Edelman has named renowned marketer Judy John as its first-ever global chief creative officer, effective April 29. John, the visionary behind the Always #LikeAGirl global phenomenon, will lead Edelman’s Creative network, made up of more than 600 creatives and planners globally. She will be based in Toronto and report to Richard Edelman, president and chief executive officer of Edelman.
John joins Edelman from Leo Burnett, where she was most recently chief executive officer of Canada and ch
✗ Close categories
✗ Close categories
Addiction
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Electronics
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Military
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Sci-Tech
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
✗ Close categories
✗ Close categories
✗ Close categories
Arsenal
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Everton
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Hull City
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
scarlets rugby
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
✗ Close categories
✗ Close categories
✗ Close categories
...test
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Coventry
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Luton
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Solihull
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
✗ Close categories
✗ Close categories
✗ Close categories
Harry Styles
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
DJ Dada Life
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Merk & Kremont
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Zomboy
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
✗ Close categories
✗ Close categories
✗ Close categories
Accountancy
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Chemistry
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
General News
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Political
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
✗ Close categories
-
Rich Edelman on hiring Judy John as firm’s first global CCO and the rise of its creative offerings
-
Edelman goes all in on creativity with first global CCO
via campaignlive.comThe independent giant has hired Leo Burnett's Judy John to lead its creative network. -
Not dead yet: the role of the CMO is expanding, not disappearing
Over the past decade, nearly every industry has been digitally disrupted. They’ve been disrupted by new technologies, new sources and applications of data and, most of all, new consumer behaviors.
Within nearly every organization, the marketing department has been ground zero for this disruption — the place where its first and severest effects have been felt.
As a result, the marketing organization has stretched into many new areas and contracted from others. Meanwhile, -
The truth about programmatic video? It’s hard to do
Programmatic video is growing fast, in large part because of the maturation of connected TV (CTV) and over-the-top (OTT) ecosystems. By 2020, US advertisers will spend $19.26bn on programmatic video—triple what they spent in 2016, and accounting for 79.3% of all U.S. digital video ad spending, according to eMarketer.
Last year, ad requests across CTV devices increased 1,640 percent year over year, according to Beachfront, a video ad platform. These spend surges make sense—they -
UK viewers call for greater diversity on screen ahead of Oscars
UM research finds TV and film do not portray society authentically. -
Dataminr’s tips to averting a brand safety crisis
Knowing what shapes the perception of a brand is critical for every marketer. Real-time information discovery company Dataminr tackled this subject in a webinar hosted together with The Drum.
Titled ‘5 ways to stay ahead of a brand safety crisis,’ the digital event was led by The Drum’s client services manager Jordyn Davis, Dataminr VP marketing EMEA, Robert Mata and PR consultancy, Chameleon director, Theresa Meredith-Hardy.
Backed by Dataminr insight and data, the event asses -
Ozone Project taps Guardian's programmatic head Danny Spears to drive 'market-level' change
The Ozone Project, the UK media's programmatic advertising network, has appointed Danny Spears from The Guardian News and Media to lead publisher development at the platform tooled to take back spend from the digital duopoly.
The former programmatic director at The Guardian is tasked with managing customer relations, aiding clients using the platform and helping them deliver growth at Ozone Project. In the role, he will also be responsible for attracting new clients into the ecosystem.
Spe -
Vapouriz opens store-within-store at Londis service station
The vaping brand has claimed a UK first for its VapeStore outlet in Waterlooville -
Gaming on the go: The Drum Arms in Austin, Texas
In the span of the last five years, mobile gaming has grown from the smallest segment of the gaming market to a $70bn (£61.6bn) industry (source: Newzoo). In fact, from Zynga buying Gram Games to Niantic adding VR-focused Seismic Games, the mobile gaming sector is becoming more than an interesting space to watch. In response to the evolution of the mobile gaming industry, The Drum has teamed up with AdColony to host a panel in Austin, Texas.
Held at the iconic 'The Drum Arms' pub, a panel -
AT&T to funnel all programmatic spend through Xandr and AppNexus
AT&T is consolidating its programmatic ad spend with AppNexus, moving from using several demand-side suppliers to just one.
Following on from its acquisition of adtech outfit last year, the company will now funnel the programmatic slice of its estimated $1.6bn ad budget through its own business unit Xandr — which comprises AppNexus along with AT&T’s advanced TV, data and analytics businesses, ATT.net and AdWorks.
As a result, AppNexus will be the on -
CMA extends Sainsbury's-Asda merger probe deadline
The Competition & Markets Authority said today it would not publish its final report, previously due by 5 March, until 30 … -
Sweaty Betty, Dyson, Pearlfisher and Bloom join The Drum Design Awards 2019 judging panel
The Drum Design Awards 2019 is well underway, looking for great design produced by agencies globally, giving you an opportunity to see your best design work rewarded.
2018 marked a change in the way awards judging panel was brought together when chairperson John Mathers, director of design at the British Design Fund and head judge Glenn Tutssel, founder of Brand Inspiration came onboard, building their own group of industry experts.
This year we will see the return of many familiar faces from Pe -
Co-op partners with Deliveroo for rapid delivery in London
Deliveroo is also taking orders for convenience stores across the country supplied by the Co-op-owned buying group Nisa -
Tennent Caledonian hires Kenny Gray as MD for Scotland
Tennent has also hired a new commercial and marketing director -
Aldi UK marketing director Adam Zavalis leaves for Boots
Zavalis ‘played an important part in Aldi’s award-winning marketing team over the last six years’ -
Children's snack startup Naturelly to reach out for growth funds
The jelly pot and pouch brand is looking to raise £125k in funding from investors -
PayPoint One retailers to get free ACS membership
The partnership will provide free ACS membership to thousands of PayPoint One retailers -
Lenny Kravitz invites people to ‘fly away’ to the Bahamas in tourism campaign
Bahamian-American rock legend Lenny Kravitz and The Bahamas Ministry of Tourism and Aviation have unveiled The Bahamas’ new, multi-channel creative campaign that captures the destination’s spirit of adventure and discovery.
A television spot, set to Kravitz’s 1998 hit song Fly Away, captures his deep personal connection to the island country, which served as inspiration for the campaign. The spot features crystal clear waters, beautiful tourists enjoying the -
The digital skills shortage just got serious, says Sagittarius
The Drum Network recently spoke to Ian MacArthur, director of global experience optimisation at Sagittarius, about the perfect storm gathering around the demand for digital marketing skills and what the snowballing skills shortage might mean for the agency sector.
What factors over the past decade (and particularly over the past 18 months) have led to the current digital skills shortage we face in the UK?
For ten years now our industry has been talking about the skills shortage. At the begi -
Aussie haircare lends sympathetic ear with loo tour
Commuters to be offered hairstyling in ladies' loos-themed stand. -
Brand alert system launches to keep ads off pirate sites
TAG's Project Brand Integrity will alert advertisers when their brand appears on a pirate content website. -
Selfridges installs face-scanning chocolate 3D model pop-up
The pop-up counter, created with Smartech and Candy Mechanics, uses a 3D scanner and printer and carves the lollipops with… -
Crussh extends vegan trial at Soho store
The food and juice bar chain is continuing the trial beyond Veganuary due to positive customer feedback -
Droga5 names Heather Cuss and Rebecca Lewis joint MDs to drive growth
Both were previously group account directors at the agency. -
Going global: agency growth stories
In a continuing series, The Future Factory delves into some of the most interesting agencies to unpick their unique growth journey.
This week Alex Sibille, founder of The Future Factory interviews Jim Coleman, UK CEO of We Are Social. The agency recently turned ten years old and now spans 13 countries and a global team of 750.
Jim shares the agency’s strategy for creating an endless pipeline of new business and why regular team holidays and using Facebook at work are vital for nurturing th -
HP features touching story of long-lasting relationship in ‘History of Memory’ film series
Through a series of photos, a story of romance, courtship and lasting love reveals itself. That’s the latest film from HP in a capsule, but the whole five-minute film, ‘At First Sight’ is a tale of two people finding each other and building a rich life together.
The film chronicles how Harbinder Singh, a Sikh-American, met Arvinder who lived halfway around the world. Though both were sceptical of the ‘arranged marriage’ aspect of their meeting, their respective phot -
Phones are good for your love life argues Three UK, ahead of Valentine's Day
Three UK has marked Valentine's Day with social videos showing how #PhonesAreGood for users' love lives.
The carrier has embarked on an ode to the mobile with creative from Wieden+Kennedy London. The work is recut from Three's Phones Are Good positioning, defending the role of phones in modern life. The original work showed the infamous Henry VIII swiping through Tinder.
The current cut goes on to posit that Tinder is a better alternative than "chatting up" a stranger on the -
Freelance marketplace Nodal Labs appoints M&C Saatchi Public Relations for ICO prep
Freelance marketplace start-up Nodal Labs has appointed M&C Saatchi Public Relations as its retained agency. A six-figure annual fee delivers from the agency media relations, events, social/community management and content development, as the brand launches and approaches a prospective ICO.
The blockchain-based talent and recruitment platform will launch in spring following its recent funding round from ABH Management LLP.
The agency will deliver Nodal Labs’ website, strategy advice an -
Growers look to northern ports to mitigate no-deal Brexit gridlock
There are fears of tailbacks at Dover, which handles 17% of imports and exports -
Waitrose staff to host 'hands-on' cookery classes
The hands-on workshops are designed to give customers insight into staff’s specialisms -
Ocado Andover switch to Erith could take 'couple of weeks'
The online supermarket is currently providing a limited service in Andover’s territory -
Leon vegan sales jump by 21%
Vegan dish sales were up from 34% to 55% of total sales -
IAB accuses advertisers of being 'clickheads' over use of click-through rates
The IAB is also proclaiming 12 February as National Anti-Click-Through Day. -
Henderson's Foodco purchase was 'no-deal Brexit protection'
Managing director Cathal Geoghegan said having two bases in southern Ireland provided the business with some protection -
Euan Jarvie takes on UK and Ireland CEO role at Dentsu Aegis Network
Dentsu Aegis Network has renewed its focus on the core UK market, elevating Euan Jarvie to the role of chief executive officer for the UK & Ireland.
The appointment will see Jarvie return to a UK-based position following his eight-month stint as president of global clients for the holding group. Prior to that, he was global chief client officer – a role he also held at Carat.
Driven by a digital ad boom, which has seen the UK establish the highest share of -
Burt's Bees promotes new beauty range with three-week pop-up
Covent Garden store will feature make-up artists and events. -
When is the best time to post on social media?
Exactly when is the best time to post on social media and your website? It’s definitely a question that we think of when we create our content. From developing your social media posts to adding to your blog page online, we invest valuable time in producing great captivating pieces that we hope results in shareable content. Which is why understanding the best times to post online can help drive performance level.
So, where do we start? Firstly, understanding your audience is key. As this ch -
Dentsu Aegis Network names Euan Jarvie as UK and Ireland CEO to revive fortunes
Jarvie previously held role of president of global clients. -
Facebook picks the best campaigns of 2018
Two of Facebook's creative leaders share the work that stood out on the platform last year. -
Farm Safety Foundation launches campaign to counter spike in Brexit-related stress
The Farm Safety Foundation, a charity dedicated to raising awareness of farm safety and changing attitudes towards farming safely, has brought TVC Group on board to support its Mind Your Head mental health campaign for the second year running.
Living well is key to farming well and TVC has been tasked with highlighting the importance of farmers looking after their mental health in the second Mind Your Head week, taking place from 11-15 February.
Recent research by the charity reveals that 81% of -
British Airways creates two-tier experiential fanzone at Twickenham
Prizes are offered at Six Nations rugby activation. -
Ron Burgundy returns in iHeartMedia podcast with ads that are definitely not brand safe
Will Ferrell has reprised his role as Anchorman’s Ron Burgundy in an exclusive podcast for iHeartMedia.
The out-of-touch news host will delve into the world of audio anchoring in a two-season podcast for the media company, also produced by comedy site Funny or Die.
Financing the output is Burgundy’s cold readings of sponsors including Fair, Charmin and Safe Auto Insurance. Burgundy’s stream of consciousness clearly won't be particularly brand-safe but the reprisal of this titul -
Joanna Lord embarks on Skyscanner journey after landing CMO role
Skyscanner has appointed Joanna Lord as its chief marketing officer, a role which will entail management of the flight fare aggregator’s approximately 300-strong marketing department.
A former CMO at subscription fitness service ClassPass Lord will be tasked with driving further expansion of the marketing department as well as boosting the brand and powering further global growth from its London HQ.
CEO Bryan Dove commented: “I’ve known Joanna for years and have been consistent -
Odeon agrees Facebook direct sales deal
Users can now complete ticket transaction on Odeon's website without having to leave Facebook app. -
Mindshare hires Zenith's Ali Parsyar to lead UK digital and performance
Agency also recruits Chris Camacho as chief performance officer, EMEA. -
Creative Works EMEA: featuring Nord DDB, BETC Paris, Ogilvy Italy and more
Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.
Make sure to vote for your favourite campaign by clicking on the stars.
For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.
For v -
City snapshot: Mike Ashley withdraws £15m bid for Patisserie Valerie
Sports Direct owner Mike Ashley has pulled out his bid for scandal-hit bakery chain Patisserie Valerie, activist investor Cat Rock has called on Just Eat to merge with a competitor, and the rest of the latest news from the City. -
Media Bites 11 Feb: Iceland, Patisserie Valerie, Ocado
Frozen food chain Iceland is considering bidding for any stores Sainsbury’s and Asda are required to sell in order to obtain regulatory clearance for their merger. -
ITC pilots FMCG e-commerce store in major metros - VCCircle
ITC pilots FMCG e-commerce store in major metros VCCircleIndian fast-moving consumer goods major ITC has announced that it is piloting its e-commerce venture, itcstore.in, in Delhi-NCR, Mumbai, Chennai, Kolkata, ... -
Game of Thrones whiskys released by HBO and Diageo as final series nears
Game of Thrones and Diageo formed an alliance release a limited-edition collection of single malt whiskys to celebrate the eighth and final season of the long-running HBO drama.
The collection is inspired by the characters and the world of Westeros and beyond, and features eight scotches, each paired with one of the Houses of Westeros, as well as the Night's Watch, giving fans a taste of the Seven Kingdoms and beyond.
HBO previously worked with Diageo to create White Walker by Johnnie
16 Feb 201915 Feb 201914 Feb 201913 Feb 201912 Feb 201910 Feb 201909 Feb 201908 Feb 201907 Feb 201906 Feb 2019
Follow @FMCGNewsUK on Twitter!