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-
Ogilvy appoints global CEO to oversee experience unit under Ogilvy One brand
Ogilvy One will play up its roots in CRM and loyalty while putting creativity and brand-building at the core of one-to-one communications. -
McDonald’s uses series of vignettes to showcase chicken range
The 60-second ad was created by Leo Burnett. -
Hallmark Luxury Care Homes unveils new brand ID by The Corner
'For every moment' repositions care homes as somewhere older people can 'thrive in later life'. -
TUI takes off with second season of The World Cook
Deal was brokered by EssenceMediacom. -
British Airways launches ad campaign by Uncommon Creative Studio
TV spot launched during Channel 4's Gogglebox on Friday night. -
BA launches ad campaign by Uncommon Creative Studio
TV spot launched during Channel 4's Gogglebox on Friday night. -
RNIB and MullenLowe use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual. -
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual. -
VCCP appoints chief executive of content creation studio Girl & Bear
Claire Young helped launch the studio in 2021 as managing director. -
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
via campaignlive.comAgency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said. -
Agencies on the Agenda: MG OMD, MullenLowe and Publicis Media
Campaign highlights the three agencies on its radar from the past week. -
Corona 'locks away' emoji to promote in-person experiences
Campaign responds to release of lime emoji on Apple's keyboard. -
Havas and THQ Nordic bring Alone in the Dark game to life with haunted house
Campaign will run from today until 8 April. -
Alton Towers resurrects Nemesis with horror-style spot by TBWA\MCR
Nemesis has been out of action since November 2022. -
Snack brand Kallø appoints UK creative agency
There was no competitive pitch. -
Pitch Update: Pringles, HM Treasury, MG Motors, Casio, Samaritans, Ecosia and more
Campaign rounds up the latest pitches, reviews and account wins. -
Pitch Update: Pringles, HM Treasury, MG, Casio, Samaritans, Molson Coors and more
Campaign rounds up the latest pitches, reviews and account wins. -
Asda imagines a farm where chickens lay chocolate eggs for Easter
Campaign supported by influencer activation. -
JD Williams enlists Sky Media and Gok Wan in Channel 5 partnership
The campaign was created by Sky Media and Recipe and brokered by The7stars. -
JD Williams enlists Sky Media and Gok Wan for Channel 5 idents
The campaign was created by Sky Media and Recipe and brokered by The7stars. -
John Lewis ‘happy' with ads as business returns to profit
Retailer 'very pleased' with Saatchi & Saatchi London. -
St James’s Place launches UK brand campaign
Campaign was created by Ogilvy. -
Should the ASA have fully overturned its FKA twigs ruling?
Controversy over the watchdog's decision continues. -
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year. -
Johnson & Johnson consumer arm reviews global creative account
Kenvue was spun off from the healthcare titan last year and owns brands including Listerine, Calpol and Johnson's Baby. -
Samaritans hires media planning and buying agency
Goodstuff was the incumbent on the account. -
IBM lays off comms, marketing staff
via campaignlive.comA low-single-digit percentage of IBM’s global workforce is being affected by the job cuts. -
Gill Huber and Richard Robinson exit Oystercatchers for rival
Huber has been with business for three years, Robinson for 12. -
Havas acquires social media agency
The acquisition is the second Havas has announced this year. -
Movers & Shakers: Dentsu, Publicis, Matalan, Roast, Rankin Creative and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Movers & Shakers: Dentsu, Publicis, Matalan, Roast, Channel 4, Coolr, Rankin, Imagination and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
MediaLink CEO Michael Kassan out amid UTA legal dispute
via campaignlive.comKassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.' -
Samsung Ads joins Origin
Samsung Ads will influence measurement initiatives for connected TV. -
People’s Postcode Lottery launches campaign across ITV, Channel 4 and Sky Sports
The campaign follows a 'roadblock' run by The7Stars for the brand in late 2023. -
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years. -
Kahlúa spot challenges Guinness' hold on St Patrick's Day
The campaign was created by Wieden & Kennedy London. -
There’s too much advertising on social media, six in ten respondents tell Hootsuite
Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the US, Canada, UK and Australia. -
Former Disney and WW marketing exec to become next DMA chair
Set to replace the incumbent Stephen Maher at the end of his extended term, Tony Miller will lead on helping marketers prove the value of marketing in the boardroom. -
CFlight expands reporting on most-traded audiences
Barb has governed the campaign measurement service since the start of 2024. -
Publicis Media UK appoints first chief client officer
The responsibilities of the role include identifying new opportunities for clients that generate value and growth. -
Knorr super-charges digital vegetables with video game mods
Campaign was created by MullenLowe. -
US new-biz spotlight: Creative activity more than doubles but media slows
FMCG is the driving force for growth. -
Domino’s holds back marketing spend to support future launches
Pizza delivery giant considering acquiring a second brand to help drive growth. -
Entry deadline extended for Purpose Awards EMEA 2024
Time is running out to enter the Purpose Awards EMEA – the awards scheme from PRWeek, Campaign and Third Sector. The final, extended deadline is this Thursday (14 March). -
Virgin Media O2’s brand mascot gets AI update from VCCP
VCCP’s AI creative agency Faith creates generative AI tool for O2. -
Warc Creative 100: women’s rights campaigns come out top
Women’s rights advocates Grupo Estratégico PAE's 'Morning after island' by Ogilvy Tegucigalpa was crowned top creative campaign. -
Decathlon rebrand campaign asks if you're 'Ready to play?’
The work was created by AMV BBDO and the rebrand was led by Wolff Olins. -
B&Q and Uncommon roll out OOH phase of 'You can do it' campaign
First phase launched last month. -
Cleanipedia and MullenLowe shine UV light on ‘unmentionable' stains
The OOH campaign highlights marks left by bodily fluids. -
Treasury hires M&C Saatchi to promote public sale of NatWest shares
Agency won two-way shootout for campaign expected to run this summer.
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