FMCG news

• Nike continues equality drive with latest 'BeTrue' collection for LGBT causes

  29-05-2017 13:29
  
  Nike will see the return of its campaign for LGBTQ causes after announcing a new 'Be True' collection would launch on 1 June.
  The initiative started six years ago as a an employee-led grassroots program inspired by the benefits diversity can bring to communities and workplaces. It has since grown into an annual campaign centred around new rainbow themed collections which have helped raised around $2.5m in the US for LGBT causes.
  This year's line will include both footwear and apparel a
  
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• Sainsbury’s Argos store comes to Coronation Street under sponsorship renewal

  16-04-2024 12:11 via campaignlive.co.uk
  
  The retailer has been the headline sponsor of the soap since 2021.
  
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• ‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

  16-04-2024 10:17 via campaignlive.co.uk
  
  Ogilvy UK’s Natalie Chester (strategy director) and David Fanner (consultant, behavioural science) discuss the high-profile campaign targeting violence against women and girls.
  
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• EBay reviews global media account

  15-04-2024 19:07 via campaignlive.co.uk
  
  EssenceMediacom is the incumbent.
  
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• Campaign Podcast: Accenture Song acquisition | M&C Saatchi’s new strategy | Monzo and AnalogFolk

  15-04-2024 18:09 via campaignlive.co.uk
  
  Campaign's editorial team discusses the latest stories from adland.
  
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• Barclays appoints social media agency

  15-04-2024 16:39 via campaignlive.co.uk
  
  Pitches for the account took place late last year.
  
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• Decathlon UK picks media agency

  15-04-2024 16:12 via campaignlive.co.uk
  
  Appointment follows a non-competitive pitch.
  
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• Magnum rolls out OOH campaign in Piccadilly Circus

  15-04-2024 15:11 via campaignlive.co.uk
  
  The activation is the latest in Magnum’s 'Wherever pleasure takes you' campaign.
  
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• Beyond Collective hires Dan Southern to lead strategy agency Frontier

  15-04-2024 12:37 via campaignlive.co.uk
  
  Dan Southern spent six years at Contagious.
  
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• Pablo hires creative directors from Adam & Eve/DDB and Special

  15-04-2024 12:14 via campaignlive.co.uk
  
  Trio join in same roles.
  
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• Pablo appoints creative directors from Adam & Eve/DDB and Special

  15-04-2024 12:14 via campaignlive.co.uk
  
  Trio join in same roles.
  
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• Pablo appoints trio of creative directors

  15-04-2024 12:08 via campaignlive.co.uk
  
  They join Pablo from Adam & Eve/DDB and Special Group New Zealand.
  
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• Heinz dolls up in pink for limited-edition Barbiecue Sauce

  15-04-2024 12:08 via campaignlive.co.uk
  
  Condiment will be promoted via owned social media and earned PR and influencer activity.
  
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• Notorious Communications parts ways with Goodstuff and hires buying chief

  15-04-2024 11:27 via campaignlive.co.uk
  
  Indie agency Notorious leaves Goodstuff's G-Force buying service.
  
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• Shrinkflation makes its way back into FMCG - MSN

  15-04-2024 01:57 via news.google.com
  
  Shrinkflation makes its way back into FMCG  MSN
  
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• Shrinkflation makes its way back into FMCG - The Financial Express

  15-04-2024 01:10 via news.google.com
  Shrinkflation makes its way back into FMCG  The Financial Express
  
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• FMCG design and brand agency, Molasses, announces client director - Mumbrella

  15-04-2024 00:59 via news.google.com
  FMCG design and brand agency, Molasses, announces client director  Mumbrella
  
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• Top Indian Corporations & MNCs Across Banking, Insurance, FMCG And Telecom Sectors File Appeals Against GST - Free Press Journal

  13-04-2024 11:28 via news.google.com
  Top Indian Corporations & MNCs Across Banking, Insurance, FMCG And Telecom Sectors File Appeals Against GST  Free Press Journal
  
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• Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

  12-04-2024 16:27 via campaignlive.com
  
  Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
  
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• Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

  12-04-2024 14:51 via campaignlive.co.uk
  
  Brand eyes ad push later this year.
  
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• #CannesForAll returns to take two cohorts of diverse talent to Cannes Lions

  12-04-2024 14:31 via campaignlive.co.uk
  
  Brixton Finishing School and DigiLearning Foundation are behind the initiative.
  
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• Franki Goodwin and Felix Richter among UK figures on Cannes Lions Awarding Jury

  12-04-2024 14:01 via campaignlive.co.uk
  
  There are 16 UK experts on the jury this year.
  
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• Lucozade unites Sport and Energy brands in first masterbrand platform

  12-04-2024 13:10 via campaignlive.co.uk
  
  The campaign was created by Adam & Eve/DDB.
  
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• Agencies on the Agenda: M&C Saatchi, Accenture Song and Ogilvy

  12-04-2024 12:58 via campaignlive.co.uk
  
  Campaign highlights three agencies on its radar.
  
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• Channel 4 Sales secures Ring as Friday night sponsor

  12-04-2024 12:40 via campaignlive.co.uk
  
  Deal was brokered by Channel 4 Sales and Manning Gottlieb OMD.
  
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• Channel 4 Sales secures new Friday night sponsor

  12-04-2024 12:40 via campaignlive.co.uk
  
  Deal was brokered by Channel 4 Sales and Manning Gottlieb OMD.
  
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• Leo Burnett, Mother and others join diversity initiative to demystify job roles

  12-04-2024 12:32 via campaignlive.co.uk
  
  Six UK creative agencies join 'Day of Wrk' platform.
  
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• Big Brother is watching you: Audible stages 1984 takeover of The Guardian

  12-04-2024 12:15 via campaignlive.co.uk
  
  George Orwell 'returns' to The Observer in new ad campaign.
  
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• FMCG companies expect more rural buying after Skymet predicts normal monsoon - The Financial Express

  12-04-2024 11:52 via news.google.com
  FMCG companies expect more rural buying after Skymet predicts normal monsoon  The Financial Express
  
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• The key to an uninterrupted FMCG supply chain in 2024 - Maersk

  12-04-2024 10:33 via news.google.com
  
  The key to an uninterrupted FMCG supply chain in 2024  Maersk
  
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