The ability to monitor conversation around your organization has become
imperative in today’s marketing landscape.
A Sprout Social study revealed that 86 percent of social media users either follow or want to
follow brand accounts—but will unfollow those accounts if you are too
promotional, don’t respond to them or try to be funny when it doesn’t fit
your brand voice.
Also, not all consumers who are singing your praises—or bashing you—are
standing outsid
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15 tools to measure and monitor your social media efforts
via prdaily.com -
OneTrust Crosses 200 Employees, Commits to 500 More as Global Expansion Accelerates
OneTrust secures two new office spaces to support explosive employee growth, and announces a rapidly expanding customer list of top named companies using OneTrust software to prepare for Europe's new data privacy laws.ATLANTA, Sept. 21, 2017 /PRNewswire/ -- OneTrust, a global leader... -
Canada Wins Two Grand Prizes at Amsterdam's 2017 IBC Innovation Awards
TORONTO, September 21, 2017 /PRNewswire/ --IBC Innovation Awards Winner Groupe Média TFO (GMTFO) Continues Its International Rise and Makes Ontario ShineGroupe Média TFO's technology is now 1st in the world following a double victory in Amsterdam at the IBC Innovation Awards... -
Oscar Health steps in on ACA advertising as government slashes funding
The health insurance startup launched a campaign this week that urges people to get covered. -
$1.9 Bn Roof Coating Market - Global Forecast to 2022
DUBLIN, September 21, 2017 /PRNewswire/ --The "Roof Coating Market by Type, Substrate, Technology, Roof Type, End-use Sector, and Region - Global Forecast to 2022" report has been added to Research and Markets' offering. The author projects that the roof coating market size will... -
Wafer Cleaning Equipment Market, 2022
DUBLIN, September 21, 2017 /PRNewswire/ --The "Wafer Cleaning Equipment Market by Equipment Type, Application, Wafer Size, and Geography - Global Forecast to 2022" report has been added to Research and Markets' offering. The wafer cleaning equipment market is expected to grow at... -
North America Proximity Sensors Market, 2022 - Increase in Demand for Non-Contact Sensing Technology
DUBLIN, September 21, 2017 /PRNewswire/ --The "North America Proximity Sensors Market - By Technology , Detection Range, Type, Industry, Geography, Trends, Forecast - 2017 - 2022" report has been added to Research and Markets' offering. The North America proximity sensors market... -
Asia-Pacific Semiconductor Market 2017-2022 - Growing Demand for Modern SoC Designs
DUBLIN, September 21, 2017 /PRNewswire/ --The "Asia-Pacific Semiconductor , Design Architecture, Application, Geography, Trends, Forecast- 2017 - 2022" report has been added to Research and Markets' offering. The Asia-Pacific semiconductor (silicon) intellectual property (IP)... -
Global $45 Bn Autoimmune Disease Treatment Market, 2022
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Global Autoimmune Disease Treatment Market - By Disease Type, Diagonostics, Products, Region - Market Size, Demand Forecasts, Industry Trends and Updates (2016-2022)" report has been added to Research and Markets' offering.Global... -
Uphold Goes Live With Bitcoin Cash
Uphold members can now access Bitcoin Cash, adding to Uphold's roster of 30+ digitized currencies and commoditiesSAN FRANCISCO and LONDON and BRAGA, Portugal, Sept. 21, 2017 /PRNewswire/ -- Today Uphold became among the first companies to enable access to Bitcoin Cash (BCH) for consum... -
Growth Opportunities for Composites in Global Aerospace Market, 2017-2022 - Key Players are Hexcel, Cytec, Toray, TenCate, and Gurit
DUBLIN, September 21, 2017 /PRNewswire/ --The "Growth Opportunities for Composites in Global Aerospace Market" report has been added to Research and Markets' offering.The future of the global aerospace composite materials market looks attractive with opportunities in... -
Peer-reviewed Research Publication Gives a Big Nod to GFSI's Collective Industry Achievements
PARIS, September 21, 2017 /PRNewswire/ --The Global Food Safety Initiative (GFSI) has been the subject of a freshly-published, peer-reviewed research paper in the Journal of Food Protection titled "Impact of the Global Food Safety Initiative on Food Safety Worldwide: Statistical... -
Germany Wound Care Management Devices Market 2017-2022 - Focus on Moist Wound Dressings, Active Wound Care & Therapy Devices
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Germany Wound Care Management Devices Market - Growth, Trends, and Forecasts 2017 - 2022" report has been added to Research and Markets' offering. Germany's wound care management devices market is currently estimated to be worth... -
Global $7.79 Bn Feed Premix Market, 2022
DUBLIN, September 21, 2017 /PRNewswire/ --The "Global Feed Premix Market - By Ingredient Type, Livestock, Component, Industry, Regions - Market Size, Demand Forecasts, Industry Trends and Updates (2016-2022)" report has been added to Research and Markets' offering. The global... -
Datacloud Europe Announces Its Future Over Next 3 Years is in Monaco
LONDON, September 21, 2017 /PRNewswire/ --BroadGroup, the organizers of the premier forum and Awards, Datacloud Europe, are delighted to announce that the event will be held at the Grimaldi Forum at least through to 2020.Sustaining the development and expansion of the forum, the... -
Netflix channels ‘Stranger Things’ kids in a legal warning
via prdaily.comYou can’t always summon the Demogorgon.
Still, PR pros can learn a thing or two from Netflix’s lawyers.
Attorneys for the streaming service provided a lesson in authentic
communications through an unlikely vessel—a cease-and-desist letter to
Emporium Arcade Bar, which had launched an unauthorized “Stranger
Things”-themed pop-up bar.
The note abandoned legal jargon for the voice of the ’80s tweens from the popular
show:My walkie talkie is busted so I had -
$600+ Million Growth Opportunities in the Global Aramid Paper Market, 2017-2022
DUBLIN, September 21, 2017 /PRNewswire/ --The "Growth Opportunities in the Global Aramid Paper Market" report has been added to Research and Markets' offering. The future of the global aramid paper market is attractive with opportunities in application segments, including... -
Global Sachet Packaging Market 2017-2021 with Amcor, Bemis, Coveris, Mondi & Sealed Air Dominating
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Global Sachet Packaging Market 2017-2021" report has been added to Research and Markets' offering.The global sachet packaging market to grow at a CAGR of 6.46% during the period 2017-2021. Global Sachet Packaging Market... -
Global Anti-Corrosion Coatings Market 2017-2021 By Product, End-User & Key Vendors
DUBLIN, September 21, 2017 /PRNewswire/ --The "Global Anti-Corrosion Coatings Market 2017-2021" report has been added to Research and Markets' offering.The global anti-corrosion coatings market to grow at a CAGR of 5.33% during the period 2017-2021.Global Anti-corrosion... -
LyondellBasell receives European Innovation Award from Plastics Europe for a smart polymer with "self-healing" properties
ROTTERDAM, Netherlands, Sept. 21, 2017 /PRNewswire/ -- LyondellBasell (NYSE: LYB), one of the largest plastics, chemicals and refining companies in the world, received a European Innovation Award from Plastics Europe and the Society of Plastics Engineers (SPE) in the category "Material... -
Global Bio-based Propylene Glycol Market 2017-2021 - Market to Grow at a CAGR of 8.27%
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Global Bio-based Propylene Glycol Market 2017-2021" report has been added to Research and Markets' offering.The global bio-based propylene glycol market to grow at a CAGR of 8.27% during the period 2017-2021.The report... -
Global Chlorine Market 2017-2021 with Akzo Nobel, Hanwha, Occidental, Olin & Westlake Chemical Dominating
DUBLIN, September 21, 2017 /PRNewswire/ --The "Global Chlorine Market 2017-2021" report has been added to Research and Markets' offering.The global chlorine market to grow at a CAGR of 4.70% during the period 2017-2021.Global Chlorine Market 2017-2021, has been prepared... -
Students From 36 Countries Take on Global Challenges at 2017 Enactus World Cup in London
LONDON, September 21, 2017 /PRNewswire/ --This year, the Enactus World Cup project presentations by top college teams include an initiative that empowers refugees to earn an income by recounting cultural narratives in cooking classes within local communities, schools and businesses,... -
M3M India standardises with Asite
GURUGRAM, India, Sept. 21, 2017 /PRNewswire/ -- M3M India was looking for a long-term technology partner who could provide a fully integrated solution to automate processes across all aspects of its enterprise. After carefully analysing and deliberating on various options, M3M India's... -
Brother brings on WE Communications for printer PR
Incumbent MSLGroup worked with Brother for eight years. -
Global Big Data Market 2017-2030 - $76 Billion Opportunities
DUBLIN, September 21, 2017 /PRNewswire/ --The "The Big Data Market: 2017 - 2030 - Opportunities, Challenges, Strategies, Industry Verticals and Forecasts" report from SNS Research has been added to Research and Markets' offering. The Big Data Market: 2017 - 2030 - Opportunities,... -
Air Defense System Market Worth 45.19 Billion USD by 2024
PUNE, India, September 21, 2017 /PRNewswire/ --According to the new market research report "Air Defense System Market by Component (Weapon System, Fire Control System, Command and Control System), Type (Missile Defense System, Anti-Aircraft System, C-Ram System), Platform (Land,... -
$29.7 Bn Growth Opportunities in the Global Automotive ADAS Market, 2017-2022
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Growth Opportunities in the Global Automotive ADAS Market" report has been added to Research and Markets' offering. The future of the global automotive ADAS market looks promising with opportunities in mid-size cars, large cars,... -
Persecution Against Pakistani Christians Discussed in the United Nations
GENEVA, September 21, 2017 /PRNewswire/ --The European Organization for Pakistani Minorities organised an event entitled "Persecution without Prosecution: The Plights of Pakistani Christians" at the United Nations, Geneva on 18 September 2017. The event was moderated by Dr. Mario... -
Ryanair Decision Could Cost up to £53 Million in Payouts, Flight Compensation Company SKYCOP Reveals
LONDON, September 21, 2017 /PRNewswire/ --After miscalculating the planning of pilots' holidays, Ryanair has announced the cancellation of up to 2,100 flights over the next six weeks; a decision that will affect around 400,000 passengers.Thousands of angry travellers have taken... -
Global Rapid Influenza Diagnostic Tests Market Research Report 2017-2021
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Global Rapid Influenza Diagnostic Tests Market 2017-2021" report has been added to Research and Markets' offering.The global rapid influenza diagnostic tests market to grow at a CAGR of 9.06% during the period 2017-2021.... -
University of South Wales Launches Aviation Engineering Education at Dubai South
PONTYPRIDD, Wales, September 21, 2017 /PRNewswire/ --The University of South Wales (USW) has announced that it will deliver degrees to aerospace engineering students as a key partner at the UAE's new Dubai South development. Dubai South is a planned city of a million people... -
Ogilvy names Eduardo Vieira as Latin America PR, influence lead
Renata Saraiva, MD of Ogilvy PR Brazil, is exiting the firm. -
Anaplan appoints tech veteran Sue Bostrom to add depth and experience to its board of directors
SAN FRANCISCO, Sept. 21, 2017 /PRNewswire/ -- Anaplan, a leading platform provider driving a new age of connected planning, today announced the appointment of Sue Bostrom to its board of directors. Bostrom brings extensive experience in strategy development, corporate positioning, and... -
9 ways PR pros can increase their skill sets
via prdaily.comSchool is in session, even if you’re no longer in college.
PR pros looking to stay ahead of future trends related to their work can
continue to be a student while balancing a full-time job.
Even if you don’t have a ton of extra time in your schedule, here are ways
to integrate learning opportunities:
Time commitment: Minimal
1. Read trend stories and industry blogs.
While scanning the news, read stories about industry trends and incorporate
industry blogs as your go-to resources. It -
Is the way you track conversions damaging your campaigns?
Measurability is no doubt a huge attraction of paid media – the way we know exactly what return we generate and can optimise to further increase it. However, one of the biggest flaws is the focus on last-click, which we know can result in an imbalance of attention being paid to bottom-of-the-funnel activity, rather than looking at the top of the funnel and the initial interactions that customers make.
This is often seen at a basic level in the performance of brand versus non-brand keywords -
SimplyVital Health Pioneers Blockchain Healthcare Ecosystem
BLOOMFIELD, Connecticut, September 21, 2017 /PRNewswire/ -- Reliable access to patients' medical information is a prerequisite for timely and effective healthcare, but the confidential nature of personal data means that healthcare providers often operate within a siloed world... -
Increased Demand for Softwood Lumber Worldwide has Pushed Lumber Prices Upward, Particularly in the US and China During the First Half of 2017
HELSINKI, September 21, 2017 /PRNewswire/ -- International trade of softwood lumber is on pace to a new record high in 2017 if the trend from the first six months of 2017 continues in the second half of the year. Of the ten largest lumber-exporting countries in the world, Russia,... -
Big Data Security Market Worth 26.85 Billion USD by 2022
PUNE, India, September 21, 2017 /PRNewswire/ --According to a new market research the report "Big Data Security Market by Software (Encryption, Data Masking, Access Control, Security Intelligence, Data Governance), Technology (IAM, SIEM, UTM, IDS/IPS), Service, Deployment, Organizatio... -
Rooster PR accuses Hotwire of plagiarism and sends 'cease and desist' letter over new brand
London agency Rooster PR has accused Hotwire of plagiarising its brand, and demanded that it takes down its relaunched website - but the global tech agency has called the demand "absurd". -
Macromill, Inc. Acquires US-based Research Agency Acturus, Inc. to Expand its Expertise, Client Base and Influencer Solutions in the US and UK
TOKYO, September 21, 2017 /PRNewswire/ --Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake in Acturus, Inc., a specialist research agency headquartered in Farmington, Connecticut in the US with additional offices in the US and UK. The... -
Acrylic Emulsions Market Worth 8.94 Billion USD by 2022
PUNE, India, September 21, 2017 /PRNewswire/ --According to a new market research report "Acrylic Emulsions Market by Type (Pure Acrylic, Polymer & Copolymer), Application (Paints & Coatings, Paper Coating, Construction Additives, Adhesives & Sealants), and Region -... -
'We haven't seen much change;' Why Panera challenged McDonald's, Burger King, and Wendy's on kids menus
Panera CEO Ron Shaich wants to ignite a dialogue about healthier menu options for kids at fast-food chains. -
Workflow Automation Market Worth 18.45 Billion USD by 2023
PUNE, India, September 21, 2017 /PRNewswire/ --According to the new market research report "Workflow Automation Market by Process (Automated Solution, Decision Support & Management Solution, and Interaction Solution), Operations, Deployment (Cloud, and On-Premise), Organization... -
Ashes In Art - Stunning Cremation Jewellery and Glass Art Memorials
WORTHING, England, September 21, 2017 /PRNewswire/ --A Sussex based glass studio has launched a new venture that allows people to celebrate lost loved ones in a unique and lasting way with cremation jewellery and glass art memorials created by Ashes In Art, Worthing. What makes them... -
International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency
Coca-Cola looks to make its corporate brand about more than just Coke
Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range of its products including organic tea and coconut water. It also highlights the work of The Coca-Cola Foundation to support conservation and its relationship with independent bottlers -
Global Protective Coating Resins Markets, 2021
DUBLIN, September 21, 2017 /PRNewswire/ -- The "Global Protective Coating Resins Market 2017-2021" report has been added to Research and Markets' offering.The global protective coating resins market to grow at a CAGR of 4.50% during the period 2017-2021.The report covers the... -
Global Agricultural Camera and Monitoring Systems Market, 2021
DUBLIN, September 21, 2017 /PRNewswire/ --The "Global Agricultural Camera and Monitoring Systems Market 2017-2021" report has been added to Research and Markets' offering.The global agricultural camera and monitoring systems market to grow at a CAGR of 7.34% during the period... -
Fall Protection Market 8.1% CAGR Led by North America to 2022
PUNE, India, September 21, 2017 /PRNewswire/ --The global fall protection market is forecast to reach $2.69 billion by 2022 from $1.82 billion in 2017 at a CAGR of 8.1% during (2017-2022) driven by the increasing awareness regarding industrial safety and stringent government... -
Equifax tweets link for phishing site to vulnerable customers
via prdaily.comIs your company in the doghouse over a security breach?Following up by Tweeting links to a phishing site doesn't help.
Beleaguered data company Equifax is back on the hot seat after it
repeatedly tweeted out a link to a bogus website.
You can't make this up. @Equifax just linked to a known phishing site. The phish link has been up for over 45 minutes. pic.twitter.com/6rquMysICE
— Knol Aust (@knolaust) September 20, 2017The fake website’s creator, Nick Sweeting, claims he created to
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