The National Hockey League (NHL) and China’s Tencent have agreed the terms of a five-year strategic partnership that will see the internet giant carry selected games on its video sites and mobile platforms.
NHL vice president Bill Daly claimed the deal would help the development of the sport in the world’s largest economy.
“Rome was not built in a day, and in the short term, we need to build hockey’s presence here,” remarked Daly.
In addition to coverage
- Google has awarded £50,000 (£41,000) of seed capital each to three British groups in a bid to rid the internet of fake news.
The groups - Factmata, The Ferret and Full Fact - are currently looking to design widgets that will find claims online and determine whether or not they are true.
Factmata founder, Dhruv Ghulati, who studied machine learning at University College London, told the press he was looking to find a way to provide the services of a human fact-checker, but
- American actor Shia Labeouf has launched his latest piece of performance art - a four-year long protest livestream against President Trump.
Unveiled as Trump took office as the 45th president of the United States, the participatory livestream titled ‘He will not divide us’ is staged outside New York’s Museum of the Moving Image and is open 24/7.
The protest encourages members of the public to join in by delivering the words ‘he will not divide us’ into a
- Personal and financial data is being traded on a ‘huge scale’, sometimes illegally and for as little as 4p, consumer group Which? has revealed.
Investigating 14 companies that sell data, Which? gained access to the personal data of half a million over 50s, including details of their salaries and pensions. Ten of the 14 firms reportedly failed to carry out proper checks on the researchers, breaching guidelines from the Information Commissioner’s Office (ICO).
In order to s
- Nintendo has confirmed it’s the end of the road for its Wii U games console.
First launched in 2012, the Wii U has struggled to match the success of the original Wii device.
Reggie Fils-Aime, president of Nintendo America, confirmed to Polygon that the Legend of Zelda: Breath of the Wild would be the final game for the device.
“We really are at the end of life for Wii U,” said Fils-Aime, assuring Wii U players that the company would still continue to provide o
- The BBC might have lost the Great British Bake Off (GBBO) to Channel 4 but spin-off series Creme de la Creme is staying put with Angus Deayton confirmed as the show’s new host.
The show, which airs on BBC Two, was hosted by chef Tom Kerridge last year and sees 10 teams of professional pastry chefs compete in tasks to make perfect pastries and spectacular showcases.
Deayton, who is best known for hosting topical quiz ‘Have I Got News For You&rsqu
- Unicode Committee has proposed a ginger-haired emoji, finally allowing redheads across the globe to join the world of emojis.
Emojipedia reports the committee - which is due to meet next week at the Apple campus - is set to go over a new proposal from the Unicode Subcommittee to iron out the details of a redhead emoji among others.
The Unicode Committee has been widely criticised for the lack of a redhead emoji in the past, with next week’s discussions set to include what range
- Amidst a tide of political upheaval and populist backlash, the world’s elite tried to make sense of it all at Davos this week and from their discussions it became clear that now more than ever that those brands that care about responsible leadership will win amidst such global uncertainty.
Brands must take social responsibility seriously change
Procter & Gamble’s (P&G) chief executive David Taylor said that big businesses have been witness to one of the biggest backlas
- Seattle-based content studio Workhouse Creative has signed CG director Renato Marques to its roster for exclusive US commercial representation.
Marques has extensive experience in commercial visual effects and in addition to the signing, will act as the lead computer graphics director and technical advisor to Workhouse Creative’s post-production arm, St. George Post.
Marques was previously a senior art director at The Mill in Los Angeles.
The move marks the return of Renato Marques’
- The @Potus Twitter handle has been handed over by Barack Obama to the freshly inaugurated president Donald Trump, marking the first Twitter transfer of power in US history.
The account, which currently has 13 million followers, has been used by Obama since 2015, however the Democrat has now been given the handle @Potus44 by Twitter. Previous tweets from his time in the White House have been archived by the social network, a special privilege that means all posts from the former president w
- When Donald Trump chose The Times for his first UK interview, the Rupert Murdoch-owned publisher had a week to plan an elaborate marketing and editorial strategy that would see it turn one meeting into a week-long subscription-driving machine.
Yet while it has enjoyed a week leading the news agenda and turning new readers into revenue, the publisher advises news brands in the wake of a fake news epidemic that sometimes “it pays not to be first but it pays more to be right”, laying ou
- Former UK Independence Party (UKIP) leader Nigel Farage has picked up employment as a contributor with Fox News Channel in the USA.
Farage, who resigned as leader of UKIP in July 2016, will offer political analysis across both the Fox News Channel and Fox Business Network’s daytime and primetime programming. He will begin his new role immediately.
The right-leaning cable channel announced the news today (20 January), just 10 minutes before Donald Trump was sworn in as president of the USA.
- The New York Times, which has found itself – and its writers – on the receiving end of Donald Trump’s Twitter wrath many, many times, has compiled a comprehensive compendium of the people, places and things Trump has attacked on his go-to middle-of-the-night social platform.
It includes plenty of media brands and Hollywood personalities, as well as Super Bowl 50, Major League Baseball, the IRS, Amazon, Macy’s, T-Mobile and Broadway darling Hamilton.
But, funny enough
- Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them.
We’ve also asked them to give their thoughts on whether they think social media has helped or hurt the effectiveness of the coveted Super Bowl spot. Over the past few years, many brands have chosen to leverage the power of social media by teasing or releasing their Super Bowl spots online days before th
- In the week that began with Martin Luther King day and was bookended by the inauguration of Donald Trump as president of the United States, Black Lives Matter have launched a web app, Mark Yourself Unsafe, to highlight the dangerous levels of racism in the US.
The app spins off Facebook’s safety check feature, that allows users near a major crisis to let their friends know that they’re safe, instead inviting black people to mark themselves unsafe as a sign of solidarity against racis
- YouTube is to start limiting its use of tracking cookies and pixels on the site, now looking to better utilize the data of logged in users across multiple devices.
YouTube made the announcement on the company blog today (20 Janurary), saying that 50% of its views now come from mobile and as such, it is making moves to better measure ad campaigns and reach across such devices.
Over the next year it will begin rolling out a new cloud based measurement solution, promising advertisers "acc
- The popular January phrase ‘new year, new start’ is extremely apt for Simon Carter. He leaves a marketing career spanning 25 years having held board level and senior marketing positions at Thomas Cook, the Post Office, EDF Energy, Virgin, NatWest Bank and most recently IT firm Fujitsu, to become CEO of ComRes, a market research business that specialises in corporate reputation, public policy and communications.
Although Carter “jumped” at the&nbs
- The National Trust has launched a review of its creative ad agency requirements, putting five-year incumbent 18 Feet & Rising on alert.
- Ahead of the Women’s March on Washington and the hundreds of sister marches that will take place across the country on 21 Jan, McGarryBowen’s Marianne Besch and Intel’s Teresa Herd are spearheading a powerful PSA campaign to encourage women and their loved ones to participate.
In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they’ll be marching on Saturday, just one day after Donald Trump's inauguration.
The spot aims to hi
- Snapchat has rolled out a series of bespoke Lenses for premier European football teams which let fans apply real-time filters to their selfies to showcase support.
13 of the top sides from England, France, Germany, Spain and Italy will look to encourage fans to use the geo-specific Lenses to 'paint' their face in their team's colours and play ball.
The likes of Liverpool, Juventus, Atletico, Arsenal and Manchester City are among those who will make use Snapchat's technology, with
- At-home ‘theatre’ and digital technology are two socialising trends that Diageo will be keeping an eye on during 2017 as the drinks giant looks at how it can create innovative products and market its brands in a rapidly changing social environment.
As part of a new report series named Diageo Futures, the maker of Gordon’s and Guinness today released a report that identifies three main social trends it expects to see in the coming year, including, ‘socialising is bec
- In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens.
- Ride share company Uber has agreed to pay $20m to settle claims that it misled drivers about prospective earnings, according to a story by Reuters.
Documents filed with a US federal court claimed that the ride-hailing company exaggerated prospective earnings when it recruited drivers and downplayed the costs of buying or leasing a car. The company had stated on its website that some Uber drivers made more than $90,000 in New York, when the real earnings were $61,000, the Federal Trade Com
- The Drum Network meets iCrossing's head of search, Mark Williams, to discover more on his ‘Total’ approach to Search in advance of a Breakfast Briefing event next week...
What is 'Total Search'?
Total Search is a holistic approach to search marketing, which considers SEO and PPC as a single channel.
Why is this important?
We live in C2B world, where consumers lead and brands follow, and the brands that succeed are those that take a channel-agnostic, customer-centric approach to marke
- Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today.
- Musicians and artists have faced pressures over whether to perform at Donald Trump’s presidential inauguration.
The former reality TV star has reportedly faced difficulties securing acts to perform during the ceremony.
Grammy winner Chrisette Michele was reportedly in line to have her single ‘Black Girl Magic’ appear in Lee’s exclusive Netflix series ‘She’s Gotta Have It’.
The director took to Instagram to announced he’d decided not to use the song
- Ad budgets hold up among Brexit uncertainty
Despite growing uncertainty around Brexit, the IPA’s latest Bellwether report shows marketing budgets are holding strong. More than a quarter (26.3%) of marketers suggested an increase in their ad budget forecasts during the last quarter of 2016, marking the 17th quarter of growth in a row.
And marketers spending more is good for the economy judging by the results of a separate study published by the World Federation of Advertisers. It revealed
- For an advertising agency, Omelet has reached beyond its usual briefs and creative capabilities to make its first full-length documentary, License to Operate. The story of former gang members becoming liaisons between the police and the community was a bold move for the indie LA-based agency, and it has paid off. The documentary has been picked up for national release by cable channel Viceland and will premiere tonight at 10 p.m.
The journey from creative agency to film producer seemed a natural
- The artist behind the world famous Barack Obama 'Hope' poster which became one of the defining images of the former president's 2008 campaign, has unveiled a new series of anti-Donald Trump prints.
American designer Shepard Fairey has applied the same artistic technique to produce a series of red, white and blue designs for nonprofit group, The Amplifier Foundation.
The organisation asked Fairey and other artists to create the posters for use during president-elect Trump's inaug
- As a whole, from Facebook to Donald Trump, the digital media industry experienced significant change over the past year. And while content preferences certainly played a role in the shifting landscape, the constant evolution of technology – across all areas: access, distribution and advertising – was ultimately the most significant influence.
But with so much innovation, what should we expect in the New Year? To make sense of it all, here are three digital media predictions lik
- Unilever’s chief marketing and communications officer Keith Weed says ensuring the group’s brands show up consistently on different channels “keeps him up at night”. He sees the fragmentation of brands as “a massive risk for marketers”.
Speaking on a CNBC panel at the World Economic Forum this week alongside Publicis CEO Maurice Lévy and Salesforce CMO Lynn Vojvodich, Weed says the array of digital platforms has given brands the opportunity to use
- ColArt, the art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand.
TMW landed the account after a pitch against the incumbent agency The Big Group and has been briefed to reinforce product quality for Winsor & Newton’s core lines.
However, ColArt wants to ensure that its “student, hobbyist and professional audiences” are still catered to.
“I’m delighted to work with TMW Unlimited on this exciting brand
- While UK consumers have been downloading more retail apps in the past year than they have before, only 40% find themselves satisfied with the current offering.
Tough Mudder's partnership with Sky Sports is a wake up call for brands to move in on mass-participation fitness eventsTough Mudder’s new media partnership with Sky Sports is the latest broadcast deal for the series and highlights the surging popularity and commercial opportunities which mass participation fitness events present for brands and sponsors.
The video content partnership will present an in-depth look into all the action from the brand’s most extreme event, the World’s Toughest Mudder, which consists of a 24-hour endurance race featuring more extreme obstacles and elite athletes
- One of the benefits of an extended Christmas and new year break is having the time to change aspects in our lives that have been niggling at us. One thing that featured high on the list last year was the state of my overflowing inbox – a random mix of important, interesting, irrelevant and wholly inappropriate missives in need of a cull.
It doesn’t take long to establish that the worst email offenders (irrelevant, inappropriate, or just plain dull) are some of the best-known brands w
- Twitter has revealed that it has surpassed the modest workforce diversity targets it set for 2016, but the company has admitted it still has work to do when it comes to the representation of women and minorities within its walls.
The social network's most recent diversity update noted that 37% of its 3000 staff are women, coming in at 2% above its goal for this year. Women in leadership positions are now 5% above target at 30%.
Underrepresented minorities comprise 11% of Twitter's wor
- Digital and creative events organiser Creative Kitchen has released details of their 2017 events programme, which sees the return of its popular Liverpool-based Developer Breakfasts and Made Here events, as well as involvement in Prolific North Live in Manchester.
The first Developer Breakfast of the year takes place on 31 January at 92 Degrees Coffee, bringing members of Liverpool’s digital and creative community together to share knowledge, ideas and experiences.
The Creative Kitchen tea
- Tesco has become the latest heavyweight advertiser to carve out a role in its marketing team dedicated to ensuring it’s getting its money’s worth when it comes to media investments.
Former Mindshare executive Nick Ashley will join the retailer in March as head of media, reporting to group brand director Michelle McEttrick.
“The media landscape continues to be disrupted at pace, and I'm looking forward to building the media team and helping evolve Tesco's approach to media movin
- Let’s face it – Americans know how to build successful brands. Coca-Cola, McDonald's, Apple and Amazon are all examples of brands that were born in the US and grew to world domination. We should now add another name to that list – Obama.
Obama is a brand that extends beyond the man himself. It encompasses his wife Michelle and his children Malia and Sasha. Together they reinvented and reinvigorated perceptions of the first family and to a large extent, the United States it
Viral student ads: The shake up the industry needs, or playing into the perception anyone can 'do' advertising?As the world waited with bated breath for the 2016 John Lewis Christmas ad to drop last year an 18-year-old media student managed to dupe thousands into believing his A-level coursework was the retailer’s latest effort.
Featuring all the hallmarks of bygone John Lewis ads, Nick Jablonka’s ‘The Snowglobe’ had audiences fooled, racking up half-a-million views in a matter of hours and landing him a job offer from W Communications.
Video of &amp;amp;amp;amp;amp;amp;am
- Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”.
The cloud-based web development platform has returned for the third time to advertise during the Super Bowl, which attracts 120 million viewers and is classed as America’s biggest annual televised sports event.
Earlier this week the brand launched a teaser for its Super Bowl ad for the first time via YouTube Live and
- This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
Trainline has announced the appointment of Mark Brooker as chief operating officer.
In this newly created role, Brooker will be repsonsible for marketing, product and Trainline international while reporting directly to chief executive officer, Clare Gilmartin.
- It has been a divisive presidential election, with twists, turns, fake news, real news, scandal, emails, tweets and outspoken celebrities all adding to the entertainment factor, if not the quality of debate.
Now is the day president elect Donald Trump takes the stage for his inauguration, to swear in as the 45th US president.
As a Trump event, the afternoon is unlikely to pass without incident. We'll be gathering all the in real time input from brands both positive and negative...
- Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player.
Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will stage two games a year as part of its 10-year NFL partnership.
Effectively doubling the current capacity of its existing White H
- Machine learning has come a long way since Hollywood painted it as shiny robots fueled by artificial intelligence. In the Hollywood version, robots usually end up replacing humans. But today, we’re actually using machine learning to supplement many of the things that humans do best. Take art, for example. Music. Customer service. Video games. Financial trading. News reporting. And of course, advertising.
Even the words 'machine learning' carry a lot of baggage for people. They feel foreign
Ad of the Day: Geordie Gary becomes the world's most powerful man as Pot Noodle spoofs inauguration dayPot Noodle has taken advantage of inauguration day to launch the latest part of its ‘You can make it’ campaign which reminds millennials they can make their dreams come true with a bit of hard work (and a Pot Noodle in their belly).
Telling the tale of a humble brickie who, despite an apparent lack of qualifications or talent, makes it all the way to the top and winds up as the world’s most powerful man (sound familiar?).
Created by Lucky Generals, the topical online film follo
- Mark Zuckerberg’s personal Facebook profile might not be as personal as it seems following reports that posts made by the social media founder to his 84 million followers may in fact be scripted by a small army of courtiers.
A Facebook outsider claims that many of the seemingly off-the-cuff remarks, responses to questions and windows to his private life are in fact ‘churned out by full time staff’, keen to paint the billionaire in the best light possible.
Zuckerberg is apparent
- Despite once denouncing overtly “creepy” advertising, Snapchat has struck a deal with Oracle Data Cloud to allow advertisers to add offline user data to their arsenal.
The partnership will allow the likes of Honda and The Honest Company to target Snapchat users more deeply with relevant ads based on things they have purchased offline. This data might come in the form of loyalty card behaviour, for example.
The idea is that brands will be able to ascertain whether their ads on Snapcha
- Amazon has reached an agreement with the US department of labor to form a registered apprenticeship program geared toward training veterans for tech roles within the world’s largest online retailer.
ApprenticeshipUSA will enable participants to earn a salary while they train and is being championed as a key plank in the businesses efforts to recruit 25,000 veterans and spouses of military employees within five years.
US secretary of labor deputy Chris Lu said: ”We are pleased that Am
- On the third Monday of January – branded ‘Blue Monday’ due to stats claiming that it is the most depressing day of the year – Heathrow Express joined up with communications agency TVC to launch a January marketing campaign, intending to increase morale by offering customers a free journey.
TVC’s brief required creating a campaign and story around this that would raise morale and achieve media appeal against a heavily branded call to action. The agency aske
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