Saga is relaunching its brand, unveiling a new look and feel for the brand as well as its first ever strapline ‘Keep doing’ as it looks to evolve the business to ensure it remains relevant for today’s over 50s, rather than being seen as a brand for “old people”.
The changes, which come into effect from today (24 July), include a new logo, font, colours and imagery. It starts with a new look for Saga Holidays, including new types of holiday aimed at people who want t
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Saga relaunches brand as it looks to shake off ‘old people’ image
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The Scoop: Columbia University president hopes to avoid fate of Harvard, UPenn leaders
via prdaily.comPlus: NPR punishes editor who published critical article; Crocs and Pringles team up for silly collab.Columbia University President Nemat “Minouche” Shafik will face questions from Congress today about antisemitism on her university’s campus. And she’s all too aware of the fates that have met two of her predecessors who have been in the same position: resigning their plum positions.
The Wall Street Journal reported that Shafik “has spent weeks preparing intense -
Counter Terrorism Policing: Communications Manager (various)
via prweekjobs.co.ukThe starting salary is £45,073, which includes allowances totalling £2,841:Counter Terrorism Policing:
You will be responsible for defining and implementing communications strategies for priority programmes and projects that contribute directly to...
Across London/Hybrid Working -
What to do when an interview goes off the rails
via prdaily.comThoughts from PR pros.
You’ve landed an interview with a journalist. You’ve prepped your client. You get into the interview … and it all falls apart as the journalist starts asking questions far outside the scope of what the interview was supposed to be.
What do you do?
This is the question I posed on LinkedIn. Dozens of communicators responded, and the answers varied widely from “stop the interview!” to “I’d do nothing” and everything in between. -
7 tips for promoting your organization’s podcast
via prdaily.comGet a strong social media and media relations game to thrive.So you’ve interviewed guests, cut audio, chosen snazzy intro/outro music and have fantastic cover art for your podcast. You publish and put it into the world.
Now, the hard work is just starting.
Promoting a podcast is like promoting any other product. You need a strong social media game, tight partnerships and even a media relations strategy.
David Quiñones, SVP of editorial and content at RockOrange, broke down how to ge -
Warner Music Group: International Communications Manager
via prweekjobs.co.ukA bonus is payable to employees who join before July in any given year:Warner Music Group:
You’ll be helping execute bold campaigns that showcase our work supporting artists and songwriters around the world.Kensington, London -
Omnicom PR revenue drops 1.1% in Q1
via prweek.comOmnicom as a whole reported global revenue of $3.6 billion in Q1, up 4% organically from the same period in 2023. -
American Gaming Association VP of strategic comms departs
via prweek.comCait DeBaun has served as VP of strategic communications and responsibility at the organization since April 2021. -
Which brand’s 4/20 campaign blew you away?
via prweek.comBIC, Jimmy John’s and Alamo Drafthouse are celebrating the highest day of the year. -
John Deere seeks ‘chief tractor officer’ to be its face on social media
via prweek.comThe brand is teaming up with San Francisco 49ers quarterback Brock Purdy and other stars for the campaign — the first time in its history it has partnered with celebrities. -
Ofgem: Deputy Director Public Affairs
via prweekjobs.co.uk£75,000 - £117,800. Please ensure that you read the Pay and Reward information for civil service and:Ofgem:
Join us in this exciting new role which is unique in the energy industry.
Cardiff, Glasgow, London (hybrid) -
The Elders: Interim Director of Communications
via prweekjobs.co.uk£80-90k range pro rata depending on experience:The Elders:
Interim Director of Communications (fixed term contract) The Elders are looking for an interim Director of Communications from late May/early June ...
London/Hybrid -
The Commonwealth Games Federation: Media and Communications Manager
via prweekjobs.co.ukSalary Benchmarked and consummate with the preferred candidates quality and experience:The Commonwealth Games Federation:
The Media and Communications Manager will be responsible for generating a regular, visible, inspiring and impactful presence for the Commonwealth S...
London (Greater) -
How Oner Active empowered women by rejecting mass marketing
via prdaily.comPicking a specific audience and embracing them pays off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
At its core, niche marketing allows brands to stand out in crowded markets and foster deeper connections that build deeply committed communities. Sometimes, the devotion good niche marketing inspires can feel almost cult-like in its fervor.
As brands like Gymshark make mass marketing their mantra, U.K.-based athletic brand Oner Active forsakes the status q -
BPD moves Revive under own brand
via prweek.comRevive president Chris Bevolo will serve as chief transformation officer as part of the transition. -
NPG firms launch intelligence tool for tech, healthtech brands
via prweek.comCalled CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group says. -
Reagan Greene joins Blue Cross of Idaho as brand, marcomms VP
via prweek.comShe worked at North Carolina’s Blue Cross and Blue Shield for 15 years. -
Cura Strategies launches online platform Advocacy Accelerator
via prweek.comThe service offers healthcare resources for government relations professionals and volunteer advocates. -
Why brands are leaning into spoofing film genres
via prweek.comLeaning into entertainment storytelling catches consumer attention while giving brands more creative freedom. -
Premier Resourcing UK: Fully Remote PR Account Executive - B2B Tech & Gaming
via prweekjobs.co.ukc.£26,000 + Benefits:Premier Resourcing UK:
Passionate about tech, gaming and B2B PR? This Account Executive role can blend all 3 while working in top agency and delivering creative integratedLondon (Central) -
The Scoop: Google tests removing search links to California news sites
via prdaily.comPlus: Where people get news in a news desert; the business implications of Iran attack on Israel.Google is testing the removal of links to California-based news sites from its search engine results pages as the state legislature considers a bill that would require Google, Meta and other platforms to pay a fee for using news content alongside ads. Google will also pause partnerships and investments in California-based news outlets.
“By helping people find news stories, we help publishers of -
Brook Street: Senior Account Director (Luxury Hotels)
via prweekjobs.co.ukUp to £65'000 + benefits :Brook Street:
Senior Account Director (Luxury Hotels) Are you an experienced Account Director or newly promoted Senior Account Director with a passion for luxury...
London (Central), London (Greater) -
What PR pros need to know about Florida’s law about minors using social media
via prdaily.comIt’s all but certain to be challenged in court, but find out what’s happening now.In late March, Florida Gov. Ron DeSantis signed into law the country’s most restrictive bill round the use of social media by young minors.
“Social media harms children in a variety of ways,” DeSantis said in a press release announcing the bill’s signing. “HB 3 gives parents a greater ability to protect their children.”
The law comes at a time when social media c -
Buchanan Communications to be part of Burson network
via prweek.comThe financial communications firm will be a brand within Burson alongside Hill & Knowlton, GCI Health and AxiCom. -
The influencer opportunity too many brands overlook
via prdaily.comThe NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative.
We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c -
Former US diplomat joins FGS Global
via prweek.comStrategic advisory specialist FGS Global has strengthened its leadership team in London with the addition of an ex-US diplomat. -
Stagwell acquires Brazil-based Pros Agency
via prweek.comThe deal marks the second addition to Allison this year, following agency collective Sidekick in February. -
Greentech Environmental hires Finn Partners for PR, marketing
via prweek.comFinn will deliver an integrated marketing strategy to support and build the Greentech brand. -
Why Hellmann’s prohibited the sale of mayonnaise in a North Carolina town
via prweek.comFor 24 hours, residents of Toast weren’t even allowed to think about the condiment. -
Here’s the full list of Cannes 2024 PR Lions jury members
via prweek.comLeading the group of 10 as jury president is One Green Bean founder and chief creative officer Kat Thomas.
Follow @PR_UKnws on Twitter!