• Wallpaper teams with design platform Revolution for range of pre-crafted homes

    Design title Wallpaper has teamed with design development platform Revolution to create a range of pre-crafted homes and pavilions that will offer customised and bespoke designs. 
    Wallpaper will recruit six architects to design the structures that will target a global market. The pavilion structures will be designed for temporary and non-residential use.
    Marcus Rich, Time Inc. UK chief executive, said: “Wallpaper is an authority in design. It holds an enviable position in the des
  • Walmart steps into sports through arena partnership deal with the Oak View Group

    Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal.
    This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The arenas will feat
  • Enticing millennials to visit Illinois through tourism ad campaign

    Millennial tourists. The state of Illinois. That’s what tourist officials were thinking when they released their 2017 ad campaign, alongside its agency of record JWT Chicago, using the tagline, “Up for Amazing” to entice millennials to visit.
    The ad begins with, “When was the last time you did something for the first time?”
    It then goes on to highlight sites such as Route 66, the historic sites in Springfield that detail President Lincoln through museums and other s
  • Home secretary calls for Whatsapp backdoor access following Westminster attacks

    The standoff between tech firms and intelligence agencies over back door access looks set to intensify after the home secretary revealed that the man who killed killed four people in Westminster this week was using Whatsapp moments before the attack.
    Speaking to BBC One's Andrew Marr Show the home secretary, Amber Rudd, said intelligence services must have access to encrypted messaging services to ensure that there is "no place for terrorists to hide".
    "We need to make sure our intelligence serv
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  • Amazon avoids $1.5bn tax bill after judge rules its dealings with 'tax haven' Luxembourg were legal

    Amazon has avoided a $1.5bn (£1.2bn) tax bill in the US after a court ruled that it was legal for the online retailer to have paid tax on its European sales through a Luxembourg sub-company.
    The lengthy court battle between Amazon and the Internal Revenue Service (IRS) came to a conclusion after Judge Albert Lauber ruled in favour of Amazon.
    In his ruling Lauber said it was legal for Amazon to have funnelled its European sales through a low-tax Luxembourg sub-company in 2005 and 2006, rath
  • Uber pulls its self-driving cars from the road following crash

    Uber's self driving car initiative is on hold after one of its cars was left on its side following a crash.
    The incident occurred in Arizona and involved a Volvo SUV operating in self-driving mode. The crash badly damaged another vehicle, however Uber said no one was hurt.
    A spokeswoman for the police in Tempe, Arizona said the accident occurred when another vehicle "failed to yield" to the Uber car at a left turn.
    "There was a person behind the wheel. It is uncertain at this time if they were c
  • Boris Johnson questions Google's willingness to address extremist content on YouTube

    Boris Johnson has attacked Google for its failure to curb jihadist websites, mounting more pressure on the internet giant which could also be forced to cut advertising fees on YouTube in response to extremist content.
    Speaking to The Sunday Times, the foreign secretary said he was "furious" about Google and other internet firms for the way they financially benefit from terrorist content.
    "It’s disgusting," said Johnson. "They need to stop just making money out of prurient violent material.
  • Industry trade bodies call for ambitious free-trade deal with EU

    The BRC, FDF and NFU want to “avoid costly and disruptive customs checks, processes and procedures”
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  • Chrissy Teigen, Smirnoff release behind-the-scenes clip

    If you’re a fan of Chrissy Teigen’s hilarious tweets, you’ll love her in a behind-the-scenes clip from her partnership with Smirnoff. The supermodel and co-host of Spike’s “Lip Sync Battle,” has teased the partnership with the vodka brand with a video of her burping, giggling, eating a burrito and more.
    On Instagram, where the videos has over 1.6 million views, Teigen wrote, “Guys. It’s official. I’m in a relationship with @SmirnoffUS! I
  • How advertising around empowering women continues to change the game

    As spectators walked by to see Wall Street’s infamous bull, the “Fearless Girl,” a statue created by McCann New York and its client, State Street Global Advisors, stared at them. That little girl, a symbol of female power and the call for women in leadership, made a statement.
    Simply put, in 2017, consumers, and the brands that are looking to reach these consumers, have been paying more attention to women and advocating for women’s rights.
    “As the Women’s Move
  • Tesco unlocks trolleys as the new pound coin is incompatible with current locks

    Supermarket Tesco has made a bold decision following the introduction of the new 12-sided pound coin - it is to unlock its trolleys in around 200 stores until it can fit locks capable of handling the coins.
    There's a wider story at play, the pound, which comes into circulation on Tuesday 28 March, is incompatible with a lot of machinery designed for the round pound coin.
    This could conceivably create widespread problems for the likes of vending machines, parking meters and more automated machine
  • Pret U-turns on unpaid internship scheme for young people

    High street food chain Pret bit off a little more than it could chew with its latest internship scheme for 16-18 year olds after it fell into the old trap of offering them unpaid positions with the company to gain experience.
    Earlier in the week the company announced that it will be looking for 500 UK teenagers to bring them aboard for a week of unpaid work experience - called the Big Experience Week.
    Andrea Wareham, HR director at Pret announced the initiative on the company's blog: "We will la
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  • Why McLaren's CMO is pulling into the F1 season already ‘energised’ by Liberty Media’s ownership

    When Bernie Ecclestone finally handed over the keys to the Formula One brand and all its fortunes earlier this year, marketers delighted at the previously unthinkable prospect of a revamped commercial model under Liberty Media’s tenure. And going by the account of McLaren, the changeover’s new regulations appear to be exactly what the sport has been looking for.
    Rules on sponsorship that were developed and staunchly protected by the old guard were infamously restrictive and “on
  • Alien: Covenant nods to H.R. Giger roots with Renaissance-style poster

    20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant.
    The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers 'The path to paradise begins in hell', it will likely spring up globally in OOH buys to promote the movie.
    Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences o
  • Amazon casts shade at retail rivals with its first public Prime Air delivery - a box of sunscreen

    Amazon is reporting the success of its drone delivery service, having announced the completion of its first public US drop-off.
    The Prime Air project was showcased during an event at the Mars Conference in California  which annually displays 'Machine learning, home Automation, Robotics and Space exploration' innovations to invited guests. 
    During the exhibition this week, Amazon had a fully automated flying drone deliver a package filled with sunscreen.
    It has been a long-time com
  • Pedigree features its Pup-letes in adorable sports campaign

    Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?”
    Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing.
    “We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets
  • MillerCoors creates ‘Miller Lite on Demand’ with IPG Media Lab, Drizly

    Want your Miller Lite delivered straight to your door? You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand.
    To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order. If you’re not Alexa connected, you can order by us
  • The Movie Marketing Blog: Castrol and The Fast and the Furious come together for ice driving challenge

    At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do all their own driving in those movies. I know, I know. But many of those amazing sequences that are captured in the movies are performed by stunt drivers.
    One of those stunt drivers finally gets a bit of the spotlight in a new campaign from Castrol Edge, which has partnered with Universal Pictures to help promote the upc
  • Starbucks partners with Ford so drivers can order their coffee in-car through Amazon Alexa

    Coffee drinkers will soon be able to place their Starbucks orders within the comfort of their own car after the coffee company announced a partnership with Ford.
    Ford vehicles equipped with its SYNC3 voice-activated technology, which has Amazon’s voice service incorporated into it, will soon allow drivers to place their orders using the command, “Alexa, ask Starbucks to start my order”.
    The partnership with Ford and Amazon Alexa was demoed at company’s annu
  • A young couple travels Québec via a tiny room in province’s stunning tourism campaign

    It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one? 
    For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room wi
  • Sainsbury's, Asda, Morrisons follow Tesco with 2ppl fuel cut

    Tesco will introduce the reduced prices at its 500 petrol stations this afternoon ahead of Mother’s Day
  • Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

    Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.
  • Don’t let time slippage wreak havoc with your agency’s profitability

    ‘Time slippage’ refers to the amount of revenue lost as a result of work carried out that goes unbilled. In an ideal world, an agency could bill all hours worked by staff and dramatically increase profit levels, but unfortunately, clients would have none of that! However, tackling the issue of the slippage at your agency can be the next best thing.
    Clients of ours often think they have a clear idea of which of their clients are profitable, only to later find out they were wrong, mean
  • Should ad land care about the BBC?

    The BBC is about to reach a significant milestone – in five years' time it will be marking its 100th year – but it has a lot to contend with before it gets to celebrate this. It may be the world's best funded broadcaster and a pioneering force in terms of journalism, entertainment and technology, but it has also come out of a challenging Charter renewal process that is seeing the BBC Trust scrapped and the broadcaster moved under Ofcom.
    Not only that, but the consumer landscape has c
  • Thunderbirds are go as Halifax brings back 1960s show for its latest campaign

    Halifax is siding with fellow British institution Thunderbirds for its new campaign which shows Lady Penelope’s long suffering butler Parker finally experience a change in fortunes.
    The first ad in the campaign has been created by adam&eve DDB and ITV Studios Global Entertainment and will make its TV premiere on 25 March on ITV during Ant & Dec’s Saturday Night Takeaway. 
    In the ad, Lady Penelope’s butler Parker visits a Halifax branch with a letter and discovers t
  • The Grocer unveils longlist for this year’s Own Label Awards

    366 products across 68 categories will now be judged by our expert panel
  • 'I’m not a designer, but...' and other things that will ruin a great idea

    My hiring goal, as a general rule, is to make myself the dumbest person in the room. There are tons of people who have recognized this and have stated it more eloquently than myself. For illustrative purposes, I’ll quote Malcolm Forbes who said, “never hire someone who knows less than you do about what [they’re] hired to do.”
    It just makes sense, right? Why pay someone to do something that you’re already great at? On its face, it seems so logical -- so infallible --
  • Sneaky Pete continues reign as top TV draw on Amazon Prime

    While viewers were clamoring for the return of Hand of God last week, the excitement soon dropped off; Bryan Cranston's 'Sneaky Pete' recaptured the top spot this week, driving 27 percent of Prime streams. 
    Additional insights via Jumpshot: 
    Slow Hand: Season 2 of Hand of God debuted on Amazon Prime on March 10 and took the top slot during its first week.  However, this week, it saw a 33% drop-off in viewership which pushed the series to the 2nd position behind Season 1 of Sneaky
  • TV adspend set to fall for first time since 2009 recession

    UK television adspend is set to fall for the first time since the 2009 recession, according to the latest forecast by Zenith.
  • Swedish 'Got Talent' gives talent the opportunity to present via Facebook and Instagram

    On March 18 "Talang", the Swedish version of talent show "Got Talent", launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become 'Big in Bangkok' and show their talent on a giant video screen in Thailand's capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it to Facebook or Instagram with the hashtag #Talang2017 until

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