Marketing news

• The beauty of the bodega, and keeping the 'human' in 'human-centered design'

  18-09-2017 23:59
  Fast Company recently posted a story about a new retail startup launch, and the headline itself was an invitation to outrage: “Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete.” The story went on to describe the concept: unmanned pantry boxes in apartments, dorms, and other semi-public places that offer up non-perishable items you might pick up at a convenience store.
  In a decision that could most generously be called “culturally insensitive,” t
  
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• American Cancer Society repositions to show that it’s more than just a research body

  18-09-2017 23:25
  The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.
  While funding and conducting research remains one of the society’s key focuses, the nonprofit’s latest effort aims to show off the myriad of other ways the nonprofit helps patients and their families. According to the American Cancer Society, in 2015 it allocated $348m to patient support programs, $123m to prevention education and $87m to
  
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• Publisher-led platform Concert will let advertisers buy programmatically

  18-09-2017 23:17
  Concert, the publisher-led marketplace offering advertising from media brands like Vox Media and NBCUniversal, will now be available to advertisers programmatically.
  The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
  Concert’s programmatic offering will allow advertisers to layer on their own data and audience insights and program advertising with more control across Concert’s audiences and inventory, which include over 200 million
  
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• OMD Worldwide taps John Osborn as US CEO

  18-09-2017 22:35
  Omnicom Media Group agency OMD Worldwide has named John Osborn chief executive of its US operations.
  Osborn was most recently president and chief executive of Omnicom agency BBDO New York.
  According to a press release, Osborn joined BBDO New York to work on the Pepsi business, rising to lead account director. He then became the principal architect of the agency's integrated marketing efforts, expanding services to include digital and social marketing, experiential market
  
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• What the F? How Mother! joined the 'bad movie' club

  18-09-2017 20:03 via theguardian.com
  Filmgoers have handed the film the lowest possible rating, putting it among a select group of F-rated movies that includes the Nic Cage remake of The Wicker Man. Can the Jennifer Lawrence horror really be ‘the worst film of the century’?At the very beginning of last week’s Toronto film festival, all I wanted to talk about with anyone was the movie I had just seen: Darren Aronofsky’s crazily brilliant and audacious horror-thriller Mother!, all about the couple, played by J
  
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• Indie Influence: How homemade album covers & photography keep creative hearts beating at Drumroll

  18-09-2017 19:00
  Welcome to Indie Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Drumroll's Perspectives project, which tasks employees with completing an artistic challenge once a month. 
  Taking a break from client work to play with miniature figurines, mess around with disposable cameras and concoct memes might sound like a waste of time to some agency execs, but at Austin-based brand experie
  
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• Hearst UK to expand events team by 30%

  18-09-2017 17:25 via campaignlive.co.uk
  Hearst Magazines UK, which publishes Cosmopolitan and Good Housekeeping, is planning to grow its events team by around one third.
  
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• DAC Group launches joint venture in Spain with Infinity Media Solutions

  18-09-2017 17:09
  Toronto-based digital agency DAC Group has expanded into another European country in a joint venture with Infinity Media, the fastest growing independent media agency in Spain.
  The latest move marks DAC Group’s fourth European expansion in the past 18 months, with more announcements expected before the end of the year. DAC Group also has seven offices in North America.
  Norm Hagarty, chief executive and managing partner of DAC Group, commented: “DAC’s focus is to help national b
  
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• NBA tips off with new creative promo that goes beyond the hoop

  18-09-2017 16:52
  It may be the heart of football season, but for hoop fans, that means the new NBA season is just around the corner. To get fans in the mood, the NBA is featuring more than just players in its latest promos, going behind the scenes with a campaign called ‘I’m Why.’
  Calling it the next chapter in the global ‘This is Why We Play’ campaign, ‘I’m Why' showcases various elements of the NBA, from players breaking records to mothers supporting their sons, to fan
  
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• Brand marketers need to understand the reality of retail

  18-09-2017 16:37
  Retail giant Alibaba recently announced its target to hit a gross merchandise volume of $1tr by 2020 – crediting it success so far to a ‘New Retail’ business model which entails the merger of physical and digital commerce, and digitisation of retail operations.
  In a world where we continually hear about the death of the high street, and bricks and mortar retailers losing out to expanding e-commerce giants, it’s refreshing to hear Alibaba promoting the convergence of
  
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• Jaguar Land Rover launches book on The Defender with the help of Foxtrot Papa

  18-09-2017 16:36
  Jaguar Land Rover (JLR) has launched ‘The Defender’, a book celebrating said 20th century icon, with the help of London agency Foxtrot Papa.  
  Land Rover and Foxtrot Papa created 'ICON - The Official Story of the Series Land Rover and Defender' which puts people at its core and through owners’ stories, high resolution photography and illustrations.
  The Foxtrot Papa team shooting imagery for the book encountered a few problems along the way including flying all the way
  
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• Being resilient: is your agency recession proof?

  18-09-2017 16:21
  Do you think your agency is recession proof? Accountancy firm, The Wow Company, has given agency owners the opportunity to assess their organisation’s financial vulnerabilities in the event of an economic downturn.
  The firm has designed a short survey that stress-tests UK agencies and small businesses in five key areas, with the results allowing participants to compare themselves to businesses across the country.
  In exchange for taking part, all participants will receive access to a c
  
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• Breaking out of the echo chamber: business thinking for the fourth industrial revolution

  18-09-2017 16:00
  The early 21st century has been characterised by an unprecedented erosion in the trust of society's traditional institutions, thus it's never been more important for advertisers to break out of their echo chamber, argues Harriet Kingaby, head of content and insight at BoraCo.  
  Digital technologies are disrupting the world around us. Shaping societies, worldviews and access to information. But they are developing faster than the codes we wrote to govern them. Planning for the futu
  
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• Sennheiser makes some noise at Selfridges with anamorphic window installation

  18-09-2017 15:53
  German audio brand Sennheiser has unveiled a unique sculpture installation in a window of the famous London department store Selfridges.
  Created for Sennheiser by BWP Group, the installation features various items of music paraphernalia, such as guitars, trumpets, vinyl, CDs and drums, all intermingled with Sennheiser products. Utilising the phenomenon of anamorphism, the shapes blend together as pedestrians walk past the display, eventually resembling a set of headphones when viewed head-o
  
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• Ikea offers cushions, deck chairs and cinnamon buns to Sheffield

  18-09-2017 15:51 via campaignlive.co.uk
  Ikea has created a "Wonderful everyday" tour in Sheffield ahead of a new store launch with an array of artwork, food, community makeovers and family events taking over the city.
  
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• OMD Worldwide names Florian Adamski as chief executive and Colin Gottlieb as chairman

  18-09-2017 15:50 via campaignlive.co.uk
  OMD Worldwide has named Florian Adamski as chief executive, replacing Mainardo de Nardis, and it has appointed Colin Gottlieb to a new role as chairman.
  
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• OMD Worldwide names Adamski as CEO and Gottlieb as chairman

  18-09-2017 15:50 via campaignlive.co.uk
  OMD Worldwide has named Florian Adamski as chief executive, replacing Mainardo de Nardis, and it has appointed Colin Gottlieb to a new role as chairman.
  
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• An open letter to social media platforms, from a disgruntled creative agent

  18-09-2017 15:20
  "You have one new notification."
  Someone’s tagged me in a video of a dog being blow-dried.
  I’m not going to watch it.
  Not because I don’t love dogs. I love dogs.
  I’m not going to watch it because I’m annoyed.
  I’m annoyed because I’ve been in a lot of meetings with media agencies and social platforms, and they always follow the party line: “Let’s optimise our content for view length,” or other similar guidelines.
  And I get that. We&rsquo
  
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• Quality Meat Scotland animation aims to drive red meat benefits awareness

  18-09-2017 15:19
  Quality Meat Scotland (QMS), has released an animation to promote the eating of red meat as part of a healthy and balanced diet. 
  QMS, the public organization charged with the promotion of the Scottish red meat industry, tasked HeeHaw with the creation of the short animation which features information on the nuturious benefits of meat and other food groups in the form of asbtract colourful illustrations to appeal to a younger market. 
  The aim of the video was to highlight how
  
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• Punchline delivered on ‘Netflix is a Joke’ ad campaign at the Emmys

  18-09-2017 14:11
  Netflix is creating lots of comedy, this is the sentiment the video streaming company wants viewers to take away in its latest campaign 'Netflix is a joke'.
  In the run up to the Emmys the company plastered prominent New York and Los Angeles out of home spots with work reading ‘Netflix is a Joke’ – the work was rather mysterious and garnered some speculation.
  This @netflix is a joke campaign is amazing! First the billboards, then the commercial durning the Emmys. Well done
  
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• TV news networks were a a ‘vital source of information’ as views soared in Houston during Hurricane Harvey

  18-09-2017 13:31
  Comscore has revealed data showing that members of the public in Houston increasingly tuned into the TV news networks for the latest information during a tumultuous season of hurricanes, Harvey and Irma.
  The company studied how Hurricane Harvey uprooted TV viewing figures in Houston, displacing thousands and causing outages throughout the state. However, TV viewing figures actually spiked in the Houston and Beaumont TV markets. It managed to produce viewing estimates during the st
  
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• How iOS 11 is disrupting the Apple cart

  18-09-2017 13:00
  Apple launched the tenth iteration of its flagship device recently, hoping iPhone X plus accompanying 8-series, will revive stalling sales of what is arguably the most iconic device of the century. However, it is the accompanying software update that has media players up in arms, The Drum probes further.
  Apple’s software updates have caused much debate in the media industry as it helps block autoplay ads on macOS High Sierra using Intelligent Tracking Prevention (ITP) tools – a
  
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• 10 reasons why creatives should start working with a pen and paper

  18-09-2017 13:00
  Have you thought about the effect technology on your creative work? Maybe you should. Over the years, as agencies connected our desktops to the internet, wired our offices with wifi, doled out laptops and finally, smartphones, few paused to consider their impact on our work.
  Like giddy children on Christmas morning, we snatched up these shiny new digital tools with glee, dismissing the few skeptics as cranky old timers or Luddites.
  Today, we still love our InDesign, our Photoshop, our Final Cut,
  
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• Wunderman secures a UK group CEO in Stephan Pretorius

  18-09-2017 12:57
  WPP digital agency Wunderman has appointed Stephan Pretorius to the position of UK group chief executive.
  Pretorius will manage the full Wunderman business portfolio in the UK, this includes Acceleration, Burrows, Cognifide, Fusepump, Salmon, Wunderman London and newly consolidated Possible.
  He will also continue in the role of chief technology officer (CTO), a position he secured in 2016 when he joined Wunderman with Acceleration, the martech consultancy he created in 1999. Wunde
  
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• Wunderman promotes tech boss Stephan Pretorius to UK group CEO

  18-09-2017 12:27 via campaignlive.co.uk
  Wunderman has promoted chief technology officer Stephan Pretorius to the newly-created position of UK group chief executive.
  
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• Guinness visits the Compton Cowboys, horse riders who said neigh to gang culture

  18-09-2017 12:23
  Diageo’s Guinness continues to cause waves with its 'Made of More' campaign, now telling the story of an eccentric group of men who raise and ride horses in Compton LA.
  With the brand having previously visited the stylish Sapeurs in 2014, the 90-second ad strives to similarly tell a compelling storyabout a group of men who turned their back on the area’s much publicised gang violence to raise horses. Due to an out-dated legislative decree, there are around 50 small ranches in th
  
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• Ad of the Day: Guinness visits the Compton Cowboys, horse riders who said neigh to gang culture

  18-09-2017 12:23
  Diageo’s Guinness continues to cause waves with its 'Made of More' campaign, now telling the story of an eccentric group of men who raise and ride horses in Compton, California, near LA.
  With the brand having previously visited the stylish Sapeurs in 2014, the 90-second ad strives to similarly tell a compelling story about a group of men who turned their back on the area’s much publicised gang violence to raise horses. Due to an out-dated legislative decree, there are around 50
  
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• Inside Hearst's fashion and beauty 'On trend' pop-up at Westfield London

  18-09-2017 12:05 via campaignlive.co.uk
  Hearst Magazines Cosmopolitan, Elle and Esquire created a fashion and beauty pop-up at Westfield London.
  
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• How Amazon is becoming the third force in advertising and turning the duopoly into an oligopoly

  18-09-2017 12:00
  As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform and, as a result, is posing the first real challenge to Google and Facebook, which have long commanded digital advertising budgets virtually unopposed. Of the two, Google initially stands to lose more, but as Amazon’s ad offerings expand, Facebook could also bleed ad dollars.
  At the same time, it is unlikely Amazon will overthrow this so-called 'duopoly' until it starts
  
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• Rolling Stone put on the market by shrinking independent publisher Wenner Media

  18-09-2017 11:53
  Cultural bible, The Rolling Stone, has been put up for sale by publisher Wenner Media during a period of accelerated consolidation at the company.
  Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property, The Rolling Stone.
  Rolling Stone founder and owner Jann S Wenner is reluctantly looking to sell his 51% share in the mag that outweighs the 49% owned by Singaporean music tech start-up BandLab Tech
  
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• Havas New York snaps up The 88 digital agency

  18-09-2017 11:48
  Havas Group has broadened its digital offer with the acquisition of New York digital agency The 88, specialists in strategic direction, creative services and content creation in sectors ranging from social media to fashion, lifestyle and consumer products.
  The 88 was founded in 2010 by Harry Bernstein and has since grown to span two offices in the city
  Havas Group CEO Yannick Bolloré, commented: "This acquisition brings The 88's keen expertise in digital strategy, creative, production, de
  
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• Google hikes up competition in the Indian digital payments landscape with Tez

  18-09-2017 11:47
  Google entered into new competition with Paytm, Hike and WhatsApp by introducing its digital payments app Tez (English: fast) to foster government's Digital India initiative. The app is tailored to India needs and speaks eight Indian languages (English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu) and works with 55 banks.
  On Google Tez, transactions are shown like simple conversations. Google's newly introduced feature Cash Mode enables one to pay without sharing
  
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• Creative Work of the Week: Digital Mums grabs attention with carefully censored OOH campaign

  18-09-2017 11:42
  Digital Mum's latest #WorkThatWorks campaign 'Clean Up The F Word' has been voted this weeks Creative Work of the Week, gathering votes thanks to it's risque OOH ads which play on the word 'flexibile'. 
  Created by Iris as part of a pro-bono partnership, the push hopes to raise awareness of the benefits of working flexible hours in business. Drawing people's attention by censoring the word and placing it to resemble another familiar f word.
  Following research from Di
  
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• Google and Facebook digital ad dominance grows in latest survey

  18-09-2017 11:23
  The latest snapshot of the UK digital ad market has reaffirmed the dominance of Google and Facebook with both tech titans combined expected to account for over half of all UK digital ad revenues by the end of the year.
  Compiled by eMarketer the forecast foresees that both tech companies will account for 54% of all digital ad revenues this year, taking home £6.3bn between them.
  Senior analyst Bill Fisher commented: “There have been signs of tough times ahead for the UK ad industry. De
  
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• Guinness depicts real-life Los Angeles cowboys in stirring new ad

  18-09-2017 11:17 via campaignlive.co.uk
  Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign.
  
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• Milk + Poop: inside the nursery brand start-up launched by a former EE marketer

  18-09-2017 11:06 via campaignlive.co.uk
  Former EE marketer Anna Greene has launched a "straight-talking", design-led baby brand Milk + Poop this week. She talks to Campaign about how the idea behind the business became reality within just 14 months.
  
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• Lad Bible's Adam Clyne launches Coolr agency to help clients integrate Facebook’s Workplace

  18-09-2017 11:00
  Adam Clyne, the former chief operating officer of the Lad Bible and ex-digital chief for EMEA at Weber Shandwick, has launched a new agency, Coolr, designed to help clients integrate Facebook’s enterprise platform Workplace into their organisation.
  The agency specialises in internal communications, to help clients “digitally transform” their businesses from within and keep apace with the changing world the comms and the impact of “a whole new wave of millennials coming in
  
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• Watch: Campari's narrowboat cocktail pop-up

  18-09-2017 09:51 via campaignlive.co.uk
  Campari has set up a narrowboat on Regent's Canal to attract more drinkers to the Italian aperitif brand and tap into its design heritage.
  
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• Watch: Campari opens narrowboat on Regent's Canal

  18-09-2017 09:51 via campaignlive.co.uk
  Campari has set up a narrowboat on Regent's Canal to attract more drinkers to the Italian aperitif brand and tap into its design heritage.
  
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• Havas gender blurring study points toward emergence of a genderless society

  18-09-2017 09:42
  Television commercials are stuck in the stereotypes of the past when it comes to offering a modern portrayal of contemporary women, according to a new study by Havas which seeks to draw attention to growing gender blurring in society.
  ‘The Future is FeMale’ was commissioned in order to better establish how far gender equality has taken root in the UK in recent years, highlighting a growing disconnect between advertisers and the consumers they seek to reach.
  It found that close to hal
  
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• Publicis Groupe gives Steve King responsibility for entire UK business

  18-09-2017 09:36 via campaignlive.co.uk
  Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK.
  
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• Sofy says 'better late than never' and tackles common myths in India's first tampon ad

  18-09-2017 09:18
  Unicharm India's sanitary napkin brand Sofy is hoping to tackle the myths around the use of tampons and educate women about its usage in the first TV ad for tampons in India.
  Conceptualised by J Walter Thompson, the ad titled '#EmbraceTheNew' features girls playing in the swimming pool, while one girl sits out due to her period. However, she decides to wear the tampon and then jumps into the swimming pool to join her friends. The ad aims to live up to the slogan ‘Hum aage aage, duniya
  
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• Do It Day: Alternative Genius offers £5,000 prize fund and an entry into Cannes Lions

  18-09-2017 09:05
  Alternative Genius has announced a £5,000 prize fund and an entry into the Cannes Lions for the campaign which makes the best impact on the modern mental health curse on The Drum's Do It Day.
  In a bid to change attitude globally  to the increasing crisis of mental health, The Drum will use this year's Do It Day event - where creative campaigns will be developed and run simultaneously in New York, London and Singapore on the same day.
  This is the third year of the event which aims
  
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• Stereotypical TV ads ‘causing resentment’ among consumers

  18-09-2017 09:00
  Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study.
  These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Future Is FeMale”, which seeks to analyse how far gender equality has come. The study surveyed more than 12,000 men and women in 32 countries.
  In the UK, almost half (41.5%) of women surveyed said
  
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• Robin Bonn: Don’t miss out as agencies finally toughen-up

  18-09-2017 09:00
  When the truth isn’t obvious, sometimes we need an insane caricature to see the point – like Donald Trump kindly donating himself to political satire.
  So when a cautionary tale arrives like a brick through the window, it’s our duty to listen.
  Are you sitting comfortably? Then grab some popcorn, peep through your fingers and let’s find the moral.
  How not to choose an agency
  I recently saw a vague and insulting pitch request on LinkedIn. Heartwarmingly, your confident agenc
  
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• Toys R Us, Guinness, Uber: Everything that matters this morning

  18-09-2017 08:44
  Toys R Us files for bankruptcy protection as its struggles continue
  With three months to go until Christmas, Toys R Us has filed for bankruptcy protection in the US and Canada as the kid’s retailer struggles with huge debts, increased competition from the likes of Amazon and pressure from suppliers.
  Toys R Us, which has 1,600 stores globally and employs more than 60,000 staff, claims its operations outside of the US and Canada won’t be effected by the move. The proceedings are d
  
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• Thomson, Twitter, Sainsbury’s: Everything that matters this morning

  18-09-2017 08:44
  Thomson kicks off campaign to communicate TUI rebrand
  Thomson has kicked off a campaign that aims to communicate its rebrand to TUI. The ad shows a man diving into clear crystal blue water with the message ‘Thomson is changing to TUI’. The 20-second spot, created by Young and Rubicam, is the start of a communications push that TUI hopes will explain the change, thus avoiding confusing consumers.
  Jeremy Ellis, marketing director at TUI UK and Ireland says: “The foundations for o
  
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• Snapchat, Ryanair, Google: Everything that matters this morning

  18-09-2017 08:44
  Facebook and Google set to be taxed differently by the EU
  EU finance ministers from 10 countries backed a plan over the weekend to start taxing the revenues of digital giants like Google, Amazon and Facebook, which have been accused of paying minimal tax.
  The plan would force major tech firms to start paying a tax on revenues in any country where they do business, instead of being taxed on profits that they currently report in often low-tax countries.
  But as all members have to agree on any plan
  
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• Google, Ryanair, Wetherspoons: Everything that matters this morning

  18-09-2017 08:44
  Google signs $1.1bn deal with HTCGoogle parent company Alphabet has signed a $1.1bn (£822m) deal with Taiwanese smartphone maker HTC in a bid to expand its own smartphone business.
  Under the terms of the arrangement, Google will acquire half of HTC’s smartphone research and development team, around 2,000 people, who will develop Pixel smartphones for the US company. 
  Google will also receive a non-exclusive license for HTC’
  
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• Facebook, Uber, Evans Cycles: Everything that matters this morning

  18-09-2017 08:44
  Facebook looks to change political advertising standards
  Last year’s US elections were certainly controversial, with Russia being accused of meddling by secretly promoting Trump to the American masses.
  Facebook CEO Mark Zuckerberg has now said his company will share 3,000 Russia-linked political adverts with US investigators, and has pledged to make political advertising more transparent on the platform in future.
  “We will work with others to create a new standard for transparency fo
  
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