• Wallpaper teams with design platform Revolution for range of pre-crafted homes

    Design title Wallpaper has teamed with design development platform Revolution to create a range of pre-crafted homes and pavilions that will offer customised and bespoke designs. 
    Wallpaper will recruit six architects to design the structures that will target a global market. The pavilion structures will be designed for temporary and non-residential use.
    Marcus Rich, Time Inc. UK chief executive, said: “Wallpaper is an authority in design. It holds an enviable position in the des
  • Expedia named as the most 'mobile ready' brand in Asia Pacific

    Ansible’s MDEX Study has revealed Asia Pacific’s top 'mobile ready' brands, with Expedia topping the list.
    The study, an extension of an earlier released global study, surveyed 12 markets in the APAC region including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore South Korea, Taiwan and Thailand, and encompassed 1,300 brands.
    The top 10 most 'mobile ready' brands in the region are:
  • The Drum hosts launch party for The Drum Digital Trading Awards Asia Pacific

    The Drum is holding a launch party for its first ever Digital Trading Awards in Asia Pacific - and you are invited.
    The evening drinks event will take place on 12 July in Singapore and will include a session with judges and The Drum’s awards and events staff about tips on how to write a good entry.
    To find out more and to RSVP visit the signup page.
    The party is being held to celebrate the first awards ceremony for The Drum in Asia Pacific. The Drum Digital Trading Awards Asia Pacific, in
  • Tombras Group creates new Amazon division, hiring Marketplace Ignition's Kevin Packler

    The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month.
    For Dooley Tombras, executive vice president at the Tombras Group, he see
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  • Women's March icon MILCK on what makes a great story

    Connie Lim, better known as musical artist and poet MILCK, made waves at the Women’s March in Washington DC in January. There, she teamed up with 25 female singers to sing a cappella flashmob performances of her song “Quiet” during the protests.
    The song was MILCK’s cathartic way of dealing with being a survivor of domestic abuse and anorexia, and its lyrics, along with its subsequent social movement #ICantKeepQuiet, is empowering women everywhere to tell their stories.
  • US Creative Work of the Week: Russell helps mascots deal with underwear funk

    Minor League Baseball mascots have it rough enough, having to sweat out their seasons in heavy suits and 100-plus degree heat. A new documentary-style campaign from Russell and its agency Barkley makes sure these mascots don't get underwear funk by giving them FreshForce Performance Underwear.
    The first of three documentaries featuring the mascots centers on Chico the Chihuahua from El Paso. Directed by British documentary filmmaker Andrew Lang, Chico's story is brought to life th
  • Rokkan Hums along in first campaign for Verizon connected car device

    Rokkan’s ‘Get Where You’re Going’ campaign highlights the new Hum by Verizon system, an aftermarket connected car device that gives drivers insights about their vehicle and their driving experience.
    The campaign employs nostalgia, emotion and humor to connect with customers. The first two spots highlight the features of Hum with real-life situations. In ‘Big Poppa,' above, a man sees that the check engine light is on in his car, so he pulls over, family in tow, and
  • Paddy Power releases in-store faeces ad ripping Costa to pieces

    Irreverent bookmaker Paddy Power has taken a swing at a slew of coffee chains that recently scored less than admirably in recent health inspections.
    The sh*t-talking bookmaker, reacting to a widely covered BBC investigation that found "off the scale” traces of faecal bacteria in iced drinks at Starbucks, Costa and Café Nero, used the news event to debase a Costa store unfortunate enough to be a neighbour with a cheeky bit of in-store advertising.
    In particular, seven out of ten samp
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  • Adult Swim integrates Rick and Morty with pre-existing video games to herald its TV return

    Adult Swim is a broadcaster knowledgeable of how to leverage gaming and live-streaming to best excite audiences about its properties, in this case, the third season of Dan Harmon’s animated hit Rick and Morty has been promoted with some smart video game tie-ins.
    Characters from the show are being rolled out across existing games including the enormously successful Rocket League by Psyonix, Move or Die by Those Awesome Guys, Gang Beasts by Boneloaf, and Steam VR Home from Valve.
  • Google: Here’s how to use VR to tell better stories

    Virtual reality (VR) is emerging as a new storytelling medium, so the Google News Lab, which says it “[collaborates] with journalists and entrepreneurs to help build the future of media," teamed with Google’s creative brand/agency think tank Zoo to conduct a six-month study about what makes VR a distinct storytelling medium and what this means for storytellers.
    Google said the study used ethnography, which “uses in-field observations and interviews to understand a person&r
  • Pops links up with Pimm's for 4.3% abv popsicle

    The NPD has an abv of 4.3% and contains 32 calories…
  • Canadian adtech firm partners with radio broadcast company to get advertisers more on target

    Canadian adtech company Acurity Ads announced today it has entered into a partnership with Newcap Radio of Canada that will enable radio advertisers to target listeners via desktop and mobile devices. 
    The importance for radio to tap into a wider audience and reach consumers programmatically through digital campaigns is seen as an important addition to traditional offline radio advertising efforts.
    "We continue to see more offline media companies looking to leverage the online digital
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  • The lightning rod: Beyond the Brief featuring Laura Linthicum, Arnold

    If you haven’t bought into the talent of Arnold Worldwide associate creative director/copywriter Laura Linthicum yet, now’s the time.
    Actually, the Florida State alum has been saying this for years, dating back to her time as a two-time MAIP fellow in 2013 and 2014. By the time she graduated from FSU, she’d already had nationally-televised spots for TaxSlayer.com in her portfolio, internships at Mcgarrybowen, Zimmermann, and TBWA on her resume, and a very bright future ahead.
  • Bonin Bough thinks brands are still behind when it comes to messaging

    Former Mondelez chief media and ecommerce officer Bonin Bough, giving a delayed keynote during Cannes Lions at OMD during lunch, took the stage like a stand-up performer - cadence like a tommy gun, shooting out facts:
    -80% of small business fail in first 18 months
    -5 billion have cell phones but only 1.4 billion have a toothbrush
    -96% have cell phone but less than 90% wear deodorant
    -80% of people look at their cell phones, not their partner, as the last thing before bed
    -The average age now to
  • Entertainers and their audience: a two-way relationship

    Returning from a five day stay in the embrace of Glastonbury 2017 is perhaps an odd time to write a blog about television. Indeed, apart from the 500 hardy souls packing out the Theatre Bar to watch the British Lions test match at 8.30am on Saturday morning, I don’t think a frame of television would have been watched by the 200,000 residents of Worthy Farm.
    But something struck me as an audience member more viscerally than ever before. It was both the symbiotic nature of the relationship b
  • Google spends €4.25m on lobbying Brussels amidst EU investigations

    Google is spending heavily on lobbying governments and communications staff as part of its strategy to protect its image from allegations of tax avoidance and failure to curb extremist content online.
    According to the EU Transparency Register Google spent €4.25m on lobbying Brussels last year and currently has 14 people directly involved in lobbying the EU, nine of whom have clearance to enter the European parliament.
    While having lobbyist is not uncommon for big companies, Google’s l
  • Meredith Corporation's 'Allrecipes' expands Alexa cooking feature with new Amazon Echo show

    The iconic chef and cooking show host Julia Childs will never be replaced by technology, but in a true “first,” Meredith Corporation announced today that it has integrated its Allrecipes cooking content from Amazon Alexa to be among the first cooking skills product for Amazon Echo Show devices.
    With this new launch, Allrecipes will enable users to not only speak commands to select from among multiple recipe images, but voice activation will also play, pause a
  • Mother banks on VR and AR with investment in Dream Reality Interactive

    Mother has today (28 June) announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signaling a recognition of the growing role of the technologies in communications.
    DRI was founded by Dave Ranyard, who in his previous job as head of Sony London Studio worked on PlayStation’s foray into the world of VR. Based in London’s King’s Cross, his team are currently working on projects such as Hold the World, Factory 42’s new production fo
  • Liz Sutton appointed chair of Provision Trade Federation

    Delamere Dairy founder replaces Rob Nugent as chair of PTF
  • ‘Data scientists are not necessary’: The Programmatic Advisory, Mapp Digital, and IAB on mastering the DMP

    Data is growing exponentially and marketers are looking for technology solutions to unify their data in one place. A Data Management Platform (DMP) is a piece of software that collects data from multiple sources and makes it useful for brands, publishers, and agencies.
    But with so many DMP offerings in the marketplace, and with 43% of marketers are struggling to transform data into real-time action, which one should marketers choose?
    Earlier this month, The Drum in association with marketing tec
  • Brexit means Brexit but not as we know it – Britain's EU divorce and the media

    If a week is a long time in politics it does not take the digital dexterity of our favourite figure fudger Diane Abbott to work out a year is even longer. 
    So one year on since the nation voted to Leave, what of the Brexit negotiations which started last Monday, 19 June?
    Visual gag of the week was undoubtedly Her Majesty delivering her Brexit Queen’s Speech wearing her EU hat.
    I have had the honour of meeting various members of the royal family on several occasions. I’m del
  • It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst year ever

    Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land.
    On the one hand it’s been the best year ever in the festival’s history for advertising that does more than sell snake oil, call it 'Goodvertising' if you will (doing good for people & planet = doing good for brand & bottom line).
    On the other hand, it seems like most agencies and marketers are treating the biggest issues of our time as a new trend, as if doing good is simply the
  • Heathrow Express celebrates 100 million passengers with exclusive pop-up exhibition at Paddington Station

    Paddington Station is playing host to an exclusive pop-up photography exhibition with renowned travel blogger and photographer Dave Burt to celebrate Heathrow Express carrying 100 million passengers.
    Open 24 hours a day for one week from today (28 June), the ‘HExhibition’ showcases the diverse range of passengers and staff on Heathrow Express trains, as well as the value of the service.
    The pop up was the brainchild of TVC Group which has worked with Heathrow Express for a year.
  • Shutterstock acquires custom content creation platform FlashStock

    Stock photo company Shutterstock is acquiring Flashstock, a Toronto-based company that provides custom content to brands. 
    By integrating Flashstock into its product offerings, Shutterstock will now be able to offer customized content to enterprise marketers and brands for their multiple channels. The transaction is expected to close in July 2017.
    "Custom content has been something we always believed would be an important part of our long term strategy. We're thrilled to have
  • Mosquitoes infest Discovery Channel branding ahead of documentary premiere

    Thousands of blood-sucking insects are to swarm Discovery Channel’s on-air branding, to mark the worldwide premiere of the documentary Mosquito on 6 July.
    From tomorrow digital creations of the deadly bugs will create a buzz at the end credits of programmes and promos as well as on a new channel ident. Created in-house by Discovery Creative London, the density of the creatures will increase as the documentary’s premiere date approaches.
    “Transmitting a killer coc
  • A technologist's view of Cannes Lions 2017

    The Cannes Lions festival is fixed point in the creative calendar, a longstanding beacon to which creatives the world over have flocked to both show and absorb the very best advertising and marketing campaigns from the previous year.
    Although relatively unknown outside of the advertising industry, winning a Cannes Lion is, for many, the pinnacle of their career. This applies to creatives and brands alike – something that brings brands to the festival in big numbers.
    There have been co
  • Tesco to axe 1,200 jobs at its head office

    A quarter of staff at its Welwyn Garden City HQ are facing redundancy
  • Red Tractor rubber stamps tougher standards

    Amended standards include ’wholesale changes’ for growers and tougher rules on antibiotic and pesticide use
  • McVitie's donates 5p from Morrisons biscuit sales to charity

    Supplier wants to raise £100,000 for cancer charity CLIC Sargent in the two-week Snack & Give Back campaign…
  • WPP begins journey back to normality following global cyber attack

    WPP is aiming to resume normal operations following yesterday’s (27 June) widespread cyber attack which ground several of its business to a halt.
    WPP-owned agencies including GroupM, MediaCom, Maxus, JWT and Y&R saw their computer systems, phones and e-mail affected by the ransomware attack which locked out computers with a message saying the user's files had been encrypted and would only be free once they paid 300 in bitcoin. 
    An example of the “Petya” rans

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