As the Fifa Women's World Cup (WWC) rages on, Bleacher Report is using its data to win over brands who want to grab on to soccer's rising popularity in the US.
Sunday's US-Chile match earned 5.41m total viewers stateside, making it the most-watched WWC group stage contest in US history, according to Sports Media Watch.
A recent white paper from Bleacher Report, which the digital publisher said it's using as a tool for brands who want to advertise around soccer, seems to back up the rising
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Bleacher Report is using the Women's World Cup as a launchpad to reel in brands around soccer
-
Wieden & Kennedy Portland wins Cannes Lions Agency of the Year
Burger King crowned Creative Brand of the Year. -
Wieden & Kennedy Portland named Cannes Lions Agency of the Year
Burger King crowned Creative Brand of the Year. -
Cannes Lions Day 5: Omnicom named Holding Company of the Year, plus more Grand Prix winners
The Cannes Lions International Festival of Creativity came to a close Friday (21 June) and the final batch of Grand Prix winners were named. In addition, the Holding Company of the Year was awarded, and Omnicom again took the prize for the second consecutive year.
Omnicom was named Holding Company of the Year based on the work entered in more than 27 categories. Approximately 123 agencies from 35 countries won more than 200 Lions.
All three Omnicom creative networks (DDB, BBDO and TBWA) placed i -
Glass Lions awards honor campaigns for change that challenge gender stereotypes
Glass: The Lion for Change honors those campaigns that truly made a difference — where marketing helped change the world — and they were handed out on the last day of the Cannes Lions International Festival of Creativity.
The Grand Prix Lion in the category went to VMLY&R Poland Warsaw for its work with Polish news site Gazeta.pl, Wavemaker, Mastercard and BNP Paribas on ‘The Last Issue Ever.’
For 27 years, ‘Twój Weekend’ (‘Your Weekend& -
One year in: Andrew Essex and MT Carney may be selling Plan A sooner than expected
It’s been a year since Andrew Essex and MT Carney officially unveiled their top-of-funnel boutique network, Plan A, which continues to grow through the addition of more specialist agencies to its smorgasbord of offerings. A sale was always in the cards, but now that the market has been sufficiently “frothed,” it may come sooner than they originally anticipated.
Plan A – that is, the office that houses Plan A – is small by design.
Since launching at Cannes -
FMCG Logistics Market, Demand and Trends, Analytical Overview, Growth Factors Forecast Report till 2022 Grow With CAGR of 5.60% - Market Reporter
FMCG Logistics Market, Demand and Trends, Analytical Overview, Growth Factors Forecast Report till 2022 Grow With CAGR of 5.60% Market ReporterThe FMCG Logistics Market report 2018- 2022 keenly analyzes significant features in major developing markets. The analysis includes market size, latest trends, ... -
WaterAid partners Wimbledon Foundation to raise awareness of sanitation
Tennis balls used to highlight lives lost as a result of dirty water. -
Nissan wants to be seen as technology brand, CMO says
Brand is launching Qashqai campaign to promote autonomous driving tech in UK. -
The odds are stacked against marketers who bet on generational differences
Magically, every 10 to 15 years a new generational cohort (e.g., millennials, Generation X, Generation Z, baby boomers) emerges from the shadows to transform and revolutionize American culture and the US economy.
We might miss these giant transformative waves of radical behavioral changes if it were not for the book authors, pundits, marketing consultants, advertising gurus, and communications executives who heighten our awareness of and shape our minds to the significance of each new gen -
LateRooms.com brings luxury hotel experience to Tough Mudder
Pop-up features jacuzzi and butler service for 'ultimate dirty weekend'. -
Pride in London celebrates Jubilee in film spanning LGBTQ+'s defining moments
Honouring 50 years of queer revolt, this year's Pride in London theme is Jubilee. Ahead of the July parade in the UK's capital, Pride in London has begun its celebrations with a campaign fit for royalty.
Borrowing classic Jubilee iconography, this is the second campaign BMB has delivered since Pride in London appointed it last year.
After years of relying on the ad industry's charity, BMB was drafted into work with the brand on developing on a communications plan that will see it thr -
CTI Digital appoints new finance director
CTI Digital has appointed Mark Stapleton FCA as finance director, with a brief to drive the agency’s financial growth and acquisition strategy.
Stapleton began working with CTI as a consultant, following the agency’s 2018 Management Buy Out and during the recent acquisition of eCommerce agency Nublue. As of June 2019, Mark has accepted the position as finance director and Board member at CTI Digital.
Stapleton is well-known in the accountancy industry for his leading work at top-50 m -
'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign
British rapper reveals to Luc Belaire CEO how he used social media to connect with audience. -
View all the 2019 Cannes Grand Prix winners
Burger King, Nike and New York Times were among the big winners at Cannes Lions. -
The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability
Stormzy, badgers, bands threatening to kill conservatives - whenever Glastonbury rolls around, the proverbial mud-slinging always follows. Although, mostly it's from those who either couldn’t get tickets, or who have little to no interest in what the festival has to offer.
Yet the one topic that dogs Worthy Farm year after year is sustainability. No suprise, given that Glastonbury’s hippy dippy, eco-friendly ethos means that anyone who leaves their tent at the end of the weekend, or -
Can neuromarketing save the high street?
In recent years a hybrid of neuroscience and marketing has emerged known as 'neuromarketing', the analysis of brain activity to better understand what captures the attention of shoppers and ultimately drives impulse purchases. In the first of a two-part blog, we'll look at how neuromarketing could save the high street, the opposite types of shoppers and what marketers must know about the high street shopper experience.
Controller vs Impulse shoppers
It has been well documented that the hi -
EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership
Fourth film in Pixar series is out today (21 June). -
New York Times and Droga5 take Film Grand Prix in Cannes
AMV and Adam & Eve/DDB won golds. -
Why social listening matters to your marketing
It’s good to talk, so the classic BT ad campaign told us. And, bless ol’ Bob Hoskins, he was right, it is. But to have truly meaningful conversations with customers, brands don’t need to just talk, they need to listen.
Which, considering the plethora of ways that people communicate, is no easy task. When it comes to knowing what conversations people are having about your business, do you track Twitter and LinkedIn? Do you dig into what people are writing about you on blogs and -
Cannes Lions slammed for placing Philip Morris on Good Track
Company has its own space and programme of events at festival. -
BrewDog partners British Airways to create bespoke beer Speedbird 100
Series of activations mark airline's 100th anniversary. -
Ads We Like: Ubisoft and Funworks go to college with quirky film promoting ‘Watch Dogs’
Can you learn how to become a video gamer in college? The latest film from Ubisoft and agency Funworks uses a college course setting for its promotion of the new game ‘Watch Dogs: Legion’ and doesn’t really answer the question, but it does entertain in the process.
Funworks enlisted comedic actors Jon Glaser (Girls, Parks and Recreation) and Beth Dover (Orange is the New Black) to announce the launch of the video game.
The game itself is innovative in the gaming space because a -
Cause marketing: examples of the best and worst brand purpose campaigns
Cause marketing has made the leap from an occasionally used marketing approach to the cornerstone of many FMCGs' corporate strategy. At Unilever, brands that "don't stand for something" will be disposed of, its new chief exec claims.
In a time where the immediacy of social media can be leveraged to call out a brand in a matter of seconds, marketers need to back up their cause communications with authentic actions.
Research by consumer authority Mintel has shown that as many as 56% of Ameri -
AMV adds Titanium and Glass Lions to Cannes haul for Bodyform work
Two gongs went to the UK in Sustainable Development Goals. -
The 3 pitfalls of LGBTQ+ marketing: failure to represent society both inside and out
Pride season is upon us; cue a flood of brands sharing support by updating their logos to a rainbow. But is it, like the rainbow, a trick of the light, or are these companies actually making incisive changes from the inside out?
"What brands need to understand is it’s not enough to just 'go rainbow' – they need to earn the right," explains Jan Gooding, chairman of Stonewall, the LGBT charity.
To avoid accusations of being LGBTQ+ illiterate, brands should look inwards befor -
Avoid auto, FMCG and commodity driven plays for now: Sanctum Wealth - Moneycontrol
via moneycontrol.comAvoid auto, FMCG and commodity driven plays for now: Sanctum Wealth MoneycontrolWe'd generally avoid FMCG on valuation. Also, we would avoid autos until clarity on a turnaround emerges, and also avoid commodity driven plays, Sunil ... -
Unilever's Simple teams up with Little Mix to tackle online bullying
Campaign launches on Stop Cyberbullying Day. -
There may be 33,000 vacancies for freshers in India's retail and FMCG sector - Business Insider India
There may be 33,000 vacancies for freshers in India's retail and FMCG sector Business Insider IndiaRetail and Fast Moving Consumer Goods & Durables (FMCG&D) sector is expected to add nearly 2.76 lakh new jobs. Retail sector alone will be creating 33310. -
Johnson & Johnson scraps CMO role as part of shake-up
Alison Lewis will leave business. -
ICO condemns adtech real-time bidding: 'a risk to rights and freedoms of individuals'
The UK’s Information Commissioner’s Office (ICO) has condemned the programmatic advertising industry in a strongly worded report questioning the legalities of real-time bidding (RTB).
The data regulator singled out RTB, the auction in which ad impressions are bought and sold in microseconds, claiming that widely adopted practices such as the profiling of users via cookies were in breach of both UK and EU laws.
Pulling no punches the regulator wrote: “The adtech industry a -
How culture and tech are changing brand experience at Cannes Lions
In 1954, TV was still a new technology - and so was the art of advertorial film making. A group of cinema and TV advertising contractors decided that the art of advertorial filmmaking deserved recognition - so they set up International Advertising Film Festival where they would award the best work with a trophy of a Lion. 65 years later, this festival lives on as the Cannes Lions International Festival of Creativity.
At the first awards 65 years ago, there were two categories for winners: TV and -
Smarty exposes shopper psychology with hidden camera corner shop ad
Low-cost mobile carrier Smarty is aiming to make a name for itself with the launch of a fun psychological experiment in which reserved shoppers are pushed toward asking for a discount.
The Corner Shop saw it take over a run-of-the-mill newsagent by festooning the floor space with an array of neon coloured signage shouting at customers to ‘ask for a discount’ wherever they looked. For anyone who failed to get the message, the shopkeeper himself wore a T-shirt with the same message bef -
Mobile network Smarty urges people to ask for a discount in new spot
Stunt shows people missing deals staring at them in the face. -
Three puts media account up for review
Mindshare has held business since 2006. -
Benecol moves media from Wavemaker to PHD Manchester
Brand was acquired by Raisio in 2014. -
Dunkin’ dispenses caffeinated ‘human chargers’ in battery beverage stunt
Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up.
Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide.
'Shot in the Dark' is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reuseable sipping -
How to build a sustainable brand from scratch, according to Sustenir
Most brands would consider themselves to be building a company for the future, but businesses like Sustenir are building businesses that they hope will protect the future. The question is, does it require a different approach?
It certainly requires a different frame of mind in terms of how the business is developed and run from a logistical standpoint, as Sustenir is creating consumer-facing food brands out of vertical farming technologies. Its products, such as ‘Kinky Kale’, can alr -
Bosch creates Instagram-branded stickers to encourage fans to create their dream kitchen
Bosch Home Appliances is tapping on Instagram stories to challenge fans in Singapore to design their dream kitchens with Bosch’s stickers.
The German home appliances giant’s newest campaign is a follow up from its Legit Small Kitchen campaign, which encouraged people not to compromise on the aesthetics, quality and size of their kitchen appliances even though kitchen spaces in Singapore are small.
Created by Goodstuph, the brand challenged a couple to complete their dishes in a fully -
Martell aims to be the alcohol of choice in China with new storytelling hub
Martell is aiming to recreate scenes in restaurants in China where it is the alcohol of choice for diners.
To do this, the Pernod Ricard-owned brand has engaged BBH to create a content series called “Martell Curious Restaurant” and features a virtual restaurant. People are encouraged to explore the restaurant using the gyroscope in their mobile phones.
By doing this, they will learn about Martell’s products like Distinction, Cordon Bleu, and Cordon Bleu Extra through stories ti -
MediaMonks-BizTech merger sees S4 Capital extend Australian reach
S4 Capital, the digital advertising and marketing services upstart, has confirmed that its global content arm MediaMonks has conditionally agreed to a merger with marketing and customer experience specialists BizTech.
The tie-up would significantly expand MediaMonks’ capabilities and geographic reach, expanding S4’s existing presence in Australia and Canada by gaining a fully integrated content and programmatic operation in both territories while strengthening its marketing cloud exp -
Martin Sorrell's S4 Capital acquires Australian martech group BizTech
BizTech will merge with MediaMonks, S4's first acquisition. -
Listeria Detected in Frozen Avocados- Recalled - FMCG Market News
Listeria Detected in Frozen Avocados- Recalled FMCG Market NewsNature's Touch Frozen Foods Inc. is recalling their frozen avocado chunks resulting from possible contamination of Listeria monocytogenes. Listeria ... -
Build it and they will come? Major League Baseball’s game plan to win over the UK
As the New York Yankees and Boston Red Sox prepare to contest the first London Series on 29-30 June, The Drum gets an inside look at Major League Baseball's plans to build its brand across the UK and Europe.
What Major League Baseball lacks in viewing figures overseas it makes up for in merchandise sales. The US sporting institution believes there are 5 million people in the UK who either regularly buy, or intend to buy, its products like jerseys and caps. Now, as it gears up to host regular sea -
Share market update: FMCG shares mixed; Emami dips over 3% - Economic Times
Share market update: FMCG shares mixed; Emami dips over 3% Economic TimesThe Nifty FMCG index was trading 0.43 per cent down at 29523.10 around 10:53 am. -
The antidote to brand fatigue is design
Our digital way of life gifted us many things. It gave our curious children access to astrophysical discoveries. It united communities in the wake of tragedy at extraordinary speed and scale. It forced Big Industry to hold itself accountable.
What it also did was equip us marketers to ruin brands.
When ‘modern marketing’ burst to life, we suddenly found ourselves with the unfathomable power to be in 100 places at once, blindly operating from the confines of our dark data towers. It b -
Global Fast Moving Consumer Goods (FMCG) Packaging Market 2019 Analysis on Historical Development (2014-2018) and Future Forecast (2019-2024) - Mace Times
via macetimes.comGlobal Fast Moving Consumer Goods (FMCG) Packaging Market 2019 Analysis on Historical Development (2014-2018) and Future Forecast (2019-2024) Mace TimesA New Market study, titled Global Fast Moving Consumer Goods (FMCG) Packaging Market 2019 to 2024. The report supplies a holistic summary of this global ... -
Snap, Spotify and Activision dominate experiences at Cannes Lions 2019
Once again, tech and social media giants created experiences along the Croisette to engage with adland.
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