Audi states in its latest commercial that it didn’t invent the electric car, but by venturing into the electric market, it is adding its high-powered DNA to the category.
Audi will debut an ad for its new e-tron electric SUV during the upcoming Emmy Awards, and the spot doesn’t quite show the full car. Instead, the TVC, titled ‘Unleashed,’ focuses on performance, showing up-close shots of the grill, the headlights, the driver’s cockpit and the tires.
In a release, A
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Audi almost shows new electric car in spot slated for Emmys broadcast
-
IHeartMedia looks to bounce back from bankruptcy protection with purchase of podcaster Stuff Media
IHeartMedia has entered agreement to acquire Stuff Media, home of the HowStuffWorks podcast, among other premium podcast titles.
The company has claimed this acquisition will enable the radio distributor to leverage Stuff’s original content to expand its own podcasting platform, and increase the gap between its spot as top global commercial podcast publisher and double its usage metrics.
IHeartRadio already has secured partnerships with major podcasters, including NPR, WNYC, ESPN, and Giml -
Nascar prepares for playoffs with campaign featuring live-action and social content
Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the scenes for an up-close look at the racing excitement.
For 16 Monster Energy Nascar Cup Series drivers, the start of the playoffs means it’s ‘All on the Line’, which is the title of the campaign. The emotion, intensity and unpredictability of playoff racing will be captured the campaign, which will feature live-action television creative and digital content across all 10 we -
Network Rail hands JCDecaux £280m ad contract to fully digitize station advertising
Network Rail has retained JCDecaux to its £280m advertising contract over a five-year period and has been challenged with delivering an improved station environment with a fully digital transport environment at stations.
The UK’s largest outdoor company will take control of the Network Rail managed stations as it aims to become the first digital-only environment in the world with the introduction of digital screens.
The UK-wide appointment will take effect from December a -
Truths about the bamboo ceiling: an open letter to Asian American ad professionals
Dear Asian American advertising professional,
I work in advertising, leading a digital and social media practice at an agency based in Texas. I manage a growing group of incredibly passionate and talented people that inspire and humble me every day. Like many in the industry, I started from the bottom and worked my way up through the grind and with grit.
I read like a typical story. Yet, despite all of my qualifications, the odds are actually stacked against me and against you. What -
Creative Director’s Choice: System1 Agency's Paul Spriggs on Agent Provocateur creative risks
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, Paul Spriggs, Americas president, System1 Agency, shares why Agent Provocateur’s latest campaign is a risk worth taking in an effort to remain authentic.
Show me entity :: 22463
Admittedly, I’m not the intended audience for this campaign, so my comments are less about wha -
Sky enlists The Walking Dead game studio to create mobile narratives around its shows
Sky has partnered with entertainment company Skybound Entertainment to create mobile gaming experiences around its original shows.
Coincidentally aligned names aside, Sky and Skybound will work together to create second-screen experiences to publicise and drive engagement around its shows. There may even be an eye to create some revenue spinners down the line.
Skybound, chaired by comic book creator Robert Kirkman, has already helped develop numerous narrative-driven titles around The Walking De -
Why Harvey Nichols smashed store windows for a female empowerment campaign
A group of gender equality champions including Dr Helen Pankhurst smashed windows at Harvey Nichols on Thursday as a symbol of how far women still have to go to fight for their rights. -
Goodwill and the Ad Council ask people to ‘Bring Good Home’ to support communities
Goodwill is more than just a thrift store. It’s also a place people go to for job training and placement. The ‘Bring Good Home’ campaign by the Ad Council emphasizes that point.
The campaign is meant to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country.
The new PSAs, created pro bono by Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers -
National Lottery tugs heartstrings with 'Fisherman' relaunch campaign
Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people. -
Berry Bros & Rudd reports £16m sales hike in 'solid' year
Berry Bros had “restructured the balance sheet”, CEO Dan Jago told The Grocer. -
Omnicom Media Group and PHD launch VW-dedicated global data unit
PHD and Omnicom Media Group have created a unit dedicated to their Volkswagen client that will tap into and analyse anonymous data generated by people researching cars online. -
Smiley Reveals New FMCG Promotions With Mondelēz And Unilever - ESM - The European Supermarket Magazine
ESM - The European Supermarket Magazine
Smiley Reveals New FMCG Promotions With Mondelēz And Unilever
ESM - The European Supermarket Magazine
The Smiley Company continues to enjoy strong growth in promotions, with the announcement of the launch of major campaigns with Mondelēz and Unilever. Teaming up with Mondelēz in India and Bangladesh, Smiley has developed Cadbury's on-pack and ... -
MC&C founder Mike Colling steps down as CEO
Robin Trust is promoted to the top job as Colling takes a step back from management duties. -
'Not a good story for MDC': What CEO's exit means for company's future
via campaignlive.comIndustry experts weigh in on the potential impact of Scott Kauffman's departure. -
Morrisons undercuts rivals with meal kit deliveries
The retailer’s Eat Fresh recipe boxes are available from today -
Agriculture bill given cautious welcome
The bill would deliver a ‘green Brexit’, said Michael Gove and ‘take back control for farmers’ -
The Drum Arms in NY: pints, panels & parties
Pints, panels and parties all around. The Drum Arms in Cannes earlier this year was just that. Engaging, up close and personal, with the most pertinent industry debates. We opened The Drum Arms with superstar marketer Aline Santos from Unilever and wrapped it up with a bang with a fireside chat with Sir Martin Sorrell.
Supercalifragilisticexpialidocious, right!
If you missed Cannes, then err... unlucky. We’ll see you next year. But if you can’t wait until then, fear not. The Drum Arm -
Coca-Cola UK boss Jon Woods on Premier League, obesity debate and a multi-brand future
Coca-Cola experienced a bumper summer this year thanks to two factors - balmy weather and a surprisingly good England performance at the Fifa World Cup. As the temperature drops and the nights draw in, Coke's UK boss Jon Woods talks to Campaign about plans around its first-ever deal with the Premier League. -
Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future
Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As the temperature drops and the nights draw in, Coke's UK boss Jon Woods talks to Campaign about plans around its first-ever deal with the Premier League. -
Sales slide at Whitworth's after price squeeze from 'major customers'
The home baking specialist blamed increasing “price pressures” for the drop in sales to £167.1m -
Former Aldi UK boss Roman Heini moves to Lidl
Heini was joint-MD of Aldi UK between 2010 and 2014 -
Darren Goldney to lead merged Unitas business as MD
Landmark MD John Mills will become deputy managing director -
L’Oreal is doing ‘background checks’ as part of a new influencer vetting process
L’Oreal Active Cosmetics is investing 90% of its influencer marketing budget on Instagram, but to ensure the brand is in safe hands it's performing “background checks” on the micro-influencers it's working with as part of a new three-step vetting process.
Since Unilever chief marketing officer Keith Weed put a spotlight on the problem of fraud in the influencer marketing sector, social media stars have been under greater scrutiny from advertisers.
For L’Oreal’s -
Gymbox designs BrexFit class so Brits can work off their Brexit frustrations
British fitness company Gymbox is harnessing a collective frustration at the Brexit negotiations to launch a new class themed on the UK’s exit from the European Union.
BrexFit is the group’s answer to Brexit. It has assembled the class at its Victoria outlet with help from its personal trainers and Calm People’s Julian Hall.
In a crossover between experiential marketing and business-as-usual fitness classes, attendees are invited to vent their Brexit frustration.
On offer is a -
How San Miguel is targeting 'experience seekers'
Attendees of the beer event can find out if they materially or experience rich. -
Why are Chinese tech giants Alibaba and Tencent building inhouse marketing teams?
Western social platforms first started working with brands as they commercialised ‘user attention’ and then ‘user data’. They moved to a monetisation model similar to when websites – especially publishers of unique content – first adopted banner ads, a publisher/brand direct relationship.
Then ad server tech changed the relationship a decade after the first banner ads appeared. It provided an array of advantages over the publisher/brand direct model, such as t -
Westons targets 'discerning' audience with 180-day sparkling 'Aged Finish' craft line
It comes on the back of a strong year for Westons, which added £5.6m to its value sales over the past 12 months -
KFC drives mindfulness with deceptive sensory ads from its kitchens
KFC celebrated Mindfulness Day by rolling out relaxing ads sourced from the hustle and bustle of its kitchens.
Mindfulness Day (12 September) was marked with spots that replicate the flow of the ocean, crackling fire and falling rain – or at least they initially appeared to do so.
Instead, there was a bait and switch. Halfway through the ad, it was revealed that the sounds were instead from the KFC kitchen. Users can hear the cooking of KFC chicken, the heating of gravy and the -
Gordon's surges by £100m as Brits splash out on Pink Gin
Gordon’s overtook Jack Daniel’s and The Famous Grouse to become the UK’s second-biggest spirit earlier this year -
Poundland still operating 'largely without' credit insurance after nine months
Nine months on, suppliers have ‘largely been operating without it ever since’… -
A letter to Mark Read: WPP is a prisoner of its own mythologies
Dear Mark
You’ve weathered the investor briefing, the dip in share price and the sniping by Sir Martin. You’ve announced a strategic review promising “radical evolution” and vowed to attract new talent.
So why did I feel it fell short? It comes down to this: “radical evolution” sounds like you’re still a prisoner of WPP’s – and the ad industry’s – own mythologies. As WPP emerges from Sorrell’s shadow you need to align w -
Uber rebrands less than two years after its last effort
Ride-hailing app Uber’s attempts to improve its public image have now extended to yet another full rebrand of the business, including a new logo which ditches the all-caps look for a simple ‘Uber’ written in a custom-designed typeface.
The clean new appearance seeks to place past travails firmly in Uber’s wing mirror and will sprout everywhere that the Uber icon currently appears such as its Twitter account, website and mobile app.
To harmonise its estate of Uber will als -
Unilad to face HMRC in High Court in insolvency proceedings
Viral media company Unilad is set to confront the UK taxman as it faces insolvency proceedings, reports suggest.
The Guardian reports that Her Majesty's Revenue and Customs (HMRC) is acting against the viral publisher, having first launched a petitioned it in July. This process is commonly launched as a means of pursuing unpaid taxes.
The publisher issued a comment acknowledging that it is aware of the HMRC case. It told The Drum: “The situation with HMRC is being resolved swiftl -
Is cinema bigger than Netflix?
The IPA’s Touchpoints research is a magnificent, rich resource, enabling us to look at different media consumption side-by-side and from an impartial and rigorous source. But the press release from the IPA announcing the latest wave of findings uses an odd methodology for discussing the amount of time we spend with different media channels.
For example, do you watch 2.2 hours of cinema a day? Probably not. Even the most devoted cinephile doesn’t do that. But that is what the IPA says -
WPP turns to Mel Edwards for Wunderman global CEO role
WPP-owned digital agency Wunderman has confirmed the appointment of Mel Edwards to serve as its global chief executive with immediate effect, a role which will place her in overall command of 9,200 staff spread across 200 offices in 70 separate markets.
Succeeding incumbent Mark Read, who recently became CEO of WPP itself, Edwards will be tasked with realising Wunderman’s vision of creating a ‘Creatively Driven. Data Inspired’ message to brands.
Read remarked: “Mel is an -
EasyJet's new CMO reveals first £12m pan-European campaign
EasyJet is readying a £12m pan-European campaign, the first to come from Lis Blair since she was appointed to the reinstated role of chief marketing officer earlier this year.
Created by VCCP, the ad runs with the tagline 'Imagine Where We Can Take You' to showcase the wonder of air travel to potential passengers. It will run from 14 September, premiering during Gogglebox on Channel 4, with media planning and buying by OMD.
Playing over the heightened reality imag -
Lucozade Ribena Suntory taps Hannah Norbury as marketing director
It's unclear whether Jon Evans, who has been leading marketing, is leaving the company. -
Simon Meek confirmed as first V&A Dundee designer in residence
Simon Meek, founder of Glasgow-based studio The Secret Experiment, has been appointed as the first designer in residence at V&A Dundee following the public launch of the waterfront design hub.
In a LinkedIn statement Meek wrote: “Excited to share that I'm V&A Dundee's first Designer in Residence. I'll be working on Fragments of a Fictional Place - a jigsaw narrative of physical-digital narrative artifacts/character vignettes from a made-up Scottish town. It's a multi-artform p -
Media Bites 13 Sep: Supermarket consolidation, E-cigarettes, Fonterra
Morrisons looks set to be the ‘kingmaker’ in the £14bn merger of Sainsbury’s and Asda as they are forced to offload stores to get the deal done, writes The Mail. -
City snapshot: Morrisons first half sales up 4.5% after strongest quarter for nine years
Morrisons has posted a first half revenue rise of 4.5% to £8.8bn after a like for like sales surge in the second quarter driven by its growing wholesale business. Plus, John Lewis Partnership pre-tax profits plunge 99% despite improving Waitrose performance and all the rest of the latest news from the City. -
John Lewis profits fall 99% but stresses marketing spend will 'hold tight'
The partnership attributes the decline to performance of the department store and a marketplace focused on promotional activity. -
Fruitapeel sales jump 31% in year of Puratos acquisition
The private label manufacturer drove sales from £10.4m to £13.6m in the year ending 28 February 2018 -
Coca-Cola quenches thirst of Premier League fans with sponsorship deal
Coca-Cola will become the seventh official partner of the Premier League from January 2019.
The soft drinks manufacturer has struck a three-and-a-half-year deal with the sporting league. It will make full use of the agreement to promote its suite of its drinks – from its signature cola through to a range of water, fruit and other soft drinks complete with low and zero sugar options.
Richard Masters, managing director of the Premier League, remarked: "We are excited that this is Coca-Cola G -
Mick Mahoney joins list of senior Ogilvy departures as turmoil continues
Ogilvy UK chief creative officer is following Emma de la Fosse, Charlie Rudd and Clare Donald out of the door as the fallout from its restructure continues. -
WPP names Mel Edwards as Wunderman global boss
Edwards' move is WPP new chief executive Mark Read's first significant appointment. -
Cobra Beer founder Lord Karan Bilimoria: it took us eight years to afford above-the-line advertising
Cobra Beer recently launched its gluten-free beer, which will be sold online through Ocado and across Asda stores in the UK, and Cobra Beer founder Lord Karan Bilimoria says he wants everyone to be able to experience the taste of beer.
The beer brand's gluten-free beer product has been approved and accredited by Coeliac UK and for now is focused on off-trade customers.
The Drum spoke with Lord Karan Bilimoria to find out the idea behind the gluten beer. He says: "I wanted everybody to be ab -
EasyFood offers free subscription to restaurants
Ambition remains “100%” to move into grocery following expansion drive -
Global 3PL in FMCG Market Analysis with Key Players, Trends and Forecasts by 2025: CEVA Logistics, Deutsche Bahn ... - Digital Journal
Global 3PL in FMCG Market Analysis with Key Players, Trends and Forecasts by 2025: CEVA Logistics, Deutsche Bahn ...
Digital Journal
This press release was orginally distributed by SBWire. Brooklyn, NY -- (SBWIRE) -- 09/12/2018 -- Qyresearchreports include new market research report Global 3PL in FMCG Market Professional Survey Report 2018 to its huge collection of research reports.and more » -
Hiver to debut its honey-infused beer in cans
The move would open up “wider F&B opportunities” at home and abroad, said Hiver’s founder
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