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“Lloyds Bank’s ‘The Running of the Horses’ was a powerful way to build on
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The marketing moments of 2018: Marketers share their views
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Top marketers on Keith Weed’s impact on the industry
As Unilever’s Keith Weed retires after 35 years at Unilever and eight in the top marketing role, many in the industry are taking stock of the influence he had on the company and the discipline.
Conversations with those who have worked with him and for him, and those who haven’t, highlight his role inspiring everyone in the industry and explaining to the wider world the importance and impact of marketing.
Colin Lewis, Marketing Week columnist and CMO at OpenJaw, says: &ldqu -
Social selling is making a comeback: The Body Shop's Sam Thomson on the direction of retail
via warc.comSam Thomson of The Body Shop discusses CX, the role of the store, and a return to brand-building, as part of a series of interviews with CMOs for WARC’S Toolkit 2019 report. -
Social selling is making a comeback: The Body Shop's Sam Thompson on the direction of retail
via warc.comSam Thomson of The Body Shop discusses CX, the role of the store, and a return to brand-building, as part of a series of interviews with CMOs for WARC’S Toolkit 2019 report. -
On the fusion of brand and experience: Mark Evans, Marketing Director, Direct Line Group
via warc.comThe increasing importance of customer experience as a differentiator could herald a golden age of marketing, suggests Direct Line’s Mark Evans, who spoke to WARC as part of a series of interviews with CMOs from around the world for the... -
Keep understanding customers better: Uniqlo China's CMO
via warc.comConsumer insight is the most important thing for apparel brand Uniqlo as it seeks to maintain its growth in China, says local CMO Jalin Wu who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report. -
Expect the unexpected: Lis Blair, CMO, easyJet
via warc.comExpect the unexpected says easyJet’s Lis Blair, who spoke to WARC as part of a series of interviews with CMOs from around the world for the Toolkit 2019 report. -
Dun & Bradstreet aims to be its own best case study, says global head of marketing
via warc.comCommercial data and insights business Dun & Bradstreet has reinvented its marketing in the past year. Global head of marketing Josh Mueller tells WARC what that means for the future in one of a series of interviews with CMOs from around... -
Doing fewer, bigger, better things to cut through: Tourism Australia's CMO on great work
via warc.comIt always comes back to the work – great work that emotionally engages with consumers and gets them to change their behaviour, and therefore we get a good business impact. The second one I’m most proud of is the team. We’ve... -
Data is about the leaps you can make with 'not enough' data: Harrods' CMO
via warc.comData doesn't tell you everything, warns Harrods’ Amanda Hill, who spoke to WARC as part of a series of interviews with CMOs from around the world for the Toolkit 2019 report. -
Closing the gap on measurement is our next challenge, says Visa marketing chief
via warc.comThe quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit... -
Building a better fast-food experience: Fernando Machado on Burger King’s challenges for 2019
via warc.comBurger King stays relevant by tapping what people are talking about and adapting technology to meet consumer needs, says Fernando Machado, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report. -
Carluccio’s bounces back from CVA with £10m ‘brand reboot’
The newly renovated Carluccio’s store in Dublin.Undoubtedly 2018 has been a tough year for the casual dining sector. Chains from Gourmet Burger Kitchen and Byron to Prezzo and Jamie’s Italian all took substantial hits to their portfolios, with restaurants disappearing from UK high streets in alarming numbers.
Among them was Carluccio’s, which announced in May it would use a company voluntary agreement (CVA) to close 34 of its 103 restaurants across the UK, affecting 500 jobs, u -
Marketoonist on age in advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
The post Marketoonist on age in advertising appeared first on Marketing Week. -
Mattel’s marketing boss on giving Barbie a timely makeover
There are very few toys like Barbie, which is loved and loathed in nearly equal measure. The tiny blonde doll whose famous silhouette has caused much controversy over the years (and was once sold with a diet book featuring advice such as ‘don’t eat’) has evolved to include a wider range of body types and spearhead campaigns to tackle girls’ low self esteem.
The driving force behind this shift is Mattel’s chief operating officer Richard Dickson, who wants -
Helen Tupper: Three questions you shouldn’t ask in job interviews
I spend a lot of time thinking and engaging with others about the changing shape of work and the skills we can all invest in now so that we can continue to be successful, fulfilled and make a positive impact through our work. Sometimes I see things within organisations and the working environment that jar with the way work is evolving.
Flexible working policies are one such example, with nine out of 10 people seeking flexible work but only one in 10 jobs with a pro rata salary of at least &poun -
Mark Zuckerberg has reached out to Microsoft president Brad Smith which is bad for Sandberg because... that's basically her job (FB, MSFT)
Mark Zuckerberg has spoken to Microsoft president and chief legal officer, Brad Smith, about the possibility of joining Facebook, according to a report by The Information on Monday.
Smith reportedly told Zuckerberg he was happy at Microsoft and had no intention of leaving.
The move to bring in the Microsoft president should be cause for concern for Facebook COO Sheryl Sandberg, who holds a similar role to Smith at the social networking giant.
If Smith were brought on, Sandberg would -
After losing 99% of its value, MoviePass' parent company is getting ready to ask shareholders to support its CEO and approve his pay (HMNY)
Helios and Matheson, the parent company of MoviePass, has scheduled another shareholder meeting.
Unlike a meeting it canceled last month, this is its standard annual gathering of shareholders, where investors will get to vote on its director nominees and what it pays executives.
Even those proposals could prove controversial, considering how much the company's stock has declined this year — as much as 99% from the start of the year.MoviePass' parent company has once again scheduled a share -
The future of personalisation is complicated
via warc.comGiven the choice, just over half of people in the UK would be prepared to let companies use at least some of their personal information if they could see a clear benefit from doing so, new research indicates, but a third would rather deny them... -
Purpose and doing right boosts brands
via warc.comResponding to what consumers care about, in terms of both internal working practices and recognising external concerns, can boost businesses, two recent studies suggest.JUST Capital, a not-for-profit advocating a better form of capitalism,... -
Little Christmas cheer for UK retailers
via warc.comA long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.New figures... -
How Progressive uses brand characters
via warc.comProgressive, the insurance provider, is using brand characters in a nuanced way as it seeks to engage consumers with powerful content and contextual relevance.Jeff Charney, Progressive’s CMO, outlined the “three Cs” for great... -
Dior targets global e-commerce, Chinese youth
via warc.comThe LVMH fashion house’s new CEO says the brand will have to combine digital transparency and an authentic voice with a strong e-commerce experience as it moves into China.This is according to CEO, Pietro Beccari, a veteran of LVMH who... -
Australia's competition watchdog puts duopoly in the crosshairs
via warc.comAustralia’s Competition and Consumer Commission has unveiled proposals that aim to force two of online advertising’s most significant companies – Google and Facebook – to cede the dominant position they have developed.It is... -
Here’s why it’s so hard to buy Huawei devices in the US
Huawei is one of the top electronics makers in the world.
Huawei is the largest manufacturer of telecommunications equipment in the world, and is the second-largest maker of smartphones in the world, behind Samsung.
Despite Huawei's international success, the company's devices are extremely difficult to buy in some markets, like the United States.
Some government agencies believe Huawei equipment contains backdoors that allow the Chinese government to snoop on customers. Huawei vehemently disput -
US companies forked over a record amount in tariffs in October — $6.2 billion! — because of Trump's trade war
US companies are paying more than ever before in tariff duties: $6.2 billion in October. The October tariff collections represented a 104% jump from October 2017.
The sudden spike came because of President Donald Trump's tariffs on steel, aluminum, and Chinese goods.
US companies paid $2.2 billion more to import goods subject to Trump's tariffs in October.
The costs are causing major disruptions for American companies, including investment delays and layoffs.The cost of President Donald Trump's
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