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It was just a few months ago that Canon introduced its first full-frame mirrorless camera, the EOS R. The company’s previous mirrorless cameras gave you little reason to choose them over one of its DSLRs, but the EOS R was a sign the company was finally ready to prioritize mirrorless technology. The problem was the EOS R cost $2,300 – without a lens. It was also wasn’t as small as we’ve come to expect from mirrorless cameras – significantly larger than Sony’s

It was just a few months ago that Canon introduced its first full-frame mirrorless camera, the EOS R. The company’s previous mirrorless cameras gave you little reason to choose them over one of its DSLRs, but the EOS R was a sign the company was finally ready to prioritize mirrorless technology. The problem was the EOS R cost $2,300 – without a lens. It was also wasn’t as small as we’ve come to expect from mirrorless cameras – significantly larger than Sony’s

An emotional connection with a brand can be a powerful motivator. In fact, brands considered to be the “most intimate” in the US outperform other companies in the S&P 500 and Fortune 500 lists in terms of revenue and profit, according to research from agency MBLM.
Who are those most intimate brands? This year Disney leads the list of companies with the strongest emotional connections to their customers in the US, as ranked in MBLM’s 'Brand Intimacy 2019 Study.' Edged out of

Kindred Agency has made a film for the Internet Watch Foundation (IWF) to encourage men to report sexual images and videos of underage sexual content they may stumble across online, and it involves a talking sock.
The film, ‘So Socking Simple’, done with the IWF in partnership with sexual abuse charity the Marie Collins Foundation, features a young man and his ‘special sock’ — essentially a wank aid — a character who chats with him before watching online

Crackdown 3 is a game for action fiends, the sort who don’t want any of that pesky “story” or “depth” to get in the way of their next dopamine release. It may not be the smartest or most sophisticated game to come out this year, but goddamn is it fun. This is by far the most colorful of the games hitting the market this week. In fact, if Metro Exodus is a gritty, gloomy HBO special, then Crackdown 3 is a bright, playful Saturday morning cartoon. Good guys are good,

Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.
This week, Jamie Venorsky, chief creative officer, Marcus Thomas, professes his love of Reese’s and the brand’s Halloween Candy Converter vending machine.Jamie Venorsky is CCO at Marcus Thomas
 
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Do you want to know my wife’s absolute favorite candy? Whoppers. Y

Omnicom has appointed Hearts & Science founder and boss, Scott Hagedorn, to head up its US media buying division.
As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. 
Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant.
Having worked with the group for 15 years, Hagedorn ha

Love it or hate it, Valentine’s Day is a serious business; UK consumers spent £1.8billion wooing loved ones on 14 February last year. Flick through some of the pages of any newspaper or magazine around this time of year and you’ll see an array of ads from retail and luxury brands, promoting an ‘idea’ of love that is usually reserved for the silver screen. 
It’s a strategy that works. But is it the only one? 
 
Work harder
Brands need to work har

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On January 1st, 1997, Nicolas Negroponte emailed a column to Wired Magazine in which he outlined out a vision for the future of books. I read that column and remember being inspired but also impatient because it was talking about a distant future. He

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On January 1st, 1997, Nicolas Negroponte emailed a column to Wired Magazine in which he outlined out a vision for the future of books. I read that column and remember being inspired but also impatient because it was talking about a distant future. He

TV guides are still performing strongly in the age of connected TV and digital guides according to 2018 audited figures from the Audit Bureau of Circulations (ABC). The four largest cumulative circulations for the year were held by TV Choice, The Economist, What’s On TV and the Radio Times.
It is a sentiment Radio Times editorial director Mark Frith shared with The Drum last September on the British weekly's 95th birthday when, perhaps counter-intuitively, he explained: "As TV gets mo

JP Morgan has a new digital asset, JPM Coin. It’s not really a cryptocurrency, and it’s not quite a stablecoin, but it does use a blockchain. It’s mostly referred to as a digital coin. Still, JPM Coin is set to square off against all the other redeemable bank tokens in the market, eventually. Announced today via a flurry of reports, JPM Coin’s drawcards are listed as each token being redeemable for fiat, and that its powered by a “blockchain,” specifical

Advertising veteran, Lee Clow, is to depart from his role as chairman of TBWA\Media Arts Lab and global director of media arts for TBWA Worldwide.
Not quite ready to hang up his advertising boots, Clow will transition into an advisory role as chairman emeritus of TBWA\Media Arts Labs - the agency he founded in 2006 to serve it's biggest client Apple.
Clow's career began as an art director at Los Angeles agency Chiat\Day (which would later become TBWA\Chiat\Day following Omnicom's purchase of the

The future of data is here, in every piece of cognitive technology consumers use. These devices influence AI to perform more complex tasks via machine learning. The possibilities (and sometimes the risks) can be limitless.
The data landscape is ever changing. In 2018, the introduction GDPR, the panacea to all data problems was introduced. As society moves forward, consumers want to know how organisations are using their data and what they will get in return for handing that over.
In the lat

Technology today is changing the shape of the human condition faster than at any other point in human history. Gen Z is coming of age in a world of infinite choice, and this affects everything from how they define themselves to how they love and how they buy.
The internet has fueled promiscuity to new levels, with dating apps promising love just a swipe away and online shopping enabling consumers to easily jump from one “brandwagon” to the next. The excitement of something new is con

On Valentine’s Day, Olivia Munn attests that nothing quite compares to the unconditional love of an adopted shelter pet. Munn, along with actor Rachel Bloom and NFL star Logan Ryan share their stories in the new #AdoptPureLove campaign from the Shelter Pet Project, a collaborative effort between the Ad Council, the Humane Society of the United States and Maddie’s Fund.
The campaign, which encourages shelter pet adoption by highlighting the unique bond between adopted shelter pets and

Cosmetics brand Benefit is experimenting with a new in-house influencer agency as it invests more marketing dollars into the burgeoning channel. With a regulatory crackdown and a microscope on fraudulent activity, the hub is dedicated to ensuring its budget is being wisely invested and delivering returns.
The aim of the division is to bridge the gap between its marketing team and digital influencers. It will be led by Annie Harrison, senior PR and influencer manager, who said that at &ldquo

You may have read recently about the Marsh and Parsons ad that was removed by JCDecaux from its OOH sites after advice from the Committee of Advertising Practice (CAP) that ads “must not unfairly portray or refer to anyone in an adverse way”. The creative, which was the latest in a long series of ads from the estate agent to reference topical issues, featured Theresa May with the words ‘Semi-detached, awaiting planning permission’.
Clever, amusing and current, we were pro

The Drum Network recently held a session in partnership with JFDI to review the findings of its latest New Business Barometer 2018 report. Joined by a group of The Drum Network members, the afternoon event looked at results from the annual survey and raised questions surrounding agency resource, strategy, new business opportunities and challenges. 
The survey, now in its third year, received responses from 84 agencies to create a tool that serves and supports agency leaders, while also cons

Like a fast-moving wildfire, all of us in the creative industries saw it coming: The debut of the now infamous Gillette campaign – “The Best Men Can Be” – followed by outrage, backlash, and then the backlash to the backlash. Whether it’s Nike’s contract with Colin Kaepernick or a Pepsi commercial starring Kendall Jenner, this cycle for brands has become all too familiar.  
But this time felt different. Why?  
It’s impor

Like a fast-moving wildfire, all of us in the creative industries saw it coming: The debut of the now infamous Gillette campaign – 'The Best Men Can Be' – followed by outrage, backlash, and then the backlash to the backlash. Whether it’s Nike’s contract with Colin Kaepernick or a Pepsi commercial starring Kendall Jenner, this cycle for brands has become all too familiar.  
But this time felt different. Why?  
It’s important to

Dentsu has reported organic growth of 3.4%, bringing in 1,018,512m yen in 2018 revenue, up 7.2% on 2017. Company president and chief executive Toshihiro Yamamoto said “2019 heralds a new stage” for Dentsu.
The 117-year-old Tokyo-based holding company, which counts marketing agencies like Carat, iProspect, Isobar, mcgarrybowen and Merkle among its stable, performed above expectations, despite what Yamamoto described as “challenging market circumstances”.
He said: “We

With the health tech and start up community booming and a plethora of stories about AI driving medical, procedural and detection breakthroughs, it’s hard not to get carried away by a wave of optimism. Or, totally daunted by it if you’re leading a slightly more conventional business with legacy systems and a less than agile process outside of the R&D labs.
The reality is, you’re not alone. While more established businesses are starting to experiment with AI, many are doing s

Tech marketers have been using celebrity endorsements for decades – Microsoft and Apple have relied on this method to flock their goods to the masses since the ’80s – and the cryptocurrency industry, although nascent, is no different. In the beginning, one could argue the objective was to put a friendly, familiar face on a product to make it more relatable to the average consumer. Today, it’s much more about the cool factor and reinforcing the link created between the en

Emoji has become a universal language of its own, but up until now there wasn’t one for people to say “I’m on my period” — and that’s more important than you might think. This bloody brilliant news came earlier this month when the Unicode Consortium (the official body that manages emoji worldwide) confirmed in a blogpost that they had approved 59 new emoji designs, including a “drop of blood” that will be added to our emoji catalog in spring

Panoply Media and audio analytics company Veritonic have partnered to develop pretested podcast creatives by leveraging the Veritonic's machine listening technology.
The goal of the partnership, Veritonic's first with a podcast-exclusive platform, is to find what resonates best with listeners across demographics and advertising verticals.
Panoply has conducted an initial test, which showed that announcer-read ads boost purchase intent by 61% compared to host-read ads. Listeners al

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week features account wins from Engine Group, Manchester United, Volkswagen and  Reebok, plus reviews from Electronic Arts and William Hill. 
EMEA wins
Saxo Group has appointed Engine Group to deliver integrated campaigns, following a contested pitch.
WeAreFearless has been app

Speed Seekers, a new series of programmes aimed at motorsport fans, is coming to Insight TV from March 1 to document the lives and stories of the world’s most talented racers on two and four wheels.  
Four shows will emerge within the series (outlined below) to spotlight Moto2 motorbike world champions, F1 veterans, professional drivers and amateur battles, as well as a close look at the Bolddog freestyle motorcross team and celebrity supercar owners.
 
Morbidelli Rising
To

EU’s controversial Copyright Reform is only couple of months from becoming official EU law after the European Parliament and the Council agreed on the final text last night. Opponents of the finalized version are putting their hopes on a final vote in Parliament in March or April to repeal the contested Articles 11 and 13. Agreement reached to modernise copyright rules. Freedoms enjoyed by internet users will be enhanced, creators better remunerated & internet economy will have cleare

As a woman just starting a career in tech, having empowering female role models helps to navigate what can sometimes be a tough industry. I’m fortunate enough to work for a company that provides them in spades, whether it’s through inspiring colleagues, or at TNW2019 – where our lineup of speakers includes some powerhouse women paving the way for people like me. If you’re always on the lookout for your next source of inspiration or hands-on learning, our tech conference

Pret and Monzo are looking to set customer taste buds tingling this Valentine’s Day with a brand partnership that will reward consumers who make a Pret purchase with their Monzo card on 14 February. 
A special edition 'Love Bar' flapjack will be dispensed to those who qualify, while stocks last, to guarantee a sweet moment even if you happen to be single.
Tristan Thomas, head of marketing at Monzo added: “We love Pret and it seems our customers do too. Being able to share t

Google is on a US spending spree after the digital goliath confirmed it was to spend $13bn through 2019 on the construction of a new generation of data centres and offices across the country, a process which will see it add tens of thousands of new workers to its payroll.
The ambitious expansion was detailed in a company blog post and includes a pledge to expand across 14 states, including Georgia, South Carolina and Ohio – broadening its footprint far beyond the San Francisco Bay Area.
CE

The present digital media landscape has been described in some quarters as a “long winter”. The hunt for advertising revenue gets harder the longer the winter lasts, and many commentators are speculating as to what, if it eventually arrives, spring will bring.
For many, a new means of funding digital media is at the top of the wishlist.
BuzzFeed and Vice have made high profile staff cuts recently – each shedding 250 jobs – and given the profile and standing of these

Press barons in the mould of William Randolph Hearst and Lord Beaverbrook have long been underwriting the cost of making the news as a means to gaining influence and status.
But journalism doesn’t have to work that way.
This week the independent Cairncross Review of the future of British media recommended the setting up of a new fund “aimed at improving the supply of public-interest news”. It called for a new Institute of Public News (a “rough equivalent” of the Ar

The late rock philosopher, J. Geils, once famously stated: "Love stinks." For those who don't share the bandleader's sentiments, there's Valentine's Day.
Some might call it a holiday manufactured by those selling flowers, chocolates, and silky undergarments, but there's no lack of love going around for brands that stand to capitalize on the aim of Cupid's arrow. In fact, according to the National Retail Federation, Valentine's Day shoppers will add $20.7bn to the economy, up from $19.2bn sp

I’d always wanted to go to India. So I was pretty outraged when, in 2011, my iPhone went without me. I think it’s only fair to place around 5 percent of the blame on my friend Blair. A group of us were in a London wine bar pretending to be grown-ups, searching for more sophisticated ways to say “second-least-expensive bottle” while tossing around wine terms we’d heard in a semi-ironic attempt to impress our waiter. “Oaky.” “Fruity.” “H

According to a note from the Securities and Exchange Commission (SEC), an Exchange Traded Fund (ETF) put forward by Blockforce Capital’s Reality Shares ETF Trusts has been withdrawn. Reality Shares has requested its application to obtain the SEC’s approval of its ETF to be rescinded on the advice of the commission. A lawyer representing Reality Shares told Coindesk that the SEC thinks it’s “not appropriate to file a registered 40 Act fund with cryptocurrency exposure at

What more could you want from a country where fairy tales, Lego, and the idea of the chill ‘hygge’ vibe originate? Now Denmark is also one of the most exciting startup scenes in Europe and is home to more than 400 tech companies that do everything from analytics and big data to gaming, cloud, fintech, and apps. In fact, this year Denmark reached 6th place on the 2018 Global Entrepreneurship Index, beating out its Nordic neighbors. Startups and companies see the country as a haven fo

Tjeerd van Lotringen, one of Vice's most experienced sales operators in Europe, has taken to LinkedIn to announce his departure from the digital media and broadcast company to pursue client-side pastures new in Amsterdam.
The experienced sales director, who has a history in publishing, event management and marketing, will leave his role based out of Vice's Copenhagen office this week.
He: “After 10 years at Vice, this will be my last week in the office. I have decided to seek a new ad