The NBA is back, and Foot Locker and Nike are celebrating with a new type of mobile pop-up shop.
'House of Hoops' by Foot Locker will appear around the country during key basketball moments. The first one showed up yesterday (18 October) in Los Angeles for LeBron James' first game with the Lakers.
"We are excited to partner with Foot Locker on the House of Hoops Courtside experience," said Brian Zappitello, general manager of Nike Basketball North America. "House of Hoops has bee
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-
Footlocker and Nike celebrate return of basketball with pop-up experience
-
Duncan Channon names John Kovacevich as ECD
San Francisco indie Duncan Channon has hired John Kovacevich as executive creative director.
Kovacevich has spent nearly four years as a freelance creative director, working directly with Facebook, Airbnb and Google, as well as 215 McCann and Mekanism.
He also moonlighted as the voice behind the 97% Conference Twitter account, a parody account made to counter Kat Gordon’s 3% Movement.
Pay no attention to the women behind the curtain!! #MaintainTheRatio #Please? https://t.co/2JTjtVx2kj -
Bryan Cranston delivers a love letter to blue collar America in W+K’s first work for Ford
Wieden+Kennedy New York has unveiled its first campaign as Ford’s official innovation partner – a cinematic, capitalist tribute to American manufacturing that pokes fun at Silicon Valley’s penchant for talking in platitudes.
W+K was appointed to the brief back in August while the brand’s creative agency review was ongoing. Last week the network was announced as Ford’s official innovation partner, while Omnicom's BBDO scooped lead creative in a blow to WPP. -
Two-hour delivery of Aldi groceries to launch in London
Covering 20,000 postcodes in north, central and south-west London, Home Run’s service includes the entire Aldi fmcg range… -
Home Bargains reports second year of double-digit growth
Accounts for the full year to 30 June 2018 reveal sales rose 14.6% to £2.1bn… -
Asda opens its first in-store sushi counter in Bristol
The new sushi counter is being operated by Sushi Daily… -
Interpublic outpaces industry, again, in Q3 earnings
via campaignlive.comThe holding company reaffirmed its full-year target for organic net revenue growth in range of 4 to 4.5 percent. -
The best Twitter reactions to Nick Clegg's shock Facebook hire
Ex-deputy prime minister Nick Clegg is to hang up his governmental boots as he joins challenged social giant Facebook.
Facebook's decision to appoint Nick Clegg as head of global affairs and communications has left some a little gob-smacked. Here's what Twitter had to say...
Some saw the irony
Initially popular with the young but now no longer trusted, Facebook appoints Nick Clegg.
— Stig Abell (@StigAbell) October 19, 2018The last thing Facebook needs right now is a polit -
Post Office given go-ahead to complete Payzone takeover
The deal is set to complete next week after being waved through by the Competition and Markets Authority… -
Accenture, Xandr and Engine execs among additions to Ad Council board of directors
The Ad Council has unveiled its list of new members to its board of directors. The additions notably include Kasha Cacy, Engine global chief executive; Kirk McDonald, Xandr chief marketing officer; and Amy Fuller, Accenture chief marketing and communications officer.
In a statement from Ad Council, the board of directors comprises of a group of senior marketing and media executives who provide expertise, insights and financial support to ensure campaigns are impactful and effective.
“Our B -
City News: Unilever growth fails to impress after HQ backtrack
Unilever delivered much-needed sales growth in its results for the third quarter of 2018 -
Accolade set to take Hardys wine into non-alcoholic category
The company has applied to register a class 32 trademark, covering alcohol-free & de-alcoholised wines, with the IPO… -
TV Ad Spend Weekly: MetroPCS reintroduces itself as Metro by T-Mobile
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
Ad spend on national TV fell during the week of October 8 compared to the previous week for both new and total expenditures. Total investments reached $951m, including $124m from new advertising.
Fox was the -
Sky adds Mother to TV account agency roster
Sky has added creative agency Mother to its UK agency roster with a brief to help the broadcaster communicate the value of its TV proposition.
The agency has been tasked with delivering an integrated campaign to help hook the UK on Sky's originals and help it stand out from pay TV rivals.
Luke Bradley Jones, chief marketing officer of Sky UK and Ireland, said: “Mother demonstrated a real passion for our brand and understanding of our ambition and we’re excited about w -
London Distillery Co launches limited-edition rye whiskey
TLDC claims the drink is the ‘first of its kind’ to be distilled in the capital in 100 years… -
Business rates to cost retail additional £180m from next year
The latest ONS Consumer Price Index will be used to calculate the business rates multiplier for the next financial year -
2018 Leadership Symposium to feature 'prestigious' speakers
The one-day conference will feature speakers including Piers Morgan and Dave Lewis -
It's good to talk: agency growth stories
In a continuing series, The Future Factory delves into some of the most interesting agencies to unpick their unique growth journey.
This week Alex Sibille, founder of The Future Factory interviews Tom Wood, founder & managing partner of Foolproof – the digital product and service design studio focused on better representing the end user in the design process.
At 16 years old Foolproof has made acquisitions, been acquired and expanded internationally. Here is Tom’s take on the cha -
The World View: What’s Next For TV?
We’ve waited with baited breath to find out what the future of TV looks like and finally we can reveal that we have some answers to bestow upon the industry.
The Drum and RTL AdConnect are holding a breakfast event next month in New York that unpicks the evolution of TV and offers some insight into the changes and their effect on the industry.
What with cross-platform viewing to contend with, traditional live TV, on-demand video streaming services, in-app video and social media, it’s -
Isobar launches Blockchain Playbook to help marketers embrace technology
Global digital marketing agency Isobar has published a playbook to explain what blockchain is, how the technology works in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.
Vikalp Tandon, global chief te -
Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl
Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and traumatising for vulnerable people. -
How programmatic is changing out-of-home
Buying out-of-home ad space has entered the 21st century, and Clear Channel Outdoor is looking to lead the way.
Wade Rifkin, senior vice president of programmatic for Clear Channel Outdoor Americas, helped launch the nation’s first programmatic OOH solution in 2016. Two years later, after initial testing with a handful of partners, the company’s pool of inventory has grown and it’s taking on more advertisers in more verticals.
“It’s exciting to see both some adverti -
Isobel wins Caffe Nero creative account
Agency is tasked with promoting the café chain's specialist coffee credentials. -
Facebook makes Nick Clegg its head of global affairs and communications
Social network Facebook has hired former UK deputy prime minister Nick Clegg as its head of global affairs and communications.
The surprise appointment will see the 51-year-old replace Elliot Schrage in the global affairs and comms role he has held for a decade.
Former Liberal Democrat leader Clegg served as deputy prime minister from 2010 to 2015, introducing the fix-term parliament bill but infamously breaking a pledge on tuition fees while in coalition with David Came -
Marketing with real meaning: the importance of a good citizen marketing strategy
Can a company or a brand really market with genuine meaning and be a good citizen? In the first of a two-part blog, Jennifer Wilson of Way To Blue examines the Good Citizen market strategy.
I’ve worked in the marketing industry for over 20 years around the world and too often brands, particularly in the wellbeing space, stagger between pushy messages with veiled product promises to bland meaningless promotional tweets. A different approach based on delivering real consumer value can cut th -
Campaign Agency of the Year marketing judges revealed
There will also be awards for PR, independent and brand experience agencies for the first time. -
Sky appoints Mother to agency roster
The shop will create a campaign for Sky TV. -
Amazon to create up to 1,000 new jobs at three UK sites
The internet giant is to open new offices in Manchester and increase capacity at its Edinburgh and Cambridge centres -
Pastinos looks to up distribution after Mask acquisition
The vegan snack maker was put up for sale by its former owners Giuseppe Martorana and Roberto Perini -
IPG credits media and creative networks after third quarter revenue rise
Interpublic Group has reported net revenue of $1.9bn for Q3 of 2018 – an increase of 3.4% on the same period last year.
The New York-based holding company, which counts McCann, FCB and Mullen Lowe Group among its stable, announced net profit of $161m in the quarter.
Net revenue for the first nine months of the year stood at $5.62bn, up 5.2% on 2017, as the marcomms group recorded net profit of $292.7m.
"We are extremely pleased with our performance this quarter and year-to-date,” sai -
Nick Clegg appointed Facebook head of global affairs and communications
Facebook has hired former deputy Prime Minister and leader of the Liberal Democrats Nick Clegg as its new comms and global affairs lead. -
Dentsu Aegis Network India quartet quit amid sexual harassment accusations
Four Dentsu Aegis Network India executives have tendered their resignations following a flurry of sexual harassment allegations in the company.
Both Kartik Iyer and Praveen Das, co-founders of Happy Creative Services, which was acquired by Dentsu Aegis Network in 2016 to then rebrand as Happy McGarryBowen, have stood down. Happy McGarryBowen's chief executive, managing director and senior creative director Bodhisatwa Dasgupta and Dinesh Swamy, -
Facebook giant Jungle Creations 'experiments' with eccentric e-commerce and events
Jungle Creations, Facebook's fifth largest publisher, is looking to “branch out into riskier monetisation strategies” such as e-commerce, events, experiences and eccentric products to earn more from its social scale beyond ad revenue and brand partnerships.
After its failed joint bid for Unilad (now LadBible), and following another Facebook video metrics scandal where the platform was found to over-inflate stats by as much as 900%, Jamie Bolding, founder and chief -
Entries open for 2019 Convenience Retail Awards
A number of special awards will also be presented to retailers that excel in key categories and disciplines -
Return of the So Wrong It’s Nom cheese Advent calendar
The cheese advent calendarSo Wrong It’s Nom cheese Advent calendar will return to Asda shelves this Christmas -
Parfetts paid £800k for Blakemore depot
The Stockport-based cash & carry operator recorded a 6.8% increase in sales to £346m for the year to 30 June… -
Lifestyle Express fascia gets boost from Time club members
The move sees 30 stores switching to Lifestyle Express… -
Co-op drops plans to open Belsize Park store after protests
The Grocer understands there had been more than 130 objections submitted -
Martech Heroes: Scott Brinker on the endless possibility of martech
Ahead of our B2B Awards in New York next month, we’ve launched the Martech Heroes series, to acknowledge and champion the people in martech who are pushing their business forward through using martech platforms.
The Drum has joined forces with Stein IAS to celebrate these individuals within the sector and share their understanding of the emerging industry. You can nominate your Martech Hero here, and have the chance for them to be recognised at our B2B awards as a Top Marte -
Short Form Video and the Evolution of Customer Engagement
Video is a powerful component of an intelligent content mix. Today, as digital trends evolve, brands are investing further in video assets to drive experiences that are more dynamic for their customers. Still, ephemeral channels like Instagram stories and Snapchat have disrupted traditional video production, and challenged brands to develop shorter, more personalized content to address their audiences.
To uncover how brands are currently activating short-form video in their engagement strategies -
TV is medium most likely to create positive response, consumers say
Study also found that TV was considered the most trustworthy for brand messages. -
Tilda celebrates cultural and culinary diversity in debut work by Havas London
Campaign is rice brand's biggest marketing investment in 45-year history. -
Paleo for pooches: how BARF is taking off in dogfood
The bones and raw food diet is having a major impact on the petfood market, as our petcare category report reveals -
Report says too much time online makes kids want junk food
Researchers found children were online for 16 hours a week and watched 22 hours of television per week -
First Morrisons Daily store to open on Guernsey
Sandpiper opened its first Morrisons Daily on Jersey in May -
Central England Co-op fund gives £42,000 to charities
The society is providing funding to 36 organisations and charities -
Best ads in 50 years: Silk Cut showed Paul Arden's genius
As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure... -
Greencore claims US exit makes it 'more resilient' to Brexit
The own-label sandwich producer dismissed accusations its US expansion had been a failure -
Agencies are warned: don't insist that clients use only a 'big four' auditor
The accountancy standards body has written to the six major agency groups. -
Lack Of Innovations Hinders Portuguese FMCG Sector, Study Finds - ESM - The European Supermarket Magazine
via esmmagazine.comESM - The European Supermarket Magazine
Lack Of Innovations Hinders Portuguese FMCG Sector, Study Finds
ESM - The European Supermarket Magazine
A lack of innovation in the FMCG sector has hindered the growth of GDP in Portugal, according to a study by KPMG and Kantar Worldpanel for Centromarca. The study draws comparisons between the level of innovation in Portugal and that of neighbouring ...
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