:09 via campaignlive.co.uk
  
  Campaign's editorial team discusses the latest stories from adland.
  
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• Barclays appoints social media agency

  15-04-2024 16:39 via campaignlive.co.uk
  
  Pitches for the account took place late last year.
  
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• Decathlon UK picks media agency

  15-04-2024 16:12 via campaignlive.co.uk
  
  Appointment follows a non-competitive pitch.
  
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• Magnum rolls out OOH campaign in Piccadilly Circus

  15-04-2024 15:11 via campaignlive.co.uk
  
  The activation is the latest in Magnum’s 'Wherever pleasure takes you' campaign.
  
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• Beyond Collective hires Dan Southern to lead strategy agency Frontier

  15-04-2024 12:37 via campaignlive.co.uk
  
  Dan Southern spent six years at Contagious.
  
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• Pablo hires creative directors from Adam & Eve/DDB and Special

  15-04-2024 12:14 via campaignlive.co.uk
  
  Trio join in same roles.
  
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• Pablo appoints trio of creative directors

  15-04-2024 12:14 via campaignlive.co.uk
  
  They join Pablo from Adam & Eve/DDB and Special Group New Zealand.
  
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• Pablo appoints creative directors from Adam & Eve/DDB and Special

  15-04-2024 12:14 via campaignlive.co.uk
  
  Trio join in same roles.
  
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• Heinz dolls up in pink for limited-edition Barbiecue Sauce

  15-04-2024 12:08 via campaignlive.co.uk
  
  Condiment will be promoted via owned social media and earned PR and influencer activity.
  
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• Notorious Communications parts ways with Goodstuff and hires buying chief

  15-04-2024 11:27 via campaignlive.co.uk
  
  Indie agency Notorious leaves Goodstuff's G-Force buying service.
  
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• Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

  13-04-2024 15:00 via adweek.com
  
  Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO of production company/record label/management agency The Firm--the lucrative offer to join the Big3 next season isn't a marketing move. Much...
  
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• The Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting

  12-04-2024 19:26 via adweek.com
  
  The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. Ben Keighran's live sports broadcasting platform, Caffeine, epitomizes this transformation, offering a glimpse into the future of...
  
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• TechMagic Podcast: RIP Apple Car, Hello Apple Robots

  12-04-2024 18:55 via adweek.com
  
  In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss Apple and home-focused development like robots and security within the Apple ecosystem. Lee brings up the FCC to vote on restoring net neutrality...
  
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• Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

  12-04-2024 16:27 via campaignlive.com
  
  Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
  
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• The Office Cast Become the Masters of Small Business for AT&T

  12-04-2024 16:00 via adweek.com
  
  When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The Office's Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business's...
  
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• CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

  12-04-2024 15:00 via adweek.com
  
  After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman...
  
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• Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending

  12-04-2024 15:00 via adweek.com
  
  Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn't go as planned. The nearly four-minute film starts with a frantic call...
  
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• Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

  12-04-2024 14:51 via campaignlive.co.uk
  
  Brand eyes ad push later this year.
  
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• Reddit’s CMO Busts Platform Myths

  12-04-2024 14:47 via adweek.com
  
  After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform. Young outlined the platform's performance prowess and how the community...
  
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• #CannesForAll returns to take two cohorts of diverse talent to Cannes Lions

  12-04-2024 14:31 via campaignlive.co.uk
  
  Brixton Finishing School and DigiLearning Foundation are behind the initiative.
  
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• Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table

  12-04-2024 14:13 via adweek.com
  
  Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the ages of one and 100 having breakfast before a big day. Academy Award nominee Misan Harriman and his close collaborator, Domizia Salusest, took black-and-white photographs of...
  
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