• Rakuten video-on-demand platform launches partnership with Golden State Warriors

    Japanese e-commerce giant Rakuten is no stranger to sports sponsorship and partnerships, and its latest with the NBA’s Golden State Warriors is the next step in expanding its reach to a broader audience and making inroads to the Chinese audience, especially in the United States.
    Its recent history of sports partnerships shows a company being tactical about its quest to gain wider recognition. In late 2016, the company announced a deal with La Liga leaders FC Barcelona for a reported $235.4
  • Online game 'Bad News' to help teenagers recognise fake news

    The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online.
     
    The game, called 'Bad News', allows players to build a social media following by choosing inflammatory headlines and images to share with their imaginary fans. Players then earn achievements for impersonating celebrities and spreading misinformation 
     
     
    Researchers at the University of Cambridge have already shown that briefly exposing people to
  • Amazon, Facebook & FedEx under pressure to cut NRA ties as global brands distance themselves

    Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online.
    In the aftermath of the school shooting that took place at Parkland, Florida that saw 17 people lose their lives, several demonstrations have taken place to counter gun crime in America.
    Facebook has apologized for promoting a v
  • Google announces Carrier program and expansion plans for Assistant

    Google has announced that Google Assistant, already available in eight languages, will be made available in more than 30 languages by the end of the year.
     
    Google also plans to make Assistant multilingual later this year which will allow it to understand the users in multiple languages fluently. Google will bring the Assistant to Danish, Dutch, Hindi, Indonesian, Norwegian, Swedish and Thai on Android phones and iPhones, and will add more languages on more devices throughout the year.
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  • Dropbox files for IPO of upto $500m to tap into the public market

    Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the U.S. Securities and Exchange Commission according to Reuters.
     
    The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
     
    Dropbox's chief executive Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differ
  • Dropbox files for IPO of up to $500m to tap into the public market

    Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the US Securities and Exchange Commission according to Reuters.
    The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
    Box's chief executive officer Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differentiates Dro
  • Priyanka Chopra ends contract with Nirav Modi brand

    Actress Priyanka Chopra has terminated her contract with Nirav Modi jeweler brand after the it's owner was entangled in an alleged fraud against Punjab National Bank (PNB).
     
    Priyanka Chopra has appeared in various Nirav Modi jewelers TV commercials and ads.
     
    “In light of recent allegations, Chopra has chosen to terminate her contract with the Nirav Modi brand,” Her spokesperson said in a statement reported Livemint.
     
    The Indian Central Bureau of Inves
  • FC Barcelona's quality over quantity strategy helps it gain record social media engagement

    FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. 
     
    FC Barcelona, which boasts of around 313 million followers across all social media platforms, saw 181 million engagements in January, followed by Manchester United and Real Madrid which saw 76 million and 45 million engagements respectively.
     
    Barcelona was also the first on each social media platform when broken down separat
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  • TV Ad Spend Weekly: Toyota doubles down on Olympic storytelling

    Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new broadcast placements, a decrease of 50% from the previous week when spend reached higher than typical levels. This could be attributed to some advertisers front-loading their new commercials towards the beginning dates of the winter competition and re-running the same ads throughout the games.
    To
  • San Francisco indie TBD makes its first hires, Intel creatives Leila Moussaoui and Sara Uhelski

    San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively.
    The pair have previously worked together for several years in San Francisco at Intel and Pereira & O’Dell. Both, their new agency said, “bring a shared history of creativity to TBD’s growing team, furthering the agency’s global mindset.”
    Moussaoui, a native of Morocco, began her career at Pereira & O’Dell as an
  • San Francisco indie TBD hires Intel creatives Leila Moussaoui and Sara Uhelski

    San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively.
    The pair have previously worked together for several years in San Francisco at Intel and Pereira & O’Dell. Both, their new agency said, “bring a shared history of creativity to TBD’s growing team, furthering the agency’s global mindset.”
    Moussaoui, a native of Morocco, began her career at Pereira & O’Dell as an
  • Vodka maker asks New Yorkers for their 'Absolut Truths' in the Big Apple

    Absolut Vodka is a uniquely Swedish company, but even as it touts its ‘Nothing to Hide’ campaign with naked employees in its home country, the global brand travels a more hipster route for its latest campaign in New York City.
    The New York-centric campaign launched in late 2017 with out-of-home billboards and wild postings in specific neighborhoods around the city that captured and reflected insider takes on the New York experience.Absolut NYC neighborhood billboa
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  • Audi gets the heart beating (literally) in new 'Final Breath' spot from Venables Bell & Partners

    Carmaker Audi tells the story of an adventurer letting his life flash before him in a cinematic new spot created by San Francisco agency Venables Bell & Partners. As the man's loved ones surround him, he reminisces his moments of life and love, races through deserts, and many other adventures.
    “I spent my life in motion, relentlessly pushing forward,” the monologue begins, and in a blink you find him dancing with a love in fields of golden grass, and then helping to tear down the
  • Amazon Go: retail’s future and new personalization challenges

    When Amazon opened its first cashier-free Amazon Go store last month, it changed the game for retailers. Through its non-traditional history—first becoming an online powerhouse and then moving to brick-and-mortar—Amazon is primed to bring the ease of “one-click” shopping to the in-store experience, pushing the existing retail model into the future. The cashier-less store brings with it a new focus for retailers: how to provide a personalized, human experience without
  • Audience-first: the future of paid performance

    What does ‘audience-first’ mean to you?
    If you don’t understand your audience moving through 2018/19, you will start to see lower click-through rates, which will affect the overall results of your campaigns.
    It doesn’t matter what marketing you’re running – whether it’s TV, banner ads, print or radio – you’re still trying to affect an audience. Gone are the days of putting out an ad and expecting people to align themselves. Individual audienc
  • U OK…hen? Iceland ambushes KFC with chicken shortage ads

    Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage.
    There has been no shortage of news around KFC's chicken drought, caused by a change in delivery firms. The company has even run a self-degrading print campaign acknowledging the difficulties in its supply chain. 
    To mark the issue, Iceland, with the help of Weber Shandwick, rigged up some ads in front of a nearby KFC. 
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    The retailer is
  • KFC uses cheeky print advert to apologise for chicken shortage

    KFC has taken out a full-page ad in a number of newspapers to apologise for its recent chicken shortage.
    The ad, which appears in the Metro and Sun newspapers, shows an empty KFC bucket with the letters switched round to spell “FCK”. Created by its agency Mother, it also includes an apology for the fact it had to shut a number of its UK stores following problems at its new chicken supplier DHL.
    While 700 of its 900 UK stores are now back open, the crisis has damaged consumer percepti
  • Deliveroo, Aldi, Asda: 5 things that mattered this week and why

    Deliveroo wants people to ‘eat more amazing’
    Deliveroo launched a new global brand campaign this week in an effort to get across its “fun brand personality” and “make sure the whole world” knows what Deliveroo is about. i.e. delivering food via a moped.
    As well as featuring traditional take-away foods and hangover go-tos, the ‘Eat More Amazing’ campaign will also showcase the lesser-known cuisines of the world as it looks to highlight the range of
  • ICO readies campaign to educate UK public around GDPR

    The Information Commissioners Office (ICO) is readying a campaign dubbed 'Your Data Matters' to educate the UK public on what forthcoming General Data Protection Regulation (GDPR) rules mean for them. 
    The body, which will oversee the implementation and regulation of the forthcoming EU rules, said the push will also seek to "increase public trust and confidence in the way personal data is handled" ahead of the May deadline.
    It coincides with a recent study from
  • Harveys and Bensons for Beds name all-agency marketing team

    Harveys and Bensons for Beds are doubling down on their joint growth vision with the appointment of an all-agency team to propel it toward its goal as Britain’s number one bed and home furnishing retailer.
     
    The dream team includes integrated creative agency VCCP, digital agency iProspect and consumer lifestyle PR agency Kazoo; who will sit alongside incumbent media agency RP2 to devise a cohesive marketing strategy.
     
    As such VCCP, will be tasked with devising a joint brand prop
  • Brockmans' gin palace experience returns to London

    Brockmans, the premium gin brand, is bringing its gin palace experience back to the capital.
  • The ICO preps campaign to educate consumers on data and GDPR

    The Information Commissioners’ Officer (ICO) is preparing to launch a consumer education campaign that aims to increase the public’s “trust and confidence” in how businesses and organisations use their data.
    Launching in April ahead of the new General Data Protection Regulations (GDPR) coming into effect, the campaign will run under the banner ‘Your Data Matters’. While exact details on the creative and media are still being signed off, it will include a logo,
  • Alpro hosts supper club to launch Plant Power Day

    Alpro, the dairy alternatives manufacturer, is hosting a supper club to launch its new Plant Power Day event.
  • The Drum launches Facebook frame to let readers see their pet on the cover of The Drum

    You may have noticed The Drum has gone a little animal crazy, and no it's not because we are about to open a pet magazine. This month for the mobile issue of the magazine, we asked readers to send in pictures of their furry friends to feature on the magazine’s iPad-inspired front cover.
    But after the eight were announced many expressed their disappointed not to see their cute critter in the limelight. Therefore, we have created a Facebook frame, using a software that is still in beta to al
  • The Drum launches Facebook frame to let readers see their pet on the cover

    You may have noticed The Drum has gone a little animal crazy, and no it's not because we are about to open a pet magazine. This month, to mark the mobile issue of the magazine, we asked readers to send in pictures of their furry friends to feature on the magazine’s iPad-inspired front cover.
    But after the eight were announced many expressed their disappointed not to see their cute critter in the limelight. Therefore, we have created a Facebook frame, using a software that is still in
  • Peruvian dairy brand searches for worst 'butter fingers' goalies to take to the World Cup

    Peruvians love their football but they also demand the best from their players. To help improve the stock of Peru's goalkeepers, local dairy products company Laive is on the search for the country’s worst ‘butter fingers’ soccer goalkeepers.
    Teaming with J. Walter Thompson, Laive is asking consumers to help them find the worst goalkeepers – those who just can’t keep a grip on the ball – and plan to take the bottom of the butter churn, so to speak, to the World
  • Carsberg calls time on England sponsorship to focus on live music and other sports

    Danish beer brand Carlsberg is to hang up its boots as a sponsor of England national football team after backing the club for 22 years.
    The advertiser instead plans to turn its attention to alternative sporting events and live music in a bid to "broaden its partnerships as a brand in the UK". 
    Carlsberg's vice-president of brands Liam Newton said that despite a shift in focus football will still play a role in the brewer's mix, as it continues to be the official beer to eight Prem
  • Carlsberg calls time on England sponsorship as focus broadens to live music and other sports

    Danish beer brand Carlsberg is to hang up its boots as a sponsor of the England national football team after backing the club for 22 years.
    The advertiser instead plans to broaden its attention with a focus on alternative sporting events and live music in a bid to "broaden its partnerships as a brand in the UK". 
    Carlsberg's vice-president of brands Liam Newton said that despite a shift in focus football will still play a role in the brewer's mix, as it continues to be the of
  • YouTube Re:View: Sparkling Kylie Minogue, Dua Lipa’s ‘new rules’ and The Queen at London Fashion Week

    Welcome to our weekly roundup of YouTube Re:View. This week we witness The Queen crash London Fashion Week, comedian Jack Whitehall showcase his best teaching skills and Stranger Things star Natalia Dyer get wooed by singer James Bay.
    Show me entity :: 17600
    Dua Lipa gives ladies a new ‘rule’ book for men
    Why write a self-help book when you can just sing it? New queen of pop Dua Lipa has a lot to celebrate. Her single ‘New Rules’ has become the 100th YouTube video to hit
  • YouTube Re:View: Dua Lipa’s ‘new rules’, Sparkling Kylie Minogue and The Queen at London Fashion Week

    Welcome to our weekly roundup of YouTube Re:View. This week we witness The Queen crash London Fashion Week, comedian Jack Whitehall showcase his best teaching skills and Stranger Things star Natalia Dyer get wooed by singer James Bay.
    Show me entity :: 17600
    Dua Lipa gives ladies a new ‘rule’ book for men
    Why write a self-help book when you can just sing it? New queen of pop Dua Lipa has a lot to celebrate. Her single ‘New Rules’ has become the 100th YouTube video to hit
  • Ad of the Day: Sun Bingo takes on 'Are You Gonna Bang Doe' in surreal musical skit

    Sun Bingo’s latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and a cover of Funky Dee’s grime masterpiece, ‘Are You Gonna Bang Doe’?
    The integrated ‘Are You Gonna Bingo?’ campaign is led by a two-minute hero film starring Bristolian comedian Jayde Adams. After asking her mates if they are indeed ‘gonna bingo’ at t
  • Kylie Jenner and Maybelline cast doubt over 'sad' Snap’s purpose, market value dives

    Kylie Jenner and Maybelline have both posted negative sentiment about the utility and effectiveness of Snapchat – two incidents that may have contributed to a decline in the market value of its parent company.
    Jenner, who helped build her substantial profile on the app, tweeted on 22 February that she does not use the image messaging app anymore. Some media companies have linked this phenomenon to a 8% slump in the market value of the company.
    The Kardashian branded the
  • Carlsberg calls time on England sponsorship after 22 years

    Carlsberg will end its sponsorship of the England football team following this summer's World Cup in Russia.
  • P&G will slash agency and production costs by another $400m

    Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.
  • Cube3 handed digital & creative brief for Blackpool Tower

    Brand, web and campaign agency Cube3 is celebrating a towering achievement today after securing Merlin Entertainments Blackpool Cluster as its newest client win.
    The seaside brief tasks Cube3 with devising a creative and digital strategy for the seaside attraction spanning social, programmatic display and PPC.
    Capitalising on renewed interest in the Victorian landmark fostered by hit BBC show Strictly Come Dancing, which hosts its annual live show in the tower’s ballroom, the campaign will
  • Nick Bell departs Fallon as ECD

    Nick Bell has left Fallon London after three years as executive creative director, following the agency's realignment into Leo Burnett Group, and will not be replaced.
  • Snap's shares plummet after Kylie Jenner tweet

    In the latest round of Snap's ongoing battle with its users over the new format update, its shares plunged by 6% after Kylie Jenner tweeted that she's stopped using it.
  • L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

    L'Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.
  • KFC says 'FCK' in responsive print ad after restaurants kick the bucket

    Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in today’s (23 February) issues of Metro and The Sun.
    Having a little fun with its own three letter acronym branding in the process, the fast food giant acknowledged that a dearth of fried chicken was hard to stomach but that its new delivery partner was on the case – winnin
  • KFC says 'We're sorry' for chicken shortage in blunt newspaper ad

    KFC has launched a print ad that apologises to customers for a chicken supply shortage that shut down stores across the UK this week.
  • Airbnb marks 10th anniversary with the launch of deluxe Airbnb Plus service

    Airbnb is celebrating ten years of holiday lets disruption with the launch of Airbnb Plus, an exclusive tier of upmarket properties which have been hand picked for quality and comfort.
    The deluxe service strand is geared toward discerning guests who demand the most photogenic homes and avuncular hosts, with only those properties deemed good enough to tick off a 100-point checklist covering everything from comfort, to design and cleanliness allowed entry.
    As part of the refresh, the hospitality m
  • Alibaba negotiates $500m stake in Dailyhunt news app

    Chinese ecommerce juggernaut Alibaba has set aside $500m to purchase up to 12% stake in Dailyhunt, a news aggregation platform and e-book store.
    The proposed deal is reportedly in its final stages but not yet concluded, with Dailyhunt keeping its options open until the last minute in the hope of securing a better offer from other funding partners.
    Existing investors include the likes of Sequoia Capital, Matrix Partners India, Omidyar Network, Falcon Edge and ByteDance.
    Dailyhunt is a darling of
  • Twitter begins bot purge

    Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to a world without vanity metrics.
  • Working at your desk could make your copywriting rubbish

    Copywriter Andrew Boulton on the dangers of only ever writing in the same place.
    Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they’re little more than an overdressed airport accoutrement, no more distinct in that setting than an uncomfortable plastic bench or the faint ‘poof’ of a suspicious duffle bag being blown up by security. 
    Copywriting, on the other hand, is not tethered to a particular point. Excep
  • Molly Fleming: Innovation means setting a trend, not just copying one

    Pernod Ricard has heralded the launch of its new Beefeater pink gin as a major innovation in the market. However, with Diageo, Marks & Spencer and even Aldi all producing their own variations it raises the question: how long do companies have before innovation feels more evolutionary than revolutionary.
    Pink gin has been an exciting addition to the market. Sales of the brightly coloured spirit have grown over 800% in the last year to £7.8m according to figures by research consultancy C
  • Why Google and Facebook should heed Unilever’s warnings

    It is starting to feel like there is something in the water at the IAB’s annual leadership conference. Last year, Procter & Gamble’s chief brand officer Marc Pritchard issued an ultimatum about the need to clean up the “murky” digital media supply chain through greater transparency; now Unilever’s marketing chief Keith Weed is demanding digital platforms win back consumer trust or risk losing its ad dollars.
    This is not the first time Unilever has called out dig
  • Karen Blackett says WPP will focus on SMEs and alternative remuneration in quest for growth

    Karen Blackett, WPP UK’s newly appointed country manager, is earmarking the ad budgets of small and medium-sized businesses, as well as experiments with alternative remuneration models, to deliver growth for the holding group at a time when concern lingers over a wider slowdown of the ad market.
    Speaking to The Drum, Blackett said the insight she’s garnered from three years in an advisory role with the Department for International Trade is informing her strategy for th
  • Singapore bank OCBC has launched ‘conversational’ voice banking

    OCBC, a Singapore-based bank, has launched the ability for customers to do day-to-day banking tasks via the app and Apple’s Siri.
    According to the bank, customers with the app can now log on and command Siri to help with banking tasks by using their voice.
    Using the service, users can check their bank account balances, outstanding credit card balances and details, as well as make instant e-payments to friends and family as long as they use the PayNow service in Singapore.
    While most a
  • WPP AUNZ reports better than expected results despite soft market

    WPP’s Australia and New Zealand business has reported a before tax profit of $125m, up 3.1% year on year and higher than it had predicted last October.
    The business said it was happy with these results as it shows a strong proposition for the market, despite soft market conditions.
    It attributed the performance to strong new business in media, advertising and digital, as well as bespoke client teams starting to gain traction in the market.
    Michael Connaghan, chief executive officer of WPP
  • Lessons in how to avoid a fight or flight reaction to briefs

    Let’s start from the beginning.
    Fight or flight?
    These two essential survival instincts hardwired deep into human brains served our ancestors well. They ensured only the fittest homo sapiens would survive in order to pass on their most useful genetic traits to future generations. Back then, sabre-toothed tigers and woolly mammoths were unmistakable threats. Slay them or stay out of their way were the only options.
    How exactly do these primitive stress responses serve us now? What threats a

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