Alibaba is targeting US small businesses, farmers and entrepreneurs for its ecommerce marketplace by hosting a conference in Detroit.
Gateway 17 will feature speeches, breakout sessions and networking events, in a bid to enlist US businesses onto the Alibaba platform and connect them with Chinese consumers.
The conference, which hopes to attract more than 1,000 US businesses, will feature a keynote address from Alibaba founder and chairman Jack Ma, as well as UPS chairman and CEO David Ab
- Singapore Airlines and Singapore Tourism Board has launched a new campaign to promote Singapore as a stopover destination for Australians.
The “Singapore Stopover Holiday" campaign was launched via United Yeah, who created an interactive website to increase awareness of the package and encourage Australians to visit Singapore.
The package, which includes airport transfers, accommodation from a selection of hotels, access to over 20 Singapore attractions including the Singapore Zoo and Gard
Ogilvy & Mather, IDC and DHR International partners in APAC region to tackle digital disruption for brandsOgilvy & Mather Asia Pacific, IDC Asia Pacific and DHR International Asia Pacific have launched a new partnership called S_HIFT to tackle digital disruption for brands.
The triumvirate will work to clarify and simplify the challenge around digital transformation in areas such as branding, customer experience, technology advisory and talent leadership.
“At the end of 2016 we conducted research across the region to better understand how prepared organisations are when it comes to the dig
Red Card Global named as strategic partner for media and sponsorship for the Philippines Football LeagueSingapore based sports and lifestyle marketing organization Red Card Global are named as the Strategic partner for Media and Sponsorship for the Philippines Football League (PFl).
A press statement from Philippine Football Federation, said: "The commercialization of the PFL and its financial model was completed with the assistance of Red Card Global, an international sports marketing agency based in Singapore. The agency is also the exclusive commercial agent of the PFL for the next six years, t
- Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
Having been in existence for 12 years already, Blis is a veritable grandparent in the mobile world. In fact, with Nokia playing on nostalgia to bring back old models, Blis can easily claim “I remember it the first time round”.
In fact, Blis president Harry Dewhirst fondl
- A national press ad for BMW's 760Li xDrive model has been banned by the Advertising Standards Authority (ASA) for heroing speed and condoning irresponsible driving.
The print campaign, which featured in the Telegraph magazine in January, ran under the strapline 'Luxury Just Lost its Manners' and featured further text which read: 'Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds. For some, the cli
- Generally speaking, the narrative around transgender people is not exactly sunny. For every positive and uplifting Caitlyn Jenner story and overturning of ‘bathroom laws’, there are thousands and thousands of stories that are the polar opposite. They are painful reminders that the transgender community and, by extension, humanity has a long way to go to be more accepting and understanding.
Robyn Kanner, co-founder of MyTransHealth (MTH), a healthcare site for the transgender communit
- Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration. Today, the love for a brand and the love of a couple brought the first-ever Spam wedding to reality when Mark I Love Spam Benson – who last year legally changed his name as a declaration of his love for the brand - wed his fiancée, Anne Mousley, in Austin, Minnesota. The couple, who hail from Liverpool, UK, were married in a Spam-themed wedding co
- Coca-Cola has announced that it will cut around 1,200 jobs as it looks to facilitate a more streamlined approach to investments and new product launches.
The plans were revealed by the drinks company’s chief executive, James Quincey, in an investor call today (25 April) for Coca-Cola’s quarterly results announcement.
Quincey said the job axes would reduce complexity, simplify processes and speed up decision-making, ultimately allowing for a “faster and more agile business&rdquo
- Microsoft said it is integrating LinkedIn sales tool LinkedIn Sales Navigator with its own ERP and CRM business software, Dynamics 365, to help salespeople deliver better outcomes.
The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. In other words, sales teams can improve pipelines by: leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action wit
- Citi has appointed Jennifer Breithaupt as its new global consumer chief marketing officer, the company announced today (April 25). In her new role, Jennifer will be responsible for Citi’s global marketing campaigns and brand positioning efforts of its card products. Breithaupt, who joined the bank in 1999, previously served as managing director, media, advertising and global entertainment for Citi and has played a key role in building brand loyalty with the 33 million cardmembers in t
- The Advertising Club of New York’s 2017 International ANDY Awards, the first advertising creative award show of the season, have announced this year’s winners, with McCann Worldgroup sweeping this year’s show.
McCann was named Agency Network of the Year with a total of 23 awards, and McCann New York was named Agency of the Year with nine ANDYs and the Best in Show GRANDY Award for “The Field Trip to Mars.”
Leo Burnett was the show’s sec
McDonald's agency of record We Are Unlimited pegs Toygar Bazarkaya as its chief creative officerAri Weiss, chief creative officer of DDB North America, part of Omnicom announced this week the appointment of Toygar Bazarkaya as the chief creative officer for We Are Unlimited, McDonald’s creative agency of record.
Bazarkaya is Weiss’s first creative hire for the DDB Network since he started as chief creative officer of DDB North America in February. Weiss has been overseeing the agency’s creative department and will continue to do so until Bazarkaya begins on M
- Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to make sense of the strange place the world has become.
I feel a lot like Robert Neville these days. Trying to be a marketer in 2017 is a frighteningly diffic
- Formula One owner Liberty Media has appointed former Sky Sports strategy specialist Yath Gangakumaran with strengthening the brand’s digital performance and increasing fan engagement.
In his new role as global head of strategy, Gangakumaran will advise on strategic decisions across all commercial operations within Formula One and will report to Sean Bratches, managing director of commercial operations.
Gangakumaran joins from Sky Sports where he has worked in the broadcaster&rs
- When I last worked in the ad industry, George W. Bush was president, tweets were something you heard in the park and Yahoo was – actually, Yahoo was the same in 2007 as well.
I left the business and went off to work in new product development, occasionally sitting in the same meeting rooms as my client’s ad agencies, and generally not paying a lot of attention to their presentations. Sorry.
Last year I started to get interested in ad land again, as I read more and more about pr
- The Conservatives have released a new video attacking the Labour leader’s views on national security, using the drama of monochrome film clips, a string orchestra and red bold text to emphasise their message that it is ‘too big a risk’ to put Jeremy Corbyn in charge.
It is the first piece of collateral the incumbent party has unveiled since Theresa May announced a snap general election on 8 June. The video begins by stating ‘Whoever wins this general election will need to
- In the halcyon days, business was both simpler and moved much less quickly. The concept of an agent or agency was clearly understood. It was, as per the dictionary definition, “a person or business authorised to act on another’s behalf”.
To this were added the explicit understandings, perpetrated and perpetuated by all parties, that an agency did not work for conflicting companies and always acted in the client’s best interests. Business then sped up and advertising fragm
- Marketers should stop focusing on last-click attribution and taking shortcuts and instead work on understanding whether or not they have actually changed people’s buying habits, according to Facebook’s VP of measurement and insight, Brad Smallwood,
“Advertisers should be measuring what they have always measured. There are no shortcuts. It is more about a change in mindset than a fundamental shift,” Smallwood told Marketing Week at a Facebook press meeting yesterday (
- Marketing jobs could be at risk as part of Coca-Cola’s plans to axe 1,200 jobs. The cuts are part of wider plans to restructure the business around five “strategic clusters” as it looks to transform into a consumer-centric total beverage company.
Speaking on an investor call this afternoon (25 April) following Coca-Cola’s quarterly results announcement, incoming CEO James Quincey said the job reductions will take place in the second half of 2017 and into 2018 as the compa
- Campaign went along to Publicis UK's offices to watch Sam Bompas give a presentation about culinary creativity.
- The second annual Tribeca X Award went to a moving short film about a deaf dancer as Chris Fonseca: Keep it Moving, directed by Zachary Heinzerling, took the top spot in New York Monday (April 24) night. The Tribeca X Award highlights excellence in creative, original and authentic storytelling that is sponsored or underwritten by a brand.
The short film took the top honor for its human connection, watching Fonseca and a troupe of deaf dancers feeling the beat and being moved to move.
- Google is acting on fake news on its Search platform by releasing tools that enable web users to flag up questionable content and reshuffling sites known to share such items down the search rankings.
Fake news is, as Google defines it, “blatantly misleading, low quality, offensive or downright false information”. To handle this it has rolled out tools allowing user feedback to flag questionable content that, in the long term, can help refine results and identify bad players in t
Manchester City's BNN partnership helps the club deliver exclusive content on China's leading news appManchester City have renewed their partnership with Chinese technology, content and services company BNN as the club looks to increase commercial opportunities in Asia with training clinics for fans and a presence on the country’s leading news outlet.
The agreement will see BNN work with City to developed coaching programmes, provide special VIP experiences for Chinese football fans and run exclusive content and competitions through the Xinhua News mobile app- the country’s biggest n
- Ronan Harris, Google.
Picture by Shane O’Neill / Copyright Fennell Photography 2015.Ronan Harris began his career in engineering before joining Google as a sales director in 2005. He recently took over as UK and Ireland managing director.
While he views marketing as an important function within the business, he has never been a marketer. Here he shares his views of the discipline.
The value of data and insight
Marketing is a very important tool for us as a business. It enables us to
- The advertising standards watchdog has rejected a claim from BMW that the phrase "Luxury just lost its manners" amounted no nothing more than "advertising puffery".
- Full-service independent creative agency David&Goliath (D&G) has announced the appointment of four new creative department senior hires. Fernando Reis, Marcelo Padoca, Raul Garcia, and Wilson Mateos join the agency as creative directors, based in Los Angeles. In each of their respective roles, they will be responsible for raising the level and quality of creative work across D&G’s client roster. All four will report to founder and chairman David Angelo and chief creative o
- Audio streaming company Spotify could be eyeing a foray into wearables or hardware as hinted by a recent job posting.
The Spotify official careers page saw an ad for a “passionate and seasoned senior product manager,” earlier in the week. It's now either been filled or removed from the site, as the company has made no prior announcements underlining an interest in hardware.
The listing continued that applicants would have to “deliver hardware directly from Spotify to existing a
- Coca-Cola has reported flat revenues for the first quarter of 2017 on an organic basis year-on-year -
though net revenues slumped 11% largely due to structural changes.
- When a 30-second ad for United Airlines’ Polaris Business Class ran before the first film last Wednesday at the opening gala at the Tribeca Film Festival, it was met with laughter by the crowd at Radio City Music Hall.
Most, undoubtedly, were surprised that United would show an ad about how well the airline treats its passengers so soon after an April 9 incident that showed Chicago aviation police yanking passenger David Dao off an overbooked flight.
The Tribeca Film Festival
- The International Academy of Digital Arts & Sciences (IADAS) today announced the winners of the 21st Annual Webby Awards, with BBDO New York taking home the top honor of “Webby Agency of the Year.” The agency earned more Webby Awards and nominations across all categories than any other agency this year, with six Webby Award and Webby People’s Voice Awards, including for Sandy Hook Promise – Evan, GE – Unimpossible Films, and Bacardi – Incognito T
Search for women working in creativity across the country begins with launch of inaugural 50 under 30 in USCreativity in advertising has become more important than ever as brands try to stand out and make an impact in what has become an increasingly loud and cluttered world. Client demand for content mixed with the myriad of technologies that have changed how consumers interact with brands has led to a new era of creativity, which is why The Drum is kicking off its inaugural 50 under 30 in the US by celebrating women who work in creative roles.
For the past three years, The Drum has been honori
- Influencer marketing is now on the radar of most brands, with spend on influencer marketing predicted to double in 2017, from between £20-50k pca to a whopping £40-100k pca.
But, just like the advent of social media, are we seeing too many brands flocking to take part in influencer marketing without really knowing what they’re doing?
If you’re looking to invest money in influencer marketing, you should know exactly why you’re doing so. Before you target any influenc
- As marketers race to keep up with an explosion of content platforms in video and television, its also possible that along the way they have lost the plot.
The way America engages with media, according to a new report by the Video Advertising Bureau may surprise those who work in the field of advertising and marketing.
The report, released today, found that the average American spends far less time watching live TV and far more time online today and suggests that the advertisers and markete
- The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.
- Should FMCG brands shift spend to digital or return to TV advertising? Should content be created in-house or by an incumbent (hi Pepsi). How can a brand stay ahead of the curve and on everyone’s shopping list?
From my research team’s latest conversations with marketers at the top spending FMCG brands it’s clear that many are wrestling with the same big questions. Here are a few insomnia-inducing conundrums that marketers in the sector are contemplating...
How to get on the shop
- Vice, Sky Sports, Spiegel Online and Bild have signed up to become Snapchat's first partners for its Discover platform in Germany.
The messaging app has launched its premium content offering in the country just weeks after poaching Marianne Bullwinkel from Facebook to serve as country manager for Germany, Austria, Switzerland (DACH).
Snapchat Discover launched globally in 2015 and the messaging app counts the New York Times, MTV, BuzzFeed, Cosmopolitan and Bl
- Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives, essential point-of-care drug and disease information, and relevant professional education and CME (continuing medical education).
Medscape first approached Heehaw, the Edinburgh based production company, in February this year looking for a Scottish based company to assist them with their global filming projects. The first project
- Netflix has announced a licensing deal with Beijing-based video service, iQiyi, potentially finding its way into the China market according to a report by The Hollywood Reporter.
This follows its entry into Indonesia via a telco as well as fund raising to pay for new content.
The streaming giant revealed it has reached a content agreement with the Chinese video service, a spin-off of Baidu, at an industry conference in Bali.
"China is an important market for obvious reasons; it's also a challeng
- Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the Emirate in a 48-hour period for a new online film.
- The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.
- Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke.
- The Creative Industries Federation has called for a new visa system to support the creative sector in a "manifesto" for the upcoming UK General Election.
- Wikipedia founder Jimmy Wales has assumed a lead role in the battle against ‘fake news’ by launching a new crowdfunded online publication which will pair paid journalists with volunteer contributors.
Wikitribune has been established with the express purpose of covering a diverse spread of general issues from politics to science and technology with each piece stringently fact checked by an army of proof readers who will also beef up reports with supplementary information.
- Despite the pressures of Brexit, advertising spend in the UK rose 3.7% to reach £21.4bn in 2016. However, investment in TV has suffered and it's predicted that it will continue to fall in 2017.
According to the Advertising Association/WARC Expenditure Report, growth in UK ad spend held steady in Q3 after the June referendum, before reaching £5.8bn in Q4 2016, a rise of 3.9% year-on-year and the highest grossing quarter on record.
In real terms, after accounting for inflati
- After the launch of Chinese Tecno smartphones, iVoomi entered the Indian market last month and now says it aims to capture a 3-4% market share by mid-2018.
iVOOMi has already launched two smartphones in India, the iVOOMi iV505 and iVooMi iV SMART 4G.
As told to Economic Times, Ashwin Bhandari, CEO, iVOOMi India, said: “We see the Indian market growing at the fastest pace, compared to any other market. Demonetization, policy changes that have happened in last 2
- Bereft of inclusivity, any forward-thinking diversity drive is likely to fall flat. It’s not enough to hire people from diverse cultures if a business can’t embrace and galvanise those views. Like any brand looking to change people’s attitudes, Aviva turned to its top marketer to figure out how to move beyond tolerance to inclusion.
It’s a “huge marketing job”, says Jan Gooding, the global brand director turned chief inclusion officer at the FTSE 100 company.
- Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.
- Vodafone is reportedly aiming to escape contracts it had brokered in preparation for a planned pay-TV service that it is now preparing to ditch.
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