Bumble has doubled down on expanding its partnership model globally with the hire of Grindr’s Michele Tobin.
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Alex Williamson, Bumble’s chief brand officer, noted Tobin’s
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-
Bumble hires first VP of partnerships to ramp up global brand engagement
-
LinkedIn brings lookalike audiences to B2B marketing
LinkedIn has added lookalike audiences to its ad offerings after beta testing the tool over the last year.
Lookalike audiences are nothing new, as Facebook has shown. LinkedIn's director of product, Abhishek Shrivastava, said it "took us some time" to build the tool.
Marketers could already go to a platform like Facebook to discover new audiences using existing customer data. LinkedIn is now offering that for B2B marketers by making it easier to find company names or job titles.
Audience templat -
Bud Light strikes back – again – in latest #corntroversy ads
Bud Light v Miller Lite shows no sign of stopping, as the ‘Dilly Dilly’ King comes back for three ads touting that the brew is not made with corn syrup.
The continuing #corntroversy between the brewers has been ongoing since the Super Bowl and it seems neither wants to let the feud drop, and that includes MillerCoors brand Coors Light.
The latest Bud Light efforts start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenti -
Burger King partners with Clio Awards for student April Fools’ Day prank competition
To help create the ultimate April Fools’ Day prank, the Clio Awards has partnered with noted prank brand Burger King to challenge students to come up with the best idea, as part of the 60th annual Clio Awards competition.
Burger King is taking over the Student Integrated Campaign category to find the most creative integrated campaign entry, which will earn a coveted Gold Clio statue. Additionally, Burger King will fly the creator of the award-winning submission to Miami to work a -
The future of advertising in haiku
To celebrate World Poetry Day (21 March), Campaign asked the industry to tell us about the future of advertising, in haiku form. Here's what they came up with. -
Can creative collaboration change the world?
The past couple of years have been particularly busy for the world’s biggest and fastest-growing digital agency network - Accenture Interactive. Karmarama, Rothco, The Monkeys and most recently Copenhagen-based Hjaltelin Stahl have all joined its ever-growing list of acquisitions – helping to grow the network’s revenue by more than 20%, year on year.
With so many moving parts and cogs in the engine… how do they manage to work together when it comes to creativity?
La -
Ads We Like: Hilton keeps John and Yoko’s dream of peace alive in ‘Room 702’ campaign
When John Lennon and Yoko Ono held their famous ‘Bed-In for Peace’ at the Hilton Amsterdam in room 702, they were protesting the Vietnam war while promoting world peace. To honor the cultural impactful their honeymoon activism had, Hilton is releasing special video content series that highlights the spirit the couple intended back in 1969.
The videos touch on a wide range of topics, from sustainability to workplace culture, through the stories& -
New Grey Goose CMO names MullenLowe U.S. and Publicis Sapient AORs
via campaignlive.com"Our mission, through the partnerships with these world-class agencies, is to deliver compelling creative that will reignite and recapture consumers' imaginations." -
Shell hits the road with Kaley Cuoco for a low carbon challenge
Energy giant Shell has teamed up with The Big Bang’s Kaley Cuoco for a five-part content series that challenges young people to reimagine their daily travel plans.
‘The Great Travel Hack’ is an integrated, digital-first campaign that will be housed on YouTube, targeting a younger audience interested in travel and what the future holds when it comes to ways of moving around.
Cuoco hosts the first five episodes of Great Travel Hack series. The show looks to draw on the unive -
Q&A: how did ForwardPMX become Baidu’s first certified training partner in Europe
ForwardPMX was recently named as the only Baidu Certification appointed partner in Europe for training and assessment. The Drum Network recently spoke to Yanyan Froud, associate director for APAC & Russia at ForwardPMX to find out how the international agency achieved the accreditation from China’s largest search platform…
How did you first become aware of the opportunity to partner the Chinese search giant?
Many of our clients are global focus and invest in China heavily -
The old rules of marketing are not dead, says Mercedes-Benz
In the modern world, brands face more opportunities and challenges than ever before, with evolving agency models and an ever-changing suite of technologies at their fingertips.
At The Drum Arms in Austin, legacy brand Mercedez-Benz and jobseeker website, Indeed came together with tech company Novalia , which creates interactive print experiences and the Springbox agency, to navigate through what it takes to build a modern brand. The panel was moderated by The Drum's associate editor, Sonoo -
'Logic tells us a no-deal won't happen': bosses from WPP, Sky, Ebiquity and more on Brexit plans
As Britain waves its long goodbye to the European Union, there are understandable concerns around consumer confidence and the attractiveness of the country to talent.
We ask the industry, including WPP chief Mark Read and Sky Media’s Debarshi Pandit, how Brexit really stands to change the world of advertising and marketing – and what they’re doing to prepare.
Mark Read, chief executive officer, WPP
It’s hard to prepare for a no-deal Brexit. Logic tells us that w -
Goodstuff appoints first non-executive directors
Nick Horswell, Helen Hatton and Sonia Sudhakar dubbed 'Goodstuff Gurus'. -
As Mars scrambles to recoup marketing budgets, Petcare tests e-commerce integrations
Mars is in the process of reassessing its balance book to open up more budget for its marketers. In the meantime, the conglomerate’s Petcare division is testing e-commerce integrations in a bid to find the sweet spot between DTC consumer trends and the traditional CPG model.
A slowdown in CPG marketing spend over the past three years has had repercussions on brands and their agencies alike. Publicis cited a dip in such budgets as a headline cause of its disappointing North American growth -
Chris Pearce to depart TMW Unlimited
Pearce has been at agency for more than 11 years. -
Jan Gooding advises brands considering Pride marketing to tread carefully
LGBT+ festival is a 'political space', not just a party. -
Wunderman Thompson unveils UK management team
Steve Aldridge joins newly merged agency as creative chief, but few senior JWT staff remain. -
Creative Director’s Choice: Ryan Kutscher of Circus Maximus on Wolf & Shepherd’s Instagram game
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.
This week, Circus Maximus co-founder and chief creative officer Ryan Kutscher, takes a shine to Wolf & Shepherd’s polished social media feed.
Show me entity :: 25994
I like shoes, I always have. When I was a kid, I inherited a bunch of unique items from my grandfather, one of which wa -
The Drum Arms: Brands urged to 'fill the vacuum' after the Brexit fog lifts
Brands have been reluctant to spend over the last two years as Brexit looms large but “when the fog lifts” they will have to act fast to “fill the vacuum," according to a panel of marketers.
Amid the economic uncertainty, some agencies have reported brands forming more “collegiate” relationships as they look to adopt a positive, entrepreneurial mentality moving forward.
The findings emerged during ‘Brexit - what next?’, a panel at The Drum Arms Adv -
Brexit - what next? Brands need to 'fill the vacuum' after the fog lifts
Brexit presents UK brands and businesses an opportunity if they are bold and agile enough to act after the “fog lifts” according to Richard Jukes, chairman of PR company Grayling UK & Ireland. It is his belief that there will be a massive vacuum for UK brands to "fill with post-Brexit bliss".
He was speaking during the ‘Brexit - what next?’ panel at The Drum Arms Advertising Week pop-up, making the positive case for how vigilant and bold brands can capitalise on the s -
Brands urged to 'fill the vacuum' after the Brexit fog lifts
Brands have been reluctant to spend over the last two years as Brexit looms large but “when the fog lifts” they will have to act fast to “fill the vacuum," according to a panel of marketers.
Amid the economic uncertainty, some agencies have reported brands forming more “collegiate” relationships as they look to adopt a positive, entrepreneurial mentality moving forward.
The findings emerged during ‘Brexit - what next?’, a panel at The Drum Arms Adv -
Petition calling for Brexit reversal crashes UK parliament website
A petition calling for the UK to revoke Article 50, reversing a policy to leave the European Union, has crashed the UK parliament’s petitions website after more than half a million people rushed to sign.
House of Commons officials blamed the disruption on a ‘large and sustained load on the system’ as people flocked to register their opposition, with the site now offline while technicians carry out ‘maintenance’.
Attempts to access the petition at the time of writing -
Barclays banks on women’s football with record sponsorship deal
Barclays Bank has emerged as a major backer of women’s football after agreeing to a record-breaking sponsorship package with the Football Association.
The three-year deal is thought to be worth over £10m and is being described as the largest single investment in British women’s sport by a business.
Under the terms of the agreement, the top flight league will be rebranded as the Barclays FA Women’s Super League from next season, with a £500,000 prize pot offered for -
Nike opens Air Max exhibition
Event will feature 20 pairs of trainers. -
Nike Air Max exhibition to celebrate trainers through the years
Event will feature 20 pairs of trainers. -
Peloton exercised by $150m music licensing claim
The National Music Publishers’ Association has flexed its muscles against fitness provider Peloton, after serving it with a licensing suit to the tune of $150m.
The exercise bike specialist stands accused of illegally using over 1,000 songs to help motivate its customers without having first obtained the proper consent – with popular artists ranging Justin Bieber and Rihanna to Ed Sheeran said to be among those affected.
Explaining their motivations behind the move, NMPA president an -
What creative businesses can do to prepare for Brexit
The current challenges facing UK parliamentarians are immense and the outcomes could be epic, but the future is uncertain. This uncertainty is putting many UK businesses under strain, the creative industries included.
That being said, the UK's globally admired creative industries are among the UK's fastest-growing sectors, growing at twice the rate of the overall economy. So how could the current uncertainty derail these thriving businesses and how can they protect themselves?
Upon -
Co-op to open pop-up at Glastonbury
Retailer will offer festival essentials such as rain ponchos. -
Brand Film Festival London 2019: 'Early bird' ticket deadline nears
Friday is your last chance to purchase reduced-price tickets. -
The top brands to watch in China
We are living in an exciting time—economic growth, increasing spending power, digitalization and new technologies are constantly changing the way we live and behave. Though there will be uncertainties in the future, some notable brands are able to outperform competitors and achieve outstanding growth because of their strong category expertise, unique customer experiences, and their abilities to distinctively inspire consumers.
As a leading strategic brand and marketing consultancy, Prophet -
Co-op to set up shop at Glastonbury festival
The Co-op is to build a dedicated convenience store serving 175,000 Glastonbury festivalgoers after agreeing on terms to an exclusive partnership for the 2019 event.
Located in the adjacent village of Pilton the store will offer a range of camper creature comforts in the form of water, bacon, and bread as well as sun cream and ponchos to protect from the vagaries of the weather.
Amanda Jennings, Co-op director of marketing, said: “Glastonbury is the ultimate live music festival and we can& -
Is this the monetisation model that will sustain open access journalism?
Four of Britain’s best-known magazine brands are in talks to use their websites to trial a new advertising model which claims it can be the commercial saviour of open access journalism.
The four titles, from two large UK publishing stables, are set to test supporting their digital operations solely through Rezonence’s FreeWall system, which requires users to engage with a single ad per week for unfettered access to a site.
In an interview with The Drum, Rezonence co-founder Rowly Bou -
Adwatch: Jackpotjoy ramps up the humour
It has resisted the temptation to go for the hard sell. -
Ex-Red Bull marketer wants to pay people to watch online ads
Gener8, a browser add-on, allows users to select what type of ads they want to see. -
Virgin Active apologises for poorly judged ‘woke’ response to privacy concerns about CCTV
Virgin Active in South East Asia has had to issue an apology for its response to a customer complaint about CCTV cameras in areas where women are naked.
The brand responded to a complaint, suggesting that it was the customer’s responsibility to be covered up in certain areas of the spa facility in its Raffles Place gym in Singapore.
Most specifically, the wording of the response riled Singapore’s social media users and caused the response to go viral.
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Turkey of the Week: Moneysupermarket falls from a great height
In trying to bring a message of calm, Moneysupermarket's new brand message seems ill-judged. -
Lazada unveils new marketing solutions to help brands and sellers solve pain points
Lazada has announced a series of products and services that aims to spur the growth of all its brands and sellers regardless of size to win the market share in the Asia Pacific region.
The offerings, called ‘super-solutions’, aims to transform these brands and sellers into ‘super e-businesses’, by resolving pain points they face in branding, marketing and sales.
Jing Yin, the group president of Lazada, tells The Drum that some of these pain points that brand and sellers a -
News Corp faces hate speech protests during advertiser conference in Australia
News Corp hosted a major advertiser conference in Australia yesterday (March 20) but it was disrupted by anti-hate speech protesters.
The event, called ‘Come Together’, aims to speak to advertisers across two events in Sydney and Melbourne, announcing new products and services.
A small protest targeted the advertisers and called for a boycott of ad spend on News Corp because some have deemed some content to have incited hate.
The protest came specifically as a reaction to the Christc -
2018 UK TV ad revenue remains stable at £5.11bn
UK TV advertising revenue has remained stable according to industry body ThinkBox.
In 2018, the UK commercial TV broadcasters accumulated £5.11bn in advertising revenue, matching 2017’s income, according to the research.
It found also the largest investors in the format, chiefly online businesses such as Google, Just Eat, and Trivago who collectively put in more than £760m, up 7% year on year. Amazon alone, which has its own competing VOD TV platform Prime Video, found its spen
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