Facebook is aiming to 'Keep it Local' as part of a new marketing campaign that features small businesses in four local US markets: Columbus, Nashville, San Diego and Sacramento.
The social giant took inspiration from the impact small businesses across the country make in their neighborhoods. From July to September, the 'Keep it Local' campaign will highlight small businesses that embody the essence of the local business culture and play a significant role in strengthening their local
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Facebook highlights four US cities as part of its ‘Keep it Local’ campaign
-
Spy games: The Players Tribune, Amazon Prime Video team up for Tom Clancy’s Jack Ryan promo
The Players’ Tribune (TPT) teamed up with Amazon Prime Video for a first-of-its-kind collaboration to support the launch of their upcoming series, Tom Clancy’s Jack Ryan available August 31 exclusively on Prime Video.
In this partnership, TPT is producing immersive video content from Prime Video’s Tom Clancy’s Jack Ryan experience at San Diego Comic-Con, featuring WWE superstar and UFC Hall of Famer Ronda Rousey, Philadelphia 76ers All-Star Joel Embiid and -
Michael Roth: Empower your people to bring diversity to life
via campaignlive.comThe IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting." -
Troika Media Group and transatlantic agency Mission join forces, name Nicola Stephenson president
Troika Media Group has announced today that it has acquired/merged with international brand communications and experience marketing company, Mission Media.
The group, now called TMG (Troika/Mission Group) will have a focus on branding, digital marketing and performance media services across broadcast digital media and the live event and experience space.
TMG has been headquartered in New York, with offices in Los Angeles and London. 200 employees throughout those offices have served an existing -
Nestlé and JAB looking to buy Italian coffee maker Illy
Illy has rebuffed interest following approaches from JAB holding and Nestle, who have both made acquisitions in the category recently, according to Bloomberg -
HomeEquity Bank encourages older adults to stay in their homes with humorous campaign
Canada’s HomeEquity Bank is encouraging aging adults who may have previously thought of downsizing to retire in their homes thanks to smarter refinancing options.
After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the Chip Reverse Mortgage, launched a new brand platform, created in partnership with Zulu Alpha Kilo. It introduces a redesigned logo, evolved brand positioning, a new visual identity, and a fully integrated campaign to help set the brand up for continu -
Pernod Ricard's Martell creates rooftop bar in Cognac
Martell, the Cognac brand owned by Pernod Ricard, has created a rooftop bar in the spirit's hometown in France. -
Martell creates rooftop bar in Cognac
Martell, the Cognac brand owned by Pernod Ricard, has created a rooftop bar in the spirit's hometown in France. -
Lola and Lena Dunham host candid conversations about sex with public hotline campaign
Organic feminine products company Lola has expanded its offerings to include sexual health and it’s recruited Lena Dunham and other celebrities to talk about sex on a new phone line dedicated to candid conversations on the subject.
Lola launched Sex by Lola recently, and to help get the word out about its products, which include condoms, lubricants and wipes, it created a hotline, dubbed, ‘Let’s Talk About It,’ accompanied by a phone booth and mural in Brooklyn.
The natio -
The future of work is exciting, but companies need to invest in the skill of the future: The Drum Off Stone Briefing
Many of us subscribe to a fear of the ‘rise of the machines’. Automation, AI, the need for lifelong learning, the changing attitudes to work and the rise of a ‘new’ kind of worker means that everything we know about employment is changing.
The Drum invited a panel of experts to discuss Future of Work, to coincide with The Drum August issue, out tomorrow (July 18) which explores finding out what roles will go the way of AI, what our children will do for a living, and what -
Pernod Ricard creates 'world's first' train station micro-vineyard
Brancott Estate Wines, the Pernod Ricard brand, has created what it claims to be the world's first train station micro-vineyard. -
B-Tempted launches gluten free and vegan cupcakes and muffins
The company tripled its sales expectations for the cakes following a successful retail trial -
Craft in action: the case for graphic designers to start with analog methods
Continuing a series focused on industry craft, Fine content manager Allyson Marrs speaks with designer and educator Mark Fox about craft’s intrinsic integrity and impact on society’s culture.
Mark Fox’s iconography, trademarks and custom typography have visually defined companies, making brands like Major League Soccer, Nike, PowerBar, Random House, The San Francisco Museum of Modern Art, Warner Bros. Records and Wired recognizable by design. He worked for decades und -
Retailers oppose restrictions on ban sale of tobacco products with FMCG - Moneycontrol.com
via moneycontrol.comMoneycontrol.com
Retailers oppose restrictions on ban sale of tobacco products with FMCG
Moneycontrol.com
Federation of Retailer Association of India today said the Union health ministry's advisory to ban sale of tobacco products in small shops selling everyday-use and FMCG products has severely affected lakhs of micro-retailers. FRAI, which is an umbrella ... -
Adwatch: Has McDonald's made itself Brexit-proof?
David Edwards, the joint head of strategy at Abbott Mead Vickers BBDO, observes that McDonald's has successfully embedded itself into British culture. -
As augmented reality becomes shareable reality, creatives will have more freedom than ever
Everything is better when you experience it together – whether it’s eating, watching a live gig, a World Cup match or playing your favourite video game. Now providers of emerging technologies that started life as single user experiences are finding ways to create even more ways of enjoying social and shared experiences.
This is happening now within the augmented reality space. AR has really started to have a resurgence over the past 18 months due to the availability of mark -
Fetch taps Vizeum's Patrick Affleck to head UK
Patrick Affleck, president of Vizeum USA, is returning to the UK as chief executive of Dentsu Aegis mobile agency Fetch following Jo Sutherland's move to Carat. -
Tomatin adds whisky finished in Moscatel wine casks
Only 6,000 bottles of the tipple have been made -
Mark Aylwin appointed chairman at Equinoxe Solutions
He stepped down from the helm of Conviviality’s on-trade wholesale wing in January… -
Movers and shakers: Ogilvy UK, BMB, The Body Shop, Mcgarrybowen, Unlimited Group, Zenith and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Baba Ramdev plans to disrupt this sector after Patanjali floors FMCG - Zee Business
via zeebiz.comZee Business
Baba Ramdev plans to disrupt this sector after Patanjali floors FMCG
Zee Business
Riding on the back of Baba Ramdev's popularity, Patanjali has been able to turn some stones virtually into gold over the years in the FMCG industry. The company disrupted the FMCG market like no one else had done before, taking on MNCs and beating ...and more » -
Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0
Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity. -
Dentsu Aegis wins Heineken's UK media account
Dentsu Aegis Network has won Heineken's UK media account from Publicis Media's Starcom after a closed review. -
Sizmek hires Timothy Whitfield to lead technology and strategy in APAC
Sizmek has appointed former GroupM Australia's head of technology and operations, Timothy Whitfield, as vice president, strategic solutions APAC to lead technology and strategy in the region.
In his new role, Whitfield will advise large brands and agencies on how to build out their technology stack and activate their data.
Prior to the parent company role, Whitfield held the role of operations director, Xaxis, based in Sydney.
Whitfield said: “Building the best bespoke adte -
Here comes the brand: how marketers are cashing in on wedding season
We’re officially in the thick of wedding season, where Instagram feeds everywhere are filled with posts captioned “best day ever” and an onslaught of honeymoon pics.
While irksome to some, it seems that brands are having no problem indulging in bridal bliss, even if for selfish reasons. According to research firm The Wedding Report, Americans spent more than $56bn on weddings last year, so it’s no surprise that brands are looking for a slice of that lucrative pie.
From we -
Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018
Cadbury, Nike and Domino's are the most shortlisted brands at this year's Marketing New Thinking Awards, held in partnership with Sky Media, while VCCP leads the way among agencies. -
Ad tech veteran Reeve to lead The Ozone Project
Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media. -
Urban conservation: meet the creatives turning Soho’s crumbling street signs into typefaces
While the gentrification of London’s Soho may be inevitable, a collective comprising creatives from the likes of M&C Saatchi has begun preserving the district’s street signs – not through architecture, but through typeface.
Seven new web font sets have been created under the banner Lost and Foundry, which was originally devised by former M&C Saatchi’s former head of design, Simon Warden.
The designer was still working for the agency when he was briefed to create a -
Paul Wilkinson moves from Tesco Labs to head of product role
Paul Wilkinson played a key part in introducing Tesco’s voice shopping offering on Google Home smart speakers and Android phones -
Production halted at Young's factory after 'major incident'
The seafood giant has launched an investigation after two people were taken to hospital yesterday -
Amazon offers lowest ever price for Echo on Prime Day
Echo and Echo Dot speakers were cheaper than ever before, but some shoppers may have been unaware thanks to an error -
Grofers to enter FMCG segment; eyes Rs 2500 crore sales in FY19 - Economic Times
Economic Times
Grofers to enter FMCG segment; eyes Rs 2500 crore sales in FY19
Economic Times
Online grocery firm Grofers today said it is entering the FMCG segment and is targeting an overall revenue of Rs 2,500 crore by FY19. Grofers closed FY 18 with Rs 950 crore of sales and is targeting for a stronger growth trajectory in 2019, with a 50 ...and more » -
Retailers oppose restrictions on sale of tobacco products with FMCG - ETRetail.com
ETRetail.com
Retailers oppose restrictions on sale of tobacco products with FMCG
ETRetail.com
New Delhi: Federation of Retailer Association of India today said the Union health ministry's advisory to ban sale of tobacco products in small shops selling everyday-use and FMCG products has severely affected lakhs of micro-retailers. FRAI, which is ... -
Meatsnacks Group rolls out Krave meat snack pots
The brand has launched with two SKUs, Szechuan Pepper & Ginger Salt Beef Jerky and Warm Chimichurri Beef Biltong -
Retailers oppose restrictions on sale of tobacco products with FMCG - Times of India
Retailers oppose restrictions on sale of tobacco products with FMCG
Times of India
New Delhi, Jul 17 () Federation of Retailer Association of India today said the Union health ministry's advisory to ban sale of tobacco products in small shops selling everyday-use and FMCG products has severely affected lakhs of micro-retailers. FRAI ... -
Digital Cinema Media Awards extend entry deadline
The deadline for the 2018 Digital Cinema Media Awards has been extended to Friday July 27. -
Competition authorities in France to probe Tesco-Carrefour
The move comes as the UK’s Competition and Markets Authority gear up to investigate a proposed merger between Asda and Sainsbury’s -
Soft drinks sugar tax has affected 326 suppliers
Tax bosses declined to confirm how much had been collected so far by the so-called sugar tax -
Capsicana adds Mexican guacamole mix and seasoning mixes
The guacamole mix, which launches this week into Sainsbury’s, contains manzano chillies and garlic… -
Raft of leadership changes at Pernod Ricard UK as CEO announces departure
Pillet will remain in his post until 1 January 2019 -
Global FMCG Packaging Market 2018 Description- Tetra Pak, Toyo Seikan Group, All American Containers, Amcor ... - trueindustrynews.com
Energy News
Global FMCG Packaging Market 2018 Description- Tetra Pak, Toyo Seikan Group, All American Containers, Amcor ...
trueindustrynews.com
Latest industry updates that gives attention on global FMCG Packaging market and offers a qualified and organized analysis. Futuristic estimation for the FMCG Packaging market 2018. The FMCG Packaging report study complete business structure and facts ...
Global FMCG Packaging Market 2018 Prognosis- Tetra Pak, Amcor, Ball and SonocoHealthcare Sect -
City snapshot: Air travel underpins 7.3% third quarter sales rise for SSP Group
Travel retailer SSP Group has grown sales by 7.3% in the third quarter, with like for like growth of 2.7% in the period. Plus, key brands grow 6% at Dairy Crest in the first quarter and all the rest of the latest news from the City. -
Media Bites 17 July: Tesco/Carrefour, Premier Foods, M&S
Tesco’s cross-Channel food purchasing alliance with Carrefour could be called into question after the French antitrust authority opened an investigation into the impact of such tie-ups -
Entries Now Open For Checkout National FMCG Awards 2018 - Checkout
via checkout.ieCheckout
Entries Now Open For Checkout National FMCG Awards 2018
Checkout
Entries are now open for the Checkout National FMCG Awards 2018 which is set to take place at The Round Room, The Mansion House, Dublin, on Friday 28 September. Now in its ninth year, the awards recognise excellence in sales and marketing in the ... -
Stock market update: HUL, Britannia, ITC keep Nifty FMCG index down - Economic Times
Economic Times
Stock market update: HUL, Britannia, ITC keep Nifty FMCG index down
Economic Times
NEW DELHI: Shares of Hindustan Unilever (HUL) (down 3.06 per cent), Colgate-Palmolive (India) (down 1.23 per cent), Marico (down 0.78 per cent), Procter & Gamble Hygiene & Healthcare (down 0.53 per cent), Britannia Industries (down 0.52 per cent) and ...
HUL share price sees biggest intraday fall in 11 weeks after FMCG giant's Q1 FY19 results miss estimatesFinancial Express
Hindustan U -
The Drum Recommends client/agency intermediary rebranded from Recommended Agency Register
From today (17 July), The Drum’s intermediary, The Recommended Agency Register (RAR) will become The Drum Recommends, a resource that will use the knowledge and insight of the publication and the reviews of brands to help source new business for agencies.
The RAR will alter its name after more than 10 years in operation in order to closer align with its parent brand, The Drum, but it will continue to pair the best agencies with brands looking for a new partner.
The Drum Recommends is -
Tom Goodwin: Making the most of a post privacy world
A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the world seems shocked that we’ve lost any sense of privacy. We now live in an age when it seems every Instagram user wants to be an influencer, to be popular and envied and to not have anyone know anything about them.
Ever more apps continuously ask us to share location data, software up -
July 17: Chandan Taparia positive on IT and FMCG; recommends Mindtree - CNBCTV18
via cnbctv18.comCNBCTV18
July 17: Chandan Taparia positive on IT and FMCG; recommends Mindtree
CNBCTV18
The latest analysis and commentary by stock market guru Chandan Taparia of Motilal Oswal Securities on what is moving the markets today. He shared his views and readings on Mindtree, Union Bank of India and Ambuja Cements. Disclaimer: The views ... -
IAB Rising Stars: Vizeum’s Natra Aziz says the best thing about programmatic is that it never sleeps
The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward.
“Programmatic is often misconceived to be a product or ad-unit”, observed Natra Aziz, Senior Account Executive at Vizeum. “The best way to break this common misconception is to first understand what you think yo
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