Marketing news

• US and European B2B agencies form global network with Marketo

  24-04-2017 21:10
  
  Eight martech agencies in Europe and the US today announced the formation of a network of B2B agencies, calling it Martech Global, consisting of 26 agencies and 600 customers with an objective to assist global B2B enterprises with their digital marketing transformation.  
  The agency network is launching today in conjunction with the Marketo Summit in San Francisco, with founding members from Europe and the Americas. 
  The main challenge for B2B agencies, according to founding agency Ava
  
  Read more

• Adryanna Sutherland appointed chief operating officer of Gyro US

  24-04-2017 20:41
  
  The creative B2B agency Gyro announced today the appointment Adryanna Sutherland as chief operating officer (COO) of Gyro in the United States. The newly created COO role will include the ongoing evolution in B2B marketing of creative, media, data and technology, and Sutherland is tasked with its integration.
  “It is rare, if not nearly impossible, to find a true leader. Fortunately for us, Gyro has this person in Adryanna Sutherland,” said Christoph Becker, Gyro global chief exe
  
  Read more

• Mark Wahlberg talks ‘Terms and Conditions’ in AT&T Unlimited Plus campaign

  24-04-2017 19:29
  
  Mark Wahlberg is helping get the word out there about the new Unlimited Plus streaming plan from AT&T in a new campaign created by BBDO. The campaign, called ‘Terms and Conditions’, features several spots that have Wahlberg playing up “entertainment on your terms”.
   
  The feature 90-second spot of the same name shows Wahlberg wandering through movie sets while cars careen in the background, characters walk with him, live shows happen around him, and characters fro
  
  Read more

• ‘Love and respect people’: Beyond the Brief featuring Howie Cohen, Phelps

  24-04-2017 19:22
  
  (Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
  There is no casual way to talk about outgoing Phelps CCO Howie Cohen’s legacy in the advertising industry.
  We can start with the most recent news, that the two-time Clio hall-of-famer stepped down from his post as chief creative a few days ago, handing over the reins to Tony Stern. Or we can start with his most iconic, and a
  
  Read more

• Advertisement

• Make a big impact in social by shifting your brand's focus to human insight

  24-04-2017 18:19
  
  Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few occasions.
  Rather than thumbing through updates from your family and friends, considered connections and the odd well loved brand, what can these brands do to stop you in your tracks and grab some of your highly valuable attention? After all they’re low interest, utility brands offering fundamentally the same as one another. Most consu
  
  Read more

• The first 100 days in office: pivotal for marketing leaders as well as presidents

  24-04-2017 18:11
  
  As Donald Trump heads towards his 100th day of tenure, pundits are analysing his decisions and policies so far. A president’s first 100 days are highly indicative of the political agenda for years to come.
  Trump will have a further 1,361 days in office. Yet, by contrast, the average marketing leader spends only 448 days in the hot seat after their first century.
  Last year The Marketing Society reported that the average tenure of a chief marketing officer in the UK is now just 18 months. In
  
  Read more

• How brands can bounce back from disaster

  24-04-2017 18:00
  
  Dealing with a PR crisis can be one of the trickiest aspects of brand management, affecting everyone in the business from the CEO down. Add to that the fact videos can now go viral on social media in a matter of minutes, with extremely damaging consequences for any brand judged to have got things wrong, and the pressure is heightened.   
  US airline United Airlines found this out the hard way in April after video footage emerged of security officers dragging a passenger off a
  
  Read more

• Snapchat makes it simpler for ad partners to purchase and track sponsored Geofilters

  24-04-2017 17:46
  
  Snapchat is further opening up its API to allow its partners to buy and manage sponsored Geofilters – its location-enabled overlays. 
  The move means advertising partners in the UK, the US, Australia and Canada will be able to purchase and report on paid-for Geofilters, whereas previously they could only sell vertical Snap Ad units to brands. 
  Sponsored Geofilters, meanwhile, were formerly limited to being purchased directly, and individually, through Snap's dedicated se
  
  Read more

• Advertisement

• Mondelēz’s top marketer leaves as it looks to ‘evolve’ CMO role

  24-04-2017 16:48
  
  Mondelēz’s chief marketing officer Dana Anderson has left her role, leading the confectionery giant to reassess whether it needs a CMO and what the future of the job could look like.
  Mondelēz says Anderson is leaving to “explore a new professional opportunity”. AdAge has since reported she will be joining consultancy firm MediaLink as its chief marketing officer.
  Mondelēz’ chief growth officer Tim Cofer says the departure offers an opportunity to “evo
  
  Read more

• Mondelēz’ top marketer leaves as it looks to ‘evolve’ CMO role

  24-04-2017 16:48
  
  Mondelēz’ chief marketing officer Dana Anderson has left her role, leading the confectionery giant to reassess whether it continues with the CMO position.
  In a statement Mondelēz said Anderson had decided to leave to “explore a new professional opportunity”. However, AdAge has since reported she will be joining consultancy firm MediaLink as its chief marketing officer.
  Mondelēz’ chief growth officer Tim Cofer says the departure opens up an opportunity to &l
  
  Read more

• TV adspend growth stalls and forecast to shrink in 2017

  24-04-2017 16:34 via campaignlive.co.uk
  
  Growth in TV adspend almost ground to a halt last year, new industry figures show, as the total UK market slowed to 3.7% growth, to £21.37bn.
  
  Read more

• Alzheimer's Society calls for public to set aside differences to fight dementia

  24-04-2017 16:26 via campaignlive.co.uk
  
  The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society.
  
  Read more

• Mondelez CMO Dana Anderson to depart amid leadership shakedown

  24-04-2017 16:18
  
  ​Mondelez has confirmed that its chief marketing officer Dana Anderson is to depart amid a string of executive changes.
  Anderson is leaving the parent company of Oreo and Cadbury to take up the same role at MediaLink – an advertising and marketing consultancy. MediaLink, which was acquired by Cannes Lions parent company Ascential in February, has confirmed the appointment to The Drum.
  Mondelez has no replacement as of yet, but has hinted that the de
  
  Read more

• Ellie Goulding and Cartier Women's Initiative create headline-grabbing live streams with help from TVC Group

  24-04-2017 16:11
  
  London based PR agency TVC Group turned around two headline-grabbing live streams last week, bringing all the action from momentous events for Jaguar, Land Rover and Cartier to a huge worldwide audience.
  As the new Range Rover Velar made its US debut, Ellie Goulding staged an exclusive online performance of ‘Love Me Like You Do’, streamed live on her Facebook page. Bringing a touch of British glamour to the Velar’s US launch party in Manhattan, Ellie sang to a global online aud
  
  Read more

• L’Oréal on why artificial intelligence is ‘a revolution as big as the internet’

  24-04-2017 16:01
  
  L’Oréal has launched an artificial intelligence-powered Facebook Messenger bot as part of a drive to produce services for its beauty brands and learn more about consumers.
  In partnership with startup Automat Technologies, the beauty giant has developed a series of beauty services that will launch in the coming months on the Facebook Messenger platform.
  The first L’Oréal service, launching in Canada, will be a gifting service on the Messenger platform. The service looks
  
  Read more

• Medialink poaches Mondelez marketer Dana Anderson

  24-04-2017 16:00 via campaignlive.co.uk
  
  MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer.
  
  Read more

• Gilbert Gottfried and Barry Levinson talk storytelling during live podcast at Tribeca Film Festival

  24-04-2017 15:39
  
  How we approach dialogue has particular importance in the storytelling process, especially in the films of director and screenwriter Barry Levinson. Levinson sat down with actor and comedian Gilbert Gottfried in New York as part of the Tribeca Film Festival presented by AT&T.
   
  “The common, normal pieces of dialogue are the most important,” said Levinson during a live episode of Gilbert Gottfried’s Amazing Colossal Podcast with co-host Frank Santopadre. What Levin
  
  Read more

• National Geographic leverages Einstein Messenger chatbot in Genius promo

  24-04-2017 14:14
  
  National Geographic has given Facebook Messenger users the chance to chat with one of the species’ most celebrated minds to raise awareness of the launch of its new original series Genius that dissects the psyche of the physicist Albert Einstein.
  Coinciding with the March for Science during the weekend, the bot attempts to educate users about physics – and the release of its show which premieres 25 April on the National Geographic channel.
  It will spout, first and foremost, the relea
  
  Read more

• Aviva’s inclusivity boss Jan Gooding: ‘Men, not particularly women, have supported me throughout my career’

  24-04-2017 14:08
  
  Aviva’s global inclusion director Jan Gooding has admitted men, not women, have had a bigger impact on her career, blaming the latter’s tendency to fear they could be penalised if seen to be championing diversity.
  The former marketer is referring to so-called ‘queen bee’ syndrome – the idea that some women in executive positions hold others back to protect their own power base. But Gooding’s experiences weren’t because women are afraid to trust one anoth
  
  Read more

• Only 26% of parents like personalisation and 80% fear kids will see inappropriate ads

  24-04-2017 13:19
  
  Just over one quarter of parents in the UK are keen on the idea of personalised ads, with eight in 10 saying they would like more control over which ads follow them online.
  The figures come from a survey conducted by parenting platform Mumsnet in partnership with Saatchi & Saatchi which questioned over 1000 parents and found that just 26% had warmed to personalisation.
  While close to half (46%) agreed personalisation was the future, 58% believed their data should stay private. 81% of parents
  
  Read more

• McDonald's brand new uniforms ignite sci-fi baddie comparisons

  24-04-2017 13:10
  
  Fast food chain McDonald’s has unveiled new uniforms for its US staff which have leveraged some piercing criticism online.
  McDonald’s is enduring an extended period of change as it looks to solidify its relevance in its lead markets, underlining this is a sweeping change to the uniforms of its US staff, with them now adopting a sleek charcoal aesthetic that has drawn unflattering dystopian and sci-fi comparisons.
  A total of 850,000 staff members across 14,000 restaurants will adopt t
  
  Read more

• The day after tomorrow: when adblockers stop all martech platforms

  24-04-2017 12:59
  
  Not everything that is important in marketing can be quantified or automated. Soon, we’re going to have to remember that fact.
  But first, let me take you back to a little theory. There have always been two main categories of advertising: brand and direct response. Brand advertising aims to build long-term brands by communicating desired, subconscious messages to mass audiences over time. Direct response tries to get immediate, trackable responses from a specific group of people or set of c
  
  Read more

• Google brings traditional TV inventory to DBM

  24-04-2017 12:15
  
  Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to better evaluate how ads on the large screen boost search activity. 
  The move means that advertisers will be able to buy ad spots on addressable, national and local TV via tie-ups with its three launch partners through partnerships with Wideorbit, Clypd and its Google Fiber.
  Google is labeling this “the
  
  Read more

• ‘I felt like a loner’ - what it's like to be the Token Man at an industry event

  24-04-2017 12:11
  
  What’s it like to be a ‘token’ minority at the table? For Daniele Fiandaca, co-founder of Creative Social, the revelation was enough to prompt him to become the co-founder of The Token Man, to help men understand the experience.
  Here’s what happened on that night. Invited to a dinner by the legendary Laura Jordan-Bambach, creative partner of Mr President, ex-D&AD president and co-founder of SheSays, Daniele sat down to dine with 12 female creative directors. Over the
  
  Read more

• Driverless cars learn rules of the road courtesy of Grand Theft Auto

  24-04-2017 11:58
  
  Driverless cars are being trained to navigate real world environments by setting the software loose on the streets of Los Santos, the fictional city setting of Grand Theft Auto V.
  Whilst it is better known for its car jackings, crashes and police chases the computer environment is considered ideal by the likes of Ford and Google to train up their own offerings while they are still limited from running real world road trials.
  The computer environment sprawls over a landscape that is close to a fi
  
  Read more

• Sign up for our webinar on making consumer feedback work for your brand

  24-04-2017 11:57
  
  Top performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and a way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data. Hear from Toluna about where the community of the future is heading, with examples from specific brand e
  
  Read more

• Creative Work of the Week: Karolin Trump builds a wall - and expects her neighbours to pay - in topical Swedish hardware store campaign

  24-04-2017 11:40
  
  Swedish hardware store K-rauta’s latest social media stunt sends up President Trump and his controversial plans to build a wall between the US and Mexico – that Mexico is going to pay for.
  Featuring Karolin Trump, who’s building her own wall in a suburb of Stockholm, instead of The Donald, the TBWA Stockholm-led ad has been crowned European Creative Work of the Week.
  Released as part of K-rauta’s ‘always on’ strategy, the creative spearheads the store’s
  
  Read more

• How to survive the advertising apocalypse

  24-04-2017 11:39
  
  For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming. People flipped through pages of ads while they were trying to read a magazine. With the rise of the internet and society’s growing on-demand media preference, the advertising landscape has shifted dramatically.
  Today, technology allows com
  
  Read more

• Jimmy Choo puts itself up for sale following revenue rebound

  24-04-2017 11:33
  
  Luxury shoe maker Jimmy Choo has put itself up for sale following a 2016 sales rebound. 
  The firm announced it was exploring a sale on Monday (24 April) adding that it was also open to other options as part of a review to maximise value for its shareholders. 
  The British brand, which specialises in footwear and accessories, went public in October 2014. It has faced a few challenging years in the luxury retail market, however in March announced record revenues and profits
  
  Read more

• Leo Burnett hires Daniel Evans to bolster creative department

  24-04-2017 11:00 via campaignlive.co.uk
  
  Leo Burnett London has appointed Daniel Evans to be a creative director working across all major accounts.
  
  Read more

• Yo! Sushi hires Luisa Fernandez to lead marketing

  24-04-2017 10:32 via campaignlive.co.uk
  
  Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department.
  
  Read more

• United, Woolworths and Five Guys: Everything that matters this morning

  24-04-2017 09:06
  
  United Airlines CEO Oscar MunozUnited Airlines to link executive pay to customer experience
  United Airlines has revealed plans to tie its executive pay structure to customer satisfaction levels as it seeks to rebuild its reputation following a recent PR disaster.
  Two weeks ago footage emerged of a passenger being violently dragged of a United plane for refusing to give up his seat on the over-booked flight.
  United has faced heavy criticism for its handling of the incident, particularly after it
  
  Read more

• LinkedIn, Jimmy Choo, Peugeot: Everything that matters this morning

  24-04-2017 09:06
  
  LinkedIn rolls out enhanced targeting
  LinkedIn is rolling out new enhanced targeting capabilities that allow marketers to combine the site’s professional data with their own first-party data.
  Available for all LinkedIn advertising products, including sponsored content and sponsored InMail, the Matched Audiences service is made up of three elements – website targeting, account targeting and contact targeting.
  Website targeting enables marketers to target audiences based
  
  Read more

• Ikea, United Airlines, Spotify: Everything that matters this morning

  24-04-2017 09:06
  
  Ikea takes humorous swipe at Balenciaga
  Ikea has launched a playful comeback after luxury fashion brand Balenciaga unveiled its latest tote bag, which bears an uncanny resemblance to the Swedish retailer’s infamous blue Frakta shopper.
  The two bags are similar in colour, shape and style – even down to the double loop detail on the handle – yet with the designer version priced at $2,150 (£1,365) compared to 40p, Ikea has issued a tongue-in-cheek guide to ensure people
  
  Read more

• Apple, McDonald’s, LVMH: Everything that matters this morning

  24-04-2017 09:06
  
  Apple looks to recreate ‘town squares’ with store redesigns
  Apple has unveiled the biggest redesigns of its stores in 15 years as it looks to offer educational sessions and hands-on training and turn them into “town squares”. The changes include the launch of ‘Today at Apple’, which offers hands-on training programmes in topics ranging from photo and video to music, coding, art and design.“At the heart of every Apple Store is the desire to educate and in
  
  Read more

• Alphabet, Barclays, United: Everything that matters this morning

  24-04-2017 09:06
  
  Alphabet calls its Q1 performance ‘terrific’
  Alphabet, the holding company name for Google, has seen shares jump over 5% as it hailed its Q1 numbers as “terrific”.
  Revenues jumped from $20.3bn (£15.8bn) to $24.8bn, with revenues rising 22% year on year. Operating income, meanwhile, was $6.6bn, up from $5.3bn in Q1 of 2016.
  Larry Page, the CEO of Alphabet, says Google’s decision to create Alphabet as a
  
  Read more

• Review recap: Samsung, Costa, Johnnie Walker

  24-04-2017 08:49 via campaignlive.co.uk
  
  Campaign's weekly round-up of live account reviews across advertising and media.
  
  Read more

• Fake news & the snap election, McDonalds as creative crusaders & The Drum's Instagram project: Editor's Overview

  24-04-2017 08:44
  
  The snap election will only exacerbate the fake news problem
  Major digital platforms such as the BBC, Facebook and Google have each said that they were researching and trailing ways to eradicate fake news - well if we have seen anything from the French election currently taking place, with the UK snap election less than two months away, you can expect big tests of each of those companies in the weeks ahead. 
  We know from recent political antics that the use of fake news
  
  Read more

• IPG Mediabrands launches Ansible Singapore

  24-04-2017 08:02
  
  IPG Mediabrands has launched its mobile media and technology business Ansible Singapore.
  This follows behind the launch of social media specialists Mediabrands Society in Hong Kong.
  Ansible’s Singapore launch marks its sixth office in APAC, with its global footprint now extending across 16 countries, with 24 offices globally.
  Brands will be able to access global mobile publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, best practices
  
  Read more

• Banks could be hit by new restrictions under overdraft fee proposals

  24-04-2017 08:01 via campaignlive.co.uk
  
  A bill introduced to Parliament by Labour MP Rachel Reeves would cap the maximum that banks are able to charge customers for unauthorised overdrafts.
  
  Read more

• Marketers must reclaim the word ‘innovation’ before it dies

  24-04-2017 08:00
  
  Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business.
  But many companies seem to use the word, and all it implies, without being in the business of true innovation.
  The Oxford English Dictionary defines innovation as “a new method, idea, product”, and to innovate as the process of making “changes in something established,
  
  Read more

• Britain's Got Talent sets TV viewer record for 2017

  24-04-2017 07:50 via campaignlive.co.uk
  
  Britain's Got Talent reached 9.2 million viewers on Saturday on ITV - the highest figure for any TV programme so far this year.
  
  Read more

• Brainlabs is fastest growing UK company in Financial Times ranking

  24-04-2017 07:34 via campaignlive.co.uk
  
  Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers.
  
  Read more

• McDonald's Australia drops Leo Burnett and consolidates creative account with DDB

  24-04-2017 07:12
  
  McDonald’s Australia has ended its 12 year relationship with Leo Burnett Sydney and consolidated its creative advertising business with DDB Sydney.
  The move brings Australia inline with the US, where the fast food giant severed ties with Publicis’ Leo Burnett to align the agency with Omnicom last August.
  DDB has handled McDonald’s creative advertising account for 40 years, however it has shared the business with Leo Burnett since 2004, when the agency was appointed to the
  
  Read more

• Creative works featuring Boundary Road Breweries

  24-04-2017 06:19
  
  New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer.
  TBWA Auckland: Boundary Road Brewery 'Chocolate Moose Porter'Agency: TBWA Auckland
  Client: Boundary Road Brewery
  Date: April 2017New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer.
  The campaign is spearheaded by an enigmatic film which follows a moose, which is dressed as a port
  
  Read more

• Kobe Bryant talks storytelling and his film ‘Dear Basketball’ at Tribeca Film Festival

  24-04-2017 05:32
  
  Kobe Bryant’s retirement from basketball hasn't been much of a retirement. After ending his 20-year career with the Los Angeles Lakers last year, the former NBA star has kept himself busy as creator of the ESPN video series ‘Canvas’ and as creative director of a campaign for BodyArmor, a sports drink brand in which Bryant is an investor. 
  But perhaps the project closest to Bryant’s heart is the short film Dear Basketball, which made its debut at the Tribeca Film Fest
  
  Read more

• WPP leads the charge in M&A for the marcoms sector, says Results International

  24-04-2017 04:37
  
  The WPP Group has been the most active in the mergers and acquisitions (M&A) department for the marketing and communications (marcoms) sector according to research by Results International.
  Nine deals were made by WPP and its subsidiaries in Q1 2017, focusing on emerging markets such as India, China and Brazil.
  Dentsu and Publicis lag behind with four deals each. Dentsu has been topping the M&A charts for the marcoms sector in recent quarters, while Publicis is getting back on the acquis
  
  Read more

Follow @marketing_UKnws on Twitter!