L.L. Bean’s latest campaign begins with some pretty grim statistics: according to the outdoor clothing company, Americans spend 95% of their lives indoors, half of which are spent working.
To remedy this, the Maine-based company has partnered with coworking company Industrious to create an outdoor pop-up office space complete with individual workspaces, conference areas and cycling desks. The initiative, created in partnership with brand experience agency Jack Morton, is part of L.L. Bean&
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-
L.L. Bean opens up outdoor coworking spaces for cooped up office workers
-
A look inside Johnson & Johnson's new Asia Pacific headquarters in Singapore
Johnson & Johnson officially opened its Asia Pacific headquarters in Singapore in May and is hoping that, with all its brands under one roof, it can better serve its doctors, patients, customers and consumers.
The consumer products, medical devices and pharmaceuticals brands will be housed in its 15,800 sq metre campus at Singapore Science Park, which the company hopes will force better cross-collaboration by using its expertise, businesses and resources across its three businesses to create -
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism. -
Booths to scrap free hot drinks in cafés for cardholders and remove disposable cups
From 2 July, Booths cardholders will have to use its self-service machines and their own cup to redeem their free drink -
UK braced for fizzy drinks shortages as suppliers scramble for CO2
A Europe-wide shortage of CO2 is hitting production of carbonated drinks, with sources describing the situation as a ‘mad scramble’ and ‘a perfect storm’ -
Amazon is bringing Alexa to hotel rooms
Amazon is bringing Alexa to hotel rooms across the country via a tie-up with Marriott International.
Called Alexa for Hospitality, the service will allow hotel guests to use the company’s Echo devices to inquire about things such as room service, housekeeping or dinner recommendations from the concierge.
Starting today, Marriott International is introducing the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft H -
Unilever expands Unstereotype goals to entertainment through Simon Fuller deal
Unilever has signed a multi-million dollar deal with Simon Fuller's XIX Entertainment as it expands its Unstereotype initiative to eradicate stereotypes in content beyond advertising. -
Central England Co-op extends food waste scheme to all stores
A pilot in nine Leicester stores delivered enough redistributed food for more than 12,000 meals -
Nike explores Russian street football where people play for pride
Nike is celebrating Russian footballers this World Cup year in a film from a campaign called 'Never Ask'.
The latest work from Wieden+Kennedy Amsterdam coincides with the World Cup and celebrates the spirit of the 'korobka' or murals known to dominate Moscow. Artistically, it shows a kid learn how to play football on the streets and become a star.
Fyodor Smolov, a professional football player who fought his way from a bench-warmer to the leading scorer of the countr -
Arthur Sadoun outlines the importance of Cannes Lions to Publicis Groupe
Despite his self imposed hiatus for this year at Cannes Lions in order to fund the creation and development of the company's own artificial intelligence driven platform, Marcel, Publicis Groupe chief executive Arthur Sadoun took to the main stage at the festival to showcase the technology and talk about why the festival remains important to the company.
In a lighthearted and jovial presentation that featured Sadoun, the group's creative chief Nick Law and chief strategy officer Carla Serrano, th -
Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year. -
People on the move: Possible, Carat, The Story Labs, Hiyacar and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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Hiyacar
Sainsbury’s ex-head of broadcast marketing Sarah Kilmartin has been appointed as chief marketing officer of Hiyacar.
Kilmartin will work with the startup's co-founders to try and create "a new car-sharing revolution in London”.
Finder.com
Liz Edwards has been appoi -
McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes
A desconstructed McDonald's logo and a Comedy Central satire about President Donald Trump's tweets have shared the Outdoor Grand Prix at Cannes Lions this year. -
Penske trucks get a 'confident' back story in new campaign by The Martin Agency
Penske is more than just yellow rental trucks – it’s the name behind delivery services, equipment, and according to a new campaign, confidence.
The Martin Agency wanted to surprise people with the truth behind the Penske story – and wanted to do it in a visually compelling way, so the agency partnered with production company Supply & Demand, director Mac Premo and noted truck photographer John Sterling Ruth to develop a pictorial story,&nb -
NMPi predicts the World Cup Final result
It was a trip to the grocery store one Sunday evening in May that I first saw it, The World Cup 2018 Panini Sticker Book. Unmatched in its dual role of footballing holy grail and financial black hole. With a quick glance over the shoulder to make sure no one was looking, I placed it delicately into my basket. After all, such a guilty pleasure required some degree of secrecy to ensure the maintenance of dignity.
Since then it’s all got a little out of hand really. My flatmates and I are fif -
News UK launches data platform News IQ to target users based on opinions and emotions
News UK is to aggregate all its audience data from its media properties on a single platform, News IQ, and let advertisers target users based on opinions and emotions. -
'Disruptive and determined': Toyota and Thames Water marketer Mike Moran dies
Mike Moran, who became one of the UK's most high-profile marketers at Toyota and Thames Water before taking a top role in the outdoor advertising industry, has died aged 58. -
News UK now lets advertisers target readers based on their emotions and opinions
News Corp has brought its NewsIQ tool to the UK in a move that will see it leverage the publishing giant’s first-party data to target consumers based on their emotions and attitudes.
News UK is pitching the data platform as a way for brands to drive “emotional loyalty and advertising engagement”. The Sun and Times owner also claimed the feature will help brands looking to move their focus away from "simple click metrics" to a measurement system defined by awareness and att -
Five original automotive campaigns driven by unconventional thinking
The competitive landscape across the automotive sector is fierce to say the very least.
It’s an industry synonymous with classic ads, from the famous 60s VW commercials right up to this present digital era.
Success in automotive advertising isn’t just purely hinged on creative ingenuity, however coming up with an intelligent concept that can resonate on the ‘petrol-head’ level as well as with basic motorists is so often the key to a memorable campaign.
That&rs -
KFC's 'We're sorry' by Mother wins Cannes Lions gold in Print & Publishing
KFC's "We're sorry" print campaign by Mother after its chicken shortage led to it closing several UK outlets has won a gold Cannes Lion in the Print & Publishing category. -
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible. -
Agencies should reward staff with good policy, not Picassos
When Saatchi & Saatchi bought David Droga a painting by Picasso for his efforts in turning around its London office, we were living in very different times.
While the Picasso – that he says hangs in his kitchen and is now worth 40 times what Saatchis paid for it – was emblematic of the way that agencies used to reward staff (as well as testament to Droga’s ability to spot a good deal) the fact remains that for every Picasso carrot, scores of people -
New logistics deal for Morrisons and DHL to create 500 jobs
The supermarket has awarded a contract for DHL Supply Chain to manage its wholesale logistics operations for six years -
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business. -
Open ID consortium will integrate DigiTrust ID to avoid potential conflicts of interest
The Advertising ID Consortium today (June 19) announced that it will integrate the DigiTrust ID, a development members claim will help avoid potential conflicts of interest.
The integration of DigiTrust’s audience data – post its acquisition by The IAB Tech Lab – into the wider consortium means that advertisers using its open identity framework can target audiences using three cookie IDs, ie the Open Ad-ID, The Trade Desk’s Unified Open ID, and&n -
Waitrose ranked worst supermarket for food waste reduction
Supermarkets were judged on key areas of their food waste reduction efforts -
Poundworld makes a third of head office staff redundant
The high street chain axed 98 of around 270 head office posts yesterday -
'We were those kids': Thandie Newton and Vogue's Enninful on the one thing that will really change diversity
Vogue editor Edward Enninful and actress Thandie Newton on what advertising can learn from film and fashion to improve diversity. -
P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward. -
Little Freddie launches UK's first Pink Lady apple babyfood
The stage one pouches, designed for children aged four months and older, contain organic Pink Lady apples -
Change at Arla as Amirahmadi replaces Pietrangeli at helm
Amirahmadi, who joined the dairy co-op in 2004, takes over at the end of the month -
UK Top Shazamed ads: BT Plus shakes off Blue Monday's as it tops the chart
An ad from BT Plus takes the number one spot this week thanks to New Order's track Blue Monday and AMV BBDO, the creative team behind the ad.
The ad follows one person who is listening to the track on her laptop, however when she shuts her laptop,the music continues.
The track synchs with the general public around her, including a news anchor, two women talking at a bus stop and a waitress.
The only other newcomer to the chart is Misguided with its summer campaign backed by -
Football is coming home, according to Chief
The BBC has released a new trailer produced by independent production company Chief, as Team England finally took to the pitch for their first game of the Fifa World Cup.
The tongue in cheek film imagines a successful campaign in Russia from the England team, and the effects on a nation once they have won the coveted Jules Rimet trophy. The work, done with some highly effective computer wizardry, features some (unlikely) scenarios including beating Germany on penalties in the final, a commemorat -
Ad agencies lead Brand Experience and Activation Cannes Lions shortlist
No major UK brand experience agencies have been shortlisted for the inaugural Cannes Lions Brand Experience and Activation category, while ad agencies Adam & Eve/DDB, McCann London, Havas London, Ogilvy and Spark44 have picked up 14 nominations between them. -
Has CYBG just overpaid for the Virgin Money brand?
Three storylines are likely to be circulating in the coming days about the merger of Clydesdale and Yorkshire Bank with Virgin Money. But in the modern financial industry, with banks losing market share to aggressive startups, the large price paid to use the Virgin Money brand deserves its own discussion. Not least because it affects the other three stories.
The first obvious storyline is the finances (all share deal, valuing Virgin Money at £1.7bn). The second narrative is that of the peo -
R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement. -
How to immerse – and not irritate – consumers in augmented reality
Since time began, mankind has told stories.
From tales passed down through generations via drawings, to television and gaming - storytelling has always taken various forms but whatever the format, these stories inform, entertain and influence.
Today, in our inherently social world, consumers demand interactive experiences. Screen fatigue and the increasing need for bespoke experiences has led to the rising popularity of virtual reality and augmented reality. Pokémon Go proved th -
Unilever's Keith Weed on why FMCG is like a 'heat-seeking missile' - Marketing Week
Marketing Week
Unilever's Keith Weed on why FMCG is like a 'heat-seeking missile'
Marketing Week
Cannes Lions 2018: Unilever's CMO argues FMCG is still a great training ground as it encourages young marketers to reassess how their strategy is serving customers' needs on a daily basis. By Charlotte Rogers 19 Jun 2018 10:48 am. Unilever marketing ...
Unilever takes stand against digital media's fake followersReutersall 103 news articles » -
SoundCloud ‘redoubles focus’ on creators in First On SoundCloud campaign says CEO
SoundCloud is among one of the largest streaming sites in the world, claimed its chief executive, but unhappy with that, he is keen to differentiate it by redoubling its focus on championing the creative talent that helped build the open music platform in the first place.
The brand has imported and adapted for Europe a marketing campaign that started in the US called ‘First On SoundCloud’. Created largely in-house, the marketing drive is intent on championing seven artists across the -
What’s in a name? From design to experience design
Earlier this year we renamed our team from ‘design’ to ‘experience design’. This may sound like a fairly subtle and relatively insignificant change but we did it quite deliberately to explain where the team sits both within MMT Digital and the wider Be Heard Group, who acquired us in 2016.
Within Be Heard, we are specialists in experience design and build: we think holistically about how a brand is platformed (the back end) and how it interacts with the customer across mu -
Tronc mulls ditching brand and reverting back to Tribune Publishing
Media giant Tronc is making news of its own after it confirmed it was actively considering jettisoning its maligned rebrand after just two years in order to revert back to the more prosaic Tribune Publishing.
Tronc truncated its title back in June 2016 to the bafflement of many with historic titles such as the Baltimore Sun, New York Daily News and Los Angeles Times all labouring under the abbreviation for Tribune Online Content.
The rebrand was championed at the time as a way for the business t -
Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'
Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands to ensure they receive the same remuneration as male colleagues. -
Creating display transparency: is your provider being honest?
Transparency is a hotly debated topic in the world of media and digital marketing right now. There's plenty of buzz around the subject, but very little when it comes to practical advice.
It’s easy to get lost in the many different options doing the rounds, but how do you decide what’s right for you and your business?
The current landscape
Brands can run programmatic display campaigns in many ways, but there are often challenges when it comes to transparency. Working with third-party -
GetYourGuide launch new brand identity from DesignStudio
GetYourGuide - the travel booking platform - has launched a new brand identity campaign courtesy of DesignStudio.
The London and San Fransisco based brand experience and design agency was appointed by the travel site to redefine the brand’s look, feel and user experience. Three behaviours were created: ‘joining journeys’, ‘curing chaos’, and ‘seeking incredible’ shaping the creative proposition ‘Love Where You’re Going’. -
Stock market update: FMCG index in the red; Godrej Industries tanks 3% - Economic Times
Economic Times
Stock market update: FMCG index in the red; Godrej Industries tanks 3%
Economic Times
NEW DELHI: The Nifty FMCG index was trading 0.13 per cent down at 28,673 around 02:55 pm on Tuesday. Shares of Tata Global Beverages (down 3.03 per cent), Godrej Industries (down 2.99 per cent) and Jubilant Foodworks (down 2.01 per cent) were the ... -
Innis & Gunn adds limited edition mango IPA
Mangoes On The Run is a 5.6% abv brew made with Hercules, Citra and Simcoe hops -
MoneyBall: Orios Ventures' Anup Jain Is Gunning For 'Misfits' Among FMCG Startups - Inc42 Media
via inc42.comInc42 Media
MoneyBall: Orios Ventures' Anup Jain Is Gunning For 'Misfits' Among FMCG Startups
Inc42 Media
You Can't Create Anything New By Being Risk-Averse, Believes Anup Jain, Who's Leading FMCG And Retail Investments For Orios Ventures Shivam Srivastav June 19, 2018 10 min read. Inc42 Staff. 117. SHARES. FacebookTwitterWhatsappLinkedin. -
Adam & Eve/DDB shortlisted in Film Craft Lions for John Lewis, VW, Marmite, Sky and Halifax
Adam & Eve/DDB picked up eight nominations in the Film Craft Lions for its work across five major brands. -
Google & Facebook need to fight fake news faster, while brands urged to do more on brand safety
Google and Facebook should do more to control fake news and should also be held accountable for such content that appear on their platform, according to a new survey by Reuters.
The Tomorrow’s News survey, which is into its third edition, found that 87% of respondents think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for such content, after surveying 1,587 global executives.
The slow response by these p -
YouTube brings subscription music and video service to UK shores
YouTube is rolling out its premium music and video subscription service to the UK and 11 other territories, enabling users in those countries to access ad-free, downloadable content and putting it on a collision course with the likes of Spotify, Apple Music and Tidal.
Movie subscribers will also be able to take advantage of a feature known as ‘background play’ where videos play on uninterrupted even when another app is opened. Around 65 exclusive video series are also available on Yo
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