• Wallpaper teams with design platform Revolution for range of pre-crafted homes

    Design title Wallpaper has teamed with design development platform Revolution to create a range of pre-crafted homes and pavilions that will offer customised and bespoke designs. 
    Wallpaper will recruit six architects to design the structures that will target a global market. The pavilion structures will be designed for temporary and non-residential use.
    Marcus Rich, Time Inc. UK chief executive, said: “Wallpaper is an authority in design. It holds an enviable position in the des
  • Samsung Galaxy S9 offers an answer for Apple's Animojis at MWC

    Samsung has unveiled its new flagship smartphone, the Galaxy S9 and S9+ on Sunday night at Mobile World Congress in Barcelona, with the most definitive feature from the South Korean company helping it make up ground on the iPhone's alluring Animoji.
    The new product launch promised to deliver 'The Camera. Reimagined'. This new camera boasts a Super Slow-Mo feature that cn then be set to music or Gif-ed to create shareable moments. It also more easily enables aug
  • Amnesty International calls out DC Metro's decision to ban ads highlighting 'hateful rhetoric' from world leaders

    Amnesty International has hit back at DC Metro’s decision to turn down its ad campaign highlighting “hateful rhetoric” from world leaders including Donald Trump, Vladimir Putin and Kim Jong Un. 
    The human rights group had planned to run the ads inside the Metro in advance of its annual general meeting which is taking place in the city this weekend. 
    The ‘a storm is brewing’ ad series features Trump, Putin and Kim and calls for people to “join the mov
  • Snapchat assures users 'we hear you' as it responds to calls to reverse redesign

    Snapchat has responded to the 1.2 million people who put their name to a Change.org petition calling for the app to reverse its controversial redesign promising changes. 
    The new look separates content from publishers and users’ friends and families with Stories, messages, Snaps and videos from the latter shown in an algorithmically-sorted feed, much to the distain of Snapchat fans. 
    “We hear you, and appreciate that you took the time to let us know how you feel,” the
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  • Twitter makes changes to tackle spam bots

    Twitter has made more moves to tackle bots on its platform. 
    Speaking via a blog post, the social media network’s trust and safety manager, Yoel Roth, confirmed changes to both Twitter and TweetDeck to limit coordinated posts across multiple accounts. 
    “These changes are an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter - including elections un the United States and around the world,” Roth wro
  • Droga5 confirms New York layoffs

    Droga5 has confirmed the agency has shed 5% of its New York office, approximately 40 members of staff. 
    In a statement issued to The Drum, the agency claimed the layoffs were “in order to reshape the business in line with current business demands”. 
    According to reports, the cuts span a number of agency departments - including HR - with suggestions two clients - Tencent and Mattress Firm - have both significantly scaled back their work with the agency. 
    Describing the
  • NRA accuses brands of a 'shameful display of political and civic cowardice' as Delta and United cut ties

    The National Rifle Association (NRA) has spoken out over the #BoycottNRA movement which has now seen more than 20 brands cut ties with the association, with Amazon, Facebook and FedEx under pressure to follow suit.  
    A statement issued by the NRA followed twin announcements from Delta and United yesterday (Saturday 24 February), which stated both airlines would no longer offer flight discounts to the NRA’s annual convention. Delta is reaching out to the NRA to let them know
  • Rakuten video-on-demand platform launches partnership with Golden State Warriors

    Japanese e-commerce giant Rakuten is no stranger to sports sponsorship and partnerships, and its latest with the NBA’s Golden State Warriors is the next step in expanding its reach to a broader audience and making inroads to the Chinese audience, especially in the United States.
    Its recent history of sports partnerships shows a company being tactical about its quest to gain wider recognition. In late 2016, the company announced a deal with La Liga leaders FC Barcelona for a reported $235.4
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  • Online game 'Bad News' to help teenagers recognise fake news

    The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online.
     
    The game, called 'Bad News', allows players to build a social media following by choosing inflammatory headlines and images to share with their imaginary fans. Players then earn achievements for impersonating celebrities and spreading misinformation 
     
     
    Researchers at the University of Cambridge have already shown that briefly exposing people to
  • Amazon, Facebook & FedEx under pressure to cut NRA ties as global brands distance themselves

    Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online.
    In the aftermath of the school shooting that took place at Parkland, Florida that saw 17 people lose their lives, several demonstrations have taken place to counter gun crime in America.
    Facebook has apologized for promoting a v
  • Google announces Carrier program and expansion plans for Assistant

    Google has announced that Google Assistant, already available in eight languages, will be made available in more than 30 languages by the end of the year.
     
    Google also plans to make Assistant multilingual later this year which will allow it to understand the users in multiple languages fluently. Google will bring the Assistant to Danish, Dutch, Hindi, Indonesian, Norwegian, Swedish and Thai on Android phones and iPhones, and will add more languages on more devices throughout the year.
  • Dropbox files for IPO of upto $500m to tap into the public market

    Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the U.S. Securities and Exchange Commission according to Reuters.
     
    The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
     
    Dropbox's chief executive Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differ
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  • Dropbox files for IPO of up to $500m to tap into the public market

    Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the US Securities and Exchange Commission according to Reuters.
    The data-sharing company in its regulatory filing reported 2017 revenue of $1.11bn, up 31% from $844.8m a year earlier. The company’s net loss narrowed to $111.7m in 2017 from $210.2m in 2016.
    Box's chief executive officer Aaron Levie told Reuters: "The company’s biggest challenge is explaining to Wall Street what differentiates Dro
  • Priyanka Chopra ends contract with Nirav Modi brand

    Actress Priyanka Chopra has terminated her contract with Nirav Modi jeweler brand after the it's owner was entangled in an alleged fraud against Punjab National Bank (PNB).
     
    Priyanka Chopra has appeared in various Nirav Modi jewelers TV commercials and ads.
     
    “In light of recent allegations, Chopra has chosen to terminate her contract with the Nirav Modi brand,” Her spokesperson said in a statement reported Livemint.
     
    The Indian Central Bureau of Inves
  • FC Barcelona's quality over quantity strategy helps it gain record social media engagement

    FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. 
     
    FC Barcelona, which boasts of around 313 million followers across all social media platforms, saw 181 million engagements in January, followed by Manchester United and Real Madrid which saw 76 million and 45 million engagements respectively.
     
    Barcelona was also the first on each social media platform when broken down separat
  • Co-op makes Fairtrade commitment across bananas, tea & coffee

    The Co-op said it would now be 100% aligned across Fairtrade’s own key four food commodities
  • TV Ad Spend Weekly: Toyota doubles down on Olympic storytelling

    Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new broadcast placements, a decrease of 50% from the previous week when spend reached higher than typical levels. This could be attributed to some advertisers front-loading their new commercials towards the beginning dates of the winter competition and re-running the same ads throughout the games.
    To
  • San Francisco indie TBD makes its first hires, Intel creatives Leila Moussaoui and Sara Uhelski

    San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively.
    The pair have previously worked together for several years in San Francisco at Intel and Pereira & O’Dell. Both, their new agency said, “bring a shared history of creativity to TBD’s growing team, furthering the agency’s global mindset.”
    Moussaoui, a native of Morocco, began her career at Pereira & O’Dell as an
  • San Francisco indie TBD hires Intel creatives Leila Moussaoui and Sara Uhelski

    San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively.
    The pair have previously worked together for several years in San Francisco at Intel and Pereira & O’Dell. Both, their new agency said, “bring a shared history of creativity to TBD’s growing team, furthering the agency’s global mindset.”
    Moussaoui, a native of Morocco, began her career at Pereira & O’Dell as an
  • Vodka maker asks New Yorkers for their 'Absolut Truths' in the Big Apple

    Absolut Vodka is a uniquely Swedish company, but even as it touts its ‘Nothing to Hide’ campaign with naked employees in its home country, the global brand travels a more hipster route for its latest campaign in New York City.
    The New York-centric campaign launched in late 2017 with out-of-home billboards and wild postings in specific neighborhoods around the city that captured and reflected insider takes on the New York experience.Absolut NYC neighborhood billboa
  • Audi gets the heart beating (literally) in new 'Final Breath' spot from Venables Bell & Partners

    Carmaker Audi tells the story of an adventurer letting his life flash before him in a cinematic new spot created by San Francisco agency Venables Bell & Partners. As the man's loved ones surround him, he reminisces his moments of life and love, races through deserts, and many other adventures.
    “I spent my life in motion, relentlessly pushing forward,” the monologue begins, and in a blink you find him dancing with a love in fields of golden grass, and then helping to tear down the
  • Amazon Go: retail‚Äôs future and new personalization challenges

    When Amazon opened its first cashier-free Amazon Go store last month, it changed the game for retailers. Through its non-traditional history—first becoming an online powerhouse and then moving to brick-and-mortar—Amazon is primed to bring the ease of “one-click” shopping to the in-store experience, pushing the existing retail model into the future. The cashier-less store brings with it a new focus for retailers: how to provide a personalized, human experience without
  • Audience-first: the future of paid performance

    What does ‘audience-first’ mean to you?
    If you don’t understand your audience moving through 2018/19, you will start to see lower click-through rates, which will affect the overall results of your campaigns.
    It doesn’t matter what marketing you’re running – whether it’s TV, banner ads, print or radio – you’re still trying to affect an audience. Gone are the days of putting out an ad and expecting people to align themselves. Individual audienc
  • U OK‚Ķhen? Iceland ambushes KFC with chicken shortage ads

    Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage.
    There has been no shortage of news around KFC's chicken drought, caused by a change in delivery firms. The company has even run a self-degrading print campaign acknowledging the difficulties in its supply chain. 
    To mark the issue, Iceland, with the help of Weber Shandwick, rigged up some ads in front of a nearby KFC. 
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    The retailer is
  • ICO readies campaign to educate UK public around GDPR

    The Information Commissioners Office (ICO) is readying a campaign dubbed 'Your Data Matters' to educate the UK public on what forthcoming General Data Protection Regulation (GDPR) rules mean for them. 
    The body, which will oversee the implementation and regulation of the forthcoming EU rules, said the push will also seek to "increase public trust and confidence in the way personal data is handled" ahead of the May deadline.
    It coincides with a recent study from
  • Harveys and Bensons for Beds name all-agency marketing team

    Harveys and Bensons for Beds are doubling down on their joint growth vision with the appointment of an all-agency team to propel it toward its goal as Britain’s number one bed and home furnishing retailer.
     
    The dream team includes integrated creative agency VCCP, digital agency iProspect and consumer lifestyle PR agency Kazoo; who will sit alongside incumbent media agency RP2 to devise a cohesive marketing strategy.
     
    As such VCCP, will be tasked with devising a joint brand prop
  • Brockmans' gin palace experience returns to London

    Brockmans, the premium gin brand, is bringing its gin palace experience back to the capital.
  • High street pressures tell on Eat as losses mount

    The pressures troubling the casual dining sector are also affecting the quick service restaurants, with newly filed accounts for sandwich chain Eat showing pre-tax losses rose from £1.5m in 2016 to £3.7m last year - its fifth consecutive year of losses.
  • Alpro hosts supper club to launch Plant Power Day

    Alpro, the dairy alternatives manufacturer, is hosting a supper club to launch its new Plant Power Day event.
  • The Drum launches Facebook frame to let readers see their pet on the cover of The Drum

    You may have noticed The Drum has gone a little animal crazy, and no it's not because we are about to open a pet magazine. This month for the mobile issue of the magazine, we asked readers to send in pictures of their furry friends to feature on the magazine’s iPad-inspired front cover.
    But after the eight were announced many expressed their disappointed not to see their cute critter in the limelight. Therefore, we have created a Facebook frame, using a software that is still in beta to al

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