Brand USA, the destination-marketing organization for the US, has partnered with Spotify and is asking travelers to experience the culture of the country by listening to its music.
‘Hear the Music, Experience the USA’ is an integrated marketing campaign utilizing the power of music to promote international travel to the US. The campaign interprets Bobby Freeman’s iconic song, ‘Do You Wanna Dance?’ through different musical genres as envisioned by five
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Brand USA partners with Spotify to let travelers experience the country through its musical styles
-
Lyft plans to offset carbon emissions from rides to fight climate change
Lyft is going green: on Thursday, the rideshare company detailed how it plans to offset carbon emissions from all its rides globally.
In a Medium post, Lyft co-founders John Zimmer and Logan Green said “any Lyft ride from now on will be carbon neutral.”
The company plans to achieve this feat by offsetting over a million metric tons of carbon – which Lyft says is the “equivalent to planting tens of millions of trees or taking hundreds of thousands of cars off the road -
Aber Falls adds Welsh Dry Gin to spirits lineup
The 41.3% abv drink is copper pot-distilled with juniper, grapefruit, lemon and orange flavours… -
Cut breaks into the UK with a trio of rums
It has launched a 37.5% abv spiced rum, a 40% smoked rum and a 75.5% over proof variant -
Big-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year -
BrewDog packaging to go plastic-free
The brand will replace the plastic can holders currently found on multipacks of its beer - which are not recyclable - with cardboard boxes similar to those it already uses in the US -
P&G quarterly sales up 1% as it seals $4.2bn Merck consumer health acqusition
Sales at US household goods manufacturer Proctor and Gamble (PG) have grown 1% year-on-year in the third quarter, as it announced the $4.2bn purchase of Merck’s consumer health arm -
Edelman reels in WPP exec Marie-Claire Barker as global chief talent officer
Edelman announced the appointment of Marie-Claire Barker to the role of global chief talent officer, to start on July 23 of this year.
Barker has arrived from WPP’s Wavemaker (once known as MEC), where she was the lead talent executive for the media firm’s 8,500 employees in 90 countries. Prior, Barker was global chief talent officer for Ogilvy, leading the agency network’s recruitment, learning and development and succession planning capabilities.
In her new role, Barker has o -
Dried grape prices up after short crops in California & Iran
This in turn is pushing up UK prices for raisins and EU prices for sultanas -
CVS features unretouched models in latest beauty campaign
CVS has rolled out a campaign called ‘Beauty in Real Life,’ the brand’s first advertising effort that doesn’t feature models who’ve been retouched.
It comes three months after CVS announced its plans to stop featuring imagery that has been “materially altered,” a term the company defines as “changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.”
According to CVS, the cam -
Tesco turns to premium brands in wine aisle overhaul
The retailer added 47 new wines this week, with a considerable swing to more expensive SKUs -
Private equity backing in marcoms mergers and acquisitions doubles in 2018
Marcoms M&A are increasingly being driven by private equity firms according to research from Results International.
In the first quarter of 2018, almost a quarter (22%) of all deals (41) involved private equity. This is double the 11% recorded in the final half of 2017.
Driven by such investment was Capgemini’s acquisition of LiquidHub for $500m and Ocelot Partners picking up Ocean Outdoor for $274m.
Julie Langley, partner at Results International, said: “Total private equity act -
Acupuncture franchise appoints StrawberryFrog in branding partnership
Health and wellness franchise, Modern Acupuncture, has partnered with StrawberryFrog, to help build a powerful brand and "accelerate the brand's rise to dominance."
With the aim to develop and roll out its brand movement strategy to aid its growth, the wellness company has appointed StrawberryFrog to devise a brand movement strategy, brand identity and brand movement launch strategy.
“We are thrilled to have StrawberryFrog join the Modern Acupuncture family to define -
Müller's foodservice comes under review
The business supplies fresh milk and other products to 3,000 non-residential customers in England and Wales -
Tackle unconscious bias by accepting more than one 'you' in your head, professor warns
You may think you know why you made a reason, but chances are, you don't, Professor Moran Cerf, professor of neuroscience and business, Kellogg School of Management warned Campaign Underground. -
Sharp's Brewery and Universal Music support the musical debut of the ocean
Sharp’s Brewery has joined forces with Universal Music to promote the debut single of Keynvor – the artist otherwise known simply as the Atlantic Ocean.
Havas London was tapped by the brewer to create a campaign that highlighted its Cornish roots and help protect the coastal regions of its home.
The result is a 'significant collaboration' between fellow Vivendi companies Universal and Havas – an idiosyncratic campaign centred around a 4.44-minute -
WPP internal memo downplays post-Sorrell break-up speculation
WPP chief operating officers Mark Read and Andrew Scott have circulated a memo to staff in the network reassuring them in the foundations laid by departed chief executive Sir Martin Sorrell and denying that there is a hunger to break up what is the world’s largest advertising company.
As the company pursues a consolidation of its assets, to streamline its offering, making it more accessible and transparent to clients, Read and Scott addressed the rumour that the network would be best serve -
Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad
Dwayne ‘The Rock’ Johnson is no stranger to dedication and hard work as an athlete and actor, and in a new campaign for Under Armour, he narrates the stories of others who put their all into their sport to become the best.
The new year-long campaign, ‘Will Finds a Way’ – created in partnership with Droga5 – showcases the importance of hard work, dedication and resilience, highlighting eight athletes who put in the hours to master their skills.
Under Armour set -
Under Armour and enlists Dwaye 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad
Dwayne ‘The Rock’ Johnson is no stranger to dedication and hard work as an athlete and actor, and in a new campaign for Under Armour, he narrates the stories of others who put their all into their sport to become the best.
The new year-long campaign, ‘Will Finds a Way’ – created in partnership with Droga5 – showcases the importance of hard work, dedication and resilience, highlighting eight athletes who put in the hours to master their skills.
Under Armour set -
IPA calls for suspension of micro-targeted political ads
The IPA is calling for a moratorium on micro-targeted political advertising following the recent data scandal involving Facebook and Cambridge Analytica. -
Some practical suggestions on how we need to change political advertising for a digital world
There has been a lot of debate about how political advertising should be regulated, but regulators have been reluctant to become involved. However, several factors have contributed to a growing appetite for regulation, the latest being the Cambridge Analytica and Aggregate IQ involvement in the US election.
We’ve seen politicians in the US put forward their own reforms, with the Honest Ads Act aimed at “increasing transparency and accountability for online political ads” and to -
Young's Seafood officially put up for sale by PE owner
Announcement of sale process follows months of speculation over the future of seafood giant -
M&S marketing boss Patrick Bousquet-Chavanne tweets resignation
Marketing supremo Patrick Bousquet-Chavanne is latest casualty of M&S senior management cull that has seen head of food Andy Adcock, head of stores and online Laura Wade-Gery and head of womenswear Belinda Earl booted out -
Müller offers farmers fixed contract as part of Lidl milk deal
Farmers will be able to fix up to 50% of their supply at a price of 28ppl for the next three years, helping them combat price volatility, Müller says -
Sainsbury's trials UK's first cargo bike grocery delivery
Zero-emission bikes will deliver up to 100 online orders a day -
Crussh to open at Paddington Station as part of SSP deal
The new sites will have the Crussh Fit Food & Juice Bars classic menu -
L'Oréal to create talk shows on women's empowerment at Cannes Film Festival
L'Oréal Paris is creating a talk show around women's empowerment at the Cannes Film Festival next month. -
Yamaha and TFL launch 'Platform88' piano with the help of Jools Holland
Jools Holland has boarded #Platform88 to help Yamaha and TFL launch the second piano in a bid to bring more music to travellers.
Created by Gray Matter, the campaign was first launched in November with Britain's Got Talent winner Tokio Myers, christening the piano with a live concert. Over the next two years, Londoners will see three pianos travel throughout the tube stations.
This time, piano royalty Jools Holland took to the platform to showcase 15 minutes of his repertoire for passers by -
Read and Scott: 'We don't believe break-up of WPP makes sense'
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense. -
Creative Director’s Choice: Christopher Skinner of School House praises Apple’s HomePod ad
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, School House founder Christopher Skinner explains why Apple's 'Welcome Home' ad for its HomePod speakers, directed by Spike Jonze, is destined to be on many 'best ad' lists.
Show me entity :: 19487
Apple’s revitalizing 2018 short-film for HomePod will no doubt ride -
Carat UK fetches Jo Sutherland to serve as CEO
Fetch managing director Jo Sutherland has made a move up the Dentsu Aegis Network to become the chief executive of Carat UK.
In her new role, she is tasked with innovating the agency and adding to its client list, she replaces Rick Hirst, who is being teased for a new global role at the company.
Sutherland will report into Matthew Platts, chief executive of media brands.
Having been in the network since 1999, Sutherland has served at Fetch and before this as chief operating -
Ad of the Day: Brazilian campaign turns country flags into graphic roadmaps
Flags of five countries from around the world have been reimagined through graphic representation in a campaign for the Brazilian magazine Viaje Mais' Collection of Continents books.
Devised by by Brazil’s Mestiça Agency, the work comprises five ads that use the flags of several countries as the main element, and the routes and destinations as the creative concept.
The graphic elements of each flag essentially become road maps, creating horizons w -
Sanjay Manyal is betting on these FMCG counters - Economic Times
Economic Times
Sanjay Manyal is betting on these FMCG counters
Economic Times
In an interview with ET Now, Sanjay Manyal, Senior Research Analyst, ICIC Securities says that sales growth for FMCG companies will be volume driven than price. Edited excerpts: ET Now: Will FMCG companies extend their hope rally? Sanjay Manyal: FMCG ... -
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data. -
Ghanaian fruit supplier Blue Skies adds dairy-free ice cream
Coconut, Mango & Passionfruit and Chocolate & Orange are available now from Waitrose -
People's trust in brands faces biggest dip since the 2008 financial crash
In the UK, brands are facing their biggest trust crisis since the global recession hit in 2008, according to fresh research from the Reputation Institute – with advertisers like Delta Airlines, Uber and Ryanair taking the biggest reputational hits over the past 12 months.
The Reputation Institute’s RepTrak report, which is made up of around 31,000 individual ratings and over 293 nominated companies, has found that the reputation of firms operating in the country has -
Redpill supports Alibaba’s 2018 Global SME Summit with B2B influencers
Alibaba’s inaugural 2018 Global SME Business Summit, held earlier this month, saw 3,000 SME business leaders from China, the United States, and the European Union gather to discuss global collaboration, oversee markets and international trade. Social video and influencer marketing agency Redpill supported the summit by supplying key B2B online influencers to speak.
Held at Alibaba's Campus in Hangzhou, China earlier this month, the summit saw 3,000 SME business leaders from China, the -
Hundreds of thousands of students are subscribing to The Wall Street Journal and most are women
A media battle is being fought over the next generation of business-minded women and The Wall Street Journal has achieved early success by recruiting nearly 200,000 female students as subscribers.
In a politically-charged atmosphere where businesses are being challenged over their gender pay gaps and the Time’s Up movement is highlighting the lack of women in the boardroom, media companies are paying greater attention to gender imbalances in their audiences.
The Wall Street Journal, which -
Swoon opens pop-up to showcase new branding
Swoon, the online furniture retailer, is using a pop-up shop to showcase its rebranding. -
Business on the Move: Dunkin' Donuts, Hotwire, Blanx, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Agency wins
Dunkin' Donuts has chosen BBDO Worldwide as its creative agency-of-record. Following a review that began in December, the snack brand appointed BBDO after ending its 20-year relationship with Hill Holiday. ARC/Leo Burnett has also taken the retail and in-store marketing brief.
Du, a UAE-based telecommunications company, has appointed TBWA\RAAD& -
JWT on alert as Kenco calls ad review
J Walter Thompson London's 10-year grasp on the Kenco advertising account is in doubt after the Jacobs Douwe Egberts coffee brand put the agency on notice. -
Junior Digital Account Manager: Retail/FMCG | Marklives Careers - MarkLives.com
MarkLives.com
Junior Digital Account Manager: Retail/FMCG | Marklives Careers
MarkLives.com
Previously disadvantaged candidates will be given preference. We have an exciting opportunity for a Junior Digital Account Manager at a renowned full-service, integrated advertising agency's Cape Town office. We are looking for a passionate individual ...and more » -
Junior Digital Account Manager: Retail/FMCG (33 views) - MarkLives.com
MarkLives.com
Junior Digital Account Manager: Retail/FMCG (33 views)
MarkLives.com
Previously disadvantaged candidates will be given preference. We have an exciting opportunity for a Junior Digital Account Manager at a renowned full-service, integrated advertising agency's Cape Town office. We are looking for a passionate individual ...and more » -
Amazon Prime tops 100 million subscribers for the first time
Amazon chief Jeff Bezos has boasted that the number of paying subscribers for premium next day delivery service Prime has now surpassed 100 million for the first time, breaking his traditional coyness when discussing stats and sales figures.
Launched 13 years ago the top-tier service charges customers £7.99 per month for the privilege and is a closely watched segment of Amazon’s sprawling business empire, being seen as a gateway to realizing Bezos’ long-term goal of growin -
Whitbread under pressure to spin off Costa Coffee
Whitbread under pressure from US investor to spin off Costa Coffee chain -
BT TV creates ice-block installation for new show The Terror
BT TV has created an installation that appeared to have figures of 19th century arctic explorers trapped inside a block of ice. -
City snapshot: Unilever's first quarter underlying sales grow 3.4%
Unilever has posted first-quarter underlying sales growth of 3.4% to reach an overall turnover of €12.6bn (£11bn), driven by 4.3% volume growth excluding spreads. Plus, Nestlé has reported a “solid start to the year” with first quarter organic growth of 2.8%, Pernod Ricard boosted by emerging markets and all the rest of the latest news from the City. -
Publicis Groupe posts ‘satisfying’ results with 1.6% net revenue rise
Publicis Groupe has begun 2018 on the front foot after posting a ‘satisfying’ set of results that saw its net revenue grow organically by 1.6% over the first quarter.
The glad tidings were drawn from across North America and Europe where a succession of new global account wins such as Mercedes Benz, Carrefour, Campbell’s and Marriott helped drive its bottom line.
These additions came in conjunction with some significant local wins in the form of Red Bull in the US and Kraf -
Saatchi & Saatchi shakes up leadership team as COO Danny Josephs quits
Saatchi & Saatchi London has promoted Sam Hawkey to the role of chief operating officer following the resignation of Danny Josephs.
Josephs, who joined the company in at the tail end of 2016, is leaving to “pursue new opportunities”.
Hawkey was previously managing director of the Publicis agency. The MD role will now be filled by Larissa Vince, the company’s former chief growth officer.
Hawkey and Vince will form one half on the shop’s senior leadership team, joining -
The Blueprint opens up shop in New York
London based The Blueprint has expanded its business by launching an international office in New York. The team will be led by Noelle Weaver, most recently the managing director of Contagious for North America, who takes on the role of partner New York, reporting to founder Gareth Moss.
The opening of the New York office will see The Blueprint aim to build on its offering of business design and ‘talent leadership identification’ for agencies and brands in the United States.
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