The cuts keep coming: P&G plans to cut advertising costs by $400m by implementing new agency models and reducing the number of agencies it works with by 50%.
Speaking at the Consumer Analyst Group of New York Conference, P&G chairman and chief executive David Taylor said that the consumer goods giant has already reduced the number of agencies it works with from 6,000 to 2,500 since it began its cost-saving spree in 2015. According to Taylor, the company has saved $750m in agency and prod
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P&G to cut advertising costs by $400m
-
In the FMCG world, local trumps global - Inquirer.net
Inquirer.net
In the FMCG world, local trumps global
Inquirer.net
In the fast-moving consumer goods (FMCG) industry, Filipino consumers apparently love their local brands and community retailers, says a recent report by global consumer behavior research firm Kantar Worldpanel. In the 2017 report “Asia Brand Power ...
Positive outlook for FMCG sectorVietNamNet Bridgeall 2 news articles » -
Toyota lets people in on what it feels like to be a legally blind skier
For most people, just setting foot on a ski slope might give them anxiety, but for someone who can’t see, skiing might seem a daunting activity.
A new social campaign by Toyota lets people know what it’s like to ski down the steepest slopes at over 100 km/hr with only 3% vision. Toyota launched an Instagram account @SeeLikeMenna that takes people on the slopes through the eyes of 18-year-old visually-impaired British Para-Alpine World Cup athlete, Menna Fitzpatrick.
@SeeLikeMenn -
Feeding America PSA brings attention to those who struggle with hunger in US
With the wealth of resources in the US, it might be difficult to imagine that people in this country go hungry, but a new public service advertisement (PSA) for Feeding America calls attention to the truths of ‘hidden hunger.’
Feeding America, which states it is the nation’s largest hunger-relief and food rescue organization, worked in partnership with the Ad Council and McCann New York to tell ‘Stories of Hidden Hunger,’ a campaign exposing the truth about the ever -
MLS marketing arm Soccer United Marketing announces partnership with Copa90
Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer, has announced a new strategic partnership with Copa90 - a global, multi-platform soccer media business specializing in creating fan-first video content.
The two companies will collaborate on new content formats, including bilingual content focused on the Mexican National Team, the CONCACAF Champions League and Major League Soccer.
Additionally, as a “Preferred Digital Media Partner,” Soccer United Mar -
Copa90 announces partnership with MLS marketing arm Soccer United Marketing
Copa90 - a global, multi-platform soccer media business specializing in creating fan-first video content has announced a new strategic partnership with Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer.
The two companies will collaborate on new content formats, including bilingual content focused on the Mexican National Team, the CONCACAF Champions League and Major League Soccer.
Additionally, as a “Preferred Digital Media Partner,” Soccer United Mark -
Diageo supports female directors by joining ‘Free the Bid’
Diageo has joined Free the Bid, a nonprofit that advocates for female directors.
Brands who join Free the Bid do so on the condition that they will ask their ad agency partners and content producers to include one female director on all bids. According to figures from Diageo, less than 7% of directors are women and only 9% of commercials are directed by women. Free the Bid was founded in 2016 by Alma Har’el to raise those numbers.
“As advertisers we have the power to normalise gender -
Baba Ramdev's Patanjali made the FMCG sector better: Rakesh Kapoor, Reckitt CEO - Economic Times
Economic Times
Baba Ramdev's Patanjali made the FMCG sector better: Rakesh Kapoor, Reckitt CEO
Economic Times
NEW DELHI: British consumer goods maker Reckitt Benckiser's global chief executive Rakesh Kapoor says that Baba Ramdev's Patanjali has made the entire fast moving consumer goods (FMCG) industry 'better', illustrating how India's cultural roots may be ... -
What trends should marketers watch out for at Mobile World Congress?
We asked the industry for key trends to watch out for at Mobile World Congress before it kicks off on Monday in Barcelona. -
Jezebel unearths years of sexual assault cases at Comcast call centers
Employees at Comcast call centers described various acts of sexual harassment that took place over a span of years as the company "failed to protect them."
In a story written by Bryce Covert at Jezebel, the experiences of the six current and former employees she interviewed were verified by friends and former colleagues who either witnessed the acts of abuse take place, were told about it, or experienced misconduct themselves.
The #MeToo movement has become the most intense topic of conversation -
Jezebel reports years of sexual assault cases at Comcast call centers
Employees at Comcast call centers have reportedly alleged various acts of sexual harassment that took place over a span of years as the company "failed to protect them."
In a story written by Bryce Covert at Jezebel, the experiences of the six current and former employees she interviewed were reportedly verified by friends and former colleagues who either witnessed the acts of abuse take place, were told about it, or experienced misconduct themselves.
The #MeToo movement has become the -
Facebook cleans up ad metrics and adds labels for transparency
Facebook has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency. -
Facebook promises ‘metrics clean up’ to bring more clarity to its advertising offering
Facebook is overhauling its metrics offering in a clean up that it claims will help bring greater clarity to advertisers over how paid-for media placements on the network perform – an earlier source of contention for media buyers.
The clean up will see Facebook introduce a new labeling system that will better articulate how ad performance metrics – such as reach and frequency or ad recall rates – are estimated, the retirement of outdated metrics, as well as an education dr -
Mindshare South Asia shakes up leadership team
Mindshare South Asia has restructured its upper tier in a bid to aid its collaborative efforts with other parts of the company.
The GroupM agency announced that Amin Lakhani of team Fulcrum will take on the role of president, client leadership of Mindshare India where he will be responsible with managing client relationships while attracting more brands aboard. He has been in the company for 14 years.
Anita Kotwani of Mindshare West has been promoted to senior vice president of new business. Add -
Co Yo axes one third-party ingredient supplier after recall
The brand said it was “devastated” by the discovery of dairy in its coconut milk yoghurts -
How the Three Billboards phenomenon has become a visual meme
Billboards caught fire -- literally -- in Martin McDonagh's critically acclaimed 'Three Billboards' movie. Now, the film's distinctive black-on-red all-caps creative has become a fast-spreading visual meme, says a top ad agency veteran.
"How come, Senator Rubio? How come, Paul Ryan? How come . . . fill in the blank. How come now is a meme," says Billups managing partner Rick Robinson, who lives in Los Angeles and frequents the movies.
(Meme, as in: "an idea, behavior, or -
Saatchis' Huntington rails against orthodoxy in fiery Thinkbox speech
The marketing industries must go to war against the "four horsemen of the marketing apocalypse" Saatchi & Saatchi's chairman and chief strategy officer Richard Huntington has said. -
Why Google needs to have the answers
In 2018, being number one isn’t enough, at least as far as search is concerned. While the competition has historically been between brands fighting for a top position in search results, it’s no longer the only way to get in front of your audience – and more importantly, the types of queries users ask are evolving.
Many see voice search as a catalyst for this, but finding answers to questions through search is nothing new. The key difference now is that users have an a -
Toyota hosts Le Fil gig for shoppers
Toyota is hosting a live Le Fil performance as part of its campaign to encourage people to express themselves. -
Asda takes first service and availability win of 2018
Asda has been hammering its main supermarket rivals on price in the past months -
CMA opens investigation into Co-op's £143m Nisa takeover
CMA has until 23 April to decide if a phase 2 probe should go ahead - move comes week before Tesco and Booker shareholders vote on the pair’s £3.7bn merger plans -
Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented reality-shopping experience
R/GA has created a Snapchat experience for Jordan Brand’s 30th anniversary on NBA All-Star Weekend, with the help of Darkstore and Shopify.
The experience, which celebrated the 30th anniversary of Michael Jordan’s All-Star Slam Dunk Contest dunk from the free-throw line, allows fans at the 2018 NBA All-Star game to relieve that moment on their smartphones. It also gave a few attendees early access to the latest sneaker release. According to R/GA, it was the first time a sneaker -
New York Times print ad names and shames NRA-funded politicians
Gun control groups have run a striking two-page print ad in The New York Times to share with the US public the lawmakers who accept NRA donations, just days after a mass school shooting in Florida.
The ad was funded by the Everytown for Gun Safety and Mom's Demand Action for Gun Sense. It ran in Wednesday’s New York Times, naming politicians who have received NRA donations. It comes a week after the Parkland shooting in which 17 people at Marjory Stoneman Douglas High School -
Marketing’s Changemakers: why General Mills is asking teenagers for their solutions to world hunger
Welcome to Marketing’s Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Here, chief communications officer of General Mills Mary Lynn Carver discusses the company’s Feeding Better Futures Scholars Program.
There are unfortunately no easy fixes to issues as complex as hunger relief and sustainable agriculture, but both are causes that benefit from actions large and small - whether they stem from individual -
Estée Lauder reviews EMEA media amid spend hike in growth markets
Estée Lauder Company is reviewing its media-buying account across most of Europe, the Middle East and Africa. -
NUJ warns of UK newspaper duopoly as CN Group joins Newsquest
The National Union of Journalists (NUJ) has issued a warning that Trinity Mirror and Newsquest may form a newspaper duopoly over the regions of the UK due to the rate that they are acquiring newsbrands.
The declaration comes in response to Newsquest’s impending takeover of the CN Group, an independent Carlisle-based group that publishes two regional dailies and five weeklies including The Mail in Barrow -in-Furness, the Carlisle News & Star.
Newsquest, owned by Gannett, boasts mor -
Ad of the Day: CoverGirl stands out by featuring a model with vitiligo
The faces of beauty are changing and becoming more diverse, as is evidenced by CoverGirl’s latest ad featuring a model with vitiligo, a skin in which the skin loses its pigment cells.
The model, Amy Deanna, is featured in ‘Stand Out,’ the makeup brand’s latest in its #IAmWhatIMakeup campaign by Droga5. In the 15-second spot, Deanna is shown putting on two different tones of the brand’s TruBlend foundation, complementing rather than covering up the lighter and darker -
Manchester United, YouTube's most viewed English club, finally launch official channel
Manchester United (MUFC) have launched a YouTube channel, with both the club and the Google-owned platform spotting an opportunity to capitalise on the fact that despite having no official presence on the site until now, the Red Devils are the most viewed Premier League side.
The move marks the end of a 13-year wait for fans, with Manchester United being the last Premier League club to partner with YouTube.
This season, unofficial MUFC content has generated some 843m YouTube -
Oak Furniture Land seeks agency to drive expansion in UK and US
Oak Furniture Land is scouting for a creative agency to handle its £30m UK advertising business, as the brand's new chief marketer aims to drive the its expansion at home and in the US. -
Granarolo eyes growth in UK fresh sector with Midland deal
Bologna-based Granarolo currently supplies some own-label Italian produce to Sainsbury’s -
Diageo joins Free The Bid push to aid women in advertising
The spirits giant has signed up to Free The Bid -
Calling all female rising creative stars
Creative Equals and Campaign are calling for female creatives to become a future leader. -
Unilever and the struggle to find balance in advertising's moral maze
Everyone’s catching the censorship bug and, if we don’t watch out, it could kill our freedom of speech.
Unilever appear to be the latest company to have succumbed to the aggressive tactics of cyber eco-warriors and campaigns like #StopFundingHate.
They’ve threatened to pull ads from online platforms like the Facebook, Google and Twitter if they don’t tackle “toxic” content.
In other words, they’re willing to walk -
Food waste accounts for 10% to 16% of farmer crops says Feedback
A new Feedback report claims retailers are using buying power to transfer risk and cost of overproduction to producers -
RFID on shelf 'can boost sales by as much as 5.5%'
Research supported by supply chain body GS1 UK found 100% of retailers using the technology had seen a positive ROI… -
Creative Director's Choice: Grow's Drew Ungvarsky on the Academic's innovative Facebook Live music video
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
This week, Drew Ungvarsky, chief executive officer and executive creative director at digital agency Grow, states why the Facebook Live music video by the Academic for the song ‘Bear Claws’ is an innovative, modern use of the platform.
Show me entity :: 18409
One of my favor -
Over a third of SMEs think high street cryptocurrency is coming
Some 46% of small firms questioned already accept “alternative” currencies, with 27% involved in schemes -
Heck grills candidates in C4's Interview
Restaurant manager Calum Smith, 26, bagged the job after winning a blind tasting -
Stop fixing, start exploring
Let’s start from the beginning.
Fight or flight?
These two essential survival instincts hardwired deep into human brains served our ancestors well. They ensured only the fittest homo sapiens would survive in order to pass on their most useful genetic traits to future generations. Back then, sabre-toothed tigers and woolly mammoths were unmistakable threats. Slay them or stay out of their way were the only options.
How exactly do these primitive stress responses serve us now? What threats a -
Business on the Move: Match.com, MG, Betvictor, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
Agency wins
Online dating site Match.com has appointed MediaCom UK to its UK media account, ending its relationship with incumbent agency Vizieum.
MediaCom UK will work with Match across all its propositions, which include Match.com, Tinder and OK Cupid.
MG, the SAIC Group automotive brand, has appointed Wavemaker&n -
GoCompare welcomes former Facebook exec Joe Hurd as non-executive director
Comparison platform GoCompare has confirmed the appointment of Silicon Valley-based angel investor Joe Hurd as an independent non-executive director with immediate effect.
Hurd arrives from his most recent role as director of emerging business at Facebook where he held responsibilities for strategy, operations and market planning in support of the social media sites advertising monetization efforrts.
Prior to that Hurd advised the US secretary of commerce on trade policy as part of an impressive -
CMO Survey predicts 6.5% increase in marketing capabilities spend this year
The latest CMO Survey of top marketers predicts that combined spend on the likes of digital marketing, martech platforms and marketing analytics will increase by 6.5% over the next year.
Backed by Deloitte and the American Marketing Association the findings compare favourably with an anticipated 3.9% rise for marketing research and intelligence, a 3.3% uplift for marketing consulting and a 2.5% boost for marketing training.
Drilling down further into the precise nature of this spend the CMO -
Huawei to showcase AI smartphone-driven car at Mobile World Congress
Chinese mobile maker, Huawei, claims to be the first to have an AI-powered smartphone drive a car. -
PlayStation begins EMEA creative agency search
PlayStation has begun a search for a creative agency to work on its advertising across Europe, Middle East and Africa. -
New York Times, Guardian and Economist chiefs lead line up for Digital Media Strategies
Leaders from The New York Times, The Guardian, The Economist, Time Out, ISBA and MediaCom are among the speakers at Campaign's Digital Media Strategies conference in London on 8-9 March. -
Taco Bell dethrones Burger King as fast food big cheese
Taco Bell has won bragging rights over its fast food rival Burger King after it officially leapfrogged the chain in the latest rankings of America’s most profitable chain eateries.
The Mexican-inspired restaurant’s climb sees it sit in fourth place, behind table toppers McDonald’s, Starbucks and Subway respectively, according to Techmonic.
Taco Bell’s has found favour with Americans drawn to its tasty offer of tacos, burritos and nachos as well as a wallet friendly dollar -
Now brands can manage social experiences on messenger app Viber
Viber, a messenger app owned by Rakuten, has integrated with social media management platform Sprinklr. -
Murdoch's Fox convenes media summit to fix advertising industry
Rupert Murdoch’s Fox Network Group, TV and cable division of 21st Century Fox, is to convene a day-long media summit where advertisers and ad buyers will mingle with studio executives to discuss solutions to some of its most intractable problems.
Up for discussion at its 20th Century Fox studio will be the need to devise a new financial model for high value video programming as well as viewers increasingly jump ship to online streaming services. Other key issues for attendees to grapp -
Media Bites 22 February: Unilever, Hotel Chocolat, Arla, KFC
The UK government is bracing for Unilever to choose the Netherlands over the UK for its new unified headquarters. Plus, results from Hotel Chocolat and Arla both gain coverage this morning. -
Huntsworth takes controlling stake in AboveNation Media
Healthcare and communications group Huntsworth has confirmed it’s taken a commanding 75% stake in AboveNation Media for an initial sum of $1.75m, with two further earnings based deferred payments due in 2019 and 2021.
The New York-based full-service media strategy, planning and buying agency will be used to augment Huntsworth’s own offer by enabling it to provide integrated advertising technology solutions.
Under the terms of the deal CEO Steve Minichini and president John Lee will c
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