- Revamped packaging featuring a ‘modern’ slate-and-orange design will roll out from 1 March
- Shares in the Irn-Bru maker fizzed 2.2% higher to 559.5p on the back of its results in the year to 28 January.
- ’These latest actions are another impactful demonstration of Imperial’s zero tolerance policy’
- Trial of hands-free app with 100 merchants completed last month
- The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream media outlets, Government, politicians, banks or big business and if brands are not careful, they will also fall into this growing bucket of institutions that have lost touch with their audiences.
Young people are becoming increasingly disenfranchised. This is hardly groundbreaking news, but recent global events seem to be making matters much worse. The banking crisis, Brexit and Trump ge
- Mother London celebrated its namesake holiday, Mother’s Day, on Sunday (26 March) by installing a large breast upon its office in one of the adworld’s weirder out of home executions.
The activity was centred around the free-the-nipple movement; how there is still a stigma around breastfeeding in the UK. To tackle the issue, it latched a giant inflatable boob to its rooftop.
The agency said: “This was our Mother’s Day project. A celebration of every woman’s right to
- Premier Foods has reduced cash payments to its pension schemes by a further £32m over the next three financial years after agreeing new actuarial valuations.
- Paramount Pictures have partnered up with Perfect Corp to launch augmented reality (AR) app features that allow fans to look like characters from the upcoming Ghost In The Shell film.
The new technology allows uses to interact with their feature film viewing experience through the use of their smartphone and YouCam apps.
As part of the partnership, YouCam has created filters, frames and collages inspired by the film's female characters.
There are complete interactive beauty looks via YouCam Make
- Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.
- Awal, Kobalt’s streaming label for independent artists, today announced the release of its new streaming data and insights tool, the Awal app, available to all Awal members for download on iOS and Android devices. The Awal app offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, Awal-curated data-driven insights, and comprehensive royalty revenue.
“What’s true today is that
Germany's Plazamedia expands television offerings in partnership with Comcast Technology SolutionsSeattle-based software company Comcast Technology Solutions (CTS), known for its management of video content and digital distribution, has partnered with German-based Plazamedia, the company announced today. The collaboration will expand the media capabilities of Plazamedia in delivering video content to key broadcasters and content owners from play out to monetazation of the content.
Plazamedia is an established content solution provider in production for media platforms, as well as one of the
- The newly released Saban's Power Rangers has taken movie product placement to a whole new level, centring the final act around an absurd skirmish at a Krispy Kreme. However, it does not seem to have ushered any badwill from viewers with many of the social media responses positive towards the partnership.
Empire’s review said an “extended product placement for Krispy Kreme (deliberately) bags the biggest laughs of all,” meanwhile Vulture said “It is also, jaw-dro
- Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.
- When Coca-Cola's global chief marketing officer Marcos de Quinto stated a few months ago that TV advertising is the best investment for brands, he showed a refreshing willingness to challenge the conventional wisdom. When de Quinto went one further and criticized his company’s history of digital spending, he outed himself as one of the rare voices of reason in the marketing industry.
He was recently joined by Procter & Gamble chief brand officer Marc Pritchard, who made it clear he was
MRM/McCann pegged as a digital marketing leader for its vision and execution, Gartner survey reportsAn analysis covering 22 digital marketing agencies has pegged MRM//McCann as a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. The advisory company compiled its 2017 analysis based on an evaluation of 15 criteria that includes both vision and execution.
Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business s
- Ride hailing app Lyft has taken to print advertising in a bid to differentiate itself from rival Uber – a company which has faced numerous recent scandals that Lyft is keen to distance itself from.
The $69m valued startup Uber has been bashed as a result of chief executive Travis Kalanick’s ties to the Trump administration, it has suffered multiple sexual harassment accusations from former employees and was accused of stealing its self-driving tech, following which, its self-dri
- Rubicon Project has insisted that it had disclosed its buyer fees in a contract signed with The Guardian more than a year ago and intends to vigorously contest the publisher's lawsuit in court.
- At Ad Week Europe I was lucky enough to attend a private lunch held at The Drum Arms for winners of The Drum's 50 Under 30 list of women in digital. Calling it a private lunch suggests a slightly stuffy event, but as it was run by The Drum, it meant burgers, booze and provocative discussions.
We had been invited in to meet our fellow winners, and talk about what we had got out of the award, and what we might be able to come together and achieve as a group of women in digital.
- New variant goes on sale in Asda on 2 April and follows launch of range in January
- NPD comes after healthy potions buoyed category in 2016, according to supplier’s new report
- The winning product will be listed at Ocado and will receive a £20,000 marketing package
- Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring water mixed with real fruit and no added sugar.
- The NPD was developed by microbrewery Jaw Brew and bakery Aulds
British Gas shifts from acquisition to retention marketing to know the value of keeping the right customersCustomer acquisition may be vital to all businesses but it doesn’t let a marketer see who their customers are, which is why British Gas is pinning its push for more personalised campaigns on a strategy predicated on retention.
The country’s largest utilities provider knows it can’t rely on tariffs and price cuts to woo new customers if its existing ones are going to leave. It’s tantamount to a never-ending game of whack-a-mole, where for every few hundred thousand custome
- Too often in media brands fall into the trap of “paying lip-service to authenticity” instead of contributing to the gender solution, at a time when it’s fashionable to be a feminist without any notion of what the word means, or stands for.
At play in the industry is a constant battle between brands that work to “break down stereotypes”, and those that “proliferate stereotypes are really damaging to society”, according to Katie White, the managing directo
Sir Peter Blake's largest artwork to be won in Mandarin Oriental's 'Our Fans' competitionCommissioned by London Advertising for its client Mandarin Oriental, 'Our Fans' is a massive collage the size of 38 double decker buses and features 100 of the world’s most famous faces.
‘Our Fans’ has been used to cover the face of the Mandarin Oriental Hyde Park, London, while the historic building undergoes a £165 million refurbishment. Inspired by Peter Blake’s iconic album cover for Sgt Pepper’s Lonely Hearts Club Band, the artwork has certainly
- Amazon has delayed the opening of its cashier-less retail stores thanks to technical problems.
Due to open to the public at the end of this month, after a trial version was launched in the US in December 2016, the futuristic Amazon Go store uses cameras, sensors and algorithms to track products taken from the shelves. Sticking with the innovative theme, there are no cashiers and customers simply leave the store with their purchases without opening their wallets, as items are charged directl
- The love fest that is AdWeek Europe took place during a dramatic and tumultuous week, starting with Google apologising to brands who were affected by the brand safety issue on YouTube, and finishing with the far more serious terrorist atrocity in Westminster. That meant that Sadiq Kahn - a great catch for ESI on Thursday - obviously had to cancel. A sombre time to remember - this is only advertising.
But the show must go on. And I have to say the 2017 edition of AWE was packed with genuine
- The Guardian has started legal proceedings against adtech firm Rubicon Project after it allegedly failed to disclose fees earned from advertisers that appeared on the publisher’s site.
The media owner confirmed today (28 March) that it had “commenced proceedings against Rubicon Project for the recovery of non-disclosed buyer fees in relation of Guardian inventory”. It declined to share any more detail on the move, citing legal reasons.
Rubicon disputes the allegations, arguing
- Amazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region's biggest online retailer.
Follow @FMCGNewsUK on Twitter!