• Single malt specialist Gordon & MacPhail relaunches portfolio

    Its portfolio will be split into five ranges, with Connoisseurs Choice the first to roll out this month…
  • Shaq named brand ambassador of Papa John's

    Shaquille O'Neal is at it again: the NBA Hall of Famer-turned-businessman is now a brand ambassador for Papa John's.
    He'll also join the pizza franchise's board of directors and invest in nine Atlanta restaurants.
    The four-time NBA champion joins a pizza chain that is continuing to rehabilitate its image after ousting its founder, chief executive officer and original brand ambassador, 'Papa' John Schnatter, for racially insensative comments.
    The company rebranded after slumping sales and co
  • It’s time to raise the standards of multichannel ad measurement

    Thanks to the courageous leadership of folks like P&G’s Marc Pritchard and Unilever’s Keith Weed, it is increasingly becoming unacceptable in our industry to sanction waste. The infamous John Wanamaker complaint about not having a clue about which half of one’s ad budget is actually working can no longer be tacitly shrugged off as an acceptable way of transacting in our business. The accountability locomotive has left the station and there is no turning back. Either hop on,
  • Why AI is the most important audio tool you’re not using

    When it comes to audio advertising, who really has time to weed through the more than half a billion podcasts and other audio content to find the best fit for your brand? No one.
     
    Good thing that today’s audio advertisers have a tool that can help make that decision, and then analyze performance: artificial intelligence.
     
    Over the past decade, I’ve watched AI steadily change audio advertising from general to much more targeted and personalized. With modern AI advances, la
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  • Lack of right culture, the biggest hindrance to digital transformation says IBM iX

    As technology evolves at a dizzying pace, choosing the right digital transformation initiative can be a challenge. But even more critical is that any digital transformation requires instilling a culture that supports that change, according to Sarah Bernuit, VP digital strategy and IBM iX Europe.
    Speaking to The Drum at The Mobile World Congress 2019 recently, Bernuit talked about what works best to drive successful digital transformation and what doesn’t. “The attitude [of businesses
  • Kona Brewing brings a taste of Hawaii to March Madness fans

    Now that the NCAA tournament, aka March Madness, is underway, viewers will get plenty of chances to have a beverage break between plays and games. Kona Brewing is hoping that those viewers choose a refreshing Hawaiian beer and are banking on a laid back campaign to get them in the mood.
    After a regional campaign made new fans in California, Hawaii, Florida and Washington, Kona’s Hawaiian brothers are debuting on national TV to playfully suggest that shifting priorities might help people en
  • The Drum Recommends: Commended - RH Partners National fundraising campaign in partnership with Aston Martin For RAF Benevolent Fund

    The Drum Recommends: Commended is highlighting RH Partners who created a national fundraising campaign in partnership with Aston Martin for RAF Benevolent Fund.
    In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
    Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in l
  • The Drum Recommends: Commended - Fireworx Increase Enquiries & Applications For Christ's Hospital School

    The Drum Recommends: Commended is highlighting Fireworx who helped increase enquiries and applications for Christ's Hospital School.
    In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
    Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owne
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  • DDB harks back to founding trio in new corporate identity

    Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.
  • The Economist Group & Siemens: reimagine the game

    Background
    Data, analytics, IOT and smart infrastructure are set to change our world dramatically over the coming years. Siemens want to position themselves as innovators at the centre of this change and demonstrate how they are using data to transform and reimagine the world.
    Siemens has partnered with German football club FC Bayern Munich since July 2017 and their digital technologies are at the forefront of the fan experience in the Allianz Arena. Siemens challenged The Economist Group to cre
  • Axa and Boots join Campaign Brand Forum

    Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.
  • The Drum Recommends: Commended - Coast Digital Achieve 900% Increase in Subscribers For Essex County Council

    The Drum Recommends: Commended is highlighting Coast Digital who helped Essex County Council achieve a 900% increase in subscribers to their newsletter.
    In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
    Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owne
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  • Guinness's Surfer at 20: five learnings from the greatest ad of all time

    Hundreds of times every day, you’ll come across a bad ad.
    Every so often, you may see a decent ad.
    On rare occasions, you may come across a good, maybe even great, ad.
    And then there are those golden moments, scarce as hen’s teeth, when you witness something really special.
    A bona fide, gonna-mop-up-at-Cannes classic.
    Disregard even those. And finally you’ll end up with Surfer.
    The AMV BBDO classic for Guinness is, quite simply, the best TV advert ever made. Don’t take my
  • Don’t settle for ‘Scalextric transformation’

    My bank’s mobile app is pretty good. It does what I want it to do. Not all of its functions are intuitively obvious on first encounter but they are easy to learn. Recently they added the ability to pay in cheques by scanning an image. In doing so they removed the only remaining reason for me to visit a branch. Having banked with them since I was sixteen, it’s possible that I won’t ever look them in the eye again.
    I’d go as far as to say that the app is the baby
  • Instagram Checkout: the shopping mall of social media

    This week, Instagram has taken a big step in simplifying e-commerce for consumers, as well as creating a new revenue stream for the photo sharing app. And it could well be a game changer.
    Checkout on Instagram lets users make purchases directly within the app through PayPal. When a user taps on a product that’s tagged in post, they’ll now be able to buy it without having to leave the app and visit a third-party website.
    This takes the Instagram shopping experience to a whole new leve
  • With brands still 'blind' to premium media, The Guardian, Dennis & Tortoise diversify income

    Premium publishers are diversifying their income streams to reduce their reliance on advertising revenues and even take advantage of new opportunities. 
    Speaking at Advertising Week Europe, execs from The Guardian, Dennis Publishing and slow news startup Tortoise all revealed how they are shaking up industry norms.
    Coming as The Guardian announced its three-year pursuit of profitably after turning around a deficit of £57m in 2016 to 2019 profit, the discussion explored
  • World Water Day roundup: campaigns raise awareness and money for clean water

    Not everybody has the advantage of having access to clean water, but several brands and organizations are calling attention to the problem and doing what they can to raise money and awareness on World Water Day.
    In 2010, the UN recognized “the right to safe and clean drinking water and sanitation as a human right that is essential for the full enjoyment of life and all human rights” and named 22 March as World Water Day. This year’s theme is ‘Leaving no one behind,’
  • A picture of wealth: Nigel Vaz on Globalisation 4.0

    Publicis Sapient’s recently promoted global chief executive Nigel Vaz was our man in Davos this year, reporting back from the World Economic Forum where world leaders debated how to define a new, more inclusive, approach to globalization. Welcome to Globalization 4.0.
    Globalization is a term that means different things to different people, but for those I met in the halls of Davos this year at the World Economic Forum (WEF) annual meeting, globalization is a phenomenon that increases oppor
  • The Drum Recommends: Commended - Team Eleven work with Vamousse in Back to School Campaign

    The Drum Recommends: Commended is highlighting Team Eleven who worked with Vamousse on a 'Back to School' campaign.
    In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
    Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It re
  • Vanarama petitions EA to get the National League featured in Fifa 20

    Vanarama, the sponsor of the Vanarama National League, has launched a campaign looking to get the fifth tier of English football acknowledged in the UK's best-selling video game.
    The vehicle leasing company and league sponsor has mocked up a Fifa 20 game box design featuring top non-league players Jamie Collins (Sutton Utd) and Alfie Rutherford (Havant & Waterlooville). It is directing fans to sign a petition to enforce the inclusion of the league in the video game.
    Outlining
  • Business on the move including Volkswagen, Virgin Sport, Chevron, Etihad Airways, and more

    Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This weeks roundup includes Barclays Bank, EE, Mars, Snap, Etihad Airways and Chevron. 
    Global wins
    Etihad Airwayshas appointed Crossmedia as its global agency of record.  
    Venturethree has won the Digital Marketing Institute's global rebrand project. 
    EMEA wins
    Orangetheory Fitness appoints Ketch
  • MillerCoors escalates legal action over ‘false’ Bud Light corn syrup claims

    MillerCoors is ramping up moves against rival brewer AB Inbev over what it terms a ‘false and misleading advertising campaign targeting Miller Lite and Coors Light’.
    A court filing confirms that MillerCoors now intends to sue for damages over the controversy, which stems from a Bud Light Super Bowl commercial by Wieden+Kennedy New York which attacked the aforementioned brands for their use of corn syrup.
    Subsequently referred to as ‘corngate’ and '#corntroversy' the
  • Tencent advertising revenue soars 44%

    Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.
  • Brand Slam: Virgin Media vs BT

    The media giants have devised activations around popular TV shows as well as featuring sporting personalities and a glamping experience.
  • Richard Hammond in the driving seat for Falken Motorsports film

    Chimp Productions, the video production company run by former Top Gear star Richard Hammond, has partnered with Falken Tyres to produce a two-part film documenting its motorsports team on YouTube and DriveTribe.
    Shot in the style of the TV motoring magazine, the film sees Hammond take centre stage as he gets under the bonnet, behind the wheel and in front of the camera for a full overview of its tyre testing procedures.
    Dennis Wilstermann of Falken said: “We were thrilled to work with Driv
  • Now TV opens Game of Thrones-inspired tattoo studio

    Guests will be able to stream an episode of the show at the activation.
  • Hidden youth homelessness exposed with 'invisible' sculptures

    A spotlight is being shone on the problem of hidden youth homelessness by a new awareness campaign designed to bring the issue to the attention of the general population by a coalition of charities.
    #NOWYOUSEEMEE by End Youth Homelessness is centred on a set of ‘invisible’ sculptures created by artist David Oliveira which will be exhibited at London’s Design Museum between 22-24 March before hitting the road for a UK-wide tour.
    This will help seed a social media campaign in whi
  • CMO audit identifies strategies for combating digital deficiency

    A new report published by the CMO Council has identified the areas in which marketers must address to improve performance through 2019, chief among them doing more with digital.
    The worldwide audit of chief marketers collected insights from over 100 marketing leaders, from which it identified a push to become more active and hands-on in the fields of marketing technology migration, digital skills and market processes.
    To realise these well-meaning intentions, marketers were found to be upgrading
  • Singaporeans spend more time watching eSports than traditional TV

    Singaporeans love eSports and spend a total of 7.44 hours each week playing video games, the highest in the Asia Pacific.
    This is according to the latest ‘State of Online Gaming’ report on worldwide consumers’ gaming behaviors and expectations from Limelight Networks, which also found Singaporeans play consecutively for an average of 1.56 hours, the longest duration in the world.
    Singaporean gamers enjoy watching people play on YouTube and Twitch, as the report found more than
  • Lux buys search results around male-dominated jobs to put women into the spotlight

    Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs.
    The campaign, called #IntoTheSpotlight, used paid search results on Google to link to content on Miraa, a joint venture between Unilever and Vice, about leading women in certain job fields.
    According to J Walter Thompson Singapore, the agency behind the work, the idea was born of the insight that, despite changing views around women and the ability to work in Sau

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