• Quorn extends meat-free range and redesigns packs

    Revamped packaging featuring a ‘modern’ slate-and-orange design will roll out from 1 March
  • MEC's Marla Kaplowitz chosen as new 4A's chief

    The American Association of Advertising Agencies – the 4A’s – has named Marla Kaplowitz the organization’s new president and chief executive officer.
    The trade association that represents the advertising agency business named Kaplowitz, CEO of MEC North America, unanimously by a 10-person selection committee comprised of 4A’s board members and let by 4A’s board chair Bill Koenigsberg.
    Kaplowitz, who has also worked at Ammirati Puris Lintas and DMB&B,
  • MBLM names Disney as the most intimate brand in 2017

    Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the emotional bonds between a person and a brand.” MBLM noted that emotions such as nostalgia, enhancement, fulfillment, indulgence, ritual and identity as characteristics that they looked at when determining a consumer&rsqu
  • Uber denies involvement in smear campaign against ex-employee Susan Fowler Rigetti

    Uber has denied allegations that it is behind a smear campaign against a former employee who published a scathing blog post alleging sexual harassment claims while working at the tech business over the course of a year.  
    Susan Fowler Rigetti, a former engineer for the business, revealed on Twitter that people were being asked to share “personal and intimate info” about her, causing many to conclude Uber was behind the queries.
    The assumption stems from the fact that the co
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  • Apple probes ‘exploding’ iPhone video

    Apple is reportedly checking claims that a US woman’s iPhone 7 Plus “exploded” and caught fire.
    Brianna Olivas, 18, from Tuscon, Arizona said she was sleeping with the phone nearby when her boyfriend noticed smoke and a strange noise coming from the phone, reported the BBC. Once the phone was moved out of harm’s way, the couple took a video, which has subsequently gone viral, in which the device can clearly be seem erupting with smoke.
    Apple has replaced both the phone an
  • Unilever explains Kraft Heinz rejection

    Unilever has admitted that Kraft Heinz’s failed takeover $143bn takeover bid has been the catalyst for it to redouble efforts to deliver better returns, faster for shareholders.                                                                              
    Speaking out about the deal for the first t
  • Mobile World Congress 2017: What to do, who to see and where to party

    With Mobile World Congress upon us, The Drum takes a look at what's going on in Barcelona including the best keynotes, demos, and parties. 
    Over 100,000 people will descend on the Catalonian capital for Mobile World Congress next week, one of the biggest tech conferences of the year. Not for the faint-hearted, the five day event is notorious for its scale. The endless exhibition halls of Fira Gran Via are no mean feat, as attendees find themselves lost amid the weird and wonderful gadgets o
  • From concept to the silver screen: the real magic behind Fantastic Beasts and Where to Find Them

    There’s a lot of magic in Harry Potter prequel Fantastic Beasts and Where to Find Them, from the eponymous beasts to the secret community of witches and wizards in 1920s New York where the film is set. But unfortunately for us muggles (non-magical people) creating the visual effects to bring JK Rowling’s story to life didn’t come at the wave of a wand.
    The Drum met with one of the real life wizards behind the Oscar nominated film, Framestore creative director and VFX super
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  • Co-op pledges Fairtrade cocoa in all own label

    The Co-op is to become the first UK retailer to sell and use only Fairtrade cocoa in all own-brand products
  • Oscar-nominated animation: An Academy member weighs in on the film’s campaigns

    Oscars Sunday is almost here, and with it comes that time of year that has actors and directors returning to talk shows and press tours to plug last year’s movies, stylists scrambling to find the dress that will make their client stand out (but not too much), and “for your consideration” ads adorning every Hollywood street corner.
    But how much impact does the often grueling and costly awards season campaigning actually have on how members of the Academy of Motion Pictures Arts
  • Press barred from White House press briefing causing media uproar

    Multiple news organizations and journalists that have irked President Trump were barred today from a White House press briefing, sparking outrage from those blocked out.
    CNN, the Huffington Post, the New York Times, Politico, BuzzFeed and the Los Angeles Times were among the news outlets barred from attending an off-camera, informal briefing by White House press secretary Sean Spicer.
    The BuzzFeed White House correspondent, Adrian Carrasquillo, tweeted that Breitbart News, the Washington Times a
  • 'Be confident and never be afraid': 8 questions with Robert Holeman, Team One

    Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
    Robert Holeman, digital asset coordinator, Team One
    Who was your role-model when you were younger?
    Growing up I admired my aunt Leslie. She w
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  • Boston agency Sleek Machine hires Eric Freedman as chief strategy officer

    Eric Freedman joins creative agency Sleek Machine as its chief strategy officer, the company announced today.
    Freedman will oversee brand strategy, communications planning, consumer insights and analytics for Sleek Machine while also joining the agency’s leadership team in new business efforts and organic partnership growth.
    Most recently, Eric was SVP, sales, marketing and business development at Quantum Designs, a nutrition technology company. Prior to that, he was at the strategic brand
  • Publicis Brazil and Leo Burnett Tailor Made win strategy and creative duties for Brazilian bank Bradesco

    Brazilian bank Bradesco has appointed Publicis Brazil and Leo Burnett Tailor Made as creative and strategic partners.
    The two Publicis Communications agencies will now take on responsibilities that were previously held by WMcCann and Y&R, according to trade publication Meio & Mensagem.
    The appointments are the latest in a string of wins for Publicis in Brazil. Leo Burnett Tailor Made also won recently won Extra, a Brazilian retailer, in December.
    Sao Paulo-based agency DZP&T was rece
  • Do football fans only share when they are winning?

    In May 2016, Leicester City Football Club achieved something incredible. They became the fastest growing UK brand on Instagram.
    The club's fairytale Premier League campaign earned them the title of everybody’s second favourite team. Less than 10 months after being serenaded on the King Power Stadium pitch by Italian tenor Andrea Bocelli, Claudio Ranieri has been unceremoniously dumped by the club he led to the title. Leicester City’s power brokers lost the faith, but have their socia
  • Hyatt pushes for acceptance and inclusion in spot that will debut during Oscars

    Hyatt is kicking off a new global campaign this weekend with a 30-second spot that will air during the Academy Awards on Sunday.
    The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful of them.
    Set to a rendition of “
  • And the Oscar goes to…La La Land, if Bing Predicts is right

    In what has become something of an annual tradition, Bing Predicts has looked into its crystal ball and determined the 89th Academy Awards on February 26 are going to be a very good night for La La Land.
    That’s because Bing analysis indicates the comedy-drama-musical should to take home statuettes for Best Picture, as well as Best Director, Best Original Screenplay, Best Cinematography, Best Original Score, Best Original Song and Best Production Design – in addition to Best
  • McLaren reveal new F1 automobile livery designed in collaboration with The Clearing

    The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing.
    The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat.
    Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach li
  • Trump Creative Dump 2: publishing, print and posters inspired by POTUS

    Donald Trump's already controversial presidency has sparked a creative renaissance across arguably the most diverse group of protestors ever assembled to a common cause.
    The media, and most interestingly, the covers they've created signifying the new POTUS, have largely been united in their views while truly unique in their execution.
    As part of the Chip Shop Awards - the creative awards with no rules - The Drum is on the hunt for new creative work that makes Potus pout-
  • Sean Clarke puts Asda in back-to-basics lockdown

    Asda boss Sean Clarke has retired the flagship strategy of his namesake predecessor six months early
  • Highmark launches humorous campaign to encourage patients to really talk to their docs during physicals

    People often don’t ask the right questions, if any at all, when they go to the doctor. Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the US, is out to change the way people interact with their docs with a new ad campaign called “Ask the Doctor.”
     
    The campaign, done through Partners + Napier, includes digital banners, mobile ads, direct mail and TV spots. The spots, directed by Chris Hooper of L.A.-based Raucous Content, a
  • 'This Girl Can' returns with empowering campaign narrated by civil rights icon Maya Angelou

    ‘This Girl Can’ has returned to empower more women to overcome judgement and take up exercise with a new campaign featuring the work of iconic poet and civil rights activist Maya Angelou.
    The second installment of Sport England’s hugely successful campaign, which is estimated to have encouraged 2.8 million women to become more active, stays true to the original formula while incorporating new insights and messages.
    The new film for the campaign features a soundtrack playing alo
  • Digital and printed book series created to help generation Z fall in love with reading

    We Love Digital, a digital creative agency, has shaken up the screen-addicted childhood of the modern day by offering stimulating stories children can access through their love of tech.
    Epic Adventures combines digital and printed mediums with a storyline and characters, providing access to a platform with surreal reading material through an interactive digital experience. 
    James Easley, co-founder of We Love Digital, said of the project: “World Book Day seemed like the perf
  • Digital and printed book series created to help digital natives fall in love with reading

    We Love Digital, a digital creative agency, has shaken up the screen-addicted childhood of the modern day by offering stimulating stories children can access through their love of tech.
    Epic Adventures combines digital and printed mediums with a storyline and characters, providing access to a platform with surreal reading material through an interactive digital experience. 
    James Easley, co-founder of We Love Digital, said of the project: “World Book Day seemed like the perf
  • AB InBev: Bud Light will be Budweiser's 'kid brother'

    Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev, which is making a second attempt to introduce the US's number one beer brand to the UK.
  • Mobile World Congress: Speakers from Telefónica, Mastercard and more share their previews

    The world is truly mobile, yet marketers are still struggling to fully understand the opportunities out there. Ahead of Mobile World Congress 2017, The Drum caught up with some of this year’s speakers to find out where they think mobile is taking us, and to get a sneak preview of what they’ll be discussing at the conference.
     
    Dan Rosen, global director of advertising, Telefónica 
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    At Mobile World Congress 2017 I will be talking about the role telecoms comp
  • The social tao of Trump: 10 things we can learn from the president's last 200 tweets

    President Donald Trump's @therealdonaldtrump Twitter account has become legendary for its ferocious style and seemingly ‘shoot- from-the-hip’ spontaneity.
    And in spite of the backlash from the public and both parties to his unconventional Twitter presence, he’s been getting millions of ‘favourites’ and ‘retweets’ since his 20 January inauguration. Those 144 characters are connecting with people.
    In fact, engagement with his personal account has skyr
  • Goal.com owner Perform Media introduces relevance to ePlayer video product

    Goal.com owner Perform Media is partnering with Suggestv to target its ePlayer product with contextually relevant video across its publisher partners, which includes Trinity Mirror, MailOnline and the Independent.
    Perform Media provides video to more than 500 publishers through its ePlayer platform, the largest sports video on demand platform in the world with over one billion streams a year in the UK.
    Its football news site Goal.com last year claimed the accolade of the most shared publish
  • The Grocer New Product Awards deadline extended to 10 March

    Suppliers now have two more weeks to enter our search for matchless branded goods
  • How sleek trailers, Hugh Jackman and Deadpool rumours helped drive Fox's Logan marketing campaign

    20th Century Fox has been widely and heavily promoting ‘Logan’, utilising the star-power of Hugh Jackman and clever trailer launches, hot on the heels of the widely-praised campaign that secured Ryan Reynold’s Deadpool as the top earning R-Rated movie ever made.
    The movie, loosely based on Mark Miller's Old Man Logan graphic novel, serves as the 10th entry in the X-Men franchise and the third standalone Wolverine flick. It is the first to move into R-Rated territory and is

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