• Searchmetrics Content Experience Creates New Paradigm For Online Storytelling and Content Creation

    Guided creation and optimisation helps marketers and writers deliver engaging, compliant-safe and revenue-producing content. Companies now can scale at ease by connecting content to audiences at the right time and in the right voice. London, April 25, 2017 ‒ Searchmetrics today launched the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics C
  • Google Takes Fact-Checking Worldwide

    Hillary Clinton has personally ordered several assassinations; Donald Trump once referred to Republican voters as “the dumbest…in the country”; and literally everyone is a Russian agent.FAKE NEWS is everywhere.
    The sheer quantity of misinformation on the internet is as evident as the need to do something about it. Luckily Google, along with its sister think-tank Jigsaw, is attempting just that.
    Google first started tagging certain bits of content as fact-checked in October las
  • Google Sets Inaccurate & Offensive Content in its Crosshairs

    Google’s latest quality raters’ guidelines have been released, and have been updated to give raters new ways of flagging sites with content that could be considered upsetting, offensive or inaccurate.
    That there is upsetting, offensive or harmful content on the internet should be abundantly clear to anyone who’s ever innocently searched for the best way to celebrate a particularly bountiful lemon harvest; for how, as just one man, you should tackle opening one tricky jar; or fo
  • Absolute Digital Media Reviews SEO Strategies For The Gambling Industry

    15/03/2017 - The award-winning digital marketing agency are reviewing the SEO strategies for the gambling industry, in order to help ensure that they are keeping up to date with the latest industry changes. The gambling sector is one of the most niche and competitive markets, making SEO practices a lot harder to be successful, but Absolute Digital Media are at the top of their game with the methods they use. Whether it’s online casinos or...Source: RealWire
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  • WP Engine Announces PHP 7 Availability For All Customers

    Promise Of Incredible Speed And Performance Benefits To 60,000 Customers WorldwideLondon, UK — March 6, 2017 — WP Engine, the world’s leading WordPress digital experience platform, today announced it is making the PHP 7 environment available and an easy upgrade process for all existing and new customers. WP Engine conducted extensive testing to ensure that all of the company’s 60,000 customers have a path to adopt PHP 7, which offers dramatically improved website performa
  • Nokia Re-Releases the 3310… Sort Of

    It’s out with the new and in with the old as once-great Finnish mobile manufacturer Nokia takes us back to the halcyon days of slow texting, long battery life and phones that can stop a bullet. That’s right, the 3310 is back.Except that’s not quite true.
    It’s not really the 3310. It’s just a similar looking plastic phone.
    And it’s not really a statement of intent for the wistful (or even the ironic) luddite, it being announced alongside two new very-much-smart
  • YouTube Waves Goodbye to Non-Skippable 30-Sec Ads

    And why this is good news for advertisers
    From 2018 onwards, advertisers will no longer be able to prevent users from skipping 30-second ads they place at the beginning of videos on YouTube.
    Shorter videos (up to 20 seconds) will still be able to be made non-skippable.
    The decision was made in the name of making advertising work better for more people; ensuring that advertisers can get their point across while users do not feel disadvantaged or inconvenienced.
    A Google spokesperson said: “
  • Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

    Searchmetrics’ annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and resultsSAN MATEO, Calif., December 13, 2016 ‒ Today’s search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.Findings from the latest Se
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  • The Not-So Certain Future of Internet Privacy

    Incognito can’t save you now
    With a series of decisions so far described variously as ‘Orwellian’, ‘draconian’, and ‘terrifying’, the British government appears hell-bent on adding your online freedom and privacy to the ever growing list of casualties of 2016.
    But is it all as bad as it seems? Let’s have a look.
    Snooper’s Charter
    Last week, the Investigatory Powers Bill – an evolved form of Theresa May’s now six-year-old brainchil
  • Snooper’s Charter and the Digital Economy Bill: INCOGNITO CAN’T SAVE YOU NOW….

    First they came for the Marmite, and I did not speak out – because I don’t really like Marmite.
    Then, they came for the Toblerone, and I did not speak out – because I never really buy Toblerones to be perfectly honest.
    Then they came for my freedom to watch porn anonymously…
    ……………………………
    With a series of decisions so far described variously as Orwellian, draconian, and terrifying, the British go
  • Incognito Can’t Save You Now

    First they came for the marmite…
    With a series of decisions so far described variously as ‘Orwellian’, ‘draconian’, and ‘terrifying’, the British government appears hell-bent on adding your online freedom and privacy to the ever growing list of casualties of 2016.
    But is it all as bad as it seems? Let’s have a look.
    Snooper’s Charter
    Last week, the Investigatory Powers Bill – an evolved form of Theresa May’s now six-year-old brai
  • TRUMPED: how to win an election in 140 characters or fewer

    Donald Trump soared to success on the wings of a campaign that didn’t just court controversy but slapped a dog collar on it and rode it all the way to the white house. And through it all, one vessel shone through, one medium that was so perfectly suited to the kind of message that Trump wanted to spread that in hindsight his victory seems almost fated.
    Keep your friends close, and… just keep your friends close.
    Trump, the self professed “Hemingway of 140 characters”, owe
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  • LSO gears up for most important year in its history, and re-appoints Velo for digital strategy

    London - As the London Symphony Orchestra announces its new 2016/17 season of events and gears up for one of the most important years in its history - with Sir Simon Rattle taking over as Music Director in September 2017 - it has re-appointed Velo to look after its paid digital media. The agency has been selected again as the LSO’s digital full service paid media agency for the fifth consecutive year. Velo look after...Source: RealWire
  • Searchmetrics Research Cloud™ creates Chinese online market transparency for the first time

    Detailed information on website performance, growth potential and competition analysis opens new opportunities for strategic business planning in China Data from the largest online market in the world is based on Baidu, China's most important search engineSAN MATEO, Calif. (October 27, 2016) - In a worldwide first, Searchmetrics Inc. is now providing comprehensive on-demand research data on search and content performance from China, giving Searchmetrics customers a way to analyze their market po
  • Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

    Guided Creation and Optimization Helps Deliver Revenue-Producing ContentSAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings. Driven by deep l
  • WP Engine Brings Improved SEO And Security To 50,000 Customers With Free SSL/TLS Certificates

    LONDON, UK - October 20, 2016 - WP Engine today announced that it has made Let’s Encrypt™ SSL/TLS certificates freely available to all customers. This means for every single one of the company’s 50,000 customers setting up a secure site is simple, automated, and completely free.Let’s Encrypt is an open certificate authority whose purpose is to make HTTPS ubiquitous on the internet through free SSL/TLS certificates. These certificates are recognised by all modern browsers
  • WP Engine Boosts SEO and Security Across All Customer Sites with Free SSL/TLS Certificates

    London, UK - October 13, 2016 - WP Engine today announced that it has made Let’s Encrypt™ SSL/TLS certificates freely available to all customers. This means for every single one of our 50,000 customers setting up a secure site is simple, automated, and completely free. Let’s Encrypt is an open certificate authority whose purpose is to make HTTPS ubiquitous on the internet through free SSL/TLS certificates. These certificates are recognized by all modern browsers and...Source: R
  • Searchmetrics Study: Page One of Google shows fewer Results, but Marketers can Target Search in growing number of ways

    Images, Videos, App Packs, Direct Answers and other integrations are opportunities for marketers to appear on Google’s first pageLondon, October 06, 2016 - While the number of traditional organic links displayed on page one of Google has now fallen from 10 to around 8.5 links[1], new research suggests there are more opportunities than ever for marketers to give their content a chance of appearing in search results in other ways. Almost every search query today...Source: RealWire
  • Searchmetrics Announces Verdane Capital Becomes Key Shareholder

    Verdane Capital acquires shares of Neuhaus PartnersBusiness development in 2016 continues to be very positiveProduct innovation based on deep-learning technologyBerlin, October 5, 2016 ‒ Searchmetrics today announced Verdane Capital has become a principal investor in the world’s largest search and content optimization provider, replacing longtime partner and investor Neuhaus Partners.“With Verdane Capital, we are bringing a new partner onboard who fits perfectly into our conten
  • NetBooster Group acquires UK agency 4Ps Marketing and strengthens its European footprint

    NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.NetBooster Group’s prese
  • Sinequa to Present and Exhibit at Gartner Digital Workplace Summit 2016

    Session to Explore “Delivering Insight to People at their Digital Workplace”London UK – September 13, 2016 – Sinequa, a leader in Cognitive Search and Analytics, today announced that it will be participating in the Gartner Digital Workplace Summit 2016. The session, “Delivering Insight to People at their Digital Workplace,” will be given by Sinequa CMO Hans-Josef Jeanrond at 9:30 a.m. on the second day of the September 21-22 event at the Park Plaza Westminster
  • The Miles Partnership moves to Invenias to maintain its leadership position

    UK Top 20 retained executive search firm impressed by progressive platform Invenias, the leading cloud-based platform for executive and strategic hiring, has announced today that The Miles Partnership has deployed its platform as it seeks to extend its leadership position in a highly competitive market. The Miles Partnership focuses on executive and board level search, interim management and leadership consulting. The firm built its success of delivering results across a diverse range of industr
  • Applying The Big Idea Concept To Data-Driven Storytelling

    Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative?Recently, Moz has established that data
    is meaningless without a story. MarketingLand has published an article
    detailing what a data-driven story should contain in order to go viral. Google
    is preaching
    the power of telling meaningful stories with data.It is now generally knowledge in the industry that there needs to be a story driving all marketing initiatives for them to be successfu
  • Sinequa Appoints StĂ©phane Kirchacker Vice President, Sales EMEA

    Sinequa Expands Leadership Team in Response to Rapidly Increasing Demand for its Cognitive Search & Analytics PlatformNEW YORK – July 6, 2016 – Sinequa, a leader in Cognitive Search and Analytics, today announced that it has expanded its executive team with the addition of Stéphane Kirchacker who joins the company as Vice President, Sales EMEA. A seasoned software-industry veteran with a strong international background, Kirchacker brings deep expertise in streamlining sale
  • Best Practices: Bloggers Guide to Samples

    Back in March bloggers were confronted with manual penalty
    notices from Google citing ‘unnatural outbound links’.
    This was directly linked to a warning Google had issued a
    few weeks before in regards to disclosure of reviews in return for free
    products. Understandably this worried and confused some bloggers, however there
    are some simple best practices that can be followed going forward. Best PracticesNofollow vs followed? First and foremost, if you have received a sample i
  • YouTube Analytics: Using Data to Optimise Your Video Strategy

    As the world’s largest video search engine, YouTube
    represents a rich vein of potential to businesses both in terms of building
    brand awareness and driving sales. Despite this, it’s not uncommon to find that
    developing an effective YouTube strategy can pose a challenge to even the
    largest of ecommerce companies.Unfortunately, creating high-quality video content is far
    from an exact science, and is almost always more expensive than its text
    counterpart; as a result, it’s easy to
  • IS Solutions Enhances Data Analytics Expertise Through Partnership with Search-Driven Analytics Leader ThoughtSpot

    Monday 6th June 2016, Sunbury-on-Thames, UK: IS Solutions Plc, a leading AIM-listed data solutions provider, has announced that it has become a channel partner for ThoughtSpot, the leader in search-driven analytics in the enterprise. ThoughtSpot’s relational search technology – providing instant answers to business questions through search-driven analytics – is pivotal to IS Solutions’ stated aim of placing data in the hands of the users that can best drive value from it.
  • Google PPC Announcements 2016

    The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we’ll round up the latest PPC and AdWords news from the announcement.The FactsGoogle started the summit with some pretty impressive facts, and the running theme throughout the presentation was mobile. We’re not waiting for the move to mobile -it has already happened.Over half of the trillion searches that happened on Google last year are from mobile devices, and smartphones
  • Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth

    SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris C
  • Circus PPC awarded etyres PPC advertising contract

    Circus PPC has been selected by tyre retail and fitting service, etyres, to manage their online PPC advertising accounts.Having managed their own PPC accounts internally over the last few years etyres reached out to Circus PPC to review and compile a strategy that could deliver the efficiencies & growth demanded by the business and the franchisees.etyres felt they had reached a point where they now needed an expert agency to deliver on those goals.“We are...Source: RealWire
  • UK Company 'Circus PPC' Wins Google's Prestigious EMEA Ready To Rock Award

    In the First Award of its Kind, UK Based PPC Agency 'Circus PPC' wins over European & Middle East Competition With a lavish presentation at Berlins Motorwerks in May, Circus PPC were recognised for their dedication to quality, effectiveness and growth in AdWords advertising.The Ready to Rock competition was an AdWords competition open to all Google Partner Agencies across the whole EMEA. By analysing accounts, looking for technical excellence, growth and development, Circus PPC’s accou
  • SearchYourCloud Leads Advanced Search Results with Latest Patent

    De-duplication delivers accurate, single search result set, eliminating need for multiple queriesSearchYourCloud (SYC), provider of real-time federated search for enterprise, today announces it has been granted a new patent by the United States Patent and Trademark Office (USPTO) for the sorting and de-duplication of a search query from multiple sources into a single search result. SYC’s new patent specifically allows for a search engine to receive multiple search results from one search q
  • Google Adwords Redesign to be Unveiled in May

    Google have announced that they will live streaming a demo of the brand new, re-designed Adwords interface on 24th of May 12pm EST (4pm for us in the UK).
    The revamp was first announced back in March, and was conceived as a way to make the platform’s interface more up to date, combining and integrating all of the many features that have been added in the 15 years since it was first introduced.This is the first major redesign of the Adwords interface and promises a much more cohesive user e
  • Sinequa Ushers in The Era of Cognitive Computing with New Version of Its Cognitive Insight Platform

    Cognitive Search & Powerful Analytics Provide Deep Insights in Data and User Behavior Using Machine Learning NEW YORK – May 3, 2016 – Sinequa today announced the general availability of Sinequa ES Version 10. Powered by Machine Learning capabilities at its core, this ground breaking version helps deliver deep analytics of contents and user behavior, offering information with continually improving relevance to users in their work environments. The self-learning platform makes info
  • Is Blogging Really Dead?

    You may have heard that blogging is old news, or worse –
    dead. There has been no shortage of debate around the topic, with countless
    articles written about how blogging is no longer relevant. But, is it true that blogging is
    really dead?In a word, no.Blogging is – or should be – an integral part of your online
    marketing strategy. Unlike personal blogs like Tumblr, for instance, your blog
    has the sole purpose of helping your business grow. But how does it do that?It Drives Traff
  • Now On Air: All You Need To Know About "Facebook Live" Video Streaming

    If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend – then found out that it was instead a Live video.Why shouldn't you ignore this
    notification like you usually ignore the ones telling you about people's birthdays?
    Because Facebook Live is the next big step your business needs to take in
    social media marketing. What is Facebook Live?It's a new feature for Facebook, allowing users to
  • How To Update Your Shopping Feed Directly In the Merchant Center

    Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create rules to update their data.To see if you have access to this beta, simply log into your Merchant Center account. Once you navigate to the feed tab and click on your active feed, you should see a number of new tab called “Feed Rules”.When creating rules, users now have t
  • YouTube Live VR: Bringing the Outside Inside

    Solving a conundrum that plagues the more idly-inclined among us, YouTube have revealed that they are developing a 360-degree, virtual reality compatible live-streaming video service – giving you all of the benefits of going outside without any of that irritating weather, movement and social interaction that so often goes with doing so.
    Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing
  • Bringing the Outside Inside: YouTube Live-Stream Coachella in 360 Degrees

    Solving a conundrum that plagues the more idly-inclined among us, YouTube have revealed that they are developing a 360-degree, virtual reality compatible live-streaming video service – giving you all of the benefits of going outside without any of that irritating weather, movement and social interaction that so often goes with doing so.
    Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing
  • Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results

    Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. -- April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.Searchmetrics’ Mobile App Rankin
  • New AdWords Redesign

    AdWords added their own take on rebirth to the Easter
    story last Monday, with the announcement of a new platform redesign.In a move that’s sure to annoy as many as it’ll please,
    they’ve announced that there will be a bit of a facelift to the now creaky old interface,
    as can be seen in the screenshot below:It’s only a screenshot, and there’s perhaps not a lot to be taken from it, but that’s not going to stop us from trying.New AdWords NavigationSo, besides the
  • How Facebook Reactions Will Affect Marketers

    Unless you've been living under a rock in recent months,
    you'll have heard about Facebook's latest update. An answer to the people's demand
    for a dislike button has now been rolled out worldwide, in the form of 5
    additional reactions you can choose in addition to the classic "like”. This shiny new feature is the
    result of a whole year of researching, testing, and re-testing by the dedicated
    team at Facebook. Unsurprisingly, a
    colossal amount of thought went into which emotions should
  • Writing for Web: Depth and Breadth

    Writing successful content for the web can be tricky, not only because what defines the success of a piece of content varies wildly. As a general rule though, you want to combine accessibility with insight against an obstacle of ever-shrinking attention spans. Here’s a rough guide on how to shape your writing so that it reaches a wide audience without compromising on quality.
    Deep Content and Wide Content
    When writing content for your website, there are two basic aims:
    Drawing in new users
  • US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

    Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.In its study of the 100...Source: RealWire
  • Thinking Outside the PPC Box: Paid Search as Part of a Multi-Channel Marketing Strategy

    Some say that PPC is all about the numbers, and it's easy to see why. This isn’t entirely true though, as there is another, often
    overlooked, side to Paid Search that comes through its agility.Depending on the size of the campaign, through PPC we are able
    to promote content, events, or simply a brand in less a day. Incredible,
    isn’t it? It gets even better when you integrate your PPC efforts with a
    client’s multi-channel marketing strategy, and even more so when you includ
  • Developing a Strong Rationale for Creative Projects

    When we invest in making creative content our ultimate aim
    is for that content to achieve viral success. To make sure that is going to
    happen a lot of time and energy is required, not to mention design work and an
    extensive promotion plan. Therefore, instead of going with the first idea we
    think of, we need to approximate success levels prior to creation. But how do
    we do this when it is impossible to predict the future?Although we will never be able to be 100% sure that
    something will be succes
  • Understanding YouTube Ranking Factors

    As the second-largest search engine in existence, YouTube
    receives over 30 million visitors every day. As such, it represents an enormous
    commercial opportunity for any business that can properly utilise video content
    to promote their product or service.But how exactly does YouTube decide which content should top
    its search engine results pages? And how do you go about ensuring that your
    brand enjoys the best possible visibility within them?Similarly to parent company Google, YouTube’s ran
  • Why is my blog traffic falling?

    A zen paradox for the modern age:
    If a post is written on a blog that receives no traffic, is there any content there at all?
    Like the sound of a tree falling in an empty forest, or like a Kanye West rant, a blog is nothing without people there to take it in.
    Where has my traffic gone?
    If you run a blog, you want traffic. It’s very simple.And if you’re traffic starts falling, then you’ll want to do something about it. This is also very simple.
    But what exactly should you do to
  • Searchmetrics appoints Patric Liebold as new VP EMEA

    Searchmetrics reorganizes its business along regional lines and creates a new VP role for EMEASan Mateo, February 22, 2016 – Searchmetrics, the world leader in search and content performance, is reorganizing its business with a regional focus and is creating a new position to oversee strategic and operational development in Europe, Middle East & Africa (EMEA). As the new VP EMEA, Patric Liebold will take responsibility for all strategic and operational issues in the entire...Source: Re
  • AMP: Accelerated Mobile Pages

    The new mobile solution to increase site speed and improve
    user experience.In recent months, you’re likely to have heard of the
    acronym AMP within the search industry. AMP stands for Accelerated Mobile Pages,
    and it’s the newest project
    that Google, Twitter, and many other businesses and developers have been working
    on. This open-source project is born of the necessity to
    drastically improve site speed, and therefore user experience, and to help
    users more easily access informat
01 May 2017
25 Apr 2017

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