FMCG news

• Honda Motorcycle spreads the 'Love is Growing' message with Taapsee Pannu and Boman Irani

  22-04-2018 16:51
  Actors Boman Irani and Taapsee Pannu play the father and daughter duo in the Honda Motorcycle and Scooter India's latest campaign to promote Honda Activa 5G.
  The campaign 'Love Is Growing' conceptualised by Dentsu One features four college students looking at Taapsee Pannu driving the bike and giving complementing statements like: "Bright like sunshine" and "So different guys". At first it seems they are complementing Pannu  but as the scooter draws nearer, it is realised the object of thei
  
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• Ofcom seeks to end local TV roll-out

  22-04-2018 13:29
  Ofcom has raised concerns over the “economic viability” of local TV channels proposing scrapping any further roll-outs across the UK. 
  More than 30 local stations have already been set up following plans laid out in 2011 by then culture secretary Jeremy Hunt, but several have faced financial difficulties and have struggled to find an audience. 
  Hunt’s vision was for major towns and cities to have their own local TV stations following the success of a similar model in
  
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• Netflix reportedly eyes cinema purchase as it chases Oscars success

  22-04-2018 12:33
  Netflix is reportedly looking into purchasing movie theatres to help it get ahead of the Oscars game. 
  According to the Los Angeles Times, the streaming giant is contemplating buying cinemas in both Los Angeles and New York as it looks to compete in the awards race. 
  Exposure to theatre audiences would likely help Netflix’s cause with original reports suggesting it had been interested in Los Angeles’ Landmark Theatres, co-owned by Mark Cuban, which is known for screening &l
  
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• Ford deals WPP another blow opening portions of ad business up for bids

  22-04-2018 12:05
  Ford has added to WPP’s woes announcing it will take bids on some of its accounts managed by the holding company. 
  According to Reuters, the decision will not affect all of the motor company’s accounts with WPP, and WPP is still welcome to bid for the business along with other agencies. 
  The news follows the departure of WPP chief executive officer of over 30 years, Sir Martin Sorrell, last weekend who quit over a personal misconduct allegation which he denies. 
  The an
  
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• P&G to resume with ads on YouTube after a year

  22-04-2018 11:20
  YouTube seems to have regained Procter & Gamble’s (P&G) trust as after a hiatus of more than a year, P&G is ready to run ads on videos on YouTube.
  As reported by Bloomberg, P&G didn’t put any ads on YouTube because of concerns about inappropriate content.
  “We paused advertising, and for the past year, we’ve worked extensively with YouTube to improve brand safety,” Tressie Rose, a P&G spokeswoman, said in a statement.
  “We now feel the right
  
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• Jeremy Hunt mulls new laws to protect kids online as social media giants 'turn a blind eye'

  22-04-2018 10:59
  Health secretary Jeremy Hunt has threatened social media companies with new laws, accusing the likes of Facebook and Google of “turning a blind eye” to their impact on children. 
  In an open letter, Hunt wrote, “I am concerned your companies seem content with a situation where thousands of users breach your own terms and conditions on the minimum age. 
  “I fear that you are collectively turning a blind eye to a whole generation of children being exposed to the har
  
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