Marketing news

• Booking.com unveils glitter activation

  09-12-2018 19:34 via campaignlive.co.uk
  Travel site partnered Christian Cowan for the experience.
  
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• Online advertising has alienated our most valuable asset – the consumer

  09-12-2018 12:51
  It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable institutional barriers have been broken down. Yet there are certain industry behaviours that are having a real impact on original content creators, and they are so often borne from preventable consequences.
  In many instances, these could be negated through the reapplication of ‘guiding prin
  
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• Amazon’s cashier-free Go store could be coming to London

  09-12-2018 12:37
  Amazon is reportedly planning to open a cashier-free store in London as part of the international rollout of its Amazon Go concept.
  The retail giant is sizing up sites close to Oxford Circus to house the flagship UK store for its Go brand, according to a report from The Sunday Telegraph.
  The claim comes just days after Reuters revealed that Amazon has also been drawing up plans to bring the futuristic grocery stores to American airports to cater for time-poor travellers.
  The company opened its f
  
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• Blippar warns shareholders it is facing insolvency

  09-12-2018 11:17
  Augmented reality studio Blippar is “on the brink of collapse”, it has been reported.
  The London-based tech firm is preparing to call in administrators, according to The Sunday Times, following a dispute between investors Nick Candy and Malaysian sovereign wealth fund Khazanah.
  The report claims Blippar’s board warned shareholders on Friday that Khazanah had blocked emergency fundraising and it had been left with “no current option other than to give notice to start
  
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