• Thinkbox: TV can gain credibility in wake of Facebook metrics scandal

    Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox.
    The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in 2016 with 34.8 billion views, 14% more than its TV ads generated in 2015.
    According to Matt Hill, research and planning director at Thinkbox, the recent move by P&G&rsqu
  • L’Oréal looks to have a ‘bigger purpose than selling product’ with e-mentorship programme

    L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth.
    The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that one in three young people say they don’t believe in themselves, rising to 42% of you
  • Sony Pictures leverages psychographics

    LAS VEGAS: Sony Pictures, the movie studio, is successfully reaching digital consumers by using "psychographically-customized content" that can connect its films with their specific interests.Josh Greenstein, President/Worldwide Marketing &...
  • Online businesses spend most on UK TV

    LONDON: Online businesses are now the biggest TV advertisers in the UK, according to a new industry study that also revealed £5.27bn was invested in TV advertising in 2016.Thinkbox, the TV marketing body, said TV advertising in the UK
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  • Mobile vies with desktop for video

    LONDON: Mobile is on course to become the most popular screen for viewing videos in the UK, according to a new report that found video-viewing on smartphones is already on a par with desktops or laptops.For its State of the Industry: Mobile Video...
  • CPG brands try to catch up on digital

    NEW YORK: Home care brands in the US have become more active with their digital efforts, but the overall transition to digital has been slower in CPG than in other sectors, a new report has found.Business intelligence firm L2 has compiled a...
  • Consumers need 'language of loyalty'

    SINGAPORE: Consumers in Singapore are showing signs of disengagement from traditional loyalty programmes with a quarter (24%) reporting that their expectations of brand loyalty have completely changed, a global study has found.Accenture, the...
  • 4G technology takes off in China

    HONG KONG: After just two years since they were launched, 4G networks now account for almost 6-in-10 (59%) of all mobile subscribers in mainland China, a leading telecoms analyst has revealed.Chris Lane, Senior Research Analyst at Hong Kong-based...
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  • IBM’s Caroline Taylor: Embrace what makes you different

    “I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution.
    “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so I try to make sure I don’t get caught up in the idea of being a role model. It’s all about how you can prevent people
  • Keith Weed: We need comparable metrics in a digital world

    They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with fellow advertisers such as Vodafone, agencies like WPP and Omnicom, media companies like Facebook and Google, and many more.However, recently I also had a rather confused co
  • Marketoonist on ‘digital advertising and media transparency’

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week.
  • The impact of image-based posts on social media insight

    Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
    More than 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were sha
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  • The effect of image-based posts on social media insight

    Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
    Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared o
  • Mark Ritson: Unilever resisting takeover is a win for responsible business

    This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.
    But what I do have, in increasing amounts, is an appreciation for the company and the way it does business. Specifically, I like very much how it handles brands and the egalitarian manner in which it manages its tax
  • The future of social insight

    Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account.
    Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or gaining wider insight from the conversations, posts, complaints and compliments people post.
    Yet there are also challenges. The rise of image-b
  • Honda says ‘too many unknowns’ are halting the progress of driverless cars

    Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers.
    Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary driver.
    At any point in the interactive videos, which will be hosted on Honda’s website as well as on YouTube, users can pa
  • Whirlpool's tips for marketing innovation

    LAS VEGAS: Brand owners seeking to take cutting-edge technologies from the experimental towards the mainstream could benefit from using a model based on "pioneers", "settlers" and "urban planners", an executive from Whirlpool has argued.Niels...
  • Warc Awards: Effective Social Strategy judges

    GLOBAL: Top executives from Heineken, Telefónica and Twitter are among the judges Warc is announcing for the Effective Social Strategy category in its Warc Awards scheme, a global search for next-generation marketing effectiveness.The...
  • Trinity Mirror tests ad-free site

    LONDON: Newspaper publisher Trinity Mirror is trialling a digital halfway house between erecting a paywall and relying solely on online advertising as it explores different business models.For £2.99 a month, online readers of the Mirror can...
  • The post-app era is dawning

    GLOBAL: The world may have passed "peak app", new research suggests, as consumers tire of the multiplicity of options and prefer to use fewer apps while also relying more on voice-activated digital assistants.A survey of more than 3,000 mobile...
  • Now YouTube agrees to MRC audit

    NEW YORK: YouTube is to subject its third-party viewability reporting metrics to an independent audit by the Media Ratings Council (MRC), owner Google has announced.Specifically, integrations with Moat, Integral Ad Science and DoubleVerify will be...
  • Joox bucks audio trend

    HONG KONG: Surprisingly, for a music-streaming site, Tencent-owned Joox eschews audio advertising, preferring to focus its monetisation efforts on video and interactive advertising formats, at which it claims some success."We don't believe in...
  • China's 'new retail' evolves

    BEIJING: A strategic partnership between e-commerce giant Alibaba and the bricks-and-mortar stores of Bailian Group may herald a new era in Chinese retail if the ambitions of both parties are realised.The intention is to leverage the power of big...
  • Why YouTube’s move to ditch 30-second unskippable ads makes it ‘more powerful’

    YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
    READ MORE: YouTube now wants to work with TV
    In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
    “As part of that, we’ve decided to stop supporting 30-second unskip
  • Why YouTube’s decision to ditch 30 second unskippable ads makes it ‘more powerful’ for brands

    YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
    READ MORE: YouTube now wants to work with TV
    In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
    “As part of that, we’ve decided to stop supporting 30-second unskip
  • ‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

    Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity.
    The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had to prominently feature disabled talent and issues. Channel 4 expected between 20 and 30 applicant
  • Asda points to ‘encouraging signs’ as its sales decline slows

    Asda saw sales at stores open for more than a year fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers.
    The figures mark an improvement on the third quarter, when Asda’s sales fell 5.8%, while the struggling supermarket giant claims to have enticed 140,000 extra customers through its doors over the fourth quarter.
  • How to pick the sporting brand ambassadors of the future

    Gabriel Jesus has seen his brand value soar since joining Manchester City in JanuaryOnly a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero.
    Within two games of making his debut, Jesus was on the teamsheet ahead of Aguero and
  • Viacom taps power of neuroscience

    FORT LAUDERDALE, FL: Neuroscience can be an extremely useful tool for television networks seeking to understand the precise preferences of different audience segment, a leading executive from Viacom has argued.Thomas Grayman, Viacom's VP/Strategic...
  • Total TV metric launched in Australia

    SYDNEY: Australia's television industry has come together to provide a total figure for spending across both free-to-air channels and on-demand streaming channels.The new Total TV metric uses figures compiled by KPMG from information supplied by...
  • Marketing needs salience AND affinity

    LONDON: In the argument about whether salience is more important than loyalty, people can easily lose sight of the fact that both are vital to marketing success, a leading industry figure has said.Writing in Admap, Josh Samuel, head of global...
  • Innovation and e-commerce drive Nestle

    VEVEY: Nestlé,the Swiss food and drink giant, is focused on product and business innovation to drive future growth, two top executives have said."We are very much in the business of innovation," stated chief financial officer...
  • India's ad land optimistic post-demonetization

    MUMBAI: Senior figures in India's advertising sector noted a big hit to spending after the country's controversial demonetization initiative, but are optimistic consumer spending will bounce back in 2017.A study done by Kantar Millward Brown...
  • E-commerce gathers pace in Canada

    TORONTO: E-commerce could account for 10% of all retail sales in Canada within the next few years, as consumers take advantage of growing omnichannel opportunities, a new forecast predicts.According to eMarketer, retail e-commerce sales amounted...
  • Brands tap crowdfunding

    NEW YORK: Clorox is among a small number of major brands which have experimented with the use of crowdfunding platforms as a marketing tool to drive awareness,engage consumers and launch new products.The CPG company's Soy Vay sauce brand, which...
  • Trinity Mirror ‘explores new business model’ with ad-free subscription service

    Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models.
    For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. While messaging to promote the service is shown every 10 articles and to people with and without ad blockers enabled, it seems a clear attempt to get people who block ads to pay.
    It is
  • The head of an investment bank explains how Trump, Brexit, and the rest have changed trading

    The world has changed pretty dramatically in the past 12 months.
    We've moved from an era of globalization to one of nationalism and populism. There has been a shift from fears of stagflation to one where inflation is the buzzword. Davos Man has lost the ascendancy, and now Joe Six Pack is in charge.
    We've also moved from a world where banks, and their investor clients, manage risk, to one where they manage uncertainty.
    That is a critical difference, according to Andrea Orcel, president
  • These are the watches worn by some of the most powerful men in finance

    Since it was invented over 200 years ago, the wristwatch has been an integral component of men's fashion.
    In addition to their practical functionality of telling time, a watch serves as a collectible piece of art that communicates the personality and style of its wearer.
    With the help of Crown and Caliber, an Atlanta-based preowned-luxury watch marketplace, we've put together a list and commentary about the wristwatches worn by nine of the most powerful men in the financial servic
  • Four actions marketers should take to be a better leader

    While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider.
    Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the near term and set the business up for future growth.
    Be crystal clear on goals
    Leaders are often guilty of not spending enough time setting up projects  and outl
  • There are 5 places in the US where you need to make over $100,000 to afford a home

    Several of the priciest housing markets in the country are found in the American West.
    In the last quarter of 2016, the median cost of a single-family home in the region rose to $348,800, up nearly 8% from the previous year and a greater increase than any other region, according to the National Association of Realtors (NAR).
    By contrast, the current US median home price is $232,200.
    "Depressed new and existing inventory conditions led to several of the largest metro areas seeing near or above do
  • How Trump's election will impact innovation in robotics and automation

    Amid all the rapid changes and executive orders, MIT Economist Erik Brynjolfsson explains how Donald Trump's election could impact the robotics and automation industry.
    Follow BI Video: On TwitterJoin the conversation about this story »
  • Can loyalty exist in the grocery sector?

    Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector.
    The study, of over 1,500 shoppers by retail marketing agency TCC Global, reveals that 16% of shoppers have switched their main store over the past year and 39% say it wouldn’t matter to them if the
  • Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds

    Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a company called ‘Travel state of mind’.
    The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to Paris.
    The latest ad follows a young traveller and his friends as they experience new things. Viewers are urged to pack small, live big and to open up their ‘travel state of mi
  • Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

    Unilever’s Sunlight brand is helping improve access to clean water to countries such as NigeriaKraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal.
    Kraft Heinz had tabled what the Financial Times claimed was a £115bn bid for Unilever, which was rejected, but had been widely expected to come back with a better offer. The CEOs of both companies had been in talks up
  • HSBC, Snapchat, Samsung: Everything that matters this morning

    Tuesday 21st February 
    HSBC cuts pay of senior executives as 2016 profit slumps 62 percentHSBC has cut the the pay of its top executives by £1 million as Europe’s biggest bank is being investigated for money laundering offences.
    US regulators said it needed to toughen up its defences against financial crime. The warning comes after a £1.2bn fine from the US in 2012 for poor anti-money laundering controls and for “flouting US sanctions”.
    HSBC Holdings also repor
  • British Gas, YouTube, WhatsApp: Everything that matters this morning

    British Gas starts customer loyalty scheme
    British Gas is set to launch a £100m customer loyalty scheme in April, which will include discounts on energy or Sky entertainment packages.
    The scheme will be offered to millions of customers and will launch in April, according to a memo sent to staff and seen by the BBC.
    Sarwjit Sambhi, British Gas managing director of UK Home, said in the memo:
    “We will be giving existing customers strong reasons to stay with us… This reinforces o
  • Amazon, Google and Uber: Everything that matters this morning

    Google to make it harder for users to find pirate websitesSearch engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport.
    Both search engines have signed up to a new voluntary code of practice, which will ensure offending websites – such as Pirate Bay – are demoted in search results.
    The entertainment industry reached the agreement with the tech giants after
  • There's a simple reason the percentage of people owning a home is at a historic low

    If it feels like your parents could afford to buy a house when they were your age, and you can't, you're not alone. 
    The homeownership rate in the US has hit a historic low, and a big part of that is a significant drop in ownership among younger Americans.
    "The homeownership rate—the percentage of households that own rather than rent the homes that they live in—has fallen sharply since mid-2005," Liberty Street Economics said in a blog post. "In fact, in the second quarter
  • US businesses rapidly adopt Instagram

    DARTMOUTH, MA: The great majority (82%) of privately owned companies in the US use at least one form of social media and, of those that do, LinkedIn remains the most popular although Instagram is gaining ground fast, according to a recent study. ...
  • UK retail sales fall unexpectedly

    LONDON: UK retail sales fell by 0.3% in January compared with the previous month, which was well below market expectations of sales growth of 0.9%, according to official figures released on Friday.The

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