Marketing news

• Delta puts up mural of airport codes in Brooklyn

  27-07-2017 23:34
  Delta has put up a mural in Brooklyn’s Williamsburg neighborhood that features colorful illustrations of airport codes.
  Created in partnership with Wieden + Kennedy New York, the wall replaces the airline’s ‘Delta Dating Wall,’ which earlier this summer featured pictures of popular destinations like the Eiffel Tower and one of London’s iconic red telephone booths. The purpose of the wall was to give singles a chance to snap shots of themselves in front of exotic loc
  
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• Converse gifs up Millie Bobby Brown for new back to school campaign

  27-07-2017 20:56
  Converse is helping kids gear up for school with a new collection of apparel, shoes and backpacks, with a gif-heavy campaign featuring Stranger Things star Millie Bobby Brown that starts today (July 27).
  ‘First Day Feels’ highlights the butterflies kids get building up to that first day of school. The concept of the campaign by Big Spaceship banks on the fact that everyone’s had those feelings, adults included – whether starting a new career or moving to a new place. Big
  
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• “I refuse to set agendas or plans”: Beyond the Brief featuring John Sampogna, Wondersauce

  27-07-2017 20:33
  When you’re in your mid- to late-20s, one of the worst fears is that you’ll get too “lost in the sauce,” career-wise. Hearing about driven individuals like John Sampogna, co-founder and managing partner of Wondersauce may also get you there.
  At age 27, the Hunter College grad and friend Eric Mayville founded the shop, spending months freelancing to survive, while taking business development gigs for anyone looking for help. Sampogna started off in client services at agenc
  
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• The Legacy Lab looks for visionaries and honors brand leaders

  27-07-2017 19:31
  LA-based think tank the Legacy Lab is going the classified ad route for its latest campaign, ‘Visionaries Wanted’. The thought leadership platform of brand agency Team One is also honoring those “rare leaders – founders and refounders of brands that are making a long-term difference in a short-term world.”
  For its Visionaries Wanted campaign the Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honors. The Visionary Wanted work resemb
  
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• GoPro wants to make video storytelling a cinch with QuikStories

  27-07-2017 18:55
  Camera technology company GoPro is making it easier for users to share videos with the launch of QuikStories, an app that pulls footage from GoPro Hero5 cameras and automatically “creates awesome videos.”
  To make a QuikStory, users pair their cameras with their phones and launch the GoPro app.
  Thereafter, when they shoot footage, the camera sends the videos to their phones.
  “Then kick back as the app automatically copies your most recent GoPro footage to your pho
  
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• Emoji Movie billboards react to traffic and weather

  27-07-2017 18:19
  No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend.
  And as it seeks to wrest the #1 spot at the box office from Christopher Nolan’s World War II drama Dunkirk, Sony has tapped Lamar Advertising for a digital out of home campaign in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando in which emoji billboards display a contextually
  
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• Kevin Bacon EE ad campaign takes flight with free Apple Music deal

  27-07-2017 18:06
  EE spokesman, Kevin Bacon has become that guy who blasts music from his phone in a public space, however those around him are celebrating as he touts a new EE Apple Music deal in a new ad campaign.
  The phone carrier has launched a multi-million pound campaign to underline its six months free Apple Music offer. Encapsulating much of the appeal, any data used through the app will be exempt from any data usage in a show of collaboration between the brands.
  The 40-second ad from Saatchi & Saatch
  
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• Why the WPP hack could damage big data’s rise

  27-07-2017 18:02
  Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or terrorist motivations, or simply mischief.
  There was the 'WannaCry' attack of May, which affected Windows machines at the NHS, Deutsche Bahn, FedEx and Telefónica. And last month, of course, advertising giant WPP became the latest victim. On 27 June, WPP employees reported systems crashing
  
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• P&G: We need to build stronger brand identities online

  27-07-2017 17:45
  Procter and Gamble (P&G) says it will increase investment in its digital capabilities, as it admits it needs to have “stronger” brand positioning online.
  The FMCG company behind brands including Always and Gillette released its full year results today (27 July). Net sales stand at $65.1bn (£49.7bn), which is unchanged from the year before and includes a two percentage point impact from foreign exchange. Organic sales increased 2%.
  Speaking on a results call, the company&rsq
  
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• Cristiano Ronaldo is reportedly launching a digital brand called 7egend

  27-07-2017 17:42
  Cristiano Ronaldo has reportedly purchased a majority stake in Portuguese agency Thing Pink for an unknown sum, with the aim of launching a digital venture called 7egend. 
  The world's richest footballer has alluded to the project on his on social channels, with the news being reported by both Portugal's Eco news title and TechCrunch.
  The move will apparently see Thing Pink, which has offices in Lisbon and Oporto, rebrand to 7egend. The business is thought to be evolving
  
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• LGBTQ+ community is young and brand saavy, but remains underserved by marketers

  27-07-2017 17:23
  On the heels of Pride Month this past June, there is still a feeling among LGBTQ+ Americans they are at risk of losing hard-fought social and legal gains. 
  According to the Human Rights Campaign, in its annual HRC Buyers’ Guide, positive portrayals of LGBTQ+ individuals can send a powerful message of inclusion to a group that is brand saavy and tend to be young, and are increasingly "hetero- sexual flexible" indicating an affinity with LGBTQ+ themes and lifestyles. The surve
  
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• Not having a social scientist on your team is asking for disaster

  27-07-2017 17:21
  A quick glance through #tonedeaf on Twitter reveals example after example of celebrities, politicians and brands getting slammed for tasteless decisions that clearly do not consider the larger context – something of a bad optics shame machine. There is even a quite macabre episode of Netflix’s Black Mirror covering the topic.
  For better or worse, social media has given a prominent voice to these judgments. Regardless of the size of the brand you manage, embracing cultural a
  
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• EE takes customers to EE class in ad for free Apple Music

  27-07-2017 17:00 via campaignlive.co.uk
  EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.
  
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• Former MullenLowe ECD Denney joins St Luke's

  27-07-2017 16:57 via campaignlive.co.uk
  Richard Denney, the former executive creative director at MullenLowe, is joining St Luke's as executive creative director.
  
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• Royal Mail delivers drama, tackling identity fraud in aggressive ‘Heist’ spot

  27-07-2017 16:29
  Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud.
  M&C Saatchi’s ‘Heist’ is set in a busy bank that comes under attack from armed robbers. Bank staff and customers offer them cash straight away, but the rogues in balaclavas tell them: “We don’t want your money.”
  Instead they demand victims to give up their details, incl
  
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• Absolut 'Kiss with Pride' ad celebrates 50 years of *partial decriminalisation of homosexuality

  27-07-2017 16:12
  Asbolut vodka is celebrating the decriminalisation of homosexuality in the UK 50 years ago as it looks to influence 72 other countries to follow suit.
  The brand, which is fully behind LGBTQ+ causes as part of its purpose led marketing strategy, has created evocative posters to mark the 50th anniversary of the Sexual Offences Act being amended; legislation that partially decriminalised – but didn't pardon – homosexual acts.
  Photographer Sam Bradley captured same-sex kis
  
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• Vodafone on its journey to place diversity at the heart of the brand

  27-07-2017 16:01
  Vodafone has been on an almost 10-year journey to make the company more inclusive and diverse.
  The telecoms giant began to prioritise diversity in 2008, when Vittorio Colao took the helm as global CEO. He first decided to focus on improving working conditions for female employees, as he wanted to make the company a more attractive place to work for women.
  That work has included rolling out a global maternity policy across all its markets, including a minimum of 16 weeks fully-paid maternity leav
  
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• Audi's 'Test drive' is a remarkable feat of reverse psychology

  27-07-2017 15:33 via campaignlive.co.uk
  Social video experts at Unruly reviews Audi's "Test drive".
  
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• International round-up: This Girl Can goes global, AB InBev expands into energy drinks

  27-07-2017 15:15
  This Girl Can moves to Australia
  This Girl Can was a roaring success in the UK, winning numerous awards and inspiring 2.8 million women to get active. And it seems it has caught the eye of the Australian health community, which is taking the campaign down under.
  The partnership between Sport England and Australia’s VicHealth will see the Australian health promotion foundation use the formula behind This Girl Can to create its own localised campaign. Work starts this month, as it looks to s
  
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• 'This Girl Can' reaches Australia after successful campaigns in UK

  27-07-2017 15:14
  Sport England’s successful This Girl Can campaign will make its international debut after the non-departmental public body entered into a partnership with VicHealth, the world-first health promotion based in Victoria, Australia.
  This Girl Can campaign, which was funded by The National Lottery, was the first to feature real women exercising in mass advertising, through telling the unedited story of women of all shapes, sizes, ages, and a range of diversities being active and playing sport.&
  
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• Bauer Media's group managing director of advertising talks transparency in content and judging The Drum Content Awards

  27-07-2017 15:00
  Abby Carvosso has an impressive two decades of experience working with Bauer Media. Starting in 1997, for the then EMAP plc’s launch of Red Magazine, she has held a variety of roles with the company. In 2005, she became the launch publisher of Grazia and since then, she has published various magazines, leading their magazine and digital sales teams.
  In 2011, Carvosso became the group managing director in Bauer Media’s London magazine business, responsible for influential magazine bra
  
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• Offline and marketing events remain a key strategy for communication with clients and prospects

  27-07-2017 14:28
  Offline and marketing events have always been a way for B2B companies to effectively reach and communicate with clients and prospects.
  A report released by eMarketer on B2B Event Marketing 2017 found that "even with the rise of more measurable digital marketing tactics, trade and marketing events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership," said analyst Jillian Ryan and author of the new report. The repor
  
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• BuzzFeed's Tasty launches smart cooker and app

  27-07-2017 14:21 via campaignlive.co.uk
  BuzzFeed's foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop.
  
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• Marketing really can change the world and you can help The Drum destigmatise mental health this Do It Day

  27-07-2017 13:00
  Marketing really can change the world, so back for 2017 is Do It Day, and this time The Drum are on a mission to destigmatise mental health.
  This year, Do It Day will start with a hack session in London, New York and Singapore bringing together marketers from brands, agencies, tech companies, publishing companies and anyone who loves ideas on Tuesday 10 October, World Mental Health Day, to devise a strategy around mental health.
  Gordon Young, co-founder and editor-in-chief of The Drum said: &ldq
  
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• Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue

  27-07-2017 12:06 via campaignlive.co.uk
  Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in the value of sterling increased the value of overseas sales.
  
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• Nimbletank appoints Robbie Davies to creative director

  27-07-2017 12:00
  Nimbletank has appointed Robbie Davies to creative director of the mobile transformation agency. 
  Davies will guide and oversee the agency's growth in customer experience transformation. He will be building on the already highly successful creative design teams accomplishments, helping to shape the future of customer experience across new emerging platforms.
  Davies has a track record in crafting beautiful pixels that work in harmony with a new generation of customers, clients and brand
  
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• Stansted Airport lands RBH as lead creative agency

  27-07-2017 11:52
  RBH Creative Communications have emerged as the last man standing in a four-way competitive pitch by Stansted Airport to secure a new brand and creative lead agency.
  The London airport alighted on RBH to develop its multi-channel creative campaigns encompassing creative, advertising and content geared toward drawing customers, B2B and retail audiences to the airport.
  Fizz Bingham, digital partner at RBH, said: “We’re delighted to have been awarded this contract. London Stansted is on
  
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• Deezer ‘Dare to Discover’ campaign challenges musical stereotypes with help from the Bearded Dame

  27-07-2017 11:50
  Deezer is celebrating diverse artists and creatives in its latest marketing campaign, 'Dare to Discover'. The multi-part series kicks off following the life of ‘the Bearded Dame’ Harnaam Kaur.
  The 26-year-old Londoner tells tales of her development as a person while dealing with polycystic ovary syndrome which has resulted in her growing, and eventually embracing, facial hair. In the five-minute video from creative agency Attention Seekers, Harnaam touches down with musician friends,
  
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• O2 talks up brand purpose as it acknowledges sector 'isn't as loved' as it should be

  27-07-2017 11:45
  O2's chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand's chief marketing officer, Nina Bibby, believes O2 itself has managed to alleviate thanks in part to a focus on brand purpose.
  The firm's parent company Telefónica has just unveiled a robust set of financial results for the most recent quarter of the year, with revenues up the UK by 2.6% year-on-year. However, speaking at a dinner on We
  
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• Diageo global marketing spend increase helps it reach profit of £3.6bn

  27-07-2017 11:30
  Diageo increased its marketing spend to £1.8bn during the most recent financial year, which helped it reach net sales of £12.1bn and achieve an operating profit of £3.6bn according to the company's end-of-year figures.
  Reporting to 30 June 2017, the global alcohol brand distributor which owns the likes of Smirnoff, Guinness, Captain Morgan and Johnny Walker among its stable, increased its marketing spend by over £230m during the 12-month period from £1.5bn the
  
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• Matmi gently introduces children to social media with DiaryZapp

  27-07-2017 11:15
  Technology focused brand experience agency Matmi has developed a custom app aimed exclusively at young children by taking their hand for a gentle introduction to the social media bear pit.
  DiaryZapp has been developed in conjunction with Noah Dance, a 10 year-old boy and his family to provide a safe space for children to record their daily lives, improve literacy and share their past times with others from their own homes.
  The app is designed to plug the long learning gap over the summer holiday
  
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• Stoli vodka served up as Atomic Blonde’s answer to James Bond’s martini

  27-07-2017 11:08
  Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde.
  While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails.
  The co-branded campaign will see the Stoli feature prominently in the movie, bolstered by a multimedia
  
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• Nikkei and the Financial Times combine commercial team in Asia Pacific

  27-07-2017 11:06
  Nikkei and the Financial Times today announced the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
  Hiroko Hoshino, commercial director for Asia Pacific at the FT and Keith Makie, head of Nikkei-FT integrated solutions, will co-lead the team from their base in Tokyo.
  The team includes all FT advertising sales staff in Japan and Hong Kong, as well as select Nikkei advertising sales staff in Tokyo
  
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• Marketing suffering from an ‘acute’ succession crisis

  27-07-2017 11:02
  Marketing is suffering from an “acute succession crisis” as the proportion of external hires for the top CMO job soars.
  According to data from executive search firm Russell Reynolds, 72% of appointments to top marketing jobs in the first half of the year were external hires, up from 64% this time last year. Technology and healthcare companies in particular are averse to hiring from within, with 89% and 82% of CMO appointments coming from external hires.
  But professional services, ind
  
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• Brands failing to promote CMOs from within

  27-07-2017 11:02
  Marketing is suffering from an “acute succession crisis” as the proportion of external hires for the top CMO job soars.
  According to data from executive search firm Russell Reynolds, 72% of appointments to top marketing jobs in the first half of the year were external hires, up from 64% this time last year. Technology and healthcare companies in particular are averse to hiring from within, with 89% and 82% of CMO appointments coming from external hires.
  But professional services, ind
  
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• Mondelez to open up a virtual chocolate and sweet store on Amazon in India

  27-07-2017 10:43
  Amazon India has entered into a strategic alliance with Mondelez  India, a part of Mondelēz International, to establish a virtual chocolate  and sweet store.
  Mondelez aims to tap into the ecommerce market, providing an additional channel for consumers through the alliance, while Amazon.in aims to intensify its inventory.
  Mondelez has set ecommerce a core part of the business, even separating it from the marketing function after Bonin Bough left in 2016.
  Abhishek&nbs
  
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• MediaCom snatches $400m global Richemont business from Publicis

  27-07-2017 10:41 via campaignlive.co.uk
  Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media.
  
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• Shoreditch Jazz bar shows its ugly side with job ad for ‘extremely attractive’ waiters

  27-07-2017 10:30
  A Shoreditch Jazz bar has struck a discordant note after publishing a job advert for ‘extremely attractive’ waiting staff, further stipulating that female applicants ‘must be comfortable wearing heels’.
  The advert, since pulled from employment website Reed.co.uk, drew predictable disdain from those who’d read it, with outrage at the brazen bias toward ‘physical attractiveness’ to land one of the £10-per-hour roles.
  This wasn’t before the &lsq
  
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• Ad of the Day: Asus delves deep into the ocean with a light suit clad free diver

  27-07-2017 10:25
  Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.
  Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat.
  The sui
  
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• How graduate-founded The Lincolnite is giving traditional media a run for their money

  27-07-2017 10:24
  It was graduation day at the University of Lincoln and the moment when student journalist Daniel Ionescu glanced down at his Facebook account and ingested news that set his mind on becoming a media owner.
  At the top of his feed was a story from The Guardian stating that for every job on the market there were 72 new graduates who might be interested in it. He determined to go it alone.
  Well, not quite alone. Among his fellow graduates was another journalist, Elizabeth Fish, and a web designer, Ch
  
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• Sky profit falls 6% as Premier League costs bite

  27-07-2017 09:37 via campaignlive.co.uk
  Sky's profits for the year to the end of June dropped 6% year on year after a fall in UK advertising revenue, while the cost of screening live Premier League football took its toll on UK operations.
  
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• Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up

  27-07-2017 09:23 via campaignlive.co.uk
  Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a fun summer pop-up on Regent Street.
  
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• Ford gets creative with its Fiesta model by creating a responsive billboard

  27-07-2017 08:30
  Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to Ford’s campaign will be able to see the digital billboard thanks to an effort between Ford, Mindshare, RadiumOne and Primesight.
  By targeting people through their location and content sharing behavior, the Fiesta will reach people who would be more likely to be interested in it. 
  “We were drawn to this opportuni
  
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• O2 calls on mobile networks to work together to improve perceptions of industry

  27-07-2017 08:17 via campaignlive.co.uk
  O2's chief executive Mark Evans has called on his competitors to offer the "same kind of mechanisms" as O2 Refresh, which aims to increase the transparency of phone contracts by separating the cost of the device and service.
  
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• Rakuten doubles down on transparency commitment as it expands its Asia Pacific business

  27-07-2017 08:04
  Rakuten this month announced it would be expanding its commitment to Asia Pacific by growing its operations in Singapore.
  The ecommerce and advertising services from ecommerce players, such as Rakuten, are set for heavy competition in Singapore as Amazon has finally launched its consumer-facing business, such as Amazon Prime, into Singapore (and eventually wider Southeast Asia). It is little wonder businesses such as Rakuten are bolstering their offerings.
  Asia Pacific managing director Anthony
  
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• Artist to mark 50 years of legal gay relationships with graphic billboard takeover

  27-07-2017 08:00
  Public artist Martin Firrell will take over billboards across England and Wales from today (27 July) to mark the 50th anniversary of the 1967 Sexual Offences Act, which legalised sexual relationships between gay and bisexual men in England and Wales for the first time.
  As part of Firrell’s wider Remember 1967 campaign, digital billboards owned by Clear Channel and Primesight will go live with creative representing key ideas from the original gay liberation movement, namely the specific dem
  
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• Amazon versus Alibaba is finally happening in Southeast Asia: who will prevail?

  27-07-2017 07:41
  The long-awaited official arrival of ecommerce giant Amazon into Singapore and Southeast Asia (SEA), initially planned for Q1 2017, has been shouted from the rooftops, but can it gain a foothold in a region where Alibaba already dominates?
  After launching Prime Video in Singapore in 2016, Amazon today announced the availability of Prime Now, which aims to deliver orders to doorsteps within two hours, after officially unveiling its Prime Now facility at Mapletree Logistics Hub and announcing deta
  
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• Facebook profits rise 70% as it hits 2bn monthly users

  27-07-2017 07:36 via campaignlive.co.uk
  Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth.
  
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• Adtech space in Japan heats up after arrival of three companies

  27-07-2017 05:10
  The adtech space in Japan is becoming more competitive as companies like Drawbridge, SpotX and Liftoff have either announced partnerships with Japanese companies to enter the market or their own arrival in Japan in recent days.
  Drawbridge, a company that builds cross-device advertising platforms, started the ball rolling when it announced on 17 July it is entering the Japanese market through a partnership with Mitsui, one of the largest companies in Japan.
  The partnership will see Mitsui become
  
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• DDB taps David Shaw for role of chief strategy officer in Singapore

  27-07-2017 04:00
  DDB has announced the appointment of David Shaw as chief strategy officer to head its brand consulting and planning divisions in Singapore.
  Shaw was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, before co-founding a challenger brand consulting practice trained by and aligned with Adam Morgan of ‘EatBigFish’.
  The Singaporean, who had three different stints with JWT in Canada and Singapore, will be reunited with former JWT colleagues Neil Johnson (cre
  
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