Who knew paint could make people so emotional? Apparently, paint brand Kilz, which ran away with the voting this week to take top honors as the US Creative Work of the Week.
Kilz took paint ads to an emotional level with the new campaign for its line of primers, which lay the foundation for the best paint jobs. The lead spot, ‘Reveal’, shows different groups of people being walked into recently painted rooms, then seeing the delight on their faces as their ‘dream rooms’ a
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US Creative Work of the Week: paint brand Kilz gets emotional
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Impossible Foods closes LA creative hub, ECD departs
Impossible Foods, the maker of the Impossible Burger, has shuttered its Los Angeles office, prompting its executive creative director, Sasha Markova, to leave the business.
The plant-based food brand located Markova and its in-house creative team to LA in early 2018. However, it recently made the decision to move the operation back to its headquarters in Redwood City, California, so its creatives could work more closely with its strategy, product development, marketing and communications teams. -
Hinge CEO: advertising would be 'antithetical' to our message
Hinge brands itself as the dating app that's 'designed to be deleted'.
Justin McLeod, founder and chief executive officer of Hinge, said the goal is to create an entertaining but ultimately effective user experience that takes people off the app and out on dates.
"We don't use advertising...because that would be pretty antithetical to the way that we work," said McLeod. "If you run ads, then you need people to spend a lot of time on your platform so that you get a lot of ad impressions, an -
Case Study: Kit Kat, how to revive an iconic confectionary brand
Appetite Creative was asked by Nestle to celebrate and highlight the diversity of Kit Kat's flavours. To make it a talked-about brand with a campaign that stands out from the rest. This Kit Kat case study is a perfect example of why the four-finger wafer crisp bar is such a household name.
Background
The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp chocolate bar was launched in London. Initially created by Rowntree’s of York and -
Activations that prioritize social over ‘IRL’ experiences create purgatory, not pleasure
It’s a sunny weekend and I’m standing in a queue inside a Brooklyn warehouse. There are dozens of people around me…waiting. My boredom is palpable, closely followed by irritation and disbelief — compounded by the realization that I will have to go through this repeatedly, should I wish to get value out of the experience.
You might assume that I am lining up for food at Smorgasburg in Williamsburg, Brooklyn, but no, I am attending an (expensive) ev -
Dull year likely for FMCG sector: report - The Hindu
via thehindu.comDull year likely for FMCG sector: report The HinduThe fast moving consumer goods (FMCG) segment is expected to see a lower growth this year compared with 2018 on account of a slowdown in both rural and ... -
The art and science of managing a successful agency
It is not just changing consumer behaviour or the relentless pace of technology, the challenges agencies face are rife - from fighting for talent and budgets to over demanding clients asking for services not accounted for or contracted. Not to mention the changing relationship between brands and agencies leading to the in-housing trends, where brands such as Honda, Ford, and Vodafone are taking large portions of their marketing operations in-house to drive better efficiencies. How can age -
Pitch Update: VMLY&R drops out of Premier League pitch, Buzz Bingo calls review
Audi and the Bill & Melinda Gates Foundation are also pitching. -
Calm stunt shows incoming helpline calls in real time to shatter 'call for help' stigma
To generate greater visibility of its helpline and services, Campaign Against Living Miserably (CALM) has launched a campaign that aims to shatter the stigma of reaching out.
For those who experience suicidal thoughts, opening up to another and asking for help is not easy. For this reason, many people suffer in silence, feeling they are alone in the world.
Accoring to Calm, suicide is the biggest killer of men under 45 in the UK. Driven by the integral role helplines play in -
FMCG starts 2019 on a robust note - United News of India
via uniindia.comFMCG starts 2019 on a robust note United News of IndiaUniindia: Kolkata, Apr 17 (UNI) The FMCG Industry has kickstarted 2019 with another double-digit value growth of 13. -
Big brands fight while small ones change the game: The Drum Design Awards finalists revealed
The Drum Design Awards 2019 nominees have been decided by a panel of industry experts and we can now reveal who has made the shortlist.
According to Bow and Arrows' creative partner and founder and member of the judging panel, Natasha Chetiyawardana, there was a real difference in how the big brands play against the own brand and smaller start ups.
She said: "You could see how big brands are really having to fight, how they were really going bigger, pushing on their equity -
FMCG giants risk extinction if they ignore the subscription hype - The Drum
via thedrum.comFMCG giants risk extinction if they ignore the subscription hype The DrumThere was a time when the only thing the majority of people subscribed to on a regular basis was a magazine, and later a handful of 'essential' lifestyle products: ... -
FMCG giants risk extinction if they ignore the subscription hype
There was a time when the only thing the majority of people subscribed to on a regular basis was a magazine, and later a handful of ‘essential’ lifestyle products: satellite TV, a mobile phone, contact lenses. Then came Netflix and Amazon Prime Video and suddenly the whole concept of subscriptions as a business model was blown wide open into the mainstream.
Today there is virtually no product type that cannot be ordered via subscription and delivered to our door on a regularity of ou -
Toby Hoare handed role at Wunderman Thompson
Hoare has been given newly created role of vice-chairman. -
The Drum Mobile Awards 2019 finalists revealed
The Drum Mobile Awards 2019 finalists have been revealed.
As one of the most engaging marketing platforms, mobile is constantly evolving to meet consumer demand for content, with that campaigns are ever evolving and breaking the mould. The industry is swiftly catching up on what mobile can offer to help brands create meaningful experiences to consumers, said judge and vice president of demand EMEA at adsquare GmbH, Vincent Tessier.
He said: “I was particularly impressed by n -
US Creative Works: featuring Jack Daniel's, Toyota, Reebok and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. Th -
BBC Proms 2019 highlights accessibility with injection of young, diverse musical talent
Marking 150 years since the birth of its founder Sir Henry Wood, BBC Proms has launched its 2019 season that presents one of its most diverse programs to date.
With Wood's mission to bring "the best classical music to the widest possible audience" at the heart of its 2019 program, BBC Proms can boast an eclectic roster of musical talent that transverses Afropop to jazz, from hip-hop to pizzica.
Taking place between 19 July and 14 September, BBC Proms 2019 hopes to engage a younge -
School Reports 2019: Meet the top of the class
Find out which agencies were scored 'excellent' and 'outstanding' in Campaign's School Reports. -
British Land consolidates creative, digital and strategy into MRM McCann
Agency will handle B2C and B2B comms. -
What Lush did next... on social media
It’s been a little over a week since everyone was yelling about Lush switching ‘off’ social. The sky is falling! Lush is abandoning social media! Social media for brands is over! Anti-social brands are the future!
To be clear, in its own words, Lush never once said it was completely shutting down its social channels. Specifically, it said it was switching 'UP' social. Changing tack. Shifting strat. From an organic approach (one that doesn't put media money in the pockets of the -
What the IPA Bellwether report means for brands
After the turmoil and almost paralysing uncertainty of the politics around Brexit this year, the IPA Bellwether report for Q1 2019 comes as something of a surprise. Despite the mayhem that engulfed Westminster and dominated most news cycles in the run-up to when Britain was scheduled to leave the EU on 29 March, UK advertisers actually invested more in advertising in the first three months of the year than during the same period last year. And Q1 2019 is the three-month period immediately follow -
Adland's biggest acquisitions of the past 35 years
Publicis Groupe's purchase of Epsilon is the second-biggest deal in the industry's history. Which others make the top 20? -
The best Burger King ads that burned its rivals
The best Burger King ads are characterized by a provocative tone of voice, tongue-in-cheek humor and unflinching social commentary. As McDonald’s cheeky younger brother, the burger brand relishes any opportunity to publicly grill both competitors and celebrities alike – yes Kanye, we are talking about you.
This list looks at Burger King’s most sizzling advertising burns, from the most daring to the emboldening. Here’s our top 10.
‘Burn that Ad’ (2 -
Axe invites men to celebrate their ‘bathsculinity’
A new campaign created by 72andSunny Amsterdam on behalf of Axe has introduced a new word to the English language: ‘bathsculinity’ – the concept of being confident in yourself inside and outside of the bathroom.
Conveying this concept to US audiences via a series of short films starring actor and comedian Lil’ Rel Howery the men's grooming brand wants to reduce the pressure on young men to conform with past concepts of masculinity. Instead, the tongue-in-c -
Superdrug due to pick Grey London for ad account
Agency pitched against FCB Inferno and McCann. -
Ads We Like: Apple says not to mess with Mother Earth with action-packed iPhone film
Apple has promoted its ‘Shot on iPhone’ campaign for a while, and while it has produced some stunning still photos and compelling videos, the latest effort goes bigger – much bigger.
To celebrate the intensity, color, action and vibrancy of our world, Apple is upping the ante on mobile-shot videos with ‘Don’t Mess With Mother,’ an action-packed ode to the globe in time for Earth Day.
The sheer power of Mother Nature is shown in up-close action with scenes one -
Bolstering British talent from outside London
It’s a long-held belief that the best jobs, pay and access to new opportunities are found in London – particularly in the creative industries. The lure of this and the heritage of Adland means that many fresh graduates are itching to make it in the big smoke. However, it’s not always the case anymore – regional agencies are producing brilliant work and attracting top talent. &nb -
FMCG Packaging Market Growth by Manufactures, Types, Applications and Regions 2019-2025 | Amcor, Crown Holdings, Tetra Pak & more - Honest Businessman
FMCG Packaging Market Growth by Manufactures, Types, Applications and Regions 2019-2025 | Amcor, Crown Holdings, Tetra Pak & more Honest BusinessmanMarket Depth Research titled Global FMCG Packaging Market Report published by Decision Market Reports offers you many aspects of the industry along with a ... -
Fast Moving Consumer Goods (FMCG) Market In-depth Analysis On Factors Driving New Trends In The FMCG Industry by Pepsi, Kraft, Coca-Cola, Carlsberg Group & more - Honest Businessman
Fast Moving Consumer Goods (FMCG) Market In-depth Analysis On Factors Driving New Trends In The FMCG Industry by Pepsi, Kraft, Coca-Cola, Carlsberg Group & more Honest BusinessmanMarket Depth Research titled Global Fast Moving Consumer Goods (FMCG) Market Report published by Decision Market Reports offers you many aspects of the ... -
Monkey 47 gin opens New York pop-up exploring quirky past
Pernod Ricard brand creates destination close to Tribeca Film Festival. -
Turkey of the Week: M&S's 'food porn' resurrection is a lazy move
Is taking the piss out of your own ad even a strategy? -
Twitter outlines clean-up plans: intercepting abuse and a mute tweet button
Twitter has switched from a passive to a proactive stance on offensive tweets by beginning a process of pre-emptively deleting tweets deemed to be abusive, ending its reliance on citizen sheriffs to weed out bad actors.
New algorithms and tools mean Twitter can now intercept an estimated 38% of all abusive tweets which were subsequently taken down, a marked improvement on the year before when the service was entirely reliant on member tip-offs of abusive tweets.
Between January and March, 1 -
Adwatch: The Sunday Times and The Times reassert themselves as heavyweights
Campaign presents Westminster as hee-hawing menagerie. -
Has Guy Debord's spectacle driven nation become 'The Society of the Apathetic?'
Guy Debord is a figure well known to most students of design. He’s the archetypal pretentious dickhead; it’s why so many of us have been known to quote him.
Debord was the author of The Society of the Spectacle - a treatise/rant/chunk of proto-Russell Brand rhetoric that claimed the public is in awe of a shared fantasy of stuff we think we all should have. He blamed advertising and branding for this, of course.
To a degree, it’s proved prescient of our influencer -
Pepsi cans plans to put a billboard in space
Pepsi has canned an eye-catching launch of an orbital OOH ad not long after it entered into talks with StarRocket to position a glowing billboard in low Earth orbit.
A Russian subsidiary of Pepsi had been keen to reach for the stars to advertise its new gamer focussed energy drink, Adrenaline Rush.
It had entertained the notion of sponsoring a flotilla of small light emitting satellites called CubeSats which could be flown in formation to spell out its message to the Earth.
But this will no long -
FMCG Print Label Market 2019-2024 analysis examined in new market research report with Focusing Key players like Avery Dennison, Bemis, CCL Industries, LINTEC, etc - Market Research Updates
FMCG Print Label Market 2019-2024 analysis examined in new market research report with Focusing Key players like Avery Dennison, Bemis, CCL Industries, LINTEC, etc Market Research UpdatesThis is an excellent research study specially compiled to provide the latest insights into critical aspects of the FMCG Print Label market. The report includes ... -
Pick of the Week: WaterWipes documentary gets real about parenting
It's a rare example of a branded documentary that actually works. -
Pornhub honies sweet talk viewers via ‘Beesexual’ channel
Pornhub is educating its viewers on the birds and the bees with the launch of a dedicated channel devoted to ‘bee porn’; including explicit images of honey bees foraging for nectar among bristling plant stamens.
Highlighting the fertilization prowess of an airborne army of pollinators the campaign connects the importance of bees to the reproduction strategy of plant life and which has co-evolved with the insects.
The partnership has been devised in partnership with Operation Honey Be -
JCDecaux joins growing list of corporate donors to fund Notre Dame rebuild
French outdoor ad specialist joins backers including L'Oréal, LVMH and Apple. -
Omnicom revenue down 4.4% despite organic growth
UK revenue dropped as pound weakened against dollar. -
Global FMCG Packaging Market Is Projected To Reach USD 657.27 billion by the end of 2024: ZMR Report - ZMR Industry Journal
Global FMCG Packaging Market Is Projected To Reach USD 657.27 billion by the end of 2024: ZMR Report ZMR Industry JournalThe Zion Market Research the exclusive leading provider of market research report published research report on “Global FMCG Packaging Market Set For ... -
Global FMCG Market : Growth Factors and Competitive Players till 2028 - The Smart CMS
via demosmartcms.comGlobal FMCG Market : Growth Factors and Competitive Players till 2028 The Smart CMSA new research by MarketResearch.Biz on FMCG gives complete guidance which provides the most recent FMCG industry patterns like market development ... -
How an immigrant identity shaped the careers of Martin Sorrell and other ad chiefs
Standard narratives around immigration usually concern an immigrant’s assimilation into a new society, rather that what they add to the culture of their new home. But ours is an industry where it’s impossible to ignore the contributions made to our innovative and dynamic economies. The Drum’s Sonoo Singh catches up with migrants, both first and second generation, to hear how an immigrant identity has shaped their approach to work and creativity.
Sir Martin Sorrel -
When it comes to in-housing, brands need impartial advice
Lastminute.com is the enduring poster child of direct-to-consumer, no-middle-man, online businesses. As a digital-first, digital-only brand, born in the dot.com bubble at the end of the 1990s, the business today is thriving as it strides confidently into its early twenties.
Having been around for so long – throughout the birth pangs, toddlerhood, infancy, and troubled teenage of the digital revolution – Lastminute.com helped write the rule book (or perhaps the 'Playbook', as we&rsquo -
Steinlager creates a new 'Slice of Heaven' with kiwi-Japanese mash up
Dave Dobbyn’s iconic hit song ‘Slice of Heaven’ has received a Japanese-inspired refresh in an uplifting campaign for Steinlager Tokyo Dry.
The ad, which was created by DDB New Zealand, features a mixture of contemporary and traditional music including Karoke, J-Pop and electro-pop with traditional instruments like the Shamisen and Taiko drums.
The ad aims to promote Steinlager’s Tokyo Dry, which mixes New Zealand ingredients with Japanese brewing techniques a -
Oilseed Market Revenue, Market Share, Growth Rate of FMCG Packaging For Each Region till 2025 - Spot Herld
via spotherld.comOilseed Market Revenue, Market Share, Growth Rate of FMCG Packaging For Each Region till 2025 Spot HerldThe Global Oilseed Market report offers fine intelligence that prepares market players to compete well against their toughest competitors on the basis of growth, ... -
Virgin Media gets Vodafone in trouble for misleading Gigafast Broadband claims
Vodafone has been reprimanded by the Advertising Standards Authority (ASA) after Virgin Media filed a complaint that challenged its ‘Gigafast Broadband’ webpage.
The broadband ad appeared on its website and referred to its ‘Vodafone Gigafast’ broadband service. The text read: “Blast off at an average of 900Mbps…” which was furthered with: “Enjoy lightning-fast internet speeds with Vodafone Gigafast Broadband…. We offer a range of speeds for -
UnionPay appoints Havas China as lead media agency
UnionPay International has appointed Havas Group China as its agency of record for its media business following a competitive three-way pitch.
UnionPay was founded in Beijing in 2002 and less than 15 years later it was responsible for nearly 55% of the number of new cards issued, more than Mastercard or Visa.
Its International subsidiary was established in 2014 to specifically cater for Chinese people living, working and studying abroad. Last year, it made a move into the UK market after i -
Netflix unconcerned over losing licensed content as it boasts subscriber growth
As the streaming space grows, so does an underlying tension over ownership of programming.
In an earnings call, Netflix chief executive officer Reed Hastings said the company has prepared for the loss of "second window," or licensed content.
"[Our original content] is not filling in for anything else. It's setting a bold new vision of what programming can be," said Hastings.
"We're charging forward. We've expected this decline of second window content, been ready for it, anticipated i -
Ask not what machines can do for you, but what you can do for machines
AI is emerging as a must-have tool for marketers of all kinds, but can brands and advertisers really rely on technology alone to solve their problems? Not quite, says MiQ South East Asia managing director Marcus D’Souza.
The rise of AI provides the modern marketer with the kind of data-based efficiencies that only existed in their wildest dreams a decade ago. And with the right know-how, these new technologies are transforming the way information is interpreted and unlocking untold consume
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