The release of a Bonobos spot that launched today (July 18) has members of the ad industry questioning its resemblance to an ad BBDO had created for this year's International Womens Day (March 8).
The BBDO-made spot, called 'It's Time To Redefine' and starring comedian and writer Akilah Hughes, displays the definition of ‘woman,’: which included terms such as ‘paramour,’ ‘mistress,’ and ‘housekeeper.' She takes the powers that be to task, askin
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Bonobos masculinity spot faces copycat claims from industry insiders
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With rising share of FMCG biz, ITC presents a bottom-fishing opportunity - Business Standard
Business Standard
With rising share of FMCG biz, ITC presents a bottom-fishing opportunity
Business Standard
Challenges such as a 13 per cent surge in tax under the goods and services tax (GST), intense competition from the tobacco-chewing segment and the illicit cigarette trade impacted ITC's flagship business — cigarettes — last financial year. As a ... -
Grofers launches FMCG brands - Financial Chronicle (press release) (blog)
via mydigitalfc.comFinancial Chronicle (press release) (blog)
Grofers launches FMCG brands
Financial Chronicle (press release) (blog)
With the online grocery market set to become active with the entry of Walmart, existing players like Grofers are becoming aggressive in terms of offerings. Grofers has launched five new private label brands that cover large range of FMCG products. With ... -
Purch sells B2C imprints to global specialist media publisher Future in $132m deal
Purch, a digital publisher and marketplace platform, announced today the agreement to sell its B2C business unit and all associated brands and services to Future US for $132m.
The sale, expected to close in August, includes the Purch brand along with the full portfolio of consumer brands, including Tom’s Guide, Tom’s Hardware, TopTenReviews, ShopSavvy, Live Science, and Space.com. Future has also acquired also includes Purch’s adtech assets, including yield optimizati -
To succeed in pitching, simply ask more questions says The Wow Company
The most successful agencies are the ones that simply ask more questions. This is according to a research from The Wow Company, which looked into what the UK’s top-performing agencies do differently when it comes to sales.
From this, co-founder, Peter Czapp has come up with 21 killer questions that he sees the most successful agencies using and will give your agency the sales edge.
Ahead of his appearance at The Drum’s Pitch Perfect in September, Czapp gives us a little taster by dis -
Emogi’s Greg Wacks on why emojis are transforming marketing creative and mobile conversations
Emoji are the new hieroglyphics, and also one of the most popular forms of communication in a growing mobile world. Greg Wacks has been at the forefront of the social trend, first with Snapchat and now helping lead emoji conversations into the next decade as global head of content for emoji and sticker company Emogi.
Truly, Wacks has been in the thick of popular culture for the bulk of his career. The self-proclaimed Gen Xer started in television at MTV, helping create hit shows like TRL, Jersey -
TV Ad Spend Weekly: Ford, Chevrolet strike during World Cup knockout stages
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
Advertising spend on national TV was relatively flat during the week of July 9-15 compared to the previous week, reaching spent $889m. However spend on new ads saw a decline of 9% during this time period rea -
UM to close 60-plus offices across 40 countries for Impact Day
via campaignlive.comThe effort is part of UM's Better World philanthropic initiative. -
Snapchat extends Nielsen deal so brands can target shoppers based on offline data
Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data.
The pair claim that clients will now be able to purchase inventory across more than 30,0000 segments (such as age, gender and various buying behaviors on different platforms) using data like Nielsen's 'buyer insights' and 'catalina solutions', which are usually based o -
100% biodegradable wet wipes maker calls for new labelling rules on plastic
Life science brand Opus Innovations is claiming a UK first with the launch of new 100% biodegradable Aquaint Happy Planet Wipes -
US Creative Work of the Week: ‘Greek Freak’ is newest face of NBA 2K19
The NBA season may be over, but excitement for the upcoming NBA 2K19 video game is at a high, especially after the game put Giannis Antetokounmpo, aka the ‘Greek Freak,’ on the cover of the standard edition of the game.
The Milwaukee Bucks player is the face of the game, which comes out September 11. The initiative is centered on the notion that NBA players like Antetokounmpo are becoming cultural icons and legends, however the masses don’t always know his name. The ‘They -
Inflationary pressures, led by crude, expected to hurt FMCG companies - Business Standard
Business Standard
Inflationary pressures, led by crude, expected to hurt FMCG companies
Business Standard
Inflationary pressures, led by crude, are expected to be a concern for the fast-moving consumer goods (FMCG) companies in the coming months. The country's largest FMCG player, Hindustan Unilever (HUL), called this out as a risk on Monday, saying it was ... -
Intersnack buys Popchips through KP snacks
KP has bought Popchips Ltd for an undisclosed sum from parent company Popchips Inc, which will continue to run the brand outside Europe -
Publicis Health scales up data capabilities with Payer Sciences acquisition
Publicis Health has acquired Payer Sciences, with the ambition that the data-driven health marketing agency will help the group scale up the analytics it offers to clients.
The Publicis Groupe-owned firm said it will lean on Payer Sciences' specialty in helping biopharmaceutical manufacturers navigate the the US reimbursement environment.
The newly-acquired firm was founded in 2009 in New Jersey, it relies on strategic and analytic insights to aid decision making for ph -
Heineken mounts £6m push for non-alcoholic lager 0.0
The campaign, called ‘Now You Can’, will see several adverts air on national TV until September -
Ad Council’s 65th annual public service award dinner to honor IBM CEO Ginni Rometty
The Ad Council will honor IBM chairman, president and chief executive Ginni Rometty at its 65th Annual Public Service Award Dinner. Comedian, author and The Daily Show host Trevor Noah, will emcee the event, which will be held in New York on December 5.
Rometty will receive the Public Service Award for her longstanding dedication to philanthropy and social good, according to the Ad Council. Throughout Rometty’s tenure at IBM, the company has developed technologies that support communi -
BAME staff at ITN paid 20.8% less than colleagues, pay gap report reveals
ITN has published its BAME pay gap, revealing a median salary difference of 20.8% and a bonus gap of 50%.
The broadcaster has said it is committed to halving the pay gap in the next five years and will interview at least one BAME candidate for each new role. It is also pledging to have BAME employees make up 20% of the top 20 earners at the company and will seek to increase wider minority representation to 20%.
John Hardie, chief executive of ITN, said: “As one of the first media -
Paul Walker to retire from Waitrose buying director role
Walker joined Waitrose in 1981 as a management trainee -
The Advertising Club of New York's People of the Year award recipients revealed
L’Oreal’s digital innovation and entrepreneurship manager Samantha Bort, Carol’s Daughter founder Lisa Price and Horizon Media’s Bill Koenigsberg will be honored by The Advertising Club of New York’s annual Advertising People of the Year event.
Also named as recipients of the award, established in 1959 to recognize the individuals who are further industry standards, will be Diego Scotti, executive vice president and chief marketing officer for Verizon and Anda -
Shell agency overhaul: JWT will split creative and MediaCom to retain media
Shell has completed a significant overhaul of its agency roster, with incumbent J Walter Thompson London poised to split the company's creative business with Wunderman, Geometry Global, VCCP, Dentsu and a host of other agencies, The Drum understands.
WPP-owned MediaCom is also set to hold on to the global media account, with Dentsu's Carat also believed to be in the running.
JWT has held both the retail and corporate advertising business for 21 years. However, the larger reta -
Ads We Like: Big Bad Wolf hires a corporate team for brick-blowing project in Adia spot
Temp job platform Adia has reworked the tale of the Three Little Pigs to feature a suited, frustrated corporate wolf incapable of blowing down a house made of bricks.
The mockumentary opens with the wolf nostalgically reflecting on the ease of blowing down straw and sticks earlier on in his forest-centric career. Speaking to the camera, he laments his inability to climb the career ladder to the rung of bricks, admitting that “some jobs just are too big to accomplish alone”.
But then -
Havas works with brewers and pub companies to create £9m campaign to save pubs
Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local". -
Huawei lures photographers to phone brand with AI-judged competition
An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone. -
Premier Foods CEO Gavin Darby survives re-election vote
Premier Foods boss Gavin Darby has narrowly survived an attempt by an activist shareholder to oust him at the group’s annual general meeting today. -
Morrisons to help autistic shoppers with 'Quieter Hour'
Nationwide rollout follows a three-store trial earlier this year -
Viagra OTC sales help boost healthcare category by £4.3m
The UK was the first country to allow the purchase of the drug off-prescription from local chemists -
261 jobs at risk at Asda over closure of home shopping centre
Asda said the move was down to limitations for modernisation at the Enfield site -
Lidl reports highest ever footfall levels during World Cup
Saturday 30 June was Lidl’s second busiest day ever -
Cully & Sully to launch four-strong organic soups range
The award-winning brand plans to expand into risottos and meals in the future -
Brainlabs to help Vodafone to take digital media-buying in-house
Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally. -
Gaurav Mediratta leaves global FMCG giant Unilever to join homegrown Marico as GC • Marico GC Suresh Jagirdar ... - Legally India
via legallyindia.comLegally India
Gaurav Mediratta leaves global FMCG giant Unilever to join homegrown Marico as GC • Marico GC Suresh Jagirdar ...
Legally India
Scoop. By Prachi Shrivastava Wednesday, 18 July 2018 14:56 In-house counsel. 1 WhatsApp. Gaurav Mediratta joins Marico from Unilever. Indian consumer goods company Marico has added former Unilever general manager legal Gaurav Mediratta as ... -
Shell's global winners: VCCP, Dentsu, Mediacom, Doremus
via campaignlive.comThe global review kicked off in January for creative and media. -
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
via campaignlive.comThe global review kicked off in January for creative and media. -
Patrick Affleck takes the helm at Fetch UK from 360i New York
Fetch has named Patrick Affleck as its new UK chief executive, following the exit of Jo Sutherland to Carat earlier this year.
Affleck joins after a two-year stint at 360i New York, where he was managing director.
Reporting into Matthew Platts, chief executive of Media Brands at Dentsu Aegis Network, will now lead the agency team of around 100 working across digital and mobile media out of the business’s Shoreditch headquarters.
Affleck commented: “After three years away i -
BBC News unveils streaming service on Yahoo Japan to expand its online reach
BBC News has introduced a live news streaming service on Yahoo Japan to expand its online reach in the region.
Users can access the service via the news section of the Yahoo Japan's website. The service offers five hours of live news and four hours of documentaries selected from the BBC’s 24 hour international news channel, BBC World News, with Japanese Japanese subtitles, available from 7am to 4pm on weekdays.
BBC's News Day and Asia Business Report, documentary and feature programme -
M&S to cut more than 300 in-store managerial jobs
The retailer is consulting with staff regarding the redundancy proposals -
Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign
As the Trump baby balloon took flight over London, the Women's Equality Party had its own defiant answer to the American president's controversial UK visit. -
ITV creates Love Island live event
ITV is creating an official fan event for its summer reality show Love Island following the success of the third series. -
ITV creates Love Island fan event
ITV is creating an official fan event for its summer reality show Love Island following the success of the third series. -
City snapshot: Premier Foods' growth slows ahead of crunch AGM
Premier Foods has announced first quarter sales growth of 1.7% ahead of a crucial shareholder vote on the future of CEO Gavin Darby later this morning. Plus, Hotel Chocolat Group grows revenues by 12% in the year to 1 July 2018, M&S signs energy supply deal with Octopus, Real Good Foods to raise £1m from investors and all the rest of the latest news from the City. -
Seedlip launches alcohol-free cocktail bar
Seedlip, the Diageo's non-alcoholic brand, is creating a cocktail bar that focuses on flavours and ingredients. -
US Business on the Move: the latest account wins, reviews, launches and acquisitions
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions for the US market. We'll be updating this page regularly, so make sure to check back for the latest updates.
07/18/2018
Troika Media group has announced a merger with communications and experience marketing group Mission Media. The group, now called Troika/Mission Group, will focus on branding, digital marketing and experiential.
Bader Rutter has been appo -
Media Bites 18 July: Asda, Poundworld, Premier Foods, Greene King
Supermarket giant Asda has put 261 jobs in the firing line over plans to axe a home delivery packing centre in North London. -
Streaming subscriptions overtake pay TV for first time in the UK
Streaming services have overtaken pay-TV broadcasters for subscribers for the first time in the UK.
The UK's three most popular streaming providers, Netflix, Amazon Prime and Now TV (from Sky) hit 15.4m subscriptions during the first quarter of 2018, leapfrogging the 15.1m subscriptions to traditional pay TV suppliers such as Sky, BT and Virgin Media.
The findings come from Ofcom's Media Nations Report which also reveals that people are watching less TV, down an average of nine minutes in t -
In FMCG, the index is not quite telling you where the money is - Economic Times
Economic Times
In FMCG, the index is not quite telling you where the money is
Economic Times
FMCG major Hindustan Unilever (HUL) last week delivered a strong set of numbers for June quarter with double-digit growth across all three verticals. The company's share price reflected happier times for the sector, rallying 52 per cent in last one year. -
Britvic appoints Bruce Dallas as GB marketing director as Kevin McNair departs
Britvic has promoted its GB brand director for carbonates, Bruce Dallas, to national marketing director. -
Endeavor acquires UK-based sport and entertainment marketing firm Clifford French
Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French.
The 20-person staff has worked with a client roster that includes Electronic Arts, Puma, NFL, Carlsberg, San Miguel and William Hill. The new asset to the Endeavor group has now added PR, influencer marketing, digital, talent and sponsorship activation to the offerings the company currently provides. The staffers have -
What brands can learn from the way Netflix dealt with Spaceygate
Managing the reputation of a company or brand has long been one of the founding principles of public relations, highlighted in the case of Kevin Spacey and House of Cards.
The trailer for the sixth season of the show has just dropped with Spacey’s key character being left off the star billing following a slew of sexual harassment allegations last year.
House of Cards will now focus on Claire Underwood stepping into her newly appointed role as President of the United States, as the producer -
Pay TV revenue falls for first time in UK, Ofcom report reveals
Revenue from pay TV has fallen for the first time in the UK, while subscriptions have fallen behind streaming services such as Netflix, Ofcom has revealed. -
If 25% of brands disappeared overnight, nobody would give a FCK
Do you know how the dinosaurs were doing the day before they got wiped out?
They were flourishing. Mooching around eating ferns and each other, happy as Larry. To all intents and purposes everything was good. Then boom, it suddenly wasn't.
That's the thing about seismic change. It happens at pace, you often don't see it coming and the impact can be immense. It happened to the big beasts of the music industry, it happened to the film distributors via the double asteroid of Netflix and Amazon. And
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