Sales & Marketing news

• Brands tap crowdfunding

  21-02-2017 01:00 via warc.com
  NEW YORK: Clorox is among a small number of major brands which have experimented with the use of crowdfunding platforms as a marketing tool to drive awareness,engage consumers and launch new products.The CPG company's Soy Vay sauce brand, which...
  
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• Former OpenAI leader has an easy trick for surviving AI in the workplace

  20-04-2024 21:13
  
  Zack Kass, a former OpenAI leader, believes the AI revolution will make human qualities more important in the workplace.Zack KassThe AI revolution has sparked fears that machines will replace human workers.But former OpenAI leader Zack Kass told BI that human qualities will become even more essential.And he offered one simple way to set yourself apart: Be likable.Workers are worried about competing with machines for jobs as the AI revolution takes off.But in a world where AI can code, write, and
  
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• Former OpenAI exec has an easy trick for surviving AI in the workplace

  20-04-2024 21:13
  
  Zack Kass, a former OpenAI exec, believes the AI revolution will make human qualities more important in the workplace.Zack KassThe AI revolution has sparked fears that machines will replace human workers.But former OpenAI exec Zack Kass told BI that human qualities will become even more essential.And he offered one simple way to set yourself apart: Be likable.Workers are worried about competing with machines for jobs as the AI revolution takes off.But in a world where AI can code, write, and ana
  
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• These 112 House Republicans voted against Ukraine aid

  20-04-2024 21:10
  
  Reps. Thomas Massie, Lauren Boebert, and Matt Gaetz all voted against a more than $60 billion bill to provide aid to Ukraine.Tom Williams/CQ-Roll Call via Getty ImagesThe House passed a more than $60 billion bill that provides more military aid to Ukraine.It's part of a larger foreign aid package that's likely to pass the Senate and be signed into law.112 Republicans voted it against — the most ever, and a majority of the GOP conference.The House of Representatives on Saturday passed a mor
  
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• These 37 House Democrats and 21 Republicans voted against Israel aid

  20-04-2024 21:09
  
  Democratic Reps. Summer Lee, Rashida Tlaib, and Cori Bush all voted against providing military aid to Israel.Alex Wong/Getty ImagesThe House passed a bill to provide military aid to Israel and humanitarian aid for Gaza.It's part of a package that includes Ukraine aid and is likely to pass the Senate next week.Dozens of progressive Democrats — and some hard-right Republicans — voted against it.The House of Representatives on Saturday passed a bill that includes more than $14 billion i
  
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• Pink takes legal action against Pharrell Williams over his 'P.Inc' trademark

  20-04-2024 20:50
  
  Pink and Pharrell Williams.Serge BENHAMOU/Getty ImagesLawyers for Pink, often stylized P!nk, filed legal action against Pharrell Williams on Thursday.The Notice of Opposition was filed against Williams' attempt to trademark "P.Inc."The notice said the resemblance between "P!nk" and "P.Inc" would "cause confusion."Pink has taken legal action against Pharrell Williams to stop his attempt to trademark the term "P.Inc."Pink, 44, filed the Notice of Opposition against Williams through her company, Le
  
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• How to watch NHL Playoffs: Live stream 2024 hockey tournament

  20-04-2024 20:30
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreNick Wosika/Icon Sportswire via Getty ImagesThe hockey season may be coming to a close, but the NHL Playoffs are just getting started. The first round will kick off this weekend. Keep reading to learn how to watch the NHL Playoffs and when your favorite team will play in the tournament.The Playoffs will start on Saturday with an Islanders vs. Hurricanes game, followed by Maple Leafs vs. Bruins. The Panth
  
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• Jennifer Pan's brother Felix called his sister's plot to murder their parents a 'dark shadow.' Here's where he is today.

  20-04-2024 20:15
  
  Jennifer Pan in police interview footage, as seen in "What Jennifer Did."NetflixJennifer Pan was found guilty of conspiring to have her parents murdered. Her younger brother, Felix, wasn't present the night of thestaged home invasion in 2010.He testified during her trial, saying that the incident was something he couldn't "hide from.""What Jennifer Did" is a new Netflix true crime documentary that follows the fallout from a 2010 staged home invasion that left Markham, Ontario resident
  
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• Women in states where abortion is banned rely on TikTok for advice. Now TikTok itself might be banned.

  20-04-2024 19:31
  
  More women are turning to TikTok for information about abortion, researchers say.Getty ImagesYoung people are relying on TikTok for abortion information amid legal uncertainty in the US.Confusion over abortion laws is increasing online engagement on the issue, researchers say.American lawmakers on Saturday voted to force the sale of TikTok in the US or ban it entirely.Young people confused about abortion bans in their state are turning to TikTok for advice.Now, the US government wants to ban Tik
  
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• House votes to ban TikTok in US unless Chinese owner ByteDance sells to American company

  20-04-2024 19:17
  
  TikTok is facing a US ban.ANTONIN UTZ/GettyThe House voted in favor of a bill that could result in an American ban on TikTok.The bill would force TikTok owner ByteDance to sell to an American company or face a ban.The bill now heads to the Senate, where it's also expected to pass.The House advanced legislation on Saturday that could lead to a TikTok ban in the United States.The bill forces TikTok's Chinese owner, ByteDance, to secure American ownership in about a year or face a domestic ban. Ear
  
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• Marjorie Taylor Green mocked by fellow lawmaker calling on her to be appointed as 'Putin's Special Envoy'

  20-04-2024 18:27
  
  (L to R) Jared Moskowitz, Marjorie Taylor Greene, and Vladimir Putin.REUTERSJared Moskowitz mocked MTG, calling to make her "Putin's Special Envoy" to Congress.The move came in response to Greene's amendments that proposed Ukraine aid supporters enlist in the fight against Russia."If you want to fund the endless foreign wars, you should have to go fight them," Greene said.Jared Moskowitz, a Democrat representing Florida's 23rd congressional district, has openly mocked Marjorie Taylor Greene by s
  
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• Beijing half-marathon winner stripped of medal after 3 African runners let the Chinese athlete overtake, video appears to show

  20-04-2024 18:25
  
  China's He Jie competing in Beijing Half MarathonXinhua News Agency via Getty ImagesOrganizers of Beijing's half-marathon stripped the winner of his gold medal, say reports.Video evidence appeared to show African runners slow to allow China's He Jie to overtake and win.Kenya'sWilly Mnangat said they had been hired to serve as pacemakers for He.Organizers of Beijing's half-marathon last weekend have stripped He Jie, China's top long-distance runner, of his gold medal after an investigation conclu
  
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• Elon Musk cancels trip to India as Tesla struggles at home

  20-04-2024 17:38
  
  Elon Musk. LEON NEAL/Getty ImagesElon Musk won't be going to India this month.Musk cited "heavy Tesla obligations" in an X post on Saturday. Tesla has faced Cybertruck recalls, layoffs, and rival competition in recent months.Elon Musk has postponed his trip to India amid the ongoing chaos at Tesla.Musk announcement the decision via X — the social media site he purcahsed two years ago — on Saturday. The Tesla CEO was expected to visit India early next week to meet with Prime Mini
  
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• Chris Pratt and Katherine Schwarzenegger demolished a 1950s LA architectural gem they bought for $12.5 million, reports say

  20-04-2024 17:37
  
  L: Craig Ellwood, Zimmerman House (Los Angeles, Calif.), 1953.
  R: Chris Pratt and Katherine Schwarzenegger, at the premiere of 'Guardians of the Galaxy Vol. 3' in Los Angeles, Calif., April 27, 2023.Julius Schulman (© J. Paul Getty Trust. Getty Research Institute, Los Angeles) | Mario Anzuoni (Reuters)Chris Pratt and Katherine Schwarzenegger face backlash for demolishing a historic 1950s house.The couple paid $12.5 million for the Zimmerman house in LA, designed by renowned architects, say
  
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• Russian Foreign Minister Sergey Lavrov signals Putin's plan to seize Kharkiv and create a 'sanitary zone'

  20-04-2024 17:22
  
  Russian President Vladimir Putin and Russian Foreign Minister Sergey Lavrov.Sergei Ilnitsky/Pool Photo via AP, FileSergey Lavrov suggested that Russia likely intended to launch an operation to seize Kharkiv.He is the first senior Kremlin official to identify the city as a potential target.He said the city is important in Russia's "sanitary zone" plans to protect its borders.Foreign Minister Sergey Lavrov has strongly suggested that Russia intends to seize the city of Kharkiv in northeastern Ukra
  
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• How to watch NBA Playoffs: Live stream the 2024 tournament

  20-04-2024 17:00
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreBrian Fluharty/Getty ImagesThe 2024 NBA Playoffs tip-off on April 20 and, as usual, the games will air across several networks. We've put together everything you need to know about tuning in to the tournament, including how to watch the NBA playoffs live streams.The NBA regular season has come to a close and the best teams in the league are squaring off for the ultimate championship. Each of the eight ma
  
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• What happened to Robert Durst? The convicted killer died years before 'The Jinx' Part 2.

  20-04-2024 16:49
  
  Robert Durst.Courtesy of HBOReal-estate heir Robert Durst was convicted of murder in 2021 and died the following year.He'd been acquitted in a separate murder but inadvertently confessed during a 2015 HBO docuseries.A second part of that series, called "The Jinx," premieres this weekend.When "The Jinx" first aired on HBO in 2015, it was arguably the first major true-crime hit. The six-episode docuseries focused on Robert Durst, a real-estate heir who'd been accused of murdering three people
  
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• The rise of China's Tesla killer

  20-04-2024 16:38
  
  The Seal U is one of BYD's latest EV offerings.Anusak Laowilas/NurPhoto via Getty ImagesChinese automaker BYD briefly eclipsed Tesla as the world's top seller of electric vehicles.Even without access to the American market, BYD's affordable EVs are popular in China.Here's how a little-known Chinese brand proved it could go toe-to-toe with an industry giant.BYD may not be a household name in America, but it recently made itself known in a big way.For a brief moment earlier this year, the Chinese
  
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• I felt pressure to get pregnant right after our wedding because I was older. I wish I'd waited longer to have kids.

  20-04-2024 15:46
  
  The author and her husband on their wedding day in 2007.Courtesy of Rachel Miranda.I met and married my husband within a year and a half. I got pregnant two months after the wedding.We felt pressure to try for a baby right away because I was 38, and he was 45.Although we adore our kids, we wish we'd had more time to enjoy married life before they arrived.Within five weeks in 2008, my husband and I celebrated the birth of our first child, our first wedding anniversary, and our 40th and 47th birth
  
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• My name is Taylor Swift. Sharing a name with the pop superstar has helped my career.

  20-04-2024 15:44
  
  Taylor J. Swift said he has to work to get people to take him seriously in his political job but he likes his name.Courtesy of Taylor J. SwiftTaylor J. Swift said in high school he was teased for having the same name as the famous pop singer.At his current job, in politics, he uses his name to stand out and make lighthearted conversations.Swift said he has to work to get people to take him seriously.This as-told-to essay is based on a conversation with Taylor J. Swift, a 30-year-old at the POPVO
  
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• 500 Newfoundlanders ended up booking the same Caribbean cruise in 'total fluke,' reports say

  20-04-2024 15:35
  
  The Celebrity Apex ship hosted some 500 passengers all from Canada's Newfoundland province.picture alliance vis Getty Images500 passengers on a Caribbean cruise were from Canada's East-coast province, reports said.The Celebrity Apex ship hosted a special party for the Newfoundlanders.One passenger said it was amusing to hear the distinct Newfoundland accent when walking around the ship.Passengers aboard a Celebrity Apex cruise to the Caribbean this month were surprised when it turned out that 50
  
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• A restaurateur learned the hard way not to mess with Lauren Sánchez

  20-04-2024 15:27
  
  Celebs rushed to the defense of Lauren Sanchez this week after NYC restaurateur Keith McNally insulted her appearance in an Instagram post.Joe Raedle/Getty ImagesNYC restaurateur Keith McNally insulted Lauren Sánchez in an apparently unprompted Instagram post.Celebrities defended Sánchez, an Emmy-winning former news anchor and fiancée of Jeff Bezos.This is not McNally's first controversy. He's also insulted James Corden and Adele on Instagram.Restaurateur Keith McNally, who'
  
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• Meet Tree Paine, the PR mastermind helping to steer the massive Taylor Swift machine

  20-04-2024 15:17
  
  Theo Stroomer/Getty Images; Ashok Kumar/TAS24/Getty Images for TAS Rights Management; Chelsea Jia Feng/BITree Paine has been Taylor Swift's power publicist for a decade.Her strategic clapbacks and red carpet chaperoning have made her famous in her own right.Fans applaud Paine's apparent machinations, but she's kept a relatively low profile.Taylor Swift recently entered the billionaire's club with a fortune stemming from her massive "Eras Tour" as well as streaming deals, music sales, and merch.
  
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• I'm a recent college grad who landed my dream job, but it was a remote position. I quit because I got lonely at home.

  20-04-2024 15:07
  
  The author is a recent college grad.Courtesy of Olivia PelusoI began working fully remote roles immediately after graduating college in the spring of 2020.While remote work is glorified for its flexibility, I found myself lonely and stuck inside.I quit my dream job to get out of the house more and integrate into my community.In the spring of 2020, my life felt like it was squeezed between the palms of an arm wrestling match. With graduation approaching, messages from our professors and parents r
  
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• From The Blue Nile to Charlie Puth, here are all the artists named in Taylor Swift's 'The Tortured Poets Department'

  20-04-2024 14:59
  
  Taylor Swift.Ashok Kumar/TAS24/Getty ImagesTaylor Swift debuted her 11th studio album, "The Dead Poets Department," on Friday.The project is a double album featuring 31 songs, some of which reference other artists.Steve Nicks is mentioned on a track called "Clara Bow," which references a famed actor. Taylor Swift has done it again.After dropping her new album "The Tortured Poets Department," the singer dropped jaws by releasing a second part to the album mere hours later called "T
  
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• The most electric vehicle-friendly states, ranked

  20-04-2024 14:56
  
  An electric vehicle charges in Torrance, California.PATRICK T. FALLON/AFP via Getty ImagesEV Charger Reviews evaluated the most electric vehicle-friendly states.They evaluated states based onfactors including electricity costs and state tax credits.Maine was ranked the top state for EVs, followed by Colorado and Vermont.Around 8% of all cars sold last year were electric vehicles. That's 1.2 million EVs sold in the US alone in 2023.As more car owners make the switch to sustainable energy, the inf
  
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• Kevin McCarthy is haunting Mike Johnson

  20-04-2024 14:51
  
  House Speaker Mike Johnson has a tougher job thanks to former Speaker Kevin McCarthy, his ousted predecessorAP; GettyFormer Speaker Kevin McCarthy was forced to cut deals to win the speakership.McCarthy's agreements are now making Speaker Mike Johnson's life more difficult.In particular, McCarthy granted power to conservatives who frequently defy Johnson's wishes.House Speaker Mike Johnson can blame his problems on his predecessor, former Speaker Kevin McCarthy.Anyone may have struggled to wrang
  
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• 'The Ministry of Ungentlemanly Warfare' is based on a true story. Here are the WWII special forces played by Henry Cavill, Alan Ritchson, and co.

  20-04-2024 14:46
  
  Alex Pettyfer, Alan Ritchson, Henry Cavill, Hero Fiennes Tiffin and Henry Golding in "The Ministry of Ungentlemanly Warfare."Daniel Smith for LionsgateGuy Ritchie's new movie, "The Ministry of Ungentlemanly Warfare," follows a WWII secret special forces unit.Henry Cavill, Alan Ritchson, and more portray soldiers from Britain's Special Operations Executive.Here's the cast of the new movie and the real-life soldiers they play.Henry Cavill, Alan Ritchson, and co. play British WWII special forc
  
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• The 8 popular wines I never order as a sommelier — and what I actually get instead

  20-04-2024 14:41
  
  I work as a sommelier in Italy. Valmedia/ShutterstockI'm a sommelier in Italy, and there are a few wines to avoid ordering at bars and restaurants. If you're looking for a nice white, skip chardonnay and order a glass of Greek assyrtiko.Merlot and pinot noir are popular and well-known reds, but cesanese and Barolo are much bolder.When I started my wine journey 20 years ago, I had difficulty expressing what I liked and why. Let's face it, wine can be intimidating.If you end up scra
  
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• I ate my way through a luxury cruise ship. There are 5 dishes I'm still thinking about months later.

  20-04-2024 14:36
  
  Business Insider's reporter took her first luxury cruise on board a Virgin Voyages cruise ship in the Mediterranean.Joey Hadden/Business InsiderI spent seven days eating on a luxury Virgin Voyages cruise ship.The cruise ship offered over 20 eateries with menus crafted by Michelin-starred chefs.My favorite dishes came from Pink Agave, Extra Virgin, and The Pizza Place.Last summer, I sailed the Mediterranean Sea for seven days on a luxury Virgin Voyages cruise ship. The food was the best I've ever
  
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