Sales & Marketing news

• There's a big difference between Reaganomics and Trumponomics

  21-03-2017 22:42 via feedproxy.google.com
  
  The market has been giddy as all get out over the fiscal policies it has been expecting the Trump administration will push through in a relatively short period. We expect the timeliness of legislation is likely to be somewhat less timely than the market is hoping for as the administration finds itself dealing with the several snafus.
  These include, but are not limited to Trump’s wiretapping comments, an FBI investigation into potential links with Russia, judicial pushback on the
  
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• Sears says there's ‘substantial doubt’ it can stay in business (SHLD)

  21-03-2017 22:30 via feedproxy.google.com
  
  Sears revealed "substantial doubt" about its ability to stay in business in an annual report filed late Tuesday.
  "Our historical operating results indicate substantial doubt exists related to the company's ability to continue as a going concern," the company said in the report.
  "Going concern" refers to a company's ability to stay in business. 
  Sears said its efforts to generate cash by selling or licensing brands like Kenmore and Diehard, as well as selling valuable real estate, should mit
  
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• FedEx slides after earnings miss (FDX, UPS)

  21-03-2017 21:59 via feedproxy.google.com
  
  Fedex is sliding, down about 4%, after reporting disappointing third quarter results.
  The courier giant announced adjusted earnings of $2.35 on revenue of $15 billion.
  Analysts expected adjusted EPS of $2.62 on revenue of $15 billion. FedEx reaffirmed its full-year EPS of $10.80-$11.30, excluding pension accounting adjustments.FedEx's operating profit margin was 7.5%, down from 9.2%. Operating margin for its Ground segment fell to 11% from 12.6%.
  UPS
  
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• UK advertisers are moving marketing services in-house

  21-03-2017 21:30
  
  A growing number of UK advertisers are moving to in-house and on-site agency services, driven by a growing demand for transparency and more agile ways of working.
  The research, compiled by ISBA, on-site agency specialist OLIVER and market researcher Future Thinking, suggests the move for more in-house and on-site expertise mimicks a trend in the US. According to 2013 ANA figures, 58% of advertisers in the US have started shifting towards in-house or on-site services.
  ISBA’s membership
  
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• ISBA study suggests UK advertisers are moving marketing services in-house

  21-03-2017 21:30
  
  A growing number of UK advertisers are moving to in-house and on-site agency services, driven by a growing demand for transparency and more agile ways of working.
  The research, compiled by ISBA, on-site agency specialist OLIVER and market researcher Future Thinking, suggests the move for more in-house and on-site expertise mimicks a trend in the US. According to 2013 ANA figures, 58% of advertisers in the US have started shifting towards in-house or on-site services.
  ISBA’s membership
  
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• Nike beats on earnings, just misses on sales (NKE)

  21-03-2017 21:17 via feedproxy.google.com
  
  Nike on Tuesday reported quarterly profits that topped the most bullish forecast on Wall Street and sales that slightly missed expectations.
  The company posted adjusted earnings per share of $0.68 on revenues of $8.4 billion. Analysts had expected Nike to report adjusted EPS of $0.53 and revenues of $8.47 billion, according to Bloomberg.
  Last quarter, Nike decided to stop publishing futures orders — an important measure of demand from retailers — saying it would mention them du
  
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• STOCKS SNAP THEIR STREAK: Here's what you need to know

  21-03-2017 21:00 via feedproxy.google.com
  
  Stocks tumbled mid-morning and then stayed in the red for the remainder of the day.
  Notably, Tuesday marked the first time since October 11, 2016, that both the Dow and the S&P 500 closed down by at least 1%.
  Within the index, financials had a particularly rough day, falling by about 2%. Bank of America was down by more than 5%.
  First up, the scoreboard:
  Dow: 20,668.01, -237.85, (-1.14%)
  S&P 500: 2,344.02, -29.45, (-1.24%)
  Nasdaq: 5,793.83, -107.70, (-1.83%)
  US 10-year yield: 2
  
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• The new iPad is coming at a time when Apple's tablet business is shrinking (AAPL)

  21-03-2017 20:54 via feedproxy.google.com
  
  Apple launched a new 9.7-inch iPad on Tuesday, the latest entry in its long-running line of tablets. The big news is that it’s affordable: Starting at $329, the new iPad — and it’s just called “iPad” — is among the most inexpensive tablets Apple has ever released.
  Given that Apple plans to sell the iPad direct to educators for just $299, it also looks to be a counter to Google’s Chromebooks — those low-cost laptops that have swallowed Apple’s
  
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• Pinterest expects to make at least $500 million in revenue this year, but doesn’t have ‘current plans’ for an IPO

  21-03-2017 20:28 via feedproxy.google.com
  
  Pinterest expects to make at least $500 million in ad revenue this year, according to Recode's Kurt Wagner.
  That number would be a 67% increase from the $300 million in revenue Pinterest reported for 2016. And it would place Pinterest's business growth just behind Snapchat maker Snap Inc., which reported $404 million in revenue in 2016 and is expected by Goodwater Capital to make $1.1 billion in 2017.
  Where Pinterest apparently doesn't plan to follow in Snap's footsteps is its plans for an
  
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• A battleground stock for Wall Street's short sellers is getting hammered

  21-03-2017 20:19 via feedproxy.google.com
  
  Representative Ro Khanna (D-CA) wrote a letter to the inspector general of the Department of Defense, requesting that he look into TransDigm Group, a controversial airplane-part manufacturer and supplier of companies like Boeing.
  The stock is down over 6% on the news.
  Khanna's letter accuses the company of "waste, fraud and abuse in the defense and industrial base." He called the company a "hidden monopolist" that engages in "unreasonable" pricing increases.
  On Wall Street, short selle
  
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• Gold is spiking on market fears (GLD, GDX)

  21-03-2017 20:09 via feedproxy.google.com
  
  Gold futures are up 0.8% as investors seek safety from Tuesday's down market. Both the Dow Jones industrial average and S&P 500 are on track for their first declines of at least 1% since October 11. 
  Gold usually moves higher when there is fear, uncertainty, or volatility in markets.
  So far this year, gold has gained 8.5%, after bottoming out in late December. 
  After a big comeback during the first half of 2016, gold prices fell dramatically from $1387 per
  
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• 'There's a change in the geography': Here's what Morgan Stanley is saying about the first quarter

  21-03-2017 20:06 via feedproxy.google.com
  
  Morgan Stanley's president, Colm Kelleher, on Tuesday provided some insight into how the firm's first-quarter results might look next month.
  "It feels like the fourth quarter — maybe slightly better," Kelleher said at the Morgan Stanley European Financial Services Conference. "Within that, though, there's a change in the geography."
  He specified that the firm's fixed income business was doing well this quarter, while client volumes are down in equities, which is Morgan Stanley's
  
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• Bitcoin is roaring back

  21-03-2017 19:16 via feedproxy.google.com
  
  Bitcoin is higher for a second straight day on Tuesday, trading up 6.5% at $1,110 a coin as of 2:13 p.m. ET. The cryptocurrency has rallied about 17% since Sunday's low, rebounding from a slump over the weekend that followed a Wall Street Journal report that the cryptocurrency's developers were threatening to set up a "hard fork," or alternative marketplace for bitcoin.
  The new platform would be incompatible with the current platform, thus creating a split and two versions of the curre
  
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• The GOP Obamacare replacement bill is quickly becoming a 'universally detested piece of legislation'

  21-03-2017 19:01 via feedproxy.google.com
  
  The American Health Care Act, the GOP's bill to repeal and replace Obamacare, does not seem to be winning over the American public.
  Republican Rep. Justin Amash, a critic of the AHCA since its introduction, tweeted Monday that the bill was the most "universally detested piece of legislation" he has seen as a lawmaker.
  And recent polling hasn't done much to dispute that narrative, showing a clear trend indicating that a plurality of Americans are against the AHCA in its current form.
  Accordi
  
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• Money managers agree one trade is really crowded, but they're loading up on it anyway

  21-03-2017 18:54 via feedproxy.google.com
  
  Investors continue to hold seemingly conflicting views on the US dollar.
  Bank of America Merrill Lynch's latest survey of fund managers published on Tuesday showed that bets the US dollar would rise are considered the "most crowded" trade.
  One problem with a crowded trade is that investors could be exposed to heightened volatility if the bet they're making suddenly turns in the other direction.At the same time, "long dollar" was one of the most popular positions relative to t
  
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• Stocks are suddenly tanking (AAPL)

  21-03-2017 18:52 via feedproxy.google.com
  
  US stocks slid in mid-morning trading on Tuesday, with the financials sector on the S&P 500 down by more than 2%.
  Bank of America was the worst performer on the index, down nearly 5%.
  All the three major indexes opened higher in New York, with the Nasdaq Composite hitting yet another record high, lifted by Apple.
  But at 1:52 p.m. ET, the Dow was down 208 points, or 1%. The S&P 500 was down 25 points, or 1.07%; it has closed down by more than 1% since October 11. 
   The Nasd
  
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• Traders are making huge bets against Nike (NKE)

  21-03-2017 18:40 via feedproxy.google.com
  
  Traders have placed a record number of short bets against Nike ahead of the company's third quarter results, which are due to be announced after the closing bell on Tuesday. 
  Shares of the appearel maker have rallied 17% since the beginning of November, riding the optimism in the markets that have been brought on by President Donald Trump's plans to cut taxes, roll back regulations, and spend $1 trillion on infrastructure.
  However, as Nike's stock price has rallied, shor
  
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• Bank of America is getting whacked (BAC, JPM, C)

  21-03-2017 18:32 via feedproxy.google.com
  
  Stocks are taking a dive.
  The Dow and S&P have gone a record 109 days without a 1%+ decline but today that might come to an end. At 1:04PM EST the Dow and S&P were down .80% and .87%.
  Volatility is also popping.  The Chicago Board Options Exchange volatility index, which gauges investor anxiety (technically, implied expectations for volatility in the stock market) and is widely known as the VIX index, has been trending down for a while.
  However, the CBOE Volatility index w
  
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• Mark Ritson: Adidas’ CEO is failing his brand with his exclusively digital mindset

  21-03-2017 18:28
  
  Marketers complain, bitterly, about getting the ear of the CEO and achieving representation in the boardroom. But when a marketer does finally get to be the boss of one of Europe’s biggest brands he almost immediately starts talking bollocks.
  I’m referring to Kasper Rorsted, the relatively new CEO at Adidas. Rorsted started his stellar career as a marketer at software company Oracle, so one might have hoped this formative experience might have resulted, two decades later, in a leade
  
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• Brazil's latest corruption scandal appears to be rotting one of its major exports

  21-03-2017 17:59 via feedproxy.google.com
  
  Brazilian federal police on Friday launched "Operation Flesh Is Weak," targeting food processors accused of bribing government officials in order to loosen regulations.
  With more than 1,100 officers deployed on 194 raids with as many as 38 detention orders, it was the agency's "largest search-and-raid operation ever," according to police.
  Already, 33 officials have been dismissed.
  Bribes reportedly ranged from hams to political-party donations (including to the president's party.)
  In some insta
  
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• A top Fed official just trolled Jamie Dimon in a fascinating, first-of-a-kind Twitter Q&A

  21-03-2017 17:57 via feedproxy.google.com
  
  Neel Kashkari, the president of the Federal Reserve Bank of Minneapolis, took central-bank transparency to a new level on Tuesday when he took questions from Twitter users for a full hour — and answered as many as he could with class and often humor.
  Kashkari, who dissented against the Federal Reserve's decision to raise interest rates on Wednesday, said he did so because he was worried the economic data did not back up the notion that things had gotten substantially better.
  Moreover, he w
  
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• MORGAN STANLEY: We will 'certainly' move people out of London before Brexit happens

  21-03-2017 17:54 via feedproxy.google.com
  
  Morgan Stanley President Colm Kelleher on Tuesday said his firm will definitely move staff out of London within the next two years — before the end of the negotiation period leading to the UK's departure from the European Union.
  "It is the cost of doing business," Kelleher said when asked about applying for European licenses now.
  "We can't wait two years to decide what we're going to have to do, and we will have certainly to move some people well before that two years is up in or
  
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• Shop Direct’s CEO on why it is placing a ‘big bet’ on chatbots

  21-03-2017 15:12
  
  Shop Direct is placing an increasing amount of its budget behind chatbots, with the etail group’s CEO Alex Baldock stating its customers do “not want to wait for an email but want instant interaction”.
  Speaking at a session at Advertising Week Europe yesterday (20 March) about digital economy marketing, Baldock spoke about how the company is responding to technological change.
  Shop Direct, which owns digital brands such as Very.com and Littlewoods, launched its own chatbot last
  
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• ‘Google’s problems equate to the ad industry’s VW emissions scandal’

  21-03-2017 12:57
  
  Speaking during an Ad Week Europe panel hosted by Channel 4 this morning (21 March), marketing experts agreed the current brand safety concerns around Google were similar to the infamous emissions scandal that rocked Volkswagen back in 2015.
  Due to concerns their ads were appearing next to extremist content on YouTube, the likes of The Guardian, M&S, McDonald’s, L’Oréal, Audi, the BBC, Sainsbury’s, Argos and even the UK government have all recently pulled advertising
  
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• What Trump, the Super Bowl and a potato tell us about the future of marketing

  21-03-2017 12:01
  
  Just after 3pm on 16 March 1972, the first building of the Pruitt–Igoe urban housing project in St Louis was demolished by explosives. Completed in 1955, the project had become infamous as the prime example of the failings of modernist architecture; the idea that the design of buildings alone could write a grand narrative for their inhabitants literally came crashing to the ground.
  Moments like these are important. Events that resonate around the world and across the decades, changing the
  
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• British Gas hopes ‘functional benefits’ will transform it into a ‘modern British brand’

  21-03-2017 11:31
  
  Last year British Gas ended its 14-year relationship with media agency Carat and appointed MediaCom, who won because they answered the pitch question: ‘how would you turn British Gas into a modern British brand in a modern British society?’.
  Speaking to Marketing Week at ISBA’s annual conference, director of brand marketing Margaret Jobling says the brand’s reorganisation last year is now embedded and it’s aiming to be more “digital-first” both internall
  
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• Nike wins Grand Ogilvy

  21-03-2017 08:30 via warc.com
  NEW YORK: A Nike campaign that repositioned its back-to-school approach and created a new opportunity in the marketplace has won the Grand Ogilvy at the 2017 ARF David Ogilvy Awards.At the annual awards, which took place at a ceremony in New York...
  
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• Warc unveils Innovation Awards shortlist

  21-03-2017 01:00 via warc.com
  LONDON: BT Sport, MasterCard and Whirlpool are among the 20 brands from around the world that judges have shortlisted for the Warc Innovation Awards.The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer at Mondelēz...
  
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• Tencent is China's most valuable brand

  21-03-2017 01:00 via warc.com
  BEIJING: Tencent, the technology giant that owns messaging app WeChat, has become the first Chinese brand to be valued at more than $100bn, according to a new study.The latest
  
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• Success tips from Snapchat

  21-03-2017 01:00 via warc.com
  HOLLYWOOD, FL: Advertisers seeking to make an impact on Snapchat, the messaging app, should keep their content short, fast-paced and "hyper-visual", according to a leading executive from Snap Inc.Imran Khan, the Chief Strategy Office at Snap Inc.,...
  
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• Sitcoms deliver best ROI for TV ads

  21-03-2017 01:00 via warc.com
  NEW YORK: TV sitcoms, especially high-rated primetime shows, provide better return on investment (ROI) for advertisers than other TV genres, according to a new study.Based on analysis of how TV ads for six CPG brands performed across multiple...
  
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• Sainsbury's reveals new marketing direction

  21-03-2017 01:00 via warc.com
  SYDNEY/LONDON: Sainsbury's new marketing direction is a "massive change", a senior executive has revealed, after the iconic British grocery brand ended its decades' long relationships with its creative and media agencies last year."It's a massive...
  
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• Programmatic failing to deliver

  21-03-2017 01:00 via warc.com
  SYDNEY: Australian advertisers are being short-changed by a crowded digital media landscape in which 60% or more of their spending is absorbed by numerous operators taking a cut before anything actually appears in front of a consumer.A report from...
  
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• Interpublic warns Google on brand safety

  21-03-2017 01:00 via warc.com
  GLOBAL: Michael Roth, chairman and CEO of the Interpublic Group (IPG), has warned that more advertisers will vote with their feet if Google fails to allay concerns over brand safety after online ads were displayed next to extremist videos."It has...
  
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