FMCG news

• Princes owner tests water for potential Young's acquisition

  12-01-2018 12:56 via The Grocer - latest headlines
  
  Mitsubishi Corporation approached the private equity owners of Young’s late last year
  
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• Original boredom: Americans aren't excited about digital content from NYT, Conde Nast

  24-04-2018 20:35 via News
  Only 2% of Americans who have watched digital content are excited for original video content from magazine publisher Conde Nast, confirmed a new study from Matrix Solutions.
  The results arrived a week before the IAB's Digital NewFront event, where original digital video programming is showcased. On the other end of the spectrum, YouTube and Hulu received more positive results, as 57% of the 1,319 American adults Matrix and partner YouGov surveyed were excited about original content com
  
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• Marketers still struggle to glean insights from digital video ads, says study

  24-04-2018 19:18 via News
  Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report.
  A study conducted by the CMO Council and video advertising technology provider ViralGains found that although 78% of chief marketing officers are increasingly held accountable for bottom-line metrics like sales, “the vast majority are still measuring video ad success with traditional, awareness-based metrics like clicks and impressions.” The report surveyed 2
  
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• Diversity and division: LGBTQ+ agency pros face taunts, physical abuse from coworkers

  24-04-2018 19:06 via News
  15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas UK and Gay Star News.
  The survey was given to a panel of self-identified LGBTQ+ employees revealed a truth contrary to the vocal support agencies have given to those who identify as such. The panel, made up of staff from 40 marketing and communications agencies acros
  
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• Peak Ace, Receptional and Merkle amongst the winners at The Drum Search Awards 2018

  24-04-2018 18:53 via News
  Peak Ace, Receptional and Merkle Periscopix have taken home the top accolades at The Drum Search Awards 2018. 
  The Grand Prix is the most sought after awards of the evening and Peak Ace, along with winning the SEO - Best Use of Data, have amazed the judging panel with its work on Kartenmacherei. 
  ZPG, director of paid performance media, Vincent Coyle, said: "Peak Ace used classic on-page SEO along with more creative approaches to performance content marketing to gen
  
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• Finalists for The Drum Marketing Awards 2018 announced

  24-04-2018 18:53 via News
  The Drum Marketing Awards judges can reveal which brands and agencies have made it to the final shortlist.
  The top trends that emerged were how brands are engaging with wider social issues -- such as exposing and encouraging discussion around mental health and media trends -- and the rise in the popularity of slow TV and the Grime music genre. 
  Chairman of the judging panel, Gareth Helm, chief marketing officer, ZPG, said: “The judging day was tough. We all come in with our own experi
  
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• Five Points Brewing Co smashes its £750k crowdfunding target

  24-04-2018 18:36 via The Grocer - latest headlines
  
  It had offered up 6.92% of its equity, valuing the company at £12.5m.
  
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• The 6-point checklist for successful DMP engagement

  24-04-2018 17:59 via News
  If you’re serious about data-driven, addressable marketing, investing in a Data Management Platform (DMP) is one of the smartest choices you can make. The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.
  There’s a
  
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• Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer

  24-04-2018 17:22 via News
  Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands.
  The makers of the popular Fat Tire beer, however, are connecting their products to the country and its rich brewing traditions by having an actual Belgian man promote the brand’s new Belgian White beer.
  Working with its agency of record, Erich & Kallman, New Belgium rece
  
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• Bauer Media decommissions The Debrief and folds team into Grazia’s digital efforts

  24-04-2018 16:54 via News
  Bauer Media is shuttering The Debrief and swelling sister publication Grazia with its digitally-savvy staff.
  The company claims the closure was made to “drive growth and better serve its audience” at Grazia, a move made easier by a unified audience keen on “fashion authority, coverage of politics and news [that] has a broad appeal amongst women."
  Lauren Holleyoake, launch publisher of The Debrief, said: “We are extremely proud of everything we have achieved over the last
  
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• Oracle bolsters adtech offering with purchase of contextual targeting outfit Grapeshot

  24-04-2018 16:47 via News
  Oracle has today (24 April) announced its intention to purchase Anglo-American contextual targeting outfit Grapeshot, an announcement it claims will complement its 2017 purchase of Moat.
  Financial details of the deal have not been publicly disclosed although financial outfit IQ Capital is understood to have helped broker the deal. A post on the official Oracle site claimed the enterprise software giant has signed an agreement to acquire Grapeshot, and also suggested it will join its Oracle
  
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• Picking the right influencers and how to tell a story to the sceptical consumer: Top tips from Matter of Form

  24-04-2018 16:25 via News
  Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement. But while marketers are continuing to invest in this space, according to a recent report, only 36% of marketers feel their influencer marketing efforts are effective.
  Following The Drum’s launch of an influencer marketing survey, in association with Buzzoole, we caught up with
  
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• UK Top Shazamed ads: Ikea takes third place with a splash of colour

  24-04-2018 15:45 via News
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  This week sees Ikea entering the charts in third place. The short clip starts with a gaggle of ghost sheets coming out for a rather mundane party. Queue the colourful textile ghosts at the door, daring to be different and K7's 'Come Baby Come' and what you get is an all-out dance party.
  Other entries this week include Lloyds Bank in sec
  
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• Men and women agree that car advertising is ‘too masculine’

  24-04-2018 15:40 via News
  Car advertising is ‘too masculine’ according to nine out of ten consumers, research from AutoTrader has found. 
  As a means of influencing a purchasing decision, car ads may be missing a trick, 77% of women said they were put off by hyper-masculine creative while 58% of men admitted hyper-masculinity was unwelcome.
  Overall, 87% of Brits claim to feel increasingly disconnected from car marketing, with almost three-quarters (73%) accusing car adverts of personifying gender ste
  
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• Vita Coco expands its Coconut Milk into ambient segment

  24-04-2018 15:35 via The Grocer - latest headlines
  
  The one-litre Tetra Pak will roll out next month with an rsp of £2.49 – 50p less than the drink’s chilled version
  
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• Vincent Bolloré arrested as part of probe into corruption allegations

  24-04-2018 15:26 via Campaign UK News RSS Feed
  The billionaire recently stepped down as chairman of Vivendi.
  
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• Vivendi’s Vincent Bolloré investigated for allegedly using Havas to influence African election

  24-04-2018 15:10 via News
  Vincent Bolloré, the former chairman and biggest shareholder in media group Vivendi, is under investigation for allegedly using ad agency Havas (now owned by Vivendi) to work on elections in West Africa.
  According to reports, Bolloré was held for questioning by French judicial police today (24 April) as part of an investigation into corrupt business practices in Africa. It is understood that the French judges are examining whether Havas helped finance the electoral campai
  
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• Chapel Down adds 2016 Bacchus to its English wine range

  24-04-2018 15:08 via The Grocer - latest headlines
  
  The wine is made with Bacchus grapes from Chapel Down’s Kent vineyard
  
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• Digital agency Innity expands into Cambodian market

  24-04-2018 14:46 via News
  Digital media company Innity is tackling its eleventh market in Southeast Asia, with its expansion into Cambodia. 
  Innity will be offering advertisers in Cambodia solutions to run measurable and responsive creative campaigns across the full range of digital channels.
  Janus David, the sales manager for the agency's emerging markets, who has been tasked with leading Cambodia’s sales, business development and overall operations, says the Cambodian media scene "has grown exponen
  
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• McVitie's owner Pladis hires ex-Bacardi global marketer Dmitry Ivanov in group restructure

  24-04-2018 14:25 via News
  The owner of McVitie's and Godiva brands, Pladis, has hired Bacardi’s former global marketing director Dmitry Ivanov to the newly created role of chief commercial officer.
  The creation of the role will see the company’s global marketing, digital and R&D teams brought together for the first time. Ivanov will oversee the three divisions with a view to “aligning them with a consumer-centric, commercial focus.”
  Libby Escolme is
  
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• Del Monte launches premium 'Gold' variety tinned pineapple

  24-04-2018 13:49 via The Grocer - latest headlines
  
  It comes as sales of the fruit are booming, with Tesco reporting a 15% increase in sales last month
  
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• Piccolo moves into baby snacks with Squares wafers

  24-04-2018 12:54 via The Grocer - latest headlines
  
  Available in Mango and Coconut variants, the NPD is aimed at introducing infants to their first textures
  
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• Buzzoole becomes the only EU headquartered company named in Gartner ‘influencer marketing solutions’ report

  24-04-2018 12:52 via News
  End-to-end influencer marketing platform Buzzoole has been named in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, becoming the only European headquartered company to appear among the ten vendors featured. All nine other are vendors based in North American.
  Influencer marketing tools may include technology platforms, influencer agencies and curated networks of influencers, according to Gartner. The research suggests that “in 2017, nearly two-thirds of m
  
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• How NBC harnesses social buzz to fuel fan fervor for This Is Us

  24-04-2018 12:30 via News
  NBC’s smash hit This Is Us already had legions of fans before the show hit airwaves in September of 2016. That’s because the show’s trailer – which NBC released during its 2016 Upfront – instantly became a hit in itself, racking up 105 million views on Facebook and YouTube before the first season premiered, according to the network.
  Part of that was by design, of course; Jared Goldsmith, NBC’s senior vice president of marketing strategy and digital,
  
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• Waitrose to extend use of FareShare Go app across its estate

  24-04-2018 12:25 via The Grocer - latest headlines
  
  Waitrose started using the app at three stores in January 2017 before rolling it out to 25 outlets
  
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• Spoon swallows Southerly to form pan-European agency

  24-04-2018 12:06 via News
  London has found itself at the seat of a modern-day Nordic invasion with a decision by communications agency Spoon to acquire local content agency Southerly, creating a full-service communications and marketing agency at a stroke.
  Spanning London, Stockholm, Gothenburg, Malmo, Oslo and Helsinki the combined business will give the Swedish business the scale it needs to corner new markets and expand its existing offer.
  Spoon, owned by publisher Bonnier, is already the largest content agency in the
  
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• Camptoo ramp up PR with Rooster appointment

  24-04-2018 11:55 via News
  Camptoo, a sharing economy platform for owners and renters of campervans and motorhomes, has appointed Rooster as its UK PR agency. 
  The service, founded in the Netherlands in 2014, connects camper van owners and potential renters. The site offers travellers access to 1,500 vehicles ranging in size, style, age and facilities throughout Europe and more than 200 across Australia. 
  Rooster has been tasked with delivering an impactful public relations campaign making campervan travel acces
  
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• Reddit puts down roots in Chicago as it powers up its pitch to brands again

  24-04-2018 11:47 via News
  Reddit is to expand its partnerships team with the launch of a new sales hub in Chicago in the hopes of attracting more ad dollars from brands.
  The so-called ‘front page of the web’ announced that it is looking to swell its team beyond San Francisco as it courts advertising budgets across the US. 
  Announcing these efforts, Reddit said it is becoming “an increasingly valuable part of any brand’s advertising and social engagement strategy”. It added that this new
  
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• Apple braced for European scrutiny over Shazam deal

  24-04-2018 11:24 via News
  Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app.
  Regulators are alarmed at the prospect of Apple flexing its muscle by encouraging Shazam users to migrate to its own music streaming service in the event that its takeover proceeds.
  Apple music currently languishes a distant second to market leader Spotify with around half as many paid subscribers, but it is catching up fast and could be given a further bo
  
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• Campaign launches School Reports: Extended Edition

  24-04-2018 10:57 via Campaign UK News RSS Feed
  For the first time, Campaign is offering an extended version of School Reports, the definitive guide to how the biggest and most high-profile advertising and media agencies performed over the past year.
  
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