Sales & Marketing news

• 'The industry is looking for alternatives to the duopoly': Here are the potential winners and losers if AT&T buys AppNexus (T, FB, GOOG)

  21-06-2018 03:33 via feedproxy.google.com
  AT&T is in talks to buy digital ad firm AppNexus, Cheddar reported.
  That likely signals that the company's plans to challenge advertising titans Google and Facebook.
  There's sure to be winners and losers if a deal goes through.
  Just a week after AT&T won a landmark ruling allowing its merger with Time Warner to continue without conditions, it appears its acquisition plans aren't slowing down anytime soon.
  The company is in talks to buy digital ad firm AppNexus, C
  
  Read more

• Amazon hired an ex-Trader Joe's employee to access company secrets and replicate products from the grocer: WSJ

  15-04-2024 03:23 via businessinsider.com
  
  Amazon has been trying to compete with other major grocery stores including Trader Joe's.John Keeble/Getty Images, Michael Siluk/UCG/Universal Images Group via Getty ImagesIn 2016, Amazon launched a private-label brand, Wickedly Prime, to compete with Trader Joe's.The company hired a former senior manager at Trader Joe's snack division, per WSJ.The employee was hounded for data on Trader Joe's best-selling snacks and margins for each product.An Amazon team that was developing the online giant's
  
  Read more

• Olivia Rodrigo's guest appearance with No Doubt at Coachella proves the Gen Z artist is carrying a torch for Gen X

  15-04-2024 03:14 via businessinsider.com
  
  Gwen Stefani of No Doubt and Olivia Rodrigo perform at the Coachella Valley Music and Arts Festival at Empire Polo Clubin Indio, California.John Shearer/Getty Images for No DoubtOlivia Rodrigo and Gwen Stefani performed No Doubt's "Bathwater" at Coachella.Rodrigo has long credited Stefani as a major influence in her music.Gen X musicians often inspire Rodrigo's music. Olivia Rodrigo ran onto the Coachella stage Saturday in a red bralette and cropped white tank top bedazzled with "I love ND"
  
  Read more

• Rejoice, millennials: The vampire boyfriend is cool again

  15-04-2024 01:42 via businessinsider.com
  
  Video game world's hottest vampy boyfriends are here to take over TikTok and ruin our lives.Square Enix; Larian StudiosThe last time vampire boyfriends were cool was in the era of Edward Cullen of "Twilight."Video game companies seem to have collectively decided to bring the vampire boyfriend back in 2024.Matthew Mercer and Neil Newbon, the men behind the hottest vampy video game edge lords, are here to tell us about the beautiful boys they voice.Who among us hasn't looked upon the pallor o
  
  Read more

• Advertisement

• How to watch The Sympathizer: Stream the HBO series without cable tonight

  15-04-2024 00:00 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreHBORobert Downey Jr.'s highly-anticipated, long-awaited limited series is finally here. The Sympathizer premieres tonight on HBO. We've put together everything you need to know about the show, including a trailer, details on when it airs, and how to watch The Sympathizer without cable.The Sympathizer is based on Viet Thanh Nguyen's novel of the same name. Part espionage thriller and part dark satire, the
  
  Read more

• From the battery boss who naps at noon to the fitness entrepreneur who rises at 3:30 a.m., these are the most unusual CEO habits

  14-04-2024 23:52 via businessinsider.com
  
  Jack Dorsey likes to meditate every morning.Joe Raedle CEOs are often known for having extreme sleep schedules. Onetakes this further by rising at 3:30 a.m.Stress management methods can range from strict workouts to long hours of meditation."It's what makes me superhuman," a CEO said of his morning routine. Running a company is a stressful job, especially if you're running one of the biggest firms in the world. That high stress can lead to some intense and unconventional daily habits. Here
  
  Read more

• Fast-food franchisees in California fear they'll lose customers to Chili's and Applebee's as prices soar over $20 wage

  14-04-2024 23:42 via businessinsider.com
  
  Fast-food franchisees in California are raising prices to offset the state's new $20 wage. Paul Weaver/SOPA Images/LightRocket via Getty ImagesFast-food franchisees in California fear diners will flock to Chili's and Applebee's to avoid price hikes.Limited-service restaurants are raising prices to offset the state's $20 wage for fast-food workers.As a result, the price gap between fast-food and casual dining restaurants could narrow.California recently raised its minimum wage for fast-food
  
  Read more

• I was a consultant at McKinsey. Here's the frustrating way they pushed me out.

  14-04-2024 23:34 via businessinsider.com
  
  Ezra Gershanok is a former Business Analyst at McKinsey & Company.Ezra GershanokEzra Gershanok was a business analyst at McKinsey & Company. He said he was forced out as the firm grappled with declining client demand and too many hires.Post-McKinsey, Gershanok co-founded Ohana, a sublet startup backed by Zillow and Airbnb's execs.This is an as-told-to conversation with Ezra Gershanok, a former Business Analyst at McKinsey & Company and the cofounder of sublet startup Ohana.Long
  
  Read more

• Advertisement

• Boomers are hanging onto large homes, boxing out millennials with growing families. That could hurt Biden in the election.

  14-04-2024 23:25 via businessinsider.com
  
  A home for sale in Austin.Brandon Bell/Getty ImagesMany boomers are holding on to their large homes, stressing the housing market for younger buyers.For millennials with growing families, purchasing a home has become even more difficult.For Biden and Trump, the issue of housing affordability could make or break their candidacies.For baby boomers with growing families in the 1980s and 1990s, homeownership was a natural next step in their adulthoods.But when their children moved out to pursue thei
  
  Read more

• Grimes apologizes to fans after rocky Coachella set that left her screaming: 'I will not let such a thing happen again'

  14-04-2024 23:15 via businessinsider.com
  
  Grimes performed at Coachella on April 13.Matt Winkelmeyer/Getty ImagesGrimes suffered technical issues while performing at Coachella on Saturday.She shared a lengthy statement apologizing to Coachella attendees and fans on X.Grimes admitted to having a "bad feeling" before taking the stage. Grimes said her Coachella performance was bogged down by "technical issues" in an apology to fans.The musician shared her thoughts in a lengthy post to X. The previous night, Grimes, 36, appeared o
  
  Read more

• Netflix is shifting strategy away from big-budget action flicks and big-name stars. Here's its new plan.

  14-04-2024 23:11 via businessinsider.com
  
  Mark Wahlberg as detective Spenser in "Spenser Confidential."NetflixDan Lin, Netflix's new film chief, wants to diversify its movie offerings.The move follows criticism of Netflix's focus on big-budget films.Lin's plan involves prioritizing in-house producers and skipping theatrical releases.Tired of seeing the same action movie on Netflix over and over? Netflix knows, and they're working on it.High-octane action films backed by big-name casts have dominated Netflix in recent years. Dan Lin, the
  
  Read more

• Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade

  14-04-2024 22:48 via businessinsider.com
  
  Lego is leaning into its adult fan base and cashing in.Justin Sullivan/GettyLego is cashing in on adult fans buying high-priced Lego sets.The $850 Millennium Falcon set is part of how Lego doubled its revenue in a decade.Other toy companies are also rebranding kids products for adult audiences and seeing hefty returns.Big kid fans mean big kid prices.Lego knows that and is cashing in on its base of adult fans willing to dish out hundreds of dollars on elaborate sets.Some are dishing out $850 or
  
  Read more

• Globe Life's stock crashed amid federal probes. Here's everything you need to know.

  14-04-2024 22:36 via businessinsider.com
  
  Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty ImagesGlobe Life is floundering after a series of lawsuits, probes, and investigative reports.The company's stock plummeted by more than 50% in a single day.Global Life and a subsidiary now face DOJ subpoenas over potential wrongdoing at a leading agency.An insurance giant is floundering after Business Insider reported that potential wrongdoing at a leading sales agency had sparked a Department of Justice probe and two short-s
  
  Read more

• Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast

  14-04-2024 22:31 via businessinsider.com
  
  Taylor Swift and Travis Kelce at the Neon Carnival during the Coachella Music and Arts Festival in Thermal, California.Gilbert Flores/GettyTaylor Swift and Travis Kelce are promoting each other's business ventures.At Coachella, Swift wore a hat with the name of Kelce's podcast on it.Kelce has previously worn outfits to promote one of Swift's album releases.Given their doting smiles and clasped hands whenever they're out and about together, Taylor Swift and Travis Kelce seem good for each ot
  
  Read more

• Shonda Rhimes says police were stationed outside her home after 'Grey's Anatomy' finales because of upset fans: 'They got mean'

  14-04-2024 22:22 via businessinsider.com
  
  Shonda Rhimes.Slaven Vlasic/Getty ImagesThe Sunday Times in London published an interview with Shonda Rhimes.Rhimes, 54, said she had police outside her home after each "Grey's Anatomy" season finale.Upset fans also forced Rhimes to hire security at her Los Angeles home.Shonda Rhimes said she had a police presence outside her home after each "Grey's Anatomy" season finale to ward off disgruntled fans.Rhimes, 54, reminisced about her time as "Grey Anatomy's" showrunner in an interview with The Su
  
  Read more

• US forces shot down over 75 Iranian missiles and drones in its biggest air-defense battle of the Middle East crisis

  14-04-2024 22:18 via businessinsider.com
  
  US Navy guided-missile destroyer USS Carney engaging missiles and drones in the Red Sea.US Navy/MCS2 Aaron LauIran launched an unprecedented missile and drone attack on Israel this weekend.The IDF said 99% of the 300 or so Iranian munitions were shot down.US forces destroyed more than 70 of them, according to American officials.US forces engaged and shot down more than 75 of the missiles and drones that Iran fired at Israel this weekend, marking its biggest air-defense battle of the six-month-lo
  
  Read more

• John Bolton calls for a 'far stronger' response from Israel after Iran's missile and drone attack

  14-04-2024 20:25 via businessinsider.com
  
  Former National Security advisor John Bolton.LOGAN CYRUS/AFP via Getty ImagesEx-national security advisor John Bolton called for a "far stronger" response from Israel against Iran.Bolton made the comments after Iran launched a barrage of retaliatory strikes toward Israel.John Kirby told NBC News President Joe Biden did not want to engage in a wider war with Iran.Former national security advisor John Bolton called for a "far stronger" response from Israel after Iran launched a missile and dr
  
  Read more

• Detroit put up a $400,000 Hollywood-style sign that residents think is so ugly they are making diss tracks about it

  14-04-2024 20:17 via businessinsider.com
  
  Detroit's new sign attracted controversy after being billed as "Hollywood-like."City of DetroitDetroit spent $400,000 on a new Hollywood-style sign as it hosts the NFL Draft.Detroit views the NFL Draft as a chance to showcase its recovery after years of financial trouble.Residents have widely mocked the sign and at least one rapper made it the subject of a diss track."All I want to know is now much we paid for this?" Detroit rapper Gmac Cash asks in his new single, "Detroit Sign."The answer: Abo
  
  Read more

• Squatters have taken over Gordon Ramsay's restaurant in London and are threatening legal action

  14-04-2024 19:32 via businessinsider.com
  
  Gordon Ramsay. Icon Sportswire/Getty ImagesSquatters are residing in one of Gordon Ramsay's restaurants in London.The squatters hung a "legal warning" on the restaurant's window, arguing their right to remain.Local authorities told BI they're "aware" of the situation and will "take action when appropriate." Squatters have taken over one of Gordon Ramsay's restaurants in London.At least six people are residing in York & Albany, an eatery connected to the eponymous hotel in Camden Town, a
  
  Read more

• Iran's unprecedented attack on Israel has pushed the region to the edge — but not past the point of no return yet, analyst says

  14-04-2024 18:47 via businessinsider.com
  
  L: Israeli Prime Minister Benjamin Netanyahu.
  R: Objects are seen in the sky above Jerusalem after Iran launched drones and missiles toward Israel.LEO CORREA (Getty Images) | REUTERSIsraeli PM Benjamin Netanyahu is considering how to respond to Iranian drone strikes on Israel.Iran launched more than 300 drones and missiles on Saturday night.There are fears the conflicts in the region could increase further.Israeli Prime Minister Benjamin Netanyahu must weigh up the implications of escalating the
  
  Read more

• Iran's missile attacks showed some calculated restraint. Will Israel's response?

  14-04-2024 18:40 via businessinsider.com
  
  Israel's war cabinet, chaired by Prime Minister Benjamin Netanyahu, holds a meeting to discuss the drone attack launched by Iran in Tel Aviv.AnadoluIran launched a barrage of exploding drones and missiles at Israel on Saturday.The attack was a response to an Israeli strike against Iran on April 1 in Damascus.Iran telegraphed its response, warned everyone ahead of time, and avoided civilian targets.Iran fired hundreds of exploding drones and missiles toward Israel on Saturday.It was a response to
  
  Read more

• Free MotoGP live stream: Watch Red Bull Grand Prix of the Americas from anywhere

  14-04-2024 18:30 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAPMotoGP comes to the US April 12-14 with the Red Bull Grand Prix of the Americas. The Round 3 races take place at the Circuit of the Americas in Austin, Texas, but if you can't make it there in person, we'll show you all of your viewing options, including how to watch the Red Bull Grand Prix of the Americas free from anywhere via VPN.While events (including practices and qualifying races) last all weeke
  
  Read more

• Boeing helped develop Israel's Arrow 3 missile defense system, which 'proved itself' during Iran's retaliatory attack

  14-04-2024 17:49 via businessinsider.com
  
  Israel relied on its Arrow 3 defense system to fend off the majority of the drones and missiles Iran fired during its retaliatory attack on Saturday. REUTERS/Amir CohenIsrael's Arrow 3 system helped intercept drones and missiles during Iran's retaliatory attack.Boeing helped develop the Arrow 3 system, which was funded largely by the US.Israel's chief military spokesman said Arrow 3 had  "proved itself" on Saturday. Israel intercepted the majority of the airborne drones and missiles Ir
  
  Read more

• I love staring at my phone. So why are some tech companies trying to stop me?

  14-04-2024 17:43 via businessinsider.com
  
  I'm not looking for an iPhone replacement. I love my phone — so much.iStock; Rebecca Zisser/BIBad reviews of the AI Pin point out how it can't replace a phone.But I don't want to replace a phone. I love staring at my iPhone. I only regret that I cannot stare at my phone more hours of the day.I was excited for the AI Pin, I really was. When the wearable device meant to replace a phone was announced this fall, I was slightly unsure of how normal people might use it, but I was stoked on
  
  Read more

• A denim-clad Jeff Bezos and Lauren Sánchez spotted at Coachella waiting for Lana Del Rey's performance, reports say

  14-04-2024 17:38 via businessinsider.com
  
  Lauren Sánchez and Jeff Bezos in Miami for F1's Miami Grand Prix last year.Clive Mason - Formula 1Amazon CEO Jeff Bezos and fiancée Lauren Sánchezwere spotted at Coachella.They were seen in the VIP section waiting for Lana Del Ray's performance, say reports.Earlier this week, the couple attended a White House state dinner.Amazon CEO Jeff Bezos was spotted alongside his fiancée Lauren Sánchez at the Coachella music festival this weekend, say reports.Bezos wore a
  
  Read more

• I tried 5 frozen acai packs from the grocery store to see which produced the best homemade smoothie bowl

  14-04-2024 16:38 via businessinsider.com
  
  I found five varieties of frozen acai at local grocery stores. Meredith SchneiderAcai bowls have gained popularity over the years, but they can be pricey at smoothie shops.I tried five types of frozen acai from three grocery-store brands to find the best one.I made tasty smoothie bowls at home with all the packs, but one from Trader Joe's stood out. The US acai-bowl-shop industry brings in nearly $1 billion in revenue a year, and it's not hard to see why.The native Brazillian berries are co
  
  Read more

• O.J. Simpson died owing over $100 million to the families of Ron Goldman and Nicole Brown Simpson

  14-04-2024 16:23 via businessinsider.com
  
  O.J. Simpson appeared at his October 2008 sentencing.ReuersO.J. Simpson owed a huge sum to the families of Ron Goldman and Nicole Brown Simpson, reports say.In 1996, he was ordered to pay $33.5 million after being found liable in a wrongful death lawsuit.That amount has ballooned to over $100 million due to interest accrued in the last 27 years.O.J. Simpson died owing millions to the family of Ron Goldman and Nicole Brown Simpson following a wrongful death lawsuit in 1997, an attorney for the Go
  
  Read more

• Biden and Trump will face a tough fight in swing state Georgia ahead of November

  14-04-2024 16:01 via businessinsider.com
  
  President Joe Biden and former President Donald Trump.AP Photo/Alex Brandon, File; AP Photo/Mike Stewart, FileBoth Biden and Trump view Georgia as a highly-coveted electoral prize in the 2024 election.In 2020, Biden narrowly won the swing state after years of GOP dominance on the presidential level.But Republicans are aiming to flip the state this year. And polling points to another close race.In 2020, President Joe Biden's victory in Georgia was perhaps one of his most satisfying Election night
  
  Read more

• I'm a low-income high school student. I worry colleges reinstating the SAT requirement will ruin my admissions chances.

  14-04-2024 15:47 via businessinsider.com
  
  Students should be picky when applying to colleges.Catherine McQueen/Getty ImagesThe college admission process concerns me as top colleges reinstate the SAT requirement.As a low-income minority student, I can't afford expensive resources like test prep and tutoring.I am striving to make my college application impressive without having the best test scores.College applications are something that stays on my mind all the time. As a high school sophomore, I have taken every AP class that is offered
  
  Read more

• A woman who suffered a brain injury after a fall lost out on $750,000 compensation after a judge branded her 'dishonest'

  14-04-2024 15:36 via businessinsider.com
  
  A man walks his dog on Aberavon beach near Port Talbot in WalesGetty ImagesA woman who suffered a brain injury after falling from a pier lost out on $750,000 in compensation.The judge said she had been "thoroughly dishonest" and dismissed her claim.Insurance fraud costs businesses insurers and consumers billions each yearA woman who suffered a brain injury after falling from a seaside pier lost out on $750,000 in compensation after she was found to be "thoroughly dishonest" in her claim, sa
  
  Read more

Follow @sales_mrktinguk on Twitter!