In part one, we wrote about about how management consultancies, publishers and technology firms are starting to offer digital marketing and advertising services to their clients in Asia Pacific. This is part two, where we find out how agencies are responding to these developments.
The Drum reached out to the agencies of holding companies including WPP, Interpublic Group, Samsung, Publicis Groupe, Dentsu, as well as independent shops and industry experts, who shared their thoughts with us. H
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Inside agencies' fight against disruption in Asia Pacific
-
US Creative Work of the Week: USPS holiday spot shows that the biggest gift can be something small
The US Postal Service (USPS) is getting some love from The Drum's readers as it relates to the holidays.
This year’s USPS holiday campaign, 'Biggest Gift' by McCann New York, shows a holiday getting brightened through the efficient work of the postal service.
In the ad, we see a sad boy with his teddy bear on the swing during winter. The bear is worn and his nose has fallen off, and the parents see how the boy is down because of it. They order something online, which is then seen being shi -
No GST on advance taken by FMCG companies - Economic Times
Economic Times
No GST on advance taken by FMCG companies
Economic Times
NEW DELHI: In a big relief to all FMCG companies and others that take advance from dealers before they supply goods, no goods and services tax (GST) would be levied on such advance. The department of revenue has issued a notification allowing the ...and more » -
DMS USA 2017: To create engaging content, experiment, optimize and then try something else
via campaignlive.comSpeakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories. -
Orange Project raises awareness of mental health issues and addresses suicide stigma one sticky note at a time
The Orange Project rose out of tragedy, but is now becoming a movement to reduce the stigma of suicide and raise awareness of suicide prevention through a series of orange sticky notes.
Jennifer Dee, vice president, director, integrated production at McCann Torre Lazur, a McCann Health company, suffered a very personal tragedy that led to her creating the Orange Project – she lost her longtime boyfriend to suicide, brought on by the mental health issues he had.
“He was an amazing guy -
Ovo Energy appoints Influence Digital to deliver social strategy and content
Ovo Energy, an independent energy supplier with over 800,000 customers across the UK, has appointed Influence Digital as the brand’s social agency of record.
Founded in 2009 by entrepreneur Stephen Fitzpatrick, Ovo Energy has been recognised as uSwitch Energy Supplier of the Year and topped its category in the 2016 Which? energy customer satisfaction survey.
The appointment will see the agency work closely to evolve Ovo’s social media content and campaign strategy and, also, provide -
Crabbie's kicks off Crafty Ginger Collection with IPA launch
Crabbie’s IPA with Ginger Beer is the first product to hit shelves from the brand’s new Crafty Ginger Collection… -
Foodpanda highlights the excitement of the first bite in latest campaign
Online food takeaway service Foodpanda has rolled out a global campaign to woo its customers by highlighting the excitement that surrounds the first bite of food.
The campaign 'The First Bite' isolates the characters and dishes on a solid background to allow the viewers to focus on the food, the facial expressions, and the new brand tagline, “Take the first bite.”
The campaign is now live in Malaysia, and is being displayed across all online channels, namely social, displa -
P&G's Lenor splits with Grey after 50 years and moves to CHI
CHI & Partners has won a place on the Procter & Gamble roster after picking up the pan-European Lenor advertising account from Grey London. -
Pick of the week: Waitrose invites viewers to a cosy Christmas
Jeremy Lee would love to go to a lock-in like the one in Adam & Eve/DDB's Christmas ad for Waitrose. -
Turkey of the week: Sainsbury's ad is a Christmas cracker with no bang
When you are tired of Christmas advertising, you are tired of life, said someone in advertising maybe. -
Thinkbox live stream: the business impact of advertising
Join us today, 16 November, to watch a live stream from Thinkbox, which will explore an evidence-based look at the business impact of advertising. -
Voice AI company Voysis launches commerce platform for brands and retailers
Irish voice AI start-up, Voysis, has launched a commerce platform it claims will allow any e-commerce company to stand up their own brand-specific, native voice experience. -
New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions
The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New York Times president and chief executive Mark Thompson. -
PayPoint launches EPoS Pro and new mobile app
EPoS Pro is located on the PayPoint One platform, and uses cloud-based technology -
M/SIX names new global leadership team with hires from MEC and TMW
M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions. -
Campaign Diary: Greggs produces a Christmas 'log'; Lida's Fox reveals the secret of her success
Bitch all you like about your rivals Christmas ads but its got to be better than the Greggs promotion, and raise a glass to Victoria Fox -
Ichiba to launch food superstore at expanded Westfield London
The 17,400 sq ft flagship store will offer freshly prepared food including katsu curries, tempura and sashimi -
Mars CMO Andrew Clarke: 'challenge orthodoxy, do the reverse'
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back against orthodoxy, avoid being over-controlling and empower staff and agencies. -
Pret to open new stores in US and European airports
The move is part of a deal with food and drink operator Autogrill -
Diageo marketing boss Syl Saller on bravery: 'ignore the little voice in your head'
Marketers who "bring their whole, authentic self to work", can be better marketers and better leaders, Diageo's chief marketing and innovation officer Syl Saller said. -
Delamere Dairy co-founder Roger Sutton dies
Sutton and his wife Liz founded the Cheshire-based goats’ milk brand in 1985 -
US Creative Works: Featuring Zynga, Huge, Mechanica and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on t -
Ad of the Day: Jigsaw's fabric cast warm the heart in handcrafted stop-motion Christmas tale
British fashion brand Jigsaw has collaborated with the National Film and Television School (NFTS) for its hero Christmas film, which tells the story of two neighbours' romance via the medium of fabric puppetry.
The stop-motion spot is entitled ‘Together Through The Years’ and stars the cloth-formed Isabel and Caspian as neighbours who anonymously surprise each other a present each year. Disaster strikes in 2005 when a misunderstanding prevents Isabel from opening the door t -
Sainsbury's hails achievements of Dairy Development Group
Farmers supplying milk to Sainsbury’s ‘have improved quality, yield and animal welfare in the 10 years since launch’ -
Listen up: the future of voice technology
Voice as an interface is fast becoming a major piece of the digital ecosystem.
The number of Americans using a voice assistant device is forecast to grow 129% to 36 million this year, according to market research firm eMarketer. While some analysts predict that voice will account for 200 billion searches per month, by 2020.
Advances in machine learning have radically improved computers’ ability to recognise human speech. We’re not only seeing faster-than-expected consumer uptake of v -
Sainsbury's trials takeaway pizza service at three stores
The pizza counters will be tested at Cambridge Eddington, Redhill and Bradford branches for 12 weeks -
Most marketers believe media agencies have not adapted to programmatic
Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model. -
Lactose intolerant may only be intolerant to A1 protein: study
New findings on milk-related gastrointestinal problems could be a ‘game changer’, says A2 Milk boss Scott Wotherspoon -
Scotland to enforce minimum unit pricing legislation on alcohol
The Supreme Court has thrown out an appeal by the Scotch Whisky Association that MUP breached EU law… -
Event Awards 2017 sells out
The 20th edition of Haymarket's annual event to celebrate excellence in brand experiences has sold out. -
Stylist Live increases audience by a third
Stylist Live, ShortList Media's flagship event aimed at women, has increased its audience by 33%. -
Shortlisted agencies revealed for Campaign Big Awards
Adam&Eve/DDB leads the 36 agencies shortlisted at this year's Campaign Big Awards, which celebrate the very best of British advertising. -
The Economist unwinds: the luxury of print
Alicia Manji, head of luxury and lifestyle at TVC Group, catches up with the Economist’s global associate publisher and head of luxury Luke Robins to talk luxury and print.
Alicia Manji (AM): 1843 is branded as ‘the Economist unwinds…’ giving readers some well- deserved time out. Do you think unwinding is now a luxury?
Luke Robins (LR): Unwinding or ‘me time’ has become a luxury. The Oxford Dictionary defines luxury as “a state of great comfort or elega -
The Telegraph has partnered with Amazon for the launch of the Echo Show
The Telegraph has worked with Amazon to craft a daily news flash briefing specially for the Echo Show which launches today. -
People on the move featuring AT&T, Getty Images, Cheil London and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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OpenX
OpenX is on the hunt for a new EMEA lead following the departure of Dominic Trigg just six months into the role, The Drum has learned.
Trigg joined OpenX in March this year as part of a leadership overhaul that saw Andrew Buckman, the former EMEA managing director -
Campaign Big Awards: words from the judges
Ahead of the Big Awards, Campaign caught up with some of the judges. -
George P Johnson readies for London move
George P Johnson, the experience marketing agency, is moving its UK base from Kingston to Waterloo, London. -
Ikea promotes its biggest store in Southeast Asia with four humorous films
To mark the launch of its biggest store in Southeast Asia, Ikea has rolled out a campaign 'Choice' featuring four films.
The series highlights how there are some things in life one can't choose; like their mother-in-law, their daughter’s boyfriend or wife’s beloved cats. But, as Ikea points out they can choose their furniture.
The films were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour. The first spot depicts a man bein -
CMA bowed to Tesco-Booker pressure to include discounters in inquiry
The competition authority had originally excluded Aldi and Lidl from their competitor set -
Cards Against Humanity rallies Americans to undermine Trump’s border wall
Cards Against Humanity, the politically incorrect board game, has pulled the rug out from underneath Donald Trump with its latest stunt – a crowd sourced buy-out of acres of land across America’s Mexican border from which Trump’s long promised but as yet undelivered great wall could one-day rise.
In return for a mere 15 bucks, Americans can play their part at undermining the $20bn barrier in addition to receipt of an illustrated map of their newly acquired land, a certificate v -
National Trust and Bompas & Parr use a red cone to help protect London views
The National Trust has enlisted the help of Bompas & Parr to call on the public to protect the London skyline with an installation of a large red cone. -
City snapshot: CMA inquiry included Aldi and Lidl after Tesco-Booker pressure
The CMA backtracked amid pressure from Tesco and Booker to take the rise of the discounters into consideration in delivering its verdict on their proposed merger, The Grocer can reveal. Plus, Nissin partnership boosts first half performance at Premier Foods after strong second quarter and all the rest of the latest news from the City. -
J. Walter Thompson wants to ‘redefine femininity’ with female-focused consultancy
J. Walter Thompson London believes it’s time to redefine ‘femininity’ and change the narrative around how brands speak to women with the launch of a female-focused consultancy, Female Tribes Consulting.
The consultancy, which launches today (15 November), was born out of a frustration around "inherently poor insight into contemporary women", James Whitehead, chief executive of J. Walter Thompson London, told The Drum.
It has been built upon findings from the agency's Women -
Brands join in celebrations after Australians vote for marriage equality
The social media feeds of Australian brands are a wash of rainbows today (15 November) after the nation’s people voted yes to legalising same-sex marriage.
The result of the historic Marriage Equality postal vote was announced today in Australia revealing 61.6% of those who voted supported a change to the law to allow gay couples the right to get married.
However, despite the result, the vote is non-binding and it will now fall to the Australian Government to determine whether i -
Media Bites 15 Nov: Tesco/Booker, Grocery inflation, Sir Terry Leahy
“Booker rivals’ outrage over Tesco tie-up” is the leading business headline in this morning’s edition of The Times (£) as the media expresses shock at the CMA’s decision to green light the £3.7bn Tesco acquisition of Booker. -
Deutsche Telekom 'in driving seat' as it gives WPP more limited role in €650m media win
One of Europe's biggest advertisers is taking its media strategy in-house and will no longer use just one large media agency for all its needs. -
Go Compare dismisses unsolicited takeover bid by Zoopla owner ZPG
Go Compare has rejected out of hand an unsolicited bud by ZPG, owner of Zoopla and USwitch, to buy the price comparison tool outright after its board voted ‘unanimously and unequivocally’ to reject the bid.
The latest offer was received by Go Compare on 8 November, proposing an acquisition of the web portal for a consideration of 110p per Go Compare share in a combination of cash and shares.
Sir Peter Wood, Go Compare chairman, remarked: “ZPG’s proposal is highly opportun -
Samsung losing share in China’s smart phone market as local brands dominate
Samsung’s market share in China’s smartphone market is predicted to drop below 2% in Q4 2017, according to a report by market research firm Strategy Analytics.
Samsung was ranked ninth in China with a 2% share of the market in Q3, however, this is predicted to drop to 1.6% in the last quarter of the year, as the market leaders grow their share.
The Chinese smartphone market, which is the world’s largest, is currently dominated by Chinese brands, with market leader Huawei, follo -
The Today programme, George Osborne, and being exceedingly busy – Marketing Chap returns
It has been a terribly long time since my last column – so long in fact that I receive the occasional message from a well-wisher along the lines of, ‘Rather gasping for the next column, old bean, any word?’ or ‘What’s the ETA on the next epistle, old top?’ or even once ‘Are you still alive?’
While I have not yet shed this mortal coil (no doubt to the chagrin of many), neither do I have a terribly helpful excuse for the lack of published v
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